Ian Pribyl Internet Master Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Internet Mastery With Ian Pribyl
Ian Pribyl is the internet master is the discussion of the day with , who is todays guest joining us on the Steve Jobs inspired Join Up Dots podcast.
He is a man who quite simply has mastered and can fully explain how to start cracking it online.
The reason I know this?
Well he was recently on the show and so good was he that i thought “Lets go again” and get him on the show once more.
As we heard on the last show he recently published a book called From Nothing which breaks down the mystery of making a living online.
It was born out of being in an industry full of scammers who were cleaning out consumers’ life savings under the promise of “getting rich quick”
I created FIMP to empower online business seekers and save them from having to purchase any more “make money online” products.
FIMP teaches everything a person needs to know — from absolutely zero knowledge to building a successful, profitable internet business.
Now with a history that started a a bartender, and meandered through a series of sales and customer service roles he has taken what works offline and detailed it brilliantly as an online resource.
Get your idea, do your market research, define the product the list goes on and on.
So is it possible to start a business and get it up and running without any of the problems that people struggle with?
Well let’s find out as we bring onto the show to start joining up dots with the one and only Ian Pribyl
During the show we discussed such deep subjects with Ian Pribyl such as:
Why so many people struggle with the negative dialogue that runs in peoples mind keeping them stuck in their position.
Ian talks about why we should be able to find data to discover the profitability of a new business idea before launching.
Why it is so much easier to earn a lot of money online instead of a small amount…as long as you have the value and the belief.
Why Sausage dogs and their welfare could be an amazing little business to enter into for any listener across the world.
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How To Connect With Ian Pribyl
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Full Transcription Of Ian Pribyl Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host, live from the back of his garden in the UK, David Ralph.
David Ralph [0:25]
Yes, hello there. Good morning. Well, good morning. Now, if you remember a few weeks ago, we had a guy on very sexy individual, he was two, and we had a discussion about a book Ray had called from nothing. Now you might go remember that that was? That was Ian pribyl. That rhymes with treebo? Yes, I remember him. Well, I thought he was so good for how I said, let’s have you back on the show. Again, let’s go again. Now, as we heard on the last show, and I just said he released a book called from nothing. And the beauty of this book is that it breaks down the mystery of making a living online. Now it was born out of him being fed up with industry full of scammers who were cleaning out consumers life savings under the promise of getting rich quick. So he built his book, step by step by step all the way through, and it teaches you how to get your idea, do your market research define the product, but this goes on and on and on. And I thought, wouldn’t it be good, probably a little bit sexy, if I got him on. And we see about creating a business from scratch and you can just follow along. And we will try to do as much as we possibly can in an hour and I will play the role of the stupid idiot novice person that doesn’t know anything. I know that’s gonna be a bit of a push. But I’m going to act this one out. And my guest is going to be the expert that will keep on telling me No, David, you’re wrong. Okay. So well, let’s bring him on the show. And we will start joining up dots once again, with the one and only Mr. Ian pribyl. Good morning.
Internet Mastery with Ian Pribyl [2:01]
I’m doing very well. Thank you. I just want to I want your audience to know that it is a small degree of torture, to make your guests listen to you talk about them. It’s such great words, and I can’t laugh. I can’t say anything. I just got to sit there and marvel at your craft.
David Ralph [2:19]
Now you can last as long as you love in life. You know, I sat at dinner table last night with my kids. And my kids said you know, oh, it’s favouritism. You like him more. And I said, Look, I’ve got no favourites between you. I dislike both of you. Now. I thought that was a really good joke, but I got nothing. So if there’s somebody on the other end of a podcast that is willing to laugh at my things, then you go for it. Don’t hold back.
Internet Mastery with Ian Pribyl [2:47]
Oh, well, I anytime you anytime you reference sex in me in the same sentence, there’s going to be an outburst of laughter. Probably not just for me,
David Ralph [2:56]
when I talk about sexy and I’ll explain about this before we plough into the show. My definition of sexy isn’t about all look at me. I’m gorgeous. It’s more about that in a spirit where you just build like you then take on the world. And everything’s going your way. And you’re kind of in the flow. So I always say to people, are you feeling sexy today? Because I think if you are feeling sexy when things go your way, yeah, Albert to sort of just plough through because you’re feeling so good. You’re feeling so good. So although you’re an attractive man, that’s what I think about sexy, I think it’s when you’re on your mettle, and you can do what you need to do. And you can just plough through. So you’ve got this book out, as we said, and what I want you to do is start sort of breaking down a brand new business. Now, I haven’t primed you with this at all. I’m just going to throw out some ideas. So imagine I’m in a cubicle, I’m in a cubicle. I’ve been listening to that guy, David, Ralph, a few years, a few months, and I want to start getting going now. I’m in a corporate gig. And I pick up the phone and I talk to somebody, and I put the phone down and I feel like that’s all I’m doing. I haven’t got any transferable skills, I can’t coach people, I can do drop shipping and all these other things, because it’s all I’ve done. What would be my first step here? And where could I go to get the ball rolling when quite frankly, I can’t do anything other than what I do?
Internet Mastery with Ian Pribyl [4:29]
Well, I think the first place to go hands down beyond a shadow of a doubt is starting at kind of a prerequisite step that most people in this industry never even think to mention. And that is you have got to stop running that narrative in your head. Whatever it takes. You have to recognise that that narrative is so toxic to anything you do. Even if you start taking actions, you start going through the motions, you are going to self sabotage period. I’m not big on the words you know, self sabotage. I hear people say it a lot and for the most part Part I think it’s every most of the time I hear self sabotage reference. It’s a little bit comedic to me because it’s just someone giving an excuse for screwing up to not use super colourful language. And so, but in that particular instance, I truly believe, if you don’t recognise that, which is foundational as something that is going to wreck everything you do going forward and do your main focus, your only focus should be how do I stop running the story in my head? identifying that narrative is one thing, and there are people who are hearing this, who may be thinking for the first time, oh, wow, I’m running that narrative. And if that’s the case, I think above all else, you need to make your number one objective, redefining that and stopping that narrative in your head before you can do anything else, because nothing else is likely to succeed until you recognise and kind of work that kink out of the beginning of the process.
David Ralph [5:57]
Right? I agree with you on that. And I’m gonna play two roles here, I’m going to be the novice, but I’m also I need to throw in my experience as well. And I think that really the one of the problems that people have, Ian, is that they don’t realise how little you need to start doing something worthwhile, it only needs to be something that whether it’s a doing kind of job where you actually do a task, and you get paid for it, or it’s a showing job where you show somebody how to do it, it only has to be focused on the people behind you, that can’t do it, or don’t want to do it. And it could be as simple as I’m doing Excel spreadsheets, it could be a productivity in the office or whatever. It doesn’t have to be a lot does it?
Internet Mastery with Ian Pribyl [6:45]
No, it absolutely doesn’t. And I think again, to take even one pre prerequisite step in front of that is a lot of people feel like, because of the emphasis we put on how important a niche is, which it is, it’s a very important thing. That’s why so many people harp on it so much. And we spend so much focus and time and attention talking about it. But it kind of creates this vicious cycle with a lot of people, aspiring internet entrepreneurs, business seekers in this space to become paralysed by it, because they think it’s make or break. And I recently recorded a training where I, I likened this to you trying to find your soulmate in kindergarten, it’s an unreasonable expectation. If you’re fairly new to this, and you’ve never built a niche site, you’ve never a niche site, excuse me, I’m trying to be better you are, you are trying to learn the ropes. And when you get yours into this industry, as we discussed on the last podcast, you will see them left and right, you will see knishes whatever you look, you will see them in your own actions, you will see them and other people’s actions, it’s like getting a glimpse into the matrix. But you won’t see it that way in the beginning and to expect yourself to see it so clearly and just nail the perfect niche from your very first choice is such an unfair expectation of yourself. And at the end of the day, everyone I have met in this space. With very, very few exceptions, have built multiple niche sites launch multiple business ventures, before they land on the one that was there, pay all the bills vacation around the world authority website. It’s just a natural part of the process and the cycle. And I think it’s really healthy to recognise that. And then with that understanding step into exactly what you just said, it doesn’t have to be some massive, revolutionary, euphoric realisation of Oh, Eureka, this is my niche. It doesn’t have to be that just get something going so that you start learning, you start seeing more angles, you start to develop the skill set that over many years to come will make you a remarkably successful internet entrepreneur.
David Ralph [9:17]
Now one of the things that I do is I train myself constantly to look at boring stuff, and see how I can create new markets for it. So I could be in the shower, and I would look at a shampoo bottle and think to myself, okay, that’s a shampoo bottle. But amazing. You know why there wasn’t a shampoo bottle? What if I could do something else and try to look at all these boring things that we have around us and start training myself to find the new opportunities for those things. Or just looking in the bathroom mirror and think, okay, if I started selling mirrors, who would I sell mirrors to? And it’s something that I do all the time. I’m always Looking at really boring objects, trying to think of a way that I can pivot them to become sexy, Ian, people over to you.
Internet Mastery with Ian Pribyl [10:13]
I a little bit, you know, I guess, reflecting what you’re talking about there. I think there’s a lot of merit to that. And I think if nothing else, it’s a remarkably healthy exercise. It’s like lifting weights, but in your day to day life for your, you know, honing and sharpening your entrepreneurial perception. And ultimately, the more you do that, the more not just now, not just early on. But I think this would lead me into talking about something that I try to remind people of a lot. And I think you will probably agree with given your experience, you’ve probably even taught it in the past, how much you are going to change throughout this journey, and how much as an entrepreneur, you will never be stagnant, you will never stop growing, you will never stop finding new ways to better yourself better your business, better your perspective. For me, even it carries over into how I approach my own emotional control my own happiness, life satisfaction, etc. And one of the things I try to get people to understand as they set out on this journey, is you are going to change so much and this, this journey is going to change and reshape you more than you will change and reshape it. And I think you need to be open to that. And the more as you are going through the process and learning and growing and iterating and evolving. And you’re running exercises, like you just mentioned of, you know, looking at a shampoo bottle and thinking around that from a business perspective, looking for opportunities there. Same with the mirror you are every time you go through that exercise. Ideally, hopefully you’re enjoying it a little bit because it can be quite fun to do it and run those those mental exercises. And if nothing else, over a long period of time, you are sharpening your skill set as an entrepreneur, especially as that digital entrepreneur to launch all kinds of business ventures and see all kinds of angles down the road that others may not see. And you only need one to connect. And once that one connects, you could be set for the rest of your life, your family, I mean, depending on the idea generations could be set for life, if you revolutionise the shampoo bottle in a way that you know you SERPs an entire industry and way of doing business. I guarantee you’re going to do all right for yourself. And at the very least, it’s going to be a productive exercise in becoming better and becoming more capable.
David Ralph [13:02]
One of my favourite businesses as always been. And I reflect on this all the time, I was interviewing a guy called jack Canfield, who’s Chicken Soup for the Soul guy. He’s a big cheese in America. And he was telling me afterwards, he said that he met a lady who used to go surfing with a dog. So she’d go surfing and the dog would sit on the board. And she was a businesswoman or something. And this was her sort of freedom escapism. And it was just a simple thing. And somebody said to her, I’d love to be able to do that. But my dog wouldn’t stay on the board. And she said always quite easy to teach them. Bang, a business was formed. And now she’s got like, you know, she’s a multi millionaire or something, teaching people to teach their dogs how to stand on surfboards so they can go out surfing. Now it sounds bad. It sounds like madness. Well, it works. And that’s the beauty of it, isn’t it if they if you find something where there’s a need and somebody wants it, you’ve just got to think how do I scale that? Which brings me to my next thing. Okay. So I’m back in the role of I don’t know anything. And I’ve been sitting there, I’ve been listening to people like you. And I’ve been doing the work and I’ve been writing down loads and loads of ideas. And I’ve got some real brilliant ones. I’ve got a stilt, the sausage dogs, so if it gets snowy, they can still walk along and see where they’re going. Okay, right. That’s okay. I’ve got a pair of shoes that when you bang twice on the heels, a little taxi appears and can take me anywhere. It’s like Uber. I’m going to call it shuba. Okay, now, how mad can an idea be but I should just dismiss it totally.
Internet Mastery with Ian Pribyl [14:48]
Huh. That’s a very good question.
David Ralph [14:52]
I would say I’m quite proud of shuba actually, it just come to me.
Internet Mastery with Ian Pribyl [14:55]
I really like that idea. Think you have to look at. I mean, ideally, when you have an idea, there is some kind of market expressing themselves somewhere. And I think the approach changes if you are a true pioneer to something that the dots have never been joined up before, in any way, shape or form. But speaking generally about where the majority of these ideas are going to fall isn’t a territory where you’re probably combining concepts from two different things. a college professor, I had pointed this out, obviously, since it was traditional education paid him an absurd amount of money to do so. The iPhone was not a revolutionary revolutionary idea, it was in a sense, but it was a combination of two very deep seated concepts, a phone and an iPod, which had been formed for many, many years. And most of our ideas are going to be some amalgam some combination of existing proven products or needs. And when that’s the case, you should be able to find data of whether or not there’s an audience there. So that would be the starting point. At a bare minimum, I’d recommend getting on Google and searching for I mean, we live in the information age. And and using that to your advantage and searching for anywhere This is being discussed any forums, Reddit is a great place for conversations like this, where people are having real conversations and seeing people expressing this pain point if you’re the only one that’s ever had this idea. And if you are the only one who has ever had this idea, that’s when I think you start to approach it with a little bit more caution. I think also, it makes a lot of sense. If you do see some traction there some hope you see a glint of light, at the very least going over to something like Google’s free Keyword Planner, the Google Adwords Keyword Planner, and just punching in some keywords and seeing how often people are searching for these things, and seeing how you don’t need to see an entire market there. But I think it’s definitely important to see some form some seed that you know, okay, this isn’t just me being a stratospheric, crazy person that’s out in orbit somewhere. This is actually something that there’s a true need. And if you can see that demonstrated in web research, and you can see that demonstrated in keyword research, you can validate an idea right there, if you see enough traction there, and you see a large enough community there that you can start building, you’re seeing something where you could have hundreds, if not thousands, of loyal followers over time, as you built that concept out, as you build that community or as Seth Godin, and a lot of others call it your tribe, then you can probably just launch into it, build a website, get going get started and start building momentum and figure it out one step at a time. Don’t try to figure out the entire equation equation from the very beginning, because that is paralysing. Now is
David Ralph [18:22]
a great idea though, Ian, I’ve got a great idea. Okay. And it’s a great idea. And I know it’s going to be amazing, but I don’t know how to monetize it. I just know it’s a great idea. It just seems it seems a given. And we see that a lot when people are blogging and doing stuff online that they kind of come up with the concept, and then struggle to actually turn it into money.
Internet Mastery with Ian Pribyl [18:49]
I have a general rule that I teach my audience when it comes to this, and there’s for me a front end gut check. That’s really important because I won’t say that there are things that are impossible to monetize. Because at the end of the day, everything can probably be monetized if you build some kind of web platform and following at the bare minimum with something like display advertising, if you can get enough traffic. But if your audience size is you’re only only large enough to facilitate you getting 500 visitors a day, 300 visitors a day, sometimes micro niches or you’d be lucky to getting to be getting 50 or 100 visitors a day, you’re not going to be able to make even a part time income from that website using display advertising. So you would need to find a different way to monetize
David Ralph [19:47]
and just explain what you mean by display advertising. I know what you mean, but just the people out there.
Internet Mastery with Ian Pribyl [19:53]
Oh, of course. So when you go to a website and you see banner ads everywhere you see them in the actual article. 10 kind of embedded and off to the right hand side and in the footer and in the header, top of the website, bottom of the website, people, someone, the owner of that website, or the company that owns that website is getting paid, either per click or per thousand impressions of website visitors who come to their site. So if you’re only getting 50 visitors a day, it’s going to take you 20 days before you get that first thousand. And even though we’ve come a long way, with display advertising back in the day, the only option was Google AdSense, and you’d be lucky to get $2 per thousand impressions, $5 per thousand impressions, if you’re in a really good niche 10 or $20 per thousand impressions. To the point now we have other things like iE zoic, where you can go and get on their Display Network, they do have higher standards, you have to have a decent amount of traffic. I think right now, it’s 10,000 unique visitors per month, or 10,000 pageviews per month, as we record this podcast, but you can put those ads on your website, and now you’re getting much more along the lines of $20 $30 per thousand impressions. So if you’re getting 50 visitors a day, you and that’s the maximum size of your your niche of your audience, it’s taking you 2020 days to earn 20 or $30. So you are maxing out your your ability to monetize through display advertising at like $1 to $1 50 a day, that’s pretty discouraging. Even if you were getting 500 visitors a day, you would still only be getting 15,000 visitors a month. And as a result, you would be getting 15,000 times 30. So you’d be getting I guess that’s $450 a month. So better, but so your
David Ralph [21:54]
brain now the way you did that.
Internet Mastery with Ian Pribyl [21:58]
I’ve actually, I got a little bit nervous because I wasn’t sure it was gonna come to me, and someone’s probably gonna check my math and tell me it was wrong. But
David Ralph [22:04]
I said it with confidence. And that’s what matters, I’ll tell you what it is I’m gonna take you to Vegas, we’re going to wear silvery suits, and I’m gonna get you to count cards.
Internet Mastery with Ian Pribyl [22:13]
That’s fantastic. I’m up for it. That sounds like a lot of stories will be told about that later, mostly negative. But so. So that’s what I mean by display advertising in it. If you’re if you don’t have a large enough audience to get a lot of visitors to your website, display advertising is not going to be a really effective form of monetization, which means you’re probably going to need an audience that takes action of some kind for you to create a sustainable income, you can make a very good living off of some niche sites that are getting 300 or 500 visitors a day. But you would need to monetize it in a way that they take action, and you would almost certainly be needing to, you would almost certainly need to be operating within a niche within an audience. That is a buying audience. And that is an audience with prospects who are searching things with the intent to make a purchase. Oftentimes, these are in the form of a question or something that’s oftentimes some of the best ones are very personal and things that they aren’t going to necessarily Express publicly or to their friends, they’re they’re going to research these things privately. And they’re looking to answer their question, or solve their pain point with a purchase event or conversion event of some kind. So obviously, that’s where affiliate marketers, that’s our bread and butter, because we are going to be connecting people to solutions. We don’t even necessarily need we don’t need to manage anything. We don’t need to manufacture anything, we just connect the party who is searching, or the party who has a pain point with the party who can help them answer that question or solve that pain point. And whether we’d get them to submit their contact information to that company so that that company can follow up and try to make a sale, or whether we actually refer them over and they make a purchase, we are getting paid on that event. And that form of monetization. In my experience, it’s distinctly possible I’m missing something. But after 16 years of doing this, every time I’ve run this test in my mind, you have to have a buying audience to create a sustainable stream of income of any noteworthy size that you could have as a part time business or full time business. You’re going to have to have either a very large audience that you can serve display ads to you can always aim for some form of CPA cost per acquisition, marketing or selling your own products to a large audiences well you don’t have to go advertising and in almost every instance if you are operating in a buying audience in a niche with a Buying audience, you’re going to come out way ahead by selling something rather than just putting up display advertising. But of course, display advertising is much more passive, you don’t need to put people through a funnel or worry about conversions, etc. And if you don’t have a very large amount of traffic and your audience isn’t large enough to sustain, regular, you know, multi thousand daily visitor counts, then you are almost certainly, if you want to make a part time or full time living from that site, need a buying audience. And that is an audience that in many different ways across many different keywords online, are searching questions that indicate they need an answer, or they want to solve a pain point that they are going to make a purchase with. Now,
David Ralph [25:52]
I’ve got an affiliate site that I’ve had for years, and it’s still sort of sitting out there. And it’s called WhatsApp, Flora dickies.com. And it’s basically AdSense and sort of holidays and stuff. And at its peak, it used to make about 31 grand a year on AdSense, which was good, it was excellent, now is probably gone down to about nine Grand 10 grand, which I still think I’m not doing anything with it, it sits there and the money comes to me every now and again, you know, I’ve got no issues with it at all. But the work that I put in to get backs. But where I didn’t have the control of it, you know, the market forces took the money away from me dependent on what they wanted to pay me, I would never do it again. And I always say to people that you’ve got to think bigger, don’t go small, because actually, it’s a lot easier to make a lot of money online than it is to make a small amount of money because it all links with your mindset. And if you were doing something where you found really rare Porsche engines that a very few people want, but they’re, you know, really quite valuable, then you don’t need that much, many customers, and it will be easier to build the business. But I do think that people get trapped in that not quite believing in themselves. And so earning peanuts were actually if I did believe in themselves more they would find it’s easier to make a lot more money than not at all what doing it.
Internet Mastery with Ian Pribyl [27:23]
I agree completely. And to bring this full circle to what you know, led us down this path was asking about people looking at their prospects and going well, I don’t know how to make money with this, how am I going to make money because that does trip so many people up. And it is it’s another place, people will get a good niche in mind, they will conquer that barrier. And they’ll go, oh, man, how am I gonna make money? And they’ll just get caught up right afterwards thinking about that. You don’t need to have the answer to that question on the front end. And I know psychologically, it can be very comforting. To have it and through the research I’ve just discussed, you can go out there and get an idea, at least you don’t need to have your entire monetization strategy figured out, I would actually strongly discourage someone to do that, because it’s using a bunch of energy that is much better spent in your business, on other tasks on things like getting traffic to your website. And if you spend a bunch of that energy on monetization, your your gas tank is going to run dry if you don’t manage those resources much more responsibly. And to bring it full circle. If you are speaking to a large audience, and you’re you have a very fairly general idea that is going to have very high potential for traffic, you aren’t going you’re never going to run out of options to monetize buying audience or non, you
David Ralph [28:53]
know, do Join Up Dots, I get about 100,000 people a month listening to the show. And actually through the website, I get about free coming up to about 4000 visitors a month. So it’s not massive. But I always say to people that actually only need 10 clients a year, and I’m solid, you know you if you do things the right way, it’s not all about numbers, is it?
Internet Mastery with Ian Pribyl [29:18]
Absolutely, absolutely. And if you have a if you have a smaller number even and they are a buying audience, that you at least have a fraction of that audience like you were just saying 10 clients a year in many instances that are willing to pay to solve their pain point or answer their question, you are going to be able to monetize and in my humbly, professional opinion after over a decade and a half of doing this, that is all you need to satisfy before you start pressing forward and any other energy you spend on that conundrum. That really isn’t a problem past that point you can figure out the rest later, is energy that is better spent elsewhere. And again, you’re just spending gas driving in circles when you’ve got one tank of gas to get to where you’re trying to go, which is probably some form of traffic and income with your website. So don’t spend any more of that gas than necessary that precious finite resource, driving in circles and doing things that don’t serve your business right now. satisfy the criteria, the criteria and you need to have comfort, to have security to know what’s going to be possible, which is either a large audience or a buying audience or a combination of the two, and press forward, just start taking action and building that audience from there.
David Ralph [30:45]
Now, I’ve been doing my market research. So I, I now think about steel, sausage dogs isn’t a good idea. There’s, there’s not enough people out there. But through my research, I’ve started to think that maybe people love their dogs. And so something that would keep their dogs protected, like sees dog coats or blankets might be a good market to have. Now, could that be too niche? Are there enough sausage dog lovers out there? And I mentioned sausage dogs, because I hate them that they’re like snakes on legs. I had some bad experiences with such as dogs.
Internet Mastery with Ian Pribyl [31:26]
Well, it’s funny, you mentioned this because anybody at my audience who is listening to this interview, probably knows that I have three. So we’ve we’ve hit a fun intersection here. I think inadvertently unless you intentionally plan this, and you’re just trash talking sausage dogs to get a rise
David Ralph [31:47]
out of me.
Internet Mastery with Ian Pribyl [31:49]
But which is a very, very interesting scenario for us to have wandered into. But I I think absolutely, there are a tonne. More than enough sausage jugs specifically, to niche down there. I have actually operated in that niche not for peril for the dog, but apparel for their owners. For a long time, I had a an e commerce store running that was doxo da ch so because of course, the the breed name is dachshund, so doxo.com. And did really well for a while was running a lot of Facebook ads to it. And the challenge I encountered is, there’s a large enough audience that you are going to be able to sell to and sell to sustainably and have great profit margins, potentially, if you’re bringing the right product to market. The challenge is, is it’s not a an audience that is so large that you can get one in every 1000 or one in every 10,000 sausage dog owners to purchase your product and, and run on that forever. You’re going to have to bring other products, other offerings to the market. And there’s actually a really good site that does that here in of course, I’m in the state of Texas, and celebratory gunshots go off in the background. And here in Texas, there’s a company that does this really well. I mean,
David Ralph [33:27]
can you vote yet by any chance? Are you still doing as? Yeah,
Internet Mastery with Ian Pribyl [33:31]
yeah, that one’s not under that was not being contested. So. So we’re not we’re not under speculation here, apparently. So there is there’s a site in Texas called American doxy. And doxy is spelled do x I II. And it’s a perfect example of someone who is part of an audience who gets an audience who understands the passion within that audience, and regularly rolls out new products, new designs to sustain what I would assume is a decent at least satisfactory full time living, my wife has made multiple purchases from them. And so the challenge there is you’re in this middle ground where Yes, it is large enough to launch an offer and make a decent amount of income. But it’s also not so large that you’re only going to be able to launch one product and make a very good long term full time living, you are going to have to continue bringing products to market and seeing what audience takes to observing what people really love coming out with different styles of the same product even or if you do really well with the sausage stock market moving into other breeds that people are really passionate about as well. So there are certainly ways to iterate but without it beyond a shadow of a doubt, I can tell you as a member of that particular audience that we coincidentally ran into, I know beyond a shadow of a doubt that it is a valid, niche choice. But you have to be prepared for how you’re going to serve that audience and be ready to serve that audience with new things new offers fairly regularly to sustain a long term income.
David Ralph [35:27]
Well, I can tell you, because I’ve been fiddling around while you’ve been talking and dog raincoats. 40,500 people a month are looking at dog raincoats. And the cost per click the page traffic is 53 pence in the United Kingdom. But that doesn’t seem a lot to drive that traffic. And when you think about once we niche down to that gym clothes, yes, those evil snakes with legs 5400 per month. And over the last five years, it’s pretty steady traffic of about 1600 people a month just looking for sausage dog raincoats. Now, that to me is quite a good niche. And I would look at that and think with the competition being low. The search results being quite high. You know, sausage, dog pyjamas, what kind of mad person would associate dog in Pyjamas? 1900 people a month are looking for that. And the cost per click is even less. So yes, you sort of drive some traffic, throw it up, get somebody to, you know, affiliate link, this sausage dog fashion designer, that’s a market you could go with straight away in it.
Internet Mastery with Ian Pribyl [36:44]
Absolutely. And to build on what you just said, Don’t feel if you were sitting at the front end of this journey and going Oh, man, I really don’t know how to manufacture my own products. I don’t know how to do any of this. I don’t know how to design products. I could do a regular dog but a snake with legs. Get out of here. There’s no way. So you know, don’t don’t get so far ahead of yourself that you talk yourself out of it. I can talk myself out of any idea at a point you have to see there’s a market and go for it and start building.
David Ralph [37:14]
Now I have the problem. I can talk myself into any business idea. It’s just
Internet Mastery with Ian Pribyl [37:21]
really too many of them on Yeah, yeah, well, you just have to pick your battles then. But you know, for this particular audience, just find someone else who’s already doing it, find a way to affiliate with him. So that as you build that audience, you get some proof of concept. And you can figure out the rest. Later, you can go to a community college, you could find someone locally, you could study on the internet to become a dog clothing fashion designer, in the interim, just start building. And don’t feel like you have to eat the whole elephant out of out of the starting gates just take it one step at a time.
David Ralph [37:58]
Now. Now I’m on the route here. Their website, I’m going to give it a name check called a Dutch hound station.com. And it’s got the name name of too. And basically, for people out there, the higher and more established a domain is, the higher the ranking is. So if you went over to say like Wikipedia or the BBC, you’re probably high in the 90s going to the hundred. If brand new websites just launched, it might be sort of ones and twos now Join Up Dots has been around for a while. And I’m about 50 in domain score. Now this that chown. One has got a domain score of two, but it’s getting 16,000 visitors a month. Now that says to me that that is a great little market to get into.
Internet Mastery with Ian Pribyl [38:46]
Absolutely, if you can have a domain authority that unestablished, I won’t say week that unestablished and get that much traction. It’s absolutely a desirable niche or audience to venture into.
David Ralph [39:04]
But anybody out there that goes with this because I’m not going to do it because I can’t stand them. And I don’t want anybody out there that loves a new business idea, as we say, go for sausage dog. It’s got its I’d like to say it’s got legs, but it hasn’t. But it’s a business that you can run with. Which um, yeah, I would go with that. So that sort of emphasises but the people out there that haven’t got any skills by feel, it doesn’t mean that they can’t start a profitable business because it’s about finding the need, finding the traffic and finding the winner ability to use a phrase.
Internet Mastery with Ian Pribyl [39:47]
David Ralph [39:49]
That’s quite powerful stuff in 14 minutes, don’t you think, Ian? But we’ve taken people I think we’ve done well. Yeah, from from the stage of going I can’t do anything to Hundreds of them googling sausage dogs like mad to try to get the name name as soon as possible. So before I say goodbye to you, and where are you on the show again? Because I like these shows, I think they they’re good. Um, did the name name. Okay, now, then we need to have the sausage dog in the name. Is that as important as it used to be now?
Internet Mastery with Ian Pribyl [40:24]
Well, I think that’s, you know, a fairly contentious topic within the the greater internet marketing industry and and an argument that I think you could make cases for either direction as a really experienced SEO. Yes, in my opinion, it is, it still serves a lot of fantastic benefits. Or I should say you receive a lot of fantastic benefits when you work the keyword into your domain name, that namely, the reason that a lot of people will benefit from that, even if they don’t realise it, even if Google has not emphasised that keyword in the domain name from a structural algorithmic perspective, at a surface level for years now, what does happen is, of course, backlinks are still, for any empirical study, you look at very, very important for building authority. And of course, authority is essential for getting organic rankings and getting traffic to your website. And at a bare minimum, if you can get that keyword into your domain name. A lot of the time people link to your website, they are going to link with domain mentioned or with a naked URL, which is HTTP s, hopefully you’re on SSL, colon slash slash www, your name here.com. And whenever you get those hyperlinks that have a domain name mentioned, or a naked URL, if you have your target keyword in the domain name, you are technically optimising your anchor text profile. Man, I’m digging a deep hole here. And anchor text is that when you click a link, and it says here, or click here, obviously, the URL you’re taken to is the link. But the anchor text is the words that were linked. And so whenever someone links to your website with the anchor text of just a domain mention, or a naked URL, technically, you are getting a link that has the anchor text of your main keyword in it. And that will boost your relevance and your authority for that keyword. And any other search phrase that contains that keyword or that key phrase as you continue building. And I feel like I just made people’s head spin so much that anyone listening has vomited. But I promise if you continue studying SEO, all of that will make sense when you revisit it. And very short. Yes, there are a lot of benefits to having a keyword, your main keyword in your domain name, it is not required. But if you can do it, I would strongly recommend it. And I would search and search and search until I could find one if at all possible.
David Ralph [43:28]
Yeah. And but anybody that got confused with what he is saying, if you jump over to Join Up Dots and look for a podcast episode called What are backlinks I did recently, then that will break it down into sort of a half hour walk through what makes a backlink so powerful for it. So Ian, I think we’ve we’ve sort of covered that. So at the first stage of this, we’ve, we’ve created a business, we’ve created a business out there, but people to start building an authority business around sausage dog raincoats, and they can go over to Amazon, they can go often to affiliate sites where people make the products and they want you to sell them on their behalf. And it would pretty much be passive. As long as I suppose you’ve got some interest in the snake we’ve Lex.
Internet Mastery with Ian Pribyl [44:20]
Yes, I think you know, that is one of the nice things I won’t say. I think we discussed this briefly on our last Congress during our last conversation on another episode, but I won’t say necessarily that you have to have a passion. I won’t even say that. following your passion. When you’re picking a niche is the best choice. I actually advocate for focusing on things that you have a large amount of expertise or a lot of life experience with that you may not be so passionate about anymore because you know it so well. But at the same time that’s probably the market you bring the most value to. However, if it is something you’re passionate About It makes the hours past so much faster. It makes doing it’s so much more fun. And in a lot of ways, it does have a lot of benefits that make it much more likely for you to stick with it. And if you are a fan of sausage dogs, and you get into the sausage dog raincoat territory as your niche, I think you would probably enjoy it very, very much. And you would get a lot of dopamine surging through your system every time you worked on your website. And that is never a bad thing.
David Ralph [45:30]
I’ve got a friend and I’m actually going to contact him after this because he’s been looking for a business. And he is the owner of the aforementioned snake with legs called Sydney. And Sydney. I went down there one night, and my wife was really drunk. And the dog was just lovable otter, he did nothing. And every time I went near it and I was saying go and just stroke it I said I’m not stroking now look at it. It was it was this violent towards me. And that’s my first experience of associes dog and I will go oh, I don’t understand why he doesn’t like you. And I wasn’t doing anything. But my wife smell of seven bottles of Pinot Grigio and that I should put a dog off but he loved her. Okay, so Ian, okay, we will definitely have you back on the show again, if you would be happy to return.
Internet Mastery with Ian Pribyl [46:22]
Of course, I would love it. This is great fun. And I hope that people listening are enjoying it as much as we
David Ralph [46:27]
are. As value is Emmy Award winning. So from nothing in pribyl How can I find your book and how can I connect with you sir?
Internet Mastery with Ian Pribyl [46:40]
The book you can find it LinkedIn basically every format you can imagine on Amazon for every country at from nothing book.com all one word from nothing book.com and from there, you can link out no matter really where you’re listening from in the world to Amazon, where you could purchase a Kindle version or you can purchase a paperback version. or you can purchase the audiobook through audible as well or just use an audible credit if you’re a subscriber. And you are always welcome to email me directly. My email address is Ian i n at stopping scams.com it’s one of the consumer protection and internet marketing education sites we run in this industry so you can email me directly at any time Ian i n at stopping scams calm and get the book at front, nothing books calm.
David Ralph [47:33]
We will have all the links in the show notes to make it as easy as possible. And as I say, if you want to jump back, either to listen to the show what are backlinks or you can look for internet mastery with Ian pribyl. That was a few weeks ago, you’ll be able to find him. So Ian, thank you so much for spending time with us today and joining up those dots again, please come back again, which you will do. And I don’t need to say to spilled Why? Because you’re going to hear it again next time Ian Pribyl. Thank you so much.
Internet Mastery with Ian Pribyl [47:59]
Thank you very much, David. It’s been a pleasure.
David Ralph [48:03]
Okay, so in just 45 minutes, we went from having no idea to starting to get an idea and doing some keyword research. And literally, you don’t actually have to do anything he did make a fair point about do you have the passion? Are you willing to do something just to make money or not. I’m a great believer in just doing something to make money. I like money more than, you know, doing the things. So I’m not too fast in that regard. Some people want the passion. Some people want the big project, that’s perfectly alright as well. But you don’t have to create something, people are out there selling the products, all you need to do is think of what to do, and then learn how to drive traffic to it. And as I always say to people, I have so many conversations with people, I always say to them, once you understand how online business works, you never run out of ideas. The problem is learning how the engine works behind the scenes, because once you get it going, there’s traffic out there looking for what you want, and you just provide it. And that’s how it works. Until next time. Thank you so much for listening to Join Up Dots. And thank you so much for everybody dropping us online. Hopefully we’re inspiring you with different content, more technical stuff, more journeys, and just giving you a podcast that you never know what’s going to come to you next. Until next time, my friends, you Look after yourselves. I’ll see you again. Bye bye.
David doesn’t want you to become a faded version of the brilliant self you or wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.