Discover Your Talent Founder Don Hutcheson Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Discover Your Talent Don Hutcheson
Discover Your Talent with Don Hutcheson is where we are heading on today’s Steve Jobs inspired Join Up Dots Podcast.
He is a man who I was happy to spend an hour with recently.
It was a delight to be interviewed on his successful online show Discover Your Talent.
So you know that he is a podcaster.
But as you will see he is so much more than that too.
After leaving the army as a young man with an honourable discharge, he attended Emory University.
He graduated with a BA in Russian Language and Literature, before taking the first steps on a path that so many of us find ourselves on.
Being directed by the ideals of his father, and very little input by what our guest truly wanted himself, he began studying to become a dentist.
Which was a false step in the wrong direction, as without a doubt at his core he is an entrepreneur born and bred, and a very good one at that.
Since 1972 he has founded a new business every few years ranging from publishing to advertising and most things in between.
How The Dots Joined Up For Don
As he now says ” As it has turned out, my experiences as entrepreneur, inventor, writer and coach in advertising, publishing and career planning is the perfect foundation of skills, passion and talent to excel in the meteoric rise of podcasting worldwide.
Add to that the disturbing statistic that 87% of people worldwide do NOT enjoy the work they do every day and this podcast channel truly is an idea whose time has come….
For me and for the people who listen to it around the world.”
So there we have it.
At his core he is a man who needs to love his work, feel inspired everyday and make a difference to everyone that he meets.
It doesn’t matter what environment he finds himself in….the work has to be classed as a passion for him to help you: truly discover your talent
So does he wish that he could go back in time and start his podcast even earlier than he did?
And with that shocking stat of 87% not enjoying their work, what does he truly believe he can do to make a difference to the world?
Well let’s find out as we bring onto the show to start joining up dots with the one and only Don Hutchenson
During the show we discussed such weighty topics with Don Hutcheson such as:
Don shares why he feels some of the things that he invented in his life, which didn’t make any money, were simply created before their time.
They sometime need the right time to grow and be the things he hoped they would be.
Why we all need the quiet time in our lives to really assess what we want to achieve. We need to block out the noise and feel the emotions that are leading us.
Why upskilling is so important as we discover your talent in our lives, no matter what level we find ourselves on.
Stop and look where we need to go and let knowledge help ease the way.
Why Don believes that “Knowing Your Why” is actually the second question that we should be asking ourselves. Instead we should be focusing on “The Who”……do you trust yourself and know yourself?
How To Connect With Discover Your Talent Podcast
You can also check our extensive podcast archive by clicking here – enjoy
Full Transcription Of Don Hutchenson Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:33]
Yes, hello. Hello, hello, hello. Hello, hello everybody out there listening to Join Up Dots. I tell you why it’s becoming a proper show. It really is. It goes through different phases where at the beginning of anything that you create you kind of thing. Is anyone gonna listen to this? Am I just doing it for myself? Am I making up as I go along? Do I sound rubbish? Can people understand my English accent, all those kind of things. And then you go through a plateau for a long time where nothing really moves, but course it does. Bye. Behind the scenes, things are growing, things are just baiting, things are getting ready to rumble. And we’re in the kind of the second coming of Join Up Dots. It’s going up and up and up. People are sharing it by word of mouth. I imagine because Australia, you’re on board. We’re shooting up the charts in Australia, which is great America. We’re doing all right. And we’re in some weird places where places across the globe It’s amazing. Fantastic and thank you very much for making it what it is. Now I’m really delighted today because I’ve got a man on the show. Who is he’s he’s not just a guest. Oh no, he’s not he’s a he’s a mate now because I was happy to spend an hour with him being interviewed on his successful online show discover your talent. And I don’t really ever asked to go on any shows but I did. He’s one because it’s a good one is a good one. So if you if you get fed out with Join Up Dots go over to discover your talent because it’s a great show. So you now know that he’s a podcaster. But as you’ll see, he’s so much more than that, too. After leaving the army as a young man with an honourable discharge. He attended Emory University, graduating with a BA in Russian Language and Literature before taking the first steps on a path that so many of us find ourselves on, being directed by the ideals of his father and very little input by what our guests truly wanted himself, he began studying to become a dentist, which was a full step in the wrong direction, as without a doubt at his core. He’s an entrepreneur born and bred, and a very good one at that. Since 1972. He’s founded a new business every few years ranging from publishing to advertising, and most things in between, as he now says, As it turned out, my experiences as entrepreneur, inventor, writer and coach in advertising, publishing and career planning, is the perfect foundation of skills, passion and talent to excel in the meteoric rise of podcasting worldwide. Add to that, but disturbing to statistic disturbing statistic that’s hard to say. But 87% of people worldwide do not enjoy the work they do every day. And this podcast channel that I’ve created truly isn’t an idea whose time has come for me and for the people who listen to it around the world. So there we have it. At his core. He is a man who needs to love his work, feel inspired every day and make a difference to everyone but he meets, it doesn’t matter what environment he finds himself in. The work has to be classed as a passion for him to truly discover his talent. So does he wish he could go back in time and start his podcast even earlier than he did? And with that shocking stat of 87% not enjoying their work? What does he truly believe he can do to make a difference to the world? Well, let’s find out as we bring them to the show to start joining up dots with the one and only Mr. Don Hutchinson. Good morning to you, Don, how are you sir?
Discover Your Talent / Don Hutcheson [3:36]
Well, I’m a lot better after that stunning introduction. Thank you, sir, for doing so much homework and telling that story so eloquently. I appreciate that very much.
David Ralph [3:44]
You were one of the dream guests. You are a podcasting legend. You are somebody that lays it out. And when you create a podcast, there’s a certain amount of due diligence research, and some guests they make it quite difficult. It’s almost like a play secret squirrel time. You didn’t. I went over to your biog and it was there step by step by step by step all the way through, is that a big part of your platform, your profile, but you just lay it out. And this is me all my dots line up on Don Hutchinson?
Discover Your Talent / Don Hutcheson [4:16]
Well, you know, that’s a really good question. I think I’ve got some kind of luck of the draw some kind of balance on the strategic side, but maybe an even bigger amount of the intuitive side. So yeah, I do my homework for sure. I think that’s a key part of entry of any individuals journey. And I think it’s what’s missing in most people’s career plans, actually. But, you know, sometimes it’s just, there’s total luck there. You know, there’s total serendipity. And, as you said, in my bio, I got started in my career, I was set to take a cushy teaching job in Atlanta, with my degree in Russia and I was had this private school lined up and I was, well, this will be great. I’ll get my PhD. And a friend of mine who’s still a friend 42 years later, we’re starting this magazine, underfunded can’t even tell you. And I thought about it for a few weeks and joined it. And I’ve never looked back. So so there’s there’s logic there their strategy, but then there’s also that ingredient, David that I think so key to all of us around the world, which is inside we know what to do if we’ll just be quiet and listen. And that was the right step to take when I was all you know, 24 years old
David Ralph [5:25]
is amazing. We talk about that all the time, that quiet point in your life, and I’m actually going through a transition at the moment when it just comes together and things become so easy for you yet. So up to a certain point, you’re swimming against the tide, and then you suddenly go, Oh, sorry, I’m just gonna go with the flow. And you say, Well, I did not do this years ago. Why didn’t I just let it throw me because that’s how life sort of operates. And I’ll be honest with you, Dawn, when I look at you, you seem born to be an inventor. You look like an inventor. You’re the kind of inventor I want. You’ve got the kind of doc Emmett Brown from Back to the Future. Heck going on? You are an inventor, aren’t you?
Discover Your Talent / Don Hutcheson [6:03]
Yeah, I suppose so I didn’t. I never thought of myself like that. But as I look back over my career, I guess, you know, I said on my bio, that I’ve got four goals, create something out of nothing. Okay? Do good, have fun and make money. And, yeah, I’ve created some things. They didn’t all make money, by the way, just to be clear. You know, some of them did real well. And some of them didn’t. They were a little ahead of their times. But I don’t know. I’m just curious, looking at the world, maybe from a slightly different perspective and trying to give value back from that perspective. And sometimes, sometimes it works. And sometimes it’s a little too ahead of its time, honestly. Yeah. But
David Ralph [6:40]
if those things that are ahead of their time, I love Bose because I now find that literally, I would say 99 point 9.9 recurring percent of what I’ve done for Join Up Dots, where it didn’t work, and it’s just kind of laid flat. A year and a half down the line. I can sort of see Oh my God. I’ve done the bulk of the work already. It’s kind of found its time. Do you think that by being involved in it on a daily basis, your brain is kind of setting you up for success, even though you can’t see it at the same time, because I can, it’s like all the dots, all the pieces suddenly kind of joined up somehow, even though you couldn’t see when he was working on it.
Discover Your Talent / Don Hutcheson [7:19]
Oh, that’s a brilliant observation. I have to give you an example, this podcast, discover your talent do what you love is, is really based on research that I started, we didn’t start this thing until about 21 months ago is you know, and it was really based on research that I started in 1989. If you can imagine, when I was an ad executive, that led me into a career planning company that I did for 10 years. So to come back that I sold in 2001, to come back 15 years later, to exactly to your point to come back 15 years later and pile on the skills and experience and some insights I might have had during that journey and put it into this particular entity. It just pays off your thesis completely. Yeah, it’s It’s a compilation of, of skills and experience and strategies you’ve learned and lessons and victories and feats. I think that’s exactly right.
David Ralph [8:08]
I think the only thing that can stop success now, and yes, you do need confidence and you do need to surround yourself with people to give you that bubble of confidence. But the only thing that can really stop you is if you stop if you stop walking, I can just see it now. Join Up Dots is the first thing in my life. I haven’t stopped I’ve carried on and when it was difficult, I carried on and when it was on a plateau, I carried on and I’ve ridden the hills when things were going really well. And I’ve written down and you can understand it in real life. If I walked from here to your house, I could do it. I just never could do it. But in sort of business life, you kind of think that it should be easier somehow. But we stopped too early. Do you think?
Discover Your Talent / Don Hutcheson [8:49]
Well, I think we get programmed early on. I think we wrote a co authored a book called the looming conspiracy. You know what a lemming is right?
David Ralph [8:57]
Discover Your Talent / Don Hutcheson [8:59]
The legend Anyways, it’s these rodents that every handful of years, go over to their desk because called mentalist conformity. And I’ll co authored a book about that many years ago. And it’s really about the fact that we are brought up in systems. And Pink Floyd when you’re, when you’re great, I did a series called another brick in the wall. And we were brought up in systems and we’re brought up in families and schools and corporations and religions. And they have agendas for us and they’re not malevolent, they’re just being systems, they’re just promulgating their own their own survival, but the systems are not us. They’ve never been us. And so we have to take as you were talking about earlier, we have to get to that quiet point and listen, and it’s harder and harder David to do in our society. Because there’s just so much there’s so much noise and so much activity and so much speed where it’s Go Go Go and get good get and go go go and get get get some more good. I’m an entrepreneur succeeding but I’d not to the exclusion of my, my own inner voice and my own values and compass. I become quieter
David Ralph [10:05]
and quieter and quieter over the last year and a half, I do less promotion, I do less, Join Up Dots, I do less of anything. But I’m always busy. It’s just I don’t need to be surrounded by the hip hop. I’m very sort of anti Facebook at the moment, Dawn, I left Facebook for about five weeks. And then I left it again because it was just too much. Yay. Oh, my life is wonderful, you know, come across to me and I’ll make your life wonderful. And I think it’s not like that. It’s not about it’s about the person really deciding what they want, and looking deep within themselves and discovering their talent. What a perfect segue. You should create a show based on that. And then actually working towards that little by little but it’s too instant. everything around me is too instant. If you weren’t with me, within three weeks, you have a six figure business. Now you won’t you won’t Don’t fall for it. But people do so are becoming quieter and quieter. Which means that once I get on the microphone don’t i don’t shut up, which is a bad thing for interview asking
Discover Your Talent / Don Hutcheson [11:09]
host Really? No, actually I like it. I love your energy and I love you have good ideas. So you can you can go on as much as you like because I think you share great value. Yeah, I think it’s I think it’s the whole idea we’ve known for thousands of years that the all the way back to the great philosophers that the start of all this everybody everybody talks about your why okay? If you ask 100 people out there listening to your show, or 10s of thousands actually listen to your show. What’s the secret to a successful life? I can promise you that 98.7% are going to say what you got to find your why would you agree? Yeah, absolutely.
David Ralph [11:48]
And Simon Sinek has a whole career around it.
Discover Your Talent / Don Hutcheson [11:52]
Okay, well, let’s question number two, with all respects to Simon. The first and this is a lamp to 28 years of study and I’m just another one voice out there in the in the universe, but my study at 28 years says that’s question number two. Question number two is the who, just like I said earlier, Know thyself. And that’s where it all goes wrong in my, in my humble opinion, if you don’t know if you don’t get to that we small voice coming up with your purpose and the Why is which is vital, but if you don’t know who you are, how you’re wired, what your values are, what really has been motivating you since you were born on some level, it ain’t gonna work.
David Ralph [12:31]
I agree with that. I agree with that. And Simon Sinek Yeah, you have been relegated to second place. Don Hutchinson is now ruling the world because I think in in podcasting is a brilliant example of this. But if you go to all the training people go, you know, focus in on the avatar, what did you listen to one and I always say no, that’s only 50%. Other 50% is What do I want? I want to do a show that I love doing. And that’s why so many podcasters dry up because I create something Somebody else and it doesn’t fulfil them. And to be honest, Don, I wouldn’t even care if anyone wasn’t listening to the show. I just love having these conversations.
Discover Your Talent / Don Hutcheson [13:09]
Yeah, I had a house. Yeah, well said I was in the ad business for 11 years. And we had some, some great partners and staff and everything, we had some great success. So we spent time for these big companies figuring out who the target audience was. And this was way, way back there. You know, this was in the late 80s. So we would do focus groups and we would go out now you can do a survey on on the internet, and within 15 minutes, find out who your target audience is. But back then you did focus groups, and you did research and all and it was all about finding out what the audience wants. Yeah, that’s key. That’s, that’s vital. But you just like you just said, when you said you do the show, even if you didn’t have listeners, if it doesn’t come from inside from your own core, and what really drives you, then you’re not ever, ever going to be able to really hook up with that audience. You’re not ever going to be able to connect on a heart and mind level like you want to
David Ralph [14:00]
Now, if you look at it for about growing a businessman, because one of the things that people say and it kind of touches in with what we’re saying that define your passion, discover your talent, and then you’ll never work again. And it’s kind of true. But it’s difficult because at the beginning, you’ve been programmed for going through corporate land. You’ve been programmed by being told what to do. And then people get to that point in their lives when they start looking around going. I should be happy here. I’m having a nice couple of vacations each year. I’ve got a brand new car, I’ve got a nice girlfriend boyfriend.
Unknown Speaker [14:32]
I don’t know that I’m happy.
David Ralph [14:34]
I think there’s more to life than this. How do you actually help people when they kind of come to you and ask that question of dawn, I’m not happy. I want to discover my talent, but I don’t know how to.
Discover Your Talent / Don Hutcheson [14:47]
Well, I say something to them that I say the same thing almost every time I just, it’s one word and that stop. And of course, if we’re on the phone, there’s this long pause. If we’re in person. There’s this stunned silence. And they say, Yeah, what do you mean? And I say, well, just what everything you and I’ve been talking about for the last 20 minutes, until you shut off the noise. And until you get quiet, and they’re married ways to do this, but until you sort of do an inventory of how you’re feeling and what’s working for you, and what isn’t what you love and what you hate, when you’re in the flow, and when you’re actually fighting against everything, until you pay attention to those inner metrics, you can’t get a perspective. You can’t, you can’t get to that place where you can say, and what you said earlier was right. We go along in our career, and it’s, you know, usually, we roll along if we have any success, it’s usually in our 30s that we start feeling disconnected and it continues until we hit that midlife crisis. And then it turns into a big thing. But until you stop, and until you reflect and you can do everything from journal to take assessments, to get coaching to get mentors to talk to friends, they’re all kinds of ways that you know very, very well and most of your listeners do too. But you have to you have to blood Do it. You can’t just put it aside and you say, Hey, I’m doing well or am struggling and this is my fate or I guess I’m just gonna stay in this corporation and make Vice President and get the gold watch. No, I mean, that’s fine but be reflective. Just take the time and invest in yourself, for your for yourself and for everybody you love.
David Ralph [16:19]
The most money that I’ve earned in a corporate gig was directly balanced with the unhappiness I felt. I was being paid tonnes and tonnes of money and I hated every second of it, but I was kind of trapped. And more often than not, I look back on it now and I know why I hated it. It was because I was doing stuff that either didn’t fit my moral compass, or just I didn’t really understand I was totally out of my comfort zone. So it was like stomach ulcer time. And now I do this. I love it. I just love it. And it does take a while for a podcast or any business to become financially viable. But you can push through that because you love it and you just want to Do it. It’s like when a hobby becomes your business when you run home every night and you start doing something, because it’s a break from your life, when you vain find out that actually you can be paid for it. It kind of. Yeah, I’m gonna ask you this question, Dawn, it seems to me that people when struggle at that point, because they suddenly are getting value back to them, where they feel guilty of receiving, they actually are creating something that they love, and giving stuff away for free. And they find it very difficult to actually pinpoint the pay moment when they should actually be going. Yeah, fair enough. I’ve worked for this. This is my value. This is my talent. Show me the money. Have you seen that? Do you see that your clients but you actually got to work across that bridge. And that bridge is probably the bigger one than actually starting in the first place?
Discover Your Talent / Don Hutcheson [17:49]
Are you talking about people who go out and start their own business?
David Ralph [17:52]
Yeah, they start their own business and then they do it and they say, I’m giving value out I’ll give value out and then they suddenly You have to say, Well, I need to earn some money here. But actually choosing that pay moment that that moment when they say this is how much I charge is such a mental bridge to cross.
Discover Your Talent / Don Hutcheson [18:11]
Yeah, it is. And it’s interesting, you’ve got to have that. You’ve got to have that balance. As we talked about earlier in the interview, you’ve got to have that balance between trusting your instincts, and then being very pragmatic and, and strategic. You know, you can’t have this pipe dream that I want to be a great actor, I want to be a great ad exec or a great salesman, or whatever it is, you want to be a great paediatrician without having the steps and the pieces that go with it. So if you’re doing an entrepreneurial venture, I’ll never forget, when I started one of my early companies, I reached out to a very successful entrepreneur and he said, Yeah, your idea sounds great. And how are you fixed for accountants and lawyers? Do you have a good accountant? Do you have a good lawyer and I had thought about that, but he said, Listen, you’ve got to get those foundations in place. You’ve got to Have the structure, you’ve got to have the empirical side, as well as the creative side or it’s going to be, it’s not going to meet your expectations. So, you know, it’s I think it’s possible for people to I mean, I see it every day for people to get out there to leave what they’re doing, if they have a step by step plan of how to make the Segway for example, people are now calling that the side hustle. I think it’s a good description. But yeah, there’s got to be, there’s got to be that amalgam of, of practical with with visionary.
David Ralph [19:30]
Well, let’s play some words now done. And then we’re going to delve back into that because I think that is a big part of the conversation, and it’s really fundamental to what you and I both do for a living. He’s Jim Carrey.
Jim Carrey [19:41]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job, and our family had to do whatever we could to survive. I learned many great lessons from my father. Not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [20:08]
Now, interestingly, going back in your career history, you kind of learn both things from your dad, your dad kind of said to you, you know, go into this build. And then when you said, I don’t want to do bees, Daddy went well, fair enough. Go and live your life and enjoy it. Do you remember those conversations with your father?
Discover Your Talent / Don Hutcheson [20:26]
Well, we didn’t have a specific Well, I guess in a way we did. He wanted me to be a dentist because I was a was a student, not a rocket scientist, but I made good grades. And, you know, he was he was that generation from the depression and get out there and especially I’m a boomer, so get out there and do what you said earlier, when you were doing the intro to your show, get into a good career and build it. And he said, Well, Don’s a smart kid. doctors do well, maybe he should just be a dentist and it’s it’s a shorter education span. And so he loved me he was well meaning. So I took two years of biology two years of Chemistry. This was in secondary school for heaven’s sakes, David. And I muddle through. And it wasn’t till it wasn’t till my freshman year in college that I took. I took college chemistry and realise, wait a minute, my mind doesn’t work like that. I mean, it’s so doesn’t work like that, that it’s a joke. You don’t want me near your mouth as a dentist, I’m not structural. And I found out 25 years later what that was about, I could have taken this one assessment and figured out that I was a creative guy, not a not a scientist. But yeah, you know, like I said, the lucky part. When I told him I wasn’t into that. He was very, he was very gracious. And he was very, he’d always been an insurance and in management, and you know, like Jim Carrey’s father except he didn’t get let go, he stayed with it and he had enough compassion and I think respect for me to, to say well go forward and I wish you all the best.
David Ralph [21:52]
It’s funny because my dad my dad is a business owner himself and when I started Join Up Dots, more often than not He would say to me, how long you going to keep doing it for? And he just thought it was a moment I was going through. And he would say, I you’re going to stop? And I said no. Why? Why the hell would I stop? You know? Yeah, but you’re not earning any money. Yes, but I will do. Okay. Are you going to stop now and he just kept on going on, on and on. And there was no sort of support. And I look around it. And the only support that I’ve had, funnily enough, really is for my two kids, my two youngest ones, because I spend all my time saying to them, you can do anything you want. You’ve just got to channel it up. And I’m very much or motivational. And at times in business creation, you have moments when you think I don’t have a bloody clue what I’m doing here. It’s not working. I don’t know if it’s the right path. It’s always been my kids that have stepped up and said, Dad, you got to keep going. You started this. You tell us that we’ve got to keep going. You’ve got to keep doing that. And I think that actually but even if everything went pants, as we say in the United Kingdom, and things didn’t turn out as I wanted fortunately, they have that is the real legacy, isn’t it that’s to build a legacy that we’re setting out here done, but the next generation coming along, I’ve got the ability to believe that they can create their own environment and not just go into a world of corporate gigs and what everybody else expects them to do.
Discover Your Talent / Don Hutcheson [23:16]
Yeah, the whole world has changed in the last decade. And I think you’re exactly right. I’m so excited about the millennials, because the millennials see that that old, get the job for 30 years. I mean, that model has been dissipating for more than a decade, right, because of all the mergers and acquisitions and the dependence on technology and outsourcing and letting technology take people jobs. So the millennials had to come up and be resistant or be resilient. And then with the internet, there’s so many ways for people of any age to get out there and start their own businesses, whether they’re selling products, products for Amazon or doing other affiliate products or doing coaching or consulting. There’s just varied ways for people to get outside the matrix and You see it every day with some new person on on the internet that’s adding value and, and building a successful life. And there’s so many coaches and programmes that help people. Yeah, you’re right. A lot of them are bright, shiny objects that over promise, but there are plenty of good teachers and courses that that show you how to do it from a pragmatic in a pragmatic way.
David Ralph [24:21]
Right? So if it’s a great thing to do if we are inspiring the millennials, we’re inspiring the kids. Why is that shocking stat of 87% not enjoying their work still with us? Why aren’t people going? Right? I’m gonna enjoy this. I’ve been listening to discover your talent. He’s inspired me I’m gonna go and do that. what’s what’s holding them in place?
Discover Your Talent / Don Hutcheson [24:42]
Well, I you know, after 500 and what is it now? 30 interviews on our show in 21 months. We talked to a lot of people like you, people in all professions from all over the world. And I think it goes back to what we said earlier. It’s being caught in the matrix of trusting yourself and not giving yourself enough time and enough reflection and doing enough homework, to check it out from all perspectives and really test the waters and do trial balloons and not just throw up your hands and say, that’s great, I’m going to give up everything and I’m going to go to Hollywood and be an actor or an actress. You know, take some acting classes find out if you can do it, you know, do do all kinds of steps along the way before you have to make the final plunge you know, that side hustle idea, just test out concepts and ideas and, and get feedback and learn and grow and, and then enjoy into it. And you know, after that it’s just up to you and your own internal compass.
David Ralph [25:41]
Because we called it on Join Up Dots. We don’t call it a side hustle, we call it the slide of faith. The leap of faith seems too dramatic, but by doing stuff sort of behind the scenes while you’re still working, or you’re still still doing something until that point when you just kind of go right I’m ready and I’m across and it’s just that natural. kind of slide. I think that is a great way of doing it. And we’ve got that ability for me to create businesses as you say there’s kids now nine year old 10 year olds creating multimillion pound businesses in their, in their bedroom just on a computer if the slide of faith that works for me,
Discover Your Talent / Don Hutcheson [26:15]
no, I love the sleight of faith. I think that’s a better that’s a better moniker than side hustle. Because it is it is about faith and instincts. And yeah, I mean, the the internet is just so somebody was talking in an interview this morning that came up on our show, just about how in the last decade, you can get a whole education on YouTube. And Danny has done a brilliant job with his his work on courses and the way that the the world of courses has become so rich and robust and, and the quality of the experiences is actionable. And so there are all kinds of ways to learn and grow and, and just keep studying and moving forward.
David Ralph [26:58]
But the thing about YouTube is you’ve got to sift through it. I would always say to somebody, but if you are thinking of doing something, do you research and pay because that person who has created it for a paying membership, whatever they normally have done their work of structuring it. Yeah, you can learn on YouTube, but you have to go through an awful lot of crap before you find the good stuff.
Discover Your Talent / Don Hutcheson [27:22]
Go Yeah, yeah, exactly. Over the last five years or so, my business partner, and I have been through this is going to sound really loony. Okay. But we’ve been through literally 1500 hours of courses. Actually, it’s five and a half years. That’s about seven college degrees. Oh, good lord. What are we up to? Well, just what I’ve been trying to say on the show. I was new Actually, we started back in 2009. After I read inbound marketing by the HubSpot geniuses, dermis, Sean brown head, Halligan. And when I saw the shift I was from the traditional outbound of advertising, we placed hundreds of millions of dollars of advertising for 10 or 11 years. But when I saw the inbound world and how with great content, because of this internet and with, with great content, and blogs, and videos, and all you could attract an audience based on their real needs, then I realised, I really kept digging to realise, okay, I know about content, I’ve got some good ideas. But I’ve got to now learn the tools and the processes that this internet thing is about how to build funnels about how to set up blogs, or how to do use search engine optimization. And it goes on and on how to do do do ads on Google and all that other stuff. So there was just a tonne of information and we worked with, with all the great teachers, you know, we really have and so if you don’t have to do 1500 hours, but you’ve got to do more than do exactly what you said just don’t depend on some YouTube folks go to go to the people who have been doing courses for many, many years that have a proven track record and you can get away with an education
David Ralph [29:00]
Yeah, great stuff upskilling no matter what level you are, there is always somebody ahead of the curve. And that’s the, that’s the fast track, isn’t it? You can watch it way around and try and find out and do that. And I think, you know, in hindsight, I look back on it. I did a lot of that kind of homeschooling myself at the beginning. And it held me back. It held me back probably the first year was too much effort. I could have really fast tracked if I was willing to invest in myself. But of course, you’re kind of you’re bootstrapping it. You’re trying to find money, but perhaps you haven’t got at the beginning, you know, so you can understand why people do that.
Discover Your Talent / Don Hutcheson [29:38]
Oh, yeah, it’s it’s, it’s a it’s a difficult just say that it’s a complicated equation. We did an E book A while back about what a highly successful people actually do to succeed and there are hundreds and hundreds of books that have been written about the topic, but the first thing we say is a book sounds so counterintuitive, but we say understand, it’s extremely complicated. Okay, listeners are saying, Yeah, what else is new? No. People don’t really understand how complicated it is. So they don’t start at square one. And they don’t do what we’ve been talking about for 35 minutes here, they don’t, they don’t start with themselves and understand their talents and skills and abilities and values and goals. So that then they can when they run across those opportunities, there’s a there’s a tuning fork that resonates in their heart and soul and being to make that slide of faith as you talk about if you don’t know yourself, you can’t find yourself, you know, you can’t find what you’re you’re supposed to be doing.
David Ralph [30:33]
So well you’re supposed to be doing because you’ve got so many things and so much skill and knowledge. If I got you in a bar and I grabbed you by the collar and say in one word, tell me what you do. Don’t tell me what you do. What would you say?
Discover Your Talent / Don Hutcheson [30:48]
help people find consciousness.
David Ralph [30:50]
That’s not one word done. That’s about five words.
Unknown Speaker [30:53]
All right. All right. Well, when I say
Unknown Speaker [30:57]
I love that and it’s good. Well You know, I would,
Discover Your Talent / Don Hutcheson [31:05]
I would say, I would say meaning, I would say meaning kind of, I would say consciousness because I think the whole reason we’re here is to try to in a metaphysical way it’s to to be all we can be to use the old slogan to, to do what we’re supposed to do to add value to ourselves and the ones we love in the rest of the world. That’s what that’s what I’ve been trying to do on some level all my life. And it wasn’t until the last handful of years that we were able to have all the modalities where I think we can do that on a on a you know, fairly significant scale. And it’s it’s we’re multifaceted. See the thing that the thing that gets me the thing that we’re getting ready to do some webinars and talk about this. We are as you well know, if you look at the Was it the da Vinci Da Vinci diagram of the person had to be a man with his arms and his legs? Okay. I think dimension. We’re fit. We’re not we’re not people looking for jobs or work or careers. We’re physical, intellectual, emotional, spiritual, social, occupational, environmental beings. How many people think about themselves like that? What’s he talking about? Well, I’m just talking about that we engage the world on all those levels. So if we, if we just put ourselves in a box of, I need a job and career and etc, that’s, that’s one piece of it. That’s the occupational piece. But you know, you’ve got to you got to dig deeper into all the different facets of your beingness
David Ralph [32:35]
Yeah, I agree with that. I I would say now and I’ve come to this realisation. I’ve known it for years and years and years. If I had one word, it would be competence. I give people confidence to go and do stuff. I give people competence to get better jobs. I give people competence to just change their situation. And I’ve always been able to do that. Don, I’ve always I used to classy as my motivation rocket, I could fire it in to people, and they would go off and just do amazing stuff. And I’ve done that ever since I was a sporto. But I’ve now realised that actually what I’m doing is giving them the confidence to believe. And once you’ve got that confidence to believe, you literally can overcome anything, but you need to, as I said, at the beginning, surround yourself with the right people, because competency is Pareto it can be knocked out of shape. But that would be my word. If you got me in and you could drag me by the lapels. Don, I would say confidence.
Discover Your Talent / Don Hutcheson [33:29]
Well, I’ll go back to consciousness. I’ll go back to that one word, then. I mean, I hear I think that’s a I think that’s well expressed. And you know, I, that old thing from Through the Looking Glass, if you don’t know where you’re going, any road will get you there. Well, if if you don’t know, you’re who, if you don’t know you who then you can’t get to that confidence, that competence that, that, that vision and strategy, everybody has to have a personal vision. And if you ask most people out there, what the personal vision is, they would just Talk about why? Well, it’s, you know, we discovered in, you know, in the late 80s, that the personal vision is really an amalgam of everything from how you’re hardwired, whether you’re hardwired to be a dentist or a lawyer or an actor, to the skills you learn in the world, to your passions and interests you’ve had since you were born, the personal style you’ve got and how you engage other people to the influences you’ve had, from your family, to the core values that drive you and your spirit, to where you are in your career development cycle, whether you’re 18 or 80. And then all of that goes together into a vision and a personal vision and goals. How many people do you think out there take the time to work through that matrix. It’s all done very piecemeal. So that 86% and that 70% in this country, is because we are not taught we’re taught. You know, the educational system is pretty outdated, and it’s trying to get better. But we’re taught that if we just learn these, this knowledge and learn this information at all, We’ll be able to get out there and succeed. Well, I saw a rapper the other day who I just adored. And this guy was his early 20s. And he did this five minute YouTube video. And he just in a nutshell, he just tore down the whole educational system and I don’t want to tear down the whole thing. But he said, What’s the point of studying Plato in calculus and physics and learning another language and world history, if you don’t know how to balance your chequebook, how to be in a relationship, how the world of work works, how to interview for your, for a job, how to find your sweet spot inside yourself, what’s the point of all that? And the answer is, you know, it’s that’s why we’ve got those statistics because we don’t we don’t honour that, that unique individual and how he or she can, can build a meaningful life from the time we’re born.
David Ralph [35:45]
I always think it shouldn’t be education, it should be inspiration, it should be inspirational education, and it doesn’t matter what they you know, I think there’s a certain point where you can read well enough, you know, I don’t Understand over punctuation and grammar, and it hasn’t held me back. Really. There’s a certain point where as as long as you can count and you can subtract, and you can do basic math, I don’t do top heavy fractions. I do them now because my kids come back from school, and I have to sit there helping them and I say, out how do i do these days? And I think God, I haven’t done these for 35 years. I can’t remember that. There’s a point where you should be inspiring kids to start thinking for themselves and stopping the city. This is an Oxbow River. Really, really? Do you need to know that? What you’re in Dumbo?
Discover Your Talent / Don Hutcheson [36:35]
Oh, yeah, yeah, exactly. Who was the speaking of your country who is the genius that did Summerhill as Nate was that as Neil was that? who that was? you asking
David Ralph [36:47]
the wrong man here?
Discover Your Talent / Don Hutcheson [36:49]
Or Okay. Well, he did. He did. He took an education course as an undergrad. And I think his name is as Neil but he started way, way back there just several decades ago. many decades ago, he thought that the system was way too linear and rigid. Well, it’s like Montessori Montessori is is, is out there and starts to starts teaching kids in early age, to be inspired and think for themselves. And as Neil did Summerhill, and he really met the children where they were in their development. And he didn’t sit us all as another brick in the wall in our little seats in our little rooms saying, okay, we’re gonna teach young Donnie Hutchison, how to do algebra and physics and all these things when I wasn’t when I wasn’t inclined toward it wasn’t interested in it. So, you know, we set up the educational system in America to make factory workers. And now Okay, that morphed as we’ve gotten into technology and now people are set up to to be technicians and that’s great. This technology is seminal to us. But there’s got to be another way and there is another way it’s happening online so that people can do just what you’re saying find that inspirational education based on knowledge and wisdom. information that is actionable and applicable now, not just way down the road is that young rapper said.
David Ralph [38:09]
So what are you gonna do for the rest of your life? Don’t you’ve got many, many years ahead, but just before we play the words for Steve Jobs, I’ll be fascinated. You’ve learned the things that you love doing. You learn the things that you don’t like doing. You’ve got experience, and so covers all areas. But what do you think is going to be your sort of your next 6070 years?
Discover Your Talent / Don Hutcheson [38:30]
Yeah, I don’t have that many. But I’ve got some good ones. I got 20 or 25. And, yeah, it’s, it’s pretty clear to me Actually, I love doing this. The podcast is growing now. We’re going to be doing membership sites that are highly educational, not just motivational rah rah stuff. I’m not into that much but highly educational about all the things we’ve been talking about for 45 minutes. And with courses and not from Don Hutcheson. I’m just one I’m a catalyst. I mean, I’m talking about world experts because We know a lot of those people in have for the last 20 years. So we want to do courses and have X. So people around the world can have access to those things and keep growing and thriving. And we want to do it for different age groups and different generations and different professions. The other thing I want to do is write more I have written several books to in that were instructional in the career planning and a couple that are fiction. But I really want to get into writing more fiction. I like it very much. I love film. I love great film, especially coincidentally, European film and Scandinavian films. And so I’m going to balance is, is I keep going with this with this, this podcast or this entity that has podcasting courses, and then I want to do a lot more writing and being in nature and just trying to share peace and love and an occasional insight.
David Ralph [39:52]
But let’s play some words from a guy who really did give us insight. These are legendary words and I play them every day. Can I hear Again, Steve Jobs.
Steve Jobs [40:01]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference. words that mean a lot of you done.
Discover Your Talent / Don Hutcheson [40:39]
Yeah, actually I do. I, I just finished. I don’t know why I got this book. It’s just like a seven or 800 page book. pretty daunting, but it’s called the infinite loop. Have you heard about the infinite loop knows your apple. It’s the whole story of Apple Computer and Jobs and Wozniak and all that So yeah, I, what he did in his life and he was a barefoot hippie that was completely iconoclastic and just a different duck. And he did just what he said there. And, you know, he knew what he didn’t know, which is, again, one of people’s greatest shortcoming. So have a quote about that in a minute. But he did, and he got people to compliment him. And, you know, he ended up getting asked to that of his own company when
Unknown Speaker [41:26]
the PepsiCo guy came in and Skelly. And then he ended up going back and doing even greater things. And when he kicked out of his own company, he still did. I think it was Pixar. So yeah, he’s he’s a visionary. And he’s a good example of what we’re discussing here. And what would be that big.in your life when you look over the timeline of your life that has led you here? What was the moment when you thought yeah, this is really really showing the way to where I should be going.
Discover Your Talent / Don Hutcheson [41:54]
I guess when I guess when one of my favourite ideas was hit by the worst recession America has had in 30 years. And it was just it smashed everybody. And when that happened, I was interesting. It was, it was difficult because we couldn’t continue on the path we were on because in the recession just just really smash the huge companies and small companies. But I realised at that time, over that little period of time, weeks or months, that I would not compromise. And if I had to pull back and start smaller, if I had to make whatever adjustments I had to make and had to make some, I wasn’t gonna get off the path I was on. I just wasn’t gonna do it. And I, they were Apple opportunities. I had a good resume, and had done worked at the highest levels of entrepreneurship in business and had some of the biggest clients and all that stuff and I could have, I could have frankly, gotten a fine job I was, I was blessed with a good resume and it really didn’t cross my mind to go do that I had to keep creating. And even though I had to do it on a smaller budget and without nearly as many resources and that really was the that really was the turning point for me. Yeah,
David Ralph [43:13]
we’re glad you changed your direction to where you are today and didn’t listen to anybody else because we need you here done we need you. Because we have been pushing you gently, like a twig on the mighty stream of life towards the bit a week or two sermon on the mic when we’re going to send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young dawn, what age would you choose and what advice would you give? Well, we’re going to find out cuz I’m gonna play the theme. And when it fades Europe This is the Sermon on the mic
Unknown Speaker [43:51]
with the best bit of the show
Unknown Speaker [43:53]
Discover Your Talent / Don Hutcheson [44:08]
I will go back to what we talked about a few minutes ago. This is this is a short sermon, I would go back to saying that if you if you can always take advice from family and friends or heat advice or be conscious and be open to information from all sources, everywhere, friends, family, which education all of it is great, but the only source that really matters in the final analysis is yourself. So if you if you trust yourself and know yourself, and can give yourself ultimate respect, and the benefit of knowing that is, as we say on the show, each of us is born with unique talents and gifts, and it’s in our DNA, which it is, if you can trust yourself and know yourself and just keep listening and keep moving forward. Word, the world is your oyster as the expression goes, you can never, you can never fail at whatever whether you’re making vast amounts of money, having ethical success or just moving forward and making a contribution. You can never fail, you will never fail.
David Ralph [45:14]
Great stuff. Great stuff. Mr. Hutchinson, what’s the number one best way for our audience can connect with you?
Discover Your Talent / Don Hutcheson [45:20]
Well, they can go to discover your talent, podcast comm we have a contact form there. Like I said, we got a lot of stuff coming up. So let us here. I’m on LinkedIn, Don Hutchison. We’re on Twitter, Don Hutchison 11. We’re on Facebook, discover your talent, podcast. Those are the main ways. Those are the main ways.
David Ralph [45:41]
We have over links on the show notes. Don, thank you so much for spending time with us today. joining up those dots and please come back again, when you have more dots to join up because I do believe, but joining up the dots and connecting our past is the best way to build our futures. Mr. Don Hutchinson, thank you so much. It is my pleasure. Thank you. So much for having me on the show. Mr. Don Hutchinson of the Discover your talent podcast and it’s a good one. It’s a good one. And it’s doing really well across the charts. And it’s not a surprise because it’s not focused on him, him him. It’s focused on you, you, you, you and that’s how you, you get the ball rolling you focus in on other people, you provide value until the world looks around in your direction and says, Oh, hang on. I fancy a bit of that and they sort of start coming. I’m a great believer in personal marketing, but you don’t keep on flogging. Bye bye bye bye. But you just get your story out in knowledge out you get your presence out and grow something because it does take time. But if you’ve got the passion right at the very beginning, you can do it. You can do it people, whoever you are out there, you’ve got a business inside you and once you get that going, you’re saying Ah thank God I don’t have to work with Veera anymore. She drives me mental. Have a great day. Have a great afternoon, great evening, whatever you’re doing, whoever you being weird I appreciate knowing every single one of you drop us some lines drop us some questions. We got another business show coming up very, very shortly drop us some questions or if it’s just to say hello love to receive those as well. Speak again soon Cheers. Bye bye demon
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