476: Lindsey Anderson: How To Get The One Click
Today’s guest joining us on the Join Up Dots podcast is a lady with not just a cool nickname, but also is someone that everyone in the on-line world needs to know.
Known as “One Click Lindsay”, today’s guest has become the go to person if you want to know more information about landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging to name just a few.
She is a lady who loves to know the nuts and bolts that turns a business into a successful and thriving business.
Which means, she knows how to get customers to your business, and then convert them into super customers.
People who cannot resist your products.
And it seems in classic Join Up Dots style, this was a path that she was always destined.
As she says “Even as a young girl, I loved bringing a business to life and watch it grow. Other girls wanted to babysit, while I worked out the percentage I could charge for getting them jobs and managing them. A lemonade stand was not a “fun” way to waste a summer afternoon, it was a very serious business involving customer acquisition and profit margins. I was born an entrepreneur, and I believe you are either born that way or you’re not. I see an opportunity, and I have no other choice but to create the business capitalize on that opportunity. My husband, on the other hand, just wants a job (so I made one for him).
After years of struggling through being an “employee” I started Web Impakt, which over the last 10 years, I perfected (if I do say so myself). I’ve led my team to launching everything from simple web pages to enterprise level systems. I’ve managed dozens of developers and designers, yet still have had to roll up my sleeves on a Saturday evening (after all, if you want a job done right, eh?). And most importantly, I’ve gotten very good at generating traffic and leads, not only for my business, but for my client’s businesses as well.”
So being born to be an entrepreneur, does she feel that she had all the talents inherently that makes someone rocking and rolling, or has she still had to learn what makes someone successful?
And did she struggle at the beginning, or was it whooosh straight to the top?
Well lets find out as we bring onto the show to start joining up dots, with the one and only Lindsey Anderson.
During the show:
Why she is a great believer that all your failures in life build upon to themselves until you see the success that you are craving.
How there is so much enjoyment in having a life that you are totally in control off, whether in time or setting your own income limits.
Why it is so important to give your partner breathing space from your entrepreneurial fires to allow them to enjoy your success.
How she knew that she was onto something when she realised exactly what he customers were looking for “Traffic and Leads”
What she hoped to gain from starting the new top ranked podcast “Traffic And Leads”, and why she wasn’t bothered about standings.