Welcome to the Join Up Dots Podcast with Ellie Dailey
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Introducing Ellie Dailey
Today’s guest joining us on the Join Up Dots podcast is a lady who is taking the boring old CV and turning it on its head.
She is the founder and CEO of an innovative online recruiting platform— Intro30.com.
The platform allows job seekers to record an online video introduction as part of a shareable profile including a resume.
It breaks down the first stage of demonstrating enthusiasm, personal care, professionalism live, before they ever get in-front of the recruiting team.
So there’s not that shock to the system when instead of a well groomed business professional entering the interview room, you get someone who looks like they have just rolled out of bed.
Candidates can then submit these profiles to companies, add them to their resumes and have direct access to the jobs and companies on Intro30.
On the demand side, Intro30 will enable companies to view a candidate’s 30-second elevator pitch, search the database by keyword, location or skill set and reach out to learn more about them.
Companies can also list their jobs, market them and share them with QR codes, and attract candidates directly.
Now this isnt an idea that has just popped into her head, but was probably bubbling around for many years, as she has been a recruiter all over the world, from the UK to the Middle East, to Asia and now Silicon Valley for nearly 20 years.
As he says “This has allowed me to gain expertise in a variety of recruiting environments, including banking, sovereign wealth funds, tech, and finance.”
So was this an idea that many said “This wont work or it would have been done before by someone.”
And where do people get hung up most in starting their own business, on the doing or the wanting to do it?
Well lets find out as we bring onto the show to start joining up dots with the one and only Ellie Dailey
During the show we discussed such deep weighty subjects with Ellie Dailey such as:
We discuss how people are so much more informal in today’s much to chagrin to both Ellie and David.
Ellie reveals how the idea first came into her mind, and the early steps that it took to get it off the ground.
Ellie talks about Tim Ferris and the Four Hour Work Week, which is the bible for so many people.
We reveal how and why an entrepreneur needs to be so skilled at understanding your own talents.
How To Connect With Ellie Dailey
Return To The Top Of Ellie Dailey
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Audio Transcription Of Ellie Dailey Interview
David Ralph [0:01]
Once upon a time, there was a guy with a dream, a dream to teach jobs for himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and nose struggles became a thing of the past. Of course, what’s bad person? And now My dream is to make things happen to you. Welcome to Join Up Dots.
When we’re young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [0:56]
Yes, hello. Good morning, everybody. Good morning. And welcome. Come to another episode of Join Up Dots. Yes, I’ve been doing this for quite a few years now started back in 2014. And we’ve been banging out the episodes but today’s guest I shouldn’t tell you this. This is the first podcast she’s ever been on. She’s got out of bed at six o’clock in the morning she’s probably still in a gym jams and and she slightly nervous so can we all be kind and considerate to today’s guest. Now she is a lady who is taking the boring old CV and turning it on its head. She is the founder and CEO of an innovative online recruiting platform called intro thirty.com. Now the platform allows job seekers to record an online video introduction as part of a shareable profile including a resume, it breaks down the first stage of demonstrating enthusiasm, personal care, professionalism, life before they ever get in front of the recruiting team. So there’s not that shock to the system when instead of a well groomed business professional, entering the interview room, you get someone Looks like they’ve just rolled out of bed. Now candidates can then submit these profiles to companies add them to their resumes, and have direct access to the jobs and companies on intro 30. Now on the demand side intro burtie will enable companies to view a candidates 32nd elevator pitch, search the database by keyword locational skill set, and reach out to learn more about them and count these can also list their jobs market boom and share them with QR codes and attract candidates directly. Now this isn’t an idea that I’m sure it’s just popped into our head, but was probably bubbling around for many years. She’s been a recruiter all over the world from the UK to the Middle East, and Asia and now Silicon Valley for nearly 20 years as she says this has allowed me to gain expertise in a variety of recruiting environments, including banking software in well funds, tech and finance. So what is an idea about many said this won’t work or it would have been done before by someone else and Where do people get hung up most in starting their own business on the doing order wanting to do it? Well, let’s find out as we start joining up with the one and only Ellie Dailey. Good morning.
Ellie Dailey [3:17]
Good morning, David. I’m ready. Well, thank you so much for having me.
David Ralph [3:20]
It’s lovely to have you here Ellie because this is Join Up Dots. This is where we take in the movers, the shakers, the rocking and rolling people. And the people that, quite frankly, have had enough of the United Kingdom and moved elsewhere. Why did you leave us, Ellie?
Ellie Dailey [3:35]
Oh, wow. It was pretty cold over there. So I moved to Dubai. It was very hot there and I moved to Singapore. It’s even hotter. And then I married an American and he drove he drove me back here. He flew me back to America. And that’s where I’ve been for the last five years.
David Ralph [3:50]
And was it love at first sight when you first saw him?
Ellie Dailey [3:53]
It was you know, it really was I mean, after a few drinks, but yes, it’s definitely
David Ralph [3:58]
how many drinks You so I can get the level of what I mean. Boys, my wife believes me.
Ellie Dailey [4:04]
Well, we met at about 10 o’clock at night. So if that gives you a good after nice dinner, so I think, yeah, we love yeah 10 o’clock at night time levels.
David Ralph [4:15]
I know exactly. I know what you’re saying, I’m an adult. I haven’t been there for a long time, but 10 o’clock at night drinks go you Why? Okay, so let’s talk about your business because you’ve been in recruitment for years and years and years. And what I loved about this is I did recruitment once, and I hated it. I hated it with a passion, because it was so informal. And I know people are commodities and recruiters have to sell them and all that kind of stuff. But I felt that it really lacked a personal approach. And so I kind of quit. I didn’t like it at all. Now what this is bringing personality, it’s bringing a boring old CV that sits in a pile on the desk into the whatever we are now 21st century or the 20th century 21st I think it’s a Was this something that you looked at over many years and 40? yourself? We need to change the game? Yeah,
Ellie Dailey [5:08]
absolutely. Well, I mean, I had a very similar reaction to it to you. Initially, I nearly walked straight out. And then I got to love it simply because of the candidates. And I really got a buzz out of getting people jobs, rather than the kind of client pleasing side of it, which is, you know, that’s where the money comes from. So you got to please the clients. But ultimately, yes, I felt like candidates are, it’s a very vulnerable place looking for a job. And I think that not very many recruiters respect to understand I have a huge amount of compassion for someone who’s putting themselves out there somebody who is you know, looking for work and some sort of family or setting off on their career and it’s a huge thing. You spend so much time at work. And it has to be the right environment to make you happy to make you motivated and for you to do a good job ultimately. So that’s always been my My focus in the recruitment environment is the candidates. And yes, I’m getting more and more frustrated with the limitations of the resume the CV, there’s just not so much you can learn from it. People are so much more than their resumes and I want to see them I want to meet them, I want to get to know them. And in this day and age of instant gratification, I want to get to know them really quickly and really immediately. And so 32nd videos kind of came about and yeah, I’m really excited to revolutionise the resume.
David Ralph [6:36]
And do you ever see some of them and think to yourself, these are 10 o’clock drink people, they really get to know them?
Ellie Dailey [6:44]
Absolutely. When one person did record their video in a in an airport, which is quite distracting. And initially you could upload your own videos now you just record them on the website, but when you could upload your own that there were there was some very interesting video Is that being uploaded, but now it’s democratised. Everybody just has 30 seconds. And it’s cut off because you know people do like to go on. And yeah, I like the format of it. I think it’s effective, efficient, and certainly work for me when I’ve been recruiting.
David Ralph [7:16]
So So let’s talk about what you were saying. Because there’s a big part of my life that I have to connect with people. I have to I want to connect with people. And we talk about starting their businesses or moving their business from the stress back into sort of the pleasure and it always blows me away, how unprofessional the people are, who can connect with me more often than not, you know, like, they can be this this guy will laugh when he says it because I’ve slacked him off numerous times for doing this. But the first time this guy came through to me who I’m working with now, he was actually having a massage. And that was that was like he’s business entrance into my world. And so I said to him by the next time we do vision, not having Blimey master Geez, you know, eating your breakfast, you’re going to find yourself a quiet space. But we can actually connect. Do you find that people are so instant nowadays with their ability to communicate and express but they don’t think about actual the presentation of making it work for them?
Ellie Dailey [8:17]
I mean, yes, absolutely. I mean, I’ve had incredibly unprofessional phone interviews, I had someone eating a sandwich during my interview, and I, you know, that was that was hilarious. And people are much more informal than they used to be, even on the recruitment side to this, you know, text messages going back and forth. And there’s an immediacy to the process now, which I think is very different to how it was when I started, which was even before LinkedIn. And that was, that was an extraordinary thing when that came out. And I feel like we’ve developed on from there, to the point where, you know, I really do believe we hire the whole person at work it back in the day, I think you and I both had sort of corporate experiences where It was just very formal and very formulaic of the way that you behaved in the office. And now I feel like people can be themselves, especially in smaller environments more, just more liberated, much more free to just be that whole human. And I think that that reflects Well, on video, I think that it’s something that, you know, this is who I am. There’s nothing I can do about that. Yeah, I’m not gonna paint it with a professional picture of buzzwords and, and and try and be something I’m not. Here I am. Here’s 30 seconds of me. Here’s my first impression. And, you know, what you do with that really? Is is on you. So, it is it is informal. And I think there are elements maybe, I don’t know, I think it’s it’s life as has moved on from the resume and I think we need to catch up with them.
David Ralph [9:51]
Yeah, I agree with you totally. But I do think that people have to sometimes slow down and think to themselves, I’m presenting So this is my opportunity. I don’t want to be in Starbucks just talking into my phone. You know, I want to actually, you know, this is my key to the door, you know, let’s have it. Let’s have a show. Let’s comb our hair. Let’s put a suit.
Ellie Dailey [10:15]
Yeah, and that first impression is interesting. I mean, I always say to candidates, you know that you’re going to have to sit next to these people every day. You need to be likeable, like they want to like you don’t don’t try and show off or try and be clever the lamb or or in any way intimidate them. You know, it’s a two way street of your you know, you’re ultimately interviewing someone who you hope will be a friend will be a partner will be a collaborator will be a teammate. And so you need to have that interpersonal skill to be able to say like, okay, here I am, and I am going to make an effort for you. But at the same time, I’m not going to compromise myself and pretend to be something I’m not and I don’t think you can really do that in 30 seconds, but there is an element of Let’s be ourselves. And let’s be nice to each other and kind and safe. And so that I think is part of the movement that I’m trying to tap into.
David Ralph [11:11]
Now, of course, this isn’t an entrepreneur show. So we’re going to pull away from the actual concept. I think we kind of understand what it does, it bridges that gap of in personal connection, and really sort of opens the doors to an open conversation with us right now. You’re sitting there, you’re sitting there in Dubai, it’s eight o’clock in the morning, and you’ve got your bottle of wine open. I know what it’s like. And yeah, that’s what it’s like, and you thinking just how I know I can have this idea. Now I’m always fascinated by this, because this is the time when for two days you walk around thinking it’s the greatest idea known to man. And then the next two days, you’re walking around thinking, Oh, it must have been done. The Devil’s come into your brain and you think, you know, I won’t be able to do this. It’s too hard for me, blah, blah, blah. Tell me about your money. inset when the idea first popped in.
Ellie Dailey [12:02]
So well it was one of the first weekends away from my kid. So that was a bit of headspace. We went to a football game here in America, which was an interesting spectacle.
David Ralph [12:16]
Ellie Dailey [12:16]
American football, NFL, it was where they have, you know, hundred and 50 people in the band and cheerleaders and smoke and fireworks is quite the spectacle. And so the next morning, I was just sort of sitting at going like, Oh, I have to go back and interview these people. And I just kind of I just want to meet them. I just want to meet them. And it was just sort of how can I make this happen? How can I introduce them to my to me as a recruiter without having to schedule phone calls, conduct phone calls, and, you know, do that whole process? And I mean, if I could just watch Netflix and I could just have Netflix for candidates, how could that work and my husband, I would kind of like brainstorming about how we could build this to be a better experience for everybody. So the candidate gets in that door, they get the key, they get invited to present themselves. And we as recruiters can do it from the comfort of our, you know, glass of wine. And so I figured it was a bit of a win win. And that sort of that weekend was was really clan it was. It’s interesting how being just away from being a mom for a bit, my kid my head and I wanted to sort of see the future of how I wanted to work and how I wanted to recruit. And I don’t want to be seen as a candidate to if you’re looking for work
David Ralph [13:37]
fascinated with clear space in your mind. And you know, away from work. I just just before we connected, I was speaking to a guy in America, who was a guest of the show and he said, you know what you’re doing today and I said, Well, I’m recording podcast episodes, but other than that, nothing, because I feel like there’s an idea waiting to come through and I’ve got to give it Nice to come through you know, he’s just nibbling away. And I don’t think that people give themselves that chance to actually disconnect and be their core Spirit be the person not the mom, not the wife, not all those other things just be themselves because that’s where businesses really operate, isn’t it?
Ellie Dailey [14:21]
I agree, I completely agree. And it’s easier said than done. You have to and I you know, I wish I’d known all the time I had before a little one came along, I guess how how valuable and unusual it is to have the freedom to travel the freedom to think to freedom to take yourself off for a few hours and and really clear headed and really focus on what you want and where you’re going, what you’re doing and then for creativity to thrive. But yes, it’s harder with someone waking you up at 530 in the morning, and, you know, you can collapse in a heap at the end of the day.
David Ralph [15:05]
grown up and they’ve moved out thank God and my my two youngest ones you now literally need a phone to get them out of bed. You know, my, my son, we come back on a Saturday, four o’clock in the afternoon and he’s just rolling out of bed. You know, it’s a total different way of operating. But I suppose it’s what life is now, isn’t it? You can finish your life around stuff you don’t actually have to be eight to four, nine to five. Is that something that excites you as well? how business is balancing life requirement like never before?
Ellie Dailey [15:39]
Oh, totally. Well, I like you. I’m a huge four hour workweek. I’d mind my copy is covered in scribbles and post it notes. I mean, that is the Bible for me. I remember reading it going, Oh, my goodness, someone else thinks like it because I’ve been a real kind of caged animal and an office. I don’t like those limitations and I still get an absolute thrill. From cutting took yoga class say 10 o’clock Tuesday or, you know, going to the supermarket on a Wednesday whenever an office is at work, you know, I get a real I’m describing school feeling about that. And for me it’s very freeing to have my own business and to have my ends, you know, rules and, and discipline you need discipline, but at the same time, it’s not someone else’s rules and it’s not someone else’s. You know, the boss is my trigger for stress and having clients is a very different relationship to having a boss and, and I think I’ve always really rebelled against that and so to yet to be free and to run a business online to, to have that flexibility is and work from anywhere is just bliss. Yeah,
David Ralph [16:43]
yesterday afternoon at two o’clock I was in the cinema, watching food versus Ferrari. There was there was again, it was a brilliant film. I loved it. I really loved it. Yeah. And there was no one else in the cinema. It was just me. And I looked around and that is my benchmark for me, people say to me, you know, how do you judge success. And more often than not, I say to him watching a film at two o’clock in the afternoon in a cinema when no one else is where, you know, it’s just simple things like that. Now, when you said that you’ve got to be disciplined, obviously, there’s a lot of people listening to Join Up Dots, and many of them are wanting to start their own business. And many of them see the sexy time, the sexy things where you’ve gone over the hill, and you’re where you should be, you know, but they don’t really want to see be, you know, getting up at Harper six in the morning to do some work before they have to go up and do something else. And then in the evenings, I crank it out again. Did you have a lot of bad were you juggling sort of two candles at both times?
Ellie Dailey [17:44]
Well, I mean, again, the kid does take up a lot of time, which limits the other time but I’ve always been incredibly focused and able to do things you think, again, I’m getting a terrible reputation here but it kind of cuts into my pub time. If I have to work late them I’m not gonna get done apartment, you know, I’d rather do that. So I’ll do my work in the time that I need to do my work and I’m, again being a mother like it is inhuman what we can achieve during that time. Like I could I could do so much, you know, I could write a book in in that time, like the the amount of concentrated energy is huge. So I’ve always been able to do that and I feel like setting limitations is works for me. And then I can switch off and do something else but when you’re running your own business and for me because this is so it’s such a scale thing, it’s very much a self serve self serving my marketplace. So, you know, ultimately I need users and people on there all the time. So it’s a very high volume of work of trying to get, you know, stuff out there which is very new to me. It’s all quite a different skill set to
David Ralph [18:53]
launch the product and been sort of tell a few people about it and it would just,
Ellie Dailey [18:57]
it would spread
David Ralph [19:00]
we all are because, you know, when I launched my podcast, I thought, wow, I launched the podcast, make a tonne of money, and it’d be brilliant. I found out there was a lot more behind the scenes, which makes me laugh now when people would come along and I launch podcast, and they always post and go, Oh, you know, I’m rocking and rolling for podcasts and I think you bloody liar. You’re not you know, good for you for getting out there. But you wait until you see what it takes to do that and it takes a lot to do anything doesn’t it?
Ellie Dailey [19:38]
It does. It does especially if you have bills to pay and you know independently wealthy will have in a it’s it’s very that’s the stress But again, it’s not. It’s not even a sliver of the stress that I feel when I’ve got pressure a job. You know, I feel like that is pressure. That is my dream. I mean, this is what I want to do. Now. Finally, after I really want to do. And so for me that is that is joyful. And the stress of trying to crust is, is aside from that the joy of actually finding a purpose and the direction. It’s amazing.
David Ralph [20:15]
Let’s hear some words now then we’re going to delve back into your, your fledgling business. In 2030. He’s Oprah,
Unknown Speaker [20:22]
the way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this stuff. But what is the next right move? And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because, you know, your life is bigger than that one moment. You know, you’re not defined by what somebody says, is a failure for you, because failure is just there to point you in a different direction.
David Ralph [20:54]
Right, so let’s take you back into the early days when intro 30 was an ugly baby because They all start off really ugly, really ugly. Yeah. How basic? Was it your basic product, what was the earliest thing that you actually got out to the world.
Ellie Dailey [21:11]
So initially, I was really concerned about people’s privacy. And I wanted it to be a kind of a little ecosystem that it was private and you could only access it from within it. And the more I talked to candidates can talk to every candidate that comes on there and and, you know, I get their feedback and do the market research around it. And they were all keen to share it. And obviously, if you’re looking for a job, you do want to be able to share this. So the first year almost was just kind of finding out what people wanted, what they wanted in there, and how to present it and then my amazing developer Frank, kind of came to me with this this beautiful what it is now which is shareable. It’s three pages. It’s got QR codes are very excited by the QR codes. So you can put those on your iOS business card and the companies can put on their careers and have to have a careers booth they can they can put up a QR code that links straight to the job. And so it became much more public it became much more visible and available and you know again it’s just taken time to to get the word out loud but in general the candidates are behind this and that is what is really encouraging.
David Ralph [22:23]
I think this is the winner on this isn’t it that somebody comes along by like the surveys by been put, you know, get a job and been there down the pub saying, Oh, my life’s brilliant. I did it through intro Bertie is word of mouth marketing Shouldn’t
Ellie Dailey [22:38]
it shouldn’t be Yes, absolutely. And Thomas This competition is that because if someone gets old goes on there to get a job. They’re not going to tell their friends in case someone else gets that job.
Unknown Speaker [22:53]
Maybe I don’t
David Ralph [22:55]
know many jobs out there. There’s no competition is there really
Ellie Dailey [23:00]
I would think so and I’m my market is sales, you can never have too many salespeople, and graduates, so they’re all talking to each other. I go to universities and schools and talk to them about their resumes and you know, get their feedback, and they’re all for it. So it’s just, you know, keep pushing and pushing and pushing.
David Ralph [23:20]
I used to change people’s resumes at work, I was very good at it. And I was very good at doing it for other people, but not very good at doing it for myself. I found it very hard to blow my own trumpet and really set it like a highlight so people could pick it up and go, Wow, I need to speak to this guy. Because so many people they just do their responsibilities don’t know and not what they’ve actually achieved.
Ellie Dailey [23:45]
Oh, absolutely. And I am completely agree with with being able to deal with people’s resumes and struggling man and getting other people jobs, but finding it hard to kind of, you know, push myself out there. So yeah, I do I do get that but unfortune is getting more and more competitive. And again, that’s one of the wonderful things about being in, in the Bay Area. And California is, you know, people are very much more outspoken about their achievements and serious about their careers and, and comfortable recording themselves. I mean, I personally, am one of the early millennials, but I would find that I found that very weird at the beginning to record myself and then the more you do it, the more confident you get, and the more kind of familiar it becomes more, the easier it gets. Whereas, you know, I feel like here especially there’s a real energy behind selfies and and selfie videos and the tick tock generation and, you know, I think it’s, it’s, it’s exciting and it’s fun, and it gets us old fogies off the sofa and onto the cybernet.
David Ralph [24:47]
I don’t I don’t understand a lot of what you’re talking about there. Really, I understand it, but I don’t understand the requirement for it. I don’t understand. You know, I went out on a pub crawl with my wife and my The guy who introduced me to my wife many, many years ago, and we used to be, quite frankly, pizzettes. Really, we used to go out up in the City of London every lunchtime out for drinks and stop, you know, out in the evening. Yeah, you can imagine what it was like early. And we met up again, and my wife and my mate just slipped back into the old days. And so it was a treasure hunt we were doing and we went through pastor first pub, and I went, are we starting there? And by the time we’ve done six pubs in about 400 feet, and the treasure hunt went out the window. But what what struck me all the way through that was my wife wanting to photograph drinks in groups and post them online, every single pub, she used to group this drinks together and then put it out there and I was like, why are you doing that? And she said, it’s what people do is strange, why we have to, you know, share all this kind of stuff now, isn’t it?
Ellie Dailey [25:56]
It is and I’m hoping at my six year old by the time she’s 16 that that everyone will will be over this because it’s it’s the root of a lot of anxiety and social anxiety. And, you know, since I had a policy and I’m not there and you know, you do get FOMO you’re missing out and, you know, it’s very destructive and already very vulnerable age. So I know friends who’ve got teenagers who are really kind of struggling with what how to deal with that side of things to me, I feel like for intro 30 it’s just professional, it’s just for looking for jobs. And it’s not content sharing or anything else. So it does have that focus. But for me, personally, yeah, I mean, I find that quite, quite exhausting and noble, I am isolated. I live and breathe, Instagram and Facebook because all my friends and family are on the other side of the world. So for me, it’s been a real tonic to have people sending pictures of them. Drinking in pubs in London when the you know, I’m not there. It’s, it’s, it’s really, it’s my it’s my family link. So I love it, but I can see it was surrounded by those people, it would not be quite so necessary.
David Ralph [27:06]
So why, as she was talking, I was reflecting at the moment we’ve got the, the ITV TV programme, I’m a celebrity, when they take a load of people, celebrities and put them in the jungle, and more often than not, they all go in there nice as pie and over a period of time, you find out that some of them are a bit of a scumbag and you you don’t really like them. Yeah, so I’m almost and then a couple shine. Now, why 30 seconds because most people can sort like paint themselves as a lovely person within 30 seconds can’t be.
Ellie Dailey [27:42]
They can’t it’s not replacing the interview. It’s replacing the resume. And I think that that is why 30 seconds is key. It’s enough to say enough about yourself where you’re at what you’re looking for, and give an instant first impression. And that’s it and then The aim is for, you know, it’s an elevator pitch. So people go like, Oh, that sounds interesting. Let’s find out more. And then off they go. And we don’t track, you know, the interviews or the placements after that. It’s it’s just an introduction. And it’s an opportunity for candidates to just sort of say, hi.
David Ralph [28:18]
I’ve been filming for three weeks, and three weeks and just follow them around, then you find out actually that, yeah, I don’t really want that person.
Ellie Dailey [28:27]
Well, that’s what a job is, isn’t it? I mean, you interview them, you do a couple of interviews, and you can’t really tell and I’ve read a wonderful article where they said that, you know, the people who interview the best, are often the worst or the most sort of treacherous. Colleagues, because they just put on this wonderful act, and they can answer all the questions and they’ve done, you know, they, they’re almost like, they’re just acting, they’re just pretending in a way but, and I’m a big believer in people, warts and all and you know, the vulnerability thing, Renee Brown, and putting yourself out there and being very, you know, honest about it. And and that is that is very different to the professional interview and going through the motions. That’s why I didn’t do very well in corporate.
David Ralph [29:12]
Because I got told once that I was a sociopath, and I didn’t. I didn’t actually know what one was, I thought it was like a serial killer. And once I sort of read that, I thought, yeah, I can kind of see what they’re saying. Because in interview situation, I could always get to last interview, I’d always go through one or two. And it was always that last one when it could go either way, but I might have found out you know, but generally, I could just convert my personality into what I thought they wanted, you know, and more. It was fun. And when somebody said to me, yeah, you’re you’re a sociopath. You, you you’re a chameleon in interview. I thought Really? And yeah, I think I was I think that was the game that I played, you know,
Ellie Dailey [29:56]
and the winning person gets the job, but ultimately, that wasn’t the right job for you.
David Ralph [30:02]
stomach ulcers because, like my way through to such a high position, and when I got there, I didn’t really know what I was doing. And you know, every day was just terribly stressful.
Ellie Dailey [30:14]
Interesting. Well, that that is a testament to the power of interviews is that you know, and that’s important for the candidate to realise that too. I think so often it’s a game we want to win and we want to get that job when ultimately you look at it and you go, do I really want a job? Or am I kind of going through the motions do I feel like I ought to get that job do I feel like ought to get that promotion even though it’s going to make me crazy stressed and do a job that I didn’t really want to manage people I didn’t want to kind of check in on time, you know, that doesn’t really appeal to me Do I want this job? And and I feel like with with with with the power of being addressed a little bit so that you can it is a two way street and you can go like okay, is this the environment for me, which I feel like is happening a lot more you can be more selective You can be more honest with yourself as to say that am I really cut out for this or not? And if so, you know why? What is the intrinsic motivation that is making me go for this job? like really? Do I want it like why do I want it? And will I be happy doing it? I might be successful, that doesn’t make me happy. So it makes you kind of question yourself and you don’t put a nurse and on trading floor. You don’t put you know your horses for courses, you’ve got to find the environment that works for you and that makes you feel safe and happy and complete. And that’s often we just kind of especially if you didn’t grow up wanting to be invest and then you turn into a bet. NFL some of us it’s a lot harder to find the job, the career the environment that really does work for us. It takes kissing a few frogs.
David Ralph [31:51]
Well, you’ve now found your passion you’ve found that you love now. Entrepreneurship is very different because entrepreneurs doesn’t really have a blueprint. And you you spend more time wading through stuff that you don’t know, trying to find the answers more than just sort of like steaming through. You know, people always say to me, oh, yeah, I’d be brilliant entrepreneur and I go, how do you know? And I go, Oh, yeah, because you know, I’ve, you know, I’ve got work ethic and I got no work ethic, isn’t it? It’s the ability to go again the next day, and spend all day working. And when you go home and your wife says, you know, what did you do? You kind of didn’t really do anything today. You know, I was there all day, but I don’t think I did anything worthwhile just kind of ploughing through. How did you develop that in yourself to get introverted off the ground?
Ellie Dailey [32:39]
Well, I’ve always liked one the one good thing about having a recruitment desk is is you are kind of new to run your own show. So you do all the sales you do all the operations and the admin. I was I actually built intro Sadie and I’m not a coder, but I was like learning how to code to build intro setting myself before I kind of started crying A lot and decide that I need to give this to suddenly knows what a dick. But you know, you are the head of technology, the head of sales, the head of HR, the head of it, the head of finance, the head of everything like you, you are in charge of all elements of it. And each element takes a lot of time. So I was really keen to sort of discover what I could do well, and what I was really not enjoying or not good at all, and try and find someone to help me to do that. And again, you know, finances always constrained. So you’re constantly trying to do everything, either yourself or, you know, my husband would do, or, you know, our dear friends, Frank, the developer, but
David Ralph [33:39]
we all need Frank, the developers.
Ellie Dailey [33:41]
Everybody needs a frank it really is amazing. And so, you know, to find people you can trust like that. It’s really hard and it’s unusual. And so otherwise you do just really need to identify what you cannot do.
David Ralph [34:00]
And that’s the problem, isn’t it? When you can do most things, it doesn’t mean that you should. It’s like, I’m quite good at building websites. And more often than not, I now there’s a guy that I work with in Colombia, Bogota. And I stumbled across him, I don’t know about a year ago, and I just started giving him sort of little jobs. And he was really professional. And then I got bigger. And now I don’t do anything at all, I just say to, I record a video. And I say, right, David, this is what I want. I want that to look like this. And I want that to do that. And he watches the video and does the work and then he charges me. And you know, it’s really sort of moved on to a point where I’m now seriously looking at not having a team because I don’t want a team. But I like the idea of having connected freelancers bad. Either I can use or my my customers can use and they’ve been vetted and you know that they’re professional, and they’re going to do the job because that’s their mind building itself. Isn’t it finding the people and testing them?
Ellie Dailey [35:03]
Absolutely. And I just, I got recommended a marketing agency actually in the UK that have been amazing. And that’s another kind of weird thing for me, like, you know, these, there’s a team of them and they, they they do they do the content and it’s very odd. Watching your baby or business yourself be kind of written about by somebody else and advertised by somebody else, that’s quite a thrill. But if they get it wrong, then you know, it’s it’s so much worse than eating itself and you’re kind of go I shouldn’t have given this to anybody else because they’ve got the wrong tone, or they’ve got the wrong list or it’s just not right. And it’s, it’s, and that’s another learning curve, I think, is to how to push it out into the after and let other people talk about it and other people represent it. And to be comfortable with it enough to be inside. It’s not gonna crumble under that under that gaze
David Ralph [35:56]
is a real skill, isn’t it? The people that do it very well and it’s like Gary Vee. No chalk is the name that sort of always gets thrown at me. And he literally just talks into a phone. And then his team goes off and changes it into a podcast and a video and all that and he’s producing so much content, but literally, you know, he’s probably only spending an hour a day talking about stuff. But the way he does it and the way that he utilises people skills to make it really fly. I think any business now because I’m looking very much at moving into video. Once again, I can create videos quite well. But do I want to maybe there’s somebody out there that I should be working with because I think that Google, very much is going to move from blog posts to video and audio. I can’t see how we’ve Alexa and echo and all these where we talked to them, how we’re going to be expected to operate with reading blog posts. I think it’s going to be a thing of the past.
Ellie Dailey [36:55]
Well, hopefully resumes too, but yeah, I did hear that about 99% online content will be Video by 2025. So it’s definitely the way of the future. So
David Ralph [37:08]
young people get out there.
Ellie Dailey [37:11]
I have to say one thing that I’m very glad there’s no video on this podcast because it is, you know, 6:41am when I am still in my jammies. So, you know, it’s there are times and places for videos I think
David Ralph [37:22]
I told you about just so it seemed impossible. If you put a hanky over your webcam, just to make sure
Ellie Dailey [37:29]
I have a little picture of the mouse from the graph Hello, my webcam Yeah, professional
David Ralph [37:34]
to do that to do. Let’s hear the words of a guy who really created something remarkable and he became more remarkable by his his screw ups and his failures, his Steve Jobs.
Steve Jobs [37:46]
Of course, it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking back Words. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path, and that will make all the difference.
David Ralph [38:21]
Now, this is a bugbear of mine at the moment and I suppose it’s always been a bugbear, but it’s become quite prevalent recently that people don’t trust in themselves enough. And I speak to people and they just you just know that they’re they’re going to be in the same position six years 10 years down the line because they’re just not willing to trust their own efforts, their own faults, their own desires. Do you think that’s a problem, le that people aren’t listening to those words of Steve Jobs saying you know, you gotta move forward, but you gotta trust in yourself basically.
Ellie Dailey [38:55]
Absolutely. And it is a risk. It is tough, and I don’t know if you’ve seen More perhaps with women than men, I feel like men are you know, raised to be more risk, happy with risk. But I do feel it is it is tough to and you it’s amazing the negative feedback you do get on your own and without a team to sort of back you off and go like it, it’s okay, you’re, you’re doing the right thing, this is the right thing, you’re on the right path, you know, without someone kind of pushing you forward. And that’s been for me, it’s always been a team and an office and like, if something goes bad, you’ve got a support network there to sort of boost you back up again. It’ll be right next month. Whereas when you’re on your own, you’re like, you have to withstand a barrage of people’s opinions. And they really have no hesitation and giving them very honest feedback. And I’ve been a lot got a lot better at you know, putting up the the screen a little bit as to, you know, getting in the ring with me, and then I’ll listen to your feedback. But, ya know, it’s really tough and I think if I hadn’t been so The nine to five I haven’t been so antsy being in an office, I think it would have been a lot harder for me to take that leap into setting up my own business. You know that that was a real driver for me just that freedom. So I think I was already one step out into my own thing right at the beginning, but I’m glad I waited this long to do it because I feel it’s important to spend your 20s and 30s in an office just to learn how to do work and how to be a business person before you kind of do it by yourself.
David Ralph [40:36]
Yeah, I agree with that. Totally. You know, I used to work for NatWest bank and banner went into investment banking. I did recruitment, I did load advertising. As I say I basically used to get forward with a position and then just blag my way into something else. And I didn’t really care what I was doing. It was just sort of the money It was after, but I now know how to operate in most environments. Because of what I learned, even to the point of you know, when I answer the phone, I hardly ever answer a phone. But if I’m around my mom’s house, and the phone rings, I pick it up and I go straight into bank speak. I can’t, I can’t just pick up the phone and go Hello. I have to sort of just do it sort of professionally. And that sort of takes us back to the beginning of the conversation, where nowadays, I know I’m going to sound like an old fart, but I do think people are losing their professionalism.
Ellie Dailey [41:31]
I can see that and I, I I’ve only been asked to have a nice day a couple of times in America, I was very disappointed. You know that Yeah, I was expecting everybody to wish me a nice day and to be super customer service. And I haven’t seen that either as as the kind of interaction people people want genuine interactions, they don’t want kind of the I think that the professionalism can come across as a bit false sometimes. And I think that What this generation is kind of rebelling against is is that false formality?
Unknown Speaker [42:07]
And I live
David Ralph [42:09]
do not get back
Ellie Dailey [42:12]
from What did she say? What was that where she fall? Like I get kind of incredulous looks. I was again very disappointed. I have a theory about this. I feel like the men get the James Bond effect. So, you know, if you’re a guy and you have a British accent, it’s it’s it’s James Bond. But for us, it’s kind of like, oh, and then it kind of put the head to the side and you sound like the queen. Interesting. But yeah, no, it’s it’s been. It’s been interesting. It’s it’s all and what I love about America is that everybody is so different. And you know, with England, we’re kind of all very much not similar. But there’s a there’s a kind of underpinning of values that we all kind of ascribe to like, wouldn’t your mom’s house you pick up the phone professionally, and that’s just what you do, and play and that’s it. Whereas here It’s like it’s the Wild West. Like you can just go out there. And I think that that can be fun that can be exciting because you can really do anything and be anything. But I do still feel like people want authenticity above all things and being your true self is, is more important than say being professional.
David Ralph [43:18]
Yeah, I agree with you with the James Bond thing. I think it’s James James Bond and Hugh Grant. I think that’s, that’s, that’s the two that we get all the time. And but I know I love America. I really do I even the dodgy areas of America I love you know, I spend all my time if ever there’s a vacation, I say to my wife, this country, America. And she goes, Yeah, when we been there last year, you know, let’s do it again. There’s so much to say. It’s just it’s just amazing. I love every, every little corner, cooking cranny to
Ellie Dailey [43:52]
come and visit us in California.
David Ralph [43:54]
I might be there in January, actually. Yeah, I’ve got a few people in California. Keeping asking me to go over. And I’ve been saying, Oh, you know, I’m busy, I’m busy. But in 2020 My plan is to be not busy at all. I’m just planning to structure it so that I can fly wherever I want and do these things. So yeah, that will be absolutely lovely. And I will have 10 o’clock drinks with you. And I have to fight you off. Because now these
Ellie Dailey [44:23]
days I’m asleep by 830. Yeah, that’s those days longer.
David Ralph [44:27]
Yeah, you know what an English man with jet lag. 10 o’clock drinks at two o’clock in the afternoon. Yeah, that’s why Okay, so what we’re going to do now we’re going to take you on a journey when we’re going to send you back in time to Join Up Dots. This is a bit of a show to record a sermon on the mic when we send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young Ellie, what age would you choose and what advice would you give her? Well, we’re going to find out because I’m going to play the music and when it fades you out. This is the Sermon on the mic.
Unknown Speaker [45:06]
We go with the best.
Ellie Dailey [45:24]
Well, when I was preparing for this, my advice is very clear it was try again, go back, try again, just because you didn’t get the job. Don’t skulk off with your tail behind you between your legs. Go back and get in the building, try again. But then I feel actually looking back and joining the dots that would have taken me in a different direction to where I am now. And I quite like where I am. So maybe I did the right thing by changing or pivoting and trying something new. So my real advice is this to my younger self, spend less time in the pub more time at the gym. Or in a yoga class and concentrate on the right things, the right people, brush off disappointments, dust yourself off, get up and try again. Don’t forget the bad stuff or the bad people, but always forgive them move on and move forward. And there’s three things a day you should do. And that’s some meditation, some yoga and some form of exercise. And that has got to be in every single day, so that your head can have some space. So that would be my
David Ralph [46:28]
advice. Great advice, Bob. There’s no getting away from it that pops up from
Ellie Dailey [46:34]
they are right. There are equivalent of therapy, I think.
David Ralph [46:38]
Yeah, I don’t know what it is because I walk out of them generally go What a waste of money that was, but I had a great time
Ellie Dailey [46:45]
get a smile on your face, right?
David Ralph [46:47]
Absolutely. So for people out there listening, what’s the number one best way that our audience can connect with you, Ellie?
Ellie Dailey [46:54]
Well, I intricity.com you can you can sign up as a camera. Or a client on there. I’m Ellie at intro thirty.com if you’re an email me, I’m on LinkedIn. And yeah, all over the interweb
David Ralph [47:09]
we will have all the links on the show notes to make it as easy as possible. Every thank you so much for spending time with us today, joining up those dots. And please come back again when you’ve got more dots to join up because I do believe that by joining up the dots and connecting our past it’s always the best way to build our futures le daily. Thank you so much.
Ellie Dailey [47:28]
Thank you, David. Really appreciate it.
David Ralph [47:33]
Okay, so one of the woman’s passion for changing the recruitment process. So if you’re looking for a job out there, I think that’s the way forward. Yeah, but yet video on sell yourself and then that’s a big step forward. Not like a big pile of boring old CV saying my responsibilities are answering the phone to customers and all that kind of stuff that people do get in, get in with intro 30 and of course you can connect with Ellie through the show notes. At Join Up dots.com where you can find loads of other stuff from podcast training to starting your own business, to taking the stress out of your business. We’ve got it going on. Until next time, thank you so much my young patterns and I will see you again. Look after yourselves. Cheers say, join me each month as I show you how you can follow our process to start an own your own life changing online business. This is business masterclass at its best, head over to Join Up dots.com and book your place for the next training session. And I’ll see you there