Welcome To the Join Up Dots Podcast with David Ralph
Question Number One
This message has been percolating in the back of my head for several weeks so I decided to send it off as an early Christmas present to myself.
I shall try to be brief but want to explain where we are and how we got there …
I listen to , learn from and am motivated by your podcast, usually once or twice each week.
My business partner (and husband) and I did what you advised against: started by creating a product we felt would be useful to an audience.
The product has evolved from an online skills quiz game (failed), through a Flash phase (technology advanced) to its current state – an online product to help anyone involved in sales to close more deals as well as coaching.
We have been working on getting this to the right market for several years (yes, years). To be honest, we have worked diligently and at times less diligently … when our resolve weakened.
Starting fall 2018, we resolved to correct our product’s flaws (outdated website, Flash-filled content).
Getting that all corrected took until this fall 2019. We focused on LinkedIn and, secondarily, YouTube to generate interest and get viewers to our site.
It hasn’t worked yet and we’re now trying to figure out how to get to our unique bit of the market. LinkedIn has change quite a bit from what it used to be and no longer seems as business oriented as it did.
Its business focus is what made it our choice, given that we are not fans of social media.
Final information: we are considerably older than you so online needs to be our methodology.
Now that I’ve blathered on, not sure if you can help. Guess I was hoping for some outside thoughts from you … as well as finally connecting with you personally so you know I’m a fan.
Our site is mygoforthegreen.com. We transitioned from instructor led custom business skills seminars to our online product once we were no longer marketable.
If you can offer any suggestions, terrific. If not, at least we’ve had a chat, albeit a rather one sided one, and that’s fine, too.
Regardless, have a wonderful Christmas and a successful, enjoyable 2020, whether you’re in the back of your garden or travelling!!