Welcome to the Join Up Dots business coaching podcast interview with Farnoosh Brock
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Introducing Farnoosh Brock
Farnoosh Brock is a lady that I first connected with on LinkedIn, as I simply loved the message she was putting out to the world.
She is a campaigner against I suppose corporate contentment.
Where so many of us work in jobs that do not fulfil us.
Simply due to our belief that this is the safest route to take in life.
The pay check is the most important thing, but Farnoosh believes otherwise.
How The Dots Joined Up For Farnoosh
In 2011, she couldn’t suppress this desire anymore to find her authentic self.
She left a 12 year career in a Fortune 100 company to go it alone.
And quite simply it appears to me that she hasn’t looked back, although that is exactly what I am going to be asking her to do today.
Now with her company Prolific Living Inc. she is a professional blogger, author, speaker, business coach and an expert green juicer.
She is passionate about showing her readers and clients how to define their own freedom in their health and their careers.
So how can we learn from her?
How can we find the methods, skills, and passion to create a future that is all our own, and delights us on a daily basis.
Well let’s bring onto the show to start joining up dots, as we discuss the words of Steve Jobs with the one and only Farnoosh Brock.
During the show we discussed such weighty subjects Farnoosh Brock such as:
How her childhood in Iran really set the foundations of success that has made her life as an adult the success it is!
How her corporate job, paid her a great salary, was quite easy, but didn’t fulfil her in any way!
In your life you always have a choice…you are the person who is in control of your own life!
How a green drink made of vegetables isn’t actually a bad thing!
Don’t allow your loved ones to hold you back even if you feel they have your best interest at heart!
How To Connect With Farnoosh Brock
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription For Farnoosh Brock Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David, Ralph.
David Ralph [0:25]
Good morning to you out there in internet land. How are we all I hope you’re okay, I’m actually recording this and lovely time for ones. My guest is actually in Europe. I don’t know why all my shows have been based around the doings and the actions of people in America. And we do we love the Americans you’re great but for God’s sake, salt your time zone now because it’s been very late nights very early mornings. And today I’ve got up I’ve had a boulder cornflakes I’ve wandered to my office, and I’m ready to rock so I’m feeling good on today’s one. And why shouldn’t I feel good because it is Episode 42 is the ninth of June and I’ve got a lady that I’ve wanted on the show.
since Well, since the very first ball of actually doing this show. She’s a lady that I first connected with on linked in, as I simply love the message she was putting out into the world. She’s a campaigner against I suppose corporate contentment, where so many of us work in jobs. But don’t fulfil us simply due to our belief that is the safest route to take in life, the paycheck is the most important thing. But our guest today believes otherwise. In 2011, she couldn’t suppress this desire anymore to find her authentic self. And she left a 12 year career in a fortune 100 company to go it alone. And quite simply appears to me that she hasn’t looked back, although that is exactly what I’m going to be asking her to do today. Now with a company prolific living, she’s a professional blogger, author, speaker, business coach, and an expert green juicer. I don’t know what our last one is, I’ll be honest with you, but I’m going to ask her about that. She’s passionate about showing her readers and clients how to define their own freedom in their health and their careers is. So how can we learn from her? How can we find the methods, skills and passion to create a future that is all our own? And the lights is on a daily basis? Well, there’s no better time than today. So let me introduce to you the lovely, inspiring, and of course conversational Farnoosh Brock, how are you today Farnoosh?
Farnoosh Brock [2:18]
I’m very well. Thank you, David. And thank you so much for that warm and witty introduction. I really enjoyed it.
David Ralph [2:26]
Well, you You have made me feel good today. As I say, I have got out of bed. I’ve had a shower, and I feel I may not look good. And that’s why I’ve turned the webcam off. I’m doing everything on audio. I won’t tell you what I’m wearing at the moment. Good. Would you like to know what I’m wearing?
Farnoosh Brock [2:43]
David Ralph [2:45]
don’t get it’s too early for that kind of thought. So your your life as I was saying your life is? Well, there’s many areas I’m going to touch on your childhoods very interesting to me, because you weren’t born in a country that I’m aware of very well, you’re Persian, you come from Iran. So that’s kind of fascinating in its own own areas. But you’re it’s almost seems to be like three key areas. You’ve got your childhood, in around venue in America, going through what I would say is quite a conventional career choice about most of us actually do. And then the last bit is really finding yourself and blossoming and finding your authentic self. Would that be true?
Farnoosh Brock [3:27]
Yes, yes. That’s that’s very true. Yes, you have segmented my life very well.
David Ralph [3:32]
It’s as easy as that, isn’t it? It’s easy to for three key areas. So when when you go back to around, I don’t know much about around other than what I’ve seen on the telly. And it seems to me sort of groups of religious areas in conflict and all that kind of stuff. Is that true? when when when you was out there as a child, was you aware of the goings on? Or was it just life and you didn’t sort of perceive as we would perceive it? By what the news?
Farnoosh Brock [4:01]
Right? Well, I wasn’t prepared to talk about Iran, because I always get a little emotional, but I’m happy to. So I was born and raised in Tehran, Iran. Iran, I always say that because people say it like that. But it’s really Iran. And us, you know, it’s a country in the Middle East, known mostly for terrorism and other terrible deeds. But there is a lot more to it. I was very young when the Iranian revolution happened. And yes, of course, I was a child. But I also lived during the war between Iran and Iraq. So it was a very hard time for my family. And for us going through that period. I mean, you know, seriously horrible stuff, like bombings and shortage of food and stuff like that. So I remember some of it, but I also have very happy memories. And then we moved to Turkey, and then on to America.
David Ralph [4:56]
So So, you know, I’m not going to touch on that. Because as you say, it makes you emotional. But do you think the fall news broke, but I’m talking to now is sort of clearly defined by those sort of childhood?
Farnoosh Brock [5:06]
memories? Absolutely. Yes. That’s,
David Ralph [5:10]
that’s giving you a sort of strength and a challenging mind to sort of overcome obstacles as it
Farnoosh Brock [5:18]
Yes, it has, it has really formed me into the woman I am. And at the beginning, it was all about determination to make it and succeed in life, because that was the opportunities that are robbed from you, as a citizen of Iran, you don’t have those kinds of freedom and opportunities to pursue, especially as a woman. So I was very determined to make it in America, especially It was my dream to live in America, a dream that has come true. And and I’m very happy about that. But over time, I realised that I was also giving up a different kind of freedom. As I was becoming a slave to my job and my routine and things that weren’t really the direction I wanted to take my life. So I, I had to make the different than the next shift in my career. But it has absolutely defined me and I think every childhood defines every one of us, to some extent, right. So we may either be aware of it or not, but I don’t think it changes the fact that how you grow up and what influences you, the people, the surroundings, the environment, that certainly has an effect on you. And I think that it’s an extremely positive one, I wouldn’t change anything.
David Ralph [6:33]
Well, I don’t think you should change anything. And one of the things that’s been coming out show after show after show is people’s pursuit of their authentic self, the moment when they actually realise why they were on this planet and what they should be doing. And most people and I’m exactly the same, almost looks back to the childhood and kind of goes, I actually knew what I should have been doing when I was a five and a 10 year old, but I kind of got lost in the mix somewhere or going into a question and going into university and following a path, which is kind of expected of me. So I think you know, it’s called Join Up Dots. And the dots go back to a very early stage, which would you can you look back on your five year old self and go, actually, there was elements of me Ven, but I’m still using on a daily basis.
Farnoosh Brock [7:20]
If you know, that’s a very interesting question, because I was not one of those children that knew what she was going to be when she grew up, I just knew I was going to be successful. Because that was such an important, it was so important to my family, that the children grow up to be successful and financially stable. That’s very important in Iranian culture, as I’m sure it is in all cultures, and education was very important. So I focused more on all I’m going to get really good grades and be a good student and learn a lot. But I didn’t have this vision of what I wanted to be, however, I look back, and I know that I was in love with painting and drawing and writing, even as early at that age. And that is essentially the the foundation of my business writing. I write books for a living, I write my blog, I write my programmes. I I do a lot of creative things in my business that I never did in corporate. And I am really embracing that creative side. And I think that’s something all of us have. And I do see that part of me coming back into a professional sense right now.
David Ralph [8:31]
Because if you go back to my sort of school report, right to the early age, it was always David spends too much time talking. David is more interested in the points of view of other people. And now I’m kind of doing this, I think, well, that’s absolutely right. That that is the day you were saying far beyond the curve to see what I should be doing. I couldn’t see that. But no, my reports actually indicate I should have written podcaster just over it if it was a job at that time.
Farnoosh Brock [8:57]
Right. Exactly, exactly. Right. Now there’s definite honestly a part of us that that we carry through and, and yeah, I think your creativity and loving to write and create. That’s definitely something I can see today. And I abandoned it for a long time. So now it’s even more special to recognise it and to turn it into a living, which is very exciting.
David Ralph [9:19]
What is exciting, isn’t it that you’re doing something that is kind of a hybrid between a hobby and an income producing content line, isn’t it?
Farnoosh Brock [9:30]
Right, I wouldn’t even call it a hobby anymore is this passion is complete passions, things I’m very interested in. And it started out as a hobby. You’re right, blogging, for me started out as a hobby, but it’s definitely a passion, everything that I do, and I do a variety of things, because I’m so interested in so many different areas. But yes, it’s wonderful to be able to make that create a living for us, right, like right now we are travelling in Europe with my husband, whom I hired to work with us on our business. And we are able to do this something that we would never have been able to do when we had jobs and two bosses and all those headaches.
David Ralph [10:09]
So you’re your husband’s boss.
Farnoosh Brock [10:13]
Well, I like to think I’m his boss, but I don’t think he thinks of it that way at all. So we are partners. That’s what we say. Now we are partners,
David Ralph [10:22]
because I actually met my wife 30 years ago when I was up in the City of London. And she swears blind but she was my manager. And I have no memory of this in any shape or form. But she will tell everyone, she will tell children, adults, dogs, cats, whoever happens to be listening at that time that she was my manager. I don’t know where she gets up from because I don’t think she was funny.
Farnoosh Brock [10:45]
Well, I would have to ask her opinion, because there’s two sides to every storey. But, but noted,
David Ralph [10:51]
it is after 10 o’clock in the morning, she’ll be drunk.
Farnoosh Brock [10:56]
David Ralph [10:56]
So you won’t have a clue what you’re saying. So talking about drinking, because it’s an interesting, you’ve just travelled to Europe while you’re travelling through Europe at the moment, and you’ve spent a lot of time in the United Kingdom. And so many people who I talked to from America, when we’re off air, they always say, Oh, I came over to the United Kingdom. God, you English people drink a lot. Were you aware that the bars and the pubs here were kind of always full? Whether it was at lunchtime? Or in the evening?
Farnoosh Brock [11:28]
Yes, yes. Unfortunately, I do not really drink alcohol at all. And drinking is not it’s not just in Europe, people drink too much alcohol in America, too. So it’s all over the world. And I think it’s unfortunate, because there’s so many other things we could be doing with our time with our money and with our brains.
David Ralph [11:46]
It seems you effectiveness, doesn’t it? I used to work up in the City of London, and it was a kind of drinking culture, you kind of went up there just to prepare for lunch time, and then the evenings and stuff. And now I only have to have two points, and I just can’t function. I don’t know D or what, but I’m right, it’s certainly got to the point now that I don’t drink at all.
Farnoosh Brock [12:07]
That’s wonderful. Yeah, not a drop of alcohol here either. So saves us a lot of money. And it also makes you feel good in the morning, when, you know, you have a lot of work to do, and you want to be productive. But I think it’s very cultural. And it is part of the American culture too. So it’s a it’s a choice, it’s a personal choice. And you will give up something and you gain something. So I don’t see the gains. So I don’t partake?
David Ralph [12:32]
Well, I salute you for that. And I salute you that I think that you you drink a lot of green juice, which I’m not sure what it is.
Farnoosh Brock [12:38]
Oh, yes, and we’ve had a hard time finding it, although I did locate some grape juice bars and smoothie bars in London if you’re ever interested, but they are fewer than the bars, of course, unfortunately. But green juice and green smoothies, which is actually a two of my recent books is is basically consuming a lot of fruits, vegetables and herbs in a drink for at is at its simplest. And the reason you would want to do that is first of all, you don’t get all of your nutrition, there is just no way every single day, you you would get that in a regular diet, American diet, European diet, whatever it may be. And we really need that. And it helps you stay full of energy gives you hydration, it curves your appetite for junk food, it helps you with weight loss, it keeps you young, it it has so many, many benefits. And it is such an easy way to get all of your nutrition than sitting there and chewing three bowls of salad. So I started doing this many years ago, 2006 seven timeframe. And I started getting really into it because I was seeing these amazing benefits from such a natural diet. And it was fun, because I love the I don’t like cooking very much. But I love the idea of choosing vegetables or blending them up. And one thing led to another David and then I started blogging about it and talking about it. And then I published my first book on juicing, which really took off on on the Amazon Kindle Store and sold thousands of copies. And then a traditional publisher found us and they wanted us to work with them on a new book, which was a great opportunity. And since then we have written two books for them. And they have sold thousands of copies and reached a lot of people with this message which I’m very excited about. So do you have a better idea now what a green juices or did I did I kind of dodge that question? No,
David Ralph [14:39]
you didn’t go to the to be honest with you. It kind of sounds disgusting.
Farnoosh Brock [14:45]
Yeah, well, you would be so surprised.
David Ralph [14:49]
First of all, I kind of I can’t think of any drink that I drink that is green.
Farnoosh Brock [14:55]
And and this is this is because your mind has no positive association with the colour green. Think about it What colour is tea or coffee or, or be it’s not a very pleasant colours, but your mind has a positive association with what that tastes like and how it makes you feel. And so you have to create an association. So if you don’t have a positive association, you immediately think grass, and you will be surprised how delicious it is if you make it right. So, so yeah, I would not let that dissuade, although that is something that’s deters people at first, but think about creating a positive association, and you would be hooked. It’s delicious.
David Ralph [15:39]
It’s funny, funny you say that though, because you know, if it was yellow, I think I drink it. If it was blue, I don’t think I would drink it, I think blue and a colour because I remember they used to make blue Smarties. I don’t know what they call Smarties in America.
Farnoosh Brock [15:55]
Right? Right, right. So you haven’t you have some Association, I mean that that’s all it is. And you have to create you experience David. And now I will definitely give you the name of some great smoothie bars in London. And you can order anything from the menu and that if you’re doing smoothies, they may be a number of different colours. They may be purple, blue, not blue, blue, only if you put spirulina in, and it’s actually a very pretty colour blue. Make it yellow. If you do mango, bananas, papaya, orange smoothies come out in lots of different colours, even juices, if you do beet juice, it comes out of dark red. If you do carrot juice, it’s orange. So green is only when you use your dark leafy vegetables, and some other vegetables. But I think that again, create a new experience. I encourage it you will be surprised at you’ll see what you’ve been missing out on.
David Ralph [16:48]
I’m going to do it today, I’m going to go and find every green thing I can and blend, blend.
Farnoosh Brock [16:54]
No, no, no, I actually don’t recommend doing that. Because I think that way, starting out is important need to follow a known recipe and start out simple. Because if you combine different things and they don’t come out right, then you’re creating a poor experience. So this is a good time to actually mentioned my book, the healthy smoothie Bible series Bible, which I have a lot of recipes. Or you can just google some recipes or go to prolific juicing.com I have a lot of recipes. But I don’t recommend as a total beginner that you go out and you just experiment. Because if it doesn’t come out right, then you you will just be turned off and then we have to start all over again with you. So don’t do that. Go
David Ralph [17:36]
to the restaurant do I’m putting my daughter’s model of Shrek down at the moment.
Farnoosh Brock [17:41]
David Ralph [17:41]
But you should change your name to fall new broccoli Shouldn’t you about that would be brilliant. If you
Farnoosh Brock [17:47]
know my my in laws would not appreciate that.
David Ralph [17:51]
There’s a branding that was made in heaven for that. So when you’re talking about green juicing, and what comes out of you is passion, absolute passion. The big I am interested in on all these shows is that moment of leap of faith you’re you’re in your career, and you’ve gone through quite a upheaval in your in your personal life coming from one country to another to another country. Was there a leap of faith when you decided to leave your corporate? Your corporate job, the fortune 100 company? Was it an instant fault that I’ve got to do this? Or did it just so creep up on you creep up on you until you couldn’t resist it anymore?
Farnoosh Brock [18:30]
Well, so and I thought about this a lot, because I get asked about this question a lot. And I teach people how to make these exits, teach them how to make smart decisions, how to think about their plans, etc. In my case, my husband and I were both working, you know, very, very comfortable, cushy jobs at the same company actually. And I had grown more and more miserable as each year went by. And it’s funny because my career was becoming more successful. I had a great boss, I had great flexibility, great travel, great perks, benefits, stock options, you name it, it was great. And I made a lot of money. And I didn’t work all that hard. So it was a great situation. But I was growing so miserable and unfulfilled on the inside. And I had no idea what I would do. The only thought I had is I would go and get another job at another company. So I started interviewing other companies. But I stumbled upon blogging. So this is a few years before my exit, and I suddenly became hooked. It was just a hobby. But it started to take on a different level of seriousness beyond a hobby. And I started to discover more things about myself. So this is all the evolution that was happening, leading to answering your question not to worry. And so I was getting more attracted with this blogging, writing, writing for other websites, this community of online people who are doing things that seemed to me meaningful and fulfilling and fun and exciting. And again, I had no idea how I would do anything with that. But I’m at the same time i was growing more and more tired of my job. And it came to a point where they put me on a project I did not want to do, I actually had some moral conflict with the project. And a year or two before, I would have just done it and not thought twice about it. But I was I was getting to know myself better, like I said, so I decided I’m just going to challenge my my senior director and asked to do something else. Because that was not the best use of my time at the company. And that was just my logical, you know, train of thought. But they decided no, I had to do that project. And that’s when I realised something that I had forgotten a long time ago. Are you ready?
David Ralph [20:38]
I’m ready. I was born ready.
Farnoosh Brock [20:40]
All right. Okay, good. So that is that you always have a choice. So when people tell you, Oh, I didn’t have a choice, Oh, I didn’t have a choice. Well, that’s not true, you may not have a choice in that particular area in that particular situation, that particular company, but the door is wide open. And I could walk out just as easily as they could let me go. And they do. And they have many employees go since I left, but I could leave because this is this is at will employment. And when I realised that I was because this is a place where this company was my identity, I was in love with this place. I did so much for this company. I mean, it was years was 11 years of, of just pouring my soul into my work and not what I was looking for. So that was that was the moment when we started to entertain options, crazy options. In my case, I was such a loyal employee. But when I realised that this is a time in my life, where I could actually change direction, I didn’t want to do something like this too late in life, I still wanted to be young and full of energy and create success. So and I don’t believe it can be too late. But it was just a critical time. So my husband and I started having some serious conversations, and I was too terrified to leave. So I started putting some kind of a date out there in the future, maybe. But because I didn’t want to do that particular project, because I wanted to stay true to my core values. And because I didn’t want to waste my time and my life anymore. We decided to go for it. Right? I mean, you have to walk your talk, you just have to walk your talk, especially if you want to help others in the future. And you have to do it from direct experience. So I decided to resign. And that was that. And I have never to answer your earlier question ever, for a single millisecond looked back at all. And that’s shocking.
David Ralph [22:45]
What is not shocking is it is its listeners out there who are on the train, they’re on the bus, they’re at their jobs, trying to sort of kill eight hours a day. And that’s, that’s one of the problems that I had, when I quit my job, I realised that I was justifying my time, more than being productive. I had been doing the job for so long, but I could almost do it at will. And I could do it in very short bursts. And my productivity became kind of less and less and less. To the point when I was thinking, I’ve got to do this today, oh, I can do it tomorrow. And it was more sort of going in and having a coffee and walking around and having a chat, and all that kind of stuff. And then when I left, this was the weird thing. I was a loyal employee, as you say. And I was one of the first people at this company, when it was a company that had grown very, very small. And when it started expanding, and it was the expanding bit I was the first people person in so I was like employee 32 or something. And when I left it was about 280 300. So it was still sort of a reasonably small company. But I knew the company inside out. And they could ask me pretty much any question about anything. And I would, I would have a good stab at doing an answer. When I walked out the door, I did about 20 yards. And I couldn’t remember half the things that I knew. It was really when I walked out. And by the time I got onto the train, and I used to do training courses and the same kind of training courses for 10 years. And I would ask me, could you do that? And I hadn’t done it for two years. And I could stand up there and just Oh, yes, I remember it all flights back to me. And now if you ask me any question what I was doing, even though it was six months ago, haven’t got a clue, I have not got a clue. And so you can you can create your own life, don’t you you can create your life. But you do have to take that leap of faith.
Farnoosh Brock [24:30]
Absolutely. And there was logistical preparation behind that too, because I think a leap of faith, as exciting as it sounds, I think practically, we have responsibilities, we have obligations, like I said, I help people make these very, very difficult to exist at different stages in their lives, with family with bills to pay with mortgages. And so I think it’s important to trust yourself. It’s not just a leap of faith into the unknown and hoping that a next will appear, it’s about trusting yourself that if you are a smart individual, which I am sure you are, if you are able to get things done, if you can put two and two together and make a living and take care of yourself, you can thrive on your own. And if that’s what you want to do, it’s about trusting yourself. So when you have that trust, and you back it up with education and investing in yourself and learning what you’re going to do, then you’re going to make it work. So that is the logistical preparation, getting your family, your immediate family on board or life partner, your spouse, whoever shares your life, if that’s your situation, and kind of doing all of that and making a very professional exit, right, as much as I wanted to show them quote unquote, show them I made a very professional exit. And I have have maintained my relationships. And those are the things that are valuable to you. If you spend time in a company, your relationships are valuable, and you never know how you’re going to cross paths with people later in life. So making a professional exit is important. But you can absolutely make changes, drastic changes in your career. And it could come out so much more ahead. Even if you have to take a few steps back and start over. When you believe in the new path. Amazing things happen. And amazing opportunities show up.
David Ralph [26:16]
Will you linked as in perfectly to the theme of the show, you’ve been talking about creating a new path, having faith in yourself, trust everything that I play on a daily basis when I bring Steve Jobs onto the show. And this is a speech that he played. He said back in 2005. And I play every single time. So I’m going to play it now varnish. And then afterwards, I want to ask you really quick couple of questions about whether it was is relevant to you. And it is something that you can actually believe in what he’s saying. So this is Steve Jobs.
Steve Jobs [26:47]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [27:21]
Well, you will lady that is following a heart has it made all the difference?
Farnoosh Brock [27:27]
Yes, I love that speech to pieces. I am so glad you played it again. I cannot listen to it too many times. And yes, absolutely. I think that it’s it’s, I just want people to really, really believe in themselves. You know, for me, if somebody else is telling me it’s going to be okay, trust yourself, you can do it. Which by the way, I didn’t hear any of that when I was quitting was all your crazy, this is not fair. This is not right. But as much as other people can tell you that until you believe it in yourself and for yourself at it won’t happen. So that’s that’s really the critical element that made the difference for me. And, and I think that’s very important that you have to come to that realisation for yourself. So it’s true, though, isn’t it that, as you were saying, the people that care about you, the most your colleagues, your loved ones, quite often, they’re the ones that hold you back, and you’ve got to somehow get them on board, even if they don’t really understand now, I’m doing a show and we’re going live and we’ve been going live for about three months now. And everything’s going great guns, and my family are kind of going, yes, we always knew that it would be a success. I don’t think they did.
David Ralph [28:38]
Because I didn’t know it was gonna be a success. And I think at the beginning, when I quit my job, there was very much Yeah, what the hell are you doing? You’ve got children, you’ve got family, you’ve got responsibilities. And as much as I said, Look, I believe, just let me do it. Let me put the hours in. And that’s one of the things that people think, you know, I saw a quote on Facebook the other day, and he said something like an entrepreneur is somebody that’s willing to work 100 hours a week, because they won’t work 40 hours a week for someone else.
Farnoosh Brock [29:08]
Exactly. I love that. I love that. Yes. And you know what, David, I don’t think anybody holds us back, except ourselves. But because we put so much faith, so much weight and faith into what other people think especially our families, which I did, we are so hungry for a word of encouragement, especially at that critical juncture. And if we don’t get it, then we are so disheartened, you cannot let that happen to you. That happened to me. And I know that they have come around now because of course, we’ve turned things around, we are a success now. But expecting your loved ones to believe in you. I think that’s too much expectation, both on yourself and on them, they don’t understand what you’re doing, they’re not expected to understand they’re from a different generation, or from a different culture or from a different expectation from a different mindset. As long as a when you believe in yourself, and you are kind and, and not attack the attack mystic towards them for not supporting you, but you still continue doing what you’re going to do. Because it’s your decision and yours alone, then I think that’s all that matters. It’s important to get your immediate partner in life on board, because it makes things a whole lot easier. But the rest of your family and friends, let them say what they want to say. Right. But don’t expect them to understand because that’s just too much expectation on yourself on on others. And it leads to a lot of disappointment.
David Ralph [30:34]
When when I contacted you originally I I came across you on LinkedIn, as I said in the introduction, and you You did a post on LinkedIn and now but anyone who isn’t on LinkedIn is a way of building up network and Connexions with people across the globe. And it used to just be that but now it’s kind of going more sort of Facebook. Yeah, I suppose we’ve been posts and, and articles and different things to make it sort of more interactive, now found new, put a post on and I read it. And it really sort of resonated with me at that time. And I contacted the lady. And in my email I said, Yeah, I totally agree with what you’re saying about that. And what it was really is about how a lot of us are in careers that don’t fulfil us. And although we’re working, working, working towards something, when we get to the top of the ladder, we’re actually on the wrong ladder. And we’re looking over at something else thinking that’s where I should be. That’s what I should have done. But it’s not too late to change direction. And this is where really prolific living comes in, isn’t it? It’s being able to keep the tools to the people out there to make those changes and create a life that is prolific.
Farnoosh Brock [31:43]
Yes, yes, I hope so. Anyway, yes, that’s my hope to to, to inspire and to help them understand just how powerful they are when they decide their own destiny, and they decide to take the right steps towards living the life they want to live. And there was a lot of fun, a lot of change that has to happen to you internally, to come to even be open to something like that. Right? If I had heard my own words, a few years ago, I would probably not believe any of them and think, oh, you’re just a positive person. It’s worked out well for you, you were lucky. But none of that is true. I think you first have to be open to a different mindset be open to possibilities be open to realising your dreams. And then you need the tools, the encouragement and the motivation and the inspiration and the guidance. And I and I and I provide that to people who are open to receiving it.
David Ralph [32:36]
Can you make somebody open kicking did do some people sign up to your courses. And then, for example, don’t use them. Because that’s one of the things that I hear from so many people on the online world, they put their heart and soul. And I think a lot of people out there sort of listening, I think I was in a sort of frame of mind maybe five or six 710 years ago, where I used to see a product thrown out unless you think too good to be true, that person’s only doing that to try and make money out of me. But now, if you’re more selective, and certainly from your side, and I can see that shining through today, you’re not out there to make money. Well, ultimately you are but you’re out there to provide value first. So does it annoy you when people sign up your courses? And men don’t use them?
Farnoosh Brock [33:21]
No, not at all. Because I am an excuse to not not annoy me so much as it would actually disheartened me and reflect on myself and on my work. And that is a big mistake. That not not a mistake, but it’s something I didn’t know. So when I started to look at the people that I am helping, when I started to see the successes storeys that came out of my courses on my coaching programmes, I realised that the people who were not open to it, either there was something they had this resistance to, to learning or to to moving in the right direction. And so I would take extra measures, says like, in my smart exit blueprints I I had a couple of people come in. And I worked very hard with them, because I knew they they don’t think this way, this is not a mindset for them. But I could see that if they did they have so much potential. And a couple of them, I couldn’t help them. They were just completely resistant to changing their way of life. They were resigned to the victim mentality. And I felt sorry for them. But it does not reflect on my work, because that’s not for everyone. So now I have a more more structured filtration system, especially if I take before I take on anyone as a client. And even in the case of my courses, I’m pretty sure who gets in and what their situation is. And I set expectations very clearly. Of course, it doesn’t annoy me. My work isn’t for everyone. Your podcast isn’t for everyone. And there is only so much we can do to to open someone’s eyes. I mean, I do my blog, I do my I create my message. I put it out there, but we certainly can’t change anyone’s mind. And that’s not, that’s not the business I’m in anyway. So excuse me, it does not annoy me at all. It just does heartens me because I can see they have potential, and I was in their shoes many years ago. And if somebody had helped me, maybe I would have changed the direction sooner. And so that’s the only thing that that I feel in their situation. But certainly did eight later on make that change on their own time. Right. It may just not be the right time for them.
David Ralph [35:24]
It’s really strange. But I was talking to a lady called Denise Oh, Barry on on episode 27. And we were talking about she goes into businesses and she helps them when they’re failing. And she says sometimes I have to sack my client because they just will not take my pies even though they’re paying for it. And we had this conversation about em, Gordon Ramsay programmes when he goes into a fading hotel or fading restaurant, which is quite obviously, going down the toilet, and the owner won’t have anything to do with him. And I wish I was fighting. Somebody came in who was an expert, I’ve just go do anything you tell me to do? I don’t care if you want me to serve the food naked? I will do that. It’s going to turn. I can’t imagine serving food naked is a good good career choice in a restaurant, really. But yeah, but why? Why do you think so many people become so precious to their, their commodity their product, but even if it is quite obviously going the wrong way. But you won’t either ask for help or listen to advice.
Farnoosh Brock [36:30]
Pride. I think we have too much pride. It’s just for the same reason that you know, you’re wrong. But you will not apologise to your wife or to your friend. It’s just we have too much pride. And I know this. You’re never exactly
David Ralph [36:43]
right. That’s the that’s the I go with.
Farnoosh Brock [36:48]
But no i and i and i think that’s that I can relate to that. It’s a stupid, it’s not the right way to succeed. If someone’s trying to help you, you should take it of course, logically, it makes sense. But human beings are not entirely logical. So I think pride gets in the way, admitting that we have made a mistake that we are responsible for choosing the right path for staying in a dead end job for staying in a bad relationship, it is difficult to admit that and you don’t have to admit it to the whole world. But if you don’t accept help, especially help you’re paying for, then that’s just stupid. But again, I can totally relate to it. It’s a lot of pride. And there, the way to work around it is to really be honest with yourself, to to really come clean with yourself, just just you and yourself, you have a relationship with yourself. And, and that’s going to bring you so much peace. And then you can start the building process, the healing process. But I think we have a lot of pride and I have had to work so hard on own, because I have seen how it has held me back. So now my desire to be successful is so much more than my desire to ever be right. So that is very clear to me. And again, this is still a practice. But it has helped me make so many better choices, and has helped me, my my career, my business has exploded with success, because that’s the model. I want to be happy, I want to be successful, I want to help people, I don’t have to be right, I can certainly be wrong, I can certainly apologise, I can certainly make mistakes, because I’m a human being. And that’s okay. And it doesn’t bring me shame and guilt and all those ugly feelings that just make life so complicated.
David Ralph [38:34]
It’s brilliant to hear you say that your your professional life has exploded. Because you know, I’m talking to you at the moment. And I imagine because you’re travelling through Europe, you’re in a hotel room or somewhere or in a cafe in Germany.
Farnoosh Brock [38:47]
I am, I am in a hotel room on the 16th floor looking over the Rhine in Germany,
David Ralph [38:52]
yes, and used to be in corporate land where you had to get up every morning at the same time and get to the desk at the same time and all that kind of stuff. So you’re building a level of success, which isn’t just supporting you financially, but it’s supporting, you know, a dream lifestyle. So many people would like to be sitting in a hotel room with you at the moment looking over that scene, talking to me on well, who knows what part of that that they really dreaming about, but it is a dream existence. But as you get bigger and bigger and bigger and more successful. Do you have moments where you kind of have those internal dialogues? Again, those doubts when somebody comes to you and asks for advice? you kind of think oh my god? Who am I? Who am I to give them advice? Now, you know, it’s just I’m just Polish blockers. It was getting out there and making Connexions and building work to the world. But this is too big for me. Do you ever have those kind of doubts?
Farnoosh Brock [39:46]
Yes. That’s very interesting. You say that? Have you been listening to my conversations with my husband? No,
David Ralph [39:54]
you know, I come to the lights in each hotel room, you’ll see a little microphone.
Farnoosh Brock [40:00]
David Ralph [40:01]
that’s what they do in Germany.
Farnoosh Brock [40:03]
Oh, funny. Well, you know what, I don’t mind if eavesdropping could learn I’ve been going through But no, I I definitely have those because more opportunities are coming to us like a another book proposal like, you know, talking to a Senior Vice President at a company that I actually used to know him but but opportunities that I didn’t think I would, I would see so early, right? It’s just been three years since we’ve started our business. And it’s actually going to be three years tomorrow. So I think what I do is I look at the proof, okay, so to me, proof really helps, right? inspiration is good, having faith is good. But the proof is I have made the exit, I look at the successes I look at financially supporting myself, I look at building my dreams, publishing my books, creating success for my clients, and I look at everything that has actually happened. And that reminds me that I am capable that I am Spartacus, that I am doing something worthwhile, that what I have is it actually works. And when I have the doubts, I have a support pillar, I talked to my husband. And, and yes, sometimes I have a lot of doubts, but less and less, as I create more and more success. And I as I have listened lyst expectation to the end result. I know it’s going to be good, I know it’s going to be successful. But that big vision of I will be this big figure or successful in on this level of scale and, and kind of seeing that I’m not so attached to that, I just want to have a great journey and and live a rich life every day. But I know that even that will happen. So having a little bit of detachment from the end result actually helps you be more productive, be more brilliant, be more creative. And that creates the result of attracting the whole world to you. And everyone wants to know, what’s your success, which was your success secret, because that’s what everyone wants, right? You want to be successful, you want to be happy, you want to be healthy, and you want to live life on your own terms. So when we are so attached to the end result, and we’re desperate, and we’re in a hurry, and we’re in a rush, that’s not a very attractive figure, I don’t want to be that person again. And I’m not attracted to people who are so sort of defining what’s important to you, and being that person and living your values and doing good work. And it pays off.
David Ralph [42:29]
When it does pay off doesn’t it and you know, that is Join Up Dots is about, I could have called it Join Up Dots really, because it’s the same kind of thing. Every part of your life, you have moments when you think is this the right thing to do is that not and in my life, when I quit my corporate job, I worked really hard for three years, in the evenings and early mornings, I’ve been going to work so that I could earn an online income that would just pay the bills. So when I quit, I took a hell of a whack on my salary. But I could financially pay the bills. And it gave me time to sort of build build this up. But then I worked for real, you know, stupid hours, where I was thinking, have I done the right thing here? You know, I used to work long hours before, not productive hours, as I say, but long hours. And now I’m doing three times as much. But I thought no, this is it. I’m preparing and preparing for this daily show, we’re going to be releasing an episode every single day of inspiring, motivating conversation. I did all that. And then on the day that I had to release, I almost thought I don’t want this, I don’t want this. I don’t want to push my content out into the world. Even though I’d spent hours and months and years building up to that point. And it was really strange. I had the devil, an angel on my shoulder. And the devil was going, who’s gonna listen, this is going to be rubbish, you’re going to open yourself to criticism, blah, blah, blah, and the angel was going, No, David, go for it, you know, just press up. What’s the worst that’s gonna happen. And I’m having that on a daily basis as I got through Episode 10. And in 2013, when the emails started coming in, and the feedback coming in, I still have that internal dialogue going all the time thinking, Oh, my God, this is getting bigger than I expected. Am I going to be good enough? Are they going to be listening to me? What can I do? So how do we overcome that for people out there those who was in that same journey?
Farnoosh Brock [44:17]
Yes, that’s the fear speaking, your anxiety is speaking. And I used to think that we can just eliminate it, that we can just eradicate it. But now I really believe that that’s always going to be there. However, if you continue to take action, you in your case, you continue to put out your podcast, you continue to market it you continue to do the interviews, you continue to take action in that direction, that voice will get lower and go move more in the background. So you don’t focus so much on Oh, how do I overcome the fear so that I do the dream, you just do the dream, despite the fear. And that takes care of it. I think taking action consistent action persistently in the direction of your dream is the answer to dealing with all of those voices. And a lot of meditation helps to if you want to go that far. And also yoga, if you want to go that far and even juicing, but really just taking action. Dig, especially the green one, David, especially the green one.
David Ralph [45:24]
So if we look back on your life, there’s that there’s got to be a big dot, everyone has joined the dots with me. And they can say, Yes, I’ve got there because of bass and bass and bass. What was your big doctor? Can you remember the one where you looked at? And it might have been about time when you was at work and you had that moral conflict? It might have been something else. But was there one that you went? Yes. If I hadn’t stepped on that dot? I wouldn’t be here.
Farnoosh Brock [45:49]
Yes, it’s called blog world October 2010. In Las Vegas, that was definitely my turning point. And that was an amazing event. The best events they ever put out. I met amazing people that are I’m still friends with. And it was when I realised I could do this. This could actually someday work this that what if questions started happening then it was probably Darren Rouse gave his speech, maybe copy blogger Brian Clark, they were all up there. And it wasn’t just that I think it all came to this culmination point when Darren spoke. But I had never thought of myself, I never actually held up the mirror and said maybe I can be an entrepreneur never. And so that’s where the seed got planted. And it was beautiful. I’m very glad I went because I’m sure eventually I would have done something. But that was such a great turning point. And then I resigned may 2011. So just less than six months later. So that was it.
David Ralph [46:51]
And when you went in there, because I am I had Rick Calvert on the show on episode 20, who is kind of the the head of New Media Expo and blog world. And I was I was terrified to interview him, because I kind of felt like you know, I’m going into this world and in the United Kingdom, there’s not a lot of podcasters I haven’t met one. So everything I’ve been focusing in is is on a kinda like a dream line, where people are talking about Las Vegas and San Diego and Boulder, Colorado and all these places. But once I got to Rick for basis, the moment he is the Godfather, he’s going to pull my plug out. And I’m never gonna say another word again. And I just be speaking into a tonne of Mike and I never realised and he was so supportive and so encouraging. Which made me go right. Okay, Episode 21. Let’s go to Episode 22. And when you went with to blog world, did you kind of feel the same thing. But although you hadn’t met these people, you’d suddenly found found a connexion. But you didn’t have your own corporate land?
Farnoosh Brock [47:55]
Yes. And then I metric right there. And I have met him several times. He’s great guy as well. Most most people I’ve met almost all. And I would say yes, I felt like coming home, it felt like this is it. I’m here, I’m in a place where people are doing things they love doing. Wow, imagine that. You know, when was the last time I felt that in a corporate hallway. Right? So I felt very much at home. And I felt also what you’re saying in that I was putting some people on pedestal. And that’s not fair to them or to you, because they are just people. Sure you want to be respectful of their time, they are busy. You want to be polite and be kind and all of that. But you don’t want to make them bigger, like bigger than life, because they’re just people. I mean, we met Darren Rouse, he was extremely busy. He was on his way to catch a flight, he had boxes. And he’s just, he dropped them. And, and he took a few minutes to talk to us and take pictures. And I always remember that it took two minutes out of his time, maybe less. But I remember that he was extremely humble. And that is that is extremely. So if you haven’t experienced that, and you’re just watching people online, you may feel that way about them. But I think going to one of these conferences will really show you their real personality, and maybe a couple of people will disappoint you. Okay, so what the rest of them are going to be generous with their time, they’re going to be just people, it was just people that just happened to have different success levels in different areas. But a lot of people in this online media world are amazing, just amazing. That’s one of the reasons I wanted to be a part of it that people
David Ralph [49:32]
do want a different timeline is as simple as that, isn’t it? It’s just the fact that, you know, if you listen to the greatest podcasters out there with the biggest audience, and you go back to Episode One, they were they were novices as well, but they’ve just put rest, and they’ve improved and they practice and they’ve got better and better and better. They’re just on a different timeline.
Farnoosh Brock [49:51]
Yes, different timeline.
David Ralph [49:53]
We’re talking about timelines, this is the end of the show. This is the bit upon news where I call it a sermon on the mic. This is when I send you back in time to have a one on one with your younger self. And you can choose a age of far new you want. It can be five year old, 10 year old 20 year old he could it could be a couple of days ago, whatever you wanted to do. But once the music changes, and it fades out, I’m gonna just sit back and listen, as we put you on the mic and punish book. This is the Sermon on the mic.
Farnoosh Brock [50:50]
All right, the Sermon on the mic where I give my younger self a sermon, well, I’m going to choose to talk to my 15 year old self. So foreigners, darling, you have just arrived in America, and it looks like a wonderful place. But I just want you to know that you’re going to make friends, your life is going to be great, you’re going to have a great husband, you are going to get over all the awkwardness and you’re going to be proud of your heritage one day. And you don’t have to lie to people that you’re from Turkey when you’re really from Iran. And I think you should really start starting a diary. Because I’d like to remember these memories when I’m older, okay, and listen to your parents, but don’t worry about what they think. And just don’t worry so much everything is going to work out, okay. Don’t worry so much about your grades, make time to play and study a little less. And I would say the last thing I want you to know is that every decision that you make, as long as it feels good to you, as long as you are true to what it feels for you. And as long as you are respectful of other people’s opinion, even if they don’t agree with you, everything is going to work out, okay. And don’t forget that whatever happens, you have your parents, they love you, even if they never agree with you on the big subjects. And you’re never really as alone as you sometimes feel. And I believe in you. And the future is just beautiful.
That’s all I got David,
David Ralph [52:36]
I love fat. And I’ll be honest, I love you finish. I know, I know, you’re gonna like you, you’ve got one of those pictures. And is it a picture that you see all over the internet. And it’s funny once you get into this online world, the same images keep on appearing because you’re out there on your you’re on Pinterest, you’re on LinkedIn, you’re on Facebook, you’re all over the shop. And I just knew that was going to be open, generous, and we really sort of talking to you. But have an interesting storey. And I think you have and the beauty about this show is it’s not just the storey of where you are now, Join Up Dots is about going into the future as well. And I’m sure in sort of five years, two years, whatever you’re come back on this show, I’d love you to come back on the show and share your journey from now up to that next point. And I’m sure there’s going to be the same bounce it’s going to be the same fears is going to be the same anguish successes by the failures that has made your your first few years so memorable. So finally, thank you so much for being on the show. Because by taking time to join up the dots, I believe that by you know, we had the best opportunity to build our future just by looking back and connecting for a while. Thank you so much.
Farnoosh Brock [53:43]
Thank you, David. I just want to say that I think I’ve been now on probably 100 interviews shows and this was a very, very special one. So you’ve done a fantastic job. Thank you for having me on.
David Ralph [53:54]
Thank you so much. I really appreciate that. Oh, and just before I was I was getting so into the last minute being due to people connect with you.
Farnoosh Brock [54:03]
And they can find me at prolific living.com that’s my home online. I have prolific living on Twitter, on Facebook and Pinterest, like you said, and that’s the best way to connect with me. I have free confidence course they can grab they can read my blog, and just hook hook up with me and say how they found me so prolific. living.com Thank you so much, David,
David Ralph [54:25]
no problem at all. Thank you so much for taking the time.
David doesn’t want you to become a faded version of the brilliant self you were once to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up Dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.