Brian Keith Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Brian Keith
Brian Keith is todays guest joining us on the Steve Jobs inspired Join Up Dots podcast interview.
He is a man who started in business at quite a tender age.
Yes, at the age of five, Brian was already on the look out for money making activities, when he negotiated with his mother a salary to lick the stamps for her flyers.
I’m not sure that I would have been so keen to do that, but hey as he says “$0.01 per 2 stamps- that’s a lot of money when you are five years old.”
But of course you cant just lick stamps for a living, but funnily enough the power of his mouth is what has taken him to where he is today.
He was always fascinated by speakers, and those that would get up and say profound things, or simply just to help people improve their lot
And growing up Brian Keith had a lot of professional speakers stay over at house as guests of his parents, and was given a first hand look at what it takes to work within the speaking profession.
And how his internet marketing consultancy “Red Beard Consulting” is helping those very same people who inspired him as a child with their marketing challenges.
Well let’s bring onto the show to start joining up dots, as we discuss the words of Steve Jobs with the one and only Brian Keith.
During the show we discussed such weighty topics with Brian Keith such as:
How he battled Welshman with swords and shields whilst at University!
How you should find two things that seem weird, and then put them together to see what works!
How you have to have faith in yourself and create your own path!
How the “Dip” in creating a business is absolutely normal, but stops so many people in their tracks!
Fear does not kill you, but can only stop you from achieving your true greatness!
How To Connect With Brian Keith
If you were inspired by the conversation with Brian Keith, then why not check out other motivational and fun conversations with One Year No Beer, Jessica Cox, JD Bloodstone and the amazing Dr Joe Vitale .
Every other episode to enjoy and consume can be found at Join Up Dots Podcast Archives
Audio Transcription Of Brian Keith Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David, Ralph.
David Ralph [0:26]
Good morning, everybody. Yes, it is David Ralph, would you have expected anyone else now of course you wouldn’t. It’s me every day, seven days a week. The voice that gets you out of bed, inspires you, motivate you and gets you ready for a kick ass life. And I have got a great guest today. He’s somebody that I’ve been wanting to have on the show for a long time, just because of the picture that he sends out. And I was just chatting to him beforehand. It’s a very enigmatic, kind of almost dangerous piercing eyes with a snowy mountain behind. So I’m going to ask him how that came about and why that is the picture that he sends away because I’ve been talking to him. He doesn’t seem like that image at all. He’s a light hearted banter for individual. And you’ll see what I mean when we start talking. But let me introduce you to him. First of all, he is somebody who started in business at quite a tender age. At the age of five, he was already on the lookout for money making activities when he negotiated with his mother, a salary to lick for stamps for her flyers. Really now I’m not sure that I would have been so keen to do that. But he is he says a cent per two stamps. That’s a lot of money when you were five years old, a five year old. But of course you can’t just look Spencer living. But funnily enough, the power of his mouth is what has taken him to where he is today. He was always fascinated by speakers and bows that would get up and say profound things or simply just to help people improve their lot. And growing up, we had a lot of professional speakers stay over at his house as guests of his parents. And he was given a first hand look at what it takes to work within the speaking profession. And now he has an internet marketing consultancy, red beard consultancy, and he’s helping those very same people who inspired him as a child with their marketing challenges. So let’s bring on the show as we start Join Up Dots with the one and only Mr. Brian Keith. How are you today, Brian?
Brian Keith [2:25]
I am lovely. It is sunny over here in Seattle, Washington, which is a blessing this time of year. And it’s just a beautiful day. And I’m also really digging your accent. I used to live in the UK for a year didn’t tell you this part did I and I used to live go to school over at in Swansea at the university there. And so your different mannerisms and your tones of speech take me back to a decade ago at a time just being in uni and having a lovely time over on that side of the water.
David Ralph [2:52]
So when you was in Swansea in the, it’s been rainy Swansea. He isn’t it Swansea’s in Wales if a hit but he’s doesn’t know.
Brian Keith [3:02]
Right? You may not know. Yeah, Swansea is like Washington except even more mild, in which the sun is not all that sunny. And the cold is not all that cold. And the rain is not all that rainy. And it’s just a very mild place, but also has the gallery peninsula. Utterly gorgeous. And there’s some has you can walk on the peninsula, late at night and into the wee hours as a uni student and just have total solitude emits waves crashing on the beach and just incredible beauty.
David Ralph [3:30]
You’re making it sound better than it is Brian.
Brian Keith [3:35]
Hey, for me a decade ago, it was fantastic. I’m not saying that for you. If you went there now you wouldn’t say, Oh, look, there’s some rocks and an ocean and no Jobs. But at the time, it seemed fantastic.
David Ralph [3:46]
I have an image of beaches that are is basically linked to Baywatch. That’s what I want from the beach. I want beautiful people running along. bounding up and down, body parts wobbling. That’s what I want. And you’re not going to see that in Swan z.
Brian Keith [4:03]
But I visited California as I have family down there throughout my life. And so I grew up with Baywatch being relatively normal, where we go jump in the water which you can actually jump in because you would not freeze and die immediately. But it was always hot. And I’m really really pale so I have to hide from the sun were huge hats, turbans, sunblock, all kinds of grossness. in Swansea, I can go to the beach and not wear sunblock, which was one of my heritage of Scottish heritage is a pretty cool thing.
David Ralph [4:29]
This episode is sponsored by the Welsh Tourist Board.
Brian Keith [4:35]
It was it was a great time so consider consider it a sophomore in college second year in college. Okay, did my freshman year over at Washington State University in Washington State, and then was 18 then go over to Swansea 19 now, and you may know that over in the US the drinking age is 21 which means that people who are drinking under 21 are typically drinking very bad alcohol in not amazing places. They’re just drinking someone’s head or something else. And so never really drank it all. And that was part of the marching band. So that was an accomplishment to be that. That awkward, let’s say and then it get to Swansea and and the first week they have the freshers fair, which is sort of a club fair for the new students. And there’s this huge guy named Paul, and he’s in chain now and and he’s huge. And I’m a pretty tall guy. He’s huge and huge shoulders and he says, boy, do you want to fight people? And I looked up at him? And I say yes. And he says, meet the girl with the shield in the round on the steps at two. And I did and then that was my first day fighting with the granny Gower a sword fighting group in Swansea where they’re doing Dark Age reenactment metal weapons, no armour sort of dangerous. Almost Lawson i doing that. But great fun. And with these people I learned the really one of the greatest exports you Brits have, which is a good healthy drinking culture where we go down to the pub, after we have our fighting or at other times and just go have a pint and share food and laughter and it was amazing and wonderful.
David Ralph [5:57]
And you have got the most perfect bid to be fighting somebody at don’t, haven’t you, you come into friendly Viking.
Brian Keith [6:09]
Well, this is the very professional, this is the clean cut. There’s pictures all to send you in later of me when I was over in Swansea and in my beard have been going for a year and I had an axe in my hand. And that was even better. I was once walking through York at the Battle of York and at the Viking festival. And there’s a couple hundred fighters and we were all in our period garb. So we’ll watch will clothing leather shoes, but I was too poor to have leather shoes, which was somewhat authentic. And so I was walking through town with the horn and with a with a dagger around my waist and a big old spear. And this one little kid had to be four or five, he sees me pass into my theatre black from the mud and from the cold. And he says to his mom, only mom, he’s got no shoes on. Which is correct. Everyone else had shoes except for me. I didn’t mind cuz I cannot feel my feet anyway. So it’s okay.
David Ralph [6:52]
I love the accents.
Brian Keith [6:57]
Well, that’s that’s, that’s the accent that actually heard, as I remember it. And as I’ve told the storey over 10 years. So someday back to New York, and I’ll hear the fact that no one sounds like that. But in my head, that’s exactly what people in New York sound like. And believe me people in your sound adjust line. But if anyone wants to go through wells and wants to go through Northern England, that is exactly how they speak. Perfect. I actually got so acclimatised to living over there that I was I spent a school year in Swansea, right. And then in the January, some students came over from from America, new Americans. And I didn’t hear Americans at all sort of gross. And the Americans got then I was having breakfast. I was trying to be open minded. So I sat down with Americans in the dining hall. And they were so loud. And they were so rude and crass. And they swore a lot and they weren’t cultured at all. And I was just pretty quiet as being quiet. I sort of embarrassed like, wow, we’re jerks. This is stupid. And this is back in the three to four. So the time when folks were not as American, they always said, Well, what do you think? What do you think of the war? That was what they asked about half the time doesn’t matter? How’s it going? They say, Well, how do you think the war but but so I was there in January, this dining table. And I talked a little bit with them. And one of them says to me, they looked at me and they say, Are you from around here? And I think they’re joking. No, these Americans were actually so close even though they’re the ones who left the country vernacular cases semester, four months to go and study somewhere else. They still thought I was from Swansea. They couldn’t tell
David Ralph [8:23]
where they are their brains. I’m trying to work out
Brian Keith [8:27]
No, no, my accent. my accent changed dramatically. I was over there. My girlfriend came to visit for a week when I was over there. And my friends tell me that my accent changed when she showed up. New accent. Totally American. She leaves back to being more or less a bastardised Welsh accent. A bastardised British accent. My parents came to visit me later, apparently, again, they show up my accent changes immediately, my rate of speech speeds up everything changes just by the people I’m around and talking with.
David Ralph [8:55]
Do you realise you would be the perfect spy, Brian Keith?
Brian Keith [9:00]
Except for the aforementioned red beard? And I also Yeah, I could be you should tell the the authorities that I guess I don’t know. I think I enjoy marketing more. Actually. It’s more. It’s more than independence thing. I have a lot of family in the military, and I’m proud of their service. But I also look at the leader of the political leadership and having to follow what someone else says you need to do. And so while I value having the strong national defence, and I value honest people of integrity being in there, I don’t think I would follow orders, right? Well, what if you decide that your particular mission you’re being sent on is not moral? And then what do you do? Do you say no, well, no, you you sort of serve so I’m not sure the whole spy things for me.
David Ralph [9:42]
What about a double spy, a sort of secret agent that plays both sides against each other? I,
Brian Keith [9:48]
I think I prefer to be a pretend warrior rather than a real warrior. I actually do the sword fighting thing is I started in Britain a decade ago. And I got the name Barbara Goff, which means red beard and Welsh. And I’m now actually sword fighter in the States. And I thought all around this country, metal armour wouldn’t weapons this time around big big helmets. I didn’t try to one of those my eye again. And I, I’ve been sort of it all over the place now. But that’s, that’s a game. And we all know that it’s a game. So that’s a lot more fun.
David Ralph [10:16]
Let’s get into the sort of real fun of life. Because you it’s quite evident. You’re a talker. You love to talk, don’t you? And was that always a natural? Yes, yeah. But was that a natural talent? Or was that well, that has been developed over the years.
Brian Keith [10:32]
There, there’s talent, and then there’s inclination, people will tell you that I’ve been a jabber mouth my entire life, knowing or giving the, let’s call it the seasoning, or the tempering, to make that into something useful. Instead of just noise. That’s not as easy. I recall my dad on the dinner table when I was a wee one. And he would comment that I would just fill up space, as in vocal space, that didn’t have the judgement, to only speak when I was actually relevant. And so it’s really, it’s been a long time to actually get to a place where I say things for the most part that actually are important. I remember I read a storey A while ago, this is by while I mean 15 or 20 years ago. And it was the idea that if you don’t talk people think you’re smarter than you actually are. And there’s also some quote, by Emerson to throw or maybe Oscar Wilde, better to remain silent and be called a fool, then open one’s mouth and remove all doubt. And so I was over in Britain again. And I didn’t talk once I went to some party or something. And this didn’t say anything. And shortly thereafter, one of the people there said, well, let’s have skim, he knows what’s going on. was flabbergasted. I hadn’t said hardly anything. But just by not speaking, I was assumed to be an expert. I don’t even recall what the topic was. But they said, Oh, well, this guy knows what’s going on. So figuring out when to speaking or not to speak. That’s tricky. Speaking, just talking a lot. I’ve been great at my entire life, but being good at it and saying things that people actually want to hear and actually value that’s taken me a lot longer to get any good at,
David Ralph [11:56]
I must admit, I’m still trying to learn that knack of winter, say something, if I’m in a social situation, I quite often lack quality control. And my mouth just needs to fill those gaps I I’ve spent my life in board meetings with people who haven’t said a word but two hours, but when they do you go nailed it. That’s why that person was quiet. Because I only said that one thing in the whole thing, where I’m totally different. I just feel like, if there’s a gap in the conversation, it’s my job to feel that. And it doesn’t really matter what I’m feeling it with.
Brian Keith [12:32]
It’s, it’s a meditation, it’s a it’s a practice, I have a one of my clients, now we have a weekly call. And there’s between four and seven of us on the call, and I just stay on mute the entire time. And I occasionally unmute, and I say a sentence or two, and then I go back on mute. And by being by saying very little, and trying to be as accurate and as concise. When I do speak, I try to make sure my words correct my words carry weight, while also not wasting anyone’s time. Well, let’s
David Ralph [12:57]
start connecting the dots of your life because that’s what the show is all about. And although it’s lovely to talk about you fighting drunk, Welshman, it’s not really what I’m aiming for. And I’ll tell you what I’m aiming for Brian, I’m aiming for that moment. But as I call it, that big.in your life that has set you on the path to where you are. And it seems fascinating to me. But you know, in the introduction, I was saying your house was full of speakers. And so you’ve now created an internet marketing consultancy that helps speakers. And when I was writing that introduction, I was thinking this, this is kind of genius, really, because I hadn’t ever considered that people like that the motivational speakers of the world need marketing, but of course they do. So when did that idea first come to you?
Brian Keith [13:49]
That’s a great question. out of college, I worked at an internet marketing agency. And we had a couple of clients of speakers there, but was not my shop was someone else’s business. When I was, let’s see, at the tail end of 2011, my mother said, Hey, I have some database work for you. So did some database work. And I was just sort of finding the time and not really doing anything else with my life, I was just screwing around and having fun, which was fantastic, by the way. And then I ended up working with a couple of our friends and helping them do their businesses better. And so it was really being in the right place at the right time and able to listen to my mother, which is a huge unfair advantage. And listen to her. So you know, there’s these people out there and you have this skill set. And then I got hooked up with a software called Infusionsoft which is the only small all in one sales and marketing platform for small business in the world, which makes it really easy for especially solo entrepreneurs like lot of speakers are or have one staff person to go do all the marketing and sales and everything all in one spot. So we got involved in that. And a lot of speakers use that. And as we’ll do a lot of other people. And so for a couple years now, I’ve really built into that and really got heavily involved in that community, where now I get to help people really help more people you asked about with what the dot was. And I think part of the.is looking at, it’s looking at the idea, I don’t recall where I came across this, but the idea that if you want to have a big impact, whether it’s financially you want to get rich or big spiritual impact, or whatever else, the question is, how many people can you help. So you could, let’s say, mentor, somebody who really needs mentoring, he’s in a decade mentoring them. And that can make a big difference for that one person. But you’ve only helped one person and they’re going to help and that’s good. But it’s not gonna have a huge impact, probably. Whereas if you help somebody who’s helping 1000 people in some way, and you help them help 100 more people by doing marketing for them or something else, then you’ve not had a much larger impact. And so what I try to do is I try to help a lot of people, through my clients by choosing clients who have a wide reach, and who are doing a lot of work. And then also by designing software that has a huge reach has a really big, really big impact on the world. That’s how I try to go make a bigger impact. So where the dots came from, my father was a house builder, general contractor built a number of houses at a time I in charge of his own shop. And so he built a good house a few at a time, I don’t know how many houses he built homes were I imagine it’s in the hundreds. So hundreds of families have really good lodging because he put his attention towards that, right. So he’s helped hundreds of families, and all the people their influence, they influence. My mother. On the other hand, she was a trainer of lenders, so the people who hand out the money, the banks could actually make the loans, she trains them and the managers and that whole team on how to do that better how to make mortgage loans and fewer bad loans. And so through her work, she helped all those individuals and institutions. But she also helped all these businesses get loans. And for the that she helps us businesses do better. And through that she helped a huge number of people. And so my father to this really important work that had a really big impact for these hundreds of families, and all the hundreds that will follow and the houses that he builds. But when the motors company, she helped so many more people. And it’s not the dad didn’t do great work, he was a master to trade. But my mother, she touched so many lives. And then she was also a the National Speakers Association, which is where a lot of these speakers congregate. And she helped a lot of speakers get on their path and start figuring how they could serve other people and help more people. So she’s touched 10s and 10s and 10s of thousands of people, hundreds of thousands of people through her work. And that I think, is really the.so I used to be a goat farmer for a little while. And a voluntary goat farmer. And I was farming goes for helping out with goats for six weeks down in Texas once. And that didn’t actually help people, it helps the goat farmer helps goats. And if the guy would ever sell them for meat or from milk, you know, he’d actually that would help some people. But it’s only helping a few people, you can’t be a goat farmer and help hundreds of thousands of people, you can’t be a serious force for good. It doesn’t matter how virtuous a goat farmer you are, right? You just can’t You can’t farm enough goats for to really matter. You have to do something else, like speak, or sell something important or be a spiritual leader or have this podcast or something else to really reach a lot of people. And so I think that’s been, as I’m now trying to I’m on the show, right? Some kind of thing. Okay, what is actually what is actually the thing that’s been happening, or what’s the what’s the theme. And the theme is get better at helping more people.
David Ralph [18:11]
That is a powerful statement, especially for people who are listening to the show. And they’re looking for their thing that they’re looking for that moment to break free from whatever situation that they’re unhappy with, to create a future that they are happy with. And it’s going to be a harder future while you get it off the ground. But the word is scalable, isn’t it, if you can do something that is ultimately scalable, that is where value comes in. That’s where power comes in. And that ultimately will give you the rewards back.
Brian Keith [18:47]
There’s two ways to scale, you can either do something yourself, or you can go help other people who are doing something that is scalable. In my case, I’m working on both of them. And I’ve also been not working both of them. In the past, I’ve done jobs where I was not really helping many people. And it was not helping them a lot. What I’m doing now I have my software side of the business where I’ve written some software called our score Hulu or score calm. And this is going to make it so that you over in the UK. When you send out emails to your Join Up Dots email, assuming you have one, you have to think well window want to send an email. And I developed some software that lets you figure out, oh, well, I’ll just send it whatever people are already clicking in the email. It’s this really cool technology. But it’s going to help people all over the world do their business a little bit better and get slightly higher open rates. And let’s just the entrepreneurs like that,
David Ralph [19:33]
let’s just stop you there. Because my mind my mind when thinking that’s interesting. So you’re saying that your software will know when somebody is actually in their email inbox. And so instead of you sending it and they are halfway through that the box set of Rocky, they’re actually exactly where you want to be when it comes through.
Brian Keith [19:54]
which eliminates timezone hassles and eliminates behaviour pattern, you can know you can know if i Johnny and your list, you have the analytics going, you can know I’m from Seattle, but you can’t know what personal habits you can’t know. But I want to read my Join Up Dots, emails at 7am or 10pm. But I probably have a pattern, most people have patterns. And our score, listens to the patterns and then send the emails at the appropriate time. So our tagline is send every email at the right time. And it’s going to change the world. And so that’s my that’s the thing that I’m doing that’s directly enabling entrepreneurs, eventually 10s of thousands of them, which will then get hundreds of thousands of people who want to listen to them slightly more value in their lives. And then I’m also doing the working with clients directly where I help one of my clients cash flow diary calm, where they help people study about how to invest more, and how to do better real estate investment. And so helping their team, they’re helping huge numbers of people 10s of thousands of people go to much better, like really take control their lives, get more results for the families live more freely, all kinds of stuff. So I’m doing both the help the people who can scale everyone else. And then also do the scalable thing yourself, which software Israel Fantastic Four, because I can just do it. And now we’re still in the process of getting the first version done. But once it’s done, it’s just there. And then all these people get helped. And I just get to sit there and twiddle my thumbs, actually, I’ll be designing the next thing to help a huge number of people, but they get to do it once and then it goes and expands. It used to be they had to do something like write a book, only really books were the things or music perhaps that could really go and affect a lot of people. But now with software, you can go and write software yourself. And you can go write something that’s going to help out a whole lot of people
David Ralph [21:29]
is you know, as an evergreen concept, isn’t it because we’re not going to get rid of email, email is only going to get worse. You know, I’m in the great scheme of things. I’m just getting this going. And I’ve been blown away by the heat reaction. It was the it was the third show, I started getting emails from from people that I’d never heard of. And I started responding to them quite lengthy responses. Thank you so much. And now it’s like a tsunami coming through to me. And any that can help you retain control of what you need to do. And cut out the noise. Get your words out to bear eyes as soon as possible and at the right time. But, you know, I’m not being I’m not belittling you in any shape or form. Are you the world’s cleverest man, because you’ve given me that idea now, and I think, how did that even occur to you, I look at emails and I look at outlook boxes. And it never occurs to me, but I can actually do something to change what it’s doing. It’s just what it is.
Brian Keith [22:35]
So here’s another here’s another dot for you another.to join up, you as an individual and the individual has limited capacity. And you can’t actually do a lot on your own. You can build a fence, you could even build a house maybe, but you can’t do a lot on your own. The idea for our score came up in a conversation in the Facebook group that was part of automation clinic, which is a specialty group within Infusionsoft people who are very high level, automation, cleanse, calm, really great training on marketing and sales. And in that we all asked all kinds of amazing ideas and say, hey, how can we make the software do this? How can make the software do that and we have some utterly amazing discussions. And one day I got in Jonathan Drake Thanks, jonathan.com said, Hey, I want to go make the software go listen, when people click on stuff, and then go send them email the right time. And so we started talking about it both in public at first and then in private. And I ended up designing a basic version that did this. It wasn’t very good. It was built in a sort of a not the best weeks, I’m not a really deep coder. And so we put out that and say, Okay, here’s a basic way to do it. And then we ended up I ended up going off with some other guys and developing a more advanced way to do it. That’s what’s on live on our score.com. Right now you can go sign up. July 1 is when you go live for everything. But so it’s listening, because Jonathan asked this really good question. And we started talking about it. So it’s the idea that opportunities and everywhere, but you can’t listen to it, if you’re not listening, then you’re not going to hear it. And then assuming you and the person next to you is not some accident of birth, it’s about which one is better listening opportunities, and specifically opportunities that are good for you. Because opportunity that may be excellent for you may not be an opportunity for me at all. And I’ve in fact found out where I’ve tried to pursue some live streams and discovered Wow, that was sure interesting. But that’s not actually the same opportunity for me, that is for somebody else. So get better practice, listen to opportunities, and just that and that’s a life skill that now I’m getting pretty good at it. I was talking, I have a storey in my mind. Right, I was telling fusing with my business partners on our score. I was telling Oh man, you should should go to this other guy, there’s some opportunity that I can smell the opportunity. And he says, I’ll talk to him because I trust your nose. So try to develop this particular skill set of smelling where the value is in terms of Internet Marketing, because that’s my particular discipline. But within any discipline, you’re in getting good at smelling opportunity understand, what does opportunity really look like? Yeah, and just practising that throughout your life in a variety of areas, whether it’s in the romance side, or the business side, or the physical endeavour side, or the spiritual side, whatever it is, and saying, Oh, I should go over here.
David Ralph [25:14]
But the difference with you, Brian, is, so many people are afraid to take that first step. So many people lack the courage of having that idea, but that little voice in the back of their head, or or wouldn’t this be nice and taking it forward. Because most people will go out. It must be out there already. And I don’t know about it. But what you’re doing, you’re not taking opportunities, you’re making opportunities. And that that is incredibly powerful to be able to go, look, I’ve got this idea. I think this is going to be scalable, I think there’s going to be huge value. Let’s make it work. And that’s different, isn’t it?
Brian Keith [25:57]
It depends on your point of view, from my point of view, opportunities are out there they exist, and some people are better at listening to them than others. And so I can see something that someone else can’t. This is why I’ve had as I’m sure most of us have some romantic endeavours that didn’t go out as well as we’d like would have liked them to write, where at the beginning, we say, Ah, this is an opportunity. And afterwards you say, Oh, that was not an opportunity, or that was an opportunity to learn something. But that’s not the thing. That’s not opportunity that I wanted it to be, we get better about identifying opportunity. I believe that these ideas aren’t created quite so much as they’re out there. All Everything is there, we just have to read them. It’s sort of like, if you don’t know how to read a certain language. Let’s see if we pull up Russian. And you will look at it well that Cyrillic is similar to English in some respects. But you probably can’t read a lot of whole sentence, you can read the word ocean because it looks like the word ocean, you can tell that says ocean because you’re close enough. So you can say Oh, yeah, I know what that is. But you have to learn Cyrillic, to really read Russian appropriately. And so the dot that I would say is is decide, okay, I’m going to go get good at identifying opportunity in this particular area, and then going to go really studying. So Hey, where are the gaps in this particular area? In the case of Infusionsoft, Infusionsoft helps you customise everything for your clients. So our emails are customised. When we email them as customise the opposite, you know, customise everything is individual. And we treat individuals as individuals, it’s a great promise of the software. And so we can do now in today’s age, which is fantastic. But we weren’t individualise during the actual time, we sent an email based on the day and the time people are interacting. So we’re invite individualise, and everything else, but not this one little bit. And so that was obvious to anybody, just no one thought, Wait a minute, why are we individualise 95% of how we talk to people, including even the operators they see or the prices they see. But we’re not individualise when we send the email. Why is that? And Jonathan saw that and said, Hey, guys, why don’t we doing this? Then we talked about it and got and came up with this basic solution, which I know developed into this app. But I think those opportunities everywhere. You also talked about fear, or you talked about yet the being afraid a little bit. I want to point on that that no one is not afraid that if you think that President Obama is not afraid all the time, you’re wrong. He’s afraid everyone’s afraid. It has to do with coming over the fear. Seth Godin, that’s god i n has some great stuff to say about this, where he writes about the fear of the artist, and that if you’re not afraid it’s not art. He wrote a book called The great book called The Icarus deception, that’s been out for a little while now. And he talks a lot about the nature of art and saying, art is all we have left in our economy, that the basic jobs, you know, mowing lawns isn’t going to cut it anymore. Because someone else can always do it cheaper than you can. And what we need to be doing is doing art, creating actual art, and art always involves spirit involves emotional risk. And that’s why it’s art to do something novel and say, Hey, I’m going to go I’m going to go interview people all around the world are based on this one speech that I read that Steve Jobs made. Man, that’s do it. And it’s, it’s, it’s emotionally risky, because it’s weird, and people gonna ridicule you. That’s why it’s art. That’s what Seth Seth would say. And so for anything in his I tell me, when I’m giving them career advice, I say, hey, so how can you marry more than one thing? That’s weird it together? So I have a friend. And they’re interested in the massage therapists. Okay, well, how can you take massage therapy, which is not artistic? And it sort of is, but it’s not risky? And how can you take massage therapy and marry with something else? That’s weird. Maybe you say, on the massage therapists to people who do CrossFit. Or maybe if you’re, in my case, I am an infusion, soft, certified consultant. And I’m focusing on the market of these automation clinic people because I can reach them. And it’s really unique. But I’m the only ICC with all my other consultants working for me who’s focusing on smart because I’m taking two things and and putting them together. And that works a lot better. My girlfriend, she’s going to be a midwife, and she’s also a Reiki practitioner. And so she’s going to go combined midwifery with Reiki, which no one does, or almost no one. And by putting these two things together, she can go create this different this new endeavour. And so it’s for the folks who are afraid and not taking a leap, I would say, Well, go find two things that do not belong together, and then put them together. And maybe if your work hard, and you’re lucky, it’ll be into being lucrative or may end up being a totally bad idea. And then you can try again, but just go look for opportunity where there’s two things they don’t belong together, put them together and see what happens.
David Ralph [30:24]
I’ll tell you a storey about this. I had a chap back on episode 54, called Henry Miller. And Henry Miller was where he’s at. He’s young ladies about 1617. And he had a bee hive. And he made so much be he didn’t make him but he produced so much honey hundred pounds a year of honey from this one beehive that he bought, what the hell do I do with it. So he knew that all the farms around him, were selling the same product, I honey. So he started mixing spices with it. And now he is the CEO, you have his own company, and he is cornering the market. And he’s leaving school to go off of business meetings, because he’s done exactly what you said, He’s taken two things that you kind of think, hang on that they shouldn’t go together. And he’s found about intoxicating mix, that the consumers like, it’s amazing when it comes together.
Brian Keith [31:20]
It’s not actually that complicated violation of that guy talking because he sounds interesting. But it’s not that complicated to go find these different things. But our entire educational and work system was based around not doing that. I was I studied entrepreneurship in college, which is an actual major over here. And it’s pretty rare. At least it was the time back in those six when I graduated, and a lot of my colleagues were studying marketing, or they’re studying accounting. And when they got out of college, there were jobs at least back then they said, we’re looking for an accounting major to do this basic level accounting job. And of the people in the College of Business, most of them had very, a very decisive path, I’m studying finance, I’ll then go to go into a basic finance job, I’ll just path over here. And it’s this path, there’s a path laid out for them. And if you follow a path that’s laid out for you, you probably won’t get anywhere really exciting. And our whole spin a whole system is based on that. And having people do normal things like normal people buy gas, and then they drive to work. And they shop at Safeway, or, or test goes or whatever. And they do these normal things. And they go to the public I did so many times, they do the normal things. But that’s not going to get you somewhere really interesting. So if you’re going to say, Okay, I’m going to go and not be normal for 10% of my time, I’m going to go to something weird, I’m going to go put spices in honey or do a podcast, or I’m going to start doing massage work not at a spa. But at a natural paths office or something like that. Just be just be weird, a little bit of the time and practice that weirdness until eventually get good enough at it the someone wants to give you money for it
David Ralph [32:50]
with the concept of my show, and I haven’t said this on any shows. So you’re getting something out of me here. But the theme of the show is Steve Jobs speech, which I’m going to plane now. And when I came up with the idea, it wasn’t really even an idea. It was just a speech that I’d heard and had resonated with me. And I couldn’t shake. And that was it. It was just something that was nagging away at me. So when I came up with the idea of Join Up Dots, two or three people said to me, back doesn’t make sense. You need to have, you know, internet marketing with David Ralph, you need to have something that people would look at and know instantly what you’re talking about. Otherwise, you know, you haven’t got a brand. And I said to him, No, it, it just feels right. I’m going to go with this. And on every show, I’m going to play these words. Now, not in my wildest dreams. Did I realise that these words were resonating with the world. And I so powerful, and it does seem a little weird. My wife, you know, a couple of times said, you know, it doesn’t really make sense what you’re doing, you’re just having conversations with people loosely based around these words by an American who’s no longer with us anymore. And I said to her, I know, it doesn’t, it doesn’t. But when I’m having these conversations, and the feedback that I’m getting from guests, I’m touching in on something emotional, which I didn’t perceive I was going to get. And it’s almost kind of a little bit whoo, whoo. But people are coming towards me. Because of these maybe three or four sentences that Steve Jobs played. And said sort of so many years ago, I don’t understand how it’s working. But now it is working. Bloody glad it is working. I’ll tell you because it’s um, it’s an exciting road I’m on at the moment. But I’m going to play this speech that I can tell you, yeah, go for it. You tell me
Brian Keith [34:42]
I can tell you why it’s working. People want hope.
And they want hope they want to believe the future is going to be better than it is today. At least in America. For the first time in history, since we’ve been tracking. People today no longer feel that their children we better off than they were they actually believe we’re going to be less wealthy, less prosperous, less healthy, with each succeeding generation. And so a message of hope. And hey, here, so a hope and be here’s how you can get the hope. Here’s what you can do. And here’s dozens and dozens of examples of people who did the hope thing. Based on this talk this guy gave who was a lot about hope, and about, hey, we’re going to go do things better around here and make it better for the future. I completely why it’s resonating. Yeah, I’m
David Ralph [35:23]
so glad you said that. Because I am you know, I love doing this. I can’t get enough of it. And although I go to bed very late. And sometimes after about six or seven interviews back to back, I’m absolutely frazzled. I go to sleep. And the next morning, bang, I’m ready to do it again. And it’s it is it’s so exciting to have these conversations. And it’s exciting to hear these words every single time. So I’m going to play these. And then I’m going to ask you your feelings. So these are this is the late Steve Jobs.
Steve Jobs [35:53]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear, you’re looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference. What do you answer?
David Ralph [36:29]
Why those words so powerful? And you know, do they mean something to you?
Unknown Speaker [36:36]
Have you seen the movie Serenity? No, I don’t think I have actually.
Brian Keith [36:42]
It’s worth watching. And there’s a part in there where this the shepherd, his religious character says to her hero now, he says to get through this, you have to have faith. And Mel says, you know, as I always look to you, preacher or Shepherd for counsel, but I don’t need a sermon right now. And the preacher says, Why is it whenever I talk about belief, you think I’m talking about God. And that’s what this brings to mind what Steve’s words bring to me that it’s all about having faith belief in something. And it seems it almost doesn’t matter what it is, do you see people all around the world with faith, either religious faith or other kinds of faith doing quite well for themselves. And it seems that material success doesn’t really have much of an impact on how happy you are. It seems like even healthy, there’s people who are incredibly unhealthy, who are still happy, that has to do with faith about something. And that’s something that we’re really lacking here. At least in America, we don’t have, we’ve lost a lot of the faith. Even in the last decade when I was coming out of school, if you went to college and you studied business, you would come out of college with maybe three job offers, that was very standard. And that’s not true anymore. Now, the numbers of jobs that are easily available are very low. When I was over in Britain, and I was hanging out in Wales, those people largely do not have faith that they there was no reasonable leave that tomorrow would be fundamentally better than today. And so when you don’t believe that you end up not getting a lot done. Why would you go work really hard? Or why would you do seven podcasts in a row and not get to sleep until 830? If tomorrow’s not going to be better than today. And I think that’s what Steve is talking about is really, you have to have that faith, even though it’s not obvious, it’s going to go somewhere. And you have to hold on to it even when your evidence is not in your favour. I worked a job for a while as a retail clerk. And I made some interesting preset decisions. And so I had a pile of debt. And I realised I was working 42 to 45 hours a week and I was losing money doing it. And I thought how can this be, you know, I’m working 40 to 40 hours a week, 10 bucks an hour, a sales job, and I’m using my sales training, which is useful. But I was actually losing money, you know, how could I be losing money when I’m doing what I’m supposed to be doing? And of course, there’s the problem, right there is that instead of having faith and doing my own path, I was walking down a path that someone thought would be worthwhile. And I’d always wanted to go with this particular job. But it was I was walking someone else’s path. And they were getting rich off me because I was making a lot of sales for them, the owners of the company, but I myself was not living with faith really I was I was living by taking someone else’s book and reading what they said was the right answer. And now unlike ever before in history, most people I’ve ever listened to this interview right here, can go do something new, you can go learn to code and write some software. Or you can go put on YouTube yourself, telling some storey you can start a podcast, you can do so many things, start a travel blog, there’s so many ways that an individual can affect the world. But they’re not going to do unless they have faith that someone’s going to care. Right. Because doing this for your own good for your own sake. It’s not that interesting. I recommend really highly Gordon’s book, Seth Godin on the Icarus deception about the nature of art, because he gets into this in some depth about the nature of art, and how you have to do it, even though you may not be getting paid. And people may not like you, or may not like what you’re doing because it’s risky, and it may upset things. But you still have to do it. that faith is the only answer. He doesn’t use the word faith, but it’s the belief it’s faith. Yeah, that’s that’s the critical thing. And that’s, you know, obviously, Steve saw that. That was faith and saying, you know, this is going to be better. And then all the challenges he experienced. He said also in the interview, he was talking about the getting the taking a calligraphy class, I think, accidentally, if I recall correctly, and how that ended up affecting the typeface and apple. And then he says in the Microsoft just stole everything from Apple. So now we all looking at beautiful fonts on the web. Because of this calligraphy class, Steve happens to go to. So just have faith, widen that calligraphy class and think, Wow, I’m in this class. This is not where I intended to be. But maybe this is going to be good. And then figuring out how to sustain that faith. And that’s a big thing, too, is you have to figure out how to be around people who are going to sustain you in that faith. in entrepreneurship community. There’s in Seattle, a huge big startup community where people who are doing startups hang out together, go drinking together, got all kinds of meetups and hang around each other. And this happens really much in the Bay Area as well, San Francisco area, because you have to keep that face, if you don’t hold it, it’s going to go away. A lot of the folks around you do not have faith, or they do not have faith in the thing that you have faith in.
And some people, they have their religious background, so they go to church, and then they sell so people have faith, then they go out into the world. And whatever their religion teaches is not a virtuous activity is going to be all around, there’s all this sin available. But if they can hold on with their faith that they are new, every week, or more often, they can go live a positive life, even amongst all the distractions and temptations around them. And it’s not any different for entrepreneurs, or for singers or actors, or podcasters, whatever else, that there’s always people who are going to say, you know what, why are you doing that? Even though a lot of my friends were, you know, they don’t really get what I’m doing this internet marketing thing. And I almost have no one to talk to about it. Because what I’m doing is so weird, essentially, it’s so different. The specifics of it, that I can’t even explain it, I just sort of a piece of software with some help some friends recently. And I could explain it to you. And after another explanation, you’d say, Oh, that makes sense. But I’d have to tell you at length about what it is and what it does the our score thing you’ve got, you said, Oh, that’s so cool. But the other thing, I built this, it tracks the referring URL when you get to a web page. So when you fill out a form, that doesn’t mean anything to you. And I could I could explain it a little bit. But it’s not I can’t say to people, hey, look at me, I’m doing this thing. This is awesome. Whereas if you work a normal corporate job, or you do whatever the standard thing is in your area, then everyone says, hey, you’re doing this thing. Excellent. you graduate from college, good word, you got out confirming your search, good work, you had 10 Kids Good work, whatever it is, you have a nice car, good work. I want to applaud you for it. But as soon as you’re being weird, you’re going to get less applause because you’re being weird. And you’re also forcing other folks to look at their own weirdness and say, well, or the other lack thereof. It’s because if you’re living your dreams, you’re doing this podcast right now that someone you know, has heard about, you’re doing think, oh, man, I wish that I could do that. But and then they start with the excuses. And Seth Godin calls this the resistance, we all have within us this lizard part of our brain that says no, don’t do it. It’s too risky. And it’s there for everybody. It’s there. For Seth, it’s there for everyone saying don’t do it, it’s too risky. And what you got to do is figure out how to silence that sucker. And then go surround yourself with other people who encourage you to also silence that part of yourself and just go do the risky thing regardless, even though you might look like an idiot.
David Ralph [43:29]
He’s a key thing to that isn’t a peer group. You know, I’ve said this in numerous podcast, but I sacked a lot of my mates that I felt were holding me back. And when I was saying, This is what I want to do this is this is how I’m going to do it. It’s never going to work. Oh, if it was that easy, everyone would do it. And all those kind of things. Funnily enough, recently, I went back to a reunion now the show is a success. And I met up with a few people. And they were going, whoa, we are always knew it was going to work. Yes, you know, we could see you were going to be doing this beforehand, because I’ve kind of got it going now. But at the very beginning, it was incredibly lonely. And even on the day of launch, I’d recorded 30 shows on the day of launch, because I’m doing a daily show. When I press that button, I thought to myself, I don’t know if I want to do this now, even though I put all the preparation into it. I didn’t want to launch it into the world, because then people could come back and say, David, you’re rubbish. What are you doing? I’m plugging you.
Brian Keith [44:33]
And after you collect, after you click the button, you thought to yourself, what have I done? And you tried to and click the button, right? But it wouldn’t click cuz he’d already done it all. It’s out there and I shouldn’t I cancel it. They’ll see I cancelled it. What have I done. And that’s, that’s an everybody. But the thing is that it doesn’t feel like it at the time it’s happening. You think, Oh, I’m a failure. You don’t think, oh, here’s a feeling of failure, it accompanies in the great endeavour, you don’t think about that, or you don’t think about Hey, everyone experiences this. You just think, Oh, this is about to be a failure. This is a bad idea.
David Ralph [45:08]
But mine was a bad idea. Even when I was like three weeks into it. You know, I started off with a flourish. And I got quite a few listeners. And then they just disappeared. And I thought, Oh my God, why are no one listening? Why did the people listen at the beginning, but not listening? Now you know, where have you gone, I will, I will come round, I will make your bed and I will move your rooms, just please listen. And it was really panicky. And for about 25 to 30 days, a whole month of downloads. It just was not moving, the needle wasn’t moving at all. And then suddenly it started to creep up. And the trend wasn’t rocket, it was just gradually going up going up going up. And now it just keeps on going up. And I kind of think to myself, thank God, I went through that panic time and push through. Because I could have stopped, stopped and said, it’s not going to work. And let’s go back to my old life.
Brian Keith [46:05]
Seth Godin wrote a book on this too, it’s called the dip. And the tagline is, when to keep going and when to give up. short little book, tiny little book actually, and just talks about this exact thing, because this is it feels unique at the time, but it’s actually not unique. It’s actually permanent for everybody. And the people who don’t achieve greatness. Part of why they don’t achieve it is because they don’t understand this is normal. Its standard. It’s part of who you are. That that’s just how it is. The whole starting a business thing is people case you talk to me about it. And they do want to hear how it is. And I say well, you know, when I’m being Canada say I’m always afraid. I have people who work for me, their families dependent upon how well I do, I’m always afraid, not, you know, crippling fear, I can still get up brush my teeth go for walks. But I’m always afraid. And I think every business owner who has any sense at all is always afraid. You try to keep the fear down, I’m sure I daresay every artist who’s paying attention is always afraid that and Seth was saying he was speaking at this convention for infusion soft a little bit ago. And I think it was in there. He said that before giving that talk, he was afraid that he went and had to talk himself into this is Seth Godin world famous business guy, the most popular business blog in the world, getting in front of only 3000 people, all business owners, though, and he says I was afraid. I’m always afraid or words to that effect. And once you know that’s normal, if you go and you start your second podcast, it will probably be better than this one in some fashion or some launch or something. And part of that better will be because you’ll learn something the first time around, but part of it will be because you understand the fear. And that that fear is going to be with you. And it’s not a problem. It’s I was reading the other day about looking at fear and anger. We don’t instead of saying I am angry, you would say something like oh, I have anger in the same way. You might say Oh, my hands cold. You might say Oh, this one he’s angry. That’s interesting. Or this body is afraid, huh? Yep, I’m afraid. Whereas if you’re cold, you don’t say oh, I’m cold. I’m a terrible person. Life is over. You say I’m cold. I should put on a jacket. Yeah, I should perhaps step in out of the snow. You’re not your feelings. And you have fear and that it’s almost irrelevant. You should deal with it. But it’s it does not need to stop you. And we don’t get taught that in school at all. We get taught the you should go do what you’re told. But the reality is they should go do what makes you afraid. And then eventually hope you will find something awesome in there.
David Ralph [48:29]
That it now that sir is the key to this show. That absolute nails it because I’ve learned and it’s taken me so many years. You know you’re young man, you’ve got many, many years ahead of you. But I’m I’m I’m an ageing greying Englishman with my best years behind me, or so I used to think now, because I’m confronting those fears that would never crippling, but I was a big Yes, I could I could talk for talk it, I could inspire people to do it. And if you listen back to episode no point five of this show, which is a little nine minute ramble of why I wanted to get it going. It was purely down to the fact that I realised I was talking the talk too many times, and not actually doing the action as well. Once I did that, and I quit my job, and I started on this road. God, I was terrified. I was more than terrified. And even now on this episode here, when I press record, I think to myself, why is this going to be good? Am I going to be able to think of things to say is it going to be flat, all those kind of things, you never get away from that who’s feelings of fear. But what I’ve learned now is every time that I have gone through the scary thing, afterwards, I think, Wow, that’s a better place I’ve ended up in bad was the thing that was holding me back to where I, where I didn’t want to be was that fear, you’ve got to confront that fear, you’re going to move forward. And it’s your body telling you that that is something that’s going to take you out of your comfort, and that’s how you grow.
Brian Keith [50:06]
There’s a few things that will actually kill you. And those are appropriate things for the resistance to say, don’t do it like running through fire, or swimming and really cold like it’s going to kill you or starving. And those are appropriate times to have fear. And there’s a few things that are actually evil, where your moral central say don’t do that you’re about to be evil, and those things are probably to not do because you’re about to be evil. But except for a handful of immoral things. And a handful actually they’re going to kill you things. For the most part. It’s not actually going to be that bad. And after the fact you can say oh wow, look at that. How many storeys and I’m, as you say, a young man, how many storeys Do I have even have? Wow, I I look at that and say well, I did I Really? Did I really do that was that how I chose to act and I really that and then list off all the negative superlatives you can think of, but for the most part, you’re not going to die. And for the most part, you’re going to be okay, you’re not going to die, you could run a triathlon. It’s not going to kill you. If you’re not running triathlon, because you don’t feel it’s a high enough priority, but it’s probably not going to kill you. And afterwards you’re probably gonna say Wow, that was pretty hard. I went to this thing called the posh No one’s ever heard of that no will happen. It’s a 10 day silent meditation retreat, where you’re not allowed to look anyone in the eye or speak or touch anyone or read anything or write anything for 10 days. I mean you must be sitting there I went my first time I actually quit halfway through I laughed, I couldn’t take it. They also have no drugs of any kind. It was a favourite season I was really runny nose It was terrible. I want again and finish the darn thing. But I was and I’m also not particularly flexible and about halfway through I just started experiencing terrible back pain all the time. Until eventually I went I was I was trying to quit again and teacher took me and the teacher whose job I think is mostly to say don’t quit and he said to me said You know, sometimes pain physical pain is some emotional issue you’re trying to work out that then comes out through your body. And I thought oh, that’s a pretty good line and so I stuck with it through what is now I remember the pain was just the fact that I stayed there is either I’m either brilliant or stupid. And I remember on one of the last days I sat there and one through one rotation of this meditation thing was sitting on this panel in the storey meditation hall and I felt the flames creep back up my back and I thought all hot I not not allowed to talk to myself. Haha, pain my old friend you have returned because I’m now getting really comfortable with this incredible pain. And it’s uh yeah, you can most things will not kill you that meditation to not actually kill me to not actually harm me. And now I know my limits more when I favourite quotations. Only she who knows? Or only she who goes too far can possibly know how far she can truly go.
David Ralph [52:49]
Brian Keith [52:52]
Fantastic. I’ve got that by the side of my bed. I was British I’d be more educated.
Well, there we go. Go then. Let’s see if he knows next one that on my desktop. I’m a background I haven’t I haven’t saying perfection is achieved not when there’s nothing more to add. But when there’s nothing left to take away?
Unknown Speaker [53:11]
David Ralph [53:14]
I would say it’s the the the sculpture bloke who know I’m
Brian Keith [53:20]
gonna I’m gonna butcher the name you go for it, Eugene, st expert, a
David Ralph [53:24]
Oh, no, I didn’t. I didn’t get that one.
Brian Keith [53:28]
I think that’s the author that one. But perfection is achieved. Not when there’s nothing more to add, when there’s nothing left to take away. That if you just focus on what makes you afraid while still giving your day job, so you can make somebody to not die. And then say, Okay, I’m going to go do this thing that’s really hard. In a way that will probably not kill me keep mortality low, and it’s not evil. And then we’ll see what happens. And, but but our still have a really good storey to tell. But
David Ralph [53:52]
how is somebody going to do that? You know, I’m very aware that we’re coming to the end of the show now. But this is a key point. There’s going to be all these people sitting planes, trains, buses, going to these nine to five jobs, but they don’t like and they’re hearing these words, and they’re going, Yeah, okay. I accept what these two guys are saying. And they can say that because they pushed through. But I don’t think I’m strong enough to push through how they going to do that.
Brian Keith [54:20]
Here’s this. Here’s the secret courage is a muscle. It’s not magic. It’s not a trick. Courage is a muscle. If you’re single, go somewhere where no one knows you and start talking to someone you’re attracted to say hello. If that’s if that scares you. If that does not scare you, say hello. Invite them to dinner with no previous thing. If you’re not an athlete, then go for a long walk today. Go on five miles today. Don’t go too fast. Just go on a walk one mile, but one mile scares you. If you’re not a painter, great, get out some paper, get out some paint and start painting. It’s not going to kill you. And as you get more and more times, you’ve done something you are afraid of. And then you realise, oh, oh, I’m not dead yet. That’s odd. You have this background of Oh, I’m not dead yet. This is fantastic. When I started sword fighting, I was incredibly awkward. I’m still pretty awkward in some ways. But as I did sword fighting longer, longer, and through the years, I’m now not very physically afraid of people, because I’ve been sword fighting for the better part of a decade. But the beginning was terrifying. It was Ah, this is gonna go terribly wrong. So just take a small little thing, go talk to one person, say if you’re afraid of talking to people, find one person, say hello to them. It can be someone you don’t know, go to the other part of town or no one will see your failure or paint that painting and then burn it or write a poem and then burn it or go to someone else’s, some park somewhere distant and work on transplanting a flower or whatever it is do something small, go make one meal and then throw it in the trash. I don’t care take one bite and sort of the trash. No one has to see your failure, just do the small little thing because courage is a muscle. And that’s all it is
David Ralph [55:53]
Tim Ferriss in the four hour workweek, that sort of classic book, he has these little exercise in middle of one of the exercises that comes to mind here is go into a public place and just lay down on the floor so that people walk past you. And you will feel uncomfortable to begin with. But after five minutes, you probably think actually, this isn’t as bad as the fault of why the hell am I laying on the floor in a public place.
Brian Keith [56:22]
You will not die doing it. I used to be much less comfortable talking about myself and much less confident. And even now people around me get bothered by how comfortable I’m talking about something I’m sure you experienced the same thing. But the reality is, I’ve just talked about myself a lot. And now because I’ve done it so many times it’s a muscle. And now I can tell you how hey, here’s our score, it’s going to change the world. Because I’ve said that a lot of times. And so whatever it is the thing you’re afraid of just go do it once in a very small fashion in private then burn the results. It doesn’t matter. Because once you do once you say Oh, look at this. How many pushups Can you do before you are exhausted and you actually fall down, you will not hurt yourself doing push ups, you really can’t just do push ups until you’re exhausted and you fall on the ground and write down the number and then three days later do it again. I bet the numbers higher than was the first time or do it for a week. It’s not going to kill you do it in private. Don’t tell anyone. But you’ll discover you’re actually physically more capable than you are. How long can you pray? Or meditate in a row? Can you sit there for me? What’s a sweat scary? is five minutes of prayer scary an hour of prayer? What about an hour meditation, find whatever makes you afraid and then go do that. And you’ll discover why you may not do it correctly the first time it doesn’t kill you. And it’s okay.
David Ralph [57:31]
You know, I’ve come up with these brilliant ideas through this this conversation. And I think this is going to market across the globe. But what we need to do is create a little version of you. But every morning we press your head down and you come out with these amazing things before we jump out of bed. It’s little like ben de Brian Keef that we can have Wherever we go, how powerful is bad, people are going to be bullying. I think I’ll
Brian Keith [57:57]
I think I’ll do that after my internet marketing career as as my business is really stable. That sounds interesting. And right now I’m focused on the whole helping business owners kick butt around the world. So Oh, come on. It’s a
David Ralph [58:06]
bad idea, Brian, it’s a better idea. It’s a it’s a good idea in them. Okay,
Brian Keith [58:11]
here’s what you do here. And here’s what I do actually, go buy a Seth Godin book, probably the Icarus deception, but there’s many others, or go by the doubter Ching, or by both of them, and then just open them open their Chris deception, let it fall open, used to be people name their children by dropping the Bible on the ground on a table, and then pointing in an empty came out, I know, that’d be the name of the child, go get a Chris deception, and then just let it follow up in the morning. And then go read these snippets of like, a page or less pretty small snippets of ideas from Seth, and then go read it and say, Okay, how can I apply this to my day?
David Ralph [58:47]
Simple as that.
Brian Keith [58:50]
Simple as that most of the real keys in life are pretty simple. There’s a great saying that most people overestimate what they can accomplish in a year. But underestimate what they can accomplish in a decade. I think simple things like cook a meal, you’re uncomfortable cooking, walk farther than you’re comfortable walking, go read a book each morning just a little bit. So you’re associating with the minds that like to think and like to dare you to risk greatly, or people who are on the same path as you in a really positive way, just have more of that I used to. I used to realise ecology books many years ago. And one of the big ideas was that you are who you’re hanging around to a significant extent. So if you want to have some trade, they don’t have now, let’s say punctuality, let’s say you’re always late. And you think, oh, man, I wish I was not always late. One easy thing to do, find the five most late people in your life. And then find the Find the five most punctual people in your life, and start hanging around the five are more functional more often, and start hanging on the five who are less functional, less often less, punctual less often. And you’ll find yourself magically getting more punctual through no effort of your own other than saying, I want to be more like those people over there, and then copy them.
David Ralph [1:00:00]
You know, I don’t think I’ve ever had a show where I’ve wanted desperately to get to this point, I the end, because this is the Sermon on the mic. And this is going to be fascinating to send you back in time to have a one on one with your younger self. And I can’t wait to hear what you say, to the young Brian, keep. So I’m going to play the theme tune. And I’m going to remain totally quiet. And this is you on the mic. This is the Sermon on the mic.
Unknown Speaker [1:00:37]
Best of the show.
Brian Keith [1:00:55]
So there’s a few things I like to tell you younger self. First off, it’s just fear, whatever you’re looking at, and it’s not that big a deal. It only feels like a big deal right now. So it’s okay, it’s there. It’s not defining you. Second thing is, the girl you’re interested in right now might not be the one but she’s part of your path. So go for it. Again, it’s just fear. And it will eventually lead you to an incredibly fantastic woman, believe me. Another thing is just go except where you’re at, with where you are that you’re probably more awkward than you like. And that’s okay. Because if you continue following that path, you’ll eventually be less awkward in whatever way you’re feeling it most keenly right now. Another thing is you’re going to meet a really excellent guy in college, Andrew Fowler, who is going to just really be awesome for you to get really know and hang out with and have a really good conversation. So don’t despair. There are people out there who want to talk about the same things you want to talk about at length too late into the night, so it’s going to be okay. And lastly, your family motto very Tostevin set, which means truth conquers is totally the way to go. If you just hold to that, and try to live with the fear while you go off and try to do the right things in the world. Everything will be okay.
David Ralph [1:02:07]
Words of Wisdom indeed, sir. And just before you go, I want to know, do you do you sort of vomit every time you go to lick a stamp now as as your starting point? No,
Brian Keith [1:02:20]
uh, I look back on that. And I think my parents were brilliant for training me both in about the making of money, but also in all the mundane trivialities, like licking of stamps that lead to that. And so now when I’m faced with the tasks that I’d rather not do, that’s hard, like licking dozens and hundreds of stamps, I think we up this is a task. Yep. And I don’t, I’m not deceived by the idea that somehow this is supposed to be easy. Nothing worth having is free. Everything takes work. And that’s okay. It’s okay, if it’s annoying, or hassle. Because you’re working on something important here. And most of the work is not going to be the W delicious art, most of the work is going to be things like licking stamps. And that’s okay.
David Ralph [1:03:03]
There’s gold in those hills, Brian, that but nuggets of gold that you’ve shared with us today have been amazing. Thank you so much for spending time with us today, joining up those dots. And please come back again, when you have more dots to join up. Because I’m fascinated by this email business that you’re talking about. I don’t really understand it. And I kind of wish that I’d come up with the idea myself, because it just seems to be something that people are, they’re going to be listening out there now going, when is this coming out of it? This is what I’ve been waiting for. So thank you so much for sharing that with us. And thanks for you know, looking back and joining up your dots because I believe the only way to build our futures is by connecting our paths. Just before you do go I normally do it the other way around. But I should have asked you, how do people connect with you.
Brian Keith [1:03:47]
I have a couple of websites red beard university.com is my internet marketing and infusion soft training website. If you go to facebook.com slash red beard consulting, you can find me on Facebook. I’m also on LinkedIn, under Brian Keith, and you can find me there if you want to talk that kind of business. Or just shoot me an email with whatever questions you have Brian at red beard consulting. com that’s br i a n at red beard consulting.com like the pirates.
David Ralph [1:04:17]
You got me so passionate and so infused my ending went the wrong way round. You see, you screwed me over somehow by your mental mind tricks.
Brian Keith [1:04:27]
It’s, it’s about everyone. So I have this theory. One last thing. Everyone says inspirational things really divine things about once a year, or occasionally more often. And when you hear these things, you say, wow, that person’s a genius. And that’s true. But it’s also the person who’s having to say something really good right than you were when you recognise you were listening and said, Oh my goodness, that person’s amazing. And so when you’re when you’re in the in the presence of people, as they’re channelling the divine and speaking really, really coherently on something, you go, Oh, wow. So you just heard something in the talk today, where you said, oh, wow, that was my you know, my one thing for the year, so I’m glad to be recorded it.
David Ralph [1:05:03]
We’ve got it and people will be listening to it forever. And today, Brian Keith, thank you so much for being on the show today. Thank you.
David doesn’t want you to become a faded version of the brilliant self you are wants to become so he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up Dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.