Welcome To The Join Up Dots business coaching podcast With Online Course Expert Rob Cubbon
To subscribe to the podcast, please use the links below:
Introducing Rob Cubbon
Rob Cubbon is my guest on the Join Up Dots business coaching podcast interview today.
It’s with great delight that I get to bring him on to the Join Up Dots show.
He is a man from the UK, who in many ways had a background similar to myself.
A few years back he was working in London on a string of meaningless freelance jobs.
Doing picture research, typesetting and a little design for various agencies.
He knew that he wasn’t stimulating himself.
So in 2006 he set up a website to start his own company in an attempt to do some of this boring work at home rather than in a boring office.
And to his delight it worked, and he worked for someone else for the last time in 2008.
By keeping blogging, creating content and doing web and graphic design work for his own clients, his business grew and grew.
Then in 2012 he came to a big decision in his life.
How The Dots Joined Up For Rob
His marriage failed in 2012, and being inspired by the words of Tim Ferriss he started thinking.
As location independent entrepreneurs were hot news he asked himself the question “Why am I living in London?”
So since September last year he has been mostly living in Thailand as well as travelling in Cambodia, Vietnam and the Philippines.
So does he look back at his life with totally new glasses, and think “Wow, once you start taking consistent action what a life you can create?”
And does he think that anyone can do this, or is their a huge super-talent that he has that no one else does?
Well lets find out as we bring onto the show to start joining up dots, with the one and only Mr Rob Cubbon
During the show we discussed such weighty topics with Rob Cubbon such as:
How he recalls being the type of person that would sit back and complain about his situation, before realizing that it was actually himself that was causing the problems.
Why if you put all your focus into something and go in one direction as much as possible, then amazing things can happen to you.
How he loves the fact that he can simply decide that he didn’t want to work on a sunny afternoon in Prague he can take time off on his own terms.
Why masterminds and having some kind of accountability is an absolute godsend for any entrepreneur, and should be one of the first things that you invest in.
Why it is so important to find something in your life which makes you want to do it time and time again with a passion that you have never felt before. That is how success is built.
How To Connect With Rob Cubbon
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription Of Rob Cubbon Interview
David Ralph [0:00]
Do you have a business that can’t get going or would love to create your own one that works, wants to sleep and is built around the things you love? Well, podcasters mastery is the place to go. To learn the six simple steps to create a business that flourishes connecting with thousands of customers that tell you what products they want. podcasters mastery is the online route to business success. Check us out now.
When we’re young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK David Ralph
David Ralph [0:48]
Yes, hello there. My listeners. This is David Ralph This is Episode 435 of join up dots and bases. This is a bit of a common Fame at the moment, I seem to be special spending a lot of time with Englishman who don’t want to be in England anymore. They seem to be a running away. I don’t know what it is about us. But I’m going to get to the nitty gritty of that because I feel like I’m the only one left basically it’s going to be turn out turn off the lights David if you happen to leave. But of course I’m not going to. But it is we have great delight that I get to bring on to the show a man from the UK. We in many ways had a background similar to myself a few years back, he was working in London, on a string of meaningless freelance jobs doing picture research, type setting, and a little design for various agencies. He knew that he wasn’t stimulating himself. So in 2006, he’s 2006 I’ve got sex on the plane 2006 he set up a website to start his own company in an attempt to do some of this boring work at home rather than in a boring office. And to his delight, it worked and he worked for someone else but the last time in 2008. By keeping blogging, creating content and doing web and graphic design work with clients, his business grew and grew. And then in 2012, he came to a big decision in his life. He’s marriage failed and being inspired by the words of Tim Ferriss. I think a few of us actually Tim’s got a lot a lot to be blamed for and location independent entrepreneurs. He asked himself the big question, why am I living in London? So since sep tember last year he has been mostly living in Thailand, as well as traveling in Cambodia, Vietnam and the Philippines. So does he look back at his life totally new glasses and think wow, once you start taking consistent action, what a life you can create. And does he think that anyone can do this always in a huge super talent that he has that no one else does? Well, let’s find out as we bring on to the show to start join up dots with the one and only Mr. Aunty English himself. Mr. Rob Cubbon, how are you?
Rob Cubbon [2:50]
I’m very well David thank you very much for that introduction. I I am speechless. I don’t know what to say. So you’re gonna have to just keep talking. What will I just compose myself here?
David Ralph [3:01]
I’m going to fill in the blanks there for you, sir. And I don’t know me. I have to be honest. Out of 435 episodes. I don’t normally get straight into sex talk in the introduction. But yeah, you bring out of me. I think it’s your attractive look. And your English dulcet tones. I think you might be turning me, sir.
Rob Cubbon [3:21]
Whoo. And we’ll have to wait for Episode 436 for that thing.
David Ralph [3:27]
Okay, well, we’re gonna move on, we’re gonna move on. So you are in Prague at the moment? You’re not even in Cambodia, Vietnam and the Philippines? Did you look at your life and kind of go? Wow, wow, what a turnaround in four years? Or was it all becoming a bit Matter of fact to you now?
Rob Cubbon [3:42]
Yeah, that’s a good question. Well, it has to do with that intro, you know, can anyone do it? I’ve got to say an unequivocal Yes. And anyone can can do what I would have done. And I don’t I don’t look back on my life that much. Actually, I tend to like to concentrate on the present. But again, going back to your intro, definitely taking action helps. And the probably the the result of it was thrown at the first you know, but once you build up momentum, then things really start happening because I have had a business now for nearly 10 years. So yeah, I look back and think I think Wow, very occasionally, but I don’t like to indulge in, in looking back. I like to live in the present. And, and very grateful for what I have. Because as you say, I do travel a lot. And I do what I want when I want and it is a huge, huge, huge, amazing thing in my life. So I’m very grateful for that.
David Ralph [4:45]
Well, you don’t really need to be grateful because you’ve bought it on yourself, haven’t you, you’ve done that by taking action. And so many people want to have your life, but then by would rather go down the pub on the Friday night and just talk about it more than actually doing it what we did used to be like that, because my life being surrounded by people on a Friday night in London pubs would tell you all these big dreams, but not moving about it.
Rob Cubbon [5:10]
Yeah, I was absolutely that sort of person David and for a long time for many years. And I was probably one of the worst examples of that sort of person. Talk about going down the pub. I mean, I was I was down the pub every every night, I was drinking every night. And I actually I don’t think I did that too much. Maybe a little when I was younger. But and but in terms of the sort of negative Talk, I’m going to do this, I’m going to do that. Or if only this happened to me, then then it would be okay. externalising all my all my shortcomings, which were in fact, my shortcomings. Instead of looking inside and working out what’s going wrong. And acting on it. I was the worst. I was the worst at that and and for a long time as well. So so there’s the there are lessons to be learned there.
David Ralph [6:03]
So is the lesson that the answers are within? within you? Do you need to start looking in yourself before you can start looking outside of yourself?
Rob Cubbon [6:11]
I think so. I think so. Definitely. That you look, I mean, I can get all spiritual on you now that I was listening to the Dalai Lama. And he said that somebody asked him, How do you get world peace. And he said, he said, You have to find peace within yourself. And then you have to find peace with you and your closest companions. And then you have to find peace with you in your community. And then you have to find peace in your in your country, and then you find peace in the world. And I don’t know how I can connect that to my life. But I looked inside myself and just suddenly just just gave my my inner soul a little kick up the ass and say, God, you’ve just got to you stop complaining, because you haven’t had it that bad. There’s loads of people out there that’s had it worse than you. And and you’ve got to do something. And and it took a while It took a while to to work out what what? Something that I could do that, that would make me money in my spare time. And find that enjoyable. But it definitely the first step was was having a word with myself. And and just saying, you know, just say leave, it’s up to you, you you try, try, try, do something and see if it works, you know, instead of instead of blaming everything on everything else, or other situations or other people. And I wish I come to that point slightly, slightly earlier in my life.
David Ralph [7:42]
But I think we’ve all lived that way. I know, I’m certainly light. But I look back at my life now. And I think I had it all. I had all the skills to do what I’m doing now. But I was just kind of not bringing it together. Somehow I would go in. And for example, my life is pretty much I come in, and I record episodes, I edit episode very, very quickly. If you listen to the shows, I record videos, I do training, I do coaching is all I was doing for corporate life. But I wasn’t being paid off the amount for it. And I wasn’t enjoying it as much. So I had all the skills and talents. But I didn’t bring it forward. Well, when did you realize actually what you were doing was the true money, that the kind of stuff that when it was on your own terms, you actually enjoy doing it. But when somebody was saying to you, or want you to do this, Rob, it was a bit brutal.
Rob Cubbon [8:34]
Yeah, I mean, it’s exactly the same for me, I could have done it so much earlier. And I look back and think, Oh my God, why was I so stupid? Why didn’t I do earlier? It’s really difficult question. I think I think it’s the mindset. I was brought up in a very traditional family, where certainly my mom and my dad had had jobs and you know, salaried jobs for life. In fact, my dad was a civil servant. So he could say, had one job and all of his life. So maybe I was coming from that background. I also had a very sort of negative attitude towards entrepreneurs and business people, which was terrible. And I look back on it,
David Ralph [9:18]
why was I Why did you do that?
Rob Cubbon [9:20]
Because I thought they were MONEY MONEY grabbing bad people. I it’s, it’s just terrible. I know, I don’t know where I got that from. And you
David Ralph [9:31]
don’t believe that now?
Rob Cubbon [9:32]
No, I think some of them might be but I think not all of them. I mean, it’s just a mindset thing. I had a terrible mindset about money and a terrible mindset about myself. And a terrible mindset about other people. And it carried on for a long time. And and some of it I can understand but some of it I I can I’ll fail to explain to you. But you get what I’m where I’m coming from the sort of Oh, god, it’s not for me. That’s for other people and, and sink sink my head into my beer and, and poor me Poor me. Poor me another drink. Yeah, I
David Ralph [10:15]
I agree with that. Totally. And I think the journey that I have been on was self limiting box overweight, I can see it now. But I used to think that money was hard to earn. And now I know that if you consistently work towards something on your own terms that plays to your own strength and touches enough people, but money isn’t, and I’m still working through that process. People offer me money to do stuff, and I kind of go yet, thank you very much. And I reached out tentatively, you know, like that, that Gizmo character form I’m Gremlins use, the little furry hand would come up and snatch things away. And I’m like that with the monetary value that people are giving me because I’m still going to in my head, but hang on, you can earn as much in four hours as I used earning a year. That can’t be right, somehow, but money isn’t hard. If you play to your super talents, does he? Rob?
Rob Cubbon [11:07]
Well, yeah, I completely agree, you know, constant constant effort in some sort of arena whereby you’re interested in, in interested in it even tangentially, you know, because I just just put myself into the graphic design, and then web design work. And slowly but surely, it was just 10 times more interesting, because it was my business and it was my clients and, and I’d love to do a good job for them. And, and other things came from it, because I mean, now I get similar to you, I get paid for training, and I get paid passive income. So my attitude to money is completely different. You know, it’s we, we had the attitude that you had to work hard for an hour to earn a certain amount of money. And if you’re very good, you know, your hourly rate would go up. And and now was the mindset we had the net and and that’s completely different now. Whereas you’re building assets that will pay you over a period of time. So so you know, there’s no sort of hourly value for your for your time what the fact there is, because you can, you can add up your effective hourly rates, which is something else entirely, whereby you just divide the amount of hours you work in a day, by the amount of money you would earn in a year, sorry, you divide, divide the amount of hours in the year that you work by the total in the next your effective hourly rate, but there is no sort of time for money. And money is is is different. Now. You’re right, it there, it’s a different commodity. And I don’t think of it in the same way and and I just concentrate on providing value, and I know that the money will come awareness, it’s before I was just working an hour not get paid, whatever, how many dollars, you know,
David Ralph [12:57]
you said something really interesting, just before we started recording, and you’re in Prague at the moment, and you come rushing in a bit flustered because you’re, you’re you’re late you you have your own timescales. Now, is that difficult to be an entrepreneur, when you can be so flexible? Did you find it easier in many ways to know that you’ve got to be at your desk at nine o’clock, you gotta catch that train at 10 to eight, you’ve got to you’ve got to you got to how do you sort of balance it when you’ve got that flexibility?
Rob Cubbon [13:27]
I’m very good. I, I’m lucky in that respect, I, some people need the structure, I’m one of these people doesn’t need structure, I’m okay. You know, if I if I want to take the day off and walk around progress, it’s a nice day. I don’t need to worry about doing the job. Because I know I love the job, I love what I do so much. And if something needs to be done like a client job, then I’m going to do it, there’s just no way that I won’t do it. So and then the work that I have to do for life. So I write books, and I create video courses. And that’s sort of there’s no structure there, I’ve just got to do it. I don’t find it that difficult, because as I say, I love the job. And as I think the most important thing I found is to use accountability partners and mastermind groups, and some sort of accountability from peer to peer groups and other entrepreneurs. And that can help you because you know, you say like, you’ve got to get it. You’ve got to get this book done. By the end of the month. You go Okay, and this guy kicks your ass about it. You know that that helps. That’s that’s the only thing that that I employed to help me. Otherwise I have no problem. Just I have no problem. I just do the work. No problem at all. I never sort of worry about Oh, I’m working too hard, or I’m not working hard enough or I’ve been doing so long day is just second nature to me.
David Ralph [15:02]
Yeah, but it’s second nature. But it still sounds like you are sort of rose tinted glasses, you you can still see that you have got that sort of lifestyle that is utopia for people. The fact that you can go Yes, lovely day in Prague, I’m going to go for a walk around that you can only get that by building towards economy. And that’s the message I get out to my listeners. You might hear all these episodes where what companies saying, Yeah, I can choose when I go, I can do this. But it didn’t happen overnight, did it?
Rob Cubbon [15:31]
Oh, no. I mean, yeah, you’re right, I probably am getting closer about it. Because it because I have been doing it for a long time. Even in even when I was living in London, I you know, hadn’t haven’t worked. I haven’t gone to a job since 2008. So it has been a long time. And it has, I’ve done a transition. I touched on it earlier, I’ve done a transition from earning active income to earning passive income. And I know I do both. My business has been going on for nearly 10 years. So I do have a lot of background. And there’s a lot of stability there in my business. So I it’s probably pretty has built up over the years. If you go back sort of 567 years, then I’d be more chained to my desk in London, and doing client work which needed to be done that day, or that week or something like that. So it would have been more of a traditional. Obviously, it wasn’t that traditional because I was working from home. But I would get up and work on the computer during the day and be in contact with clients and get paid and chase invoices. Whereas now it’s a little bit different I am I’m all over the place, traveling around and going to different places. And I can work where I want because I only need to create video courses and ebooks and and and I outsource and talk to some people who work for me and do more outsourcing. So the business has changed. In fact, I’m probably doing something completely different everyday than I then I did a few years ago. So yeah, it’s it’s taken a long it’s gone its own path. And it was a different type of work at the beginning to how it is now however, I loved it then and I love it now. So it’s it’s just all good. If that makes sense David
David Ralph [17:35]
he does. He does. And I think the journey that I have been on is a bit me and you this is like quid pro quo. But we have got similar backgrounds in many ways. And the first year of doing join up dots I didn’t assess and understand how much background work it took to do it. That was the first thing I just literally bought. This looks fun, you have a conversation, you record it, you throw it up. And that’s job done. Wrong, it was all the other stuff. But I look back on it now. And because of that other stuff that toughened me up, that made me get better and better at it because I had to push through to where now we’ve got podcasters mastery, we’ve got about three or four different platforms, all built from that first year of oh my god David, what have you done, you was in a cushy job in corporate land going there at nine leaving at five. And now you’re working 22 hours a day looking like death and almost killing yourself? Is it the same review? Rob? Is it that you are now in that position of comfort? Only because you’ve toughened up and because of our hard times you become an expert because you push through it?
Rob Cubbon [18:45]
Well, I think you’re right in, in in everyone’s journey for business, they tend to have a sort of difficult couple of years. And I’m not so sure but I think I was incredibly lucky is what is different, slightly different about you and is that you had proper jobs in corporate, whereas I was freelancing, right? So I could go into offices in London and work maybe two days a week, or three days a week, or I’d work a week and then have a week off. Because I just get paid. I was just temping literally temping. So the difficult part for me was, if it was difficult, was working half and half, I’d work half corporate, which was kind of tempting freelancing, and half at home, doing my own business. And I did that for two years where, and by the end of the two years, the business had reached a certain level where I was comfortable to never go and freelance again, which was an easy decision to make, because I absolutely hate it. That’s what I really hated doing. Now, during that time, okay, I would have made mistakes I was, I remember, God, God’s got memories of losing a client, back then, which was sort of 20% of my business. And, and that wasn’t great. And I made all the mistakes that but I did have the cushion, and everyone else has this cushion. I could always go back to freelancing, I could always just pick up the phone and ask people if they wanted to give me a job if if the if the really the the floor fell for it, you know. And but having said that, you’re right, I had I, you know, I learned almost mistakes the hard way running a design business running a web design business. And then I went on and created products around all of the mistakes I made, and how I how I sold them, you know, so all my, a lot of the stuff I’ve written is how to deal with clients, and how to make sure you don’t lose your best client. You know, so I think that was the period of you’re talking about the, you know, that was difficult. In I did work hard. But, you know, if if all goes wrong, what’s the worst thing that can happen? You go back, you go back Captain home to you to your ex boss, but you probably just go and get another job, you know. But I, I agree with you. I understand what you were talking about that the early days there.
David Ralph [21:22]
I’m going to play some words now. But it’s going to take us seamlessly to the second part of our conversation. And it means so much to that moment that you’re in when you’re in that freelance job. And you’re thinking, no, I’ve got the skills here. I can give it a go. But you haven’t got all the answers. This is Jim Carrey.
Jim Carrey [21:38]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could you survive. I learned many great lessons from my father, not the least of which was that you can fail what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [22:05]
Now, we seem to all have that in our life. But our parents are quite conservative. They were in a job for life like you say, Now, you you’re doing something very Jim Carrey there, you took a risk on doing something you love. But as I asked to some guests, did you know you’re going to love it before you did it? Or have you found out that you were you love it because you were doing it?
Rob Cubbon [22:30]
I knew I’d love it more. I knew it would be good. But I didn’t know how much. I love it even more than I thought I would.
David Ralph [22:38]
That’s a brilliant answer, isn’t it? Because that means that the surprise factor is still allowing you to feel the wow factor.
Rob Cubbon [22:48]
Yeah, I didn’t know how flexible you could be as an entrepreneur, you you are your life as an entrepreneur in 2015. You can start if you get bored doing you can try something else. It I never thought of that 10 years ago. So it’s even better. It’s even better than I thought.
David Ralph [23:09]
Now, you obviously started on this journey in 2008. And as you openly said, on your about page, which I bought into the introduction that your marriage failed in 2012 was fat a combination of you changing as a person wanting bigger things and just becoming not the ROB that you were when you got married?
Rob Cubbon [23:29]
No, it wasn’t. It wasn’t that David at all. I mean, I think it was it was going to happen anyway, it was one of those things. We You know, it was Yeah, it really just happened. I remember thinking the funny thing was that being so into my business, I was a little bit worried when I when the marriage failed, that the bit that my business was going to fail, I was going to just lose it and and hit the bottle and the business was going to go down with with the marriage. However, no, it had nothing to do with it. It was it was completely separate. It just happened, unfortunately. But we were Yeah, I don’t regret it. It’s one of those things. I’m good friends with the ex missus and it’s all good, you know. But the business was just, I’m just very I’m just very into the business. And it just it just seems to always work as as long as I’m into it, you know?
David Ralph [24:36]
But has it made it easier for you not having your missus around, but being able to be totally location independent and not selfish in a way of just operating how you want to operate because you’ve got clients that sort of nurture and you’ve got an A business to grow. But the ability that you can do things on your own terms. Is it easier being a solo person in an entrepreneurial world?
Rob Cubbon [24:59]
Oh, yeah, that well, that’s definitely the case. So obviously, I was, you know, in 2012, when I was married, I was doing exactly the same thing is 2013. Obviously, I had, I had to hang around the UK for quite a long time after that, but to sort things out with the house and everything. But as I had been reading, reading Tim Ferriss, and a lot of location independent entrepreneurial blogs, and there was only one thing I was going to do when after my marriage failed, and that was to travel. Because there was absolutely no reason to be in London. My clients. My clients were always all around the world. And so it’s funny. I don’t know how that happened. I didn’t. I do have clients from London, but yeah, you don’t need to see them. They’re quite happy. They’re quite happy emailing, you know, they don’t care if you’re in Thailand or or Tilbury, you know, so, I was Yeah, I was cut free. And my life yeah, i i i do have I am very flexible and obviously if I was married at the moment, I the flexibility would would be less however, you know, you meet I meet a lot of people on the road. A lot of people doing this and they are couples with kids and single people and, and anyone can do it. However, yeah, I you know, obviously, obviously I am extremely flexible, being big being not married at the moment.
David Ralph [26:32]
I think that’s the first time that Tilbury has ever had a name in any of my shows. So where are you originally from? La Where was the Little Rock cabin running around?
Rob Cubbon [26:42]
Oh, well, I’m from Kent, in a place in a village near a pallet wood Tunbridge Tunbridge Wells area.
David Ralph [26:51]
So you’re in a quite posh area you grew up in posh land.
Rob Cubbon [26:54]
I am incredibly pushed David didn’t didn’t you didn’t realize
David Ralph [26:58]
I could sense that could sense that right from the first moment I spoke to you because that is a very nice area. That’s where people you know, look forward to going to live sometime down a down in that area. If anybody doesn’t know that sort of following along the River Thames and if you go one side, and sort of move your finger along, you’ll come to where Rob’s talking. And if you go to episode that’s where I’m at all so I’m he’s got the pop side and I’ve got the kind of slightly common side
Rob Cubbon [27:24]
well, sex isn’t that bad this and very nice place. The other side of the river we were putting down and we’re putting down your up south and don’t see. I’ve never been to South End, but it’s by the sea. I’m sure it’s very nice. Have you never Well,
David Ralph [27:42]
next time you do you decide to come back to the UK? I’m gonna let you in. I’m gonna have a word with customs and say no, all the bad things that he thinks about the United Kingdom. That’s why he left. He just wants to spend a day with wearing silly hats and donkey rides in Southend on sea.
Rob Cubbon [27:57]
Oh, yes. Well, I’d like city had some Tokyoites
David Ralph [28:01]
were made were made up. I’ll take you on a tour down there. So how do you get your clients because I think that’s one of the things that a lot of people who are wanting to go entrepreneurial, are frightened about. There’s that self limiting thought of there’s only one client out there, I need to find that person causes, there’s 7.8 billion you could tap into. So how do you do it?
Rob Cubbon [28:24]
Well, how I do it and how people should do it, it’s probably two different things. And I’ll tell you the way I did it, because it’s very, very important. The way I found clients was by creating valuable content on a website that was very, very specific. In fact, I called I used the terms freelance graphic designer London, and just about every blog post post, I could think up, you know, I’d think how much should a freelance graphic designer in London be paid? What does a freelance graphic designer in London do, until I couldn’t think of any more more titles and more more titles, a blog post, and in three hours graphic designer in it, but you get the idea? Yeah, I was trying to rank in Google for freelance graphic designer London, and I did in 2000 678. So I can’t remember the exact dates, but I was very, very close to the top on the first page during that time. So I managed to pick up a lot of clients. As you might imagine, in those days. Now, Google’s algorithm has changed, it’s not quite as easy as it used to be. However, I would advise everyone listening to this show, if they’re not already to create valuable content, like David is doing, for example. And creating free valuable content on the web and putting it up next to your name or on a website is just one of the best things you can do. Because it will just give you authority, people will remember you and certain people, it doesn’t matter who because you only need a few clients, but certain people will look at you think you’re doing a decent job on your own website and give you a call and say, could you do this job for me? And that’s exactly what what happened with me. However, it it, you know, I think going out to meetup groups, putting yourself out there in entrepreneurial settings. So I use meetup.com all the time. In fact, I’m going to meet up and I’m coming back to London, actually, you think I hate the UK. But
David Ralph [30:25]
we know I know.
Rob Cubbon [30:29]
Everyone everywhere is just got it. Good and bad points. And UK in the winter. Not so sure. But yeah, so I’m going to meet up on Monday, in London. And I love I love meeting other entrepreneurs and you can get work through that as well. Because people pass on where they remember your name, they remember your face and they know what you do. And so they give you work. And it going going for your own initial contacts as well is another route you can go but all those things I would try everything I mean that the thing is if you’re looking for freelance crack clients, and you’re doing whatever web design my case, but you could be doing copywriting copy editing, coding, or thought and translating or anything that you any service you want to provide. You only need to find a few of them to be able to have a decent amount of money a month and and just to get us get the ball rolling. And and and if you do a good job for them, then they’ll come back for more and and the best client is is the recurring client. So that I hope hopefully that answers your question for your listeners David
David Ralph [31:44]
right now. Absolutely does. Now the interest with me on my side of the fence is that podcasting i think is the way to go now. And I’d be interested in your point of view on this. Because the fact that Yeah, with a blog post and a website, you have to rank by keywords. SEO is a totally different ball game, to when you was talking about with the power of podcasting. I did a conference yesterday in San Francisco. And it was all about having a business having a platform, but using podcasting to actually find more audiences and build up that communication with them being out to find out the problems, the issues that the people that are interested in your content have, which then ultimately you develop content for and products and you can sort of sell it back to them in a way. podcasting, I know you’re on a lot of podcasts. But do you have your own show? Is that something that you’re thinking of doing?
Rob Cubbon [32:39]
No David I tried podcasting a couple of years ago and it didn’t go well. And I’ll probably probably good idea to tell you why it didn’t go well. And I i’ve niched it down too much, I thought it would be a good idea to niche down. So I tried to find other freelance graphic designers who set up their own businesses I saw. And I found it quite hard to find them. And it petered out. And I think I think to answer your question, you need to find you need to build content. And I think you need to find the content that’s right for you. I think podcasting is right for David Ralph I think we can both agree on that. And it’s it’s possibly not right for me. Video Tutorials is something that I’ve done a lot of and so that that works for me also put blog, blog posts, I been doing it a long time, and I do enjoy writing, so and I also write books. So those two things that work for me, for other people, they might be great at going out there with a video camera and doing stuff to the camera, which is not what you want to see me doing. Other people will be great at longer form wordy content, and when you do
David Ralph [33:54]
your online courses, you don’t sort of just looking to camera and talk when?
Rob Cubbon [33:58]
No, I do screen casting. Okay. Yeah. So that that’s just something I built up. And I enjoy it, I enjoy watching screen casts, I find them very educational, I think, you know, just seeing people what they do in their computers. And, and so I I like that. So that’s the content that works for me, or one of the this streams of content that works for me. But anyway, whatever you want to do, I think it’s got to be something you enjoy doing. And that you can put out consistently. And and that that will give you the reputation and the eyeballs, or ear lobes, whatever.
David Ralph [34:40]
Yeah, it is. I know Darren Hardy read that book out a few years ago, and I’ve never read it, you don’t need to, you just need to understand the cover the compound effect. But I’m really focused on that at the moment and a lot of my content that I have been producing, especially my kind of blog posts and their LinkedIn posts and stuff that you you write and you sort of get your name out there has been about that, that factor, you just said, consistency, you do something enough, you naturally will get better at it. And if you get really good at it, you start to get noticed. And that’s when it starts going your way. And at the beginning, it is literally you are just growing the roots, you can’t see what’s happening. It’s down under the ground, and you just feel like nothing’s occurring. But suddenly, when that first little chute appears, and you start watering it and you start looking after it, that’s when people go, Oh, what’s that over there? And they take an interest. It’s flippantly easy in a hard way, if that makes sense.
Rob Cubbon [35:36]
Yeah, it’s a very easy solution is a very easy thing to explain. But it’s very difficult for some people because they don’t see the immediate ROI, you know, they don’t they want to do something and see its effect. However, if you start creating content, you won’t see the effect it will be compound over a period of months and years. You know, somebody might have read, somebody gets in touch with me said, I read your blog post four years ago. And and and I’ve been following you ever since and and you know, you don’t know that person is going to be a customer of yours in four years time. But is that long term. However, if you keep at it, it you know, the the, the results of it is exponential, so it will get better and better more quickly. After a few months and years.
David Ralph [36:31]
It was the sexy stuff for you, Rob, when if you woke up in the morning, and you went, right? Okay, I’m just gonna do that nice. The thing I really love doing more than the others, I could do a course I could write a book, I could go for a walk in Prague, I could do anything, what’s your big sexy stuff?
Rob Cubbon [36:47]
It’s probably similar to what I was just talking about it the sexy stuff for me is creating something and having an instant effect on people. So I write a book and people email me and say, that book has changed my life.
David Ralph [37:02]
And what about when they write to you and go, Rob, you’ve screwed me up. I’ve read your book, I’ve followed your actions. And now I’m living in a cardboard box under a bridge in Essex.
Rob Cubbon [37:14]
Luckily, for me, that hasn’t happened. And the worst thing that happens is, is a customer has bought a product on my website, and there’s been an issue with it and they can’t access it. And that thank God hasn’t happened too many times. But yeah, I’m pleased to say it’s usually the former rather than the latter.
David Ralph [37:37]
Because if you look at some of my emails, I used to respond to people in the early days, and I found some of them the other day. And so sort of like two years ago, I was kind of very, very expressive in a in a free flowing way. Now I realized, hang on, this guy is asking me something. And there’s responsibility here, where there’s power comes great responsibility. I become like Spider Man, somehow, I realized that I gotta be very careful with what I say, I’ve gotta be very careful. What I say on the mic isn’t too out there that somebody goes and does something daft because you just don’t know where he’s landing. And certainly with the emails I had, and the email through LinkedIn today from a guy asking what he should do his life’s changing direction and all that kind of stuff. How do you respond to that? Because I bet with your profile, now you get the same kind of things. How do you sort of go this is good information for this guy basically going to be valuable? And no, oh, I’ve just told him to go and run off a bridge.
Unknown Speaker [38:35]
Rob Cubbon [38:36]
I don’t worry about it too much. So So I think what I’m, you know, what I say to people is, is pretty sound like, for example, I would always, I would always say I never tell anyone to leave their job without knowing everything about their situation. So I never just go out there and say, leave your job. But I’d say, you know what I was talking about earlier, I’d say somebody who was unemployed, I’d tell them to get work on the side in the evenings and the weekends. Some people are really weird and wake up early in the morning. But you know, you just just do it in your spare time and see if you can earn money in your spare time and after a while, see if that approximates to your corporate salary. And that’s just good. Good advice. So I don’t really worry about that. But I do get Oh my God, I do get emails that are sort of like 500, 600, 700 words with people’s lives stories, telling me all sorts of stuff. And and because I
David Ralph [39:34]
told you marry me at the bottom. Rob did I
Rob Cubbon [39:38]
know I haven’t know I’m yet to get there usually from men. But I yeah, yeah, well, you know, and they can they can take a long time to respond to because you do have to sort of think about your your response. And that is becoming a bit of an issue with me as I get more and more of these emails. However not I kind of, I think it goes with the territory. And I’m just very careful with the advice. And to be honest with you, David I’ve been this is the benefit of blogging. Because I’ve written every question that I get, I probably written an article about it anyway. So I can just point them to the article. And I’ve already sort of formulated my ideas about it. So I can I can give an answer quite a good answer quite easily, because I’ve already written about that subject. So that that’s another way that blogging really helps you.
David Ralph [40:35]
So you are very Tim Ferriss, because I remember he wrote a kind of frequently asked questions and answers thing to his website, because he used to get all these stupid questions all the time, and good questions, and just was repeating the answers constantly. So you, you’re quite Ferris he on you.
Rob Cubbon [40:51]
Yeah, I mean, I said that book has got a lot of a lot to answer for. Yeah, I mean, the whole point of the whole point of mine business is creating a community, getting questions, answering those questions, and using the answers to those questions as products as free content on one hand, but paid content, on the other hand, and that, in a nutshell, is what I’ve been doing these last few years. Because if you’ve got a community, if you’ve got a conversation going, what you’re hearing the words you’re hearing from the customers or from the emails, they are people saying to you build a product from this, and I’ll pay money for it, you know, so it’s, it’s it’s market research, very valuable market research on one hand,
David Ralph [41:41]
that’s the thing that I look back on, if you listen to my first 200 shows, it was just me game. And it was out there, there wasn’t a great amount of call to action. I used to get sort of a few emails here and there. But once I hit about 300 shows, yeah, it wasn’t that long ago, I started to think to myself, yeah, it’s the community, it’s that ability for people to actually contact you. And I have become a lot more open with that. And subsequently, I got a little bit bogged down with it. Because once you turn that tab, it starts coming in your direction, button, it’s great as well, isn’t it and the fact that you can have people across the world, sending you these heartfelt emails or voicemails, and I get loads of stuff, I get a lot of freebies as well, which is very nice. I used to work in corporate gig for years. I never got any freebie. I didn’t even get a bottle of tip x from the from the stationery department. I got nothing. But now I’m doing this. I get books and stuff all the time. I’m another thing from you, Rob. I’ll be honest, but everything else has been very nicely received.
Rob Cubbon [42:44]
Okay, I have to send you a copy of my new book.
David Ralph [42:48]
Yeah, the DVD of the beginner’s guide to building bridges and networking in the United Kingdom. That’s what I want.
Rob Cubbon [42:56]
You I think you’re probably doing it very well. I mean, yeah, it is time comes seeming, if you do get these emails and you say, Oh, my God, how am I going to answer that one, however, it’s the communication is gold, it is pure gold. And you know, you’re doing something right. If people are getting in touch with you in that way. And you, you learn how to, you know, you learn how to throttle it in that you, somebody has a thing at the end of their email saying this is this email is only three sentences. If you want to read why click here and you get a link. And then there’s a blog post explaining how how busy you are, and you apologize for any writing three sentences in your email. And that that works very, very well. So you pick up these, these ways of throttling the communication. But you you’ve got to keep it open, I think you’ve got to keep the channels open. Because that that that is, you know, pure gold in terms of market research.
David Ralph [43:57]
The biggest CPF for me was vocal who have used vocal
Rob Cubbon [44:01]
know was that
David Ralph [44:02]
you go on to Vocaroo, and you basically just talking to a microphone and you record these voicemails and just send it off by Gmail. And off it goes. And so my listeners will send me emails, and I will respond just like I’m doing now. And I can talk forever in a day. And it’s great. And I can do these really sort of lengthy responses and send it back. And it’s brilliant, because it builds up that personal connection that I’ve actually taken the time and effort. Now don’t tell any of my listeners, this is actually quicker to do it by typing it fortunately, as well. No one else is listening to this. But um, I used to type out war and peace and it would take me forever in a day. Now you can just talk into it, Boca moo.com it is a lifesaver.
Rob Cubbon [44:43]
I can see how that works for you Vocaroo. I think about using that I use Boomerang, another tool, just between you and me as well, no, nobody’s listening. But you send an email, and you get an email, you send it and you send later. And it leaves your inbox A week later. So the person gets a reply A week later, instead of immediately. So you take it away from your inbox, you don’t have to think about it. But the conversation won’t start again for another week. So that that’s another good little tip there.
David Ralph [45:21]
Yeah. And Another good tip is I haven’t recorded any of these shows, I’ve just taught a Filipino to speak with an Essex accent. And virtual podcasting, that’s the way to go. I’m out and about I’m having a lovely time Not at all.
Rob Cubbon [45:35]
Good. Well, I can congratulate you on your accent, it’s almost perfect.
David Ralph [45:41]
I’m having a bit of a breakdown. I don’t know what’s happening to me. But I’m going to play the words of Steve Jobs This is a man who really did have these ups and downs throughout his career. But he has left his mark, he’s legacy. And he’s left these words. This is Steve Jobs
Steve Jobs [45:54]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [46:29]
So how much did you believe that your dots were going to join up down the road? Or was it just pure faith and see what happens?
Rob Cubbon [46:38]
I just when I started the business, I knew it. I knew it was the right thing to do. Yeah, actually, it was really a gut gut thing. Because my several people around me would would have question that I didn’t talk to my family about it. And I didn’t talk to my friends about it because I I needed to do on my own. Lots of people would just question Why do you want to work at home, you know, people don’t understand that. And it’s quite important not to listen to them. If your gut is telling you to do a certain thing, then you definitely should do it. regardless of the fact that other people will say you know that stupid, and that’s definitely the case with me. That
David Ralph [47:22]
you can sit in your own depends at home current you’re working. You can’t do that in an office. I’ve never been able to do that in an office even after the Christmas party.
Rob Cubbon [47:31]
was some people don’t don’t like the idea of you and your underpants. So, you know, some people will say that’s, that’s strange. You know, I like the freedom. And and, and, you know, sitting in your underpants is great, but I’m not in my underpants. Now. Just I’ll just put that on the record.
Unknown Speaker [47:48]
David Ralph [47:50]
And since we’ve been speaking, Rob, I slip them off. I’m not gonna go there. I’m not gonna go there. So what is your big day when you look at your whole life? And suddenly you entrepreneurial part? When was the moment when you thought yeah, I think this is here. I think I’ve found my thing. My super talents have come together.
Rob Cubbon [48:09]
Oh, my God. I haven’t heard that question before. That’s, that’s a real difficult one with you know, would it have been in when I started the business? Or would it have been when I finished work? Or would it have been when the passive income started rolling in? I, I don’t know David I you stumped me. Well, you know, what, what do I say? I think I think probably right at the beginning, when I first started earning money from home, I should think that would be that would be the point that I said to myself, This is good.
David Ralph [48:47]
Because it is fascinating. You have that big.in your life. And you realize looking back on it, which is made up of hundreds of little dots that previously joined up into that one moment. But when it hits, I remember hitting for me on episode 100. I’ve done 100 shows, and on episode 100. And I’ve sort of said this story before I had the guy on the show Mr. Michael O’Neill, who was the guy that I was actually listening to when I thought I could do this, I could do a show. And after that moment when I’ve had him on the show, and I thought I’ve achieved something here, I’ve actually joined forces with the person who inspired me, that was my, that was my dot when I thought yeah, this is up to me now to make it what it is. But certainly, this is what I want to do for the rest of my life. And to be honest, Rob, I don’t know if you find this bad when you find that one thing, and you keep doing it, keep doing it, keep doing it, you realize that instead of getting bored of it, you actually start to love it even more. It’s bizarre, I’ve never had this before on anything, I’d always sort of lose my mojo somehow. But I could literally do this time and time again. And I think because of that enthusiasm, it comes across on the show as well. And I think because people here but I love doing it, they come back to mean sort of vast numbers like they’re doing I think it’s a when when you find your being, you give it your all show your passion and people respond to that somehow
Rob Cubbon [50:10]
really, really resonated. Something you said just really resonated with with me there because you said I was paraphrasing here, but you can I was worried that I lose my enthusiasm, because I’ve lost my enthusiasm for everything I’ve done in the past. And I really, I really, that really resonates with me because I remember thinking, Oh, this, this, this is going really well. This this, this isn’t gonna last, you know, because something will happen and I’ll lose interest. But there has never been any sort of no moment, no one moment where I’ve ever lost interest in what I’ve done. And if things if things are going against me, I found it challenging and everything but yeah, I’ve never, I’ve never seen worried about this. I’ve worried about the Mojo going but the Mojo just has been solid and consistent. Ever since I started working from home 10 years ago just
David Ralph [51:11]
gets bigger and bigger, doesn’t it? That’s the thing. You find your mojo. Find Jeff super talent, you work hard on it, you get better and better and better. When people start noticing you. When you think oh, this is good. It’s going the right way. Your Mojo gets bigger, and you keep on going keep on going. And I think that anyone out there listening? Yes, Rob’s talking about his online courses. And he’s writing, I’m talking about podcasting. But it can be anything, it can be anything, if you become good enough at something, you will want to get better. And I think that’s the win win, which you don’t really have in corporate world. I never had that. Even when I was a financial trainer. I used to stand up and do the do but because it was other people’s content. It never fulfilled me as this has, because this is literally my passion.
Rob Cubbon [51:56]
Yeah, I was, I was never even on your level in corporate world. I mean, the corporate world was just something I you know, I just had to put up with in order to pay the pay the rent and the bills. So you certainly don’t get that in corporate route. What you get on your own is you get the validation. And the effect that you see what you’re doing is right, yes, there’s some point where, you know, as you said, people start getting interested in you. There’s some point where you are you start earning money. And you see a result from your actions. And then as you say, you think up and the Mojo gets bigger. And that that’s the point. That’s probably the the dots, the big dots, where you where you realize, yeah, it’s going and you you never get that in corporate.
David Ralph [52:45]
You see if anyone asks you that question on another show, you know?
Rob Cubbon [52:50]
That’s right, I should I should have, I should have thought of it straight away. The first thought was the first bit of money I got on my definitely.
David Ralph [52:57]
Well, this is the end of the show. And this is the part we called a sermon on the mic when we send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young Rob, what age would you choose them? What advice would you give? Well, as always, I’m going to play the theme tune. And when it Phaedra up, this is the Sermon on the mic.
Unknown Speaker [53:22]
Here we go with the best bit of the show.
Rob Cubbon [53:40]
Okay, well, I’m glad I can choose the time because it’s 1995. And I’m a roundabout 27 I’ve come back from a year away in Portugal, where I was teaching English as a foreign language. Because I’ve always liked traveling. And that was great. I’m mean, you know, you can do that for a year. But it’s not it’s not a long term job. It’s not a long term career. And I came back to London 1995. And I was totally lost. I have spent a great year in Portugal, but I was back in London and I needed to make money and and everyone looked at me and said, What do you been doing for this last year, how are going to get a job, I couldn’t find anything and couldn’t make much money. And at the same time,
Unknown Speaker [54:28]
Rob Cubbon [54:31]
my my personal life was just in a terrible mess trying to impress people and impress the opposite sex and all that that bad thing and, and just my habits and everything and negative self talk went on a negative downward spiral from that point onwards and didn’t recover, maybe for another 10 years. So I would say to myself, Robin 1995. Mate, don’t worry about what people think of you stick to your guns. You know, you’re right that everyone else, you know, seems a bit boring. They’ve got their jobs and, and you wanted to be a rock star. And of course, it’s too late for that now. But you don’t want to give up you know that that’s that’s the important thing you don’t want to give up. And you don’t want to spend your life trying to impress people. Don’t try and don’t worry about girls, just just just buy it, you’ve got to think about them because you’re you’re a boy, but just try not to worry about girls. Don’t get caught up in drink and drugs. You can take drugs if you want, but you don’t want to make anything habits. Don’t want to get into any habits whatsoever. watching the TV is a habit. It’s a bad habit. Don’t do it. taking drugs is a habit. Don’t do it. Smoking is a habit. Don’t do it. drinking too much regularly as a habit don’t do is try and have a habits that are positive for you. So physical body, spiritual body, start reading books that are interesting to you start trying to cultivate a more positive mindset. You really want to look into spiritual writings and psychological writings. But if you follow your nose, and stick to your guns, because inside you, you have the right beliefs. But the problem is you being side stepped into what’s cool and trying to have fun and trying to be with girls. And it’s just short term stuff. You really you really want to concentrate more on your inner core beliefs. And you can start that by really just trying to be positive. start meditating, Rob, start meditating. I know that sounds crazy. Just give it a go see if you can, if you can just find a book about it. And, and start meditating. And there’s this thing called the internet. Look into it. Okay, I think that’s enough for me. I love you and have a good life.
David Ralph [57:21]
Well, but what’s the number one best way that our audience can connect with you sir?
Rob Cubbon [57:26]
My name is Rob coven. And let’s see you that will be oh and so if you Google that you will find me.
David Ralph [57:33]
That is absolutely perfect. Well thank you so much for spending time with us today joining those dots. Please come back again when you have more dots to join up because I do believe it but joining the dots and connecting our past is the best way to build our futures. Mr. Rob cabin Thank you so much.
Rob Cubbon [57:50]
Thank you David I’ve enjoyed it.
David Ralph [57:51]
And that’s another episode of join up dots done and dusted. So if you did enjoy that, please go over and just tell two people tell two people but you don’t like very much about join up dots and get them to listen and share on Facebook or whatever you need to do to get the word out I would appreciate that so much. And if you have done that and you’ve shared big time, drop me an email or drop me a voicemail and I will share your name on the show you will be famous and you will be sexually attractive to all people men, women, animals, whatever your interest that will win it over for you. So thank you very much for listening. And this was David Ralph
David doesn’t want you to become a faded version of the brilliant self you are wants to become so he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to join up dots.com to download this amazing guide for free and we’ll see you tomorrow on join up dots.