Joe Kashurba Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Joe Kashurba
Joe Kashurba is our guest today on the Steve Jobs inspired Join Up Dots free podcast interview.
He is a successful entrepreneur, an online marketing consultant with over a decade of experience, and a nationally award-winning website designer.
He has worked with clients around the United States and internationally— ranging from tech startups to some of the largest manufacturing and construction companies.
Now this is all interesting stuff, but the main thing that sets this guy apart is the ability to take action.
To step up to the plate and swing, even when most people would have said “Just want a few more months until you are graduated” for example.
How The Dots Joined Up For Joe
You see when he was still studying at the University of Pittsburgh, working on getting a degree in Information Science and a minor in Computer Science he launched his first business.
Kashurba Multi Media was launched to the world, and eventually he turned this into a business and started taking on clients.
As his web design business grew he went from building $300 websites to crafting $30,000 websites and managing enormous advertising budgets.
He now leads a virtual team with clients around the world. and now advises and mentors freelance web designers and digital agency owners on how to develop and scale their businesses.
So what makes him a man who screams to the world “I can’t wait and I won’t wait”?
And is it as simple to say that the ones that start the quickest have the best chance to surivie the startup and flourish?
Well let’s find out as we bring onto the show to start joining up dots with the one and only Mr Joe Kashurba
Show Highlights
During the show we discussed such weighty topics with Joe Kashurba such as:
How he overcomes the obstacles that people throw at him when it comes to designing websites that work.
How he remembers that even as a young child he was fascinated about starting his own business, after his Mum told him that you couldnt get low fat cheese.
Why it is so important to start any business (it doesnt matter what), as it will speed up your upskilling to build the business you do want.
How he can now see a strong connection to having the ability to teach, which links every stage of his life.
and lastly….
Why there are so many entreprenieural ideas to be had today, and how they dont have to be radically different from whats out there already.
How To Connect With Joe Kashurba
Return To The Top Of Joe Kashurba
If you enjoyed this episode of Joe Kashurba then why not listen to some of our favourite podcast episodes such as Dr Joe Vitale, Hal Elrod, Ryan Kulp or the amazing SPIKEBALL
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Full Transcription Of Joe Kashurba
Intro [0:10]
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:36]
Good morning. Good morning, everybody. Do you know this is Episode 620 which is kind of mad when I’m saying these numbers 620 and 708 hundred. I cannot believe that we’ve got to this kind of level of amount of shows. But he shows you just by doing something starting and doing something time and time again, it builds up and little by little you can be Global success. And that’s what’s happened to today’s guest. Because he is somebody who, when I was introduced to him, I thought, yeah, he’s got a bigger story. And it’s not just that it’s a successful entrepreneur and online marketing consultant with over a decade of experience and a nationally award winning website designer. No, it’s much more than that. And also, he’s worked with clients around the United States and internationally ranging from tech startups to some of the largest manufacturing and construction companies anywhere. Now, what I liked about him and this is the thing that sets this guy apart is the ability to take action to step up to the plate and swing, even when most people would have said, just want a few more months until say I’ve graduated, for example, you say when you were still studying at the University of Pittsburgh working on getting a degree in Information Science, and a minor in computer science. He launched his first business because sherbert multimedia was launched to the world and eventually he turned this into a business and started taking on clients. As his web design business grew. He went from building three hundred dollar websites to crafting 30,000 websites and managing enormous advertising budgets he now leads a virtual team with clients around the world. And now advice is a mentor as freelance web designers and digital agency owners on how to develop and scale their businesses. So what makes him a man who screams to the world? I can’t wait and I won’t wait. I won’t. I’m going now. And it’s as simple to say that the ones that start the quickest have the best chance to survive the startup and flourish. Well let’s find out as we bring onto the show to start Join Up Dots with the one and only Mr. Joe Kashurba. Good morning, Joe. How are you sir?
Joe Kashurba [2:39]
I’m great. How are you?
David Ralph [2:40]
I’m always great. Can you tell that Joe Can you tell that I’m I’m already infused and energised Ready to go?
Joe Kashurba [2:48]
Awesome. I like to hear it.
David Ralph [2:50]
Oh, you and infused man because I’ll be honest, Joe, you seem a little calm. You seem a little calm. I feel like I kind of should slap you around a bit to get you going. Are you somebody who’s Just generally nothing fazes you.
Joe Kashurba [3:03]
Now, I mean, I’m, you know what I’m sort of combination of the two, I feel like I’m super motivated and like, you know, sort of want to attack the world kind of person. And then sometimes I’m someone that I think some of the negativity and some of the failures, I had to learn to come sort of overcome that too. So it’s sort of some age.
David Ralph [3:22]
So if I said to you, are you more positive than negative? What would you go with?
Joe Kashurba [3:27]
I’m positive. Absolutely.
David Ralph [3:29]
Would you and do you wake up every morning thinking this is gonna be a great day? Or do you go sometimes, oh, my God, it’s a Tuesday I’ve got a speak to that client today, dreading it.
Joe Kashurba [3:40]
Now I come wake up every day positive, I think and honestly, I’m one of those weird people that does sort of affirmations in the morning and all that kind of thing to make sure that’s the case. Sort of a trained behaviour.
David Ralph [3:54]
It’s not weird at all, is it because that’s, that’s the key thing. Well, the very beginning when I was growing up I used to stand and look into the bathroom mirror when I was brushing my teeth, and telling myself that I was a successful podcaster. And I was only getting like 10 listeners a day in public, really, they were me clicking on it, to make sure it was working. I wasn’t getting anything. So affirmations are really important to set out that standard of basis what I’m going to achieve on me.
Joe Kashurba [4:22]
Yeah, absolutely. I mean, I think it’s one of those things like I’m like afraid to talk to with about people. And even when I’m like working with other web designers can do a lot of coaching for them. I’m sort of afraid that’s talking about some of that stuff. But a lot of that mindset kind of stuff that a lot of people think is a little bit woowoo is sort of the key to a lot of it. You know, I have a whole list of affirmations that I go through every morning of sort of qualities that I want to have and you know, certain ways I want to react to things. I list out, you know, things each day that I’m thankful for, you know, I remember even you know and I still do this, but I used to do this a lot, I take out a piece of paper at night, and I just sort of like, add up numbers of like imaginary clients that I was gonna get and how much money that would add up to. And somehow all of that crazy stuff is a big key to stay in motivated and everything.
David Ralph [5:16]
Yeah, I don’t mean it’s crazy at all. I used to do that with spreadsheets. And I used to, especially when I first got into the online world of affiliate marketing, I used to go on to excel and do those little formulas, but you could then drag down and see the money get bigger and bigger. So if I got $1, it would be less than $2. It would be bad. And it was amazing. And more often than not, over a period of time, I could change them into red, which means I’ve achieved them and there’s a truth in life. But if you manage something, you can, you know, if you monitor it, you can manage it. If you actually jot it down and get it as a visual representation of what you want. You’re more likely to achieve. It’s a truth. It’s a truth.
Joe Kashurba [5:58]
Absolutely. Absolutely.
David Ralph [6:00]
So what is your job then? So you are a web designer. And of course, we’re going to get back to when you was in college and you just went for it like a crazy man. What What is your job? If you go into a bar and you meet somebody, and they say, what do you do for a living? How do you explain it? Because you’ve got quite a few things. You’ve got things that you do on a daily basis, what’s your title?
Joe Kashurba [6:24]
Yeah, I always say that I own a web design business and a digital marketing agency. So you know, I, you know, I have the web design business. We do websites, we do online marketing services, digital marketing services. And so that’s one half of what I do. And it’s just over the bout the last year then, that there’s this other piece where I’ve launched another business where I’m doing coaching and information products, video courses, things like that, for other people who are freelance web designers or agency owners that want to start and grow their businesses.
David Ralph [6:56]
So I’d be sitting there in front of you, Joe, and I’ve got Oh, you might websites, why would I use you? Because I can do about online but nothing? There’s easy websites out there. How do you overcome those kind of obstacles? Because that’s that’s what people say nowadays, don’t they?
Joe Kashurba [7:11]
Oh, it does. And that’s what a lot of, you know, a lot of web designers will come to me, you know, that want to get coaching and stuff and say that the web design industry is dying, or it’s the end of the world. And, you know, because they’re talking to people like that, just want to use Squarespace to build a website. And first off, what I say to somebody like that, that I just made is I say, if you just want to get a website to get it sort of checked off your list, then you shouldn’t use me, you should do it with Squarespace. You know, the people that should work with me or my company are the people that want to actually grow their business with the internet. And they want an expert to come in and help them figure out how are they actually going to use the internet to market their business and actually generate more leads and more clients and more sales.
David Ralph [7:57]
So does that excite you more but kind of the monetary rewards that you can bring to a client more than making something look lovely and sexy because I think most people at the beginning, they like something to look pretty. And then after a while you go through that stage of going, Yeah, pretty is all right. But financially pretty is brilliant.
Joe Kashurba [8:17]
Oh, yeah, I mean, it’s, you know, for years, I built all these pretty looking websites that would never do anything, nobody go to them. I have clients that, you know, I build this website for and they wouldn’t even, you know, put the web address on their business cards or anything and like, you sort of get the press build all these sites that sort of almost seem useless. And so it’s once I figured out how to actually, you know, build the sites in such a way that they help the business and then do some of these online marketing services. Also, I feel a lot better about it because it actually impacts these businesses.
David Ralph [8:50]
Right. Okay. So I’m gonna take you back in time, and then I’m going to zip back to there. There’s so many things that you’re saying my mind’s going in different directions, but it all comes down. To the fact that you are at core an action taker, which you demonstrated, I was reading your, your university yearbook. And it was basically saying, look, this guy isn’t hanging around. And even while we were studying, he was getting off his backside. And you look similar, but a different hairstyle. That’s the only thing it looks like you haven’t aged at all. I don’t know how many years ago that was. What was it about you at that time that you wouldn’t wait, you wouldn’t wait until you were fully graduated. You just kind of put it into action because action is the key, isn’t it?
Joe Kashurba [9:33]
Oh, absolutely. You know, I actually started doing websites for people when I was still in high school, even before University. And I don’t know I always just wanted to be an entrepreneur. I remember even being little wanting to grow businesses. I told my brother when I was like five that my dream was to own a cheese factory. And he said he even knows the building that I pointed out to him is that was eventually going to be my cheese factoring. That didn’t turn out. Exactly but I don’t know I felt like I’ve always been sort of a in and you know, the intuitive on the Briggs Myers Briggs personality type that like, doesn’t care about rules or you’re not old enough to do this you’re not gonna have enough degrees to do that or whatever and I’m just so sort of always have this thought that I go after it.
David Ralph [10:25]
Trouble with cheese business is just full of holes, isn’t it? Yeah, you’re not gonna make much money there.
Joe Kashurba [10:32]
Yeah, that wasn’t that wasn’t the best idea, I think.
David Ralph [10:36]
But But do you know why you thought that? Was it? The case of a little guy you fancied ordering people around you thought the boss would be great or was it money or control? Why would a little five year old be thinking about starting his own business because I didn’t when I was five. I don’t think I knew anything about anything. Really.
Joe Kashurba [10:55]
You know what it was it was that not wanting to take no for an answer and Was here’s what it was. My mom was talking about how you shouldn’t eat a lot of saturated fat or something and fat and heart attacks and things. And I said, Why couldn’t you have fat free cheese that tasted good? And she said, it just can’t be done. And I just wasn’t going to take no for an answer that you couldn’t have fat free cheese tasted good. That’s what it was. And so I said, I’m gonna have my own cheese factory, and we’re gonna have good tasting fat free cheese.
David Ralph [11:27]
Are you a bolshie annoying little child? Because I imagine you throwing back that at me, I would think, Oh, here we go. Joe’s Joe’s on the case again.
Joe Kashurba [11:37]
I think Exactly. I’m just so yeah, I was just sort of like, I’m not taking no for an answer and thinking that I can do it. I mean, she has. My mom has stories about like, you know, I asked her when I was I don’t remember 10 or something. I designed this video game and I wrote all these, you know, in this notebook, all these pictures of the characters nice stuff. And I said, Well, how can we turn it into a real Nintendo game and It just that never crossed my mind as a child that like, I couldn’t just send that in to Nintendo and they create a video game out of it. And that kind of thing.
David Ralph [12:10]
This this is fascinating, though, isn’t it that you had this kind of bloody minded mindset even as a kid because I think most of us when we were young, we think we can do anything we you know, we could be superheroes, we could be Indiana Jones, we could be whatever we want to be. But as you proceed through life, it kind of gets kicked out of you somehow, until you’re frightened to put your hand up. Did you have early successes that flourish that personal belief of why I can just do it?
Joe Kashurba [12:41]
Hmm I always I don’t know. I don’t know that I did have it. I can’t think of anything that actually reaffirmed that belief somehow it I feel like somehow it stayed I continue to have that belief despite things not working out. You know, you know, Video game never happened. And then, you know, I had another incident where I was really little. And I like peanut butter. And my mom told me that peanut butter was just smashed up peanuts. So, of course, as a little kid, I went and grabbed a bunch of peanuts and went to the living room where there was a rocking chair and started smashing them underneath the rocking chair. And I was surprised that I didn’t get peanut butter out of that. And I don’t know, I feel like I continue to have this sort of belief that I could do anything sort of, despite things not working out. So almost a lot of optimism or something like that.
David Ralph [13:33]
I think there’s a similar spirit that runs through most entrepreneurs. But if you get it to a certain point, why can’t we get it to the next level? Why can’t we do more? There’s, there’s a belief you build on something, and have you always had fat but once you get to a certain point, you’re not totally satisfied. You think, well, I could stick something else on it. I could add it on to it. I imagine you laying on the floor, playing with Lego bricks. But I was being quite happy.
Joe Kashurba [14:02]
Oh, yeah, absolutely. And I think I think that always wanting to keep building is definitely my sort of natural, natural way to be anytime I have a business that’s just sort of running, I have a temptation to do something different or add something to it. And I almost it’s almost too much to sum this up sometimes. Because I think sometimes as entrepreneurs, we forget that the actual money making is in the operating of the business. And if you’re always building and adding something, sometimes you never get to the point where you just let the business operate and make money. If that makes any sense.
David Ralph [14:40]
No, it makes total sense. But that is the point when a lot of entrepreneurs start self sabotaging. They build, they build, they build, and then it gets to the point where like, I made it, I’ve made it and I can just float around and money comes to me and they get bored and then start kind of smashing it up which seems lunacy in one way, but I totally Understand it in the same regard. Have you ever had those kind of moments when you go? This This should feel good. This is everything that I wanted, but actually I feel a bit flat now.
Joe Kashurba [15:12]
Absolutely. I feel like that happens anytime I get to, you know, any level of success. It’s always like, okay, what’s the next thing? And you?
David Ralph [15:22]
Yeah, absolutely. You need to celebrate sir Do you celebrate? Do you run around the office in your underpants with bottles of champagne, sharing it out with your staff? Or do you just go Oh, that was good. Let’s do the next thing.
Joe Kashurba [15:36]
I think I think I need to do more celebrating. I think it’s a little bit more of a just okay, and on to the next thing.
David Ralph [15:44]
I’m gonna get all my guests to start drinking, you know that I mentioned, I mentioned this a lot because people don’t celebrate, do they? And when you read over kind of well, as we were talking right at the very beginning about affirmations, one of the sort of positives that you really need to do is say Pray your wings, you know, just accept that you are in that position and it’s down to your own efforts and then raise a glass or, or go for a walk or do something different but we don’t do we we just blink and we plough on so I want everybody in the world to start drinking at nine o’clock in the morning to celebrate their wins. I don’t know what the winds will be like by lunchtime if they don’t stop drinking. But that’s what that’s what you need to do Joe, get a bolo and knock it down your throat eight o’clock in the morning.
Joe Kashurba [16:28]
I like it. I I actually remember thinking about a year ago, I you know, or maybe two years ago, I started adding on these online marketing services. And I had this idea that as soon as I got my first online, big online marketing client, each time I got a big online marketing client, I was going to get an expensive bottle of wine. And now two years later, I never bought the expensive bottle of wine but I got a bunch of online marketing clients. And were they the ones
David Ralph [16:57]
to by having that vision of this is what I’m going to do to start Celebrate when I get these clients, did it once again cement your resolve to go and get them? Is it that visual representation that we’re talking about?
Joe Kashurba [17:10]
Oh, yeah, I think it did. I think it absolutely because I had this very specific vision of I’m going to get these kind of clients. And you know, I kept going until I got them despite trying a variety of different marketing things that didn’t work out. I just didn’t once I got them, I moved on to the next one too quickly and never bought the bought the wine.
David Ralph [17:31]
So what hasn’t worked out for you? Because obviously, it’s not total success all the way. You’re doing very well for yourself, but you have ups and downs, things that fly, things don’t fly. What kind of things about just fell flat?
Joe Kashurba [17:44]
Oh, man, so many things. I felt like that’s the secret behind most entrepreneurs that are successful. Lots of lots of failures. You know, what, at one point in college, I had this startup company that I had started that was going to be a website builder. Like Squarespace where people could build their own website and so I went way in that direction for a while and invested money in that. And that ended up being a disaster. I never got even a single a single person to sign up for $9 a month.
David Ralph [18:16]
I think the greatest thing and I keep on saying this but I think it’s true, the greatest thing that anyone can invent is an easy way to change your duvet cover. I think that is what the world is waiting for. And it seems so easy to me you just created a cover to open up from two sides you lay the do a flat in it and then just kind of or even zipping up on the side what I’m going to put it to you because you’re an inventor sir. Why all do vague covers do they only have that 30 centimetre hole at the bottom. When you’ve got all the edges that you could open up. Why do you think that is?
Joe Kashurba [18:53]
Man that would be nice because that is a pain. I think that want to make it difficult. So you feel fancy once you Get it done.
David Ralph [19:01]
Yeah. Did you do you go inside you go inside? Or do you go from the corners? How do you do it?
Joe Kashurba [19:07]
That’s exactly right. I can remember. It’s like sitting on the floor and you have to like, go the hallway inside and like, you know, you’re like a turtle inside this thing. And you’re sort of pushing it to the edges. Yep, that’s exactly right.
David Ralph [19:21]
Now, that’s more important than a bloody cheese factory in there. At the age of five. You could have been the richest man on earth.
Joe Kashurba [19:30]
That would be good. That’d be a really good one. You could sell that on the on television infomercial.
David Ralph [19:36]
Did you see any other things? Or are you somebody? That’s because I always see things like the seafood toaster, I always thought was a great idea where you can actually see when it’s going Brown, and then press the button and get it out. So you never screw up on making bits of toast. I always thought that was a good idea. Do you see lots of different things when you go? Ah, somebody should design that, but you just can’t be bothered to do it.
Joe Kashurba [19:58]
Yeah, well, I feel like I feel like it was almost the opposite of that. When I was little I thought I needed to come up with some invention. Like Yeah, I’m always thinking of entrepreneurial ideas. But so I think almost I was like, you know, in high school and things coming up with you know, invention ideas that probably didn’t make much sense. I I had this idea for this, like fake hand that was gonna help you make your your handshake really strong by practising handshake in this thing, and that probably wasn’t a very good idea about it for a while. I thought that was gonna be my ticket to riches.
David Ralph [20:33]
That’s the most stupid idea I’ve ever heard. We have we have door handles, you could practice on the door handle, can you?
Joe Kashurba [20:42]
Yeah, it was I do pictures of it and everything I prevent presented for some class in school and stuff. Yeah, I think it was a pretty poor idea was it was called the seal the deal. 500 that was I was gonna call it.
David Ralph [20:54]
I tell you why you’re lucky that no one listens to this show. Otherwise you’ll be going into into bars all over the Place and there we go. That’s the silver deal, man. I heard him on that show. Nobody listens. So you’re safe? You absolutely say that. But it is true, isn’t it that there are so many ideas around and more often than not a great business idea isn’t something dramatically new. It’s just something which is a variation of what we’ve already got. Or it can almost be almost exactly the same thing just done in a different way.
Joe Kashurba [21:28]
Oh, yeah. I mean, that’s I think one of the mistakes a lot of young people make when they’re trying to be entrepreneurs is they keep thinking about, you know, they have to come up with some idea that’s 100% original, nobody’s ever done anything even close to similar. And I think that’s just totally false. You need to find some, some new angle on it, or even some new way to market it and you don’t need something that nobody’s ever thought about before.
David Ralph [21:54]
So if you wasn’t into sort of web design and stuff, but he was actually your passion. Did you read Enjoy web design at the very beginning.
Joe Kashurba [22:03]
I web design I actually got into by accident. I had a group of friends who had a band in high school. And the first thing I did for keshava multimedia was I filmed them playing in a bar. And I sold videotapes of this band playing to their parents. And so from that to charbel multimedia was actually a video production company at the beginning, when I was trying to get other video production kind of things. And I needed to build a website for the video production business. And I’ve never gotten the video production clients, but people started asking me to do websites because I figured out how to do that. Because I needed to do the website for my own for my own video production business.
David Ralph [22:51]
So you would walk through that path when people were suddenly saying to you, oh, could you do this for us? And you would have Oh, oh, hang on. No, I can You know, I just do it for myself and this isn’t a business. I can’t charge for this. How did you overcome that? Or maybe you didn’t maybe when coaching give me Show me the money.
Joe Kashurba [23:10]
I was definitely the coaching type. Well, yeah, yeah. Oh yeah, I was definitely as soon as I can see anything I could see that I could sell. I did it is yeah, I didn’t have to overcome that at all. I mean, I was I mean, I was in high school I had a printer with my you know, my family computer and stuff. And I was selling people on printing services where you know, I was just printed out on the home printers and stuff in my house.
David Ralph [23:40]
Are you both about money vo Joe is are you did you like the what it gives you? Or do you just like the ability to come up with ideas of getting it?
Joe Kashurba [23:51]
I think I really like the I like the I like coming up with the ideas of how to get it and i like i like business and entrepreneur. Worship I just enjoy all of that. I mean obviously I like everybody likes but money can buy you but you know, it no amount of money that I would have would I not be doing businesses and having new new endeavours?
David Ralph [24:13]
You do know that money can’t buy you love photo? You do know that?
Joe Kashurba [24:17]
I do is what I hear.
David Ralph [24:19]
Yeah. And do you believe it?
Joe Kashurba [24:23]
I think that’s definitely true. I think it’s definitely the case. There’s some
David Ralph [24:27]
very weird people out there like Donald Trump. his girlfriend’s a younger and younger and it’s, it’s gonna be money in there, don’t you think?
Joe Kashurba [24:39]
with Donald Trump, you got to think so.
David Ralph [24:42]
Say I can blow all these berries out the window with Donald coming into power. Now Donald is a crazy man. He’s away from the political race. We won’t get into VAT. He has got one of those beliefs that everything is possible and he got made bankrupt and came back bigger and bigger. Is it just all down to personal belief? Or is it that genetically, people are, you know, made a different way, the kind of guys who just make money by blinking? What do you reckon?
Joe Kashurba [25:13]
Oh, I think it’s that personal belief, I think is so much now, whether that comes from your parents or whether it comes from sort of your own doing affirmations or whatever, I think the, the belief that you can do it, and then sort of that feeds into you taking action, you know, the more you believe the more action you take, the more action you take, the more results you get, which will result in you believing more and it’s sort of an upward, upward spiral, as opposed to the people that don’t believe something’s gonna work don’t take much action. And they’re they for they don’t get any results and they even believe less. So I think that’s such a big piece of it is just the belief. And that’s what I see when I’m starting to coach these other web designers that you know, of people that, you know, I’ll help have them start running some ads on Facebook or Google or something and don’t get one click on their ad and they don’t get any clients and they’re starting they can they can see they’re getting concerned that something wrong, and they just need to build up that sort of determination and belief that it’s going to work.
David Ralph [26:16]
And cutting to the chase, Donald Trump mental or non mental, yes or no?
Joe Kashurba [26:22]
I think yes, yes, but it’s been effective for him.
David Ralph [26:28]
You’re so political. You are so political. We sit here from the United Kingdom. And we we laugh at what’s going on in America at the moment. But we’re also slightly scared that it’s getting closer and closer and closer.
Joe Kashurba [26:42]
Yep, I think that’s about the same with certainly some people here.
David Ralph [26:47]
Well, I’m going to play some words now. And then we’re going to delve back into your entrepreneurial story. These are from Jim Carrey.
Jim Carrey [26:54]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made it conservative. choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [27:21]
Now, the key question to that Joe is bear in mind you stumbled into kind of web design? Are you actually doing what you love? Have you found the thing you love? Are you an entrepreneur more than a tradesman?
Joe Kashurba [27:37]
Absolutely, the answer is I’m definitely an entrepreneur, more than a tradesman. I was actually just thinking about this last night when I was driving back from somewhere, that what I love doing is this is what I’m doing now where I’m coaching and providing sort of education and coaching services to other web designers and agency owners. And that’s what I really do. I think that’s what I’m doing. Really good at and that’s what I absolutely love and I enjoy that more than I enjoy sort of building the web design business. So I don’t know it’s, it’s interesting, but that’s something I’m really, really excited about really, really do enjoy.
David Ralph [28:14]
And this is something that’s a surprise to you that the coaching element is, you know, floating your boat rocking your world.
Joe Kashurba [28:24]
Looking back on it not this is interesting because while I’m while I’ve always been into entrepreneurship and everything, there’s always been a part of me that wanted to teach. And I remember when I was one time when I was little saying to my dad that I wanted to be a teacher. And then even in college, I was a teaching assistant for some programming classes and I really enjoyed that. And I even looked at to see whether I could do some teach some college classes on the side but I don’t have an I only have a bachelor’s degree, I would need a master’s degree. So I feel like I have found a way to do that. Other than thing that I enjoy, which is teaching only do it in a very lucrative way. And in in, in this field of web design that I’ve already had some success in
David Ralph [29:10]
is always in you, isn’t it because as you were saying about teaching, I used to want to be a teacher when I was a kid, then forgot all about it, and then became a trainer in a bank, which was kind of teaching. And then when I left that, I decided I was going to work for myself, it didn’t quite pan out. And I thought I’d be a driving instructor, which is kind of teaching again, and I thought I can sort my time out, I can just do it when I want. It’s gonna be wonderful. And I went for one meeting, and I thought, now this is going to be rubbish. I’m going to be in a car all the time. That’s not that’s not what I want to do. I want to do something bigger and bolder. So I’ve ended up on here which is kind of a global teaching as well so that the passion that’s in you as a small child, it always comes out doesn’t it and that is a great indicator in what you should be doing if you wake up every morning. And you just kind of want to do it because you like doing it and you don’t care about the money. More often than not, you’re going to end up earning more money than you would do going the conventional route of getting a job.
Joe Kashurba [30:10]
Yeah, and I’m just sort of realising as we’re talking here, how it’s cool that I actually have figured out now how to be an entrepreneur and also be a teacher. And that’s, that’s pretty cool. And I’m connecting those dots just as we’re talking here. So that’s pretty cool.
David Ralph [30:25]
Yes, a vis is online coaching at its best. That’s what we do. We drive you to where you need to be. Now you’ve kind of say that you’ve connected your dots, you’ve joined up your dots, but you’ve stumbled you have stumbled, you’ve stumbled into web design, you’ve stumbled into bass, you’ve stumbled into that. And it all comes back from the ability and the desire to take action. You can’t stumble, unless you get off the sofa and start moving around. Can you?
Joe Kashurba [30:52]
Oh, yeah, I mean, that’s the it’s all about taking action because I feel like everything that you try the first time doesn’t work. I mean, Any kind of marketing you do is probably going to fail the first time you try it any kind of business you you have is gonna have some you there’s gonna be challenges. And I felt like that’s the other thing I would, you know, I always want to say to people that are starting in entrepreneurship, like just start any business, the only to wait for that perfect best idea you’ve ever had in your life, start a business and get into it because you need to learn about business and you need to have a, you probably need to have a few failures.
David Ralph [31:27]
Yeah, no, I agree with I started wanting to become a podcaster. And then as I was proceeding through in the early days, I wasn’t making any money on it. And so an opportunity to come along and I went, yeah, I do do that. And then I proceeded into a road that just wasn’t making me happy. And then I’ve pivoted again. And within about four years, I’ve probably pivoted about five times now, to the point that I’m absolutely nailed down to what I want to do, but it’s been a difficult journey, but an obvious journey as well. It’s just when my And opportunities kind of come your way. You go. Yeah, that sounds good. That sounds good. And you don’t stay firm to your belief pushing through it is difficult, isn’t it? Oh,
Joe Kashurba [32:10]
oh man that that’s so somebody calls it shiny object syndrome that you see all these shiny objects you want to go after? That’s a big, big problem. I mean, man, I feel like there’s many times I’ve been pulled off the, off the road. And if I would just focused on the businesses that were working, instead of gone off to some, you know, other other shiny object, I could have sped things up real, you know, significantly shortened that, you know, that time of failing and, you know, that sort of that process.
David Ralph [32:42]
I say, as soon as you earn your first dollar, that is an indicator that there’s a business fair and you need to keep on watering that, but we get it to $1 we get it to $5 and when we hit the plateau, and it stays at $5 for quite a while and Oh wait, wait, do something else and we’ll move on to some people. But that first dollar is an indicator that there’s something there that can be monetized.
Joe Kashurba [33:07]
Oh, yeah. And, you know, I feel like yeah, the other piece of it sort of going off on the shiny objects, but it’s also, like, I think people sometimes don’t realise what they have, like, they don’t leave things go long enough. Like that happens with marketing, like, you know, somebody will spend $50 on Facebook ads or Google ads, and maybe somebody will call them about their services and not end up buying. And they think, Well, you know, the Google Ads failed, the Facebook ads failed that they didn’t connect up the fact that Wait, somebody called that person didn’t happen to buy but if I keep running these ads, and five more people call, get one of them to buy and so people quit. They give up on that marketing campaign when it actually could work. It could have been the key piece is going to grow their business. They just gave up too soon.
David Ralph [33:57]
I had a lady on the show recently called a man Goldman Petri. And she said basically, business is all about creating an offer and then driving traffic to it, end of story. And so she comes up with an idea. She builds a landing page, and then she buys traffic, pays for advertising, pushes it through job done. And she believes that people make it a lot more difficult than it really is. Do you think that’s right? Or is that from the experience of somebody who’s been there? Who’s forgotten how hard it is?
Joe Kashurba [34:30]
That’s vit. That’s so right. The difficulty is the difficulty is figuring that out figuring that truth out, like you know, because people do get into business and they think they need everything they need think they need letterhead and business cards and they need to, you know, worry about 1000 different things when it really is. They need an offer and then they need a way to market that offer. And that’s really all you need. You know, in the web design business, I always say you just need the web design business just comes down to how many potential clients you talk to how many proposals you send, how many proposals get accepted, and what you’re charging, and like nothing else actually matters. But it’s the difficulty is having somebody realise that and how much time they’re gonna waste focusing on a million other things until they have that realisation.
David Ralph [35:25]
Which is why in you, yeah, it makes total sense to me. And it’s why in the online world, the the webinar is Uber powerful, isn’t it, to be able to do live presentations, live training, that is how sales are made now and with the ability to Skype and do Google Hangouts. The majority of the world I think we’ve been at a short period of time, I would say they should be able to create an offer and get it out and start making money.
Joe Kashurba [35:55]
Oh, absolutely. And, you know, we do a tonne of webinars. To get people into our coaching programmes and the video courses we’re putting together for other web designers. We do a lot of webinars, I’ve done two live webinars this week, you know, free live webinars, then then with an offer at the end like that, and yeah, people could could very easily put together an offer on a webinar and do that. And the other piece that comes down to which we were talking about a little bit before was just sort of not waiting for anybody’s permission and feeling confident that you can do anything you want. Because so many people, you know, will say, Well, I don’t have a certification. I couldn’t teach that or I couldn’t offer that I couldn’t provide that because they feel like they need some sort of credentials and stuff.
David Ralph [36:42]
Well, let’s play some words now from the late Steve Jobs who pretty much now what you just said, Just get out there and do stuff and nobody told him that he couldn’t create a computer company without qualifications because he dropped out. He is Steve Jobs.
Steve Jobs [36:57]
Of course, it was impossible to connect the dots look forward when I was in college, but it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [37:32]
You’re somebody that buys into those words totally on the job.
Joe Kashurba [37:36]
Absolutely. That’s a really good one. That’s a really good one. It’s sort of about it’s sort of about thinking maybe, maybe you have a distant idea in the future about where you want to go. But in the short term, you can only take that sort of whatever the next step is.
David Ralph [37:52]
And the key thing to everything is that no experience is wasted is it you know, you’ve been on this planet so long. You’ve been built up so many skills but those skills are leading you to that point, that moment that that conversation, that situation. And you might be in a real crappy situation where you’re saying, I’m not learning anything here. But still, you can take something that can transition you to toward success.
Joe Kashurba [38:19]
Oh, man. Yeah, I mean, I’ve had, I’ve had business after business, you know, different startups and internet ventures and things that failed. And, you know, all that I learned from all that was was worth much more than the amount of money that I invested. Because, you know, had I not done that the business I’d be the businesses that I’m working on now would be the ones that are failing, had I not learned the lessons that I needed to learn.
David Ralph [38:42]
So if we took all the businesses away and said, right, you can just keep one you greedy person. You’re not having all these. Which one would you keep? Would it be the coaching now?
Joe Kashurba [38:52]
It’s funny. I don’t know if you’ve ever read atlas shrugged. But that’s one of the things that happens in Atlas Shrugged is there’s a law passed that everybody can only own one business
David Ralph [39:01]
I would do the I would keep this coaching business. That’s the thing that the thing I think, the most passionate that I’m the most passionate about, and I’m just really excited about that one. I think that is the right decision to make. You could just hear in your voice. And with coaching, especially online, it’s 100% scalable, isn’t it? He just gets bigger and bigger and bigger.
Joe Kashurba [39:22]
Absolutely, because we’re, we’re doing a combination of one on one as well as video courses and things like that. So it’s really well how scalable it can be.
David Ralph [39:29]
Brilliant stuff. Well, this has led us to a point of the show that we like to call the Sermon on the mic when we’re gonna send you back in time to have a one on one with your younger self. And if you could go back in time and speak to young Joe, what age would you choose and what advice would you give? Well, we’re gonna find out because I’m gonna play the theme tune and when it fade your app, this is the Sermon on the mic.
Unknown Speaker [40:00]
speed up the show. Man, my
Unknown Speaker [40:06]
man.
Joe Kashurba [40:15]
I would talk to my freshmen, my, myself when I was going first going into college as a freshman, I’ve been doing websites for people on the side and everything. And, you know, I would say, Hey, you know, use there’s sort of two pieces here you’ve had this lot of passion for entrepreneurship forever, and a lot of passion also for for teaching and interested in doing that. And, you know, I’d say, try not to get distracted by all those shiny objects, all those different, different things. focus on building the web design business, because that’s the piece that’s going to work. But then go along and do some of these startups that you need to do to, to learn about how to start businesses on your own. All these different things about business. And, you know, I want myself to have some sort of a vision that if I could build the web design business to a certain point, then that would allow me to get into that the coaching which would meet that interest in in teaching and things. And, you know, I’d say, you know, understand that by focusing on the web design business, that’s not that you’re ignoring other opportunities that that you’re setting the stage for the next piece.
David Ralph [41:34]
Absolutely. spot on advice. Joe, what’s the number one best way that our audience can connect with you, sir?
Joe Kashurba [41:41]
Absolutely. Probably, you know, if anybody’s at all interested in you know, your web design or anybody like that, agency accelerator Guru is the website for the coaching side of things. And then for sure about web design comm is the the website for the web design and digital marketing side of things.
David Ralph [42:00]
But Where have all the links on the show notes? Joe, thank you so much for spending time with us today, joining up those dots. Please come back again when you have more dots to join up, because I do believe that by joining up the dots and connecting our paths is the best way to build our futures. Joe, thank you so much.
Joe Kashurba [42:17]
Thank you so much. This was awesome. So
David Ralph [42:21]
sometimes you think you’ve got to have it all planned out. And other times you just need to get going and try stuff. And he’s been on a journey and he can now find the love in something. He didn’t have it at the beginning. Now we always play the Jim Carrey speech. He said, You know, you might as well go after the thing that you love. Sometimes you’re not gonna know that. But you’ve still got to go out and try stuff until you find it and have conversations and network and go to conferences and do all those kind of things. Because within that there is something for you. Sometimes you can’t find it at the beginning. I would say more often than not, you can’t find out the beginning. But action will take you towards that dream life. Promise you absolutely Promise you guys, thank you so much for listening to Join Up Dots. If you can get your friends to listen is great we can always do with more listeners. I think it’s a show that’s going places. I think it’s a good one to listen to. Let’s get some more ears to it and thanks very much. See you again. Cheers. Bye
