Welcome to the Join Up Dots business coaching podcast interview with Beth Cochran
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Introducing Beth Cochran
She is a lady who is driven to help us all achieve the highest levels of performance that we can.
To get hold of the dream life that we see so many people living, and cant quite believe that we can have ourselves.
When she was 26 she founded a PR and marketing company called Wired PR.
She knew PR, and was good at marketing and content marketing so it was going to be a breeze to take these skills and weave them into a successful business.
However it wasn’t as easy as just playing to her strengths, as the actual running and growing a business threw up challenges day after day.
Which meant a lot of risk taking, obstacle avoidance, and I guess pure faith was needed time and time again.
How The Dots Joined Up For Beth
And that is what this show is about, showing all our listeners that nobody has the answers when they start.
Nobody knows that things are going to work out.
And nobody ever avoids making mistakes in their life, and for most of us they are huge mistakes.
So how has Beth Cochran managed to slip though this minefield and come out the other end, still looking her glamorous self, pushing her own success to higher levels, and with even more desire to help others?
Well let’s bring onto the show to start joining up dots, as we discuss the words of Steve Jobs with the one and only Beth Cochran
During the show we discussed such weighty topics with Beth Cochran such as:
How we all get struck by fear and rarely does the fear turn out as big as we imagined!
How no job is truly secure anymore, and we all have the ability to bring security into our lives by grasping hold of our futures!
How the education system is flawed and we should aim to inspire as much as we educate our children!
How we can all be overcome by the size of the competition so we just need to focus on ourselves and do our own things!
How Beth Cochran believes that whenever she follows her heart and takes a risk, then she truly grows and finds herself in a better place!
How To Connect With Beth Cochran
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription Of Beth Cochran
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [0:26]
Haha, good morning, everybody. Welcome to Join Up Dots. It’s the first of September. Yes, it’s another month of walking roading, motivational chit chat and inspiring talk. And we have got a whole month programmed already. I’ll be honest, I’ve been a bit busy. August was a busy one for me. And so I have got them all in the can, as we say in professional podcasting land. So I know that these are good ones this month. And we’re starting off with an absolute belter today, because we’ve got a lady who is quite simply driven to help us all achieve the highest levels of performance means that we can get hold of the dream life that we see so many people living and can’t quite believe that we can have ourselves. When she was 26, she founded a PR and marketing company called wired PR, she knew PR, and she was also good at marketing and content. So it was going to be a breeze to take these skills and weave them into a successful business. However, it wasn’t as easy as just playing to her strengths as the actual running and growing your business grew up challenges day after day, which meant a lot of risk taking obstacle avoidance, and I guess pure faith was needed time and time again. And that really is what this show is all about showing all our listeners that nobody has the answers when they start. Nobody knows that things are going to work out. And nobody ever avoids making mistakes in their life and for most of us by a huge mistakes. So how is our guest managed to slip through this minefield and come out the other end still looking at glamorous self pushing her own success to higher levels, and with even more desire to help others are? Let’s find out as we bring on to the show the host of the sex lyst blue I’m gonna say that again. The host of the success. I can’t do that. The host it’s hard to say it’s hard. I’m going to slow down on there. The host of the success lab podcast, I can barely English bear the one and only Beth Cochran. How are you Beth?
Beth Cochran [2:15]
Good. How are you? David?
David Ralph [2:17]
is a nightmare to say that isn’t it success lab it is last? I definitely
Beth Cochran [2:22]
had to say it over and over again. And I still get Tongue Tied every once in a while. So So do you success lab?
David Ralph [2:28]
Do you edit because I try not to edit. I like my mistakes to go out. So my listeners know that I’m not perfect. Like my wife knows I’m not perfect.
Beth Cochran [2:39]
Yeah, I’m the same way I just press record and let it go. Unless there’s anything too. Too risky or anything like that.
David Ralph [2:50]
Do you have breach at risk a talk then before you press record?
Beth Cochran [2:55]
Just to get it all out beforehand?
David Ralph [2:57]
Yeah. Do you get a little bit flirty when you’re off air?
Beth Cochran [3:01]
I don’t know.
David Ralph [3:02]
No, because I would be quite disappointed because I didn’t have any of that in our preacher. It wasn’t flirty at all. If you had said yes, I would have thought it was something about me.
Beth Cochran [3:12]
No, no, it’s not about you. It’s not about me.
David Ralph [3:15]
So you are as I say you are a lady is driven to achieve not just the highest levels of performance that we can but in yourself, you are really somebody that kind of almost can’t rest, you’re you’re constantly pushing yourself pushing. So Have you always been like that.
Beth Cochran [3:33]
Um, I, in some regard, there’s been phases, kind of, in my younger years, like throughout high school where I wasn’t as motivated. But I’ve always been pretty independent. And once I hit senior year of high school on, I became really motivated. And sometimes to a fault, too, I think you can become really hard on yourself.
David Ralph [3:58]
GSB gentle on yourself as one of the messages that comes through this show that you aren’t going to make mistakes. And the vision in your head of what life is going to be is never that way. So if you’re constantly beating yourself up, somebody said to me the other day, and I love this phrase. He said he tells his kids, if you’re going to beat yourself up, put down the bat and pick up a feather. And I thought that’s about right.
Beth Cochran [4:21]
Oh, yeah, I like that.
David Ralph [4:23]
Yeah, I liked it, too. And I’m using that now. And I like the feather because it tickles slightly as well. I can chase the wife round and she had giggle every now and again, Beth?
Beth Cochran [4:37]
With your feather
David Ralph [4:38]
with my big feather. Yes, that’s what I do is like a mighty February sword or chase around the house. So why why is it you know, I sort of flippantly say that, but you do have to be gentle with yourself, don’t you? And why is it that so many people out there are so harsh on themselves, they won’t even start because they beat themselves up, it’s not going to work, this is going to happen, that’s going to hold them back, even before they take their first step forward.
Beth Cochran [5:07]
Mm hmm. I think a lot of people are paralysed by fear. I even get that way sometimes. And I think you can kind of get into a downward spiral of comparing yourself to others. And then that just increases the fear more and more and and then tasks become much larger in your head than what they actually are. And I think I think a lot of people to look at the the huge end picture or end result which is good to have in mind. But you also have to break it up into smaller digestible pieces and conquer each one of those one at a time. But I think the the fears are just paralysing sometimes.
David Ralph [5:55]
But quite often though I’m founded on a their fears, but we are creating that not even kind of van. I know Ben real because I’ve had the same fears. And when you’re saying what you’re saying, I agree with you totally. And even now I’m doing this, I might might sound like Uber competent podcast, man. But behind the scenes, I’m a shivering wreck. And I’m sort of reaching out to people and I’m pushing out my comfort zone all the time. And in many ways, it’s terrifying. But I’ve never found a fear that’s actually been realised. But in my head, they seem a lot worse.
Beth Cochran [6:29]
That’s very true. It is Yeah, I think
it’s you do kind of have to just if there’s a way to get over them and just just throw it out there and see if it works and I think to perfectionism that’s one other thing that I I constantly battle with but feeling like you have to do something perfect or get it perfect before you release it and and I’ve really been finding that if you can just get it out there and perfect it as you’re working on it. I think that that holds a lot of people back to
David Ralph [7:03]
the benchmark themselves to success don’t like they see. Nobody sees. Oh, you got a dog?
Beth Cochran [7:11]
David Ralph [7:12]
Yeah. What what type of dog is that?
Beth Cochran [7:15]
He’s actually he’s a pitbull mix. He kind of looks like I don’t know if you’re familiar with the little rascals.
David Ralph [7:22]
Next thing you know? Yeah. Yes. He has
Beth Cochran [7:24]
a spot over one eye.
David Ralph [7:26]
Is he one of those kind of scary dogs that look like he could whip your part but actually just wants you to take these Tommy all the time.
Beth Cochran [7:33]
And he he actually doesn’t look scary. And he does want you to tickle his tummy all the time. But he’s, he’s pretty small for a pitbull. Most people don’t even know that he is one. He’s, he’s um, he’s actually the chief of human relations relations for for Wired, PR my company.
David Ralph [7:52]
You take him to work, do you? I do. They do. Because you’re the owner, you can do what you want.
Beth Cochran [7:58]
David Ralph [8:00]
You could have childcare in the office, you could do anything you want. Yeah, that’s the way you create your own company. And then you can run right? That’s the perfect way of doing it. So when you Kelly? Yeah, when you created wired, PR, I’m going to jump back a bit. And in this conversation, I’m going to jump back and forth, back and forth, because there’s elements that’s going to fascinate me, and it’s going to take me off into tangents. But when you created wired PR, were you an employee, and had enough of the job? Or where were you? You know, where did that come about?
Beth Cochran [8:30]
Actually, that’s exactly it. Um, well, I was I did work at an agency prior. And it was kind of was in that spot where I had kind of had enough and, and really felt like I wanted to do things my own way and saw a better way of working with clients. But I gained a tonne of experience at that agency and wouldn’t trade it in for anything. But even probably to that I actually have a background in journalism. And I covered the business beat. So I was always talking to different entrepreneurs, and I just loved interviewing entrepreneurs, and how they were just where they got their motivation to start, where they got their, their ideas, they were just so passionate about what they were doing. And I felt like that was always missing for me when I was working for someone else. And so it was a couple of years in the making. And I finally mustered up enough courage and took the leap of faith to start my own venture.
David Ralph [9:40]
And stupid question. But were you scared at that time?
Beth Cochran [9:45]
Oh, yeah, yeah. So I mean, I think you kind of, I don’t know if you ever get these. But sometimes I’ll get these visions where you kind of know deep down inside that something’s going to work out. And you can see it happening. But you just have to trust in that. And so I had that. And so I felt a little bit of security in that. But it was definitely scary, right around the time was when we started hitting our major recession. And so that on top of it was was kind of waiting on my mind. But that actually kind of turned out to work in my favour, as it turns out, but Well, since I was going out solo, I was able to offer PR and marketing at a reduced rate, because I didn’t have any overhead at that time. And so a lot of the companies that were in need of PR marketing, they were having cuts in their marketing budgets and could no longer afford to pay these big agencies. So they were seeking more of the the independence and people that had lower rates.
David Ralph [10:57]
So it was a real win win for you. You in a new lady. They were taking a chance on you but you had the background, you had the experience, you’d been through the tough time at that company, learn a tonne. So you were just primed to take that opportunity.
Beth Cochran [11:13]
Yes, it ended up working out. So it’s sometimes it pays off to take that leap of faith.
David Ralph [11:19]
Because I now think I was a corporate man for many, many, many years. And mine took my leap of faith purely because I ended up with a manager but I could not bear and every day but this woman was in the office, which is horrible time. And I’ve told the storey numerous times. But it was my start of the end, I realised that I couldn’t work with that person. And I look back on it now. And I think fantastic. I’m so glad I met that person because she was a complete devil. And that say it nicely. She I didn’t see eye to eye, nose to nose, ear to ear with her. Everything that she said I had an opposing view to it. And I just realised van. But I knew too much. And I knew about I could be happier away from that situation. Now if when my manager who was with the company before her was there, everything was very comfortable. I’ve been doing the same job for many, many years. I knew it inside out. And he basically left me to do it I just delivered and it was it was looking back on it, it was too easy. So the best thing for me was, but I came to that crossroads. And I came to that moment when it was a leap of faith. It was the scariest thing I’ve ever done. Financially, it was hell of a risk. And it’s still a risk now because you know, this could blow up on me. Who knows? Right, but I look back on it. And I think I would do it again. And I would do it again, I would do it again, just in the mumps. But I have taken that leap of faith, I realised that if it hadn’t worked, I would have had opportunities to do something else. And if you’re in a situation that you don’t like, if you’re in a relationship that you don’t like, that’s not the only girl that’s not the only boy out there, there’s other ones and you can sort of shed them and move on. And even if you’re on your own for a while you can make it work. And if you take that leap of faith because you want to do something exciting with your life or fulfilling while it’s panning out, you can do anything really you could work in McDonald’s, you can polish cars, you can you can hustle and make money. And so it’s not the be all and end all is it when you take that leap of faith. It shouldn’t be that scary. It is. But you’ve got more is not there or die, is it?
Beth Cochran [13:32]
Right? You said that so perfectly. It’s that is exactly on point you. I think that a lot of us gets stuck in it’s hard to see that there are other options out there. And whether you’re in a relationship that’s not quite working out or in a job, that’s not you’re not happy in, it’s hard to see that there are other options out there, you do sometimes have to get a little little creative. But every time that I’ve, I’ve been questioning something and was scared to make a change, but ended up doing it. I’ve always I’ve never regretted making the change. And it’s always been like I’ve found something better on the other side. And, and that’s funny, though, that you mentioned that you can go wash cars or anything like that. Because even today, I’ll still have fearful moments of any of my clients, they could all just disappear at once. And then what would happen and I, I kind of find calmness in Well, I could always go work at Starbucks or something like that.
David Ralph [14:37]
Yeah, absolutely. And you would when you you would do that. But I suppose you Ben got the competence of knowing that you can take control of your life. And really, the whole show is about saying to people, the reality of life is it’s down to you is in your own hands. And if you are in a job, and this is the thing that I it always strikes me as amazing. Nobody takes a job and doesn’t think it’s going to be brilliant. You go for that interview, you put your suit on, you get the job, and you got a brilliant, I’ve got a great job, I can’t wait till Monday, I’m starting at this new job. And then a year later, oh, it’s the worst job ever. But they forget, but they were the ones who actually created that reality for themselves. But he was the ones that put themselves in that position by either we’re the ones that accepted that role. So they can do it again. But more often than not, it took such an effort to do it the first time they don’t. And I kind of settle and I get into comfort zone and they will just moan and groan and just let it blip, blip on blip on blip on I had a chat to a listener today. And he contacted me for the show. And he said, you know, would you mind having a chat with me, I feel like I’m having a midlife crisis. And if you’re listening out there, Leo Prince, you’re a legend because you are taking control of your life and we’re not going to be just a one call thing we’re gonna we’re going to be makes us because I felt a connexion to you. And Leo is 34 years old, he’s got a couple of kids, he’s in a job that he says, you know, he, he can do it. And it pays and for the best thing, you know, it provides money and support and roof over their heads for the family and all that kind of stuff. It’s just not enough for him, he wants something more. And he wants to be able to take his kids swimming in the afternoon without the boss saying where the hell you going? Well, you know, Can’t you wait till after hours and all that kind of stuff. He wants to have these cake and eat it. And I was saying to him this afternoon, in my experience. Now, although it might sound radical to you, because you’re not in that area. But I do believe you can have your cake and eat it and you can earn good money. And you can have control under your life and your time and your situation. And the best thing of all, is if you’re playing to your strengths, you’re probably going to be earning more money when you were in that job that you didn’t like.
Beth Cochran [16:53]
Yeah, that’s so true. I I hear so many success storeys of people that were in a job that they weren’t happy in. They were passionate about what they were doing, they had skill in a particular area. And when they left, within the couple of months that they left, they were already earning more than what they had at their job. Anything to, you have to remember that no job is ever secure. Either, you could, you know, be fired on a dime. And at least when you have your own business going, you are more in control. And you can find another way to make it work.
David Ralph [17:33]
Well, how did you make it work? Obviously, you had the background in PR and marketing. But you must have had a huge amount of hustle to get it off the ground. So So what was your skills or your inherent skills? The things that only Beck can do? What were the things that actually Sean, once you were actually doing on your own?
Beth Cochran [17:54]
Well, I will say, when I was starting I was still I was kind of moonlighting so so I always recommend to people to that might be afraid to just quit their job and start something new. Maybe they can transition if they if they do have a family that’s depending on them, they can still work in their job, and then just put in the extra hours after work or in the evening or at night. And and work on getting your business going so that you feel a little more safe when you’re making that transition.
Once I started the company,
I would say were you asking more? What was able to offer clients as opposed to others? or How did I grow my business?
David Ralph [18:39]
Well, I’m going to ask you two questions. Number one, what superpower do you have that guaranteed you success when you made that leap of faith? That’s my first question.
Beth Cochran [18:53]
Oh, a superpower?
Well, I was very heavily into content marketing and social media. And at the time, a lot of the PR agencies hadn’t quite grasped that they were kind of still stuck in the old school mentality of media relations. But for me, it was really frustrating to see these clients with amazing storeys, and entrepreneurs with just amazing products are storeys, and media wouldn’t pick them up for whatever reason, but they had an amazing storey to tell. And I felt like the media shouldn’t be there, their gate between eyeballs. And so I, I really heavily focused on more of the content marketing side and building some of those more alternative routes for getting their storey out there. So doing video marketing, social media marketing, writing blogs, and engaging their customers that way, as opposed to SolarCity relying on media to tell their storey.
David Ralph [20:03]
So So is that something that only you could do? Or can people learn. But you know what, what I’m sort of leaning towards on that statement is the fact that certainly in my situation, anyone could do this, really anyone could do this. They will have to practice and certain skills you can teach yourself. But when I left, I didn’t know anything really about what I’m going into now with yourself. Other PR people who are sitting in the same kind of situation, where are they going to have the skills that you had? Are they not going to have the skills? Is it something that most people in that environment can figure it out themselves by by doing it like you’ve done?
Beth Cochran [20:46]
Well, I think at the time, it was more of a rarity. A lot of PR people weren’t into social media as much as I was. Now though, definitely they are they’ve made that a huge initiative within their company. So I mean, even my clients can do it themselves if they had the time on their hands to do it. But I think that in terms of starting your own company that definitely takes more driving. And I’ve heard other podcasters talk about this. And I think it’s so interesting that you can outline step by step, a procedure for doing something or launching a business or implementing some new approach. But most people won’t take the time to actually do it. And so I think that that’s kind of what separates a lot of people like you, entrepreneurs from from other people who are sort of content in working for someone else.
David Ralph [21:48]
Because I heard a phrase the other day, Beth when I think it was on another show, but they said the true definition of an entrepreneur is somebody that will work hundred hours a week for themselves, because they won’t work 40 hours a week for somebody else. And and I think that’s kind of true, isn’t it?
Beth Cochran [22:05]
Huh? Yeah, I think so it, it does take a lot, you have to wear a lot of different hats. And so I think, I think that can turn off a lot of people. You never really, some people are very good. Some entrepreneurs are very good about having their set hours that they work and shutting it off certain times of day. But I think that you’re in some regards, you’re kind of constantly on whether you’re thinking about your business or working on it. And when you work at a grocery store, Starbucks, you you kind of have that benefit of shutting it off, leaving it there going home and doing your own thing. But I think entrepreneurs actually love constantly working on their business.
David Ralph [22:57]
It’s a It’s a strange being, isn’t it because it does become a drug to you. I remember doing a job. And it was a stressful job. And it was always on my mind all the time. And I’d go off on a holiday. And if I was away for a two week holiday, probably four days in the middle, I would relax and switch off. But the third first week, I’ll be going Oh, and I should have said this. And I should have said that. And when they say this to me next time, and it was all that kind of business. And then as I was coming back to it, I started to sort of work myself up into a sort of lover again before I went back. And I was in a supermarket in in Tenerife, I think it was in Spain. And I saw this woman and she was going beep, beep and just moving my products across the little barfing at the bottom of the trolley, beep. And I looked at him for what a wonderful job. She’s not even looking at me, she’s not thinking she’s not doing anything. And at the end of the day, she gets off that chair and share just go. And I remember looking at it and I felt quite envious. She was just being sleeping all day, every day and her mind was just somewhere else. Now I’m doing this, I totally take your point. And I want to think about it all the time. And if I’m not doing it, I am thinking about it. And if I’m not thinking about it, I’m doing it. And it’s just kind of going round and round and round. And my work life balance is totally out the window. I’m working three times as hard as I was before. But I kind of love it. And I get up. I used to and I skip up to my office, not skip, that’s a bit too. I walk with a manly stride up my Oh, yes. And as I sit down, I think my here we go boom. And because it’s a global business, I’m sort of creating here, you feel like you touch touch a computer and the world becomes alive. It’s really strange feeling. And I can’t get enough of it. And I almost have to force myself to switch off and watch a film with a family or whatever. But if I’m watching a film, I’m not thinking about the film anyways, just kind of images going in front of my mind, because all I want to do is see how I can push this further on and further on and take it to the next level, which I’ve never ever had before. And I suppose, end of rent time here. I suppose it comes back to that phrase that everyone talks about finding something that you’re passionate about, and then you’ll never work again.
Beth Cochran [25:23]
Mm hmm. Yeah, it’s true. And at least you’re doing it for yourself and not somebody else, when you’re thinking about your company.
David Ralph [25:34]
So I don’t know, actually, I was thinking that, yes, you are good, because you’re building it for yourself. But I think my only focus at the moment is trying to provide as much great content to inspire the world to change, you know what you were saying at the very beginning about people don’t want to look at the big picture, because it seems too big. And you gotta break it into chunks. I had this image before I had anything to do with a show of what I wanted to achieve. And it was too frightening for me. So I switched off from that image. And I went through and I broke it into bite sized chunks. But I know the value but I want to provide to the world previous content and for people to be able to grab the dream life that they deserve is not that they should have they deserve, because it’s there for them to take control of it. And I don’t focus it on me. It’s like I’ve got 20 billion, I don’t know how many people in the world, 6 billion, probably 7 billion. And and and that dog that you’ve got so 7 billion and that dog, I’m just focusing on trying to provide the best value to them. So we’ve both 7 billion come to my show. And that would be amazing. But it downloads, then they get what they want. And ultimately, I suppose it will come back to me and it will pay me back. But that’s that’s where my feelings are at the moment is not for myself. It’s for my clients. Did you feel the same way?
Beth Cochran [26:59]
Yes, yes. And I meant more for you’re not doing it for a boss. But I definitely yes, it is all about the clients. And and I certainly feel that way with success lab to you’re just really focused on putting content out there that will actually help people. And I mean, to your point that you had the call earlier with a listener and it’s just it’s so it’s so motivating to talk to people that that are seeking your advice a and that you know that you can help in some regard. change something in their lives for the better. It’s it’s just incredibly rewarding.
David Ralph [27:45]
I tell you the weird thing about Leo Prince, both that I was speaking to earlier, you know, Pat Flynn that we all talk about the Smart Passive Income bloke, Pat Flynn. Yes, he looks just like him. And so when really when these picture came up on Skype, I thought, oh my god, it’s Pat in just a moment. And when I looked at him, I thought, Oh, no, it’s not. And I actually said it to him. I said, You look just like Pat Flynn. And I’m sure if he’s listening to this, you do and he should play, he should become like a Pat Flynn tribute band, and go around doing these kind of presentations in a Pat Flynn kind of way.
Beth Cochran [28:19]
Wonder how Pat Flynn would feel about that.
David Ralph [28:21]
I wonder if that thing gets people going? You look just like Leo Prince. Has anyone ever count? Oh,
Beth Cochran [28:27]
I’m sure he does. Yeah,
David Ralph [28:28]
I’m sure he does. Because Leo Prince is going to go to the top. I promise you.
Beth Cochran [28:32]
So great name, too.
David Ralph [28:34]
Yeah. Is he? He’s like the king of men, isn’t he? Yeah. Yeah, I can imagine him on his throne in his UK house. Perfect. Yeah, he’s he’s, he’s above me is already. So I’m going to play a sort of motivational speech now, which I’ve been throwing into the shows recently. And it really does sort of emphasise what we were just talking about, about finding your passion, working on something. But you know, you’re, you’re providing value to the world and basically taking a risk. I’m gonna play this and then I’m going to ask your opinion on this. This is Jim Carrey.
Jim Carrey [29:07]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [29:33]
That’s good, isn’t it? I love for every time I press the button.
Beth Cochran [29:39]
Yeah, that is I love that.
David Ralph [29:41]
Happy. Have you heard that previously?
Beth Cochran [29:45]
No, I actually hadn’t.
David Ralph [29:46]
Because it’s kind of been going viral on the internet. He did a commencement speech for some University in America. And he was about 26 minutes long, and three quarters of it is playing blocks. But there’s this five minute bit in the middle that I just took that bit from, and I thought, that is what every kid should know, when they’re at school. And I have a lot of friends. And I’ve been talking to a lot of kids, entrepreneurs, people that are aiming to be millionaires before they leave college, hugely inspiring to me that they set their first business up at the age of four and stuff, you know, I think, how have you managed to do that, and all of them savour the school system does not inspire you to take risks, it almost frightens you in to get your qualifications, get your qualifications, because you need a job at the end of it. And this chap, and I’m going to be talking about him as so many times, because he really did inspire me yesterday, called Houston, GM. He’s an entrepreneur, he’s 17 now, and he was in a assembly at school. And the teacher had teachers stood up and say, children, if you go for your qualifications, by the time you retire, you could have a million pound and they will go wow, million pound. That’s brilliant, fantastic. And he just sat there with his arms folded and went, well, that’s like 25 grand for 40 years, and you’re celebrating that fact, surely, you should be challenging us to have a million pound by the time we leave college. Surely, Max, that’s the inspiring thing. And the same goes with that Jim Carrey speech, it’s just that, that that passion to take a risk. And if it doesn’t pan out, then take another risk. And if it doesn’t pan out, take another risk, because most of the time, they don’t pan out, but they don’t pan out as badly as you imagine them. And they can be turned into stepping stones to something good.
Beth Cochran [31:42]
Yeah, that’s it’s true. I, I think it is kind of unfortunate. In the school system, I remember growing up, teachers always saying kind of it, they would always say something like, your, your, your special? Or do you think you have special privileges? privileges? Or are you more special than any of your other classmates kind of almost, like, pushing us down a little bit, and you’re part of the status quo. And they could have been, you know, trying to teach us that we’re all special, and that we can all we’re all capable, such great things. I mean, it is really amazing to see what people are capable of, once they they set their mind to something. I mean, it’s, it’s amazing. And I think if you have a vision for something, just believe in it, and go after it, and, and find a way to make it work. And I think you’ll be really amazed.
David Ralph [32:43]
I think we’re all going to be really amazed, don’t wait, you know, if you look at any of the successful guys out there, and you can list a millions of them, who have really got up there big time. And none of it was overnight, although we think it was overnight, and we go Oh, yeah, that was an instant success. You know, even like the people at one direction in there. They were banging around for a few years playing clubs and doing karaoke and all that kind of stuff, before they suddenly got formed into a band. And then yeah, it was pretty quick off the bat. But generally in life, you pay your dues, you pay your dues, by putting the effort in fine tuning your own talents, and taking risks. And if you take the risks enough, and I don’t believe there’s one millionaire out there, and the amount of millionaires I’ve spoken to on this show, who actually admit that they lost it all after they got it all. And then they really Yeah, when they got it back again. And it was the first one that was kind of a bit of luck and taking risks, and it’s bit creative. But then they got too cocky, basically, and they would lose it. And I’d read that time and time again with people like Simon cow. And Will Smith was a number one, they earn all this money, they had all this success, but they lose it, but they don’t just get are on the victim, they just brush themselves down and they go, Okay, I’m going to do that again. And it’s that kind of mentality that they got Beth to be Alberta go and almost think to themselves, it’s up to me. It’s up to me to do this. I did it the first time I can do it the second time, but the world as a whole kind of things that it should be given to him. And I was that person for years and years and years, I’ve always should be given to me as well.
Beth Cochran [34:27]
Yeah, it’s, it’s a powerful way to think, to know that, that you can make things happen that it really does lie in your hands. And I think once you do start venturing out on your own, you start to realise that and it’s it’s just a very empowering feeling.
David Ralph [34:48]
When you go to your work, no, actually I’m gonna jump I’m gonna jump forward a bit to success lab podcast, I can say it now I’ve been practising. I’ve gone through that practice phase, and I’ve taken risk. And I can now say, I’m not gonna say it again. But I’m success, laparoscopy. Yes. And where did that come about? Because you created why PR you’re good at it is bringing you in income, but you feel a need to stretch yourself into another area. And I imagine if you’re like me, that wasn’t an area that you felt naturally comfortable in getting on a mic and starting, probing and having conversations and sort of pushing it in a direction. So where did that come from?
Beth Cochran [35:30]
It actually started as a mastermind group that I created here in Phoenix. I was at a point at that time, wired PR was about five, five years old. And I just was going through some things, just different challenges with the business with growing it, managing it, just managing my time, everything that comes along with business ownership, and I started working with a business coach. And it was great, he was incredibly helpful kind of helped me realign my passions for Wired PR, but I, I felt like I wanted something more, more of a collaborative approach. And I actually I work out of a co working space in downtown Phoenix called co hoots and kind of like you’re in codes with people. And so it’s, it’s, it’s an amazing space. There’s, there’s entrepreneurs in every sector of business in there. And so I tossed it out to them to see if they wanted to if I started a mastermind, if they would be interested in it. And within the first week, we started hosting them every other week, and within the first two months, it had doubled in size. So I could see that there is a big need. And then we created an online meetup and that one has grown. I was doing podcasting about six years ago, just talking about all things related to PR marketing. And I kind of fell off doing it and have always wanted to get back. And and so success lab was kind of that way to get back into it just talking to different entrepreneurs and even people in the media to see how entrepreneurs can pitch them storey ideas. And also to me the media. If you work in the media, you have to be super productive and, and efficient with your time. And so I talked to them a little bit about that, too. So it’s the podcast kind of grew out of the mastermind but more as a resource or tool for the entrepreneurs that that are in the mastermind and and people all really
David Ralph [38:01]
to be in podcasting six years ago. Wow, you was ahead of the curve. You know, you was in like Ricky’s your base territory where hardly anyone was actually doing that. Does the D look back and think, God, if I had kept going there, I would own iTunes, because you, you you would have been really one of the front runners, I would have? Oh,
Beth Cochran [38:21]
yes, I kick myself a lot for not having stuck with it.
David Ralph [38:26]
And what is the thing that you really kick yourself back? It could be huge, or that you could be better? Or it could be an integral part of the thing that you’re building now.
Beth Cochran [38:38]
I guess all of the above.
Yeah, I feel like I could have had a larger, larger following out there and, and been more felt like I was I took such a long break from it that it was such a huge learning curve, launching the podcast again. I felt like I was a newbie all over again. But then again, I I don’t know that. That of things. If I had continued on I don’t know if if I would have created this success lap. So I can’t say entirely regret the way things worked out?
David Ralph [39:17]
Well, you can never regret, can you, you can’t regret anything. Because you know, once once it’s done, it’s done. But you can certainly learn from it. So what things did you learn launching the second podcast? Have you done it differently? Or is your launch structure been the same?
Beth Cochran [39:34]
Um, it’s it’s been different. I learned a lot more about marketing your podcast in that time. And certainly more tools have been created to make it a lot easier. So it was but it was just a matter of learning what those tools were out there that I could use. And so that I think the most time spent was was doing really research on what was because now there are so many tools, and I didn’t know what was best out of all of them. And the only thing that is a little bit different with the first podcast, I used to do video with it to which I always felt a little bit awkward doing not that comfortable in front of the camera.
And so now this one is just solely audio.
David Ralph [40:25]
Because I prefer audio, I deliberately switch the webcam off. And it does keep the audio quality highest because you’re not using up bandwidth, which is better anyway. But I just like the fact that I’m listening, I’m purely listening, and I’m not being distracted by by your your lovely face, you know, it’s bouncing around the room and the dog running in and all those kind of things. I’ve done it once. And it was about my second show and the chap insisted having the webcam on. And I found it really hard to focus on what he was saying I’m much better early when it’s just audio. And I’ve got nothing else to distract me. Other than that, listening to you intently thinking of the next question and pressing a few buttons from this end.
Beth Cochran [41:06]
Hmm, yeah, I’ve done a few a few video chats and I’ve found the same thing. It’s you do feel a little bit distracted? And I’m kind of wondering what they’re looking at behind your in your screen. June it’s Yeah.
David Ralph [41:22]
I’m on the podcast, The original podcast, what was my tunes like it is now because I’m I’ve only come into it recently. So it is pretty much as it is. But have you seen the transition from there to now as well? Can you see a huge difference in how it’s all structured?
Beth Cochran [41:40]
I actually wasn’t even publishing through iTunes. Um, I was delivering it solely through my site. And, and a couple of other channels through feed burner and things like that. But I I hadn’t switched over to iTunes, so can’t answer that question. But now iTunes is so populated with with podcasts is I can’t believe it
David Ralph [42:09]
is one of those scary things. And it’s one of those things that almost stopped me, when I started getting the idea of doing this I was probably listening to about I don’t know, for podcast, and I loved them. And I was listening to them all the time. And then once I started getting into this and starting investigating it, I realised that hang on, there’s not for podcast, there’s about 100 million out there. And I kind of had this ball, but I was just going to be battling before but I listened to and you’re not you’re battling the world. And there’s more coming on coming on coming on all the time. And I almost didn’t do it. I had that fear again, in my head when I thought to myself, it’s never gonna work, that there’s already millions out there who’s going to listen to me, blah, blah, blah, almost, you know, stupid little thoughts that you have. Now a minute, I feel like it’s a battle, I look at older sort of newcomers and the existing ones. And I kind of think right, I’m going to chip away here, I’m going to chip away here, not the sort of aggressively in any shape or form. But I have got this firm drive now to absolutely push this to the highest level I possibly can. And I just find it inspiring that there are so many out there. And there’s so many newcomers coming in, because it means that it’s a vibrant, fresh market. And you’re only getting that amount of new shows coming on. If there’s going to be, you know, a desire out there to create new content. And I think some of the the the old guard that have been there for many, many years, I think they must be a bit worried really, because there’s some shows out there now that absolute belters, and they’ve come out of the gates, and some of the guys who’ve been in it sort of 1015 years doing the same old thing. It must be quite difficult for them to change direction and fight them off.
Beth Cochran [43:52]
That’s interesting. I hadn’t thought about it that way. But yeah, I wonder if I mean, they certainly have massive off audiences. But I wonder if people will start if they don’t change up their format, if people will start venturing into some of these newer shows. And yeah, I think it is motivating. Despite the the amount of new shows that’s coming out. I think if you can kind of tuned out that tune out the competition, but focus more on just what you’re doing and making building a quality show and putting quality content out there. If you can focus more on that then being worried about the competition, then that just I think you’ll find success. But it’s also it’s funny that you you bring that up, I was in the same way I was listening to Smart Passive income. JOHN Lee Dumas, I had my few favourites that I was listening to, even though I knew that podcasting was a growing trend. I hadn’t really perused iTunes all that much. And and then when I actually started looking into it, I was overwhelmed too and almost didn’t want to start it. And I was also taking a Have you heard of creative live?
David Ralph [45:13]
Know what’s about one
Beth Cochran [45:15]
it’s, it’s essentially online learning. So they have courses on the cover nearly everything from stress management to how to create a podcast. And so I was I was watching the how to create a podcast course. And some of them are free. Others you You do have to pay for if you want access to it after it’s no longer live. But even seeing the they do allow some students to sit in the class and seeing the the number of students that were sitting in there, and then the number of questions that they would field from from Twitter, it that even kind of almost almost stopped me from starting the podcast to
David Ralph [46:06]
why because because it’s online, you know, what, how’s that going to impact you?
Beth Cochran [46:13]
I think it was just realising how many other people were trying to do the exact same thing will start a podcast, not the exact same type of podcast but start a podcast. I think that was a little intimidating. But I just tried to push through it in and now I’m so glad I did. And like you said, just kind of focusing on on what you chipping away at it and putting out fresh, new content.
David Ralph [46:43]
Are you a competitive person? Beth?
Beth Cochran [46:47]
in some regards? Yeah.
David Ralph [46:51]
That was a very short answer. Your podcasting genius give me more.
Beth Cochran [46:58]
I I am competitive, but not. Not to the point. I think it’s a healthy competitiveness that I have. I can’t say whatever. You know, do anything bad to try to throw anybody else off or anything like that. But I think little little competition is good here and there. But I actually do. Have you heard of CrossFit? Do you guys have that?
David Ralph [47:28]
No. Over there? Is it something to do with fitness?
Beth Cochran [47:31]
David Ralph [47:32]
I have no idea about it. I’m here the word fit. I will been doing that, I suppose.
Beth Cochran [47:42]
Yes. Yeah. So it works well for you either way.
Beth Cochran [47:46]
But that’s it’s it’s pretty competitive. It’s it’s a very supportive style workout, that you’re often doing it for time or so that you want to beat you want to be the quickest in the class to get the workout done. or Lyft the most. And so it’s funny, though, because I am not as competitive in there. As I think I am in other areas of my life. So it’s ever mild competitiveness, I guess I would say,
Beth Cochran [48:23]
because I been shocked how competitive I am now.
David Ralph [48:27]
I’ve always really, yeah, I’ve always been somebody that I would say, No, I’m not a bad loser. I just don’t want to lose one on playing. So if I’m playing a game with the kids, my wife would always say to me, you know, I’ll just let them win. No, because when they do beat me is going to mean more to them. And so when I would like for I would batter them. And I would win at everything. And I was kind of proud that I was training them. Now I’ve kind of mellowed a bit, I let them win every now and again. But now I’ve started this thing. I’m competitive. And I do exactly the same as you I would never do any harm to anyone in any shape or form. But I am I’m chipping away at it chipping away. And I’m aiming I’m aiming and I don’t know where it’s come from, because I never used to have that I was purely in comfort zone. And do you think once you start to see what the possibilities is in life, because I now think that most people would feel the same way as me once they start building something. And I can actually see the incremental gains, bringing positives to them. It’s to use a phrase, it is like a drug that just forces you on more and more and make you raise your game and then become more competitive because you suddenly realise there’s a chance I could be playing against the big guys here. This is exciting stuff.
Beth Cochran [49:47]
Definitely, I mean, I can even that’s true for me, I know that when I look at some of the stats from the podcast, and each month, the number of downloads has been increasing. That’s it’s so incredibly motivating. And I think that you do start to get a little more competitive as you watch that, you start to see exactly what you said what’s possible.
David Ralph [50:11]
I press f5 a lot I do.
Beth Cochran [50:14]
David Ralph [50:17]
Yeah, who’s listening? who’s listening? Is any more listeners? There we go. f5. Again, yeah, I’m, I can’t stop doing it five, it’s just, once again, it’s become a drug. To me. What I want to do, Beth is really I want to bring up the last sort of motivational speech of the show. And this is the speech by Steve Jobs. And this is the one that talks about only being able to find your path. When you look back and connect your dots. I’m going to play the speech. And then I’ve got a big question about this, I’m going to post here. So this is Steve Jobs.
Steve Jobs [50:46]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them with looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [51:22]
listening to the words of Steve Jobs Bear Do you have a moment in your life? Do you have a big dot that you look back at? And you go Yeah, that was the moment that was the moment that it all started moving for me.
Unknown Speaker [51:35]
Beth Cochran [51:38]
it’s hard to pinpoint one I I really do feel like it was a series of dots that that led well, that brought me to where I am today. It’s it has been every time I’ve followed my heart exactly like he said that I’ve lost the most grown the most store
that have really shaped who I am today.
I think a big dot for me was right around the time when I was graduating college I I wanted to to go to New York, I was so driven to go to New York, and I ended up finding up a broadcast journalism internship there. And ever since then, I think I’ve just had that drive to keep going in and, and following and trusting in my heart. And so I think that was a pretty big game changer for me, because that was that was the first time that I had ever really born and raised in Phoenix. And that was my first exposure to another, another city a big city. And and so it was there was a lot of scary elements in that move for me. But I think ever since then I’ve realised to trust in your gut and your heart. And and that good things are waiting on the other side when you do
David Ralph [53:14]
all of that. Because that really is the message isn’t it? Trust yourself, you know, you have to trust yourself, nobody else is going to trust you as much as you trust yourself. And if you’ve got that desire, that passion to do something, and I’m talking to you again, Leo prints out there, then you’re going to do some great stuff. And you’re really going to sort of move on inspiring, Leo. Yeah, do it Leo Leo, that’s gonna have a banner made and just floated across his house by an aeroplane drag it across and let people know what’s happening. Don’t talk, don’t talk about that nutcase on that show that I’ve been listening to. What I’m going to do now I’m going to bring you to the end of the show. And this is the part we call the Sermon on the mic. And this is when I send you back in time back to have a one on one with your younger self. And if you did have a chance to speak to your younger self, what advice would you give them? And what kind of age would you choose what kind of age your path would be best suited for the advice you’re going to give her now. So I’m going to play the theme tune and when it fades out. This is you and your about this is the Sermon on the mic.
Unknown Speaker [54:25]
We go with the best.
Beth Cochran [54:43]
Hi 10 year old Beth, this is 30 something year old Beth. I would say to you to just believe in yourself. Be confident and have confidence in everything that you do believe in it wholeheartedly. And always question everything. Don’t take anything at face value. And just get out there and create. Don’t ever let fears stop you. And always question fears too. Because typically, they are unfounded. And just be you in every situation. I think that’s the advice in a nutshell that I would give my 10 year old self.
David Ralph [55:32]
And do you think that 10 year old self would have listened with which he had been ready?
Beth Cochran [55:39]
That’s hard to say I think you’re you’re more focused on playing with friends and things like that at that age. But I think I think the confidence part, definitely the 10 year old self would have lyst listen to
David Ralph [55:57]
we all need that only. Beth, how do you people connect with you.
Beth Cochran [56:03]
They can connect with me on twitter at Beth Cochran. Or they can find me online wired PR group com or success lab calm and that’s la b r.com. or reach out via email just Beth at wired PR group. com.
David Ralph [56:23]
Beth, it’s been absolutely wonderful having you on the show today and spending time with us today. joining up those dots. Please come back again when you have more dots to join up, as I believe it by joining the dots and connecting our past is the best way to build our futures. Beth Cochrane, thank you so much.
Beth Cochran [56:38]
Thank you, David. It’s been such a pleasure talking to you. Thank you for having me on.
David doesn’t want you to become a faded version of the brilliant self you are wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up Dots.com today download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.