Welcome to the Join Up Dots Podcast with Jim Palmer
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Introducing Jim Palmer
Todays guest was one of the first people I ever heard interviewed on a show way back in the early days Of The Solopreneur Hour with Michael O’Neal.
So its an absolute delight to get him finally to start joining up his dots with us here today.
And one thing for sure is there are a lot of dots to join up, not least due to him being the author of six books, a creator of several businesses and thankfully being a cancer survivor, which of course will knock most people of their feet.
But how do you go about fighting a disease like that if you are already fighting to build a business, and literally cant afford the time off work to deal with the problem.
How do you manage to channel your energies in so many different areas, not least helping yourself to get well?
Well one thing for sure, this is a guy who when it comes to focusing on something seems to be able to do this better than most.
How The Dots Joined Up For Jim
He knows the key elements that build and build and build until success comes knocking
And now with his sixth book just about to be published “Decide – The Success Triggers” he is once again going all out to build a community of loyal fans, that in the worlds of his own branding “Stick Like Glue” and lap every word he speaks.
In summary he is an entrepreneur, author, speaker, coach to other entrepreneurs, and the host of the weekly podcast, Stick Like Glue Radio.
So how did he get going, when at the beginning there are so many possible routes to take?
And does he see his life as one that was always going to happen, or one that he can quite firmly say he created himself?
Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Jim Palmer.
During the show we discussed such weighty topics with Jim Palmer such as:
How he sees that everything in life, and especially in business is about building up a relationship with your audience and listeners. If you do this you will never look back.
How he can now see that he hit rock bottom in his life, and whilst on his knees asking for help, he was given the first step forwards on his new life.
Why it is so important to work out the value of your time, and the value of your knowledge and then charge your client with total confidence that they are getting a good deal.
How one of the best ways to build a profitable business is to talk to as many people as you can and find out their issues and problems and go out and solve them.
Why the first thing that you do in life is delegate the work, that is not bringing in the direct value to your business, so you can focus on the stuff that does.
Products By Jim Palmer
How To Connect With Jim Palmer
You can also check our extensive podcast archive by clicking here – enjoy
Full Transcription Of Jim Palmer Interview
David Ralph [0:00]
Today’s show is brought to you by podcast is mastery.com. The premier online community teaching you to podcast like a pro check us out now. podcasters mastery.com
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:38]
Yes, hello everybody. This is David round PCs Join Up Dots. And this is Episode 328 of the daily yes seven days a week show that really brings the best of the movers and shakers, the go getters out there and the guys that of course got a story that makes it an interesting conversation. But the bottom line is they got off their booty and they have done before. things. Now basically, I kind of linked my own transition into a podcast, as he was one of the first people I ever heard interviewed on the show, way back in the early days of the solopreneur hour with our mate Michael O’Neill. So it’s an absolute delight to get him finally to start joining up dots with us here today. And one thing for sure, is there a lot of dots to join up? Not least due to him being the author of six books, a creator of several businesses, and thankfully being a cancer survivor, which of course will knock most people off their feet. But how do you go about fighting a disease like that? If you’re already fighting to build a business and literally can’t afford the time off work to deal with a problem? How do you managed to channel your energies in so many different areas, not least helping yourself get well? Well, one thing for sure, this is a guy who when it comes to focusing on something seems to be able to do this better than most he knows the key elements, but build and build and build until success comes knocking. And now with the six book just about to be published, decide the success triggers is once again going all out to build a community of loyal fans are in the words of his own branding stick like glue and laptop, every word he speaks. In summary, he’s an entrepreneur, author, speaker coach to other entrepreneurs, and the host of the weekly podcast stick like glue radio. So how did he get going? When at the beginning, there are so many possible routes to take, and that he sees life as one that was always going to happen, or one but he can quite firmly say he created himself. Well, let’s find out as we bring onto the show to start joining up dots with the one and only Mr. Jim Palmer. How are you doing?
Jim Palmer [2:31]
David? I’m awesome. Thank you very much. It is an honour to be on your show. I’m thrilled watching all the success you’re having and, and you know, I think one of the keys is you have fun while you deliver some outstanding information. What a winning combination. That is.
David Ralph [2:45]
That’s very kind of you to say to him, but you haven’t listened to one of my shows. That was all flattery.
Jim Palmer [2:51]
No, I have listened to your show. I make it a point to listen to at least two or three shows of every show I’m going to be on I think that’s doing your due diligence.
David Ralph [3:00]
Is I was just joking. So when you when you actually listening to shows because I’m going to not really dwell on this subject, but you are somebody that has got your own weekly podcast, you’ve got a lot of things going on. Do you think that people start off with these shows? Without the desire to go right? This might take me six months, a year, two years to get it going. Did you see a lot of people that are literally pressing the button recording and expecting it to fly off like a rocket because they’re trying to replicate of a successful format?
Jim Palmer [3:31]
Absolutely. So there’s two things I think going on. We live in what’s I think a lot of people call a microwave society. We want to be able to have gourmet popcorn in like 30 seconds. We want to be able to build a dream business in like six months, I have people that come into my coaching programme and say, Jim, I really want to have a six figure coaching programme like in 30 days, how do we do that? And I said, I don’t have the answer for that. I mean, I do have the answer for how you do it. But it’s going to take more than 30 days and David, I think the key for whether it’s we’re talking about a dream business or whether we’re talking about building a podcast, of which a dream business, a podcast is a good part of a dream business, by the way, but everything is based on the power of strong connection, the power of relationships, right? And when people think of business, they always think of selling stuff or you know, whatever. But business is always based on relationships, just like in your personal life, David, if you remember, and everybody listening, I want you to remember the first time you met someone who made your heart go pitter patter. And maybe it’s the person you married or your significant other or whatever, you you may have had a feeling that this is who I want to spend a lot of time with, maybe I want to get married, have kids, whatever. And at some point, you know, you know, you were smart enough initially not to verbalise that because they would have gone through it. I just met you, right. And so you let time develop, you get to know each other you spend time together, you share you, you learn to know like and trust each other, the longer you spend time, it’s exactly the same way when you’re building a business. And when you’re building an audience through your podcast, you’re not going to put it out there with all the fanfare of launching six shows, because somebody said, launch all six shows at once. And it’s going to help your ratings well, that may help your ratings for a day. But you know, you’ve got to build an audience by one show at a time. It’s kind of like, you know, the old I in the entertainment, business record industry, whatever, you’re only as good as your last hit. So, you know, there’s a lot to what you said there. But you know, what the biggest thing is people are impatient. And there is no magic success formula. There’s a good formula, but again, it always builds on every business, every podcast has to grow momentum. And that only comes with time, you cannot rush that process.
David Ralph [5:44]
I actually when I started this, I had an image and it wasn’t actually in my head. But now I look back on it, I think, yeah, there was a kind of image in my head of bathroom scales and you’ve got one bowl on one side, you’ve got one bowl on the other and you’re putting a stone in it. Getting good are you putting a stone in and nothing happens. And then one day you hit that tipping point. And that’s where it occurs. Now, if you say on the basis of impatience, give yourself a scale and you know that every single day, you’re going to put that penny in, put a penny in, put that penny in, and then one day, you’re suddenly going to get your six figure income people would do that wouldn’t know. Because I can see that they’re going to get that by doing those steps, those steps, those steps, but in real life, as you say, it’s all American Idol. sing one song and you’re playing Madison Square Garden.
Jim Palmer [6:31]
Yeah, and it doesn’t happen that way. I’ve, I have somebody in my coaching programme, David, I was talking to him just yesterday, and he’s I’m not gonna say who he is, but he sells a product and it’s a product that’s readily use. And we discovered there’s another way to get to customers who may want to purchase that product. And that’s by repairing some of the ones that they have now, so people might want to repair this item that they have that they use every day before they want to pop for a new one. And I said we got to go after that because not everybody always wants to buy something. They knew and he said, Yeah, but on average, it’s going to be about a year before they will either repair again or or make a decision. I said, but every seed you plant today that will hopefully, you know, germinate and produce a harvest a year from now, a year from now, if you have kept this up every day with the same strategy, it’s going to snowball, you’ve got to start somewhere, start with what start right where you are with what you have, and keep building.
David Ralph [7:24]
So so in the introduction, I asked the question was, do you see your life as one that was always going to happen? Or one that you can quite firmly say you created yourself? And what would be your answer to that obviously, will will lead our conversation?
Jim Palmer [7:39]
Well, I’ll tell you this, you know, I’m I don’t flaunt it and say it’s not in every sentence, but I’m not shy. I’m a Christian. So I do. I do believe in God, higher power. And I believe that everything in my life is a gift from God. I actually, when I was when I had my job taken away in 2000. And then when I had cancer A year later, I look at those now. In hindsight, because it was not fun when I was going through it, David, but I look at that in hindsight as a major gift because it helped refocus who I am as a man and a person. I mean, I wasn’t a horrible arrogant person, but I had a pretty healthy ego. I thought the successful career I was building was all due to my own smarts, my own intelligence and, and I think, you know, I learned a very important lesson when my job was taken away. And I think it’s true for men and women but probably a little bit more. For men, David, people really are fixed to who they are and their value and how they see themselves as to the title they have at work. So the last job I had, I was VP of Marketing. So I was I was all that and a bag of chips. I was like 42 and a VP. Look at me, whoo, you know, and then all of a sudden, I was unemployed for 15 months, my neighbours are going off to work and I’m, I’m not going off to work and you know, we’re just, we’re trying to survive. We kind of really quickly went through whatever savings we had, you know, we had four teenagers at home at the time and we were racking Large amounts of debt and doggone Jim Palmer could not you know big bad Jim Palmer with BP could not find a job and then just to make you know, life even interesting, I was I had cancer 12 months after I lost my job and I had stage two melanoma. And I’ve always been a sun worshipper I always want to have that healthy glow as they say. And you know so all these years you know I’m out there tanning and this and that I had no idea I was I was wrecking my skin and whatever other cells or makeup melanoma I’m not a doctor, but that’s what it is basically. And so, that that is that was about you know, as they say it was a 16 month ordeal that in the end in October 2001 I believe I received wisdom from above that I was supposed to start a business so I started my very first business in October 2001. Today, you know, I’m a I’m a person that I’m very aggressive but I also know that I’m here to serve others. And that’s obviously the very essence of business. But my wife and I have used the success we’ve had to, to give back and there’s a number of local charities we support both time and money volunteering and things like that. And I think in the end, that’s, that’s, that’s what life’s all about is making a difference in the lives of others.
David Ralph [10:20]
But we talk about is time and time again on Join Up Dots, literally every single episode, whether the bad times are the good times, if you get far enough away from them, the times in your life, you got obviously the world’s worst, I just don’t need this in my life, five years down the line, you look at it and go, well thank God for that. Because without that, I wouldn’t be where I am today. And you you firmly feel that as well.
Jim Palmer [10:42]
Oh, absolutely. I refer to this and I read this in a book because you know, after you go through something like that, especially the cancer and you know, after the surgery, and when I finally went back to the doctor’s office and he said you know what we’re going to we hate to use the term cancer free but we don’t see any more cancer so I had to go you know, quarterly check. cups for six years, and I now go every six months for the rest of my life. But at that point, it was like, You’re both. Excuse me, you’re both happy. I mean, I was elated. But I’m also and I’ve talked to other cancer survivors, there’s this little thing, there’s little voice in the back of my head, especially every six months now, when, what if it’s back? What if there’s a cell floating around somewhere? What if it’s going to come back, and I’ve had it 200 times since then. But we keep catching it early. But it’s like, you’re never you never really leave that. But anyway, David, I read this book. And again, I think this book was given to me for a reason. And I read about this was particularly about men who struggle, and the gentleman who wrote the book, use the expression season of crises. So I look at what I went through as my season of crises and and, you know, in my own world, I kind of liken it to when you go into the Marines or something like that, the first thing you do in boot camp is they break you down. Forget everything else you learn from your mama and your daddy. And now you know, you can hear the drill sergeant, right? But they take you down to your core and Then they start rebuilding you back. So I’ve been rebuilt back. And while I’m all I’m a work in progress, as we all are, but that was the starting point. This in July of 2000, started my whole season of crises. And October 2001 is when I began my, my renewal,
David Ralph [12:17]
says, Do you feel then but as you’re sitting here now, did you get to your lowest point? Or do you think you could have gone even
Jim Palmer [12:23]
though I was at my lowest point? So, you know, obviously, for time, I shorten up the story a little bit, but, you know, in in late August of 2001, David, I actually did get a job offer. I did a small consulting gig for this chain of musical instrument, retail stores. And because I had experience in franchising, they wanted to know if I should if they should franchise their business, so they hired me to do a, you know, kind of a feasibility study and in the end, it made great sense for them to get franchising. So he said, Yeah, I agree. We want a franchise and we want you to come start that programme for us, David. This was all with In a three week period of when I was diagnosed, and I’m trying to find a surge and trying to get my life saved, and I’m starting to negotiate, and I mean, it was like, my face must have looked like a wreck was stress, right? And so in. I forget the exact date, I think it was one of the last days in August is when I had my surgery the day before I had my surgery. This company was out of town, so I actually would have had to move my family. But we connected online, we agreed on terms and he said, Great, I said this and I’m going to I didn’t tell him about the cancer. I said, I figured if I had to I would but there’s no I felt at that time. There was no need to inject that. So I just said Listen, I’m going to be off for a couple of weeks. And so we’ll touch base in early September. He said great will will drop the contract will FedEx it up the imbaba. So I went into the I went into my surgery feeling okay, I got one monkey off my back. Now let’s get the cancer out of my body. And so I’m laying around and I remember this day so vividly, like every person on the planet, but so it was September 11 and I’m laying on the couch at home right now. recovering from my surgery and I’m watching those planes hit the Trade Towers right? And really about five days after that my new potential employer called me and he said hey Jim, I’m sure obviously you’re aware of what’s going on but you know we’re gonna have to put the brakes on this whole thing you know when you start a franchise business David it’s at least four to $500,000 because you got it all there’s so much legal there’s all the preparation there’s mark you got to have all your ducks in a row before you can even begin to market your first business so in let alone the salary of hiring someone like me to get that going so you know over you know, a year’s time you’re gonna you’re going to put out probably 300 $400,000 and he said it because I, you know, I’m sure you can appreciate how hard it was for people we didn’t and we are we going to war we didn’t know what was going on. So I totally understood his decision, but it wrecked me again, because I went from kind of euphoria to right back in the skids totally out of work again. And, you know, to be honest with you, I got on my knees as I can Take this anymore and I just I need to know what am I supposed to do with my life? Because obviously I’m not figuring it out on my own and that’s what I believe God told me to all the experience you’ve been through now Jim, everything you’ve done with the retail and and franchise management, marketing Association management, you’ve been demoted doing newsletters, I just kind of hoarded a kind of played back for me, said you got to start your own business, that’s going to be the best and fastest way you’ll get yourself back on your sound financial footing. And besides that, you can help a lot of other people besides yourself if you can do this, and that’s why I started a business. He’s fascinating,
David Ralph [15:35]
because at that point, you must have had so many thoughts going through your mind, not least, who’s gonna pay for the knowledge but I know, and I see this time and time again, people will email me and ask me what about this business idea? What about that business idea and I do a certain amount of coaching, not a great deal, but a bit of coaching for the show. And the number one sort of self limiting thought is that the experience they’ve built up over their life Isn’t transferable to income. So did you have a time when he was drinking vodka? I used to do this in the job and I used to do that in the job is have money nice Can I can I make a business?
Jim Palmer [16:10]
Well, my decision was to become a consultant. I didn’t necessarily use the word coach because I thought you had to go to school and become a coach. So I thought I could become a consultant. But I also knew that it’s hard to starting a consultancy because you’re the only thing you have to sell is yourself. So that’s going to be a kind of a long process. And then I realised that I have a skill and a talent for writing and designing newsletters. It’s something I’ve done it every job since I was 21. Everywhere I went, I was the newsletter guy. And so I thought every business in the world can benefit from a newsletter. There’s I can’t think of a single business that can’t be benefited with a with a newsletter, customer newsletter. So I said, I’m going to go I’m going to try and sell some newsletters. And I figured that would provide some cash, some revenue. And if that’s an easier entrance into somebody’s business, once they get to know me and I had started having conversation With the owner CEOs of these businesses, I may I could start sharing some information about my background, maybe some consultant, you know, gigs would come from that. So that’s how I started. And you know, the newsletter thing took off and the consultancy didn’t. And that’s what led me to where I am today.
David Ralph [17:16]
Did you find it fascinating when you look back and you join up your thoughts about something, you know, so small, really, as a newsletter can actually build something you don’t actually have to come out with. But new Jim Palmer, Facebook, you can start with something that is all around us. And actually, that is just the starting point to something bigger and better.
Jim Palmer [17:36]
Well, whatever business you’re going to have, it needs to be something of which there’s a great demand for. So you know, a lot of times you’ll hear people David talk about passion. Well, I’m really passionate about putting a high shine. I’m looking around my office because I like to give really weird ideas just to make a point. But let’s say okay, I’m looking at the hinges on my on my office door. I can stay but this is weird. It
David Ralph [17:58]
is weird. I can see it.
Jim Palmer [18:00]
suppose somebody says, you know, I’m very passionate when I go to somebody’s house and I look at the hinges, the chrome or the gold part, or whatever it is, and it’s it gets dirty, I, that bugs me, so I can go, I can go into people’s homes, and I can shine those things. And so when they come in, they’re going to appreciate the shine of the hinges, they might not even see it, but they’re going to feel it Ba ba ba. So you know, somebody could say, shiny hinges is what I’m passionate about, I guarantee you’re not going to make a business out of that. So you know, passion alone is not a, you know, a determination of how successful your business is going to be. What is a determination is how many people are going to be available to be prospective clients and customers for that business. And thankfully, with things like Google and things like that, you can do some really easy testing and you can actually check search you can see how many people are searching for, for a certain term or you know, so if I went into Google and type shine my door hinges or dirty door hinges, whatever, you know, okay, two people search for that while there’s not a business there, but I’m passionate about it. Well, how’s that work? If You know, so you got there’s gotta be a need for for this business and I’m a little voice in my head David says I’m not fully answering your question, but I think I went off track. What was your original question?
David Ralph [19:12]
You all kind of answering my question whether it is about providing value and how you actually see something that is all around was a bit weird, but you go into people’s houses and look at door handles, but I’m gonna share something with you, Jim. And it’s all white because no one listens to this show anyway, but my bugbear is when I go into people’s houses. And you know, as a man, more often than not, you go in and use their toilet and use lift up a seat and you stand there. It’s the seats that don’t stay up, I keep dropping back. And I actually I actually fixed them when I’m in, I actually get round and I think, Oh, it’s only going to take a second they probably don’t know how to do it and I readjust the hinges so it sort of just has that tipping point back sort of goes back, which once again, I suppose is an amazing metaphor for life. It’s all about tipping points on this one. It only takes that slight adjustment and then that seat is perfect. And that is that the best segue into a business metaphor you’ve ever heard.
Jim Palmer [20:08]
Yeah, toilet seats totally love that one day. You know, there’s actually when you talk about value, you know, a lot of people think when they’re growing their business, they need to have tonnes and tonnes and tonnes of customers actually, you need enough clients who are willing to pay you and to reward you handsomely for the service you’re providing. So it is based on value. There is a chapter in my book that you mentioned, decide the ultimate success trigger, and it’s called decide to be profitable. And I remember somebody was interviewing me and said, Jim, really? Do you have to have a chapter to tell people to be profitable? Yes, I do. Because a lot of people David, they struggle with charging enough for the value they are providing and there’s a whole I go into this in a number of different ways. I just want to bring up kind of one of those avenues right now. So if you if you have a skill and I will use myself as an example. So if I’m good at writing and designing newsletters, I think if I meet with a client I talked about the phone, I think within an hour, I can produce a really awesome newsletter for them. The reason I can do it an hour is I’ve been doing it for like 25 years, I know exactly what needs to go when it that’s going to resonate with people. So I mean, that’s my skill and talent, see a lot of entrepreneurs, David, they will get hung up on the fact that it only took me an hour. So how could I charge? You know, 2000 or 3000, for whatever the number is? How can I charge that? Because what makes me think I’m worth $2,000 an hour, and that’s the hang up. And so what you have to do is you have to flip that and change your thinking around David be what is the value that I’m providing that customer in other words, the fact that it took me an hour is completely irrelevant. So if the if they didn’t hire me, they would have had to hire some writers, some graphic artists put the whole thing together, they would have had to oversee it, they would have had to have proofreaders then, you know get it to the printer all i mean it would have taken it would have taken them three days to a week and I can tell that from experience a lot. People suck. Jim, I’ve been doing this for a week, it’s still not ready to go, what do I gotta do? So the fact that I save them, you know, anywhere from three days, five days a week or whatever, that’s point one. But the bigger and larger point, and this is where I want everybody to grasp this nugget, because it’s huge is if I charge them $2,000, and they just kind of go, okay, it did save me a lot of time. But that newsletter brings in five or 10, or $20,000. In new business, that’s the value that you’re providing. So it’s almost like your client is trading $2,000 to get something that’s going to bring in 10 or 20, whatever it’s going to be. So when you are a business owner, you have to decide to get to be comfortable charging appropriately for the value you’re delivering in the customers eyes.
David Ralph [22:48]
I agree with that totally. And I know when I started this journey, the word free was bandied around quite often, and people would ask for my help and certain things and I think why don’t you take off How do you take an hour, and I was spending quite a lot of time during the week helping people to do certain things podcasting based because I I record and edit and do a whole seven day a week show, literally within a day, only on my own. And so I’ve got structures and processes and editing ways of doing it really, really quickly. And people wanted to know about that. So I was just sort of sharing it with them. When I sat down with somebody in a pub, and they went, you should sell that you should sell that. And I had that thought exactly as you were saying, Oh, this is why it takes half hour. But it’s the value that you provide. I think that is a problem across the world, isn’t it? And I think for the people who are in cubicles, listening, and I’ve got this business idea that’s based on what they can do naturally in our heart of hearts until they start actually writing down the value that they want from that they’re not going to get going on right
Jim Palmer [23:55]
now. Well, they could get going, you know, one of the great things One of the great things about being an author is you get feedback. You get posts on like Amazon, but somebody posted on my Facebook this morning. He’s I know, I happen to know the gentleman, I met him a few years ago, he’s a videographer. And he goes, Jim, so yesterday I posted David about, about what kind of an entrepreneur are you? Are you a savings account entrepreneur? Are you a, a stock market entrepreneur? Or are you a casino entrepreneur, each one, the risk increases, right? But the reward if you hit can also increase. And so it’s all about this risk reward proposition. But anyway, in the savings account entrepreneurs that’s like the safest thing going. So if you were to take $1,000 and put it in a savings account at your local bank, you could go back, you know, five years from now and that thousand dollars will still be there guaranteed. It’ll never go away, you know, barring the bank completely going under, but even then there’s Federal Insurance and what so that principle is guaranteed. It’s only going to grow The return you’re going to get on that investment is like right now it’s like 0.5. I mean, you might come back and have $1 and interest in 10 years, I don’t know what that equates to be. So a savings account entrepreneur, somebody who is so cautious. You know whether they have a little bit of money to start their business, I’m going to grow only based on the cash flow alone. So once I get a customer, and I get a little bit of profit, I will reinvest that happily. But I’m not going to borrow I’m not going to take out a loan, I’m not going to do I’m not going to risk anything, this business will either stand on its own or it’s not. Okay, David, first of all, there’s nothing wrong with that if that’s your tolerance for risk. But if you’re going to be an entrepreneur, especially somebody wants to be very successful, you have to get more comfortable with risk. A stock market entrepreneur, David is somebody who if I was to put 1000 excuse me $1,000 in the stock market, there’s a chance I could lose the principal, you know, the whole thing could go completely But again, it’s not it’s not an entire like flip of the coin, but I also know that pretty easily I could earn at least a 5% return these days, right? So in the in the world of entrepreneurial ism, that’s somebody who will say, kind of like me, okay? I don’t have any money right now I’m already in debt. But I want to start this business and I borrowed more and borrowed more and borrowed more. And I knew the reason I was borrowing more was because in my heart and my gut, I knew I was doing the right thing. I knew what I had was of immense value, I just needed to get in front of enough customers, and then it would take off, I also knew this David, I could not save my way out of debt, I could grow my way out of debt. I figured if I can just generate 100,000 in sales, boom, I could wipe out you know, all the debt I had now keep going from there. And so when you see this is where I am today, and this is where I want to be and the quickest way for me to get that is to grow my business faster, and that usually requires an investment which includes risk.
David Ralph [26:54]
But let’s play some words and then we’re going to carry on with this conversation. But this is I suppose it following your passion, it’s taking a risk.
Jim Carrey [27:02]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [27:30]
So two questions, Mr. Palmer, first of all, do you buy into the words that Jim Carrey said that
Jim Palmer [27:36]
I do? And but I didn’t always but the new Jim Palmer certainly does the one that you know, start became an entrepreneur. And you know, here’s So David, my fifth book, and the title of it is called stop waiting for it to get easier, create your dream business now. So many people are sitting on the sidelines, whether they want to be an entrepreneur, but they haven’t pulled the trigger yet, or they’re an entrepreneur. or small business owner now but they’re just really languishing there can’t get themselves to six figures or they can’t get to mid six figures or even you know, maybe they’re out there but they can’t get to a million whatever their benchmarks are, they’re not getting there. And most of the reason is because they’re not taking bold enough action. The reason they’re not taking bold enough action a lot of times boils down to something I call head trash, which is a very technical term for you know, you got some fears going on. But head trash is what prevents you it’s all the stuff that you’ve that you’ve seen heard watch been witness to been scolded at. It’s all this stuff going on in your head that’s telling you either Yes, I can do this, or no, I can’t I should try this but I don’t know what’s going to happen. And by the way, you know, there’s another type of head trash that very successful entrepreneurs deal with and it’s, it’s the reverse which is what if I do become successful? I I’ve become I’ve had enough success in my life. There are certain relationships that I had even 10 years ago. That did not stand the test of time. Part of it is, you know, when you when you are growing a successful business, you need to be around people who are uplifting you supporting you encouraging you. And you know, so maybe the friends that you had in high school and things like that. They’re they’re more of Oh man, I just got I’m now at 1050 an hour, I can’t, I’m going to you know, in a year I’ll be at $12 an hour and with that extra money, and again, I’m not being disparaging to anybody but you know, when you want to get when you want to get a six figure business and then your next goal is half a million. That type of hourly wage thinking is not part of that equation. Right. So when when when Jim Carrey talks about his dad, you know, he’s exactly right and look at Jim Carrey and other actors. I can’t think of anything much more risky than then moving out to Hollywood and hoping for that, you know, American dream, you know, you’re either dead broke in debt, you know, waiting tables or whatever, for the very slim chance and the musicians are like that to that you’re going to hit it big, but you know, there’s enough people with passion that they’re living their life and whatever realised is that I don’t want to get to the end of my life and say, Oh crap, I should have done this, you know, in a in a kind of a fun way to maybe put a bow on this discussion, David. Last year about a year ago, I scratched a 34 year old itch. I’ve always wanted to have my own boat and I bought a boat. And in my own head, I’m thinking, well, maybe I should wait another year. And then we’ll see some midlife crisis.
David Ralph [30:24]
Jim Palmer [30:24]
This is a I want it now. I grew up on a lake man. I mean, when I even when I was born, my grandparents had a lake and so I’ve always been up and when we got married, I call it a 34 Year Itch because I’ve been married 34 years and when we got married, I said, my wife, I want to get a boat. She goes, I want to have kids and she so but it’s something I’ve had forever and I and what I said it, I definitely you know, I still work with coaches and one of them. I said to somebody I said, You know, I don’t when I finally get my boat, I don’t want to be so old that when I step into it from the dock, my brittle leg breaks in and he goes you’re Already where you are you you met, you made a goal like five years ago, you’ve already passed that. He said, Go buy your dang boat. And I did.
David Ralph [31:09]
says you had an image that you were going to step on and they were gonna go Oh, there’s no, that’s the kind of thing that you would think Exactly. So if we just sort of quickly jump back to that speech that Jim Carrey said because obviously it’s split into two hearts. He’s far but didn’t have the belief. But he has total belief and he was willing to take a risk on doing what he loved. Now with yourself it’s quite obvious you love doing what you’re doing now. But at the time did you just start doing something and but love has grown out about or was it exactly as he said, You found a passion for something and you took a risk on it.
Jim Palmer [31:44]
The interesting thing is David, I you know, for all the jobs I’ve had, I worked for entrepreneurial company. So even when I was had a franchising for this at store chain, you know, the owner of that business was an entrepreneur at heart and you kind of think of big businesses. You think of stuffy corporate office buttoned up now that that’s very different than working with an entrepreneur shoot from the hip, gets an idea says, Okay, go do that implement that right now. You know, it’s very different in in the life of an entrepreneur. And I always knew I’d be an entrepreneur, but again, my wife and I started having kids early, we had four teenagers, you know, when I was 42. And so it never seemed to be the right time to leave the paycheck and, and health health insurance and direct deposit and all that and I’m very grateful that I was now I look back, I was kind of forced into that to accelerate the timetable. So I always knew I would do it, but in a way, you know, I guess you could say I was sitting on the sidelines to waiting for the right time. And again, I luckily that was forced upon me.
David Ralph [32:44]
So did you sort of believe that people have to find the love or can the love grow?
Jim Palmer [32:50]
Well, I will tell you this. If you don’t have the love when you go into it, I would not go into it. You know, so many entrepreneurs that that I speak to they say if I knew it was going to be even half as hard as it turned out to be, I probably wouldn’t have started. Right. So, you know, I kind of pick on the passion people a little bit but in reality if you’re not passionate about it, if you don’t totally love what you’re doing, being an entrepreneur is going to be one of the hardest things you’ve ever done. So, you know, I look back, you know, this, we’re wrapping up, you know, the first week of my book launch and yesterday, I actually played hooky, I took the day off and it wasn’t even planned. But you know, I’ve been taught that when you’re as burned out as I was getting to be, you need to just push away and go stare at something. So I went I drove down to where my boat was and just looked at it under all under the plastic wrap. And but but the thing is, David, it is so hard if I was actually to add up the hours I’ve worked in the last 14 years even though I’ve made some good money. It’s probably ridiculous what the hourly rate would be so you don’t do it for that you do it because you love it. I do it. For the comments like, you know, the gentleman this morning who posted, you know, that’s what I forgot to mention that so that member I was talking about the the savings account entrepreneur, he says, Jim, I read that chapter. And I finally realised why I’m still struggling. It’s because I’m not I have not yet invested in my growth. Thank you. So, you know, getting feedback like that. I mean, yeah, I get up early. I work very, very hard. But it’s really fun. I totally dig it. I enjoy it. But that’s you don’t grow into that. When you because you will work extremely hard. It’s going to be stressful. There’s going to be decisions we make. So if you don’t love it, I think you won’t survive. So I hope that’s a pretty clear answer to your question.
David Ralph [34:42]
Oh, absolutely. I think our friend Michael O’Neill always says and I love this phrase, an entrepreneur is somebody that will work 100 hours per week through emselves because he won’t work 40 hours per week for somebody else. Yeah,
Jim Palmer [34:55]
I couldn’t. I can’t even fathom I mean, it sounds kind of Weird that I’m even thinking about but I’d almost rather get another disease again and go back and work for somebody else after experiencing the joy of running your own business. I mean, it’s that and that’s that is the life of an entrepreneur. So because a lot of people when they look at what they’re actually making, and it’s ridiculous you could say well I could go get a job and make more than that right now but it’s not yours it’s your business. you celebrate the successes you die by your you know by the by the failures or the tests whatever you want to call them, but it’s yours you know it’s it’s it’s there’s nothing like it but it is not for the faint of heart to be sure.
David Ralph [35:37]
That’s playing number sound clip now but I throw into the mix every now and again and it’s it’s about not knowing your path but just doing something and and working towards something. This is this is Oprah
Oprah Winfrey [35:48]
the way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this stuff. What is the next right move? And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because you know, your life is bigger than that one moment, you know, you’re not defined by what somebody says, is a failure for you. Because failure is just there to point you in a different direction.
David Ralph [36:21]
Now, like work really hand in hand with the Jim Palmer and Jim Carrey, quote, don’t worry about the fact that he’s saying take a risk and doing what you love, but she’s saying and then just do something and then look around and see if it’s worked, and then do another thing. And if it hasn’t worked, then do something else. You’re not defined by each step. And it’s those first steps but hold so many people in place, doesn’t
Jim Palmer [36:42]
it? It really is, you know, David, I write in my book, the ability to decide and so what I say, entrepreneurs, if you’re going to be very successful, you have to get comfortable with decisions and how to make them and how to get comfortable with risk and what I say is the ability to decide in large part comes from confidence. And confidence comes from success and that comes from being in action. So I agree you need to get still and figure out your next move, but there’s some people who want to get still and then just wait for everything to get perfect and materialise. And successful businesses are grown because of momentum. They start rolling and snowballing down the hill, and it takes a while to build up until it becomes a you know, big snowball or whatever. But eventually that you know, inertia takes over. And what I’ve learned from from studying so many people and coaching others is that David, highly successful entrepreneurs, they seem to have a, I don’t know, an uncanny ability to spot opportunity and assess the situation. But then most importantly, this is the key they quickly and purposefully deliberate the pros and cons and then they decide they make a decision and move on yes or no is ok, but I’ll think about it takes you to a place in the book that I can squishy Ville and that’s where opportunities go to die.
David Ralph [38:04]
So where do you have your quiet moments? Is it in the shower? Is it driving? Or where? Where do you actually disconnect and let your thoughts run while
Jim Palmer [38:12]
the most fertile ground for me is like 4am when I wake up and I don’t get out of bed, if I lay there and there’s still a day before, before anything’s going on any interruptions anything, and things are very, very clear for me, at the end of the day, I’m too tired and I pretty much motor through the day. But when I first wake up, and you know, I’ll be honest for the first I think about business almost right away just clicks on and I get so many ideas. The second place which is really good for me is when I’m out on my boat, or when I’m driving in the car, and that that and by the way, both of those are all three examples I gave you happen to be outside of my office. I have a quote that I put a picture to it. I put it on my At my live events and it says, I’ve never had a great idea in my office, it’s always comes when I’m driving when I’m laying in bed when I’m sitting on my boat when I’m walking on the lake, walking my dog doing anything like that. When I go to an event, you know, even if you go to a seminar, a lot of times you’ll be I like to sit in the back of the room. And occasionally I’ll zone out at somebody on stage but because I’m not my office, and I’m not fidgeting with a bunch of things, I liken it to the water is just pouring out of the you know, like an upside down bottle of water, like a water cooler, the water just flows when you when you get away from your office. If there’s something about an office that’s actually quite unproductive, I don’t know what it is. Probably because you know, there’s so many bells and whistles and things to look at and, but something about being away from your office is is where I get almost all of my creative ideas.
David Ralph [39:52]
Because I do exactly the same as you as soon as I even before I’m fully awake. I start to think about things. I can feel them in the background. So when I wake up and I’m just sort of laying there with the wife beside me staring at the ceiling, I have a lot of good ideas, but I kind of try to remember them. And then when I’m in the shower, maybe half hour later I try to fine tune them. And boy, Jim, I have some Grammys, and but the hard thing is vain, retaining that passion for it by the time you get into this, all of the nuts and bolts of the day, but I gotta go I think that’s a great idea.
Jim Palmer [40:26]
I gotta tell you, David, there’s a you can go to you can google Aqua notes. So it’s a little pad with suction cups that goes on your shower wall and there’s another little suction cup that holds a pencil This is waterproof paper, because I don’t know you know, I’m 56 and I don’t know about you but my memory starting to go I can barely remember something from the time I get dressed to go to my office. It’s gone. So you can actually write notes in the shower because just like you I think have a lot of stuff in the shower.
David Ralph [40:54]
I have just googled fat. I’ve never heard of it before. That’s genius, isn’t it? But But you need a waterproof pen. Hello, do you
Jim Palmer [41:00]
know the pencils fine, it’s the paper. It’s it’s somehow it’s like a coated paper. So the pencil it’s an ordinary pencil. But it’s this it’s waterproof paper on this pad and it’s perforated. So you write it down the idea, you tear it off and I just throw it outside the shower door. So I you know, so I don’t even step out and forget it’s there. I wanted on the floor as soon as I open the door.
David Ralph [41:20]
This is amazing. I’ve never heard of this before. I’m actually going to read it. I’m so excited by this gym. This is the kind of advertising notes for my Aqua notes. The shower has long been held as the best place to spark ideas and creative inspiration. But it’s always been a challenge to remember shower ideas. And writing in water is a struggle. That is until now. Now isn’t that amazing? But somebody has come up with that idea. And on one side you almost think that’s a stupid idea. But the fact that you’re saying that you have your ideas in the shower and I’m saying I have my ideas in the shower, somebody has found that value is amazing that you can do that now but
Jim Palmer [41:57]
you know what it is David in here saying the essence of Good business is solving problems for people, when you can solve a problem, provide solutions and add value to their life, you’ve got a good business. So I’m sure this person and part of being a good entrepreneurs having your eyes What? Excuse me, your ears wide open, I’m sure whoever invented aquanauts went to enough networking events and had similar conversations like you and I just had and says, me too. There’s got to be something that can work in the shower and either invented it or it existed in another form, you know, maybe it’s part of the Navy and he said, Yeah, but if we cut up little, you know, three by three pads, and I put them on a suction cup, that’d be awesome. I mean, that’s how that’s how businesses are made.
David Ralph [42:38]
So where do you see your business going, Ben, because obviously you started off as these sort of the notes guy, and now you brand it out into many different areas. And with the publication of your six book, you are fully classed as a proper offer. You know, you’re you’re on Amazon, Jim, you, you’ve got your own page and all that kind of stuff. Do you do you see it going in a certain direction or do you like to be spinning all your plates at once
Jim Palmer [43:00]
You know, it’s it’s a great question and so again with me at 56 and starting to think about retirement so I started out as the newsletter guru and you know built no hassle newsletters, then I added no hassle social media. I got a printing business and all these different things going on. But so what I do now I run two live events twice a year. It’s called dream Business Academy. And so I do one in the East Coast, one on the west coast. And besides that, I have my coaching programme. And I think you know, of all the businesses that I have the newsletters, the printing and the social media and other things. I have those kind of running on autopilot. I have 10 virtual assistants that helped me keep those going. So most of what I spend my day on now David is a coat my coaching calls, I’m about 30 entrepreneurs that I coach, doing interviews like this marketing my business that would include writing book and going out and giving speeches and things like that. What I think you know, if I had to paint a perfect picture of my life five or six years down the road I would probably either just keep the businesses running on autopilot and or sell them and just be the coach be coach Jim. Because first of all, you know, it’s it’s, it’s a lucrative business if you can become a coach, but it also is extremely rewarding and gratifying when you help people that are struggling to grow a more profitable business.
David Ralph [44:21]
So to sort of frame what you’re doing now, even for the listeners who might may not know about virtual assistants, would it be fair to say that you have delegated all the things that are not bringing true value to your business because you’re not playing to your strengths to somebody else, and you’re focusing in on the things that you do better than anyone else? And so enjoy the most.
Jim Palmer [44:42]
Yep. In fact, Chapter 11 in my book is called decide to delegate or stay small forever. And so this is the thing that holds a lot of entrepreneurs back is when we all start our business. We’re the chief cook and bottle washer, it’s just us. And so whatever your score or your score, whatever You’re, you’re you’re your talent is right? Whatever your main thing that you’re bringing to the to the market, that’s what you do. But as a brand new entrepreneur, David, you know, you’re also going to be the accountant and the bookkeeper. And you’re going to be the the delivery guy and the maintenance guy, it’s you when you’re very starting out. But as that snowball starts to go down the hill and build momentum, there, there’s going to be more of a demand on your time to do the the most important thing which is working with your clients and providing that core skill, right. And so all the other things start to fall by the wayside a little bit, maybe those client service calls aren’t being returned as quickly as they should, maybe the delivery is getting there tomorrow instead of today. And so the things start falling apart. And that’s when it entrepreneurs get into something I call overwhelm. And so the way to get out of overwhelm and keep the momentum going is you got to start letting go of task oriented duties and you keep focusing on what I call high revenue generating activities. Now, David, an interesting way for people Think about it is this, if you want to, if you want to be a millionaire, you have to do things that are valued at $400 an hour. So just using easy math, let’s say you’re going to work 50 weeks a year, take two weeks off, and you’re going to work 50 hours a week, if you if you’re able to Bill your time at $400 an hour, that’ll bring you a million dollars. So if you’re spending, you know, the morning, doing your database work or running to the post office, or you know, doing this out of the other thing, instead of doing the high revenue generating activities, you will never get there, you will actually be the impediment to your growth. So you have to let go, I will tell you, for most people, it feels like putting the cart before the horse because a lot of people will say, Well, when I get to a certain point, I’m going to do that. And the point is you never get there because you’re holding yourself back. Now, you don’t have to hire an employee 40 hours a week healthcare, vacation, all that you can very often get somebody that’s called a virtual assistant. They could be located physically anywhere, but you pay them on a four to do tasks. So for example, I have writers and they they charge a certain fee to write articles for me, I have people that do all my client work. So when customers call in, I have a team of like four ladies that that help these people, they can earn a anywhere from, you know, 15 to $30 an hour. And they charge they basically it’s a 1099 contract situation unless they’re out of the country. I’ve three vas and Canada, so there’s no reciprocal tax things. So I just pay them through PayPal or a check, and we get the thing going. But the thing is, I liken it, people will say, well, when do I do that? I say if you’ve ever been out walking or exercising and you become thirsty, like if you actually have a dry mouth, that is your body saying you should have been drinking a long time ago. Right? And so in your business if things aren’t getting done if What if you haven’t posted to your blog, if you haven’t it would you doing weekly podcasts or daily podcast, I mean, good grief. Suppose it came up and you don’t have a show for tomorrow. Well, that’s because you You were doing something you shouldn’t have been doing. So that’s when the that’s when the wheels start to come off. And so if you even got your, if you haven’t got one VA day, let’s say you hired somebody for, let’s say, $15 an hour, and you know, pretty good, some pretty skilled help for $15 an hour, and you even started at 10 hours a week, that’s $150. Even if you’re struggling, you can come up with $150. And the way to make that really exciting and appealing to you, even if you’re financially in a box, is what would you do you say to yourself, what would I do if I suddenly had 10 more hours this week? Most likely, if your entrepreneurial brain is wired correctly, you would go right to the top of the list of the things that are going to bring in the most amount of money. It’s not like you can say, Well, I got 10 hours I’m now I’m really going to go clean my basement. You know what I mean? No, I’m going to follow up with these leads, or I’m going to do this or I’m going to go do another interview or do something like that. And those are things that will bring in money. Those are things that will grow your business and keep the momentum going. So Yeah, delegating and getting help is a very hard thing for entrepreneurs to do. But if you don’t do it, you will forever be stifling your growth.
David Ralph [49:11]
Just before we play the theme of the show, which is the speech at Steve Jobs said, If somebody’s out there, and they’re going, that sounds great, but is what I’m looking for. I’m looking for a virtual assistant, you’ve obviously got 10 of them. How did you pick them? How did you find them?
Jim Palmer [49:25]
Well, each one comes a slightly different way, but I would say a third of them came by way of referral. So I asked, you know, hey, who you using for this and I would start there. And then there’s other ones that came as a referral from that person. So it kind of goes that way. But the other thing is, even though even though they are there, none of them are full. I’m the only full time employee in my Corporation. So even though none of them are full time some of them you know, my assistant Kate’s been with me like five years and I’m she works many hours a week. I’m our top client, she has three or four other kind of part time clients. So it’s it changes but One thing I never do is I never and I’m going to use the word higher even though it’s technically not correct for this discussion. But before I hire anybody to join my team, I hire them to do a task. So there there’s a couple websites, one of them is called Elance. La NC calm, you could go to elands and and search for people based on a skill. So if you want writers, you can go to writers, if you want people who do transcripts, you can do that. If you want voiceover talent, you can search that you want graphic artist, you can search that. And so you’ll start seeing virtual resumes of people. They’ll tell you what their rate is. And then I usually hire them to do a task or something if I like the way they responded, if it’s good work, and they treated me like the customer how I want to be treated, I might give them one more and if they really hit it out of the park, I’ll approach them and say, Hey, do you want to do some more, you know, kind of a little bit more of a full time or regular situation for me and we’ll go that way. So I always I always get them doing task oriented stuff first, and then we turn it into a more formal relationship.
David Ralph [51:06]
Great advice, great advice. And I, I really recommend getting a VA. I actually, I’ve never done it. And I will tell you why I’m pleased that I haven’t done it. But there will come a time that I’m going to have a team of them. I just know. And the reason that I didn’t do it was I liked the idea of knowing something better than anybody else. Before I hand it off, I find that there’s a value of knowing how quickly somebody can do something to the quality but I want before I hand it off women, that’s a long, narrow minded view. I don’t know, but that’s how I operate. But I’m certainly going to be going down that route very shortly. And a lot of the administration tasks that I’ve been handling on the show so
Jim Palmer [51:46]
David, I think you’re the host and I’m going to be for I will speak I’m going to ask you so do you want me to put my coach Jim Palmer hat on and tell you why that might not be correct thinker. Do you want to move on and we’ll just sing happy to
David Ralph [51:58]
know you put it on. How much do you charge for this?
Unknown Speaker [52:01]
This is for free, but it’s your show. So I’m gonna
David Ralph [52:03]
Jim Palmer [52:04]
I didn’t want I’m gonna take task on your own show. Okay, so you know, a lot of people do say, Well, I can do it cheaper, faster and better than anyone else. That’s a very common expression. But here’s the deal. When you release and let go, you have to also understand that agree that it’s not going to be done exactly the way you want it to be done. You can have you can desire a certain outcome, but the way they do it is going to be theirs. And see a lot of entrepreneurs will then say, Well, I don’t want to hire just an average worker, I want somebody that’s got a real ownership mentality. If I’m going to pay somebody 20 or $30 an hour, I want them to have the same owners mentality that I do, and you know why that’s wrong. That is completely wrong. Because if they have an owners mentality, they’re going to leave you in a year and start their own business. You want somebody that’s got a really good brain that’s obviously got, you know, good, you know, morals and scruples as far as how they interact with you. They’re trustworthy and things like that. But you’ve got to give them enough least to do it their way. If me by the way You’re if you’re constantly checking up, that’s micromanaging. And that in and of itself is spending time on things you don’t need to be spending your time on. Excuse me, I know for a fact, David that some of the things that I see my team do, I would probably do them a little different. But I also know if I’m going to jump in and do them, I, they either won’t get done, or they’ll get done very late. So you have to get comfortable with the fact that you’re going to drive the ship. And even though somebody may be, you know, stoking the fire in the engine room a little differently than you do, the ship is still going to move forward.
David Ralph [53:33]
I haven’t been told to stoke the fires for many years. I’m gonna try my best on that now. But good, great advice. Great advice for all the listeners out there. Well, basically, it’s the theme of the show. And these are the words that Steve Jobs said back in 2005. And they’re going to be really relevant to you. I’m sure they are, but I’m going to play him. First of all, we’re going to find out this is Steve horse.
Steve Jobs [53:53]
It was impossible to connect the dots looking forward when I was in college, but it was very, very clear look backwards 10 years later, again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [54:29]
So do those words bind to your way of life and way of thinking now?
Jim Palmer [54:33]
They do and I’m going to agree with you. I’m going to do like maybe the Pareto principle 8020 80% I completely agree. And so if I was to say if I was to look back on my life and say that you know the old gym or the little gym, I would say stop waiting for it to get easier. All right, stop waiting for everything to fall into place before you push the Go button. It is stop waiting for one more election stop waiting for the economy. Stop ready for this. Stop waiting for that. Stop waiting to go to one more seminar, you got to start where you are right now. And don’t be afraid, understand that you are going to make mistakes, but that’s part of the journey. You know, by the way, also, I would say don’t be so concerned about what other people are going to say. There are everybody has an opinion and everybody wants to share their opinion with you. And in this ever connected planet that we live on us with social media, you are going to be aware of what more people are saying about you. And so you have to build what I call a wall of immunity. Jim Palmer Okay, so when people start taking shots at you, when someone’s takes you to task in public on social media, because you’re going to use your dog Toby in your videos and they think that’s inappropriate use of such a fine animal and it’s not good use a prop. That’s just their opinion. They don’t know that people x most more people want to see Toby and relate to me because you you use your dog. So get a fixed skin, there’s you know and by the way, Jim the more the more success you have the higher up the flagpole, you go, be aware, the more the higher you go, the more your butt’s going to hang out, but it’s okay because the view will be better up there. And there’s one more thing I want to talk about connecting the dots and that is looking backwards. The reason there is a reason that we can all learn from history and everything you’ve done up to this point has served you well either as a lesson or or brought you to where you are. So don’t have any regrets. Just Just keep looking forward. But I say to people who, Jim who are always talking about looking backwards, there’s a reason the rearview mirror is about six inches wide and two inches high. And that your windshield is more like six feet wide and four feet high. It’s because everything is in front of you. What’s in back is history and you can only change what’s in front of you.
Oh, that was profound,
David Ralph [56:55]
you know that was so I normally will send you back in time on the Sermon on the Mount. But I think you you’ve already done it, you’ve almost sent yourself back in time and gave us the advice of the nuggets of gold to leave you with. So I’m going to leave you, Jim website. How can our audience connect with you?
Jim Palmer [57:12]
Well, I’m going to give you two websites if I could. So my kind of my home base because I think at last count, I had 30 different ones for all the books and programmes, but get Jim palmer.com www dot get Jim palmer.com will connect you with my TV show my videos, my podcast, my books, courses, everything. But I would love it if your listeners would get a copy of my new book. I’m doing something really exciting, David. I’m giving away 500 free copies of my book. It’s kind of my way of giving back a little bit. The only thing I’m going to ask is that they pick up shipping This is not a digital book. This is an actual 200 page paperback book with my picture on the cover looking all cool if I do say so myself. But I’m going to send you the first you know, 500 people will get a free copy of the book and If you do that there’s also some three training videos I’m going to give you the website for that is decide for success, book calm, decide fo r for success book.com. And again for 695 you can get a book that I guarantee you is going to change your life.
David Ralph [58:19]
Jim, thank you so much for spending time with us today joining those dots. And please come back again when you have more dots too. What a great
Jim Palmer [58:25]
pleasure today but I have totally enjoyed myself. Thank you very much. It’s an honour.
David Ralph [58:29]
You are welcome. So because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Mr. Jim Palmer, thank you so much. Good day. Thanks for listening to today’s episode of Join Up Dots brought to you exclusively by podcast is mastery.com the only resource that shows you how to create a show, build an income and still have time for the life that you love. Check out podcast is mastery.com
now David doesn’t want you to become a fated version of the brilliant self you or wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.