Welcome to the Join Up Dots business coaching podcast interview with Billy Keels
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Introducing Billy Keels
My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is with a man who is working hard at the side hustle, and changing lives across the world.
Every entrepreneur experiences that moment when he knows beyond a doubt that he wants something different… something more.
For our guest today that moment came one morning as he was getting ready for yet another day at work.
He knew what was coming… and he didn’t look forward to the process.
Just like the day before, he looked at the clock. It blinked 5 a.m.
He’d have to get ready for work only to rush to the airport to board a plane that would take him from one long, gruelling meeting after another.
As he raced from one end of the city to the other, fuelled only by coffee he’d grabbed on the go, he dared to think… What if I didn’t have to do this 9-to-5 thing any longer?
What could my life be then? How would it be to spend more time with my wife and kids?
Certainly there was supposed to be more…
How The Dots Joined Up For Billy
And so what did he do?
Did he simply set the alarm for another 5 a.m start? Well that would be a very short episode if he did, and instead KeePon Cashflow was born.
Instead, using the principles he learned first from reading Robert Kiyosaki’s Rich Dad series, he has carved a niche for himself as a real estate entrepreneur.
Using systems and strategies unique in the investing world, he now shares what he knows online in videos, podcast interviews and written content that is archived on his website.
So when he realised that he wanted more in life, what were the immediate steps he took to achieve his aim?
And when did he believe that he truly had something that other people wanted and BOOM the business was truly born?
Well lets find out as we bring onto the show to start joining up dots with the one and only Billy Keels.
During the show we discussed such weighty topics with Billy Keels such as:
Billy shares how his wife wasn’t fully behind him at the beginning, but from viewing his passion first hand is now his biggest allie he could want.
Why so many people ask Billy how he has managed to live in Spain and invest in properties in America. Wondering if this is a logical step to take?
We discuss the skills and techniques that Billy uses to get a mass of work done in a very short period of time. Skills that all of us can use to huge effect.
Why so many businesses struggle to grow a business as they look at every customer as “must have income”…..nurture those relationships and you will never go hungry again.
How To Connect With Billy Keels
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription Of Billy Keels Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK David Ralph
David Ralph [0:21]
Yes. Good morning. Well, good morning to another energy build episode of join up dots is going to be good today because I’ve already had a pre chat with the guests. And he sounds he sounds bouncy, he sounds like Tigger, he sounds like he’s got more energy to burn. When somebody with a lot of energy to burn. He’s good. He’s an Olympic athlete. He’s firing on all cylinders. And he is a man who is working hard at the side hustle and changing lives across the world. Now every entrepreneur experiences that moment when he knows beyond a doubt that he wants something different, something more, but our guest today that moment came one morning as he was getting ready for yet another day at work. He knew what was coming. He didn’t look forward to the process and just want the day before he looked at the clock. It blinked 5am. To have to get ready for work. He’s got to rush the airport bought a plane that were taken from one long, grueling meeting after another. And as he raced from one end of the city to the other, fueled only by coffee, he grabbed on the go, he dared to think if I didn’t have to do this nine to five being any longer what could my life be? When would it be to spend more time with my wife and kids? Certainly there was supposed to be more and so what did he do? Did he simply set the alarm for another 5am start? Well, that would be a very short episode if he did, but instead, k palm cash flow was born. Instead using the principles he learned first from reading Robert Kiyosaki Rich Dad series. He’s carved a niche for himself as a real estate entrepreneur using systems and strategies unique in the investing world. He now shares what he knows online, in videos, podcast interviews, and written content is archived on his website. So when did you realize that you wanted more in life? What will the immediate steps he took to achieve his aim? And when did he believe that he truly had something that other people wanted and boom, the business was truly born? Well, let’s find out as we bring them to the show, to join up dots with the one and only Billy Keels. Good morning, Billy. How are you Sir
Billy Keels [2:19]
David Good morning, I am super excited I get you talked about being an Olympic athlete. And like I said, like kind of feel like sitting at the starting line or standing at the starting line with the butterflies in my stomach just ready to get to get going with this conversation.
David Ralph [2:34]
Oh, let’s just relax. Now Emily, let’s just relax and just just just have a drink and maybe a few Doritos and stuff and just take it easy because we we can’t have all that energy all the way through because we’re just going to be burned out. But you are somebody but as soon as I connected with you this morning, I thought he’s bouncy, he’s fun. How do you kind of keep that energy going? Or do you blaze big when you need it and then become kind of quiet and recharge yourself,
Billy Keels [3:00]
you know what I would consider myself to be the ladder and because when it’s time to be on I’m on but it when it’s time to just sit on the couch and relax, unplug read a book, I’m really in a happy space then too. So I can kind of do both.
David Ralph [3:15]
It’s funny, isn’t it because people think that because I’m like this on the on the podcast. I’m like it all the time. But God, I would be the most annoying person in the world. If I was like this all the time, God forbid. So I’m very much like that, I have to have quiet times quiet days when I don’t speak to anyone ready to go. And I suppose that is what you know, athletics and you know, boxes, they work really hard. And then they take three or four months off, and then they go again, you know, it’s very much peaks and troughs. But in corporate world as you was experiencing, it’s not that it’s just over time, every single day, five o’clock get to this meeting and stuff, there’s got to be a better way of living billionaire.
Billy Keels [3:54]
Yeah, you know, what they’re, they’re definitely lots of different ways. And in one of the things is worth, you know, the corporate job in the corporate world, it’s, it’s taught me a lot of things. And so there’s, you know, I don’t, I don’t want to completely bash it. But it’s to your point. And one of the things I started realizing is not just about getting on the five o’clock plane and working all day and sitting through meetings that sometimes you care about, and many times you don’t. And you know having your your colleagues try to meet you for their for the vacation days, and sometimes taken out by the boss that things aren’t working well. So there’s definitely another life out there, you just have to kind of look for it. And once you look forward, it will find you and and things can be very, very nice.
David Ralph [4:38]
Eight is really nice eight, there’s a struggle to get though, billionaire, we’ve got to be honest, the side hustle, many of us talk about it, and we wax lyrical, because we’ve got to that point where it’s kicking in, everything’s good. It’s exciting. But there is a time where you go off in the wrong direction, you don’t try to find your being your business, coupon cash flow. And I looked at it this morning. And it’s the first thing that I realized, I thought, oh, I’ve looked at this name probably 100 times in the last month. First time I looked at and thought Oh, it’s keep on, keep on I just thought it was some kind of spin on your name, but keep on cash flow. When was that born?
Billy Keels [5:19]
Well, it was born. So it’s funny that you say that. So it was born Actually, it’s it’s really a play on words. And I guess because I’ve been living in a bunch of different countries over the last last number of years. words become more and more important. And it just so happens at the same time from keep on doing things are keep on cash flow, which is what our company is really focused on helping people to understand about cash flowing assets, specifically real specifically real estate. Most importantly, it’s the combination of my last name and my wife’s last name, my wife being a Spanish woman. They they keep their last name. So it’s a Kiehl’s and pawn. So keep on to the first three letters of my last name in the first three letters name, which is a representation of our kids. So that is where it all came about.
David Ralph [6:05]
Now, I almost got married to a Spanish woman many, many, many, many years ago. And she was so passionate, she was almost a bit mental. Now you seem quite calm? And is this fire and water scenario? Do you calm her down? Is she or Hispanic and exotic and passionate?
Billy Keels [6:24]
While she’s very passionate and exotic? And I think she’s made me a little bit. A little bit crazy. I think that’s kind of how it’s worked, worked out so far.
David Ralph [6:33]
And is she full on board with your business? Because the partners that I see so many times they don’t I’ve mentioned it so many times, because it’s a big thing. They don’t actually understand why their their entrepreneurial spouse wants to do this stuff, why they want to do something different than than other men are doing where they go up to work, and they come back, is she fully on board with you? Does she understand what your business is all about.
Billy Keels [6:59]
So she does understand what the business is about. But it wasn’t always that way. And not that she wasn’t on board. But I would say from a we’re both pretty conservative people when it comes to money. And one of the things that happened is when you were used to having a nice job is it you know, great salary, and it comes in every month. This is one of the things that I guess it kind of puts some risk into the system. So initially, it was a you know, Billy’s out there playing with looking into new investments. And then once she started seeing that it was not just that it wasn’t just a phase that I was investing and was continuing to invest. And then it was beginning to build a business and have processes around it. She got more and more involved. And then when she started seeing that it was something that can not only be profitable, but it was also a way that I could start to spend more time with with the family and a mid to long term. She has now bought into it so much that she is actually responsible for everything that is happening behind the scenes. So she’s definitely bought in. It didn’t start that way. It started with some doubt. And she’s seen she’s been seeing it to be able to believe it. So and she’s seen the good stuff. And she’s seen the bad stuff. Because it’s not you know, having a side hustle is not easy. It usually means the days or at least right now are much longer than they were when I was just doing the corporate alone because of corporate is only from five o’clock in the morning until 10 o’clock at night. But now I go from about 10 o’clock at night until midnight. And I want to keep building that dream. So
David Ralph [8:29]
yeah, but you live in Spain. So you have asleep halfway through the afternoon.
Billy Keels [8:34]
I wish that was true. I wish that was true David but but unfortunately, no. I get I like to get stuff done. So I don’t take Don’t take too many siestas.
David Ralph [8:42]
I can imagine you just propped up against the wall in the shade with your head dip the big sombrero via Yeah, that’s gonna be the perfect life. Is that where you will lead to at the moment? Yeah, you’re building the side hustle, and we’re going to talk about keep on cash flow, is that kind of ability to control your hours instead of being you know, on the go over time is that something that appeals to you going forward David
Billy Keels [9:09]
you know, the the y is, is really that it’s about being able to control my time. So one of my big things is I really want to be able to travel between the US and Spain because I want to be able to see my family, my side of the family, I shouldn’t say that. The wife will probably get me when she listens to this, but my side of the family, I’d like to be able to see them more like to be able to have my children see and experience more of the what happens in the US with their cousins that are there as well. And be able to do that on our own time. Right now. Living in Europe is great, because I have more vacation days here than I would if I had if I lived in the States. But there is something that’s really special about being able to manage and own my time.
David Ralph [9:56]
So before we start talking about keep on cash flow, big question is, what is the fastest way to success? As far as you’re concerned? Billy Keels, is it investing in your business? Or is it investing in yourself for somebody out there who’s listening to these conversations? And thinking yeah, I’ve just been a bit jaded, I feel like I want to do this, I want to control what you think is the fastest way for them to get going and breaking that routine that they’re in
Billy Keels [10:22]
the fastest, while the fastest versus the the best. So the fastest way is probably I would say the best way from an investment standpoint is probably to make the right investments, the best thing I would say is to be able to invest in themselves to be able to build, you know, to be able to build your knowledge base. Because once you have the knowledge base, and it allows you to make better decisions, and the more that you make better decisions, then the higher probability of getting the right outcome.
David Ralph [10:51]
So it’s bizarre, isn’t it, because a lot of the development that you make as you go forward, you already know it’s already in you. But you you can’t see it until you’ve got to a certain point. And that’s when life becomes easier. I can see it with join up dots I’ve done some amazingly stupid things. When I look back on it, I think, why did I just go the easy route here? Why didn’t I just go the way that it should have been, but I just couldn’t see. But if you felt the same,
Billy Keels [11:17]
definitely because you don’t know what you don’t know. And I guess part of this journey that is one of the things that’s helped me David I’ve always been a really good student, I got the good grades. And so I did all the studying in anything less than perfection wasn’t good enough for me. And as a moving from successful corporate career, and working more as an entrepreneur realize that sometimes you just have to get started, like because you don’t know what you don’t know, I mean things that I’m doing today, four and a half years later or not, I’m not doing them the same way that I was doing in the beginning. I’ve also taken on I had mentors helped me, and they’ve accelerated helped me to accelerate to get to the point that I am today. But yeah, if you wait for perfection, you’re never going to get anything done. So sometimes you just have to make trial and air in and get to the point.
David Ralph [12:02]
So let’s talk about k palm cash flow vain. So So give us a sort of overview of it. Is it about investing in properties about investing in sort of banks and stocks and shares? And what what where’s the investment angle?
Billy Keels [12:17]
Well, I guess the investment in so when you think about the four different asset classes, you know, you’ve got, or you have commodities, you have real estate, you have businesses, and you have paper assets. I’ve done a lot of paper asset stocks, mutual funds, and did a lot of guessing. And I say guessing because I wasn’t, I was just listening for the hot tip and putting money somewhere. But the thing that I’ve been able to do is actually through real estate as an asset class, investing in properties in the US have been able to create this path towards owning my own time. And while I was doing that, and living here from Spain, which most people think is absolutely crazy, like how can we live in Spain and invest in properties out of 10s of thousands of miles kilometers away? Yeah. what it’s done is, I’ve been here sharing a lot of what I was doing with, with friends with family, now I’m starting to share it with other people, because they’re interested in understanding more about the asset class, why the United States and things like that. So, I mean, that’s kind of basically what I’m doing is using the platform that keep on cash flow to share my experiences. And real estate as an asset class is the is the asset class that I’m sharing my experience on or about.
David Ralph [13:28]
Now, you you kind of already got to that big question that I was going to pose, I was thinking, you’re in Spain, and you’re investing in America do not have to be walking around looking at these properties. You know, can people do this from remote distances?
Billy Keels [13:44]
Well, I’m doing it. So yes, it definitely can, I would say that it’s it’s not something. And it’s not necessarily for everybody, right it, but what I would say is when if you’re just looking to buy a house, it’s probably not the right thing, if you’re looking to be a part of something that can help to create cash flow for you, regardless of where you live in the world. It’s I think it’s important to really understand the processes that are happening or what is happening in the business, and the specific business. So if you’re looking for, if you’re also looking to go beyond the house, or looking to build a portfolio, it’s definitely something that you can do from from anywhere, you just need to have the right processes in place.
David Ralph [14:26]
But how do you do it? Then say I’m, I’m in the United Kingdom. Okay, you’re in Spain. So you could teach me remotely to? How do I find these properties? Because you come into Skype, you come out you do it?
Billy Keels [14:39]
Yeah, I guess. So. And that’s what I the way that you’re asking David that’s the way that I used to do it is I would try and figure out what was the property right. And so when I was just trying to figure out the property, I ran into some challenges, because this is one of the things I guess I could share this because when I was just looking for the property, and I was on a lot of different websites, like Zillow, or like truly yo.com, either a lot of common places, you can even find them on Craigslist, I was looking for the property all the time. And so when I bought my first duplex back in the United States and the duplex for anyone who doesn’t know, it’s basically a house that split in half, and their two families living within the the house, it’s kind of like a twin on either side. So I bought the property. And but then once I was thousands of miles away, when there were problems with the with the with the residents that were living there, I didn’t actually have the right team in place. So I was running into challenges, right, because I went to buy a property, it was the right price property, what I didn’t have a team and and I realized that I also just picked a place because that’s where I had family living. And it’s not something that I would necessarily recommend to anybody, especially if you’re looking to build a portfolio. And I wasn’t the one thing that didn’t know also is that I was really clear on the type of properties that I wanted, like I wanted cash flowing properties. So one of the things that I’m helping people to understand is really do the opposite of what I did help people to get very clear on what it is that they’re looking for meaning are they looking forward to something that’s creating very simple cash flow every month, are they looking for something that’s going to create big piles of money because they’re buying a property at a low price and selling it at a high price. And then once they’re clear on that, then help them point them in the right direction for the type of location that is going to get them the the objective that they want either cash flow or big piles of money. And then afterwards is making sure that the right team is in place in that specific location or city. Because once you have those first three elements, it really doesn’t matter. If you buy property a which is a duplex or property z, which is a 50 unit apartment building. As long as the team is in place, it’s in the right location, and it’s matches what your objectives are. So it notes maybe a long winded answer. But I used to start exactly that places. How do I go find the property in I realized, if you’re doing something about if you want to build a portfolio, you should probably start with what is it that you want, as an investor and find the right location, get the right team in place, and then the properties take care of themselves.
David Ralph [17:12]
Basically, you look at the target and then work backwards, you join up the dots from what you want to achieve to how you’re going to get it.
Billy Keels [17:21]
That’s exactly it. David, I’m good.
David Ralph [17:23]
I’m good. I’ve saved myself thousands on your tuition now.
Unknown Speaker [17:28]
Love it, love it spot on.
David Ralph [17:30]
So where are you doing this from? You are in Spain. But how have you arranged a team? Because I think a lot of people go Oh my God, that’s extra expense. You know, how am I going to get this off the ground? If it’s just me, it’s a side hustle. Is it really expensive to do it from where you are? Are you not better to be where you should be?
Billy Keels [17:53]
Well, I guess it depends on like you said, I mean, it depends on where you. What are your goals, same kind of thing? Are you? Are you happy with your current situation right now? Are you? Are your paper assets performing the way that you want? Are you looking to get into real estate as an asset class? Because you like it? Because it’s real because you think that the returns can be the right type of returns? So you got to be able to answer those questions. First, I think for anybody, and then as it relates to me in terms of where I am investing today, I started out in New Jersey in the state of New Jersey back in the United States. And now I’m really hyper focused on the Charlotte MSA and the MSA is just think of it as the surrounding areas of Charlotte, North Carolina. So but it’s also you haven’t just picked it out of the air, it’s a lot of different criteria went into place in terms of understanding why Charlotte was the right place for us And now for our investors. And we’re just going to double down and continue to look in Charlotte until we get to a critical mass. And then we have a couple of other cities that we will then start to expand into
David Ralph [19:00]
how did you get your team together? Then how are they operating? latest sort of on remote? Do you have to Skype in Do you need to connect with them and direct them from from where you’re living?
Billy Keels [19:11]
Yeah, I mean, there’s a couple different things. One is you got to not be afraid to do the work. So I spent a lot of time on different websites, right? I mean that the internet is such an equalizer nowadays, because we can find so much information and and afterwards, guess what David you can’t be afraid to pick up the phone, and probably make 30 4050, 100 200 calls to start to vet it meaning start to really check out and see if all the stuff that’s on the website matches with what they’re telling you on the phone. And then at a certain point, if it makes sense, and your dream is big enough, you are going to have to come up with some expenses like I get on a plane and I fly back to Charlotte because it’s important for me now to make sure that the team that I’ve talked about or talk to that it actually matches up. And so I do spend time and I get on a plane and I and I go to the United States. And I go to Charlotte and I see the team. And I continue, I talked to the team weekly, I mean, we can use Skype, we can use zoom, we can use all of these different technologies that are really free of charge more or less. And it’s a way to start the relationship, build a relationship. And at a certain point, if the relationship makes enough sense, you’re going to you know, have another expense and get on a plane and go visit people face to face. And let’s play some
David Ralph [20:25]
words now. And then I’m going to delve back into the the growing process because it is difficult to grow a business to that critical point, as you say, when it starts running away with you. And success is boring. But he’s Oprah.
Oprah Winfrey [20:38]
The way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this stuff. What is the next right move? And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because you know, your life is bigger than that one moment, you know, you’re not defined by what somebody says, is a failure for you. Because failure is just there to point you in a different direction.
David Ralph [21:10]
Now, we’ve all been through that, that that kind of Oh my God, I don’t know what to do. I can’t see the wood for the trees. Have you got total clarity? Now? Can you see where the path is heading? Are you? Are we always in the forest? As our businesses grow and grow? Are we always in that bit where we think, overwhelm? What do I do next, like Oprah says,
Billy Keels [21:30]
so in the beginning was definitely in the woods. And there’s still some point when as an entrepreneur that you are, I think you’re in the woods. But the one thing that I am very crystal clear about is, is the why. And that drives everything that we do, and not only being clear, I mean, it’s one of the things I like to say with with people many times when you have clarity, it gives you power. And that power allows you to do two things that power allows you to number one, decide on what it is that you’re going to do. So in those words, like what is the next step, and most importantly, it gives you the power to act and take that next step. And so although I find myself still sometimes in the woods, because there’s many, many things that I want to be able to do and value want to be our company to be able to bring to the marketplace, I know what the next step is going to be. I don’t necessarily know what the next five steps are going to be. But I know what the next one or two are?
David Ralph [22:29]
And are you excited by that knowledge? Do you look at it and think, right, let’s just get through those steps really quickly, are you a more measured approach.
Billy Keels [22:40]
I’m excited, sometimes it creates a little bit of anxiety, as well. And, and, and, and I’m excited to be able to do it. I also because of the way that I am, there’s always a let’s say a calculated approach to it. I don’t just like to go into things without having any kind of knowledge or study or anything like that. So there’s excitement, some anxiety, and some some calculation that’s also taking place.
David Ralph [23:09]
Okay, so you’re laying in bed with your lovely and don’t worry, this isn’t going to go anywhere until world it’s a family show. Unless, of course you want to tell us But no, that’s a that’s a director’s cut. But you’re laying in bed with your lovely wife, and you’re staring up at the ceiling. And she rolls over and looks at you and says, you know, why aren’t you sleeping? Are you now more awake? Because of the excitement of growing your business more event? Actually? How the hell are we going to do this?
Billy Keels [23:36]
Wow, I think it’s a combination of the two, quite honestly. And the reason I say that is when I when I’m going to bed at night, I usually have had some kind of thought because I’ve been working on the business before going to bed and whether that is handling an issue with the team back in the United States. It’s thinking about what we can be doing from a coupon cash flow perspective to to bring more education and knowledge to the marketplace. I go thinking about that when I go to Tibet. And then usually at some point during the day, I’m thinking well, how the heck are we going to actually do what I thought about before and who who is going to be able to help us to put those thoughts into into play. So it’s a combination of the two David
David Ralph [24:20]
is I find it very difficult to sleep now I’m I’m really excited about everything that’s going on behind the scenes of join up dots and I literally wake up with the Tweety birds in the morning. And as soon as I open my eyes, I’m thinking, Okay, I can do this, I’m gonna go do that. It’s, I’ve been aware believe that I actually haven’t got a life as such away from join up dots because I bloody love doing it. And it’s a bit of an issue. I’ve got to find something else in my life. But I love as much as doing this. And when I started, I thought that was the utopia. If you have something that you never have, you know, if you love so much you never work again. I think actually, you need something different as well. You need to be able to separate yourself from this fascination of actually the business that you’re building. How do you do that? How do you actually separate yourself and not be working overtime just because you’re loving doing it.
Billy Keels [25:18]
So this is where my wife comes into play in our two children are six and eight. So they forced me to recognize that, hey, Daddy, Hubby, there are more important things in life. So I get that I have that advantage where they and the kids are still small that it’s important for us to get away and do things like this weekend, we’re going to be going skiing, that’s something that we’ve committed as a family that we’re going to ski but it’s something I didn’t do as a kid and my and I would look at my two kids after three seasons of skiing. I mean, they’re awesome. So they helped me to keep that break. But I share that, that same kind of passion with the day because I you know, I wake up at quarter to five in the morning and I’m meditating for 10 minutes and then afterwards three, three days a week usually, I’m out running because I just kind of want to get clear my head and I’m usually listen to podcasts. And and that’s how we came across one another, by the way. And And then from there, it’s just that’s the most natural break, for me is the family. Really? If not, it’s constantly going through my mind. I’m thinking about what I can be doing. How can be doing and this keep in mind is a side hustle.
David Ralph [26:28]
Yeah, yeah. Which is the thing is, and so how do you balance your actual job? Because of course, at the moment, we’ve been talking about it, almost like it’s your whole life. But this is you know, will be your whole life. But it’s on that that balance where you’ve got to do the work for the man and yourself, how are you doing that.
Billy Keels [26:45]
So the so the easiest way that I do the break is by getting up at the time that I was telling you about before. So I get up at five, quarter to five, get my exercise, get my meditation, and then that’s the early mornings, if I’m not going to catch a flight, let’s say I’ll work work until probably 730 in the morning, and I’ll work on keep on on some aspects and keep on. Usually 730 is when my kids start getting up now. And I like to spend time with them in the morning, if when I can, I can take them to school. And then at that point, it is basically my day job. And I don’t stop, I don’t focus on other things until the evening. And that’s usually after dinner and sometime around 10 o’clock in the evening. But then from 10 until two then I can actually not done until two but 10 until whatever time, I will then focus back on keep on and getting things done. or creating new ideas.
David Ralph [27:37]
I went through that city stage of getting up at the crack of dawn and working and being working right until you know midnight and then literally burning myself out. And now I literally will work from nine o’clock when the kids go to school. And I’ll be finished by three o’clock. So my kids being I don’t work anymore. And I just sort of float around the banner. But I just found it was how much better to go, right? I’ve got this time, get your head down and do it more than just going when I’ve got all the time in the world. I can just let it sort of spread out. Have you found that? Have you found that sometimes the work spreads out because you’ve got the time where if you set a stopped clock or whatever, you can compress it into a real bite sized piece of focus?
Billy Keels [28:22]
Well, I found I found I’ve tried things like Paul Maduro technique. I don’t know if you’re familiar with that. But when he was he never time. Yeah, perfect. So yeah, so and when I do things, according to the Maduro technique, I it’s like, wow, I just did all this stuff. And all I did was focused 25 minutes times four, and then take a 20 minute break and do it again. I’m like, wow, that was amazing. And it’s much easier to use, for instance, for Maduro. If I am focused on the coupon stuff. During the day, I have a much bigger challenge because I’m working in corporate sales. And a lot of times I don’t necessarily know where I’m going to be traveling the next day. And if I find out I’m going to be traveling, it basically will break up the day. So I’ve got to find the right balance during the day, it’s more of a challenge because of the type of role I’m in. But when I apply things like Paul Maduro to keep on I can, that’s one of the reasons I can get so much done in my own time. Because, well, I can use my time the way that I want to use it.
David Ralph [29:19]
So let’s just expand on that for the people out there. I think most of us come from corporate life where we’re sort of nine o’clock in the morning, we don’t leave till five. And we just allow the work to spread. Because we’ve got, we’ve got to be there for that time anyway, just sort of do what we need to do. Now what you can do, you can basically set a stopwatch, and you work for 15 minute periods, or 25 minute periods, and then have a break, recharge yourself, get your head back, and you come back into it. And then you walk away. Now what I do I do that for tasks. My research for the guests and my introductions that I write all myself, I now do that in no more than two hours or a whole day’s recording. Just setting myself 20 minutes, having a little break, come back for 20 minutes. And I find that is the best way of doing it. Because otherwise you go Oh, I do it tomorrow, I come back end up as age. With this side hustle. Let’s get back on to keep on because I know it’s your your passion. And I know so many people out there, what was the first thing you did when to start actually getting it off the ground? From that secret little thing that you do in your bedroom, to actually being a business that you’re proud to share with people? What was the first kind of thing that really took it from secret zone into public zone?
Billy Keels [30:35]
Well, I don’t know if this is happened to you as well David but one of the things because keep on it started with me just wanting to I guess got tired of the stock market, because I did all the right things. And I invested in all the plans that they told me and I bought the paper assets. And when the market went crashed in 2000 that was upon the first hit and it crashed again in 2008. I just got kind of tired of it. And so then that’s what really drove me was out of this, I guess pain of continuing to not have any control that it pushed me to the to real estate. And when I bought that first duplex, I was you know, I’ve told friends here in Spain what I was going to be doing and out that I was crazy, like, What do you want? Why don’t you just buy a place here. And there were a bunch of reasons that I didn’t buy it here in Spain. And when I actually made the purchase, then I would talk to my friends about it. And when I talked to more friends about it, they would ask me more questions. And I was just happy to share and so I’d share with them. And this is what I was doing. And I would share, you know, numbers at the time and this and that. And it wasn’t until actually a friend of mine asked, hey, would How about I invest with you? And I thought, are you crazy? You’re not investing with me. Number one, I don’t need your money. And number two, I’m definitely not going to mix money and friendship. And and that was kind of one conversation. And then a couple months later is probably three or four months later, a different print in a different city kind of explaining in the same kind of thing. Hey, would you be interested in having me I’d like to invest with you and I got same kind of question response, Are you nuts? I don’t need your money. And number two, I don’t want to mix friendships and money because that’s what I’d always been told. And then probably six, another six months from the first time different friend said a very similar thing. And I thought, Wait a minute, are you missing something here? Because obviously these guys see something that you don’t, because I was just thinking about me, me, me, me me. And keep on it really spurred because I was getting the same questions asked over and over and over both in the United States and in here in Spain. And then with friends ever living in Italy and Chile and all this kind of stuff. Because I guess I was talking about it more similar to the passion that you were talking about before day, because I just I really was liking it. And I was talking about it. And one thing led to the next and I realized, you know what, I’m answering the same question over and over, over and over, over and over. And I’m learning this stuff. So Mike, why don’t I go ahead and end and use a platform and start to share that. And so that was kind of that was the genesis of, of keep on because it was about one Rick having friends around me recognize that there was an an opportunity for me to help them. And from an investment perspective. And number two, being able to contribute and help educate other people around this new asset class of real estate that I was in loving or and loving so much, I can start to share my knowledge with other people. So that was the genesis that’s kind of where it all started.
David Ralph [33:32]
It’s amazing hearing that because literally every single person, me included go through that. That secret scribble of not wanting to really put ourselves out there because we don’t quite believe in ourselves. Now I say to people, you know, I’m a podcasting master. I absolutely say that what I do, in join up dots how I do it, I haven’t come across anybody that does it in the same kind of way as me. But it’s taken me Take me nearly 1000 years besides to be happy to say that and you know, live on a recording, I am a podcasting master. That is that once again, does that come with success? Or does that come with belief? Does the belief come with the success? Or do you get the success with the belief as you move through those those areas,
Billy Keels [34:18]
I’ve definitely become much more confident and believing in myself a lot more than I was in the in the beginning. So but in the beginning, there’s no success. So I had to believe that it was working. And then I guess it was from me sharing what I was experiencing and getting feedback from other people that I started to realize that wow, what i’m not i’m not just believing in it. Other people are asking me questions, I’m able to respond to their, to their questions to their concerns. And so I started feeling much better, and I guess much more successful about it. So but I think the belief was the that I could do it actually started it. And it was the feedback from the environment that that has helped me to realize that I’m very good at what I do. And our company is excellent in terms of being able to add value to other people. Are there things that I would like for us to improve and that we will improve on? Absolutely. But that’s the like you talked about before? Those are the things that kind of keep me up at night, it’s how do we make things even better and better and better and better? But I would say it starts with belief, and then moves into success and it becomes a loop from that point.
David Ralph [35:27]
Was it fake it till you make it at the beginning? Did you literally have to convince yourself that you could do this?
Billy Keels [35:36]
I think I was just so crazy to even think about investing long distance that I guess I kind of believed it from the beginning. Because if not, I mean most people that I talked to in the beginning David they always like why in the world that is just crazy. Why would you possibly ever do that? Like that is the riskiest thing on earth. And I guess I never recognize it as risky. I just saw the opportunity. And it wasn’t until things don’t go right all the time that you realize, Oh, I actually need to I need to learn how to get things fixed as well. It’s not just about believing it or trying it, you got to make it actually happen and get done.
David Ralph [36:12]
So we’ve keep on how does somebody get involved in this by listening to this show, and they’re thinking to themselves, I would like to invest in real estate, but I don’t know anything about it. Dude, I have to put in thousands and thousands? Or can they come with a very small amount of money? How do they actually put that first book into the coupon? Cash Flow? university or whatever it is?
Billy Keels [36:35]
Yeah. So I guess the thing is, keep on cash flow itself is really just about going out and educate like, I mean, if you go to the website, it’s really funny people ask me, they’re like, well, what are you selling? I’m like, Well, I’m not really selling anything I want to be able to do is help you get educated because I wish someone would have done that. For me, of course, people can go there. And then we wrote a book in the past, and you can leave your email address and start to build a relationship with people because coupon is not necessarily for everyone. And it is a matter of being able to number one, see if Am I able to provide you or me and my team? Are we able to provide you value in the way that you let us know as well? Are you there? Are you are you responding as a part of the community? Are you consuming the content? Meaning, are you looking at the free videos that are there on YouTube or are reading the weekly blogs that that are out there. And then at that point, if it makes sense for you, there are a number of different ways that you can get in touch with me. We can get on the phone we can speak, we can see if it makes sense. I mean, I speak with people all the time. And they think about it and they like what we’re doing. But investing in assets that are long distance just don’t make sense for them. So I’m happy to have them as part of the community. They’re asking, they’re learning. And then they’ll try things back in the UK, for instance, or in France, or in our here in Spain. So it’s really about helping educate people, and then afterwards under standing, whether or not it would make sense for that person. So it’s not necessarily do they have a little bit of capital or a lot of capital. It’s really for us about seeing if it’s the right fit.
David Ralph [38:12]
Yeah, it makes perfect sense. And I just want to emphasize this to the listeners, what Billy’s doing bat is brilliant, because I call it the nurture zone. But he is not trying to just sell. He’s out there providing value, value value, and somebody might come across to his website 30 times over three years, but then they become the customer because they finally think it’s the right time and they reach out. And it’s a great business model. I think that’s why I think podcasting works so well. Because you record you put yourself into it, people listen to you, they make a decision on you. And then at some time, they might come across and connect with you and become a customer. It’s really important to nurture those relationships, instead of just going every single person that lands on this website I’ve got to make money from because it becomes a bit cheesy and spammy. Do you think Billy
Billy Keels [39:03]
Yeah, you know, I completely agree with you, David, it’s and you know, I give up Share this story, because it because it is more about the right fit one in one of the things I guess having a side hustle. It’s about making sure that I don’t want to leave, it’s something that I’m doing during the day to go to something that I don’t like in the evening, like I want to one of the reasons that the investors that are working with us is because there are people that genuinely have taken time to get on the phone with me, they’ve taken time to understand more about me my philosophy, I understand a lot more about them, why they would want to potentially look at the this as as an investment vehicle to help them get to their dreams. And so there’s a lot of upfront time that happens in because it’s a side hustle, I want to make sure that as I’m building another business, that it’s a business that I enjoy going to and having working with people that are helping me on the marketing side as well as our investors day by day. There was a there was a time it was about a year and a half ago. Well, there was an investor that was introduced to me through someone else. And normally that’s a good referral. But they were interested in investing some 250,000 euros in one of our projects. And the but it wasn’t a right fit. like David it didn’t make sense. The fit wasn’t right. And so I let that person know, hey, listen, I’m really, I’m happy that you like what we’re doing and that this could potentially be an avenue for you. However, I don’t think it’s the right time for us to move forward together.
David Ralph [40:30]
And why didn’t you be a jumping in? Why did you look at that money and think now it’s not the right time?
Billy Keels [40:34]
Well, it wasn’t wasn’t necessarily the money, it was the it was the fit, because the person wanted to tell me how to run our business. And in and that would be okay. But the person had no experience in real estate in team building, in long distance investing. And so there was not really a foundation, the conversation that we were having. And because of that, I just thought, you know what, I was really, really tempted David but it was like I look back on it now a year and a half later. And it’s made me a much stronger investor, because I know what we’re doing is working. And sometimes you have to tell people that it’s just not a right fit. You know, we I think people should probably do that more and more every day, when you have customers that aren’t the right customers or you have prospects that you know, if you make that sale, they’re probably not going to be the right fit later on, just to be able to to make the decision up front and save yourself a lot of headaches later on.
David Ralph [41:37]
I agree with that. When I was growing join up dots it was several times when I almost had a business partner. And for different reasons it didn’t work out. And I look back on it. And I think once again, it was just that I didn’t quite believe in myself at that time. So that I felt like I needed some kind of support, and it would make it easier going forward. Now I would say Billy, no one, no one is going to a business partner of join up dots it’s my shooting match all the way through. And I don’t want that to sound arrogant or cocky in any way. I just know, I know this business better than anybody. I know what makes join up dots what it is, I know why people are coming to us getting somebody else in, it can become confusing somehow. And I wouldn’t like to dilute the clarity that I’ve got by swirling up that pole and this segment comes up just by somebody else jumping into that pole with me.
Billy Keels [42:27]
Yeah, I am with you, man. I understand you completely. Erica, we’re gonna be business partners.
David Ralph [42:35]
I’ll just shot myself in the foot and I’ve just signed you up, you’re going to be the join up dots sidekick. That’s what I’m not going to give you top billing billing. I’m not giving you top billing, but you’ll be in there.
Billy Keels [42:46]
You can keep the top billing. That’s
David Ralph [42:47]
right, let me go we’re gonna do that you’re better looking than me anyway. So be good to have you on the promotional material. Well, let’s play some words now. And these are we play him every single day on the show, we’re going to hear them again Steve Jobs
Steve Jobs [43:00]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [43:34]
I always ask this question, but I’m going to ask it again. Does it make a difference? Is he absolutely right on that?
Billy Keels [43:43]
You know, I think
the simple answer is yes. I think he is right.
David Ralph [43:50]
I was really simple. That was I was spending an hour with you so far. Sir. I wasn’t expecting just two words.
Billy Keels [43:58]
No, I mean that because I think that one simple enough. I mean, he is he is right. I mean, there are things that you can look back and me you know, you think well, if I was always worried about things moving forward, and then then then I would probably not do a lot of things right always wait and now I even look back on my life and things of that the dots have connected but based on the actions that that I’ve taken sometimes it was following my heart and what was supposed to do and sometimes it was well, yeah, I guess when I think about the following the heart, it’s just that. That’s that’s Yeah, I mean, it’s a simple yes, I don’t I’ve heard him say that so many times before. And I guess I’m always thinking other things, but it’s simple. Yes.
David Ralph [44:39]
And then what would you change any of your dots looking back over it?
Billy Keels [44:46]
I guess the only dots that I would change. Maybe I would have started I would have started this and keep on things sooner. But because cuz i mean i i’m in a happy place with with my life. And it hasn’t been an easy life at all David but I guess all of the different decisions that I’ve made, or decisions that were made for me as as a younger as a younger man or child, they’ve gotten me to where I am today. And I’m I mean, I’m really happy with with where I am. The only thing I guess would have would have changed is if if something would have happened. with with with my finances earlier a bad thing. I guess I would have started thinking about new alternatives before. That’s really the only thing I think I will change everything else. I’m very happy with man.
David Ralph [45:41]
Did you think though because i i think that you can’t start earlier, by the time that you start it the dots join up to that point where technology is bad for you. Your knowledge is bad competencies there. It’s wrong. I couldn’t have started join up dots early event started it absolutely know that that, you know, it’s so much easier to create our podcast now. 1520 years ago, I couldn’t have done it. I didn’t have enough knowledge about entrepreneurship to be able to speak about. So I always think that you can’t start earlier. But that’s my my point of view on it.
Billy Keels [46:17]
Yeah, no, I guess that’s why I kind of struggle with I guess, because it would have been an external circumstance that would happen to my stock portfolio. If that if that would have happened earlier. Maybe it would have made me think but no, I mean, in general. This the reasons that I am where I am right now, maybe if I was 10 years younger, I wouldn’t be as driven to own my own time because I would still just be in, in the whole, like, I’m going to keep climbing the corporate ladder. And this is the most important thing and the best thing and I wasn’t married and didn’t have kids. And but no man, I mean, I’m happy with where I am. And in that regards. Guess I’m just like you in that regard, because I am where I am because of the decisions I’ve made and the things that have happened in my life.
David Ralph [46:57]
And has had two kids has that changed? Why you sort of focusing on business and life?
Billy Keels [47:03]
It’s made me much more aware David because I know that it’s not just literally about me anymore. It makes me aware of what am I saying? How am I saying it, because I’ve got two little men that are watching me all the time, even when I don’t think that they’re watching me. And that’s a lot of responsibility. And I think about my parents in the way that my parents spent so much time, energy and love with us with me and my brother and sister and it’s helped us to be where we are today I have a great memory of, of my my parents.
I mean, my parents are still around, of course and my step mom.
But that’s the responsibility. You know, I want to have I want my kids to have as good of a feeling about me as I have about my parents. And so that’s a new responsibility that that they have made me much more aware of so So yeah,
David Ralph [47:55]
I will do Billy I tell you what I did to myself, I would I would adoptee myself and take your family holidays. I think you’ve got you got your heart in the right place, and you’re doing things in a great way. Well, just before we send you back in time on the Sermon on the mic to bring this show to an end. How do people actually do the first step? But did I connect with you? Do they read your blog? How would you like people to actually start thinking about coupon cash flow as an option for them? It David
Billy Keels [48:27]
so I always like to give people I like to give people their options and their three different ways that I like to at least allow people to understand more about coupon I mean, one of the things they can go to our website, of course, keep on cash flow.com that’s ke p o in cash flow.com. That’s where people who just really want to look around, if there’s someone that would like to be much more proactive and reach out, they can reach out to me at bit. ly forward slash speak with Billy that’s Bitly for slash speak with Billy. And if anyone there’s the book that we talked to in the past, they can find it on the website, or they can go to grow your money, the smart way.com. So depending on your folder and how much you want to reach out or, or just the ground, those are the three options that I would say the best way.
David Ralph [49:12]
And we of course want to have all those links on the show notes anyway. Well, this is the part of the show that we’ve been building up to that we call the Sermon on the mic, when we’re going to send you back in time to have a one on one with the young Billy. And if you could go back in time and speak to him. What age Billy, would you choose him? What advice would you give him? Well, we’re going to find out because we’re going to play the fame. And when it fades, you’re up. This is the Sermon on the mic. We go
Unknown Speaker [49:42]
with the best.
Billy Keels [49:58]
So Billy, listen, I wanted to talk to you about a couple of things, I guess I’m going to check in with you at a couple different points in your life. But since you’re one year, year old, now, I guess one of the things I’m going to tell you and I know you’re just born here in Columbus, Ohio, and pretty soon, you’re going to be getting ready to make your first move. And what I would say is be open to traveling and adapting yourself to the environment. Because it’s going to allow you to probably feel uncomfortable at times. But at the same time, you’re going to gain some skills and learning how to how to live and be uncomfortable. And when you’re able to adapt and feel uncomfortable and get comfortable with feeling uncomfortable, it’s gonna, it’s gonna make you a little bit stronger. So, you know, let me I’m gonna check in with you when you’re when you’re 17 and kind of see how things are going. Oh, Billy, I can see that you’re 17 now, you’ve lived through your parents getting divorced, you’ve come up with a great relationship with the brother and sister and I see you’ve kept traveling. And I’m sure that you’ve gone to Ohio and to Colorado and to Texas and an estate meeting lots of people and you seem to be doing okay with feeling uncomfortable. So I’ll check in with you one last time at 27. and kind of see what what life is about. And so I guess now Billy at 27 this is Wow, you you lived in and worked throughout some 58 different countries, you’ve met thousands of people. And it seems like you really haven’t stopped traveling or adapting. And look, you’re going to probably come up to a certain point in your life, where you’re going to want to take a one year sabbatical. And I guess what I would say is really if you decide to do that one year sabbatical, there’s probably a lot waiting for you. But just remember what I told you when you are one, don’t be afraid to travel. And don’t be afraid to adapt and learn new things. If you do that. I haven’t feeling that aside from the 80 countries in the five languages that are probably waiting for you. You’re going to really be able to help a lot of other people get to their dreams as well.
David Ralph [51:59]
Oh, great. And that’s the first time we’ve had three Billy’s all in one go. It was like it was like, it was like a boy band or Billy’s It was amazing. It was amazing. Well, Billy, thank you so much for spending time with us today joining those dots. And please come back again when you’ve got more dots to join up. Because I do believe that by joining up the dots, and connecting our past is the best way to build our futures. Billy, thank you so much.
Billy Keels [52:22]
Thank you so much, David. It’s been a real pleasure.
David Ralph [52:26]
Billy Keels now, this is live today. We actually recorded this yesterday on the first day. And I liked him so much. I wanted to share it with you and push it out to the world. So he started a side hustle. And as you can hear, he’s still doing his corporate gig, but he’s doing that as well. You find time you find passion, you squeeze things in that you didn’t have before you let things go you don’t watch as much Netflix you don’t watch as much. Or have a few beers with your mates after work. You find the time to do it. And little by little it gets to a point when that side hustle, become something world dominating. And you can do that I’ve done it but he’s doing it every single person out there. You just have to start you keep it up and go for it. God You know, I say that this every episode of join up dots but that’s the way it works. Until next time, thank you so much for being here. Really appreciate it. And we’ll see you again. Cheers. Bye bye. Yeah, hello, this is David Ralph the host of join up dots and I’m going to be showing you behind the scenes of join up dots Now why am I going to do that? Well, if you’ve got a business or if you haven’t got a business, but you want to start one, there is no better way than connecting with people in such an intimate way. We’re having a podcast. And if you want to jump over to podcasters mastery.com. We are running free training sessions to show you the three easy steps where you can convert any business into a multiple six figure business and beyond exactly the same way as we have done. I’m going to be hosting it. I’m going to be showing you everything about join up dots how we’ve taken from where we have to where we are now. And basically you can do exactly the same you can just follow those steps and be global dominating or at least make a very nice income. So jump over to podcasters mastery.com. And hopefully we will see you soon. Look forward to it. Cheers. Bye bye.