Welcome To the Join Up Dots Podcast with Jay Seeney
Introducing Jay Seeney
Today’s guest joining us on the Join Up Dots show is Jay Seeney.
He is the founder of media company Blacklist Productions. A company started to create cinematic videos and beautiful imagery.
In just two short years since inception, Jay Seeney has filmed with the best in the Australian Country Music business, directing clips for Lee Kernaghan, the Wolfe Brothers, Andrew Swift, Troy Kemp, Drew McAlister, Benn Gunn, Matt Cornell, Mike Carr and countless other artists.
Jay’s video style revolves around highlighting Australia’s best artists in some of the most desirable locations around the country.
Credits include: #1 Music Video on CMC Backroad Nation – Lee Kernaghan, #1 – Storm Rollin’ In – The Wolfe Brothers, over 30 music videos on the Country Music Channel Videos have received over one millions views online.
Jay is a talented musician, passionate artist and photographer and a highly skilled film maker.
So how did he take his passion music and build a business which has transformed his life to where it is today?
And if he could give one big piece of advice to every listener of Join Up Dots what would it be?
Well let’s find out as we bring onto the show to start joining up dots with the one and only Mr. Jay Seeney
During the show we discussed such weighty subjects with Jay Seeney such as:
Jay shares how he got the idea for Blacklist Productions due to the cost of making his own videos. He found his own pain point and took action.
We talk about the process of trawling through YouTube to find good the stuff that can push you on. It can work, but be very very selective.
Jay talks about the method of finding the right clients for his business that can push his business forward. Scale by using their profile to build your own.
Why gaining time in your life is so important especially at the beginning of starting your business. A day per week can be such a huge win.
How To Connect With Jay Seeney
You can also check our extensive podcast archive by clicking here– enjoy
Interview Transcription For Jay Seeney Interview
David Ralph [0:01]
Once upon a time, there was a guy with a dream, a dream to quit his job, support himself online and have a kickoff live. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and no struggles became a thing of the past, of course, was that person. And now My dream is to make things happen for you. Welcome to Join Up Dots.
When we’re young that we have an amazing positive outlook about how great life is going to be, but somewhere along the line we forget to dream and end up settling in Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [0:55]
Good morning, jeah and welcome to Join Up Dots. Yes, this is officially officially Our first podcast episode of 2020. I had recorded Yes, we started in 2014. And we have been going three times a week for six years now. Yeah, you’re not gonna get rid of us. We’re not one of those shows that blast out big. And when after four episodes stop, we could pick it up the antenna 17 hopefully you will be with us as well. Well, today’s guest joining us on the show is a guy who I’ve been chatting to he’s down in Australia. Hopefully he’s not being bothered by the bush ball. So I’m going to ask him and he is the founder of media company blacklist productions. Now this is a company started to create cinematic videos and beautiful imagery. Now in just two short years since inception. He’s filmed with the best in the Australian Country Music Business directing clips, Billy Khanaqin, I probably said his name wrong. The wolf brothers that’s easier. Andrew Swift, Troy Kemp drew McAllister Ben Gunn, Matt Cornell, Mike Carr, and countless other artists and He’s video style revolves around highlighting Australia’s best artists in some of the most desirable locations around the country. Now, credits include a number one music video on CMC backroad Nation. Number one stone rolling in the wolf brothers and over 30 music videos on the country music channel videos had received over 1 million views online. He is a talented musician. He was just singing to me a moment ago. He didn’t put much effort into singing. I’ll be honest, I’ll try and get him to do a little bit more later. He’s a passionate artist and photographer and a highly skilled filmmaker. So how did he take his passion for music and build a business which has transformed his life to where it is today? And if you could give one big piece of advice to every listener and Join Up Dots, well, let’s find out as we bring on to the show to start joining up with the one and only Jay Seeney. Morning, Jay, how are you?
Jay Seeney [2:58]
I’m doing great. How are you? David,
David Ralph [3:00]
I am very well very well, so I have to bring it to the fore. I was a bit disappointed with your singing style. You didn’t put that much effort into it is singing not your thing. The talented musician is it more plucking the strings when giving us the sings?
Jay Seeney [3:16]
Oh, you know, it’s getting a bit light over here. And I’ve done a few sets tonight. So I it goes,
David Ralph [3:24]
Yeah, so So who is the sort of musician of choice when you pick up your guitar because I’m a piano player. And so I always pick up the well I don’t pick up the piano. That would be lunacy. I leave the piano where it is and I go towards the piano. But I literally will always play either lady Madonna by The Beatles. Or I will play an elton john song and my kids whenever they see those street pianos, where you will pass they go No dad, No dad, we don’t want to hear lady Madonna again. What is your your starting song that every time you pick up the guitar, you all a piano you have to have a little pink.
Jay Seeney [3:59]
Yeah. Well, most of the The time when I pick up the guitar end up going straight to the guitar licks sir all that all the flavour and all the goodness is so yeah not so much a specific song but more I’ll just start ripping into some solos smoking the water
David Ralph [4:13]
that we do we do smoke our water Jay
Unknown Speaker [4:16]
I love that song
David Ralph [4:18]
What about Stairway to Heaven I hate Stairway to Heaven
Jay Seeney [4:23]
you know you get that one request and many many times when you’re at the at the pub is playing.
David Ralph [4:28]
It is a boring one, isn’t it? So so let’s get to the exciting stuff blacklist productions. Okay, so it’s all about having an idea and this is something that I’m going to bring to the fore and Join Up Dots moving into 2020 because people are kind of caught in that I would love to do my own thing, but I don’t know how to do it. I don’t know what to do. I don’t know where to challenge myself. Now you’ve got a passion of being a musician. Many, many people have got that you’re a passionate artist and photographer. Most people walk around with those skills. Although not most people, a lot of people, but they don’t even transfer it into a media company like blackness productions, but has done so well in just two short years. How did you do that? How did you go from clicking on your own to thinking actually, I think I could make a living on this?
Jay Seeney [5:17]
Yeah, well, the the inception of this company was kind of out of necessity, because I was a musician first. And I do a lot of gigs. And I release a lot of original songs. And of course, when you’re releasing original songs, you want to make sure that you have video clips that are accompanying them so you can get traction on YouTube and online and, and on TV, because the world is just so visual now that everyone wants to see. See the artist. So because of this, I had to constantly keep putting out clips and it got to a point where it was incredibly expensive to just keep doing and keep churning out all these clips, because a lot of the time you just don’t see the return on them. So we spent a bit of time like talking about what we’re going to do. So at the end of the day, I just decided, well, I’m going to have to learn how to do this to myself. Do this myself just to make it sustainable. Oh, so you were saying,
David Ralph [6:09]
for people to do it first of all, were you?
Jay Seeney [6:11]
Yes, that’s correct. Right. So yeah, there was a bit of a nation the market there because the costs of clips in Australia was incredibly unaffordable. So I spent a good three to six months just developing my skills and learning all the things that go along with with cameras like your aperture and your shutter speed and all of those things to get great shots. And because I’ve done quite a few clips before, I kind of had an idea of what I thought would work really well in a music video. So I started doing my stuff myself, and then before I knew it, it just really took off. I’d constantly be posting different stuff that I’d been working on. And I had Katie Jane was the first ever artists that I shot a clip for. And we did that and it just blew up people initial thought the whole thing was just a joke. But then it just snowballed into something massive.
David Ralph [7:05]
I’ve just googled Katie Jane and I can see why it blew up. She’s She’s, she’s a very attractive person for Star. Now, if I was doing a video, right, and I’m going to teach you some stuff here, Joe and what you want, first of all, you want big hair, you want big hair, and you want somebody standing on top of a cliff with a load of wind blowing their hair. Now is that cliched or Maya genius?
Jay Seeney [7:33]
Yeah, we say back in the day, they used to do it in real time, but what I do to, you know, make it just that little bit better as we shoot it in slow mo.
David Ralph [7:42]
I would like to do slow mo I so how would I do that? So if I was doing say, you came to my office, okay, well, I record podcast and you recorded me in slow mo. I’m already slow, so it wouldn’t even move. So So how would you do that in a guitar sense with somebody disbanding they’re just trying in their hands. How do you do that to make that kind of skill come alive?
Jay Seeney [8:07]
Yes, so something really interesting that we do with music videos if we want to make it slow mo but they’re playing along to a track as we actually have to speed up the song. So this they’re standing on this cliff and they’re playing the song like twice as fast as what the song actually is and we shoot it in slow mo at double the speed and then we drag it back to normal time and they’re playing in time. But all of their movements and and their hair blowing in the wind is slow mo now
David Ralph [8:36]
I can’t play lady Madonna any faster than I can play it so I wouldn’t be able to do it twice the speed I’d be having a seizure
Jay Seeney [8:45]
Well, I I guess it just comes down to practice.
David Ralph [8:48]
Yeah, can do it quicker than that. That’s at my absolute peak. That’s why I’m a play that song j that’s my show off peace. That’s the bit where I actually end up looking at my own fingers thinking it Think I can actually do this, although I’m doing it?
Jay Seeney [9:04]
Well, thankfully, in music videos, everything’s pre recorded. So you just have to look like you can do the pot.
David Ralph [9:11]
You say that’s what I do in podcasting as well. I try to look like I can podcast. And after six years, I think I’m getting away with it as well. So with yourself, Joe, okay, one of the things that I like about that is you, you basically went into the self development, you knew that you had to learn and actually you needed the skills. Did you Wally around on YouTube looking for free clips, or did you actually pay for a course Did you hire a coach? How did you develop those skills? That meant that you can actually do it yourself?
Jay Seeney [9:43]
Yes, so the route for me was YouTube because of the the medium, being very visual, everyone watching videos, there was so many fantastic filmmakers on the platform that we’re providing a lot of information about how they shot and I was happy just to try roll through the internet and just pick bits and pieces that I thought would work best for me. So that was that was the way that I kind of got my skills up to practice. And then once we started getting a few clips, then you learn on the job as you go.
David Ralph [10:12]
Now with that with YouTube, because a lot of the stuff that I do as well, people obviously, put it onto YouTube, and I go over every now again and look. And I always think it’s always about five or six years behind what you can do now. It’s the kind of stuff that was happening when I started in 2014. And people are still sort of flogging the same stuff. Because basically, they come along, they learn and then two days later, they’re sort of projecting themselves as an expert. How did you find the good stuff? How did you go into YouTube and find the gold Jay?
Jay Seeney [10:48]
Yeah, you’re 100% right. There is a lot of the same stuff and you continually see it come up. I guess you just have to be really discerning and take the time to listen to what they’re actually saying. And whether What they’re doing is actually working in practice. Now with that it does take a relatively long amount of time. If you get it direct from a source that you’re paying for, you’re probably more likely to get it straight away. But yeah, you can do it on YouTube, you just have to be a little bit more discerning.
David Ralph [11:19]
Now, what is your passion because I was talking to another podcast today and I said to him, it’s funny, even though podcasting, I love, podcasting is my thing. There are days when I walk up to my recording studio, and I’ve got a whole day of podcast to record with people and I think I’d rather be sitting there watching Netflix, you know, it’s difficult to keep that passion going over time. Once you get into that normalcy, where the sexy time is now routine. How do you find the passion to keep going on these things when after a while. The fun at the beginning just becomes what do you do for a living if you get my drift
Jay Seeney [12:00]
Yeah, I totally understand what you mean. And I’ve, I find the way that I keep that energy and that tenacity for the projects is that I’m always working with so many different people and their, their energy is is tenacious, you know, they they’re really interested in their projects. And they’re really excited to be working on their song. And just through that alone, I think are coming up with new ideas. And creating different styles of clips helps to keep it really interesting and exciting for me.
David Ralph [12:29]
Well, let’s play some words that emphasise what Jay just said, and we’ll be straight back.
Steve Jobs [12:33]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [13:00]
So is this as he says, Did you take a chance on doing what you love? Or did you have enough? armoury? I suppose to make a success of it, was it too much of a leap into the unknown?
Jay Seeney [13:14]
Well, there was a little bit of that. However, being a musician first, I’d been hanging around the country music industry for quite a few years, and I’ve developed a lot of contacts within the industry, basically, all of the artists, whether it be at an award show or we’re just on on gigs or festivals together, I had a really good connection with the industry. And I think that was absolutely imperative to the success of the business. So it was a couple of things. The first thing was it was really important that I delivered the goods and the quality was there and was as good as the best videographers in the industry. But once I once I had that under wraps, then it was just that that networking, which I think is really important. Yeah.
David Ralph [13:59]
Because it is really difficult for the Australian music industry because I remember going to see in excess many times in the in the old days before base kind of calls themselves some damage as we were saying, and they would they were amazing. They were brilliant. And one of the things I remember Michael Hopkins the who was the lead singer saying is it was incredibly difficult to keep what he was great at in a bar in Australia, and managed to take it into stadiums and stuff. Now through that time I am. I’ve been to a couple of Australian gigs Jay and I saw a guy called Jimmy Barnes who you probably know about, and he was like an Australian Bruce Springsteen, as far as I’m concerned. And there was a band called The southern sons back in about 1992. Remember the seven sons?
Jay Seeney [14:50]
I’m not quite that old. I’m only 28
David Ralph [14:53]
Oh, You swine use wine. Well, go back into the catalogue they would they would be the southern sons. Family songs and stuff. And I thought to myself, this bands can go somewhere. But as far as I can see, maybe Crowded House and, and in excess. They’re the only two bands that I think have really made our AC DC as opposed and things like that. What is it that holds Australian bands back? Because you’re doing all this work you’re promoting them? Is it going to take them into global elements?
Jay Seeney [15:25]
Well, I think something that I’ve noticed, especially in the country music industry is there’s a lot of standing on the stage and playing the song and that’s it. There’s not that much thought that’s gone into the show and making it more of an experience. So it’s one thing to play songs in a bar and play them really well. You know, that’s that’s an important thing. But it’s a whole nother thing, to then take that to being a show a big stage show which you can tour around the world. I think that’s something that especially Americans seem to get a lot more is they understand the ramp up Bed awareness in Australia, it’s more like stairs, and some people don’t quite get up them.
David Ralph [16:04]
So So with that, how do you get your work to that global element? What What, what makes somebody come across to you? How do you get that success that really blows blacklist productions up into the next level where people go? Yeah, I don’t want to go anywhere else. I just want to go to Jay.
Jay Seeney [16:24]
Yeah, well, the, I think the most important thing is you need to create an experience. And something that I really focus on with the music videos is I make sure that I’m incredibly flexible so that the performer if they’re really rigid, and that’s how they are, it allows me to still create a great environment and make sure all the backups are in place. Everything runs incredibly smoothly and the artists can just focus on having a great time and have a great performance and all of the technical stuff is taken care of. So I think that part is absolutely paramount because people want a great excuse. It’s regardless of what the company is, you know, you could be going to buy an iPhone, people want to have a good experience in that sales process and that services process. And with that,
David Ralph [17:11]
do you come with the ideas? Or do they come with your ideas? Or is it sort of a mutual collaboration?
Jay Seeney [17:19]
Yeah, that’s very much it. So it comes back to that flexibility. So sometimes artists will say, Oh, you know, I’ve got this song, you know, what, what should I do and then I’ll put forward some ideas and eventually something will stick that they like or they have a really clear idea of what they want to do and and that’s great and then we can go shoot that all kind of toss ideas around together. So it’s very artist dependent how that process works.
David Ralph [17:41]
Now if I come and I have some bizarre idea that you really think is rubbish, but but they’re absolutely nailed on to it. Will you do that? Do they had the the leading say on everything?
Jay Seeney [17:55]
The artist does thankful I’ve never had anything that’s been so extreme that I’m just saying Guys, I don’t have we can do this or not. So we haven’t hit that yet, but I guess we’ll find out if that ever comes up.
David Ralph [18:07]
And would that excite you? Would you? Would you think Well, actually, this is, you know, this is skills that I haven’t got. Let’s see what we can do, or do you like to do what you know works?
Jay Seeney [18:19]
Yeah, I think my personality type is very much a learning one. So if I’m not sure of how to do something, I’ll go and find out how to do that. Um, so I think I find that generally, we can mould pretty much any idea into something that I think is going to work because most of its how you shoot it, you know that there is an important element of having a great idea in there. But if it’s something that’s really eccentric, there’s, there’s usually a way you can work it. So that’s very interesting for the audience. Now,
David Ralph [18:48]
take key back, you’re sitting there and you’re going, this is expensive, you know, I’m making all these clips, it’s costing me a fortune. Let’s do it myself. So you start getting the skills and you start developing into it, and you’re starting Making some inroads into your own personal skill base? How do you convince that first customer because I know so many people struggle, they create a business that’s got legs, but actually getting the customers to come to them is really difficult.
Jay Seeney [19:16]
It’s such an important part. And so many businesses fail because of the sales process. And I think the thing that’s led my business to have a lot of success in the last couple of years, is through content. Basically, I haven’t paid for advertising at all, because my content does all the work. So I find if people can actually see it, and then they can see what it’s all about, they’re much more likely to buy into that. So people could see consistently that I was putting out high quality photos they could see consistently that I was putting out high quality video. And I think those two things combined people go, you know what, I want some of that as well. This is good, and it might be a better option than what’s already out there.
David Ralph [19:57]
Because I do a lot of work and I’m coaching people on business. And I love creating businesses but doesn’t need the marketing. But you actually create the right content that people are already searching for. And with the hierarchy of kind of Google search, you can find the niche, you can find both that powerful search, which is a bullying search, that just brings people into your into your business time and time again, I struggle when I see people spending so much on Facebook ads, and so much on Google ads and doing all this kind of splash it all over the place, because they’re fundamentally missing the point of there’s customers looking for you already.
Jay Seeney [20:38]
Exactly. I think that’s that’s an incredibly important point. With with businesses, I think that people will seek you out people will be able to find you without having to spend a lot of money on advertisements, especially if you can create really interesting and insightful content that’s, you know, either entertaining, engaging informative all of these different things and that I find is the best way to Draw In Customers.
David Ralph [21:06]
Now, I was listening to a guy the other day, I don’t know who it was now I can’t remember. But he was saying that he’s business, struggled in the early days. And he said, I look back on it now. He said, I wasn’t ready for the business to actually come to me. I had to allow it to sort of bed in and grow. And the early struggles were a vital part of his later success, because he made those foundations stronger. If he just thrown it up and things magically occurred. he reckons it was going to be built on same. Do you see the same thing with yourself where the early struggles part of actually building the strength of the business?
Jay Seeney [21:46]
Yeah, I think that’s really important. And in the Australian industry, it’s been really good that I haven’t started with the big names. I think it’s pretty much impossible to just get a big name to come and shoot with you straight off the bat without A bit of a track record. So for me, it was a very organic process where I started with some emerging artists, and then slowly that ratcheted up to slightly bigger artists and slightly bigger artists. And then when the bigger artists hear about you, they tell the the arena filling artists, because they, they’re more in connection with them. And then before you know, you’ve got those gigs, and you’re ready for them.
David Ralph [22:23]
So if somebody came along and said, You know, we’ve got the biggest artist in the world, we got the biggest Australian artists in the world, known by the name of Kylie and we know that Kylie is the least the greatest Australian ever. Would you say? Actually, I only do country stuff so it doesn’t quite fit Kylie or would you go bring it on? I should be so lucky. Let’s have currently.
Jay Seeney [22:48]
Well, there’s a great quote from Richard Branson. It says if an opportunity manages to pop its head out, then you should take full advantage of that, and then learn how to do it lighter
David Ralph [22:59]
screen Let’s do it not not with not with comedy obviously because you know, you’d be a professional but but would you would you take come it come in the empty realm?
Jay Seeney [23:09]
Yeah, I think I’m at a point with my music video filming where I could handle that job because I have done a bit of stuff outside of country music. We’ve shot some metal music videos and done some rock stuff. So I think I could handle handle some pop music at this point. I think I could handle Kylie
David Ralph [23:26]
I wouldn’t tell my wife but I think I I think I could do it I struggle through but I would do it. Jay, I would do it.
Jay Seeney [23:34]
Yeah, well, you know, you’ve just got to do what you gotta do.
David Ralph [23:37]
Absolutely. We’re men, we know what we’re talking about. So let’s go back to that Jim Carrey quote, because you might as well do what you love. Now. I play that and I love it. But I also hate it as well. And I keep keep on bringing this up on the show because I think that although it’s true, absolutely. I think So many people get hung up on trying to find the love when I keep on telling them, now you just start doing stuff, you’ve got to do stuff, you gotta break a lot of eggs. And then you find that love is almost impossible to find the love straight away. What do you think?
Jay Seeney [24:16]
It’s, it’s very true people think they want to do something like, I want to do this for the rest of my life, and then they start doing it. And then they go, Oh, this isn’t actually what I really want to do. So yes, it’s incredibly important to seek different things out and just have all of these different experiences in your life. So that that way, you have a really broad depth of knowledge of different things. And that way, you’ll know what you really would like to do.
David Ralph [24:43]
So So how many eggs Have you broken leading up to it because in Join Up Dots, it always seems pretty linear and seamless. But actually, when we go back and we join up the dots as being, you know, right turns left turns, you turns how many eggs Do you think that you’ve actually broken before you found The thing that ego Yeah, this is it. This is my business. This is what I do. This is my future.
Jay Seeney [25:06]
Yep, it’s a it’s taken a few. I was really lucky as a as a kid to be afforded a lot of different opportunities. My parents are really good with that kind of thing. So I had the opportunity to do a lot of different sports, like swimming, karate, archery, lots of different things. So I tried all that, and it wasn’t going to work. I don’t think I was going to be an Olympian by any stretch of the imagination. Something that stuck with me from the age of about three years old was music. I’ve always loved music, and I’ve always had it surrounding me. So it took a bit of time to really work out what was going to happen within the music industry. I just knew it was going to be related to music somehow. So it’s, it’s great that it’s fallen back onto this video work and I get to work in the music industry with all my friends.
David Ralph [25:56]
So what is the sort of timeframe of you being A musician a jumping musicians actually finding what you feel now is your niche, your niche of video work.
Jay Seeney [26:08]
Yeah, so it took quite a bit of time, I was playing instruments all the way through growing up. And I started playing in pubs at about the age of 16. So that was 12 years ago, I’ve been a musician playing in public for about 12 years now and started the video business two years ago. So it was 10 years of laid out basically, before we really knew that it was going to be a video that was the big thing.
David Ralph [26:34]
Now I remember with Join Up Dots when I started it, I thought it was gonna be life changing right from the very beginning. And it was for so many people, but it wasn’t life changing for me, and it was just sort of a churn and I was just podcasting, podcasting, podcasting. It took me a while to gain clarity of not only what I wanted, but my clients wanted and then it took another step to actually transition again. To provide more and more value, so I’ve been doing it for six years, but my actual journey is about 15 years now, there was a point and this is the lead up to this question. There was a point when I realised that my life wasn’t where I wanted it to be financially. But I was extending my runway each month, I was earning enough to pay the bills and keep a little bit in savings to mean that, if I didn’t get any money, didn’t get any clients. I could keep on moving forward. Do you remember the same kind of thought process of actually yeah, I’m not making a squillion dollars this month, but actually, I paid my bills and a little bit extra, which means next month, okay.
Jay Seeney [27:42]
Yes, definitely. I think at the end of the day, if you can make enough to survive, make sure all the bills are covered and you are doing something that you really love, then you are ahead of so many people. There’s people making millions of dollars every year that hate what they’re doing, and to be on I would much rather be earning $50,000 $60,000 doing something that I absolutely love compared to making like half 1,000,001 million dollars because at the end of the day, you just buying time, you’re just using additional money to buy happiness elsewhere. But if you’re having such a great time doing what you’re doing and getting all these great experiences from something that you love, then that’s more important than any sum of money.
David Ralph [28:25]
I agree. I agree. 100% and through Join Up Dots, I realised that my, my number one thing is control. I love to control my time. I love to be able to do what I want when I want. And I say to so many people out there, you know, if you can gain two, three days a week from your nine to five job by doing a side hustle is such a big win even one day if you could go from five days a week down to four days. So but you’ve got a Friday, Saturday and Sunday to start building your own business. That is probably the biggest when you’re going To get because it gives you breathing space to move forward. Time is the big one at the beginning, do you think?
Jay Seeney [29:07]
Yes, very much so, and doing my own podcast as well. Like a lot of people that have written into me and talk to me, they’re like, I really want to start my business are I, you know, I’m, I’m really good at doing this. And like, they’ve showed me examples, like, there was this one guy who shows me all this metal fabrication, he does custom fabrication, which is amazing stuff. And he says, I really want to start my business. But you know, I’ve got like a family and I’ve got a mortgage, I’ve got all these things that I have to do. He’s like, you know, how do I do it? And I, I just said, you know, start, start in the evening, you know, you’ve got your job and you know, you have to have to survive and you have to make money, but just put in a few hours to start with, get that ball rolling. And then over time, it’ll start to snowball. And that’s exactly how it happened. For me. I was doing a lot of high school teaching as well, just to make sure that my bills were covered and then slowly over Time The music videos kept coming up more and more with to the point where we’re shooting 10 music videos every month. And it just took up all the time and there was no more time for teaching
David Ralph [30:11]
brilliant stuff. Well, let’s listen to some words now and we will be back with Jay.
Unknown Speaker [30:18]
Are you ready to make a full time living online? Check out the amazing Join Up
Unknown Speaker [30:22]
Dots business coaching.
Unknown Speaker [30:23]
Hello, my name is Alan. And I’ve just completed the excellent eight week course with David
Unknown Speaker [30:28]
before I started working with David Actually, I had no idea at all where to start.
Unknown Speaker [30:34]
I had a lot of ideas about why probably thought was going to be good business timing was able to help me through that dire to find that passion. Within literally minutes. We had we had a business idea and for the last seven weeks, we’ve been building on it and building on it and the position I’m in now I don’t think I ever got here
David Ralph [30:54]
on my own
Unknown Speaker [30:54]
because of the amount of information that David gives the structure. He’s got the full package here. And he explains it in a way that I can understand. His support is phenomenal. I feel like this is the way business is supposed to work. David helped me understand, okay, what would the next logical steps that I should do? How? How can I get this up and running? So I would really recommend this as an excellent course helping you. If you have an idea if you have no idea, really teasing that out and at some of the practicalities and steps to take to really launch your business, whether as a full time job was a side hustle. So it was really excellent. I recommend that for anybody thinking about setting up their own business. I don’t think some
Unknown Speaker [31:35]
exaggeration to say David will totally save you yours.
Unknown Speaker [31:38]
Thank you, David, for all your amazing help and support which keeps on going. And we certainly couldn’t be where we are today without you so you’re awesome.
David Ralph [31:49]
So if you would love to become my next success story and have your own life changing online business following my step by step system, buying tuned over many years to take away the ethic and extra Spence of the struggle with Ben come across to Join Up dots.com and book a free call with myself. Let’s get you living easy life as it’s there waiting for you to get it. That is Join Up dots.com business coaching. Okay, we are back with Jay. So Jay, I’m fascinated with you because you’re you’ve got so many passions, you’ve got so many strings to your bow. How do you know what is right at the right time? How do you not get into the stage? But I did when I was juggling too many plates and I got burnt out and I literally couldn’t say no to people. It was too many opportunities.
Jay Seeney [32:41]
Yeah, I think you just need to go by feel. Thank thankfully, I think I’m genetically just predisposed to love working really hard. Like this vein wakes, which I’m sure you would know, with your own business where you have to do like over 100 hours a week just to make sure that those jobs are done and and What needs to be done is out on time, especially in the case of music videos, they’re being released dates, you need to make sure it is out on time. So I think it’s just because I really love it so much. And I just want to make sure that I’m giving my best to every single person that puts their faith in me to shoot a music video or corporate video for them.
David Ralph [33:21]
Now it strikes me with you that you at that point of your career now that you go to the best you go for the best but you can either afford or you go for the best but you can actually bring to the world. I’m interested you created an EP with producer Jamie Tate who has worked with people that Taylor Swift I’ve heard of her about her, Tim McGraw and MC Hammer Whatever happened to MC Hammer. Now, when you work with somebody that’s obviously got a track record of the highest level. Do you sit back and go, Oh my god, this is learning every single day or do you think to yourself, it’s the stuff that you don’t realise but Doing that is real genius. It’s the the effortless but they show.
Jay Seeney [34:05]
Yeah, it’s definitely definitely the latter. For example, when I walked into the studio, we had had a group of session musicians that were playing on the EP. And we listened to each of the songs once in the tracking tracking room. And they noted a couple of things on their charts. And they said, Okay, let’s go and they cracked out the songs first go. And I think it really is that ease and that effortless effortlessness that is incredibly important. And that’s something that I learned a lot from Jamie. And those guys over in Nashville when I was recording there is they’re just so competent at their jobs that it’s just so smooth, and that’s saying that I carried through into my film businesses to make it as smooth and as competent as possible for all of my clients.
David Ralph [34:51]
Now I’ve been to Nashville many times. It’s one of my favourite places, and there’s a place called the Broadway on Nashville and there’s a place called the arcade bar to see occupy. And if you go in there, these musicians are well dead. They’re just mind blowing mess. Oh talented. They’re so fantastic. But I always think to myself, Why are they here? And Taylor Swift is where she is, you know what, what is the difference? What takes somebody from from a bar to sort of world domination? Is it just luck? Is it talent? Is it the X Factor? Because it seems like a lot of these people when you sit in a bar watching them, you think that they’re brilliant, maybe they should be really out there.
Jay Seeney [35:31]
Yeah, well, the wonderful thing about Nashville is a lot of those people, if they’re playing into it sees that usually they’ve just come back from being on the road with one of these major artists. And I’d say that the reason that they’re not major artists in their own right is either you know, they’re not huge on the spotlight, and they’re just really committed to their instrument. They want to do that really well. Or, you know, they they just don’t have the full package of what it takes to be an artist. Because it is a lot of work. You know, there is obviously Talent component which is incredibly important, but it’s so much more than that. There’s a big focus on the networking ability you got to make the right connections with the people that can make things happen amongst a lot of other things like presentation and image and songwriting is huge as well. As well you
David Ralph [36:18]
know, when you look at say somebody like Taylor Swift now the first song I remember from her was, I think Romeo and Juliet and that must be good 10 years ago, 15 years ago, a long, long time ago, and she was very much a country artist at that stage. Now, you can’t even think of ever doing country music she just kind of moved seamlessly into sort of stadium feeling pop basically, is somebody that has grown into themselves or had they been moved by people that know there’s Simon cow I’m Kat cows of the world. I you sort of looking at them and going, this is what you should be any artist just goes with it or does the artist naturally have that in them anyway?
Jay Seeney [37:02]
I think it’s a combination of both. I think in Taylor Swift’s case she would have sat down with at the time would have been Scott Borchetta, her label head when she was on big machine and basically said, Okay, we’ve got the country market completely dominated where the biggest thing in country music, how can we expand the brand? How can we create a legacy? And I think the next step for that was to go into pop music. Because I’m sure there’s a lot of country artists that would a country fan sorry, that would love Taylor Swift and still continue to listen to Taylor Swift. But then using that power and the white of all of those fans in country, jump on to that pop bandwagon, and basically dominate that industry as well. Yeah, I think that’s pretty much how it went. But But can you jump
David Ralph [37:49]
and alienates Can you move from one to another, and people go now actually, I’m not having that. I like what you were doing before?
Jay Seeney [37:57]
Oh, yes. 100% I’ve seen it happen. Quite a few times where people have tried to jump over it, it just hasn’t worked. So there is a way of doing it. And I think Taylor Swift has done it effectively, because at the core, the sound around Taylor Swift voice has changed. But her voice has remained the same, basically. And I think that’s been her big advantage in the transition from country to pop.
David Ralph [38:23]
Now with your cell phone, so how do you position yourself because we’ve seen the band and if it’s okay, I’d like to play one of your songs at the end of the show. Is that all right? I’d like to play I just want to killer would that be all right with you?
Unknown Speaker [38:38]
Sounds good to me
David Ralph [38:39]
why we had that style payout chew on there. So how do you decide that you are who you are without being somebody else? Because, you know, example karaoke, if I get up and I do a karaoke Elvis, I’m pretty much going to sound like Elvis. I find it very difficult to sing somebody else’s. Song, in my own voice, it’s always going to sort of sound like them. How do you find that niche? That is just you. Because if you take most of the big artists in the world, I always say to my kids, most of them aren’t the best singers in the world. They’ve just kind of found that thing and become authentically them. So when you hear David Bowie, it’s David Bowie, when you hear Elvis is Elvis, and everybody else that comes along, becomes a sort of power imitation of them. How do you find that authentic ness in your own musical voice?
Jay Seeney [39:32]
Hmm, yeah, that’s a great question. And I think that comes down to just taking the time. It’s not something that I think a lot of musicians will get straight away. And sounds do change over time, even for some of the biggest bands in the world. So I think it’s it’s just a process of finding out what really is you and I don’t think there’s a way you can speed it up. It’s just something that you kind of have to step through overtime.
David Ralph [39:57]
Now with yourself and I’m an adult up A few looking back did you go back and think oh my god, I thought I was George Michael. Oh my god, I thought I was somebody else on that pitches but you’re trying to scrape away from the internet world.
Jay Seeney [40:14]
There’s definitely a lot of them. I I tend to embrace those ones though, like those pictures of me when I was 16 or 17. I’d never touched a white at the gym, and scrawny looking and really small had braces on all that kind of thing. But I look at those photos. And I just think man, like we have come such a long way since then. And it really excites me,
David Ralph [40:38]
because I’m going to be 50 this year and I always say to my kids, my fashion crimes. They’re not there because nobody in the old days carry the camera around. You know, you could have the worst haircut you want. Now instantly you got something dodgy you fall over. It’s on YouTube. It’s on Facebook bang is out there. How does that not trip people Pull out, especially upcoming stars, where they live in their life. And instantly it’s out there everything that they do you know, how does it not trip you up?
Jay Seeney [41:10]
Yeah, well, I think it has trip has tripped a lot of people up. There’s many examples of very famous artists that have said something inappropriate or, you know, they’ve gone to a nightclub, and they’ve ended up getting into a scuffle with a bouncer. And before you know it, before the police even arrive, it’s beamed all over the internet, so people on the other side of the world can see. So I think it’s something that Yeah, artists you need to be careful of, and just people in general, especially people that are a little bit more well known because people will try and push you a little bit if you have a little bit more of a reputation.
David Ralph [41:47]
Because I’m a big fan of Paul McCartney. I love the Beatles. And I love his work all the way through and I saw a video and he emphasises the point the other day, maybe a year ago, two years ago, when he went to try to get into a public Somewhere in in America, and but going out the door said no, it’s only for very important people. VIPs. And Paul basically said, How important do you have to be if I can’t get in? And although I took his point, I didn’t like it. And it went sort of viral, you know that Paul McCartney got thrown away. And this is what he said, You can’t really build a career on that. Can you? Or can you? Can you manipulate that? So it works for you?
Jay Seeney [42:32]
I think you can, but I think it’s something that you have to be known for. Like, there’s people out there that are known for being jerks, so they can get away with doing a lot of that kind of thing. But I think it comes down to congruency like, you need to know like, what your character is, and and how you’ve presented yourself as a person to the world. So if you’re known as being a real jerk, then that kind of thing. You know, it makes sense. People go on, you know, that’s just that person. Whereas if you’re known as being a Really nice person, and then you do something that’s maybe not so nice, then you’re going to run up against that kind of congruency issue. And people, I guess won’t trust you as much because something’s not quite sitting. Right.
David Ralph [43:14]
So just before we move on to the end of the show, let’s talk about blacklist productions. So with most businesses, it starts with you sitting in your underpants on a bed with an idea. And then it gets to a point when the business is too big for you. How is blacklist operating at the moment? Is it yourself? Do you have staff because once you get staff, you’ve then got added expense, which then builds up the pressure of getting more and more clients?
Jay Seeney [43:41]
Yeah, that’s 100%. Right. So I’ve managed to keep the operation really lean at the moment. So most of it is just myself. However, when things get insanely busy as they often do, I usually bring in an editor or two to help with just getting through all of the footage. Have I make sure that I oversee everything that goes out Because I know as a musician myself, that I want to make sure that I am delivering the best for each client because it is their music video. And I know if it was me, I’d want a fantastic music music video. So I make sure there’s that quality control there.
David Ralph [44:14]
I love that. So you keep it extremely lean to keep your costs down. So you’re not paying people salary, but when you need them, you’ve got people on retention that you can just bring into the business when you need.
Jay Seeney [44:27]
Yeah, that’s exactly right. So max out everything that I’m capable of, if I’m out of hours and things need to be done. That’s the point where I’ll start to bring in other folks which works well for me, because being a 28, I’m still quite young and I’ve got a lot of energy. However, I think as I get older then it will be a process of transitioning to having more full time staff. And that way I can sit back a little bit and kind of take a more overseeing role as opposed to getting down in the absolute nitty gritty for everything.
David Ralph [44:57]
Yeah, because I am extremely And through the business coaching that I do, I always say to people, how can we copy your monthly bills with just one customer? If let’s think of that as the starting point, because when you’ve got freedom, you’ve got health is better, everything works better by looking at it as lean as possible. Now, there’s a lot of movement out there of companies have one where the owner is everything, but I always think to myself, what about client of one? just have one client and it covers everything and then move on from there. Is that the way forward? Or is it all about scale scale nowadays?
Jay Seeney [45:39]
Yeah, I see what you mean. So scaling, I think, can be really important. But it can also be a curse, because if you’re scaling and scaling and scaling, then you turn into a big business and big businesses are slow, which is one of the major advantages of small business and having something super lane. It’s very Easy to pivot into something very quickly. And I think especially for people that are just starting out, and they want to get get their own business going, like there’s no point hiring, like five people straight up, because it’s just going to add to your costs. And at that point, if you’re not getting the clients, then you’re just going to go on to so fast.
David Ralph [46:19]
So what we’re saying to people is Do what you can do. But if you need help, it’s out there and get people in, find the good people and say to them, Look, this is only going to be a short term contract, but I love your work. I love what you do. Is it alright to just reach out for you when I need you next time?
Jay Seeney [46:38]
Yeah, that’s exactly exactly it. So I think you really need to max out your own personal capability first. And then once you’ve done that, you have a really good understanding of how everything works. And then it’s much easier to bring someone on and just start with bits and then if it continues to grow, then that’s the point where you would bring someone on full time.
David Ralph [46:57]
Well, let’s hear from the late Steve Jobs who created Join Up Dots and said these words Steve Jobs.
Steve Jobs [47:04]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [47:39]
Now as you said in the show, you broke many eggs as you moved towards where you are now, would you say you are on the right path or the well worn path?
Jay Seeney [47:50]
Yeah, I think I’ve really blazed my own path through this industry up. I’ve spoke to a few people and what they said to me was man, you broke the matrix like you Finally found a way to, you know, to really make some good money out of the industry. Because I know a lot of artists really do struggle in this. There’s not quite as many that are at the top, but you’re doing incredibly well. But there’s a lot of artists out there that are really struggling. So I didn’t want to make, I didn’t want to struggle for the rest of my wife. So I knew that I had to pivot. I knew that I had to swap something up and, and give it a go and just go with your gut. And I think that’s like really important what Steve Jobs said, like going going with your gut. And that’s something I try and do a lot. And it seems to be working.
David Ralph [48:36]
And when it doesn’t work, which obviously we’ve all businesses, it has ebbs and flows. Do you now have the confidence to think okay, I just sort of pivot and move forward. Are there game changes being thrown at you constantly? Are they just things that you can rush out of the way?
Jay Seeney [48:54]
Yeah, things things are always changing so rapidly, like with social media, especially like the platforms Changing like two years ago, tick tock wasn’t really a thing. And now it’s got, like over 500 million users. So making sure that your content is you’re able to put it up on Tick Tock is is a big one. So it’s something that you do have to be aware of a lot of the time and what social media is a popular and we’re basically where the eyeballs are. Because if you’re not paying for advertising, then you got to find where the interest is.
David Ralph [49:24]
And that that is key, isn’t it? That’s the key to every business. And I keep on saying to people time and time again, it’s two things your offer, what you’re offering has to be wanted, people have to want that it’s no good coming up with some stupid idea, but people don’t actually want you’ve got to find something that people want. And then I mean, the people that want it and business is as simple as that. Really.
Jay Seeney [49:48]
Yes, it really is that simple.
I don’t I don’t think like people really try and overcomplicate business, like are you going to do this? You gotta, you gotta do this. And okay. But at the end of the day, it just comes down to people making a transaction, one person wanting something and the other person wanting something else. And if you can make that as simple as possible, then you’re going to do really well with your business.
David Ralph [50:14]
Yeah, brilliant stuff. Brilliant stuff. So joining up the dots with your life is a big story. I asked most guests this, I’m going to ask you, is there a dot when you look back and you go, Oh, my God, yeah, without that without that.in my life, I don’t think I’d be where I am today.
Jay Seeney [50:32]
I think there’s quite a few. And I think a lot of the time, it might be a negative experience that leads you onto something that’s great. So I think you just need to take life one step at a time. And live without regrets. You know, you like you make the best decisions that you can at the time or you think you’re making it the time, but there’s definitely I can think of many times where without one particular dot then it would be quite remarkable how different the change was. For example, I back when I was about 18 years old, I was playing a festival gig, which was just a local festival. And the artists that was on after me had heard the band. And he said, You know, I really love you get top line. Do you want to come out on the road with me? And we’ll do some shows? And I thought, yeah, okay, that’s great. And if this particular artist wasn’t there, that would have changed everything because within one year of playing with him, we were playing the biggest country festivals in Australia.
David Ralph [51:34]
Was it Kylie? Was it Kylie?
Jay Seeney [51:37]
Wasn’t Kylie. This time? I’m hoping that Kylie is going to give me a call at some point and we can arrange something.
David Ralph [51:43]
I think she’s one of my biggest fans chameleon. If she’s not, she’s, she’s missing out. This is this is where it all happens on this show. This is where success is bill. I think comedy needs out Hill what you’re being.
Jay Seeney [51:54]
I totally agree. We just have to make sure that we’re reaching her where where she spends most Dawn,
David Ralph [52:00]
she’s not gonna listen, today’s rubbish. She’s currently For God’s sake. Right? Well, let’s bring this show to an end. And this is the part that we call the Sermon on the mic when we’re going to send you back in time to have a one on one with the young J. And if you could go back and speak to the young Jay, what advice would you like to give him? Well, we’re going to find out because I’m going to play the music. And when he grew up, this is the Sermon on the mic.
Jay Seeney [52:47]
Yeah, so I think if I was going to give advice to my younger self, I think what I would say is a couple of different things. The first one is that I would say is just take as many Any opportunities as you possibly can, the more opportunities that you take, the more you can learn. And the more you learn, the more you can contribute to the world. Something else that I think I would say to myself is just think about value, you know, what do people value and how can you deliver as much value as possible to these people? Because I think at the end of the day, the more value you can deliver, the more people will love what you’re doing. And the more word will get around about what you’re doing. And this translates across every single industry, I think. So that’s, that’s what I’d say to myself.
David Ralph [53:38]
Perfect advice for everyone. So, Jay, for the people that have been listening today, what’s the number one best way that they can connect with you?
Jay Seeney [53:46]
Yep, so the best way is to type type my name into Google, I would say I’d say j j, a Y and my last name is seanie SANAY. You can also look up blacklist productions.com. You and yeah, you can hook up with me on Facebook, Instagram, tick tock LinkedIn, a whole heap of different platforms. So yeah, if you like music videos, or you or you want to get corporate videos done, I’d be happy to work with you. We will
David Ralph [54:15]
have over links on the show notes to make it as easy as possible. Jay, thank you so much for spending time with us today, joining up those dots. And please come back again, when you got more dots to join up because I do believe that by joining up the dots and connecting our past is always the best way to build our futures. Jay, thank you so much.
Jay Seeney [54:33]
Definitely. Thank you so much, David, for having me on. It’s been great to chat to you.
David Ralph [54:39]
Mr. Je seanie from Australia, so he was a musician and he was getting videos made for himself and then he thought to himself, actually, I should do this myself. Now. He went through the YouTube route, okay, and if the skills are out there, man, that’s great. But as he also said, you know, if you want to hire somebody That’s good as well, because you get the right stuff, you get the common stuff. But what you shouldn’t do is try to make it up as you go along, you will just go round and round and round, you know, seek out people that have got the knowledge that you need, and then transition so much quicker. Jay seanie, you can go over to Google and find him the Jay Seeney band and to lead us out of the show we’re going to hear, I just want to Keeler and this is by the Jay Seeney band. And until next time, I will be here waiting for you. Thank you so much for everybody who is joining us with Join Up Dots, business coaching, changing their lives, creating income, getting more free time and everything that Join Up Dots is all about, but until next time, here’s Jay Seeney.