Lindsey Anderson Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Lindsey Anderson
Lindsey Anderson is today’s guest joining us on the Steve Jobs inspired Join Up Dots business coaching podcast.
She is a lady with not just a cool nickname, but also is someone that everyone in the on-line world needs to know.
Known as “One Click Lindsay”, today’s guest has become the go to person if you want to know more information about landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging to name just a few.
She is a lady who loves to know the nuts and bolts that turns a business into a successful and thriving business.
Which means, she knows how to get customers to your business, and then convert them into super customers.
People who cannot resist your products.
How The Dots Joined Up For Lindsey
And it seems in classic Join Up Dots style, this was a path that she was always destined.
As she says “Even as a young girl, I loved bringing a business to life and watch it grow.
Other girls wanted to babysit, while I worked out the percentage I could charge for getting them jobs and managing them.
A lemonade stand was not a “fun” way to waste a summer afternoon, it was a very serious business involving customer acquisition and profit margins. I was born an entrepreneur, and I believe you are either born that way or you’re not. I see an opportunity, and I have no other choice but to create the business capitalize on that opportunity. My husband, on the other hand, just wants a job (so I made one for him).
After years of struggling through being an “employee” I started Web Impakt, which over the last 10 years, I perfected (if I do say so myself).
I’ve led my team to launching everything from simple web pages to enterprise level systems.
I’ve managed dozens of developers and designers, yet still have had to roll up my sleeves on a Saturday evening (after all, if you want a job done right, eh?).
And most importantly, I’ve gotten very good at generating traffic and leads, not only for my business, but for my client’s businesses as well.”
So being born to be an entrepreneur, does she feel that she had all the talents inherently that makes someone rocking and rolling, or has she still had to learn what makes someone successful?
And did she struggle at the beginning, or was it whooosh straight to the top?
Well lets find out as we bring onto the show to start joining up dots, with the one and only Lindsey Anderson.
During the show we discussed such weighty subjects with Lindsey Anderson such as:
Why she is a great believer that all your failures in life build upon to themselves until you see the success that you are craving.
How there is so much enjoyment in having a life that you are totally in control off, whether in time or setting your own income limits.
Why it is so important to give your partner breathing space from your entrepreneurial fires to allow them to enjoy your success.
How she knew that she was onto something when she realised exactly what he customers were looking for “Traffic and Leads”
What she hoped to gain from starting the new top ranked podcast “Traffic And Leads”, and why she wasn’t bothered about standings.
How To Connect With One Click Lindsey
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Full Transcription Of Lindsey Anderson Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:26]
Yeah, hello, everybody. Welcome to Join Up Dots. I tell you what, what a nightmare I bet. first mistake of the 400 plus shows I learned don’t eat a banana just before you’re about to record that almost knocked me out. Ben internet went down, then Google stop working but Skype kept on going very bizarre. And so fortunately, the only thing that was good in my life was this lady connected with me and she is a guest that’s joining us on the podcast as a lady with not just a cool nickname, but also as someone that everyone in the online world needs to know known as one click Lindsey, today’s guest has become the go to person if you want to know more information about landing pages, email sequences, search engine rankings, newsletters, and analytics. She knows the law. She’s a lady who loves to know the nuts and bolts that turn a business into a successful and thriving business, which means she knows how to get customers to your business, and then convert them into super customers, people who cannot resist your products and it seems in classic Join Up Dots style. This was a part that she was always destined. And she says even as a young girl, I love bringing a business to life and watch it grow other girls wanted to babysit. While I worked out the percentage I could charge for getting them jobs and managing them to Donald Trump here. a lemonade stand was not a fun way to waste a summer afternoon. It was a very serious business involving customer acquisition and profit margins. I was born an entrepreneur and I believe you’re either born that way or you’re not. I see an opportunity and I have no other choice but to create the business capitalise on that opportunity. Now, my Husband, on the other hand just wants a job. So I made one for him. Now after years of struggling through being an employee, she started a web site business which over the last 10 years she perfected, if she does say so herself, and has led her team to launching everything from simple web pages to enterprise level systems. She’s managed dozens of developers and designers, yet she still had to roll up her sleeve on a Saturday evening, after Well, if you want a job done right. And most importantly, she’s gotten very good at generating traffic and leads not only for her business, but for her clients, businesses as well. So being born to be an entrepreneur, does she feel that she’s had all the talents inherently, that makes someone rocking and rolling? Or has she still had to learn what makes someone successful? And did she struggle at the beginning? Or was it washed straight to the top but let’s find out as we bring onto the show to start joining up dots with the one and only Lindsay Anderson. How are you Lindsay?
Lindsey Anderson [2:54]
I’m doing really well. David, thank you so much.
David Ralph [2:56]
We’re into it. Now, Lindsey. We’re into it after all the problems after all, it difficulties, the banana poisoning. We are now into it and I am a professional and I’m going to deliver big for you. Okay, that sounds good. I think I’m going to change my name to one banana David.
Lindsey Anderson [3:11]
Yes. Throughout the interview I do need you to call me by my nickname David. No more Lindsey Anderson. It’s one click Lindsey.
David Ralph [3:17]
Is it always one click or Can Can you just if you get really familiar, can you just be one? Or I prefer one click just one click to do does anybody actually call you that? Seriously?
Lindsey Anderson [3:27]
I actually will go to comp I have some conferences I go to and people will call me one click. I have people that say hey osio What’s up like my customers? So yeah, it’s legit.
David Ralph [3:38]
He’s it’s a cool nickname. It’s a cool nickname. And it wasn’t one that you developed yourself. It wasn’t one that was given to you.
Lindsey Anderson [3:45]
Well, as well. It was kind of a mix of both. As you read in my bio, essentially, I’m really good at at landing pages. And as you know, David, it’s really important when people come to a website to get them to make that one click whether that’s to call you or to get on your email. list. And so I was working with a client. And apparently I was using the phrase we just got to get him to make that one click a few too many times because we kept operating on his landing page until it converted the way that I wanted it to. So we made some final changes. The next morning I woke up there was about 10 leads in my email box. I called him up he said, Well, if it isn’t one click Lindsay because I apparently use that phrase too many times with him. I liked it had a ring to it. So made a website and started telling people that was my nickname.
David Ralph [4:34]
And was that sort of when it all started to come together? Or was that just the sort of the polish on
Lindsey Anderson [4:39]
that was definitely the polish that was that was way later that was way later in my in my entrepreneurial journey.
David Ralph [4:46]
So if we take you back on this entrepreneurial journey because I’ve been amazed this thing about lemonade stands and I talk about this a lot, probably not so much as I used to because it got a bit boring, but over here in the United Kingdom, we never do that. No, I had a kid doing that and as an adult walking past and finding some drink that a child has made God knows what would be in it I wouldn’t I wouldn’t risk it but over there you seem to all be doing this is just sort of a generational thing as people always done lemonade stands
Lindsey Anderson [5:18]
as far as I know because I did it as a kid and I will still walk through my neighbourhood and see the see the kids doing it it’s a it’s an excellent way for little one to make money on a hot day.
David Ralph [5:30]
When we eat it’s a good way but as an adult Are you seriously gonna drink it or do you just buy it as politely as
Lindsey Anderson [5:37]
polite as to be polite I my children will drink it I got I got two little little ones and they’re fine with with you know hand mixed lemonade but me not so much.
David Ralph [5:46]
So So what is it that really gets you going then? Is it the building the business? Is it the challenge is it being in control because just speaking to you, you seem a lady who ultimately likes to be in control some
Lindsey Anderson [6:00]
Do I come across that way? Um, yet? Yes, I do definitely like to be in control. And I’m sure David you feel this way to you know, work in that nine to five job, it seemed. It seemed very like you were kind of in jail. I was like, Oh my gosh, I have to get up and have to work nine to five. Now, you know, there’s lots of days that I end up working a whole lot more than nine to five. And it feels so much more free than actually having to go and sit in an office and be there nine to five. So that’s part of it. Another part of it is I just like it’s it’s the whole cliche. You don’t want to be making money making someone else rich. You want to be doing that for yourself.
David Ralph [6:39]
And could you not go back? Are you totally unemployable?
Lindsey Anderson [6:43]
I’m completely unemployable. Completely like, it’s it’s frightening how unemployable I am.
David Ralph [6:48]
So are you unemployable, uncontrollable?
Lindsey Anderson [6:52]
David Ralph [6:54]
So you would go in there and they’d ask you to do something and it’d be like, well, it’s at nine o’clock in the morning. That’s not a suitable time to do that.
Lindsey Anderson [7:02]
I mean, if Okay, so like, let’s say the world burns to the ground, my company would would burn to the ground and I had to go get a job. I think I would be a fine employee, but deep down inside it would be it would be killing me.
David Ralph [7:14]
No, you’d be a rubbish employee. Yeah. I can sense that already. Just the fact that you say deep down inside is killing me You wouldn’t put up with it. Would you mean so you want
Lindsey Anderson [7:25]
a new business? I would just I would have to come up with something else.
David Ralph [7:28]
And could you do bag? Are you somebody that sees an opportunity, and then another opportunity and another opportunity?
Lindsey Anderson [7:35]
constantly, constantly. So that’s how its pros and cons. I mean, I’ve had I’ve had huge failures and huge, huge things that have gone terribly wrong, but it all kind of builds on itself and makes you who you are today.
David Ralph [7:49]
I like that because it does, doesn’t it it does build on itself. And I was reading a book The other day, and there was, you know, when you read all these business books after a while they blow into one but every now and again. Line jumps out at you. And you think, yeah, that’s kind of nailed it. And this guy was getting advice from a multimillionaire. And the multimillionaire said to him, you know, don’t worry, I used to be a screw up. I was like you and Ben, I learned something and the bloke went gone. And what is it? You know, this is this, I don’t need this at the moment. I know, I’m a wasted space. And the guy said, If I’m not getting the results I want, then there’s something about the process. I don’t know. And I thought, Oh, that’s good, isn’t it? Which is good takes you from the point of failure to practice.
Lindsey Anderson [8:32]
Yeah, it’s hard to remember when you’re when you’re in the midst of it, but I mean, it’s it’s so true. You just those little harsh life lessons are what makes you great later on.
David Ralph [8:43]
So when you are having your harsh life lessons, and you’re laying in bed, and you’ve got your special depressed jammies on your PJs, but those special occasions, how do you look at those life lessons now and go Yes, okay. I needed that or do you sort of still go Oh, well, Well, did it happen to me?
Lindsey Anderson [9:02]
Um, I definitely don’t say why why did it happen to me because I’m okay with like taking the blame on myself and kind of being like, okay, you were really dumb or whatever, you know, obviously, your self talk isn’t terribly positive, but I saw there’s particular life lessons that I can tell you about one that I look back and I say I cannot believe I made it through that in one piece, and I am so glad I am not there right now. I don’t know there’s particular life lessons that I look back on and you know, I’m not I’m not at the place where I’m like, I’m so happy that happened. But
David Ralph [9:36]
yeah, but I am. I am at the point where even the worst things now you know, we talk about it on Join Up Dots a lot, but once you’re far enough away from your black dots, they become white dots because you realise but they’ve taught you something and without vote, that failure you wouldn’t sort of move on at the time. It’s dreadful, and you walk around your garden kicking your cat kicking in gnomes and thinking why why why? Why am I 20? Click David when there’s one click Why is it not working for me? But it’s once again, it’s that stepping stone it builds on itself as you say. So I think I’m, you know, I’m past all that now. I’m in like a yen like, Yoda phase.
Unknown Speaker [10:17]
Well, I cannot wait till I get there, David.
David Ralph [10:20]
Join me join me Okay, see, just just go now and just let it go start singing that song from Frozen and you will be with me.
Lindsey Anderson [10:28]
Okay. My daughter would be will be very happy about that.
David Ralph [10:32]
So why why can’t you let it go? Why Why are you still dragging around with you Lindsay?
Lindsey Anderson [10:36]
Cuz I mean, okay, so I’ll tell you the story. So like worst life one of the worst life lessons is just like everybody else in 2008 I had a fair amount of income so I decided to build a spec house. You know what a spec house is right? They use that word over there.
David Ralph [10:52]
Never heard of it. What is it?
Lindsey Anderson [10:53]
Oh, essentially, you’re going to build a house and then sell it. No, everyone was doing so started I had a business partner, we he was going to manage the whole construction of the project. It was like a really expensive house more expensive than the house I live in right now. We found a piece of land, we start building it. He ended up taking all of the money from the loan and not paying any of the subcontractors so like the plumber didn’t get paid, or whatever the house was going up and he was spending all my loan money. So come to find out all of these subcontractors end up putting tonnes and tonnes hundreds of thousands of dollars worth of liens on this house that I eventually had to pay off so I actually had to pay off my loan, pay off the subcontractors again and then go after the sky. It was really painful and and why can’t I get over it because I was stupid. It was stupid to not follow up on if that money was getting paid to these people,
David Ralph [11:51]
but we do stupid things don’t mean as part of you know, I don’t mean to to over air, my sort of dirty washing, but I’m sure there’s a few people that have been romantically entwined with I look back and I think what the hell was I doing? You know, it’s just like, it’s just stupid stuff. You don’t get wiser as you get older, you’ve just made a lot of the really basic mistakes so you can move on to the bigger mistakes.
Lindsey Anderson [12:13]
Fair enough. Fair enough.
David Ralph [12:15]
That was good one. It didn’t sound profound.
Lindsey Anderson [12:18]
You really did. I think we’ve all had those stupid love interest mistakes. So those are awesome. And thank God, I don’t see any of them.
David Ralph [12:27]
It must be dreadful. I see some I live in the same town, but I sort of grew up on. And fortunately, it was before the time of romance in my life. So my romance was done in a different town. And I don’t live there anymore, but it must be terrible. Taking the kids to school and seeing some middle aged women and think oh, my God, I think so. And so move on. Yeah.
Lindsey Anderson [12:47]
Although although with Facebook, like I don’t know, you know, you date all these guys in high school, and then they’re showing up on Facebook. A lot of the times you’re like, Oh, I’m so glad that I didn’t make those decisions.
David Ralph [12:58]
Yeah, you don’t I was gonna say something really bad there. Now I can’t I can’t I can’t. No, no one click Lindsey is, as it’s gonna stay, I’m not gonna change it in any way. So what was your first business spent? So you decided that you was going to be entrepreneurial? Or were you in a corporate gig first of all?
Lindsey Anderson [13:18]
Well, I was in a court Well, okay, let me rephrase that, essentially, at the age of 16, I got the best job ever, which was managing the local swimming pool. So that was the best job ever. Because first of all, I was a manager at 16, which was pretty sweet. Second of all, I got to sit out in the sun all day, and kind of boss people around and just make sure no, you know, they were lifeguarding and stuff. So I just kind of like sitting there hanging out in the summer. It was super awesome. But part of my job was managing the swimming lessons, so the parents would come in to sign up their little tykes for swimming lessons. That seemed completely like not the best way of doing things and the internet was just kind of catchy. Fire. So I decided oh well there’s got to be a better way for this I’m gonna go ahead and create a piece of software that allows people to register their kids online for swimming lessons and then I ended up selling that piece of software to the local pools around the the town where I lived
David Ralph [14:17]
1616 howdy do, my brain wouldn’t have worked like that when I was 16 that I could go and create something creating was what other people did. How did you do that?
Lindsey Anderson [14:27]
I just did it just seemed natural. It just seemed like Oh, that’s a really good business idea and no one else seem to do it. Come to find out that again. Like it wasn’t like the swimming pools always had. So it actually kind of turned into a mistake because it wasn’t like the swimming pools all had computers come to find out back then the ventilation wasn’t good enough their computers kept ruining so that’s why it like didn’t go farther at the time is because most swimming pools didn’t have at least small swimming pools didn’t have computers like in their offices at the time because The ventilation wasn’t good enough, but it was pretty cool. I sold some pieces of software and so I consider it a success.
David Ralph [15:06]
So So did you programme it yourself? Or did you go off and find somebody that could do it for you?
Lindsey Anderson [15:10]
I programmed it myself, I figured it out.
David Ralph [15:13]
Well, okay, this is key. This is key to understanding you. Number one, we realise that you like to be in control. Number two, we realise at an early age you’d like to boss people around sitting in the sunshine is very preferable to do it. But the fact that you can look at something and figure it out, it didn’t faze you at all. You weren’t scared about it. You didn’t think to yourself, what do I know about programming? I can’t do this. How do you do that? How did you overcome that first step that holds so many people back when they think I haven’t got the skills to be able to do it?
Lindsey Anderson [15:44]
Well, maybe that maybe that’s a personality flaws. You think you’re smarter, or as let’s say smarter, but as smart as anyone else. And if XYZ can figure it out. I can figure it out, too. I don’t know what’s stopping me.
David Ralph [15:57]
And he’s out flow is out. I’m glad Putting with that one I can see as a floor, but also I see it as a huge positive.
Lindsey Anderson [16:05]
I mean, it definitely works out. And you know, I’m not afraid to delegate either. I started out the business, and I was doing a lot of the programming and stuff myself. And then my husband who’s actually a way more brilliant programmer than I am, I ended up I ended up kind of throwing all the programming over the fence to him. And now we have a team of about 10 people. So I actually end up talking to clients and delegating the rest out. I’m not even sure I could programme now but so, but at least I know enough that I know when the programmers are like, I don’t know I’m gonna I’m not gonna lie is a horrible word, but kind of like said, you know, be like, that’s gonna take five hours. It’s like I know enough to be like, that’s only gonna take one hour.
David Ralph [16:46]
No, I agree with that. Yeah, when I was in corporate land, if I was running a team, and I used to run toward lots of teams, I used to know every single task and I made sure even if I had a vague idea what they were doing, I knew that I got to have how long it was gonna take so they couldn’t pull the wool over my eyes.
Lindsey Anderson [17:04]
Exactly. Cuz those darn employees, they’re always they’re always working an angle, am I right?
David Ralph [17:09]
Always that’s why we want more entrepreneurs in the world we want you to get out there, create your own income and Now not all of you because some of you will be rubbish entrepreneurs. Did you see that? Actually, but there’s a vibe now of people wanting to create their own economy building security for their family, but ultimately, you kind of think you haven’t got the hustle muscle you haven’t got the, you know, two o’clock in the morning shifts
Lindsey Anderson [17:33]
Don’t get me started. You cannot ask me this question because I’m gonna come across as very bossy as well. So, yeah, it’s like, you know, you run into x, y, you know, like I okay, I had a personal trainer and she’s like, I’m one of her first personal training clients. And it’s like the gal won’t get up before eight to do anything. She won’t, you know, like she’s talking about struggling with her business, but yet the gal won’t get Before 8am, to, like, make some magic happen, and it’s like, you gotta, first of all, you have to be brave enough to like, invest some money in your business, like people who won’t invest more than $50. in marketing, it’s like, you do not have the guts to like run your own business because you have to be able to put some money down on yourself. Second of all, you have to be able to like, put off the gratification, like whether that’s, you know, going out side and and going for a walk or sitting and doing tasks that you do not want to do. Like, that’s what it takes to be an entrepreneur, and it sucks sometimes. But like, that’s what it takes. Am I right, David?
David Ralph [18:41]
Oh, absolutely. Any early days, and I’ve spoken about this so many times over 500 episodes. I occasionally talk about myself, Lindsey and in the early days of Join Up Dots. It was dreadful. I honestly fought before I knew what it takes to run a podcast and a successful one but you connected, you had a conversation, you edited it and threw it up. I didn’t have a clue about all the other stuff. Now it is kind of a dream job because I can do it very, very quickly. And there’s certain things I do, but other people don’t. But at the beginning, my hustle muscle was floppy, because I’d come from corporate land where I got an eight o’clock, and I was like the Road Runner at four o’clock, as soon as four o’clock hit bank, I was out beep beep and that was eat me down. I wouldn’t have done a second over. And the fact that the first maybe six months of Join Up Dots, I work literally 20 hours a day and didn’t get paid for it. Not a penny. I look back on it. And I think Well, I was obviously doing the right thing. It was touching on something in me. that excited me. And are you that kind of thing? Are you excited about your day when you get up and you go? Oh, God, I’ve got a long day today. Are you still Yeah, come on. Let’s go.
Lindsey Anderson [19:51]
Oh, yes, like I’m in a I get up at 4am. I have two very young children who get up at seven. So to get my full workday in I usually get up at 4am and Be honest, I am. I am just fine with it, at least at this. I mean, there’s been points in my business where I where it has been a true drag and completely horrible to do it, but I still did it. But like right now for the past year, it’s been quite freeing and awesome and motivating. Like I said, in the intro, my husband does not have an entrepreneurial bone in his body. So I’ll be like, he’ll be like, like, you got up really early this morning. Like, yeah, I was excited to do XYZ. And he’s like, I like he just doesn’t feel it. He’s, he’s a he’s a better employee. He doesn’t get it.
David Ralph [20:30]
Well, Tom, do you got a bedbug?
Unknown Speaker [20:32]
David Ralph [20:35]
Well, that’s not too bad. Actually, that’s too bad. Okay, because I’ve had guests on the show, but I get up at one o’clock in the morning, but they go to bed at night six, you know, before their kids go to bed. And that, to me, that just seems lunacy. You lose a little off.
Lindsey Anderson [20:50]
Yeah, yeah. Worse, fine. Four fours. Just a perfect time to get up.
David Ralph [20:56]
But it’s not about Is it because it’s at the most It’s winter, obviously. And so I get up about quarter to six every day even, you know, Sunday’s bank holidays, whatever, because I like to get to work and sort of crack on. Then I have a little break while and I take the kids to school. And then I come back and I work again. And I kind of do it like that. But four o’clock, is it especially in the dark mums, that’s madness. And
Lindsey Anderson [21:22]
it’s really I just because I spend the rest of the day either with customers or with my children. So it’s really like the only time I can like, just be alone. So I really I don’t mind it. I really don’t.
David Ralph [21:35]
But you’re young lady. Oh, yeah, you’re young once you get to my age is more
Lindsey Anderson [21:40]
like I want to do this all the time. But like I’m willing to sacrifice for the hours between 445 and six so that I can spend three more hours with my kids when when they’re around. So
David Ralph [21:52]
and I’ve got a wife who’s got a very firm grip and she drags me back.
Lindsey Anderson [21:56]
David Ralph [21:58]
just as I’m sliding out like like Gizmo, you know, that little furry thing in Gremlins her little hand comes out from the covers and then gets me and pulls me back in. It’s quite difficult to get going.
Lindsey Anderson [22:08]
Well, I have no advice. Drink more coffee.
David Ralph [22:12]
Yeah, and just sleep in your spare bedroom or something like that so I can get out. But talking about hustle muscle is a key thing though. You know, you’re saying it’s a key thing. I’m saying it’s a key thing that somebody has to feel it in them almost before they become an entrepreneur. Is it too difficult to go from there? Doing it by the clock? I’m going to become an entrepreneur Do you need to find that passion that spark that that rocky to get going before you take the leap?
Lindsey Anderson [22:39]
Yeah, I don’t I don’t I don’t even think you can. I don’t even think you can like create it. I think you you definitely have to feel it. I’ve had I had a business partner. And we were all gung ho. And we were we were moving on this idea and it was really working. And it was like the first guy that said, said no to us. And then we had like Kind of all happen at the same time. Our first sale was like, No, I’m not interested. And then we were supposed to, like, get some website updates done. And he pretty much was like, yeah, I’m gonna watch a movie today. And it was like, Okay, I knew this guy really wasn’t I didn’t have the entrepreneurial spirit when I went into business with him. And I thought I could like, talk him through. But he just like, there was just no, I couldn’t motivate him. I just I think it has to come from within.
David Ralph [23:25]
I think you’re spot on there. I’ve had a couple of business partners, that looking back I realised that my passion blazed brighter than theirs. And so creating value, we’re kind of being pulled along by mine fuse gasm. But when I wasn’t there, it wasn’t happening. And I would see myself doing my bit of work, and then also trying to catch up on a bit of work because it wasn’t getting done. And then in the NFL, oh, this is stupid. I rather just do it myself. And so I’m now a solopreneur. And to be honest, I think I’m happier. I don’t think I want a team I I like what you’re saying about delegating things. I can’t do so there’s certain things I can’t do certain things I don’t want to do. So I delegate out now on oDesk, whatever and get people to do it. But the rest of it I just like that thing. I think I’m like you, Lindsay Anderson. I’ve just realised Oh, one click. I’m a control freak, like you were freaks together.
Lindsey Anderson [24:17]
That sounds perfect. I love it.
David Ralph [24:19]
We should be in business together. You do one click and I do one mic and and we’re pulled together. But you are now a podcasting legend yourself. So how did that come about? You rock and rolling in your business? Is it brand awareness? Is it to develop another skill? Tell us about it.
Lindsey Anderson [24:35]
Yeah, so um, pot podcasting. I just barely started like you said, I have the traffic and leads podcast where I interview people who know how to generate traffic and leads for online business. It has been a really good thing, but I think I’m luckier than most entrepreneurs, or podcasters because like, I am not obsessed with statistics. I rarely look at them. I’m fine with them. I don’t even know if I was on new and noteworthy. I literally went into that David for to build credibility. And second of all, which is actually started as my second reason, which is now my first reason is to talk and learn from, like professional, awesome, amazing people like I have learned a lot on those podcasts. I’ve made some amazing connections that I never would have made. I mean, and it’s paid. It’s paid for itself in spades. And I thoroughly thoroughly enjoy podcasting. It can be a lot of work and like setting up the interviews and doing the research and stuff like that. It can be a lot of work, but I’m moving ahead and I love it. It’s awesome.
David Ralph [25:40]
And I do recommend her show people I’m fussy, I am fussy with shows I listened to because quite honestly, a lot of them that are coming out aren’t very good. They’re not very good. And you can hear it after maybe one or two episodes. The person hasn’t got it somehow. They’re doing it because I’ve seen the success of other people and it’s not their talent, their skill that they need to do. Something else. But Miss lady, one click, she’s got it. And it was, it was a very good show. But I listened to traffic and leads podcast, go over to iTunes, give her a load of ratings and reviews and love. And because it’s a show that can help, not just businessmen but podcasters. And and everyone is a good Listen, I enjoyed it. David,
Lindsey Anderson [26:18]
thank you so much. That’s really, really kind of you
David Ralph [26:21]
know, absolutely. That’s what it’s all about sharing the podcasting love. So, what I’m gonna do now I’m gonna play some words, but I also like and Hi, I love these words. So I’m just going to bring them straight on to the show. This is Jim Carrey,
Jim Carrey [26:35]
my father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [27:01]
So do those words resonate with you?
Lindsey Anderson [27:04]
Wow. Yeah, those are really powerful. David, thank you for sharing that.
David Ralph [27:08]
It’s it’s one of those things I stumbled across a couple of years ago. And I listened to that literally every day we and I was thinking of dropping it from the show. And I mentioned it on one of the episodes and my listeners kept on emailing me Don’t drop it, don’t drop it. I never get bored with listening to it, because it really touches into something that’s not just entrepreneurial. It’s life affirming, isn’t it?
Lindsey Anderson [27:28]
It is because you you know, it just it’s hard to remember that you do only have like, one life and one day, like, let you know the whole cliche live today, like it’s your very last day. And it’s kind of it’s kind of like that’s awesome. It’s you always need reminded of that.
David Ralph [27:44]
Just before you I was interviewing a guy who says to me he, every day he tries to make his new life normal. And so each day he tries to get out of his comfort zone, to the point that he’s new, uncomfortable. His own becomes normal so he can push on. And he said the way that he did that was trying to be uncomfortable for five seconds at a time to build up that hustle muscle. And he does that every single day. Because he buys into those words. Totally.
Lindsey Anderson [28:14]
Wow, that’s impressive. I may I may take the leap and try that myself.
David Ralph [28:19]
I’ll tell you how you do it. First of all, wait a banana just before you recording?
Lindsey Anderson [28:23]
Or is that banana still with you? They still
David Ralph [28:24]
with me? It’s still hanging
Lindsey Anderson [28:27]
David Ralph [28:28]
I’ve never been so poisoned by a banana. It’s kind of I can feel it sliding down. It’s like halfway down my throat at a moment. But still, well,
Unknown Speaker [28:35]
you sound fab. I could I wouldn’t even be able to tell.
David Ralph [28:39]
Well, that’s the key event stuff up and down your throat before you record and then you sound like a DJ legend. That’s the way you
Unknown Speaker [28:46]
ever eat a banana again.
David Ralph [28:47]
Oh, wow. I wish I do every time I do, I think of you.
Fair enough. Thank you, Lindsay.
Yeah, that’s a compliment or what? So how do you know that your business is becoming successful? When you building something sometimes you can’t see the wood for the trees and the progress that you’re making seems so slow, but sometimes you think it’s a failure. But actually what’s happening is you’re growing the foundation. So when you started web impact, did it go off like a rocket? Or did you have to push it uphill? How did you know it was becoming successful?
Lindsey Anderson [29:18]
Ah, um, so I started weapon packed about 10 years ago, like you mentioned, and it We definitely had our highs and lows and a lot of struggles. Our lowest point was, so we had we were my husband and I were both working out at a nuclear waste facility in the middle of an Idaho desert. And that was mind numbingly boring to do government work for the obvious reasons. Plus, you couldn’t drink the water out of the drinking fountains the first day I’m out there I go take a drink. And the people are like, No, do not drink the water. And it’s like, seriously? Yeah, we’re dead serious. Anyway. Sorry to go off on that tangent. So, um, so we were getting paid fairly well, because we were a government contractor. So we didn’t Did I decided to take the leap and start web impact full time, we got a fancy schmancy office, we hired programmers for very expensive rates, because that’s what we were. That’s what we were making at the time. So we ended up having a large staff getting paid a lot in a really expensive office, and we were, you know, pretty much just a start up. So that was pretty silly. And so then, you know, you start falling behind on taxes and things just look not so awesome. So I remember I’m pregnant with my first child. I’m maybe seven months pregnant and IRS ladies coming in to audit our books to see how much we can pay. Anyway, that was depressing. But we ended up clearing out the employees getting rid of moving down to a smaller office. And now things just work like clockwork, yes. We still have about 10 employees. Everyone’s kind of working from home. They’re working at decent rates. They’re calm. They’re contractors. We only have a handful of employees. We have learned a lot of lessons along the way. It’s very simple to know if the business is doing better. First of all, I am not back and the IRS lady isn’t asking me about my back taxes. So that’s a win. Second of all, I mean, it comes down to simple accounting, you can look at your accounting, see what you are year over year, and we ended up doubling, we’ve ended up doubling our income, our profits, the last three years doubling. So obviously, we’ve like found a key now. I was doing web development, just generic web development there for many, many years. And if you’ve ever ran into a web developer, it’s like, I don’t know, we’re all kind of the same. It’s like, what create will create you website? Sure. And if you’re, if you’re knowledgeable enough to ask me about a search engine optimization campaign, then sure I can do that for you. So customers would come and customers would go because some web developer would make them another promise. And I ended up asking myself Well, what what do these people really want? Why are Like, why can’t like I just keep them and keep them super happy because it’s like, we build a website. And then we’d host the website and like, you know, like we’d kind of drop contact. If they needed help, then they would call us whatever. But then another web developer would catch they’re here. So I sat down, and I literally was like, Okay, what is it that I can do for these people? What are they looking for? And that’s when I started a new branch of the company called traffic and leads because that’s like, people don’t care if you have SEO campaign and a social campaign or a website, like what they need for their business literally is traffic and leads. So they don’t really care how I do that, as long as they’re like getting leads, which is either building their email list, or getting phone calls. And like, they really don’t care if I’m running a PPC to do that, or a Facebook ad campaign. Like I’m all now I’m all about results. And that’s how our business has really started to succeed recently is because I rebranded to traffic and leads because that’s the results that we provide. So we’re way more successful now.
David Ralph [33:02]
So I’m a businessman and I come to you and I go, look, I’ve got a business and to be honest, I can’t be bothered I want the sales but I can’t be bothered with sales funnels. I can’t be bothered with email this one click beansie just do it for me.
Lindsey Anderson [33:17]
Yeah, we do that that’s what we do.
David Ralph [33:18]
So I could just walk away and you’d be happily throwing money into my bank account.
Lindsey Anderson [33:24]
Well, no, no, no, not at all. I will get you I these are
David Ralph [33:29]
results Lindsey I want results.
Lindsey Anderson [33:31]
Yeah, well, the results are I will build your email list and for enough money, for enough money I will be able to like I mean, if you pay me then I will write all of your email funnels and I will nurture those leads. And you know, what I would need you to do is proof the words to make sure that it sounds like your brand and sounds like you maybe you can make a few edits. So I will fill up your email list or secondly if you are like a plumber or a chiropractor Get you names and phone numbers of people who want you to call them to do work or to bid their work.
David Ralph [34:08]
Now don’t you find that boring though? Because I listened to that I think ah couldn’t be bothered I oh I want to do is this talking to the microphone and coach my my clients to sort of global success that’s what I want to do. All that kind of stuff just bores me stupid but doesn’t excite you.
Lindsey Anderson [34:23]
You’re really hurting me right now. David, this is my love and my passion. It is not boring, like to know, to know, like, Oh, I wrote that new subject line and it got, you know, 10% more open, right? Like that’s, that’s a little success. That’s, oh, gosh, I totally made that happen. Or I make a new Facebook ad and it’s click through rate is way better than the last one like it’s a little contest. All of it’s a contest. And
David Ralph [34:50]
when I say boring is what you’re doing. You’re playing to your super talent, you’re playing to that thing. You found that thing that I would hate doing, but you love doing and once you get to At that point, you’re starting to cook on gas on you, because that is when you will push through those long hours because you’re finding the enjoyment in a task that quite frankly, Netflix would win over every day for me.
Lindsey Anderson [35:12]
Yeah, fair enough. Fair enough. But I mean, it is like, you know, my husband will frequently asked me like, you know, I do have hobbies. I like to water ski and do a lot of different things. But it’s like, if I have a free afternoon, unfortunately, and I could do whatever I want it sometimes it would be just sitting there front of my computer, like working out a campaign. Unfortunately, right. I’m super boring. For No,
David Ralph [35:34]
not so boring, though. That’s, you know, if I have a free afternoon, I’ve got a router in front of me. And because I realised I was working every single day, seven days a week. And so I thought, I know I’m going to be clever. I’m gonna book in free time. And so I’m looking at it now. And so Monday, evenings free and Tuesday, evenings free and Wednesdays and I’ve got it all sorted out like that. Trouble is when I get to that point, I’m bored. I don’t know what to do with myself. Other than doing what I like doing, and that’s work, and my mates go to me, I used to be able to do so many things. And I go, Yeah, but I was trying to escape from work, I would do other things because I didn’t like my work. But now I love my work. And so that’s all I want to do. I don’t want to I don’t want to go down the pub and I don’t want to do this and I don’t want to do that. And it makes me sound boring. But I just love doing this. I love talking to you one kick Lindsay.
Lindsey Anderson [36:25]
David, we are like we I think we were I think we’re brother and sister because I feel your pain. I feel it
David Ralph [36:31]
all back and what we should do, we should get ourselves into a room. Nothing, nothing, nothing naughty going on. And we should try to see who can get bored the quickest talking about their subject.
Lindsey Anderson [36:43]
That sounds awesome. I would totally when
David Ralph [36:46]
would you could you talk for hours and hours and hours about sales funnels and God knows well.
Lindsey Anderson [36:51]
Oh, absolutely. My poor husband. Like, I’ll notice a certain look in his eye when I’m going off about a recent win or something and it’s like oh, I should say Talking he’s not interested. He’s very polite, though.
David Ralph [37:03]
Because I do say don’t I once you find that thing, but you would happily talk about until people drop off their butt barstools in boredom, please, please shut up, then that is a good steer, but you’re on your way.
Lindsey Anderson [37:15]
Very true. Very true.
David Ralph [37:17]
So where is on your way with you, you’ve got your podcast, you got web impact, you got your traffic and leads, everything’s going well. But there comes a point that I find in the entrepreneurial world that the business side becomes almost kind of spiritual and physical people seem to get a certain amount of success, business wise, certain amount of success, income wise. And when they start changing their focus on themselves and start challenging themselves and climbing up mountains and doing triathlons and things like that. Is that on the cards for you? Can you see a time when actually, the success that you were leading towards isn’t enough and you turn your eyes inwardly?
Lindsey Anderson [37:58]
Yeah, and I’m looking forward to the day that I can do that. As I’ve mentioned a few times, I got a three year old and a four year old. So I can’t see much more than that at this point. But it will be very nice 15 years from now when they’re kind of more on their own, to be able to do those things. I absolutely can see myself making personal goals. I mean, I have personal goals right now, I mentioned I have a personal trainer I try to, you know, CrossFit and try to you know, I definitely want to run a marathon and and and you know, coming back to want to be able to give to people and give back to the community. I want to spend a lot of time doing that as well.
David Ralph [38:37]
Is Strange, isn’t it? before you get into this route? you kind of think that entrepreneurs and businessmen are kind of greedy people. They’re the ones driving around in a big cars, their big houses and stuff. But actually, once you get into that world, and you know, I’m skirting it, I’m very lucky that I had these conversations on a daily basis talking so multi millionaires, but you realise that they give back a lot that they are increasing. To be generous and in a way it’s almost the more like give back the more like a it’s a kind
Unknown Speaker [39:03]
of it is
Lindsey Anderson [39:05]
that’s the world I mean that’s that’s it that’s a law of the world is you know you give you will definitely receive.
David Ralph [39:13]
And you think that’s in passion as well, because I find it with my show, the more like Oh, come on, come on, let’s get going and really kind of get into it. I find my downloads go up. And if I’m still going, oh god, oh god do another show. You know nobody’s gonna snarly. So it is based on everything is the way you project yourself out there, isn’t it?
Lindsey Anderson [39:33]
Yeah, it really is.
David Ralph [39:35]
Come on. It’s a Babylon seven that I was
Lindsey Anderson [39:37]
reading. I was really getting on that answer.
David Ralph [39:42]
And you just sat there in your pyjamas looking at bolder bananas thinking when’s he gonna finish? That’s what you were looking at.
Lindsey Anderson [39:49]
That is so not true. I just, I mean, what you said is is so true. I mean, it’s it’s weird that people can tell just from an inflection of a voice if you want To be there not you can’t see me hopefully you know that I’m happy to be here. But I’m sure like if I was having a day you would know you would you would probably sense it. No one knows how or what you’re exactly sensing. But you could totally sense it
David Ralph [40:14]
is exhausting being your husband, do you think?
Lindsey Anderson [40:16]
Yes, I don’t I don’t think he has the best gig in the world.
David Ralph [40:21]
Because Because it is difficult, isn’t it? I know, but my wife wants me to shut up and just sort of leave her alone. Because I’ve got something in me that she doesn’t quite understand she I think she’d be quite happy if I was just going off to a job and coming back but the fact that I’ve got this fire Burning brighter every day, I think she finds it exhausting. And she’d like to sort of just have the old me back somehow that used to go off to corporate land and come back and just sit in front of the telly but he can see that in you that you can’t throw a bucket water over and put the fire out. It’s just going to come back again.
Lindsey Anderson [40:55]
Yeah, I mean, we you know, we should start an entrepreneurial spouses support. Because he, he just he just, they’re just different. They’re just not entrepreneurs. And I do I feel I feel for him to the point where we have made personal rules because obviously, you know, we work out of our house. And it’s like, okay, we need to set up these rules because I would talk about business from the moment I get up till the moment I go to bed, obviously, we’ll mix in the kids in there too. But in and out of kids conversation, I would totally talk about business. But many, many, many moons ago, I realised Okay, this is not really his bag. So we made we like literally made rules. We don’t talk about business. Before he has his first cup of coffee in the morning, and then we turn off any business talk past five and we don’t really talk about it on the weekends.
David Ralph [41:46]
I reckon somebody should create a podcast putting out entrepreneurs on fire, don’t you?
Unknown Speaker [41:51]
Yeah, yeah, that’s funny.
David Ralph [41:54]
Yes. So when we all get on a on our bandwagon and start rolling, somebody gives it the alternate view. Because it is union Yang, there is an alternate view to everything, isn’t it?
Unknown Speaker [42:03]
Yeah, for sure.
David Ralph [42:04]
So what I’m gonna do now I’m gonna play the words that have created the whole show. And these are the words that Steve Jobs said back in 2005. And it’s so important to what we’re doing with Join Up Dots. And of course, it leads up to our big question that we ask every single day. What was your big dog? This is Steve Jobs.
Steve Jobs [42:21]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [42:56]
As I always ask, do you buy into those words?
Lindsey Anderson [43:00]
Absolutely, I do
David Ralph [43:02]
and what what is it about them that has allowed them to flourish and stay with us for over 10 years and be as important now as they were when he first said them?
Lindsey Anderson [43:14]
Well, because I think it’s just the way that you should live your life, every everything. Everything happens for a reason. And I mean, just like we talked about before, everything that happens to you you can learn from you can take something positive friend, regardless of how bad it is, and they make you the person that you are today.
David Ralph [43:32]
And do you think that you couldn’t possibly become who you are one click without those dots leading up to it? Has that been your journey? Yes, it has been my journey. So what is the big dot? What’s the big dot when you look back in your life and go? Yeah, okay. I think that’s when it all started to come together.
Lindsey Anderson [43:49]
Um, probably the biggest stop for me would have been taking that that leap of faith in myself and deciding to to not work for Corporate anymore and just decided to trust in myself and start my start my own company regardless of how hard it’s been like that was that was it.
David Ralph [44:10]
And what was it scary because obviously we touched you as entrepreneur by birth really. So as a kid, you had that ability to look at swimming pool computers and think there’s a business for me. lemonade stands so unlike most of us, but go entrepreneurial, but we weren’t born to do it. Was it a scary decision? Did you sort of lay in bed at night thinking oh, I don’t know. I don’t know. It’s a safe salary, but now I’m gonna be throwing up in the air.
Lindsey Anderson [44:34]
David, it’s, it was scary and it still is scary. I still work extremely successful and we make plenty of money and we’re able to pay our bills, but I will still, there’s still days where it’s like, oh, what if this all crumbles in on itself tomorrow, I’m gonna be in a lot of trouble. So it’s okay every day.
David Ralph [44:56]
So why keep them doing it?
Lindsey Anderson [44:58]
Because I don’t want to I Don’t want to have a job and, and perhaps the most scary thing of all when I think about Oh, what if it all crumbles in on itself, then the next phrase in my head is, I will have to go get a job and work for someone from and I will have to be in an office from eight to five. So it’s for that, like, I don’t want to work for anybody on work for myself.
David Ralph [45:19]
That’s not what you would say you would say, Oh, my God, I’m about to lose control. And I’m going to be handing the control over to somebody else that that that would be the key thing.
Lindsey Anderson [45:27]
Fair enough. You summed it up right there for me, David,
David Ralph [45:30]
you say and that’s why I’m a host of my own podcast. You see, you got to you got to find your success blanket and wrap it around you to protect you from all coming. Well, this is the end of the show. I didn’t want it to be the end of the show. And I bet the listeners don’t realise but it’s been a two part of this. We had a bit of issue in the middle as well, didn’t we? But we
Unknown Speaker [45:49]
got it. We have bad luck today.
David Ralph [45:50]
We have but we’ve got to the end now. And this is the partner we called a sermon on the mic when we send you back in time to have a one on one with your younger self and if you could get back in time and speak to us What age would you choose? And what advice would you give? Well, we’re gonna find out because I’m going to play the theme tune. And when it fades, you’re up. This is the Sermon on the mic.
Unknown Speaker [46:23]
Lindsey Anderson [46:34]
I would say I would talk to my 23 year old self after getting a divorce from my first husband because he was a real wonderful person. And I would say, it doesn’t matter how lonely and horrible life looks right now, things are gonna be really awesome for you and you’re gonna be able to be really successful. find happiness, find love. have beautiful children. In and just take a leap of faith in yourself, put everything that you have into your business, and it will all work out.
David Ralph [47:09]
Lindsay was a number one best way that our audience can connect with you.
Lindsey Anderson [47:14]
You can find me at my website, one, click Lindsey, calm.
David Ralph [47:17]
Thank you so much for spending time with us today joining those dots. And please come back again when you have more dots to join up because I do believe that by joining up house dots and connecting our past is the best way to build our futures one click Lindsay, thank you so much.
Lindsey Anderson [47:31]
David Ralph [47:34]
So that was one click a Lindsay Anderson, a lady who found out what her customers needed and built a successful business around it. And yeah, there’s a lot of hustle. There’s a lot of work. There’s a lot of passion that you need, but it’s still quite simple in concept business. You find out what people are struggling with and you provide that solution and if you do it in an affordable way, then you will do very well for yourself. You’re providing bigger value to the world. Thank you so much for listening to Join Up Dots. Thank you for so many of you for joining up with us on our coaching platform, get a dream at Join Up dots.com it’s really starting to grow, and we’re loving what we’re doing. We’re spending more time with you, as we’re seeing you getting those ideas and starting to grow the entrepreneurial fire underneath you and that it literally can take you anywhere you want. You’re building that rocket inside your body, and you can go off and get the dream. So hopefully more of you will come over and meet us. And if not, hopefully more people just come across and listen to us. Thank you so much. Cheers, bye.
David doesn’t want you to become a faded version of the brilliant self you or wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.