Podcast 520: Wes Schaeffer: Making Sales Happen By Whispering
Todays guest entrepreneur ready to follow the words of Steve Jobs, by joining up their dots is a man based in the entrepreneurial hub of the world San Diego.
Yeah this is where the movers and shakers seem to congregate, and who can blame them.
But it certainly is a well worn path that he has travelled to becoming known as the “Sales Whisperer” focusing on the principles that make people want to buy from us instead of the cold call
As he says “Since 1994 I’ve looked for ways to drive sales, and I’ve learned that selling is easier and more valuable to both the sales person and the client if good marketing makes the client aware of you and then contacts you to buy because none of us likes to be “sold.”
Seems simple and certainly the best way to go about things.
Now back in the early 90’s our guest today, had other things on his mind than making sales become easy.
He was firmly entrenched in the US Airforce and did five years in a job until today I didn’t know existed.
e travelled the world from South Korea to Abu Dhabi sticking his finger into the air trying to figure out the best time to launch aircraft and strike targets not playing nice with the U.S. and our allies.
He was a Wing Weather Officer, and maintained and optimized various unit CRM / Databases to track personnel and equipment for rapid deployment and emergency reaction to Asia and the Middle East.
And this knowledge of databases seems to be one of his first big dots, as he has taken this throughout his career, and now is an Infusionsoft expert, TedX veteran, and podcaster with an unusual talent.
He is still podcasting, and unlike so many that stop after ten or so shows, is now racing towards 200 episodes of his top show “The Sales Podcast”
Added to that he has produced seven kids…even more than me, you know that he is a man at the top of his game to be spinning so many plates at one time.
So what was it about the military that was so attractive to him as a young man?
And is the entrepreneurial route one that he would encourage his kids to go into, unlike many parents that would encourage their offspring to get a job?
Well lets find out as we bring onto the show to start joining up dots with the one and only Sales Whisperer himself, Mr Wesley Schaeffer.
During the show we discussed such weighty subjects such as:
How so many entrepreneurs struggle at the beginning with a “Give It To Me” mentality, although Wes learnt to give his best stuff away for free early.
Why the best way to get through a problem is to lean into it and “Attack, Attack, Attack”
How remembers his fathers advice “That you are only desperate if you think you are” which has helped him massively to build the entrepreneurial mindset.
Why bands that have lasted for years, know one key element that so many people forget “Deliver what the customer wants, and you will never be poor again!”