Katrina Padron Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Katrina Padron
Katrina Padron is today’s guest joining us on the Steve Jobs inspired Join Up Dots Podcast.
She is a lady who is rocking it big time as the President of Padron Social Marketing, which is a relationship-driven social media specialising in strategy, implementation and analysis.
If that doesn’t mean anything to you then lets say she is the go to lady to help you build communities of raving fans, clambering around your business by using social media.
As she says ” It’s no longer optional to have a presence, but having a presence is just the beginning. “
It is her true passion, and one that led to her taking the old leap of faith and going it alone.
How The Dots Joined Up For Katrina
You see for many people our guest had already reached the peak, and was a Director of Marketing for the company that she was working for, but at the age of 28 knew that she had had enough experience, passion and understanding to take her vision into the world.
And that is just what she has done, and with Padron Social Marketing going from strength, does she feel that she was fortunate to step into the field of play when most people didn’t know a tweet from a like?
And would she have done anything differently as she built her company from the start?
Well let’s find out as we bring onto the show to start joining up dots, with the one and only Katrina Padron
During the episode we discussed such weighty topics with Katrina Padron such as:
How she would sit in her cubicle and stare at the entrepreneurs of the world and think “Why not me?”
How she realised that she was earning $0.00 dollars per month after outgoings, so thought “What the hell have I got to lose?”
Why she thinks it’s true that if your dreams aren’t scaring you, then they ain’t big enough.
How the more things you do in life, the more opportunities come your way often quite unexpectedly.
How when you hearts so much in it then your work doesn’t feel like work, and you have started playing.
How To Connect With Katrina Padron
You can also check our extensive podcast archive by clicking here– enjoy
Full Transcription Of Katrina Padron Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:26]
Yes, hello there. Well, it’s Join Up Dots Episode 267. I’m David Ralph. We’ve got a guest on the end of the line. What more can you want? Well, what more can you want what you want a motivational about it and I know that we’re going to deliver that because this lady is rocking it big time. She’s the president of Patreon social marketing, which is a relationship driven social media specialising in strategy, implementation and analysis. Now, that doesn’t mean anything to you. But let’s just say she’s the go to lady to help you build communities of raving fans. clambering around your business by using social media, as she says it’s no longer optional to have a presence. But having a presence is just the beginning is her true passion and one that led to her taking the leap of faith and going alone. Now, you see, for many people, I guess had already reached the peak and was a director of marketing for the company that she was working for. But at the age of 28, knew that she’d had enough experience passion and understanding to take her vision into the world. And that is just what she’s done. And we pattern social marketing going from strength to strength, that she felt that she was fortunate to step into the field of play when most people didn’t know a tweet from a like And would you have done anything differently as she built her company from the start? Well, let’s find out as we bring onto the show to start Join Up Dots with the one and only Katrina Padron. How are you Katrina?
Katrina Padron [1:47]
Good, thank you. Thanks for having me. Here.
David Ralph [1:50]
Its lovely to have you you are in glorious, fresh air. freezing cold probably at the moment Denver, you’re in Denver at the moment.
Katrina Padron [2:00]
Yes, we have fresh air and freezing cold all at the same time. Yeah, so the beautiful
David Ralph [2:07]
was Denver where dynasty was filmed. I just had an image of that TV programme Dennis Dean. Yeah. You’re probably too young to even though.
Katrina Padron [2:15]
I, I’ve heard. Yes, I’ve heard of it. I honestly have no clue.
David Ralph [2:21]
You’re just being kind to me out here.
Katrina Padron [2:23]
But I do know, the mountain towns west of us. They get a lot of filming. They’re like Stephen King’s The Shining was filmed in Estes Park, which is about two, two and a half hours from where we are. Yeah, there’s some. You have to check that out that hotel.
David Ralph [2:41]
I certainly will check it out with Denver. I’ve suddenly discovered really over the period of doing this show, that there seems to be free kind of entrepreneurial hubs for America and it seems in many ways, it’s for the world. One of them seems to be San Diego. One of them seems to Denver. And the other place I speak to more often than not, is Florida. And I was talking to somebody and I said, Well, it’s quite obvious. If you are in the entrepreneurial spirit, you’re more likely to be able to tailor your own lifestyle. So why would you move to somewhere like Alaska where it’s freezing cold all the time, you’re going to move towards for some? Did you feel that in your area in Denver being so entrepreneurial? Do you feel that there is a vibe of people creating their own lifestyle?
Katrina Padron [3:27]
Absolutely, absolutely. So we consider ourselves in the Denver boulder market. And I think both Denver and boulder are known for the startup community. And I see that all the time, even when I’m scheduling calls with people are going on meetings is that, you know, people might head up, head up to the mountains and go skiing for at least a half a day and then come back and work the other half the day or vice versa. And so it is really interesting, because I think we we seem to have this community of people who really enjoy their quality of life. And they want to go out and live and do the things that they moved out here to do all of the hiking and skiing and camping and things like that. So yeah, I fully agree with you.
David Ralph [4:10]
Does that kind of blow your mind although in it, generally there’s sort of a fossa of work is you go to an office and nine to five. And when you come home when your boss says, and for people to be going, hang on, I think I’m going to go for a walk in the woods for this afternoon. I’ve been doing my work later. Is that totally in the spirit of how you operate? Or have you always been sort of fighting against that, that conventional thinking?
Katrina Padron [4:37]
Well, see I have, I have this bit of polarity about me because up until I started this company, I very much was a cubicle worker. I went into the office, I got there at like 815 in the morning, and then I would strategically stay 10 minutes after five so I didn’t leave the door at five where the owner of the company would see me without What else I wanted him to think I was working harder and later so I stayed 15 more minutes.
David Ralph [5:06]
Jackie on the chair, that’s what you do.
Katrina Padron [5:08]
Or sometimes I would leave my light on at my cubicle. So it looked like maybe I just walked to the restroom.
David Ralph [5:14]
We’ve all done it. We’ve all been there.
Katrina Padron [5:17]
Yeah. And so that was a past life for me, but yet not now with this company and, and living where I do. I mean today at lunchtime, I’m going to grab a bite, to eat for lunch, and then actually go for a hike and then come back and finish the rest of my day. So yeah, I probably fall right into that. That entrepreneur, you know, entrepreneur living in a mountain town.
David Ralph [5:44]
Don’t you think so many people out there and I know I get more emails from people who are in the cubicles in the office driven environment, and they say, Oh, I would love to be able to do this. But you can hear it in their voice and even when I speak to them, it’s almost like It’s not gonna happen to me, it’s not something that I can have. And I say slim, you can have it. More and more companies are going this way, because I know it breeds loyalty in the staff. morale is better. But you can also have it as well, you can effectively now with the explosion that we’ve seen in the internet, create income that can give you that lifestyle. You no longer have to be the battery handy the chickens or pecking away at the phones in these cubicles.
Katrina Padron [6:27]
It’s true. And, you know, I think I’m the perfect model to illustrate this because I always felt the same. Like I didn’t like the cubicle but the cubicle gave me security. It gave me a paycheck every month that I knew what to expect, but I always felt like I was the same. I would look at other entrepreneurs out there. I’m like, how are you doing this? I feel like I can do it. But what happened was basically for as long as I can remember, I’ve always done what what I was supposed to do. So I put my self through college, I stayed in school got a really expensive graduate degree. I came out of college with this great fancy title Director of Marketing at a really great company. Like I was just on this supposed to supposed to supposed to track. But basically what happened is I was pregnant with our second child and just trying to figure out what was going to come next with maternity leave. And if I was going to work full time, because at that point, I would then have two young children at home. And so I basically I took my salary, I backed out taxes, and then I backed out what it would cost for daycare for two children. And I would make zero dollars like I would work 4550 hours a week, be away from my kids and come home with no paycheck and I just felt like I just kind of broke down like there has got to be a better way to do this. And that’s when I struck out on my own. I figured I could make more than zero dollars on my
David Ralph [8:01]
Well, when you get to that point, yeah, the only ways out, it’s almost right is tenable to get to that point and think I’ve got no other option. But then, effectively, you’ve got all the options in the world because you can only go one way Kanye,
Unknown Speaker [8:15]
right? Exactly. Yeah. Is that liberating
David Ralph [8:17]
at that point when you get to the point, because I have a lot of conversations every day we release the show. And some of us are really successful folks say to me, I wouldn’t have got to this point. Now. If I hadn’t have hit rock bottom. I wouldn’t have got to this point. If I hadn’t have gone, right. What else have I got to lose? I’m just gonna go for it. And I started taking creative risks, which perhaps people who have got something to lose, they’ve got an income, they’ve got a mortgage, they’ve got all that kind of stuff aren’t likely to take So looking back on it. Obviously, it was a wonderful time because you expecting your second child, but do you think it was a blessing but you actually did get to that zero point
Katrina Padron [9:00]
Looking back on it, it was one of the biggest blessings that has created so much opportunity and just so much space for personal growth. However, at the time, I wish I could say it felt liberating. It was terrifying. It was terrifying to lose a solid income. We also at that same point happened to be moving across the country from Illinois to Colorado. And you know, with two young children, that’s, that’s a big move. So, it was terrifying and part of the reason I felt so afraid of it, I think is because every time I would talk about it with friends or family or colleagues, I felt that doubt in their mind, I felt like they thought Oh, well that sounds like a great idea. But why can you do this? You know, and I, I don’t know where that comes from. I don’t know if it was doubt that I had and then I just assumed they must have it too or if they fell A little bit about, well, what makes Katrina think that she can actually do that, you know, I don’t know what it was, but I did feel a lot of that at the time, which was kind of why it was so scary. But then at the same time, just like you were saying about the rock bottom piece, I just kept reminding myself so what’s my alternative? You know, is it taking on an hour commute? Never seen my kids and still not making as much money as I want to, quite honestly. Um, you know, I, and I guess that’s, that’s kind of I had to remind myself that a lot. what’s the alternative?
David Ralph [10:36]
He’s funny, though, isn’t it that the people that care about you the most are the ones that ultimately will hold you back. And yeah, your parents and probably your partner because I with you all the time. They’re the ones that are kind of going, Okay, I know you need to do this. I can see it in your heart. Way, find a way around it somehow. But once you go Sort of further afield to your friends and your parents and all that kind of people. They’re the ones that are going, Katrina Katrina, you got a steady job, you’ve got a steady job, what are you doing a job the life is security, and my actually love you. So they hold you back. It’s a shame, but you can understand why they’re doing it at the same time.
Katrina Padron [11:18]
I think that is so true. And I come from a family who people tend to get into their careers right after high school, not many people in our family go to college. And part of it is our family has family businesses, like a plumbing company and a construction company. And so our family gets into this blue collar work right out of high school, they get into a labour union, they build a pension, and that’s where they stay and work at that one company for you know, 30 years. For me that has never felt like I have never felt a desire to do that. I’ve always known that I’m going to need to work at more time. And take on different projects. And so be anyway because of that trajectory that most of our family is on. I’m three and a half years into this company and my mom recently visited me over the holidays. And she was just asking me questions about what I do. I’m like, Mom, I’ve been doing this for three and a half years, and you still don’t know what it is. And it’s just I think it’s just so different from her path, that it’s just hard for her to wrap her hands or her head around it to figure out Oh, that’s how it works, you know?
David Ralph [12:35]
But that’s, that’s the truth. We’re friends as well, isn’t it? If you sit in a circle in a bar or a pub, whatever, with your close friends that you’ve known for years and years, and they ask you what they do for a living most of them you can’t you got a vague idea, but you don’t know really do you just kind of know that they kind of work in marketing or somebody works in a bank or people don’t really care until they have to so I can under stunning view as well. And especially as she’s a second generation, the social media must blow her mind as much as To be honest, it blows my mind.
Katrina Padron [13:09]
Oh, totally. And she has now you know, she’s on Facebook, mostly to see pictures, pictures of the grandkids. But that’s all she’s doing. But yeah, I mean, she thinks that’s an interesting world. So so let’s,
David Ralph [13:24]
let’s go back into that moment, that moment when you realise he was at zero. And this is a key point for all our listeners, because our listeners out there about that point. And we hear time and time again. So you’re there, you’re sitting there, you’ve got your spreadsheet in front of you, and you’ve done your sums and you realise you’re at zero. So there’s only one way forward. How did you overcome those sleepless nights, those fear factor? the conversations that were saying we have with colleagues, but you’re saying I’m going to go out on my own and they don’t quite believe. How did you get past that?
Unknown Speaker [13:57]
Katrina Padron [14:00]
Don’t know that I did. Like one single thing that got me past it. The way my mind kind of works though is when I got to the sum of, okay, basically, I’m leaving this job, I’m going to have zero dollars. We also figured out how much money our family needed with my husband’s job, and then how much I needed to provide, just to maintain everything and make sure we weren’t going bankrupt, basically. And that number was 1500 dollars. And so I knew right out of the gate, basically, my words to him was, I’m going to do this, I’m not going back to corporate marketing, I want to strike out on my own, I need to make 1500 dollars and I promise that as or he promised me that as long as I was contributing 1500 dollars, he would be 100% supportive of this, you know, because it’s scary, and it’s scary to like, take the other partner down with you. But he was like, and To this day, he has never, he has never complained about what I’m doing. And we always talk about the benefits of how we get to spend more time with the kids and things are more flexible. But I actually came up with a very solid plan to get that 1500 dollars right away. And it worked out for me. And there’s a part of me when we think about joining the dots, there’s a part of me that just feels like it was perfect timing, and that’s just how it had to be. But when I so I came up with my figure, and I knew I was going to strike out on my own. At that time, I was pregnant with my daughter, and we also knew we were moving from Illinois to Colorado. So I pulled the owner of the company aside and gave him a very, very long notice. I think something like four months of a notice that I was not coming back after having our baby. And in that same conversation. It just so happened that the marketing department was in a lot of flux. The VP of Marketing was Leaving splash being pushed out. And there was a lot of legal battles and all these below the surface things but anyway, and in that conversation I said, I’m not coming back after maternity leave. And what he said to me was, you know what Katrina, you have been taken on so many of these special projects and social media that happened to be when social media was first coming on the scene. And they didn’t have anyone to replace that. And he said, How about we extend a contract opportunity to you will be your first client and it’s just on a contract basis. So you can set your own hours and you can set your rate that we agree to and you know, all of that and to be honest, in hindsight, that was the most beautiful, amazing thing that could have happened. As it was happening. I had no idea to even ask for a contract opportunity. Like I know people out there know to do that but I did not know to do.
David Ralph [16:57]
You don’t vote Do you? Because you think if you go up to your boss You only take your boss bad news, really? And so
Katrina Padron [17:05]
yeah, yeah. So you say you’re leaving and then that’s it you don’t expect for them to say, well actually just stay go ahead with your plan moved to Colorado, work part time all of that so, so basically I negotiated a contract that was 1500 dollars a month and so that that solved our problem and made sure there was food on the table and I gave us kind of the space to to start a business and grow and get more clients. So so when
David Ralph [17:35]
you got this opportunity, and it was an opportunity now get that 1500 pounds, so at least you can sleep at night, you know, your bills are going to be covered for a period of time. And that is a great parachute for you to be able to be a little bit more creative with your choices, man if you are scrapping around for pennies every single day. So how did you know that the experience that you had built up was worthwhile for other people Because that’s another question that a lot of people realise or they, they try to get a grasp on. But the experience that I’ve built out is actually transferable outside the company that they’re in to a wider sense, and people will pay them for it, and quite often will pay them vastly superior wages when they were getting that company. How did you overcome that and realise that you’ve got that value, and how to actually charge for it.
Katrina Padron [18:28]
what’s kind of interesting on that is this was all happening when social media was very first coming on the scene. Everyone had a Facebook page, but most businesses didn’t know how to use it or what to do. And with one of our one of my first campaigns that I did for the company I worked for, we actually generated $60,000 in revenue in four days or so. And so I knew there was a lot of value in this and I felt like there were also a lot of companies out there that could really benefit from it. But I, I most definitely fell into the boat of, you know, just kind of just kind of feeling overwhelmed or stuck with that too, like, how do you go out? And how do you sell the value of that? And I’ve honestly, up it up until probably a year and a half ago, I think I’ve had challenges in framing that I had a mentor who actually had who put this list together of tell me all of the results that you’ve made for your clients in the last couple years, or even that you made when you worked for a corporation. And I did and I actually turn that into kind of a company overview or company one cheater, and that has helped so much for I guess just framing it for me, like making me understand that there’s value behind what I do. And I think a lot of people in the marketing world kind of feel like that because marketing is always one of those first budgets to become It seems like a lot of a lot of times it’s hard to track marketing. But what I say with social media is social media is one of the most trackable marketing things you can do you know, so I’ve been able to bring a lot of value through that through tracking what we do and writing it down and communicating that message.
David Ralph [20:20]
And now do you look back on that and think to yourself, it’s quite obvious value social media is taking over the world, what was my second?
Katrina Padron [20:30]
It’s quite obvious there’s value but it’s when you have so many people doubting it and when they’re when people are just kind of sharing their own securities insecurities with you, that doubt just kind of seeps in and you start feeling like, maybe this is maybe this is all rubbish, you know. But I think when I started putting actual dollar figures to things, that’s when I hit a better stride. Now I will say I still struggle with that quite honestly because I have other other than Media, I have other marketing assets like I’ve won several copywriting awards. To be honest, I never ever talked about those copywriting awards. They may be I think they might be on my bio on my website, but I couldn’t even tell you I don’t know. Um, so I so I’m still working through this process, I guess. So I have the social media piece down, but the other pieces, it’s still a process. So is it something that
David Ralph [21:29]
you actually love doing now? Or is it something but still scares you on a daily basis?
Katrina Padron [21:36]
Um, no, I love it. Now. I get scared occasionally when I think well, what if what if I lose clients, that sort of thing, but I feel like I’ve gotten I don’t want to say this in like a pretentious sort of way. But just the way the numbers work. I feel like I’m over a certain threshold where we could lose o’clock. And it wouldn’t be the end of the world, you know, and we have tools to figure out how to how to acquire new clients, because that is also that’s something I had to learn how to do. I hadn’t when I started, I had no idea how to get a client, you know. And I, people told me I needed to sit down and make 100 phone calls a day. And that terrified me. And I would make maybe two and just hang up and pace around. I mean, that was not that wasn’t how I’m wired to do it. I still don’t do that. That’s a hell of
David Ralph [22:32]
a job. I did that for quite a while. And I was very good at it, to be honest. But
Katrina Padron [22:37]
yeah, I’d be good at it.
David Ralph [22:40]
Yeah, I was always very good to be able to just connect with somebody and have a conversation instantly. And it is about putting them at ease and making them feel trusted, isn’t it which sells more often than not? So yeah, cold calling is a skill is a talent. And funnily enough in joining up my thoughts. I look back at that time when I was doing that, and I think there’s a little relevance to what I’m doing now. But you, you have to have that connection, you have to be able to put somebody at ease to be able to, you know, build one of these programmes. So I gained a lot from that, but I can totally understand, but you didn’t like it. And yeah, you put the phone down.
Katrina Padron [23:14]
And I think you’re right about just building that relationship and making rapport with them. But when I was doing it, and I know my problem, and it’s still my problem now, when I would, when I do a cold call, I feel like Well, I know my purpose of the call is to try and gain a client from this. And so it’s really hard for me to reframe it in a How can we build a relationship? How can I service you? Because it always to me, it always goes back down the path of I’m trying to acquire you as a client. So it just, it’s just really hard for me. I don’t know.
David Ralph [23:51]
He’s a I think it’s difficult for everyone, isn’t it? But it is one of those things that when it suddenly clicks and you find your thing you realise about Actually is the easiest thing in the world. And most of the time, it’s when you become Katrina and you’re not trying to be what people have told you to do. But the marketeers say this is the way to actually cold call. It’s when you just relax and you have a conversation, like we’re having, or you have with your best friend or you have with your mom. That is when you suddenly realise I’ve made that connection. And that’s when the sales start coming.
Unknown Speaker [24:23]
Right? It’s true. Yep.
David Ralph [24:25]
Well, I’m going to play some words now. And it’s, it was said a few months ago, but I played generally every show now because it really emphasises the journey that you’ve been on. And this is Jim Carrey.
Unknown Speaker [24:38]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job, and our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail What you don’t want, so you might as well take a chance on doing what you love.
David Ralph [25:05]
That’s kind of like the story that we’ve heard from your family, isn’t it? But they didn’t quite believe.
Katrina Padron [25:09]
Absolutely. That just gave me goosebumps. Yes.
David Ralph [25:15]
Yeah, it’s very powerful stuff. Um, let’s look at from the father’s point of view, Jim Carrey’s dad didn’t believe so he played the conservative route. Your parents are obviously entrepreneurial, because I’ve got plumbing businesses and I’ve got businesses in in the family. Was that something that they could understand? Because it was brick and mortar people come in, they go out buy sell products, but what you’re doing on an online is quite often you could almost do it in your bedroom. I know you don’t because you’ve got an office. But what’s that one of the reasons that I couldn’t quite understand what you were going to do because I couldn’t see what they knew.
Katrina Padron [25:57]
Well, I think part of it so my parents actually don’t own the companies. It was both of their parents. So my grandparents that have started both of these companies, and so their work was very, like, like with with plumbing. So there’s, there’s a house being built, you put the pipes in, you see it, it’s tangible with construction, and there’s a bridge that needs built, you bring the equipment, you build it, or a road, you know, so it’s a very tangible, there’s a, there’s a clear process and a path for how to do that. And I with what I do, I agree with you in that it being it being different than that there’s not a brick and mortar and what I my joke to some of my friends or my husband is, you know, sometimes I will work, you know, a full week on a strategy for a client. And oftentimes clients undervalue the strategy and the time it takes to do that. And my joke is, well, most of my work is actually invisible. You know, most of it is thinking and My head coming up with ideas generate, you know, then then the output is a plan. It’s, you know, that sort of thing and it’s the actual strategy. But, you know, coming up with ideas is a lot of times thinking and that can’t always be shot. And so yeah, it’s it’s just a different um I guess it’s tangible verse and tangible for some of it
David Ralph [27:25]
is a difficult thing in business, isn’t it when you are putting a valuable product into somebody, but they haven’t seen the amount of hours it’s taken to build that experience. You know, if you look at like a tennis player, Roger Federer, the reason that he’s so good is that he’s practice, practice, practice, practice, so he should get the most money because about that performance that he’s put in with yourself. That proposal that you’re putting in front of that business. That’s not just two weeks work. That is back to 2007. That’s when you saw it started. And that’s the experience. Inspect the clients when you put it through and they go, Oh, well, that’s a lot more than I expected. They really understand. But actually, you’re not getting two weeks work, you’re getting 13 years work or whatever it is,
Katrina Padron [28:12]
right? my lifetime of experience doing that. Right.
David Ralph [28:16]
So So how do you overcome that as well? Oh,
Katrina Padron [28:22]
I mean, part of it is just continuing to plug away at it. And, I mean, just for the valuing, I guess pricing and valuing what we do, like I shared, we have put a lot of dollar amounts behind what we do. I also say that we hire very, very well, we have a fantastic team of people. And so you’re not only getting my years of experience, and here’s what it is, you know, I have a master’s degree and about 10 or 11 years in marketing, and I’m a small business owner too. So I understand concerns of small business owners. So it’s not just all of that, but then it’s what my team’s experience. It’s their backgrounds, it’s things that they’ve been affiliated with and their talents to. So I think that has really helped to just kind of bring more more value to what we do and help communicate that.
David Ralph [29:19]
So so to sort of jumping back to the speech again, do you buy into Jim Kerry’s words, but you might as well take a chance on doing what you love when you see the businesses out there? And many of them struggle. And one of the reasons I think many of the businesses struggle is that the owners almost go into it because it’s a hobby, but they love so they think that other people are going to buy it, or they’re doing it just for money, and I haven’t got that passion behind it. Right. Do you think that we should go for what we love or is it a naive point of view to go back group.
Katrina Padron [29:55]
I do think we should go for what we love and now that I’ve done it for Few years, I feel like there’s so much more opportunity to do that than any of us really see or realise from the beginning, because I think it just feels so daunting and how do you make it get started? But I don’t know, like, I think it’s there and I think you can do and build and dream, you know, and make those things happen.
David Ralph [30:25]
I love that word dream. That’s the key thing, isn’t it? If you dream and you dream bigger, I was reading an article with Richard Branson yesterday and he said his whole life has been based on dreaming. And when somebody says, That’s not possible, that bloody minded attitude kind of thing was well, where make it possible. And that’s how I ended up going to space and that’s how he’s ended up building his own aeroplane. And I know sort of Richard Branson has now got that support network, but it still comes down to that. That one word, doesn’t it, dream. And if you allow yourself to dream and Don’t get hold back by everything. You’ve got half a chance. I’m you Katrina.
Katrina Padron [31:04]
absolutely one of my mentors. Also, her name’s Angela Jia Kim. She has a women entrepreneurial entrepreneurial network called savour the success. And one of the things that she says is, if your dreams don’t scare you, you’re not dreaming big enough. And I can fully fully relate to that because even when I started this company, I felt like like I was scared, I was totally scared. And then I kind of went through things for a year or two and felt a little bit more secure. And I kind of just felt like Oh, if I just keep a couple clients will be all good. But that doesn’t feel scary to me. Like I I needed to dream bigger and think, okay, I want to speak on national stages, and try and make that happen. I want to grow this company to X amount of revenue every year. I want to hire employees, like all of those next things were things that really scared me.
David Ralph [31:59]
So it’s One, what is it about the next thing that scares you? Is it simply going into the unknown? Is it the potential of failure? What was it?
Katrina Padron [32:10]
Um, not so much the unknown, I think more the potential of failure and I really feel this now that I have, I have a team of six employees. And that puts more pressure on me to keep things going and to keep growing because I feel okay, I’m now responsible for six employees wages, you know, we have to make sure that we’re growing and they can put food on the table to I also, you know, as we bring on new clients, I feel a bit of responsibility to them to deliver on the results that we say we’re going to deliver them and so there’s just there, it just feels like there’s a little more pressure to continue to do those that you know, continue to grow, I guess.
David Ralph [32:57]
I’m going to play some words based on what you’re talking about here, and I I found these yesterday and I’ve started throwing them into the shows. But you have nailed it. This is exactly what we’re talking about. I’ve listened to this, this is Oprah, the way
Unknown Speaker [33:07]
through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this stuff. What is the next right move? And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because, you know, your life is bigger than that one moment. You know, you’re not defined by what somebody says, is a failure for you. Because failure is just there to point you in a different direction.
Unknown Speaker [33:39]
That’s God’s strength as well, isn’t it?
Katrina Padron [33:41]
Oh, Oprah is so good. She always nails. Oh, yeah. It’s, it’s true. And it is just that one thing I’ve started doing for myself that I think is in line with what Oprah is saying is that I’m basically every 90 days I create a new 90 goal for myself, and it’s very strategic. And at the end of each 90 days, this, these things will get me to what my year and the goals are. But the point of the 90 day goal is it feels so much more manageable. And I can actually break that down into weekly things that have to be accomplished. And it’s just all these small weekly steps. I think there’s a quote out there about any, any journey starts with its first step or something like that. And right and so it’s just, it’s just each week, you take another step toward that goal and another step, and if one of those things fail, it doesn’t feel like a huge Baylor failure, because it was just a little step. You know, the, the momentum is still going for that bigger thing.
David Ralph [34:44]
Because the big thing and this this is my story, and I shared it with a chat this morning I was doing a show, but I had this vision of what I wanted to achieve with the show and this show is just part of my wider vision. But when I actually started working on it, I thought now Hang on, this is too big for me, I can’t do this. This is this is never gonna happen. And I was terrified at the thought of having all this work around me. I just couldn’t do it. So I thought, No, I’m just going to concentrate on the show. Now I’m into coming up to the 300th episode, the original vision has started forming itself around me. And I’m actually not doing anything towards it. It’s just kind of happening. Because of the momentum you build in one regard. opportunities come out the woodwork around you. And then you can start seeing what you originally wanted to do. Just kind of create itself. This is little bit strange Katrina, people sort of say always a bit. Whoo, whoo. And I’m starting to feel bad. I’m starting to pink Hang on. Are there things working that I don’t quite understand?
Katrina Padron [35:49]
Isn’t that interesting, like we had and I think that’s so important to recognise to I had this. We have a new client coming on in February and this client is is a global organisation. It’s our largest client to date and may very well be one of the largest clients we can ever have. They’re a large industry. But anyway, with someone asked me, well, how did you land such a huge client? And I said, Well, my original answer was, well, it kind of just fell in my lap. And then like that kind of, I don’t know what that did to my soul, but it hurt. I’m like, how did it just fall in my lap? There’s, you know, that doesn’t make any sense. I had actually worked with another woman and busted our butts for a year and a half and built a great rapport with her and did a really good job for her. And she knew someone at this larger, larger company, and she brought them to us. So yes, maybe it fell in our lap. But really, we worked on it. We we did a great job so that we had that credibility. So something could come to us that way, you know? So it’s, I think it’s interesting to recognise those things. If things are happening around you, it’s not necessarily whoo, whoo. It’s, you’ve done a lot of work. you’ve connected with a lot of people and now opportunities will come in those realms
David Ralph [37:09]
is the ripple effect, isn’t it, you’ve pro stone and then ultimately a ripples going to hit you. And it’s, it is astonishing, really, a lot of people talk about that sort of law of attraction and all that kind of stuff. And it’s funny, so many times we have conversations, but it’s almost touched upon, but the person that I’m speaking to, doesn’t really want to say Hang on, I believe it. But the effects of it is cause and effect that if you do enough good stuff, and you change enough people’s lives, or you make enough impact in the world, then things ultimately will come your way. If you sit in your downstairs toilet with the door locked for four years, and nothing’s gonna happen, is it?
Katrina Padron [37:51]
David Ralph [37:53]
So So why do you think Ben the people in the cubicles I mean, come full circle thing because you were there and I was fair don’t quite believe what we say, because I don’t we’re saying you put all the things don’t coming your way and it becomes easier and just be Katrina, because that’s better than being anybody else. And you’re going to have so much fun and you’re going to enjoy yourself. And they kind of go, Ah, if life is like that, you know, it’d be like you But yeah, once you think like, I feel that
Katrina Padron [38:22]
I’m over here, like raising my hand. You just described me and I remember when I had that desk job. I didn’t think this was possible. And when people would say just be Katrina, I felt like, I don’t even know who that is. What do you want me to do to be Katrina? Like, what does that mean? So I think I was I was with the worst of them the worst stuckness there.
Unknown Speaker [38:46]
Katrina Padron [38:48]
so, why we don’t take that. It’s so scary and i i don’t think there’s I don’t think there’s anything I can say to take that from Fear peace away. It’s, it’s just a you’ve got to try it. Like you have to try it and take that step. Oh, one thing that always, oh, this this is really good info for those stuff people. Someone did tell me I was having a conversation with them saying how afraid I was to do this. And I didn’t know if it was going to work, but I was going to give it my best shot and they said, Well, if it doesn’t work, you can always go back to the cubicle. There’s tonnes of those jobs. And like that was really powerful to me too, because that felt like, Okay, if I fail at this, like, yeah, that’s a humbling experience. But we can always go back. I mean, it’s not the worst, because I was just going to stay in the cubicle anyway. So what’s the difference? it Oh, um, so I don’t know if that helps at all, I hope
David Ralph [39:49]
well, I think it does, because nothing keeps a straight line is it Nothing is a straight line. If you want a crappy job. You’re not going to go from being in a crappy job. owning your own company and swimming around every afternoon, it takes effort to get there. And quite often you have to bridge that crappiness to greatness. And that bridge might go on for quite a while. But if you’re travelling along a bridge, ultimately you’re going to get to the other side. And I say that to all the people that I coach, don’t think that you’re in this rubbish situation. And just because you’re now taking action is going to get you to utopia, but ain’t going to happen. But what it will do is start clearing the decks and making you focus in on what you want, and then formalising it somehow and then you can move on when I quit my nine to five job. This is this wasn’t my radar at all. I had no idea that I was going to do this. But then when it appeared to me, I thought that’s what I want to do. And that’s when you get that Rocket Power sprinkled all over you and you you suddenly realise that’s the path I’m waiting for. But it wouldn’t have come if I hadn’t done my first little shimmy around. Trying The point that what I want you to do,
Katrina Padron [41:02]
right, right. There’s that quote out there about fear that something along the lines of but what if I fail and the other person on the quote says but what if you fly, you know, and without taking that first leap to see if you’re going to fail or flight you don’t know, you know, that’s just it just take take a step. I don’t know like it’s so hard. I had I had this feeling that, that I could do it like I really believed in my character I really believed in my ambition, I really believed in my dedication to things and I felt like, you know what, if that sort of ambition doesn’t get me there, I don’t know what will so there was a little bit That, like I, I’ve always done very well in the things that I really set my heart in to. And so I did kind of have that feeling of, I can do this. But I don’t know I, I also really didn’t want to fail, I really didn’t want to come back to an office job. And I really didn’t want to say, Hey, I tried this, and I failed. And I think that even, you know, pushed me a little harder too.
David Ralph [42:29]
Because I remember being in a pub with a friend of mine who I used to work with when I was in the corporate gig. And I said to him, if the show doesn’t work, I ain’t got a clue what I’m gonna do because I’m not going back to a company, and I’ve got to make it work. And I really felt like I was pushed into a corner. And he said, Do you think you’re gonna make it work? And I said to him, Gino, I think I will. And it’s just what you were saying, because I do believe and this goes out to you listeners or out there you think About your own life, you think about the times that you’ve won an award at school, or you’ve done something really well. That is the time that you put the most effort in. That’s a time that you’ve been in a position of flow, and you really focus. And time just disappears because you’re passionate about it, and you work really hard. And when you show the results to your boss, they’re blown away. Now, unfortunately, half the time we’re not like that we kind of do to minimum just because we’re not interested in the task anyway. So like Katrina did, she’s quitting her job, but she’s bought, this is my passion, and I’m going to make it work. And that is more than 90%. Yes, you need hustle, you need a better blog, you need a few things to sort of align. But you’re more likely to get that by taking that 90% Go for it. Go for it big time your life deserves and if you haven’t got the time, get up earlier, and if you haven’t got the time and go to bed later. And don’t go out for a pint and don’t watch Grey’s Anatomy for three nights on a truck. Just do that little bit of extra and you’ll be amazed but suddenly you realise that you’ve created That passion and you are actually working on something that you didn’t think that you had a passion for. And he can go to you, doesn’t it?
Katrina Padron [44:07]
I love, love, love what you said about you telling your friend that if this doesn’t work, I don’t know what I’m going to do. Because although I always knew I could go back to a cubicle job, I did always know I’m not doing that. And so there never was. There never was a real plan B for it. And so just I think if you set your heart so much on the plan A and give it everything you got, I think I think it works. I’ve seen so many people do this now where other friends or just people I’ve kind of met online over the years, or when I was starting this company, mostly, I have seen us all grow together and they’re not one of them. Has it not worked for quite honestly, I mean, we’re all at different places and doing different types of things. But
it’s there you just keep going
David Ralph [45:01]
You unemployable now?
Unknown Speaker [45:04]
I don’t know.
David Ralph [45:07]
I think that deep down that’s the fault of being told what to do now, after you’ve been doing your own thing for a while you you’re not gonna do it. I,
Katrina Padron [45:13]
I think it would be so hard. And I look at I’m sometimes when I’m having hard days, I just have to remind myself, you know, this is Plan A, it’s working. And could you know, I, I self talk, I say, could you imagine going into a cubicle and someone telling you exactly what to do? And then managing your time for you? Yeah, I just don’t think I can do it. So
David Ralph [45:41]
I’m totally unemployable. There’s absolutely no way even to the point, just this week, I’ve been getting it to my desk here at 430 in the morning, and fortunately, it’s at the back of my property. So I just get up and I woke up and I’m there which is great. But the fact that I can do that and then take the rest of the afternoon off, and I’m still doing a day’s work. I’m doing it in my own time, go into a company and I go, right, you’ve got to be there at eight o’clock. I’d be going, why? It doesn’t suit me. Why can’t I do it at a time that suits me? It still gets done. I think I would be the most argumentative person. I probably was argumentative. Anyway, I’ve always had that viable. Why should I be doing it just because you’re telling me you’ve got to do it at this time? Which is it the kind of the whole Tim Ferriss thing, isn’t it that the Four Hour Work Week, which I suppose you see a lot in Denver, where people are really, and it comes back full circle to the beginning of the conversation, but people are having their cake and eat it?
Katrina Padron [46:37]
Well, I don’t know. I mean, I, I still I don’t have the four hour workweek by any means. And I put in a full Well, I don’t, it’s a little different because I do take off. I end my workday at 3pm and I spend time with my kids from that after school time and tell they go to bed. But even you know just last night I was working from 830 To 11pm or Monday morning, I had a phone call at 6am. So I still put in all the hours I anticipate doing and think I work very hard at that. It’s just like you it’s just at different times, you know, so that we can do those other things that we want to do too.
David Ralph [47:18]
Yeah, but how much of that is what you would classes work? Because I actually love everything I’m doing now. This is this is play to me. Yes. I’m recording a show. Yes. I’ve been researching you. Yes. I’ve been at the destines Hospital this morning. But I would never go back to what I would say is work. So the Tim Ferriss Four Hour Work Week. I know would go Yeah, I probably do four hours work, but I do 90 hours play each week.
Katrina Padron [47:46]
That’s interesting. Yeah, um,
I don’t know what my break I don’t know what to say to that. Because I do feel like I’m with you. I feel really Inspired by having like conversations like this, when I love doing that, that does not for a moment feel like work to me, it feels like you know, just hanging out. And I do get to have a lot of that during the day. When I travel for speaking events. I mean it’s great to go to new cities and check things out. That’s definitely not work. And even you know what one thing I really like with my business and maybe it’s because maybe it’s just when your heart is so much in it, it just feels less like work. It just, it’s just you and your heart, I guess um, but I was working on a strategy session and I knocked out a strategic plan for our company for this year and I knocked that thing out in just a few hours and it’s very detailed and really gives us a good plan and not a moment of that felt like work. So I don’t know, you know, I could probably side with maybe only a few hours that Actual
David Ralph [49:03]
agree with me?
Unknown Speaker [49:05]
I don’t know. I’m afraid I’m gonna just
David Ralph [49:11]
pretend you can agree with a man good.
Katrina Padron [49:14]
Yeah, I, I can agree with you.
David Ralph [49:18]
I haven’t pushed you into that at all. And I want the listeners to realise that was just say,
Unknown Speaker [49:24]
quote me on that later. She wanted
David Ralph [49:26]
it Yeah, I’m gonna start tweeting that out everyone that’s going to be over social media that’s going to be blasted out. So just before we play the Steve Jobs speech, which is the theme of the show, can you see your path all the way back? Can you see that? As he has said and he’s going to say in a moment, but you can connect the dots where the lead you to this point?
Katrina Padron [49:49]
I can and one even before I had heard about his talk, when people would ask me what my background was. I used to feel so ashamed and just insecure about it. And I used to wish that I had a more linear path. Like I could not connect the dots at all. And now I see it so clearly, where I used to feel like it was not linear. I feel like oh, well that got me to that to that to that and it feels so just so straightforward. Now, it’s weird.
David Ralph [50:22]
Does it does it feel liberating going forward, but you pretty much know from your past experiences that he’s going to work out somehow?
Katrina Padron [50:33]
Yeah, yeah, that does feel liberating, because it does feel like if I get a no answer when I want to, yes, I just feel like okay, well, just what Oprah was saying, maybe that isn’t the right door. No just means you need to shift your direction a little. So yeah, that that is liberating to know and it’s liberating to know that regardless of what choices you’re going to make, it’s All going to end up somewhere, you know, and you’re going to go forward. So I think that’s good to know too. It’s easier to make just, you know, leaps knowing that.
David Ralph [51:10]
Absolutely Well, let’s hear from the man himself. This is Steve Jobs.
Unknown Speaker [51:13]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [51:49]
So is it faith is it trust is intuition what leads you forward with that competence now
Katrina Padron [52:00]
I still think it’s ambition for me. I know what I want to do with this company and I, you know, have painted that picture of my life and my children’s life and I know what I want. And I think it’s it’s the ambition, peace
David Ralph [52:16]
and pure pure beauty. You just know that the path is there for you and you’re going to reach out grab it.
Katrina Padron [52:24]
Right I do. I saw I saw there is trust in it. There’s like, I know, it’s so many things at once. I guess it’s, it’s being ambitious. It’s there. Go get it. It’s trusting that it’s there. Um,
Unknown Speaker [52:39]
David Ralph [52:41]
I love the fact that in many ways, you’re uncertain of the answer.
Unknown Speaker [52:47]
I know. I can
David Ralph [52:49]
hear that in you because that means that you are going in the right way. You’re going into the unknown, aren’t you? You’re going and you’re, you’re pushing yourself into environments, but you shouldn’t know the Answer. And sometimes when I throw questions out like that, and I get bang straight back, I think to myself, are you actually pushing yourself? Are you actually now in your comfort zone? And it seems clear to me, but you are still moving forward into areas that scare you. But you’ve got to go in to get that ambition.
Katrina Padron [53:18]
Yeah, you’re right about that. And I think it’s an I’d love to do this interview in another two years because I know just in the three years from when I left my corporate marketing job to when I to where we are now. I have personally grown so much and I know that’s just going to keep coming. And so I it’s, I think I’m just like right in the middle of it. Like I know how wonderful the last couple years have been, and I know the next couple are going to be great. And I know just just keep going. You’re going to get there.
David Ralph [53:51]
I know you’re going to get there. It’s absolutely clear. This is the end of the show, and this is the part that we call a sermon and Mike and this is when we send you back in time. You have a one on one with your younger self. And if you could go back in time and speak to the young Katrina, what age would you choose? And what advice would you give? Well, I’m going to play the theme tune now when it fade, Europe, this is the Sermon on the mic.
Unknown Speaker [54:19]
Go with the best bit of the show.
Katrina Padron [54:37]
One thing I’d want to tell my, I would say 12 year old self, I think girls at 12 are just dealing with a lot of insecurities. And what I want to say is, let those insecurities go, everything you have right now in you, as far as your character and who you are, and the things that are yet to come the person you’re going to be those will carry you through life and you can you will and can get to those dreams that you want. And so don’t worry about the people telling you you can’t that that is on them and that’s their insecurity that’s not you. It has nothing to do with who you are and the things that you’re going to accomplish. So keep stepping forward and know that everything you need you already have.
David Ralph [55:24]
And for all the people out there Katrina listening into your every word. Can Can I have an amazing life?
Katrina Padron [55:29]
Oh, yes, absolutely. I you just have to go get it. It’s there. It’s there for you just reach out and grab it.
David Ralph [55:37]
Say Katrina said that so you all pay attention everybody? How can I connect with you, Katrina.
Katrina Padron [55:45]
We’re all over. I am all over social media. You can go to our website, the drone, social marketing, com pa d r o n, social marketing, calm and then all of our links to any of our social platforms are right there. And you can just reach out and follow that way.
David Ralph [56:03]
We will have all the links on the show notes. Katrina, thank you so much for spending time with us today. joining up those dots. And please come back again when you have more dots to join up because I do believe
Katrina Padron [56:12]
Oh, I will.
David Ralph [56:13]
Absolutely. I do believe that by joining up those dots and connecting our past is the best way to build a futures between Thank you so much.
Katrina Padron [56:22]
You’re welcome. Thank you for having me.
David doesn’t want you to become a faded version of the brilliant self you are wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.