Welcome to the Join Up Dots business coaching podcast with Rohan Kale
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Introducing Rohan Kale
Rohan Kale is my guest today, on the Steve Jobs inspired Join Up Dots business coaching podcast interview.
Rohan is a man who is fascinated with video and the power of adding this to your marketing strategies
As he says “There’s a ton of noise on the internet. Love it or hate it, the worst thing you can do is never be a part of it.
I don’t know about you, but I love cartoons.
I’ve always been an animation nerd.
When I started RK we never knew online video would get SO big – but it’s exceeded even our expectations.
How The Dots Joined Up For Rohan
I help businesses connect with their prospects and grow conversions with the help of strategic animation video marketing so that the prospects convert into raving fans and buy from you even if they haven’t heard of you before.
A magnetic video hits all the pain points of our target audience while visually engaging them, which helps our clients increase their conversions beyond 20% (industry average).
They do this they implement Behavioural Lead Journey, which means they create and place animation videos along the entire marketing funnels.
Converting cold prospects into raving fans while solidifying the bond with existing customers.
But of course this is just part of his journey as before he took the lead and started creating his own future, our guest worked for Daimler, the car manufacturer in their finance division.
So how did he go from working for Daimler o creating his own business that is rocking and rolling?
And where did he find the problems waiting for him, as he grew his empire. On every corner, or simply never appearing?
Well lets find out as we bring onto the show to start Joining Up Dots with the one and only Rohan Kale.
During the show we discussed such weighty topics with Rohan Kale such as:
Rohan shares how people make mistakes time and time again in their video marketing, and how easy it is to ensure that these never happen.
We discuss a brilliant way of starting a business, by hiring a freelancer to teach us the knowledge that we need, whilst bringing in clients quickly
Rohan openly reveals how he used to hate the wasted time that he experienced in his cooperate life as an employee. Something that most of us can relate to.
Why Rohan has changed his branding from a business to personal one and the difference it has made to his business.
How To Connect With Rohan Kale
If you enjoyed this episode of Join Up Dots then why not listen to some of our favourite podcast episodes such as Ted Yoder, Sean Swarner or the amazing Alfie Best
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Audio Transcription For Rohan Kale
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK David Ralph
David Ralph [0:24]
yes hello a good morning everybody. Good morning across the world and welcome to a join up dots Could you be anywhere else? Of course you could. Would you want to be anywhere else? No, cuz this is good. I enjoyed it. And hopefully our guests will enjoy it too. And when you listeners will enjoy it because this guy has been on a journey. And it’s a journey that is really sort of current as of where the internet is today. He is fascinated with video and the power of adding this to your marketing strategy. So if you’ve got business, you should pro a bit a video on it. As he says there’s a ton of noise on the internet loving hate it the worst thing you can do is never be part of it. I don’t know about you, he says but I love cartoons. I’ve always been an animation nerd. So when I started rk, that’s his company. We never knew online video would get so big, but it’s exceeded even our expectations. All right, help businesses connect with their prospects and grow conversions with the help of strategic Animation Video Marketing, so that the prospects convert into raving fans and buy from you. Even if I haven’t heard of you before. Brilliant now and magnetic video hits all the pain points of our target audience while visually engaging them, which helps our clients increase their conversions beyond the 20% industry average. They do this as they implement behavioral lead journey, which means in clever step, they create and place animation videos along the entire marketing funnels. Now that doesn’t make sense that account clear in the show. So they convert cold prospects into raving fans while solidifying the bond with existing customers. But of course, just part of his journey is before he took the lead and started creating his own future. Our guest work for Daimler, the car manufacturer in their finance division. So how did he go from working for Daimler to creating his own business that is rocking and rolling? And where did he find the problems waiting for him as he grew his empire on every corner, or simply never appearing? When x find out as we bring on to the show? To start join up dots with the one and only Rohan Cale. Good morning, Rohan Kale, how are you, sir?
Rohan Kale [2:28]
Hello, sir. Good morning. That was pretty cool. The interaction was really amazing. Thank you so much for having me.
David Ralph [2:35]
It’s great to have you hear it would have been a better introduction. If I could have done it in video. Basically, that’s what, that’s what we’re saying, isn’t it? We could submit because people are either audio, their visual, or they are they read it? I can’t remember what that one is. But that’s that’s the three ways that people really take in information.
Rohan Kale [2:54]
Absolutely. I mean, you just nailed it, right. But I have to be honest here audio. Firstly, the podcast world is booming. Better than the video marketing world right now. So audio is much more in demand than video. And this is just very fascinating for me as well. And it’s the same thing with videos. I mean, if you want if you have a holiday, holiday, hollywood kind of video, but if the audio is not good, then the video flops almost hundred percent of the times. So audio and video. I mean, it’s it’s it’s a whole journey, and but the components are equally important.
David Ralph [3:33]
Now, one of the things that I see people do a lot, and obviously this, this is a record, this is going to send sweats through you, but they do video on Facebook Live. And there’s limited preparation, they just kind of turn on the phone, they’ve just stepped out the gym, they’re all sweaty. And then they’re like, Sam, I’ve had sex for 20 minutes, and they’re trying to do these videos that will sort of convince people to become clients with him. It just seems to ill prepared. Do you watch these things on LinkedIn and Facebook? And thing? Really? What are you doing? Think it out, get your message and submit the message with the video. And then you will win?
Rohan Kale [4:15]
Absolutely. I mean, you you just you’re just so correct. Here I see this people all the time trying to sell, sell, sell and sell like crazy via videos. But they almost have a very bad structure of what they’re saying. They don’t know most of the times about how to engage their audience, which is the most important thing. They have no script, they have no preparation, and it’s just a flop show everywhere. So there are just a few good people out there who have really good and engaging videos, I must say. But people just are. I mean, they are more, let’s say making noise using videos on Facebook and and LinkedIn. So So yeah, it’s it’s always good to prepare, first of all, and have a good script, very rough outline. If you will, then only you can have a decent video.
David Ralph [5:09]
Now, of course, if you are out there and you are having sex men, feel free to put that online. I’m happy with that. And I’m sure you will create a business around it. Now. That’s not what this show is all about. But if I can help you in any way I can my listeners, that’s how to do it. So Rowan with your business. Let’s talk about your business. First of all, because it’s actually your name, Rowan County calm. Why not video production? Why not video? Surely that would have made it easier for SEO to have your name in the URL? What the D, the strategy what you’re actually doing?
Rohan Kale [5:45]
Yeah, so I already before robot college.com, I had a company, which was X Factor presentations.com. I changed it to college.com. Because I bought it to positioning myself as a video marketing expert who provides video marketing and video funnels and all these good things about Internet where video can actually help your business. And that was the rationale behind me moving my rebranding my business from X Factor presentations to
David Ralph [6:20]
our college.com. Why? Okay, so this is a key point to people were listening, you run the journey, and you are creating a business. But there comes a point where you really have to be known, you have to be known as the go to expert, you have to really put yourself out there. And the personal branding becomes almost more important than the business branding.
Rohan Kale [6:43]
Yeah, absolutely. This is the exact thinking why I go from X Factor presentations to our college.com. And it has definitely helped me so far. Because when people come to me, they have that things about me. And they believe in how I can help because it’s almost out there, whatever I say it’s on my LinkedIn profile, my blog post, my Facebook, so So yeah, it’s out there. And people know me. And they they have listened to either my podcast, I’ve seen up your article. So that helps in positioning yourself as a brand as well.
David Ralph [7:18]
No kind of scary time that you go through when you have got a business which is operating and its operating well. And then you start to change it because I would imagine a lot of people go now it’s doing all right, I’m just going to leave it as it is. I don’t want to sort of mess around with it. How did you come to the decision, but it was actually time to develop yourself more as the leader of video marketing.
Rohan Kale [7:45]
So Ben, I just so I, I’m in business for a little more than two years full time, I would say I started with X Factor presentations then. And I mean, it’s just an evolution David because when I started I have to be I did not know what I was doing like most of the businesses, but then when I took a step back, and I realized that okay, what is it that I want to do? And I then I realized that there are like thousands literally, if not many thousand people are doing the exact same thing like me. Yeah, but then how can I differentiate myself from them. And then the only way that that I thought was to have a personal brand, who speaks for, let’s say, for the entire industry, but in a way that is in a different way. So the tidbits you mentioned in the introduction about behaviourally journey, this is how I kind of wanted to differentiate myself and have this unique angle on videos and how to create them how to create them in a way as to get more convergence throughout your entire finance. So this was my entire rationale behind it. So
David Ralph [8:59]
a lot of listeners out there will be looking around for the new idea. They’re in a cubicle, they’re listening to this on the train, and they’re thinking I want to do something, I want to do something. But I can’t do that it’s already been done before always other people doing it, I need something new. So what you’re saying is, don’t worry about it. There’s enough people out there to create a business no matter how many people are doing it.
Rohan Kale [9:21]
Absolutely. So I mean, let’s be honest here, each and every idea that you have, someone has already had it, and most likely it has been implemented most of the times. Now what differentiates your business from there is your unique take over that particular subject. If you are able to portray it in a quote unquote, sexy way, then you have a good product, business service and hand, you just have to do the right things and get in front of the right people. Show them what you are doing. convince them in a way to let’s say purse, you’re there to buy, so to say. And that’s it, you have a good going business for yourself.
David Ralph [10:08]
Why? Okay, Robin, so let’s take you back in time. Okay, we now have touched on the business, we can see what you’re doing. But there was a time that you was working for Daimler, and he was working on the finance department. And you were sitting there basically shouting at people screaming at them saying, don’t you know, I can do better than this? Or? Or did you just sit there quietly? What what? Where were you? Where was your fault? Because I just interviewed a lady. And she said to me, there came a time when my work was a nuisance to what I wanted to do in my life. And that was the moment she realized she needed to make a break from it. What was your mindset at that time?
Rohan Kale [10:48]
Absolutely. I mean, I worked there for two years. No offense, but at one point, I mean, I was just sitting there, I realized that I was testing so much time creating PowerPoint presentations, which most of the times no one saw but just because we have to do something, it’s like, we have a very bad saying that just do something. And it. I mean, I still get so pissed off when I hear those words. But it was like that you just sit there. Go for like, go there early morning, have a coffee, do something, check your emails. Again, do something. Go again, for a quick break, do something, check your emails for another, I don’t know or create some PowerPoint presentation. Okay, then it’s lunchtime, after lunchtime. Okay, I need a coffee. Okay, so then that’s the extended let’s time so to see, after the after that you again, write some PowerPoint presentations. And then Okay, I have a couple of meetings after that, Okay, come to your desk, and it’s like last half hour, okay, whatever the task is, I will do it tomorrow. Let me do it tomorrow. Let me go for another clock. And this was literally the schedule and I was getting so annoyed at but but I realized that every art that I spent here is killing myself and literally poisoning myself giving a slow death. I couldn’t take it anymore. And therefore I just started looking into ways how I could expand my business and and or start my business at this case and do something by myself. Because I knew right from the very beginning that I was not meant for a text job. But just the fantasy or just the mental masturbation, so to say, of being in an awesome company and get a good salary was too attractive. till it gets till it really starts getting boring.
David Ralph [12:41]
Mental masturbation, I’ve never heard such a thing. I was literally shocked bear for a moment, Rowan, I’m, I’m not gonna even ask for clarification on. I’m just gonna, I’m just gonna move on. So you had this idea. And you realize she was spread out? There was a lot of time wasting. I know that feeling. And I think most people in companies know that feelings where you come out after eight hours. You think what what did I really do? I didn’t really do much. I was just kind of there. How do you go from that vein, to get in an idea of what you want to do for a business when everyone else is doing it already? And you feel like you know nothing? And that’s a real stumbling block, isn’t it? People feel like they’ve got to spend months and years getting certified and learning and upscaling? Well, I always say to them, start doing it and upscale while you’re doing it. You know, that’s the that’s the quickest way of doing it. How did you do that?
Rohan Kale [13:38]
It’s absolutely i mean, i did exactly the same thing, as you said. So I did not know much about videos or video marketing, so to say. So what I did was I just learned a few basic skills. And I was a little smart here. What I did was I hired someone who couldn’t build the skills. So he was, let’s say, my employee as well as my teacher.
David Ralph [14:03]
Ah, this is clever, right? Okay. Yeah, this takes me back to a guy in Where was he America, who I would, I would have hired him like a shot. But he basically got all these high powered jobs across the world doing some kind of marketing thing. And he hired people to do it. And he sat there on his computer, basically playing Pac Man, while he was earning all this money giving part of it back to his employees, who was doing the work, and everybody was happy. Now, as a company, I would have said, I’m going to keep you right, because although that’s a bit cheeky, I love the way you think I love the way that you’re sort of agile. And so you were quite agile, where you’re thinking at that stage, right? The very beginning, you knew you didn’t have the experience, but you knew people did had the experience. So let’s hire them to do the work and teach you at the same time.
Rohan Kale [14:54]
Absolutely, I knew my, my skills, or my main skill set was in the sales and marketing apartment. So I was pretty confident there. But I was lacking the creative genius I was I was good at the strategy part, or how we do good, good, or how an effective video could look like good work like so I studied that part. But the creative part was missing. And that’s fine. I adapted this model, which has been working very well for two years now. So I’m very happy about that.
David Ralph [15:26]
Okay, so that’s because this is genius. And I wasn’t expecting to touch on this. But this can really fast track people. And again, idea. They really fancy it. They don’t have the knowledge. They reach out to up work or Freelancer sites and say to people, look, I want to create a business. I’d like you to help me. How do you start funding that? Because at the beginning, the bootstrapping mentality, and we spend more time having a mental bootstrap ban a mental masturbation? Hey, you, how’d you go from that full of this as a starting business to actually I want to invest money into this because a lot of people try to do everything themselves at the beginning.
Rohan Kale [16:11]
Yeah, so a couple things here. You I mean, this is what I tell anyone who asked me about how to start a business, you don’t need enough? Or you don’t need a shitload of money to get started. No, it’s it’s such a false. I don’t know perception. So yeah, sure, you have to, let’s say, when you when you want to hire someone, you just mentioned david upward, let’s take up for you hire someone. And you make sure that, okay, they are going to work with you on a project by project basis. Let’s start this way. So you don’t have additional burden of having a full time employee or something like that. Now, your main thing is getting a client, you can ask this person that, hey, I’m gonna give you business, I just need your boat for you. To show it to my client, I will do the sales part of it, I’ll do the marketing part. But just let’s work here as a team, you have to be you have to be clever urs. But you have so then you have this work, because that’s the work that the client is going to get. Now, the main thing is how do you get clients? You do not expect to get fully paid in the beginning? No, absolutely not. So then, in this case, you can ask for a testimonial. So you approach someone you just say to them, Hey, dude, this is a new business, I’m starting. Can Can we do a testimonial video, I mean, I need some testimonials, I need some recognition, some credentials. Could be have a testimonial video done for you at cost. So tell him that it’s not free. But I’m just going to take the cost of the video, which is nothing literally earning two 300 bucks, for example, 400, 500 bucks, for example. Just just I’m just giving an example. And people are more than happy to do that. Because they they say that, okay, it’s a win for me, this guy definitely knows what he’s doing. He’s being really upfront and transparent. And all you need is a couple of opportunities like this. Okay, then, then you get this video, what you do is build up a Facebook page, have this couple of years, ask the client or the person who gives you the testimonial. Tell them that Hey, dude, before I mean, before actually getting to start to work, tell him that if you like my work, I need at least one reference from you, which will convert. And when people refer to you in a in a positive sense, you can then start charging them a little bit. Build up on this, ask for referrals build up a referral system and the speed. So you have some cash flow going on. And you have some cash flow going on. It’s it’s a grind, I’m telling you how it’s a how I did it. And it’s it’s the way how I accelerated it, I did it, I had to put a shit ton of work, but it works.
David Ralph [19:09]
And it doesn’t work. Yeah, I can see that I can see that it’s gold. And I always tell people that the best marketing is by wowing your client and over delivering if you can get them to be absolute flag bearer for you. And to waive the banner, you can’t get promotion like that, on Twitter, or Facebook or whatever, no matter how you sit behind, you’ve got to connect with an individual, you’ve got to sell them your service, but then by God over deliver. And by that you you you win the game.
Rohan Kale [19:44]
Absolutely just be in communication. So when you start your business you are considered as authority. And in the eyes of your customer, at least, make sure to guide them literally like a little baby along the big live by we are doing what we are doing. explain them, call them how have weekly calls of leader have, I don’t know calls every day if needed. Ben, you have this exceptional customer service. People see that okay, this guy, this girl, they are actually striving to give me the best possible service. And they appreciate that. And this I mean, even if someone in this case do not have an immediate referred for you, I promise you down the line, when they hear something, or someone needing your service, they will refer you to them and and it works. It works. Magic majority of the times,
David Ralph [20:39]
well, let’s play some words now and then Delve back into this journey. Because it it seems seamless. But of course, there’s always going to be obstacles thrown in your way, is Oprah
Oprah Winfrey [20:50]
the way through the challenge is to get still and ask yourself, what is the next right move, not think about, Oh, I got all of this stuff. What is the next right move. And then from that space, make the next right move, and the next right move and not to be overwhelmed by it. Because you know, your life is bigger than that one moment, you know, you’re not defined by what somebody says is a failure for you. Because failure is just there to point you in a different direction.
David Ralph [21:21]
Now you will have experienced overwhelm every single person does, where you want to take your business in a different direction. You haven’t got the money, you haven’t got the knowledge, nothing even though what you’re saying Ryan is a genius. And I love it. And I want all the listeners to focus in on what you’re saying. There has been times in your progress that you’ve laid on your bed in your special underpants, and thought, What the hell do I do? How have you overcome those moments?
Rohan Kale [21:50]
it still happens to me to be honest. But then you have to I mean, before you go into business, you have to have a mindset. Okay, it’s not going to be easy, but I will make it easy for myself. This is the only attitude that works. And then you have to have a defined set of rules for yourself that Okay, these are my values. There is so much over right now David like you. I mean, even if you want to find a simplest of thing, you have 10s and hundreds of articles and 10s and hundreds of videos. And in the end, you’re just overwhelmed by so much information that you have more questions than finding a solution. So as the tape it Oprah so cool. This is exactly how you should do it. Just think about one step. So what I do in my business is I set up 30 day goals, and divide them into weekly goals as well. Each and every week, I need to get this thing accomplished. How will I get a particular thing accomplished? First of all makeup, think about positive things. Think about how am I going to spend my day and achieve my weekly goal. So towards it, anything other than what is helping me to go towards that goal? I either delegate or I just don’t do it, because that is not my priority right now. I mean, there are of course, sometimes where you will have to do things, which which you don’t like but that’s a part and parcel of business, but do 80% of the things that will take you near to that code, let it be financial goals. So if you say okay, I need just an example. I need thousand bucks by end of this week. Fine. That’s okay. Then what do you need to do for for getting those thousand bucks? Maybe I need a couple of clients. Okay, so you need a couple of clients? What’s your track record? How many times do you have to do or how many clients? Do you have to either call or? I mean, considering that you don’t have any money for marketing? How many clients do I have to send emails to or I have to connect on LinkedIn or I have to cold call, for example, what is my closing ratio, quote unquote. So for my history, I’ve realized for getting two clients I need to call 50 people for example, I say don’t call 50. Call hundred. If you get more of it than it’s always good.
David Ralph [24:26]
And you do your hard work. Do you run you you get on the coalface as we say and make the calls?
Rohan Kale [24:32]
Absolutely. when it’s needed? Absolutely. Right now, I’m lucky enough that I am getting a lot of rappers. I’m doing some inbound marketing for myself. But this is how you begin. Because when you don’t have money, but what’s the other way? Then then putting out stuff you’re putting yourself out in the world and seeing that, okay, what’s working for me? what’s not working for me? Who can I help? Who is the best possible customer that I can have? striving to get that to work with you? So So yeah, I mean, I had to put this word definitely.
David Ralph [25:07]
So let’s, let’s talk about the actual video creation band, because that’s the whole business. Um, if somebody was coming along, and they’re listening to this, and I feel inspired, and I feel creative, is it prohibitively expensive? Is there software online that can make these videos? Why would somebody come to you and not just do it themselves?
Rohan Kale [25:31]
So there are, this is a very good question. I love it. There are two, there are two aspects to a video. First is the engagement factor. And the second is the quality and the message message that you put out there. Now, there, you can, if you’re just beginning and you really don’t have any money, absolutely nothing, then I will say are there are people who come to be still and say, Hey, Ron, we have a budget of for example, $400 500 dollars. Now, I cannot do those videos. But in this case, I just refer them to some of my competitors. Because why not let let everyone when, or then I asked them to go to fiber. But bear in mind, in in the marketing space, you really get what you paid for what you pay for. I have experimented by myself, I have had, let’s say, I’ve been to people who gave me cheap services in the beginning, but it kind of adds up so much down the line that you said, Okay, why the hell did that by someone, someone who was an expert and paid so much money, because now the overwork that you have to do is being in the aspect time than what you would have received right from the beginning if it was a good person that you selected. So my videos are a little expensive, they cost upwards of $3,000, $4,000 more or less. But to be make sure that each and every graphic each and every animation, each and every character each and every sentence of the script is created in a be asked to engage your target ideal customer. And there is no there’s no way around it. I mean, that’s the only recipe for a good video, you can again, as I mentioned previously, you can have a Hollywood kind of video, but without a good script, and graphics that actually relate to your audience. The video is a flop show,
David Ralph [27:32]
because I’ve never gone into see a film made by Spielberg, which looks like he’s just made it up on these on the fly on his webcam, you know, there is five drops, it’s two years of preparation. It’s post editing, all those things to make a film. Brilliant. And it’s the same thing with video content, isn’t it? And that’s what kind of annoys me, I click on people’s efforts. And other done the same thing? Well, I think I want to say back, click on a webcam ball and do it. Now in certain regards. I’ve got a online coaching group called dream starters Academy. And I do a lot of just turning the webcam on and just talking because that’s perfectly adequate for what I need to do. But elsewhere, you’ve really got to put the money in. And if you do go cheap, you end up paying twice anyway, really, because it’s not up to scratch, you have to go again. We’ve all done that we paid for bargain websites, and then ultimately you end up paying four times as much to make it better than that. Is that something that is getting easier? nowadays? Are people a bit more clued up when I seeing that the quality is increasing on the internet, then knowing that they’ve got to raise their game?
Rohan Kale [28:46]
No, dude, I mean, from time to time, you you have customers who are very stingy. And although they have a shitload of money, they will fight for every dollar, even if you have the best quality product. And then, you know, I nowadays I turned on clients. And and I mean, in the beginning, I didn’t have that, let’s say luxury, but now I turned out clients because at one point, you have to have boundaries, you have to have your own values so that you actually can fork or bit your ideal customer, you can make space for your ideal customer than tackling someone who’s just going to be a pain in the ass, and who’s gonna just be unhappy, irrespective of whatever you create. And just because of their ego most of the times. And second is Yeah, I mean, why not have I’ve paid this guy a shit ton of money by wouldn’t I, let’s say treat him quote unquote, like a like a employee. But that’s not how it works. It’s it’s, it’s a business. It’s a it’s a mutual transaction. It’s an exchange of life. It’s a part of the exchange of life, I would say it has to be a very pleasant, but otherwise, it doesn’t make sense.
David Ralph [30:03]
I’ve got a training course podcasters mastery, and it’s gone up four times since I launched it, and four times the energy and the hassle has gone down. Because the people are quality that come to it. They turn up, they asked the right questions. They’re like the dream clients, when it was going out four times this cheap. They were dreadful. And they used to just suck me dry with asking stupid questions about we’re already explained to them, you get a far better quality of customer, don’t you, but you have to go through that kind of mindset bridge of thinking cheap is the way cheap. Nobody’s going to pay for this, who’s going to pay for this. And once you get past that, you are really in that slipstream where you can go from 3000 to 10,000 to 20,000 to 50,000. Because people are expecting to get the quality. And you can provide more and more quality for them. Because they’re paying more.
Rohan Kale [31:00]
Absolutely. I mean, there’s there’s literally nothing to add here. You just nailed it. Right. The more you be, I mean, of course, there are some gangsters as well. Absolutely. But then that’s that’s very your credibility, your messaging, it should resonate to your audience. So that is part of your branding, that is part of your messaging, that is the part of how you’re marketing yourself. So So there are many factors that goes into that. But mostly, when there is something expensive, there has to be a decent for that. And more often than not, that’s that’s good customer service. Yeah,
David Ralph [31:34]
yeah, absolutely. So looking at your business, Rowan, you are enjoying it, but you’re not enjoying every part of it, what other parts but you hate, and how close are you to the point where you can get rid of all those and only do the stuff that you love.
Rohan Kale [31:51]
So the part of the business that I hate is doing the finances, I mean, that’s the most important part, I know. Because without money, the business doesn’t work. But then having those finances and then showing it to the tax guy then cross checking it, that’s, that’s the thing that I just do not like I just don’t like. But as I said, that needs to be done down the line, I, I plan to have someone who takes care of my finances. But right now I am, I’m doing it by myself, which is fine. This is, this is something that I’m also trying to implement in the other areas of my business. So I’m good in sales and marketing, I would say because that’s the thing that I’m doing for my business right now. And I’m actually having a VA who’s assisting me. And this year, probably by June, I will have a project manager who will take away the load that that load as well. And I’m going to start delegating some parts of marketing and sales as well so that I can work on the business. Rather than that i have i’ve started doing it considerably, and it has, it has helped me free up a lot of time. First of all, be productive as well. And even if I get a few ideas in a month, which I could implement, just by reading a few articles, because I had a free time, batting like it, it’s, it’s always a good thing. You pay a little bit more for the for the employees in this case, but long term benefits that you’re gonna get a tremendous it’s gonna take your business to the next level,
David Ralph [33:35]
or used to any early days of join up dots I used to say to people, you know, what, what should they like? And they would say to me, Well, I woke up this morning and I journaled for an hour when I did an hour of yoga, and then I went for a walk on a beach. And I was so far away from that it was untrue. And I used to think, really, really, how are you going to be doing that? How are you doing it? Now, four years down the line, I can see the reason that they’re doing that is because they know what they bring to the business. And they are outsourcing with difficult to ease the hassle. And they’re doing the sweet spot. And that is literally when a business flows. And I say to everybody now, what is your first three hours like in the day, and if it’s that you’re getting out of bed and you’re rushing to your computer, and you’re trying to do this and you’re trying to do that, then actually you’re not going to be effective for the rest of the day, you’ve got to look at those first three hours and people slowing down and doing these things. I think they are the ones that will get bigger and bigger success, although I didn’t believe it at the beginning.
Rohan Kale [34:39]
I mean, you know what David it’s it’s the exact thing that I have struggled with for first one hour and a half, two years, I would say and now what I do is exactly what you mentioned, I just get up to some meditation, do some reading, go for a walk, then I come home with a really nice mindset. And then I start work. It helps, definitely helps. Because I mean, I don’t know why it works. But it works like magic. I have no explanation for that.
David Ralph [35:10]
I think he is it sets your stall out, he takes you away from a hassled hurried individual, to a clear and concise thinker. I think it’s where I’ve had the best ideas I’ve ever had, when I left the whole business behind and gone off on vacation. And I’d be walking around not even thinking about anything, and then boom, it’s in my head. And I think I didn’t know. Oh, and I always want to get on a plane and fly straight back because it’s a genius idea. But of course, I have to wait until I get back to it. But I find that being able to separate yourself from the business is the biggest boost to a business. But it’s taken me years to be able to understand that.
Rohan Kale [35:57]
That’s that’s a good insight. I I agree with you definitely. I just recently started doing this to three months ago. So I’m still getting used to this habit so to say, but it feels wonderful when when you have some time for yourself and that day. So that you are not, I mean, I have had these advice, I could tell it because I felt like sleep in my business. I was working like 1415 hours a day. And I was just sitting on either my table my couch whenever I was with my girlfriend, I was just thinking about work on my phone. And I was like, the hell am I doing? I’m just asleep. And this is not the way I want to be. This is not, but I started the business for and then I said, You know what, I’m gonna spend a little more money, I don’t care, I’m gonna delegate the shit out of my business. Sure, it will struggle it a little bit in the beginning, but I don’t care. I mean, if I have more time, that’s that’s more precious to me. And therefore I’m exactly doing what what i’m i’m just giving first 234 hours for myself, exercising, meditating, reading, it’s beautiful.
David Ralph [37:07]
It’s beautiful. And you’ve got there because you have learned you’ve learned you’ve allowed yourself to embrace the process. And you kept on moving forward with faith, which is evidence brilliantly in the words I’m going to play now that became the whole theme of join up dots and he Steve Jobs
Steve Jobs [37:23]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
Rohan Kale [37:58]
Does it make all the difference? I love it. I just love it. I have I literally have goosebumps right now. It’s amazing.
David Ralph [38:06]
And so when you look at your journey now, is it as he says faith, trust intuition? What what keeps them pulling you forward?
Rohan Kale [38:16]
It’s just just because I haven’t seen or met anyone who hasn’t put on the put in the work who hasn’t been successful? You put in the work? I mean, sure you will fail 10 if not 20, if not hundred times. But sometime it has to click. So just just keep on going to just make some. I mean, if you fail, then that’s something that you know doesn’t work. Try something else. Do something else. Just set up a goal. And whatever the hell happens, you make it a point to achieve it. Absolutely do do it. Go for it. So yeah, that’s that’s what keeps motivating me as well.
David Ralph [39:03]
Screw it, just do it, as Branson always says, and I think is that a lot of big words fail? Well, this is the part of the show that we’ve been leading up to Rowan. And this is the part that we call the Sermon on the mic, when we’re going to send you back in time to have a one on one with your younger self. And if you could go back in time and meet you younger version, what age would you choose? And what advice would you like to give him? Well, we’re going to find out, because I’m going to play the music. And when it fades you up, this is the Sermon on the mic.
Unknown Speaker [39:37]
Go with the best beer on the show.
Rohan Kale [39:56]
So I am originally from India. So I’m going to talk to my when I was 19 or 20, that time having a stupid desk job. And one of the best IT companies I was completely lost. So this is the dialogue that I’m gonna tell my young self. So when there are things that you have to trust, you just have to do them to realize that your potential is far more than what you think it is. You have been trained all your life for past 18 1920 years, just to have a desk job. Because either your family, your friends, your surroundings did not know better. If you have a dream, if you just had a slightest thought about something that you could potentially achieve, go for it to do fun thing in a day that will take you there. That means I don’t know, if you want to quit your job and start something completely new. Go for it, you will get a lot and a lot of hostage actions, a lot of obstacles. These will be from your parents, from your friends, from people who you really think are close to you or close to you. But you have been socially conditioned to do things the way everyone is doing them. If you have to stand out, you need to do things which are outstanding. There’s no other way around this book for it fail. But don’t take fail as a failure in life. It’s just the failure of something that it’s or it’s just a failure for that particular thing that you’re trying to work. Don’t take it on your own. Don’t take it personally, it’s actually a good test, that this failure is something that is not going to work for you. So just twist and tweak your approach. Take another path, go for it. Sometimes you just have to trust really, I mean, that’s the way to go. You will have a lot of success. Eventually it will take time or it you will get it immediately. If you get success. To make sure not to go in your own head and help as many people as you can to get to that level. Being a good human being is the most important thing you will see or you will meet a lot of haters, just avoid them. You there is no point having our there’s no point putting any energy on that negative energy. Just think positively. Have a great routine. Set up your goals, especially 90 days and 30 day goals. So the you know where you’re going. You have a life on track. If possible. Get a mentor early on in your life. I don’t know or a business partner who can help you who has been experienced. If business is something that you love to your business. If you’re into sports to your sports, there is no point just being an engineer, or a doctor or an MBA to achieve anything you want. I mean most of the successful people like Mark Zuckerberg, Steve Jobs didn’t even have a college degree. You can achieve anything you put your head to. And lastly, implementation is everything. Do it Do it, do it.
David Ralph [43:46]
Great advice. Great advice. So Rohan, what’s the number one best way that our audience who’ve been listening today can connect with you the
Rohan Kale [43:54]
best way would be LinkedIn. You can find my name, Ron Cali. And my handle is Roman Kali, but 985 on LinkedIn. Or then if not, you can always drop me a note on my website, which is www.rtl.com r. and kale as in the vegetable article.com
David Ralph [44:19]
will have over links on the show notes. Well, and thank you so much for spending time with us today, joining up those dots. And please come back again when you’ve got more dots to join up. Because I do believe that by joining up the dots and connecting our past is the best way to build our futures rowing. Carly, thank you so much.
Rohan Kale [44:37]
Thank you so much for having me David it’s a pleasure.
David Ralph [44:43]
So another episode of join up dots that was a good one. So you start a business in your head. But when you reach out to somebody who can start doing the work for you, but then they teach you how to do it as well. You look at the sales and marketing getting clients in there too, the actual nitty gritty work, but all the time you’re developing your own skills. I thought that was a great episode. So thank you so much for Robin, sharing us the nuts and bolts of behind his business. And of course if you want to connect with bro and go over to the show notes, and you will have links directly to his business. But until next time, as we say on join up dots if you are ready to start building your business, or you’re just in the thinking process. Join us on our free coaching our group coaching in Facebook called dream starters Academy. You can find that by going to join up dots and clicking on the link at the top. We will meet you you’ll see a lot more of me and we’ll start getting you thinking about possible businesses. That’s what it’s all about. Start the thinking and then do the action. Until next time, we’ll see you again. Cheers. Bye
David doesn’t want you to become a faded version of the brilliant self you are wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to join up dots.com to download this amazing guide for free and we’ll see you tomorrow on join up dots.