Podcast 689: Bushra Azhar: The Science Of Persuasion
Welcome to the Steve Jobs based Join Up Dots Free Podcast Interview with Bushra Azhar
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My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is lady who believe me we all need to spend time with.
Whether it’s to make more money in our lives, to convince our bosses that we should be working at home in our PJ’s, or to get someone to climb out of their PJ’s and Whey Hay!! then it’s all about being persuasive.
As she says ” I have used the science of persuasion to get ludicrous discounts from suppliers over and over and over again. And I didn’t even have to take my clothes off 😉
Bag giant-ass contracts that everyone in the company had given up on, because I knew exactly which buttons to press.
Influence people through written word…emails, blog posts, pitches or break-up letters…I did all and won most. I am also the office go-to person for softening down or toughening up the tone of critical emails, negotiate better timings, better rates and better treatment… often without a precedent.
Now the interesting thing is when she decided to start an online business in April 2014, she told no one.
“I didn’t want to tarnish my reputation as a consultant, even my husband just knew I was starting a site, he didn’t know what it was. I didn’t even use my full name in the beginning, because I had a respectable Google presence.”
“I was intrigued by this idea of making money online. Consulting is trading dollars for hours — you get paid for what you work on. I’d always wanted to try something different and if I want to travel to visit family or take a vacation or travel back home, with an online business I can take my work with me.”
So in just three years, and with a site that was less than finished, she has hit the ground running, and now can teach us all how to make money online with none of the icky sales stuff that most of us get hung up by.
So was three years about right to get her to where she is today, or does she look back and see many corners that she could have cut off in the timeline?
And when did she feel comfortable enough to slam her name all over her work, sprinkle typos, and talk about “Toilet stuff” more than anyone I have interviewed before?
Well lets find out as we bring onto the show to start joining up dots with with one and only Bushra Azhar
During the show we discussed such weighty topics with Bushra Azhar such as:
Why flattery is so important in business, as it makes both people want to be involved in working towards something that is mutually beneficial.
Why Bushra never pitches unless she is invited to pitch to the other people. You have to be accepted into the persons life before ever attempting that for it to work like magic.
Why being relate-able is such an amazingly powerful statement to make, which so many people online fail to understand. Be like the person that you are attracting and you are half way there already.
Why it is so exciting to get your first online money no matter how much it is. And the best thing of all….those seeds you planted just keep on working.
How To Connect With Bushra Azhar