Chris Dessi Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
Click Here to Subscribe via iTunes
Introducing Chris Dessi
Chris Dessi is today’s guest entrepreneur joining us on the Steve Jobs inspired business podcast interview.
He is a man who can be described, almost in just one small sentence.
He believes in himself, has big ideas and creates.
And as we see time and time again on Join Up Dots, having that belief is the part that most people struggle with.
But get it, and fully embrace that belief, then you simply become unstoppable.
Which appears to bet the case with todays guest.
He is an established personal branding expert, author, and speaker, and also an author of several books, based around social media.
And as a result he regularly appears on CNBC, CNN, Fox News and Good Day New York.
How The Dots Joined Up For Chris
As he says “I find joy in teaching, and presenting the keynote conferences & love helping people realize how powerful social media can be to create your personal brand, generate awareness & sales through social media channels.”
And that is the part that most new entrepreneurs struggle with, building the awareness of what they can offer to the world.
They have the skills
They have the passion.
But getting the word out more often than not is one step to far, and they struggle until little by little they get the ball rolling.
So did our guest today have the same issues back in the day, or was it like jumping onto a magic carpet first stop Successville?
And when did he realise that he had created his own personal brand, and was it a surprise to him, or part of his master plan?
Well let’s find out as we bring onto the show, to start joining up dots with the one and only Chris Dessi.
During the show we discussed such weighty subjects with Chris Dessi:
Why getting into your sweet spot can make you feel like you are in the prime of your personal life and the prime of worklife. The perfect place to love being in.
How balancing his home life to be more present in his daughters lives, caused him to be make a distinct pivot in his life, which most of us can do if we so choose.
Why so many people fall into the trap of becoming too much of what people liked at the beginning. They lose the authenticity and become a caricature.
Chris recalls being fired from his job, and being forced into the world of “The Reluctant Entrepreneur”, but could see that the career shock was a huge blessing.
How he wrote his first blog post and earned $260,000 US Dollars from its publication…..yes believe me, you will have to hear this stunning success
Chris Dessi Books
How To Connect With Chris Dessi
If you enjoyed this episode with Chris Dessi then why not listen to some of our favourite podcast episodes such as Jerry McMullin, Rob Town, Sean Swarner or the amazing Roz Savage
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Full Transcription Of Chris Dessi Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling and Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:26]
Yes, I know that everybody and welcome to Join Up Dots. Do I need to show the episode number? Yeah, why not? It’s 529. We’re really raffling through the shows a big time. And because of that, we’re finding some new listeners. We’re finding listeners left right and centre, which is really good. So a big shout out to Barney Kona from North Dakota. Thank you very much for contacting us, Barney and I will say to you from the bottom of my heart. Everything I said in that email is absolutely right. It’s just down to you to go out and do it like today’s guests because they Somebody but I suppose you could almost describe in one small sentence he believes in himself has big ideas and creates and as we see time and time again on Join Up Dots having that belief is the part that most people struggle with, but get it and fully embrace that belief, then you simply become unstoppable, which appears to be the case with today’s guest is an established personal branding expert, author and speaker, and also an author of several books based around social media and as a result, he regularly appears on CNBC, CNN, Fox News, and good day New York. Now as he says, I find joy in teaching and presenting the keynote conferences and love helping people realise how powerfully social media can be to create your personal brand, generate awareness and sales through social media channels. And that is the part that most new entrepreneurs struggle with building awareness of what they can offer to the world. They have the skills, they have the passion, but getting the word out more often than not is one step. To follow and I struggle until Little by little, they get the ball rolling. So did our guest today have the same issues back in the day? Or was it like jumping onto a magic carpet? First stop successful? And when did he realise that he created his own personal brand? And was it a surprise to him or part of his master plan? Well, let’s find out as we bring onto the show to start joining up dots with the one the only Mr. Chris Dessi. How are you, Chris?
Chris Dessi [2:25]
I’m doing great. Now. That’s the best intro I’ve heard in ages. That’s fantastic.
David Ralph [2:29]
That could be the best you’ve ever had. Chris. Yeah. Big me up. Big me up, man.
Chris Dessi [2:34]
Yeah, that was that was incredible. I’m excited to be here. David. I’m really fired up about Was it 520 ninth show. That’s pretty incredible. That’s, that’s a high level of activity.
David Ralph [2:44]
Yeah, it’s more like about 545 because I do a lot of solo shows where I just feel like I have something to say but yeah, 529 interviews. And you know what, Chris? I feel like I’m just getting the hang of it now. Yeah.
Chris Dessi [2:57]
Sounds like you’ve been doing this for a very long time though. It sounds Very natural, I’m impressed.
David Ralph [3:01]
So do you think when you look around at what you’re doing? Are you in your sweet spot because I certainly feel like I’m in my sweet spot. I enjoy it. I love it. It’s lucrative, and in a way, it feels kind of easy. Are you in that sweet spot where life is as you make it? Oh, is it still a struggle in certain regards?
Chris Dessi [3:22]
You know, firstly, I was like, congratulations that you’re in that spot. And and, and I will say yes, I am definitively in that sweet spot. I feel like I’m in the prime of my career. And frankly, in my life, I feel like when you can connect the dots of your life, as well as your work and have blurred lines between I don’t mean that you’re ignoring your family life because you’re working so much. I mean that you kind of have a kick in your step and find joy in your work life, as well as in your home life, then things are really good and if that, in fact, is fulfilment. I am a very fulfilled man right now.
David Ralph [4:00]
So what is your family life? Do you have kids? Are you balancing that’s you know what most of you Yeah, yeah. What do you got?
Chris Dessi [4:08]
I’ve got two beautiful little girls. I have an eight year old. She’s just recently turned eight and a five year old. So I’m loving this moment in time right now because, you know, as they say they still want to marry dad. They don’t want to do
David Ralph [4:22]
that changes, Chris, I promise you.
Chris Dessi [4:24]
Sure, yeah. Do you have girls as well. I
David Ralph [4:27]
have three girls, no four girls actually and a boy. To say the boy is a dream. He just as long as he’s got his Xbox and internet connection. Everything’s good in his world. But girls make a change. They change and that little pocket of loveliness that you’ve got at the moment and make the most of it. See,
Chris Dessi [4:46]
that’s what I’m saying. I’m holding on to this as as tightly as I possibly can.
David Ralph [4:50]
Yeah, absolutely. So have you ever been in that position that so many dads have where they miss parts of their kids growing up or have you achieve your success before the kids come along.
Chris Dessi [5:03]
You know, David, it happened really early on when I was a new Dad, where I missed two or three weeks at a pop when my first daughter was only a few months old, and I had a big job. I was the vice president of ad sales at a multinational global organisation. And that’s when I really had an epiphany. And I pivoted toward being within social media. And once I made that pivot to social media, I said, Okay, no more international travel. We’re going to try and get a handle around this and we’re going to prioritise the family and, frankly, my own happiness before I prioritise the happiness of a corporation that I’m working for. And I’ve been pretty successful about prioritising all of that and we have a you know, an A running dialogue with my daughters and it actually came up this morning, where when given the opportunity to choose between work, and them, I always choose them. It literally happened this morning. I get up very early in the morning, I get up at 5am and the girls will cry. The pattern down the steps around 630. So I get it, I get about an hour and a half of solid work in before the day starts and my wife works out in the morning, and my oldest came down. And last night, she was upset that I wasn’t going to be able to attend a performance of hers. And I’ve got a bit frustrated with her school, because she’s in second grade. And the school tends to schedule some of these events at like 930 in the morning on a weekday. Yeah, man, that’s not fair. For people that are working. That’s really frustrating. But I said, Okay, I’m gonna appeal to the people that I have meetings with and say, listen, I’d really like to attend this thing for my daughter, would you mind rescheduling? And of course they were very understanding. So this morning, I was able to approach my oldest daughter and say, you know, great news that he’s going to be there and you know, again, I was given that choice between work and you and I choose you literally said that on my knees while she was sitting at the kitchen table eating breakfast kissed her on the forehead. So that was very special. And I think not that I figured it out. I still do travel. I still am bouncing around and very, very busy and work long hours, but I do make very definitive claims. Cut time for my family, especially my daughter’s.
David Ralph [7:03]
Yeah, you wait to go to the school plays when your kids are only in it for about 30 seconds.
Chris Dessi [7:08]
And they want to slit my wrists, right? Why was
David Ralph [7:10]
I here to sit through two and a half hours of kids mumbling just to see your 30 seconds. I once went to see the Wizard of Oz. And I got there very early. And I’ve been working really, really hard. So I was very, very tired. And as you say, it was at half past nine on a Monday morning. So I sit there and I thought, Oh, I get to the back of the hole so that I can stretch my legs out because I’m quite leggy. And I looked in the little brochure, and I looked at my daughter’s name, and she was about three minutes in and I carried on looking down and there was no kids. It was just, you know, just names. I didn’t recognise any of them. And I thought to myself, Oh, this is all I just watch her bit and then I’m right at the back. I just close my eyes for a second that be what nobody can see it. And I close my eyes for a second and when I opened it up, there was an empty hole. Everybody had gone home. The parent Got?
Chris Dessi [8:02]
David Ralph [8:02]
I think so. Yeah. So it’s, it’s difficult to balance it. But I’m, I’m glad that you’re doing that because it is an awareness, which I think now with technology, people can structure it. If I start to break free from the I can’t do it. It’s that mindset, isn’t it? Once you get to the it’s possible to do it, you can really create anything. Yeah,
Chris Dessi [8:24]
I believe that. And I also believe that it helps that I don’t have a boss, that I’m my boss, and he can be a pain in the neck sometimes. However, you know, if I need to reschedule a meeting, I can reschedule a meeting, and I’ll deal with the repercussions of that. It’s not as if, you know, I’ve got a corporate sales meeting that I that I have to be at, and I would miss if I went to my daughter’s event. So I’ve been able to, you know, by chipping away and being an entrepreneur for the past six years, you know, it’s one benefit that I can, you know, really take advantage of.
David Ralph [8:56]
So So has it been chipping away? Did you feel that You your path was just a natural progression, or did you get peaks and troughs or instant success or instant failure? How did it work for you?
Chris Dessi [9:08]
Oh zero instant success and frankly I refer to myself as the reluctant entrepreneur I became an entrepreneur because I got fired. I mean, that’s as real as I can get. You know, the last day that I ever worked for anybody I was told Chris today’s your last day at buddy media, and I couldn’t speak I literally had no way that I could respond. Frankly, in hindsight, I think I was having a panic attack because I was so definitively drinking the kool aid of that organisation so involved in so excited about social media that when it happened, I was spun around I mean a full on caught with my pants down you know, horrible like Hollywood you know, ridiculous imagery of me with like, I literally had one box you know, walking out with all my worldly possessions in the box, like was so cliched that it’s embarrassing. And when that happened, I swore to myself, I would never work for anybody ever again. So Okay, time to figure this out. And the first two years of my being an entrepreneur was absolutely brutal. I had a business partner, and we couldn’t figure it out. We were in our own way, we just, you know, starts and stops, have some some clients. And that was good. And then, you know, I launched my own agency four years ago, and we had a couple of decent successes. The second year is when we explode it, but here’s the rub to when you’re an entrepreneur, you get big success. That doesn’t always mean that. That’s not always a good thing. We grew over 3,000% our second year, so the agency exploded, but it almost killed me, like, in our days, and I was like, wait a minute, I’ve got to get some sleep somewhere in here. So it there’s lots of ebb and flow. And no, this was not an overnight success story by any stretch of the imagination. Did
David Ralph [10:45]
you think that? Obviously, we know that the overnight success story doesn’t occur and is always 10 years or slogging around bars and getting record contracts before you suddenly see this new overnight success. But even if they Whilst the possibility of overnight success, it would be a bad thing. Do you think that the the struggle is really what builds the foundation and it’s the right way of doing it.
Chris Dessi [11:09]
So I don’t even know whether it’s a right or wrong way, I think the struggle has to do with putting in your 1010 10,000 hours and knowing what the hell you’re doing. So I’ll give you a great example. I had been I started blogging in 2004, or five. And the reason why I started blogging is because I was a director of sales, wanted to be a vice president of sales, and nobody knew how good I was. That’s it. That’s the simple reason. So I was interviewing for jobs. And they would look at my resume. And they’d say, Well, on your resume, you should be a director of sales. And in the United States, VP is much higher than director of sales in terms of title as well as in terms of pay. So it was a big deal for me. My wife was pregnant with our first child, I wanted to buy a home. I said, Okay, how do I leave this hurdle? So I wrote my first blog post and that first blog post I sent to the hiring manager, and all of a sudden I got the job offering so it earned me $260,000 American, and I was like, Okay, I’m on to something I’ve seen a definitive pivot here. Now I own that conversation. And by virtue of starting that blog over the course of a bunch of years, I didn’t blog weekly. I didn’t blog monthly I blogged when I had time. And I wrote about my industry and what I knew about cut to six years later, a television producer googled the term social media guru. And because on that blog that I started just because I wanted a job and wanted people to know who I was, but I was consistently regularly blogging. I had written sort of a spoof post saying, if anybody calls themselves a social media guru, they’re full of shit, pardon my language, but that’s what I said. Because it changes so quickly. And that’s ridiculous that they call themselves a guru. When I wrote truth, I wrote from the heart and I was writing consistently, when that television producer googled social media guru, he found my blog post, he thought it was really funny. He’s like, that’s great that somebody’s taking the piss out of themselves, and their own industry. And at least he’s being truthful. He then copied and pasted My name into, into Google Search saw all this custom content. I have curated about me, and what I was doing in my career video content that I had done when I was VP of sales. And the company was based in Berlin. And that was the way that I was communicating to them, so that I could string a sentence together on television, and called me at two o’clock in the afternoon. That evening, I was on the six o’clock news that is definitively being ready for your close up and being able to put in the 10,000 hours. What I mean by that is, when I finally got my ugly mug on television, and they asked me a question about social media, I had been thinking about the answer to that question, ad nauseum for five years prior to my being on television. So it seemed like an overnight success, because I got the call at two and I was on TV at six, but I had been thinking about it and obsessing over it for years.
David Ralph [13:42]
Are you the most boring person in the world? Chris, when it comes to social media? Are you the kind of guy because I’ve started to feel that people do not want to mention podcasting to me because our debut will go on forever in a day because I’m so confused. I’m so passionate about it. Are you the same with social media? is a joke to you? Obviously more than
Chris Dessi [14:02]
No, I mean it absolutely it’s not. It’s not more. It’s my life. It’s everything that I’ve been trained to do. I have an undergraduate degree in psychology, I have a master’s degree in direct marketing. It’s the combination of those two. And it’s been absolutely an utterly fascinating to me since I graduated with my master’s degree and started in, you know, web 1.0, back in 1999. And I was working through, you know, in in through the.com, boom and bust. I’ve always been fascinated by technology. I’ve always been fascinating, fascinated by marketing online. And I think that you have to have that. And if you’re not interested in what you’re doing, then you’re not going to be successful. But like if you weren’t thrilled about podcasting, and the power of us, being able to have this conversation and create our own radio station, that’s power, right? You don’t no longer do you have to go to a radio station and say, Hey, I’d like a radio show you like the hell with them. I’m gonna just create my own. I’m gonna buy a microphone plugged into my computer and put out great content if you weren’t putting out great content and you weren’t on your 500 and whatever. a podcast, nobody would listen to you, nobody would give a damn. But because you’re good at what you’re do, you’re obsessed with your craft, and you’re interested in intrigued and passionate about your craft. That’s how you build an audience.
David Ralph [15:10]
This is a new thing that’s come out it’s morning, which well, it hasn’t come out this morning only. So this morning, and it has blown my mind, just in the same way that you’re talking about creating your own radio station. But it’s a thing called Wirecast. Now, the D in thing at the moment is live streaming and live streaming video into Google Hangouts or whatever. But Facebook has just got involved in it. And one of the things that was problematic was the fact that you couldn’t do it from your desktop, you had to do it from an android or mobile, and this company have created this thing called Wirecast. Where you can basically video yourself and straight into Facebook, people will comment live in Facebook, so you’ve created your own live TV station. But the most amazing thing is that you set up your webcams in three or four different places around your office or your room and with a click you Naturally transition from one to another. So you’ve basically got your cameraman set up as well, to your face being recorded as long as you know your content. This has blown my mind, Chris. So the question is, Chris, we’ve all this live streaming going on, and people being able to do, as I say, creating their own TV stations really in front of them. Are we stepping away from social media as we know it, ie tweeting, and Facebooking and posting and blogging? Are we getting to the point where it’s almost instant connectivity on a personal level
Chris Dessi [16:33]
100%. And I think it’s going to happen faster than all of the other inventions previously have happened, meaning that it’s going to be like compound interest times a million. I think that in five years, it’s going to feel like a full generations advancement in technology. And I think very quickly, screens will go away. And we’re going to think back to the time that we had to sit in front of a screen or look at an iPhone, and we’re going to be feel like that’s like the horse and buggy days. And I feel like it is hap it’s going to come faster than we actually think it is. And it will be an almost immediately feel like it’s ubiquitous that everybody is interacting that way.
David Ralph [17:12]
Now, obviously, you’ve got background with video because you was contacting Berlin. And I would say, Chris, you’re quite an attractive guy. So you’re going to be all right on this kind of thing. But there’s a lot of social media gurus and I’m doing the little quoting thing with my fingers. That’s going to struggle when hiding behind something as you can at the moment is taken away from them. And we are all visible, you know, sexually attractive, guys like you and me, we’re gonna be live changes. And we
Chris Dessi [17:43]
Well, I think, I think this is the fun part. And this is the part where I latch on to and I don’t think it has to do with good looking bad looking or whatever. And frankly, if you really search around, it’s, you know, social media gurus, people that are generating really unique, compelling content and that not even just in the business world, people that are just you entertainers that it’s, it’s more about the authenticity and the appropriate creativity of what they’re creating, if you ever, ever heard of Casey nice that the gentleman that’s on, he’s a YouTuber, he’s absolutely phenomenal. He creates these, you know, five to 10 minute long videos on YouTube. He’s a, he’s a filmmaker, and he’s won all sorts of awards. But he’s like a really interesting looking guy. He’s got an interesting face. I mean, he looked like he could be a character actor, but I don’t think he’s traditionally handsome by any stretch of the word, and the guys in front of the camera all the time, and he gets 17 million people viewing his videos, because he’s authentic. He’s creative, and he’s compelling and entertaining. And I kind of love that shift. I love that it doesn’t necessarily have to be toward, you know, somebody that’s completely gorgeous in terms of that one dimensional facade, and I hope I you know, I hope that that’s the movement with content generation, that it’s not just about somebody standing in front of a screen smiling and looking beautiful. It’s actually what they’re creating. With the tools that we’re talking about, like if you were, you could have the microphone and you could have the access to podcasting. And you could have those three cameras. But if you’re sitting there doing nothing, and you’re a complete knucklehead, it’s gonna mean nothing and people aren’t going to watch you.
David Ralph [19:13]
But the beauty of what you were saying earlier, there’s so a 10,000 hours is by the time you get to that stage, you don’t really I don’t actually feel like I’m producing content anymore. I feel like I am just communicating. I feel like I’m having a conversation. Now, obviously, there’s a lot of hours that get you to that point. But if you get to that point, is that when authenticity occurs, or do you lose yourself because I’m always aware, but after a while people become character choose of the thing that people liked at the beginning. Did you know what I mean?
Chris Dessi [19:49]
That’s such a fascinating question that I’ve never had anybody asked me but you know, I think if you start off generating the content from a genuine place, it’s it is You can always fall back on that. But I do believe some people get ahead of themselves and become that character of themselves and try and stretch a little bit and there’s, that’s a dangerous human inclination right to give more of what has gotten them there. But if you’ve gotten there based on authenticity, and I think always think of my friend Gary Vaynerchuk, I mean, the guy started at you know, he was worked at Wine Library and he was reviewing wines, but he reviewed wines in a manner in which he knew how to review wines and that was from a you know, a Russian immigrant from New Jersey, or as he refers to it as the dirty jers talking about wine and he didn’t talk about when he reviewed wine he didn’t articulate. I’m getting an okie flavour in in my you know, the far depths of my palate, he’d say, um, I taste like, you know, bubblicious bubblegum when you were 10 years old, and you’d be chewing on it for 20 minutes and the flavour would go away, but you still got a little tinge of raspberry. That’s what I’m getting from this wine. And when he would review it authen authentically that way it resonated for why neophytes like myself, and as long as he fell back to the old authenticity of the content that he was generating, it would resonate, it would almost wouldn’t matter what the heck he was talking about, because he had a fan base that were drawn to his authenticity. The second you get off that rail of authenticity, no matter what the content you’re talking about, that’s when you immediately lose your fan base. So I think you might be drawn to become that character. But what will happen is because social media is the ultimate bs metre, your audience will go away,
David Ralph [21:24]
but they’ll sell you Gary Vee, there must have been a time right at the beginning that the Gary Vee that we see now was a Gary Vee playing at somebody else. I think every single person when you start on something, you’re not authentic because you haven’t got the knowledge you haven’t got the experience to really know how you bring your personality yet your own self out into the game. So you kind of mimic I certainly in the very first few episodes, I was mimicking another podcaster not massively but in my head. I was calling you don’t realise you
Chris Dessi [21:55]
were right. Probably you probably didn’t. You probably listen back to the show and you’re like, Oh my god, I sound just like
David Ralph [22:00]
Right. Yeah, I was I there was a structure to it that I kind of mimicked his structure before I found my own thing took about five or six episodes before I realised how to do this. And then it’s got stronger from then on. So do you think there’s somebody like Gary Vee? Well, does everybody have to start with kind of mimicking somebody to build up the competence before they get themselves going?
Chris Dessi [22:22]
I think of course, it’s got to start this, you know, that’s there’s got to be a structure right? You know, ask any musician about being original. And they say it’s nothing’s original. It’s just how you can kind of mix up the soup of different you know, influencers from you know, jazz, rock and roll classical and you swirl it up together and you get something else. I think, even if we think that we’re being original, it’s nearly impossible. If you’re affected by media, the beast that is media, whether it be television, and newscasters to be actors and actresses. You know, I was fortunate enough to share office space with Gary for a year I introduced him to Mike Lazaro when I was a budding media because I reached out to Gary when I first saw him keynote an event in 2008, the web 2.0 conference and I was like, oh, Holy cow, this guy’s the real deal. So I went out to like Wine Library. I said, I heard you’re launching this agency called VaynerMedia. He was like, Chris, you’re a great guy. But you have a wife and a mortgage and a baby. And I’m not paying guys like you. I’m paying 22 year olds right out of college. So go do social media, and then talk to me. So I went, I got a job. And buddy media introduced them to Mike and he incubated VaynerMedia in our offices, a buddy media, so I got to work next to my hero and social media and see Gary, and I watched him evolve. And I watched him find his own voice. And I think if you look back to the first original episodes of Wine Library TV, Gary looks like he’s bottled up. He’s like, Good afternoon, ladies and gentlemen. My name is Gary Vaynerchuk. Yeah, I’m gonna review some wines for you today. And the more he relaxed Yeah, he did become a bit of a caricature because he would do the Gary Bay nerd Chuck, and he would do all of that stuff. But I’ll tell you it the first time I met Carrie, when I was at Wine Library, he was very soft spoken. You know, he was like, he was sipping a cup of tea. When I met him. We sat down together in his office and had a really quiet, lovely conversation. Now there were other times where I would be talking To him, I knew you’d be about to go on stage to do a book signing and he became the Gary Vee, that persona. But, you know, I think you have to start somewhere and have some sort of infrastructure to work off of and get inspired by somebody, too. I think that’s the fun part too. And I found myself doing that in terms of Gary, when I first started public speaking, I would be cursing left and right. And people that I would speak to say, you know, I think I would get reviews of my writing Chris’s content was fantastic. His energy was off, you know, off the charts. But he’s a really smart guy. I’m sure he could think of another word other than fsck. Yeah. And what happened was, I didn’t realise, okay, Gary’s got this this equity. He’s got this audience in this equity where he can kind of get away with it because he’s cute. I don’t have that yet. I’m going to work to get to that spot. Before I can, you know, drop an expletive when I’m in front of 300 sales executives for a huge energy company delivering their keynote. So you got to start somewhere, I guess is the moral of that story.
David Ralph [24:55]
Well, let’s play some words now that are take us to the next stage of our conversation. And these are words said by Jim Carrey, here he goes,
Jim Carrey [25:03]
my father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [25:29]
Now powerful words, and it seems to me but you at one stage was Jim Carrey is dead. And you had this that solid career and you were putting all your energies into there. And now you’re very much on the let’s do something that I love and create something remarkable. Do you see a pattern that runs through yourself in that regard? Or were you always entrepreneurial, it’s just that you was in a corporate environment.
Chris Dessi [25:55]
So I mentioned earlier the time that I had gotten terminated, and I was apoplectic, and Could not respond and couldn’t speak. While in the midst of that, the CEO of what immediate Mike Lazarus looked at me and said, I think that you really want to do this on your own and do something on your own. But you haven’t realised that yet. And I think it’s I’m not, I’m not a unique executive, I do believe that I’ve always had an entrepreneurial spirit. But I also believe that I had not been wired, or trained or cultivated to become an entrepreneur, I my education was all structured in hierarchical aspects of corporate America, how to get the best job, how to excel within an organisation, how to pander to your boss, how to please your boss, how to do things that are exciting and compelling for the organisation, etc, etc. And in the midst of what I was doing, because I was in such a cutting edge industry of digital media, things were moving quickly and I think we were the first sort of corporate identity to feel the ebb and flow of you know, massive layoffs and.com booms and That’s the boom and bust. And as as those executives, we were sort of the first early adopters to figure out that okay, it’s normal to work at a company for a year and then jump to another company for a year, another company for a year and not have a cultural stigma to that, but also to adopt a an entrepreneurial spirit toward our careers, to say, Okay, I am individually Christmassy, I’m a brand and if I treat myself as such, and if I market myself and my skill set as such, then I can sell more meaning, you know, I could have more opportunities, I could be exposed to different things, I can get better jobs, etc, etc. And I don’t think many people within corporate America are were taught that and maybe now I think I feel like millennials, especially in the United States are very lucky, because they’re growing up where there’s this. There’s this flux of corporate America where where the standard, you know, blue chip organisations, some of them are, you know, on shaky ground and I think that that’s a good thing. In terms of cultivating an entrepreneurial spirit saying, Listen, you’re not going to be able to work for a company for 35 years, get that gold watch and then retire and live happily ever after. And at a younger and younger age, they realise that so they’re starting companies. They’re, they’re thinking about themselves as entrepreneurs. And I had never thought of myself as an entrepreneur ever until I got clipped. And he, that person that had clipped me saw something in me that I said, Okay, let’s give it a shot because it’s now or never I’m still a young man. I’ve still got energy. I still got ideas. Let’s give it a shot and holy crap. He was right.
David Ralph [28:33]
A strange Oh, isn’t it because I think entrepreneurs, it takes a while to find your fi. I quit my corporate job. I went into this. I became quite successful as a podcaster quite early because I was just being myself and enjoying it. But the actual entrepreneurial side the making money from it, I found it very hard and the first year almost killed me because I didn’t have the ability to ask an actor By the charge, and so when somebody would come along to me, I would give it to them for free. And I would fall for all the sob stories I ever heard. You know, I was almost like a podcasting missionary at the very beginning, trying to help the world. And it’s that is the mindset shift, isn’t it that you realise, but actually, you’ve got to toughen up, you’ve got to be as good as you can, and also make the most of every opportunity.
Chris Dessi [29:26]
Yeah, and I also think, you know, you nailed some really important points of entrepreneurial life, right, that people don’t realise and the fact that you know, there they are, that you need to ask for money that you don’t have to be you don’t have to be a jerk about it. You don’t have to be aggressive about it, but that we’re all making a living here and that it’s okay because sometimes you become too reliant upon the organisation to sort of take care of you. I know that take care of you is like a bad sentiment, but to to sort of rely on that steady check. And to not worry about, you know, eating what you kill. And I think, for me personally, I started to figure out how to shift the energy instead of selling, I went about solving the problems of people that were rich and in pain. Yeah. And I think that that’s a paradigm shift. Like if you can want for nothing, and you can focus on what you do well, and you can announce your intention, and your willingness to walk away from any situation. That’s when the shift happens. And that’s when money becomes less of an issue. And then then you be then you’re able to choose where you want to be with whom you want to associate with, when you’re going to spend time with certain individuals and how you’re going to spend your time and man that’s joy. That’s freedom. That’s truly being an entrepreneur. I think
David Ralph [30:46]
so do you believe into those words that Jim Carrey says that you might as well take a chance on doing something that you love? And would you say those same words to your five and eight year olds,
Chris Dessi [30:57]
I say it to them every day, every Single Day I tell them that I want I want it to be so embedded into their psyche that they can create a company out of anything that they can be entrepreneurs, that it’s so natural to them. That because there’s a part of it like we’re talking about Gary a guy like Gary Vee, I’m jealous of the fact that Gary was like, you know, talked about being an entrepreneur from day one, I didn’t have that that gene in me like because I was always taught like, focus on school, get a job and hang a shingle that was my dad said, you know, hang a shingle, become a lawyer, be a doctor and you know, run your own business that way. Now, I didn’t realise that that was entrepreneurial, Okay, I’m gonna hang a shingle I’m gonna you know, get that corporate job, but I want my children to understand that they can they can make their own money in any way shape or form and then that that can be their career and that it’s culturally acceptable like maybe that’s, that’s what it was. It was like there were guys that owned, you know, sheet metal places and gas stations, but Oh, they weren’t white collar guys. They didn’t put on a suit, get on the train, do a nine to five and there was almost this badge of honour of like working ridiculous hours, a badge of honour of not being around For your kids event, a badge of honour for missing the soccer practice, and oh, I’ve been working so many hours and I’ve been travelling so much. And maybe it just, you know, I grew up in New York, maybe that was just a New York thing that I experienced, you know, we were in a blue collar town, my dad was the one white collar guy in a blue collar town. And he you know, it was kind of like a badge of honour that he wasn’t around yet. My dad’s working so hard, and he’s, you know, all that blood, sweat and tears, tears. But yeah, you can, you could, you know, not take that risk and be just as miserable for working for an organisation. So why not take the risk, try it and you know, lose every loser shirt and then have to start again, if you have half a brain, you could start over?
David Ralph [32:34]
Well, absolutely. And the key thing for it to me and I have this conversation time and time again, is it can’t be taken away from you. The experience, you know, I hear it from people and they say if this was all taken away from me now, I could get going again in a fraction of the time because I’ve got the experience. I’ve got the contacts. I just know how to do it because I’ve been through the mix, but the amount of times you work in a corporate job. company and you could become so institutionalised to the ways that they do stuff. But it’s very difficult to take those skills and transfer it to somewhere else.
Chris Dessi [33:08]
Because what happens is you do the same stupid thing every year for 25 years in a row. So you do one thing, one year’s worth of learning, just 25 times, when you’re an entrepreneur, you’re doing 25 times a billion, because every year it’s exponentially more difficult. You’re exponentially doing more things and you’re always learning and that’s why Frankly, I think it’s a little addictive like I’m addicted to it because I’m always learning I’m always trying to figure out new ways to make money new ways, new creative ways to add value new creative ways to generate content, new creative ways to do different things and make you know, like I’m looking at within the digital space, we’re looking like my business partner and I look outside of the digital space and how to how to make money we did we ran an event for four years to figure out how that was gonna go it didn’t work out so well. We did great. We got national recognition was a phenomenal event, but we lost money on it. So we killed it. But now we tried it. And guess what If anybody says, How do you run an event, my business partner has made money as a consultant and how to run an event on the side. Because we’ve done it, we stopped doing it. And he’s making money being a consultant on how to run an event. That type of experience. that’s invaluable. And it also, it builds your confidence. You now it’s not just about Okay, I figured it out. And I could do it. It’s I could figure out anything. It’s not just speculation, gee, I think I could figure that out. I think I’m a smart guy. No, I figured out 10 million things before the 10 million and first thing big made money for me. And you’ve got confidence that you could complete anything. And when you have that infinite confidence, and you have a little bit of a swagger people are drawn to that people are drawn to you know, where it comes from, when you say something, instead of saying I think I can, it’s saying yeah, I could figure it out. I have a network that could figure it out. Like Who are you going to do business with the person that says, I think I can? Yeah, I can figure it out. I mean, so it’s snowballs. It’s compounded interest.
David Ralph [34:50]
So so when you got fired from that company, and you walk out with your box, and you go past the Secretary and you, you stay at a pot plant, I’m having that as well. To the lifting out you go. Was there any period of mourning after that? Did you sit in your dressing gown and not shave for four days listening to Phil Collins? What What did you do?
Chris Dessi [35:12]
Yeah, really listening to Marcy and crying. Yeah. Yeah, yeah. Oh, yeah. And it went on for a while, because what happened was, I was I had gotten laid off three times in two years, because this is when the economy was imploding. And the first two to layoffs, I was fine. I was like, okay, whatever. You know, first layoff, they’re pulling back and I was making too much money. Fine. I jumped to the next job. Five months later, they were acquired and I got laid off, okay, fine, you know, they got acquired and they’re just, you know, trimming the fat whatever I’m the new guy was I’ve only I was only there for five months. So I got those two layoffs. And then I went to my wife and I said, Listen, we got a little money in the bank. Let me get into this social media thing because I’m really compelled by this and I’d seen Gary Vaynerchuk speak So I took three months off and stayed at home and studied. And on my own dime. I went out to the web 2.0 conference out in San Francisco and I studied I’d never been in a conference where I wasn’t working for somebody and I was a student and I just I went into every breakout session, I took notes. I tried to network and I met with different people. And while I was out there, I saw a woman that had launched a website called Twitter should hire me calm, so I bought the URL Facebook should hire me.com, right? So I get Facebook should hire me calm. All of a sudden Fortune magazine reaches out, they feature me and Jamie Varon, who had Twitter should hire me.com in Fortune magazine. So now I’m like, Oh, my God, this social media thing is compelling. I’ve done this and all of a sudden, I’m getting national media attention. I get in Fortune Magazine, and I start applying to all these jobs in these places that I love. And I identify buddy media. It had just gotten around to fund funding. I went to the VC site to identify who had got who was getting the money. Then I went to the headhunter and said, I want to work at this company, buddy media. I go in, I didn’t beg them for a job, but I had put together a deck telling them how I was going to go about closing deals. really wanted to work for them. And they knew that I really wanted to work for them. I get the job there, I take a huge pay cut and I take the pay cut with a smile, right? I’ve got like a spring in my step, none of this corporate bs stuff where I’m going to get laid off and all that I’m going into social media, it’s gonna be all about social media. And I told the world, and this is when I was really blogging, the frequency the blogging went up, and I was loving it. I mean, I was like we were and it was so typically like, web 2.0 type of a company we would, you know, have days where we played kickball games, and we had scavenger hunts in the city, and I felt like these people were my family. And then I got fired. Right? So like, so imagine when you like you’re so socially, emotionally and invested after getting your butt kicked and thinking this is the salvation then that happened? I mean, it stole my identity. And yeah, man, I finished polished off a bottle of scotch expeditiously after that happened. And I was kind of like, okay, now I’m really wobbly. Like those two layoffs. Fine. This third one, I think I just got fired like the first To a layoffs where it was, you know economic factors outside of my control. The buddy media thing was I got fired. And that was a very different beast. Now I was smart enough to buy my equity on the on the way out the door, my vested equity and buddy media eventually got acquired by Salesforce for close to a billion dollars. So there’s a happy ending to that story. But, you know, it’s, it’s one of those things where When, when, when, when that happens, you need to lick your wounds, lick your wounds a little bit, you need to say, Okay, let me take some inventory here, figure out what my next steps are. And I think because it knocked me on my ass so hard, I came back with a vengeance. I came back with a different kind of fury in my belly, a different kind of focus in my belly kind of difference. It was different man. It was like the chip got definitively bigger on my shoulder. And, you know, three months after that I was doing television appearances and that helped a lot. It’s kind of like, Hey, you just fired Me, you know, turn pop on CNN because I’m the guy that they’re asking about for you know when Facebook’s about Facebook’s IPO
David Ralph [39:06]
Did he? Was there an ego that was born at that time?
Chris Dessi [39:10]
I think my ego was crushed at that time. And I think the real me kind of came flying forward,
David Ralph [39:17]
frankly. So it was a blessing. It was an app. When you look back on it, it was a black.in your life, but you look back on it and go, thank God for that.
Chris Dessi [39:25]
Yeah, I really do. Because I think I was getting, you know, caught up in the wrong things. And I think I had to, I had to get reset to zero. I think, you know, if it didn’t happen, then it would have happened a couple of years later, when it would have been even more devastating to me because I wouldn’t have had the fire in my belly and I wouldn’t have cared about the fire in my belly. I would have just kept drinking that scotch instead of putting it down eventually and getting into the gym and doing CrossFit and meditating and getting my mental head together. Because you know, and then in the ensuing years, my father, unfortunately, was diagnosed with a terminal disease als Lou Gehrig’s disease and he passed away a little over a year ago, so had I not been gotten my act together and been able to, you know, take you know, pick the nose up on the entrepreneurial aeroplane and sort of make it fly, I would have been in big trouble.
David Ralph [40:09]
So when it started for you did you go spammy? This is the thing that I’ve touched on with so many of the guests but by so want money to come in by so need to pay their bills, but they literally scream at the world. Here’s my product. Buy me buy me just come over here and I will sleep with you and I will do anything for you to buy my products. But you did the same thing that you didn’t think about building a relationship.
Chris Dessi [40:38]
Oh, yeah, no, it all goes out the window. When you’re panicked, you’re panicked. You’re grasping for straws. You’re sweet. You know, you’re sweating. You’re You’re freaking out. I remember, I just wrote an article on my ink calm column for talking about LinkedIn etiquette and how not to email your LinkedIn connections through a third party. Yeah, the reason why that was my number one etiquette malfunction is because I did it and I you know, I admitted it in the column. I’m like, not proud of it. But I did that I downloaded all my LinkedIn profile contacts, and I put them into an email service provider and I blasted them. And I’m like, this is what I’m doing. I mean, you know, I was desperate to close deals. And you know, people sniff that from a mile away, man, you start grasping and you’re desperate. It’s a very difficult thing to turn around. And that’s why you need to, you know, for for new entrepreneurs, you need to start small, you need to figure out where you’re attempting to do do it. Well get really good at your craft and build things that way. As opposed to kind of going going berserk and trying to trying to shout from the rooftops at first,
David Ralph [41:34]
because I’ve spent two years now I’ve started talking about this a lot in the last few episodes because it’s only occurred this week, really in the last couple of weeks. I’ve suddenly tweaked what Twitter is all about. And it’s about talking to people providing value having conversations. I for the last two years I literally have just set it up on automatic pilot and have blasted about me It’s my show is my show come to it come to it and it was only I was looking at it thinking, I don’t get any interaction with this at all. And I suddenly thought, of course you don’t. You’re stupid idiot who wants to know about you all the time. People want you to take an interest in them before they take an interest in you. I’ve changed tact, and Wow, what a difference. It’s a totally different ballgame. And when you think that I spend my time trying to build connections and relationships with my guests on the show, I should I should have grasped. I didn’t Chris, what an idiot.
Chris Dessi [42:28]
Yeah, well, listen, it’s not an easy thing to grasp. Because it’s technology and it’s not native to you, right? But, but what’s native to you is you wouldn’t show up at a cocktail party and say, you know, me, me, me, me. me. Look at me. Look at me. Look at me. No, you ask people questions. You inquire, you lean in, you listen, you shut up. And you you know, eyes wide open ears wide open. And you know, that’s so that’s something that people don’t understand naturally and organically. Especially when you’re an entrepreneur. You’re trying to get the attention of anyone and everyone that might potentially buy your products. I think if you can articulate your value through other venues without talking about your product, then some pretty magical things can happen as long as you’re doing it consistently from different things. You know, for me, it was about, you know, public speaking and giving incredible value. You know, I’m a Vistage speaker now. So I get I’m lucky enough to get like very small, intimate audiences of 15 to 25 CEOs at a time. And I don’t go in and preach to them about personal branding and social media, what I do is I find out who those CEOs are in advance. And I do many social media audits for their for their organisation, and I spend an hour going around the room and giving them value and saying, here’s what I think you should do. Here’s what I’ve seen you doing on social media, here’s some tweaks that you can make to your business. When I walk out of the room. You think I get some clients from that? Of course I do. But it’s all about me thinking about them and how I can help them sometimes I don’t get business from it, but I don’t care because it’s fun because I love it and I find joy in it. That’s the rub.
David Ralph [43:53]
Do you know what we’re talking about here, Chris? And I think you me we should trademark this. This is going to be brilliant. It’s going to be our best thing. I think that we’re talking about. Jab, Jab, Jab hook. I think that’s what we’re talking about. And it’s my hook. Yeah, let’s do that. Let’s let’s take it to the top. But he, he’s right again, isn’t he?
Chris Dessi [44:13]
Yeah, he is right. And you know, that’s why my first book, I dedicated a chapter to them. You know, it’s he’s absolutely right. And it’s something that he figured out selling wine, right, he figured out talking to people in the aisles of his of his parents wine store and understanding that he couldn’t go in and say he couldn’t sell the hundred and $20,000 bottle in the in the upstairs wine wine cellar that was you know, only going to get bought by a wall street tycoon, which, you know, the guys that, that bought those bottles, we had to start off with the 799 bottle, but he had to figure out their palate. He had to give them value and say, You know how many people you’re having over for dinner tonight and let me help you figure out what’s going to be the appropriate wine to serve at that table so that you could have a conversation with the people that are sitting around the table, give them a wonderful dining experience, and then they would come back, they say well, you like that 799 bottle, try The 1699 a bottle and then over the course of years, he would ever relationship where they finally became, you know, their son would become that wall street tycoon that would walk in and buy the hundred and $20,000 bottle. Brilliant.
David Ralph [45:10]
It’s brilliant, as are the words, I’m going to bring them to the show now because these are words that were said back in 2005 and keep on coming back and providing value, time and time again. This guy is jabbing, jabbing, jabbing, hooking Steve Jobs.
Steve Jobs [45:25]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path and that will make all the difference.
David Ralph [46:00]
So as I like to ask after listening to those words, did you have a big.in your life when you realise that actually, the real quest was formed, you knew what you needed to do to make it or go over what you wanted?
Unknown Speaker [46:16]
Chris Dessi [46:17]
that’s a really good question. I think you kind of get pushed off the ledge like I was pushed off the ledge when I got laid off. And I had to figure out, you know, what I was going to do as an entrepreneur. And I think I followed my own gut. And I was true to myself. And I realised that if I stayed true to myself and followed my gut that interesting and frankly kind of magical things would happen. And it happens slowly, though. This wasn’t like a big, broad stroke thing that happened. I was like, wow, this is my calling. It was, here are the things that I’m good at here are the things that I enjoy. Here are the things that I know that I could add value for and I started doing some things instead. in small steps, and then bigger things started to amplify around that. And it was literally launching the agency doing some work launching the event, getting some attention from that continuing to do television, getting better doing television, public speaking, getting better public speaking, writing the first book, writing the second book, writing the third book. And all of those things had to do with tenants that I just learned through my career. So I didn’t really talk about anything that was out of my core competency and about outside of things that I didn’t know, inside and out and out of things that outside of things that didn’t interest me. And I don’t know that I really sat back and said, You know, this is what Chris deci is all about, or this is what’s driving me I think it was more about, you know, things that I held in high regard. So maybe, you know, the example is I’ve never written anything in any negative blog posts. I rarely have. I don’t think I’ve tweeted anything negative. I try not to be a part of the sort of interactive sludge that’s out there. or engage in any back and forth, argumentative banter. And that’s been a compass with the content, the content that I’ve created people like, Oh, you can’t be, you know, a real entrepreneur if you’re not making enemies. And I think that that’s ridiculous. I think that I can stay above board and not engage people. You know, if they feel like they want to have a difference of opinion the mate then that’s absolutely fine.
David Ralph [48:20]
So just before we send you back in time at the end of the show on the Sermon on the mic, giving you a one on one with your younger self. Looking back over the last few years, the last six years, has it been harder than you expected? Or has it been easier than you expected? Ah, God,
Chris Dessi [48:36]
so much harder than I ever could have expected. I hope I’m not discouraging any potential entrepreneurs out there. But it has been absolute brutality. And I think that that’s why it’s so rewarding. It’s like anything else, right. It’s like, you know, I’m really into CrossFit. And every time I do a CrossFit workout, it’s brutal, and it’s horrible, but at the end, we’re laughing we’re joking, we’re slapping each other on the back and we come back for more than next time.
David Ralph [49:01]
is nothing was handed to me everything that my business partner and my team have built, we’ve all built together and that’s the pure joy of it there Is it is it has been exponentially harder than I ever could have potentially conceived of it being hard it is, it is amplified outside of the realm of anything that I thought was difficult when I worked for an organisation so much further, not to discourage people, but that’s why the reward has been so much greater. Well, I think that’s absolutely true. I think in a kind of mystical way. I think it’s like the universe, saying, Look, I’ve got all the rewards you want, but you’re gonna have to work for it. And if you work hard enough for it, we’re going to give it to you, but you’re not going to get it and I for me in his show, when I started off, I fought three months global domination, brilliant. And after a year, I felt like I was just getting going. After two years, I was making a very good living at it, you know, and it was just that kind of step by step. I like the fact now but it’s bloody hard. I like the fact that you put the effort in because the people that are willing to go through that and keep on coming back for more, they deserve it, don’t they?
Unknown Speaker [50:11]
Chris Dessi [50:12]
Yeah. And don’t you have so much more respect for them to there’s just so much more respect for, you know, people would would tell you about Steve Jobs and all, you know, like the, the fact that he inspired you, and even the name of your podcast, and you Oh, well, Steve Jobs is just a creative guy. No, you know what that guy went through? Or I hear people speaking platitudes. Oh, well, these days, all you need to do is you know, think of an app and you’ll be a multi billionaire. And I’m like, you realise how dumb you sound when you say that you realise how hard it is to learn how to develop you understand how hard it is to understand human psyche and how they interact with an application and how you could potentially monetize that application. Or when people just bash any sort of business owner or any sort of company or Zuckerberg or you know, anybody that’s running Twitter or anything like that, like it is so hard to create these unicorns. that these people are creating that are transcending our culture and making our lives so much easier and so much more interesting and so much more compelling and connecting us. Yeah, it makes me want to bang my head against the wall, but it’s that much more rewarding. Oh, wow, you did that the man who created the pet
David Ralph [51:13]
pebble now that my stupid idea and it worked?
Chris Dessi [51:19]
Or, or the man that created the you know, alien in a can? Yeah, but when you open it up, it would say sorry, the alien disintegrates when it’s exposed to the earth and atmosphere. Yeah, so there’s nothing inside. It’s
David Ralph [51:33]
just madness, absolute madness. And I salute you people out there for giving us the madness and letting us buy it because we were stupid individuals. Humans are stupid individuals. Well, this is the end of the show now. And this is the part that we’ve been building up to the we called a sermon on the mic when we send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young Chris, what age would you choose? And what advice would you give? Well, we’re going to find out because we’re going to play to play too, and when it fades, you’re up. This is the Sermon on the mic
Unknown Speaker [52:13]
with the best bit of the show.
Chris Dessi [52:26]
Alright, I’m walking into a room. And I think I would choose myself when I was 13. And the advice that I would give is you’re going to have a really bumpy year because you’re a walking hormone right now and you’re going to experiment with lots of things. Beer being one of them, you’re going to get in lots of trouble. But here’s what I want you to know. You are smarter than you think. You are grittier than you ever thought. You have so much to offer the world. And you need to let go of being so introspective, and so critical, and so analytical about every single move that you make. And I want you to shift your energy outward to the world. And make your eyes not just ingest the world around you, but project things, and think about the wonderful things that you can bring to everyone and everything that you encounter.
David Ralph [53:29]
Brilliant. was the number one best way our audience can connect with you, sir. If they look for me anywhere on any social platform, my profile name is at Chris deci. On Instagram, I’m Chris Ducey on Twitter. I’m at Chris deci. on Snapchat, Chris deci. Pretty simple. Chris Ducey calm, pretty simple, or silverback social calm. We’ll have over links on the show notes. Chris, thank you so much for spending time with us today. joining up those dots and please come back again. When you have more dots to join up, because I do believe that by joining up the dots and connecting our paths is the best way to build our futures. Mr. Chris deci Thank you so much.
Chris Dessi [54:10]
Thank you, David. I really appreciate it. There’s a lot of fun man.
David Ralph [54:15]
Mr. Chris stassi. I really liked him. He’s a guy. He’s a family man. He’s a businessman. I feel he’s got his priorities, right. He accepts. And he’s open with the fact that it’s difficult. It is difficult, but if you do it and you love doing it, and you keep on coming back for more, then the rewards are there. And that’s what you should aim for. That’s what everyone should aim for. Because it is, you know, you hear me every day a bloody love doing this. I really do. And it wasn’t easy. It’s much easier now. And it’s you know, it’s it’s lucrative fun. And if you can have lucrative fun, why wouldn’t you want to have that but down to you guys, we’re here to help you. We’re here to support you. All you got to do is contact us at Join Up Dots gmail.com or, of course Come over to Twitter or any other social media platforms, Facebook, whatever. And you know, contact us and we will see about connecting and see what we can do for you. Look after yourself. This was David Ralph. That was Join Up Dots. See you again soon. Bye bye.
David doesn’t want you to become a faded version of the brilliant self you were wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.