Nicole Holland Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Nicole Holland
She is a lady who I am pleased to say in a very short time has become a very good friend to me.
She is without a doubt a bit mad, has bright purple hair (and you dont say that very often unless you live on Sesame Street) and is the most passionate person I have ever met in regards to making people shine as guests on a podcast.
Living in Ontario Canada, she is on a mission to help the world grow organic traffic in the most personal way possible – direct into the ears of customers across the world.
What is more inspiring is how she managed to find herself in a job that quite simply shocked me when I found out and then decide that it wasn’t for her and transitioned to become who she is today.
How The Dots Joined Up For Nicole
A few years ago she was a prison guard, not perhaps with bright purple hair, and had very much lost her mojo.
She wanted more than what she was experiencing
She wanted more of her life to be under her own control and so went after it big-time?
But that’s easy to say, but very different when you actually decide to go after something new.
So how do you make that transition when everything is within the routine of normal life?
How do you look around and decide that what you have you don’t want, and what you don’t have is what you do want…and then make it happen?
Well let’s find out as we bring onto the show to start joining up dots with the one and only Nicole Holland.
During the show we discussed such weighty topics with Nicole Holland such as:
Why Nicole believes that providing value first will always lead to greater profits in the end. It will take longer but be much more stable.
Nicole shares how she made her route from Prison Guard to entrepreneur…with the first step to be becoming aware of what is achievable.
We discuss the steps to building an online business that is recognised by people as one “Doing the right things”
Why the phrase “Be Everywhere” in the online world is so outdated and could well be holding you back. Focus on two or three areas and provide what your tribe would want directly.
How she can now see that her business is now starting to thrive since she started focusing on her inner strengths.
How To Connect With Nicole Holland
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Full Transcription Of Nicole Holland Interview
Are you tired of the same routine the nine to five the mundane? Or perhaps have lost touch with the dreams and passions that lead to a life that’s a wow and simply don’t know where to start. The Join Up Dots has the answer. Dream starter Academy is the number one group mastermind online today showing our members how to create their own business lifestyle or dream job teaching you how to find your thing, teaching you how to build income around your passions and giving you a life where you leap out of bed with a said above. surround you 24 seven with the greatest entrepreneurs, business owners and dreamers online today who are ready to help you get going. They followed the simple steps laid out for them and saw their lives changed forever and you can do the same. So are you ready to change your life explode your income and create the dream life that you’ve always dreamt Tell them join with us today by heading over to Join Up dots.com and look for dream starter Academy. We look forward to working with you see you on the inside. When we’re young. We have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [1:34]
Yes. Good morning world Good morning to every single one of you especially to Tracy Busey or Boosie who connected with me from sunny South Florida. Thank you very much for dropping me a line and as we said in our response, you’re on the right track. You want to like track Tracy you are going to rocket big time. As is today’s guest Well, she probably wouldn’t normally rock it better, but she He’s only had two hours sleep, and she just got out of bed and she’s a bit grouchy. I’ve already tried to sort of wind her up and it fell flat. It fell flat. She She wasn’t having any of it. But I’ll tell you what, I’m glad to say that she’s a lady, who I’m really pleased to say in a very short time has become a very good friend to me. She’s without a doubt a bit mad. She has bright purple hair. And you don’t say that very often unless you live on Sesame Street, and is the most passionate person I’ve ever met in regards to making people shine as guests on a podcast. now living in Ontario, Canada, she’s on a mission to help the world grow organic traffic in the most personal way possible direct into the ears of customers across the world. Now what is more inspiring is how she managed to find herself in a job that quite simply shocked me when I found out and then she decided that it wasn’t for her and transition to become who she is today. A few years ago, she was a prison guard, not perhaps with bright purple hair and had very much lost her Mojo. She wanted more than what she was experiencing. She wanted more of her life to be under her own control and went after it big time. But that’s easy to say but very different when you actually decide to go after something new. So how do you make that transition when everything is within the routine of normal life? How do you look around and decide what you have you actually don’t want and what you don’t have is what you do want and and then make it happen. Who knows, but we’re going to find out as we bring them to the show to start joining up dots with the one and only Nicole Holland. Hello. Good morning, Nicole. And I’m so late. I wound you up and you weren’t having any of it. You You were like my wife. You were grouchy. A little bit miserable. And I should know, I should know you don’t deal with women. If they have only had two hours sleep.
Nicole Holland [3:43]
No, it’s perfect. And I am. Oh wow. I’ve got like this big smile from ear to ear from that intro. Thank you so much, David for having me. It’s such an honour.
David Ralph [3:52]
Oh, it’s lovely because I can cut to the chase. Nicole. I think I love you. I think I love you. I think we’ve connected in such a personal way that we should run away to an island and make podcasting babies with purple hair. What do you think?
Nicole Holland [4:06]
I think your wife might not like that. But otherwise I’m game. How she
David Ralph [4:10]
don’t care. She doesn’t care it takes she said older children now she’s at five. It’s you know, it’s way off its way up. She’s She’s allowing the glory to be passed over to other ladies so they can experience the Ralph rocket.
Nicole Holland [4:24]
Ralph Rocket. Wow. Yeah, how can I say no to
David Ralph [4:28]
that? I know I’ve never said that on a podcast and I I’m now blushing. I’m now blushing somewhere deep within myself. So let’s get professional. Let’s get professional on this. Because it has been quite a journey you and me have made together in a very short period of time you came out of nowhere. And you are somebody that just connects like a kind of big purple. Tigger, you just have fun. You’re bouncy, and you’re not in to the hard sell. And that’s what’s so powerful about what you’re doing. You are doing things for the right reason on you.
Nicole Holland [4:59]
I think so. I mean, I’m just being me. And I think that what was for, you know, quite some time not really respected in many ways because like you said, Who am I came out of nowhere, right? Nobody knew who I was. But I really did just go for connecting with the people I most respected and the most that I most wanted to emulate and to get to know. And from that, you know, I love connecting people, I love joining up other people’s dots to I love to share resources. And if I know of something that is not working somewhere, I’m going to work with someone I’m going to look for how can I support them and connect them with what will help and alleviate that problem. And so, I’ve just kind of always done that all my life until it was no different. When I came back into starting a business. I was getting to know people and I was connecting and introducing them and It’s funny because now it is like this. It’s like, I am getting emails now. And this is still fairly recent. Maybe in the last four to six weeks, I will get emails and private messages from people who are like, Hey, I know that you know, everyone, but can you that detected it right? Or they’ll even write reviews of me like, Nicole knows everyone, there is no in this and I’m like, Haley, I don’t even not even close. But I just I think that’s so interesting that that perception is there. And you know that people are also claiming like I had somebody write a review of me on LinkedIn saying something to the effect of, you know, Nicole doesn’t just pay lip service to relationships, but every day in every way in her business, shows how she values relationships over and over and I do I truly, truly value the relationships that I build with my listeners. The podcast with my customers and clients that hire me with podcasters that, you know, could be friends could be referral partners, I really do value all of the relationships that could possibly come along.
David Ralph [7:17]
Well, I think that is absolutely right. And what what what Nicole’s done very well, and we’re gonna sort of summarise this for you is you have gone for value before profit. And ultimately it’s a it’s a longer route. But in today’s day and age, especially in the online world, we get bombarded by these things, clicking up and do this and do that. And most people go, Well, just leave me alone. I just want an easy life. I just want my Starbucks. I want my phone, and I just wanted to just be not bothered. But by going for the value, you kind of ease around but don’t you and ultimately, we’re all in sales. There’s no getting away from it. I’m in sales yours you’re in sales, but it’s the way you do it, isn’t it? That’s the important You can’t scream. I’m brilliant. Come to me. And you say that on Facebook all the time, which I don’t go on Facebook very much now because it’s the old, my life is so bloody amazing. But if you work with me and pay me 12 million pounds a month, then yours will be amazing too. And it just doesn’t work like that doesn’t Nicole?
Nicole Holland [8:17]
Not for me and clearly not for you. And I think the thing that
excuse me, you really
kind of was a jolt to the head was recognising that there are lots of other people like us, you know, before I used to think I had to fit into this model of that’s the norm and that’s expected and it just made me feel queasy. So I never did it and I then could consider myself a bad salesperson, because it wasn’t the right formula fit for me. And like you like I it’s I actually spend a lot less time on Facebook. It used to be my favourite, you know, social platform, but now with so many of them. those ads really being up there and it’s like, oh, I did this and you can do it’s like, I don’t care. I’m not looking for that information. And I don’t really want that to be in my face all the time. Because that’s not where my values lie. So yeah, it’s it’s definitely a longer slog to go value first, rather than dollar sign first. And, you know, sometimes people are really shocked when they’re like, Oh, you must be killing it. Like, I’m killing it in life. Like I feel very successful. I’m very happy. But financially, I mean, I’m still in debt. You know, I, I’m not there yet to that easy, breezy space. It’s coming. You know, because of all of the actually it’s funny because the the day before, you know, we’re talking now it’s like 4:40am or 450 in the morning. Yes, yesterday or the day before. I was just just just randomly felt like you know what, without the computer without any list of anybody In front of me, I thought, let me see if I can just brainstorm some people who might support me when I’m ready to, like, start really sharing about my new programme on a larger scale. And it was so easy for me to so it was a, you know, a piece of paper, it was a lined piece of paper. And I started writing down the paper on the left side, I made a column of names and yours is on their PS. And then I went to the right side and ended column down there. And then I flipped it over and I went to the back side, and I was able to make two columns there too, which I basically have over 120 names just off the top of my head of professionals, with audiences who have people who could be my potential clients and customers who I would feel very comfortable reaching out to and saying, Hey, you know, I want to do a little mini launch, would you would you support that? And that’s something that was really kind of eye opening to me. It was like, that’s the kind of power you get. When you’re not trying to force it. You’re not trying to push yourself upon other people, but you’re just there in service truly, to where then when the time comes that you’re like, I would really like some support. You just have so many people happily willing to to support you.
David Ralph [11:24]
Oh, I love this. I love this. It’s the long route. It’s the route that works. You know, it’s got three little pigs remember the three little pigs story when the big bad wolf rush to the first one and the pig was just sitting around smoking weed and drinking and stuff. And he just bashed one up in the air of straw and he blew it down and then the next one, what was it two weeks. But the last one, he put the effort in and he did the foundation’s and he probably had a survey report and he got structural engineers to come in and help him and that’s what it is about a business. It’s the three little pigs Yes, you can run along and throw up a website made of straw but It’s gonna blow away when the next algorism rhythm changes or whatever, you build it properly and then you can invite people into your home and they will be delighted to come that is what I think Nicole. I think that is going to be my whole branding from now on. I am going to be the three little pigs because I think that is perfect and if you don’t mean that’s perfect Nicole, I will disagree with you but I will accept your opinion as well.
Unknown Speaker [12:24]
I think it’s perfect. I really like it.
David Ralph [12:27]
Yeah, I’ll have to as well. So when we look at you then because the thing that really did surprise me was the prison guard. You’re not very prison guardi I you know, I’ve seen Prison Break I’ve seen all these things my wife watches all of them. You’re too nice. You’re too nice. Did you Did you have a rough side do you did you slap people around with a bit of pipe and stuff but what did you do?
Nicole Holland [12:50]
No and that was really a tough that was difficult because I I went in you know when I when I got into The air I actually got into youth justice. And I got in as a coach coming from a space of rehabilitation and truly believing that that is possible. And I know it to be true, regardless of what anybody might say because I witnessed it. And I do believe that given the correct resources and the correct environment and behavioural modification kind of stuff we can rehabilitate us. I truly believe that. Now when it comes to adults, I don’t have such you know, Rosy rosy glasses me personally, but I got into working with troubled youth, which led me into the field of youth justice and I did that for quite some time. And I wound up just like through lots of twists and turns. I wound up in a facility for you In Ontario, I moved here for it. And it was not what I knew to be right. It was a brand new facility that they said we’re implementing best practices that were, you know, being used in the states and all this rehabilitative stuff. And I went and it was nothing. It was all propaganda. It was nothing as they were saying, as an extremely dangerous place. And it was a place where boys would go in with, you know, little petty crimes and be housed with, you know, rapists and murderers and just soulless young people. We also had young people staying in there too, like they were 23 years old. He rooming with like 13 and 14 year old boys and it was just extremely difficult for me to be in that environment. We also had a lot of really angry nasty people working there. Who really got off on putting others down. Now again, where I came from. It was positive peer culture model and the staff was there. With the mindset of, we’re there to affect change in a good way. Our goal was to not have these boys go back to crime and we actually, the facility that I worked at, they actually had a warranty programme, where if there was recidivism within a certain period of time, they could actually come back to the programme and redo it at no cost to the state. So there were a lot of really cool things it was all it was very positive, positive, positive positive. And so then I came to this youth facility that was all negative, negative negative point in time came where there was an opportunity to transfer to the adult system and I had a long talk with my cousin and with myself and I was just so miserable in that youth system because I thought this is hurtful it it. I don’t fit. They don’t like me there anyhow, like that. The staff and, and I don’t enjoy going in and then to go in and be in such a vibe, it was a very violent place very, very violent. And to see these things and not see the potential to solve the problems or fix the situation or, or support people in being productive members of society, I thought I can’t do this anymore. And so I put in for a transfer to adults, I thought, well, at least then I can go in, I can do my job. I can do it with integrity clock out, go home sleep, well.
David Ralph [16:36]
I’m gonna slow you down. Now I’m gonna slow you down because I think we’ve got a view of what it was all like now, mentally at that stage is fundamental to where you are now. I think at that stage, you could have quite easily have gone. This is what I do. This is what life is. Life is supposed to be a little bit crappy. I will put up with it. How give.
Nicole Holland [16:58]
Fundamentally don’t believe that and I’ll talk couldn’t do it. And in fact, it was there when I was at that youth facility that I officially started my business that I created a name I created branding. I thought, Oh, I’m going to start doing I used to do Youth and Family coaching, right? So I’m going to do all this. I bought all kinds of swag and branding stuff. And I made brochures and all the stuff that you do, you know, website and but I was miserable. So how could I be of service to somebody else when I was in that space?
David Ralph [17:29]
Yeah, no, that’s not that this is what I’m saying. This is what I’m saying. Nicole, you might be a podcaster. But you jumped in and I’m in control here. I’m in control. This is my show. So you could have quite easily been seduced by this. As I say life is crap. Life is rubbish. But you you remained as kind of an island of positivity. Now, one of the key things that we see time and time again and why it’s so important is or group masterminds and coaching and sort of just surrounding yourself with the right people. How did you do that? How did you remain positive in your mind when it would have been quite easy to go out? You know? Yeah, you’re right, you’re right and start living the life that everybody else was living
Nicole Holland [18:11]
well, that that was the thing is I didn’t surround myself with people I didn’t know anybody other than those people. Right. I moved there for the job. I had some you know, I joined some meetups and I through Yelp met people but I didn’t really connect especially when you’re going through something where you’re seeing things happening every day that people wouldn’t believe unless it was on TV you know, as a as a one of those fiction stories and then it’s, it’s just fiction, right? Like the things I was seeing really were hurting my soul and I wasn’t doing well at all with it. And I just became very reclusive and just always looking for what can I do to get out and so when the opportunity came to go to adult I didn’t Really want to go to adults, I didn’t believe in adult corrections. I wasn’t inspired by it. But it was my cousin who’s actually a correctional officer in the States, who said, Look, it’s not the same as the juvenile system, you’re gonna go, you’re gonna put on your uniform, you’re gonna go to work, you know, do your job, and you’re going to go home and you’re not going to get all emotionally twisted up because of what’s going on around you. And that made a lot of sense. And so that’s why I wound up transferring. But it didn’t work out like that. I mean, I got transferred, originally to a place that was 90 miles or 130 kilometres away. And so I don’t I have no interest in doing driving. I bought a house close to there. The day after I closed on the house, I got a memo saying, oh, you’re actually getting transferred right down the road. Which was like, like 10 kilometres from where I had been living and 130 kilometres from where I bought my new house. And I was like, well, there’s this must be an error, you know? And they were like, nope, no error. And then they basically told me I either show up, or I’m a wall. And I’m like, I just bought this house. Hey, like, uh, so it was a very, very difficult situation. I always say, you know, things had to get so bad before I would actually move on. And this is one of those stepping stones this these dots that was like, really, really difficult to bounce back from. I did wind up going to the job that they transferred me to. That was 130 miles from Earth 130 kilometres from the new house, right down the street from the old condo. And and the job was good. Surprisingly, it was good. Just like my cousin said I could go eat It was clean. The people who worked there weren’t any kind of warm, fuzzy, you know, friendly. It wasn’t. It wasn’t fun, but it wasn’t bad. It was easy to navigate. And it was big. And I felt like I was able to do my job in integrity. And from there though, I was it was killing me because I was working, you know, 12 hour days driving. I had to leave the house at least two hours before starting because I couldn’t get caught in traffic right to get there for muster. And I would come home after I mean, I was hallucinating driving down the road sometimes. I was always wondering, are those wild turkeys actually on the side of the road? Or is that just my imagination right now? Because I was just so sleep deprived and energy. I’ve got
David Ralph [21:53]
to slow down here. I’ve got to slow down so do you actually have wild turkeys? Cuz to me? Oh, okay. Otherwise, I would have been whacked out of my brains on drugs if I saw a wild turkey anywhere near me,
Unknown Speaker [22:05]
Nicole Holland [22:06]
Yeah. And it was just I’m not sure. Like if they I mean, it was a fairly new device. I just remember driving down this one road and I would always see wild turkeys. And I’m like, What? And I look back and I it was just trippy.
David Ralph [22:17]
So do you think you have to really get to the bottom point, although you look back on it now, and it probably wasn’t the bottom point you think to yourself? Yeah, I could have gone a bit further down than that. Because I definitely went further down. Yeah, cuz I’m like, Yeah, I think you’ve got to go low, low, low, really, because it’s the only way to sort of break up and I had a manager who came into my life. You’ve heard this story many, many times. But it was the lowest it was the lowest I was so unhappy. But I look back on it now. And I think it was just a scratch on the surface of unhappiness compared to other people really. But my life had been so bouncy and happy, but 25 years but somebody came along and sort of shook up the status quo. It sort of shakes you out, but I think it’s a good thing, don’t you? I think people need to have a dark
Nicole Holland [23:06]
yes you I mean, I was so sick I wound up I got diagnosed with shingles which now it’s a question was it really shingles? Who knows? But I was so so ill and I was in so much pain I was exhausted. And finally, I was able to use that diagnosis to push them to get me to the facility they originally had given me orders for, that I bought the house at. And so I was moved down to the new place, which a blessing and a curse. No, I didn’t have to drive, you know, the one and a half, two hours each day each way. But it was absolute hell. So I went from a facility that was well run clean and organised and you could go in and do your job, feel safe to a place That was the wild wild west, it was a total shit show. It was extremely dangerous way worse than the youth facility. And like, horrific things happening and and that was just, I mean that that once I got there that was the beginning of the end and over the course of just over a year, I just felt I lost myself so much and I was having to tolerate being aware of and witness to things that I couldn’t. I couldn’t bear. And I got very, very, very sick. And so yeah, finally it was it was so bad. And you know, anybody who’s followed me is have heard me talk about the worst night of my life on a shift where I promised myself. I wouldn’t I wouldn’t be there for another year. On that was New Year’s Eve 20 years. 13 going into 14. And, you know, we have short term memory loss, I guess. And we continue tolerating things that we promised ourselves, we won’t. And all of a sudden, a year went by and the schedule came out for New Year’s Eve, 2014 and 215. And I was like I was I was booked for that overnight shift again. And it just triggered that memory to say, wait a minute, what do I do now? I made this promise to myself. I committed to myself, I would not spend another New Year’s Day in this place. And I have let a whole year go by and I don’t have a way out. What am I going to do? And with that, I quit. I said to myself, I don’t even I don’t even care if I flip burgers at McDonald’s. I cannot continue doing this and I made that promise to myself and that was what got me out. With no no backup, no savings. No partner no plan. I just knew I couldn’t. I couldn’t. I couldn’t. I had allowed myself to be in situations where I was being disrespected. But until that point, I still felt like I had my own self respect and I wasn’t disrespecting myself. At that point I recognised if I don’t do something about this as I committed to myself just to myself, nobody else to hold me accountable. Then I was disrespecting myself and I had owned that I was choosing that life.
David Ralph [26:33]
Well, that’s probably some words now and we’re going to take you to a much more positive state of affairs doing what you’re doing now. Wait, we don’t want tears. We don’t want tears on this show is Rocky,
Unknown Speaker [26:43]
you, me or nobody is gonna hit as hard as life. But ain’t about how hard you hit. It’s about how hard you can get hit. And keep moving forward. How much you can take it keep moving
Unknown Speaker [26:54]
forward. That’s how weird it is done.
David Ralph [26:59]
Now wait, wait get to that point, we get to that point. And we think things have got to change. But what fascinates me is what you said right at the very beginning of the show that building connections providing value to people, it was what you always did. So why has it taken you? Not a long time, but I can see now it’s like the second version of your online business is really hitting the ground running now, where ultimately it’s playing to the strengths that you’ve always had? Is that a key thing? Did you have to look back at yourself and think, what can I do naturally? Well, is that where businesses really start to apply?
Nicole Holland [27:35]
For me, I think it was because I was coming out of something or I was I had lost myself so much, that I came out in this desperate space of somebody show me the way somebody give me the answers, and I was looking externally for them. And that did not go well. And so from that, one day, I was like, whoa, wait a minute. Hold up. What do I believe in? What do I tell people they have? The answer is it’s just about bringing them out. If I’m not finding the coaches and supports that feel that same way and are helping me see my brilliance, then I need to get rid of everybody and go within and find a way to take care of that and bring that out. And so that’s what I did. And I think more than anything, I mean, there was no real plan. My focus was, how can I fill a void that I believe is there? How can I be the person that I wish I would have had available? When I quit my job and when I needed direction? And how can I stay in integrity to myself, and just have fun? And the more I practice that the easier it became the better I got at it. Yeah, I think to just going back to my roots, if you will, I think we all come in with some God given abilities and gifts and I was very much That connector as a young child, but I had forgotten that. So I think when I just allowed myself to naturally be me, that was just something that surfaced.
David Ralph [29:10]
I think this is absolute gold. And it really does tie up 700 plus shows of Join Up Dots, the things that we could do as a kid is the key thing. You know, I look at myself now, and I can go back in time and look at the little me. And the little me was just the same as I am now. I lost myself in my 20s and my 30s I certainly lost myself until the 40s came along, and I started to reconnect. And I realised actually that we’re on this planet with strengths skills, natural stuff. Some people can learn really fast. Some people can sing really well, some people can connect very well. We’ve all got these kind of natural stuff. But the problem with this is, we kind of think it’s too easy. We think he can’t do that. You know, it’s too fun. Now I’ve flipped it on its head where I now think myself. Now actually, the more fun you have, the better the quality of work is, the more fun you have, the bigger your audience will be your bigger your tribe, because people are inspired by people looking like they’re having a good time, as long as it’s true. And as long as it’s honest. And that is what I hate about Facebook, you go over to Facebook and you know, bloody well, but it’s not all true. Because if you’re in the online environment, there’s enough clues. Now what I hate is the people that are looking to take that first step into a new venture, but they connect with these people who, you know, they’re making their money by making the money if you know i mean they’re they’re actually showing people how to do stuff, even though they’re only doing that stuff themselves. There’s got to be a spread of experience. When somebody when steps forward and says no, actually, I’m an expert on that. You know, I always say in podcasting, I can step forward and I can go now I am an expert, no one is going to be able to tell me more than I know Because I’ve been doing it for three years, I’ve backed it out show after show after show after show. The quality has got better. The audio quality has got better. I know how to run a podcast, bang, but you just see people don’t unico, but they go right. I’m gonna create an online business, they slap expert all over it. And I’ve only been doing it for 30 seconds, and they literally share me advice that is two days ahead of the people that are paying for it, and it annoys me, it annoys me, Nicole, and I’m gonna I’m gonna go around and I’m gonna bring my Ralph rocket out. It’s a different type of rocket, and I’m gonna seek them out. What’s your thing?
Nicole Holland [31:36]
I totally agree. And I think that there’s, I think there’s a space and place for that. Because Yeah, you really do only need to be a little bit ahead of somebody. If you want to create change, and you want to help them definitely, but it’s the way people build themselves and it still lies in the facades that are very disheartening, I think for you probably And definitely for me, it’s funny because you mentioned podcasting, and I don’t, I don’t talk myself as an expert podcaster I just started just under a year ago at time of recording. And I mean, I’m learning every day I’m learning as I go and Excuse me. And I’m, I’m getting better and better. But I’m not out there going. I am an expert and authority. And I’m going to tell you what to do, because I know, nonetheless, yesterday, I was on an interview with a girl who’s gearing up for her launch. And she had already done it. She already had, I don’t know, 1617 interviews in the can and with some fairly, you know, higher profile people and I said, you know, when are you launching? Oh, well, probably the end of March or so. And I’m like, why? And she told me basically, that I mean, we I asked a few questions, obviously. But we got, it got down to a point where she was getting advice from somebody. And they told her that she needed to have, you know, X number in the can and that she needed to know this is for a weekly show, launch with 10 podcasts. Don’t launch until you have 10 podcasts are really I’m like, What the? No. Why would you do that? The point is you want to have people consume it. You don’t want to give them 10 hours and contact all of your friends and family and burn that and be like, Hey, I love your podcast, go consume this and tell your friends like alright, they might give you a download, but they’re not going to sit and listen to 10 hours worth of you talking.
David Ralph [33:42]
Even my wife doesn’t listen to 10 hours of me talking and so right yeah, just went with it.
Nicole Holland [33:48]
And like think about and again, I always go back to relationships. I’m thinking think about the consumer think about the listener. What do they want? Would you want to be given like 10 out that’s a to do People are busy. You need to give them enough that they’re excited and they want more. But don’t give them so much that they’re gonna tune out and put it on the on the shelf and not open it right. And so we had this really great conversation and afterwards I saw she posted on Facebook, that she is excited. She’s going to be launching in like two weeks now. So because she has everything she needs, it’s just that fear sometimes I think, and that fear of not knowing what you don’t know, and allowing other people’s opinions to dictate how you go forward, even if they aren’t the best person to be dictating it, because they might be two steps ahead and have an opinion. You trust them right.
David Ralph [34:48]
I’ve got my new shoes, the tech writer podcaster you can go over and listen to Neil show, and he is a UK podcast and we’ve connected we’ve got similar family background. We got similar interests and he’s a great man. I never met him personally. And in certain regards, I am ahead of the curve of it of him because I’ve just released more shows I’ve got a bigger platform. But what he’s doing, he’s doing fantastically well. And I’ve really sort of connected with him where I’m not looking for the A listers, I’m looking for the person who’s hustling, but hustling on point, they’ve got the 8020 they’re doing the right things at the right time. And when I listened to Neil, and I speak to him on Facebook, he’s doing that, you know, he knows he’s being and he’s working within that that area. And I find that a lot of people that I look at, they’re just shooting out randomly all over the place. And it dilutes the message. People don’t understand what they’re bringing to the table. And you really have to be clear and defined, don’t you? It’s almost the five second rule. Somebody has to come across to you. It’s not yours interviews that convert, you’re gonna know that it’s over like a public interview or going into a job interview, but you know that it’s going to be an interview that works for you. But the imagery is all very clear. It’s very precise. niching down niching down like you’ve done and Neil’s done is the right way to build a business. But I just see that the the gurus out there now, and it comes from Pat Flynn. I think Pat Flynn, I love Pat Flynn, two bits. I love what he’s doing. I love his honesty, but I still hear him from back in the day saying be everywhere, you know, be everywhere. And I don’t think that’s right. And he more I think you’ve got to find maybe two or three real key areas that you’ve got to focus in on and build your brand around that. What do you think, Nicole? I’m getting a bit ranty today, you bought out me because you were grouchy?
Nicole Holland [36:45]
I totally agree. And I think that there was a time not too far back that you really if you wanted to go into online marketing or business you had to be everywhere but now Every one is online pretty much so you don’t need to be everywhere you can’t be everywhere. Things are moving so fast that if you’re trying to be everywhere by the time you figure it out, people are gonna be on to the next thing. So yeah just find your niche find your way find your path you’re seeing that you can do really well and go deep with that.
David Ralph [37:23]
You’ve gone deep now what I love about you is that you started as I say on an online business didn’t quite work but then you found the thing. And once you found the thing as we were discussing when I was a guest on your show, you kind of went oh, this is sexy. This really excites me. Don’t get drink down me because I will never shut up for four hours. It’s it This is my thing. It’s it’s in you, isn’t it and you can see all your branding, everything has sort of come together really quickly because you are hugely excited is it? Is it good to wake up excited?
Nicole Holland [37:55]
Oh my gosh is the best to wake up excited. I have to say though the branding has been with me since So when I kind of shut it down, and I was like, wait, I’m not listening to anybody else, I’m going to go within and figure this out. I wanted to be a connector, I want to be a resource want to be that person that I was looking for? So the branding, I mean, obviously has evolved, you know, as I’ve become more mature in my business. But no, I mean, the branding was pretty easy. It’s and with all the iterations, you know, I keep learning and things are getting easier and I’m getting more skilled at building a website and you know, these things are coming together. more simply, and, and perfectly, I would say, it was like all of those other iterations. Were just helping me get here and there were just learning lessons along the way. But yeah, now that I’m here, it’s man, it feels so good feels and there’s still a lot of residual stuff I’m dealing with like right now as we’re recording is an insane time for me, because I’m basically starting a brand new business when I already have a business. That’s kind of at that point where it’s picking up momentum, right? Because a lot of times we’re going up that hill, we’re going up that hill, and we’ve got to pay the dues for a while. And then all of a sudden, it’s like, bam, I hit that stride, and I’m getting up there, I’m getting onto the, you know, to the, to the peak, and then it’s going to be an easy way down, right? And I’m kind of at that coming upon that plateau with everything I’ve been working on. And now I’m trying to figure out how do I manage it all so that I don’t give up what I’ve already created that I do love, but that it’s not controlling the majority of my time so that I can put my energy and effort into something that I’m really excited about and is way more aligned. It’s just a balancing act. So right now it’s like still whoa what’s happening, but I’m definitely enjoying the ride, definitely enjoying it.
David Ralph [39:52]
Now, you won’t know this, but in my group coaching dream starters Academy coaching group, I post videos about how I’m feeling and different things in there. And last year I was I was just, ah, it was like I had too much on my plate so much. And so what I decided to do just before Christmas was close up everything for the business, I just closed it, it was all scheduled Join Up Dots was still operating. But I just closed down the systems and walked away from it for about two or three weeks didn’t do anything at all. And during that two or three weeks, I started to see what I should be doing. And I’ve just come back and I’ve cleared but bags, and this year it’s such a different movie. It really is. I’m now sort of enjoying it. I like the process of creating where I did get to a point where it was just Oh, got to another one. Oh god do another one. It was just like boring. You do have to be very aware of your own energy levels. Because after a while too much excitement is bad for you because it just becomes normal after a while and you start to have that kind of bouncy Tigger, feeling where you’re just all over the shop. You’re just trying to do this. You’re trying Do that somebody says, Be a guest on the podcast. Yeah, I come across a bear in the cupboard. So now I don’t do anything other than create Join Up Dots, Bv or 100% for my coaching people and run my training course podcasters mastery, I don’t do anything at all. And can I tell you, Nicole, this is sexy time, this a sexy time between you and me and nobody else listen to the show. I am now absolutely for the first time in my life, I’m totally debt free. I don’t own a single penny to a mortgage to the sofas that you know what sort of debts you accrue over a period of time. And I realised now about a passive income business that I created which you can go over to Join Up Dots and you can find it which is now I’ve started linking it to it because people should be proud of this is a 100% earner I built it eight years ago. I’ve just left it and now it is paying every bill that I need in the month. So all I have to do is dis create and and you know enjoy my And it’s a weight off, it’s a weight off. And I’ve suddenly realised that things are becoming stronger and more focus because I’m not looking for the money anymore. I am providing the value first. And I think that is, I’m in an enviable position. And that’s the first time I’ve ever shared it on the show. As far as I’m aware, I don’t remember ever saying that to be absolutely 100% debt free, so that you can just focus on doing the do and not looking for the sale.
Nicole Holland [42:25]
Unknown Speaker [42:27]
Unknown Speaker [42:29]
David Ralph [42:30]
Say the word Sexy, sexy. Up, do you see I’m gonna have that a played around my house on one of those, those Amazon little things that you show and he does things to you. It’s just gonna I’m gonna be walking into the toilet. It’s gonna go sexy. I’m gonna be walking in and it’s gonna be your voice. You’re gonna be everywhere. So you’re everywhere. You’re the best. You’re not a sexy version of Pat Flynn. Yeah, I don’t know how that came about. But what I’m gonna do now I’m gonna play some words that are equally sexy. And these are words I play every single day. And I’m going to play him again. This is the third time today that I’ve listened to him. Let’s hear him again, Steve Jobs.
Steve Jobs [43:06]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [43:41]
Do you need all the dots? Or could you skip a lot of them? We’ve experienced now do you look back and think actually, I could have started this a lot earlier. But do you need them or do you need them all that leads you to the right place?
Unknown Speaker [43:54]
Nicole Holland [43:56]
I think yeah, I mean, I try not to be in the Could have would have should have mindset because and when I’m going through something, even if it’s adversity, I try and do it with as much peace and grace as I can. recognising that I mean, it’s my belief that, you know, the universe delivers everything for you, never against you. I don’t I’m not a victim, I am a creator, and I’m a co creator. And so when I take on things in front of me, you know, even those horrible things like being at the job that was killing, it had to get that bad in order for me to see that there was another opportunity. And there’s always a dot along the way, and I may not be able to see it at the time. But in hindsight, for sure,
David Ralph [44:47]
what would be your big dot when you look back on everything? What would be the moment where you go, this is it. This is it. I’m on my way. I am Nicole Holland.
Nicole Holland [44:56]
Hey, I mean, owning who I am Probably I mean at this iteration of my life probably a year and a half ago when I decided to to do the business building Rockstar brand but I don’t know that there’s been any big dots i mean i i think life has all been for me at least a series of pivots and turns and so very you know small dots but but significant but nothing that actually stands out bigger than anything else to be completely honest.
David Ralph [45:34]
Was it not meeting a sexy UK podcasts for the first time wasn’t was it not Nicko? I’m not gonna give any names Well,
Nicole Holland [45:40]
well, David, maybe it’s going to be but we haven’t met in person yet. So you
David Ralph [45:45]
know, I haven’t met anyone in person I I have never I have no idea. I met one person that I went up to London and met for a couple of beers, but I’ve been doing this for three and a half years. I’ve never met a single person in real life.
Nicole Holland [45:58]
You don’t go to like pod Community festival
David Ralph [46:02]
thingies? No, not really. It’s just gonna be full of people going. Have you seen the size of my microphone? And I think to myself? Do I need that for three days? Really?
Nicole Holland [46:13]
I can assure you it’s not there are a lot of fun. Although there are geeks.
David Ralph [46:18]
Yeah, but that’s the purpose. I’ve only got a small microphone. You see, that’s the problem. I need to I need to bring, bring something big and weighty with me to impress the world. And I don’t think I’ve got it. I don’t think I’ve got it in my life anymore. You’re so funny. Let’s take you on a journey that we’ve been building up to for the whole show. And we’ve been building up to your whole life. Basically, this is the part that we call this sermon on the mic when we send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young Nicole, what age would you choose and what advice would you give? Well, we’re gonna find out because I’m gonna play the theme. And when it fades, you’re up. This is the Sermon on the mic.
We go with the best bit of the show, sir man, my man.
Nicole Holland [47:19]
So 13 year old Nicole, here’s what I want you to know. You are perfect. And you do not have to worry about what anybody tells you that needs to be better. No, you don’t have to worry about your braces or your hair, that people don’t think it’s cool or you’re close and you definitely don’t have to worry about what people tell you you should do. Because the truth is you’ve been following your inner guidance since day one, and people will try and shut that down. And if you let them it’s going to be a difficult and and long haul, but the more you can close out that noise and just be yourself and not worry about pleasing other people and fitting into their expectations. The further you’re going to be along your path and life is going to be so much more fun. So whatever you do, don’t change stay the same and just allow yourself to be brilliant and beautiful, just as
David Ralph [48:20]
you are. Nicole was the number one best way our audience can connect with you.
Nicole Holland [48:25]
Yeah, so they can go to interviews that convert.com forward slash dots. And there is a gift there if they’re interested in podcasts guesting, which is my specialty. But even if they’re not, if they go to interviews that convert.com forward slash dots and scroll to the bottom, you’ll find all of my social media there and email. So I’d love for your audience. Anybody who has been inspired or wants to reach out, definitely contact me
David Ralph [48:58]
that way. Absolutely. And we will have all the links on the show notes. Because thank you so much for spending time with us today, joining up those dots and please come back again when you have more dots to join up because I do believe that by joining up the dots and connecting our paths, it’s the best way to build our futures. Nicole Holland Thank you so much.
Nicole Holland [49:16]
Thank you, David.
David Ralph [49:20]
Nicole Holland Nicole Holland. I love Nicole Holland. I do. I will squeezy hug Nicole Holland because I just know, I know that she’s doing it the right way. You know, I know her well enough. And I know what she’s doing and what she’s bringing to the table and there’s no, there’s no hard sell. It’s just the value and that’s what is important. And hopefully you’ve got that in the message. But if you think that we’re in sales, Yes, we are. Everybody’s selling you go out for a date with somebody. You’ve got to sell yourself to get them to go out with you. It’s all sales, but there’s a right way of doing it and there’s a wrong way and you don’t shout shout shout bye bye bye bye you build it up slowly. Value Value value value. I think Gary Vaynerchuk said what was it Jab, Jab, Jab hook or something like that, which is absolutely right. You just jab, you just jab, you just jab and bang, you get them. That’s how businesses are made. That’s how I’ve done it. That’s how Nikolas done it. And if you’re listening to Join Up Dots as much as you should be, Ben, Matt, is how you should be doing it as well. Thank you so much for listening. Thank you so much for being part. And if you want to coaching if you want anything from us, just drop us an email, I always respond. may not do it instantly. But I do respond. I send you a voicemail message back because the only reason I’m here is to drive you guys on to your future. That is what Join Up Dots is about that is what I’m about. And so to bridge that gap between me and you is so important for me. Hope to hear from you. Until next time, cheers see.
David doesn’t want you to become a faded version of the brilliant self viewer wants to become so he’s put together an amazing guide for you called the eight pieces of advice. That every successful entrepreneur practices, including the two that changed his life, head over to Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.