Welcome to the Join Up Dots business coaching podcast interview with Adam Hudson
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Introducing Adam Hudson
Adam Hudson is my guest today on the Join Up Dots business coaching podcast interview.
Adam Hudson is a man who without a doubt can call himself a serial entrepreneur.
He has built several multi-million dollar companies in both Australia and the United States, and really doesn’t look like he is slowing down in the regard to creating his own destiny.
In 2005 he co-founded one of the first crowdfunding platforms in the world which went on to raise in excess of $100M dollars for start-ups and early stage businesses.
Adam currently owns a cloud software business, an Amazon review company (based in Florida), a home-wares company that sells its products exclusively through Amazon into 8 countries, and Reliable Education.
None of his companies have outside investors and all are profitable.
How The Dots Joined Up For Adam Hudson
What is super interesting to me is this.
Adam has created businesses in environments that we all hang around in, and almost take for granted.
Such as in 2012, he learned about the opportunity to sell on Amazon through a friend.
Now like all of us, he was used to seeing Amazon boxes all over town.
Like most of us he was a big user of Amazon too.
But it wasn’t until he took a course that he learned that an opportunity was there.
He learned that anybody could sell on Amazon, and that Amazon would handle all of the warehousing and shipping for him.
Once he understood that he launched his own brand which now sells in 8 Amazon marketplaces around the world.
So how does he see these things, when so many people will just walk past them time and time again and never think “Wow what an opportunity!”?
And does he feel that anyone can do these kind of things, or to become a serial entrepreneur, do you require special talents and skills that are god given at birth?
Well let’s find out as we bring onto the show to start joining up dots, with the one and only Mr Adam Hudson.
During the show we discussed such weighty topics with Adam Hudson such as:
How he realised that he wanted to become an entrepreneur.
He knew instinctively that he wanted the control of his own lifestyle and future.
Why he can now see that your success is about timing. A great idea needs to be out to the market place as quickly and as cheaply as possible.
Adam believes that you must test before anything else.
How happiness is at the end of gratitude and not found in a bank balance no matter how many times you hear people say otherwise.
How Adam Hudson can now see that he took too much on in his life.
He now only focuses on business building that solve peoples problems easily.
Which has solved his own problem of overwork and stress in the process.
How To Connect With Adam Hudson
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Audio Transcription Of Adam Hudson Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK David Ralph
David Ralph [0:35]
Yes, hello there. Hello there. Well, good morning to your wherever you are. It is early morning for myself. It’s about eight o’clock in the morning as we’re recording this. And my guests are besides the world, so he’s just opening his first can of beer for the settling down with Netflix. And he’s got to talk to me for an hour. But hopefully that’s going to be all right because he is a man who should be on the show because without a doubt, he can call himself a serial on entrepreneur. He’s built several multi million dollar companies in both Australia and the United States, and really doesn’t look like he’s slowing down in the regard to creating his own destiny. In 2005, he co founded one of the first crowdfunding platforms in the world, which went on to raise in excess of 100 million dollars for startups and early stage businesses. He currently owns a cloud software business and Amazon review company based in Florida, a home Where’s company that sells its products exclusively through Amazon into eight countries, and reliable education. Now, none of these companies have outside investors and all are profitable. But what is super interesting to me is how he’s created businesses in environments that we all hang around in, and almost take for granted, such as in 2012, he learned about the opportunity to sell on Amazon for a friend. Now, like all of us, he was used to seeing Amazon boxes all over town. And he was a big user of Amazon himself. But it wasn’t until he took a course. But he learned that anybody could sell on Amazon, and that Amazon would handle all the warehouse and shipping for him. Once he understood that he soon launched his own brand, which now sells in eight Amazon marketplaces around the world. So how does he see these things when so many people will just walk past him time and time again and never been? Wow, what an opportunity? And does he feel that anyone can do these kind of things? Or to become a serial entrepreneur? Do you require special talents and skills that God given at birth? Well, let’s find out as we bring on to the show to start joining up with the one and only Mr. Adam Hudson. Good evening to you, Adam. How are you? Sir? How are you?
Adam Hudson [2:34]
I am amazing. I’m sitting here looking at the beach today. And it’s just stunning. Sun’s just about to go down. It’s beautiful.
David Ralph [2:42]
So are you right on the beach? Have you got one of these lifestyles that we all look for where you literally rolled out of bed into the sand with your laptop?
Adam Hudson [2:52]
I actually do. It’s embarrassing. I’ll have to send you a photo where I’m sitting that you can put in the show notes. It’s I’m looking at to a beautiful blue ocean and the whales are going by and I’m not kidding.
David Ralph [3:04]
Was that part of your master plan? When you started everything? Did you go one day I’m going to live on the beach? Or was it once the personal belief of what can be achieved occurred when you started sort of focusing on that? Because for many people, that would be one step too far, they would just want a business not a business that operates with whales outside the window.
Adam Hudson [3:25]
Yeah, that’s a great, great question. No, I it’s always been a dream of mine to live right on the beach rent. And today I’m very, very fortunate to to realize that that it was something that I wanted for quite a while and yeah, it’s a beautiful way to to exist and and had that run on my doorstep. So yeah, definitely something I wanted for a while.
David Ralph [3:45]
Was it the little dream when you was a little Adam Hudson running around with scabby knees on your bike? Did you think to yourself, I want to live on the beach, or was that not part of the plan.
Adam Hudson [3:56]
Now I don’t think it was a little dream. That was something that came later. The little dream was really, very early on. I kind of knew I wanted to work myself. The first time I heard the word entrepreneur, it sounded really exciting. And and when I understood that event, that I was in control of making my own money, and I could do what I wanted. That really was exciting for me. And I think that’s what drove me to my first kind of entrepreneurial ventures of dropping newspapers and pushing my dad’s lawn mower from door to door asking I mow somebody’s lawn or wash their car. So it was always that dream of being in control of my own financial destiny was just there very early.
David Ralph [4:32]
Now I went on I was a kid, we did the same thing in the United Kingdom, we would go next door and asked of sort of wash their car and mobile on you don’t see kids doing it as much nowadays for some reason. But I didn’t have that that kind of entrepreneurial spirit about control. It was just to earn some extra money to sort of spend, but you could look back on it and go, yeah, you actually wanted the control factor more than the money.
Adam Hudson [4:56]
Definitely, you know, I I remember when I was very, I was brought up in a Christian family, we were going to a kid’s camp, you know, with a band and we’re driving along in it. And one of the ladies that was driving us out there was a school teacher. And I remember asking her how much your car was, which was new at the time. And I think she said it was $20,000. And, and then I asked her very rudely, probably when I look back at it now how much she earned in one year, because I had no idea what people earned. And she told me that she earned about I think 18 or something thousand dollars as a teacher back then. And I couldn’t believe that somebody had to work an entire year to not even pay for a car. That just seemed like a completely unfair exchange of time and money. And I thought, well, I’ve got to figure out how to make more money than that, because I want more than just the car.
So yeah, it was it was something I was very young. But when you
David Ralph [5:49]
say that it makes perfect sense, doesn’t it? You think to yourself, Yeah, why? And I speak to people time and time again, we’ll set that will say to me, I realized I wanted $30,000. And so I created an offer. I drove traffic to it, and I got my $30,000. And in entrepreneurial world, especially in online world, it is hugely doable. So the fact that that person is working whole year to just be able to pay off a car, they need to listen to more shows like this, Adam don’t know.
Adam Hudson [6:20]
I 100% agree with you.
David Ralph [6:23]
But you’ve never listened to an episode in your lives. You don’t need to you don’t need to because you’re already, you’re already rocking and rolling.
Adam Hudson [6:33]
Now I’m a huge fan of podcasting. I just haven’t listened to too many yet. I’ll be of yours. But I’m dying to listen to them now. I can’t wait.
David Ralph [6:42]
It’s a funny old thing, though, isn’t it when you and I’ll be interested in your point of view on this because I’m a podcaster. I’m a podcaster for a living, and I don’t listen to other people’s podcast, I just kind of do it and then walk away. When you are building your businesses. The last thing you want to do in a bar is talk business or do you love it? You get a couple of cans of Foster’s down your neck? Are you the person saying come on? Let’s start a new business. Let’s start this business. Let’s start that business or do you just like to switch off on me? Oh,
Adam Hudson [7:12]
look, it depends on the day. I mean, I really do value time that I get to switch off but because I signed it recently, I’ve started teaching entrepreneurship through the Amazon world, teaching people how to sell on Amazon, I have had to put some put some boundaries in place, particularly with my friends to say hey, listen, if you want to contact me after hours, please keep it just personal stuff. Because otherwise my day it’s just doesn’t stop 24 seven, talking about it. Prior to that, now I actually, you know, that’s who I am. I’m an entrepreneur, I love talking about it. And you know, it’s what gets my juices flowing. A lot of my friends are entrepreneurs, it’s, it’s just what I love. And I just love the idea of creating an idea, putting it into the marketplace and seeing it, build something, create some jobs and add value, you know, in a place and when to some extent in terms of proving that the idea worked and they offer or service has value.
David Ralph [8:12]
So I’m going to ask you a question, sir. Because at the moment, I’m looking at you, and you’ve already said that you’re looking out your window, you’ve got the whales, you’ve got the beach, you’ve got a full head of hair, which is good as well. You look young, you look youthful. With all these things going on around you. How come you haven’t been sapped of energy. I speak to so many people and I look dreadful. They look dreadful, because the work life balance is out of control. And they’re only creating one business, you’ve got multiple things going, how do you keep your looks, Mr. Hudson?
Adam Hudson [8:45]
Well, you know what, it’s, it’s interesting, you know, health is a priority for me. So I have certain things in my life that are rocks, that I try to make non negotiable. So this morning, I got up at 6am I had a problem cast interview to do in the morning. And then that was only a short one. And then I went down the beach for a walk for about 45 minutes, then I meditated for half an hour, then I went for a swim in the ocean. And then I got started. So I try to keep that ritual most of the day, most days and, and I don’t drink very much. And I I live a healthy lifestyle. I eat well. And I do take care of myself. So yeah, I think it’s just choices, you know, and I’m 42 now just about 4122 42 shortly. And you know, actually I’m 42 now 43 on camera, but anyway, but you know, I try to you know, I think maintaining your health is very important. Plenty of water and, and, and doing healthy things for your mind body. Because otherwise, if the car breaks down, you can’t drive it anyway. Well, you can.
David Ralph [9:48]
But what fascinates me with you and the people, it seems the more people achieve, almost the slower paced better life is instead of sort of like hurrying, scurrying, and getting up and running to hear lying to bear they seem to be now but to let things move around them in the right way instead of forcing it. Is that the way that people should start businesses? Or do they need that hustle muscle flexing big time at the beginning? And then allow things to go on automatic pilot? Or should they start kind of slow and measured right from the very beginning?
Adam Hudson [10:24]
That’s a great question. You know, David, I speak to entrepreneurs all the time. And, you know, when I was younger, I was a big proponent of personal growth book. So I read lots of personal development. And I still love those things. But there’s an aspect of it, which is that, you know, your your success in life is all about you. So, if your business bad is because you weren’t good enough, and it’s very us centric. as I’ve gotten older and failed at so many things and one at a few, you start to realize that success in business isn’t just about you, you know, it’s about timing is about having a great idea. And a lot of it is learning what a great idea is. And so and the other thing that you learn is that, that you sort of come as you get older into synchronization with the timing of things you understand the season, so to speak. Tony Robbins says, you know, one of the one of the things that I remembered about 16 years from Tony Robbins when I was 20 that I’ve taken with me through life with one of them is that most people overestimate what they can do in the short term and underestimate what they can do in the long term. And as a younger person, it’s all about the how you want everything to happen. Now you’re impatient, and so on. And as you get older, you sort of set more realistic timeframes, you put less pressure on yourself, because you realize that, you know, you think you have a good idea. But the real litmus test is what the market thinks of your idea. So now when I start something, I don’t put that pressure on myself of all, you know, have I got this right, it’s all about me, it’s like, I think it’s good idea, I’m going to take it to market with a reasonable time frame and expectation, and then we’re gonna let them I’m going to do everything I know how to do. And I’m gonna let the market Tell me if it’s a good idea. And that changes your energy on a day to day basis, when you approach things that way. So I you know, I am pretty relaxed about most things I start now. And I’m, it’s just because I, I’ve gotten smarter at choosing better ideas, and then not being as emotionally attached to the outcome as what I was, you know, when I was younger?
David Ralph [12:20]
So what is your sexy thing? Adam? What is your super talent that you do better than anybody else? I don’t imagine nowadays, you’d spend your time creating, you know, email lists, and websites, you know, sure you have a team to sort of do that. So what is your sexy thing that you do?
Adam Hudson [12:38]
I think the superpower is the ability to see an opportunity and then take immediate action on that opportunity to bring it to market. A lot of people see ideas and don’t act, some people can’t see them at all. Whereas I can say an idea execute on on it. And, and then I have an opportunity to see if it’s going to be successful. Why my company’s, which is my review company, I literally was going to the gym in the morning. And I was an Amazon seller and thought you had a product reviews, how do I get reviews for my products? You know, at the time, there were no review services. So I thought you know what, I’m going to put an ad on Facebook saying, sign up here to get products for free or heavily discounted in exchange for an honest review on Amazon. So I just went to Facebook, I’ve never put a Facebook ad up before I put $100 budget in I went to the beach. By the time I got there. I had like 20 people signed up. So I literally thought of the idea in the morning. I tested it within an hour. And I had 20 people signed up within a couple of hours. And then I came home and I thought oh, well I’ll I’ll ramp that up a little bit. And I don’t have a Oh, they’ll be other Amazon sellers that also need reviews. So I kept the advertising going and and then that grew into a multimillion dollar business. And it was because I just saw the idea didn’t think about it too much took it to the marketplace. And did you know whereas a lot of people would have thought about it? And then thought about how do I get this this? Or who do I need to talk to or I just went straight to Facebook for a one page landing page and see if it worked, you know. So seeing the opportunity and acting on the opportunity has been a real strength of mine over the years.
David Ralph [14:15]
So it was a weird you got these different eyeballs from Ben, because as you say, some people can’t see the opportunities, some people dilly dally on them. So wherever your eyeballs come from where your parents entrepreneurial, have you been surrounded by that sort of environment?
Adam Hudson [14:30]
That’s a really interesting question. Because my dad’s a government employee has been his whole life. He’s an Englishman from Newcastle and my mom was from Coventry. And mom was a mom, she wasn’t didn’t have a career. And she just looked after us if we were an old fashioned English family. So I didn’t there weren’t any entrepreneurs in my family. But I think I just became observant and looked around and started to notice things and I think was just from a hunger constant thing in the back of my mind, how do I get good at business? And I was I actually consider myself a slow learner, I didn’t really hit my straps until my 30s. And I’ve been doing it for 10 years. And I learned some very valuable lessons in those first 10 years about what not to do. And then I started to figure them out, which I’m sure we’ll get to in this interview, but I’m not sure exactly where I got them.
David Ralph [15:24]
I think though, that it’s it’s belief, isn’t it? I think your eyeballs change, we believe many people will look at stuff and go, that’s a great idea. And I try it for some reason, Robert, it doesn’t work. And when they get a capital back to back, that doesn’t work. They switch off somehow. It’s like, Oh, it’s never gonna happen. This is all hogwash. But what’s your first idea a winner did that foster your belief that allowed you to look around and see other opportunities tell us about the sort of the early stages of Adam Hudson, super entrepreneur?
Adam Hudson [15:58]
Well, you know, the first thing I ever did, I think the first business I ever did was Amway. Back in I don’t know how long ago that was, I would have been 617 maybe. And I lasted about, I don’t know, three months. But then I went and got a job working for Kirby vacuum cleaners selling door to door. So that bundle us into a give us a big motivational session. And then I panelists into a van and take us to the very mediocre suburbs around where I lived in Brisbane, I lived in one of the worst suburbs in Brisbane, Australia, that took us to an area called Browns plains, which is like a very at the time a very underdeveloped, you know, place and, and we used to knock on people’s doors and say, Hey, you know, I want to show you this vacuum cleaner. And so there is probably the toughest, most challenging environment because you everybody has a vacuum cleaner. And this thing was $3,000 when the average vacuum cleaner time is $100. So our job is to go in and do it. And that’s where I discovered that actually, I was naturally very good with people. And I think that came from my my parents, my mom was a very soft person who that soft in the way that she was very feminine. And she taught the three of the three of us boys, good manners and to respect people and, and I was just good with people. And I also had a dust allergy, which I think really helped me because people would see me vacuuming the floor and my eyes would start tearing out but I wasn’t kind of mess in front of them. And, and I had duct tape and I had a terrible haircut. And they I think they bought for me because I felt sorry for being such a nice kid. But I was also good at selling, you know, I listened to the training. And they taught me how to sell this thing and basically show demonstrate the tool which is you know, pulling dirt out of their carpet. And so I did have some early success. There became one of the best sales people. And and yeah, that was really encouraging. Then I got offered a job they national vacuum cleaner, China and Australia selling in their stores. They love the fact that I’ve been successful at Kirby. And so that’s where I got my first taste of sales and my first taste of being able to make money based on my performance. And so I worked there for a couple of years with guys that were much older than me and and it was a really good experience. Yeah, but my first real entrepreneurial stuff started when I was like 22. And I started my first business. It says
David Ralph [18:25]
why was there that kind of 10 year gap, your 12 year old knocking on doors, I want to be in control of my finances. And then you went straight, like most of us do into a job? Why didn’t you sort of keep on that I’m going to be in control to be I’m going to earn my money, I’m going to wear my time.
Adam Hudson [18:42]
Well, I left home when I was 15 years old. So I was at school until I was 15. I finished grade 12. And I went to work in a one hour photo shop and I moved into a little house with my brother and two friends. And we split the rent it was $35 a week each. And I was making $193 a week in the Photoshop. So I had no capital, no idea how to start a business and I hadn’t read a personal growth book in my life. And then I’d somewhere around there, I discovered Anthony Robbins. And that was my first exposure to that. And then shortly after I tried Amway, which I thought was a business at the time. But you know, it took me just a few years to actually get into something trying to start something part time around my job. So I could still pay my rent and put fuel in my mini that I had at the time. I had an $800 drain meeting. And yeah, so it was it was just that, you know, practicality I suppose. But the between when I was able to actually leave my job because my business was making enough money.
David Ralph [19:41]
But let’s play some words now. And then we’re going to delve back into how you have created these businesses is Jim Carrey.
Jim Carrey [19:48]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [20:15]
So he’s dad took a safe job as an accountant, your dad took a safe job with the government. What kind of lessons did you learn? Did you buy into those words that Jim Carrey says bear first of all?
Adam Hudson [20:27]
Well, absolutely do. It was only last week that somebody said to me about Amazon Oh, what what? You know, what if you know the sales stock? You know, once you’ve got your Amazon business? And I said, What if your job goes away? You know, there’s absolutely no guarantee, whichever way you go in life. And I’ve always kind of thought the odds were better if you are in charge of your own destiny. So I agree with Jim. And I think you might as well have a go at what you want to do. It’s just that the conditioning so strong, from an early age, you need to get good grades to get a good job. And so people follow that path. And then they end up in a job that takes all their time and you’re being paid to build somebody else’s dream instead of building your own. Have you got kids, Adam, I don’t have kids. Now.
David Ralph [21:17]
Now I’m going to give you a couple of kids, right, you’re going to be sudden, a podcasting. Daddy is a couple of kids, and they sit down with you and they got that there’s a really good job down the road is paying me $200 a week. And I think it’s going to be really good for me, would you go now hang on Create your own business? Or would you go go for it? Go free, go down there and earn your stripes? Um,
Adam Hudson [21:39]
well, what I would do is I would sit down and probably show them, I wouldn’t tell them one way or the other, I say Well, here’s another way that you can make money that you might want to think about. And then demonstrate to them alternatives to having a job, you know, and explain to them, hey, you probably won’t make as much money initially. And but you might make them. But here’s here’s how these two powers over time pan out and sort of let them make their own choice. That’s probably how I would do it.
David Ralph [22:08]
And Is that how you would do it to most people? Or would you would you rather just sit back because it’s quite honest. Some people are terrible entrepreneurs, and you just know that they’re never going to get make money no matter how hard they try, and other people. They just go like a twig on the mighty stream of life. And they kind of float to success, or it seems from the outside. So did you kind of have to be selective on who you give advice to?
Adam Hudson [22:34]
I mean, I think so I mean, you’ve got to see that the person has drive, you know, if somebody doesn’t have a drive, if somebody doesn’t want to chop their own course they did, they probably are better off. You know, there are days, I’ve had days, not many now, but there’s been plenty of days in the last 20 years where I’ve kind of thing, man I ignorance would be bliss, you know, to have a job to get up in the morning, get somebody else just pay the check be told what to do just follow the system. There’s plenty of times where I’ve done it might have been a bit of choice. But and then at some point that changes because your circumstance change. But yeah, I think definitely you’ve got to have that in you, you’ve got to have that desire to chart your own course that’s stronger than your fear of failure. And that that’s the hard part to put into somebody. There’s just some people, the best entrepreneurs in my experience of those that just can, you know, stand the idea being told what to do every day. And you have to be here at this time until this time, and this is what you have to do. I think if you’re happy with that, then that’s fine. But there’s a lot of people that just just don’t do, I’ve had a BB and I’m one of them.
David Ralph [23:40]
I spent 25 years working in the City of London basically being told what to do. By idiots. Basically, they were people that had just been there a lot longer than me. And in these days, you kind of got promotion just because you sat at your desk for two years. So I was always surrounded by people I never really respected very few people coming to my life, I thought I would run through a brick wall for you because I totally believe in what you are saying. But I still sort of hanging out for 25 years until I couldn’t do it anymore. And I just couldn’t go back now I’m totally unemployable. Now, I could not go back is that a problem when you’ve become in control of yourself you do really set off four tires with the sort of plan be the full of you going back to a desk now being there eight o’clock, not having your swim in the morning. Could you put up with that David
Adam Hudson [24:33]
I could not think of I worst thing. I mean, my life is has been for years now. I’m always going the other direction in life. Wherever I go, I’m going against the traffic. I’m flying when I want to fly not when the cheap flights are. I mean, I spent six months of my year every year traveling, you know, I just got back from two and a half months in the US. I’m only here for two weeks in Australia this time and I back and I was in Singapore on the weekend, the Grand Prix. I think spent two months in Bali going to a yoga and surfing retreat earlier this year. The idea of having I’ve always thought you know, people say Are you happy? It’s Friday. I’m like this is a construct that weekends a construct to remind you to make you forget you’re on a rat wheel. I mean, I just I could not do that. Yeah, that’s just no i. Yeah, I’ve value my time and freedom so highly. These days. But did you ever get
David Ralph [25:25]
to a point when you forget? But it’s, it’s worth? You know, it’s valuable to you? Did you ever take it for granted some days and being Oh, yeah, I’m going to Bali next week? Or do you got this is amazing. This is This is amazing. I’m never going to lose the thrill of being able to do this.
Adam Hudson [25:42]
I think I think thanks to Facebook, I’m constantly reminded by those I dude, we are you living an amazing life, you know, there’s not many days that I don’t feel a deep sense of appreciation for my life. And that’s partly why I meditate is, is to really get in touch with the simplest of things. You know, I went through a time about to two years ago, where I was living in Los Angeles, I had a successful animation company in Hollywood, I had three other companies and it all look at me outside, but I was actually very stressed. And it led to a break down physically where I walked into my office and collapsed. And I had vertigo and panic attacks and I was treated for extreme panic attacks for a year anxiety because I took too much on and it was two years ago that I made some pretty substantial shifts, and and started a daily meditation practice. And I really learned the hard way that money and happiness and not you know that I come hand in hand. And happiness is a function that really has nothing to do with happiness. And so I have a daily appreciation of of, you know, the simplest things now that’s why I sold my company bought my place on the beach where the animation company and now I’m I literally am grateful for the sun and the sand and the water and and I’m pretty happy to these days as a result of shifts that had nothing to do with cash
David Ralph [27:08]
and looking back on it as we will send you back in time later to have a one on one with your younger self. But looking back on it now was were there clues? Or did you sort of walk out of that office? And it was a surprise to you then as anybody else?
Adam Hudson [27:20]
Well, okay, you know, it’s funny, I, I had never experienced panic attacks before or anxiety. And I’ve got a whole new appreciation for that issue for me in it, I certainly didn’t see it coming. You know, I had always operated at a pretty high level. But I was living in a foreign country. I’d been there for four years. And, you know, I had I was responsible for a lot of people. And I think it’s fair to say I didn’t see it coming at all. And in hindsight, I look back and I think Adam what we doing dude, like I had so much going, you know, I had a flight simulator. business, you know, 737 replica, I had an ad animation company. I had my reviews company in Florida, which was blowing up, you know, like, we’re growing super quick. You know, I had so much on the go, I had my Amazon business. So, you know, it was just crept up on me and I didn’t see it coming. I walked down into Sunset Boulevard, my head started to spin this trait started to disappear in front of me and I say to my employee, but it takes me back. I’m not feeling really good. And I start to panic and freak out. And then I’m mixing I remember I was in the back of an ambulance and dumb. So yeah, it kind of was a really great wake up call for me. And, and yeah, no, I didn’t see it coming at all.
David Ralph [28:36]
I just finished reading Richard Branson’s biography. And if you’ve been listening to join up dots, you will sense that it was a good read. And I got quite into it. I couldn’t quite believe that the virgin group is made up of 400 companies. And he looks like he’s sitting on the beach having a great old time. How the hell does he manage it? with yourself walking out there? And sort of having a bit of a walk return? It is a just a different breed again, how does he manage to sort of juggle 400? Or is he so far away from it? Now he doesn’t get involved in it?
Adam Hudson [29:08]
Well, you know, I actually, I’m sitting here on the air next to me is a photo of me with Richard. He’s one of my, you know, idols I suppose in business, and I got a chance to meet him about four years ago. And I watched him speak that day. And he said he built I think four separate billion dollar companies, you know, which is just an extraordinary thing, you know, and I remember that day, and I asked him, What would you say the keys are? to doing that? Pretty much the exact question you just asked me, because I was fascinated. And he said, to me that the key is to keep firing yourself with smarter people than you. And that is the reason today, I have four successful companies that are, you know, all doing very well as because I’ve managed to hire exceptional people to run them and empower them properly to run them. And that was something that took me a long time to learn, you know, I was always a nice guy and hide, drink, and you know, stuff like that. Have an outlet to actually attract good quality individuals and, and incentivize them properly, be less greedy, give them enough that they’re doing great. Not just good, so that they’re actually doing really well and support them and praise them and look after them. And so and that advice from Richard really has enabled me now to have these these four separate companies that are all doing very, very well. It’s just people, you know, finding them and nurturing them, and boy, investing in them, supporting them all that basic human stuff. And then had a good idea,
David Ralph [30:38]
which kind of takes you back to the the vacuum cleaner isn’t it is the personal element, which makes all businesses successful.
Adam Hudson [30:45]
It really, really is, you know, and I’ve, as I’ve gotten all this, you know, I read about company culture and concepts like that when I was in my 20s, and 30s. And it was all just a concept, I didn’t really know what it meant. Now in my companies, we have real culture, we have giving a social aspect to each of our businesses. In fact, four weeks ago, I was at a conference, I was a camp really, as part of an organization I’ve heard of called conscious enterprise with Yannick silver. And these are businesses that have signed an agreement basically to operate their businesses in such a way that they’re there for profit, fun and social good. And so all of my businesses now have an element that we like with our education company, we do micro lending to third world entrepreneurs, every time we sell a course, you know, without reviews company in Florida, we’re doing a Christmas hamper drive to the underprivileged in Florida this month. So that having those types of cultural things that are laid from the top and and getting buy in from your employees makes a really big difference to it’s actually profitable as well, because you know, your employees better and if your employees better, you make more money, and you actually get to do some good as well as just make a profit. So yeah, you know, there’s all these things you learn its people and people are pretty, pretty straightforward. We love to give without to be connected without to be, you know, acknowledged for efforts and prized and supported when we screw up, you know, so these are all things you get even kicked in the head a few times and been around and had failures. It was the egos beaten out of you by life, then you become much better as an entrepreneur.
David Ralph [32:34]
So is it a true thing, but the the better you feel they are, the happier you are, the quality of the work is going to be better it will away from the sort of the Dark Ages where people would go into the work houses and slog through hours and hours of day. Is it true now that it is literally about your personal spirit, which means that the best business decisions you make a better and way that you operate is better. Happiness is all important, I suppose.
Adam Hudson [33:04]
I absolutely believe that, you know, I believe being happier. And it is a case of choice, you know, because I’d be happy if you know, they think that happiness is at the end of some imaginary check. But it isn’t, you know, happiness is at the end of gratitude. And I know that might sound trite. But at any given moment, any of us can sit down and actually choose to focus on five or 10 things that we need to be grateful for, you know, just just Google and well children or something and, and it is still unhappy. There’s something wrong with you. You know, there’s so many people in the world that are say worse off than the best of us in the West, or the worst of us in the West. So happiness is a choice. And when you operate at a high vibe, you tend to just attract people want to do business with you. People want to be around you employees want to work with you. With my animation company, I used to take my employees and their partners out to dinner every month, you know, and I think it’s the best I think we spend 500 bucks every time we did it or something as a best money we could have spent on anything because it created joy in the company. And so that joy in the company comes from the top if you go if the grumpiness starts at the head, it’s going to trickle down. And, you know, I try to live my life that way. You know, Greg, where I’m live right now, this little beach community. They jokingly call me Mr. Amazing because when anybody asked me how I am, I always say I’m amazing. How are you? And inevitably, they always ask, what’s the story with that? You know, why are you so over the top? And I say, Well, look, you know, it’s a choice. And at the end of the day, you know, I used to be good, but I upgraded it was free. And it’s awesome. We are amazing. Look at what it takes to be alive and to breathe and see. And there’s so many miracles that are happening right this second, we just forget about them. So I just choose to focus on every morning for a few minutes, and I have a better day. And the ripple impact that has is amazing. As soon as I walk into a place where people know me, they immediately are happier. And that’s fine. It just remind people I deal with the drivers, I do it wherever I go and it and it makes me happy. And it makes them happy. And and business tends to be a lot more joyful and less stressful.
David Ralph [35:09]
I agree with that. Totally. I spent many, many years going into companies. And if you said to them, you want in the morning, most of them would go Yeah, not too bad. Oh, I’d be better if it wasn’t here. Oh, only I never I always until I’m going here. So I used to go into every opportunity and really over deliver on happiness. And I used to find that people used to think oh my god, he becomes he becomes the happy guy. And then little by little they knew that they had to kind of match my output. And they did. And then I’d watch secretly as a sort of greeting other people, and they matched again. So if we were all happy if we were all amazing, Mr. Hudson, I think the world wouldn’t have any way to fight that we don’t have to be amazing.
Adam Hudson [35:55]
I couldn’t agree more. And as soon as you Scott to me today, your energy lifted me I just finished a two hour presentation. 15 minutes before you called I was quite tired. But as soon as you spoke to me, I was like, Man, this guy’s on. I love it. They boosted me right away. I totally agree with you.
David Ralph [36:11]
I think it’s the only way to operate. And certainly when I was growing join up dots there, there was times where I could have stopped. But the audience wasn’t growing the feedback. I wasn’t getting anything. But there was something in me that just wanted me to do it. And now I look back on it. And I realized it was because I enjoyed doing it. I enjoyed having these conversations. And almost if nobody else listened, I really didn’t care if I got to spend an hour with Adam Hansen, one day event. Brilliant, you know that that would be great. I don’t give up. I don’t care if anyone else listens. Now, obviously I do because I want to provide the content. But that’s one of the big learnings that I’ve had as well. But you’ve actually got to enjoy it. So if somebody came along to you and said, Adam, I’m going to create a business where we go around dismantling schools and kicking people out of our houses, would you be able to do it? What do you actually have to be happy with the task? Now there’s no such money big enough?
Adam Hudson [37:07]
Look, there’s no way I would do something that was morally wrong to me or unenjoyable? Because there are too many ways to make my money. My problem is not finding an idea. It’s it’s choosing, you know, there are so many ways to make money that are fun. Why would you choose one that’s not you know, whereas a lot of people just get on to an idea. That’s just they can see money in it. And I’m just like, Yeah, but yeah, you’re right. There probably is money in that. But there’s also money and all these other things to you know, you know, I’ve canceled businesses that put a lot of time into that just didn’t feel right. Just before I was going to launch my like, just something about this. I don’t really dig. So I’m not going to do it, you know, and some of the best decisions you make are the ones you say no to the ones that you do, you know,
David Ralph [37:53]
oh, I agree with this. Totally. I tell you what, if he was here, now I’d reach out. I know you’re busy man. So you’re a bit tough. But I’ll give you a Hi, I would give you a big hug. Because I think that is what that is what life is all about. I have turned down so much money. When I started this show, literally money came towards me. I’ll be honest, I went Yeah, I do it. And then I started to realize I’d gone from a corporate gig where most mornings I was waking up thinking, God, I’ve got best today. And out of my seven days of entrepreneur, new real life, there was about two I was really excited about and the others were a bit the same. So I got rid of it. Oh, I just switched off all the income and got rid of all my clients and my wife bought I was mad, my friends bought, I was absolutely made. But I knew that I had to do that to allow the space for the fun to come in. And I’m not there. I’m not 100% there that every single day is Yay. But I had to do that I had to get rid of the earth, so that I could have the Hell yeah.
Adam Hudson [38:51]
Look, we actually have it. I have a friend who’s a bit. He builds houses basically all over the world for, you know, very poor areas of the world. And, and his name is Cameron Sinclair. And he’s built thousands of hours, he has thousands of architects that work on on spec, for him for free, sorry, they donate their time. And he’s funded by some of the biggest celebrities in the world. And his, you know, his abiding, I saw him speak in Los Angeles about two years ago. And he, he said, I have one rule for business. Now, I also said, I don’t take business from them, and I take money from them, I don’t deal with them in any capacity at all whatsoever. And so we do the same with our education business, because you know, effectively with we’re selling a course that teaches people how to make money. And unfortunately, that industry is full of snakes and charlatans and people who lie to you know, get people’s money and all that stuff. But all that being said, we actually when we sell a course, we have two guys who work for us in Los Angeles, and their only job is to call and new students and do a half hour call with them. And if you’re next, we get the vibe that they’re the person with someone who’s bought the course is rude or is aggressive or isn’t nice, is just not a good person, we just send them their money back, you know, because we just don’t want them in our community. Because we don’t need the money from the cause we’re doing it because we really love it. And yeah, we’ll make money and all that same is probably what you’re doing with your podcast, but we literally do hand people their money back voluntarily, that we just feel it just not a good fit. You know, we just don’t want unhappiness in our life. It’s not worth any price to us. You know, it’s no, is it
David Ralph [40:32]
that I think that’s the title of this show. Say no to a hose. I think I think it’s in the title.
Adam Hudson [40:40]
It says that when life’s too short, you know, no amount of money is worth that negative. You know, skeptical, cynical. You know, I’m like you I can’t stand it when people say I’m not bad. I’m like, Oh, wow. Like, oh, man, you’re making my hitter right now. You know, you don’t bed. How about amazing what?
David Ralph [41:00]
Yeah, oh, man up many big. I told the story A lot of times, but I used to know this guy who was really miserable, always miserable. He’s a lovely guy, but he just kind of miserable. And when he went to France, he only knew a couple of words. And one of them was Manny Feig. So he could kind of understand when they were asking, how are you. And so instead of going, not too bad, which he would normally have done, because he didn’t know what he was, he would go many feet. And you can’t do that. Like, you’re you’ve got to be happy, you’ve got to sort of like put some money into it. And he found himself a lot happier in France, because he couldn’t speak the language.
Adam Hudson [41:36]
Perfect, it’s perfect. I think everybody should have a better response than I’m doing. Well, the best, the best one I’ve heard was an old timer down here on the beach. And I asked him how he’s doing. And he leaned in and he said, made, if I was any better, they’d have to charge me into time. And dex.
I love that.
David Ralph [41:56]
Well, I’m going to play some words now, but really will take us on to the end of the conversation. And these were words that were said back in 2005. by another business legend, Steve Jobs. Here we go.
Steve Jobs [42:07]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [42:42]
Now I’m pretty sure that you’re going to go Yes, spot on Mr. Jobs.
Adam Hudson [42:47]
You’re right, he’s 100%. Correct.
David Ralph [42:50]
Now, when you look back over your life, and I love asking this question, do you have a big dot moment where you can look back and go? Yeah, that’s when my path as he was, that’s when I could start connecting my dots that’s led me to where I am today.
Adam Hudson [43:04]
I think it was probably in my mid 30s was, I made him lost money. And this is not doesn’t go right back that early. I tried. Because I didn’t have any entrepreneurial business coaching at all, from anybody, I tried to learn how to make money myself by being by hustling my way out of a middle class family, you know, try to sell things and more than I’d paid for them and all that stuff. And I had sort of up and down success until my early mid 30s. And I was sort of at rock bottom, I’ve been a millionaire twice. And back by the time I was 35. a multi millionaire the second time. And so I’ve been up and down a couple of times, and I gotten back down to zero, and, and probably a bit beyond that really baby candidates and things like that. And then I just, you know, I had some, some epiphanies about you know, about business. And, and, and I was, I was just really simple things about, you know, what value Are you really adding to the marketplace, Do people really want what it is that you’re selling, or you’re trying to come up with clever ideas and then sell them to people and and explain to them as a pioneer for much of my early business career, you know, and as they say, the Pioneer is the guy lying in the mud with the arrows in his back, you know, and I started to go, this guy over here is just doing the most boring thing pretty well and just killing it. And I’ve always tried to come up with a clever idea. And you know, and go that route, rather than just improve and be better than everyone else in the marketplace. It’s something that is already proven to exist. So I think that was sort of a turning point, I said, I just don’t want to build anything anymore, that’s not solid, and isn’t based on just giving people what they want in a better way. Rather than trying to sell something to people and convince you know what they want. And when I made that change, and a good friend of mine, who’s a very successful is an accountant by trade. And now he’s a software entrepreneur with 10s of millions of dollars. He said, Adam, he is one of the smartest guys I know. But you just need to get into something that’s just basic and simple. And with your personality, if you apply yourself to something that’s just simple, you’ll do well. And I finally took that advice. And since then, I’ve been building businesses that are first and foremost, based in people’s needs, rather than my own need to, you know, prove an idea that I came up with has merit, you know. So I think that was a big epiphany for me, my early, somebody there early to mid 30s. And then I went on I’ve done really well since then, and my back everything, I lost them more. So yeah, that would probably be the turning point. But I’ll slow to get there to 12 to 15 years of being in business, but I finally got it. He is simply many ways, isn’t it basically. And a lady The other day I was interviewing, I love the way she said this, she said basically, you create an offer. And then you drive traffic to it. And if the author is good people will buy and that was a whole business plan. Simple. That’s it, you gotta sell what people want, you know, and it’s so simple. But I missed that for so many years is like, what if I came up with this idea, and I could, you know, sell that instead of just what the people want? What are people waking up in the day or night and thinking I need to fix this problem. You know, someone said to me at a conference recently spoken, he said you want to be the guy selling painkillers, not vitamins, you know. And I was like that There it is, you know, just look at what people’s pain points. The reason that I like to review my review company took off is because you know, every amazon seller I spoke to Hey, would you like more reviews your product? Yes. That was the answer nearly every single time. My flight simulator business ended up failing. And I spent, you know, a lot of money on the flight simulator. And I spent almost nothing on the reviews company. So and I use that with my friends All the time. I said this is proof that it’s not that I’m brilliant. I launched both of those businesses at the same time, same person in the same city, one went down in flames and one went on to be hugely successful. And the one that was successful had almost no money put into it. Because one was selling something people wanted. And nobody wanted to fly flight simulator in LA at that time. Because there was too many other theme parks and other things that to do that were famous, you know. So yeah, it was just really interesting experiences that you get in life.
David Ralph [47:33]
Well, this is the end of the show. Now, Adam, and this is the bit that we call the Sermon on the mic when we send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young, Mr. Hudson, what age would you choose? And what advice would you give? Well, we’re going to find out because I’m going to play the theme tune. And when it fade, you’re up. This is the Sermon on the mic.
Unknown Speaker [47:58]
Adam Hudson [48:14]
so awesome. So okay, I’m at 17 years old, I’ve just read my first Tony Robbins book, I’m excited out of my mind about this idea that I can shape my own destiny. And I would sit down as I Adam, it’s all going to be all right. You are great with people. You just need to be patient. And really pay attention to what people need in life. And fill that need. You know, don’t try to be too creative and come up with crazy new inventions. Just focus on what people need. Be yourself. Ask what you need to do to get that business and what you need to do to keep that business. You’ll make more money than you could could ever spend. So that’s my entrepreneurial advice to my 16 year old self a 17 year old self,
David Ralph [49:09]
Adam, what’s the number one best way that our audience can connect with you sir,
Adam Hudson [49:12]
probably the best way is just go to my education company website, which is www dot reliable dot education. There’s no.com or anything just reliable that education and you’ll see me on the web site pretty much everywhere. And you can contact me through there any the team will forward their info on and happy to help. Brilliant will have
David Ralph [49:36]
all the links on the show notes. Adam, thank you so much for spending time with us today. joining up those dots. Please come back again when you have more dots to join up. Because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Adam Hudson Thank you so much. Thank you David I really liked him he had so much great is about making it simple. Finding the pain points, testing it testing it quickly just send out an advertisement and then find out if people email you to find out more information or great ways of testing. And now we’ve got sort of Facebook and we’ve got LinkedIn, we’ve got brilliant ways of not spending a lot of money. But you can get a taste of if it’s something that’s got legs and it’s something working with it very different from the way that most people do it, where they set up the website and I get staff and they build everything and then they wonder why it’s not operating. Find out if it’s going to operate beforehand and then get it out to market. Thank you so much for listening to this episode. That was Episode 606 of join up dots. That was Adam Hudson I’m David Ralph
David doesn’t want you to become a faded version of the brilliant self you are wants to become so he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to join up.com download this amazing guide for free and we’ll see you tomorrow on join up dots.