Ash Brown Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Ash Brown
Ash Brown is our guest today on the Steve Jobs inspired Join Up Dots free podcast interview.
She is like so many people, a lady who has stumbled into the entrepreneurial world.
She is the owner of Ash Said It LLC, which is a full service public speaking boutique, hosting receptions, fashion expos as well as upscale soirées.
Which sounds great, but its the joining up the dots which is the most important part of this show.
So how did the ex-military lady transition from Uncle Sam to Fashion Avenue?
Well as she says “I had no plans to build a company. The thought never even crossed my mind. The past few years have been tough.
I took care of my mom for 3+ years, and being a full time caregiver is a lot, although I would easily do it again.
My mother never taught me how to be a lady.
How The Dots Joined Up For Ash
She showed me through her actions. She never let anyone take advantage of her meek yet resilient spirit. Thank God I inherited that spark!
I buried my mom in 2014, which was the most difficult thing I’ve ever done in my entire existence. I was lost.
My heart was no longer in military service. I needed to leave but I had no blueprint on where to go.
I did many odd jobs that year.
Helped build multiple brands & had nothing to show for it.
Then one day a light bulb went off in my head. Why the heck am I wasting time helping people disinterested in helping themselves? Why don’t I pour my 13+ years of industry experience into something I can call my own. That’s when Ash Said It was born!
And at that point we will start the show, as it is a moment that every one of our guests have hit in their own lives.
That moment when they realise that their life is their own, and everything they do should be on their own terms.
It’s the responsibility to create their own future.
So how did she move from this idea of creating her business, to actually earning her first dollars and attracting her first clients?
And looking back on it all, has it been harder than she could have imagined or simply a dream from start to finish.
Well lets find out as we bring onto the show to start joining up dots, with the one and only Ash Brown
Show Highlights
During the show we discussed such weighty topics with Ash Brown such as:
Why Ash Brown cannot believe that so many companies in the world do not have a website, or a social media platform, and why they should realise that connecting with the world is so easy and free. Get yourself out there people and start building connections.
How Ash knew a long time ago what she should be doing in her life, however it took her a long time to realise throw that thing “Was being herself and then becoming more of herself!” And that is true power.
Why she has never felt the need to compare herself to her direct competitors, as she knows that as long as she does what is right for her she will win the game anyway.
And lastly………
Why it is so important for all entrepreneurs not to put their business solely into the hands of a third party organisation that can close you down overnight…..YouTube anyone???
How To Connect With Ash Brown
Return To The Top Of Ash Brown
If you enjoyed this interview with Ash Brown, why not check out other inspiring interviews like Kerry Morgan, Clint Arthur, Lunden DeLeon and Jack Canfield
Or of course you can check out thousands of podcast interviews in our archives here
Full Transcription Of Ash Brown Interview
Intro [0:10]
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:36]
Yes, it’s me. It’s David Ralph. It is Join Up Dots. It is a fully infused excitable podcasting host today because I tell you what, I tell you what happened before this show even recorded. I contacted the lady on the other end of the line, aka the guest and she told me I am Nikki. She said I am sitting here with you headphones on and I am Nick I don’t know why she’s French but she she she said and I’m going to find out if she is actually just leading me down the path or if she actually is sitting there completely naked because I tell you well, that’s gonna be good. I’m gonna make this into the first webcam episode when we switch on the camera, and we that’s going to be downloads via gentlemen, whoever you are across the world you asked me and I send it to you because it’s going to be good. Anyway. I am excited because she is a lady who has stumbled into the entrepreneurial world and that’s what I love about Join Up Dots. She’s the owner of ash set it limited company which is full service public speaking boutique hosting receptions, fashion expos, as well as upscale soirees, which say she’s French, which sounds great, but it’s the joining up of the dots, which is the most important part of the show. So how did the ex military lady transition from Uncle Sam to fashion Avenue well, as she says, I have no plans to build a company. The thought never even crossed my mind the past few years. I been tough. I took care of my mum for three and a half years and being a full time carer is a lot. Although I would easily do it again. My mother never taught me how to be a lady. She showed me through her actions. She never let anyone take advantage of her meek, yet resilient spirit. And God, I inherited that spark. Now, unfortunately, I buried my mom in 2014, which was the most difficult thing I’ve ever done in my entire existence, and I was lost. My heart was no longer in military service, I need to leave. But I had no blueprint on where to go. I did many jobs that year helped build multiple brands and had nothing to show for it. Then one day, a light bulb went off in my head or over the head, probably overhead is a better one. Why the heck am I wasting time helping people disinterested in helping themselves? Why don’t I pull my 13 and a half years of industry experience into something I can call my own. And that’s when I said it was born. At that point we will start the show as it’s a moment that every one of our guests have hit in their own lives that moment when they realise that their life is their own. Everything they do should be on their own terms. It’s the responsibility to create their own future. So how did she move from this idea of creating a business to actually earning her first dollars and attracting her first clients? And looking back on it all? Has it been harder than she could have imagined or simply a dream from start to finish? Well, let’s find out as we bring onto the show to start joining up dots with the one and only completely naked ash Brown. Good morning, Ash. Good morning. Are you still totally naked? Are you just exciting me what was going on in your head?
Ash Brown [3:37]
Morning, David, good morning audience. Okay, David, um, I think that we had a little miscommunication. You know, because you know, you’d asked me if I had on you know, my headphones and you said nothing else running in the background. So, you may want to look past that, that that message can look kind of over that. I am not naked. I am in my PJs, but I Ready to chat about acid LC.
David Ralph [4:02]
Why is it when I try to get a lady naked they always say is miscommunication that, that that happens to me every single day. It really does. But you are in Atlanta in your PJs, it’s early in the morning and you are a lady that is building something and because you’re building something you are taking such a personal professional pride in it, which may be I might be right on the wrong track here. But maybe you wouldn’t have felt so much if it was somebody else’s dream you was building but that’d be true.
Ash Brown [4:34]
Not necessarily because I’m always passionate about every brand that I’ve ever worked with and brands I still work with To this day, but I take another personal interest in my own because this is acid It is my baby asset calm that is my baby. That is my everything. I pour my whole heart and soul into it. And just this is for Mac. That’s just where I’m at at the moment.
David Ralph [4:56]
And is it gonna be a transitional piece obviously we’re gonna do that. back into how it’s all occurred. But is it something that you feel is the beginning of the dream you’re gonna find new real dream while building the first one?
Ash Brown [5:10]
Absolutely, absolutely. I mean, and everything has always constantly just been changing and evolving with ash that it from last year to this year. Last year muy bien. I started the company to this year, so much has changed. I’ve had to restructure my marketing strategies, I’ve had to restructure business plan. So everything is always evolving. And it really is. It’s a just an amazing journey to be on this journey and to be honest, right and see how things are evolving and see how people are connecting with me and see how I’m connecting with the world is nothing short of amazing.
David Ralph [5:43]
He’s amazing, isn’t it? Just the fact that we’re sitting here talking to you and you’re in your pyjamas, and I won’t tell you what I’m wearing. It would be too shocking for you. But the fact that we can have these connections and it really does emphasise the point and I tried to get this across in the show every single day. That it’s a Very big world and it’s jammed packed with potential customers. It’s the networking opportunities that just explode by, you know, using Skype, for example, I reckon there’s so many businesses that literally without Skype wouldn’t be operational. But it’s a way of connecting, isn’t it?
Ash Brown [6:18]
Yeah, it is. Absolutely. And people sleep. You’d be surprised how many businesses today, sleep on social media and sleep on these, these social platforms, and don’t have a website. I’m like, oh, my goodness, this is not 1998 you need a website, to showcase yourself. You need something that people globally don’t think just locally of where you live. Think about people out in the UK, that may need your services may need your product. And it’s just it’s like me personally, I’ve always it’s a blessing that I was able to work with so many brands over the years and understand what social networking is, and understand how to use it for business and for promotional purposes. That it was just Like, you know, second nature for me to do a fresh set. So when I see companies in places, I’m like, you need a website, you need to at least get your social media. So that stuff is free. Okay? Facebook, Twitter, Instagram, that stuff is you could just do for free. And it doesn’t cost you any money. It just cost you a little time to get things set up. But it’s it’s Yeah, it’s mind boggling that there are companies out there that do not have websites.
David Ralph [7:26]
But there would have been a time that you didn’t have a website. There must have been a time at the beginning. And this is one of the things that I’m interested in because at the moment with Join Up Dots, I’m probably on the OAuth reincarnation of my website and you can go back on what is it wayback machine? And yeah, and see how it’s progressed. And little by little you change and you add something and you take something off and you move it. The very first one you created your first website, you decided that you were going to do it. How did you decide on the angle Cuz that’s the key, I think that people struggle with until later on in their journey when their true branding comes through. At the beginning, it’s almost like, here’s a product and buy it, come and buy it. Just come with me and I will mow your lawn on the weekend, I will feed your dog, I will sleep with your wife, anything you want, just buy my products. And it just screams of kind of desperation, doesn’t it? I know my first sight was very much like that. Now, little by little, it’s more about me, and how I can help people more than actually buy anything. What was your first one? And did it fall into those same traps?
Ash Brown [8:37]
Or not necessarily for me, I guess because I look at myself as more. I’m the talent I must it’s more of a service based company at the moment I’m working on some other things, but it’s more as a service basis. I okay. I don’t have a necessarily a product to sell. But I need to let people see me and understand. Okay, this is who Ash is. This is what ash does. So what I did was I had a couple of bookings for a couple of MC gigs for women’s empowerment breakfast. And so I have one of my friends videotape it edited down but everything perfect. And the site was very skeletal. It was very much like you know about ash. This is what ash does, you can contact ash. So to see the evolution of where it is now to, you know, offering services as far as like blog features on the asset, people can book me from the website, they can look at the different places that I’ve been, they can look at the different things that I’ve been involved with now. So now it’s been slowly but surely, but that first site was you know, it was kind of Rocky, you know, because all I could do is put up pictures of myself and show people me at events. And like I said, the promotional video that I did, so it was very skeletal. But definitely, definitely helped to, you know, be the stepping stone on what I was doing.
David Ralph [9:52]
And when you said it was very rocky, it wasn’t it wasn’t a calendar view dressed up as a box In a way, because I would love to see that
Ash Brown [10:03]
not exactly not exactly what I say Rocky, it was just because I didn’t know what I was doing really, as far as how was I going to promote myself, I’m used to promoting a product if I was promoting like an indie artist, I was promoting their new single or their album, or I was promoting a new product service or whatever the case was. I usually had some kind of tangible product that I could promote and push. Well, when I started. I didn’t have that. I was like, Okay, well, they need at least see me and know who I am. And you know, if nothing else, they can see me they can see what I do, and they can make a judgement call from that as far as Okay, do we want to take this girl serious? Do we want to hire her for this? Okay. All right, let’s work on that.
David Ralph [10:43]
You know, you’re gonna have pictures of you in your PJs. Now people are gonna listen to the show. They’re gonna come across and they’re gonna say that’s the woman I want somebody who can be a crack of dawn and still rock it in our PJs. Be quite a good, good branding when it rocking in your PJs. He’s a bit there’s a whole world of entrepreneurs that that’s there that’s a utopia isn’t it that not getting up anymore and staying in a PJs and I just created a business. There you go trademark,
Ash Brown [11:10]
I think you did. Bam.
David Ralph [11:12]
So when you get to that point, because I, I’ve gone through this journey as well and I’ve realised now about the branding of Join Up Dots isn’t the name, it’s me. And it’s taken me a long time to realise that and once you start to realise that you relax into it, and you realise actually you don’t have to play at being anyone else other than yourself. Some it may surprise you, but I’m a little bit of an idiot and I I embrace that fact. Now I enjoy actually being an idiot but it’s an idiot with depth. You know, if somebody wants me to help them create their company I can do because I know it inside out now. But I don’t actually have to play at being the kind of business suit entrepreneur business coach kind of person because that’s not me. I can find My tribe by being myself, right? Is that the kind of thing that will resonate with so many people about? It’s the fast track? Or do you need to go through the journey that you may have gone through where finally you realise Actually, I am, I’m the product, not all the other things. I’m doing it on the product?
Ash Brown [12:19]
Yeah. It’s, that’s, that’s a good question. I think that everyone’s journey is going to be different. Some people are going to come to that realisation a little bit sooner than others. For me, I’m not gonna lie. I really, I think that I knew that I was meant to do this a long, long time ago, especially when I was in radio. And as I was actually in the world of radio, and I remember interning with a major station, and one of the disc jockeys was just so open with the audience just telling them about oh, I think her mother had surgery or something and she mentioned it on air one day and then the next day, like what are the listeners like called up and was like, hey, how’s your mother doing? What hospitals Yep. Blah, blah, blah. And I just remember that report of her with the listener and being like, I don’t want people to talk to me. I don’t want people to know my personal business. I don’t want them to ask about my family. And so I really just kind of shied away from it. Even though I knew what I was doing. And I knew how to to be an announcer. I was not interested in being known. I wanted to be in the background. I didn’t want to, I didn’t want to be known. I didn’t want anybody to know me. I want to just blend into the background and just have it be what it was. And it was weird. It was like the universe kept showing me know you’re meant to be out in the forefront. You’re not meant to be in the background. And when my mother passed, and I really just had nothing going on. I just wanted to feel important. I wanted to feel like I was utilising my skills and so that’s why I went on to do producer work for several reality shows, improv comedy shows, music videos, but in me doing those things. I wasn’t enjoying it. I was utilising my talents, but I wasn’t enjoying it. And so when I decided I was like, You know what, these people are crazy. I’m not dealing with them anymore. I don’t know what I’m gonna do. But I know that I did not want to deal with that. And so that’s when I just really just took myself away from everyone and all those situations and all that negativity. And I sat and thought I said, What are my skills? What can I do? What do I enjoy doing? What a second nature to me? And it just kind of me speaking, talking. People always connect with me more when I’m just myself and I’m just being at, versus I’ve had teleprompter jobs where I’ve had to be like a video journalist and read off of a teleprompter. That’s not ash it that is not as at all and just being myself in front of a camera has just been really second nature for me. And so when I knew that I had to just jump off into it. I just want to did it. I just want to did it and it has been a rollercoaster ride since I’ve learned so much more about myself, and how to deal with others since. And it really comes from a place of You know what, you knew that you were supposed to be doing this, you just kept running from it. I think that’s it. That is it in it,
David Ralph [15:13]
because I, I feel that and I think every single one of my guests feels bad. You know, I am now 100% probably more than that. Do you hate people that go 160% away, you can’t have more than 100% just go with 100%. But in this point, I’m 110% that’s how certain I am. My future is on the microphone. But the funny thing is, and I don’t know if you’ve had this as well. And this is something that we talked about is when you take the entrepreneurial lead, most of the time you are leaving a pain situation, you’re leaving a company that you no longer like working for more often than not, you don’t like the people or some of the people that you’re working with. And so you kind of relieve and you go I’m not gonna do any of that again, that is the past life. I’m gonna And then about three years down the line, you kind of think, Well, actually, it wasn’t all bad. And I’ve got so many skills and talents that I used to be able to do really easy. And you start bringing those back into your business. There’s like no stone unturned. I’m now back on to the public speaking forum, where for a while, I thought, now I’ve done that for years, I can’t be bothered. And now I kind of thing. quite fancy getting up in front of an audience and, you know, talking about subjects and stuff. That’s what I used to do. Why not do it again? Bring it all together. You feel the same?
Ash Brown [16:32]
Absolutely. And a similar thing happened with me before I joined the army before I was taking care of my mom and everything. I was working with an internet radio station. And I’d work with them for several years, and I really had time invested into it. I was very passionate about it. Like I said, when I love something, and when I believe in something, I pour my whole everything into it. And I was doing a lot of different things with them and we were getting global attention and the owner of the company passed on a Tuesday. Point $5 million deal. And that’s when I decided I was like, I’m gonna step away from this because I’m doing something wrong. Because we’re doing something wrong if this if this person can pass on such a prosperous deal that’s going to help everyone in the circle, I must be doing something wrong. And that was my moment that I was fed out. I said, You know what? to heck with this, I’m over it, I’m done with it. I’m not touching the stuff again, I’m not dealing with public arena. I’m not going to do any of that stuff. And I just left it on the shop and it was probably about that was maybe about five years ago. And you know, fast forward, I’m using all of the skill sets and all of the major content that I still had, I’m using all that stuff with asset it so everything serves a purpose in your life. And yeah, that was my total like, setup moment. Like, you know, we’re working, we’re working hard. We’re pouring everything into this company, and we’re doing what we can and for them to pass on a deal like that. That really was a slap in the face to me. And I just just left everything on the shelf.
David Ralph [18:05]
You don’t have those deals going forward one year, you will have those deals. Oh, you’ll be turning him down and your employees are going what she done while she worked for her for 15 years and she’s just turned down is two and a half million deal. I heard you on Join Up Dots podcast. She’s a hypocrite. She’s, that’s the problem is gonna come back and bite, you know, you can’t accept every deal that comes in front of you.
Ash Brown [18:29]
No, no, but the deals have to be right. That’s one thing that I’ve learned. The deals have to be right. The connections have to be right, the contract have to be right. Because not every person that comes in front of you is someone that you need to work with. And that’s another big, big deal that I that I’ve learned in the last year. It’s been a learning curve for me because this is the first time that I’ve been actually in the driver’s seat in the leadership type position with a company. So every single thing that I do, I have to really come over With a fine tooth comb and figure out okay, is this best for ash today? Is this best for our futures? It’s going to help us grow. It’s gonna grow our audiences it’s going to be better for our future.
David Ralph [19:10]
So choose your spidey senses when you meet somebody, do you think oh, I don’t like them? I don’t know. Yeah, I don’t care.
Ash Brown [19:15]
I do. I do. And you know what, that’s just me. You know, if some people can feel some type of way about it, I get a sense off of people when I meet them. Like if I meet them and the person’s asking me Okay, well, can you hook me up with this person? Or can you give me so much contact while you’re just using people? Yeah, and I don’t work with people that’s like that I can associate myself with folks that’s like that or we’re working together and I’m always giving you business information or or business advice and you’re never there to help me or you’re never there to to you know support me in any aspect that’s a one sided situation your user and yeah I do I totally go off of my my site my ash Bz sense my asset sense. I because I
David Ralph [19:58]
I’ve had a couple of times recently that some bizarre reason I switched off my spider senses. And everything was tingling in my body that these people were not good to work with. But I kind of ignored it. I don’t know why. But I kind of do know, there was kind of easy money sitting on the table. And it, it seems so easy. But I should have said, as my mum would say, if it seems so good, it probably isn’t, or whatever she used to say. And I just kind of ignored what it was until I was about a short period in about four months or whatever into it. And I saw now these people, these people are bad people I need to back out and I lost a bit of cash on it. But um, yeah, it is weird why we switch off our spider senses, which is one of the things I’m going to play now actually, because it ties in nicely to this conversation about how we have that inner voice that knows all the answers, and it’s up to us to actually sit down and listen to them is Oprah
Oprah Winfrey [20:56]
the way through the challenge is to get still And ask yourself what is the next right move? not think about, Oh, I got all of this stuff, but what is the next right move? And then from that space, make the next right move and the next right move and not to be overwhelmed by it. Because you know, your life is bigger than that one moment. You know, you’re not defined by what somebody says, is a failure for you. Because failure is just there to point you in a different direction.
David Ralph [21:28]
I have good words online.
Ash Brown [21:29]
Absolutely. Worse love by and totally the way that like I said this last past year, it has been a tumultuous year. And you I’ve really, I’ve really been able to really look inside myself and do exactly like Oprah said is like, just take us. Take a stop, pause, turn off everything, calm down. And just really think about what your next move is going to be and how it’s going to be connected. And should these people be in your circle? I mean, It’s been so many people that have been around me because they look at my background they can you know, they can Google me they can look me up and see who I’ve been connected with. And I’ve had so many people and a couple have slipped through the cracks a couple, but they eventually were eliminated and what I mean taken out, I didn’t have them off. Okay.
David Ralph [22:21]
With the Atlanta mob, it’s coming out on this show. The PJ squad.
Unknown Speaker [22:27]
I love your accent by the way. It’s so cool. I always wanted to have like a British accent.
Unknown Speaker [22:30]
He’s got a great accent. You
David Ralph [22:33]
remind me I tell you who you remind me of. I imagine Do you remember that lady from the Tom and Jerry? Thomas, that’s who you remind me of and you can’t get better than that.
Unknown Speaker [22:47]
No, it doesn’t get any better than that kind of reference that that totally works. You
David Ralph [22:52]
say that’s what you want to do. Just shout down the stairs all the time and then you will be perfect. But no when you are sort of hanging out Not only remember what the question was now, what was the question always about talking about our inner voice, wasn’t it?
Ash Brown [23:05]
Right? our inner voice tells us you
David Ralph [23:07]
know about Tom and Jerry, we can’t go talking about that. You don’t have Tommy Jimmy’s not on the telly. And I’ll tell you, I’ll come back into it. I’ve we’re dubious on our second episode. Now. It’s too much violence, Tom and Jerry’s too violent. So when you listen to your inner voice, it’s alright. Once you’ve got a bit of background history, you can kind of look at your past mistakes, and you kind of understand where it’s going. How did you do it right at the very beginning, how did you kind of get your first client because that is the big moment when you kind of go hang on, hang on, I actually earn my own money, and it’s all mine. It’s all mine. How did you do that?
Ash Brown [23:47]
How did I do that? I had to really sit back and wait for a really great opportunity to come away. And when I sat back and I was like, Okay, I can put myself out there. I can put ads in newspaper, I can push this social media tip. And I can do all these different things. And I got clients that are people that were potential clients, I would contact me, but one or two things would be off with them. And it would solely kind of set me off and be like, Okay, I think that these people aren’t serious. Like I had people because I’m also a wedding officiant so I do weddings. And I had people contacting me that said, Oh, yeah, I want to do a wedding in Atlanta, blah, blah, blah. I said, Okay, well, you know, this is the booking fee. And this is what I need the remainder of it. And, you know, these are the potential dates that I have open is Oh, yeah, yeah. And so they would pay the deposit. And then they wouldn’t pay the balance, and they would still expect me to be, you know, just show up or whatever. I was like, No, look at the contract. Okay, if you didn’t pay within this time period, I’m not coming. And so that I had to really put my foot down with that because I was just so used to Oh, well, you know, I love doing what I do, and everything. Yeah, wonderful with it, I’ll just do it just because I know when you’re a business owner and you want people to take you serious, you need to stick by your word. And if they sign a contract saying that they’re going to pay you within, I think it was like 10 days of the actual date of whatever it is they forfeit their deposit. I’m not giving anything back. And I’m not showing up at your place. So that was the first time that I really it really kind of irked me because I have such a resilient, just meek spirit from my mom. And I want to love on everyone, I want to help everyone but at the same token, I’m not going to get taken advantage of. So it took me a good minute, when I got my first good client, I was okay. See, if I stand my ground and I say what I’m going to do, and they agree to it, and they actually follow through, things go perfectly things go great. And how long did that take you? How long did that take? That took? Probably about
probably about four or five months. So I had my really like How did you not
David Ralph [26:00]
go food? Yeah, how did you not go for that period? You know, five months of laying in bed every night thinking, Oh, what have I done? What have I done I had the salary I was being paid my Uncle Sam and and how did you push through that because five months is quite a long time. It was actually easy, but he went
Ash Brown [26:18]
on eBay. eBay is our friend. I sell a lot of stuff on eBay. And I work with a lot of different thrift shops here in Atlanta so I was able to make the money back up for you know, as far as rent, you know, utilities, things that I needed, so I was able to still make some money but I had to absolutely make some cuts on things that were not necessarily necessities. We’ll call them luxuries. So I had to cut out a lot of different things that I used to do on a regular basis. I get my nails done. I started to do my own hair.
David Ralph [26:49]
You let yourself go ash that’s what you did you let yourself go at a time you should have been attracting clients you’re sitting there with hasn’t been done before. weeks in your PJs, we’ve done emails, that’s not gonna work.
Ash Brown [27:06]
But we worked it out. We worked it out, we worked it out perfectly. So when I did start to get clients, I was able to get some of those luxuries back and, you know, do ash and keep up with the brand and continue to build the brand. But in those building stages, yeah, it was kind of it was kind of rough. I’m not gonna sit up here and lie about it and act like oh, everything was perfect. And everything was on point. Now I had to cut back on a lot of stuff that I used to love, you know, I couldn’t go out and hang out at the clubs or, or go to this party or that party because that was money that I needed for my bills. So it’s like you make those decisions as a business owner of what you’re going to do next. You don’t want to overspend anything, and you don’t want to put yourself in a situation that you know you’re building debt or anything crazy of that nature is coming about. So you’ve got to really think you know, for the first time this is and I say this to people all the time and this is the first time that I actually felt like have real adult, because my mom has always been there. With every major decision that I’ve ever made, made with the different companies that I’ve worked with and the different brands that I’ve been a part of. And modelling, acting, all those different things. My mom was always there, she was always my first in command, she was the first one that I would tell about stuff. She’s the first person I want to get opinions on. So this was the first time that now when I made a decision, it was final. And there was no one to check with. There was no one to get an opinion with. And I had to be okay with that. Because that’s, that’s just what I’m faced with. So it was it was quite the transition, but I think that it was definitely character building. And it showed me that you know, what, you don’t necessarily need all these different things going on. You need to make sure that your company is on track and you need to make sure that you’re building the correct business relationships.
David Ralph [28:52]
Oh, I love this. I love this because this is raw. This is honest, this is open. One of the things that I hate and I’ll be honest I hate this is when you and you hear it on so many shows where they go, Oh, an entrepreneur jumps off the cliff and builds the parachute on the way down. And I always think, well, it’s alright if you’ve got all the parachute best bits already. But if you haven’t, you’re just gonna plummet to your death. But what you’ve done is you’ve basically gone No, I’m going to put my ego to the side, I’m going to do everything I can. I’m going to get rid of Netflix, I’m going to start reading books instead of cable TV, I’m gonna let myself go and become a scrappy a woman. So why isn’t why you’ve sorted yourself out now in hygiene come back into your life, which is important. Don’t ever lose the hygiene. And little by little, you get to a point where you can start replacing your income and I think that’s absolutely right. I’ve talked about it so many times when I transitioned from my corporate gig. I probably spent the first three years beforehand, doing what you did reducing everything in my head. house so that I could take the leap. I could take the leap and it wouldn’t be too bad. But I was doing that 40% down from what I was earning in corporate land, even at that stage. So then I, I did our jobs. You know, I was delivering food in the evenings and stuff I was doing, I was on the podcast sort of saying to people, yes, you can do it. And I was actually doing it. You know, that was a thing. And if anything, I wish I could go back into those early episodes, and kind of be a little bit more open and honest. But I was actually hustling at that time, I think I was playing the part a podcast host. And what I should have been doing was going back and sort of saying, Look, guys, I’m actually on the journey at the moment, you can follow me along. So I think that’s a bit of a failing, but I wasn’t comfortable with myself at that time. But this is the blueprint that everyone can follow. Get an idea. Make sure that is congruent with your beliefs, then start hustling and building up networks connections, looking at other people’s Businesses mirroring and modelling and making sure that you’re, you’re doing something that feels right to yourself and buys into your talents, and then do everything you can around that idea to make sure that that idea happens. And if it means setting all your clothes on eBay, then Ben do it. You know, because Yeah, you’ve only got one life and it’s the dream, isn’t it? We were born to dream and we were born to create and that’s what makes us different from dolphins ash.
Ash Brown [31:26]
Absolutely. Absolutely. And the main thing too, is what to me, I’ve just never looked at other people as Oh my competition You know, a lot of people would say, when I was building asset Oh, you should model like this person. Or you should model yourself after how this person did that. I’m an original, and I can’t model I can’t look at the the quote unquote, competition. So I never feel pressure to compete with this person. Oh, this person’s doing this. Oh, well, I’m gonna do that. Oh, they’re doing this. Oh, I’m gonna do No, I do what feels right for ash to do for us. This company, because that is what is going to make the difference that is what’s gonna make history. Yeah, it’s gonna make it,
David Ralph [32:08]
you know, do agree with you, but it’s still a fast track to actually look at what other people are doing. But you want to do and get ideas Stay, stay unique to yourself, but when you look at their like websites, for example, and you think, Oh, I didn’t think of doing that, that’s another income stream that I can build into it. I’m gonna you know, so you need to look around. Don’t you be authentic? Original, but look around.
Ash Brown [32:31]
Yeah, definitely. And when I say look around, I’m thinking more of like copycat, like, You’re, you’re doing everything exactly like that person’s doing. You’re using their tag phrase, you’re using the T shirts that they use and, and the pants or whatever the case is. No, when you’re looking at it as an objective part of as far as a business model. Yeah, it’s okay to look at other people and say, like you said, okay, Oh, snap. I didn’t even think about doing that. I’m totally gonna do that. Okay, I can do this for ideas wise, but when it comes down to To like copycatting people, don’t be a carbon copy. Stay original. Stay true to yourself. Because there’s nothing worse than seeing someone that absolutely positively just totally steal someone’s style. Someone’s flair. Someone’s energy.
David Ralph [33:15]
Be yourself. Be yourself. I know that’s not the words but yeah, I felt like singing there. I felt like singing You make me want to sing ash. Two of us. I’m gonna come over to Atlanta. I went to church in Atlanta is a big church. And I was walking past the side of it and this man, now what wasn’t actually I walked in there just to have an eye look. So I opened the door because it was a Sunday morning. I’d been to Martin Luther King’s House. And it was just down the road from where we lived. And there was this big church and I opened the door and the man went, come in, come in, and I thought, Oh, I was only checking to see if is now coming. And so I went to my one and only gospel session in an Atlanta church. And it’s it It was a fun place. And I think that’s what life should be wherever you go, it should be fun. You should want to sing, shouldn’t you, you want to wake up each morning, and sing and laugh and enjoy yourself and make love to strangers on buses, and whatever you want to do as long as the other person wants it. And it’s not the driver. You cannot make up drivers because they’ve got to keep their eyes on the road. That’s the only that’s the only caveat to that.
Ash Brown [34:29]
Yeah, I mean, you definitely have to have a positive outlook on life. And that’s one thing that I’ve also learned this year, too is when you have negative people around you, eventually your it’s going to catch up with you, you’re going to turn negative. So you always have to remain optimistic. You’ve got to stay positive, you’ve got to worry about your mind, body and soul are key in your business. Because as I said it like I said his passion is my baby. That is my baby. I love acida to the depths of the soul and beyond. So Everything that happens with asset it is a reflection of me. So I always want the best positive image of assets out there in the universe. So I always just keep myself around positive people, because they’re going to motivate you. They’re going to encourage you, someone that’s around you, like all that asset. It’s not gonna work out. Nobody ever did that. I never seen nobody do nothing like that. That’s stupid. That ain’t gonna work. You need to get away from those people because they have something that happened in their life that didn’t come to pass, and they don’t want you to see your dream come to pass. That was your
David Ralph [35:35]
that was? Yeah, that was your Tom and Jerry voice that came out. You see. You’re channelling you’re channelling that woman again. Thomas Thomas. So So when when you’re doing your thing, is there times when you’re doing it and you think, Oh, god, this is just too easy. I’m having too much fun here. But when you look back on it, the quality just increased massively, but it just seemed easy. And farm and brilliant. Do you have those times?
Ash Brown [36:03]
Yes, I actually last week I was on the Atlanta’s CW affiliates cw 69 and I was talking I’m also a brand ambassador for juice bar and it’s a juicing store that’s here that you can get your your juicing cleanse and all your healthy nutrients and everything in the juice bar. Well, I would went to the CW affiliate. And as soon as I got in with the host of the show, she was like, ah, she looked at me, she said, Ash, I’m tired. I’m drained. I just did like six interviews, you’re my seventh interview, you’re gonna have to bring the energy, you’re just gonna have to bring it out. Like, you know what? I got you. Alright, because I’m used to this. I’m used to people put me on the spot. And I was ready. And sure enough, it was just so effortless. It was seamless for me to be in an interview with her. And if anyone you know, you can go to asset a.com right now, you can go on to the main page. You can look at the interview. But it was everybody that hits me up. They’re like, Oh my god, you know you had you’re having a good time. They weren’t just Good time, you know, I almost basically forgot that I was in an interview, because I was having so much fun, just living living the dream and being asked to be my authentic self. I wasn’t reading off the teleprompter, it was all free flowing. And it just came out very authentic. And I was really for the first time really just proud of myself. I was like, wow, I really I did this. And even though I messed up, because the juice bar they it’s an organic, it’s not art, it’s organic, were available, the products and things that they use, as far as the whole foods are organic, were available. Well, I miss spoke during the interview, and I said everything is organic. And the corporate came down on on me and was like, you know, look, you’re gonna have to take that part out of the interview because everything is not organic. It’s organic, we’re available. So when it’s available for them, they get it they get it organic. If not, then you know, it’s just the regular stuff. But besides that, everything else was was seamless. It was fun. And after it, you know, the host was like, you know, thank you so much as you got so much energy, everything was you know, really great. We really appreciate you and how you brought it to the table. And I think back to when I was in school at Columbus State University and I was working for Clear Channel at the time there I Heart Radio now. And I was talking with my programme director and he would give me commercials to do he would give me commercial spots to do. And I remember the first time I did one, he listened to it. He was like ash, you are boring in this spot. He said, as this is not a good spot. He’s like, you have to create a story with your voice. You’ve got to create the experience because people cannot see you. Yeah, you’ve got to excite them with your voice. And from that moment on, I just always carry that with me. So I know like when I do different people’s shows or when I you know begin to get animated with things. I Putting out the best foot forward because that’s just my personality is who I am. And I used to do a lot of YouTube videos. And I was a YouTube partner at one point too. And that also helped a whole bunch in me being in front of a camera. So I’m just, it is second nature for me to be in front of a camera. Give me a microphone, I’m good. Let’s get it
David Ralph [39:21]
banned by YouTube as morning I’ve just been banned from YouTube, my YouTube account has been suspended. And I don’t know why. I don’t know why they just sent me these huge terms and conditions and said to me, You have contravened these terms and conditions and I want to say to him, well just tell me what I’ve done. And I change it because I’ve got no idea what I’ve done. All I’m doing is putting podcasts on there. They’re my content, I’ve created the content, what have I done, but these these people, they get too big ash and what we should do, we should create our own YouTube. Yeah, and then bring them in to their knees like Netflix did to blockbusters. Because Yeah, I want I want to change the world. And I’m being suppressed by this video monolith.
Ash Brown [40:06]
Yeah. And so it’s really weird because like I said, I used to do a lot of YouTube videos, I used to be a partner. So every month or so, I would get a check for like, five $600 from YouTube, just from the hits of those videos that I look at. And I want to say was maybe 2010 or 2011. They stopped the check. So me and I and several other people that were doing videos are like, well, what good What’s going on? And they would never give us a definite answer. They would just say, Oh, you violated your terms. Bla bla bla bla bla. Yeah. And they would never give a definite answer. We tried appealing it several times. Never got anything from that. You know what, I’m just done with them. Because I’m not gonna, I’m not gonna sit up there and give you content and have you get paid off of it. And you’re not paying me. That’s not fair. That’s not a good deal.
David Ralph [40:55]
I tell you well, now I know that we are making PJ videos That black, black market PJ videos that they’re going to come to us, YouTube will come to us.
Ash Brown [41:07]
Absolutely, I see that happening.
David Ralph [41:10]
And I’m gonna send them the world’s biggest terms and conditions. I say to them, there’s two code words in there, you’ve got a crack it with some kind of amazing FBI device to find out what I’m actually talking about because YouTube, tell me what I’ve done wrong. But don’t just tell me I’ve done wrong, that just that seems bad.
Ash Brown [41:29]
That’s just so I mean, they feel like they don’t have to give a reason. Because that’s what I say. They wouldn’t tell us what we did. And these are people that, like I said, we’re making, I was making a couple hundred a month, which I was happy with. But I had people that were paying their car notes with these checks. You’re talking about like monthly, sometimes even daily checks. So I don’t know. It’s one of those things. I haven’t signed back up with YouTube since
David Ralph [41:56]
you know what we’re saying here. What we’re saying and this is the lesson This is the goal. of this show. We’re saying that control your future, control your environment. Don’t put all your eggs in one basket, but somebody can come along and just take it away from you. That’s a tough thing, isn’t it? By networking with people and providing value and products that is under your control. Unless you decided not to do it. It’s gonna keep on paying you back. But these people that go on to, you know, these people earn my 7 million a year on YouTube. What would it be like if YouTube suddenly said to them, hang on, you’re contravening our stuff and you get what? I’m losing 7 million a year. It just seems seems bizarre. Anyway, I’m gonna when I’m on a rant, and YouTube, YouTube, we’re coming for you. We’re coming for you.
Unknown Speaker [42:43]
We’re coming hard. Yeah. It’s
David Ralph [42:44]
me and the Jerry lady. She’s, she’s code word now. Toad word, code Ruby. Tommy, Jimmy in Atlanta. She’s coming to us. Right. This is the words of Steve Jobs. And we play these every day because they created a whole thing. On Join Up Dots. So we’re gonna hear from him again,
Steve Jobs [43:02]
yesterday, of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [43:38]
Do you think that you’re on a kind of popular path or are you on the Well, well off path? Have you created your own thing? Or are you marching along by the side of other people?
Ash Brown [43:50]
I think that I’ve created my own path. And much like Steve Jobs said, it’s like as you look back, you’re like, Oh wow. This is how I am Everything is connecting. And, like I said, even with dealing with those other companies that you know, may have screwed me out of a lot of money or didn’t pay me for these services or that, or whatever, I took a lesson out of all those situations. And it taught me to be more aware of certain things. It taught me to ask questions about different things. And it taught me just to be all around just aware of what I’m dealing with, and what is expected in the end. So, looking back, it has taught me so much. I think that everything has taught me everything I needed to know, or most of what I need to know to build asset and to get ash to the next level.
David Ralph [44:42]
And then what is the next level then?
Ash Brown [44:44]
The next level is I don’t know. I can’t really explain it in too many words. I just know that it’s just it’s gonna be phenomenal. It’s gonna be a crazy ride. People need to just stay tuned to social media and see what Ash is doing next. But I don’t know what the next level is. I just know that I’m ready to get there.
David Ralph [45:07]
I love that feeling that because I hit it. I’ve got this feeling in Join Up Dots. And you can reference this back in Episode 200, nearly 400 episodes ago when a guy asked me, you know, what do you want from it? And I kind of had that same answer, I don’t know. And it all flooded out of me in feelings. And now I look back on it. And I’m kind of where I was 200 episodes ago, I’ve now built it to the point that we’ve got training divisions and we’ve got different things going on. But it all ties up with that belief that you’re here to serve. You’ve got to be here to actually help people. It’s not one way traffic, it’s you, giving, giving, giving, giving, giving, giving, giving, giving, giving, giving, giving, giving, giving, giving, you get the point, actually, I’m gonna keep on giving, giving, giving, giving, giving, giving, giving, and giving. And then once you’ve done that, you need to give a bit more and then take what crumbs you get back, because those crumbs will get bigger and bigger and Bigger.
Ash Brown [46:00]
Yeah. And I mean, that’s one big thing with this past year, too is like I’ve learned to really, because out of my mom passed, I really kind of went through a dark phase where I really, I wasn’t really focused on much. And I really wasn’t giving back to the community. And so I wanted to give back. And I don’t know if you’re aware or not, but when that county in Georgia holds the world’s largest Relay for Life event, and it’s held at the Gwinnett fairgrounds every year and said, You know what, I’m going to help volunteer for that I’m going to be a part of that’s the world’s biggest relay event. It benefits cancer. I’m going to jump into I’m going to help out with that. So I jumped into it. And sure enough, as I jumped into it, the person that was over the entertainment portion quit. And so they were like, Hey, you know, as your background is in radio and stuff, you must know some artists and some people that may want to perform during this year’s performances. You know, could you take that on? I was like, Oh, okay. I had no idea what I had taken off. And I was the entertainment lead. This is a 20 This is about a 12 plus hour event. So it starts at about 6pm. And it ends about 8am the next day. So from that time sunup till sundown, we’ve got performances. We’ve got food vendors everywhere. I mean, it’s thousands of people. I think this year, we had like 10,000 people, something ridiculous from all around the world. People come in this one day, to celebrate, and to uplift people that are dealing with cancer, dealing with being caregivers, those that have passed on, we honour them. And there’s just so much that goes into it. And I’m there the whole time from sunup to sundown, and it’s me and maybe, maybe like 50 other people. And I remember it was like 3am or something. I just felt like my brain just turned off and my brain just completely just turned off. And I was like I don’t even know what I’m doing wherever I was going on and but it was is a great event to be a part of, because I know that it stood for something bigger and better than me. And I know that it helped to raise funds to help people get to and from their appointments, people that want to get wigs, because chemotherapy has taken their hair out, people that need daycare for their kids, and while they’re getting their service or whatever done. So it all goes back to a really great cause. And I’m glad and I’m thankful that I was a part of it. But now since Asad is taking a new leap, I’m not going to be able to be as involved next year, unfortunately. But I’m still going to help out with their social media campaigns and all the different things that they’ve got on locally here that I can do because I don’t know where Asad is going to be next May. I don’t know what I’m going to be doing. So I did not want to take on that role as lead again, because it holds a lot of responsibility as far as accountability with the people with the artist with the performers. So I’ve kind of pass the baton on to someone else. Now, but I love going out relay and it’s a beautiful, beautiful event if any of you out there ever have the chance to go, it’s beautiful. It’s awesome. There’s tonnes of food. There’s always something to do hour to hour, there’s something to do from sunup to sundown.
David Ralph [49:15]
Tell you what you’re gonna be doing next May ash, I’m going to invite you back onto Join Up Dots, we come back on Join Up Dots to tell us how you’ve connected your dots from here to then.
Unknown Speaker [49:26]
Absolutely.
David Ralph [49:28]
It will be at the light and just Pete please, you know, tight yourself up a bit next time don’t just sort of be
Unknown Speaker [49:33]
a little better. Let yourself down.
David Ralph [49:36]
It’s gonna just just make an effort. That’s what I’m saying. And it’s professionalism at its best. So so just before we move on to the Sermon on the mic, when we send you back in time to have a one on one, what is your big document when you look back on everything has gone to this point. We’ve said it What is your big dot that you think yeah, that’s really when the heavens opened. Light come down on me and I thought, this is it. This is where I should be going
Ash Brown [50:05]
to Big Dot for me. Um, everything changed when my mom passed everything, everything that I thought that I knew everything that I thought that I was going to do everything that I thought that I was going to accomplish, everything changed them. Because I was doing everything for her. I wanted to do I was I wanted her to know that I was going to be okay. She always worried about me having a good future, being social with people because I have social anxiety sometimes. But I wanted to do something that was going to be good for me and also let her know that I’m okay. I’m doing something. So that was really a lot of why I joined the army because like I said, I didn’t have anything going on at the moment. And I wanted to keep accomplishing something to give her hope to get well and to get better. And when she passed it was like wow, this is My new reality, this is, this is life. And everything that I thought that I knew out the window, everything that I thought that I wanted to do, gone. And that’s where I started to rediscover or really discover who ash was, who is this ash? You know, after her mom, who is she? What does she like? What does he like to do? What does she like to do? And so that was a huge turning point for me because it totally changed the scheme of my life.
David Ralph [51:32]
And what you’ve done basically you have started being yourself and then you’re becoming more of yourself, aren’t you? That’s, that’s the key. Yeah, you’re just adding to what you can naturally do and people will resonate with that, and some people will hate it, but that’s just you being who you you were born to be.
Ash Brown [51:50]
Right. Absolutely. And that’s one thing too is like, I I enjoy being me. I enjoy being me so much. And anyone that doesn’t like me That’s a personal thing that has nothing to do with me. That’s your own personal business. If you don’t like me, that’s something that you’ve got to deal with or yourself. I don’t care. I don’t lose sleep off of people that hate me. People that spew just ugly, nasty rumours, those people that I had cut off and I stopped connecting with, they went out around town, and we’re seeing really ugly things about me, and telling people different things that were not true and making up stories about me. But the the crazy thing about it is business connections, serious connections that I made after that point, came to me and said, Hey, I heard that you did this. Bah, bah, bah, bah, bah. But after working with you, you’re really cool chick. Oh, you’re not gonna like what they said. They said all these things about you and that and that’s what you know, the proof is in the pudding. People can say whatever they want to say about you. But when people actually get to know you, they’ll know when someone is putting off that energy. Just because They’re making up stuff just because and you have no control over that. So just let it go. You have no control over it, let it go. Let it be, and just continue being yourself because the right people, the right circumstances are going to reveal themselves to you. And that’s all that matters. You can’t worry about the naysayers and they want to make up stories about you. And you’re that important to them? Hey, yeah, so you give them a little bit more extra credit I need I need some more PR work. So go ahead and, and promote me just a little bit more because you’re, you’re peeking people’s curiosity about me. And so they want to get to know this. This ugly crazy person and Oh, she’s nothing like that. Go figure.
David Ralph [53:41]
Jesus good puzzle. Do you know what it is? Oh, yeah, it’s me loving myself. That is me. I’m gonna do again. That’s the most action I’ve had in ages. I can’t believe it. My wife’s gonna listen to this and go, what’s happening? What’s happening on that show? I want to monitor it before you go live. Well, this is unfortunately the end of this show, so I can’t keep on kissing myself. But this is the part that we called a sermon on the mic when we send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young ash, what age would you choose? And what advice would you give? Well, we’re gonna find out because I’m going to play the theme. And when it fades, you’re up. This is a sermon on the mind.
Unknown Speaker [54:30]
We go with the best bit of the show.
Ash Brown [54:48]
All right. If I had a chance to talk to my former self, I would talk to Ashley at age six, and at age six, that is when I actually my family moved from New York to Atlanta, Georgia. And it was single handedly the most terrifying experience ever in life. Mostly because we had to move on October the 31st, which is Halloween. And I remember pleading and just crying with my parents and asking them can they make it another day? At six years old, coming to Georgia was scary. And I just want to tell myself, Ash, it’s gonna be all right. It’s gonna be a crazy roller coaster of a ride. It is going to scare you, you’re going to be bombarded with hate. People are going to bash your name. But guess what, at the end of the day, you’re going to be alright. God loves you. You’re going to have people around you that love you and support you no matter what. You’re going to get through those tough times and it will make you a better person that is going to make history all right you’re making you’re going to make history in these history books. So let the naysayers all the negative people all the negative vibes of this world that come down on you let that stuff go Don’t let it affect you. Don’t let it deter your path and continue pushing forward no matter what.
David Ralph [56:25]
Ash what’s the number one best way that our audience can connect with you?
Ash Brown [56:29]
The number one way that you can connect with me is through ash set. com All of my contact info was on there. I am one lavash across social media so the number one love ash. You can also email info at ash set it calm for more details. I do a lot of blogger features nowadays so you guys can hit me up and I really appreciate you allowing me on your programme and to speak with your audience a little bit and this is fine. We got to do this again.
David Ralph [56:58]
We are going to do it in May two It has been an absolute delight having you on the show. So thank you so much for spending time with us today. joining up those dots. Please come back again when you have more dots to join up because I believe that by joining up the dots and connecting our past is the best way to build our futures. Ash Brown, thank you so much.
Unknown Speaker [57:17]
Thank you Have a great one.
David Ralph [57:21]
Wasn’t she lovely? absolutely lovely. She from beyond the actual recording of the show. She was on time she was organised. She was professional. She was doing everything right to build those connections. She certainly built a connection with me. I love that lady and I think that’s the first time or maybe it’s not the first time I’m trying to think but I’ve ever invited somebody back on the show live. So I’m looking forward to bringing you more dots of ash Brown. And if you’ve got any stories out there of people that you think should be on the show who are out there hustling or maybe it’s yourself, then let us know because you are part of the story you are joining Join Up Dots listener, and without you we haven’t got a show. So if you want to be inspiring, motivational and conversational with us, just connect with us. Join Up dots.com book yourself as a guest. See you again. Cheers. Bye.
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