Welcome to the Join Up Dots business coaching podcast interview with Mr Christopher Mance II
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Introducing Christopher Mance
Todays guest joining us on the Join Up Dots Podcast interview is someone who considers himself a life long student. And in the online environment he quite simply has submerged himself in the world of websites, traffic production, and content creation since an early age…..Mr Christopher Mance II
He first learnt to write software when he was just a youthful 14 years old, and started his first company at the age of 20.
But these were all stepping stones, or dots as we call them on the show, because no matter how well your site, vision and content look you are dead in the water without visiting traffic.
And Christopher first achieved this while he was graduating from the United States Military Academy at West Point.
All freshman were allowed to use the computers, and our guest decided to create a site on his love of Hip Hop music, which slowly but steadily became the go to place for lovers of that genre of music.
How The Dots Joined For Christopher
So buoyed by his success and confident in his abilities, and after several false starts in 2011, he founded Nichevertising, an online business that helps business in a similar niches join forces to grow their business, and make their content hopefully go viral.
Said in a different way our guest is trying to connect businesses with the same demographics so they can work together to help each others advertising campaigns go viral.
Multiple businesses can join a campaign together and help each other gain huge exposure online
A real win-win for all parties, not least our guest.
So the key questions are I suppose, how Christopher Mance II he come up with this idea?
Why did he persist with working online, and developing his entrepreneurial muscles when simply “getting a job” would have been the easier option?
And where did he find the courage, support and faith in his abilities to push through the hard times to gain the success he deserves.
Well let’s bring onto the show to start joining up dots, as we discuss the words of Steve Jobs with the one and only Christopher Mance II
During the show we discussed such weighty topics such as:
How programming code came to him so easily it was like speaking English or breathing!
How he had to develop his “Hustle Muscle” at the age of 11 years old to ensure that he got the money owed from the houses he delivered papers too!
How he found out at Military college that he could go further than anyone and push through the pain to success!
How he believes that we must all focus in on the little things in life, as the small incremental gains build up to something amazing!
When he started he thought he was a genius, but realised quickly that nobody else thought of him in the same way!
How To Connect With Christopher Mance II
Return To The Top Of Christopher Mance
Every other episode to enjoy and consume can be found at Join Up Dots Podcast Archives
Audio Transcription Of Christopher Mance Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [0:26]
Hello, world, how are we? Are we all okay? Episode 59 of Join Up Dots. And I’ve got a gentleman today and when you listen to him talk, you will think to yourself, how up how enthusiastic and you know, it’s five o’clock in the morning, he’s actually been up for about, you know, half hour already, so it’s probably still dark where he is, but you won’t hear that from his boy. So I’m gonna, I’m gonna find out what makes him so busy in the morning because it’s something that we could all have, if I could bottle that we’re going to be millionaires all of us. Well, today’s guest is someone who considers him self a lifelong student. And in the online environment, he quite simply as submerged himself in the world of websites, traffic production, and content creation since an early age. He first learned to write software when he was just a youth for 14 years old and started his first company at the age of 20. But these are all stepping stones or dots, as we call them on the show, because no matter how well your site, vision and content, look, you’re dead in the water without visiting traffic. And he first achieved this while he was graduating from the United States Military Academy at West Point, all freshmen were allowed to use the computers and our guest decided to create a site on his love of hip hop music, which slowly but steadily became the go to place but the lab is about genre of music. So boy by success and competent in these abilities, and after several false starts in 2011, he founded niche. I’m going to say that game niche advertising that’s quite hard to say. And online business that helps business in a similar issues, join forces is to grow their business and make their content hopefully go viral. said in a different way. Our guest is trying to connect businesses with the same demographics. So they can work together to help each other’s advertising campaigns go viral, multiple businesses can join a campaign together and help each other gain huge exposure online, a real win win for parties, not least our guest. So the key questions, I suppose How did he come up with this idea? Why did he persist with working online and developing his entrepreneurial muscles, when simply getting a job would have been easier option? And where did he find the courage, support and faith in his abilities to push through the hard times to gain the success he deserves? Well, let me find out as much as Okay, and once I had the chance to talk, and of course Join Up Dots with the one and only Christopher meant the second. How are you today Christopher?
Christopher Mance [2:50]
Feel energised, feeling great,
David Ralph [2:53]
you can’t feel great, it’s like half past four in the morning, and you must have been on your ninth cup of coffee, are you you always a real morning person.
Christopher Mance [3:03]
On my best days I am I mean, I get most of the work done that I’m going to get done for the day before by 9am. So I gotta rock and roll early, you know, being I got a couple kids around here and summers just started.
David Ralph [3:17]
And so in the summer, I’ve gone through two kids, my sort of younger ones is nine and 12. And we’re just starting to slip into that, that phase where it’s actually getting hard to get them out of bed. But in in the early days, it’s it’s a totally different ball game, isn’t it?
Christopher Mance [3:35]
It’s a totally different ballgame, you’re jumping out of the bed, probably 637 at the latest, so they can’t wait to wake up.
David Ralph [3:44]
Well, we used to have a Telly now bedroom, me and my wife and we had it all sort of comfortable. So we could lay there and watch Telly. And we realised very early in the day, but the kids were quite happy to get up at four o’clock in the morning to come and watch Telly in our room. So we we have to remember move everything in our room to make it in the most boring environment. But the kids would never want to come in and it’s kind of work, they’re more happy to lay in their own beds, watching Dora the Explorer and whatever they whatever they watch. So have you trained your kids to a certain time, but that Daddy’s got his work to do or they just able to exist in your environment and not bother you too much.
Christopher Mance [4:23]
I wish I could I haven’t figured it out. So I don’t actually mind having them around. Because, you know, one of the things I want to raise them to thank is to think like an entrepreneur. So when they see me working, and I work from home, you know, I’m kind of implanting that in their mind that entrepreneurship is the way to go. So I always kind of have them around and the peripherals, just so they can see what I’m doing and you know, maybe pick up some things in their subliminal, so that they grow up and do and take the same path.
David Ralph [4:56]
When one of the things with entrepreneurs is that kind of blends dean of home life and work life, how do you define the two that you’re not working overtime, because it’s quite easy to do that when you just, you know, move from one seat to another and your your workstation? I haven’t
Christopher Mance [5:12]
figured it out yet. So if somebody knows how to do that, let me know. So you know, from the time I wake up, which which could be you know, four or 5am. So, you know, midnight, it’s always a blended lifestyle, you know, I’m jumping from one thing to the other, and back and forth. And and we’re never really stopped for me at this phase in my life. So I would love to figure that out at some point.
David Ralph [5:37]
It’s a surprising thing, isn’t it? Before I became an entrepreneur and started this this role, I had this image where if I wasn’t going to a nine to five job, I would have freedom to choose my hours and do whatever I wanted. And I saw a phrase the other day and it was an entrepreneur is somebody that’s willing to work 100 hours a week, because he won’t work 40 hours a week for someone else. And he’s kind of true, isn’t it?
Christopher Mance [6:02]
That’s absolutely true. And the motivation to be entrepreneur sometimes starts with that idea of freedom to do what you want. But at the end of the day, it’s it’s more about you know, solving a problem trying to grow something that you can call your own versus freedom. But, you know, at some phase in your life, you know, if you do it right, we’ll get that freedom.
David Ralph [6:27]
Yes, go back to the time of your life that you probably had freedom when you was a child, and you could sort of do anything you wanted. What were you always growing up around the sort of Atlanta area that you’re living in now?
Christopher Mance [6:41]
Actually, no, I grew up, you know, on the East Coast, the northeast and New Jersey. And I came down to Atlanta in my early 20s. You know, working a as a consultant for company name was centre. And that’s that’s what brought me here to the south.
David Ralph [7:00]
I went to Atlanta few years ago, and I saw the biggest fish tank I’ve ever seen in my life.
Christopher Mance [7:08]
Oh, man. Yeah. And it’s really
David Ralph [7:10]
every aquarium I’ve ever been to since I started walking and got our This isn’t a fish tank, you should see this one in Atlanta. it’s mind blowing, isn’t it?
Christopher Mance [7:20]
Well, we went there for Halloween this year, and we had a ball, I took my kids to the aquarium and they loved it. And you’re right. It’s an amazing spectacle. And I’ve never seen an aquarium that big enough.
David Ralph [7:33]
So good. Let’s get back to your 14 years old this was when you first started of lighting software. Was this something that you did? Because there was just computers hanging around your school? Or did you have your own computer? How did you suddenly get interested in doing that?
Christopher Mance [7:47]
Now there was actually I mean, a lot of people didn’t have this opportunity. But this is like the early 90s, there was a programming class that I took in my high school and 10th grade. So I just got the opportunity, it was an elective course I kind of just took it, you know, just, you know, kind of on a whim. And I loved it. And it just was something that came natural, like, just like English. For me. It was almost like I always knew how to programme and I walked in there. And I was one of the few people in class that got it right away. And I and I became someone that everybody came to for help. So it just came naturally. And I was lucky that I got that exposure at an early age.
David Ralph [8:29]
But But what was it that came naturally, because I can’t I can’t programme for love nor money. And I, I look at people doing it. And I just think that doesn’t make sense. So what was it? Do you think that clicks,
Christopher Mance [8:42]
um, it’s, it’s probably be the algorithm part of it, I’m more of like the F statements to the looping the ability to, you know, figure out what syntax you need to make something display on the screen. I naturally just remembered the right syntax for the language I was learning at the time. And I knew how to say, you know, If This Then That, you know that that basic concept of if this then do that just came to me, you know, without any effort,
Unknown Speaker [9:20]
did that give you huge competence
David Ralph [9:21]
for sort of proceeding to where you are now.
Christopher Mance [9:26]
You know, not right away, you know, I didn’t get it at the time, because when I first got in college, I didn’t major in computer science or software engineering or anything. So I didn’t, you know, it’s a lot of people, you have this natural talent, and, you know, it’s not something that’s cool, or everybody else is doing. So you kind of gravitate away from it, like I wanted to do like economics, or business. And it took me a while before it actually clicked like I need to be doing programming. So the
David Ralph [10:00]
doing great, but you didn’t do that didn’t do a major in programming.
Christopher Mance [10:05]
Not at all, you know, because you know, at the end of the day, a lot of people there’s this whole movement, and I don’t know if it’s like that in the UK, but but here in the States, everybody’s got this learn to code thing, learn to code, everybody needs to be a programmer. And, you know, programming is just really one piece of the whole whole system, you have to know the business side, you have to know the marketing side. So those early classes I took and marketing and economics, I think have helped me a whole lot just getting that foundation. So I don’t regret that at all. I mean, you need to have exposure on both the business and tech side.
David Ralph [10:44]
Because I’ve got a theory that I talk about in many of the shows, but most of us know the path we should be on. We know the things that we are naturally talented. We know the things that just come easy to us. But because they come easy to us, we were kind of dismissive of a and we think No, no life should be harder than this. And the amount of entrepreneurs I’ve spoken to who are really crushing it, have said that life has become so much easier for them. But they still have this kind of devil and Angel on their shoulder where the devil’s going on, it should be harder than this and the angel say no, no, you should be enjoying it. And they can’t quite quantify the fact that they’re getting paid to do something. But really, there’s there’s limited effort involved.
Christopher Mance [11:30]
That’s a beautiful thing. And you know, I haven’t really gotten there yet, I don’t necessarily pay myself at this point in my journey. So it’s a daily grind. For me, I’m hustling really hard to get to that point. But I do see see that what you’re saying in terms of, for me, being a programmer, early on. It wasn’t something guy I naturally gravitated to, even though I was good at it. Because I always saw, you know, being in consulting and trying to force myself to be on the business side of things. I always saw the programmers, as you know, more or less like construction workers, they were just doing what people told them to do. So I didn’t want to be the person that was told what to do. So I wanted to be on the business side. But at the end of the day, and from an entrepreneurs perspective, if you can go and you know how to programme and you understand, you know, the ins and outs of marketing. I mean, you’re a real dangerous person when it comes to you know, starting a business. So at some point, it hit me in the head that I needed to focus on his talent I had,
David Ralph [12:39]
I think that you’ve had a talent, it just hearing you talk, you’ve got a passion, obviously, the passion just comes out of you. But I think that you were born hustler, when when you was a real young kid, were you somebody that was going around always trying to make a few quid doing paper rounds and mowing lawns and washing cars and things like that. Have you Have you always been a hustler?
Christopher Mance [13:01]
You know, a little bit, I definitely had a paper route when I was about 11 years old. And it’s and it’s real interesting, because the way it worked, when you deliver papers back in the day here, you have to collect the money from the people you were delivering the papers to. And you only got to keep you only got paid when people paid you. So at the end of the week, every week, I had to go meet the head paper person and pay them out all the money I collected. And I only got to keep what was left after I paid my manager, if you will. So I got this early hustle me because I noticed that people wouldn’t answer their doors when the paper man, the paper boy came to collect, collect for the week. So I started having to get real creative on how to collect the money. And as an 11 year old trying to do collections, I mean, you have to have some creative techniques to get people to open the door.
David Ralph [13:54]
So what did
Unknown Speaker [13:55]
Christopher Mance [13:57]
I mean, you just have to go multiple times at different hours a day.
Sometimes I will have my dad there and got my dad to go to the door. Because if they recognised me, maybe they wouldn’t answer. And I got some of my friends to go ring the doorbell instead. And then I would you know, come up afterwards. So you had to do a lot of different things. It’s funny how people, you know, they want to get the paper had, but they don’t want to pay for it. And as the 11 year old kid that can suck on at the end of the week, you haven’t done enough collections, and you don’t have any money for for ice cream. So I figured that out real fast that that wasn’t the career I wanted to be.
David Ralph [14:34]
No, absolutely. And it is interesting with you, because there’s certain parts of your early life, which I find it hard to connect the dots I’m some people have this path, but you can almost see yes, step by step by step by step. Because you were you were a sort of normal child in many sense. But then you went to the United States Military Academy was that was that something that you were following in from your father? Or was that something that you always wanted to do, because that is a kind of different education isn’t to the norm,
Christopher Mance [15:05]
for sure. And it’s not something I ever thought about until I was a senior in high school. And my and once I got recruited, I was I was a football player. And I was a wrestler. And I got recruited there for athletics. And once I got recruited there, my dad would not let it go. So I kind of got pushed to go there by my father. And you know, it was a great move for me. But it was definitely not something I dreamed of it just happened.
David Ralph [15:37]
boutique boutique did you learn by I was speaking on guest one on Join Up Dots. It is a gentleman called Tom Marquez, who’s making a sort of really good living online at the moment. And he went to the United States Military Academy at West Point as well. And he was saying, but it really gave him the structure, it gave him the ability to get up earlier than anyone else, and really sort of crack on because in the military, you have to crack on and you can’t sort of float around. But it also gave him a lot of free time when they when they weren’t doing sort of manoeuvres and stuff to hone his next part of his life. Were you already sort of working on what you wanted to do when you left the military.
Christopher Mance [16:18]
I wasn’t and what what West Point did for me was two things and you you hit on it just a little bit. But that ability to go further than anyone else to take like the pain to accomplish a goal was like one of the main things I took away. The second thing was to always know that the little things count almost more than the big things. Because it was always the smallest things that could get you in trouble such as, you know, having your shoe shine, or your bed made a certain way, and your clothes forward a certain way. And there was so much emphasis on those tiny little things that most people would ignore. And it’s the same thing in business. So the ability to just really take pain and push through pain and focusing on a little things carry, carry and carry with me or you know, my entire life to this point. I mean, I have not forgot those lessons.
David Ralph [17:16]
So So how do you apply that in business? Is it just small incremental gains? push you forward? Is that is that what you’re saying?
Christopher Mance [17:24]
Absolutely. I mean, a lot of people focus on like the big things such as having this big, beautiful website or getting so many likes or followers and social media, like these world visible things that you can obviously see a successful entrepreneur, they have those big things, but at the end of the day, it’s really the stuff that you don’t see, it’s, it’s something, it’s some little, you know, incremental improvement that they’ve made on this particular, you know, conversion process or this funnel process that they get people to sign up, or it’s the way they do onboarding for their clients and the way they get them that they activate them as a as a, as a fan or evangelist. And they do this repeated process that nobody can see, you know, from, you know, looking at their website or looking at their Facebook page, that that’s what they’re doing. But it’s really like this really small little nuance thing that they it took them, you know, two, three years, maybe five years to learn that’s pushed down to the level of success that they’re at today
David Ralph [18:26]
is a weird human trait, though, isn’t it where logically, all of us must know that somebody does not gain huge success overnight, the overnight success storey just doesn’t exist. I don’t care who who’s out there. If you drill down into it, you find that they’ve just been underground for three years, honing their their trade before they sort of explode into our consciousness. But we we all benchmark ourselves against that the peaks of success. We’re all here looking at Christopher men’s. We’re all here looking at Richard Branson’s. We’re all here looking at the Donald Trump’s. And we think that is where I need to get to. But of course, they’re only at that point, because of all the small struggles, obstacles, challenges that they’ve overcome, to get to that point, but we can’t, we can’t comprehend that they were ever in a different position. But the one that we see them in
Christopher Mance [19:19]
for sure. I mean, it’s you know, going back to that that military analogy, it’s a it’s a series of successful she she signs and you know, you wake up every day, you shine your shoes, and you go through that day, and nobody wants to shine the shoes. Everybody wants the fun part. And it’s really the stuff that’s not really that fun, that gets you to success. And you know, you look at like ink magazine, or TechCrunch or you know, any any online publication like that, they always cover, you know, the the storey after you raise $10 million, or afternoon IPOs or whatever. And they don’t really go into the to the nuanced details of when people are now ramming their head against the wall day after day and making no progress. And the unsexy part of entrepreneurship. But I mean, that’s really the core of what it is. And if you’re going to be an entrepreneur, you gotta realise that it’s not always going to be fun, and you’re not going to always be doing what you want to be doing.
David Ralph [20:24]
There’s a book that I read recently called the outliers, or the outliers, and it is about the 10,000 hour mark of performance. And all the people that have really, you know, crushed it from the Beatles to Bill Gates, when they sort of analyse it by they’ve actually performed or they’ve worked, but 10,000 hours, which is so far beyond anything that anybody else does. And when you do the math, it is almost incomprehensible that they could actually do that amount of work to get there. But that is how they’ve honed their skills. That’s how they develop this business. Leighton talent mophead to the world domination. And we will see.
Christopher Mance [21:05]
Yeah, I mean, when you look at certain business, especially online businesses, you try to come up with what’s your competitive advantage? You know, what can somebody do that sheet that they can’t copy? What can you do that somebody else can copy. And really, the only thing that you can do this somebody can do is do something that they’re not willing to do. And that really is, is a lot of pain in our work. And it’s doing some process that nobody else is willing to put the time and effort in to do so that 10,000 hours is probably not 10,000 hours, know, sitting in a meeting room and just talking with people or having you know, lattes, over you know, trying to close deals is probably like digging a ditch or something like that something that nobody else wants to do.
David Ralph [21:51]
So if we go back to your stepping stones, you’re at the United States Military Academy, and when you start building a website on hip hop music, and slowly but steadily traffic starts coming your way. How exciting was that at that time, but really, that was the kind of first major success that you’ve seen, but obviously has built the confidence for you to go into your future ventures.
Christopher Mance [22:17]
So this is like 9697. And there’s not a whole lot of success, storeys, you know, like big IPOs, or whatever, at that point. So when you’re, when you’re building a website or doing stuff online, you really have no dreams that this is going to be some type of business or that this is even an industry. So I was just doing it for fun. And just trying to kill time, and just, you know, playing around with HTML. And when people started coming onto the site, at the time it was it was probably do something like Yahoo, I really don’t know, at the time how people got to the site, there was no like traffic strategy. It’s just, you know, you’re putting up something cool, I was using one of those three websites, I want things like Angel fire, or something like that, we get a free website. And I just start, you know, putting lyrics up for you know, different songs I really like linking to, you know, other places where you can find hip hop music, and, you know, you had the proverbial guests book up there. And that was really the only way I knew people were coming to the site. And all of a sudden, people start trying to guess what, I just thought it was the coolest thing in the world, I was kind of hooked at that point, when it was just strangers I never met, resigned a guest book. And I had that, you know, that old school little traffic counter at the bottom of the page, and nothing was clicking up at. And, you know, I just fell in love with the idea that I can, you know, type a few lines of code, something visuals on the screen, and then all of a sudden people from around the world can see it. I mean, that’s very addictive.
David Ralph [23:48]
So So you didn’t think at that time? Right? I now need to monetize this. It was just the love of doing it.
Christopher Mance [23:55]
Yeah, I don’t even think monetization probably for another, you know, four years from that point. It was just, it was almost like being an artist. I don’t have you know, a traditional artistic bone in my body body. I can’t sing. I can’t really draw.
I’m not a dancer.
You know, I would rap a little bit back in the day, but you know, probably not, you know, a naturally artistic skill. But when you can create something on a webpage, it does kind of get that addictive dream of wanting to be able to create, it fulfils that, that need. And so I do have this innate desire to be able to create things that other people can consume. So yeah, and those early days, it was strictly to fulfil that desire to to create, and being able to use HTML to create web pages that, you know, gay people something to consume was, you know, very fulfilling for me at the time. It still is to be it to be honest.
David Ralph [25:03]
When you in the shower, Chris, do you still rap?
Christopher Mance [25:07]
Not at all, man. I’m going to jazz now more than anything. Um, you know, early on when I look at the the rap that I really enjoyed when I was young, it was always, you know, rap music had like this, this jazzy riff to it. And so now, I’ve kind of evolved to be, you know, to really get into some of the old school jazz, you know, such as Charles Mingus. I really liked Charles Mingus. So I have like a tune in my head where I’m in a shower. And I and I may kind of like him to this this jazzy tune that’s like stuck in my head from something I was listening to in my car, or in my bed or something like that.
David Ralph [25:45]
Can you still do any rapping though?
Christopher Mance [25:48]
I bet. You know, maybe some stuff that come when I was a kid. I remember. But you know, I’ve kind of outgrown it. I mean, the kids today, the rap they listen to today, I turn on some of the stations here in Atlanta. And Atlanta is really, you know, definitely the Dirty South. I mean, that’s what they call it here. We say, you know, you’re in a Dirty South now, you know, not dirty in the sense of, you know, unclean, but, you know, dirty and in a sense of bomb, you know, like this, this kind of attitude. And the music today, I just don’t, it doesn’t really connect with me. So, if I do start, you know, rapping, some some particular tune is probably something from the 90s or even 80s that, that I still just love.
David Ralph [26:35]
You can’t throw away the 80s the 80s I’m still dragging the 80s around with me, and I’m quite happy.
Christopher Mance [26:44]
It’s funny, because when I listen to Pandora, I’ll put on like an 80 song together, especially like the motivational music. It’ll be some like, some rock song from the 80s that I’ll get this, you know, this, this is rotten. And I do listen to rock to especially like 80s rock, I kind of like 80s rock, and a lot of it is a real good motivational hits from the 80s that I’ll just let Pandora take me on this journey. And you know, so yeah, the 80s man. And I was I was still a young boy in the 80s. And I probably, you know, learn mostly everything I learned and 90s. What, you’re right, I dragged the 80s along with
David Ralph [27:22]
Yay, calm. Yeah, come on, throw away the 80s. You at com. So if somebody sort of jump back into your life again, which I like to do is a key dot that really was the moment that you fought, yes. Okay, I can now see what I need to do. This is how I’m going to do it? Or was it just a series of very small dots, but sort of linked together?
Christopher Mance [27:47]
I would have to say it’s a series of small dots. But, um,
you know, I can’t pick one moment where I said, Hey, you know, I need to start my own thing. It has to be a series of small dots. I mean, there was a couple books I read early on. You know, when I was still in college, I read Rich Dad, Poor Dad, I don’t know if you’re familiar with that. Yeah, body of work. I
David Ralph [28:15]
read it, but I didn’t really get it to be honest.
Christopher Mance [28:18]
Yeah, you know, when I was when I was young, the main thing I got was that, you know, there’s people in this rat race, and you’re going to run around for, you know, your entire life to retire. And you’ll be lucky if you have a positive person. And then there’s these these entrepreneurs who, you know, they go after this big dream, they fell a bunch of times, but the end of the day, they have this, this success that allows them to have a happy retirement. And so you know, you know, reading that that body of work, you know, there’s there’s a, there’s a couple books in the series, that kind of left this this implant in my mind, from an early age that I didn’t want to get on old and have some, you know, retirement taken away from me by some, some big corporate company that that was now bankrupt, you know, that I’m 65 years old, depending on some corporate entity to kind of give me something, or some 401k. And it’s just not going to be there. So I, I kind of had, it was a little bit of fear, you know, this, this fear of working my whole life and not having anything to show for.
David Ralph [29:27]
And that’s really what you’re driving into your kids, isn’t it because that’s what I’m driving into my kids, there’s, there’s no job for life now. And if you can just find an angle, even if it says subsidiary income, you’ve got a protection, and you’ve got a future which people can’t take away from you.
Christopher Mance [29:43]
Yeah, I mean, that’s absolutely it. I mean, you have to kind of build your own retirement vehicle, you have to so you know, whatever it is, you have to do it yourself, you can’t wait for the government or, you know, some type of pension or whatever to be there for you. So when you’re young, I mean, that’s your best chance, you have to just, you know, go up to the plate and take, take a swing at the bat,
David Ralph [30:14]
you gotta have faith, as George Michael said,
Christopher Mance [30:17]
Yeah, for sure. Ya gotta have a, I’m going
David Ralph [30:20]
to play the Steve Jobs speech now. Because I think it’s the perfect moment to do that, because he talks about having faith, and trusting your abilities and really just sort of moving forward. And not necessarily with a plan, but just to try things out and just hope, in the future, things will sort of connect, and you’ll be able to look back and join up the dots and see how you achieved your success. So I’m going to play these words now. And then we’re just gonna have a quick chat to see how rather than they are to you, and how relevant they’ve been to your life.
Steve Jobs [30:50]
All right, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards, 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road, will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [31:25]
What do you reckon, Chris?
Christopher Mance [31:28]
Well, I tell you what, that that particular speech and Steve Jobs in general is, I mean, they’re both a big part of why I quit my job in 2012. I mean, I want to say Steve, passed away in 2011.
right around there. And and that that idea of having faith that, you know, your dots are being connected in a way that’s going to lead you somewhere great. I mean, a very powerful concept. And I think I absolutely live by that manager. know, having faith that some random coffee meeting with somebody you meet on LinkedIn could be, you know, in five years, somebody you co found a business with that, that sells for, you know, a billion dollars, you just have to have faith that a series of random coffee meetings are going to lead to this, this magnificent place.
David Ralph [32:26]
Because I listened to it and I listened to on a daily basis. And it really does have different inflexions at certain time, certain times, I think he’s just talking about, you know, getting out there and doing stuff. Others times I listened to it. And I think Yeah, he is talking about faith in that. But it’s really just cause and effect, isn’t it? You know, if you get off your backside, and you go and try to do things, and sometimes it won’t work, but you change direction, and then other ones do, and then you get a little bit speed up, and then you hit a brick wall, when you turn, man, ultimately, you know, you’ve got more chance of having a life that you really want, then not even going on that journey. And we’re not saying that every single person on here is going to go out, do stuff, and it’s going to come to fruition, and they’re going to have a kick ass life that that can’t possibly, you know, there’s enough people in death row, for example, to make sure that that’s not going to be true. But you do stand half a chance, don’t you if you do actually start to become more proactive?
Christopher Mance [33:27]
I think so. And I think the reason why they’re not more, you know, people that are living the life that they live today want to live live is because they don’t A lot of people don’t try. I mean, I think more people try it harder and didn’t give up, then we will probably see you know, more people doing what they want to do. But, you know, at least here in the States, I don’t think they’re necessarily teach you that in school, you know that you have to be a hustler, if you will, you have to just, you know, keep trying, you’re going to fail a lot. And when it comes to that Steve Jobs speech, I want to think when he gave that that commencement speech, he was either just shortly before that found out that, you know, he was had some terminal illness, or he knew that, you know, he was facing a facing the end of his life. And that that idea of mortality of knowing that, you know, life is short, is something that everybody needs to think about in the morning. And you got to realise that if you only have X number of days left, you know, you don’t want to waste that time. So no matter if you fail, or if you succeed, you got to keep trying,
David Ralph [34:42]
does it throw it in you? But you may be on this planet and not leave your mark?
Christopher Mance [34:48]
It does, right. I have that fear. I mean, that’s a real fear for me. I mean, I don’t know why. But I do want to leave my mom. And the idea that I can put all this work in and and not work, and I’m not even a footnote in history, I would say is definitely a motivator. It’s a it’s a it’s a fear, but it’s also a motivator for me because
David Ralph [35:20]
it’s a real possibility. But it is a real possibility. I read a stat and I’ve quoted this a couple of times that 99% of the people that have lived on this planet, haven’t left a mark. So only 1% have either invented something or done something that has gone down in the history books 1%.
Christopher Mance [35:44]
That’s a small percentage.
Christopher Mance [35:47]
And I don’t know if that is a
David Ralph [35:49]
you know, done by a scary stat is a scary one.
Christopher Mance [35:53]
It sounds just about right. I mean, I would hate eighth grade history classes that 1% was not true. So I mean, there’s only so much that can be put in the history book. I mean, we have Wikipedia now. So I mean, I guess theoretically, it’s limitless, what, you know, 95 99% in Wikipedia, nobody ever reads. So I mean, even if you get a Wikipedia page, the chance of somebody actually, Carrey is very slow.
David Ralph [36:21]
Have you ever because I didn’t realise until recently that Wikipedia could be totally rubbish, that you could actually create stuff. It was only because a colleague I used to work with lived on this island of the United Kingdom and his Island is Creek is a really strange Island because it’s controlled by the military. And you actually have to show your passports to get on and off. And by by test missiles. And it’s it’s just outside London is about 40 miles outside London. But you can actually see missiles going off and they test them on the beach. So anyone who lives over there has to show sort of documentation when you get on and off. And he was on Wikipedia and somebody had written a page. And he went that’s not right. That’s not right. And he got on there and he sort of edited it. And it struck me that a full blown me a lot of this on Wikipedia that I thought was you know, factually spot on could be rubbish.
Christopher Mance [37:15]
Yeah, I think you’re right. And I look at Wikipedia a lot for stuff. So, you know, I hope the crowd source community knows how to edit the stuff. That’s not right. But, um, but when you think about Wikipedia, I mean it. It was a great invention.
David Ralph [37:36]
But when it was isn’t it is out there for all of us. You know, when I was a kid, it was always you had to go down to the library all the time. And now on the online environment. Well, I was having a conversation yesterday and really the most powerful words in in online world, I think is how to, and once you type in those words, really you can find out anything that you want.
Christopher Mance [38:01]
Yeah, I mean, when it comes to like SEO and getting traffic, I mean having great how to articles, not just like the crap you may find on some of the you know, content farms, but having a really good How to article that teaches something that nobody else is talking about is a great way to get dry.
David Ralph [38:20]
But you’re doing a great job and you’ve got this company, but I can’t say the name of it is niche, advertising or niche fertilising. And how do you say that?
Christopher Mance [38:30]
Yeah, we removed the ad. Because you don’t think you should keep trying to add people to your audience. It’s, it’s it’s niche for tithing or nice for tithing, just to pay depending on the way you pronounce that word. So so we’ve got to take into two words and made a new word out of it. So it’s, it’s, it’s nice for Tyson,
David Ralph [38:49]
do you have a trip on it?
Christopher Mance [38:52]
I do sometimes. And you know, early on, when I try to talk to investors about my company, you know, the the main piece back I got was changed the name, we hate the name, but I stuck with it. And because it conveys a message, I mean, the message we’re really trying to send is that having a nice focusing on a small audience of really passionate people, is the best way to promote, you know, an event, a brand or a blog online, if you’re trying to reach everybody and do the mass marketing that was popular in the 80s. It’s not going to work anymore, because there’s just too many people and too much noise.
David Ralph [39:31]
So So how does it work thing because I hadn’t heard of it until a couple of days ago, when I knew you were going to come on the show. But even in my environment in podcasting, I looked at it and thought, wow, this could this could work for me. And I suppose it could work for any sort of environment, any business. Explain to the listeners, your idea, and how it works.
Christopher Mance [39:57]
If you think about entrepreneurship, or anybody who started anything in the beginning, you always have a small audience. And it grows incrementally. So the problem is, when you have an event, or you know, you’re trying to build some brand, or you know, you’re starting off with your first you know, 2530 blog post, you’re kind of shouting to the wall, you know, you’re shouting into thin air, nobody’s listening. So I mean, I really want to create a product that helps people with a small audience, but good to reach a lot of people. So what we do at niche realising is we allow, you know, entrepreneurs, event host bloggers to cross promote with each other. So if you take a lot of people who have a small passionate audience and allow them to cross promote with each other, all of a sudden, you’re able to reach a lot of people really fast. So the way the system works is that once you create an account, you log in, you can browse through a list of other entrepreneurs, mainly a bit hose, you know, online, you know, e commerce brands and blogs, and find someone who has an audience, I’ll be at small, but audience that you want to tap into and with the way it works is that it allows you to work with that person. And, and what across motion actually is, is that it’s a barter exchange, there’s no money actually exchanged between two entrepreneurs and saying, hey, you send out this tweet for me, and I’ll send out this tweet for you. And the system will automate it so that there’s no possibility that’s one of us backs out of it. And if I do this, well enough people, potentially my message will start incrementally going viral. And I just keep, you know, finding different people to cross promote with, and I keep sharing my message over and over again, across these niche audiences. And, you know, I’ll start building traffic, I’ll start getting building my leads, and my audience will start getting bigger and bigger and bigger.
David Ralph [42:00]
So So two questions, I think the first question is, so how do you personally make money out of this.
Christopher Mance [42:07]
So it actually costs money to create a campaign. So we charge $7, to actually do a campaign and a campaign is, it’s either an email campaign or Twitter campaign, and you create different variations of the call to action message you want to do, and you send it out through different cross promotion partners. So even though it’s a barter exchange between entrepreneurs to create a campaign is it’s a $7 fee, which is a very small fee. Because, you know, the idea here is to build the largest, largest database of people looking across the world.
David Ralph [42:49]
Second question is, what’s the kind of successes but you actually now benchmark yourself against what what advertisers have gone into your, your company, me, and really exploded because of that linking that you’ve done?
Christopher Mance [43:05]
Yeah, I mean, we’re still very early in the process we just launched last July, and we just launched Twitter cross promotions, in beginning of May May 1. So you know, so far, we’ve had an e commerce store, do a cross promotion, kind of, you know, not something you would typically think of, but they cross promote it with some marketing companies, they cross motor with some podcasters. They also cross motor with some people, some Etsy sellers, but they reached over 100,000 new people on Twitter, by doing these cross promotions, and they only had about 4000 followers. And so they were able to reach over 100,000 people, I don’t have any specific stats on how many sales they got from that. But at the end of the day, I mean, just the ability to get your brand out there and is a major win. And we’re not talking about spending a whole lot of money here. So she only spent $7. And she reached over 100,000 people and her campaign is still going on. So every day, on Twitter, she’s getting new mentions. She’s getting retweets, her cloud score is going up if you care about your cloud score, because she’s getting new people following her. And it’s really starting to cascade. So we have a few people that are very similar to that, that e commerce seller. And we have like, like I said, we have some podcasters actually, in our system, doing the same thing, we have few people selling ebooks on Amazon. And it’s pretty amazing because I actually participate in the course promotions as well. And the way our system works is that on Twitter, we only send out tweets between a certain time of day, you know, where we see like Pete traffic on Twitter. And, you know, I’m just sitting there you know, either at my computer, I’m driving and all sudden my phone just starts buzzing, buzzing, buzzing, because all these people are sending out my tweets, and I have, you know, my my at username at Mitch fertilising. And I get all these these buzzes on my phone of all these new mentions and retweets. And it’s pretty awesome. Because before I started doing this, realising, you know, sometimes I can go a whole week and not have anybody, you know, retweet, or, or mentioned me in a, in a, in a tweet. And so now every day, it’s just my phone buzzes all day long, with new, you know, at replies and retweets. And, you know, it’s, it’s kind of like an invaluable tool that you can’t put a measuring stick on. You know, and it just takes time for those to lead lead to new, new customers. And I know, for me, specifically, you know, when I’ve started cross promoting with these different entrepreneurs in my system, I’ve gotten, like, you know, 15 new people to sign up furniture ties in from the tweets that are going out. And, you know, that’s in like, the last 23 days. And, and so what I’ve noticed is that these Twitter cross promotions that we started are fantastic. And the email, cross promotions, you know, it’s a totally different beast, because people are a little bit guarded about, you know, sending out other emails on for the be on the behalf of somebody else. But Twitter is this is kind of this just place where everybody’s comfortable with, you know, the whole idea of doing the retweet or promoting somebody else, and it’s just taking off, you know, much fashion that email cross promotions aren’t disappoint.
David Ralph [46:39]
You love it, don’t you?
Christopher Mance [46:41]
Yeah, I mean, this is like, kind of a dream come true. For me. I mean, I’ve created a number of businesses, online businesses in the past that, you know, as a software developer, one of the funny things is that you can create anything, and, you know, sometimes business people are envious, that you have the skill to code. But tied to the dirty little secret is that most software developers create code that nobody ever uses. So you know, early on, in my career, I’ve created little tools and little websites that nobody ever used, and I got very little traffic, and I never picked up anything. So I’m finally, you know, touching on this iceberg. That I think is it’s huge. It’s so you know, kind of hidden, but it’s this, this the tip of the iceberg, that people are starting to engage with. And, you know, it’s just a matter of time before it really explodes. And it’s exciting to, to see that early engagement and happy early users, you know, get some benefit from something that I’ve created from scratch that really just came out of my head.
David Ralph [47:48]
Well, when you when you had the idea, and I think this is probably your big dot, this is the moment, but when you had the idea, and you thought I could do this, I think most people would go out, it must already be already I just don’t know about it. What made you follow that through? Did you investigate as much as you could to see if other people were doing it? Or did you just plough in?
Christopher Mance [48:11]
You know, I did investigate. I mean, I followed a patent on the concept. I’m not specifically on the Twitter cross promotions, or the email, cross promotions, but I mean, I kind of thought a patent on the idea that everybody’s on audience had a monetary value to them and to other people. And so when I started off, I kind of thought I was a genius. And, you know, I wasn’t as much of a genius as I thought I was, as it turns out, because, you know, nobody really care. And, you know, whenever you’re starting something, and you have this genius moment, after, you know, a few weeks go by, and you know, start working on your business plan or whatever, you know, you start doing your, you know, little MVP, um, and you realise that nobody really cares that you have this great idea, you know, you kind of come back down to earth. So, but I do think this is my big guy. I mean, I’m super excited about the idea that there are other platforms that use, you know, kind of what we do in a similar way, but not not how I envisioned it. I mean, I think I really have something that’s very unique, and provides a value that is really difficult to to copy.
David Ralph [49:34]
I like the fact that you fulfilled your path, because just hearing you speak, it’s not even six o’clock in the morning out there, and you are, you’re on fire, aren’t you? You’re not, you’re like a blazing bonfire in the middle of Atlanta. And that passion can take you anywhere you want, you just need to have that idea, you need to have that courage. And you suppose you need to have that support. And I under then that your wife is very entrepreneurial, as well. So that doesn’t make it easier for you when you’re getting up at the crack of dawn, or you’re working into the sort of we small hours, but there’s a lady there who kind of understands that mentality.
Christopher Mance [50:14]
It’s invaluable. I mean, they always tell you don’t start a business by yourself, always find a co founder, because you know, being an entrepreneur, so hard to do it by yourself, you kill yourself. So I’m pretty lucky that my wife is my co founder. You know, when we first met, we were starting a business together, like within a week. So yeah, having her around and having her on my side on my team. It makes everything easier.
David Ralph [50:41]
So So what are you going to take this, Chris, at the moment is starting to get traction, it’s starting to move forward, you’ve got a passion for it. And I know our listeners will feel the same way as I did, when I started looking into it. Even this morning, just before we came online, I saw a tweet or something that came out about a little calculator thing that you you you’ve created. And I thought, that’s interesting. I’ll have to play around with that. So if I am like that, and I’m a sort of very non techie person, then I’m sure there’s it’s going to be a tidal wave when it happens. So how big do you think this can get? And where would you like to take it?
Christopher Mance [51:16]
I mean, I, I’d like everybody who, you know, has an event they’re promoting, or some type of, you know, brand, some type of e commerce product that they’re trying to sell. Or even bloggers who are just trying to get traction on their blog to, to think about a cross promotion. And the idea of cross promoting with somebody, it’s not a new concept, but the idea of automating it is so, you know, I really believe that, you know, every startup and every soul opener hustler around the world can can get benefit from what I’m doing. And my first paid customer ever for Israel, was instruct automation Australia, and the second one was in Indiana, here in the United States. And that immediately, let me know that, you know, I have an international business here, it is an international concept. And no, mostly English speaking countries right now are signing up. So we’re looking at businesses, you know, in the UK, and India, and Australia, of course, here in the United States, Canada. You know, I really think this is going to be, you know, one of the next big things and it’s not just doing cross promotion on Twitter, you know, Twitter is a great place to promote. I mean, if you get it, if you know how to use Twitter, I mean, you can really generate leads for your business on Twitter. But you know, Twitter is just the tip of the iceberg. I mean, every day, you have new social networks, where people are connecting, and they’re promoting their businesses. I mean, whether it’s instagram, you know, obviously, Facebook, Pinterest, but there’s a lot of places online where people are promoting your business. And if you can, you know, partner with somebody else, or partner with really, you know, unlimited number of other businesses that are adjacent to your niche, then, you know, the possible, the possibilities are limitless on how fast you can start growing, especially, you know, when you look at doing it alone, or going at it yourself, it can be frustrating when you’re on Twitter for you know, 6090 days, and you don’t have 100 followers, and get help, you know, building that audience is, I think, something that everybody needs
David Ralph [53:28]
to know, Chris, I’m going to sign up you you’ve, you’ve convinced me, and I’m going to as soon as we finish this, I’m gonna log on, and I’m gonna, I’m gonna sign up with you, you have got a new client, sir.
Christopher Mance [53:41]
Awesome, awesome. And I’ll be sure to, to give you some free credits so that you can really test it out and give me your feedback. Because, you know, if if you’re starting a business, or if you haven’t started a business yet, and you want to the lifeblood of any businesses, as users, and so early on, and I mentioned that I’m not taking a salary now. And the main reason why is early on, you need that feedback on many, as many users as possible, to iterate and really solve the problems that they have. So you know, the profit motive is not necessarily the first thing you should be focused on. It should really be you know, getting feedback and making sure you’re solving a problem that somebody wants to pay for. So
yeah, I would love for you to sign up and tell me what you think.
David Ralph [54:32]
And not only will I tell you what I think I will tell the listeners what I think as well. And we will, we will follow the process all the way through, because I think that’s going to be a win win with, with these these conversations I’m having on on a daily basis, with people who are in the process of starting their own businesses, or in the process of really crushing it and doing amazing things. There. There’s going to be listeners out there, but I’ve just got this idea, and I can’t quite see the angle, how to start it. But if you’ve been over the promotional side of it is going to be taken care of up to a point, then once again, they have more than half a chance of actually becoming successful.
Christopher Mance [55:11]
Yeah, for sure. I mean, one of the things I’ve learned about entrepreneurs is that they usually have a real passion for their product, but not really a passion for promoting and promoting is such a hard thing because nobody wants to be, you know, know tooting their own horn. And so when you can cross promote with somebody else, and kind of have other people tooting the horn for you, it makes things much easier.
David Ralph [55:33]
Because I’m like that at the moment. I love doing this. I love being behind the mic. And I’ve said this numerous times. But if I could walk away from all the promotion that I’m having to do, and the tweets and the Facebook posts, and the Pinterest and everything that sort of taking up the time, I I’d be so happy to be on true. I could just turn on the mic, have these conversations and then go and sit in the garden with a nice cold beer. But it’s that kind of stuff that is taking the time and be honest, I don’t really enjoy doing it.
Christopher Mance [56:04]
Yeah, you make a great point. And, um, yeah, I think cross promoting with other people does make life easier. Because when you can put your promotional campaigns on autopilot. And you can just, you know, like I said, you sitting there with your little phone, your Twitter app, and you’re just getting notifications and notifications of people mentioning your your podcast, it feels good.
David Ralph [56:28]
Can Can you do it without a phone? I don’t have a phone. I’m I’m one of the last but have no. No landline or mobile phone or anything?
Christopher Mance [56:38]
Yeah, I mean, as long as you have a web, access to the web, you can definitely use my product. And what I was mentioning on the phone is that I have this the Twitter app installed on my phone. So I get the notifications when people know mentioned my my name, my Twitter name. And so you know, my system doesn’t send the notifications Twitter does. So you know, when you have some micro voting you on Twitter, and you get you sometimes get an email when somebody mentions you or you get an email and somebody retweets you, if you have the Twitter mobile app, you get, you know, a little ding on your phone. So it’s kind of cool to be sitting there and have your phone dinging they said, knowing your Twitter
David Ralph [57:16]
is gonna be annoying.
Christopher Mance [57:18]
I love it. You know, every time I phone games, you know, I get a little smile on my face when I know, you know, somebody retweeted you
David Ralph [57:25]
like it being a junkie on you.
Christopher Mance [57:27]
Oh, man. It’s funny because like when I have these notifications, like some people, when they look at their inbox, they have like 1000 unread messages. That’s my wife, me, I have zero unread messages. Because you know, I’m like a DD when it comes to, you know, notifications,
David Ralph [57:44]
I love. I like no notifications, I, I’d like Wi Fi in a cave, where I can just sit there and do me thing and not have things every second of the day. But I do I do, obviously wish you success with all of it. Because I you know, it’s it’s a great idea. And for somebody like myself, who I say earlier, I’m not the overly techie person in the world, I can see the plus points, I can see the huge plus points of this. So he’s going to be a real win win for you. And I know that the listeners out there, you’re you’re going to get business from this because it is an idea that’s got legs and with legs and passion, you can take it somewhere. So at this end of the show, this is the part where I want to send you back in time on to the Sermon on the mic. And this is the bit when we put you as a time traveller in a room, and you can have a one on one with your younger self. And would it be the the 14 year old? Would it be the 11 year old doing the paper around? The guy at the Military Academy? What age? Would you choose to have a one on one? And what advice would you give? So I’m going to play the music. And when it finishes your rap? This is the Sermon on the mic.
Unknown Speaker [58:56]
Here we go.
Christopher Mance [59:00]
speed up the show. Okay, so yeah, I would probably, oh, I want to talk to my 22 year old self at the point where you’re graduating college and you have these job offers on the table. Chris, you know, ignore Ma, don’t chase the money. The money is not important when you’re 22 what’s important as experience and getting started as an entrepreneur, as soon as you can. You know, me sitting here with these, these grey hairs and you know, the two kids and the family and the wife and the mortgage and the car know, if you take that job, you want to build a lifestyle that for sure you to really struggle as entrepreneur and you get older. And there is no way that you can work on the side and have a full time job. And not at some point. Cut off that income stream and start from scratch. So it’s better to do it right now when you’re broke. You’re broke college student or you’re a broke college graduate. And go ahead, build your business. Now starting from scratch, do not take the corporate income. And go ahead and just start hustling. Now. Don’t wait. Don’t wait, Chris, don’t wait.
David Ralph [1:00:38]
Did you do you think your younger self would have bought into that advice? But
Christopher Mance [1:00:43]
I think if somebody ever really sat me down and gave me that, that conversation or gave me that talk, I wouldn’t listen. Nobody really told me that there’s no way you can hustle on the side and make enough money to quit your job without taking a pay cut. I always thought that I can work in corporate America and take your salary. And at some point, my side business will be able to replace my income, and I’ll be able to quit my job without taking a pay cut. It just it’s not going to happen.
David Ralph [1:01:17]
Well, so I agree with that. Because I’m poor now, and I’ve been for the last 30 years, probably, since I quit my nine to five job, you know, the podcast is going great, but I’m very wary about monetizing it in the wrong way. You know, I don’t want to tarnish what I’m trying to build. But it does come that natural point where you need to pay the bills. So I agree with you totally, I think that it’s it’s not impossible, but it’s incredibly difficult to be able to balance the two things.
Christopher Mance [1:01:48]
It’s not impossible, you’re right. Um, but I, you know, I’m a, I lived it, I know that when you have something to do at work, and you’re taking a salary from somebody that takes precedent. So no matter what you’re doing on the side, you have to stop what you’re doing. And you have to do over time for your boss, or you got to get fired. So if you’re dependent on that income from from that corporate job, that is the number one thing. And when you’re starting a business, if that’s not the number one thing, your customers are going to recognise the fact that you’re not making them the priority. And it’s really hard to build something you know, worth promoting. If it’s not your number one priority, and your customers don’t believe in you. So yeah, just if you’re if you’re a young college student, and you’re about to graduate, I mean, this is the perfect time of year I live a lot of kids graduating right now. Don’t if you want to be entrepreneur, don’t wait. Just go for it. Now if it’s in your heart, then don’t wait.
David Ralph [1:02:55]
Just do it. Screw it, just do it as Richard Branson.
Christopher Mance [1:02:59]
David Ralph [1:03:00]
Yeah. Well, thank you so much, Chris, for spending time with us today. Join Up Dots. I really loved talking to you today. And I really love the idea of your company. And I’m sure as I said before, it is going to go on to enormous success, because there’s so many people out there that don’t really understand social media don’t really have the time or the passion to follow it through. So I think you you certainly have tapped into something which is going to be you know, mightily successful. So please come back again, when you have more dots to join up and you have more successes to share with us because I believe the only way to build a futures is by connecting our past. But before I go, how do people connect with you?
Christopher Mance [1:03:39]
I’m on Twitter at Chris mats. And you can also go to Nish verbalising. Calm, and that’s it i ch e verbalising. So
I’m always on Twitter. I’m a Twitter junkie is my favourite social network. So the best way is to just you know, send me messaging you say what’s up at Christmas on Twitter? If everybody tweets you, this is what I’m going to ask the audience to do. Everyone tweets him so he’s doing just becomes a D. I’ll make my day
David Ralph [1:04:13]
you turn it off you go you go mentally insane. We could we could bring you to your knees, Chris.
Christopher Mance [1:04:20]
Oh, man, that would be a sight to see because it hasn’t happened yet. My wife yells at me because I’m always checking my notification. So maybe if I got you know, this outrageous number it would it would change my the way I feel about it and my wife would be happy. So hopefully you guys can can can make me change that behaviour and make my wife love you for it.
David Ralph [1:04:48]
That’s the challenge that we’re going to set out to do Christmas. Thank you so much.
Christopher Mance [1:04:54]
Oh, thank you, man. I appreciate it. I loved it.
David doesn’t want you to become a faded version of the brilliant self you are wants to become so he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up Dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.