Pratima Aravabhoomi Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Pratima Aravabhoomi
Pratima Aravabhoomi is our guest today, on the Steve Jobs inspired Join Up Dots Podcast.
She is the Founder + Designer of a brilliant company called Craft Street Design
She 100% turned her life around to create a 6 figure business in 6 months designing quotes to hang in your house.
And now she is on a mission to help us all achieve our goals, be happy, and pass on the inspiration to everyone around the world through her designs.
And I think it is the truth to say that she needed this inspiration before everyone else, and the message needed to be learnt before she could ever start to give back to the world.
As she says “A few years back I was making six-figure income, was working for my dream company (Apple) and had a flexible work schedule. In spite of all this, I was miserable.
To make things worse one day, my 10 yr old daughter said, “ Mommy you are just not nice when you come back from your job”.
That was a wake up call.
I wanted to make a change. I wanted to be happy. I wanted to be a good mom. But I didn’t know how.”
So how do you do this?
How do you find the light to move through a bad arranged marriage, a life that wasn’t making you happy to the point of suicidal thoughts, and no clue as to the future.
Well today’s guest found that route through five words on her kitchen wall, and that is the perfect point to start today’s episode of Join Up Dots.
So is Craft Street Design the business she has always wanted to have, or just another dot towards the big deam that is waiting for her?
And why is it that we all allow ourselves to feel such despair when the world is literally screaming “Here is the future….do you want it or not??” all around us?
Well lets find out as we bring onto the show to start joining up dots with the one and only Pratima Aravabhoomi
During the show we discussed such weighty topics with Pratima Aravabhoomi such as:
Why Donald trump might just be the kind of leader that the country was waiting for, although he might just well be the worst too.
How she created her first business, and the dramatic fail of of not making one single sale of the product.
Pratima shared openly how she would balance her time with her daughter, and the measures she takes to ensure she enjoys her life away from her business
The hustle, and persistence it takes to start any business off, which frightens so many people away from creating their dream-lives.
How To Connect With Pratima Aravabhoomi
You can also check our extensive podcast archive by clicking here – enjoy
Full Transcription Of Pratima Aravabhoomi Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [0:33]
Yes, Hello there and welcome to Episode 655 of Join Up Dots. Now normally on Join Up Dots what we do we give the guests a big build up, and I plough into it with all the competence in the world, but I have to warn you listeners but the lady has got a very complicated name, the surname and the Christian name are complicated. So I just want to give you a heads up that as I proceed through the introduction, I’m going to be starting to sweat. But hopefully I will get there because she’s going to be a great guest today because she’s got a brilliant story which makes it perfect for a show like Join Up Dots because she is the founder and designer of a brilliant company called craft street design. Now she wasn’t 100% turned her life around to create a six figure business in just six months, designing quotes to hang in your house. And now she’s on a mission to help us all achieve our goals, be happy, and pass on the inspiration to everyone around the world through her designs. And I think it’s the truth to say that she needed this inspiration before anyone else. And the message needed to be learned before she could ever start to give it back to the world. It had to go to her first and then come back. As she says a few years back, I was making six figure income was working for my dream company Apple, and had a flexible work schedule. In spite of all this I was miserable. To make things worse. One day my 10 year old daughter said, Mommy, this is my American voice. Mommy, you’re just not nice when you come back home from your job. Not brilliant boys but Vega. And that was a wake up call. I wanted to make a change. I wanted to be happy I wanted to be a good mum. But I didn’t know how to how to do this. How do you find the light to move from a bad arranged marriage a life that wasn’t making you happy to the point of suicidal thoughts and no clue as to the future? Well, today’s guest found that route through five words on her kitchen wall and it’s the perfect point to start today’s episode of Join Up Dots. So his craft street design the business he has always wanted to have or just another dot towards the big dream that is waiting for her. And why is it that we all allow ourselves to feel such despair when the world is literally screaming? Is the future Do you want it or not? It’s all around us. Well, let’s find out as we bring onto the show to start joining up with the one and only Pratima Aravabhoomi .How are you?
Pratima Aravabhoomi [2:49]
Thank you. Thank you so much, Dave, you did a great job with with my name pronunciation so wonderful. Thank you for having me.
David Ralph [2:58]
It’s a delight. You know, I normally Give a build up and then I do this. And then I say, how are you? But I was so confused by getting your name right. I couldn’t press buttons at the same time it has thrown me out. The show is going to pieces. And I blame the name that is the greatest name for Scrabble that I’ve ever seen in my life. You would when you would when instantly so that’s obviously an Asian name, but you are based in America. Were you born in India? Are you a fully fledged American? Tell us about it?
Pratima Aravabhoomi [3:30]
Yeah, I was born in India. I came to the United States when I was about 21. My marriage brought me here and then I’ve been here for forever now. 16 years almost. Yeah. And
David Ralph [3:42]
do you love it? Is America the place of dreams?
Pratima Aravabhoomi [3:46]
It is it is all that everybody talks about? I didn’t believe it because when I first came, I came because of my marriage not really for my career or school or anything like that. So I had no idea what to expect. But it It is a land of opportunity. It has an environment that promotes entrepreneurs and anything that you want to do for yourself any opportunity that you would like to pursue is open to all. And that’s very exciting. Yes,
David Ralph [4:14]
I think it’s a brilliant place because you even put lunatics into total power, which it seems it seems a bizarre way of operating from this side of the United Kingdom. But I’ll be honest with you, no one listens to this show. It’s a bit laughable. DG. Are you pleased? He’s in there building a wall around all Mexicans? Or are you thinking Oh, my God.
Pratima Aravabhoomi [4:38]
I mean, there are good things about him. But I mean, there are things like this where he’s trying to build a wall and do things just to promote jobs and without looking at what it’s going to do for the rest of the country’s infrastructure. So I’m not sure yet but yes, it’s a choice. I have to live with raid. So I’m trying to look at the brighter side of things of what he’s out. going to do to maybe he’ll get us out of debt. And maybe we’ll be better off with him as a business leader. Maybe that is the leader that we need at this point of time. I’m really not sure I do agree he’s a lunatic in terms of so many other issues. So
David Ralph [5:17]
yeah, but he’s a businessman and as you say, he’s probably gonna do a good job in that regard. As you have so perfect segue from a lunatic to yourself, but I don’t want it to seem like that. But are you a business lady by sort of a career has this business that you’ve created? Has it been a surprise to you?
Pratima Aravabhoomi [5:36]
It is a surprise. It is I I actually had my dad is an entrepreneur. He has this factory that he builds undercarriage parts for bulldozers. So it’s a different kind of business altogether. But I grew up in that environment where money was always you know, fluctuating. We had money one day, we would have like 10,000 rupees one day and then the next Two months, we basically have nothing. So he kind of had a lot of ups and downs financially growing up. My parents did the best they could my mom chipped in and we all did, okay. But I kind of grew up with that. So I don’t have any issues, having money fluctuate that way. So I think I got used to that part. When I was born and when I was growing up, but I didn’t expect myself to be an entrepreneur, I actually wanted a good job and I got out of my marriage, so I needed a way to survive. So I got a job in technology. my bachelor’s is in computer science, and later I did Master’s in design. But you know, originally I’m, I come from a very analytical background. So I went into tech and I stayed there. I went to work at many different companies, but I finally decided that I wanted to work at Apple and I did, but it is not what I imagined that Oh, right after this, I’m going to start a business. That’s not How I looked at it, it’s just the pain was too much or working for someone else. And I couldn’t get the freedom and things that I expected to have by that time because I was in a good job and you know, at a place that I loved, I expected to have certain things and I didn’t. So that’s what pushed me to start my own business. And that’s what I went on. You know, this whole few months of soul searching as to Okay, what exactly it wasn’t meant to do it this, I thought, This is what I wanted to do, but obviously, it’s not at this point. So it kind of sit through and think through and that’s how I got started with crafted design.
David Ralph [7:40]
It seems a remarkable story in so many ways that it was it seems quick. Now I’ve spoken to so many entrepreneurs, and there’s very few that finally find a thing that is a natural fit within a few months. It’s normally goes back and forth and they try this and they try that and it goes on for maybe a couple of years before Because entrepreneurship, in many ways, is dreadful, but it’s also fantastic as well. It’s a real weird relationship that you have at the beginning. It’s just hard slog but exciting. And then it goes through a period where you just don’t think you’re getting the rewards. But then when it comes together at the end you’ve been Ah, yeah, thank God for this. I will never go back to working for a company again. Do you feel the same way has it been easy? Has it been hard because it’s been quite rapid, hasn’t it? your your your success?
Pratima Aravabhoomi [8:31]
Yeah, the success that you’re looking at is rapid but before this company, I started another one that didn’t quite work out. I was actually working on that while I was in corporate job so and that I didn’t even make one sale. Obviously, that’s when I decided I wasn’t really in business. Really.
David Ralph [8:55]
What was the business that didn’t even make one sale?
Pratima Aravabhoomi [8:59]
Yeah. Had a rug business. It was basically something called floor cloths. So you I used to paint on them. They were made out of Canvas, and they were used as rugs. So
David Ralph [9:13]
no wonder it failed. Really? Who wants who wants painting rags on the floor? Really?
Pratima Aravabhoomi [9:19]
No, I assume they wanted it because I liked them. But nobody wanted to walk on them. They just wanted to put it on the wall, just as you said, but who knew? I didn’t know that at that time. It was crazy.
David Ralph [9:29]
Do you look back on it now and go oh, yeah, I think I had a I had a Trump moment. I was a little bit off the wall at that time.
Pratima Aravabhoomi [9:38]
Definitely not only off the wall, there were so many things that were messed up with it. It was not just about the product itself. It’s about not knowing the industry not knowing how to sell that product. It was at a very high price point as well. It was at like, price starting was at $2,000. So there were many things that were not going for it. And it was my first venture. So it was like a bunch of things that went wrong with it. And that’s why I decided to restart. And that kind of threw me off because it sucked up a lot of my savings. And I didn’t have any money. At the end of it. I was broke. I basically was making just the paycheck, I was back to going back to the paycheck, I was now dependent on the paycheck, which is even worse, it made it It made the job even more difficult on a daily basis. So, so no, I mean, it has been rapid in this business. But I, I guess learned what to look for from those previous messages that I made.
David Ralph [10:36]
I think that’s brilliant. Because Yeah, I’m listening and thinking, I painted the rug. That’s the last thing that I would want. But through that you learn so many things that helped you move towards craft street design. And so did it become easier when you were doing craft street at the beginning? Did you think it’s funny, I know how to do this already, because of the failed venture
Pratima Aravabhoomi [11:01]
I wouldn’t I wouldn’t say it was that clear? It was still to the point of Okay, can I sell this so i i guess the very first step of any business of having with a product is actually selling I figured that part out quite easily interest rate because I decided that I have to do it if I’m if I want to be in business because that was a major flaw in my first venture. But after that, after I reached that point of, okay, somebody bought my product now on a marketplace for $7 I was really excited because this was my very first business income. I know it sounds ridiculous, just for $7 but it’s very exciting. Yeah, anyway. So after that is when my trouble started. Because now I cannot decide where to focus my energies on I have to figure out Should I just go sell to retail store Should I continue to sell online? Should I focus on marketplaces. I mean, there are so many things that ways I could get sales. And then there were so many ways that were actually working right after that, so and then the revenue was split equally among all these channels. So I’m like, Okay, how do you like there’s no logical way to pick anything at this point. It’s like, you know, it’s like, what do you call the big bang theory? Sheldon guy who is unable to pick a shrimp because they’re all equal size. That’s the moment I have, every time I think about the situation. But at that point is when you kind of get into trouble of focusing on activities that don’t produce income, because it’s easier, these decisions are tougher because you don’t know how to choose. And then you start to do all these activities that are not important, like being on social media or doing things that are that don’t produce any sales. So it’s easy to focus on those. So those are all the things that I had to learn as I went and then learning That, in the very first stage of business, nothing is important other than sales. Those are things I had to learn while I was in it. And when I was one good thing about me was that I had put goals for myself every month, every 15 days. And I used to track my goals, both revenue and task list as to what I’m doing on a daily basis. And I saw that I was really busy on all my tasks. I spending a whole bunch of hours every day on doing all these things, but revenue was not where it’s supposed to be. So you’re looking at this and you’re thinking, Okay, this is not working, just stop doing everything you’re doing and just focus on how to do what you have as a goal. And so but those are all the things that I had to learn on a daily basis. Those are all the things I had to go through the grind. It’s not, it’s not easy, but once you get the hang of it, it does become easy.
David Ralph [13:54]
Okay. Absolutely absolute gold in there. I think listeners just rewind back and keep on playing It because well patina did really well, where was she drilled down and she monitored and the things that you manage you can then deal with, it’s when you just let him things float around and just trying this and trying but she got detailed, she got accurate so she could see what was working and what wasn’t. And she dumped it. Now one of the things that I found, but I hate with social media is 99.9% of it isn’t social. It’s just kind of blasting out for the sake of it. And I used to do that I used to think faster way of doing it. It’s publicity, it’s promotion. And then one day I thought to myself, I hate doing this, I really hate doing this. So I stopped and it made not a blind bit of difference. All it meant was when I did go over there, there was maybe 10 bits that I had to deal with instead of 1000 bits of rubbish. So it is very important to look around and focus in on your 8020 principle, isn’t it the the 80% Have your rewards are being bought by 20% of your efforts?
Pratima Aravabhoomi [15:04]
Yeah, absolutely. It’s, I mean, there are people who have using social media to actually drive sales. Those people obviously it’s a good thing to continue that way. But it is not just about posting now then reaching out to influencers or doing something that actually generates traffic and revenue, and that’s fine. People who can do that, that’s fine, but the ones who are just posting on there and even though you’re using scheduling tools, it takes up a lot of time. So
David Ralph [15:33]
so so if we look at your business, because obviously it’s going well now and I’ve been going up and down it because it’s this is gonna sound like an insult, but it’s a it’s a compliment at the same time. So, so stick with me, I never insult my guests. But when I Well, sometimes I do, I don’t mean to but when I look at it, it’s all great stuff. It’s all stuff that I would buy, but it’s all stuff that I I’ve seen loads of other places. He says as well. It’s kind of motivational black and white images. It’s all really good stuff and I went up and down and thinking, Oh, I buy that I buy that is that the beauty of it because it seems kind of familiar. People are more likely to click and buy it.
Pratima Aravabhoomi [16:16]
There’s definitely many other places selling the exact same codes do in some cases, but the problem is they don’t know how to drive sales. They don’t have a consolidated brand or place where people can buy. So my customers I have a very personalised way of sending these products they pack differently and the experience that they get when they open it is different, but and because of that, I have a lot of repeat customers, they don’t go to other places even though they find the same quote elsewhere. But in terms of it being unique and special. It is not I wouldn’t say it is like the only piece available. It is based on familiarity because people like this stuff. It you don’t have to You don’t have to have a product that is what do you say the most innovative? Yeah, thing in the world, you can sell the exact same product, but you can do it in a very different way, because of the experience because of other things that you’re adding on to it. So, I mean, especially for the first time entrepreneurs, I think, for me as well, it was very important that somebody else was actually selling it. The reason being, I need to know that there is a market for it. If there isn’t a market for it, I felt like it was a bigger curve or learning curve. Not it’s definitely possible. If you have a product that works that way that’s different. But when you’re trying to create a new market in itself, it’s a lot more uphill battle than it would be if you’re selling a product that was already selling. So I chose to go down this path and that’s why I have products that are similar but that is a slight in Innovation. And then like the wooden block that we have on ours is our own product. It’s not sold anywhere else. So we do innovate, but it’s not. It’s not the most special product in the world.
David Ralph [18:12]
Yeah, I think that’s absolutely the way to do it. Do you know, do you know? I’m a podcaster. And there might be one or two other podcasters out there, you know that they might be hidden somewhere. But it doesn’t stop me doing it. It doesn’t stop me making a very nice living from it. And it’s a real mindset, isn’t it? Where you at the beginning, when you are looking for businesses, you will sort of look around here, look around and you think, oh, somebody else is doing it? Oh, it’s already done. There’s nearly a billion people, there’s 8 billion people you only need a few hundred to have a very nice living, but it’s a mindset you’ve got to overcome. Did it? Was it a stumbling block for you? I know you can talk now and say, because there was a market there because you could see other people doing it. But deep down, deep down did you go Oh, somebody else Doing it, I’ll have to think of something new.
Pratima Aravabhoomi [19:03]
Yes. In the beginning, when I was looking around, I was trying to see if somebody was selling it, but I didn’t like it that there were many people selling it. Because I was thinking, Okay, maybe the a billion is not my market, right? Like, what if there are only 10,000 people buying this stuff, and these people have already taken over the space? So don’t
David Ralph [19:27]
jump in there. 10,000 You’re still making a living? And I would make a living as well, wouldn’t we? That’s the thing.
Pratima Aravabhoomi [19:34]
Yes, but at that time, it doesn’t feel like that. You’re right, but, but you got to look at it logically, right, like 10,000 people is a very small number of people. There’s definitely more people than that. And if there aren’t enough players, it’s a good place to be. So I kind of had to look at it more from a distance perspective where I had to distance myself from the product and from my experience to kind of think about That, if I thought of it as a designer and what my designs could do I, I would not have started it because as a designer, you are looking at things to produce that are new that are the next Apple, right? You’re looking at things that you want to be unique and more creative. So, so yeah, I mean, I had to pull back a little bit to kind of look at it from a rational perspective.
David Ralph [20:25]
But let’s play some words and then let’s go back into your Apple days. These are words said by Jim Carrey, we play them pretty much every episode, so I’m gonna do it
Jim Carrey [20:34]
again. Jim Carrey. My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on that. doing what you love.
David Ralph [21:01]
Now, when you listen to those words, have you really taken a chance on doing what you love? Or have you found love because you started doing something, anything is a different way of looking at it.
Pratima Aravabhoomi [21:15]
I think I Well, I should say that I looked through. I mean, I went through my story and started there. I wanted to know my why. But at the same time, I didn’t know that I would be able to design something eight hours a day. I didn’t know if I had the passion enough for it. Is it something that you can just spend your whole day doing and without feeling bad about it or without getting frustrated? I didn’t know those things. So because I had a strong why I went through with it. I wanted to test it out and I wanted to see how I felt. I felt really good. I had no issues doing it as long as there was a purpose for it. So, so I guess it is you find you via And then I went and executed on it, created action around then went back to passion. So it’s kind of an odd circle for me. I know it’s supposed to be the other way where you have your passion first. But I think we all find our passions because we’re experimenting, because we’re doing something most of our time and see if we can actually live up to the stress instead of instead of just the good side of the passion, because a lot more.
David Ralph [22:30]
Yeah, I don’t I don’t think you can find your passion at the beginning, though. I think it’s just it’s too deep. It’s two. It’s a weird thing. It’s all around us. When you find it, you kind of go oh my god, I should have seen this earlier. So obviously, It’s here. It’s here. Why didn’t anybody tell me but at a time, you just can’t see it. And I think it’s the worst advice anyone could give. Go and find your passion because you just can’t I think what you need to do is as you did, which is right, so I don’t think it’s a weird way at all or doing And then within that, finding your passion and when it starts to come together, you’ve been wanting to become better and better at it. But it takes a while, you know, I’m a podcaster for a living, as I say. And at the beginning, I think all I wanted to be was kind of doing something. I don’t know if I wanted to be famous, or if I don’t know what it was really well, I went into podcasting. But now I want to become better and better at it. I want the audio to be better. I want the the flow to become better. And I think it’s the passion that comes because you start doing it. I think it’s almost impossible to find the passion and then go after the thing, don’t you Really?
Pratima Aravabhoomi [23:37]
Yeah, it is. I mean, it’s a mental activity, but there is no way to know from mental activity to whether you can actually withstand it like physically, like every day, right? Like you can think about it all you want, but you’re not gonna know until you actually do it and find out if you hate it or if you like it. You can say okay, I’m interested in it, but you Can I find out until you do it as he said,
David Ralph [24:03]
Did you do it if we dive in? Because I don’t I, I do Join Up Dots one day a week. And that’s enough for me. Do you sit there sort of creating images and stuff every single day?
Pratima Aravabhoomi [24:14]
In the beginning I did. I spent almost 45 days on a consistent basis to do eight to 10 hour days of just designing. That’s how I got started. That’s how I checked out originally, and I started and I got that first sale, I had about seven designs, I think seven or eight designs on the marketplace. But after I realised that I got a sale from it. Now I had to actually design I had to make more products, right. So because of that I spent about one and a half months doing just that and then I started selling it. That’s how that’s how I built the product base in the beginning. Now I don’t do it. I don’t do eight hours of design. I spend more time on sales and other They’re in a joint ventures and relationships. But in the beginning, yes, you have to find out what is what is the core skill that you have. And you need to do that day in and day out.
David Ralph [25:12]
It was a video posted by Gary Vaynerchuk Gary Vaynerchuk I don’t know why I will say that but and I I’ve only just started to listen to what the guy says and actually think to myself Yeah, he’s pretty spot on. I’ve kind of, I don’t know, ignored him for some reason. But I saw this video and it was based around how quick he success has been. And as he was talking about his overnight success, there was like, video, video video video video going through and he’s done 100 videos of in 200 videos, and 300 and 508 hundred and then you realise it was 10 years into and I thought it was a brilliant way of him saying, you’ve got to build the product. You’ve got to get noticed and you’ve got to do it and the only way that you’re going to be recognised As a street designer, a craft street designer is by actually getting the product out there and being known for it. But so many people think that they can click a button, they’re not willing to put in the 10 years to get the success, which is just a shame you see across the marketplace where people will say, I’ll come across to us, and we will teach you how to do this. And this secret system. There’s no secret system is there, it’s just you got to crank it out until you start getting noticed.
Pratima Aravabhoomi [26:29]
Absolutely, are in all these courses, like you said, some of them are good. Some of them actually teach you the techniques. But at the end of the day, you still have to follow the techniques day in and day out for you to get the same results. That is the part they skip and that’s the part people don’t realise. But I mean, I wouldn’t say all courses are bad because some are really good. They teach you the technique of what to follow on what’s working. So you don’t have to experiment like 20 times before you get that but At the end of the day, you still have to do it, you still have to do it day in and day out.
David Ralph [27:04]
My wedding anniversary is today is the 26th of January, and I’ve been with my wife for 152 years. It’s been a long, long slog. But at the beginning of Join Up Dots, we actually I’ll be totally open with this. She sat me down one night and she said, If this continues, we won’t have a marriage. I’m on my own every single day. And I was so focused on growing the business and getting it to where I wanted to be. As soon as I came home, from wherever I was, I was straight up to recording studios recording episodes, I was doing this and I thought I was bare, sort of supporting the family. I thought this is what they wanted. This is what they they want. They want that to be happy doing something, but ultimately they wanted that to be around which they weren’t having. And so she sat me down and said things have got to change. And from that point on, I put structures in place. That means that actually the show is only one day a week. It’s the first day I do have everything uploaded, get everything done. And that allows me to time to do coaching and whatever I need to do for the other times, we’ve yourself doing those eight hours a day at the beginning and cranking it out, cranking it out. Did you have the same conversations with your partner with your with your daughter? Did he affect your family life right at the beginning, because you thought you were building something, but ultimately, he want you to be there for them.
Pratima Aravabhoomi [28:25]
So I kind of got that part a little bit, you know, backwards because when I started working in corporate, when I first got the job, I was a single mother. So I had a four year old and I had to, you know, I had financial troubles. So I was actually working two jobs in the same eight hours and then I would run back to pick up my kid by like, five o’clock 530 thing, because the daycare closes, to pick her up and, you know, talk to her, feed her in a spend time with her and then you know, it sounds like a chore At that point it did because I had more important things to do, like put food on the table, and I had no choice. So at that time, I kind of realised that I have, you know, I have to make this work in spite of the same amount of time that I had. So I had set up like time blocks, in those time blocks, I would teach my daughter that, you know, mommy’s not to be disturbed, if she’s on a call, she will, you know, learn to play on her own. But right after, I would spend time with her, so I had like, trained her to be that way. So that kind of helped. And by the time I started crafty design, she was almost, I think, 10 By this time, so at this point, she’s gotten used to the part of their mommies not available and when she’s available, so she’s she got used to that part. And by this time, I also had remarried so that made it a little bit easier for me, but just setting times of an expectations helps. If you’re even though I was working eight hours, I wasn’t working eight hours from like nine to five, I still was making food. I was working from home. So I was making lunch dinner for my husband and my kid. But I would wake up at three in the morning and I would work from three to eight I would work and then between eight and 10, I would not work I would just do whatever I had to do have breakfast. You know, drop my daughter to school have conversations. Even today, she comes back at three o’clock we sit and chat we chat for like until five, three to five we just talk about
David Ralph [30:38]
how can you talk to your daughter for two hours every day. I love my kids. I love my kids. But I thank God for YouTube and the fact that they don’t really want to talk to me the fact that they will get on their phones and and I’m in an annoyance. So what you’re talking about for two hours every day.
Pratima Aravabhoomi [30:55]
We talk about different things, sometimes very abstract things. Sometimes What happened at school? Sometimes it’s about, you know, solving a business problem and what she has to say about it. I involve her in my business, I asked her for suggestions not on business tactics, but specifically what she feels about a certain chord or what Who do you think will like this? Do you think your classmates are going to like this stuff? Do you think older women would like this stuff? And it’s very interesting to hear their opinions, and to see where they’re at in terms of growth level and understanding the real world. So to me, that’s very interesting. I’m not, I’m not actually having conversations about what did you do in your math class all the time, because I don’t think she wants to talk about that. You know, are in a specific things like that, but those things come out as we have in conversation, she kind of share some of those things, but we have things in common in terms of personality and involvement. So that’s why we probably can go was a lot longer we talk even Friday nights. I mean, I’m drinking wine. She’s not drinking she’s having. I make these virgin cocktails for her. She loves them because they look fancy. And then like a big girl, she has conversations with both of us.
David Ralph [32:16]
Three minutes, three minutes and get them out, get them out, get them on a DVD somewhere. I don’t care what they’re doing. They can be on Tinder, whatever they are doing. I don’t care. I don’t care. I don’t care. I’ve got I’ve got a life doesn’t revolve around them now, but I found that very difficult. I found it very difficult being focused at the beginning on other people, when it was all kind of my thing. So it is a balance. I was listening to your story, actually. And I was thinking of it’s a terrible she’s working two jobs. She she’s doing all these hours and she’s rushing back. And when she’s picking up a daughter, oh, this is terrible. And then you tell me then you got remarried. So you did have a little bit of free time to find somebody and do the old the seduction routine as well.
Pratima Aravabhoomi [33:02]
Absolutely. I told you I spend in on Friday nights out, I still take time because it is not just about you put it the seduction routine, but it’s mostly about having a life for yourself being happy because at the end of the day you’re doing all this to have freedom and to have more time if you don’t have that and if you don’t know how to manage your routine in a way that can get to that time then whatever you’re doing, it’s useless, right? Whatever you’re trying to accomplish, it’s not getting done because that is the ultimate goal. Yes, making some money in the businesses perfect but at the end of the day, that’s what we’re all looking for. So it beats the purpose if you’re working 24 seven. So I mean, I schedule a lot and I’m like i said i time block and I’ve worked when I have to work and I party when I have to party last. My one of our cousins came from from India to visit us, and he was here for a conference, so he spent the weekend with us and all we can long we were just eating and drinking all night all morning. I did not work at all. On the weekend. Normally I at least check email on a Saturday or Sunday I didn’t, because I had put things and let people know that if they have to reach me, the only way is probably to call me or text me and even then I will reply when I want to. So you set expectations and you work around it. You can always take time for yourself, you just have to figure out how by basically eliminating all the useless activities that you’re doing. Just it’s I think a lot of people also look at it that if they’re not busy that they don’t have enough income or they kind of equate business to be accomplishment. So you have to, that’s a mindset change and you have to get over that just because you’re sitting idle and watching TV or talking to somebody. It’s not a waste of time it is what do you want to do? So you kind of have to learn to look at it in a different way.
David Ralph [35:06]
Yes, I’m organised, aren’t you? You are so organised. I can imagine your calendar your husband going on their calendar, calendar looking for cuddle time. Oh, next Friday between our passport and our past five cuddle time. Look, look, look forward to that. He’s gonna go mad. He’s gonna be like a dog chasing his own towel around the living room. I don’t know he puts up with it.
Pratima Aravabhoomi [35:29]
Oh, no, no, no, it’s nothing like that. Every evening we have time like we have dinner.
David Ralph [35:35]
He doesn’t want every evening he doesn’t want to every evening just just every now and again when he wants it. You can’t go home from a Friday once every two weeks or every evening that’s too much for every man
Unknown Speaker [35:48]
is hilarious Dude, that’s not what I’m talking about.
David Ralph [35:51]
Oh, sorry. I misunderstood. So so when you when you look at it all now and it’s all come together. What are you most proud about? What What do you get the most satisfaction from?
Pratima Aravabhoomi [36:06]
In terms of work or anything? How
David Ralph [36:09]
are you found in the state or how you’ve managed to create this business? But well, I put it a different way. Is it the business that you want? Then you wasn’t happy Apple land? Is it the business now that you go? Yeah, I’m really happy with how it’s turned out. Or are there things that you think, oh, it should be doing this? It should be doing that?
Pratima Aravabhoomi [36:30]
Well, I’m really happy where I am right now with the business. Looking at the time have, you know, where I started and what I was thinking, yeah, it’s, it’s perfect. And even the kind of business I’m really happy about it very excited about it. But there is also this part of me where everyday you see all these opportunities, and you look at it like, you know, Should I continue doing this or should I just, you know, sell it off and do something else because you Know the challenge is surpassed only if I look at it that way, if, you know, when I started, the goal was just to replace my corporate income. So I’ve reached that part. So there is next goals that I’ve set, not just in revenue, but as the impact and many other areas. And when you look at it, I don’t see the full impact of what I could be doing in this space. So because of that, always being out opportunity costs as to Okay, is this something I want to be doing 20 years from now? Is this something I’m going to be doing five years from now? So I still have debate about how to go about that. But as of today, I’m really happy being that I am.
David Ralph [37:45]
I keep on changing my business because I know that ultimately, at my core, I like the idea of freedom. I like to be able to go off and do what I want. The problem is it when I’ve got that freedom, I don’t know what to do with myself, but that’s the sort of balance Cuz I don’t, you know, go running, I don’t go to the gym. I don’t know how people fill up over time. But also I’ve noticed over the last three or four months with Join Up Dots, I’ve spent a lot of time cleaning stuff up where I had products half done or products almost ready to go. And I went back to basics, and I thought why everything I’ve created that’s doing well, let’s schedule it so I can make it really do well. So my very first product, we’re working on that now, the second product, we’re going back to that and we’re cleaning it all up, which means that it starts working for me, not against me somehow. Have you found that that sometimes you feel like you’ve got too many things on the go. Some of them doing really well. Some of them aren’t doing quite well, but it’s just a hassle.
Pratima Aravabhoomi [38:48]
Yeah, absolutely all the time. And in my case, it was sales channels as to how much energy I was putting in corporate sales through, you know, LinkedIn and reaching out to people and all that good stuff. But it was taking up too much time it was generating good income. But the problem was, it takes up my personal time. So there’s no way to really scale it was great in the beginning to pump in cash flow. Because that’s how you are in business. Now we get to do things. But in the long run that is not really working out. And we moving away from that to do other things like retail outlets and a whole bunch of other stuff. But yes, constantly, you have to re evaluate where your time and energy is going. Because wherever that is, it’s going to grow and if that is scattered, your income or whatever you’re trying to achieve is going to be scattered to so you have to you have to do that on pretty much every I do it every week, I kind of look at the activity and see what needs to be corrected. But I would say at least once a month, something that we have to do that.
David Ralph [39:55]
Yeah, I agree with that every month. Just look at it and think to yourself, where’s my time? Where’s the rewards coming from? And just clear it up, use your business even though it’s online as like a clear desk, trying to walk away from your desk with all the pens away and all them everything, tidy it up because it feels so much better. And you’re just building control on your team.
Unknown Speaker [40:20]
Unknown Speaker [40:22]
I do that I just
Pratima Aravabhoomi [40:25]
I have all these different office spaces that I work from. They’re not I call them offices. They’re not sometimes they’re a code sometimes that are good or bad sometimes at a coffee shop. But yes, change of place helps a lot in thinking clear and getting some clarity.
David Ralph [40:41]
Well, I’m going to play some words now that give me total clarity every time I hear them. These were said by Steve Jobs back in 2005. And they created the whole theme of what became Join Up Dots. yesterday.
Steve Jobs [40:54]
Of course it was impossible to connect the dots looking forward when I was in college, but it was very Very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [41:29]
So do those words make all the difference when you look at your life delay, tie up with what you’ve been through?
Pratima Aravabhoomi [41:36]
Looking back definitely the incidents in my life and what has happened makes sense because if I didn’t go to design school, if I didn’t have an arranged marriage would I have had the same kind of motivation to do what I needed to do would I have worked hard enough to get where I am today? Probably not. And I would not have started this business. I might have started another rug. Get it right. So I mean, yeah, I mean, in a lot of ways, some things fall in place looking back from this point backwards. But there’s more to explore and there’s more. There’s always more to look at.
David Ralph [42:13]
But we’re never gonna see the painted rug take on just leave it behind pretty much just leave it behind. It’s a stupid idea is it’s never gonna work. Just Just forget it.
Pratima Aravabhoomi [42:27]
Someday, someday, we’ll talk about that.
David Ralph [42:31]
It’s never gonna come too soon for me. I will. I will look forward to having that conversation. Well, this is the end of the show. And this is the part of we called a sermon on the mic when we send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the younger tema what age and what advice would you give? Well, we’re going to find out because I’m going to play the tune and when it fades you up. This is the Sermon on the mic.
We go with the best bit of the show, man.
Unknown Speaker [43:08]
Pratima Aravabhoomi [43:18]
I’m looking at a time when I was 13. And at this point, you know, telling myself that the only thing that that you need to focus on instead of the boys and whole bunch of other things that your mom’s telling you to do, to just focus on doing something, anything, anything consistently, being just focus on consistency, being able to do something over and over again without, without getting bored without getting. Just working on any skill that you like. That’s what I would tell myself because that’s the part I lack. That’s the part I struggled And that’s the most important part to go forward. And that’s what I’ve had to focus on. Even at 38, I still have to focus on that. So if I had learned that, when I was 13, it would have been perfect. I would have been set for life so. So if I could take back the time, that’s what I would focus on.
David Ralph [44:21]
Pretty much what’s the number one best way that our audience can connect with you.
Pratima Aravabhoomi [44:27]
You can connect with me on Instagram, of course, you can go to the website, craft street design.com. And you can email me from there. It’s pretty much at craft street design calm, but there is also an Instagram account that you can connect me with at craft street design.
David Ralph [44:44]
We will have all the links on the show notes. But Sima, thank you so much for spending time with us today. joining up those dots and please come back again, when you have more dots to join up because I do believe by joining up the dots and connecting our paths is the best way to build our futures patina. Thank you you so much.
Pratima Aravabhoomi [45:01]
Thank you. Thank you for having me.
David Ralph [45:06]
Pratima Aravabhoomi. I think that’s how you say her name. I’ve been practising in my head all the way through. So she is somebody that was like the kind of classic story really that she was running away from pain. She didn’t like her job. She didn’t like her situation. So she just started doing stuff. And yet she tried the painted rug madness, we covered that. And when she found her thing, and she didn’t know it was a thing at the beginning, but little by little, it started to come together for her. And it does take time. It does take time. But God, if you haven’t grasped that over 700 episodes of Join Up Dots pain, you’re never going to start now. Stay focus, start working towards something and make it happen because every single one of you has the skills in your hands, the knowledge in your heads to make your own life, what it should be and if you need any help at all. I’m always here for you drop us a line at Join Up firstname.lastname@example.org or you can just post into the Facebook and and we’ll be there for you look after yourself and once again that was Join Up Dots Episode 655. And I’m David Ralph. Cheers See ya.
Demon doesn’t want you to become a faded version of the brilliant self you were wants to become so he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices including the two that changed his life. Head over to Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots