Welcome to the Join Up Dots Business Coaching Podcast With JV Crum III
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Introducing JV Crum III
JV Crum III is today’s guest joining us on the Join Up Dots business coaching podcast interview.
There comes a time with doing a show like Join Up Dots, when you meet someone who starts off as purely a guest and then they become a personal friend, and that is certainly the case with todays guest.
Back on episode 93 of Join Up Dots, he spoke with passion as to his journey to the success that he has had in life.
From living on noodles everyday, to achieving his first million, from turning his fathers business into a success, to finding himself wondering what success means to him.
It was a great conversation that showed that anyone can start from nothing and work towards success, as long as you are conscious of the actions that you need to take.
And that word conscious has become the key word to his whole branding.
How The Dots Joined Up For JV
He believes that it is up to us to make decisions, make plans, and focus on where we want to end up.
And not simply to give it passing thoughts when we aren’t doing anything.
But to be truly conscious of everything we need to do to achieve our dream life’s.
And now with the relaunch of his best selling book, Conscious Millionare: Grow Your Business By Making A Difference he is bringing this message to the masses once again.
And taking huge action to ensure his aims come true, claiming his full power.
As he says “The exact moment you make a conscious decision to stop believing that life is happening to you and begin taking conscious control over your destiny, you start reclaiming your
power. This is what it means to become conscious: it is assuming full responsibility for what you achieve and the fulfilment you have along your journey.”
So we have so much to discuss, as we help you all to achieve your full power.
So its with great delight that I get to bring onto the show, once more, the one and only Mr JV Crum III
During the show we discussed such weighty topics with JV Crum III such as:
How JV can now see that having the deep conversations with others, has been transformational in the extreme to the way he feels the direction of his life is going.
Why you have to be so clear on what is your true north in your life, so you can knock back the opportunities that are not right for you.
How so many people have two or three key strengths in their armoury, and are generally not comfortable with charging others to do these.
How it is so important to be totally present in your life, so that all distractions can disappear around you allowing the next right thing to reveal itself.
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Connect With JV Crum III
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Full Transcription Of JV Crum III Interview
David Ralph [0:00]
Today’s show is brought to you by podcast is mastery.com, the premier online community teaching you to podcast like a pro. Check us out now at podcasters mastery.com.
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [0:38]
Yes, hello, everybody and welcome to another edition of Join Up Dots. It never ceases to amaze me how quickly you can run through the dots but we’re Episode 350 and it simply seems like you know, days ago that we were recording 302 hundred and actually today’s guest was way back on episode 93. So he’s coming back again. It’s really nice when you’re doing a show like Join Up Dots when you meet someone who starts off as purely a guest. And then they become a personal friend. And that is certainly the case with today’s guest. Now, when he was back on episode 93, he spoke with passion as to his journey to the success that he’s had in his life from living on noodles every day, to achieving his first million from turning his BBs business into a success, to finding himself wondering what success means to him. It was a great conversation, but showed that anyone can start from nothing and work towards success, as long as you’re conscious of the actions that you need to take and that word conscious has become the key word to his whole branding. He believes that it’s up to us to make decisions, make plans, and focus on where we want to end up and not simply to give it passing thoughts when we aren’t doing anything, but to be truly conscious of everything we need to do to achieve our dream lives. And now with the relaunch of his best selling book, conscious millionaire grow your business by making a difference. He’s bringing this message to the masses once again and taking huge action to ensure his aims come true. claiming his full power. As he says, the exact moment you make a conscious decision to stop believing that life is happening to you, and begin taking conscious control over your destiny, you start reclaiming your power. This is what it means to become conscious is assuming full responsibility for what you achieve and the fulfilment you have along your journey. So we have so much to discuss as we help you all to achieve your full power. So it’s with great delight, but I get to bring onto the show once more, the one and only Mr. JV Crum III, the third. How are you JV?
JV Crum III [2:33]
David, it is so much fun to be on the show with you. I love all our conversations. And I think we have fully connected the states to the kingdom of the United world
David Ralph [2:44]
where we have but it’s a very small pond when it comes to you in
JV Crum III [2:47]
a small pond. It is
David Ralph [2:49]
Yeah, because we can literally leap over and out of all the guests I’ve had, I’ve had more sort of personal chats with yourself about our love for podcasting and how you’re developing your side and non w Melissa, and it is fascinating, isn’t it when you can actually step back, and you can see the journey that we’re both on, I suppose and the journey that other people are just starting?
JV Crum III [3:09]
Well, it is. And what I think is that you and I share a kind of a, I almost think a serious passion about this is that we really are both about how can we reach out and empower millions and millions and millions of people. And that’s why we both started our podcast, we really had a cause behind our podcast and I’ve taught a lot of people you know, about what should they be doing in podcasting about the speaking and other podcast and that and and I told them, they want me to speak on one thing. I said, No, no, I don’t want to speak on that. I want to speak on cause based podcasting, because you’ve got to have a deep passion for what you’re doing. And if you can’t make a three year commitment to be doing that podcast, I don’t think you should start it. You’re the whole focus has got to be transforming your listening audience. It’s gotta be reaching inside of them and making a powerful difference that Think is what it’s why your podcast is so powerful, because that’s what you do podcast after podcast.
David Ralph [4:07]
Have you actually surprised as I am when I say, and here’s Jay v Episode 350 I kind of think well 350 times I
JV Crum III [4:16]
was surprised about is how much has happened and that I was 93 Yes, I can’t, I can’t even get track because we’re about to do Episode 200 on our podcasts we launched after you did, and even that I’m like going wow, I’ve already done over 200 interviews, but it’s part of our blood and I have to say because I’m launching more podcast is that I’m in love with this this thing called podcasting. It is it is the most joy I’ve ever felt in my life to interview people and have intimate conversations that we get to share the transforms other people’s lives. I’ve never done anything I I never done anything that even touched me. Because like you I do multiple I’ll do seven shows in a day. So take me eight hours and take an hour break and and when I’m done I’m kind of white. Yeah, but while I’m here, I am like in heaven. I’m in a new kingdom every day that I do podcasts recording.
David Ralph [5:08]
Did you think actually for the people out in the cubicles? I know not everyone’s gonna start actually creating podcasts and things like that. But actually reaching out to individuals is a great way of actually starting any momentum in your own life. Did you need to reach out and sort of say hello to people?
JV Crum III [5:26]
Yeah, well, you know, I was on a lot of podcasts, and I was at New Media Expo in January 1 week of January of 2014. And I think it was January 3, that I realised I got that inkling. I didn’t, it wasn’t well formed, but it was, Oh, I’m going to do a podcast this year. And so there was a podcast breakout for every session other than the first one was Pat Flynn, which is in a way was kind of podcasting anyway, and so I went all the podcast breakouts and I got on a tonne of tonne more shows. Which by the way, I think is you know, you can even have an inkling to do a podcast. I think the way to one, you know, it’s what happened to me it wasn’t intentional. But now I would say I would advise it to be intentional is being a guest on a lot of shows you get a feel for what seems to work, what doesn’t? How do they communicate with you? How did they get the information? Was it efficient? You know, were you ready when you got there, you know, where they they’re taking care of everything they need to take care of how did this show? Run? What kind of questions seemed to work and, and I had an opportunity to feel all of that and experience it by being a podcast guest. But then I had this strong, strong, just burning, unstoppable desire to start my own podcast. And the first day I did interviews, was very transformational. And I did three interviews that day, which seemed pretty aggressive because you didn’t know what was going to happen. And the next week, I did another day of interviews, and when I finished I sat back and a lot of ways I communicate with myself and just comes out organic I don’t know what I’m going to say. And then I listened to it. I went, Oh my gosh, it’s like a communication from another dimension. Not to get overly mystical about it. But I
David Ralph [7:07]
know what you mean. Yeah, I know what you mean.
JV Crum III [7:08]
Yeah. And I sat back. And here’s what I said to myself. I said, Oh, my God, you just had your Oprah moment. And then I had no idea what that meant initially. So I had to sit in silence for about a minute. And I went, well, first thing I said, I gotta be honest, I said, Oh, Oprah made billions of dollars, interviewing people. And then the second thing because I thought, conscious millionaire and conscious world’s my nonprofit, just that in and of itself was my calling. But I realised this was a deeper calling. And I said, that’s the next thing I said, you just found your calling. This is where you belong. And I knew right then me was two months before we ever you know, I think I’m the only crazy guy who actually launched with 65 shows in the can. But I was having some Boy Scouts, I was prepared. And I did 10 more interviews, the week that I launched. And so by the end of that week, I’d done 75 interviews. And along the way I realised, even before we ever launched that this was going to become something big that I was only scratching the surface that the podcasting was the beginning of something that was going to grow and grow and grow. And in some ways go beyond podcasting. I’ve already had I turned down the offer because of the amount of time commit but I had, you know, a great opportunity to be the co host on a national syndicated radio show that was starting and and i but but it was going to take up all my time and I said no, because I you know, I want to build conscious man I want to touch millions of entrepreneurs. But they’re going to be so many I’ve had so many opportunities come out of this. It’s It’s unbelievable the number of people who want to do business strategic partnerships. It what I’ve learned so far, right now is what a platform This is and I didn’t even approach it from that direction.
David Ralph [8:56]
But But the key is the key thing JV just jumping. Yeah, just just jumping in was the fact that you knew what your values were. So when the opportunity started coming to you, you were quite forceful on saying no, actually, that’s not playing into where I see my life going. So I’m not going to do that. Is that something as well? I’m going to pose these questions as the expert series for the listeners. But is that important? At the beginning?
JV Crum III [9:21]
Yeah, absolutely. Because I call that the true north. And it’s a key no matter where somebody is in their business, they can have a businesses got millions in revenues, we’re going to start the same place. And we’re going to talk about their true north, which is the direction for their life. And once you’re clear why you are on earth, and I believe we all have a very passionate difference. We’re here to make a, I call it your conscious calling. And when you get clear about that, then it’s easy to say, as I put it, there are lots of great opportunities every day all around you, but only some of them are right for you. And if you don’t have your criteria, clear as to why you’re here and what you want to build in your business. And therefore who you want to help and how you want to help them. You can get sidetracked with all these great opportunities that are not as I put it, your opportunities, there’s somebody else’s. So that was a great offer and I was deeply grateful. But it wasn’t my opportunity it belonged to somebody else because it would have taken me off track
David Ralph [10:17]
and then teach you when obviously going right back in time, I know you made a lot of kind of mistakes that we all made, you know, you were hustling like mad. Now you are successful. You are the conscious millionaire, you’ve got multiple platforms, not just online. Are you more focused on what you need to do? Or does he excitement does the shiny object still grab, you
JV Crum III [10:43]
know, the shiny objects are not grabbing me I’m very focused. In fact, we’re one week away from launching three digital products and a webinar that sells into a group coaching called conscious millionaire Academy and I’m very clear about that. More more clear, actually from doing the podcast, interestingly enough, is the more I did it in, the more people I interviewed, the more I go, Oh, this interview is exactly on track to where I want to be going. This one’s a little bit, not exactly there. And what happened was that I realised Oh, in 2015, I wanted to take conscious million are much more in a higher consciousness direction. And so what I’m getting and that I wanted to be very clear, we only work with conscious entrepreneurs. So it’s really helped me drill down and we even did the the intro over in January because before it said, welcome to conscious millionaire, learn to make big profits and make it big and make a big difference. Monday through Friday, okay, it’s not off brand, but now listen to what it is now. Now it says Welcome to conscious millionaire, the podcast for you, the conscious entrepreneur who wants to make a positive impact by building a profitable business now that’s much more clearly niche as to who we are and who we’re here to help and who we’re listening, we’re looking for his listeners
Unknown Speaker [12:05]
JV Crum III [12:06]
because I did so many interviews that I was able to get clarity about that.
David Ralph [12:09]
Yeah, no, that’s interesting because mine started off with the tagline of connecting our past to build our futures, which is kind of still the thing. But now if you’d go over to my sort of branding, it’s finding your dream live in capitals, seven days a week. So it’s very much a case like you, but you realise that the angle that you’re going with at the beginning wasn’t quite in line with the feeling the vibe of the whole thing and and it is a passion is lead to the show.
JV Crum III [12:37]
Yeah, it was a little more general. And now it’s more specific. And it I when you said that I think yours is the same thing is because now it’s like, yeah, the end and the great thing. And, and I, I can only speak for myself here, but when all of a sudden you start getting a lot of listeners, there’s a freedom that comes in that and that you go Oh, but this is really because I Y’all wake up in the middle night? Yeah, this is really I’ve changed what I say at the beginning of the show, I don’t even know how many times 1520 times, you know, you experiment with something. And then I try it out for you know, like, I’ll record seven shows and go. Yeah, you know, I kind of like this part, but didn’t quite like that part. It wasn’t exactly on target as to what I really want the feeling to be when somebody listens, and you try something else, but it’s always fine tuning. And, and, and I didn’t, you know, it’s like, there’s so many treasure troves that I’ve gotten from podcasting that I never in the world expected. You know, it and it tighter. Its always tighter, tighter, tighter, more specific, more specific, clearer, inside me and then what comes out and then who I’m looking to connect with and, and, and so, not only is become a great platform, it’s it’s become a dance that I’m having with each person I interview and a dance with the audience is I refine who I’m here for and why I’m here specifically to help them in a way that they are Not going to get that specific help somewhere else.
David Ralph [14:02]
And do you class yourself an interviewer or conversation list when on the show when you listen back to them?
JV Crum III [14:08]
Yeah, yeah, it’s it’s, it’s interesting because I’ve actually only had, you know, we all have our experience I’ve only had one guest who was unhappy about my interview style. And, and and lambasted me because I said, You’re supposed to just ask questions, and I go that, but that’s not what I do. Yes, 14 minutes is it’s just a conversation. That’s very organic, and we start out with a topic, and it goes wherever it goes. So I would say my original concept for the show has not changed in terms of that 14 minutes, because then I do ask seven specific questions. But I said, Oh, I never want to cut out that 14 minutes because that to me is and I told, You know, I think the first 50 people what the concept was, and it was that we’re having with an NPR type show, NPR radio, National Public Radio. which tends to get a bit more organic and and you know soulful and meaningful. That’s the kind of topics they talk about. And we’re going to have an NPR kind of conversation, and the audience is getting to listen in. And we’re going to constantly go to the audience and point out some nuggets of what we’re talking about, and some discussion points and things they might want to think about. And that still goes on that I would never lost that. And, and I would not myself, I’m not particularly interested in doing a show where I had like, 15 questions, and we’re going to just ask the questions that that could be great for somebody else. But I like this conversation part.
David Ralph [15:36]
Well, I agree with you. And I think it’s the conversation part, but you find the true nugget, even if you start off on the path of what you want to discuss with the guest, you suddenly realise that actually that was wrong. You find something within that conversation, which is the true gold, and I think your show is it’s very much like my show in a certain way that when you started it sounded like it was very actionable content, you were delivering content to the listeners. But now it’s more of the guests journey, which is the content. That is where the true gold is. Did you see the difference with where your show is going as well?
JV Crum III [16:12]
Yeah, well, I started with the guests journey, actually, and then added specific questions at the end. So, but what happened was, you know, when I, I think at the first 20 shows, for instance, they didn’t necessarily have a targeted direction when we started the conversation. And now, before I ever do a recording, and I don’t come to that recording, I come to the recording, you know, the interest and all of that. I’ve looked through their website that that’s that, but I don’t choose what’s going to be the expert topic. I am because most of the people that I have on the show could probably frame themselves because they’ve got so many dimensions. Yeah, they are five or 10 ways. And so I always go look, here’s here’s what we do. We are providing, you know, valuable material that helps the conscious entrepreneurs build their business. How do you what do you want to talk about within that frame. And generally within a one or two minute conversation, we come down to how we’re going to frame what their expertise is. And so that kind of, you know, we’ll end up talking about other things as well. But that kind of becomes the theme of the conversation. So it’s more strategic than it was at the beginning. But it still keeps all the organic flavour in that I don’t prepare any ideas of what and I don’t even go into the conversation even after they tell me that with a single question in my mind, I’m, I see my job as listening kind of what you’ve been doing, and look sitting exactly what you’re talking about the golden nuggets and go, Ah, that would be an interesting thing to talk about. And then I’ll point that out. And we’ll have a little discussion about that.
David Ralph [17:53]
So so for the listeners out there, they’re sitting in their cubicles, what what you’re doing with the guests, you’re saying to them, okay, let’s look at your area of expertise, that’s fine, two or three things that you’re really good at. And we will base the show around that. Now that is a great starting point for them to start making momentum in their own personal lives, isn’t it when they’re in a job, and I don’t like it? And they kind of Absolutely, yeah, like they forget what their key skills are. How many would you think would be a good total to actually drill down on?
JV Crum III [18:22]
When you say how many What are you referring to?
David Ralph [18:25]
Well, how many skills how many talents when you’re sitting there and you’re doing a job in the cubicle? And you think to yourself, Well, I can do this very well. And I can do that very well.
JV Crum III [18:33]
Yeah, yeah. Well, that’s interesting, because that’s part of my true north the passion, the purpose or difference you want to make. And then what are your core strengths? What I find is most people have two to three really amazing core strengths and they may not know what they are. Because the the hidden thing is that we’re so good at our core strengths that I have. I have, I’m thinking of one client right now. Wow. When he coached with me, he ended up charging Five times more, which was the appropriate rate, I had to help him understand that he was just so ridiculously undercharging for the work that he was doing with people. And he was doing sales coaching, that he understood sales so well and could produce such great results and go but but this is worth it. If you go in and you write everybody’s sales scripts for their phone calls, and, and you do all this, this has a much more value than you realise. And even though he taught sales, he didn’t realise how good he was and that his value was higher. So I think most people sit around and are not 100% certain what their core strength are, but they are the things that when you think about it, and you might need to ask a few of your friends like when you think of me, what do you think I’m strong in because they know, they know probably better than you do?
David Ralph [19:49]
Well, if I do and I think you hit those that sort of the nugget again on that which is it’s about that mindset and I know that I struggled with this in the early days of doing the show. totally believe Leaving, but my time is somebody else’s value and they should pay for it. So I used to have a lot of people come through to me and asked for my help and stuff. And I used to sort of just do it because I think, okay, it’s easy for me, I will help them out. But actually, that is one of the things which is possibly the hardest thing. And it’s surprising how people want up but I still struggle to see their true worth.
JV Crum III [20:23]
Yeah, absolutely. And it and I call it breaking through your money ceiling. And part of breaking through your money ceiling is your belief system. And part of that belief system is your belief about your value and worth and what you deserve and who you are. And your con. There is no such thing as anyone who doesn’t have a money ceiling. No, my classic example. You know, if you think about some of the billionaires, they’re billionaires, but they’re not trillionaires right. And, and somewhere because they found it easy to move from The millions and the hundreds of millions to sometimes the 10s of billions, which is a whole different world. But they’re not in the hundred billion yet. Or the quarter for 250 billion, nobody’s in that range. Nobody’s hit 100 billion yet. And all of that is that we’re all living with ceilings and how we see ourselves and what we think is possible for ourselves, ever everyone on earth is So, but the fun part of that is realising there’s no into the growth you can have. And that yes, if you haven’t hit 100,000, yet, yes, you absolutely can. And then you can hit a quarter million, then you can hit a half million, and then you can hit a million and then you can start talking about millions. And that you can actually do that. You can make quantum shifts, if you consciously shift, how you see yourself and what’s possible for you. And most of that’s internal. It’s not like you learned a new skill for the most part you saw yourself and how to leverage you different Did you did before?
David Ralph [22:01]
Yeah, cuz I remember in the first show you pretty much saying to me, if you want to earn 100,000 pounds a month, then decide to do a million because you’ve still got to take the same steps to actually achieve it. Right? And I remember sitting back, yeah, thinking to myself, hang on, hang on a million and 100 pounds. And that’s got to be harder. But once you get your head round it, you realise you’re absolutely right. It’s the same steps you’re deciding to go after something, can you?
JV Crum III [22:30]
Well, it’s it’s really scale. I mean, let’s look at it from a very simple example. Let’s say for every thousand people that you in some way Get to your to your landing page. Let’s just make it simple like that. And you have a product to sell and let’s say that 10% of them buy, okay, let’s say it’s just an entry level product or maybe 20% of them buy. Well, then if you have 20,000 come that’s 20 times the number and if you have 100,000 come that’s 100,000 times the number You’ve learned to make money from the first one or two sales so that you’ve got cash that’s coming out of that, then it’s just a matter once you learn how to do that, how fast you want to scale it, everything in life is that way. How do you want to scale it? How do you want to leverage it? What are your leverage points? And how do you put the right systems together? Those are the kinds of questions that when you, you sit back and you dream, dream huge dreams, because it’s no harder to dream dreams about hundreds of thousands than it is about millions or 10s of millions, or even hundreds of millions. So decide which of the dreams do you want to pursue and why? Because there’s also such a thing as other things you want to do with your life. So I’m not an advocate. My biggest thing I want to do with my life is my nonprofit, and being in 160 countries helping to create the next generation of conscious leaders. Not only will I not get paid a penny for doing that, I’m putting money into doing that. And so for me it the question isn’t how much Money can I make in the world, and that’s what I want to pursue as my ultimate goal, actually my ultimate goal, I have strong financial goals, so I’m not discounting them. But my ultimate goal is to be a guy who really had a tremendous amount of influence in creating a conscious group of leaders who can go forth. And we can build this world in a way, where were you others society where we all can win, and we all learn that we have to take personal responsibility for that. Now, if I can have that kind of influence on an entire generation in 160 countries, that to me, for me is a much higher calling, but I’m very clear about what that calling is. So once again, you talked about what I call conscious focused action. That’s my, my formula for wealth is that it helps me say yes, these are good causes. I think they’re great causes but I’m not putting money time or energy into them, because I’m going to put all of my money time in energy that I’m devoted to making change out there through my nonprofit, to youth who want to become the conscious leaders in the world, because I believe very strongly in laser focus, focus on far less, and you’ll achieve much more
David Ralph [25:15]
with your formula, and I’ve read your book, and I will say to everyone that there’s two books that I have gone back to time and time again. And one of them is the classic Think and Grow Rich. And then there’s jayvees. And in in many ways, jayvees is a lot better book and there’s a there’s a chapter in it. I don’t know what your favourite chapter is, but chapter seven was the one that really sort of got to me. And but,
JV Crum III [25:39]
yeah, go ahead. No, no, no, it’s very, it’s I’m finding a lot of fun and what you just said, Oh, well, I’ll tell you why in a second, but go ahead. So chapter seven is your favourite chapter. Yes, millionaire. interzone is chapter seven.
David Ralph [25:50]
Yeah, absolutely. But in the actual focus, action, and being conscious. How do people actually start about Bocas Well, when I was reading that I could, because I am having these conversations every day. I’m a kind of ahead of the curve. For many people. And for the listeners, they won’t quite believe their inner power, they won’t believe that they can actually start these kinds of things. Is there a key thing from that formula that you think that they can start doing on a daily basis that will help them move forward?
JV Crum III [26:21]
Yeah, I think on a daily basis, I want to take the focus, even though the biggest and most important part is the conscious part. When you said that, one of the things is that most people are so less productive than they could be. And so I’ve taken that whole conscious focused action and created a productivity Ma. I’ve taken the formula and used it multiple ways throughout the book. You know, it’s at the end of every chapter. And so I have everybody build a strategy and every chapter, so they realise that you can take conscious focused action and you can literally create a strategy every day. So I’m going to take it this direction. If you have a problem that comes up. Use conscious focus action to stop it. So the conscious is getting clear about what the problem is and the result that you want. And then the focus is taking your mind putting your whole heart in it your body, you are fully engaged, and getting clear about what actions you need to take what order you need to take them in, and does anything external need to happen before you can take one of those actions and then solve the problem because you can solve any problem. You can solve any problem if you become conscious of the result you actually want. And focus only on that result. Then you come into a state of possibility and start actually asking, you know, what are the possible actions I could take that would get me to that result and it will get you over through, you know, carve, carve out a little tunnel? There are many different ways you can get through that problem to the result you want. And the conscious focused action will put you in a state that you can do that.
David Ralph [27:54]
And will you always aware about or did you hit a point in your life, but it really becomes clear to you?
JV Crum III [28:03]
That’s it’s a great question. writing a book is a wonderful thing. And in many ways I realised early on, and I think it is true, I wrote a book. And it’s interesting thinking Grow Rich was my model, because I wanted to write a book that could ultimately sell millions and millions of copies and influence people on a big level. And I had to look back at my life, and I learned a lot of things about my life and my own patterns that because I was living them, even though I was discovering strategies that would work. You don’t exactly know what you’re doing. When you’re in that moment. You just kind of are discovering it and doing it a lot of times. And when you write a book, you have to reflect on your life and find out well that worked and that didn’t work and this is something I want to pass on. So in some ways, I started using Khan, I definitely was doing it when I turned around the company, you know, and had made a first million when I was 25. But that’s really a later example because When I was in the seventh grade, I had a pretty big mixture of not great grades. And the problem with that was that my mother was a school teacher. And so every six weeks, I bring home a report card. And I think if they just paddled me or something, it would have actually been, you know, never have accomplished its goal, because instead, I had to listen for an entire six weeks about how was under living my potential, as you know that that would be the storyline dinner every night. And by the end of the seventh grade, I was really sick of hearing that. And I said, Well, I’m going to figure out how to make an egg. And that, you know, because I’m just tired of putting up with this. And I did I experimented for two years, and how do you make an A, and then it’s gone back and forth. But at that point in time, sometimes it’s been the ninth grade, sometimes 10th 10th was the beginning of high school and my first semester, I had a four hour, which, which at the time was the high, you know, that was a straight day. And I looked at it and I said, I’m going to be valedictorian. And I was, and then I was a 19 year old senior in college, because As I had created a formula, which was this conscious, focused action formula conscious of what I wanted to accomplish, and that I looked at all the different possibilities for accomplishing it, I’d go out there, and I’d focus and I’d take action and then I would learn from it. And okay, this produce the result is didn’t produce it quite so well then go back to the conscious stage. And I would, you know, become aware of what are my options now for, say how to take a test. And I didn’t know that’s what I was doing, but it is what I was doing. And I learned how to be a former student as a 20 year old in grad school with a four oh, I just learned how to make an A, because I was determined to learn how to do that. And then when I went into business, I was determined to get to that million. And I’ve used that formula for anything that I’ve ever been successful at. I was always doing those steps. And that’s why I teach it to people because it’s simple and it’s incredibly effective to get to any result you want.
David Ralph [30:56]
He’s fascinating and it ties I share with the listeners. Actually just Before we started recording myself and jdV, we chatted for probably about 45 minutes about how to build a podcast and the doing the different things. And it was the same thing was we were discussing how you actually go about doing it, how can we take our levels, our actions, our results at the moment, to the next level? Should we be happy with where we are? Or should we keep on trying to find tune and doing things? And so the and you were very inquisitive. You really wanted to know the nuts and bolts of it, didn’t you?
JV Crum III [31:29]
But yes, and because I very much admire you. And you’re really one of the most accomplished podcasters out there. You have a great show. You’re great at marketing. And so there are a few people that I you know, really looking and go What are they doing what’s working, because that’s part of the conscious part is that there are models already in the world and anytime you go to do something, you need to go out and look at the models of what other people are doing, and then constantly look at their models. Because that’s just another way to get great information because I put it this way. You’re really bright guy. I’m a really bright guy. The two of us in the room together make a much brighter person than either one of us could ever be alone. And once I finally got that, not just intellectually, but experientially, I went from being kind of a top down leader to being a collaborative leader. And it was a shift that was not something I had to force, because all of a sudden, I went, Oh, wow. Everybody in the room together makes a much smarter conclusion and instead of insights instead of possibilities that I can ever do by myself. And so I went to a totally collaborative way of looking at life and it’s changed how I live and it’s changed how I do business, and it’s a much smarter way. I don’t care who you are, what your competencies are, if you’re with somebody else who also has competence CS, you know that that could be useful for what you’re doing. The two of you together will come to better decisions and better insights than either one of you alone could possibly do.
David Ralph [33:11]
And well, I totally agree with and I will share with the listeners, as I’ve been developing the show, there are certain people that come into your life. And if I’m going to work with them, I literally look for the fact that by either love doing something that I don’t like doing, or the fact that they’re very good at something, but I don’t know anything about I’m never going to work really with somebody who is is a sort of replica of myself because that’s not going to take me any further. And when you are looking at actually getting something going as JB is saying, Don’t think that people are going to be scared if you reach out and help try to find that Win Win try to find that value you can provide for the other person and the value they can provide to you. Because when suddenly you’re cooking on gas and you’re starting to make huge momentum in your life is about why in JB
JV Crum III [33:59]
yeah salutely because you just ask yourself, I mean, I talk about New Wealth consciousness as a shift of nine beliefs, from the old win lose that for me to win, someone else has to lose. And therefore I’m always out to protect myself, you have to live in fear. Because you also believe, I think, incorrectly, that everybody else in the world is looking at it that way as well. But when you shift, and you come over to this when when when you others in society winning together, so we’re looking at this huge collaboration instead of the competition. You’re going to just natural The thing is everybody in this model of the world, everybody actually wins more. So that that the paradox is that if you say, Well, I’m really wanting to win big, great, the way for you to really win big is that other people are really winning big also, and you’re all going to win bigger, and it’s just the way it works.
David Ralph [34:55]
But I imagine there’s so many people out there and well I don’t even imagine I notice people And they are incredibly protective of what they’ve built already. And even in very early days at very early days of the show, and it wasn’t doing anything great at all, this other podcast, who’s not really a podcast or anymore, came out of the woodwork and said to me, David, I want you to tell me how you’re doing it. And I said to them, I said, Well, I don’t really know what I’m doing at the moment. I’m just trying stuff. And I’m just testing out and he said, Well, I want you to write everything down and give it to me. And we’re in this Facebook group. I think you should share it because you’re obviously doing something but I’m not doing and so you should give it and the fact that you sort of phrased it that way, got my backup. So I thought, Why no, you’re not having it anyway. But the other thing is it it changes all the time, doesn’t it? And one person’s experience can be at a higher level at that moment. So you’ve got to really be sort of looking at making it making water that will flow and naturally and not stagnate. You need to bring other people in Who are at the right moment at that time to sort of help you go forward? You really need to be networking, asking questions and sort of delving around.
JV Crum III [36:10]
Yeah, and I want to comment on that particular situation you’re in because I’ve had that situation, everybody’s had that situation. To me, that’s a red flag. Because here’s, here’s what I’ve learned about building teams and work environments. And by teams, it be right now you and I team together is that if you if you want a collaborative team, if you want what I call this new wealth consciousness approach, you must only collaborate with other people who want to play the same game. Because it only works if you’re all playing the same game. If somebody comes in and says, Well, really, what that person was actually saying is what I heard. I’m kind of a selfish person, I care about me and I want you to give me all the stuff that you’ve spent all this time energy and doing I’m not going to give you anything by the way, and then I’m going to use it for my game. That’s not a person I want to my team because they’re not collaborative playing, they don’t really want all of us to win. They just want to see what they can extract from the situation take off and use for themselves. That person is not a person to have on a collaborative team. Because they’re they’re not playing by the same values that we’re all going to win together.
David Ralph [37:17]
And how do you know when when you are starting because obviously we all make mistakes and we sort of body out right people that don’t work? Is it just purely gut intuition, Julia to go with sort of just the vibes of what a good person is and what isn’t? Yeah,
JV Crum III [37:31]
well, I think there are two things that you can do that will help you tremendously. One is I mentioned truenorth. And that’s actually chapter four. And I want to give it to you so you can do it right now yourself and begin to work with this that you have something you are just passionate about. That you put your whole heart in it and when you do four hours pass, and and you think a minute happened, and you probably use it to help other people or the planet or animals, whatever you want to be doing. You’re just so passionate about that. That, that it’s just clear that that’s part of your path. And then there’s a purpose. And that purpose gets kind of nebulous. I read a lot of books on purpose. They’d say things like, you know, when you discover your purpose, you will know it until well, that’s very unhelpful. And me discovering it. So what, and working with clients and doing my own work, what I found is that purpose is actually much easier when you look at it this way, what’s the difference that you just really want to make out there in the world, and there’s usually no more than two or three. And then you look at what are your core strengths. And again, there’s usually about two or three core strengths that you have. And you put those all together and that gives you a direction like that. My whole point for going there is it helps you stay on track and know what is right decisions for you, and what are wrong decisions for you and which opportunities you should be focused on and which ones you should leave for other people. Because I guarantee you if you begin to look at the world is an opportunity generating machine so to say every day there numerous opportunities all around you now, but not all opportunities are right for you. But So now, let’s talk about who you want in your, in your team. If you know what your bigger, higher purpose for your businesses and you get clear about your top three to five values, then when you’re talking with someone, take the conversation to where you’re going to find out just what they naturally tell you. And then sometimes you have to get in bed together. So to say, you have to kind of work together a little while and you pay close attention. What are their actual patterns? do their patterns say my my highest value is honesty. And then right along with there is personal growth. And so and and the purpose of conscious millionaire is to really awaken people to their their true potential and give them the tools that they can build conscious businesses. So if somebody doesn’t resonate with that, like they’re not like, Wow, this is so exciting. That’s really what I want to do and then their behaviour. don’t resonate with like they don’t, they don’t always keep their word. You know, like, they’ll have an appointment. But these blow it off that, to me, that’s not honesty. And that’s certainly not respect, which is high for me as well. So you start noticing very quickly, and it doesn’t take very long to notice the somebody really fit and then you have some conversations and see do they correct things? Or do they not? You know, and I’m very clear with people, especially because I outsource within the first couple of weeks, I have very clear conversations like this work for me this didn’t Can we change that because I can’t work this way. And like, especially if somebody has an appointment, they don’t show up. It’s just, there’s no way I can continue working with somebody who does that. That does not work for me. But but if you don’t have clarity with yourself, then you can’t make those kinds of decisions because you just kind of feel something’s not right. So you got to have clear criteria. What’s that higher purpose? What are your values? And then how do you want to work with somebody? It I’ve had people go well, I don’t really like to collaborate. I just like to sit in my cubicle Well, they’re not an ideal person to work with me because I’m going to collaborate. And we’re going to talk about the ideas together. Because by doing that I know will come to better ideas.
David Ralph [41:09]
Let’s play some words now. But I know when you were back on episode 93, we didn’t play because it wasn’t part of the Shogun, but it is become a key part now. And it’s a speech at Oprah Winfrey did about your next move making the right decision in business. And this is what Oprah said,
Oprah Winfrey [41:26]
the way through the challenge is to get still and ask yourself, what is the next right move? not think about, oh, what is the next right move? And then from that space, make the next right move, and the next right move and not to be overwhelmed by it because you know, your life is bigger than that one moment. You know, you’re not defined by what somebody says, is a failure for you because failure is just there to point you in a different direction.
David Ralph [41:57]
Is that a fair appraisal of what to do in Life.
JV Crum III [42:01]
Yeah, absolutely what I kept thinking and it’s wonderful playing Oprah Winfrey. I, she’s the only person who’s ever been in my life that was a personal hero to me. I really admire her at such a high level that she’s the only personal hero I’ve ever had. And what I hear her saying it’s exactly what I believe. And that’s that you come to presence. And in that present silent moment, you allow yourself to become authentic and real with yourself and the path will reveal itself. And all you have to know is the next step. Because everything else is accomplished heading. And if you think about when you go out in nature, I love being in nature, and you have a compass heading, you almost never get to the destination that that compass is pointing to it just helps you get forward and tells you what the next step is. And I think that’s what we’re saying, become present. Give yourself space so you can hear the right next step and the path will repeat itself before you.
David Ralph [43:02]
I was talking to a chap the other day, and he was reflecting on that speech as well. And he said that he always worked on a productivity of the 1820s. So actually finding the thing that brings the biggest results. And he said, based on those words of thinking about your next step, the more powerful way is to think of it as dominoes and try to find the domino but when you press the right one 1000 will disappear. So he was he was doing seminars and conferences, and he was trying to get the bigger sort of guests and the real a listers to come along. And he kept on working, working, working and he wasn’t getting anywhere at all. And then he realised that actually what he was doing wrong thing instead of trying to get them to come to him, what he needed to do was quite simply fill a room. And if he could fill a room, that would be his dominoed actually allow those those steps to take care of themselves afterwards. So dude, You see about in your life? Are you very focused on not working smart, but doing the right thing doing the domino that will make other things naturally tumble in front of you?
JV Crum III [44:11]
Yes, absolutely. And actually, I refined it down when I was doing a training last year. And I said, You know, I, what you do sometimes is going a little bit off, but it’s coming right back. Okay. Just so you know, is that sometimes I set myself up? It’s not sometimes I do this a lot, actually. And it’s a very effective thing that I do. I set myself up, in that. I decide I’m going to do something. And I have no, if I knew all the stuff that was going to happen when I decided to do that, I would never in the world have decided to do it. Right. But I decided to it very intuitively. So I sent out an email to my entire community and promised them that I was going to do a webinar in which I was going to teach them something they had That we take them into a completely higher level than they’ve ever been before. And and when I sent that email, this is what I mean by set myself up. I had no clue what I was going to do on that webinar. Right? I just decided I was going to send it. So I sent it. And part of, you know, I’m sitting around, my gosh, what am I going to talk about on this webinar, right. And part of what I refined from the 8020 was my 9010. And I realised that if you focused on the 10%, that mattered, you just cut out half of what was in the 20% focus. And you could focus on the 10% that created the 90% and you just doubled your leveraging point by doing half half the things that you would have done otherwise. And that that was a very powerful shift in how to approach being more productive and achieve more with your life. So I very much so in the way that I’m building everything is I’m looking Okay, what do I what’s going to be the most impact things for me to be doing right now that will get me where I want. Because I’m very clear about some outcomes I want for the end of 2015 2016 2017. I’m clear about financial outcomes. I’m clear about, you know, impacts on the community and the community, but I mean community of conscious entrepreneurs who really want to grow their businesses and have six and seven figure businesses. So because I’m clear about outcomes, I’m very outcome driven. Now, I’ve reverse engineered and said, okay, what’s going to help me the most this month in the next three months? And then what’s going to help me after that, so that I now know that because I’m coming out with these these three digital products that I’m only going to create one more this year, I have very clear directions that I’m now headed to explore how to make my book into a stronger platform. I’m releasing two more podcasts because I want a family of podcasts and each goes in a different direction. One is literally being released is what I call my gift to the world. And that’s the motivation three minutes a day. Because and this is I want, if you’re thinking about the realm of what’s possible in the realm of likelihood, I want to encourage you to abandon back. And I’m a guy who’s got an MBA. I’m a guy who’s trained as a tax attorney. I’m a guy who’s really grounded in numbers, but you do not look at the numbers when you’re thinking about the vision. So my vision is millions of people listening to the motivation podcast every day, and it’s affirming them as human beings, and they’re hearing a message that they don’t normally get because the truth is, most of us don’t get affirmed in a single day of our life most of the time. Most days we go through nobody actually affirms us. So within three minutes, you can get affirmed and get an affirmation for your day. That can change your whole perspective and can change how you Go out and behave and what you accomplish in your life. So, on a statistical level, is it highly probable that millions of people are going to listen to one podcast in a given day? No. But do I let that bother me? Not at all, because my vision is how can I be a bigger service, and imagining what a difference that would make in people’s lives all around the world, if they have three minutes that motivates them, because they get affirmed? And how that can shift their consciousness and therefore the human consciousness. And I think that’s when you’re looking at a big vision for your life. And I encourage you because you deserve to have a big vision and the world needs you to have a big vision. So now, I’m being a little bit evangelical here, because I really have a passion about this is you’ve got a big vision in you and I encourage you to get that big vision out and start looking at how you can start step by step do I think I’ll have a million people listen today I launch it, absolutely not. But you know what? You want to go? Then you start asking bigger questions, what would be necessary in order to accomplish that outcome? And you start looking, oh, well, maybe I find ways that I can distribute this to more people and get into large groups where they’re going to recommend everybody in their group. And they’ve got 100,000 people listen to this, because it’s going to change their life. You see, you start asking different questions to to figure out how you’re going to get to that big vision being a reality
David Ralph [49:28]
just before we send you back in time like we do on Join Up Dots Well, well I just want to touch on was chapter seven of your book, The The Millionaire in his own and I remember first reading your book, and I quite simply loved it and I’m not just blowing smoke up. Yeah, I did. I really enjoyed it. And I’ve read it several times. But the millionaire in the zone was the one that I really resonated with as a game changer. Is that the chapter that most people feel that way about always it just me
JV Crum III [49:57]
know a lot of people really love that chapter and in fact, I’m smiling really, really big. So, because I’ve never I’ve always said, oh god, there’s gonna be a moment I’m going to say this. So, you know, you have 14 chapters, and this is different than having 14 kids, because you have 14 kids, you kind of have to lie and say you love them all the same, but it’s not true. You don’t like all of them the same or anything. It’s just not true. Okay, so I have 14 chapters, I think they’re all great. I mean, they all bring out value, but I have two that are my favourite. three and seven, you know, and so I tell people when I give them the book, because it’s 320 pages, so it’s like, here’s a lot of value, and I go, I’m not insulted as the author if you don’t read every page, I buy books and sometimes read one chapter and it’s what I was supposed to read, and I’m perfectly fine that bought the book, you know, so I’m fine if you do that. So three is all about the higher consciousness and the new wealth consciousness and sevens about new inner zone. Now why I’m smiling, is that’s the other product I’m creating. I’m going to create that as our flagship product because if I were only going to teach one thing to another entrepreneurs and it’s not something they’re getting taught. I we teach them everything in that chapter, no inner inner zone, because that’s what changes everything. When you get in the zone where synchronicity is just naturally occurring, and you walk in the room. And you look over and you know, you’re supposed to talk to that person, and you go over and the connections amazing and you do a business deal. When you can operate at that level, you just have a game changer. And when you can connect with the intuition is in everyone. And intuition is not a woowoo thing. It’s a very scientific set of principles of how to connect with your intuition. And I don’t know, anyone who’s been highly successful, that does not access their intuition and business and go up. I think that’s the direction to go. Because a lot of times you have to make split second decisions. Well, it’s better that you’re using and I call it whole brain left and right brain part of yourself and your intuition is better that you’re utilising all of your self to make the best decision that you possibly can. And then the other things that you brought up the chapter, it’s a section was the last section I wrote in the book. If you’ve written a book, you know, you don’t write it linearly, and you move the chapters around like crazy. And you change the sections in the chapters. So the last part of the book actually wrote in the middle of the book, and it’s the last one, I think, the last section of chapter seven. And it’s connect with perfect timing. And it talks about how there is already a perfect timing going on around you. And this is not the way that we typically especially in the West, look at building a business. We look at business building a businesses, we gotta figure out our goal, take control and get there. Yes, absolutely. And with the awareness, that there may be a significantly hundred times faster, better way to get there. If we simply breathe and connect with this perfect timing, and the way that I do it is I use my model trust, perfect timing and the way that works is not whoo, whoo. It’s very straightforward when I get present, which is what Oprah was really talking about, open to possibilities, that there are other ways to achieve the goal than the one that I can figure out in my left my left brain mind strategically, and simply present authentic. And listen to what is the next step for me, I begin to go through a portal and I connect with this perfect timing in which all the synchronous things begin to occur that I could never have predicted. And you turn the corner and you meet someone that you had not planned on meeting. And now you have 100 times faster avenue for achieving the result, because they have all kinds of missing pieces that you didn’t even know existed. And now the puzzle just changed completely, and the path opens in a whole new way. If you can’t do business, that way, you’re stuck in the old mode that you have to figure it out only step by step strategically. Then you have to follow all those steps exactly the way you wrote them out. You are at such a disadvantage in this world in which things are moving at a warp speed.
David Ralph [54:09]
Brilliant stuff, brilliant stuff. I really would like this conversation to go on for three hours. But unfortunately, we know that our listeners are going to be very busy out there. So what we’re going to do now we’re going to send you back in time but very differently on this show. Because this is a relaunch of your book. I’d be fascinated to see what you would go back to your younger version just before you launched it in the first place. So this is the Sermon on the mic. I’m going to play the theme tune and when it fade, Europe
Unknown Speaker [54:47]
JV Crum III [55:00]
Yeah, you know, what I learned is when I did the first launch, I had a lot of things put in place, and then it the book hit bestseller. But then we had a hard time making it a best seller. And it in no way became the platform that I thought it was going to be. So was out there, people were commenting on it, but it really wasn’t getting traction. And I think part of it was that I didn’t myself fully understand platform. And then comes along. About six months later, my podcast, and I do the podcast and all of a sudden it hits and it hits big from almost day one. And I had told my team I said, you know, this is really going to be big. I said, I just feel it. I know it. I’m supposed to be doing this. And, and so I had the experience of what a platform was, and I’d never had that personally. experienced before, because it didn’t ever relate to anything that I was doing in business before. But this is a different kind of business and the platform of getting a message and a brand out there was really critical. So interestingly enough, the podcast became this powerful platform. And then as that happened, I realised, oh, I have this, to look at it, I have this book that I’m really wanting to get out to millions of people, I need to do a second launch. And do it strategically, in a way that’s going to launch this so that we can now do ongoing marketing and turn the book itself into a second platform. What’s interesting about that, is that we shot for the stars and got to a whole new Galaxy because it wasn’t even on our list to be number one on Amazon. We just want to be number one in a few categories. And but I realised how important it was that the books there to turn the book into a platform because I had experienced everything that happened from the podcast becoming a platform. And literally endless people wanting to be on the show people wanting to do strategic partnerships that I’ve going okay in two months, I think we can do this. But right now I can’t do it, because my plates full. But now, but I’m interested in that. So it helped me understand how I failed. And then the podcast helped me realise how to succeed. And then I taking that and applying it to the book and realising that I need multiple platforms, because different people also want to reach different people want to get the information they’re looking for in different ways. Some people were going to be starting videos in a couple of months, and we’re going to do them in a big way. all over the internet. Some people want to watch a video some people want to listen to a podcast, some people want to read a book, and that I need multiple platforms. And that’s something that I only understood, kind intellectually, but now I’m getting it exponentially and that’s a huge difference.
David Ralph [57:59]
Tony v how How can our audience connect with you sir?
JV Crum III [58:03]
Now the best way to connect with me is to go to conscious millionaire.com. I’d love for you to listen to conscious millionaire podcast, you can find the podcast tab there and look at the podcasts that we have. But at the top of the homepage, there’s the first million manifestos 35 page document on the seven steps for you to take to become a conscious millionaire. And would love for you to get that that’s absolutely free. That’s a great starting place. We also have a webinar first million webinar in which I do a live webinar to teach you what you need to know the basics of the steps that you need to be taking and how you need to focus so that you can fulfil that dream of not just becoming a millionaire, but becoming a millionaire by doing something that you really believe matters and touching other people’s lives in a way that’s positive and transforms them. And that’s the path that I teach. You know, if you just if you’re only interested in the money, you know, it’s Not really what I do, because I did that. And I found it so meaningless. I mean, it was great to have a beautiful home and the Mercedes, but to have a beautiful home and a Mercedes because I now have a Mercedes again, because I just happen to love Mercedes. But to be able to do that doing something that I love, and that I know really makes a difference in the world. That is a completely different experience. And that’s the experience that I help other people get for themselves.
David Ralph [59:23]
jdV thank you so much for spending time with us today. joining up those dots and please come back a third time when you have even more dots to join up. Because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Mr. JB crumb, thank you so much.
JV Crum III [59:39]
But David, given that I am JV Crum III, I’ll take your take your invitation and when the moment is right, I look forward to being on a third time.
David Ralph [59:52]
Thanks for listening to today’s episode of Join Up Dots brought to you exclusively by podcast is mastery.com The only resource that shows you how to create a show, build an income and still have time for the life that you love. Check out podcasters mastery.com.
Now, David doesn’t want you to become a faded version of the brilliant self you or wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.