Julie Broad Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Julie Broad
Julie Broad is our guest today, on the Steve Jobs inspired Join Up Dots free podcast interview.
She is a lady spinning many different plates at one time.
And I guess that is when a entrepreneur really comes into their own and this guest does it better than most with the ability to both diversify in the subjects that they are passionate about.
She is an Amazon #1 Best Selling Author and International Book Award winner, recipient of the Top 20 under 40 award for Vancouver Island, a successful entrepreneur, recognized real estate investor and a popular speaker and workshop trainer.
She’s been speaking on stages large and small across Canada since 2009, sharing her simple and strategic systems for having more impact & influence in your life and business.
How The Dots Joined Up For Julie
She’s appeared as a guest on numerous news programs including CTV, Global TV, DayTime Ottawa and CFax 1070 and featured in publications such as Yahoo!Canada, Entrepreneur.com, Ottawa Citizen, Toronto Sun and The Vancouver Province.
She is also a regular contributing writer for Canadian Real Estate Wealth’s Magazine.
But once gain as we have seen recently on Join Up Dots, where she really comes into her own is by having the ability to tell stories that converts information into sales.
She’s an expert on helping people who aren’t naturally born to sell, get results, make an impact and ultimately make more money (for their company and for themselves!).
Sharing proven techniques for better communication, productivity and persuasion, she always leaves people inspired, excited and with clear steps to take action immediately.
So out of all the things that fill her time what would be the one that she feels really pulls it all together and become her personal brand?
And I suppose the big question as we have her on the show, is what does she find is the number one thing that holds people back from finding similar success?
Well lets find out as we bring onto the show to start joining up dots with the one and only Julie Broad
Show Highlights
During the show we discussed such weighty topics with Julie Broad such as:
How she discovered that people do not want perfection from coaches and speakers, but they do want people that they can relate to on a personal level.
Why she made the bold decision to leave the job that she had worked so hard to create, due to discovering that it wasn’t the money that she really wanted in her life
How she started creating her new business and the steps she has taken to bring it to the world, (and the people who need it most)
and lastly….
Why selling doesn’t need to be hard, and in fact working on the basis of “Not fit” can sometimes encourage results like never before.
How To Connect With Julie Broad
Return To The Top Of Julie Broad
If you enjoyed this episode with Julie Broad why not check out other inspirational chat with Brittany Becher, Roz Savage Alissa Daire Nelson and the amazing Jason Lewis
You can also check our extensive podcast archive by clicking here – enjoy
Full Transcription Of Julie Broad Interview
Intro [0:00]
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [0:24]
Yes. Hello, Matt. Good morning, everybody. And thank you for being here. Thank you for tuning in love saying that it makes me sound like a DJ, but you don’t tune into you just press a few buttons. And here I am in your ears. Do you know the other day I was a guest on somebody else’s show. And they said to me, David, you’re the weirdest podcaster I’ve ever heard. And I’ve kind of took that as a compliment. I don’t know if I should. But I thought to myself, maybe it means I’m doing my own thing. I’m doing it in a way that can’t be replicated. And today’s guest is the lady audience kind of doing her own thing as well. She’s not weird. She’s just lovely. I have to say that. But she is certainly somebody that is an entrepreneur that’s really comes into their own because she’s got the ability to be both specific and diversify on the subjects that they she’s passionate about. She’s an Amazon number one best selling author and international Book Award winner recipient of the top 20 under 40 Award for Vancouver Island, a successful entrepreneur recognised real estate investor and a popular speaker and workshop trainer. She’s been speaking on stages large and small across Canada since 2009, sharing her simple and strategic systems for having more impact and influence in your life and business. Now she’s appeared as a guest on numerous news programmes including CTV global TV, daytime, Ottawa, and see facts 1070 I don’t know that exists, and featured in publications such as Yahoo, Canada, entrepreneur.com, Ottawa Citizen, Toronto, sun and many more. But once again, as we’ve seen recently on Join Up Dots, where she really comes into her own is by having the ability to tell stories that convert information into sales. She’s an expert on helping people who are naturally born to sell, get results, make an impact, and ultimately make more money for their company and for themselves, sharing proven techniques for better communication, productivity and persuasion. She always leaves people inspired, excited, and we’re clear steps to take action immediately. So out of all the things that have been her time will be the one that she builds really pulls it all together, and becomes her personal brand. And I suppose the big question, as we have on the show is what does she find is the number one thing that holds people back from finding similar success? Well, let’s find out as we bring onto the show to start joining up dots with the one and only Juile Broad. Good morning, Julie Broad. How are you?
Julie Broad [2:38]
Good morning. I’m so excited to be here.
David Ralph [2:41]
I’m excited to have you and I’m gonna. I’m here with Julie Mr. weird because this guy said to me, you’re weird, weird. And I kind of I was excited by that weirdness. Is that a good thing?
Julie Broad [2:52]
Yes, I, you know, when you said I’m not weird, I thought you know, actually, there’s not a lot of people who are like me, and that that’s how you define weird that I’m weird dude. And I like it,
David Ralph [3:01]
we should have the weird club, because he does come down to the thing I posted on Facebook today, my change, you know, you can have the ability to have a picture at the top behind you behind your face, and whatever it’s called. And it’s basically be yourself, it’s easier than being somebody else. And pretty much that is, but you don’t find it do you don’t find that across the world that people really buy into the fact that actually just being yourself takes a lot less energy then trying to be somebody that you know,
Julie Broad [3:29]
but it’s hard. I mean, think about it, when we start in school, you know, as little kids, they start to teach you how to fit in how to be like everybody else. And even when you go, you go to work. I mean, you know, most companies have kind of an accepted dress code and things like that, like, everything around us really teaches us how to be like everyone else. So if you decide to do your own thing and not follow that, it’s it’s hard. It’s not as easy as you want to say be you. But, you know, it’s it does take a little bit of work. And also take self awareness so that you can kind of look around and go, Oh, I actually don’t need to do that. I don’t need to dress like that. It’s just because that’s, you know, I, I’ve been taught that that’s how everybody else is doing it. But there’s another way. It’s not It’s not easy, but it’s way more fun when you do it that way.
David Ralph [4:17]
Ease is fun, but I always used to find that I didn’t know why I wanted to do things my own way because when I was a kid at school, everybody wore black. So I was the only one who wore grey. And I used to get into trouble for it. But I insisted, and then I went to work. And when you was working in a bank in London, you had to wear a uniform. I never wore the uniform once in 20 years. I had it on the peg, I just wouldn’t do it. And people were saying I’ll just wear it. It’s only like a suit anyway, and I go No, it’s not my suit, it’s bear suit. I’m not going to wear them out. I’m gonna over deliver with my professionalism and selling power and then they won’t focus on the suit anyway. And more often than not that kind of happened. I kind of over delivered with results. got away with murder. But it is weird, isn’t it? how some people just naturally go for it? But I don’t know why they’re just kind of forced to take that path?
Julie Broad [5:09]
Well, you know, good for you for for taking your own path because I know for me for years, I was worried that people wouldn’t like me. If I did it, you know, if I didn’t do what everybody wanted me to do. So, you know, I steered off on a path that wasn’t my own for many years because of that. So, so good for you for no stick, say, No, I’m not going to do this, I’m going to be me. Because it is, it’s hard to do that, especially, you know, when you are someone who wants to be liked and accepted by other people, which most of us do. It’s, you know, it’s so much easier for us to kind of go, Okay, I’ll just I, you know, I really like neon colours, that was my thing as a kid, but they, they made fun of me. And so I eventually stopped wearing them. Because, you know, I wanted people like me and to be nice to me, and and I couldn’t take the pressure for a while.
David Ralph [5:52]
So how does that sort of play once you go into environments, because you’re going into environments when you’re standing up on stage? And you’re there for an hour, two hours, 20 minutes or whatever? And how do you bridge that desire for the audience to like you, and actually not caring if the audience like you or not?
Julie Broad [6:12]
Oh, good question. So kind of to two things that have happened for me. One is that I had some great advice from someone who if you haven’t had him on your show, you really should named Philip mckernon. But he gave me some advice one day as I came offstage and, and I said, Oh, I was so nervous. And he said, You know, he said, he said, I get nervous, too. But he said, Just focus on that one person in the audience that you can help with your message, you know, stop, stop not worrying about yourself, worry about that one person, not even worrying about everybody liking you, just that one person that really needs to hear what you have to say today. And that took the pressure off. And it just really, really helped me ease into it. And think about the fact that you’re never going to get everybody to like you. So let’s just focus on that one person you can help. And the other thing that happened for me was after I was given a talk one day, is one of those talks I, I was in the middle of a sentence and then just lost it, you know how you can’t Yeah, right, your brain just shuts off and you There’s nothing there. And you just forget, you just totally forget what you were gonna say. And that happened. And you know, I kind of hung out for a few few minutes or felt like minutes was probably just seconds. And then just said, Well, I’m not sure where I was going with that. And I kept going on something else. A woman came up to me after that talk. And she said, she said, You are a brilliant speaker, she says really great. But I have to tell you, I didn’t really think I liked you. You know, I thought you were just too perfect, until you lost your train of thought. And then I went, Oh, my goodness, she’s a human. Really, I yeah. And she said, I really relaxed and enjoyed the rest of your talk after that, and I just had to meet you. And after that, I realised people don’t want you to be perfect. They don’t want you to be this, this thing that they can’t achieve, you know, you’re human, just like the rest of them. So that just let me relax so much more and be myself. And if I flub up up, oh, my baby kept me up all night. Sorry, I do. I’m not thinking as good as I usually do. And then carry on and pick up where I left off.
David Ralph [8:06]
That comes with competence, doesn’t it that comes with that ability to understand, as you say, but we’ve all got backstories we’ve all got, we all get out and we put our trousers on the same way. We all have breakfast, we go out. And if you look Uber professional, it doesn’t mean that you are behind the scene. You know, I tell you a story. I used to have a boss. And if anybody’s listening to this for my old office, you’ll know who I’m talking about. But he was always totally professional, totally focused, really was on his game all the time. And you never knew what you were going to get with him. Sometimes it would be he’d be totally on your side. And then the next week, he’d be totally against you. But he was pretty sort of straight. And one night, I had to go around his house because we were going on a social drive and I had to pick him up. He was all over the shop at home, his wife ruled the roost, his kids were all over the place. And he just was not in control at all. And I liked him more because of that, because I realised that actually, he was getting all these control elements in place at work. And away he was just letting it go. You know, I thought that that was a kind of kindred spirit that was two sides to the coin.
Julie Broad [9:14]
Exactly. good story.
David Ralph [9:16]
So you are somebody that is rocking and rolling. You’re doing your thing, but as you’ve already alluded to your thing didn’t naturally find you you’ve actually had to force your way into the sort of comfort zone. Why? Why didn’t you just sit where you were comfortable hidden away? Why did you feel that you had to get out there and be visible?
Julie Broad [9:37]
Oh, it there’s a lot a lot to that. But really, I think for me, it comes back to I really want to help people. And I want to have an impact. You know, it’s kind of, I think kind of like, why you do a podcast all the time and do as many episodes as you’ve done. You know there’s there’s an element of fun but you know, at the end of the day, you have messages that you want to get out there you have stories that you want. Want to share that you know, will impact other people. And, and so you’re driven to get up and do it every single day from, you know, eight in the morning till five or even later. And I think that’s really always been what I want is is to help people in whatever way I can. Now your
David Ralph [10:17]
website is have more influence.com, which I’m amazed you got actually because I would have thought that was a domain name that somebody else would have snapped out. But there it is have more influence coming in front of us. And of course, you can teach influence once you’ve actually been through it yourself. And one of the things that really struck me is that sort of testimonials on your site, and it says, This is from a guy called Jeff trap. Don’t know, Jeff, but if you’re listening, big up to you, I can’t say any more directly even Judy board is the real deal. When she’s speaking on a subject you better take notice she’s done the research and hard work. So you can do it the easier way? Has it been hard? Has it been hard to sort of get to the point where you are now? Do you look back on it and go actually Oh, no, it was all it was a breeze? Or do you go back? Oh my god, no wonder I look like I do today. It’s taken every energy out of me.
Julie Broad [11:09]
It’s still hard. I mean, it’s we’ve just moved, we just moved from Canada to Los Angeles, and I’m launching a new business. And, you know, some people say to me, why do you keep doing this to yourself? And I’m like, well, it’s a good question. But you know, anytime you do something new, it’s hard. Nobody, nobody wakes up with the skills that they you know, that they have later on in life, you have to develop them. And that’s hard. I mean, when you’re out of shape, and you want to get fit, it’s hard work to get there. But it for me, it’s always worth it. Because when you get to that point of mastery, when you get to that point of you know, helping somebody in in some way. It’s really, really fantastic. And it it’s, it’s just so powerful. So yes, it’s hard. But for me, it’s always worth it. Because nothing that I’ve ever done in life that came easy, really felt like an accomplishment really gave me that satisfaction. That the stuff that I’ve had to work hard to get, you know, gives me so just depends on I think what feels your feels you but
David Ralph [12:07]
but isn’t the hard stuff, the stuff that you shouldn’t be doing, isn’t it? They all say but when it’s just easy, when it’s like making love and you can just relax when it’s the gold. That’s the thing that you should focus in on?
Julie Broad [12:21]
Hmm, maybe not for me, because I like the challenge. I think I really, I find that the satisfaction really comes from those things that you have to work hard to get. If everything was handed to me and it felt easy all the time, I’d be bored.
David Ralph [12:37]
But you obviously like to hustle and work in environments that fit your natural talents, your skills,
Julie Broad [12:44]
that and I want to control my schedule. And it’s never been more important as it is now that I have a baby, you know, I have to be able to be there for him when he needs me. So you know, it’s kind of a, it’s a bit of a control thing is I want to control my schedule, control my environment. So that it is I’m creating my ideal day because it’s about my ideal day, not your ideal day or anyone else’s. So it’s about what I want to wake up and do first thing in the morning. And you know, when I want to work out when I want to hang out with my family, and I structure everything else around that.
David Ralph [13:16]
And can you can you really have your cake and eat it now God? Are you still saying the words, but actually, no, I’ll take take take me son just for the afternoon because I’ve got this work to do?
Julie Broad [13:29]
Well, I have I have lots of work to do as I launch a new business. And so yeah, it’s there’s, it’s not easy. And that’s kind of what I’m trying to say is it’s hard and, and I leave the house crying sometimes. Because, you know, just the other day he has, he has a really bad diaper rash. And he’s starting to teach. And he was upset and I had to go I had meetings in the afternoon. So I had to leave. And I left the house with tears in my eyes because he was in a bad state. But you know, at the end of the day, it’s it’s all about the day that I’m creating and the life that I’m creating, and I’m helping other people, and I am still there for him. But it doesn’t mean that I like skip away every time I leave him and and and you know, I’m always happy at everything I do. That’s far from the truth. It’d be the truth. If you was a bad Dad, I tell you, if, if my kids had nappy rash or diaper rashes, you say over there, I’d be skipping out, I’d go back for somebody else. That’s for somebody else. I’ve got to go and do the proper stuff, the real work, right? But it’s a difficult thing, isn’t it? But ladies, because as I say, as a man, you can kind of escape this stuff you can escape the sort of the child aspect. For example, when we have vacations when we have, um, half term when the kids schools closed down. I never really have to worry about what’s going to happen to the kids. It’s almost always my wife that has to do it. I just carry on operating exactly the same way. But with ladies, it’s different, isn’t it? I think it depends on how your household is structured. But yes, I think at the end of the day, we can’t stop you know, it’s there’s This emotional, biological connection that, you know, even if my husband was, so to speak, going to be handling those things, I would still worry about it. Whereas the other way around is, I think you’re right. And I think when I, when he knows that I’m going to take care of it, he doesn’t even give it a second thought. So yeah, I think we’re kind of hardwired where we have to do you know, biology, make sure that somebody’s gonna gonna watch over them. And I think that that is there’s there probably is some truth to that, but not being the Father, I can speak to it directly.
David Ralph [15:31]
I always say as long as they’re still alive, when you come back job done job. I can walk away from it. And I don’t care if I’ve been eating slugs and snails all afternoon if they’re still alive. And that’s my job done. It’s It’s a simple way of operating in that
Julie Broad [15:50]
it sets the bar low, but but you know, at the end of the day, that’s, that is an important thing. A
David Ralph [15:55]
low bar is always good. So let’s talk about your business again, because that’s why we’ve got you here and I can’t quite grasp it, I can’t quite grasp the angle, who is your ideal client, your avatar, who would come across to you and see it, and go, I need to work with Julie.
Julie Broad [16:15]
Well, I’ve switched. So I mean, I partly because of having the baby recently, I’m focused on working with entrepreneurs and professionals who want to write and publish a book. So my new company is is called book launchers. And I still keep I have more influence.com website, that’s still very much my website for my books and, and speaking, but I don’t really want to do much speaking right now, because I don’t want to be leaving overnight or doing any any big trouble. So yeah, so my new and I’ve been helping authors for quite some time, it’s been some, those are some of the people that kind of just found me, because I had self published my two books and people who had questions about the process, about selling their books, they were always coming to me. And, and, and I just I love books, I’m always reading, you know, I have four or five books on my phone and a hundreds of books, I had to give up lots of books when I moved down to the US just because we didn’t have room for them all. And it’s just one of those things where that that person was found me, they kept coming to me. And I realised that there was an opportunity to help them and to help make the whole process of self publishing so much easier. Because it’s such a pain. And there’s so many companies that help you with it, but help you with parts of it or I think do certain aspects not as well as the authors need. So that’s, that’s where I’m at. That’s that avatar, that’s the person that I’m really focused on helping with helping right now. And, and the people that I’m working with are really cool. I’m really getting to hear some cool stories now. Right chicken
David Ralph [17:45]
and egg time, okay, chicken and egg works across the world, wherever you are. But I see it time and time again. And funnily enough, in the last episode of Join Up Dots, this guy was saying that he waited 20 years before he decided to write his book. So he was already at the top of his game, and then put all these wisdom in to writing the book. But we’re seeing it more often than not that people now are kind of writing the book, and they haven’t done anything. They’re kind of writing it based on what they think is going to be the right way of operating event, say I’m a TEDx talker, and they kind of a book as become a kind of a stepping stone to something else, where previously it would be your life story, your experience, what do you think about what’s right, the chicken or the egg, the book or the influence?
Julie Broad [18:34]
Well, I don’t think there’s a hard and fast answer. I think that, you know, I think that if you’re sharing your story, or you’re researching and sharing other people’s story, and using it as a stepping stone, I think that that’s not a bad approach, either. sharing your expertise after the fact, you know, when you’re at the top of your game, there’s certainly benefits to everyone for that. I think it all comes down to your own goals and what you want and the message that you have and who it’s going to reach. Because I do think a lot of people throw books out there thinking it’s going to be the answer, right? This if I, if I can just write a book, I’ll become the guru of this, you know, this industry are this subject. And that’s not the truth. I mean, that’s not going to first of all, you have to sell it, which is really hard. You have to have a really good game plan before you even write the book as to who you’re writing it for, and who’s going to buy it at the end. But you know, if there’s crap in the book, it’s not going to do anything for you, at the end of the day, and I think you have to plan that out. But if you have a well researched, well thought out message, I don’t think it matters where you are in your own career, as long as it’s a powerful message that you know, is has value to the person that you’re trying to reach with that book.
David Ralph [19:45]
But it’s really a powerful message now and then we’re going to talk a bit more about what we were talking about when he is Oprah. The way
Oprah Winfrey [19:51]
through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this stuff. But what is the next right move. And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because you know, your life is bigger than that one moment, you know, you’re not defined by what somebody says, is a failure for you. Because failure is just there to point you in a different direction.
David Ralph [20:22]
Now, so many people out there will be thinking the next right move is to write a book to get sort of certified and get authority status. But when you think about what it takes to get a book out into the market, then the next part of what Oprah is saying, Oh, it’s sort of overwhelm. Coming to you, does that take the whole sequence out of their hands? Or do you know what what part of the process are you playing for taking that book idea out into the market?
Julie Broad [20:54]
We help them with, I have it kind of as five phases from the start where you’re writing it, I call it the pen to paper all the way through to the promotional phase. So we, we help authors with all of that, but we help them, they they’re writing the book still. So I’m not offering a ghost writing service or any kind of service, they’re still writing it. But we do, you know, it is overwhelming to think of all the all the steps. And so having somebody, whether it’s a company like mine, or a coach, or somebody to guide you, through the steps, will will take a lot of the overwhelm out of it. But even just the thought of Okay, I got to write this book, break it down, you know, and I think that what Oprah saying the next right step, there’s a lot of, there’s a lot of really wisdom in that. Because if you look at a book, and you’re thinking, Oh, my gosh, I’ve got to write 60,000 words, that’s really overwhelming. But if you just sit down and say, Okay, today, I’m going to write 500 words on the subject of Acts, right. So you’ve got your time, you’ve got your topic, and you’ve got a target, and you just sit down for 30 minutes, you’ll you can accomplish a lot. And if you just do that every day, or five days a week, for three months, you’ll probably get to your 60,000 words without really thinking about it as 60,000 words. And then you kind of tackle every phase like that. And we certainly support people and do as much as we possibly can for them to simplify and take the overwhelm out. But I’m a big fan of people writing their own book. There’s nothing wrong with ghost writing, but you want your voice to come through, especially because I do come from a marketing and branding background. And if you’re using this book, as a way to establish your credibility and build yourself as an expert, you have to make sure your voice and your message is what’s coming through in the pages of that book. And the best way to do it is to write it, and of course, or secondary, dictate it and then edit the heck out of it. But it is it’s a lot of work. You know, no matter how you approach it, even if you hire out everything, it’s still a lot of work, because you want it to be your message and your stories.
David Ralph [22:58]
Everything’s a lot of work, isn’t it? And that’s what kind of annoys me so much when you see, and I talk about this all the time, I’m getting very boring. I’m one of these people, Julie, I’m getting into that age now. But my stories are getting quite lengthy and boring. And they say that you can tell how older guy is getting when the distance he had to walk to school gets longer every time he says I’m, and I’m moving into that. Well, I’m now It took me six hours to get to school every morning, you don’t know how lucky you are a kid, you got to lift the scope. And yeah, but work is about incremental steps. That’s one of the sort of metaphors of Join Up Dots. It’s the steps that take you from one point to another point, but it’s the journey in the middle. Now you’re not scared of work or you’re not frightened of it at all. But has there been times when halfway through the work you force yourself? Hang on? I think I’ve gone the long journey. This This just doesn’t seem right to me.
Julie Broad [23:58]
Yeah, I mean, one of the biggest moments I had was when I was working it you know, I set out for the career, you know, I did the MBA and I got the job that I looked around and thought okay, yeah, this job will get me to six figures, you know, quickly. And I worked really, really hard, worked hard to build that company for the owner. And then I woke up and I had the six figure salary and the annual bonus. And I went, Oh, I didn’t ever want to be here. This is not where I wanted to be. And I worked massively hard to get to that point. But you know, I was I was chasing somebody else’s path and and was also really pursuing money. I really thought money was the goal. And, and intent really thought about what I actually wanted to be doing every day and kind of the impact that I wanted to have. I just thought I needed that six figure salary and everything else would figure itself out.
David Ralph [24:49]
But money is always the goal, isn’t it? You know, it doesn’t matter what you do in life. You do need money. You do need to pay bills, even on the people say the online education hearings is very cheap it is compared to brick and mortar, but you still need money to get things going on you.
Julie Broad [25:07]
You do need money, but I think there’s a danger in making money your goal, because you know you can like I found myself doing an MBA with finance as the specialty where I’m so far from a finance person, but you know, I thought I looked around and finance jobs were the ones that paid the most money. And so instead of thinking about what I would enjoy doing, I was pursuing money. And I got the money. And I can tell you, I was so far from happy that you know, it was it was kind of ridiculous what I had gone. All the things I had done to get somewhere I didn’t want to be so I think there’s I agree you need money. Absolutely. But there’s a danger in making money your goal.
David Ralph [25:45]
I want global domination Julie, that’s what I want. I want I want adulation from every corner of the world. But in terms Is that bad? Is that megalomania?
Julie Broad [25:59]
I’m gonna pass on that question.
David Ralph [26:03]
You wouldn’t think he’s megalomaniac at the moment. I’ll be totally honest with you, because no one listened to this show. But it’s very, very hot in my office. And so I started recording at seven o’clock in the morning, and I was wearing a pair of shorts. And during the day, I got a bit hot in my shorts. So I’ve slipped the shorts down and now I’m just sitting in my underwear. It’s very comfortable. But it doesn’t give the image of global domination when you see this sort of the James Bond villain stroking these cat and you can take over the world. It never pans down and you see he’s underwear. That’s that’s my that’s gone wrong. I think I suddenly realise I’ve gone wrong juvie.
Julie Broad [26:41]
Yeah, I’ve got nothing.
You’ve got nothing can.
I do? I am. I am somewhat dressed. But it’s early, you know, so I’m kind of still in my pyjamas. That’s why
David Ralph [26:52]
that’s why that’s what we do in Join Up Dots. We start I mean, it’s like speed dating, you know, it’s like, it’s like stripping go naked. I know, I want to ask you, if you played that as a different show altogether, let’s get professional. So looking back at your career, what is the bit that’s giving you most satisfaction?
Julie Broad [27:11]
Whoo, that’s a good one. It’s always it’s always different moments, but when somebody goes on and achieve something they didn’t think they could do that they really wanted to do. You know, I’ve had I’ve worked with some really cool people and, and really, like they’re the ones that do the hard work, you know, they’re the ones that are you know, getting out of their comfort zone and doing it but just you know, being a part of it watching it is really, really cool. And and you know, I’ve had some clients who have quit their jobs and gone on to create a business doing something that they really, really want to do out of, and they never thought they could, you know, they never ever thought they could or they they thought they would always have to have a job and they realised you know that they have a lot more skills they have a lot more power than they ever ever imagined. And they go off and they do something that surprises themselves and delights themselves and that’s pretty freakin awesome.
David Ralph [28:06]
I’m on your website at the moment Julie and I’ve just actually seen a man with no one depends on which is a bit amusing as I was just talking about that. It says when settings scares the pants off you and in the United Kingdom pants are that they’re not trousers, pants are underneath trousers. So I’m not sure what’s going on there. But it says free setting tips but introverts because that that really, that probably now is every conversation that I’ve had on Join Up Dots, where people realise that they’ve got a great idea realise they’ve got a product, but it’s the marketing is the marketing, getting it out to the world. And that brings everything to a crashing halt. So what are the three selling tips for introverts? How do we keep our underpants on? Julie teaches?
Julie Broad [28:53]
Well, first, the story that that that there’s a story behind the no pants thing, although it’s it was no no trousers, not underpants. Because I had a sales role and I was terrified of selling. And I had a big important meeting and I was getting ready to go. I worked at home and I was getting ready to go and my manager called me and she started asking me questions, make sure I was all set and then I was going to be and then I was running late. So I was running around my apartment, grabbing things, making sure that I had everything I needed for the meeting. I go out into the hallway lock the lock the door, walk down the hall, and I get down to the stairwell and I pull it open. It’s one of those pressurised stairwells and I feel this whoosh of air and I’m looked down and I run back to my apartment, get back inside and I find my pants because I had not finished getting dressed. I left the house. In my in my in the UK terms, I left the house in my pants and didn’t have my trousers on.
David Ralph [29:52]
That’s how it starts. You know, that’s how it all starts and then you end up wandering around at lunchtime. Looking for your Good, and asking for Mama. That’s what happens.
Julie Broad [30:05]
Well, I didn’t get to that point I got dressed and went to the meeting. But But yeah, so selling is not a comfortable thing for me. And so I’ve found ways to basically have people come to me and ask, or, you know, to learn more about what I do, or even just, you know, other people tell other people, and then they come to me and say, Okay, I need your help. And that’s really the easiest approach for me, because I am an introvert. And so, you know, the thought of networking, and a lot of the sales stuff that I did in that sales role, you know, it was all really heavily social based, you know, getting out there going golfing with all your clients, and all of that kind of stuff. That was it was really hard work for me. And I, I had to find ways to sell. And again, that’s where it came back to finding how I can help people and just focusing on that. And so I wasn’t focusing on closing, I wasn’t focusing on selling, I was trying to figure out what’s their problem, and is there a way that I can solve it for them. And if you approach I think life like that, but you approach your sales, your business like that, it’s such a comfortable place to come from, and you don’t have to worry as much about those closing techniques or anything like that, because you’re focused on helping the person that you’re talking to.
David Ralph [31:12]
I think that’s brilliant, you know, I used to work in a city in the late 80s, in the sort of 90s. And basically, we would just hard sell, and we didn’t really care if the person didn’t want the product, it was jet all commission and get the sale and away we go. And now it’s a much softer approach. But it’s real, isn’t it now, where people have actually taken the time to have conversations, or they should be, and finding out what that person wants, because selling isn’t scary, if you present what that person is looking for.
Julie Broad [31:42]
Exactly. And it’s funny, because, you know, I had actually just had a call the other day with someone who was interested in working with book launchers to write and publish and promote their book. And I said, You know what, I said, it just, it sounds like you’re really interested in this, it doesn’t sound like you’re committed, I think you’d be wasting your money. At this point, I just, I just didn’t feel like he really was going to get the book done. And so you know, I could have taken his money, but I just thought it’s, it’s just not, it’s just not good. And so we ended up having a really cool conversation. And after we hung up, he forwarded it, he forwarded my information to two people. And I just spoke with one of them yesterday. And he, he’s almost certainly going to be doing at least one book with us and has to perfect people that he’s going to connect me with that also want to do a book. So you know that one person, I turned them away, and we had a conversation and we got to know each other a little bit, it might lead to five or six other clients. So you know, I think at the end of the day, if you just focus on helping people, you know, maybe the money doesn’t come in that day. But over time, I think it’s such a such a great way it feels good. But it also I think it’s such a great way to build a business.
David Ralph [32:51]
Is it touching in on what all ladies know, if I play hard to get as men are more interested, is that it’s kind of subtly what you’re doing, you’re pushing them away. And then they think, Oh, well, she’s got integrity, because she doesn’t want my business.
Julie Broad [33:07]
I don’t do it on purpose. But there is something to it, you know, it’s something, my husband and I have a real estate investment company. And one of the things we did for years was raised a lot of money. That’s kind of where a lot of my selling background where I started to get into branding and sales was through our real estate business. And and so we’re raising, you know, we’re asking people for, you know, 80,000 $100,000 and, and it wasn’t until we started to turn people away. And we weren’t, again, we weren’t doing it because it was a tactic. We were doing it because we started to realise that not everyone with money was a good fit. Some people were an absolute pain in the ass to work with. And some people just were never happy. And that doesn’t that doesn’t do good things for your business. Right? They don’t tell other people good things about working with you, if they’re not a good fit to begin with. So we just started focusing on fit and turning people away. But we did notice that the more like when you said to somebody, you know what, I don’t think we’re the right fit to work together. Sometimes it you know, as a sales strategy, it was incredibly effective because they would turn around and convince us that they were a good fit. So there’s absolutely no sale there. So there is a tactic there if you want to call it that. I feel uncomfortable saying you know, to use it as a tactic because it you know, you certainly could, but it feels disingenuous. Is that a word? To use it that way? You know, for me, it really was about fit and trying to find the right people because that’s the model I want to follow. But yeah, it’s a tactic and it works. There is something about it playing hard to get or pushing people away. Some of them will come back and be begging you.
David Ralph [34:38]
You say ladies know these things. That’s what we should do feathers, we should only focus in on the ladies because they know they know how to operate. And I think ladies do you know not being flippant. I think ladies operate in a more subtle way than men. I think men sort of get their homes out and go ratting but women just kind of ease through I’ve seen many many ladies be ratably effective, and I don’t really understand what they’ve done.
Julie Broad [35:08]
Well, I can’t reveal those secrets, because you know, that’s the secret women code.
David Ralph [35:11]
Yeah, yeah, I’m not gonna go there, that’d be a totally different that that’d be a podcast and a half I’d be, I’d be iTunes number one with that be millions of downloads. Well, what I’m going to do now I’m going to pay the words that created the whole show back in 2005, Steve Jobs stood up and said these words is worth hearing them again, here, Steve Jobs.
Steve Jobs [35:30]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [36:05]
So do they make all the difference when you listen to those words, based on your own life?
Unknown Speaker [36:11]
Whoo.
David Ralph [36:12]
Do they make all the difference?
Julie Broad [36:16]
I think I think if you kind of go back to the Oprah, the Oprah quote to his, you know, if you just focus on that next thing that you need to do, over time, it does make all the difference.
David Ralph [36:28]
Nothing to to come together really well tonight, because he sort of says, like, you’re not gonna have the answers, but just have five, just just enjoy yourself, just go for it. And she’s saying, Look, just do the next right thing. And when you do the next right thing, even though you don’t know if it’s gonna work or not, I would say majority of times it does. And I think when I’ve had my big screw ups is looking back on it. It’s been when I’ve been trying to force the issue I’ve been trying to invest in to buy success in certain areas, or it just looks like I hadn’t gone with the flow somehow. What do you think?
Julie Broad [37:03]
Yeah, I agree. And I think I think you just said it beautifully. I almost don’t want to, I almost don’t want to add to it. Because it was so it’s so eloquent. Because I do think it’s, it’s the you need the faith to believe in yourself. You know, when I when I decided to leave my job, you know, when I said, when that moment kind of hit me, and I realised that I had been chasing money and was exactly where I didn’t want to be at, you know, in that moment, I decided to quit my job. And that took a huge leap of faith in myself, because I didn’t have you know, I had some real estate, but it certainly was not replacing my salary, I didn’t have a clear plan as to what I was going to do. But I just knew I wasn’t gonna look for another job, I was going to create my own way. And that took a massive leap of faith. So in that regard, for sure, you know, there’s that there’s that faith, but then, you know, I had to just, you know, to avoid that overwhelm of, oh my gosh, how am I going to make money and pay the bills, I had to focus on that next right thing, and that next right thing, and just overall have that faith that, you know, I was going to get where I needed to go and, and, you know, just kind of believing in myself but taking action at the same time?
David Ralph [38:13]
And do you still love all your businesses? Because you’ve got many plates spinning on it? Are there some that are your favourite children? And some that are you ginger kids? Yeah,
Julie Broad [38:22]
yeah, I’ve wrapped up my coaching business. So I as much as I enjoyed when people took action, and, you know, created success. And those were some of my best moments. There’s a lot of people who don’t take action. And it’s really hard to have a coaching and training company, and day in day out, you know, watch people not do the very thing they need to do to create that life they want to live. And so over time, I started to grow a little tired of coaching. And that’s, you know, largely one of the reasons why when when we wanted to move to the US, and I wanted to start a new business, I started to focus on a service business. So there’s certainly an element of coaching and training involved in walking people through their book, but for the most part, you know, we do a lot of the work for you with the editors and all those pieces. So, so yeah, my, my one child that I was not as much of a fan of anymore was the you know, after nine years of coaching and education training company, I i’ve slowly wrapped that up, and I’m pretty much done that business now. So it’s real estate, and books.
David Ralph [39:24]
But But what what did you learn just before we send you back in time, what did you learn from the kid that you didn’t like?
Julie Broad [39:32]
Um, I Well, I learned a lot of things. I learned a lot of stuff that I like, you know, I do love working with people and helping them. But I also learned that there’s always going to be some people that you can’t help you know, they have to do the work for themselves. And if they’re not willing to do it, you have to be you have to be okay with that. You can’t try to force them to do the thing they they need to do but don’t want to do.
David Ralph [39:56]
Yeah, you can’t force anyone can you as I say you just have to go with the flow. make life easy for yourself. And it seems this seems to pan out. Well, this is the part of the show that we’ve been building up to. And this is the part that we call a sermon on the mic, when we’re going to send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young Julie, what age would you choose? And what advice would you give? Well, we’re going to find out, because I’m going to play the theme. And when it fades you up, this is the Sermon on the mic.
Unknown Speaker [40:30]
We go with the speed of the show.
Julie Broad [40:46]
Alright, so I’m going to talk to the Julie that was planning to go to university trying to decide what to take in school. At some point in the future, you’re going to wake up and realise that you’ve been working for a nasty mean boss, a boss that doesn’t care about whether you’re working weekends, that boss probably forces you to do a lot of things that you don’t really enjoy, you know, a lot of accounting and things like that. And a boss that doesn’t care if you’re happy. The worst part is that you’re going to realise that that boss was one you chose and pursued and work really, really hard for. So who’s this boss? Well, I’m going to give you a hint, actually, I’m going to tell you exactly who this boss is. So you know to watch out for this boss, the boss is money, and working just for money making decisions, like what to study in school. And what job to take based solely on money might fill your bank account, but it can empty your soul. So let me ask you right now, what do you really want to do? The question is not what can you make money doing? The question is what do you really want to do? I’m not even asking what you think is possible. Just think about what you want to do. What do you dream of being, grab that dream and go for it. And don’t worry about what you think your parents want you to be when you grow up, know that they really aren’t that concerned about what you do, as long as you’re happy and healthy. And let the worries about what your friends are doing and what the cool thing to do today is let that go. And know that at some time in the future, the cool thing is to actually be doing something you love, and all your friends will want to know how you did it. And finally, for goodness sakes, let’s try to make decisions based on what you’ll love not just that mean boss money because truthfully some of the worst work and the worst moments that you’ll encounter will be because you were chasing that mean boss money. Right advice,
David Ralph [42:41]
great advice for all of us, not just your younger self. Now what’s the number one best way that our audience can connect with you, Julie
Julie Broad [42:49]
through have more influence, calm, there’s lots of ways to connect with me there, or my new site book launchers.com can connect with me both will go direct to me.
David Ralph [42:58]
We have all the links on the show notes. Thank you so much for spending time with us today. joining up those dots. And please come back again when you’ve got more dots to join up. Because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Julie, thank you so much.
Julie Broad [43:15]
Thank you so much for having me. It was really fun and make sure you put your pants on before you leave.
David Ralph [43:20]
They’ve already come all the way off now. I promise you. They they’re gone. They’re gone. And I’m gonna switch to webcam Judy straight. Just just be you. Thank you. And I didn’t turn on the webcam it would have been too much for it would have been too much for any lady, I promise you. But thank you so much for Julie to be being on the show and delivering what was a real masterclass there was so many avenues that she delivered there. But it’s one of those episodes that you really need to go back two or three times and lesson two, the struggles, the persistence, finding the right thing, and how she’s pulled it together and being very open. But sometimes you create a business and when you look at it, it’s not actually the business that you want. Hopefully you won’t have that issue and you will go on to great things. And if you need any help, you know we’re here, send up the dot and we will see in the sky and we will be there. Until next episode. See again, cheers.
Outro [44:21]
David doesn’t want you to become a faded version of the brilliant self you were once to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.
