Dave Chesson Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Dave Chesson
Dave Chesson is my guest today on the Steve Jobs inspired Join Up Dots business coaching podcast interview.
He is a man who like so many of my guests started on the path to his current success, due to a lack of satisfaction with his situation.
His whole life seems to me to have been built upon hustle, more than personal talents.
He started his adult hustle by commissioning into the US Navy, where he decided to go after the dream of being a nuclear engineer and struggled more than he thought possible, though still achieving his aim and grabbing the dream.
But there is a famous quote which states “Sometimes on the way to a dream you get lost and find a better one” and this certainly seems to be case here.
As whilst he was in the Navy, he realised that he wasn’t going to see his family, was missing out on key events that he should have been experiencing, and just felt disconnected.
How The Dots Joined Up For Dave
Now, as we will discuss on the show he has come full circle, and through developing online strategies, learning SEO and the wonderful world of Amazon, it looks like he has now found the true dream.
The dream that he didn’t realise at the beginning was the right one for him.
So when he was in the Navy, did he enjoy much of it, or none of it?
And do the dots in his life join up like we see time and time again, or have they started much later in life?
Well lets find out as we bring onto the show to start joining up dots, with the one and only Dave Chesson
During the show we discussed such weighty topics with Dave Chesson such as:
How all his life in the military was about following his ego and not his passions, a big mistake that he doesn’t intend to duplicate ever again.
How he loves the fact the online world is changing and he needs to be constantly up skilling and developing to stay with it
How he had a deep discussion with his wife about what they needed to start his venture, and how she supported him every step of the way
If you wait to make something perfect then you have waited too long…the mantra of everyone from Pat Flynn to well….Mr Dave Chesson himself.
How To Connect With Dave Chesson
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Full Transcription Of Dave Chesson Interview
David Ralph [0:00]
Today’s episode of Join Up Dots is brought to you by podcasters mastery.com. If you’re looking for a way to boost income, explode your sales and get your voice out to the world go to win a masters are podcasters mastery reveals the exact steps that will take you from a complete novice to an established expert and beyond, and so much more to test drive the information and see behind the scenes of the number one podcasting training in the world today. Go to podcasters mastery calm now,
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph
David Ralph [0:57]
Yes, hello there everybody and Welcome to Join Up Dots Do you know I almost burst in before the music finished, I was so eager to get going on this show today, because this is gonna be a good one this this guy has kind of contacted me over sort of a virtual friend and it’s also built up into a bit of a bromance. I’ll be honest, I’ve been stalking him from afar. I like what he’s doing. So it’s a delight to have him on the show today, because he is a man who like so many of my guests started on the path to his current success, due to a lack of satisfaction with the situation he was in. Now, his whole life seems to me have been built upon hustle more than actual personal talents. He started his adult household by commissioning into the US Navy, where he decided to go after the dream of being a nuclear engineer, and struggled more than he thought possible bow still achieving his aim and grabbing the dream. He became a nuclear engineer. He played with nuclear stuff, very clever. But there is a famous quote, which states sometimes on the way to a dream you get lost and find a better one. And this certainly seems To be the case here, as whilst he was in the Navy, he realised that he wasn’t going to see his family was missing out on key events that he should have been experienced, and just sort of felt disconnected. To be honest, he should have known as the Navy, you’re going to go off in the water and all that kind of stuff. But anyway, we’ll discuss that on the show because it’s now come full circle. And through developing online strategies, learning SEO and the wonderful world of Amazon. It looks like he’s now found the true dream, the dream, but he didn’t realise at the beginning was the right one for him. So when he was in the Navy, did he enjoy much of it or none of it and do the dots in his life join up like we see time and time again, right from the very beginning, or have a started much later in life? Well, let’s find out as we bring onto the show to start joining up with the one and only Mr. Dave Chesson. How are you Dave?
Dave Chesson [2:49]
Hey, how’s it going, David, great to be here.
David Ralph [2:51]
It’s lovely to have you on because you Yeah, you have become virtual Stoker. I’ve been looking at your work from afar and it’s one of those things That you kind of look at it and you go, Oh, that looks so easy. I could do that. But I’m sure it’s not easy you you put a lot of work and effort into it to do a lot of people when they meet you kind of go what you earn income by by how are you doing that?
Dave Chesson [3:16]
Well, my favourite question to ask us, you know, when somebody says, hey, what exactly do you do? It’s like, oh man, do I say I’m a blogger? Do I say I’m a writer? Do I say I’m an artist? Do I say like, which answer do you get? Yeah, right. So but for me, though, I think it’s just a surreal dream. I it’s just great to finally be home with my family, you know, to see my wife and kids every day and to get to do something I’m actually passionate about. So it’s a it’s a not saying I wasn’t passionate about you know, serving my country and everything but it’s nice.
David Ralph [3:49]
But so what do you tell them? So with all those things, what do you actually say to them that doesn’t make their eyes glaze over what is your your answer of choice?
Dave Chesson [3:57]
Usually, I’ll just say an online marketer.
David Ralph [4:00]
That’s boring, isn’t it? Can’t you spark it up a bit?
Dave Chesson [4:05]
Well, you know, the thing is is like if I’m talking to family members or so and I say something like, Oh, you know, I’m a blogger or I’m a writer, people just kind of look at me like so. Do you need some money? It’s like, No, no, I’m doing good blooming. Did you
David Ralph [4:19]
still live with your parents?
Dave Chesson [4:21]
Yeah. No, no, no, no, I’m living well, with with my family, which is great. But sometimes you wouldn’t believe how many times people will think that I’m like living in the basement or something, you know, talking about what I’m doing. It’s funny how many people in my family and friends who think that making money online as impossible. And you know, that was one of my biggest like, fears was leaving a secure job, which by the way, my whole family has been in the military. So none of them to this day still understand why I did what I did. You know, and for them, it’s like I’m chasing a dream. And even though I’ll tell them look, you know, I’m a best selling author on Amazon. I have this income coming in. They just they don’t exactly get it. They continue to wait for that gotcha moment, you know, so, but you can understand and explain. Yeah,
David Ralph [5:10]
you can understand that, can’t you because for generations, it’s been paycheck, you go and you do your hours and you get money at the end of it. And when you’re working in the online world, and you can literally go to sleep, and wake up and there’s money there. Even though I’m in it myself, I still kind of have conversations with people who are ahead of the curve and they’re doing stuff and I go, I don’t get this, how are you doing this? How are you doing this? So for people that aren’t ingrained in the military and ingrained in their old way of thinking, it’s not a surprise that they look at you with that kind of gotcha moment waiting.
Dave Chesson [5:47]
Absolutely. And I mean, especially for my family, just about every one of the guys on both sides of the family, stayed in the military for their 20 years, got their military pension, you know, and are, you know, living the rest of their lives with Half of their pay coming to them and everything. So why give that up at 10 years like I was halfway there. So to make that transition is just psychotic and some of their minds and it’s just so hard explain it to people.
David Ralph [6:13]
So So do you wake up in the morning, every now and thinking, Oh, I wish I could mess around with nuclear stuff, or has that totally passed? You
Dave Chesson [6:23]
know, it is definitely past me. You know, the decision to go into nuclear engineering, I will tell you was me not following my heart, but following pride. You know, I was in college, and I enjoyed physics. I’m not gonna lie, I did one of those crazy dudes, but I thought, you know, if I were to become a nuclear engineer, I could walk around and say, You know what, I’m a nuclear engineer, you know, or like, does dig a nuclear engineer to do that? And I thought my parents and you know, my friends family would be proud of me to do that. So when I got to nuclear power school, that was honestly, like cramming a square peg through Around whole I was just not built to be an engineer this whole memorise these phrases, you know, go step by step and don’t you dare, you know, shoot from the hip on anything. And I understand that. I mean, I’m sure everybody’s like, well that that’s good. But it just wasn’t me. It wasn’t my style. I didn’t like the fact that I was operating more manuals than I was with people. So it was truly I felt like I cut off my corners and I forced myself to be someone else. And I did it. It was a hustle and I was he double hockey sticks. You know, I always say if I die and go to 80 double hockey sticks, you know, the devil knows what to do to me. I have no
David Ralph [7:37]
idea what that means. What What does that mean for a person from England?
Dave Chesson [7:43]
He double hockey sticks.
David Ralph [7:44]
Yeah, what what’s what’s that mean? Oh, it’s just total code.
Dave Chesson [7:48]
It’s spelling out hell.
David Ralph [7:49]
I was okay with you now. Okay. brain was a little bit slow there this morning.
Dave Chesson [7:57]
So, but no My passion has always been in creativity, you know, and sales. I at one point I worked for Apple as a sales, you know rep on the floor and loved it. It just came naturally. It was fun. It was a great organisation to work in, you know, not like being a nuclear engineer where it was straight up manuals and remembering like 50,000 number is about numbers and which determine what and you know, so I started to really get back into my roots and being online was like feeding all of my true passions, you know, whether it was creating the art for my websites, you know, writing what I was feeling or thinking. And then I have a little analytical piece of me which enjoys the SEO part, you know, the gaming and the looking at things and analytics. So
David Ralph [8:41]
I love the fact that you are quite open to the fact that your life was built on ego, that you were following something that you thought was good because more often than not, that’s how we start, isn’t it until you find that you’ve got yourself into a position but you’re just bored on a daily basis because Because it’s so opposite position to your passions and your delights. I’ve got a mate Actually, this is to you, Danny. And he is really at a crossroads. He’s been working towards becoming a project manager for a business company. And now he realises his whole passion is mountain biking and cycling through the sort of countryside, and he’s trying to work out a way or building income into that. And it is a normal path, isn’t it? It’s a normal path that we go on a route that is quite obviously looking back on it wrong. Totally, totally wrong. But we still do it. Why do you think that we do it and we haven’t learned from our lessons over the years date.
Dave Chesson [9:40]
You know, sometimes it just comes from the things that lead up to it. I mean, I lead my whole life was all about trying to please others. You know, I made decisions. I went to, you know, a particular college because I knew it was what my would make my parents happier. Becoming a nuclear engineer was the thing that I thought would be the thing that they would all you know, kind of wrap Round, you know and be like, yeah, you know, he’s successful. Like, that’s the word I wanted to hear. And, you know, yeah, it was it was truly pride that led me towards that. And it was pride that forced me into nuclear power school every waking moment to do exactly what I needed to do just to get through. So while the word pride usually has a negative connotation, it has kind of been my y factor, you know, the thing that get up at 330 in the morning, to work, even now, on my online business, I still get up at 330 in the morning, every morning. And I’m not saying it’s pride now, but it’s that factor of I am gonna accomplish something, you know, I told people I was going to make something I’m going to make it and so I use that as kind of a driving factor still, just not in the same way. I hope it’s in the right direction. This time
David Ralph [10:51]
now you live in Sri Lanka, which obviously is a beautiful place to live in. Now. I live in the United Kingdom outside London, and To be honest, I get up quite early. I get up at six o’clock every single day Saturday and Sunday. 330 is madness and 330 in the winter is double madness. I can’t imagine doing that. in Sri Lanka is so like dramatic seasons Do you go on? Yeah, it’s winter. Now it’s gonna be harder to get up at 330 or do you just bound down into paradise every day?
Dave Chesson [11:23]
It’s either hot or hotter. There’s no real difference here. I know, they say there’s sometimes a monsoon season or so but I I don’t ever I can never tell the difference. I mean, I I grew up a lot of my years in Wisconsin, so I mean, those are distinct seasons. But here in Sri Lanka, not so much.
David Ralph [11:43]
So So how have you ended up there? Was it the fact that when you started travelling the world with the Navy, or maybe you didn’t because I’ve had guys who gone into the Navy thinking that they were going to be travelling the world and ended up in like Texas, but four years or something like that? Did you actually see the world Did that ignite your passion for leaving Wisconsin and ending up in paradise?
Dave Chesson [12:05]
Well, a lot of it was I definitely wanted to see the world now on a submarine, you don’t get to see too much of the world. And that’s where I did the nuclear engineering aspect was on a submarine. I mean, there would be times where we’d be out to sea and the only thing I got to see was out of a periscope. You know, the first light of day was through periscope after three months. I’m like, Oh my god, with the not
David Ralph [12:24]
great disrespect, you sound mental in many ways. The fact that you go into the Navy and then realise you’re gonna miss your family, you kind of think that’s obvious, and you want to see the world and you go into a submarine that’s obvious as well. Did you look back on it and go, what bizarre choices are made?
Dave Chesson [12:40]
Well, actually, the choice to go into the Navy was almost decided for me from the day I was born. I mean, you know, with everybody being in the military, but to go into submarines that was made before I actually met my wife. And so I was attending nuclear power school at the time when her and I got very serious and You know, sure enough, I was already through it on the summary when we really started having our family grow. And at that point, it was just like, okay, you know, this is this is too much, because the thing about a submarine, a lot of guys, when they’re on a surface ship, they can actually like send emails and they can I think even nowadays, they can do Skype, you know, just talk to their family or something like that. But on a submarine, we don’t do that. So to me, it was almost like jumping in a time capsule sitting underground for three months and letting the world change around you. And it was it was really weird because yeah, here’s one thing a lot of people don’t think about when you’re completely disconnected from the world, right? one of the weirdest things for me would be like, I would come home, and it would be like maybe six or seven months later, and I’d be watching say, for example, the new Batman movie right or Well, it’s not new anymore, but the one with the Joker. Yeah, you know, what was the actor?
David Ralph [13:55]
Was it Oh, jack nicholson. It was either of them on it.
Dave Chesson [13:57]
No, no, no in the in the new one.
David Ralph [13:59]
I would move on. Diplo killed himself. Um, yeah, yeah, it will come back to me. Yeah, keep going. That’s
Dave Chesson [14:04]
okay. So, so anyways, I was watching that movie. And I mean, this is months and months later and I’m like, Wow, he is such a good actor. Like, why haven’t I seen him in any other movies? And everybody just kind of turned and looked at me. They’re like, dude, he’s been dead. Like, what? When? Or like, like, a year ago, what rock were you under? And I’m like, dude, I was on a submarine. Leave me alone, man. And you know, and so it’s just weird things like that, that I miss pieces of information news, you know, just imagine three months of your life the past three months and just erase them. And that’s what you missed. And when I looked at that, I realised how much I had missed. And I knew that that was just wasn’t my calling. That’s not, you know, that’s not what I was supposed to do.
David Ralph [14:47]
It must be a good way vote to operate. I’m just thinking, I can’t imagine going into a time capsule it would. I would hate it and being in a submarine underwater and all that business. There must be body odour and stuff out. Do you think? Have a clear over area I don’t know. But anyway, it must sound it sounds like a dreadful place. But the family is kind of hidden away from everything. When you come back to the surface, it must be like you can just make the rules up as you go along. You’re not buying into the way it’s being done because you’ve got no idea is that liberating when you come out you kind of just being blank canvas time.
Dave Chesson [15:21]
Yeah, I knew. One thing I learned the hard way was that, you know, you’re like, you and your wife, you know, you’re like, Hey, I’m king of the castle. And you know, you go away for three months, you know, and she’s the king of the castle and you come back and you better believe she’s still the king of the castle, you don’t come in there and make your own rules. You don’t try to change things, if you set rules, you know, with the children or whatever. Those are the rules you adopt. And it was just kind of weird because things had happened and I was trying to play catch up for the next you know, couple months. And by the time I finally get caught up with life, I’d have to go back out to see again,
David Ralph [15:54]
what that business is also making up your own sort of ways of doing stuff just because you’re not clued up to how other people are doing it.
Dave Chesson [16:02]
Well, it was it was a steep learning curve. For me. That was a really steep learning curve. But you know, it just kind of fell into place.
David Ralph [16:10]
But he didn’t did it. Not nothing falls into place. I’m a great believer, but it’s like, it’s like having all the jigsaw puzzle pieces in front of you for about two years. And you just keep on working at it methodically, methodically, methodically, it never just falls into place, you’ve actually got to put those pieces in and make it fit. And sometimes you’re really close to it. And then other times you think, oh, what have I done? And I was really close a minute ago. Now it looks wrong. Again, it’s work and his effort, isn’t it to get there, it doesn’t just fall into place.
Dave Chesson [16:42]
Sorry. You’re absolutely right. Because one of the things that the military taught me was to kind of live like a regimented life, you know, have everything kind of planned and scheduled and go point to point to point. So for me, following that, which has been my life that has led it so that, you know, it was that famous quote, somebody once said, or something’s like yeah, I believe in luck. You know, I work hard and luck finds me, you know, and if I keep having that regimented life, and following each step every day, the things what I meant fall into place because of that, you know, getting up at 330, having my coffee done by for setting down, you know, jumping on social media for 15 minutes and then cutting it off immediately because we all know it distracts, and then moving through. And so you know, that really that regimented life kind of helped me in the military taught me that. So
David Ralph [17:32]
I think the military is a great place. I couldn’t do it. I really couldn’t do it. I hate being told what to do. So I can imagine the military would be the worst place I could possibly go. But I do see through all the conversations that I’ve had with people who have been in the military, they do have an efficiency of getting lots of things done, that other people haven’t, and they all put it back to having to get things done in a certain time in a certain way that was ingrained in VA Which I now use to stunning effect. And I’ve had quite a few people that have taken those principles of the military and develop very successful coaching courses and coaching platforms in the business world just by mimicking what the military teach them.
Dave Chesson [18:15]
Absolutely. I can completely agree with that. being raised by military guys myself, so
David Ralph [18:22]
so so let’s plays the words of Jim Carrey that we play in the show. And I was actually going to start dropping this because I thought our people are gonna get bored. And I’ve just had a few emails saying never never dropped this. So I’m gonna play it again. But it’s such a powerful speech is always worth listening to. This is Jim Carrey.
Jim Carrey [18:39]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job, and our family had to do whatever we could survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [19:05]
Now the classic question that I start posing on this one is, are you now doing what you love? Or has the love found you because you’ve started doing it? If you know what I mean? Did you take that risk on doing what you love? Or have you just found that love? Because you’ve you’ve just tried stuff out?
Dave Chesson [19:22]
No, I definitely. I found that love. You know, the the military was a great experience. It gave me a lot of tools. It’s really helped me, you know, to mature and grow over time. But it wasn’t my passion. As I tell people, it wasn’t my career. It was a job. And so now I’m in my career.
David Ralph [19:46]
And you love it every morning you wake up because you are in risky territory. There’s no getting away with it, the online world, even the people that are moving mountains and sort of really doing great stuff. They’ve got to be very aware that What worked yesterday may not work tomorrow, so you’re gonna keep on moving on? Do you feel that that is a constant learning curve? Do you enjoy that vibrancy of having to sort of keep it going, I suppose keep it sort of growing around you at all times.
Dave Chesson [20:16]
I love that it changes. I mean, if it stayed the same, I get bored. I’m not gonna lie. I love the fact that every day there’s something new. I mean, what was it like, three months or four months ago, I never heard of the word Periscope, you know, and, or the app Periscope and yet now, that’s something that a lot of people are jumping on, you know, you got to kind of stay on these things to figure out where they fit in your business structure. I I kind of have like an add you know, I quickly lose you know, like, oh, shiny object over here, shiny object over there, you know, and, but for me, like online marketing, it gives me the ability to really enjoy kind of keeping on you know, on the edge and learning as we go. I’m not fazed by that. Either. Actually thrilled by it To tell you the truth.
David Ralph [21:02]
It’s ironic, isn’t it that you were in submarines and three months ago, you never heard of the word Periscope. That seems bizarre.
Unknown Speaker [21:12]
Just a little,
David Ralph [21:13]
just a little bizarre. So So how do you do it then so you leave the stable environment have a paycheck and you decide to go in to the online world. And as we see time and time again, there is so many many choices and opportunities there. How did you narrow it down to watch you can do well, and then upskill yourself to sort of take it to the next level?
Dave Chesson [21:37]
Well, I’m not gonna lie before I moved into it, we really, we really, my wife and I sat down we talked about what life would be like, you know, we needed to know kind of our minimum requirement to live you know, how much did I need to make and we you know, planned out we kind of saved up money. You know, basically what I call the money you know, for, for rainy day or rainy year and art. case, so that if things happened, you know, I wouldn’t be so worried that I wasn’t going to feed my children, you know, and that that’s a really, really hard thing you know, as as a, as a provider to the family, you know, to risk it on that but having my wife stand there and say, Look, I would rather be married to a entrepreneur who failed, then, you know, a somebody who is miserable in their job and goes through life. You know, I was, she was my rock, she’s my foundation and she was the one that gave me that support to say, Okay, let’s do this. And so we didn’t exactly just kind of like jump out of the plane without a parachute. We really set ourselves up for what we’re in now.
David Ralph [22:45]
Because I have found the creating of the show very, very easy but translating it into income very, very difficult. Has it been the same for you? Have you found but instantly you had clients flocking or is Coming to out weld hustle as good in the online world?
Dave Chesson [23:05]
Well, some of the good things about my business structure was is that I set up a lot of strong passive income that comes in every month. Being a best selling author on Amazon, I have a lot of books that every month bring in a certain amount of money. So I had written and enough books that I had made that threshold to maintain the family. And so we’ve been able to, you know, enjoy ourselves off of that. But the other thing too, though, is a lot of people don’t realise that being online. And being an online marketer, you develop one of the most important things in the world, and that is a usable skill. Okay? I say this, because when I look back at going to college, like yeah, I’m a physics major, but is that usable? Is that usable skill, especially if you’re not in nuclear engineering anymore? And the answer is no. Like, how many jobs are saying I need a bachelor’s of science and physics right now? You know, it’s, I’m not putting down degrees. I’m not that’s not my point. But the fact of the matter is now as a surgeon, engine optimization, you know, specialist, something that I love to do graphic design or you know, website building, those are things that I can always find people who need. There are local businesses, there’s, you know, plastic surgeons who are always wanting to rank higher, there is something I can translate if need be into money.
David Ralph [24:20]
But But these people, they can’t see the value that you’re providing when you go to them and say, okay, it’s going to cost $400 for me to create a website more often than not, they will come back and go what I could do it for $60 I know my nephew who’s nine, he’s been doing websites, how do you translate that, that knowledge base that you’ve built up and that expertise into dollars that people will actually buy into?
Dave Chesson [24:47]
You know, one of the biggest mistakes that a lot of people do online is that they when they approach a customer or potential customer, they talk about here are the things you know, this is what I’ll do this, this and this, but the problem with that is you need to train laid back into benefits. Okay, for example, you don’t go after the guy, the plastic surgeon who’s ranking number one, right? You want to go after the guy number two, three and four. And then you say, hey, I want you to know that right now, number one is getting this many people every month to sign up for his his, you know, consultation from the internet. And, you know, there’s ways you can do that to prove those numbers. I was like, how about I get you that number, you know, in a certain amount of time with a certain amount of money? How would you like to have 800 more people sign up to talk to you about a operation that could cost over 3000 to $10,000. And all you got to do is just say, Yes. You know that and that’s not a great sales pitch right there. I’d have to like, kind of polish that cannibal, but you need to translate it so they don’t see it as a price. They see it as an outcome. And that’s something that Apple taught me.
David Ralph [25:57]
Well, that’s the thing with life, isn’t it? We don’t buy into action plans we buy into dreams we buy into transformation. And what you’re saying there is that person’s life can be transformed in a way that only you at that moment can provide to them. And that’s hugely powerful, isn’t it when you start talking in envisions all possibilities more than dollars and pounds?
Dave Chesson [26:25]
Absolutely. You know, there’s a really good example I saw on Kickstarter the other day, somebody had created a jacket. Okay, now basically the jacket had like 12 pockets. Okay. The one thing that was neat about this or unique about this jacket was that the hood could be inflated so it’d be a neck rest, and that you could also flip like the hood down to cover your eyes so that you could kind of sleep now, that jacket idea turned into $900,000 in less than 30 days. This person was and it wasn’t a nice jacket. It wasn’t pretty But what they had done a great job was they had labelled each pocket with a benefits such as this one fits for your iPad here, you could place your headphones here is one specifically for your cell phone. So instead of saying a jacket with 12 pockets, people translated it into their technological jacket that did so much for them. And that turns a normal jacket into a $900,000 Kickstarter jacket.
David Ralph [27:25]
But that’s what Apple did. Wasn’t it something along the lines of 1000 songs in your pocket or something like that? They didn’t say anything about the product about how small it is. It was just you will get 1000 songs in your pocket and everyone went, Oh, that’s brilliant. My whole record collection being transportable. I’m gonna go with that genius. Simple, distinct and perfect.
Unknown Speaker [27:48]
David Ralph [27:50]
So what is your big win? Getting a business going you will have achievements that are pure Driven by your hustle, and ones that come out of nowhere, which fortunately take you through to the next level. Can you look back on your life as an online marketer and think Yeah, yeah, that was that was I know, it’s all built around hustle and effort, but that was a lucky break that really allowed me to move on.
Dave Chesson [28:21]
Other than being on your show?
David Ralph [28:22]
Ah, yeah, sweet talking devil.
Dave Chesson [28:25]
There you go. Um, you know, I don’t know if I can answer that particular question. But what I will say is one of the major defining moments in my career of online marketing was when I decided to finally put myself out there, okay. I had spent so many years developing, you know, niche websites and writing books under a pen name, kind of like I was afraid to put my name out there, or you know, be Dave chesson on the internet instead of just, you know, some made up name here or some website without a name here. And a lot of that was fear. You know, if Fear of criticism, fear of trolls, you know, and just not liking the fact that family members would be like, Oh, I read your book, you know, it’s like. And finally, it came to a point where I was like, No, I’m going to start an authoritative website. And this is going to be my chance to showcase me and my interests and do the do it the way I want to do it. And that’s when I started Kindle printer calm, which is, you know, my main site, which is all about teaching people how to self publish. But for me, it was, it was so weird, because I was like, trying to figure who am I, you know, I was sounded like that, that college student like, Who am I really, you know? And finally, like, Look, I’m a nerd. I enjoy sci fi. I’m gonna have my quirky little movie, quote, sense, you know, inside of my writing, and I’m just gonna write and when I just put myself out there and I just said, darn the torpedoes Full speed ahead, which is a US military famous quote, but anyways, that’s when my career took a major turn, and me as a person felt so much better.
David Ralph [30:06]
Now, that’s brilliant. And that really touches into every conversation that we have. The fact that when you are being 100% yourself and not leaving behind anything, is the quickest way to build your tribe. People will either dislike you and they will disappear. But the people that like you will start sharing and spreading the word and they will feel comfortable in your in your authority, because you’re not hiding behind anything. And when you see that online marketers that have done great stuff, you know, we were having a little chat just before we recorded about Pat Flynn. Now, if Pat Flynn walked into my recording studio now, I would feel that I knew him inside out, I would build up I know his wife, his kids, at the fact that he plays a little little ukulele or something. It was it’s almost kind of extra personal touches, but takes away the feeling of this person’s off to something to I can trust them. And that’s what you’ve done. Isn’t it?
Dave Chesson [31:01]
You know, absolutely. And I would say that one of the biggest things that I’ve, I’ve loved about the Pat Flynn story was when I meet people who have actually met him, everyone tells me he really is the way he is online. And that just thrills me. And I, you know, when I thought about that, I was like, wow, you know, people will be able to know when I’m trying to be somebody else. It’s so hard to be you it’s even harder when you’re trying to be someone else at the same time. So when I finally just said, you know, if if somebody doesn’t like the way I am, then they’re not my target market. And Okay, got it. Thank you for coming by. See you later. And that was a huge internal message that has helped to drive me forward.
David Ralph [31:44]
But there’s different levels of being you isn’t out when the confidence comes to you. You know, if I look back over my my 400 shows, yes, I’ve always tried to be me, but now I’m really me. Even though I wasn’t hiding I just became a become more I open more honest, more able to share my failures and my flaws and being able to challenge myself in public. And if it doesn’t work thing, oh, well, it didn’t work, at least I tried. But at the beginning, you do try to put on a persona, but you’ve got all the answers. And when you get to a point of sign, well, actually, I haven’t gone beyond says I’m just trying my best. That’s when it comes together somehow, but it’s difficult to get in there, isn’t it?
Dave Chesson [32:27]
It really is. It’s, it’s kind of like, sometimes you get this pressure of you know, you got to say you’re a guru for people to really read you. But, you know, look at Pat Flynn, if we’re gonna stay in this example. You know, he says, his big catchphrase is, let’s do this. You know, let’s try this. I’m the crash test dummy, you know, for this, and I think that’s wonderful. And it it sets a great mood.
David Ralph [32:50]
Well, what other people do you look at? Not necessarily in the online world that you kind of think yeah, if it walked in now, I would just be able to have a conversation with him. I wouldn’t be starstruck Cuz I always think of somebody like Tom Hanks. If Tom Hanks walked in, yes, he’s an alias, a Hollywood star, but I wouldn’t feel sort of in awe of him somehow because I just kind of feel about he’s, he’s out there. He’s being himself. And who have you got that? You would think? Yeah, I think I’d crack open a beer. Get me hammock in Sri Lanka, and I have a nice chat.
Dave Chesson [33:21]
That’s a really hard question. Tell you the truth. I don’t know if somebody comes to mind, per se. But you know, I have found that some of the marketers that were military that’d probably be easier like John Lee Dumas he was army US Army. So I’m sure we’d find common ground to be able to chat over never
David Ralph [33:39]
never heard of him. Oh, who’s this john Lee Dumas Person A
Dave Chesson [33:43]
is some guy who like tries to set himself on fire I don’t know
David Ralph [33:47]
prepared to ignite we can all do that but but but but we’ve we’ve Mr. Dumas because obviously username as well as Pat Flynn who’s who’s sort of coming up time and time again. You can track he’s just Back home, you you can track the the difference to where he is now to when he started. And I think that’s the amazing thing of being in the online world. Everything you do kind of it’s recorded. And if people want to spend the effort, you can go back. Now if you look at somebody in sort of Hollywood whatever, more often than not, unless you go into some dodgy DVD store and pick up some old film we always kind of go for the most common one we want the most up to date. We buy into the overnight success story somehow and quite happily in our minds will arrays the fact that their early films really crappy and now it’s the ones we like, Did you see that?
Dave Chesson [34:44]
Yeah, but too late. I had spent so much time harping over I want to be in video I’m working on YouTube is one of my main avenues to engage with my following. And I had spent so much time practising and rehearsing like Now. Now. This is It’s terrible. The quality is terrible and everything. And somebody in my mastermind group said, Hey, hold on, hold on stop. And it’s funny. We talked about john Lee Dumas because he specifically brought this up. He’s like, want to have you ever listened to John’s like first podcast? I have actually No. Yes. Well, so and I was like, okay, so I jumped on there and I was like, Oh my gosh, this is the same guy. And the fact is, is that everybody starts somewhere and you have to start and the key phrase that somebody told me was that if you wait to make things perfect, before you finally post and publish, then you’ve waited too long. You just need to get out there you need to gain the experience and the pressure. Being on a podcast show I’m not gonna lie super nervous, but you just got to jump in. You just gotta have to, to get yourself out there. You know, and maybe you make a mistake, but okay, learn from it fail forward.
David Ralph [35:57]
That there is actually an episode of Entrepreneur on Fire. He’s getting all the plugs in the world on this show today. And it’s something like Episode 242 of it’s quite long in the time where he will actually at the end of the show he releases the sort of pilot version of him with Jamie tardy I think it was and the fact that it it funnily enough, it wasn’t as bad as his first one. He sound more loose, because it was the pilot on the first one when the pressing record and the red light come on. Yeah, episode one wasn’t particularly good, but he’s all about admits it himself. But you’ve got to go through that, haven’t you? You’ve got to go through that. And it doesn’t matter if you are Steve Jobs if you’re john Lee Dumas if you’re Dave chesson. The version that we have now is only a collection of dots but has taken you to that point, isn’t it?
Dave Chesson [36:53]
That’s right, the you just have to start you have to put yourself out there criticism will come but In time, you just need to understand that failing forward is still moving forward. And that is important.
David Ralph [37:08]
So with all your online platforms and practices and things that you spend your time with, is there any that suck you in more is a real defining one. But you think, yeah, if I only could do this for the rest of my life, I would be happy.
Dave Chesson [37:27]
One particular job or skill or
David Ralph [37:30]
one particular website, well, whatever you do, but you think to yourself, yeah, I love doing this, the other ones who, right but you know, this, this really sort of ignites me.
Dave Chesson [37:40]
I love Kindle printer. That is, that’s like a side of me. You know, I enjoy the art. I spent a lot of time creating the cartoons and the graphics on it. I love writing about it. And because, you know, Amazon is an algorithm just like Google, it still uses my SEO background. You know? Trying to learn about the a nine algorithm that’s Amazon’s name for it Go figure. They name their algorithm. So it’s like, it’s all of my favourite things together, you know, it’s writing. It’s design and art, it’s marketing. And it’s that little analytical piece talking about search results on Amazon, I geek out. So I’m very passionate about that. I’m really happy that that that I found something that has all those things together. And that’s why I’m like, you know what, even if it falters or fails, or it, it just doesn’t go forward, I will find a way I will continue to push I will not give up on it. I will find a way.
David Ralph [38:37]
Because that’s the key thing then, isn’t it? That one platform is almost where your total focus should be the fact that you love it. You enjoy it, you’re going to put more effort into making it. Show your identity which vein will become more open and transparent and honest to your customers. I think more often than not With the online environments, we see people and they get something. And as you said earlier about the shiny syndrome, you get something, it’s kind of almost working and then you go off and do something else. And then you move on to something else. And then you end up with like five or six different platforms, all taking your time, but they don’t seem to vengo right, I’m going to clear the decks here. I’m gonna stop doing those and just focus on the one that’s really working. And I see that with myself. I’m already getting to the point where there’s opportunities coming that seem fun, but I’m trying to just hold on to Join Up Dots because it’s the thing that I like doing the most. I don’t want to change anything. Did you see we’ve um, people like sort of Pat Flynn, he he has these podcasts of any has asked Pat and Ben he has his Smart Passive income. And Ben, I think he’s got something else about tracking food trackers or something like that. Some, some kind of weird thing. There’s a lot of play around but only one or two things that is his core business.
Dave Chesson [39:59]
You know, but the good thing thing though is is about all those little businesses that he has they all combined together a part of, you know, to be a part of that plan. So if he does spend like he does those niche sites like food trucker, and he has some security guard HQ, or whatever it’s called, what all those things are part of his business structure, where I see people have the worst problem is where somebody’s like, Okay, I’m going to do a podcast on you know, kayaking in Colorado, and they’re like, this isn’t working. Okay. Well, then what about if I were to do Amazon, you know, or the FBA? You know, the, the free shipping thing, or, okay, that wasn’t working, right? What if I was a sales copywriter? You know, it’s like, they just keep jumping from very different things, or they do all three. That’s like three separate brains. So sometimes it’s okay to have a side project so long as it’s building towards the ultimate goal. You know, what, what is your definition of success and if that side project doesn’t bring you to your definition of success, then you shouldn’t do it. You shouldn’t say yes to that opportunity if it’s not going to help you to reach that.
David Ralph [41:08]
So so what we’re saying then by all of us should have a key river, we should have a river, but is our key place to go. But then we can build sort of an extras that flow into that. And as long as they are making the main river work, that’s good. But if they’re going off in a totally different direction, then we should just cut them off.
Unknown Speaker [41:28]
David Ralph [41:30]
That was pretty good. When I was thinking agile, like with my mind fair,
Unknown Speaker [41:35]
we’ve your mind trick.
David Ralph [41:37]
We feel your life going forward, then. Is your family going to be part of the business? Will they sort of develop interests? Or are they always going to be sort of solo from it? Are they always going to be Oh, I leave that today because he’s doing his work or can you see a time that your wife becomes more involved as it develops?
Dave Chesson [41:58]
My wife is definitely starting to come Kind of join in and kind of help out. She’s done a little bit of ghost writing for me, which is crazy, because, you know, I’m trying to I’m doing guest posts as well along with my own articles. So that’s really been helpful. And it’s great because I realised that over the past three years, she’s actually been listening to what I’ve been saying, I thought she was just nodding your head, but then she’s responding to things. I was like, Oh, you know, that she’s like, yeah, you told me that you
David Ralph [42:22]
want to listen, this is a key business. This is what you should go for. You’d be a millionaire overnight if you can get that to work.
Dave Chesson [42:31]
Exactly. And, you know, but my kids, they’re gonna be a part of it, they’re gonna learn this, these skills, and if they choose to use it, great if they don’t, you know, okay. But the other thing too is some of my kids, I have three. And, you know, one of my kids might not want to ever be an entrepreneur, but at least they’ll know what that life is like, and they can make that decision and I’m very happy to be able to give them that experience, you know, and to be one of those dads, that’s gonna, you know, tell them look, you know, If you want to go to college, okay, you know, but give me a good reason What is your plan? But if you don’t, you know, I’ll support you too. Let’s, let’s talk about giving you a skill. So you’re going to be able to take care of yourself. And that’s something different that’s different than when I was growing up. So
David Ralph [43:16]
when I was growing up, it was very much like, you know, you got to get a job, you got to get a job, you better sort of knuckle down. And certainly with my two youngest kids, now, I’m very focused on inspiring them to believe that they can do anything. And just Well, this show has come out now. And I’ve had this challenge. And I don’t know if I’ve achieved it, because I’ve only just started it. This is how the weird world works. But you can have a conversation that isn’t actually released to the world till sort of six weeks later, but I’ve set up this global challenge that without any contact and connections and money, but I came get invited to the White House to have a photo taken with Barack Obama and not pay anything to get across there. And I’m Put it out on the online world, I put it on YouTube, I put it on Facebook. I’m posting it, just so that I can instil a belief in the audience, and also my family, and also myself that the bigger the challenges, the easier they are, because you hear that time and time again, but you have this self limiting belief. And I sat there with my daughter the other night, and I said to her, just as I was putting her to bed, you know what your dad’s going to do tomorrow? I’m gonna see if I can get in contact with Barack Obama. And she went, Who? The President and I went, yes, he went, that’s not gonna happen. And I went, how do you know, he’s not gonna happen? She said, Your? Yo, yo, my dad, why would he want to talk to you? And I thought that’s fascinating. But even a 10 year old that is brought up on dreams and fairy towels and the kind of life that kids have already could see it was madness. And so I think I’ve got to break that down. And I think that’s one of my missions in life to try and break down people’s thinking. So they go, yeah, no matter what it is, yeah, give it a go see if it happens instead of having that, why would you want to speak to you?
Dave Chesson [45:08]
And, and the key part is to to make sure that they can then see what you’re doing and your success and then translate that into they can do that too. I hope that my kids don’t ever look at and be like, Well, you know, my dad was, you know, that that’s my dad, you know, that’s something he does, you know, not something I could do. And I really want to break that, that negative poisonous mentality out of him and be like, No, no, no, you know, compound effect here, work hard, bit by bit. Rome wasn’t built in a day, move forward, you can accomplish it, just set your mind to it.
David Ralph [45:39]
And the key thing is Dave, and you you probably agree with this is once you actually start doing something that is mad, the scary bit is as you’re planning and getting it going, but once you actually start doing it, I don’t care now if he doesn’t work, but I hate the fact that I’m trying it will inspire somebody to believe it. If I achieve it, that is a double whammy, that’s brilliant. But if I don’t, I’ve still tried everything I possibly can, which holds you in good stead to move forward, doesn’t it?
Dave Chesson [46:10]
fail forward? Absolutely.
David Ralph [46:13]
Well, I’m gonna play the words now of the man who created the whole show, and he’s no longer with us, but he’s his words linger on forever in a day. And he’s somebody that says, so many profound things that you can’t really pick the best one, but I like these ones. So I’m going to play him again.
Steve Jobs [46:30]
This is Steve Jobs. Of course, it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever, because believing that the dots will connect down the road will give you the content confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [47:07]
So you were raised in Wisconsin, you’re now in Sri Lanka via a submarine or to do your dots all join up, can you look back and actually connect the dots like Steve Jobs is saying?
Dave Chesson [47:21]
Absolutely, every one of them.
David Ralph [47:23]
And does that give you belief to move forward with competence, as he says as well?
Dave Chesson [47:29]
It really does. It’s, you know, I look at the things not not the accomplishments, right? I’m not looking that I was, you know, the mistake as as a young man he was I’m a nuclear engineer, but that’s not what I see. I see the drive and motivation to what it took to gain success. You know, to get through that he double hockey sticks, school. And then I translated that to other aspects you know, it move forward my regimen to life each piece that we’ve talked about in this show, were little things that are now helping me today, you know, to get through and to bring my business to the next level. And it’s that’s what I see differently. And that’s those little old dots. Absolutely.
David Ralph [48:15]
So what was the main I normally say to people? What was your big dog, but when you look back on it, what was one of the major dots that kind of held you back the mental dots that stopped you becoming the overnight success that we all want to be?
Dave Chesson [48:32]
fear? It was the fear that nobody would understand what I was doing. It was the fear that people thought I was making either a selfish choice by following my dream, or a stupid choice by not doing what everybody else had dreamed of, or thought I should do.
David Ralph [48:50]
And do you now look back at that fear and go stupid or do you still hold that in you? Even though you’re pushing past it? Do you still hold it true as a kind of inbuilt value, but you forgot.
Dave Chesson [49:04]
You know, I look at the time I was like, but all of these reasons were coming up as to why I shouldn’t. But now when I look back at that, that was just unfounded it was wrong. I mean, I look at where I’m at now. And it’s, it’s been a great journey and the fear shouldn’t have been there
David Ralph [49:25]
isn’t anything in life that is truly scary, but come at you. This. This is the thing that I’ve been thinking about a lot this week, if you put because there was this guy who was surfing, and this big shark came up and he just like punched in the face. And it was live on telly. And he sort of come out and he was just so being interviewed. So Oh, yeah, I felt like this big shark was behind me and stuff. And I thought, why are you not scared at Vat because that ultimately could kill you. You’re in the water. This big thing could come up and eat you and it’s chopped up. I can understand that being scared. But he didn’t seem to care at all. Now the fact that we can make ourselves look stupid, and try something that fails, that’s not gonna eat you, is it that’s not gonna kill you. So why does it stop so many of us from trying just the fact that, you know, we might come out with echo now face,
Dave Chesson [50:17]
honestly, you know, it’s it’s something that when I get in that situation and I start to think to myself exactly like you just said, usually my wife sets me straight. She’s, but truly, you know, every successful every if you think about every famous entrepreneur, every famous business person, whether it’s the guy who started, you know, Walmart or you know Ray Kroc started McDonald’s. What I see is not a successful person, but someone who took an ultimate risk and succeeded. If Ray Kroc hadn’t have taken this the risks that he did. He lived out of a out of his stationwagon for a while because he couldn’t afford to live in a house, if he hadn’t taken that McDonald’s would not be the global multibillion dollar corporation that it is today. So for every successful entrepreneur, there was there is a risk taker. And that is that’s important as you move forward.
David Ralph [51:18]
Well, what we’re gonna do, we’re going to not move you forward, we’re gonna send you back in time, because this is the part of the show when we’re going to send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young day, what would you like to tell him and what advice would you give? Well, we’re going to find out because I’m going to play the theme tune and when it fades, you’re up. This is the Sermon on the mic with the
Unknown Speaker [51:47]
speed of the show,
Dave Chesson [52:03]
Okay, young Dave, I need you to put the beer down, and the game controller down and listen up here for a second. All right, you’ve got this pressure on you right now. And you’re probably thinking you got to fall in line, you know, and do the things that everybody keeps telling you. But I want you to stop and I want you to listen to your heart. I want you to think about truly what what what are you passionate about? What gifts have you been given? You know, what things do you enjoy what would keep you up at night, you know, out of sheer desire instead of pride or pressure. And look at those things skill. Developing a skill is such an important part. You know, so think about those things. Don’t think about putting another piece of paper on the wall. But look at the things that you want to do define your success and move forward and stop playing the video games.
David Ralph [52:58]
Unless it’s Indiana Jones Lego, you Can’t get enough of that one can you?
Unknown Speaker [53:02]
Are Star Wars Legos that?
David Ralph [53:05]
Yeah, I pride myself of not wasting time. But when my daughter is playing those, I’ll go and let that go. And I’m if I was running around with these little Lego characters, they’re brilliant mommy.
Dave Chesson [53:16]
They really are, I’m not gonna lie.
David Ralph [53:18]
That’s what we need to do. We need to inspire the world to just switch up every now and again and do something stupid just because it’s fun to do. And I think that’s one of the sort of drawbacks of my life. I’m not so focused on developing something, but it’s very rare, but I go, now this is a complete waste of time, but I’m going to do it anyway. Absolutely. Well, Dave, this is the end of the show now. So how can our audience connect with you, sir?
Dave Chesson [53:46]
Well, you can find me on Kindle printer calm, and you can check out some of that crazy artwork I was talking about. Otherwise, I’m big on air at Dave chesson.com. or excuse me at Dave chesson. And those are my two favourite ways
David Ralph [54:00]
We’ll have all the links on the show notes. So thank you so much for spending time with us today, joining up those dots. And please come back again when you have more dots to join up because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Mr. Dave chesson Thank you so much.
Dave Chesson [54:16]
Thank you, David.
David Ralph [54:20]
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