189: Julie Busha: A Lady Who Is Slaw She Made The Right Career Choice
Welcome to the Steve Jobs based Join Up Dots Free Podcast Interview with Julie Busha
To subscribe to the podcast, please use the links below:
Todays guest on the Join Up Dots free podcast interview is Julie Busha a lady who claims that she has never had a bad job, even though she spent several semesters helping students cut open and poke around in cats and pigs.
Yes, I think that is the first time that I have had that fact in an introduction.
But that isn’t one of those facts that define her, but the fact that Julie Busha knows how to hustle certainly does.
When it comes to getting the work done, she is willing to put in the hours, and believes wholeheartedly that the only way to reap the rewards that your life deserves is by taking the old leap of faith.
And that is what she has done, she leapt and kept flexing the hustle muscle everyday since leaving her corporate gig and going it alone.
And with a history of working in a sports marketing company, where she worked with many Fortune 500 clients, starting with IMG and most recently leading the marketing efforts for an agency owned by NASCAR driver, she knew how to get a product to market.
But its ok, knowing how to do this if someone else is footing the bill.
But what if you have the idea for a product and have to get it into the hands of the consumers yourself?
Well, in 2011 Julie used her branding, marketing and sales experience to launch such a product and Slawsa, a unique slaw-salsa hybrid condiment was born.
And within two years after launch, the product could be found on the shelves of over 5,200 stores in the U.S. and Canada with rave reviews from critics and consumers alike.
What makes her story even more fascinating, is that even though this might be deemed as a success, she was then willing to take Slawsa and drop it into ABC’s Shark Tank for the sharks to fight over?
Did she get investment? Did she come out of the waters intact?
Well lets find out as we bring onto the show, to start joining up dots, with the one and only Julie Busha.
During the show we discussed such weighty topics such as:
How she has not had a vacation since 2006, and has no intention of having one either
How she picks up knowledge easily and won the “Dairy Quiz Ball” championship based on her knowledge of Cows!
How she now believes that she should have left her dream job two years earlier than she finally did!
Why it is such a great position to be in if you can create a unique product to bring to the consumers!
How a running race in college was the moment that she found her way in life, and knew that she could come first in life!