Amit Raj Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
Introducing Amit Raj
Amit Raj is our guest today joining us on the Steve Jobs inspired Join Up Dots podcast.
Amit is an expert in Link building those pesky little things that Google loves our websites to have as it build trust and authority in their eyes.
Based in Scotland he is focused on helping clients across the world to gain more traffic, more referrals and of course cash into their businesses.
As he says “I have an agency that specialises in SEO & more specifically link building.
So I’m sure I could provide some unique insight on SEO, and some super useful advice/concepts for your audience for this slightly misunderstood topic.
As some background: I was originally a pharmacist, did a Masters degree in the UK in Pharmacy, did this for years and got disillusioned with it.
How The Dots Joined Up For Amit
I found I was good at building my own sites, driving traffic to them and found a great mentor to delve into link building – the rest is history!
Now if that sounds interesting lets add more oomph to the mix.
He is also helping Ja Rule’s team at ICONN with their online PR behind the scenes (if you’re familiar with Fyre Festival you’ll know the significance of this!)
So why is link building so important when developing an online business?
And why do people still think that its a numbers game, when nowadays quality outranks everything?
Well lets find out as we bring onto the show to start joining up dots with the only and only Amit Raj
During the show we discussed such weighty subjects with Amit Raj such as:
Why in the 90’s and 20’s, it was all about manipulating Google into giving great traffic….which it wont
We share why so many people target the hardest keywords online and struggle to get the traffic – big mistake.
Amit shares the top five tips to a quality link building programme that we can all follow.
We talk about the power of Google and why it is so important to focus in on them and what they are asking.
How To Connect With Amit Raj
You can also check our extensive podcast archive by clicking here– enjoy
Interview Transcription For Amit Raj Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:25]
Yes, hello there. Good morning. Good morning. Good morning. Good morning and welcome to a Join Up Dots. Thank you very much. We’re easing into 2020. We’ve all got 2020 vision, and we can see what the future is going to hold. And of course, it’s the future but you can create by getting off your booty and start taking action. As today’s guest has now. Today’s guest joining us on the show is an expert in something that most of us in the online environment we know quite well, but you guys probably don’t. And that is link building. It’s those pesky little things that Google loves. Web sites to have as it builds trust and authority in their eyes. More people pointing at our website, Google kind of goes, Well, it must be a good website. Let’s give it some more traffic. Now based in Scotland, these focused on helping clients across the world to gain more traffic, more referrals and of course cash into their businesses. As he says, I have an agency that specialises in SEO, and more specifically link building. So I’m sure I could provide some unique insight on SEO and some super useful advice and concepts for your audience, but it’s slightly misunderstood topic. As some background, I was originally a pharmacist did a master’s degree in the UK in pharmacy did this for years and got disillusioned with it. I found I was good at building my own sites and driving traffic to them and found a great mentor to delve into link building and the rest is history. That sounds interesting. Let’s add more to the mix. He’s also helping job roles Team omnicon with their online, PR behind The scenes if you’re familiar with the fire festival, you’ll notice significance of this. So why is link building so important when developing an online business and why do people think that it’s a numbers game when nowadays quality outranks everything? Well, let’s find out as we bring them to the show to start joining up dance with the one and only Amit Raj. Good morning. How are you?
Amit Raj [2:27]
Very good. Thanks for having me on the show.
David Ralph [2:29]
It’s lovely to have you sir. Any exam how past two on a Thursday afternoon? Have you just rolled out of bed like all entrepreneurs do have you have you woken up from last night’s excesses and just got going how’s your day been?
Amit Raj [2:44]
No it’s been a fairly normal day for especially for Scotsman so yeah, we don’t quite alien have not had anything to drink yet. So
David Ralph [2:54]
no, nothing until you
Amit Raj [3:00]
We water flow for that. Yeah,
David Ralph [3:02]
we started our past nine in the morning at Join Up Dots. It keeps us going. So let’s get right into it because link building, when I started off in a little over 2002, something like that 2002 2003 it was all about quantity. And it was a real spammy technique, you would just go and get onto forums, you would try to get your link link everywhere. Is that still a process that has got relevance? Or is that something that we should say to all the listeners out there who are looking at building their own business? Keep away from it, it will actually do more harm than good.
Amit Raj [3:39]
Yeah, I would say with link building, you know, especially, you know, as you said, used to be about volume. So people would just hit it with more volume in to be buying, you know, thousands of links or something to you know, to really move the needle, but things are changing as predicted it Obviously, Google’s doing so many updates, the the algorithm is changing all the time. And it’s very clear that link building is more about a quality though. Rather than trying to, you know, you can, you can beat your competitors with volume and evil is become very clear.
David Ralph [4:18]
Now, one of the things that Google does, and of course, we will be delving back into how you started your business as well back and forth, we go on Join Up Dots. But one of the things that Google does is basically tells us exactly what it wants from us. And you can tie it down to sort of acronym of eight, expert authority, trust, and the more valuable content the more useful content, the more that people will naturally link to us because it’s good stuff. You know, I’m watching people still going that kind of old. Let’s cut corners. Let’s do this. Let’s do that because through Join Up Dots, I must get pitched probably 30 times a month. I would say once a day, from companies saying, Oh, we can get you good backlinks, we can get you higher rankings. We can get this and we can get that.
Amit Raj [5:09]
Yeah, I think in terms of going at it with volume, I think it’s just probably people there’s a sense of urgency and the trying to get the return of the opinion that much a for investing that much money and that they want to return. But it’s a, as you said, it’s more about the quality of the of the, of the link building rather than the quantity. So and I think there’s been a key shift because I think especially in like the 90s, and in the early 2000s, it was more about trying to manipulate Google into giving you more traffic, I think it was a CEO in general was almost like that. And you know, this stellar nail an element of that, no, but and it’s live so and it’s more about and kind of giving Google what it wants. And there’s there’s always going to be there’s always going to be people at NAC you’ve seen something different. And seeing, you know, you can, you know, you can gain the system. And that’s kind of what I think it’s becoming clear that you, you can really gain the system. And it’s more about, you know, giving them what they want. You’re having valuable content, having other valuable sites link to it, rather than making Google think that what you have is valuable. I think that’s the key shift that’s happened,
David Ralph [6:31]
right. So let’s talk about it breaking it up into what I call the five kinds of income streams. Now. When I go through my online coaching when I teach people how to do business, one of the things that I do is break What can I see are the five kind of main areas of online business and we’re going to start with affiliate marketing okay. And so affiliate marketing for the listeners out there is always seen as the the golden goose it’s always seen as the one that we choose. Go after because it’s passive income and you sit there in the Amanda pens and you create a bit of content, people come along, click a link, and you get money. And I always say to people, it’s great in concept on it. But you need a hell of a lot of traffic to be able to make enough income. Because the person who’s giving you the link takes the lion’s share, you just get a small percentage of it. Now is in that process, somebody’s building an affiliate marketing business, is it important to get links? Or is it more important to create the content because the content is the driving force on it on everything?
Amit Raj [7:36]
Yeah, I think it depends on the industry and the and the individual offers that they’re going after. So a lot of it’s going to is going to come down to competition. Definitely content is is going to come into play. And but I think will you see the the kind of increase in difficulty I think with the more competitive keyboards and the more competitive and kind of niches, you find that if you want to beat your top competitors, and the more high competition areas, you can have to incorporate link building. And because you find the more and more people are becoming clued up about it, you know more people are doing it. And so if you want to be the best, you need to have the best links, or you need to have more of the best links than your competition. Yeah, but with the,
David Ralph [8:32]
with the internet basically being an absolute blank in Canvas. So an input, we know that those broad terms, those key words, those big terms, I’d want a mile from them, I won’t go anywhere near them. I would always do something called a longtail keyword and just to explain to the listeners. When you are building a business, it’s much easier to type on how can I get a flat screen TV that is 40 inches is better than doing 40 inch flat screen because it’s more accurate is more relevant and it brings more buying power into your business. So why are people still targeting those broad terms? Because now it’s all about the long tail keywords is an army is surely I I can’t see any way around it.
Amit Raj [9:20]
Yeah You’re absolutely right so and we found as well when I’ve worked with any client that the the actually as you said the warm to keyboards they have that we call it like the intent, the intent behind the keyboard my reception is much clearer and you often find it converts better so in order to get it there are people going after broad teams and what you find as they will spend so much time going after the broad term. So the going for SEO service or something like that, you know something really broad and it will spend so much time trying to chase that Without thinking about all the long tail keywords, and essentially kind of leaving money on the table, while the chasing that way, there’s an actual fact it should be the other way around. You should be going after all these longtail ones, you’ll accumulate more traffic. And what you find is a few them, you know, if you’ve done your content, if you links and you’ve done everything, right, eventually you will get those broad terms, but you’re not going to get it straight away and then get loads of long tails after it’s actually probably going to be more likely the other way around. It still happens.
David Ralph [10:35]
Yeah, I’ll give you an example. We’ve got a poster boy in Join Up Dots called Martin Gardner. And Martin Gardner. I talked about him quite a lot. He was a listener of the show. He won the competition. He had a bit of free coaching from me. And when he decided to actually invest a lot of money really into building his own business and I sort of taught him how to do it. And we were going after mobile mechanic and mobile and mechanic is, you know, a very broad term. It’s two words. It’s over arching many different sort of areas. And we looked at it today, and he’s only been building it for probably four or five months. And mobile mechanic, which we were nowhere near is at the top of page five on Google. And it’s moving up and rapidly due to the other pages that we’ve been focusing in on getting the traffic now. I’m throwing it back to you, as in the kind of layman’s terms, why are people on it? Nobody listens. But why are people so stupid, they’d be going after the hard stuff when when be the easy fruit is out there. And we know that the easy fruit has buying intent, and it will bring the profits into their business. And they don’t need huge SEO expertise and SEO agencies. All I need to do is focus in what the customer is likely to be typing in to Google With the Buddhist accurate terms, what do you think?
Amit Raj [12:04]
Yeah, to be honest, is there’s not really any creative answers to why that happens, I think I think you mean one, you’ve got just a lack of education on SEO. And knowing what I mean. For instance, you’ve got these companies that come to your to businesses and individuals saying that we will get you to the top of Google and one week or something like this. And people think, Oh, this is amazing. But what they don’t realise is they will get them to the top of Google for, you know, some completely walkthroughs keyword, the new reception. So it’s things like that still happen. And that’s just from a lack of education. I think partly also, and this will be the case in all over time, but it’s maybe a vanity thing as well, because it’s there may be chasing the keywords. st Luke’s good, but not realising that, in fact, that’s not the most valuable keyword to go after. It’s just that Kind of looks good on people or we think, and you know, if I can help you, we’ll talk sport for this team, like you, best lawyer and Scotland or something like that. And that’s, you know, that’s what I need to get, you know, I’ve seen various things over the years and maybe think it’s probably a mixture of the two is kind of, you know, the just the lack of education on it. And also, you know, I bet the vanity of going after the big ones.
David Ralph [13:24]
So yeah, let’s go back in time to when you started, because, um, it I bet you weren’t the expert at the beginning. And I bet you made quite a few stupid mistakes. When you look back on it. It was it was not that you had to go through for it to become a stupid mistake. At the time. It was just the best you can possibly do. Your agency and when did that come about? When did you decide but being a pharmacist wasn’t for you anymore, and standing behind the counter in boots, handing out you know, tablets every minute of the day. wasn’t actually exciting for you.
Amit Raj [13:59]
Yeah. is an interesting story because I had been doing gamm so obviously I studied pharmacy and and really what it comes down to is my original reason for going into pharmacy was, you know, was part of the thing was you Oh yeah, they you know, it looks like a good job and this kind of thing but really it was probably more family pressure you know, being from a, you know, an Asian family you came over and I think anything can remember Deepak hadn’t gone that simple. We had the same thing themselves being, you know, British Asian role most expected to be and you know, you need to have this really good job. You need a good title or something like this, but it is
David Ralph [14:43]
always me, dentist, isn’t it? Exactly,
Amit Raj [14:46]
yeah, or a doctor or a dentist or something like that. And it was, it was kind of it was, it was a large part due to that. And secondly, maybe just starting it too early, because I started the pharmacy degree when I was 17. And in reality, I hadn’t really matured enough when I was 17 to really normal to do so I think it was it was partly because of that as well. So and yeah, so I did that pharmacy, you know, I’d been doing that for Let me think I qualified into those the name and you know, I’ve been doing that probably for a up until like 2016 naturally sort of added quite a while. But through that I was actually still doing various online ventures so I was building my own websites, my own blogs, you know, driving some traffic to uh, you know, I had a small kind of a call that there’s not something it’s not tm, everyone’s familiar with the call it solo ads. It was essentially essentially an email subscriber list. So I would, you know, sell products and you know, and clicked connection on it and you will continue to share content, you know, essentially just Like having a lesson and selling to them and creating funnels, and also that some copywriting as well, so I was, you know, for the pedido for, you know, I’ve probably been doing and various online marketing things for over 10 years plus, but it’s just that they were very small and they with some things meet money, and sometimes they wouldn’t, or in one case actually lost a lot of money. So that was actually when a fosston kind of delved into AC wall for the Flash Team. And I think that was back in 2015, roughly 2012 2013. And we were some interesting story because we lost quite a large amount, and it was, I was attempting to buy an old ad running business. So it’s an SEO agency, and that was actually bringing in leads from the early Los Angeles, California area, because it was ranking for some really high value towns and Bringing in binaries so we try to be somewhat me myself and a partner somebody that I made through a very popular internet marketing forum called Warrior Forum.
David Ralph [17:13]
Is that still going yeah, because it was in the early days
Amit Raj [17:16]
it went Yeah, is it still going is not very good right. But back then it was like what are the big ones? But yeah, it kind of lost popularity out for a while but and so that partner I met him through that we’ve been talking for a while you know, and we decided look, we’re going to acquire this business it looks good and and it was actually being sold on flippo you know, is very be checked everything over the dead We thought you know, we had we done a due diligence, diligence and how much did you pay for it? So we probably paid over 12,000 US dollars for that. So and you know, and actually seemed everything checked. Oh, you know, we thought you know, this is going to bring in a Quiet isn’t it you know, it was ranking for WooThemes but then he was the guy that sold it to us obviously then as only becoming a patent no because I’m more heavily involved in SEO and understand things clearer. The problem was we were quite naive back then because we thought we would have this business bringing in leads we had somebody ready to sell the work we thought you know go just kind of you know, we’d be like the middleman will set back Will you know, and
David Ralph [18:32]
and we were you trying to cut corners were you trying to speed through to success without building the foundations?
Amit Raj [18:42]
Well, we don’t really because we don’t all the the theory was the site was bringing in leads, you know,
David Ralph [18:49]
army army, which if you were one of the three little pigs, which one would you be would you be the straw, the twigs or the break? Because I know the answer on this. And I think you went straight to the storehouse. Didn’t you?
Amit Raj [19:00]
Yeah, probably that Yeah, looking back on it, we became we saw it was, you know, looking back, it was probably too good to be true. And we thought everything seemed Okay. And then the site just crashed. Because he we realised No, he probably been ranking the site with a pdn. He had the issue, the pbn, he wouldn’t necessarily come becoming your panic because we looked into it, father, and we can probably
David Ralph [19:24]
listeners out there like that. That doesn’t make sense. What does that more
Amit Raj [19:28]
Yeah, sorry. So private blog network is essentially a network of sites which are made for the purpose of linking to other sites. So the VR they will use quite heavily for and people still use them. No, they’re not as good as the they’re not as effective as they used to be. But they’re essentially the more at the team very powerful and that you could write you can rank sites extremely fast if you had a very well made pdn. So it’s almost like a network of professional sites. probably want the not good quality saints but the seem good to attain to Google’s algorithm. So as soon as he pointed the network at say it would show up the the rankings.
David Ralph [20:14]
So what we’re saying I mean, for all the listeners out there, there’s no getting away from it. You’ve got to do the work, you’ve got to do the work. Yeah. Good keywords, you’ve got to build the content that your, your avatar your customer wants. But the key thing is, don’t do that until you know what your customer wants. And I told time and time again about people that sit in the bath, washing themselves, so I suddenly have a great idea. By jump into it. I spent thousands building a website and stuff and then they find out that nobody buys it because nobody actually wanted it in the first place.
Amit Raj [20:51]
Yeah, so that was a very harsh lesson for this because, you know, you had that same ranking get tanked in the room. Kings and then we figured out he been pointed the network at another business. And then that was ranking. So essentially any donek quite a few times know that I’ll be looked into Falco. I looked at it again last year just to kind of investigate it further. And the guy done it a few times, you know, he he was continually he would, you know, point the network at a new site, rank that and sell it and then move on. And he probably done it across quick few cities across the US and Canada.
David Ralph [21:29]
One us wine one us wine. Yeah, let’s bring him down. Well, let’s listen to these words now. And we’re going to be back with armit. You ready to make a full time living online? Check out the amazing Join Up Dots
Unknown Speaker [21:43]
business coaching. Hello, my name is Alan. And I’ve just completed the excellent eight week course with David before I started working with David Actually, I had no idea at all where to start. I had a lot of ideas about what I probably thought was Going to be good business time who is our to help me through that day to find that passion. Within literally minutes. We had, we had a business idea. And for the last seven weeks, we’ve been building on it and building on it. And the position I’m in now, I don’t think I ever got here on my own because of the amount of information that David gives the structure. He’s got the full package here and he explains it in a way that I can understand. His support is is phenomenal. I feel like this is the way businesses supposed to work. David helped me on this time. Okay, what would the logical steps that I should do? How, how can I get this up and running? So I would really recommend this is an excellent course helping you if you have an idea if you have no idea, really teasing that out and some of the practicalities and steps to take to really launch your business whether as a full time job was a side hustle. So it was really excellent. I recommend it for anybody thinking about setting up their own business. I don’t think it’s an exaggeration to say David will totally save you years. Thank you David for your amazing help and support which keeps on going. And we certainly couldn’t be where we are today without you so your author,
David Ralph [23:10]
so if you would love to become my next success story and have your own life changing online business following my step by step system, buying tuned over many years to take away the effort and expense that others struggle with, but come across to Join Up dots.com and book a free call with myself. Let’s get you living the easy life as it’s there waiting for you to get it that is Join Up dots.com business coaching. Okay, so army as we were talking about beforehand, you can’t really cut corners, you can do your research, you can do your preparation, and I always say to people is more important what you do away from a laptop or a desktop than it is actually what you do on it that did the preparation, the planning, the understanding where the traffic sources are the condition had to turn the market research is all there for you. You’ve just got to dig in and find the data would you say?
Amit Raj [24:07]
Yeah, exactly. I would agree with that. It’s, it’s, you know, especially if you’re creating a new business, like you said, you have to make sure that there’s a there’s a market for it and that you, and content, obviously is the most important thing, and making sure you’ve got the content and is valuable content that people actually want to need to watch.
David Ralph [24:29]
Now, because you are a link building expert, and that’s why we had you on the show, because it is one of those things that people don’t really understand now, if I build a website, and what we can do in simplest terms, is say that if the BBC for example, a high ranked expert authority trustworthy site, we have a huge amount of traffic link to my website. Will that give me a huge boost boost, will that actually do it a lot better a load of websites that aren’t getting as much traffic
Amit Raj [25:04]
yeah definitely I think especially something like the BBC if they did linked somebody say it always as long as it saw naturally, naturally please link which you will be because it’s the BBC and it will have a huge amount of authority. So you want the rankings in addition to that, you’ve also got the the direct traffic so like even taking Google the equation, you’re getting direct traffic from that link being there. And obviously the BBC being such a high traffic site, and just the brand awareness as well just the fact that your brand or your name is mentioned on the BBC, you know that that aside from all the traffic and the issue is a good thing as well. And but the only thing that I would kind of add to that as you know, even having an links on on sites which are you know, not quite at the label BBC but you don’t can have more medium authority things will not get as much traffic is still in extremely valuable. And because that’s the other thing I see, I see a lot of people and make them making the mistake of only going after giving high traffic blogs. You know, like I’ve seen some people only want to get on Forbes or the Huffington Post or know these very high traffic sites and they kind of ignore or hang on wait as my audience and know what those seats are the order what new seats are relevant to my industry so and but yeah, definitely something like the BBC, you said that the ideal if we can kick like flight now all the time.
David Ralph [26:34]
Now, when I was first starting this, I created a business called WhatsApp, Florida keys.com. And it’s still out there. And it doesn’t do as well as it used to because it was built before mobile. So it’s a bit congested. And Google doesn’t like it as much but for a while it was it was bringing, you know, good income in and one of the things that I tried to do on every page is look at something that is relevant that I could bring in Get a share link going. So I would find somebody. And I’ll give you an example. I remember writing a page on key lime pie, which is a pie that was made in the Florida Keys down in the USA. And so I looked at the person who was the sort of head of the key lime pie industry and connected with him and said, Look, if I have a link on mine, to your business, would you put one on yours to me? And most of them would say, Look, I don’t know how to do it, but I will forward you over to my webmaster and bang, you will get a link because there was mutual value to both parties. Now, is that still a process which is worth doing for people as well? Or is there easier ways than sending emails waiting for responses back and forth?
Amit Raj [27:45]
And I mean, that process can work. But I think for a lot of the team, we tend to do email outreach. I think with email alone, you can scale it up and you can reach a lot of people and you can kind of track it as well. But you know, There’s no harm in using alternative methods, you know, reaching out to people on social media, you know, sometimes we do that or and even sometimes if you have to get on the phone with somebody, you know, it’s always worth doing it efforts are very valuable and website or pr centerlink awkward.
David Ralph [28:18]
Now, what is the five big steps when for the listeners out there, they’re starting to build their business, they hadn’t considered backlinks because, hey, they’ve got enough on their plate, what would be the five steps that you would say would actually help them into building a good programme or getting good quality links and none of the spammy stuff?
Amit Raj [28:40]
So I think the first thing obviously is knowing your audience as long as you know that and you can then look at content so obviously the second step is content but I think before you create the content, the first date would always be the audience to places human they’ve got the voting stone number to be the content needs show you Great Again, valuable content and when when, and this is a conversation I have with many people, when I say void valuable content, we mean as invaluable for the human, the mistake can make some people think and some people make, as by making content that you think is valuable for the search engine, if you give a mean, so they would stop it with keywords, or they will make it kind of look like you know, this is something Google relate when an actual fact indeed and you know, content as valuable to a human something that people would read that with the with a mix of laugh, maybe that’s something that, you know, that’s informative, or you know, something like this. And so that’s the next step thought, you then want to think about who else would find that content useful. So, once you’ve created that less, you know, that you know, the various industries that you need to reach out to they may not be in your industry, they may even related to your industry. So you need to say But that fourth, you then need to find out who to target on each of those things. And and then, and then obviously, the first step will be to reach out to them. And it’s as going to be purely a numbers game it will be, but the, the more useful your content, the better you’re targeting, the more likely your belt more links, so you have a higher success rate if you’ve got better content and better targeting. And it’s not too confusing,
David Ralph [30:31]
not confusing at all. And of course, you get back to the beginning game. The key thing is the content. And if the content is amazing, main people are going to naturally share it just meant she takes care of itself, doesn’t it?
Amit Raj [30:44]
Yeah, exactly. I mean, we worked with one client that had and we got them online label, for instance rate, so that was just one link. That was one link that we built for them. It was a very specific angle or not who and what because of that, the vein got to be more links from Meijer new sites. And we didn’t even reach out to those new sites, the site because of the lead Bible link. So that gives you some insight. That’s when you know your audience perfectly and you have you’ve targeted the vpl soon and you’ve got exactly the right content is when something like that happens. So if you can nail that down and do it consistently, you will have tremendous success when you’re trying to build links.
David Ralph [31:26]
Now, we’ve been talking about building links as well. And something that I am, I’m not the best at is broken links, where with 2000 guests, some of them would have come and gone. Hopefully, they’re still walking around, but their businesses might have changed, their domain names have changed. And one of the things that companies and certainly entrepreneurs should do is run a sense check looking for the broken links because Google doesn’t like that. It takes you into a dead end alley. And what it is is about providing once we say the best content again, all their tools out there, by Really good. Remember it used to be Dr. Link check was one that I used to use and, and valid data where you could run your URL through it your domain name, and it would tell you all the links are broken.
Amit Raj [32:13]
Yeah, that’s right. There are a few. I’m not hundred percent sure, because I tend to use plugins. But I think there’s a plugin called check my links, and which is probably a chromo plugin, but there is there are a lot of tools out there No, I think the good thing is it’s broken link checking and you know, people doing broken link building is so common. Oh, that looks quite a few tools for that. But and check my links is quite a good one link, which will link
David Ralph [32:40]
well as we’re doing this, I’ve just found the website and it is broken. Link check.com. Yeah. Okay. So I thought I would do a little check, do a little check and on my website, and it’s got one of those horrible security codes which you can never read. So I think I’ve just done that. And it is now yes A scanning is scanning. So by the end of the show, we should tell you how many web links I’ve got on my site that are broken. And I need to go back and do it. Because once again, you sort that out is general housekeeping that Google likes. And I always say to people, you know, I don’t focus in on anything else out of in Google, because I think bear that Daddy, and even in a podcast where everyone talks about iTunes and stuff, I still focusing on Google more than anything else. Because I think that is, you know, that’s that’s the biggie, isn’t it? That is the daddy, you’ve got to do what Daddy wants?
Amit Raj [33:34]
Yeah, pretty much I mean, you know, you’ve got these other search engines like you know, bank or we’ve got a doctor go I think it’s called Yeah, right. Yeah. But you know, if you can m Google still has the huge market share, to you know, as above as he was be all calls and feet and Google and you know, as you said, you need to go What the majority are using? if that ever changes, of course, you know, everybody will shift, but I just don’t see that changing anytime soon. And to consider Google also bought YouTube as well. I mean, the on YouTube, but just crop I think it coats is the second largest search engine in the world. So yeah, we need to concentrate on Google. Definitely.
David Ralph [34:23]
Now let’s talk about that. Because obviously, YouTube is, as I say, when I started, it was all about blog posts, everything was blog posts. And now with phones, we’re going to get to a time very shortly I would say within the next maybe three or four years, when literally, you won’t read anything is all going to be talking to you is going to be visual is going to be audio because that’s what people want nowadays. Is there something that people can do, so they have ahead of the curve. So when the curve does change, and Google says well, actually all your blog posts, we don’t want them anymore. We just want a devices to read them out to us that we can get the right kind of links.
Amit Raj [35:05]
Yeah, I think I mean, the only way to really prepare for something like that happening is and, you know, people that have valuable content that, you know, as we say it is actually valuable to human rather than a search engine is going to be key to that, because of course, when we do something on the page, and it’s not stuffed with keyboards, then that’s you that will count as valuable content and obviously, Google’s algorithm is becoming so advanced that you know, it’s the x ability to understand language is improving all the time. So and and we don’t have to body and this The thing about what people are trying to overthink the keyboard thing of trying to you know, it’s fine to incorporate them but you don’t need to stop them. Because when you stop keyboards and turn off school, you’re then you’re stopping the natural fool, and it’s not actually needed anymore. So yeah, I think you know, making sure that will contain. And and, and interestingly, because of the thinking there’s also this is maybe not really whereas really to the way as device of voice search, and I think is economic incentive that as we all because and the nature of OVC will change because it will be more about having content which uses the language naturally, you know, and it will then naturally rank for old keywords that are associated with it, rather than you having to stop the keywords. And if you get what I mean,
David Ralph [36:34]
I get totally what you may. Yeah, I’m trying to clarify it for for the listeners out there. So, basically, any old days, let’s go back in time, they used to be a thing called white hat, black hat. And if you think of a web page listeners is just totally blank before you actually type on it. You can see the backwards but you can’t see the white bits and what people used to do if they were wanting to rank for financial advice, they would have all the words financial advice, financial advice thousands of times all in white. And then they would write the words around it. So it just looked normal. Now, obviously Google and other search engines wizened up to that, but then you got black hat and white hat techniques. And as we proceed through, Google has got so clever with looking at how things are written and the phraseology of it that in the old days, it was about writing a web page and getting the same word on it many, many times. But now, if I go over to Google, and I’d be interested in arm its impression is more often than not, if I see a top ranking word, when I go over to the page, it doesn’t even say the word. You know, it’s just the description and the title of the Google search seems to be the dominant factor, more vain. The keyword stopped web page.
Amit Raj [37:57]
Yeah, exactly. And it looks like you’ll there’s been a lot updates in the past few years, you know, it looks like Google’s ability to understand human language is improving, but of course it should because it’s not supposed to be an artificial intelligence almost. And it’s the the rank cutting the cord, the rankbrain algorithm. So it’s improving all the time. So you don’t need to, you know, overstuff articles with it with keywords. And you don’t need to there’s also another thing that people used to do with the, they try to calculate the, they call it the text density, and then they think, Oh, I need to put the keyboard and 10 times and then it all bank or eat put it in 15 times. You know, it’s not as clear cut as that it’s just and Google can understand. The article has the ability to process and it’s not perfect, you know, is not going to get it right on 2% of the time. What is getting much, much better that and it’s it’s only going to continue to get better.
David Ralph [38:57]
Now I know this is a very tacky episode, but Hi, I’m glad you love this, this kind of conversation. I can geek out on this for hours in a day. Now, the other thing that I look at all the time, and I have arguments with people is Latent Semantic Indexing, which is once again, for the listeners out there, if I typed in the word car, car could be what you get in and drive around. Or it could be for example, cars, but that’s a bad idea. It could be a Pixar movie, it could be cars one and cars too. So if you were writing a page, you would try to put extra words like Disney, Pixar, Steve Jobs and so because our it’s about vac cars, and not what we drive around in is that something army that you think that actually Google because I argue with people nothing I say to him, that makes sense to me. That makes sense to me to put extra stuff in there really confirms it? And they say no, it’s so clever now. It doesn’t need it.
Amit Raj [40:00]
Interestingly, there’s been the decode the bail algorithm update, just quick, quick, easily, kind of end of last year. And I believe it kind of delved into that idea of improving the way that Google and cannot understand it. But you know, there’s been a there’s been people tasting this release, you know, ACU keeps going on in that industry that T and testing these things, it will still get it going from time to time, but it is improving all the time. You know, it can it can tell the difference between, you know, like you said, the cars, generally, you know, talking about cars, are they talking about the movie cause and has the ability to process and the end for and to understand it as improving all the time, but it’s not 100% perfect, but what you know, is getting there.
David Ralph [40:49]
Now, I say to my clients try to write to the level of an 11 year old, don’t get too techie just right in a way that an 11 year old will distain and you pretty much hit what I feel is what Google wants, and the search engines because we use an Alexa we’ve got about six of them in our house. And it I thought it was amazing at the beginning and now it annoys me but it can’t answer every single question. And I think well it’s obvious what I’m asking but then you got to phrase it and you’ve got to do it a different way. Now by having your content as obvious as possible is going to give those kind of devices a chance to find the relevant SEO hooks and bring you to the fore and then you are going to be the resource that these speak aloud devices bring to the world on here.
Amit Raj [41:40]
Yeah, exactly. You need to make it and I speak I think it’s basically meets the cup article easier to read as well and when it’s not when it’s written at certain level and all the use some people use a scoring system or something Academy but the name of a and but yeah, key put and easier to easy to be And I think when it comes to link building, sometimes it differs. I think I’m trying to get a page picked up by Google, you want it to be easy to read, when it comes to link building some teams, you can make it a bit more complex, you can get away with it, because you’re building links. And but that’s only if you don’t want that page to rank if you want that page to shop the rest of the site in order to help build the authority, because the links going to and you can you can be a bit more complex. And because it’s used for that purpose, but otherwise, yeah, you want to you want other pages to be written and
easy to understand we
David Ralph [42:39]
write well, at the moment, they have checked 138 web pages, and I have got 14 broken ones. That’s not too bad. I would have thought after after six years of doing that.
Amit Raj [42:51]
Yeah, I mean, that’s not bad. It wouldn’t. I wouldn’t expect you to be you know, negative thing massively negatively impacted by that. I think when something He’s getting the mentions of once you start getting to the hundreds or thousands of book length you you really need to read that plan the board. Yeah,
David Ralph [43:09]
but it’s a nice bit of housekeeping isn’t it? Once again, if you keep your business and your website vital and increase content and keep it fresh, and have a site map that makes it easy for Google to find it, they’re not going to punish you or they were not going to come down because he is ago it was all about penguin and Panda and everyone was terrified of the black and white animals. And we all had to run around changing our website and and making it clean and stuff. Um, it’s I think it’s good but you you look at your website and think to yourself, is it still relevant? Do I need that content? Can they improve that content and change it?
Amit Raj [43:48]
Yeah, exactly. I think Kim spatially what you find as delete this bet to belt link building that I don’t want to get too technical, I think Especially if you have an old page, and you haven’t had any links belt to it for a while, or nobody seems to be wanting to link to it, you need to think, you know, is there a reason why haven’t updated that maybe have not updated it and you know, 10 years is that maybe why can’t build links to it? So yeah, you definitely have to think about you, you can you know, something you could repurpose content it or you can be kind of revitalise it, you refresh the content and try and build some fresh links to try and, you know, try and improve things and get, who’s to say up a bit more, and but I think you also happen to something about housekeeping as well. It’s very important, I think, in terms of your own page of your technical stuff, making sure the site loads fast, you know, the things that we you know, the basics, the basics that you need to get done, you need to you know, you can’t ignore things like that, like Sitemaps or the speed of the site and things like this because you know, without taking care That something like links isn’t really going to him, it’s not going to have a big enough impact. You know, it’s when you take care of the small stuff. When you start doing your head and get with some big links. That’s where you really maximise the effect of them. So yeah, I think housekeeping, I think making sure you’ve got the right content. It’s all relevant. all important.
David Ralph [45:23]
Yeah, without getting too geeky again, I host my website on a CDN, and it loads at 1.68 seconds, which isn’t bad for the amount of images I’ve got. That’s pretty. That’s pretty fast, isn’t it? Yeah. And yeah, I’m gonna geek out and tell the listeners what a CDN is, as well. Basically, listeners is if you have got your site hosted around the world, and when you build a website, you have to have it held by somebody and they allow you to hold it on their service. And then when somebody wants to get onto your website across the world, they Yo yo in all I found your content, it goes over to the server and being bounces back. And if you’re the furthest point away from your server to where be the person who was wanting to find your site, especially on mobile devices, it can take a while. And we’ve CDN. Basically it means that you are shared on the cloud. So you’re going to be at a closest point to them. So if they are in Australia, but you don’t have to come right across to England and get my information and then go back by falling one in Australia, and so it works a lot quicker. That’s about right, isn’t it?
Amit Raj [46:34]
Yeah, that’s basically Yeah, walk through it and make the say a lot faster and it’ll efforts. I’m pretty sure there’s some services out there that will probably set out for you if you if you really had to, but and yeah, basically you want to say toward in as fast as possible because that’s recognised by Google’s will as a ranking factor of just having a seat that’s faster than the competition.
David Ralph [47:00]
Now great stuff, great stuff. Well, we’ve had so much good information here. Hopefully the people out there will really get a lot from it. But as in all episodes of Join Up Dots all the majority, we always have a bit called the Sermon on the mic when we send out guests back in time to have a one on one with his younger self. Now, I was thinking, do I do this? Don’t do this. We bomb it, because it’s been a very technical show, but I think Yes, I will. I’m gonna do this. I’m gonna play the music. And when it beats you up, this is the Sermon on the mic.
Amit Raj [47:55]
Okay, so, for stop, stand up straight Stop eating junk food, stop drinking Coke because you end up with a huge stomach. start exercising, stop listening to what other people are doing because and they probably have never done it themselves and they just think they know better than you. But at the same time to trust people and because those smooth talkers as well
figure out what you want to do and
yet just don’t listen too much to other people. And if anyone tries to bring you don’t because the you know, be negative, and you have to question that contain.
David Ralph [48:40]
Oh, you finished you finished it? Yeah, I gotta go in longer and I always still fingered on they do get a big stuff. Did you get a big stomach with a coke? I was pondering that?
Amit Raj [48:50]
Yeah, just think Yeah, good. junk food was a difficult I mean, I sorted it eventually, you know, almost all the way but yeah, one point you know, bad on him. lifestyle was lifted the board but I should have done it quicker.
David Ralph [49:04]
Yeah, because I’ve seen pictures of you. I can’t imagine you as a big factory. You know? You You seem perfect as you know. Yeah, you’ll see your hard work
Amit Raj [49:13]
a lot of grinding in the gym and screaming getting better and stuff.
David Ralph [49:17]
I know deep fried Mars bars, but he’s coming in Scotland.
Amit Raj [49:21]
Again, the deep fried Mars bars and pretzels and chips. And yeah, you name it. We had all happy days.
David Ralph [49:31]
So Amex, what’s the number one best way that our audience can connect with you?
Amit Raj [49:36]
Yes, or you can go to and now I’m trying to think the easiest thing to go to is the link sky.com. And if you go there, you can click through to my main website, which is amet Digital marketing.com. But go to the links guy calm, that’s easier.
David Ralph [49:54]
Right Stuff. We will have all the links on the show notes to make it as easy as possible. I mean, thank you so much for spending Tom with us today joining up those dots and giving us a great technical masterclass. Please come back again when you’ve got more dots to join up because I do believe that by joining up the dots and connecting our past is the best way to build our futures. amet Thank you so much.
Amit Raj [50:15]
Thanks a lot for having me on.
David Ralph [50:18]
So that was a technical kind of episode, but one that hopefully will give you an inkling into what it takes to build an online business. And I want to do that more often than not, because I think you know, we do a lot of the motivational let’s get going kind of episode so it’d be nice to sort of blend in a little bit into helping you guys build your online businesses because as we said on the show, there’s a lot to it. But if you know what you’re doing, you know, and you do the right stuff, you can just move through seamlessly to a life on the beach with a laptop, dangling your feet in the surf on a Tuesday morning when everybody else is at work and thinking it’s all be Are listen to Join Up Dots. Until next time, thank you so much. Really appreciate you being here. We’ll see you again. Bye. If you inspired to live a life on your own terms, working when you want where you want, once you sit back and make the decision of how much you want to earn to, and it’s all totally doable and nowadays easier than ever, head over to the startup business school at Join Up dots.com and check out the video testimonials from just a few of the students that are now building their dream businesses after going through our coaching sessions. And if that excites them book a time to speak to me one to one to make sure you have what it takes to become the next success off our conveyor belt back started business school at Join Up dots.com