Awilda Rivera Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Awilda Rivera
Awilda Rivera is our guest today, on the Steve Jobs inspired Join Up Dots free podcast interview.
She is a lady who is a former legal professional, who left the legal world 6 years ago to pursue her dream of starting her own business.
As she says “If you would have dared to tell me 10 years ago that after attending Law School, I was not going to practice law, I would have laughed you out of the room!
However, in my late 20s I had experienced a reawakening that opened my eyes to the startling reality that people all around me (myself included) were yearning for something more.
This was a truth that resonated with me so deeply that I could not turn away from it.
How The Dots Joined Up For Awilda
I took a deep breath and turned the light of truth on myself. I realized that I wanted more money, freedom, direction.
I wanted to know that I was making an impact in peoples lives. Ultimately, I wanted to be SUCCESSFUL, and I wanted to help others be successful too.”
And now with retreats, coaching sessions, and more and more people finding financial and emotional success, it certainly seems that she has found the business that is right for her.
So why did she go to law school, when it seems evident that the right business is now, and not what she was focused on as a young lady?
And is there a major mistake that she sees the world making, as they leave education and step into a world that is under their control?
Well lets find out as we bring onto the show to start joining up dots with the one and only Awilda Rivera.
During the show we discussed such weighty topics with Awilda Rivera such as:
Why happiness will always be fleeting if we attach happiness to external influences. Happiness always comes from within and nowhere else.
Awilda talks openly about the hardship that it takes to grow a business, but why the struggle is so important.
Awilda shares how she has diversified into several different areas, and the reason why she has done that.
Todd Herman left an impression on Awilda that really stuck home “Busy doesn’t mean productive”. If you can get things off your plate by hiring someone, then do it.
How To Connect With Awilda Rivera
If you enjoyed this episode of Awilda Rivera why not listen to some of our favourite podcast episodes such as Dan Martell, Dan Lok, Acuity Scheduling Founder Gavin Zuchlinski or the amazing Dana Wilde
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Full Transcription Of Awilda Rivera
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph
David Ralph [0:24]
Kimani world, and welcome to Join Up Dots. Hope you I hope you’re well and if you’re not make a decision to make it so and change your opportunities, change your future. Change your destiny. And just love life black. Today’s guest is because I am sure other than she was, I felt a little bit touchy because you know, I’ve made her get up early this morning and get on this call. And ladies don’t quit getting out of bed Do they ever? A push, they will get out of bed. But she is a former legal professional who left the legal work world six years ago to pursue her dream of starting her own business. And as she says if you would have dared tell me 10 years ago, but after attending law school, I was not going to practice law, I would have laughed you out of the room, she would have gone. Now however, in my late 20s, I’d experienced a reawakening that opened my eyes to the startling reality that people all around me, myself included, were yearning for something more. And this was a truth that resonated with me so deeply. But I could not turn away from it. I took a deep breath and turn the light of truth on myself. And I realised that I wanted more money, freedom and direction, I wanted to know that I was making an impact in people’s lives. Ultimately, I wanted to be successful. And I wanted to help others be successful too. And now we’ve retreats, coaching sessions, and more and more people finding financial and emotional success, it certainly seems that she’s found the business that is right for her. So why did she go to law school when it seems evident that the right business is now and not what she focused on as a young lady. And so a major mistake that she sees the world making as they leave education and step into a world that is under their control? Well, let’s find out as we bring onto the show to start joining up dots with the one and only Awilda Rivera. Good morning. Awilda. How are you?
Awilda Rivera [2:11]
I’m great. David, thank you so much for having me. I’m really excited to talk to you and get in front of your audience today.
David Ralph [2:18]
I’m really excited to weld up more I do a BS I get more and more excited. Does that mean that I found me Fang? Or does it just mean that I’m an excitable person?
Awilda Rivera [2:28]
I think a little bit of both. Probably I think that you love what you do. And you’re probably someone that doesn’t need to drink coffee.
David Ralph [2:36]
I don’t I have one cup a day burst first thing in the morning, I have one cup of day and then I don’t have it. I just drink basically water for the rest of the day. I’m like a dog. I’m like a dog or a cat. You just put a bowl down in the kitchen. And I’m happy I will just lap it about all the way through the day. So do you need without without talking about drug habits? And did you need outside stimulation? Or is all your uth? Or you’re going east morning? Does that come from within?
Awilda Rivera [3:05]
Yeah, well, believe it or not, and I’m not making this up. I literally woke up at seven o’clock on the.by myself without an alarm this morning. To my surprise, because I thought that I’d set my alarm. And when I opened my eyes as if someone had said, Okay, I’m gonna wake up. I was like, Oh, I wonder which I was it was seven. I was like, Well, I guess it’s time to go. So by some miracle, no, I needed nothing. But simply the reverence of knowing that there was someone else expecting me to be ready.
David Ralph [3:35]
Because what I find interesting is so many people come on the show. And yeah, it’s motivational. It’s inspirational. It’s about teaching people out there that they can do their own thing. But this show kind of changes direction. And we’re now in the sort of area where we touch on more often than not, but for happiness that other people show us more often than not, isn’t actually bear, you can’t maintain happiness. For too long, it becomes normal. And then you have to go again and find something deeper. Where you are now, is it happiness every single day? Or are you in a transition period to bigger and bigger and bolder things?
Awilda Rivera [4:14]
Yeah, so that’s actually a really great question. So in my work, so anyone that wants to sort of check out what I do, they can visit a Willdan bear.com. And my work is a full suite personal and professional development. So what you’re touching on is actually the foundations that I have to establish with people in order for them to be able to build from there. Now you might say, Well, why? Well because if people are are externalising happiness into a thing or a circumstance, this is a very Buddhist philosophy, then that happiness will absolutely be fleeting, it will absolutely be momentary. Whereas if they’re able to start to internalise and self identify the things that really bring them. And I like to rephrase from happiness to peace of mind. Because when you’re at peace, and you have peace of mind, you are content. And when you’re content and you’re happy, right, but especially and I don’t know about in the UK, but especially here in the US, the word happy has almost taken on a what’s the word? I’m looking for, like almost an untenable definition. And, and so in terms of me, am I happy? You know, I am, I’m very content now is that because I work for myself is that because I love what I do? Sure that plays into it. But I think that my happiness in this moment, my peace of mind, is really coming from understanding the stillness, and being present and sort of a word that’s getting a lot of traction right now, but I truly believe in, which is mindfulness. And that simply meaning that right now, I’m not thinking about my 930 yoga class that I’m gonna teach. I’m not thinking about the fact that I want to sleep after 12, or what I have to do later with my virtual assistant, I’m simply enjoying being here, talking to you, maximising this moment. So, long story short, I am happy. I also am transitioning, because I’m always in the improvement of my process journey, so that I can provide the best services to my clients.
David Ralph [6:38]
Now, one of the things that interests me with you is, and I get a lot of coaches asking to come on the show. And although it may seem I have a lot on I knock back, probably 95% of them. But with yourself, what interests me is the fact that you’re so separate from where you started, you know, you started by going to attending law school, and then going into practice law. And now you are where you are. Have you changed your mind on that, have you? Because I think people will get to a point where they think that was wasted education. And then when they get to a certain point, they go, Oh, no, that was part of my education, even if I’m not using it. Where do you sit now on the 10 years of attending law school, or it probably wasn’t 10 years, 10 years ago about attending law school?
Awilda Rivera [7:29]
Yeah, I would definitely say I’m in the latter camp. But it took me many years to get out of the former camp. So I absolutely, it’s one of those things were in your heart. You know, and I’ve told this story a lot. So if any of your listeners have heard me someplace else, I’ll try to not bore them with too many of the same details. But essentially, um, you know, I was a child of, believe it or not, I’m ashamed to admit the Cosby generation here, the United States, you know, I had parents who worked. And I was raised through the images I saw on TV in many regards. And one of the few positive images of people of colour were bill and Claire Cosby. So I really did want to become a lawyer and a doctor because of the Cosby Show. And I thought it was a noble pursuit. You know, when I made it all the way through that teaching, because I went straight on through to law school from undergrad, it was pretty immediate, that I started to feel like this probably wasn’t going to be what I did. But I had committed so wholeheartedly and you know, I declared it to the world, I’m gonna be the lawyer. And I’m doing this, that there was so much of an internal conflict, I would say, even greater than the possible, you know, potential disappointment that I would have to feel from my friends and family. So when, and this is true story, when I literally had a mild heart attack at the age of 27, while clerking for a family court judge, there wasn’t much more of a wake up call that one could have that this is 100% Not what you should be doing. So very, you know, trepidatious Lee, and with much apprehension, I said, well, I need to figure out what I’m going to do. You know, obviously, I have other skills. And the theme was simply me wanting to help others. And what I’ll say to people out there is, if any of this resonates with you, namely, like you’re getting sick from your job, or you are depressed because of your job, or you are completely unhappy because of your job. On the one hand, obviously, we need a new job or we need a new career. But on the second hand, I do want you to understand that your job, your happiness shouldn’t be defined by that. Now, you might say, well, a welder, that’s, you know, poppycock to use a pencil is from over there,
David Ralph [10:15]
where you never use that word, we would never use that.
Awilda Rivera [10:18]
Because, oh, well, I spend all of my hours at my job. I understand that. But that job actually is a fertile breeding ground. Because if you think that the solution is changing your job, and you’re never going to have any university, you’re never going to be unhappy again. Well, I’m unfortunately here to tell you that that is wrong. And that if you’re thinking you’re gonna leave your job, you’re gonna do your own thing, and oh, my God, it’s just gonna be rainbows and kittens. You’re also wrong, you’re going to be satisfied. Sure, you’re going to be impassion. Yes, but you’re also going to experience exhaustion is appointment, challenges, obstacles, and so you have to be able to be in control of your happiness and your peace of mind from the inside. So that regardless of what you’re doing with your time, that doesn’t send you into a tailspin.
David Ralph [11:09]
Now, I had a what I bought was a heart attack at work. And it turned out to be stress. And I literally felt like this is the end of it. And so I left to create this business. And I made myself even more unhealthy by my obsession with creating something that was under my terms. When do you do have to go through that? Because I don’t think I’ve spoken to anyone who has said to me, yeah, I just got it right from the beginning. I just breezed through it. It wasn’t a struggle, it was just effortless. Do you think you have to go through those hardships? Because that’s gonna put a lot of people off, even though I say it’s worth it all the time?
Awilda Rivera [11:50]
Oh, absolutely. Not only did I but I still do. You know, like, Man, when you have a business that you know, and I’m sure you can relate to this, David, that you’re passionate about that you love. And that ultimately, and spoiler alert, a lot of entrepreneurs want to help people, whether you’re creating a product that solves a problem, or you have a skill that you’re like, man, if you know, new parents were just calling me I could help them get sleep, right? Or my case is, if people who are really looking to establish a sense of success from the inside out, or just call me, you know, that becomes even sometimes more stressful, because there is no one telling you what to do. Yeah, there is no one saying, okay, David, I need those TPS reports by Thursday. And they need to be, you know, spot on, because in some regards, and I’m not taking anything away from my career professionals out there, because I know you guys worked very hard. You’re extremely dedicated. However, I would say that in some regards, you know, career professionals have a little bit of a leg up on the entrepreneur, because there is in many ways a structure and or sort of a, at least have some kind of an outline of where their job ends. Whereas when you’re an entrepreneur, when you’re out there, and you’re, you’re running your own business, it’s very hard sometimes. And David, you just said, you get you get obsessed, right? It’s hard to say, okay, stop, go to sleep, put the phone down. Or, you know what this is working, maybe I don’t need to think of the next thing or if this isn’t working, I need to completely get some help. Um, so I don’t know if that answers your question directly, but simply to say, yes, it is really hard work, working for yourself and doing your own thing. And a lot of it will, you know, at the end of the day is as unsexy as it sounds, is a lot of the success of entrepreneurs is in the process system and structures that they put in place that allow them to keep moving the ball forward. Well, would you agree or disagree, David,
David Ralph [14:05]
I totally agree with you. And I love it. When a lady says the word sexy, it takes me it takes my mind into different places, and I have to pull myself back. But no, I do think that because I think what actually happens with building a business is you start off with a very outward focusing business and I think it’s all about I want the money I want to get the money I want to grab the money because you know, you’re desperate you you’re trying to create something you want to provide a different life. But through that process, I think you realise that the the ease comes when you’re not going from outward in but you’re going from inward out and you’re starting looking at people and you’re starting helping people and it sounds woowoo it really does and I don’t even like myself to savour because in many ways I’m very practical. I like a plan. I like a structure. I like a focus but The end of the end is somebody’s buying a product. And that person has to see you as a solution. So everything you do from your marketing onwards has to be going outwards. But I think most of us at the beginning, it’s all about us. If you go back in time, a welder and I’ll look at your about page and your homepage, I bet most of it was about you, you, you, and now is about BIM and BIM.
Awilda Rivera [15:23]
Yeah, I mean, honestly, if you saw buffered with I literally just a page. Um, it was pretty sad looking. And what I would say is that, you know, you’re right on with that, you know, sometimes entrepreneurs, especially those of you in the first like, one to two and a half years of business, you’re kinda like feeling around in the dark, you’re doing a lot of things, you’re seeing what works, what doesn’t work, you’re really trying to figure out well, what is it that I do, especially if you’re offering a service? That is it, you know, turnkey, like, maybe you’re mature, great. Obviously, there’s three different types of massage, you either do it, or you don’t have the kind of people’s house or you don’t, great, but if you’re a coach or a consultant, or you know, you’re providing a service that maybe is a little bit more niche, or out of the box, you know, it really takes you some time to hone your messaging. And I’ll say to you, and I’ll say to the audience very openly, and probably shouldn’t say this, but, you know, I reexamined my messaging probably every six months, not because I’m gonna rewrite the whole website, because I don’t, but because I always want to make sure as my message onpoint with who I’m trying to reach right now, you know, what can I change? And again, it’s not about reinventing the wheel and, you know, confusing your client. But it’s about taking that market data that you’re getting back and saying, Okay, well, how can I make slight tweaks that make this more desirable, but also really fulfil the needs of my demographic, more which, surprise, surprise, turns into people giving me more money?
David Ralph [17:04]
So when did you bring in your virtual assistant that you’re going to be having a call with later? When did it go from you to the two of you or three of your? Well,
Awilda Rivera [17:14]
it’s been about six or seven months, that I’ve had her. And it’s been in the works for me to hire her for over a year. And you might say, Well, why did you just get off the pot and hire the woman if you knew you needed? Well, because I’ll tell you like this, and same thing that I’m probably I bet 80% of entrepreneurs that are in their first five years, that are listening experience, and it’s a question of, where do I reinvest the money in my business? Yeah, in my first few years after I completely built my business out to where it is now, you know, I reinvested in myself, I got my 200 hour yoga, teacher training, I got my coaching certification to formalise my coaching, training, you know, I invested in different tools to make sure my business was streamline. And then what I realised as many of you will realise, that are one man bands, you can’t play every instrument, if you want to keep making beautiful music, you have to bring someone in to take over the piccolo and the cymbal. And you’ll keep singing and playing the drums. So I and I have an accountability partner. So what I’ll say is that it’s a little cheat for you guys out there is you don’t have to be an island onto yourself. There’s tonnes of other entrepreneurs out there, banging their head against the wall, saying, Who can I talk to that is not going to charge me money. Because maybe I’m not ready to pay someone. You can go and find another entrepreneur like that and become an accountability partner, to people who make sure you’re getting things done, I almost put the S word sit there, making sure you’re getting things done, and that you’re not out there, you know, fooling yourself not doing anything but being really busy. So my accountability partner actually helped me to realise the importance of having a VA because she had had VAs and I could just there’s just a certain level of calm and focus on the next step that she always had, that I’m or has that I want it because I was like, I can’t just keep worrying about the damn social media posts or the email or whatever. Like I need someone else to be doing. The podcast pitching, for example, because podcast pitching is quite intensive and you’re constantly looking for a new podcast to pitch and you know, it’s a numbers game. So I looked and I found her and I hired her and let me tell you, the best thing I ever did. And again, it doesn’t have to be Oh, I’m paying her $20 An hour and a half of working five hours a week because I don’t have that much work for to do. But I was able to identify a woman who I could trust. Right and that doesn’t mean I’m giving her my bank info Right, but I could trust her with the tasks that I needed. I could trust her to, to contact you, David to send my email, you know, to send my letter to follow up. And it’s been wonderful. And if I, you know, and if I could tell anyone if you’re scared about the bunny, if you’re like, Oh, well, you know, I’m not make it a lot of money. I would say, find someone who does it per task. You know, my, Hey, I’ll tell you my VAs name. Her name is Chanel Smiley. Her website is keep calm and hire Chanel, she is amazing. She works I mean, any sort of administrative tasks, you can tell her I referred you a will repair. And it may get you a little discount, can’t promise. But if you need clerical administrative tasks done, look for someone who can work on a per project basis, if you’re not needing someone hourly, it really makes a difference.
David Ralph [20:53]
So can I ask you a welder? I’m a bit shocked here. I thought I was your special one. I thought I was the only podcast that you wanted. And you’re putting yourself around, you beat yourself around if we haven’t got that, that that connection that I thought we had?
Awilda Rivera [21:07]
Well, I think we have a different kind of connection there. I think we have the straight shooter connection. You know, I think that’s hard to find. And I mean, I will tell anyone, I’m surprised that you’re surprised. Because as an entrepreneur, you know, the name of the game is exposure. And I’ve found that for me, you know, really getting to connect with people like yourself on an authentic level. So your audience can hear my voice they can hear, okay, this is how she is she may be kind of blunt, but either that’s for me, or that’s not for me. You know, I found that that’s been much, much, much more valuable than any Google ad, I could pay to have pop up on someone’s search, because they’re actually getting to hear me and connect with me. And to see I connect with you because they trust you. I’m sure if you didn’t like me, your audience might be like, I don’t know.
David Ralph [22:02]
What happens though. I can’t tell you about every single guest I’ve had on the show. I’ve I’ve liked some I connect with really strongly. It is a weird thing with podcasting, because it’s just our voices. It there is an intimacy that I don’t think I would get if I had the webcam on at the same time. You almost feel like you can share because you’re not looking into each other’s eyes. If you if you understand what I’m saying.
Awilda Rivera [22:26]
Yeah, there’s a little bit of a sort of anonymity or of a confidentiality feeling. And I love that I love that about podcasts in general, and in a way that I could connect with the audience. Because, you know, in my work as a success coach, that’s what we’re doing. We’re having conversations, because my business model is over the phone. Some people are like, whoa, your billing models over the phone, why isn’t it Skype visual? Or why aren’t you meeting with people? And I say to you, what is the least amount of technology that we need, where we can get the most result no matter where you are? And that’s the phone. So right now, you know, you’re in the UK, I’m in Atlanta, right? I could be in Australia. But the beautiful thing about this is that through this audio connection, we’re able to share and connect. And it doesn’t no one is distracted by my background or your background or looking to see the headphones on our heads. Or if the picture is fuzzy. They’re simply listening to our voices and taking from it what they need and leaving the rest.
David Ralph [23:28]
But let’s play some words when and we’re going to delve back into this because this is a key part of growing a business. But here’s Oprah,
Oprah Winfrey [23:34]
the way through the challenge is to get still an ask yourself, what is the next right move? not think about, oh, I got all of this stuff. What is the next right move. And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because you know, your life is bigger than that one moment, you know, you’re not defined by what somebody says is a failure for you. Because failure is just there to point you in a different direction.
David Ralph [24:05]
Okay, so Mrs. O is saying don’t be overwhelmed and be thinking, Oh, I’ve got so much to do. Just do the next right thing. Now, what interested me beforehand, and I’m going to come back to Oprah. But the thing that you were saying is that you have created a business really looking at the most simple bootstrapping way you can do it. If you can create a business by talking to somebody on the phone. Main Don’t worry about a sexy website and Facebook ads. Just look at the smallest business you can create. And I think Seth Godin talks about this as well. Look at the smallest business you can create to service your customers.
Awilda Rivera [24:46]
Yeah, and, and when when when people think smallest, sometimes it has a negative connotation. Sometimes they’re like, Oh, well then I’m not going to earn a bunch of money. Well, I would put it this way. I could say to you Okay, if you’re making $100,000, right? Well, you’re spending 90,000 going out. Right? And you’re only making 10,000 taking home, your business is 10% profitable? Yeah. Where if you’re making $2,000, and you’re only spending $100 or $200 a month, then your business is like, over 85% profitable, right? And so, of course, you’re not gonna become a millionaire only still making $2. Only making $2,000 a month. But there’s something that you’re doing right there, right. And so using myself as an example, I’m not making a million dollars a year yet. But for the last three quarters, my business has been over 82% profit. So for me what that says to me, and actually, the reason why I say over 82%, because the middle quarter was 81, but the quarter in between in the quarter, there’s now about 86%. So I say that to say, the way that you can minimise what you’re spending on on in your business. And you can focus on what you can actually do that’s going to turn into more business coming in, is the right next step. Now, the right next step may not just say, hey, hey, look at me, I’m the right next step, right? Like Oprah said, You gotta get really still, you got to get really quiet. And like I’ve said, in other interviews, you got to get really freaking honest with yourself, you got to get painfully honest with yourself, because maybe you are spending too much time putting together the website. Like I said, my first website didn’t look like this. This is the third version of my website. Right? I was focused on Okay, let me just put up something so people know, I’m not a charlatan. And then we’ll take it from there. So what I would say to the people out there that are like, Oh, wait, I don’t Don’t I need like, every social media and like a beautiful website that I spend a bunch of money on and pay someone to maintain. And sorry to say, but you don’t. This is such a fast paced technological world, that there are even people out there right now, working their niche so well, that their website if you went to it, you’d be like, what this person gets paid $1,000 by people to help them write a book, but but they do, because they’re good at it. And they know how to leverage the small in to a big
David Ralph [27:43]
profit. But that’s the key thing, isn’t it? Leverage that is leveraging your connections, your time, that’s what takes a business from almost a hobby to something scalable, you know, I’m 100% focused on removing myself from every task, but I don’t like doing and little by little, and I was aware that there was a journey I needed to go on. But little by little, I’m doing that and I’m freeing myself up to replace myself with I don’t know what to be honest. I don’t know what I’m supposed to be building up a time we’ve because I genuinely love working. But it seems wrong to me that I’m spending time doing stuff I don’t like, Are you the same a welder?
Awilda Rivera [28:26]
I am, um, I have a little bit of a it’s funny, because on the one hand, people that know me know that I love to hang out, I love to relax, I like to just you know that out. But on the other hand, you know, I have a bit of, you know, like a bit of a workhorse, you know, I can be a bit of a workhorse and I can be sort of in the zone and work myself really hard. And what I realised that what am i Big mentors, Todd Herman is a very, very smart guy and is a sort of a master of high performance. You know, he said to me, it wasn’t like an earth shattering statement, but it resonates so deeply. He said, you know, busy, doesn’t mean productive. If, at any point, you’re doing something, and at the end, you’re like, I wish I was doing X, or I could have been doing X, then it’s probably something you should outsource. Similarly, if the task that you’re doing, you wouldn’t pay someone more than $10 an hour to do it, you probably shouldn’t be doing it, especially if you’re running your own business. Now, where you go for a career professionals out there sometimes, as you know, the language coop runs downstream. And occasionally, you know, you may have to do those clerical tasks that your boss or your supervisor asked you to do. There’s not much way around that. But for people that are running their own business that are actually really focused on growing it to some tangible and measurable degree. There, you’re gonna at least have to bring one other person in now. Warren Buffett Okay, guy is a billionaire. Does he have 1000? Employees? No, I think he has like four employees. But he still has some employees. So you know, I say all that to say you don’t have to become an agency. But you need some help. And that’s okay.
David Ralph [30:15]
So so how would you start with deciding what’s right for you? Because this is a stumbling block, you’re in law, you’re studying it, you think to yourself, oh, I want to do something else. But how do you decide that what you’re doing now? Is Right? Or perhaps you don’t? Do just try stuff? And little by little, you fine tune it to where you are? Yeah,
Awilda Rivera [30:36]
I mean, I think I have a bit of a controversial opinion on that in the sense that, you know, you don’t want to be just blindly throwing things and hoping something will stick. Because, you know, the only thing we can’t get back is time. But on the other hand, you don’t want to be so time conscious that you work yourself into a tizzy, and you end up, you know, with a heart attack, right from so much anxiety and overwhelm. Again, this is a good time to employ what Oprah said, and my idea that you have to get real quiet and real honest, right? Now. And I’m just gonna use an example of someone that I’ve worked with in the past, have a client had a client, who is very passionate, very, you know, hard working. She’s also a mom and a wife, and very intelligent, but had been working in a particular industry for many years, and an industry that her family, and she had just kind of said, well, I’ll take the exam to be, you know, and I’m just gonna make it up, am I gonna use your accent to be an engineer, right? Now I’m working as an engineer firm. But, you know, I don’t really like engineers. I don’t really like the firm, but I’m here, I’ve been doing it, it would make sense for me to just do this. And she just kept doing it. And finally, she kind of came to me as a success coach and said, you know, well, I’ve been doing this, I’ve always wanted to do it. But for some reason, I could never really follow through. I don’t know what’s going on, I keep just you know, doing and nothing keeps, you know, doesn’t really plan out, it doesn’t really fall into place. And the reason why I’m using this example is because she hadn’t really gotten super honest with herself, up until that moment. And when I, in some regards, forced her to, to really encouraging her to do that, she realised that I don’t want to be an engineer at all, I want to be a counsellor, I want to be a therapist. And what I need to do is really to acknowledge that I don’t have any of the skills to do that. And I need to create a plan to go back to school to get those skills on my own terms, not quit my job, and enrol, but start taking night classes, and seeing if that really resonates with me, so that I can actually follow through with doing that. And you guys may say, Well, that’s, that’s totally different from like, if I have a business and should I use Squarespace or Weebly, but it’s really not. Because when you have a business, using myself, as an example, when I first started, I only did spiritual advisement work. That’s all I did. And I realised over time, hey, this is only tapping into a small fraction of the population. And if I’m really honest with myself, I want to be able to help as many people as possible. And I have so many more skills than just talking to dead people. But people better let
David Ralph [33:35]
me jump in there. But does that not go against what everyone says about business, but you should niche down and really understand your avatar. If you market to all folk, you go broke, as I say,
Awilda Rivera [33:46]
Well, I, that’s I’m glad that you tapped into that. And I will say, I’m not necessarily marketing to all people, because all of my business talk to the same person, they talk to the person who has reached an impasse, either personally or professionally, who is looking to have someone be in their corner to help them do the work. That’s the key, do the work, like they’re ready to do the work of transformation, whether that is to identify success for themselves and actually start to earnestly move towards it. Whether it’s saying, you know, my spirit is out of alignment, I need someone to help me clear my energy and get back in it. Or in a physical sense. They’re saying, you know, I cannot touch my toes. I cannot put my arm behind my back and touch in between my shoulder blades with my elbow. And I feel like crap, and I’m only 35 years old. 50 years old, six years old. I need help. Those are all the same person. Maybe they’re seeking it out in different arenas, but they’re the same person. And so sure, maybe it’s not a 45 year old woman. Being in Connecticut and making acts, right. But in each one of those groups, I whittle it down a little bit more. Because what I’ve learned is I still have to be authentic to myself, you know, and I would be not authentic to myself, if I took an extreme niche and apply it across the board. What I do is I have an umbrella Nish, right, these people seeking transformation, these people who have acknowledged and are aware that they need help, they need someone outside of themselves to help them get re centred and focus and move forward. Right? And then within that, it’s a slightly more defined person. Does that make sense?
David Ralph [35:40]
It makes total sense. Yeah, it does. So so you’ve got the collective because I’m looking at your website, as we’re going along here. And there’s many different sort of like branches, you’ve got your, your core message, I suppose. But then it goes into success coaching, it goes into yoga, it goes into spiritual advisement, even doing weddings, and being a wedding person. And I was looking at that.
Awilda Rivera [36:03]
And believe it or not, I actually just booked a wedding. That’s going to be on February 17. And believe it or not the spiritual advisement, people get really, and I’ll be very brief, but people get really kind of squirming because they’re like, oh, you know, what is this Miss Cleo situation. And what I also always tell people, listen, spiritual advisement has nothing to do with your religion, you could be any religion, it has to do with you looking for answers, and you wanting to connect with something bigger than yourself. So not everyone that comes to me for spiritual advisement is looking to talk to a deceased loved one, or looking for a spiritual reading. Sometimes they want a shamanic cleanse, or they want energy healing, or they want to learn how to do Reiki on themselves. Because I’m a Reiki Master, you know, or they want to be married, or they want to baptism, you know, these are things that fall into the realm of spiritual advisement, where people especially in 2017, believe it or not want to be able to connect with someone that isn’t So believe it or not woowoo, but still understands the world of wool and can break it down in like a tangible way.
David Ralph [37:10]
Because does that not detract from your effectiveness? Because I’ll be honest with you, talking to dead people, I think is madness. And I’ve never understood it, and I see mediums and stuff. And I think they’re just taking money off of people. So I would look at that. And I would go success coaching. Yes, I can see how it ties together. Yoga, talking to dead people, oh, I’m not too sure now does that.
Awilda Rivera [37:31]
That’s, that’s, that’s the thing that and that’s your, that that reaction is exactly why the website is structured how it is. Because there are some people that are going to come. And they’re gonna have no interest in spiritual advisement, and they don’t have to click on that button at all. And they can go find what they want, and contact me and it’s great. And believe it or not, I have people that start with me as cultured as a coaching clients, and end up segwaying coming on my yoga retreat, so getting spiritual advisement, and vice versa, I have people who start out as yoga clients, or spiritual advisors and clients and end up getting coaching. So what I think is important is choice. And so what I’m giving people the opportunity to do is to say, Hey, this is what I need right now. The rest of it, I’m not too sure about and great. I don’t even have to deal with it. And she’s not gonna force it on me. So awesome. And to address your question about sort of the effectiveness and the talking to that people, I would think the exact same thing if I couldn’t just, if I couldn’t get away from it, you know, like, I can’t get away from it. I was simply born that way. And so it’s something that growing up I just thought was very normal. I didn’t, I didn’t want to work as a medium. I just thought that was a thing Puerto Ricans did, I was like a crazy Puerto Rican. You know, like it is all do weird stuff. But it was, you know, to sound quite cliche. That’s why I got ordained because there was this deeper calling, to actually utilise that in some way to help people to sound very corny. Again, at the core of it, when I’m really honest, I just want to help people. And so that’s why this year, you know, I really want to focus on helping 100 people, and they may not sound like a big number, but I want to help them in a significant way. I don’t just want to have 100 single session appointments, and you know, that’s great. Sure, I’ll make some money, awesome. But I want to help 100 people in a significant way, I want to help 100 people transform their lives, whether it’s through, you know, coming on an international trip with me to Barbados or to Colombia, whether it’s transforming your body through yoga, you know, transforming your energy through spiritual advisement or transforming yourself professionally and personally through coaching. I want to help you transform. So just like you, you know, this year I want to make a big impact.
David Ralph [40:00]
So what I really want to reflect on there, which awilda said was amazing, was the fact that 100 people can have their lives changed, and it can change your life as well, as a business coach, as a business, you don’t have to, if you had everybody talks about six speakers, if you had 10 clients that are paying you 10 grand, that six figures, if you’ve got, you know, I, I’m looking at developing my business being totally transparent to creating a 2000 pounds product for 500 people, that’s a million dollars, you know, it doesn’t take a lot, you don’t actually have to think that you’ve got to sell huge amounts, you’ve just got to provide the best you possibly can, for the clients that are coming to you. And little by little word of mouth occurs. So don’t get frightened by people out there, when you listen to them, say, you know, oh, I want to influence a billion people, I want to do this, I want to do that, what a welder said as 100 is totally doable. And it will lead to bigger and bigger things is a starting point, or it’s not even a starting point is down the line, isn’t it?
Awilda Rivera [41:03]
Of course, and I mean, and, you know, just like sort of lifting the curtain for the entrepreneurs out there, it’s always important to give yourself a goal that has like a number on it, that has a number and some kind of a deadline. You know, and while a year is a really long time, and normally I work in chunks of 90 days, you know, this is just gonna be my overarching theme. And I’ll be 100% transparent, I actually, this theme was helped to be solidified through my sort of happenstance encounter with this wonderful local artist here. His name is he goes by squishy puts on the internet. And his story is I won’t tell it for him. But he has a great story of being a guy who was, you know, like, looking to make beautiful things out of trash for others, and decided to say, well, what if I put all that on my own or myself, and started by literally just drawing his French Bulldog face, and he couldn’t do it draw Bulldogs body. So he drew octopus. And he would just draw the same image over and over again and got much better and much better and much better. And now, he’s just like this amazing artist who’s recognised, and he still only sells his paintings for like 25 bucks, 50 bucks, 100 bucks. And I said to him, I said, you know, thank you for selling me this amazing painting that I’m sure will be worth a lot of money very soon. Might I ask why? Why do you do that. And he said, You know what a world I want to impact people. I want to do nice things for people. Because I know that one day, all of those nice things are gonna turn into something bigger than I could have imagined. And there was such an elegance and a beauty to what he said that I said, You know what that resonates with me. That’s what you know, that’s, that’s exactly what I want to do. I want to make an impact, I want to help people, I want to do what I do in such a way that all that leads to is more positive outcomes for everybody.
David Ralph [43:08]
Now great stuff. And as he was talking, I went on squishy posts on Facebook and had a quick look at the stuff. And I’m gonna delve into that and see what more is going on in the squishy post world because it’s interesting stuff. Now let’s play the words of the late Steve Jobs who created the whole theme of the show, and really have a set a tone, not just for me, but for every single person that has been on the show. Here’s Steve Jobs,
Unknown Speaker [43:32]
of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [44:07]
Then why aren’t made that good works?
Awilda Rivera [44:10]
Yeah, oh my goodness. That just gave me goosebumps. It’s there. Man, I can’t say ditto enough. But I would agree and I would say you know when I was in law school, just like you right at the beginning, if you told me that I’d be here right now doing this I’d have been like no way. Impossible. Like, no, you know, let’s go have a pint and talk about how you need to go see a therapist because you’re losing your mind. But now again, in retrospect, literally 10 years later. It makes absolute perfect sense. I needed to go to law school to a satiate the Forever student within me, but also because it helped me to learn a lot that helps me in business. Believe it or not, my law degree helps me in business every day. and it helps me connect with a target demographic that is also completely underserved, which is lawyers who need success coaches, not because they lack success, but because they are extremely prone to defining success externally into having the sort of the, the hanging carrot syndrome. They’re never, it’s never quite good enough. They’re never quite where they want to be. And so they need balance and sort of interpersonal definition the most. But in my specific case, you know, even five years ago, you know, after two years of being in Atlanta, I, I would have hoped and dreamed I would be here now, but I could have never actually seen how this all played out. And looking back, I’m just like, this is exactly what was supposed to happen. I was supposed to come here, I was supposed to realise that I didn’t want to work for anyone else. Go through the the chagrin of that realisation, sort of buckle, you know, buckle my seatbelt and get on this ride. And like I said before, time, is the only thing that we can’t stop. And sometimes that’s for the best, because through time we learn and the more time passes, learning is inevitable, as long as we’re open to it.
David Ralph [46:24]
Absolutely, absolutely. I agree with that. 100%. Well, there’s been a lot of gold in there that really has and is one of those shows that we’ve touched on building a business going through the scary times hiring a VA are fine tuning your marketing, going for the right person. But ultimately, it leads to a journey. And it’s a journey that you’ve been on. And it’s one that we’re going to reflect on now. Because this is the part of the show that we called a sermon on the mic, when we send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the younger wielder? What age would you choose? And what advice would you give? Well, we’re going to find out because we’re going to Pine a theme. And when it fades, you’re up. This is the Sermon on the mic.
Unknown Speaker [47:10]
Here we go. With the best bit of the show, sir man on the mind, the sermon on
Awilda Rivera [47:26]
Well, hey, oh, well, the younger self, about 25 years old, looking pretty good. Maybe you should drink less and sleep more. Something you really need to know for your future is things aren’t gonna turn out exactly how you plan them when you are 10. Don’t freak out, it’s going to be for the best. The things that are going to serve you the most are a sincere sense of honesty with yourself. The more you lie to yourself, the more you’ll struggle, you’re ultimately still going to end up at the same realisation. Your sense of discipline, being focused and getting stuff done, is going to serve you more now than you’ll even know. And you’ll be happy that I reminded you. And lastly, but totally not least, your follow up and follow through. People are tricky in this world, and they take a lot of energy to pin them down. But if you stay disciplined, stay focus, and keep your follow up strong. What you’re gonna get from it is going to be incredible. You’re going to go to Nicaragua, you’re going to start expanding your business and ways that you didn’t know, but it’s only going to happen from staying on people for almost a year. I know right now it sounds like terrible. But Follow up. Follow through. Be discipline and be honest, and you’ll be just fine.
David Ralph [49:01]
Great advice. Great advice. And what’s the number one best way that our audience can connect with you a welder?
Awilda Rivera [49:07]
Yes, you can always find me at www dot a welder. rivera.com. That’s AWIL D A. r i v e. r a.com. I’m on Instagram, Mr. Olivera LinkedIn, Facebook, I’m sure all those links will be in the show notes. Yeah, like I said, this year, I want to help 100 people transform their lives. So anything I’ve said today, interests you at all. Please visit my website, contact me. I want to hear from you. If you know already how I can help you. Let me know. If you’re curious about coaching. The consultation is free. So you can give me a call and we could set up a consultation and see if it’s right for you. If you’re like hey, I want to travel the world. Tell me more about that. Barbados escape coming up April 21, to the 26th, depending on when this airs that may be quite a few months from now, you’re interested, give me a call, it’s only 1100 You’ll have a private chef making you breakfast, welcome dinner, farewell dinner. We’re going on a three hour private snorkel tour, we’re going to snorkel multiple reefs and swim with sea turtles in the wild, life changing. We’re also going to do stand up paddleboard yoga, and enjoy some of the awesome Bayesian nightlife on World Class beaches. So give me a call, I’d love to see your face with me there on the sand.
David Ralph [50:39]
We will have over the links on the show notes. Well, I want to thank you so much for spending time with us today, joining up those dots. And please come back again, when you got more dots to join up. Because I do believe that the joining up the dots, and connecting our paths is the best way to build our futures. awilda Thank you so much.
Awilda Rivera [50:56]
Thanks for having me. It’s been an absolute pleasure.
David Ralph [51:00]
awilda Rivera, so she’s out to change the life of 100 people. And it really is, you know, look at it as 10 people, 20 people, 30 people, I think so many people get frightened. Because I look at the sexy stuff, they look where people are. But at its beginning, everybody’s just looking to get one a client, one payment, one verse, and then it becomes two and three, or whatever. But it all starts with one. So even if you’re out there, and you’re, you’re not knowing what to do, just see if you can get one person to sit down and have a chat with you. You might convert them into a client, whatever you want to do. But it all starts with that one. Until next time, and I started with just one podcast as well. Go figure. Until next time, thank you so much for listening to Join Up Dots, absolute pleasure being here. And until the next time, I’ll be here. Cheers. See,
David doesn’t want you to become a faded version of the brilliant self you or wants to become so he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to join up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.