Welcome To The Join Up Dots Business Coaching Podcast With Jeremy Reeves
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Introducing Jeremy Reeves
Todays guest joining us on the Join Up Dots business coaching podcast is Jeremy Reeves.
A man considered one of the worlds leading authorities on building sales funnels.
Which is a very nice statement to be able to make, but it wasn’t always that way.
This guy has been on a journey of discovery started by a simple promise to his wife, where he promised “that no matter how hard I had to work… no matter what it took or what we had to go through… I was going to become successful enough to support her so she could raise our future children.”
But like so many people who make such a bold statement of intent, there was a big problem hanging over him.
He had no idea how he would do it.
They were flat broke.
They could barely afford to put food on the table, let alone have kids and let her stay at home to raise them.
But he made her a promise… and as he says “I keep my promises.”
How The Dots Joined Up For Jeremy
So he took a look at himself, and thought “What will my skills and education be able to develop for me?”
He had a degree in human psychology, and had always been fascinated by how the mind works and why people make certain decisions.
So wrapping his life around that strength seemed like a good idea.
So became A Direct Response Copywriter, and hustled like mad, working two jobs, log hours and developing his skills until he could class him self as a winner.
But that was just step one, and after analysing his strengths and weaknesses one day – it clicked.
He realized that his strength wasn’t just keeping people glued to his writing, it was combining innovative marketing strategies and positioning tactics (like building a sales funnel) with world-class copy.
While most “copywriters” focus on writing – he focused on the things that made more of an impact.
The big ideas. The positioning. The congruency between products. The back-end. Simple follow-up systems.
So does he look back and think the hustle was the true gift in his life, or could he have got to where he is now quicker?
And is he astonished at how many people keep on making the same mistakes time and time again?
Well let’s find out as we bring onto the show to start joining up dots with the one and only Mr Jeremy Reeves.
During the show we discussed such deep subjects with Jeremy Reeves such as:
How he loves nothing more than testing his innovation skills, to find different ways of gaining results in his life.
Why he detests the word “Mediocre” and never wants to accept the standards that other people seem to live by.
Why he has such a strong desire to take risks in his business life to keep on challenging himself to get better and better.
Why he can see clearly, how the lowest points in his life are now a lot higher than they have ever been, just because of his previous stumbles and falls he has endured.
How To Connect With Jeremy Reeves
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Audio Transcription Of Jeremy Reeves Interview
David Ralph [0:00]
Yes, Hello there and welcome to join up dots just before we start with the show, this is one of those shows where technology falters all the way. And we had terrible problems all the way through, thought we’d lost the show. But we’ve managed to get a copy of it, I come across slightly echoing, I hope that doesn’t detract from the content because the guest delivers big time, it’s well worth listening to. And hey, it’s well worth listening to multiple times because he delivers the gold on this one. But as I say, I sound slightly better. I’m in a cave. Enjoy the show. And thanks for listening.
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [1:00]
Everybody, Episode 464 of the join up dots. And I gotta be careful with today’s guest, because I was on the show recently. And I wouldn’t say he was unprofessional, not by any stretch of the imagination. But he talked about conversations, which I’ve never had on any podcast. And believe me, I loved it. I loved every second of it. So we’re going to have a good conversation today. But I promise you, we won’t discuss bladder control like we did on his show. So today’s guest let’s introduce him to you. He is a man considered one of the world’s leading authorities on building sales funnels, which is a very nice statement to be able to make. But it wasn’t always that way. This guy’s been on a journey of discovery started by a simple promise to his wife where he promised. But no matter how hard I had to work, no matter what it took, or what we had to do, I was going to become successful enough to support her so she could raise a future children or their future children. But like so many people make such a bold statement of intent. There was a big problem hanging over him, he had no idea how he would do it. I were flat broke, they could barely afford to put food on the table, let alone have kids, and let her stay at home to raise them. But he’d made a promise. And as he says, I keep my promises. So he took a look at himself and for what will my skills and education be helped to develop for me, he had a degree in human psychology. And I’ve always been fascinated by how the mind works and why people make certain decisions. So wrapping his life around that strip seemed like a good idea when you became a direct response copywriter hassled like mad, work two jobs, long hours and develop the skills until he could class himself as a winner. But that was just step one. And after analyzing his strengths and weaknesses, one day it clicked he realized that his strength wasn’t just keeping people glued to his writing. It was combining innovative marketing strategies and positioning tactics, like building a sales funnel, you see, you see that’s how it happens. We have world class copy. Now while most copywriters focus on writing, he focused on the things that made more of an impact bacon ideas, the positioning, the congruency between the product, the back end, simple follow up systems. So does he look back and think that hustle was the true gift in his life? Or could he have got to where he is now quicker? And is he astonished at how many people keep on making the same mistakes time and time again, when he also coaches people? Well, let’s find out as we bring on to the show to start joining up with the one and only Mr. slack bladder himself. Mr. Jeremy Reeves, how are you? Jeremy?
Jeremy Reeves [3:27]
I’m doing good. I’m doing good. How about you?
David Ralph [3:30]
I’m always good. You know, back from the last time we spoke, we had one of those conversations. But it was it was beyond professional. It was in its own environment. We created a new form of business podcast, and we
Jeremy Reeves [3:43]
Yeah, talking about peeing and cups.
Unknown Speaker [3:48]
David Ralph [3:48]
to share that story now. Because you have a story about peeing in cups, which I’ll be honest, I’m somebody that shares what’s in his mind, probably quicker than most people. And I don’t really have that quality control chip, but I should flake to actually sensor. But you seem to be one step ahead of me. And he was telling us a story. So tell us again.
Jeremy Reeves [4:10]
Yeah. So So basically, I was I was on the phone with a with a client of prospective clients. So you know, I was basically trying to get some business. And he just kept going on and on and on. And this was after, after lunch, I think it was and I had a really big cup of tea. Probably probably finished it about 15 minutes before the call. And and he just kept going and going and I couldn’t get him off the phone, I was trying to give him you know, kind of hints, I was like trying to push him off the phone a little bit. And he just wasn’t getting it. And we were on the phone for I think was like an hour and 15 minutes and needs kind of kept going. And I was sitting at my desk and I just had to pee. And it got to the point, it got to the point where I actually had to get a mug like off my desk, and I was gonna have to pee in the mug was talking to this guy. I’ve never actually got that point. Thank God. Because that would have been, that would have been just the whole other story. I guess. The question is, if you hadn’t done that, which used that mug again? Or what would you have thrown it? Yeah, I probably would have thrown it
David Ralph [5:14]
you liar you would have washed it up and let his wife drink.
Jeremy Reeves [5:20]
I don’t know if I’d wash her, maybe just let her drink out of it.
David Ralph [5:24]
But it’s a good metaphor, I find metaphors in every situation, but it’s a good metaphor for entrepreneurship, that you were willing to look around you and find what you could use and make the best of it. And that is that not a brilliant metaphor for how being an entrepreneur is.
Jeremy Reeves [5:39]
Yeah, you know, and, and I actually have a better story for, for that I there’s a there’s a test I was in I’m in a program called the Strategic Coach. And I was in Philly, this is about a month, month and a half ago, I think it was something like that give or take couple weeks. So I got a test. It’s called a cold B tests. And it shows you like what year in a year kind of like your internal strengths and weaknesses and stuff like that. So that, you know, the better you know yourself, the better you know how to work with other people and that kind of thing. So one of my highest strengths is innovation, right? So it’s I’m like the kind of guy where I, I come up with the ideas. I’m like, if I’m extremely resourceful, you know, I can kind of do like, if you put me in a room, I’ll figure out how to make things work together to like accomplish the end goal, like that kind of thing. So I, I was in Philly. And I got up to my room and I brought a thing of homemade chili, right I was I was really excited to try it. I love my big cook, I love to cook. So I made this new chili that I never tried before. So I brought like a you know, a mug with me to try it in the room. Because I didn’t want to get room service or anything like that. Because I was I was writing I’ve started my first book and and that kind of thing. So I’m just trying to be productive, you know? So I brought that and I’m like, all right, there’ll be a microwave in the room. So of course there wasn’t. So I’m I’m looking around the room. And I’m trying to like I’m like, all right, well, I have this thing of cold coffee, air cold, chilly rather. And it was frozen, which made it even worse. I had to unfreeze it, not just get it up to room temperature. So I I’m looking around the room and I find I’m trying to think of how I did this. Now I put it I went into the, into the the hotel bathroom, right, and I got two glasses, like, you know, big glass cups, or glasses. So I put them inside the ice bucket, you know, those like silver ice buckets that they have? Yeah, so I put that inside the ice bucket, and then I filled it, I took the other, the other glass, got water in it, put it in the coffee maker to get the water hot. And then you know, put that into a cup, put that into the ice, you know, the ice bucket, because that’s it’s like it holds in heat. I mean, it holds in like the, you know, the temperature of whatever’s in there really well. So I’m like are you know, it’ll kind of like steam this. So I put so I have, you know, just picture there’s a, there’s a metal bucket, and then there’s a glass filled with chili, in, you know, in the bottom of that metal bucket. And then I poured the hot water from the coffee maker into that and then put the lid on. And I did that like three times over like a half hour and it was good to go. So I did. And it was kind of funny, because I realized I could have just went down the restaurant and got heated up or just order takeout, which would be the easy option. But I actually did it because I wanted to challenge myself, you know, I love stuff like that. Like when when one of my big kind of motivating factors. Really like I mean, more in the beginning, starting the business, you know, everybody wanted me to get a job and, and that kind of thing. And I just never wanted one because like, you know, like you said before I made that promise to Katie that i would i would have enough money to support her and she wouldn’t have to work and that kind of thing. And, you know, I wouldn’t really be able to do that with with the job and my skill set. You know, if I was like some kind of that was like a stop broker. Okay, me, you know, maybe that but I didn’t really have those skills. You know, I was I went to school for psychology. So the jobs with psychology, right, okay, all that much. So, you know, it’s, it’s, for me, it was like, it was more of just the challenge of it, you know, I absolutely love that. So
David Ralph [9:17]
at least say a lot about you just from from our connection on your show. And on my show, and what I know about you, you are somebody that seems to go for the hard route, somehow, it doesn’t seem to be an easy path that you’ve been on. But it also strikes me that that makes you who you are, you don’t go for the easy option, but you come out stronger at the other end.
Jeremy Reeves [9:39]
Yeah, you know, um, I have, I have an employee. So I’m basically I’m in the kind of space right now where I’ve done really, really well by myself and make a really nice living and all that kind of stuff. And I’m in the kind of in the challenge now where I’m taking it to the complete next level. And instead of being like a solar printer, going into the whole, you know, the whole thing with with multiple employees, and, you know, building like more of an agent, like a marketing agency. And one of my employees was yesterday, he asked me why, you know, and I’m, like, I’m thinking about, and I really need to get more clear on it. But I was thinking about it, and I’m like, I need a bigger challenge. You know what I mean? Because I’m, you know, like you said, like, I’m I’m one, I could do things really easy. And like I could I can figure it out. And I have up until this point, and I’ve kind of like hit my, you know, my ceiling, in terms of what I can just do by myself. And that’s why I start hire employees to like, kind of take it to the next, you know, the next the next level. So it was it was kind of like it was there was like a year to span where things just got a little bit too easy to like routine to, you know, the same thing every day. And for me, you know, that’s, that’s awesome, depending on kind of what you’re trying to do, and you know, other things are going on your life or whatever, that that’s the for some people and for me, right now, I need more like more of a challenge, you know, so I’m kind of in the, in the process now of growing, you know, getting employees, which is like a whole other ball, hex, you know, and, and scaling the business and like doing all that stuff. So it’s, you know, for me, I just I love the challenge, I think it’s it’s kind of too boring, just doing the same thing every day. And that comes a lot, you know, the the Colby profile that I was that I was mentioning that like, I mean, it perfectly lines up with that, you know, that I’m, I can’t just, you know, sit and do the same thing like I need, I need that innovation for me to feel like alive. You know,
David Ralph [11:42]
one does don’t know, in this room, but we are. And I think the reason why Jeremy Reeves and feel free to shoot me down in flames here. But I think the reason why we don’t rest on their laurels, and we keep on striving is because at the beginning, it’s so bloody hard. But our Whoa, we get used to that. And then it feels kind of to slack afterwards. I mean, position now, where at the beginning join up dots was a killer, but then it became very, very easy. So I’m throwing more and more things on top and people are going Why don’t you just walk around the garden? Why don’t you just make love multiple times in the day? Why don’t you and I just sort of need more somehow Do you keep it is because it’s too hard at the beginning?
Jeremy Reeves [12:26]
That Yeah, that’s, I like that insight actually. And, you know, as you know, I mean, the beginning days, they just they just suck. You know, they’re, they’re really challenging. They’re really exciting. But, man, Is it scary as hell, you know, and that’s, that’s, that’s where I am now, believe it or not, it’s like, where I am now taking the risks of taking and doing all these things that I’ve never done before, you know, I’m learning. You know, I have I have my nose buried in like 10 different books about, you know, building organizations and leadership and you know, like, kind of structuring, like employees and like all all that kind of stuff, learning how to work with like other people and all that kind of stuff. And it’s, you know, it’s just the the challenge is, it really it takes me back to when I first started the business because it’s it I’m basically going through all that stuff again, it’s just instead of starting from zero, now I’m you know, I’m already hired, I have a couple strides in the race, you know, but it’s, it’s funny, you know, and, and I, you know, I’m kind of working towards I’ve always, I’ve kind of had this sense. Really, ever since I was a kid I hadn’t. I had an incident with alcohol in when I was 15 I think it was just being stupid being a young, young, stupid kid that, you know, I should I drank too much, basically. And I and I almost
David Ralph [13:48]
as an incident, what did you do?
Jeremy Reeves [13:51]
I Well, basically, we went in the woods, and I just started pounding. for Africa, what kind of liquor was some kind of peppermint stuff? Just No, I would never drink that now. But, uh, yeah, so so I went to the hospital almost died from it. And before that, like when I was I went through kind of a dark period about it from like, 12 to 15 or so where I was just, I was giant, just, you know, words, I shouldn’t say on this. And, and that happened. And for some reason, I just had a huge paradigm shift, you know, I started becoming just the exact opposite that I was the couple of years prior to that, you know. And, and one of those things was, I started getting the sense that I was here to do something really big, you know, and I’ve heard this from a lot of other entrepreneurs, that, that you feel like, you’re just, you have a calling, and you’re going to do like something really, you know, worthwhile for, you know, for the world. And I’ve had that, that feeling since, since that happened, which is, you know, it’s carried through now. And so I’m, you know, kind of in the the process now that I’m working towards that, I feel like so, you know, and there’s the other stuff like a lot of a lot of things in my future that I’m thinking of with, you know, charities that I want to start and just kind of being extremely successful to the point where I can kind of let go of the business realm eventually, and then just focus like 100%, on just giving back for the rest of my life. And that’s kind of like where I’m headed. Like, that’s more of like a 1015 year plan.
David Ralph [15:29]
You’re an interesting point. And I’ll pick your point. But so many people who’s listening to this show are on as well. You’re at that point now where you’re learning new stuff, and you will need to upscale yourself. And more often than not, there’s a financial aspect about apps, getting yourself, you can fast track yourself by investing in yourself. I’m at that point where I’ve been offered a course by is 12 and a half thousand dollars, which is a big investment. There’s no getting away from it. That’s it a lump sum. And I know it’s going to help me hugely to what I’m wanting to do. But there’s a bit that holds me back. But I go to bed thinking, yeah, I’m going to do that. I’m going to get my card out in the morning, and I’m going to walk through and I’m on that course. And then the next morning, I wake up and think, Oh, no, I’ll think about it till lunchtime and see what else do you come back yourself? And, and develop yourself even though you you know, it’s right. But it’s something hold you back?
Jeremy Reeves [16:28]
Yeah, you know, and I’ve been through a lot of stuff like that, where it’s just, I think I think I have, for some reason I don’t even I don’t even know why I’d have to really think about it, I can do that a little bit easier, I think than most than most people are like you have that fear, you’re fearful and you just, you know, you go across the tightrope anyway, I kind of just, I have in my mindset, like I’ve been through so much, that I think that the lows are a lot higher than the US used to be, you know what I mean? So like, when I was you know, backwards, you just had a college and that kind of thing. I mean, the the lows back then were like, you know, I would wake up and literally not know, if I was getting kicked out of our house, you know, because I wouldn’t be able to pay the rent. Now the lows are more like, okay, you know, we’re going to be like it, like if I go and I spend, you know, a whole bunch of money and like risk all this. My low is a lot higher than it used to be. So it’s, there’s, there’s a little bit of a buffer zone, like as you as you grow financially, and just mentally and emotionally and all that kind of stuff. You know, I think it’s I think it’s that, like, if I fall now, I, you know, if it were 10 years ago, I would, you know, smash on the rocks and, you know, be in a coma. Essentially, if I fall now I can pick myself up a lot faster, and learn from the situation and move that forward. So I think I use that. And I kind of realized that, even if everything you know, goes to hell, it’s not really it’s not even as as bad as it used to be. And I got through that. So why couldn’t I get
David Ralph [18:13]
them? Haven’t you been doing it? That’s the key point you you push down that comfort zone, you’ve gone through that scary bit. And when you look back and you think, actually that wasn’t too bad, really, and then your next point, but you can only get to that point by doing it. So did you remember the sort of first stage when you decided to? What were you in an employee? First of all, Did I get that right? It was in pulling in been decided to take the leap?
Jeremy Reeves [18:36]
Yeah, you know what I was actually so so my kind of my story was I was in, let’s see, I was I was trying to I’m trying to go back here about 1010 years or so. I was a junior in in college, it was it was the summer between junior and senior year of college. So I was whatever 21 or 22, whatever that is. And I got I was going to school for psycho. And I was kind of at that point where the entrepreneurial kind of, you know, traits were starting to come out a little bit. I’m looking back I actually was entrepreneurial as a kid, I just never realized that I wanted to be a business owner. So so going into my senior year of college, I got a letter in the mail, in a basically said, there’s a headline on it was a direct mail piece and it said, Can you write a simple letter like this? I still remember it like I can, I can still remember standing on my counter reading it. And I was like, Yeah, sure. I mean, why not? You know, I was I’ve always liked writing. You know, I know a lot of people hate writing, I’ve always enjoyed it. You know, I think it’s, you know, when you get when you get in the zone and you’re writing it thing, it’s very therapeutic and kind of like relaxing, I think it’s a little bit different now because I’m doing it to, you know, for clients. So it’s not, you know, the therapeutic aspect isn’t quite as much as it used to be. But so so I, I read that I bought this course I’m copywriting so it’s directly response copywriting. So during my senior year of college, I would my schedule is, I would get up around around 530. My first class was at seven. So if I was I was already starting my business in, in my senior year of college. So I would, I was looking for clients, if I had a client, I would work on the project before school. And then during any breaks during school, I’d get home around, I think it was like 230 or three, something like that. And then I had work, usually about four days a week at a restaurant. So I would work from there from four to 10. And basically, I was building my business in any little break that I could find in between that. And then after work. So I was pretty much going from like 530 until like 11 or 1130, like every single day, just non stop every day for my whole senior year. And then I graduated and the business wasn’t quite at the point where I could make the leap yet. So I early signed in think it was. It was really that long after that I did make the leap. But so I got a job as a juvenile detention center. I don’t even know I don’t even know what the title was. But I worked at a juvenile detention center. So I was in this place. And it’s if anybody is from the United States and heard of the one judge that went to jail for basically he was getting bribes for putting kids in these like in in juvie. And like all this, that was actually the place where I work. Believe it or not, there was this whole big scandal the FBI was set up here for like, for like a year. It was like this whole big thing, because once he got in trouble, basically all of the, like elected officials in our area, all got put in jail at 50 of them. It was it was
David Ralph [21:47]
judge, was he judge Brown, I’m googling you, as long as you say that
Jeremy Reeves [21:51]
it was I forget his name. I can’t judge judy,
David Ralph [21:55]
tell me was Judge Judy, Judy.
Jeremy Reeves [22:00]
But anyway, yeah, so anyway, so So I worked at the zoo and attention center, and which was awful. I mean, I went in there, you know, I would go in there and kids would be threatened to stab me in the in the neck with pencils. And like, you know, while I wasn’t looking, I mean, it was just, it was a horrible place. You know, you would have to if the kids got out of line, we were trained to basically put them in restraints. And so you would have to sit there holding them down restraints, the kids are screaming and pain, it was like, it was horrifying. So I didn’t last that long. I just, I hated it. And what I would do there, though, was I would take I would work the mornings. And then if someone needed a night shift taken, I would work the night. So I would work like, you know, whatever, like 16 hour shifts. And during the night, basically all the kids are sleeping. So you’re you’re essentially just sitting there waiting for one of them to like breakout. And, you know, you have to like put them back in yourself. It’s kind of like a mini prison almost. So what I would do is I would, I would write the sales letters for my clients in the morning, and I would take them to work and then edit them while I was at work. Right? So I was again, I was still like doing like four things at once. And it just got to the point where I hated it. And my only choices were okay, I can go back to the restaurant. Or I can just make the leap and go in my business. And I was like, You know what, if I go back to this restaurant, I’m never going to get out of it, you know, I’m just going to stay stuck in that mode, just going back and forth to change jobs. And like I have to I have to just go go for this. You know, and I did. And it was just really scary. And it really
David Ralph [23:39]
is different though, because I’ve seen it time and time again that if you’re in that restaurant, most people will leave that restaurant and go and work at another restaurant, they just seem to leave vironment and go somewhere else. So what was it about you that knew that it wasn’t the environment, it was you basically that needs to move forward. You know,
Jeremy Reeves [23:57]
I’m, I’ve never wanted to be mediocre. I hate the word mediocre, or average. And I just when I think of that word, it just it, I can’t do it. It’s like, you know, little little ants crawling all over it. Like you just, I just can’t do it. I in every area of my life, I just don’t want to be like everybody else. Because the average person is you know, overweight, broke, unhappy, you know, horrible relationship, all that all those kinds of things, you know? And it’s like, Why? Why would you even want to be average, when ever the average person is just, you know, really bad in every area of life, you know, I am and I’ve always kind of had that belief. I just, I’ve always, never wanted to be mediocre, even even going in psychology. Like, I didn’t want to just be a psychologist. I wanted to be like, you know, the best psychologist in the area. You know, before that I wanted to do. I’m trying to think when I was earlier, like what was in high school, I wanted to be a mechanic makes no sense. Because I’m extremely horrible with my hands. I don’t even know why I got into like the whole mechanic mode for like, six months. But, but I didn’t want to be just a mechanic, I wanted to be master mechanic, you know, because I just, you know, I i’ve never wanted to just be something like I always wanted to be the best thing at whatever it was. And it’s just, I don’t know, I’ve always I’ve always kind of had the sense that, you know, you mean, you get one life? I mean, I don’t know, maybe get resurrected? Need a couple of my have no idea. You know, I guess I’ll find that out when I die. But as far as I know, you know, you I mean, you only get one shot at this. So So what’s the point of going through it being like everybody else and not living up to your full potential. And just, you know, skating through life. I mean, it’s not it’s not exciting, it’s you don’t get to experience like the the kind of whole range of emotions. And it’s just, you know, I want to have an exciting kind of, you know, an exciting life.
David Ralph [25:59]
But let’s play some more words that really emphasize your point of view, there is a Jim Carrey,
Jim Carrey [26:03]
my father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love
David Ralph [26:31]
is written for you, sir. And what fascinates me with you is where does this come from? Where has this, this ability to over hustle, the ability to work longer hours than most people the ability to, as you say, detest the word mediocre back, as that come from looking at how your family operated, where has all that come from? You know,
Jeremy Reeves [26:55]
it kind of comes from being a rebel a little bit. Because, you know, there’s really never, there’s, there’s really nobody in my, like, immediate family that, you know, is like, super, super successful, like, everybody was pretty much, you know, my parents were, you know, had had good jobs supported us, and you know, and did the best they could that kind of thing. But, but neither of them, like, you know, were, you know, like the CEO of a company or made tons and tons of money or anything like that. I think it’s just, you know, something, I honestly think it was something that happened during that that whole like alcohol incident when I when I almost died, and I just I started looking at the world differently. And I’m like, Listen, you know, I was 15, and I almost died. Like, it can happen. I mean, granted, that was completely my fault. But, you know, I mean, it could happen at any time. So it’s like, I just, you know, I detest the, even the idea of, not, you know, not waking up every day and living it to, you know, living my life to the point where I know that I can, you know, kind of take myself and push my self and, you know, conquer the goals that I want to do. And it’s just, it’s just, I started looking, I’m kind of a, I’m kind of an internal guy. So like, I have a lot of, like, kind of, like, self talk, you know, I’m very, like, in my head when I’m out. So like, I, you know, I kind of walk around, and I noticed a lot of things, that kind of thing, I was why I was going into psychology, probably, and my environment, you know, I’m a marketer. But I kind of like I notice other people, and I can, I can see and like hearing their voices, just everybody else going through life. And, you know, nobody’s you know, nobody’s happy doing what they’re doing. And, you know, even even my, my father in law, you know, it’s and, and really, I mean, really, pretty much everybody. But he talks about a lot is like, kind of just going to work and it’s like, oh, yeah, you know, I absolutely hate my job, but it gets the bills paid, you know, and like, every time I hear that, it just, it makes me cringe. It’s like, Oh, God, you know, you wake up every day, and you just, you hate going to work, I just couldn’t do that, you know, now, I just,
David Ralph [29:01]
it’s your job, job, something that you nothing as if you’re considered as one of the world’s leading authorities on building sales funnels. So when you read that statement, you go, this must be a great life. But when you go, go, show me another sales funnel, and I’m going to smack you in the face.
Jeremy Reeves [29:18]
So yeah, so so I get
I get excited more by the challenge, not specifically what I do. Although I love like, there’s, there’s certain parts of it that I you know, that I don’t like, and I’m getting myself out of those those, you know, positions in the company. I get excited more by the challenge of it, you know, like I was talking about before, that’s what really gets me going is, is that that, that challenge waking up and saying, Okay, how can we do this better? How can we, you know, go out and get our marketing more consistent? How can we go and, you know, when we’re talking to people, show them why we’re better than our competitors. And, you know, I, I really like that, that challenge of just constantly going to the next level of things, whether it’s being better what we do, or doing better marketing, or taking, you know, revenue to the next level, or adding employees or, you know, whatever kind of stage we’re in at that point. I’m, I get really excited by by that, you know, I could I could pretty much do any, you know, you can you can pretty much throw me in any business. I’m one like, I I like pretty much everything. You know, and and everybody like if I, I always say like, if we have if we have like a falling out. Or if there’s somebody that I meet and I don’t like, it’s like, I instantly know, like, there’s something off, because I like pretty much everybody like I don’t like you there’s, you know, there’s there’s something you’re you’re a jackass You know, it because you could be you could admit, yeah, yeah. You know, it’s, it’s, it’s hard for me kind of not not to like you, you know what I mean? But but the same thing with, with kind of activities, what I do every day, I I have a very deep curiosity, you know, with with everything. So it’s, if I, you know, like last night, for example, right, I was I was watching Mission Impossible, the new one, the Rogue Nation, pretty good movie, by the way. And I was painting we have a we have a bench that that we’ve that I’ve had since I grew up, I mean, this is probably all God, it’s probably 2025 years old. And when we moved into our house, we took it and I redid it, you know, I repainted it, I sanded it down, repainted it. So last night, I was putting the like the clear color polyurethane on it. And I you know, just doing that, I was kind of like, instead of just being like, all this sucks, you know, I found what was cool about it, you know, I found what was interesting about it, and I was I was like kind of watching it as it was drying and kind of thinking about what it actually does, how it like forms like a little, you know, clear layer on top. And, you know, so I’m just a very kind of curious person. So I could pretty much take whatever I’m doing and, and, and really fall in love with it. I mean, not everything, obviously, but a lot of things. And you know, but for me, it’s really about the challenge. And I love that challenge. And that’s why, you know, the last year or two were like kind of, you know, just just kind of floating on the ice. And and I decided to take things to the next level not because you know, I need the money or not because, you know, that’s like really, like, I need to hit a certain, you know, a lot of business owners are like, Oh, I need to hit a certain, you know, income goal like that. I don’t really care about that. It’s it’s just the challenge of growing. And that was the next stage for us was was adding employees getting me out out of the of the writer kind of position. So yeah, I mean, it’s, I think it’s just, it’s just a challenge. I love it.
David Ralph [32:42]
It’s interesting what you said, Bebo that you are now in the process of separating yourself from the things you don’t like doing it. Because most people in life kind of go, it’s work, you’re not supposed to like it. But we’re actually now at that point where you can go now actually, it’s a bit crappy, let’s get somebody else to do it. I’m going to focus in on the things that are inherently me authentically me and play to my strengths. And subsequently, I enjoy it.
Jeremy Reeves [33:09]
Yeah, yeah, definitely. Yeah, like, yeah, and just just to kind of give you a little bit of, like a background, you know, in my business, there’s, there’s so many things that I have to do, you know, there’s, there’s the writing like that writing the copy for the clients, there’s getting the clients, there’s talking to the clients on the phone to sell them, then you have to write the proposal. And then you have to, you know, you have to reach out to people to do like the form, you know, relationships with people to do networking, and joint ventures, stuff like that. And there’s, you know, writing articles to get, you know, like guest articles on other people’s blogs, and like, there’s so many, I mean, there’s a million different things that you have to do. So I just, you know, I kind of wrote a list, and it’s like, what do I really love doing. And I really get excited with the strategy of things like planning, planning the projects, not not planning it in terms of like, okay, we’re going to do you know, a sales letter, and we’re going to do, you know, landing page and you know, this and, you know, 13 emails and that kind of thing, and like putting it in project management tool, you know, that kind of thing, I’m not really a project manager, in fact, I’m going to be hiring one fairly soon. What I like to do is finding out the the overall strategy and brainstorming and just like thinking about cool, different things that we can do different approaches we can take, you know, and that’s like, kind of my, that’s my sweet spot, you know, so that’s where I’m starting to, you know, focus myself. So so even I, you know, I’m hiring new writers, I’m in the process of hiring a new writer right now. Because even though that’s like kind of where we make the money, it’s something that I can train other people to do. And then I can focus on getting, you know, figuring out how to get better clients, and figuring out how to do better strategy for each client and figuring out that, you know, the ways the processes and systems we have to put in place to make each project go really smooth and that kind of thing. You know, that’s, that’s, that’s what I’m good at. And that’s what’s interesting to me, you know, you know, and the
David Ralph [35:05]
sweet spot a surprise to you, when when you look back over your journey to where you are now, has that always been part of the plan where you are now? Or are you looking at thinking well, I asked me this five years ago, wouldn’t I believe this is my sweet spot?
Jeremy Reeves [35:20]
Yeah, yeah, that’s, that’s a good question. Um,
that’s a really good question. I would say, I, I’ve kind of had an inkling and a notion that that’s where I was good, but it was like, you know, when you’re when you’re and you know, I don’t know, if there’s any, I’m sure there are, you know, any, any solo printer that’s out there that’s working, you know, there, that’s just them, or maybe just them in an assistant or something like that. I mean, you know, how much how many different things that you are doing? You know, I mean, there’s, like, if you actually wrote down a list of every single thing that you do every day, it’s going to be in the hundreds. And, you know, the exercise that I told was, I wrote all that down, I can’t remember how many came out to what it was, I mean, it was a lot. And I was like, okay, which things do I hate doing? You know, so it wasn’t like, Okay, what are my top three things that I love, it was more of getting rid of the things that like, when you’re like, Okay, I have to do this and you like, you’re like, Oh, I don’t want to do it, you know, that sounds awful. Those are the things to get rid of first, because it kind of frees up your brain, you know, when you’re, when you come across something like that, that you’re not passionate about, you’re not energetic about going into it just it shuts your brain off. You know, it’s hard to get back from that, you know, like even this, this is, this is one of the things kind of, and this is a little bit different interview that I that you know, that I that I normally do. Normally, it’s more of like, you know, talking about, you know, actual marketing strategy, stuff like that. But you know, going out and helping people from things I’ve learned, like I did gets me really excited. If you can’t hear in my voice. That’s what really gets me energized. You know, after this call, I’ll be I’ll be you know, it’s seven o’clock in the morning here now. So, you know, it’s the beginning of my day. So after this, like, I’ll be buzzing for the rest of the day, because I was able to, like, get that big spark of energy from doing that, because it’s something that I really love doing.
Unknown Speaker [37:12]
I forget your question.
David Ralph [37:14]
Good question. And it was a long time ago, but you’ve got going through you is this. That’s how you feel, isn’t it when when you’re doing the thing that lights you up, you know, I do these shows, and literally the time just goes bang, and he’s gone to the next one and the next one. And by the end of them on a Thursday, because I do all my recording on a Thursday, I start sort of nine o’clock in the morning, I finish about 11 at night, I absolutely dead on my feet. But while doing it, absolutely love it. And I can’t imagine doing anything else. I have a lot of people who I discuss some things about what I’m planning for join up dots, phase two, as we say, and they go Oh, of course, you’re gonna have to, you know, stop doing join up dots. Why? Why would I stop something that I love doing? And I can do in a day now I’m going to keep doing it. And they just seem to think that you’ve got to sort of move on and leave things behind. I think no, you keep the good stuff. And throw the stuff you don’t like.
Unknown Speaker [38:11]
Yep, exactly. Yeah.
David Ralph [38:14]
So do you think that everybody out there Jeremy, have you got a super talent? But no one else has I can you see it? But actually only you could have done what you do? Or is it Open Season out there? Can I Can any one of our listeners who was in a crappy job they don’t like or they’re in a crappy Kim you a relationship or something? And they got it in them to find their thing and go for it. You know?
Jeremy Reeves [38:40]
Yeah. And so there’s I kind of heard like, two questions. My, yeah, a Strategic Coach they call unique ability. It’s like the one thing that like, what do you bring to the world? that nobody else does it like you do, you’re like, you know, to category of one. So I’m still trying to find that, that actually the last, the last meeting that I had with them, which was like a month ago, was about that. So I’m still in that process, like really honing that in? So I, I don’t really have an answer for that one yet. Because I haven’t quite found I have, like, you know, I have a spark an idea. Like, I’m kind of starting to narrow down, but I haven’t, I haven’t gotten in like the form of a sentence yet. You know, but in terms of, you know, can people do it? I mean, absolutely. You know, it’s, you have to stop looking at what other people expect from you, you know, you have to you have to really sit and just sit with yourself and say, What do I want, you know, who gives a shit about what your parents want, or what your, you know, what your boss wants from you, or what your I actually had a friend, I forget who it is. But I had a friend. The when they were when they were in high school, right? They told this friend that basically he was going to mountain nothing, he was going to do nothing, he had no skill set. And then he ended up just finding his own path, not caring what other people like expected of him, did what he wanted to do. And now he’s, I mean, I don’t know exactly how much money he makes, but he I mean, it’s, it’s in the multiple hundreds of thousands of dollars, and he loves what he’s doing. And you know, and that kind of thing. And it’s just, there’s, like, if you look, there’s so much conditioning that’s put on us by you know, by our parents, and most parents, you know, they’re loving parents, they don’t realize they’re doing it by you know, by the school system, and by all these things that want to put you, they want you to become cheap, you know, because it’s just, you know, and you have, to a certain extent, you have to have a lot of people that take that route, because there’s there’s a lot of jobs that, you know, kind of require that, you know, but there’s also another big subset of people that, you know, you know, like, if you’re listening to this, you’re not, you’re probably not in that category, at least at least you shouldn’t be, you know, because you wouldn’t be listening to stuff like this, people that want to break out where they are, don’t listen to stuff like this, you know, they’re just happy, they’re content doing what they’re doing, they just kind of go on, like drones, and, you know, and that kind of thing. And, and you might be in that situation now. And that’s fine. I mean, everybody’s in that situation for a period of time. You mean, you kind of have to go through that situate situation. But what’s different is the ability to know what you want, and then do it, you know, Don’t make excuses, you’re not going to succeed the first time you try it, don’t even pretend that’s going to happen, because it’s just not, you know, you’re going to fall flat on your face a lot of times before, you really get to that spot where you’re like, you know what, I made it, you know, like, I hit the, you know, I hit the the pinnacle of the mountain. You don’t just like when you hear all these stories, and it’s like, oh, you know, overnight success by the live, it’s always, you know, an overnight success that was 10 years in the making. You know what I mean? Something?
David Ralph [41:58]
Jeremy, I don’t know, if you find this every time. I think I’ve made it. I look around and I just realized there’s something else to do. I’ve made the first peak and not the big peak, but I couldn’t see when I was blaming the first week.
Jeremy Reeves [42:09]
Yeah, absolutely. I absolutely. 100% agree with that. Yeah. And it’s, you know, what, um, I would say, you know, people that are kind of just starting this journey, don’t try to go for like the top top top. Pete, you know, like I was, I was saying before, my, you know, my goals that I want to do is getting to the point financially, where I never have to, or, like, I have my businesses running themselves, and that kind of thing. That’s in the future, but I’m not there yet. You know, you have to learn to enjoy the journey. A lot of people it’s like, oh, I want to be whatever it is, I want to be a millionaire, you know, what, just, for example, right? Or I want to make $100,000 a year? Well, guess what, when you make $100,000 a year, guess what you’re gonna want to do next, you’re gonna want to make 200,000 when you hit 200, you will not make 500 You know, when you have, you know, your first hundred thousand dollars in the bank is exciting. And then guess what, when, when that happens? You want to see 500? When that happens, you want to see a million. Yeah, I mean, it’s like, you just you keep going. And it’s a good thing. You know, there’s, you can’t ever expect to get to that perfect stage, that perfect place in life that like the, you know, the ideal. Because as you as you grow, as you keep succeeding in life, your goals get higher, because your mindset shifts, you know, right now, you might think that $100,000 is tons and tons and tons of money. But once you hit that you’re like, you know, I remember, I remember how many years ago is this out of five or six years, I don’t know, something like that, give or take. And somebody asked me, actually coach of mine now. I hired him after this. But he asked me, you know, what, like, you know, my big, huge whopping goals, and I was like, I want to, I want to have 110 thousand dollar month, you know, and then I hit that. And it’s like, once you hit it, you have a paradigm shift. And it’s like, Okay, well, that wasn’t really that hard, you know, and then and, you know, the income thing is just a just an example. I mean, it’s, it could be health, it could be, you know, spirituality could be relationships, I mean, preferably, it’s all of them, you know, you have big goals and all these different areas. But once you hit that, it’s like, Okay, well, now any month that I have less than that is like, something’s wrong. And it’s, it’s just, it’s funny how it works like, so. So what I would say there is, kind of bring it back to like an actual point. Don’t, you know, set your goals, whatever is a big goal for you now set that goal, don’t worry about 10 years down the road, 30 years down the road, you know, that kind of thing, because that’s going to come your mindsets going to shift and your priorities are going to change as you succeed. You know, like I said, you know, you hit the, you know, maybe maybe you’re only making $20,000 a year now, and 50 sounds like a lot, you know, doubling your income will love and more than double your income. So, you know, hit that don’t, don’t worry about 100 yet, you know, because you’re just going to get anxious, worry about just incremental improvement, you’re doing better every day, or every month or year, whatever, you know, whatever the timeline is, and, you know, don’t get bogged down in, in, you know, if you have a friend that’s making 150, don’t, don’t worry about them, you know, worry about what you want in your life, don’t worry about what everybody else tells you, they want you to do. You know, if you have a boss, you know, stay at the job, don’t don’t just leave, there’s a, there’s a really good book, if there if there are people in the process where like you want to start a business, and you’re in a in a job right now, there’s a really good I care the chicken entrepreneur, I think it’s called. And it’s basically about the fact that you should never just, you know, not never, I mean, it kind of depends on the personality of the person. But there’s a really, really simple way to start a sideburns, while you’re at your job, wait until that business pays for your bills. So you’re not going to like a broke, and then leave your job like don’t, you know, don’t just jump out of your job, kind of like it.
But you know, I have a little bit higher of a risk tolerance, I wouldn’t do that now, because I have two kids. But you know, back then we didn’t have any kids. And you know, and I wasn’t even married to my wife back then. So, you know, there’s, there’s a whole, that’s a whole other thing, but um, you know, I would say, you know, just don’t, don’t worry about what other people think. Sit down with yourself, you know, have a, have a beer, have a glass of wine or something and just sit down, get quiet with yourself, meditate, if you meditate, or just sit and kind of like, be mentally calm. And just write down, you know, what do I want in life, you know, what, and write down the different the different areas health, spiritually, and, you know, happiness, and relationships and money and all these different things, you know, time freedom, write down what you want, don’t worry about anything else, don’t don’t let that conditioning come through. And don’t limit yourself. You know, that’s, that’s one of the biggest things I see with people is they don’t think that they can accomplish what they definitely can accomplish. And it’s just a lot of people are lacking a lot of confidence in themselves. And it’s, and it’s really good to get a coach to and I’m not saying me because I would even do that somebody, somebody or it doesn’t even have to be coach could be a friend or somebody who believes in you, you know, find that person that’s going to push you to do that. Because it is it’s it’s really hard. If you’ve been at a job, that’s where you’re making $20,000 a year, it’s, it’s hard to get out of that, like you’re in that kind of just that motion. So it’s hard to break free from that. But you can do it, you know, it’s a million people before you have done it, go read some autobiographies of people who’ve done it, you know, and just just start on that on the path of, you know, of doing that and get out of that, you know, I think everybody on here knows that they don’t want to be in that like kind of mediocre stage. So don’t you know, make the decision right now, not later, not like tonight, I mean, like, right now, as I’m talking, make the decision, mentally, that you’re done with that, you know, that that life is over, and you’re going to start the process of making, you know, a better a better life for yourself, whatever that is, whether it’s money, or health or women, whatever it is for you. Um, you know, because I don’t want to, you know, push my thing, like, I really value having free time, and I know you do too. And you know, and having, you know, extra, like extra income. So I’m never worrying about that, and that kind of thing, but that those are my ideals, you know, those are my values, someone else might not care about money, they might not care about, you know, health, or they might not care about time, freedom, you know, so whatever you want in your life, just make a decision, write it down, and then just, you know, make a plan, you know, start with the end in mind, maybe, you know, whatever you want to hit like in the next, you know, the next the next three months, like the next quarter, or the next year, whatever it is for you that kind of feels right, and then make a plan to do it and just keep making progress.
David Ralph [48:54]
That’s really wise, really, really just keep on playing that we wind it and just playing again. And now course listen to the other episodes of join up dots, because you get fed up with Joe in the end. But that is the goal. So this is the end of the show, Joe me and this is when we’re going to send you on a journey to have a one on one with your younger self. And if you could go back in time and speak to young Jeremy, what age would you choose? And what advice would you give what we’re going to find out, because I’m going to play the theme tune. And when it beats you up, this is the Sermon on the mic.
Jeremy Reeves [49:50]
I really like that that was cool. So I would say you know, if I were talking myself, I would
I would pick probably when I was 18 years old. So I was I was just going into college, and kind of just like I was talking about before, don’t listen to other people. I wish I could go back and tell myself that. Because that’s that’s a lesson that I’ve learned over the years. And I went to college, and I’m not saying College is a bad thing. It’s you know, it’s, it’s good. For some people, it’s bad. For some people, it’s really as simple as that. For me, it wasn’t a good decision, I went through college, and I ended up I think about $75,000 in debt, didn’t use it. I knew most of the time that I was there that I shouldn’t have been there. But everybody else wanted me to be there. And that’s and then you know, and then I had to spend, you know, couple of years paying that off. Which you know, right now I would have $75,000 more in the bank if I didn’t, you know, if I didn’t go there. And that’s, you know, when I was 18, I started going into more of like the entrepreneurial shift. It wasn’t until my my senior year, like I talked about, we’re actually made the shift, but it was, it was the passion was starting to build about when I turned 18 or so I was I did things like network marketing, and like affiliate marketing, and stuff like that. But yeah, that’s, that that’s what I would, I would, I would say, you know, you have to figure out what you want and stop worrying about other people. It’s your life, you know, you’re not, you’re not you weren’t born to live through somebody else’s eyes, you know, you were you were born to live your life to contribute your unique talent to the world and just find out what that is, I’m still in the process, but I, you know, I’m close. I don’t think you ever really nail down 100% I think it’s just because it constantly changes. But you know, find, find what your unique voices in the world and, you know, figure out how to how to give that gift, you know, to the world, whatever it is, whether it’s being an accountant, or starting your own business, or, you know, being a dog trainer, I mean, whatever it is, whatever makes you happy, whatever is going to make it so that you wake up in the morning and you’re like, I can’t wait to go grab my cup of coffee and get to work. Do you know do that and stop worrying about what other people are telling you?
David Ralph [52:04]
Jeremy, what’s the number one best way that our audience can connect with you sir?
Jeremy Reeves [52:09]
I would say if you have any questions, you know, I didn’t do this interview at all for like, you know, looking for clients or anything like that. Because I know that’s that’s not quite your audience. So if you you know, if you have any questions if something resonated in here with you if I mean really the the thing that I’m going to want to hear from you guys with and firstly you can you can email me it’s Jeremy at Jeremy Reeves calm or just you know, search Jeremy are calm, there’s a contact me for what I want to hear from you guys is not that, you know, I helped you get clarity on your thinking or anything like that, what I want to hear if you’re going to email me is what you’re doing to actually take action on whatever, you know, whatever insight that you come up with, because there’s a very, very big difference between just, you know, getting inspired, and actually taking action action doing something. So if you’re gonna if you you know, if you email me, and you really love this interview, and it kind of inspired you to, you know, to change something in your life, whatever it is, you know, don’t email me just to say like, Oh, that was a great interview, you know, I appreciate that, you know, makes me smile. I like that. But what I want to hear is all that was a great interview, here’s what I’m doing next to, to actually, you know, take action on what you were talking about, you know, so, you know, if you have any questions about what me I said, I’m on, you know, I’m glad to, I’m glad to help and, you know, if you, you know, if something inspired you to make a change, let me know if that changes, because that’s what’s really going to make my day and that’s why I came on here is to actually get you to change your life. Because, you know, I feel like if I change, you know, 10 people’s lives, and they take some kind of positive action to change the world to you know, to bring value to other people. Well, you know, if I get 10 people to take action, and they affect 10 people each well I just affected 100 people you know, so that’s the that’s really what I you know, what I what I kind of love So yeah, email me share me at Jeremy Reeves calm and, and tell me you know what you’re doing to, to move forward in your life. And we’ll have a link to see a social platform on the show notes.
David Ralph [54:14]
Jeremy, thank you so much for spending time with us today. And joining up those dots. Please come back again, when you have more dots to join up. Because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Jeremy Reeves, thank you so much.
Jeremy Reeves [54:28]
Yeah, you too. I was it was a pleasure.
David Ralph [54:32]
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