29: Merlin U Ward: A Man Who Knows The Knack Of Being Social..And What Makes A Good Beer Too!
Welcome to the Steve Jobs based Join Up Dots Podcast Interview with Merlin Ward
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Todays guest ready for a grilling on the Join Up Dots podcast is Mr Merlin U Ward, who certainly comes from an entrepreneurial background.
After successfully launching his first business at eighteen he found he had a skill for building business process alongside the marketing of those businesses.
He adopted the philosophy “marketing is a part of everything,” where marketing is approached as part of every business process from product development to accounts receivable, which certainly from my experience of working in corporate land goes against my knowledge of things.
It is from this philosophy and his years consulting businesses in Arizona, that Merlin fell in love with the many different ways that social media can be used to flood the marketing machine with rocket power.
As social media evolved, he continued to explore the new networks and tools that came along with the changing landscape. He joined Renegade, an agile social media agency in New York City, in 2012.
In 2013, he published his book, You Get What You Give on social media principles and strategies for companies and brands of all sizes.
But its not all work work work, as in his free time he brews his own craft beer and travels extensively with his wife.
He states that “He is a geek and always enjoys a good strategy board game. You’ll also find me in the mix wearing funky socks!”
So what do I start with first the socks, or his amazing business acumen?
Well let’s bring onto the show to start joining up dots, as we discuss the words of Steve Jobs with the one and only Merlin Ward
During the show we discussed such weighty topics such as:
How he has only met one other chap with the name Merlin in his life!
How the first business failure that he ever had was in hindsight such a great learning curve!
How the beauty of Google is its simplicity…..and its this simplicity which made them a game changer!
How success can come from any direction and doesn’t have to be simply an online route!
Find your desire and need to pay things forward and you will never look back!
How To Connect With Merlin U Ward