Welcome to the Join Up Dots business coaching podcast interview with Ben Fewtrell
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Introducing Ben Fewtrell
Ben Fewtrell is my guest today on the Steve Jobs inspired Join Up Dots business coaching podcast interview.
He is the Co-Founder and Managing Partner at MaxMyProfit and author of the Business Exceleration Blueprint, is a sought-after advisor, keynote speaker and trainer.
He has been featured in ‘Secrets of Top Business Builders Exposed’, Virgins in-flight magazine, Sky Business and many more.
He started his first business at the age of 18, where he built it to be a multi-millions dollar business with 64 trucks on the road in just 4 years.
As impressive as it sounds, he was working ridiculous long hours and not making any money!
By the age of 28 he was over it, and just knew there had to be a better way.
How The Dots Joined Up For Ben
After selling his transport company, he decided to pursue his passion for business and spent many years and tens of thousands of dollars learning what it takes to build a successful business.
This led him to personally mentoring and coaching hundreds of business owners in dozens of industries, building his own multi-million dollar business in the process.
He likes to have fun in both life and business, so is perfect for a show like Join Up Dots
So why was he making no money when he had a multi million pound business in his hands?
And is this a similar failing of most new entrepreneurs that he encounters?
They are doing all the work but not getting the rewards?
Well lets find out as we bring onto the show to start joining up dots with the one and only Ben Fewtrell
During the show we discussed such weighty topics with Ben Fewtrell such as:
How there are three types of businesses, you are either employed, self employed or you have a business. A business is where you can leave it alone and it will still make you money by operating.
Ben shares how he almost when bust by trying to grow a business bigger than himself a this time. You need to work to your limits and then scale from that point.
Through changing twelve jobs within twelve months he found out a very important lesson: He cant work for someone else and never has since.
How some of his clients just cant be pushed into seeing a new way of operating. As he Ben says “They either breakthrough or they breakdown.”
How To Connect With Ben Fewtrell
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription Of Ben Fewtrell Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK David Ralph
David Ralph [0:26]
Good morning, everybody. Good morning, across the world. Yeah, wherever you are, whatever you’re doing whoever you’re with, you can be certain but I’m still at the back of the gun and recording these shows, bringing them to your ears to inspire, motivate, and hopefully, entertain you and I’m sure today’s guy is going to be one of those motivational entertaining guys because he is the co founder and managing partner at maximize profit and the author of the business acceleration blueprint. He’s also a sought after advisor, keynote speaker, trainer. And what it’s a pleasure is a podcaster as well. He’s been featured in secrets of top Business Builders exposed virgins in flight magazine, Sky, business, and many more. Now, he started his first business at the age of 18, where he built it to be a multi million dollar business with 64 trucks on the road in just four years. as impressive as it sounds, he was working really long hours and not making any money. So by the age of 28, he was over it, and he just knew there had to be a better way. Now after setting these transport company, he decided to pursue his passion for business and spent many years and 10s of thousands of dollars learning what it takes to build a successful business. Now this led him to personally mentoring and coaching hundreds of business owners in dozens of Industries Building his own multimillion dollar business in the process. He likes to have fun in both life and business. So he’s perfect for a show like join up dots so questions. Why was he making no money when he had a multi million pound business in his hands? And it’s a similar feeling of most new entrepreneurs that he encounters on a doing all the work but not getting the rewards? Well, let’s find out as we start join up dots with the one and only Ben Fewtrell. Good morning Ben. How are you sir?
Ben Fewtrell [2:08]
I’m fabulous. Thanks for having me, buddy.
David Ralph [2:10]
It’s great to have you here. I love Australians, Australians are my favorite people. Because you get up very early eight o’clock in the morning, I’m recording here. If I could have all Australians on the show, I’d be done by 11. And I could add the rest of the day down the pub. So thank you for being an Australian sir.
Ben Fewtrell [2:27]
My pleasure. I’ve got a dirty little secret, though. I’m actually half English as well. So there you go.
David Ralph [2:33]
A dirty secret. How dare you! What was that? So what half is the top half on the lower half?
Ben Fewtrell [2:40]
Or both? My parents are parties and I was born in Australia. But you know, the way the world works, it makes me a dual citizen. So I’m actually a poem as well.
David Ralph [2:49]
And so so in the ashes in the cricket, who do you go after? Did you speak English later. Just cover your bets
Ben Fewtrell [2:57]
are just covered by bits. I’m actually not a cricket following at all, believe it or not, I know that’s strange for an Ozzy or upon.
David Ralph [3:04]
Well, it’s not for my side of the fence. My dad loves it. And it goes on for five days. And there’s never a result at the end of it. I don’t understand it. Don’t understand it, though. So let’s not talk about cricket. Because the whole world is either bored with cricket or doesn’t actually understand what it’s like, but it’s kind of like rounders, or baseball with with no result at the end of it. Ben, you are somebody that through what I’ve been seeing of you, you don’t like a lot you like to enjoy yourself, you like to blend that kind of play, and business where business becomes play and play becomes business. It sounds like it hasn’t always been that case.
Ben Fewtrell [3:39]
Now it hasn’t. I think for most people in business, they’ll relate that you have your you have your good days, or your great days, your amazing days. And then you have your really terrible days. And I call it the roller coaster of business David because sometimes you’re upside down. Sometimes you’re in the dark, sometimes you going backwards, but there are times when it’s really enjoyable. And there are times where you just want to get off.
David Ralph [3:57]
And when do you know you want to get off because the is one of the things that I see. And I’ve certainly been on this roller coaster. And I think Duran Duran said, I’m on a ride, and I want to get off, but I won’t slow down the roundabout, you’re going to be in your 80s to understand that. And when do you know when it’s time to get off? And when you’re not just going to cling on and go over the next hump? Because a lot of entrepreneurs don’t eat for too long.
Ben Fewtrell [4:22]
Yeah, and I think it’s interesting. I’ve got a I don’t know if you know that saying or the saying is that winners never quit and quitters never win. Actually, I think that’s true in business in business, there are times you’ve got to quit if something’s not working, because as an entrepreneur and you know, there’s no he listens with nowadays, we get very, very passionate about our ideas. And we end up probably pushing them further than we should if they’re not working, because we’re super optimistic, we think it’s the best idea on the planet. We wonder why no one’s buying or maybe we haven’t resources properly. And we go too far, may for that. That metaphor of being on the roller coaster, I don’t think I’ve ever got off, I’ve just changed roller coaster. So maybe I’ll get off one and get on the other because it never stops. I don’t think I could work for someone else. But I think as an entrepreneur, you do have to recognize when whatever it is you’re doing is not working and be 100% okay with stopping it and starting something new. The worst thing is to try and ride ride two roller coasters at once. So, you know, if you’re if you’re doing something’s not working well and trying to start something else, typically both work well. And and I always say to people just stop what you’re doing if it’s not working and start something new.
David Ralph [5:23]
So is it a case because certainly join up dots at the moment is going from strength to strength. And I can see there’s a lot of things that I did. But I started creating that was kind of too far ahead of itself. And I’ve left it and now it’s kind of very ready to go and I’m bringing a load of things back that didn’t quite work wasn’t quite right angle, because I maybe didn’t have the right profile and stuff. Is it a case of some things that just dead ducks, but other things just need their time to find their place.
Ben Fewtrell [5:55]
yada great agree with that i would 100% agree with that they’re they’re dead doctors, a good seminars, there are times where things just aren’t going to work. And then there are times when you’re you are ahead of their time at once again, like I said, it might be because you’re not you don’t have the resources to execute properly. So maybe you need more people or more money or whatever it might be more customers. It may be it’s that, you know, you haven’t got the skills required to carry out what you want to do. Or you haven’t learned the skills like for example, you know, a lot of a lot of entrepreneurs as they start to scale their business need to hire people. And when you first hire people, let’s face it, you’re suck at it. Right? Yeah, it’s hard to hire people. It’s it’s a it’s one of the hardest skills to get in businesses hiring and they want to hire them, you got to lead them, which is just an even an even higher skill. And I think a lot of people give up too soon, because you know, and you will, you’ll screw it up the first five, 610 25 times who knows, but the reality is, at some point, you will work it out, you will work it out.
David Ralph [6:47]
So So do you think that this solo printer is a myth? Because it’s a leading question, because I think I cling to that as a badge of honor. And I used to forget, it’s this is way to do it had no staff hadn’t no systems have now. And over the last six months, I’ve got to the point I thought you can’t scale. If you’re a premier, you can’t scale you need to have people behind you. So do you think it’s a myth? Do you think people that are trying to do everything themselves and walking around saying, you know, I don’t need a team? I’ve got systems I’ve actually diluted somehow.
Ben Fewtrell [7:20]
I think so I wouldn’t say it’s a myth. It’s just a choice. And I think then it’s more of a delusion to say I’ve got a business because I think there’s three positions you can be in you can be employed working for someone else, you can be self employed, which is where that solo printer is going to fit in, where you can have a business and a business is something that doesn’t allow you to work in it. And it will it will run and make you money. So if you think about the first two, in those, you’re earning money, and the final one, you’re actually making money. And so what are you in? Are you a businessman? Are you employed, are you self employed? Are you a bit of all 100% in in business, so I give myself a job in my business. I’m also self employed, but the business doesn’t rely on me being there. So for example, I mean, you mentioned that like mixing fun and pleasure or next week on the life and entire week on my off road motorbike with a bunch of 200 other guys and we’re just going off roading for the week where my business will still make sales, my customers will still be looked after my phone will still be answered, my bills will still be paid, everything will still happen. And to me that’s the that’s the essence of a business. It gives you the ability to go and enjoy life and continue to pay you an income because you don’t need to be there. I don’t look after the clients myself, I look after the team that then looks after the clients.
David Ralph [8:27]
Right so what what would stop you coming back after that way what would stop us or just riding around like Easy Rider for forever and the day you’re getting your money is going in your bank account, you’re on your bike, it’s freedom, what draws you back to it?
Ben Fewtrell [8:41]
It’s the fact that when I am there, I mean I No one’s going to be as passionate as you about your business. That’s the realization I’ve had after 20 something years of being in business, you’re the most passionate and when I’m there it certainly grows faster. It’s you know things happen in a different way I create opportunities that I want no one else is going to create. You know we we are on the Rainmaker if you like for the business, I’m the one that if I’m the things happen a lot quicker, opportunity, same to turn up people are they’re doing their jobs. So the day to day is getting done. But that expansion or that growth, or that, you know that that going that moving forward and creating new opportunities and growing the business isn’t happening unless I’m there. So that’s what keeps me going back. The other thing is, I love it. You know, it’s it’s for me, running a business is just as fun as riding my motorbike or flying my airplane or doing the things that I love in my life. It’s just one of the things I love to do. Because I
David Ralph [9:34]
got to a point where the business became an obsession for me. And I realized that was actually a bad state of affairs. And I couldn’t walk away from it. I was obsessed with making the audio better, or the audience bigger or everything wasn’t good enough. It was just an obsession. It was like a perfection. And I remembered having a conversation with somebody and I went, it’s good enough. It sounds good. You know, you’re rocking and rolling. You’re doing the doing that. Why do you want more? And I couldn’t quite answer except for saying that there was a the first time in my life, something that I was doing. I was beyond passionate about everything up to that stage. It was about getting a paycheck, I’d go to work, I do something I get told to do something, I do it more often than not, you did it to your best of abilities. But you didn’t go for that, that perfection. Have you had those in your life where you’ve gone and you think, Oh, it’s got to be bigger, it’s got to be better and actually holding the business back and yourself back by this kind of minute obsession with details, which actually wasn’t required.
Ben Fewtrell [10:39]
Definitely, definitely affect the it wasn’t that long ago for me maybe eight years ago where I nearly went bust. And that was because I was pushing so hard to build something so big and amazing that I actually lost sight of what I was trying to do. And and it ended up being quite dangerous and quite risky. And I think that’s the challenge for so many people is that, you know, you can push hard to build something interesting. I don’t have you seen that new movie, that’s you’re doing the rounds, it’s really going gangbusters in the movies, which is the greatest show on earth. Have you seen that
David Ralph [11:05]
one? No, my wife and my kids love it. So we had the album every morning. But I haven’t seen
Ben Fewtrell [11:11]
the singalong in your head every morning. Awesome. The The funny thing about that movie is it’s actually really cool for business owners to watch that are striving to get something bigger than what they actually need. Because that whole movie is about this guy who builds a circus. And then you know, all these opportunities come up. And he tries to build something bigger than he’s capable of building, he doesn’t have the time nor the resources to do it. And he loses just about everything, including his family at one stage, it gets, you know, everything sort of falls apart. And I think that’s the challenge for so many business owners is that we as entrepreneurs, sometimes we can get so driven on trying to build something bigger than being her. And we forget about the fact that we do need to keep things in perspective and make sure that we continue to do it, we’ve all got this purpose of whatever it is that we’re trying to build. But I think sometimes people go too far, definitely. And it takes over life. And here are entrepreneurs that lose their marriages and you know, can’t keep relationships down. They’ve got no friends and they’ve got a great business. Well, that’s it’s not a fulfilling life is it?
David Ralph [12:10]
It’s not, but in some ways, it’s the right life of those people. You know, because I know quite a few people that actually aren’t very good people, people, they’re not good friends. But actually, as businessmen, it’s, it’s their thing, you know, they found their sweet spot. So I think that you can you can have it both ways You sound like you You, you are riding to roller coasters, you got friends on one, you got friends on the other, you can jump between the two. And so you’re having sort of quite a good life by being around other people just right for that thing. They are loners, they are solo workers, and the business is actually their life.
Ben Fewtrell [12:45]
Yeah. And while we’re looking at my work for them, I know if I was just to focus 100% all my energy into the business, it would probably be double, triple, quadruple the size it is now but I wouldn’t enjoy it because I am one of those people that loves to take time out to go and you know, have an adventure. You know, I like to go out, you know, for the day on my jet ski or like I said, I’m a motorcycle next week, I’ve got an airplane, I’ve got lots of toys. And I’ve always loved the fact that I have the ability to do that, you know, that’s just what I love to do. And if I can’t get that I don’t perform as well in the business. And you actually have to book the time being or can you just
David Ralph [13:19]
do it? Do you actually have to say to people, I’m not gonna be next week? Or do you just disappear?
Ben Fewtrell [13:24]
And I put it in my diary. So in my diary, I’ve got an assistant, my diary, if it says in a means I’m not available, and then I’m doing whatever I want to do. But if my diary doesn’t have any book appointments in there for me, great stuff, that’s the way to do it.
David Ralph [13:37]
So So let’s look at your early stage of your life. Because I’ve you never worked for somebody because it seems like you basically were always self employed.
Ben Fewtrell [13:47]
Funnily enough, I have I have but I when I work for somebody else, but I’ll tell you a funny story. I left school before sort of thing called the School Certificate here. I failed math and English I’m not gonna speak English always got in trouble in school for talking to him is that was that was what I got in trouble for. And then when I left school, I became a panel better and auto body repair. And I did that for a few years just because dad said I had to get a trade if I left school early, actually hated it. And so I then thought, Well, what am I going to do. And so I chased something for a year and I had 12 jobs in 12 months. I mean, I had terrible that like I just kept changing jobs trying to find something that I liked. But by the end of that year, I learned one thing, and that is that I don’t like working for someone else. So I then started as a career driver, like a subcontractor, working doing transport. And that led me into starting my transport company at the age of 24. Now prior to that, I had worked for a company for four years. So from 2224, once was a career driver, I got poached as a radio operator. And I worked in a transport company, but the guy that owned it was never there. So I got to run the business. And you know, I didn’t know what I was doing. But he taught me over four years how to run this thing day to day keep customers happy how to recruit drivers how to get jobs done.
David Ralph [15:02]
So why can’t you work for somebody or you just I you a bolshie bossy person do not like taking orders? What was it that you realize such at such an early age, because I agree with you. But it took me a lot longer before I realized that I could work for someone.
Ben Fewtrell [15:18]
You know what, I think a lot of things in the world are broken. And this is very controversial, because a lot of people will agree with me a lot of people why but things like I think the school system’s broken, I think the working day is broken, because, you know, especially when when when I was going to work 25 years ago, or 30 years ago, when I was working for someone else you clocked on, you did your hours, and then you clocked off and you work, you know you had a start time you had to finish time. I don’t I don’t think that’s a good system at all. Because I might be able to achieve a lot more in a day than somebody else who’s not as skilled, or as you know, Chris has made. So I always thought that systems dumb. What we should be doing is you say here’s the outcome that I want. So if you’re a salesperson, here’s the sales you need, once you get that size afraid to go, or here’s how many calls you’ve got to do if you’re a telemarketer, or here’s how many account you’ve got to reconcile whatever might be, I think every position should be more key performance indicator driven and say, here’s what I want out of this. You’re doing this job because what’s the point of just sitting somewhere all day if you’re not productive all day, and i’m not i’m good for about two hours it’s a David I’m not good for it. I was I just kind of operate with full focus. But give me two hours without interruption and I’m I’m ashamed. I’ll get a lot done in two hours.
David Ralph [16:24]
So you aren’t a poster boy for the Tim Ferriss four hour workweek, which I was, it was the changing book that changed my life. I couldn’t quite understand why I was sitting there if I didn’t have work to do.
Ben Fewtrell [16:37]
Yeah, absolutely. And I’m a big one for that. So you know, I won’t, I won’t take lunch, I’ll go into the office that usually be at 930 10 o’clock. And I’ll try and get out of there by about two, three o’clock. And for me, I’ll get as much done as I need to get done. I’ll make sure I’ve got it I’m very task orientated. So I’ll do a to do list, although it’s not through that to do list. Today was a classic example had a meeting canceled on me I left even earlier. And I got home and my such as your home really early as well, I had a meeting cancel, I don’t just make up the time with stuff. You know, I just if it’s if it’s on my to do list, it gets done. And that’s it. I don’t find other stuff to do. You don’t
David Ralph [17:10]
want to get home early when the wife spare you know, you’re frozen out if frozen out all evening. If I turn up early, my wife would always say, Oh, I wasn’t paying, you know, and I find that she’s been watching TV all day. That’s the thing. She’s She’s probably got a 15 minute window of productivity that makes it look like she’s been busy all day. If I take 15 minutes, I catch her out, I catch her out. And she’s just you know, putting the wine bottle was under the pillow. The back door slams somebody just shut off. You know, you can’t do at me, you can’t go back early.
Ben Fewtrell [17:45]
I love it. How long have you been married I was you’re gonna get in trouble. I think I have
David Ralph [17:49]
been married 15 years, but I’ve been with her for 34 years now.
Ben Fewtrell [17:53]
Wow. She knows
David Ralph [17:54]
what to expect that she knows what to expect. Yeah. And as long as I’m sitting there in my underpants scratchy myself, I’m happy. I’m happy. She’s happy. So you have to operate. So let’s play some words now. And then we’re going to take you back into your journey. These are words that Jim Carrey said we love playing him on the show. Let’s hear them again.
Jim Carrey [18:11]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [18:38]
Now, those words seem to really apply to the first 20 minutes of our conversation with you.
Ben Fewtrell [18:44]
Yeah, absolutely. I don’t think anything is is true. You know, I think that too many people settle. As I say, I think the school system is broken. Because if you think about the way school work, school teachers, people, there’s a bell, you know, and when the bell goes off, you have run you starting class, are you doing race, so you’re going to lunch, they teach you that there’s a pass at a file, and everyone gets the same test yet we all have different skills, how can you judge people on one test? Yes, dumb. You know, so and then you know that it also teaches people to conform. And you know, that’s I think the challenge with society, if everyone’s conforming with, with having to go to work and earn a living and settling for what they’ve got, well, then they never ever get to see what’s possible. And I think that’s a real shame.
David Ralph [19:29]
I agree with you. And I’m trapped at that time. And the moment where my kids are going through school, I want them to focus. I want them to work hard at it and come out, you know, with their exams. But there’s a little bit of me, there’s a big bit of me, Ben really thinks it’s what you do with your body. Your spirit. Yeah, yeah. Afterwards, that’s what makes the difference. I’ve seen the cleverest people in the world do nothing afterwards, getting all their exams. I’ve seen people come out three years too early, and they end up multi millionaires is all about what you do afterwards, isn’t it?
Ben Fewtrell [20:02]
Yeah, absolutely. And I think, you know, you like you said, you see people come out of school, then they go to university, they can do a degree, then they go to an honors degree. And then you know, they’ll go and do other courses and all of this, so they can get a job that pays pays. Okay, but, you know, they gotta work hard for and you see people are getting people I know they’re in these corporate jobs, are they getting maybe 150 $200,000 a year, but they’re working like dogs, they never see their family, they’re not enjoying this home. They’re not, you know, they’re not living. And I think that’s, that’s just a shame. Now, they might enjoy that. So I’m not saying anything wrong with it. But to me, it doesn’t make sense. To me, it doesn’t make sense. When you know, you there are so many other things that you could be doing. And, you know, money’s important, we need to make money. But there’s, there’s ways we can make it and there’s ways we can earn it. And I’ve always said to people, if you’re going to go down the track of earning money, it’s limited. And it’s limited by how much time you’ve got to trade for money. And it’s limited by how much is someone is willing to pay you. When you’re making money. Because you’ve got your own business. We’re now it’s unlimited. Because you can make as much money as there is in the world Said Simple.
David Ralph [21:03]
Yeah, I agree with you. It’s funny, about two years ago, I took my family on holiday, and it was quite an expensive holiday. And I was thinking to myself, I don’t know where to get this money, I don’t know where to get the money, I have to put it on a credit card. And I remember thinking to myself at that time. Now Hang on, this is old style thinking, this is old style thinking what I need to be thinking, I need this money. Other people in the world have got the money, let’s create a product to get their money. And it was a it was a switch in my head. And so I decided on a product, I launched it, and I pay for this lovely holiday. And from then on, I realized that I had switched. But I wasn’t in the credit card, building up the savings, building up the money just in case for a rainy day. I was I need this money. Who else has got it? Let’s go and get it is that it’s a it’s sort of switch that you had to go through? Or did you always have that as well?
Ben Fewtrell [21:56]
Yeah, well, no, I had to go through that. Because when I had my first transport company, I was actually in partnership with family. And I felt like I worked for my father in law. So it was like I had a job. You know, and it wasn’t a business with freedom was a business. That was a lot of hours, it had very low margins. And there’s a lot of stress involved. It wasn’t it wasn’t a good time in my life. So I had to go through that transition. And funny when I when I saw my share in that business and decided to go into business coaching, which is what I started back in 2001. You know, even back then I just thought, you know what, I’ll work from home, and I’ll just get a modest income. And I won’t have all those stresses. But it wasn’t long before I started saying what other business people were doing and go hang on a minute, I could build something out of this. And I think that’s where the switch clicked for me where I went, you know what, I don’t have to be trading my time for money, I can, in fact, you know, build something where I have a team that do all the delivery, and I just focus on building a great team. And that way, I can turn my earning capacity and you’re making my money making capacity. And so it definitely was a shift for me. Definitely.
David Ralph [23:00]
He’s that kind of concept that you bring through maximize profit.
Ben Fewtrell [23:04]
Yeah, absolutely. It’s exactly what we do. So we work one on one with business owners, to help them to be able to then do the same thing to get their business to work without them having to work in it.
David Ralph [23:15]
And so what is the number one that you see the sort of the common theme that runs through all your clients, that they’re trapped in their business? How do you actually highlight that term? Because quite a lot of times people can’t see what’s available to them, because they’re just engrossed in it every single day. They’re on that that routine, they’re on that conveyor belt, that roller coaster.
Ben Fewtrell [23:37]
Yeah, I think the number one issue is that most people go into something they’re good at, or passionate, or passionate about. And what it means is they end up doing all the work themselves. And, you know, once that happens, it’s very difficult once you’re doing all the delivery. So whatever it is you do, when you’re dealing directly with your clients, you don’t have time to start building a business, you don’t have time to build a team, you don’t have time, you don’t see it either, right? You’re just so busy doing all the work, you never see the forest for the trees. And I think that’s the challenge. And so I think for most people, they just then settle for that they go, Well, this must be what having a business is all about. It’s about working hard. It’s about not taking holidays, it’s about stressing about how I’m going to pay my team or my bills. You know, this must be what it’s all about when it doesn’t have to be that way. And I think that’s that’s where people go wrong is they don’t take time out to actually go all right. Maybe there’s something wrong with this, maybe this isn’t what it’s supposed to be. Now most people that have a business, don’t have other business owners to talk to you. They’re talking to their family, they’re talking to their friends that are employees. So there’s a lot of people that actually don’t get it. And so they don’t know what to tell them. They don’t know how to say, you know, is this the right thing? not the right thing? Am I doing the right thing? Why am I never home, I’m always stressed there. So for us, it’s more about having somebody outside of that circle of influence of those friends and family and other you know, people that you know, so we can actually knock you on the shoulder and say, hang on a minute, you know what you’re doing? You got a good business, good product, good service, but you got about it all wrong. And you know, we shake people out of it. Now, some people need a lot of shaking, what what what do you do with those when they just can’t see it, and they paid you the money? You’re giving them the advice. And I I’ve done this loads of times where actually, in the early days of this when I had some clients I don’t do so much about now. I would be telling them stuff, but I wouldn’t do it. And I felt like driven I felt driven to try to find that angle, but I just couldn’t there there there comes a time when people will either change or they won’t change. How do you deal with those people? That’s a really good question. That’s why I still haven’t got a complete answer to but you know what, like, we push people until they either, you know, they break their old habits or they don’t, they’ll either breakthrough or they’ll break down. And for us, you know, you can work with somebody like we know that say you can lead a horse to water, but you can’t make them drink. And the thing is, it’s the same in this case, you’ve just got to realize that some people aren’t cut out to be a business owner, they cut out to be self employed, and there are people we get where we go, you know what, it’s, it’s no good, pretending you want more if you’re not willing to do what it takes to get more because, you know, there’s a big gap between being self employed and owning a business a huge gap between skill sets between mindset between, you know, the the amount of time to be invested in in improving your own, like you’re learning working with people, there’s just a lot to do. And you know, some people have this dream, that they can have this big empire that they can just, you know, sit in their office all day and share that commands to assistance or whatever it might be. But for some people, it just never eventually ends because they don’t have the skills. And that’s, you know, what they think they want is actually not what you can create, or what, you know, doesn’t work that way. And I think a lot of people get confused. So the answer is, you know, some people you can, you just can’t help, you just gotta let them go. Because I’m
David Ralph [26:48]
in a very rare group of UK podcasters a full time, there’s not many of us, most of us sort of do it as a hobby. But I realized at the very beginning bad, I felt that I had the natural skills to be able to develop into a podcast host, I didn’t realize the upscaling that was needed. And that that was the thing that was the thing that almost killed me, it was the upscaling every single thing that I needed to do, I needed to learn it beforehand. Now, I could have hired somebody out Ben, and this is you, you giving me free business coaching, which I’m not gonna pay you for. But you can give it to me anyway, I could have hired for someone. But at my core, I like to know how to do stuff. So I know if somebody is ripping me off. And when I used to be a corporate manager, I used to know all the tasks. So when somebody says to me, Oh, no, I haven’t had time to do that today. I could go yes, you because you haven’t done that. And you haven’t done that. And that only takes five minutes. And you know, I I need to know the nuts and the bolts? Do I bow? Do I need to know the nuts and bolts or could I quite happily just throw it over to somebody and delegate from the word go.
Ben Fewtrell [27:53]
Now I’m going to say that is a healthy habit to have. And, you know, I’ve tried it both ways, myself. I’ll give you a story because that’s probably the best way to give you the example, my digital marketing, my facebook marketing I’ve over the last three years. Well, like the two years prior to this year, I had a digital marketing agency, I gave them about 80 or two marketing agencies $87,000, over a two year period, to manage my facebook marketing. And I was never satisfied with the results. So I decided, you know what, I’m just going to take it on myself, which meant I had to spend hours and hours and hours learning Facebook marketing. It’s not easy to do. But my results that I still manage it myself today with one of my team members sort of helping, but the reality is I’m managing I’m getting better results than they ever did. And now I would be more comfortable outsourcing it because I knew how it works. So I think it’s a good habit to have, I think, you know, when it comes down to things like the podcast, I mean, as you mentioned in the intro, I’ve got my own podcast is it’s when I started I did the editing, I sat down with editing software, have a nighttime, you know, we’d be sitting in front of the TV, I’d be editing in my podcast, that sounds like a crazy thing to do. But it allowed me the industry to systemized and as you would know, I have a 35 step process for editing my podcast, which sounds extreme, it’s just how many steps there are in finalizing the show. So now I know that I can systemized it and train someone else to do it. So I actually think it’s a healthy habit. There are some things though, that you don’t need to do. And you know, when you’re a control freak, you’ll continue to do them. So I always say to someone, once you’ve learned how to do something, if you can outsource it, and you can make sure that you set KPIs to monitor the progress. So you know, it’s getting done the way it needs to be done, then outsource it because, you know, the reality is most business owners can make more working on their business and in their business. And if you think about like, let’s use podcasting as an example, because we’re both in their game, if you think about it, what it costs you to pay somebody else to edit your show for an hour, compared to what you could do in an hour. You know, the reality is that what you working on your business for an hour, you can always make more than what it would cost you to pay some money to do that work for now. And
David Ralph [29:56]
that’s the way I think about it is I don’t do edit editing at all on my show basically recorded absolutely live. And boom, it’s done. I just throw it out. I find it amazing. But people say to me, like you just have that as a 35 step process to editing. I never did that from Episode One is always been absolutely live. If there’s mistakes in there, there’s mistakes, but generally, you you, you edit yourself you become better at doing it because you have to you can’t rely on polishing the turd afterwards.
Ben Fewtrell [30:28]
Yeah, right. Well, that’s, that’s good. You’ve got a system. I think, for me, what I’ll say is 35 steps, I’m including doing things like uploading it. So it goes on the iTunes and you know, the podcast buys, etc. So there was there’s always a lot of things to do, adding artwork, sharing it on social media, all of those other things I’m including in probably so probably the editing was the right word. But we did always edit the show, we always added the top and tail and and put segments into my show. It’s just the way my show works. But I think I think you’ve got a, you know, a point there. Because if you’re really good at system, I mean, that’s another great point for business systemized stuff to the hilt, because we have the ability now to be smarter and more leveraged. And the way that you produce this show is a fantastic way to do it, because it reduces the amount of work you got to do. And I think that can be applied to anything in business. I always say to people, and that’s, that’s one of my traits that I think has been really good in businesses, I always look for a better way. Have you heard that the word Kaizen? It’s a Japanese word guys in Yeah. So I live by that as my my mantra, never ending improvement. So when you’re doing something, how do you make it better? always ahead. And it doesn’t matter if someone says it’s good. You said earlier that someone said he shows good enough, I’m always saying how do I make it better? How do I make it better? And I don’t know if that’s a good trade or a bad right. But it certainly is good in when it comes to system rising business? How do I do it faster? How to do it more efficient? How do I make more profit? How do I make my team happier? How do I make my customers happier? I’m always asking myself those questions, because I think there’s always room for improvement. Always,
David Ralph [31:54]
I have three things I had Kaizen. So I tried to get leaner and leaner and leaner focus in on the 8020. And at the beginning, I didn’t know what the 8020 was. Now I do so I just focus in on that 20%. And I also use a concept which I think is brilliant. Ben, I’m not sure if you’ve heard of his Parkinson’s Law.
Unknown Speaker [32:14]
I haven’t heard of Parkinson’s Law. Now,
David Ralph [32:16]
Parkinson’s Law is basically a concept. But a task will always expand into the amount of time you give it. So in concept, if you’ve got six weeks school holiday as a kid, your homework will take that six weeks, you’ll be still be doing it on the very last second before you go into school. So for every task that I have, I set a clock, and I try to knock minutes off it. So for example, when I started podcasting, it would take me maybe 15 minutes after a show. Now I’m down to about 19 seconds, because I had this clock ticking. So I don’t allow anything and it gives you focus. So if I’ve got emails to deal with, I only do emails once every two weeks, I give myself 35 minutes, and the focus is off the scale. Once I’ve done that, I close it off, and I go off and do something else. And I think Parkinson’s Law was the thing that really made me realize that I was allowing time to slip, I was sitting at my desk for hours on end. But I might have been on Facebook, I might have been doing this, I might have been doing that. So every task is clocked. And as soon as it’s done, even if I’m three quarters of the way through it. But more often than not, you do get it done because you see the clock running down and you think like I gotta get this done. Gotta get this done. And I always say to people in corporate land, if you do this as well, Parkinson’s Law, you will never go back to as you were, you will realize how little work you do in a day by setting that time and getting that task done.
Ben Fewtrell [33:38]
Yeah, I love it. I love it. I use it, I didn’t realize that that’s what that law was called. But I use a default diary for that reason. So I will a lot time in my day for everything for that reason, because I don’t want to just sit there trying to work out what to do, because I think that’s very inefficient. You know, I think when I talk to people, and they say, you know, sometimes you ask people say How was your day? They are so busy. Obviously, that’s a really bad position to be Have you ever met someone like that they are.
David Ralph [34:04]
And they use it as a badge of honor.
Ben Fewtrell [34:07]
Yeah, I think it’s really bad to be busy. I say to people, because people say to me, what do you do when I say as little as possible? And they go, Oh, that’s funny. But, but that’s the reality, right? Because if you’re busy, that means that you’re inefficient to me. And I think that productivity is about effectiveness and efficiency. So that’s doing things right and doing the right things. And so I’ve always said, you know, I’m going to make sure that my day, I’m going to be as productive as possible. And when someone says how’s your day been, I like to say productive, because that’s what I that’s my my desired outcome is very productive. I don’t want to be busy, I think busy once again, is training from school and from work, right, we get if you are at your job, and your boss came in and said, you know, hey, you go into that, well, I’ve been productive, I’ve done everything I had to do. So I’m just gonna sit here twiddling my thumbs for the next two hours, you probably lose your job. So you know, you’ve got to look busy, and you learn to look busy, and you learn to wait busy as a badge of honor. And that’s how you get promoted is by working long hours. But you might not be productive yet. So I think, you know, I understand that practice is what I love the way you think. I think that’s exactly the way to think if you want to be successful, because what’s the point in just doing stuff for the sake of doing stuff?
David Ralph [35:13]
So what do you not liking your job because I was having a discussion yesterday. And but lady was saying, you get to a point where you aim for doing the things you only love, and that is the utopia of business. But no matter how much you love doing something, I love podcasting, I love it more than anything. But there are times when I’m walking up on a Thursday thinking, don’t feel like it today. You know, once I’m there, and it’s turned on Bang, bang, I’m good to go. But I had that kind of or I could quite easily walk away from this. How much of your business do you love? And how much of it? Do you actually think, Oh, no, I’ve got to do this. But actually, I’d rather not. You know,
Ben Fewtrell [35:53]
there’s not a lot these days that that happens to me and and i think about why most of us because I I’ve had those feeling when I have those feelings about something in my business, I delegate it or outsource it. And I’ve got a saying and the saying is if it’s fun, it gets done. So I try and do the things I enjoy doing. So I’m the same I love my podcasting. I love my public speaking, I love doing sales meetings. But there are some things still that I have to do, because I’m a leader with a business that I don’t like. And that is dealing with non performance. So if I have a team member that’s not performing, I absolutely dread having to let someone go hate it just is the worst feeling in the world don’t like doing it. But sometimes I have to do it. I don’t like managing people that you have a lack of integrity. Sometimes you get people in your business where they’ll say, I’m working really hard. I’m doing my best, but you know, they’re not you know, I don’t like that. I don’t like having to deal with those situations. So, you know, besides that, I mean, everything else I’ve outsource I hate bookkeeping. hate it. You know, it’s really important. You got to do your numbers, you gotta do cash Flipboard. Here you go, have you? I hate it. I absolutely hate it. But I know I need to do it. So I’ll sit down, I’ll look, look at the budget. Every week, I’ll look at the budget every month, I’ll make sure we’re on track. But I hate it. It’s just one of the areas I just don’t like. But if I didn’t keep it on the money, we know we’d probably run out because I just spend it all. So I think sometimes there are things that I like doing, but I’ve just worked out how to make them sound like them. So I’ve turned the financials into a one page report that’s easy to read, easy to digest, and I can make decisions on anything I don’t like I’ve just sort of made a checklist or given to someone else to do.
David Ralph [37:28]
Oh, you had a podcast daily business tips I was looking at and you did quite a few episodes, couple of hundred and then you stopped and you’ve moved to the one you’ve got now. Why was that? Why did you decide? But that actually wasn’t part of your marketing plan your strategy?
Ben Fewtrell [37:44]
Yeah, good question. So I had business brief, it’s been going the longest. And then for some reason, I decided I wanted to do a daily show. And business breakfast is really easy to do. I love it. I do something similar you I interview somebody once a week. I don’t do it every day. I do once a week. And I get to speak to somebody amazing people. And it’s really easy. When I started doing a show where I was just doing a business tip every day. I found it difficult. I found it and I didn’t enjoy it. And that’s one of the things we always say, You know what? I don’t know that I’m getting the results. Like I didn’t do it from a marketing point of view. I knew it would help with marketing fact the reason I did it was because I was going you know what I need to write a book. And I don’t know why I needed to write a book. But I need to write a book, though I’m not good at writing. So I’m good at talking. I’m good at video. So I’ll just do this business tips thing. And I’ll get enough tips that I can make a book or 99 tips, which I did, right. So. So the book hasn’t come out yet. It’s it’s on its way, but enabled me to get all of those things put into audio, they went off to transcribe and now it’s happening. So it’s sort of fulfilled its purpose. I would have kept doing it though, if I enjoyed it. And I just didn’t enjoy having to cram that much content into one week. And my hats off to anybody who does daily podcasting, because it is it’s a lot of work.
David Ralph [38:53]
When I started join up dots I was going seven days a week and it was an hour plus show seven days a week. And we’re when I got to the year, I wrote out to my listeners and said, you know, what do you want from join up dots for the second year, and I said less of it. They couldn’t keep up with it. And to be honest, I didn’t realize that you can actually over deliver, you can actually saturate people with your product, you think that it’s all about content content, but it was a real eye opener to me that realize that it’s not about content, content content is about the right content and the right frequency, but people to be able to consume it. I kept on getting people saying it’s like drinking from the firehose, we we can’t keep up with it. We’re halfway through one episode. And there’s another one. So when I dropped down to four times away, it was a breeze. It really was. And so I only do join up dots two days a month now. And it just runs on automatic pilot. Really?
Ben Fewtrell [39:45]
Yeah. Well, that makes complete sense. And I think I mean, that’s the thing is because you’ve also one things you enjoy, but also you’ve got to make sure that it’s fulfilling its purpose. And if you’re torturing people out, then that’s, that’s not helping you either. So, yeah, I think I think, for me, I would I would continue doing, it’s not like I do any less content. I just did it another way. So the YouTube videos, for example, I write a lot of blog posts, or I guest appear on other people’s shows a lot. You know, we do that a lot. Because, for me, it was about deciding where do I invest my time, and you know, I only want to put so much time into it, I’ve got to work out where to go,
David Ralph [40:21]
I still have got a fantasy of a twice a day podcast, in it, you know, like your radio, when you go to work, you tune into your favorite radio station. And then when you come home on the evening commute, you go again. And I think that you could do a twice a day one now you’d need a team, you’d need other people sharing the shift. But I think that could be you know, a quite an impressive way of breaking the mold that we’re currently in and getting it more into a radio type format. It’s always been something I’ve been fighting about, but don’t know if I can get there.
Ben Fewtrell [40:54]
Yeah, I’ve sort of got the same fantasy. Oh, yeah. You know, I think to myself, you listen to those drive time shows that are on the radio, and they have many producers, they have a team of people they minimize have 1520 people behind them for just for July. And I think to myself, well, it is just a fantasy for me. I don’t know when I’ll get there. But I think that from a business point of view, I think there’s a need for it. Because a lot of people that are driving and in that pic our time, our business people instead of listening to the rubbish that a lot of these drivetime shows do, you could be learning here.
David Ralph [41:26]
Yeah, absolutely. So So how do you put in learning time into your life? And because it isn’t just about driving around on motorbikes and going up in the planes? Obviously, you are still driving the business forward finding new ways of operating? How do you find how do you sort the wheat from the chaff, you know, and cut out all the noise and find the right stuff for your business to grow?
Ben Fewtrell [41:50]
Yeah, that’s I mean, that’s a good question. And I don’t know that I’ve perfected it yet. And I’ve, you know, spent the last few years in particular really leveraging of other people that are successful, I think what happens when, when you get to into a network of people that are also facing the same challenges, you can really accelerate your growth? Because you don’t have to try and work out the answer, someone’s already worked it out. And so that’s been really helpful. You know, I’ve got about 20 partners, or trusted partners in my business now that are all growing businesses, and I’m able to bounce things off of them. I think from an educational point of view, I’m a huge podcast fan, I consume probably 10 hours a week of podcast, and I’ll do that in the car, I’ll do it when I’m doing a walk. I’ll do it what you know, when I’m mowing the lawn, I’ll just put my podcasts on, I think, you know, the we’re in the best time that is ever been to grow our business, because there’s just so much knowledge out there. The challenge is some of its good and some of its not and you won’t know it until you try it. That’s just the reality, right. So some things will work for you, some things won’t. And I think that that’s the challenge. As for education, I’m a great believer in having someone work with you one on one. So I still have my own coach that works with me one on one that I give my 90 day plan to and I say here’s what I said, I’m going to do hold me again. Because as human beings, we’re naturally getting distracted as entrepreneurs, we’re worse at it, we’re like, most flying towards every bright light that we can see. So you know, I have someone, they’re not even a personal trainer, holding me accountable, making sure that I do what I said I was going to do. And then if I need to learn a new skill set that I go and source that I’ll go and find somebody who can teach me. And it might be a seminar that I go to, it might be a book that I read, it might be an individual, I pay to help me whatever it might be, I’ll go and source that knowledge. But what I have learned in and this is a good tip for everyone David is that in a quarter, don’t try and do too much. And always say try to change three key things every quarter, that and when you set the three King to the three key things in your business, you just ask yourself in 90 days, if I achieve that, will I be happy? Will I be chuffed? Will I will I give myself a high five? And if the answer is yes, then great. Put it on the list of the three things. So for example, it might be I’m going to increase my conversion rate from 25% to 30%. And if you said itself, we know what if I do that in the next 90 days, and I can look back and say, Well, I made that happen. But I’ll be happy The answer is yes. Right. That’s your project for that 90 days, you second project might be I’m going to increase my average dollar sale from $100 to $110. And my third project might be that I’m going to launch a new website. That’s it. Don’t take any more than that. Because what happens when we have all these new projects or things that we’re trying to achieve? And we have too many of them, we don’t get any done. And then we just facing disappointment non stop. So if you just said three things, and then you can work out, okay, what do I have to do every week to make those three things happen? Your plan becomes much simpler. And that’s pretty much how I operate.
David Ralph [44:32]
I agree with that totally. And I’ve asked this question to so many people, so I’m going to ask it to you as well. But when you grow your first business, it seems to me that the first year is you trying to do everything. The second year is kind of almost a plateau where you think, I don’t know if this is working, I feel exhausted. Maybe it’s not for me. And then the third year you start unraveling it and get clarity it There seems to be a three year path. What you think about that, then?
Ben Fewtrell [45:00]
I think I think it’s I think that’s a revolving door. Because sometimes I go back into that first year, I think we’re trying to do everything. But I sort of agree with you. I think you get to a point I maybe I’m saying that a bit tongue in cheek because you know, I’ve been in business a long time now. And there’s certain things that are just would never do in my business. Because I’ve learned that is not worth my time doing the things that I’m not good at. And it’s not worth my time doing the things I don’t like doing because I just won’t be sustainable. And they’re different personality types are better at that consistently doing things that are like, I’m not one of those people. I think that’s why I had such a challenge keeping a job in the early days. So for me, it’s it’s it is about learning what you’re what you’re good at. And really, I think the saying is stick to your knitting, right? Just stick to what you’re good at. If you’re, you know, people come to me and say, Ben, will you teach me how to sell and I go, what do you want me to teach? I said, Well, I just hate sales. I said, Well, why learn to sell, go find some other lifestyles and just hire them like, stop pretending that you need to learn how to sell you don’t need to learn how to sell. You probably got other skills, just hustling on that loves it.
David Ralph [46:01]
Yeah, I think that’s brilliant, brilliant advice. As these words are brilliant. Steve Jobs said them back in 2005. And they became the whole theme of join up dots let’s bring him on. Again, here Steve Jobs
Steve Jobs [46:12]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [46:47]
Good words aren’t they
Ben Fewtrell [46:49]
absolutely fabulous word.
David Ralph [46:51]
Do you live your life? When you when you look back your life? Are there big dots on their small dots. Is it a totally linear path?
Ben Fewtrell [47:01]
there’s a there’s a is a variance in doc size, that’s for sure. There is large dots, there are small dots. And there’s all the dots in between, that’s for sure.
David Ralph [47:10]
And so what would be a big dog, when you look back, most people have a big dog, it could be a conversation, it could be a TV program that you’re watching and then suddenly think oh my god, and you realize where your path starting? You know, I think for me, the big dot was when I went through four years of running a transport company that was a multi million dollar company. We had dozens of trucks on the road. And from the outside. Everyone thought we were running an amazing business. It looked amazing in that we made it look amazing. On the inside. We were working ridiculous hours, we were making no money. And it was stressing me out to the point where, you know, I think I was suffering from depression. Women with the education wasn’t there about it then but I wasn’t a happy guy. And I am a happy go lucky guy. But I was not hubby. And for me, it was the realization that I actually didn’t have to do that. Like I felt this obligation because it was a family business. But one day I just woke up and went, you know what, why not just change things. There’s nothing stopping me, you know, and I think that was a big dot for me was to realize that if something’s not working for me, I don’t have to please everybody else. I don’t have to do something to please everybody else. They’re not. They’re not working hard to please me. I mean, I mean, they may be doing something to please me. But the reality is, my life’s purpose can’t be to please other people. And that was a big job. For me.
I think there’s a big job for everyone. I think Steve Jobs said, he looks himself in the mirror, I used to look in the mirror. And if he was thinking, I don’t fancy doing this for more than 10 days, he would change it. And he would go off in a different tangent, and it strikes me as amazing. But our core, we don’t get that. And it must have come from the education system out our formative years or whatever. But it takes a long time before you realize that you are totally in control. And every decision that you make is something that can change your life. And if it’s a wrong decision, make another one straight afterwards. But it comes down to us. But so many people don’t get that done, I bet.
Ben Fewtrell [49:12]
No, they don’t. And I think I think it’s a shame that people don’t get that because I think a lot of people do go through life trying to please other people. And I think it was Jim Rowan, who if you ever know Jim Rowan, great entrepreneur, motivational speaker, did some great stuff. He’s unfortunately passed away about five years ago. But you know, he always said that, you know, you’ve got to, if you can change the password, and start to change what the end of your life looks like. So don’t be afraid. And I think fear style changes so many people. And you may be doing all the things that you regret in the past, but you know what, you can start to change the the end of your life today, you can make a change that change the complete direction of where you go. And I think that’s 100%. Okay, it’s not about pleasing other people. It’s about pleasing yourself. It’s about doing what you makes you happy, and just get on with it.
David Ralph [50:02]
And we maximize profit. Is this your fame? Is this your fighting? Do you feel like you’re going to be with this for a long time? Or was it just another doctor towards the final dot? You know,
Ben Fewtrell [50:12]
I think it’s one of the dots towards my final thought I wouldn’t say it’s my main or my only passion. And I think I don’t think I’ll ever have one thing is just my thing. from a business point of view. I love it. I love what we do. I love what we stand for. And the DNA, their businesses, the fact that most business owners go into business with imagining one thing and ending up with something else that they don’t like, yeah, and so, for me, I’ve got this opportunity to help them build the thing they imagined, then really, that’s exciting for me. Now, I wouldn’t do it if I didn’t make money. And you know, a lot of people get really hung up on money. I love money, you know, the end of the day money is what makes my life better. It’s up there with oxygen is pretty important. And if I choose to do materialistic things with it, or, or I give it to charities, or I hope my father came at the end of the day, you know, the more I have, the happier I am, because I don’t have to worry about and it’s another stress. And if you look at, you know, they look at the you talk about the 8020 rule, I think well, they say 80% of divorce or suicide is related to money or the lack thereof. So it’s pretty important. So I wouldn’t do it. If it wasn’t for the money and ability of God do it. If I didn’t get paid, I think that’s rubbish, no one’s gonna do something that I get paid for, or that don’t work. And when I say paid, it’s not necessarily money, it’s a benefit of some sort. So stretch your ego makes you feel good. It fills your bank account, it feeds your family pays your mortgage, whatever it might be, we’re always going to do something that gives us value back always. That’s it, we won’t do unless it does.
David Ralph [51:36]
And he’s up there with oxygen, you you can quote better than anybody that says that you will never need oxygen tiny way the oxygen is not going to happen. Well, this is the end of the show, Ben and this is the part we’ve been leading up to, but we call the Sermon on the mic when we’re going to send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young Ben, what age would you choose? And what advice would you give? What would gonna find out because we’re gonna play to fame. And when it finally Cheer up, this is the Sermon on the mic. Mount.
Ben Fewtrell [52:29]
Young Ben, this is all been I’ve got some advice for you. Don’t listen, everybody. Don’t take everybody’s advice. And certainly don’t trust everybody. Some people are just out there to get you. And young Ben, make sure you stay focused. Because it’s those distractions that will cost you in the end, focus. Follow one course until successful Sure, you’ll get excited by all these other shiny, bright objects that come along in your way. But stay focused on achieving your goal goal first before you start mucking around with other things. There you go young men, make sure you get on with it.
David Ralph [53:00]
Great advice short and sweet. So Ben, what’s the number one best way that our audience who’ve been listening today can connect with you, sir?
Ben Fewtrell [53:07]
Well, of course, they can go and subscribe to my show, which is business brain food, and they can hit the business by food.com.au. And I have a weekly show. The other thing that they can do is get to maximize profit a.com.au. And really, that’s for business owners. So if you’ve got a business and you haven’t got the business that you imagined you would have, then head across to my website, and I’ve got all sorts of freebies there my blog, you can connect with me there, you’ll find you’ll find me on LinkedIn and stuff like that as well. But certainly we had to back but Robert com that I you, you will definitely be able to connect in some way, shape, or form.
David Ralph [53:39]
And of course, to make it easy, we will have all those links on the show notes. Ben, thank you so much for spending time with us today, joining up those dots. And please come back again when you’ve got more dots to join up. Because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Ben, thank you so much.
Unknown Speaker [53:57]
Thank you David My pleasure.
David Ralph [53:58]
Oh, I’ll tell you what, there was some gold in there. So if you’re doing something and you’re not getting the rewards, maybe you’re doing the wrong stuff, ASAP. If you’re not enjoying it may be doing the wrong stuff. If you are enjoying it, but you’re just bad over time, you may be doing the wrong stuff. It’s very difficult to separate yourself. And that’s why it’s so important to have people like Ben and Max my prophet who can actually look at your business with different eyes and actually say, you know, why are you doing this? Instead of you just go well, I’m doing it because I’ve always done it and it’s easier for me to do it then train somebody else. Go over and check maximize profit out I thought Ben was for a very very down to earth useful advice. And I’m sure he’ll be able to take any of your businesses into the Land of Happiness and honey where you want it to be. Until next time thank you so much for listening to this episode of join up dots My name is David Ralph that was Ben Fewtrell. And we’ll see you again soon. Cheers. Bye bye David
Unknown Speaker [55:02]
David doesn’t want you to become a faded version of the brilliant self you are wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to join up dots.com to download this amazing guide for free and we’ll see you tomorrow on join up dots.