Welcome To the Join Up Dots Podcast with Chad Peterson
Introducing Chad Peterson
Chad Peterson is today’s guest joining us on the Join Up Dots show.
He is an expert business broker and the founder of Peterson Acquisitions, an award- winning M&A firm.
Chad’s firm handles transactions in $1 million to $25 million range, with some deals exceeding $25 million.
He works with companies all over the United States and has completed international deals as well.
Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States.
What sets Chad apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings.
Chad is a self-made entrepreneur that has been in the trenches.
How The Dots Joined Up For Chad
He has started, built and sold 6 of his own businesses. Chad wrote the book “From Blue to White: A Working Man’s Guide to Self-Employment”.
He also wrote the book “Swinging Doors: A Guide to Selling Your Company” and is the host of the podcast: Business Brokers: Buying, Selling & Growing Businesses.
As he says ” Peterson Acquisitions is unlike any business broker you will ever meet.
We are tough, we are full of grit and drive.
We are serious about selling businesses. We are not for everyone. Our clients are those who are just as serious about selling their business as we are.
We come on strong, we keep our foot on the gas, and we don’t stop working until we get the job done.
If that sounds like the kind of business broker you need fighting in your corner, schedule a confidential, no obligation discovery call right now.”
So was this bold and brazen approach born from the very beginning or did it grow over a period of time?
And where do people go wrong most, not starting a business or keeping hold of it for too long?
Well let’s find out as we bring onto the show to start joining up dots with the one and only Mr. Chad Peterson.
During the show we discussed such weighty subjects with Chad Peterson such as:
Chad discuses the love of work, and why he is very happy working seven days per week instead of looking for the balance.
Why its so important to disconnect from your business and get your juices flowing to build huge growth in to your business.
Failure can strike at anytime so why put all your success and income in the hands of someone else.
We discuss how the school system is dangerous and can often beat the inspiration out of the mind of our kinds.
The reason why you have to make a clear decision as to what your brand stands for and hammer that message home every single day.
How To Connect With Chad Peterson
You can also check our extensive podcast archive by clicking here– enjoy
Interview Transcription For Chad Peterson Interview
David Ralph [0:01]
Once upon a time, there was a guy with a dream, a dream to quit his job, support himself online and have a kickoff live. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and no struggles became a thing of the past. I of course, was that person. And now My dream is to make things happen for you. Welcome to Join Up Dots.
When we’re young that we have an amazing positive outlook about how great life is going to be, but somewhere along the line we forget to dream and end up settling in Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:52]
Yes, hello. Good morning, friends. Good morning, listeners. Thank you so much for being here with the old Join Up Dots my stuff. Thank you So much so we’re into 2020 we’re easing into it quite easily Now have you Have you broken your resolutions I are you still doing what you promised you would do? I don’t actually believe in New Year’s Eve and all that kind of stuff people say to me yet Did you celebrate New Year’s Eve I say to me every day is New Year’s Eve. It’s an opportunity fast whenever you wake up, and I’m going to ask today’s guest if he feels the same, because he’s a guest joining us on the show as an expert business broker and the founder of Peterson acquisitions, and award winning m&a firm. Now his firm handles transactions in 1 million to 25 million range, with some deals exceeding $25 million. Now he works with companies all over the United States and has completed international deals as well. Peterson acquisitions was recently named by one publication as the number one ranked business broker in the United States. Now what sets him apart from all other Business Brokers is his aggressive style. work ethic and tenacity but a rooted in his humble beginnings. He’s a self made entrepreneur, but has been in the trenches. He started build and sold six of his own businesses. And he also wrote the book from blue to white, a working Man’s Guide to self employment. He also wrote the book swinging doors a guide to setting your company, and he’s the host of the podcast, Business Brokers, buying, selling and growing businesses. As he says petersons acquisitions is unlike any business broker you will ever meet. We are tough. We are full of grit and a drive. we’re serious about selling businesses. We’re not for everyone. Our clients are those who are just as serious about setting their business as we are we come on strong. We keep our foot on the gas and we don’t stop working until we get the job done. That sounds like the kind of business broker you need fighting in your corner schedule a confidential no obligation discovery call right now. Well, I want them that they’re the kind of people for me. So what’s this bold and brazen approach born from the very Beginning odd growth over a period of time. And where do people go wrong? Most not starting a business or keeping hold of it for too long. Well, let’s find out as we bring on to the show, to start joining up dots with the one and only Mr. Chad Peterson. Good morning, Chad. How are you?
Chad Peterson [3:19]
I’m doing wonderful. And thank you for having me on. And I appreciate the appreciate the introduction. And I’m glad to be here. Well, Chad, can I cut to the chase mate because
David Ralph [3:31]
I’ve been looking at your website and you’re, you’re a big man, you’re a big man with a big beard and you look very aggressive. But as soon as I spoke to you, you sound all soft and cuddly. How is how is this fighting tool that we see on the website transition to who we’re speaking to today.
Chad Peterson [3:49]
Well, that is a wonderful question. The truth of it is that you know, I I’ve been I’ve been a tough guy my whole life, I guess you could say mean you know, humble beginnings and you know that I wasn’t you know, I’ve been a few scraps or or a lot of scraps in my life. I was a, I was a collegiate wrestler, I played rugby. So I’m a very physical guy, but at the same time, you know, I’m a businessman and got a good heart and I’m here to do things the right way. And in business, that’s, that’s how I conduct myself. Plus, you know, I’m 40 Well, I’m 41 years old now. And you know, when you get a little older, you’ve softened up a little bit and I guess that’s, I guess that’s the best answer I got for you on that. I’m
David Ralph [4:42]
about few weeks away from being 50 I can’t believe it. I still feel like a 16 year old D Do you have as much trouble getting your socks on as I do in the morning now? Is that is that where the issues are coming?
Chad Peterson [4:55]
Now No, I’ve I know I still have a tonne of energy. I Work nonstop. I work seven days a week. And it’s not because I have to, it’s because I want to I absolutely, absolutely love what I do. And so it does get me out of the morning, out of the bed in the morning. And I think that that’s really a key to success is just really enjoying what you do. And if I didn’t enjoy what I did, I probably wouldn’t have the tenacity that I do.
David Ralph [5:26]
Yeah, but seven days a week, seven days a week. How How do you balance that because I’m totally on polar opposite. I believe now of building a business bank gives me as much free time and as much opportunity to walk away from it as I want, how to sort of like balance relationships and family commitments and all that if you’re working seven days a week.
Chad Peterson [5:51]
Well, I love to work. I don’t just love to work on anything. I just love to do what I do. And so you know, I I don’t watch TV. I don’t watch sports. You know, I love to go out to dinner. And I love to have, you know, have a few glasses of scotch and, you know, something like that. But if I’m not doing that, or if I’m not going to the gym to try to take care of myself, I’m working. And so how do I balance the work life thing? Frankly, I just don’t even try people that are in my life. Understand that that’s what I do. And I have a wonderful time with the people in my life whenever I’m not working, but I just really love to work. That’s really my passion. And I think that’s that’s why I’ve done so well. And so I don’t have to give you your answer. I just don’t try the work life balance thing I think for a certain part of the population is just doesn’t exist. I think if you were to talk to Donald Trump or if you were to talk to Elon Musk or Warren Buffett or Henry Ford Or Thomas Edison. I don’t think these guys ever see work life balance. Now if I want to put something if I want to put my work down, because, you know, it’s just time for me to have a break or something of that nature. I can I mean, it’s it doesn’t own me, I own my business, but I’m always working on something. I’m podcasting or I’m making calls, you know, going through financial statements, tax returns, you know, following up on podcasts, interviews, you know, anything that I need to do throughout the week to make sure that I keep the ball rolling, and that’s, that’s what I like to do I, I guess I feel like if I’m not doing it, that I’m just not doing what I’m supposed to be doing. And I just think that greatness comes from that kind of mentality if you study the super successful people out there any anything from famous comedians to famous rock star To famous businessman, there’s no The goal is not work life balance, and I guess I’m part of their tribe.
David Ralph [8:09]
I agree with you to certain point I can sort of free 60 on this because I used to talk about hustle muscle all the time and getting to the office and, and you know, really working and building connections and networking stuff. And then I had some health issues, which has been well documented on the show, so we won’t go there. But I do know now Chad, and I’d be interested in your point of view on this. But my business exponentially changes, profit wise and strength wise, I suppose, in those periods when I’m not in it, when I’m away when I’m driving through your lovely country enjoying Trump land and other places. That’s when the real big ideas that come to me and I think I could be doing that. And that pushes me on how to help you get those ideas to come to you when you’re constantly doing but do over time.
Chad Peterson [9:01]
That’s a wonderful question I do take time off for several years and I didn’t do it this last year but for several years I would take the month of September off. So when when I say I work seven days a week I work seven days a week until until I hit the objection handles and then I and I really go away for a while I
David Ralph [9:23]
try to do and where where do you go when you really sort of inject yourself?
Chad Peterson [9:28]
Well, I go down to the Caribbean there’s a few places that I enjoy going to they’re actually in Honduras, and little little island on robottom just off the coast of Honduras and I’ll spend all spend a month there and barely be attached to my email or phone or anything I’m I might make a few calls a day, just you know, mandatory things I need to do. But really just disconnecting, and I’ll do that for nearly a month. And you are right, because that is when the powerful messages come to you is whenever the storm around you can stop. So I that most of my success comes from disengaging
as you said, and then,
you know, then re engaging with my new thought processes, you know, like, just taking a little bit of time off helps.
David Ralph [10:25]
It’s difficult bolters sort of juggle, isn’t it in the early days, because you’re busy building your business, and most people and I was certainly in this stage, transition from a corporate job being paid very well to an entrepreneur job, but you’re not being paid at all. And so there’s that mad Panic of actually paying bills and stuff. And then somehow that becomes your normal and your normal is that constant, go at it, go at it, go at it until you get to a point but you can’t actually remember a life other than that, and then that’s where you are.
Chad Peterson [10:59]
Yeah, you’re a Exactly right. And without that mad panic that you speak of, you wouldn’t you know, somebody doesn’t have the if you don’t have that mad panic, you wouldn’t be able to push forward and get through what it really takes to be a successful entrepreneur. You know, I mean, you have to have that fight that tenacity, that determination. And a lot of it comes from, you know, oh, shit, you know what? Yeah, what am I going to do now? You know, I mean, it’s a gut check, right? I mean, you’re about to step off the cliff, you know, you’re about to, you know, saw the limb off behind you, you’re going to burn your boats. And, you know, part of that just makes that mad panic when inside of you come alive. And then you’re right, you start working your ass off. And before you know it, it’s like you’re in a new dimension. It’s like you can’t even remember what it wasn’t like to have that. So that’s a very good point you make
David Ralph [11:56]
now for the people out there listening to this show. We’re trying to transition them into a better world. Some of them are just listening, biding their time. Some of them have just come to the show after six years. And some of them are actually going through our coaching and then moving out the other side. Now, when you speak to people, and they say, Chad, let me buy you a beer. And so you can give me some business advice. Do you say to them, yeah, you should go for it. Brilliant. It’s x mazing? Or do you say, Well, actually, we got to think about this. Maybe you’re not the right type of person for this kind of life.
Chad Peterson [12:30]
I used to be the person that would say, Yeah, let’s do it. I mean, I think you’ll do great. But, you know, and I and I would immediately encourage somebody to go pursue their passion. I would say in the last two years, that’s changed. Because what I find in people is that they’re lazy as hell. And they have dreams but they but they don’t want to put it into action. Yeah. And everybody knows that a Dream can be creative. Everybody knows that, you know, they got some great idea. You know, it’s, it’s 11 o’clock midnight at a bar and you know, you’re, you’re having some cocktails and you know, everybody’s gonna light the world on fire with with their big ideas and dreams, but I find that not 90% but I’m going to say 95% of people, they just don’t have what it takes to really put their plan into action. So, well, to answer your question, what I would do is I would sit down with him and say, okay, you want to do this? Yeah. Okay, I want to do this. Okay. Well, then how you gonna start? Let me let me let me give you a few suggestions. And then I would ask them if they’re prepared. For what for what I see ahead of them. You know, for instance, you my friend, you know, how many podcasts have
David Ralph [13:56]
you done? 2000 and something I imagine now 200 100
Chad Peterson [14:01]
Yeah, so so 2000 and some podcast, you know, if somebody said, You know, I I’d like to start a podcast that helps people go from their current lifestyle of working too much for the man and too much debt to, to go being self employed. And I like to go out there and run a successful podcast and reach the world and create my network, I would say, Are you sure? Yeah. Do you do you know what it’s going to take? Are you prepared to go do 2000 podcasts and extend your reach throughout the world and your audience, all the editing, all the administrative work that it takes? Are you sure you really want to do it and I would break down what it’s going to take them and then I would decide whether or not to give them my advice, you know, Christ said in the Bible, do not throw your pearls among the swine. Well I don’t I try not to do that, because what I find is that it’s a spiritual leak for me. If I if I throw my pearls among the swine, and I don’t, I’m not being authentic with them about what I see in them. Because if I don’t see that they’re going to be able to make it. I wouldn’t spend my time on them. And so at the point that I realised that they’re just dreamers, I just try to divert the conversation and go a different way. But if I see they’ve got that real burn to do it, then I’m all ears and I want to spend as much time with them as I can give them my card, help them and do anything that I can to get them there.
David Ralph [15:39]
Let’s listen to some words from Jim Carrey. And then we’ll be back with Chad,
Unknown Speaker [15:42]
my father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many Great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [16:09]
Now, I love Chad when you said that most people are really, really lazy because it does, it blows me away. I spend so much time responding to emails, talking to people, trying to give them free coaching, helping them and there was a period of time I gave too much of it away and it burnt me to a frazzle. Now I’m very restrictive of it. But even that in fact, when I say to somebody, what are you going to do is go away and think about it and then come back to me in four days and let me know I don’t even get an email I don’t get anything by just kind of just disappear. And it blows me away. It blows me away why somebody can even send an email back and say, you know, not even thank you very much just I thought about it. It’s not for me, that would be fine. But you don’t even get an email or anything. What why why he’s saying is it is it because Nowadays, is a belief that things are too instant. You can connect with somebody across the world, you can press this button and get this going. But people aren’t willing to build the true foundations.
Chad Peterson [17:12]
I think it’s that I also think, I think, I think you’re correct on that. I mean, it’s just weren’t an instant world. Everything supposed to be easy. But I know that that problems gotten worse with the new generation. I know that, you know, any more people’s attention span is, you know, somewhere around 15 seconds. I mean, you know, it’s, everybody’s on their phone, you know, they’ve got four social media platforms open on their phone, they’re not paying attention to really what they should be doing in life. So I know the problems getting worse. But I think at the root of it all is fear. I think that most people are fearful to fail, just like that Jim Carrey clip about his father, which I’ve seen that Before and I’d say what Jim Carrey has a lot of wisdom. He might be a comedian but he’s he’s got a lot of wonderful things to tell your to tell us tell your audience. I think people are fearful that they’re going to fail on their own. So they subscribe to a belief system that somehow fools them into thinking that the person they’re working for can’t fail. And, and I don’t understand that, because failure, I guess could strike anybody. But for whatever reason, you know, like Jim Carrey, his father, he just went and got a safe job. So he thought, but why is it safe? Why is it perceived to be safe? Because you’re working for somebody else? I think it’s fear.
David Ralph [18:49]
I don’t think it’s well, I do think it’s fear. But I also think it’s a lack of inspiration at an early age and you know, I go back to this time to time Again, and I will argue base to the, to the, you know, end of the world and back. But when you talk to a little kid, a two year old, a three year old, what do you want to be? They all say, I want to be a president, I want to be a rocket scientist. I want to be an astronaut, you know, the Spaceman, all that kind of stuff. It’s all very exciting. And then when you speak to them, when they’re like 13, they just shrug their shoulders, I don’t know. And it’s because that bit at school, where it’s realism, and it just beats it out of them. And they don’t want to be the freak. They don’t want to be the big dreamer. They don’t want to be the person standing away from the crowd. But they all grow into like shrug their shoulders, and I can see with my own kids, my daughter Ashley, she used to say my name is not Ashley is Ashley can when she was little and we thought brilliant. She’s good. She’s gonna be a world beater. And then she goes into a teenager and you can see she’s lost it not all of it. She still got it, but she’s lost a lot of it and I think it’s that crowd mentality.
Chad Peterson [20:00]
Well, I think you’re right, and you really touched on something, you know, the school system is dangerous. And I and I, too will argue that to the end of the world, and back, the school system system beats things out of kids. And it’s the mentality of set them up and test them, set them up and test them. It’s not really, you know, Albert Einstein said, Never let school get in the way of your education. And I think school does get in the way of our dreams. And if if education is worth something, dreaming is worth 10 times more than that. And I agree with you as I think what happens is you you start off dreaming and you’re alive and you want to go do well. And then the public school system gets a hold of you and you’re you’re being told that you need to be a master at, you know, 25 different subjects, because you know, you have to get A’s on everything. You know, you have to get wonderful grades on everything that you do. So now the public school system wants you to be a master of all trades within their scholastic curriculum. And it confuses people. Well, if you told me that I needed to be wonderful at something that I hated, my my light is going to start dimming within me. You know. And so I think also to that we’re more than ever, we are in an information age now. Where I mean, you could probably learn how to do brain surgery on Google if you if you search long enough for it. Right. And so with everybody having an opinion, I think this is very important when I’m about to tell you, with everybody having an opinion, you know, and you have access to experts all over the Internet. I mean, you’re right now I could look up 25 people that are experts in various fields, lifestyle experts, business experts, whatever it is. And they all have such conflicting advice. You know, what works for one person would never work for another person. So I think what most people are doing now is they’re, they’re watching a guy who swears by a certain doctrine, and then they they watch somebody else that they equally respect. And that person swears by a totally different doctrine within the same space. And so what what I find that people are doing now is they’re not doing anything, because now they’re stuck between two people that they highly respect that have a totally different doctrine. So instead of doing something, they do nothing because they’re confused as to which route to take. And I think the public school system does the very same thing. Two children. So I agree with you. And
it’s a very good point you make
David Ralph [23:07]
we’re not going to fight about misspent child because I was gonna arm wrestle you I thought I might be able to win.
Chad Peterson [23:14]
Yeah, it’s it’s a wonderful point you make and, you know i for me, I was always a dreamer. I was I knew that public education was a danger to me. I knew that what they thought I needed to learn. I knew I didn’t need to. And I was an absolute misfit. I mean, I just didn’t want to be in their classroom. I didn’t want to be taken instructions from this teacher that I had no respect for. So I think I was I think I was abominable. I think I was a misfit. I was like, You know what, I don’t belong here. And I went ahead and finish it up. But I got on a work programme in school to where I could leave for half a day and start and go to work, because I knew it was a toxic environment for My soul. So perhaps perhaps I didn’t let the school system beat it out of me.
David Ralph [24:06]
I think I’ve always been a dreamer. And I think once you get that dream is more often than not sends you off in so many different directions. Now I look back on what I’ve created and I save is quite openly from the outside, it perhaps doesn’t look that much. But the amount of work and effort it’s taken more often than not to get clarity. And to understand actually, what you’re bringing to the table is quite extensive to say the least. And when you hear 2000 plus episode, so you go, what, 2000 hours, that’s probably more like 5000 hours. So you’re getting close, you know, halfway bare to the 10,000 hour rule where you know, real success comes. Now if you sit to some but somebody and you say, and I’ve, you know, I was reading the four hour workweek and I always talk about this because it was a life changing moment. And it was page 44 of the four hours workweek by Tim Ferriss, and he basically did the math of if you retire at 65, and you’re reading this at the age of 30, you’re going to spend so many years doing what you don’t want to do. And I thought, bugga that’s the last thing I’m going to do. And I quit my job the next day, and then sort of went out to do it. Now, wherever that dream fell down, was I bought into other people’s dreams. But you don’t need to self develop. You, you basically have to hustle. And the self development is the key partner, isn’t it? You’ve got to become obsessional and become the absolute best at what you can do. Until you create your own niche. You become an expert in your own market. What do you think, Jeff?
Chad Peterson [25:48]
Well, I agree with you wholeheartedly. I think I think the 10,000 hour mark is something that people don’t even pay attention to. And I’m glad that you mentioned it. You know, like I said, you know, this this world, so attached To a concept of instant success and everything has to be easy. But the 10,000 hour mark, you know, and that’s to your point earlier, you know what I what I spend the time to help somebody with their dreams? Well, maybe but if I see it in their eyes are not ready to go do 10,000 hours and I’m wasting my time. I think that you know, to quit your job and to you know, after you read page 44 the four hour workweek, which I’ve read that book a couple times, and I I, I subscribe to the concept of Timothy Ferriss and everything, but I don’t I don’t try to condense it down to a total lifestyle as he has. I use the same concepts. But I don’t apply it to try to try to not work because I love to work. But to be a master in your trade. That’s that’s one true success. can happen because you’re just scuffing your knees and you’re taking a few on the channel on the way until you get enough experience on your belt to really maximise your effectiveness within your chosen field. And it does take 10,000 hours to get there in my opinion.
David Ralph [27:17]
Well, let’s hear some words now and we will be back with Chad Peterson.
Unknown Speaker [27:23]
Are you ready to make a full time living online? Check out the amazing Join Up Dots
Unknown Speaker [27:27]
Unknown Speaker [27:28]
Hello, my name is Alan. And I’ve just completed the excellent eight week course with David before I started working with David Actually, I had no idea to toe where to start. I had a lot of ideas about
Unknown Speaker [27:42]
what I probably thought was going to be good in business. David was able to help me through that day to find that passion. Within literally minutes. We had we had a business idea and for the last seven weeks, we’ve been building on it and building on that and the position I’m in now I don’t think I ever got here
Unknown Speaker [27:59]
on my own. Because of the amount of information that David gives the structure, he’s got the full package here. And he explains it in a way that I can understand. His support is is phenomenal. I feel like this is the way business is supposed to work.
Unknown Speaker [28:14]
David helped me on this time. Okay, what would the logical steps that I should do? How, how can I get this up and running? So I would really recommend this as an excellent course helping you if you have an idea if you have no idea, really teasing that out and at some of the practicalities and steps to take to really launch your business, whether as a full time job was a side hustle. So it was really excellent. I recommend that for anybody thinking about setting up their own business. But don’t fix an exaggeration to say David will totally save you, us. Thank you, David, for all your amazing help and support which keeps on going. And we certainly couldn’t be where we are today without you so your author,
David Ralph [28:54]
so if you would love to become my next success story and have your own life changing online business My step by step system, fine tuned over many years to take away the ethic and expense that others struggle with, and come across to Join Up dots.com and book a free call with myself, let’s get you living easy life, as it’s there waiting for you to get it that is Join Up dots.com business coaching. Now sort of tying into that I was just listening to that as I as I was playing it, and I was reflecting on the people that have been through my coaching. And more often than not, these people have pushed me in directions that I wasn’t expecting to go into, because of their own passion, of changing their life. When when you actually work with somebody and let’s talk about your business yourself. You’ve started and sold six of your own businesses. Did it take somebody else to push you to make that leap to make those decisions because a lot of time you can’t see it in your own world. You’re very good at looking at other people and saying this should be done and that should be done. Did you need other people to say Chad is time for you to sell your business walk away from it?
Chad Peterson [30:07]
Well, I’ll tell you what, I think that nobody had to push me to go be self employed. I think the world showed me as a young kid that being self employed was the right route to go. I was so impressed by people that own their own business, and they had freedom and they had money and they had nice things. And that’s what I wanted. So that was an easy thing. But in 2006, and in 2007, I had a business that was worth anywhere from eight to $10 million. And they, you know, people would try to ask, you know, people would ask me if I would sell my business and my answer was, why would I sell my business? I’m doing so well. And, man, the 2008 financial crisis hit and I was dead in the water. I mean, I went from being a millionaire to being totally broke. So I would say that Yeah, people were nudging me I just wasn’t listening. And that was one of the businesses that I held on to for so long because it was such a high income business that I just couldn’t imagine letting it go but I sure should have
David Ralph [31:22]
now we’ve all businesses, the exit strategy is key when to actually exit and I’m, I’m interested in is very much on Chad, because nowadays, it’s all about growing a personal brand, and a personal brand you can’t escape from if there’s no exit strategy, really, you know, I’m going to be the, the host and the voice of Join Up Dots until I decide not to do it. What do you think about that the personal brand compared to the actual business itself?
Chad Peterson [31:54]
Well, I think it’s important to note that people are trying to build brands without Having fully decided that that’s the brand that they want to push. In other words, if somebody gets online and they hear experts talking about how important brand is which it very much so is, is probably the number one thing as you said is to push your brand a lot of people just get out there and try to push any brand hoping that is going to give them a reward financially emotionally spiritually whatever. But you know not everybody can be a Kim Kardashian not everybody can be a Tony Robbins not a you know, whoever’s a big brands success. And so I think you really have to do a gut check and decide what you want to do for your brand as you have I mean, you can’t do 2000 episodes without having the fire in your belly and the decision to go do that. So the brand is hard to exit from as you said, because once you brand yourself Something you know, it’s it’s hard to get out of it. I mean, who was the was a Dustin Hoffman? Was that who played Rain Man?
David Ralph [33:10]
Chad Peterson [33:12]
Yeah, yeah. Dustin Hoffman Uh, well, he had a hard time with acting after rain man because he did so damn good at it. He had branded himself as Rain Man, and didn’t even didn’t even know it. He was just trying to do the best he could at playing that character and it forever changed his life because he was never looked at as anything else but Rain Man. So I think if you brand yourself hard enough, it’ll work for you. And then if you decide to exit, I you end up throwing away a lot of your good work.
David Ralph [33:44]
Yeah, because I know in the early days, and until about a year ago, I suppose. I used to really bring the enjoyment and the fun into Join Up Dots. So I used to do a lot of sort of city stuff and, you know, games and stuff because I thought, you know, I’m I’m having a great life. Let’s bring it into the show. Now I look back on it. And I think it actually diminished the seriousness of what I deliver and what I want to achieve for my clients. The final element transitioned as an entertainment, but it didn’t transition as to the brand. And the brand actually had to be pivoted slightly to become more serious as we’ve moved on, and I can actually hear a difference in both shows. My core being is to have as much fun and be as silly as possible, but I realised actually that that was affecting my bankability. And when I pivoted slightly, my money went up.
Chad Peterson [34:41]
Well, you’ve got a lot of information and you’re very good at delivering it. You You have a way about you to deliver a concise message quickly. And that is worth anybody’s time to listen to. So I would agree with that. Another thing I was going to say to you is Whenever I was listening to some of the some of the sound bites, in this case, it was people that were testimonials for your coaching. I think it’s really important for everybody to have coaches. And part of the secret of my success has been always staying tuned in to success coaches. I know that I wouldn’t be here today, if that wasn’t part of my plan. And they come in many different forms. But you have to usually find that one that you’re steady plugin for your mentor. And it sounds to me like you’re doing a good job at that. And for that, I commend you.
David Ralph [35:42]
I do try and I always say to the guys that work with me, at the end of the day, my whole thing is, I want to sit down have a pint with you, and we’re mates. You know, I want to give them so much value, but it’s it goes beyond the client and sort of business coach. Does that make sense to you?
Chad Peterson [36:01]
It does. It does. Yeah. If you can cross the threshold of the business facade and get right into the gristle of being in a real relationship with somebody and caring about their well being, you’ve separated yourself from the rest of the pack.
David Ralph [36:17]
Now, you’ve obviously separated yourself from the rest of the pack by your bold and brazen approach. Now, in the introduction, I queried whether that was born from the very beginning, or did it grow over a period of time? Were you so nicey nicey business coach, so a business broker, and then naturally found your thing?
Chad Peterson [36:40]
Well, I have been self employed my whole life. I’ve been bold and audacious my entire life. And that was something that I was either born with, or I think there’s a I think there’s kind of a reckless side to me too. I think I think in other words, I think somebody would call it reckless. I mean, People have seen me go open up businesses and they think that I’m just nuts. You know, they think that I’m reckless. And it’s because I see something and I’m passionate about it. I’m going to go after it. And then after two years, I was like, Whoa, I didn’t see that coming. I did not see that you were going to make that jump and have such massive success. So I, part of that feeds me, I mean, people that, you know, the naysayers, they feed me. They feed my soul and my passion and my drive, to to go win and to go succeed. But I would say that, to answer your question, I think that being self employed my whole life building and selling businesses working my ass off, and being bold and tenacious as I am, I’ve sold six businesses of my own. And that’s a lot of work. That’s that’s a time I mean, I’m 41 years old, and I’ve built and sold six companies. That’s That’s a lot of build. That’s a lot of maintaining and a lot of selling of concepts. Went from concept to creation sometimes on a shoestring budget. And that has enabled me to be a wonderful business broker because I’m at the I’m at the, you know, 30,000 40,000 hour mark of being self employed at any given stage of the game of self employment. So I can really work with a business owner and help them understand where they’re at not only what their dreams are passion, but also their business plan. But also with where they’re at what their alignment with what they’re doing. I mean, I can I can tap into somebody and help them on a greater level than just your everyday typical Joe Blow consultant. Because I’ve been there and done that so many times. I could sit down with somebody and say, Listen, you don’t see what I see. But I see it all over you. You need to sell your business because your passion is waning. And as soon as your passion gets too far low. I’m going to see it on the on the profit and loss statements. I mean, where there’s no passion, there’s no profit. So I can go right in there and I can tell somebody the real deal. Now the challenges, they think that I’m trying to sell them on selling their business because I have a dog in the fight and I don’t, I’ll just, I’ll just tell them, right, right straight away. You need to sell your business because your passion is waning. But what people do is they hold on to their business too long because they’re fearful to go start something else. And, again, I think that with proper coaching with a mentor in your life, and with tenacity and sheer will and grit and determination, and dreaming, I think that you can make any transition you want and let go the old and find the new successfully, as just you have to be able to face The end of your passion and when that is close enough where it’s time to let go. And I think that I can help people do that. And so I’m able to get them to a new spot in their life not only by selling their business, but getting them to realise it’s time to sell and time to let go of what they used to be so passionate about. But they’ve lost it.
David Ralph [40:22]
Is it that’s fascinating that the passion piece because, you know, after six years of Join Up Dots, I’m as passionate probably more passionate about it than I was at the beginning. And something that you said that, you know, we’ve only just connected but I thought my god Chad Peterson is like me that the naysayers fuel your fire. You know, the worst thing that anyone can say to me is you can’t do that. And I instantly think right Watch out, I’m going to bloody do it and I will prove to you I will do it. You know, I just had that drive in me to go forward. If somebody says that I can’t, and unfortunately that sort of multi level back into take you into you know, areas of overwork and burnout and persistence where you need to sort of step back from it. But that’s a gift, isn’t it, Chad?
Chad Peterson [41:11]
Yeah, it is. Yeah, it is.
And, and I commend you for staying passionate. And and so here’s what I tell people I say, look, you know, if I lose 10% of passion, and what I do, I’m out. I mean, I there’s no reason in today’s day and age, you should be doing something you don’t want to do. If I lose 10% of passion, I’m, well, I might take a long break, because that might help me. But if I come back to the to the command centre, and I’ve still lost 10% passion, it’s over. I refuse to do something that I don’t want to do. And I think anymore, we walk around in a world where people are somehow convinced I need to do something, they don’t want to do it. Those times are over. And I don’t I think I think people just aren’t willing to face that. That Those times are over, you know, I see a, I see a waitress or a waiter, and I can see it on their face, that they just hate their job and they don’t want to be there. And my and I just think to myself, why are you here then? You know, there’s there’s some people that would love to be a waiter or a server. I mean, ironically, there’s people that love that kind of thing. So let’s so let them do it. Why are you taking a job from somebody else that would love to do it doesn’t matter how low on the totem pole it is, go do something that you want to do. And if it’s not really what you want to do, be excited about doing it. Regardless, because if you have to do something, you might as well get excited about it until you can get and get to where you want to be with what you want to do. But the goal should never be lost of finding what you really, really want to do, and that you’re passionate about. And there’s just too many options. In today’s world, to not have that mentality with it with a touch of a cell phone, you know, I mean, you’re in the UK, I’m in the United States, we’re talking live, we’re touching thousands of people’s lives right now. You know, people have to broaden their horizon and realise that we are in the most profound times, the most wild times of access and ease and technology, that there’s no reason to do something you don’t want to do. And that’s to Jim Carrey’s point fail at something that you love because you can fail at something that you don’t want to do.
David Ralph [43:39]
Well, let’s hear from a guy who famously said that if I look in the mirror for more than 10 days on the trot and don’t like what I’m doing, I change it. Steve Jobs.
Unknown Speaker [43:49]
Of course, it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards. 10 years later. Again, you can’t connect that dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [44:24]
Obviously, hugely famous words heard across the world time and time again. But when you actually reflect on your own life, is it too simplistic what he says I’ve had a few guests recently that says basically, yeah, so Steve Jobs decided that because he Steve Jobs, what do you think?
Chad Peterson [44:42]
Well, it’s not too simplistic. The thing is that, you know, before you learn to tie your shoes, it’s very difficult. Once you learn to tie your shoes, you look back and you’re like, how did I ever not know how to do that? So I think, I think, to a lot of people, it would sound too Simple, but sometimes the most simple things are the hardest to comprehend. So I think there’s a, there’s a comprehension piece there. You know, I do you really are you able to listen to his words and apply it to your life? Probably not. Most people, they probably need a coach to help them see what they cannot see within their own life. But I’ve heard that same argument about other massively success people, successful people, you know, it’s all that’s easy. I mean, that’s that’s Ilan musk saying or that’s, that’s Bill Gates saying, or that’s Donald Trump or that’s, you know, whoever, you know, that’s easy for them to say. And I always tell people listen, the man started off being that way, and that’s why he’s successful. He didn’t get successful a different way and then turn around and speak of some doctrine that he subscribed to. That didn’t get them there. You have to be the person To be successful, you have to do the things that a successful person has to do to be successful in order to have what successful people have its be do have. And I think frankly, it’s a it’s a bullshit cop out statement. When somebody says, Well, that’s easy for Steve Jobs to say, well, who was Steve Jobs before he had this passion and this doctrine of success and passion. He was just a guy that was broke with a dream. And so nothing is easy for anybody when they have a dream and he gave his life that he dedicated his life to success. So I think that’s bullshit cop out. I think that’s an excuse. And people got to get over that you have to take personal accountability. You have to you have to do your study on this guy. Who was he before? He said, Started and why am I thinking that it’s easier for a guy who actually did the things to be successful? Why do I think it was easy for him? And it’s not easy for me. I think that’s what they need to explore.
David Ralph [47:12]
I think a lot of people will be looking at Chad Peterson after this podcast episode because you’ve delivered so much go. Moving forward to the end of the show. We’ve got another journey to take you on Chad. And this is the part of the show that we call the Sermon on the mic. When we send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young Chad, what age would you speak to him? What would you like to tell him? Well, we’re gonna find out because I’m going to play the music and when it fades your lap This is the Sermon on the mic.
Chad Peterson [48:10]
What I would tell my younger self,
I would go back to the age of maybe 10 years old. And I would tell that little boy
Unknown Speaker [48:25]
Chad Peterson [48:27]
he must not lose
his sight or his vision for what he believes he will be one day and that the world is here to give him all the messages in the world that that they want him to be and to never let it happen to them. I would tell that little boy Listen, son, you will have hundreds and thousands of people The think they have the answers for you. And what I want you to do is I want to practice your alignment, the alignment within yourself that aligns with your dreams and your goals and how you see your life turning out. And as long as you continually stay in tune with that alignment and that vibrational being where you feel alive. Whenever you think about what you’re going to do. at any stage of your life. I only want you to listen to yourself. I don’t want the world to talk you into whatever they believe you should be doing. You will have teachers that believe you need to do what they want you to do. You will have peers of yours, that believe that you should be doing what their dreams are. never follow somebody else’s dream. Those who follow the crowd usually get lost in it. Stay true to yourself. And make sure that you’re passionate and aligned. Whether whatever you want to do in your life and save your money for your dreams. Don’t throw it away. Save your money to build your dreams. That’s what I would tell that little boy.
David Ralph [50:21]
Mr. Peterson, what is the number one way that our audience who’ve been listening can connect with you, sir.
Chad Peterson [50:29]
You would like to go or if you’d like to connect with me go to Petersen acquisitions calm. And all of your listeners can receive a free download of swinging doors a guide to selling your business. And so they’ll just go to the website and punch in that it was your podcast. Then I’ll send them a free book. So Peter some acquisitions, calm and very responsive. And I will get back to anybody who contacts me.
David Ralph [50:59]
Right stop We have over links on the show notes, as always, to make it easy. Chad, thank you so much for spending time with us today, joining up those dots. And please come back again when you’ve got more dots to join up, because I do believe that by joining up the dots, and connecting our past is the best way to build our futures. Chad Peterson, thank you so much.
Chad Peterson [51:19]
Thank you for having me on.
David Ralph [51:22]
Chad Peterson so yes, people are lazy out there, you know that I said to him afterwards, I said that was content that I needed to hear myself. Because I’ve been working so hard for Join Up Dots, to talk to people and to drive you forward and to help you out because it’s there. The life you want is very, it’s not going to come to you. It’s not going to be easy, but it’s easy. The principle of it, you’ve just got to build it. And I just don’t understand why people are so lazy and so willing to just put their They’re time into Netflix and Amazon or down the pub because one day as I say, that company that you’re working for could just touch on the shoulder, and then paying you much better working towards something while you’re earning already, you know, and just build it up little by little to give you about network, but you can take wherever you want, just, you know, just Just think about it. I don’t want to get preachy. But as I say, it’s there for you. And I’m going to Keep on drumming that in. Until next time, thank you, as always to Chad Peterson, thank you to the listeners, thank you to the people dropping us a line and thank you for the people that are really making a go of changing their lives. That’s what Join Up Dots is all about. And I’ll see you again soon. Bye bye.
Unknown Speaker [52:45]
David doesn’t want you to become a faded version of the brilliant self you are wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life, head over Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.