Welcome to the Join Up Dots Podcast with Aren Deu
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Introducing Aren Deu
Aren Deu is today’s guest on the Join Up Dots business coaching podcast.
He is a man who is on a mission, whilst still working a full-time job as a property investor for wealth & cash-flow.
He says “My goal is to empower people by helping them find their voice & improve their overall health.
I am on the journey of achieving this through either mentally via my Podcast: Find Your Voice, & physically through my health & fitness knowledge through tips, tricks, blogs, diet & fitness plans!
Helping people has been a part of my life ever since I can recall.
How The Dots Joined Up For Aren
From personal training, to support work, to being part of a family who foster children, to then going on to become a social worker.
I have always found happiness & fulfilment via serving others.
So now he is hustling to appear on podcasts, grow his fitness business and do everything else that an online entrepreneur needs to do everyday.
So how does he maintain the motivation to keep on working on his dream after a busy week working the 9 to 5?
And with so many elements to his business, where does he see his key offering?
During the show we discussed such weighty subjects with Aren Deu such as:
Why its so important to find the space in your business to really enjoy the majority of what needs to be done, whilst accepting the crap as part of the game.
Aren remembers working in a job that although amazing money wasn’t good enough for him, and reveals the steps he took to truly find his thing.
Aren shares how he always starts his day with journalling which allows him to focus his thoughts and his energies on what needs to be tackled head on.
Why its so important to share the honest and sometimes dark moments in your business with everyone. Don’t hold back from the truth…we can handle it!
How To Connect With Aren Deu
You can also check our extensive podcast archive by clicking here – enjoy
Full Transcription For Aren Deu Interview
David Ralph [0:01]
Once upon a time, there was a guy with a dream, a dream to quit his job support himself online and have a kick ass life. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and no struggles became a thing of the past. I of course, was that person. And now My dream is to make things happen for you. Welcome to Join Up Dots.
When we’re young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling in Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:52]
Yes, hello a good morning, everybody. Good morning and welcome to the Join Up Dots business coaching podcast or just Join Up Dots all that J UD as I sometimes call it and I’m excited today I’m excited not just because we’ve got today’s guest on the show but it is snowing. Yes, I’m looking out my window and it’s snowing but it’s a bit sludgy snowing, so I don’t think the kids will get too excited but I’m still when you see a bit of white coming out, it says as exciting as when a celebrity dies, man, the two things that get you out of bed, really, really excitedly. Now today’s guest on the podcast is a man who is on a mission. He’s still working a full time job as a property investor for wealth and cash flow, but he’s got more to him. He’s like a Cold Spring. He says My goal is to empower people by helping them find their voice and improve their overall health. I’m on a journey of achieving this through either mentally by my podcast, find your voice, and physically through my health and fitness knowledge through tips, tricks, blogs, diet and fitness plans. Helping people has been a part of my life ever since I can recall from personal training to support work to being part of the family. Two children to Ben going on to become a social worker. I’ve always found happiness and fulfilment by serving others. Now realising the larger impact I can have on the world by giving up the corporate world and pursuing my own entrepreneurial journey and starting my own self help podcast. I’ve started to finally find my boys. So now he’s hustling to appear on podcast, grow his fitness business and do everything else but an online entrepreneur needs to do every day. So how does he maintain the motivation to keep on working on these dream after a busy work week working a nine to five and with so many elements to his business? Where does he see his key offering? Well, let’s find out as we bring them to the show to start Join Up Dots with the one and only Mr. Aren Deu. Morning Aren Deu , how are you?
Aren Deu [2:48]
Good morning, David. I’m doing very well. How are you?
David Ralph [2:50]
I’m very well very well. It is snowing. I am excited man. I really am and I’m excited to have you on the show because you you been another term listener of Join Up Dots, which is great, obviously. And it’s also great that you’re doing your own things as I was reading, because because you’re quite new into this, I was getting the flavour of you’re still working nine to five. But as I was proceeding through, I thought, well actually he might transition now are you doing the nine to five.
Aren Deu [3:18]
I have, well actually, I’ve transitioned four years ago into property investment. So I’m self employed, I work for myself. And the last time I had a boss was well, four and a half years ago. So that was the only thing of the intro would have changed a bit, but everything else was fantastic. So thank you for that.
David Ralph [3:36]
No it’s lovely. It’s lovely to have you on. So let’s take you back to those four years Ben, because as being a property investor for yourself, now, working for yourself, and this is going to be a very open and conversational episode because I think there’s a lot of sexiness that comes with working for yourself, but there’s a lot of pain in the bottoms. And in front of me at the moment. I’ve got the ball That we referenced all the time. I’ve got it in my hand, the four hour workweek, escape the nine to five, live anywhere and join the new rich by Timothy Ferriss, and it was my Bible back in the day. But now I look at it and I think, is there such a thing as the four hour workweek, especially when you work for yourself? What do you think of it?
Aren Deu [4:18]
So my view on the four hour workweek, is I think people have it confused. I think people assume they only need to work four hours a week, been in this game for the last four years. I can tell you that’s far from the case you are working more hours, then is it almost achievable. You’re literally working around the clock. So one of the things I’ve recognised through the four years is that I tend to work probably just a little bit more at the minute for hours on stuff I don’t like to do, but it’s that stuff I have to do in order to do the things that I want to do. So in this space, we can’t just Well, I’m sure there’s people out there who obviously do it. But for myself, I haven’t quite cracked that code yet. But for me probably four to eight hours a week. I’m doing things like Don’t really enjoy but the rest of the time I really am starting to enjoy myself and find my feet now.
David Ralph [5:06]
I think the way is is the Four Hour Work Week is how much time you actually have to do of the things as you say, but you don’t actually like because I work quite a few hours, but most of it is kind of play. I enjoy doing it. It doesn’t feel like work. And there’s a certain amount that I have to do I have to prepare for the shows. I have to do my due diligence I have to research the guests. And some of it I think to myself, you know, on a Monday evening when I do my preparation. really fancy doing this, but I know it’s important for the show for me to actually do it and understand. So I think what he should have said on there is find something that you enjoy and 96% of it, but not be accepting of the bits that aren’t pleasant, but you have to do it to get to the good stuff because there is no sexy job. There is no matter how sexy looks when you’re doing it for a while, it becomes a job.
Aren Deu [6:05]
Absolutely. I agree with that. I think the only problem would be if he had that title. He probably wouldn’t have been a best seller. But I 100% agree with you, David. I think anything we go into I mean, even the podcasting space now I absolutely adore it. I love it. I enjoy it. I love connecting with people like yourself, or just other guests. But the editing side of it is something that drives me absolutely bonkers. So there’s two or three hours after put aside for that in the property world. I enjoy seeing a project come to end and obviously the money side of it because that allows me to do the things that I want to do but knocking on doors getting rejected over and over and over again. That’s some part of it that I don’t necessarily enjoy as well. So I think you’ve hit the nail on the head there. editing your podcast, Eddie.
David Ralph [6:49]
I don’t do any editing of a podcast. 19 seconds is my record after a show and it’s done and dusted. You just do it live and edit yourself. That’s why I say Now, okay, so we understand now four years ago, you decided to go for it for yourself. So let’s keep in that area. Why? If you’re in a job, you’re in a corporate gig, that’s the safe route, isn’t it? I mean, that’s where, you know, you just go to work. You have a cup of coffee, you talk to your mates about the football results, you get to lunchtime, you come home and then you go again, sleep through, isn’t it?
Aren Deu [7:27]
I suppose you could say that. But obviously hindsight has taught me different things. And one of the things that I recognised very quickly in corporate land so I was working in London at the time in like Big City of London with that you see on the apprentice, and
David Ralph [7:42]
because I used to work in London or I used to
Aren Deu [7:44]
work in West London, but I also work near the gherkin as well, we had an office base there as well. That’s That’s exactly it. Yeah. And we worked in great projects like the Olympics and BBC and stuff, and I was actually earning more money than a 25 five year old kid knew what to do. At that point, so I was buying cars even though I was living in London, I was staying in the Hilton Hotel. And life was pretty good for about a year or two until spending that money almost became boring. And this might sound really crazy to listeners out there. But at the same time, my family had started fostering children and what I used to come home on a weekend, I used to see these children who had come from almost nothing, just be happy. It just changed my whole perspective on life. That was I just got to be that person who lives for the weekend. And I was like, I want to do more. And that’s kind of what took me into social wreck again, into the nine to five where I really wanted to change the world and try and help people not suffer in life. And then very quickly, I gave that up after doing a master’s and three months into the job I recognised with bureaucracy and everything. I can’t really change it. So then I thought, How do I change my circumstances? How do I change my environment and this is where a hell of a lot of personal development listen to podcasts like yourself, really taught me and expose me to other areas of life where If I just work this little bit harder, of course with no guarantee, but with the faith that one day might work out, I might be able to design the life that I want, which actually, in effect will be more secure because my wife was a pharmacist full time. She’s not seeing cuts within the pharmacy industry. I think this cuts along most industries and like the great quotes always say the biggest investment you can do is in yourself, I know for a lot have enough adequate skills that I don’t ever need to worry about nine to five and I can literally work on my own terms.
David Ralph [9:31]
I agree with you totally. And it was a leading question because yeah, I think the safe route, especially when it’s a side hustle. I always say to people, I get so many emails come through, where people say to me, David, I don’t like my job. I’ve been inspired by your show. Should I quit and go go for it? And I say, yeah, in the in the long term or the short term, do that, you know, work towards it. Don’t just go in and punch your boss in the face and walk out because I effectively did but I did that and it’s A short story, but there’s a guy called Tom walkers. And he was Episode One of Join Up Dots. And I was sitting in the corporate land and I was I was flagging the energy and the motivation, I felt like I was on a treadmill was going round around around getting up and doing training courses and presentations and stuff. And I just felt flat. And I was listening to this guy’s podcast, and it was called in the trenches with Tom walkers. And I emailed him and I said, Tom, I’m really inspired. I think that I should, you know, go for it myself. I don’t really know what I’m going to do, but I think I’m going to do it, what do you think? And he came back and he basically said, you know, David, you’ve got to sit there and you’ve got to decide on what you want. And then you’ve got to work at it. It’s going to be hard. It’s gonna be harder than you possibly know. But if you really got the commitment, go for it. But the best thing to do is get a nest egg, get a runway behind you before you do that. And when you have a coiled spring stage, you can Yeah, great advice, but I just want to do it now I’ve decided, but I did. And I sat back and I scribbled money away for six months to give me a sort of a runway. And I just emailed him yesterday, seven years down the line, and I said, Tom, without you, I wouldn’t be here. So thank you so much. So you do need to have a plan. You do need to have a strategy. But the hardest thing and which is leading me to my next question, Alan, is actually knowing what you want to do, because you haven’t done it. And every entrepreneur that comes on the show will tell me a story of panicking, creating a product or business that they thought would work but then hating it, and little by little fine tuning it until life looks sexy. What about yourself? Have you gone through those dark days of selling your soul to the devil working all hours, but 50 pounds, just because you thought this is what people need, but you don’t assess What you
Aren Deu [12:01]
need? Absolutely, I think one of the great things about this journey of entrepreneurship is we, we follow the habits that most people do. So we do a lot of reading a lot personal development, a lot of listening to podcasts. And one of the things that I’ve recognised more so in the last four years is one who I am and secondly, who I am not. And property is the vehicle, I suppose that pays my way to do the things that I want to do. So if I want to sit down and watch Netflix all day, I have the luxury of doing that. But initially, I thought property was going to be my thing for the next 65 years until retirement. And it’s really not, it literally is just an investment vehicle I understand very, very well, I can use it to free up my time. And now it’s only four years into this process where I sit down with my wife and we sit back at some of the goals that we created five years ago, and we’re actually starting to implement those goals now. So similar to the advice that you receive, you need a plan, you have to just keep taking action and moving Forward, but there is definitely that line of, am I doing the right thing? Or is what I’ve done today actually going to move me forward. So it’s been a journey of. I mean, I don’t think it’s for the weak hearted. I think it’s definitely something that has taught me so much and built so much more resilience in myself. But I think now where I am in terms of the podcast in having a bit of a hands off property type life, and moving into this new health venture that me and the wife are doing, I think I’m pretty comfortable in saying these are aligned with my values. These are the things that get me out of bed that keep me up at night. So I’m in a very, very good place. I’m very grateful for that.
David Ralph [13:36]
Let’s hear some motivational words from the man himself. He’s rocky
Rocky Balboa [13:41]
You, me and nobody is gonna hit as hard as life. But it ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward, how much you can take. They keep moving forward. That’s how winning is done.
David Ralph [13:56]
Now, certainly through Join Up Dots and I reference Because it’s so important, but it literally, I was literally on my knees, I was one step away from from the grave really through overwork through lack of focus. And I’d be on the podcast, I’d be talking with all the knowledge in the world. But it was just like there was so much around me that I needed to clear the decks and I had corporate burnout or entrepreneurial burnout to an acute degree. And through that period, that’s when I started to strip back everything and started to get clarity, which has led my business to where it is now, where more often than not, I’m teaching people how to create powerful sales funnels without a sales funnel, being involved and not having social media and just get in the right customers flooding through to you know, as Rocky was saying, you know, it’s about, you know, taking a punch in the face and keep moving forward. One of the things that I see the majority of people who connect with me or people that I talk about I will talk with Dan the pub. And they kind of say to me, okay, if I go for it, how long is it going to take? And it seems to be a fundamentally flawed question. But I say to them, if you’re asking that question, you’re not ready for it. You’re just not ready for it. Now, did you ask those questions yourself at the time? Did you think to yourself, okay, I’m really, really hustle. I’ll be there in six months. Or
Aren Deu [15:27]
I think initially, naively, I thought, 1212 months, because the first course I went on that promise financial freedom, Tommy 12 months, but very quickly, as I started to learn, I just started to enjoy the process and learn to enjoy the process as well. And I stopped asking these silly questions and just thought, if I can design a life along the way, that at least makes me happier than when I was in nine to five, then that’s a win in itself. So the timeline then became kind of redundant, to be honest. And now most of the stuff that me and my wife do, we don’t net obviously You set goals. And I always think people should have some sort of goals for 12 months, three years and five years. But we’re not too fixated on that. It’s about the process. It’s about enjoying that and really designing this life that we work so hard to get to.
David Ralph [16:14]
What is your life then let’s give a framework to the people out there. So, Monday to Friday, what’s the kind of hours that you do?
Unknown Speaker [16:23]
Aren Deu [16:24]
Well, I take it Monday to Sunday, actually. So I enjoy working I enjoy the stuff that I do. So I will wake up and I don’t actually have a set routine, but I do do certain things. So one of the things I do first thing in the morning is journaling. It just helps me think of solutions. Think of the problems that I need to overcome or face in my day to day I always work out I love to go to the gym. So me and the wife are very health conscious in that respect. I do a bit of personal development, 30 minutes of a podcast, maybe your podcast, something like an audiobook, and then it’s either a day or two on site for my property work. So We’ve just bought a site, and we’re just converting some stuff. And we’re doing some new developments. And then the other two days I will spend on my own podcast where I have guests come on the show, and then obviously have to do that editing side of it. And then the other three or four days that I have, and now my wife just come out of work as well off the back of my property work is us working on a new venture. So we’re just brainstorming this new idea, this new business venture that we’ve been so passionate about for the last five years that we’re really trying to bring to life. And it’s a lot of learning. It’s a lot of trying different things and just trying to find the right kind of avatar, I suppose. And you just hit the nail on the head there, David, where you said, You hit burnout. And now you’ve got this sales funnel where you’re hitting the right people without needing all of the social media, tags and stuff. And that’s kind of what we’re trying to look for. We’re trying to find the right people in the right space rather than try to almost persuade everyone if that makes sense.
David Ralph [17:58]
Yeah, it makes total sense. I know thing that you have to do? Absolutely, is that you have to break, I was talking to a lady last night, you’ve got to break in your ideal avatar into three stages, because they will always be within these three stages. They’re either going to be, they’re sort of looking around, they don’t know about you, they don’t even know that exists, which I was, you know, there was a time I didn’t even know what a podcast was, until I heard a podcast and I thought this is interesting. So I’d gone from that awareness stage to actually been looking and moving into the looking stage of thinking, Okay, this is interesting. I don’t know enough about it. How do I do it, too, then moving into the actual buying the equipment. And if you can focus in on a reverse funnel, where you start looking at buying intent, where people are actually bringing that search in the to bear lives. For example, I need help. I want How do I get these Of all people that were at last stage, and it’s just hugely profitable. Now I am a great fan now of a guy called Russell Brunson, who is the Click Funnels guy who builds all the sales funnels and stuff. But I think he fundamentally misses a point with his funnels of why should we have 90 customers hit our website, and only three of them become customers? Why can’t we just focus on as many of those free becoming or becoming five becoming 90 it’s not how many people enter the funnel is how many people come out at the upper end of the funnel. And once you do that, and you look at the ownership and then it shoots the easy and it’s enjoyable and you can crunch the numbers and the beauty of it is you’re not playing in the congested market you’re playing in that laser focus specific people asking the longtail keywords and longtail keywords is where the winds come to you. Does that make sense?
Aren Deu [20:00]
Absolutely, I think you’ve said something that actually sounds quite simple when you think about it. But I think when we’re on this journey, especially if you’ve not come from an entrepreneurial space yourself, so for myself, I came from a very academic route, in terms of going to grammar school to getting a degree to getting a masters. That stuff wasn’t necessarily making sense. Yeah, actually, when you strip it all back, like you just said, that’s how we should all be focusing, because that’s going to take the least amount of resistance, the least amount of effort, and you’re going to get more profitable results at the end of it. There’s a guy called Richard COC
David Ralph [20:33]
or coach, I don’t know if he’s coach or Coke, I like to say cop for some reason. And he has done a book called the 8020 principle. And I remember reading this back in the day when I was going through Tim Ferriss and stuff, and I was a poster boy for Tim Ferriss work and I restricted all my time, my hours to a certain point, when I was doing less and less in the office, and one of the things I was doing was looking at My results were coming from, and how I could do more with bat and less of everything else. Because effectively in a corporate gig, your company says to you, I want you to achieve this in a quarter, I want you to achieve fat. And as long as you do that they’re happy. Now, if you really do it, well, babe, really, really happy, happy. And I don’t worry about everything else. But people get bogged down with everything else. And so I looked at Richard Cox work and I started to look at all the income I was producing through Join Up Dots. And it surprised me that 80% of it was coming from routes that I didn’t actually set out for. And so it was like landing in my lap. I was thinking, Oh, this is a nice win. And so I started developing back. Now subsequently, what you get is that you need less and less customers, which means that you have more of a more free time, where so many people are maintaining those 80% but aren’t being converted. We should be focused in on the 20%. And do more and more of what’s working in that area. Now, once again, that doesn’t get explained a lot when people are talking about funnels is all about the massive traffic. It’s all about getting more of a more in. But I think with every business, we should sit there and be quiet and think to ourselves, where’s my results coming at the moment? And how can I amplify that? Because if I can get 10 customers that pay me a yearly salary, then that’s weight off. And those customers are already out there waiting for you. You’ve just got to get them to you and explain your offering.
Aren Deu [22:44]
Absolutely, I agree. And just if I may, so in the property field, for example, I started flipping smaller houses for basically just trying to pay my way through life. And what I’ve learned over the last four years is that if I just look for the Bigger ticket houses. So for example, using your analogy of the bigger ticket sales, or the clients that can pay your salary, if I just look for that bigger property or that bigger piece of land, for the same amount of workload, maybe with a little bit more stress, initially, I can get more reward. So now effectively, I can do one project a year, whereas previously, I was looking at doing five or six projects a year, and it’s hard enough managing one. So when you’ve got multiple projects, you just add into your stress load. So for me, I almost want to become the laziest investor I can possibly be. By doing that, it’s literally let’s just go for the big one. We know how it works. That’s getting the right people around us and let’s let’s kick it off.
David Ralph [23:37]
I was on a podcast the other day, I was being interviewed on a show and this guy said, you know, what would be your two super talents. And I said to him persistence and laziness, and he laughed. And he said, Yeah, but laziness isn’t a super talent. I said, Yes, it is. You know, that there’s that phrase where you know, if you want something done quickly find the laziest person Absolutely, because I will find the the the easiest route through via will cut corners and still get the job done. And I think that’s where we get bogged down. And later on this afternoon, I’m going to be interviewing a social media expert. And I’ve already got my mindset, but social media is complete waste of time. I don’t see any improvement to it that can start bringing organised profits back into your life. It’s basically screaming, look at me, look at me look at me without actually thinking of how can I get the exact customer now if it might be possible using my analogy of the sales funnel and the 8020 it might be possible in social media. But if he is, you’re a better person than me. I can’t see how it works, can you?
Aren Deu [24:49]
So for me, if I’m being entirely honest, it’s helped my property career a lot. So I’ve had the fortune of raising over a million pounds in investor finance just from people Seeing what I do. But again, I think I am a little bit of an anomaly. So I’m not somebody who likes to be in networking events. I’m not somebody who likes to be around big groups of people. I’ve always struggled with anxiety most of my life. So sitting behind my computer desk, or just having a one to one conversation is where I feel that my best. So being able to kind of translate that into storytelling and getting my words out there on a piece of paper, and people are seeing what I do, and then me not for a coffee and then see me on site. It’s massively helped my journey. But I think for some people, I don’t think it’s necessary. I think you’re doing fantastic with the growth of the podcast in itself without necessarily being on Instagram, being on Snapchat and being on all these things. And I just think we need to just be aware of why we do what we do. So question I kind of always ask myself and I’m always still trying to find the answer of why are people doing what they’re doing? Is it just a shout from the rooftops and say, hey, look at me, or is it because there’s a natural desire to do something so I always try at least through my posts, to give people some level of learning say, Listen, I made a hell of a mistake here, please do not make the same mistake as me. Or actually you can save money your time here. And as a result of that, it’s got me investors from what we’ve just got some from Africa now as well who have come over and invested with myself. So it’s really helped me personally. And I just think we just need to be a bit self aware in terms of why we do what we do. But I think for yourself in terms of creating your life, it works for you. And obviously, for myself, it just helps me in this point of my life to just be a bit omnipresent on social media.
David Ralph [26:29]
Right? Okay, so let’s drill down because this is working for you, which is interesting. Okay, so what are you actually doing for your property investment? Are you on easy and Instagram kind of success? Is it Facebook? Do you know exactly the route where these people are finding you?
Aren Deu [26:45]
So I think it’s Facebook. So initially, I used to be part of quite a few big Property Groups and all I would do is literally explain my day to day life. I was kind of blogging should record it, and initially, there was nothing really exciting to see because I Was there was making mistakes. I was having roofs for down on me, I was seeing builders run away from me I was being I was literally losing money by the hour, David, and especially when my wife’s at work, and I’m the man trying to bring in the same money having left at nine to five. It was a very, very dark time. But funnily enough, people started to resonate towards that, because all you normally see is the shiny keys of everyone doing so well. Whereas I was always kind of the king of mistakes, the king of failure. And obviously, one of the things I do learn is I learn from my mistakes. I’m not that stupid. So effectively, I used to learn from my mistakes, do better the next time then be better, but at the same time, still make mistakes. And it just helped. I think it helped people obviously get to know me a bit like yourself, I think when people listen to a podcast, you feel like you know that individual. So me just being omnipresent. People started to message me and say, I trust you and you know, I love those messages, but at the same time, I don’t even know who they are. So they’d want to offer me their money and enjoying an adventure and I just be thinking, hold on. There’s there’s a lot of due diligence we both need to do here. So it definitely helped me in that respect. If it came from Instagram, which I’m not so active in my property stuff on that I’m not sure or whether it’s LinkedIn. But I know Facebook at one point, I was getting a lot of followings a lot of DMS. And I’d always take time as well to just take a 30 minute call with people which two or three years down the line kind of reciprocated back. And I’m now working with a few of those people as well on some projects, that is a win win for both of us.
David Ralph [28:27]
Now, this really interests me because one of the things that you said was about you, you shared your mistakes, you shared the story. Now, I’m a great believer in that I really am and when I go over to Instagram if I’m ever on there and I’m seeing these infinity Paul, entrepreneurs and the private jets and you know, all that kind of stuff, he just turns me off. I just don’t find you know, the excitement or the loyalty towards their content because of that journey. Now some of the youtubers I watch I get very passionate with YouTubers. And then I get fed up with them because they’re just dropping the same message in time and time again. And it’s always I did this in 30 days, I took cold showers for 30 days, and this is how it worked. I only slept for two minutes a day for 30 days, and all those kind of things. Now, is it about being polished thing on the social media is about showing the dream? Or are we saying that actually people are so wised up to that now, but they’re turning up, they actually want to see the nuts and bolts and go, this guy’s had a few knocks in the face like Rocky,
Aren Deu [29:37]
I think and I always advocate that we should always be ourselves authentically 100% ourselves. So I think if you’re going to show you good times, you should also show you bad times within reason. Of course you don’t want to sit there watching somebody who’s constantly depressed or constantly upset. But one of the things I recognise and this is my journey through even my podcasting space was people really gravitate towards me or resonate with my story or not spoke about my anxiety when I said, I’m not actually that confident you might see me on social media posting here and there. But actually, in a group setting, I’m probably the most quiet person you’ll ever see. And the same with property networking, as well, I’ll always be at the back. So one of the things and it’s a quote that I kind of live by I actually have it in front of me right now is that I always encourage people to learn to inspire people while you’re dealing with your imperfections, rather than trying to inspire them with your fake perfection. So we see a lot of people faking perception on social media, and there’s always a hidden intent to that. And I just think people are becoming wise to it. Maybe not everyone, but it’s something that over time people will start to see through that and you’ll see that there’s a mask that most people are wearing in today’s society, but it’s something I’m definitely trying to strip back. I recognise that by being more vulnerable people are more warming towards me and actually, it opens them up as well and you actually get a meaningful relationship and a meaningful basically friendship off that which thereby you can either go business together or you just have a friend for life.
David Ralph [31:03]
I agree with that 100%. And of all the episodes that I’ve had more emails and feedback is always the ones when I’ve had the darkest times that I’ve shared. And at the moment, I’m going through a particularly dark time in my personal life with family issues and stuff. And I’ve had so many nice emails because I just spoke about it on the show. And even though I knew I was going to speak about it, I still thought to myself, Do people really need this? You know, because I always try to be quite up and bubbly and positive, because I think that a podcast is as much a performance is as much as entertainment as it is information. But I thought to myself, yeah, I’m just going to record this and put it out to the world. And yeah, it blows me away every time when you really tell your story and just let people know that it’s not you know, I’m going to pull open the curtains I’m going to show you behind, you know, and it’s not a wizard. It’s just me doing my best persistent and lazy every single day.
Aren Deu [32:03]
Absolutely. David, I think that I mean, I remember one of your recent episodes where I actually reached out to you as well. And I hope things are improving on that front. But one of the things when you hear somebody like yourself, so very charismatic, very, almost extroverted and confident in what they say, if we constantly hear that, and I say this as a listener of the show, at some point, you start to think, does David ever have a bad day? Or is there something wrong with me that I have a bad day so I love it when somebody like yourself who has a platform you as an audience actually says, You know what, I’m just like, you guys, I had these days. However, when I turned on that night for a podcast nine times out of 10, I want to give you guys enthusiasm, I want to give you guys the best type of content I can give. So I love those kind of episodes. I’m sure not all your listeners may want to hear that sloppy side but I think we should at least be transparent and show the vulnerability side of this. Obviously according to how the Businesses set because that way people will buy into your more than just seeing somebody who’s constantly positive because I don’t think there’s anyone in the world that has seven days of happiness every single day.
David Ralph [33:10]
I agree. We’re talking to Alan do and we’ll be back after these words.
Unknown Speaker [33:17]
Are you ready to make a full time living online? Check out the amazing Join Up Dots
Unknown Speaker [33:21]
Unknown Speaker [33:22]
Hello, my name is Alan. And I’ve just completed the excellent eight week course with David
Unknown Speaker [33:27]
before I started working with David Actually, I had no idea at all, where to start.
Unknown Speaker [33:33]
I had a lot of ideas about
Unknown Speaker [33:36]
what I probably thought was going to be good in business time he was out to help me through that dire to find
Unknown Speaker [33:41]
Unknown Speaker [33:42]
passion. Within literally minutes. We had we had a business idea
Unknown Speaker [33:46]
and for the last seven weeks, we’ve been building on it and building on it and the position I’m in now I don’t think I ever got here on my own because of the amount of information that David gives the structure. He’s got the full package here and he actually explains it in a way that I can understand. His support is phenomenal. I feel like this is the way business is supposed to work.
Unknown Speaker [34:08]
David helped me understand. Okay, what was the next logical steps that I should do? How? How can I get this up and running? So I would really recommend this is an excellent course helping you. If you have an idea if you have no idea, really teasing that out and at some of the practicalities and steps to take to really launch your business, whether as a full time job was a side hustle. So it was really excellent. I recommend that for anybody thinking about setting up their own business. I don’t think it’s an exaggeration to say David will totally save you yours.
Unknown Speaker [34:37]
Thank you, David, for all your amazing help and support which keeps on going. And we certainly couldn’t be where we are today without you so your author,
David Ralph [34:48]
so if you would love to become my next success story and have your own life changing online business following my step by step system, buying tuned over many years to take away the effort and expense that struggle with Ben come across to Join Up dots.com and book a free call with myself. Let’s get you living the easy life as it’s there waiting for you to get it that is Join Up dots.com business coaching now we’re talking to Alan do and one of the things that interest me with you, Aaron and it really does interest me is the fact that you’re creating a fitness business.
Unknown Speaker [35:26]
David Ralph [35:26]
why when when your your property investment is going well why not expand back into coaching networking with the track record you’ve got Why bring something new to the market.
Aren Deu [35:39]
It’s a it’s a passion of mine, to be honest. So I’ve always been into health and the wife being a pharmacist, we’ve kind of five years ago when we initially designed this, it was always something in our minds to enhance people’s lives. And one thing I’ve noticed more so especially in the last four years as an entrepreneur is that a lot of people neglect their health. And what we do is we kind of side In order to pursue our dreams, and that’s something that just doesn’t sit right with me because I always want people to be in the best health possible. And I’ve seen far too many tragedies in my own personal life where people have haven’t really looked after their life. So it’s something I solely believe in. It’s something that I feel we should prioritise now. Because if you don’t make time for health, now we’re going to have to make time for illness later on. So this gets me out of bed every single day. And obviously, we haven’t launched it yet. We’re very close to launching it. But I’m, like, I’m so passionate about this. I’m working harder than I was working at property. And initially, I thought was working at my maximum for property, but it just, it’s just my passion. I think I found it now I think I find the stuff that really inspires me gets me out of bed. So it would be silly of me to just sideline that. And again, I’m not really necessarily money motivated. So I have enough coming in from my property to be able to allow me to do this. And obviously I keep investing the profits into property because only stand it. But for now, I just, I just feel very grateful that everything’s kind of worked its way up. But what I would say is, it wasn’t always like this. So don’t look at this as a kind of Instagram story that we were talking about, there has been so many more darker days. But once you find that, I think you just have to have the courage to go out there and just do it.
David Ralph [37:17]
So where’s the niche? What, because health and fitness is so broad, and you will get lost in the weeds in the competition on that symbol where you actually focusing.
Aren Deu [37:29]
So what we’ve actually designed is that it’s actually a health brand whose mission is to enhance people’s health and well being through our superfood blends, which we’ve created. And alongside that will have downloadable content such as gym plans, journals, recipes, which is all quiet kind of a saturated market. But what we did is I looked at the competitors within this market, such as super foods, and there’s not many out there or there’s some out there who claim to be doing certain things that they’re not necessarily doing. So rather than trying to invent the wheel and try and create something like a new Facebook or something. I’ve looked at the competitors before looked at what’s selling. Now America seems to be the leading market about two years ahead of the UK. And what we’ve done is we’ve looked at their products, and we’re trying to make it better. But more importantly than that, for anyone, we’re trying to take their excuses away. So we’re going to make it affordable, it’s going to be convenient, but it’s going to have the best ingredients. And this is what it’s really taken us more time. So we were not reinventing the wheel, we’re just creating something that already exists, but better in terms of its ingredients. And now I think the biggest struggle is going to be like we touched on earlier in this show is just getting the right avatars and getting it in front of them, really. So there’s definitely something special behind it. I believe in it. I know this industry have been in it for the best part of 10 or 11 years. And I just think it can also transform across the fitness industry into corporate life where we have such busy lives where we’re often neglecting to work out or look after our health, but it’s our health that’s going to keep us going in order to pursue our dreams. One of
David Ralph [38:52]
the things that I always like to do when I’m thinking about avatars and ideal customers is think about the pain points. The biggest pain point and how we can retract our product to just be benefits base because people I did a podcast on this little while ago, people don’t buy the thing they buy the benefits about the things bringing them and they never buy that thing. So if it is a smoothie or something that can really help keep energy up between eight in the morning and two o’clock in the afternoon that might be perfect for a young mother dealing with children, you know, and looking at that pain point, you’ve been start getting a real clear image of the ideal customer, and then work accordingly. And I do I find it. I find it so easy only because I’ve now worked through it and I find it so easy. You know, I’m not naive enough or arrogant enough to say to people, you don’t need to go through the journey. You don’t need to understand all this. instantly. You’ve got to kind of work it out but it’s true And isn’t it once once you actually get through and You see it? you kind of think, why did it? Why was it so hard? Why did it take me so long? Why did I buy all these systems? It’s pretty much I got something that other people want. Yes, because people are already buying it in another market. So how do I spin that slightly to create my own blue ocean? And then find the ideal customers for that is pretty much that, isn’t it? Really?
Aren Deu [40:25]
Absolutely. I agree with you. And I’ve done all of those buying the wrong thing, the wrong system, the wrong hand ebook, and it’s just one of those things I think I always put it down to is just part of the process. It was the way I learned it. But one thing I do try and do is I do advocate for people who have been there and done it. So whether that’s through a book, or whether that’s through somebody who is a coach, a little bit like yourself, if somebody has done what you want to do, then just go and follow them. Just save yourself time collapse your journey. That’s something that I’m really crucial that I have a big passion about. So that’s something that I do Property I tried to collect people’s journeys. And if you can find that person then obviously, you can stop by and all those silly things because I’ve got a list of courses here, David that I’ve just been through thinking this was the one this is the big ticket for me. And it just never was.
David Ralph [41:14]
Yeah. And I look back on the thousands of Spain through Join Up Dots. And I think to myself now, if I had just invested say, I invested 20 grand on a business coach whose was already there and knew how to do it. I reckon I’d still be quits in looking over the last seven years where all these $400 and $1,000 and stuff I reckon I’d still be quitting but I remember looking at it thinking I’m not paying that. I’m not paying back, you know, and it’s, it’s understandable. It’s a big investment, isn’t it? And I suppose a lot of people invest into it, and then they haven’t got the the inner strength, persistence to then make it work and they need it isn’t expensive. You don’t get anything from it. But if you know yourself, and you’re willing to at least reclaim that, and I always say that to people that buy my coaching, I say, you know, the first thing you’ve got to focus on is earning enough money to pay back what you paid me, you know, simple as that. And if you can’t do that, and you don’t think you’re able to do that, then you shouldn’t be going into business anyway. Because you know, you’re been looking at a livelihood, which is producing income month after month, year after year. And that’s where we lead, but I think people have this impression that they start a business, and they don’t actually have to put the work in to grow the business. It just kind of happens automatically.
Aren Deu [42:40]
Absolutely. And I think that also we have to play some blame on some of the people who sell these financially free systems as well. So there’s a lot of people out there who will say, just by literally downloading my course, for example, you’re going to achieve this and then what happens is you get the actual lazy people who don’t necessarily want to work any harder. They just lost. The idea of having this passive income coming in, take that on, whereas, like you said, David, you have to have certain traits, you have to have a certain mindset, you have to have a growth mindset, you have to be willing to work hard when you need to, you have to be willing to learn from your mistakes, and you also have to be willing to take a risk as well. So I like that you say that in the stuff that you deliver as well, that it’s not all easy. It does take a lot of work. I’ve heard you say that numerous times, whereas a lot of people won’t say that there will be an entrepreneur who supposedly been in it for 1015 years saying, I can make your life so much easier. within six weeks. I’m thinking how do you literally time collapse all of that just within this six week course that is it? You know, I can’t get my head around it to be honest.
David Ralph [43:41]
Yeah, I you know, I say to people, within eight weeks, you will have a business and that is totally true. But then they’ve got to grow the business. You know, within those eight weeks, they will get the idea. They will know where the customer is they can define the business. I can start looking at where the income streams is, you know, all that. We’ve been at wakes up next, that’s a given. But at the end of it, I have people that fall off the way and I connect with them six months later, and I say, you know, how’s it going and I go, oh, I’ve been a bit tied up with Breaking Bad and, you know, things in life that used to bother me. And, you know, I used to think, you know, I failed them. But now I think to myself, I can’t do anything about that. I can show them absolutely step by step by step. But if they’re not willing to then proceed through at their own pace, you know, it’s not my issue, really. And I don’t mean to be harsh, but it’s not, you know, you can’t make a take a water, a host of water and make a drink.
Aren Deu [44:37]
Absolutely, absolutely. You hit the nail on the head there with that with that, quote, listen to it.
David Ralph [44:42]
Well, let’s add with somebody that that’s even better quote, Steve Jobs.
Steve Jobs [44:47]
Of course, it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward. You can only Connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference
David Ralph [45:22]
that we hear these kind of quotes time and time again on Join Up Dots. I’m big at playing the same quotes. are the ones that really are a part of your journey, or do you really only hear them at the right time?
Aren Deu [45:37]
I think that quote explains my journey. But it’s not something that necessarily I was using throughout my journey, especially in the earlier years, because I was just in a state of overwhelm funk, trying to figure out if the stuff I was doing was actually moving me forward. Yes, I had an element of faith. So the still certainly some aspects of that that make a bit of sense, but I think looking back now I can definitely see how all of the dots connected. So I think for anyone listening, that quote, literally should be your mantra, especially if you’re starting in the entrepreneurial space, because you just have to have a plan. You have to keep executing, and just have that faith what whether it’s in destiny, life karma, or whatever it is that you believe in, in order to move forward, because it definitely sums up my life. Because if you look at it from an outside perspective, David, you’re probably thinking, what is this guy doing? Because one minute is a social worker. The next minute, he’s a project manager, then he’s a personal trainer, then he’s a podcast and a property investor. And it looks all very, all over the place, when actually In fact, it was just me trying to get to the point that I am at today. Yeah, you gotta test things
David Ralph [46:40]
and you got to try things and you got to look at things and I always say to people, you’ve got to naturally understand yourself. You know, I knew when I’d heard three episodes of the podcast, I thought I could do this. I just felt that it played to my strengths and ultimately, you want to get better and better and now 2000 episodes in you I feel it’s embedded in me. I think it’s something about when I say I’m a podcaster. And somebody listens, they would probably go, Yeah, he is I can hear that in the competence of his voice. But there’s been loads of different things that I’ve done behind the scenes that I look at. And most of them are quite near the mouth. They were quite right. But I think they were kind of right for the wrong time, or they were wrong for the right people. You know, I mean, they were kind of things that if I bought them out, now, I’d be more strategic, where at the time when I was trying to just get some cash in and pay some bills. I was just creating stuff thinking about a work and I’ll throw it out, but it was all good stuff, but just at the wrong time.
Aren Deu [47:44]
Yeah, I think that comes down to self awareness as well in terms of knowing who you are and knowing who you’re not and also at that point of your life. So the goals and the aspirations and the visions and stuff we have changed as well. So one of the things I recognised is the I wanted at 2423 24 was the stuff I got at 25 I the money, the car and all those fancy things. So I would always try stuff that would bring in more money, whereas now 10 years down the line on in a completely different space. So I think we just need to be aware of what it is we’re after, because that will then allow us to make the right decisions effectively. And I always say, it’s a simple exercise, but people should really just have a sit down and think about what their values are. or not, it might sound a little bit cheesy, but what until you know that you’re never really going to be able to do something that makes you think, you know what, I think I’m in the right space here. Whereas otherwise, you could just be doing stuff like you were saying there. Whereas you could be earning money, you might not be earning money, but you’re just not fulfilled in that moment.
David Ralph [48:42]
Yeah, and focus in on the value, don’t think about how much he’s gonna pay, you just think about the value and then build on that value time and time again, and then really become obsessional about providing more and more value to those people. And it just kind of takes care of itself. And it does begin come easy, but you do have to walk through that. So, Alan, what is your big dot? Then as I always ask people, when you look back on your whole journey where things really started to move in the direction that you wanted, what would be your big door?
Aren Deu [49:15]
Well, biggest stop would say is my wife to be honest, she was here, if I can call her adult without getting in trouble, but she taught me a lot in terms of understanding myself. And one of the biggest things that I learned was limiting beliefs was overcoming the environment that I had somewhat created for myself or people that create for for me, and just having that ability to know that over a long enough period of time you can achieve or do anything you want to do. And that’s not a cliche quote, that’s a true quote, that’s something that I’m living proof of, because coming from an academic background, to now being an entrepreneur and living life on my terms, I’ve proven that but you have to just be willing to accept whatever that time period is dependent on how quickly you can get there. But initially, I always had this belief that your potential was kept, you can only achieve certain things based on your genetics based on your environment. And I think when she changed that within me, things started to spiral. And now I’m kind of confident that I could pretty much do anything that I put my mind to. But obviously I choose to do the things that I love to do. I think I think
David Ralph [50:16]
you can I can sense it in your voice. There is a competence, not just in the content, but the way you’re presenting that content that says, Hey, guys, I’ve been around a while I’ve learned and I’ve learned that if you put yourself out there and keep on going at it, little by little, you become better at that thing.
Unknown Speaker [50:35]
I agree. I sounded
Unknown Speaker [50:36]
good. Dan. Did I
Aren Deu [50:38]
did. I was thinking we should have just ended the episode dead with a mic drop.
David Ralph [50:42]
Yeah, I was listening to myself thinking Come on. Listen to this show. Anyway, this is the part of the show that we’ve been building up to. And this is the part that we call the Sermon on the mic. When we send you back in time to speak to the young Alan and if you could go back in time and speak to him. What advice would you give him and what age Alan Would you like to choose? What we’re gonna find out because I’m gonna play the music, and when it fades, it’s your time. It’s the Sermon on the mic.
Aren Deu [51:31]
So I would definitely go back to the age of 11. And doing a lot of work on myself I recognise this is where anxiety not only became my shadow, but also I started to let the opinions of others and the ceilings of what they believe my potential was to start to create and shape my environment and really affect my life. So I would go back to a younger Aaron at the age of 11. And I would tell myself that to live a truly happy and fulfilled life you need to find your voice in to continue to share what’s in your heart and what’s on your mind on it. daily basis without any sort of fear of what others may think. because deep down, you know that that will be your morning alarm clock that would help you start your day that will be your late night caffeine to keep you awake working in your journey. And even more important in that because I know, I would worry about making those happy around me, I was stressed that that would just be so much more happier in the long term, knowing that I was happier throughout my life.
David Ralph [52:23]
Great stuff. So for all the people out there listening, what’s the number one best way that they can connect with you.
Aren Deu [52:29]
So I would say LinkedIn for now, as Facebook is swamped. So hit me over on LinkedIn, Aaron, G, that’s a, G and D. And you’re going to see a mismatch of podcasting property and health stuff. That’s probably the best place you can find me.
David Ralph [52:45]
Yeah, I must admit when I went over to do my research, I was slightly confused on how to weave an introduction into it. But um, we kind of got there. Thank you so much for spending time with us today. joining up those dots and please Come back again, when you got more dots to join up, because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Alan, thank you so much.
Aren Deu [53:10]
Thank you so much, David. It’s been an absolute pleasure.
David Ralph [53:15]
Aren Deu, that was real, whether that was on STS building at the moment, he’s going through the dark times, he’s doing quite well on one thing, and so he’s now pivoting to do something else. And I think that’s a real, a winning mentality of get something going to make it easier to move through. And I’m always saying this to people, but they say to me, you know, I’d like to earn online I say, well, I’ve got a real good business, you could do it, it’s really easy. I don’t know I don’t really want to do that. And I think I don’t understand it. You know, just get some money in to start paying your bills to give you breathing space to go down two days a week or one day a week or whatever and it just don’t build it up from there. But now a lot of people just want to go for the big sexy thing and think to myself, you know? Is that a way of doing it? Perhaps it is? I don’t know. I certainly wouldn’t do that. And I think Aaron was spot on with these information. So until next time, everybody, thank you so much for being here. We are interviewing more and more people interested in my eight week business course, which really does hit the ground running and you will come out with knowledge that has taken years for me to gain or within eight weeks, if you’re interested in that, as the midwife said, you know, just drop over to Join Up Dots and book a time and I will just chat through and I will tell you all about it. And some of you will be a fit, and some of you won’t, but until next time, I’ll see you again. Cheers. Bye bye.
David doesn’t want you to become a faded version of the brilliant self you are wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.