Welcome to the Join Up Dots business coaching podcast interview with Runa Magnus
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Introducing Runa Magnus
Runa Magnus is todays guest joining me for an hour of discussion on Join Up Dots.
She is a lady with a fascinating path to where she is today.
Back in 2009 her country was in disarray.
Iceland had suffered a huge economic crash, and financially was on its knees.
So she was asked to play a leading role, working with the nations leaders, who collectively worked together to reinvigorate the country following the crash.
The group tapped into the values and future vision of the island nation and transformed Iceland’s economy by branding their uniqueness, or their X-factor, as she calls it.
Seeing first hand the immediate benefit and long-term results of a whole nation working collectively to discover who they authentically are, the outcome of this unique assembly became one of the cornerstones of her successful business branding process.
How The Dots Joined Up For Runa
She has transformed her own career and currently dedicates her work to supporting global leaders and their teams to brand their own X-Factor to unleash their fullest potential while discovering their own flow in business and life.
Now if that sounds a bit highbrow, then let’s hear how she phrases it in her own unique way “Finding the thing that makes you unique is often right in front of your tits”
Which I love and totally understand, and when you my trusted listener understand this statement you will wonder how you had never seen the thing right in front of yourself too.
So does she look back and now wonder why it took a national disaster for her to reinvent herself and find her own x-factor?
And does life become more and more fun, when you do step bolding into your own areas of genius?
Well let’s bring onto the show to start joining up dots, with the one and only Runa Magnus.
During the show we discussed such weighty topics with Runa Magnus as:
How she believes that so many people need to go through a downturn in fortune to find their true selves.
Why we live on a planet full of 7 billion people, and there has to be someone that likes you and can become your customer out of that total.
How she is so careful about the feelings that she leaves behind her, as she is aware that her words will be forgotten but the feeling wont.
How she can pinpoint her big dot to standing in a river fishing for Salmon with her friends in Iceland, listening to the Prime Minister on the Radio.
How To Connect With Runa Magnus
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription Of Runa Magnus Interview
David Ralph [0:00]
Today’s show is brought to you by podcasters mastery.com, the premier online community teaching you to podcast like a pro. Check us out now at podcasters mastery.com.
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:38]
Yes, hello there. This is David Ralph. This is join up dots. And this is Episode 375. Yeah, we’re we’re taking on into the second stage now we passed the Anniversary Show. And we are moving on quite comfortably on our three day a week format that we dropped down because of you listeners, you told us that you wanted less content. And we’ve got lovely guest on today I think is going to be an amazing show. And she is somebody who has a fascinating path to where she is today. Now back in 2009, her country was in disarray and Iceland had suffered a huge economic crash and financially was on its knees. So she was asked to play a leading role working with a nation’s leaders who collectively work together to reinvigorate the country following the crash. Now the group tapped into the values and future vision of the island nation and transformed diamonds in the economy by branding their uniqueness or their X Factor as she calls it. Now seeing firsthand the immediate benefit and long term results of a whole nation working collectively to discover who by authentic really are, the outcome of this unique assembly became one of the cornerstones of her successful business branding process. She’s transformed her own career, and currently dedicates her work to supporting global leaders and their teams to brand their own X factor to unleash their fully potential while discovering their own flow in business and life. Sounds a bit highbrow, but let’s hear how she phrases it in our own unique way. She reckons that we can all find the thing that makes us unique, and it’s often right in front of our tears. Well, there you go. I totally love that and totally understand it. And when you my trusted listener understand the statement to you wonder how you’d never seen the thing right in front of yourself too. So does she look back and now wonder why it took a national disaster for her to reinvent herself and find her own X Factor. And does life become more more fun when you do step boldly into your own area of genius? Well, let’s find out as we bring on the show to start join up dots with the one and only Wilner Magnus, how are you?
Runa Magnus [2:37]
Hi, David. I am so super super good. Enjoy the beautiful day as it is sunshine and Iceland can be as beautiful. It’s today. It’s been good. Do you just gonna make it better?
David Ralph [2:52]
Ah, that’s very kind of it. I’ve got a bit of a fascination about Iceland. I’ll be honest, I’ve never been there. It’s one of the places I keep on saying to my wife want to go to Iceland. I want to spend a day in Reykjavik I want to see the Northern Lights. And she says to me, no, because it’s cold. So when would be a good time for me to seduce my wife to go up to see the beauty of Iceland.
Runa Magnus [3:14]
Anytime, David. You live in England, right? I do
David Ralph [3:18]
live in England just.
Runa Magnus [3:20]
Exactly. And you know what? There’s not that much of a difference. You English people you normally are you talking about how much it’s raining and dreadful and all that the weather there. But you know what you can come up when you come over to Iceland? Yeah, you might get rain. Yeah, you might get some wind, you might get some snow even slit. Hey, but that’s part of the adventure. And I can we can guarantee it’s going to be woman site because our houses are all heated up with geothermal and water and, and what pretty fun stuff people to be hanging around with Not to mention our nation and the things that makes us unique of the things that exist really been transforming our nation into the things that we are today. And that’s how we came up out of the Academy, just like you mentioned.
David Ralph [4:06]
So so if we went back to 2009 Did you think that Iceland basically the got themselves somehow where they use almost resting on their laurels? I didn’t realize what they had on their doorstep? Was it a good thing, but they think the crash occurred,
Runa Magnus [4:21]
you know, just like the crash that it’s actually autumn 2008 that the actual Crash Course. It I think with the crash in Iceland, and generally it was all over the world, but it was really were hit us really bad, badly. Um, all crashes come from from something. And I sometimes I wonder if that’s really what we need, all of us need to do that we kind of like we have to go through really going down and really the drain to understand that. Well, where we going? It’s not really taking us anywhere. And I think looking back at the dog, so what were we before the crash, we wouldn’t bet hang on that a pitcher that we thought was really, really glamorous and an interest in interesting to others. And that was we thought that we were some sort of a financial geniuses out there. And we had pictured painting that we thought we were supposed to be. But I think overall when everything collapsed, we saw that what we were basing everything was money based decisions. And it wasn’t really passion based decisions or purpose based decisions. And as a nation, we felt really badly. And yeah, it was not, it was not good time in my in Iceland, but that time
David Ralph [5:47]
when it wasn’t good for me at that time, I had all my savings in a nice land bank. And it pretty much happened overnight. And I had about three or four months thinking that I’d lost the lot, unfortunately, bank that went and got bought out by a Danish bank. No, it wasn’t it was a Dutch bank. And I got all my money back. But for a while, it really had sort of ramifications across the world in them.
Runa Magnus [6:10]
Yeah. Did it did? Yeah, it absolutely did. And well, if we look at a look at the bright side of the whole thing was that when we you know, we are a nation of just roughly 300,000 people. And when, at that time when we really crashed all these nations going there, you know, the bridge, that whole law, we’re really, really angry at us for for obvious reasons. I mean, we’ve really had to come together and think Okay, so here we are, we’re but isolated, which is an island in the northern part of the Atlantic Ocean, and nations that we thought before the time where our allies, they actually became something totally different. In fact, I’m not going to name any nations, but they were called as a terrorist and put us into a group of being terrorist nation. So this was a really, really strange and terminal time. The good thing about it, we got together, the good thing about it, we started to talk, the great thing about it was we started to really dig into Who are we? What is it that it’s really, really important for us? What do we want truly, to stand for it and be going together and the National Assembly that we sat together in 2000, in the autumn of 2009, was a place where I think, well, I don’t think anyone who was there at the time will ever forget that time.
people from all over the island coming together.
Seeing politicians working with people in the business world, the executives, you basically you can talk about the 360 degrees of the nation coming together discussing what discussing about why are we what do we stand for as a nation? And where do we really want to see ourselves in the future. So basically, we just, we went to the bottom with we, we took the challenge, and we saw that there were several things that we absolutely wanted to change. And collectively, we did that together. And that’s actually if that experience that I am today, I’m really grateful for that I went through this experience, because it just taught me so many things. And I’m using that experience a day when I’m helping my clients worldwide to make their mark locally, or even in many cases globally. By doing things that are have meaning to them to do things that have it purposeful for that, and it I do think that they are proud of
David Ralph [9:06]
because because the fascinating thing I find room with you, because I’ve done a little bit of stalking this week, is a lot of your imagery is fun, and almost playful. Now, were you like that before the crash because I know from working in the corporate environment in London, that I was always like you, I was always looking for the playful element, the fun element. And because of that, more often than not, when a serious decision was needed to be made, I was the last one to be picked. So at that time, were you a different person to you who you are now.
Runa Magnus [9:41]
Well, you know what, this is a really, really good question. I think when, when I started to drill into Who am I, and what is really important for me to give out into this world. I understood that one of the things that comes naturally for me and I’m good at and I’m and I see that people are enjoying when they are with me is my kind of like little bit of We Are you can call it being happy or being jolly or would but I I tend to have this natural ability to get the best out of people by really being myself and and I think I’m no different than anyone else. The This is why I’m I’m really passionate about the being authentic a being being yourself. And truly believing that if you are in everything that you’re doing, you are doing it because it’s just simply you. You become automatically you’re attracting people to circumstances, opportunities. That’s hard.
David Ralph [10:57]
That’s hard. And the dipping on point. So get to, I suppose is is that all of you to say that now? But was there a time when you hadn’t? question yourself?
Runa Magnus [11:07]
Yeah, you know what, of course, there were times that I thought okay, if I’m, everyone’s gonna think I’m really stupid. Yeah, if I’m going to be fun, and I’m going to be just giving smiles and lighten things up. And yeah, of course, because somehow down the line, if it has been some sort of a, I think almost, wouldn’t you agree with me almost like unwritten rule that if you want the fun one, or if you have the one who’s giving that that has like the high spirited one in the in the group, then you are often come over libral that, you know, you know, good elsewhere, and I just wanted, I think it’s part of the rebel inside of that, I thought, listen, I have this life. If I can make other people content, and I, if I can make other people successful, if I can make other people be, know what they stand for, value, their uniqueness, Be true to themselves, do all the things that they want, truly want to do. And I can do that by simply being myself, and then being kind of a role model to them that this is a process that you can do. And you can feel good about yourself. And hey, I have to take the steps. I have to take those baby steps myself. I got to say to you, David, David, just be yourself. Don’t worry. And I’m not I’m constantly striving to be someone that or not, it just doesn’t make sense, does it?
David Ralph [12:43]
No, I Well, I agree with you totally. And in my whole corporate life, I was, I would say 90%. Myself, but no one was looking. And then I would play the role when people were looking, if that makes sense. So when the directors and management were around, Ben, I wouldn’t tried to become so serious and suppress it and stuff. And I look back on it now. And I was never as effective as when I was just being myself and enjoying myself and having fun. Because the people that become your tribe, navigate to you don’t know they migrate to you, because I like the way you’re doing it. And certainly when you become an entrepreneurial, that is a hugely speedy way of creating your customer base, by finding the people that really love you and forgetting the people that don’t somehow.
Runa Magnus [13:31]
Absolutely. And in a world that we’re living in today, the world that is so interconnected with social media and the platforms and just like, you know, you and I are talking on. And we are It’s okay, I’ll, I’ll give you a little insight into into my little brain here. The way that I think of it is here, we live in a world that is roughly 7 billion people on this planet. And if I there to be who I I truly am, I’m following that, that thing in my heart, and I, I truly believe that I can make a difference in other people’s lives by doing that. You know what, David, they got to be someone out there in the 7 billion people that, like me.
David Ralph [14:21]
I like you. Already. You’ve got me.
Runa Magnus [14:25]
Thank you. So you see, it isn’t about you, can we get totally changed the way of think? Instead of thinking, am I open? Can I fit in here? And what do I need to do to fit in? And how do I need to change myself so that I can fit in, you’re just totally transforming the way that you’re thinking, that doesn’t mean that you’re not going to be understanding of other people. On the contrary, you will understand other people even better when you do this. Because you know the role that you’ve been going through you, you understand the opposite goes that every single one of us has to go through. So you that will give you that more deeper understanding and compassion to others. And that’s what it’s all about, really, I mean, you can’t do anything alone on this planet. But you are born alone, and you die alone. and everything in between is up to you.
David Ralph [15:21]
Well, on this show, we talk a lot about the six figures, most people go, oh, if I was earning six figures, I would be successful. And hey, that’s a really nice salary to have. And I don’t think many people get into the six figures. Now if we you take that sort of that that maths of 7 billion people, you only have to find 200 and sell a 500 pounds product, you’ve made six figures. And it’s mind blowing. And for years and years and years. I couldn’t see that. But once it falls into place, you think to myself, yeah, absolutely. 7 billion people, I’ve just got to find 200 people on that partner, but actually trust me, and believe in what I’m doing. I’ve been had to find something that provides great value to them. And I’m on six figures, I’m on six figures doing what I want being who I am, is doable when it is it’s not just doable? It’s why the hell are we doing it?
Runa Magnus [16:16]
Exactly. Exactly. You’re, you’re so on it. And and here’s the speaking of marketing here, this exactly when it comes to when you, you you’re when you’re talking to, you know, who is your target market? Who is it exactly that needs would you have to offer and when you trust them believe that you have something that is a value for others and, and it’s something that has a meaning for you, hey, it’s so simple.
David Ralph [16:47]
So So how much of your life is playing and how much is working when you get up and I was looking at you doing your sort of your corporate presentations and doing all your kind of rocking and rolling stuff. And it just looked like you was having a blast? So do you feel like you’re playing? Or do you feel like you’re working? Is it because of the work you’ve done, but it now gives you the experience to be able to play?
Runa Magnus [17:09]
Well, I’m no different than any other entrepreneur out there. I believe. When I say that, I I absolutely love what I’m doing. And it doesn’t really feel like I’m working. And I heard you say that as well. I, you know, I can totally forget myself and the things that I’m doing. And thank God I have people around me who regularly comes out, Hey, isn’t this day enough? long enough for you? You know, you know, you’re going to do something different? And I’m really grateful for that. But I can I can suck myself into this I can I just connecting with other people seeing how envisioning and helping them to see where they want to go. What can we actually change in this world? What do we want to make different and understanding that? Yeah, what people actually just go in there, they will think, Hey, I can do I can be I can actually make a difference to it becomes a play, it becomes a play, it becomes something that is just playful. And I’ve also noticed, and I’m really I like how you have the feeling that apparently what how I come across to you, David online. It’s giving you that that feeling and that that belief of who I am, you know, what, um, I think we often talk about the corporate world is being very sterile and very, you know, it’s not fun place to be in all of that, and I’m sure that it is I’ve never been in the corporate world. So I don’t really as a as an employee. And, but there are people that right. And there are people that who are just like you and I and, and they for them to give themselves the time to find them their own happiness shown to find their own things that makes their life even in the cubicle fun.
David Ralph [19:11]
Well, I used to go around flicking people’s ears. And it wasn’t the most professional thing. But I used to think to be doing my job, and I’d get a bit bored with doing it. And I’d look at someone think if I creep around there, they won’t fit see me coming and I can just flick their ears. And then I would do that I’d have a little laugh they’d ever laugh. Sometimes I’d have a laugh. And then I would creep back and I would found that little bit of enjoyment in my job to get me back going for the boring bits again.
Runa Magnus [19:41]
And yeah, well, well, I’m thinking about when you’re saying this, and you asking me, you know, do you actually come in to get your message across to the corporate world as being the jolly one. Here’s the thing, David, that I’ve noticed in the my work, helping professionals to brand themselves and, and really make their mark on a global level. It’s really all about the feeling. It’s really all about what is the feeling that I’m leaving behind in other people’s mindsets. And that’s why one of one of the quotes that Maya Angelou said, you know, people will forget what you said, they will forget what you did, but they will never forget how you made them feel. Yeah, and branding. And when you’re branding yourself as an individual, it is really about that feeling that you leave behind. So if if you manage to be playful, because you’re naturally a playful person, but you do that in a way that people do feel that you are, you’re an intellect as well, you have points of view, you have creativity, you you have a lot on the table, but it’s your way to put it on the table is in the playful way. That’s the feeling that you and then you’re actually leaving behind you. So when when the time comes in a group that there is a need for someone who has that ability that has that knowledge has that skill has that attribute that you have David, or anyone else out there. That’s where you pop up. And that’s where you, that’s where people come to you and say, Hey, David, can you do this for us, because you’re exactly the right person. And I think when we as individuals start to think that way, think of so whatever field you want to leave behind what’s important for me, that other people think of me. And we start to put that into our daily intentions, that I’m going into the world today with the intention that I want to give this into people’s mindset. Because this whatever it is, is important for me. That will be the thing that they will remember. So if we do that in authentically, they will smell it course they will. Yeah.
David Ralph [21:57]
And so as you always been like one of the questions I always love asking them join up dots is about that little lunar five year old the eight year old lunar what what did she want to do? Was he very playful? Was she very spontaneous?
Runa Magnus [22:12]
Yeah, I was I was and at that time, I was pretty sure that was not allowed. But I was Yeah. So I think if you would ask any of my friends or anyone in one in my family at the time, they would say that I was I was a little bit of a rebel as well.
David Ralph [22:29]
So what they do now and go, yeah, your son closer to who you were originally, you might have lost yourself
Runa Magnus [22:37]
have not changed a bit. I don’t know if it’s a good thing. I mean, I would like to grow some somewhere from being the age of five. But
I decided to take it as a compliment.
David Ralph [22:50]
And what what is it that people fail to grasp on this because we hear this time and time and time again rumor that the people that really find that thing are closely linked to the younger version. And it’s why our strapline on our show was joining up how dots connecting our past is the best way to build our futures. So when we look back at what we used to love doing, when there was no money involved, there was no responsibility. It was just what we love doing. For some reason we forget about that, until the successful people tap into it again, and when they find but actually all the clues were there, they just gone on the wrong path. They’ve lost their way somehow. Why do you think we all do that, and it seems a common trait across the globe, that we start living lives that we feel what other people want us to leave?
Runa Magnus [23:38]
Well, I think there are many reasons. One of them is obviously that we go through these phases that we want to fit in all of us want to fit in somewhere. And we feel you know, we all feel a bit as an outsider. So we try to fit in, we try to do what we think is expected of us. This has has to do with our, our culture, our family, our whole upbringing, everything that we basically, were programmed to do. And you know, it is you you, when you were a toddler and you’re trying to use doing you’ve taken your first steps, and everyone is cheering you and then all of a sudden before you know what if you fall, then everyone is laughing at you. But you know, it was only for a few years, then that goes there in between. And so I think we all go through this, but my what I’m all I would say
almost always noticing that is somehow the when we go through difficult times
the the gift in challenging times and the gift in difficult times in our lives. Those are the those are the times when we start to give ourselves this thing that is called time to dig into ourselves, and time to say okay, hey, so what is this really all about? What am I going to make this life all about? What is it I want to leave behind? When I’m not longer on? You know, I’m not longer on this planet? And it depends on our character. It depends on our, our, just basically our energies and what, what how we think these things. But I think all of us, the thing is that I’d see the common factor for all of us is like, we come to this place. And we say, Ah, no longer I just, I’m no longer going to be there. I’m just so fed up with this, there has to be something else. And that’s where we start to think and that’s why I think coaches out there are so popular because now they’re the ones who are helping people to do you think these things through and open up for the things that they probably never ever saw it off. That’s when I’m going into really that the the gift that you have. And I just I might sound so silly. But I truly truly think that we all have this magical gift.
David Ralph [26:14]
I believe I believe it totally Luna. I really do. I think that it comes to us at a time. That’s right. And I certainly now feel that my whole life has been building up to this. This is right. For me, this is my gig. And this is the kind of thing that I should have been doing a few years ago, but I wasn’t ready for it. It has to come at the right time. But I do think that you need to start asking yourself questions. And this is for the listener, if you will, in a job that you don’t like, I do think instead of just putting up with it, you’ve got to think what is it about this job do or not like? Is it the manager? Is it a commute? Is it the hours? Is it the money or what what actually is it because until you find out your why of what you don’t like, it’s quite hard to find your way of what you will like to replace somehow. And I’m just gonna play some words now which take us on to the second stage of the conversation. And these are the words from the great Jim Carrey and I love these or play these almost every show, Jim Carrey,
Jim Carrey [27:11]
my father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [27:37]
That so inspires me. And that is what we’ve been talking about leading up to that, isn’t it?
Runa Magnus [27:43]
Yeah, absolutely. And you know, what, David, I think, I think these words, I mean, they are profound. And we all know, I think deep down, we all know this. And right now in the world that we are living in, I think we’re going through a transformational state, really, there are so many openings coming up for people to actually become self employed in one way or another, we have all these, these platform that are there are specializing and connecting people with skills and talents and knowledge to several different projects. And it doesn’t matter where you are, where you’re coming from where you are, if you live in a little island layman like myself, or if you go to you live in a country of what 68 million is like you, you you do, it doesn’t really matter if you know what it is that you love to do. And he would like to do more of that are platforms that are designed to date to they can give you the opportunity to do that in your own grace. So if you wanted to. So they basically would the world is waiting for this for you to step out, say hey, this world, this is what I want to do. And I even want to I want you want to do that as little my staff’s in the speed that is comfortable for me. So I think it’s the the the need for for individuals in cubicles or out of cubicles is to know what they stand for. And to know what what it is that they really want to make this life all about. And just kind of like clarify that take the steps that they want to do to make life a little bit more fun, interesting, fulfilling, and they can add the word is screaming for them. In fact,
David Ralph [29:31]
I agree with it totally. And the fact that yesterday, it was my birthday yesterday. So thank you very much. Yeah, I just took the day off. And as I was sort of wandering down to the pub at lunchtime, I thought to myself, this is brilliant. There’s no one telling me what to do. I can do it when I want. I can do it wherever I want. Why didn’t I do this before. But I know it’s a mindset. And I see people pass my house every morning to get they’re trying to go to London. And one of my best friends, Danny. He often says now because he listens to the show. And he’s very much looking for his own thing. He calls him The Walking Dead. He sees him get off the train at the end. But I just look gray. And I like this because I know they’re going to go home. And they’re going to do that time and time again. And I sit on the trains now. And I don’t see anyone looking invigorated and looking vibrant and looking fresh. But when I speak to people like yourself, and when I speak to other entrepreneurs face to face, it just seems like they are I don’t know. It seems like a youthful somehow they’ve got a spring in their step, which I don’t see on the day to day commute. It’s got it’s got to come to a point where you’re sitting on that train, you’re looking around everyone, and you think to yourself, I can find my 200 people as it’s called a beaver.
Runa Magnus [30:51]
Yeah, yeah, you Yeah, I think you’re absolutely right. And can you just imagine if we would give you people at the task, to discuss their next time to go into the train going to work, just a dead to look up from their smartphone or whatever they’re reading, or they pretended to be really occupied it just to look at and look into the next patent his eyes and just give them a little smile? What would that give them into the day? Yeah, I mean, there’s, we’re talking about what I’m wanting to talk about here is just really all the little stats that you can start today to do that will totally transform your life. And, and, you know, there is, this is one of the reasons why I say that the ultimate secret to success is not to get another degree, it’s not really to when you get married, it’s not when you get the job, that was the ideal job. It’s not when it’s not when you say it, all the children I’ve grown up or what, wherever you are in your life, it’s really when you just have to understand that you are really, really someone really special. And it’s when you allow that person that is inside of you to shine. And, and one tiny step is to give a smile to another person, because that is going to give you something into the day.
David Ralph [32:20]
So Wendy, and I don’t know how to phrase me, so do apologize. But when did your tips come into play? When did you? When did you start using that phrase? Because it took me by surprise when I saw it on your website, but I understood it totally. And I thought this is a lady who isn’t afraid of being totally authentic and saying things that are true to herself. And because of that it seemed more powerful to me. So when when did you come up with that phrase? Because it’s spot on? But it’s also kind of edgy, isn’t it?
Runa Magnus [32:50]
Well, can I tell you a secret? And no one will? No,
David Ralph [32:53]
no? No worries? No.
Runa Magnus [32:56]
This is afraid that I’ve set within a group of friends for for it for a number of years, actually. But and I am this, I was giving a speech. I’m part of an association of transformational leaders in Europe. And I was giving a speech at one of our events where transformational leaders all over Europe come together and I just felt so at home
that it this just dropped out of my
David Ralph [33:32]
realize as soon as he said it to give me Oh my god.
Runa Magnus [33:35]
No, not at all. I just felt so comfortable. I was just in this environment of trust and understanding of people who are my peers. And you know, I just felt so comfortable. And I and here’s the thing, I saw their reactions. I saw not only saw smiles, I saw laughter I saw tears in their eyes because they laughed so hard. And as I am really all about giving that openness and being able to open people up by giving them the the freedom to be who they are it so this is why am I holding my best self back. This is something that is so me to say it. I mean, if I would be known for the woman who wants in front of her tits, and is helping others. I’m fine with that. I find that
David Ralph [34:27]
when there’s not many of you about I’ll be honest, unless I go into certain clubs in London, and I might see a few. But
Runa Magnus [34:34]
well, yeah, I might change this to nipples.
David Ralph [34:37]
Stick stick with what you’ve got.
Unknown Speaker [34:40]
Okay, yeah, especially
David Ralph [34:40]
in Iceland, you don’t want to go with nipples in Iceland. And so when when you’re doing that kind of stuff? Is that a big.in your life when you sort of say these things? Is it like, Ah, man, that felt good. I really need to sort of cling to that. Is that something that the listeners should be aware of when they’re doing something? And they suddenly think, yeah, that just felt right. I don’t even know white belt? Why is that the sort of dots that we need to be aware of?
Runa Magnus [35:06]
Yeah, I’m a true believer that we should be happy. And if we every single thing that we we kind of figured out this is, this is the thing that makes me happy. This is the thing that that makes me smile, and I can feel it other people are smiling This is I’m giving something that is good to others then to pay attention to it. And and when I’m talking about the X Factor, you know, what is it that really that makes you special, that scented in the X is basically what I’m talking about. And then when I’m when I’m giving my workshop, and I’m helping people, I clarify this and and, of course, much more depth. But when I find that spot, and I just open up and I allow it to shine it. It will come naturally to others. And we I am actually I’m not afraid that it’s going to be something that’s going to be a chaotic thing for others. But I think we have a natural way of stopping ourselves. But yeah, it, it’s there.
David Ralph [36:17]
Because what you what you’re doing those times is, and I find this with my my coaching clients and I talked about this a lot on the show. But more often than not, they’re just asking for permission, that they’re they’re asking for somebody else to say it’s okay, you can go and do that. And for you to be standing up in front of them in a certain environment and being yourself inwardly, they will be thinking, I could be myself, I don’t need to be holding myself back this ladies out there doing it. And it’s a very simple way of being a role model, but is highly effective, isn’t it?
Runa Magnus [36:52]
It’s highly effective. Because what happens when we are totally ourselves. The number one thing that I see people, the reaction is that, here’s someone that I resonate with, or here’s someone that I don’t resonate with, and it’s fine. Again, there are 7 billion people out there. The ones that will resonate with you are the ones that you can nurture, and are the ones that you probably supposed to be working with. And you can help the ones that you don’t resonate with. It’s fine as well. There’s someone else that they resonate with. And hopefully they can find whatever that is that they’re looking for with someone else them. It’s not just up to me, but I’m really willing to work with people that resonate with me.
David Ralph [37:44]
And how do you find these people? Obviously, you’re in Iceland. And I think that that would be a mindset that certain people would be hung up on. I’m only surrounded by 300,000 people, oh, how can I make this work for myself? Do you actually a blessing actually being away from the kind of the hub of everything.
Runa Magnus [38:04]
I today being being Icelandic being a female, being speakers in the international work coming and based and living in Iceland is actually a part of my brand. It makes me different. And from any other international female speakers, basically, we’re not that many, but I use it actually to brand myself.
David Ralph [38:33]
And how do you how do you how do you use your, your geographic location as part of your brand.
Runa Magnus [38:39]
And I do that in basically everything that I do I with my with my blogs with my all my training, everything that I’m doing is in English, I don’t use obviously, if I’m doing any workshops, or at all doing any speaking in Iceland as an example, I use Icelandic But otherwise, everything I do is an English people generally come to me just because you know, I’m I’m they find me on the internet or someone referred to me. My day, David often starts with talking to my VA who is in the Philippines, then, you know, my day starting her day is anything and we go over the things that he did while I was sleeping. And so my day goes on. And it might end by helping someone with their friends in California. And then that day is starting in my day is ending and this is the world today. I’m not the only one doing it this way. But it’s it’s actually accessible to most of us actually.
David Ralph [39:42]
I find it hugely exciting. And I’ve got a business, a spin off business from the podcast from the show. And I was very aware. But I didn’t want somebody working with me based in the United Kingdom I wanted somebody in in America or further afield so that we can cover both time zones. And when I’m doing something, he’s in bed, and when he’s doing something, I’m in bed, and you literally can cover 24 hours a day now if you choose the right people so and how did you find your VA? Because I know that’s one of the questions a lot of people struggle with how can you learn to trust somebody that potentially you’ve never even met?
Runa Magnus [40:21]
Do you know what I actually I read a book by Chris Duckers
David Ralph [40:25]
virtual freedom, I’ve got it on my shelf, I’ve never read it. It’s one of those amazon books. I know when you
Runa Magnus [40:30]
read that book, first you have to read mine, obviously, then you can read that one. But read that book, because he really he goes through this step by step how to how to do this and how to get a VA that really working for you. And I it’s really, really a good one. So I highly encourage entrepreneurs who are doing similar things that I am doing to do that, because we can’t do everything,
David Ralph [40:54]
because I hired a BA and I had a problem that I didn’t work to the same speed as me. So I kind of stopped the clock, and I’ve got my money. And I can go back to him anytime. And so I’ll do some more work. But when I could do like 35 things in an hour, they were doing five and I was thinking yeah, I want to just do this myself. Now I kind of look at it and feel things should I have just carried on. And I would go on to five and maintain and 15 or 20. But in my heart of hearts, I felt that they weren’t. There wasn’t an urgency. It was just a task. And I know being in corporate land, if you’re being paid a salary, it’s very rare that you find somebody who’s got an urgency based on their salary, because they’ve just been paid. So are you done it with your ba? Do you think that you you hit the right one?
Runa Magnus [41:42]
I think that too, in the task that I’m asking her to do? Yes. And that’s I think that’s probably the core thing. Knowing her sweet spot knowing I mean, I took quite a lot of time to to find out what she loved to do dry cleaning that.
Unknown Speaker [42:01]
I think that’s a good.
David Ralph [42:06]
That’s a belting question, actually.
Runa Magnus [42:09]
It’s a simple question, what do you love to do? And if I can fulfill that one, I know that she’s going to do it as good as you can. And that’s going to be what what I need. I’m not asking her to do things that I know that she can’t do. Because my
David Ralph [42:26]
Yeah, my business partner, Dwayne, when when I sort of joined forces with him. I literally said that to him. Do you like doing this vis vis vis vis and when I love doing that, that that that and I felt great, because I hate doing all of it. You’re my man. And it’s worked very well. And he he goes off and does he stuff and I don’t even have to worry about it. I just know it’s happening. Because he actually enjoys doing it. And it to him. It’s like a little hobbies a little, I don’t know, project, but he sort of dabbling around in and stuff. And so I do my stuff on this side, he does easter eggs, two weeks, we have a little chat on Skype, and we see how things are going on. And that once again, is a big mindset shift, isn’t it for listeners out there, where we think that you’ve got to get your closest friend, or you’ve got to get the guy next door to work with you. We’re now as we’re saying you can find 200 people out of 7 billion. And you can find some belting business partners who really pay to your your weaknesses, and bring their own strengths to it. And you don’t actually ever have to meet them.
Runa Magnus [43:30]
Know You don’t ever have to meet them. If you if you don’t want to ask. That’s correct. I used to that I that I think is just a transformational tool just to find my team. It’s called the five energies. And you can actually take a test online at the five Institute com, where you find your energies. Where are you with? What How do other people see your brilliance? Your you? Are you extraordinary you your strengths. And it really gives you a good picture of you know, it’s like a diagram. So it gives you a good picture of how do you how are you? And how do you look like and then you can actually from that you can start to see how does my How does my business partner work? I mean, how does he or she? What is their strength on the energy level and space to the Chinese energy field? And I think it’s really cool. And it’s just opened up my mind for for finding people who can play with my strengths. And and vice versa.
David Ralph [44:35]
I’ve never heard about are we talking about Strength Finders 2.0 on here by Tom rife with Jesus similar kind of online test, you answer 178 questions, you got about five seconds on each question. And at the end of it, it comes out with your five key strengths. And mine My top two was spot on, am I my next three over a year I’ve realized was spot on as well. But when I first saw my phone and on this, this is copy me copy me too. It’s a key thing again, it ties us back to at the beginning, knowing your why if you know your energies as well, once again, it takes you into that zone of peacefulness I suppose where you want to do stuff because it makes you feel better because you’re doing it.
Runa Magnus [45:20]
And with the energies because they explain it so well that you can see that you can be overplaying your energy. And you could be underplaying your energy and if you can call them weakness or strength or whatever, but it shows how you can be in the flow of life. And it’s such a cool thing. Because if you can actually build your business even on it, so they’re like, they call it five stages of business. So it’s all based on energy. And this is one of the things that I think people in generally are going back more more and more back to the flip side of the 7 billion people out there, David, is that it’s a chaotic world, and we need to focus, we need to focus what is it that I truly want, what is that I that I have to give, and, and how I’m going to play with my strengths with my, my, my energy with my flow out there and in the world. So that both I’m picking those 200 people that you talked about, but I’m picking the ones that really resonate and are the right ones. And and using today, if you no longer weirdo if you if you meditate, I practice meditation every single day. And it used to be that people would look at you say, you meditate, so but that’s no longer the thing, people are meditating because they need to center themselves. And so going back to going back to those basic things, like for instance, the the Chinese five energies, which is just one of those fantastic tools to find those basic things. You You are, You are centering yourself. And I think that at the end of the day, we want to feel content, we when we when we put our head on the pillow, the end of the day will want to go through it in our mind. So what am I? What am I really happy with? What was it? What did this day What did I give into this day? What am I grateful that I received, or I I experienced or I learned today. And so we’re centering ourselves again, while we go into one of the most important parts of our day, which is our sleep.
David Ralph [47:40]
So I’m going to play some words, I wasn’t gonna play these because we’re getting close to the show. But I’m going to squeeze them in because I think they really tie up to that moment that that quiet space which people get from meditation, but you can also get from just disconnecting your phone and turning Facebook off and just sitting in a chair for 10 minutes. This is Oprah
Oprah Winfrey [47:57]
the way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this stuff. What is the next right move. And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because you know, your life is bigger than that one moment, you know, you’re not defined by what somebody says, is a failure for you. Because failure is just there to point you in a different direction.
David Ralph [48:29]
Now I I get still I don’t meditate. But when I’m in the shower every morning for about five minutes, I just let my mind wander. And I allow those thoughts of what is the next right thing to come to the fore. And that’s one of the things I think that hold people back. They’re not allowing themselves to just be quiet for a while.
Runa Magnus [48:50]
Yeah, exactly. And just exploring and asking that question when Oprah saying that is a powerful question to ask yourself. Though, again, it always goes back to these questions and the steps I was indeed so simple, David,
David Ralph [49:13]
when they are so simple, which is evidence with the words of Steve Jobs that I can ever leave out from the show. So I’m going to play in a moment. But they tie up beautifully with the words from Oprah, basically saying, Let’s project forward your dots. But Steve looks back and says let’s join up dots, he makes them into stepping stones. And he makes them into experience. Almost a filing cabinet where you can look back and you can open it up and go Yeah, that time was really crappy. But in this drawer, now I can see all the experience that I’ve gained from that. And I’m going to use that that’s useful. And I’m going to put out that file and have a look into it. And you can see what you’ve gained from the life you’ve been on. And you’ve been on a hell of a life. I mean, you really were, you know, your whole personal life identity gets formed by your, your country’s identity, which I don’t think many people would would have that in their back catalogue.
Runa Magnus [50:09]
No, I guess, yeah, it might be you might be that you’re probably very right there. Um, I’m, as I said before, I’m extremely grateful. And I, I enjoy every single day, being able to use that experience of how we as a nation understood that we have something that is so special, that is so unique. And that is who we are. And that is what our country is all about. And the uniqueness of, of Iceland is, in fact has turned our economy around. So for centuries, fishery has fisheries has been our main industry. Today, its tourism. And just because together, we got together, we collaborated as a nation, we found what was really the meaningful thing for us. And we did it together. And this assignment goes for us as individuals, we have as we have to as individuals to know what it is that we bring to the table. And what we bring to the table has to be the things that means the most to us, because that’s going to give us happiness, it’s going to give us fulfillment, and it’s going to give us the the life that we ultimately want.
David Ralph [51:20]
And what is the one thing really that you would bring to the table.
Runa Magnus [51:25]
My thing is to help people to identify and discover their own X factor of the things that they stand for their own true gift, and how they can communicate that and make their mark global in an authentic way. So for me to work with business leaders, entrepreneurs, and even, I even had the opportunity to work with some of the nation leaders to build their authentic team from that methodologies that I’ve built up from my experience has been been a true blessing. And I I just so grateful for that. Because every single day, I’m learning as well. And I’m stepping a little bit deeper, this tiny, tiny, tiny bit deeper into my own X Factor, and opening up so that other people can enjoy.
David Ralph [52:16]
I agree with that. Totally, I feel the same way. Every time I do a show. I feel like it’s just pushing me slightly more forward somehow. And I don’t even know if I’ve described it before, but it’s almost like I got myself in a tractor beam, you know, you see in Star Trek in that and it’s just sucking me forward. And it’s pulling me forward. And as I pass the certain moments, I look at them and think, yeah, yeah, I don’t think I had the courage to actually go here. But because I’m being pulled by something, it sounds a bit mystical base. But it’s taken me to where I need to be ultimately, and that’s, but you can only get into that tractor beam by taking action in the first in the first stage.
Runa Magnus [52:55]
Actually, this activity The first thing, and this is something that nobody else can do it for you, you have to do it.
David Ralph [53:02]
Well, let’s play the words. Now that really became the whole theme of the show. And we’ve already touched on these several times during the show, actually. But these are the words of Steve Jobs.
Steve Jobs [53:12]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [53:47]
So what would your big.be Rona, when you look back on everything leading to this point. Now when did it all start coming together for you?
Runa Magnus [53:58]
The seven of us October 2008, I was with my friend sell them fishing in the rivers of self of Iceland. And you can if you’re ever gone on fishing, you know the feeling of just staying and standing in the river in the flow of things and you’re in the nature and you catching your salmon and you having a fun time going into the car going from one fishing place to another. Our Prime Minister isn’t on the radio for some reason, which was a little bit of a surprise. It’s not exactly a radio stuff. And he comes up with this the news that I suggest collapsed. And and with this announcement saying God bless Iceland. That was a turning point. At that time. We didn’t know if we could even pay for the cabin that we had rented.
David Ralph [54:53]
And did you feel that that was a cool thing? Did you feel that
Unknown Speaker [54:57]
David Ralph [54:59]
ignored? Got out?
Runa Magnus [55:00]
It was looking back? Because at this point, I’m living by them? How can you know you go go into this? How can What can I do in the face of crisis? What can I do? And my thing was okay, what I can do is I can help people with my coaching, I can help people finding things that how they find their way out of the turmoil. This led me to so many my decision to step in and do whatever I could do at that place led me to so many different and amazing, amazing, amazing things that turn me into today to be one of the well, the I’m called by many being one of the leading European personal branding, speaker and strategist. And it was all from the time that I decided, hey, I need to step into my own. Here. I need to do what I can do to my nature, my nation, my family, my friends, the things that I care the most about can actually go ahead and live.
David Ralph [56:11]
When I thank you from the bottom of my heart, because I think ultimately Luna, you got all my savings back it was down. It was down to you making it all happen for me. Well, this is the end of the show now. And this is the bit that we call the Sermon on the mic when we send you back in time to have a one on one with your younger self. And if you could go back and speak to the young ruler, what age would you choose? And what advice would you give? Well, we’re going to find out because I’m going to play the theme. And when it Phaedra up, this is the Sermon on the mic.
Unknown Speaker [56:45]
We go with the best of the show.
Runa Magnus [57:03]
Yeah, I’m going to talk to the age of seven when she first left home, really crushed with her mom and decided to pay just he was he was leaving home, she was no longer going to stay that. So she packed her lunch, put it on the stage Lexi seen on the costumes and went for a walk. And as that little room now stepped outside, really crossed them really man, there was something really, really terrible that came up in your mind. She understood that she couldn’t go into this world at the age of seven without the support from her parents. And as he sat there and understood that this was a painful things, he was never going to experience this pain again. She decided that she was going to be independent and she was going to be half the free that’s you wanted. And right now I’m going to say to do not that place. You don’t like you know what? You can have all the freedom. You can have all the independent. If you just trust your instinct and you trust your heart and you follow that path and everything will be okay.
David Ralph [58:23]
Buddha, how can the audience connect with you?
Runa Magnus [58:27]
They can connect with me obviously on my website, but on a Mac news.com. They can also find me with the same Rona Michaels on LinkedIn, on Facebook, on Twitter, on Instagram, you name it. But mainly what I would love for people to connect me with if they feel that they are ready to make their own mark, local as well as global and they want to make a change in this world. And they are ready, then I’m ready.
David Ralph [59:01]
We’ll have over links on the show notes. Rona, thank you so much for spending time with us today. joining those dots and please come back again when you have more dots to join up because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Muna Magnus, thank you so much.
Runa Magnus [59:18]
Well, thank you, David, your blessing.
David Ralph [59:22]
Thanks for listening to today’s episode of join up dots brought to you exclusively by podcasters mastery.com. The only resource that shows you how to create a show, build an income and still have time for the life that you love. Check out podcasters mastery com now
David doesn’t want you to become a faded version of the brilliant self you or wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to join up dots.com to download this amazing guide for free and we’ll see you tomorrow on join up dots.