473: Jim Sweeney: Bringing MIKE The Microphone To Life
My guest today on the Join Up Dots free podcast interview is an man who is perfect for a show like this one.
As he made the brave decision a few years ago to leave his successful corporate gig and follow his heart.
He made the decision to set out to discover what would bring him personal satisfaction in life, play to his strengths, and then turn it into income by creating the Trademarked MIKE cartoon sports character.
MIKE is an animated microphone with a sharp wit, humorous turn of phrase, and the go to guy if your TV programme wants a different approach to interviewing live celebrities and sports figures.
But of course he is so much more than just a cartoon character, as within his small body he holds the dream, passions and future for our guest all rolled into one.
But like all guests today’s started his career as far away as is possible from where he is today, surrounded by the green grass, and bright lights of American sports stadiums and TV studios.
Beginning his career as the Corporate Merchandise & Import Manager for CVS & Rite Aid) he spent his time travelling around the Far East importing consumer electronic & personal care appliance merchandise, before later setting up his own company in Sweeney Sales inc.
He hustled, travelled and worked hard in an environment that seems from the outside a strange fit for this creative guy.
But maybe that wasn’t the case and this was the period of key learning that without it, MIKE the character could never have been born.
So was he always entrepreneurial in spirit, but truly needed that thing that played to his own creative side to get going in life?
And of course its great to have a fun and creative idea, but how do you keep the buzz when things don’t go your way?
Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Jim Sweeney.
During the show we discussed such weighty topics with Jim Sweeny such as:
How Mike first came to life, and allowed Jim and his wife to change direction to one that is creative and fun.
The battle he has had with the Networks, who wanted to focus Mikes appeal totally on children and not as a multi generational character.
Why it is so important to have knock-backs during your journey, and how these lead to the extra effort which makes the products and dream stronger.
The total belief that Jim has in his product, and why he will not stop until MIKE is at the top of his game. Famous across the world.