Jayson Gaignard Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Jayson Gaignard
Jayson Gaignard is todays guest joining us on the Steve Jobs inspired Join Up Dots business coaching podcast
He is a man who literally has been to the top and back, and then back up to the top once more
It’s a fascinating story of a man driven from an early age to make his mark on the world.
A creative risk taker he flourished early on and established himself as someone who can make things happen.
Bringing A list celebrities to speak to Canada, earning over $84,000 in just a few hours, and moving and shaking with the best of them life was good.
But then things changed for Jason,and he found himself over $250,000 in cash debt.
How The Dots Joined Up For Jayson
Worst of all he had no business to help him recover, and no idea of how to set about reversing his fortunes.
But with an entrepreneurial mind born to overcome such obstacles he did just that, and rose to the top once more.
You can now find him speaking with passion and eloquence on the top rated Early To Rise podcast, or working on his Mastermind talks series of presentations, with such keynote speakers such as Tim Ferriss, Guy Kawasaki , Clay Herbert, and Lewis Howes to name just four.
With all that going on its amazing that he has found time to speak to us today, but we are mightily glad that he has.
Well let’s bring onto the show to start joining up dots, as we discuss the words of Steve Jobs with the one and only and my favourite Canadian (after Michael Buble and Bryan Adams….is Celine Dion Canadian???) Mr Jayson Gaignard.
During the show we discussed such weighty subjects with Jayson Gaignard such as:
How it is too cold in Canada to start reproducing!
Why he asked questions of his life and didn’t like the answers that he got back!
How we can all look to leave our mark on the world, but so few of us rarely do!
How network is your true networth!
How he realised that money was not the prime motive of his personal journey to success!
How To Connect With Jayson Gaignard
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription For Jayson Gaignard Interview
David Ralph [0:35]
Well once more in internet land. I hope you all right today, whatever you’re doing work wherever you’re going. Hopefully you’ve got us playing a little bit of inspiration, a little bit of motivation to drive you on the way not only to where you’re going to be, but actually in your future as well. Today, I’d like to welcome to the show, a man who literally has been to the top and back and then back up to the top once again. It’s a it’s truly is a fascinating story of a man driven from an early age to make his mark on the world. A creative risk taker, he flourished early on and established himself as someone who can make things happen, bringing a list celebrities to speak to Canada, earning over 84,000 in just a few hours, and moving and shaking with the best of them. Life was good. But then things changed and he found himself over a quarter million in cash, debt. And worst of all, he had no business to help him recover and no idea of how to set about reversing his fortunes. But with an entrepreneurial mind born to overcome such obstacles, he did just that and he rose to the top once more. You can now find him speaking with passion and eloquence on the top rated early to rise podcast or working on these mastermind talks series of presentations with such keynote speakers, such as Tim Ferriss Guy Kawasaki, Clay Hebert, and Lewis Howes to name just for we’ve all that going on. It’s amazing that he’s found time to speak us today, but we are mightily glad that he has Welcome to the show. The one and only and my favorite Canadian after after Michael Buble of course, and Bryan Adams and his Celine Dion Canadian. I don’t know how she is she is as well. Okay, my fourth favorite Canadian, Mr. Jayson Gaignard. How are you sir?
I am lovely. Thank you for the kind introduction.
It is funny actually isn’t it with with Canadians. It’s a it’s a bloody big country is a huge country. But when I actually was sitting, writing that introduction, and I was thinking, name some famous Canadians I struggled. Whoa, boy, is that Yeah, I’ll have a lot of sort of secret underground celebrity Canadians I don’t know about.
Jayson Gaignard [2:46]
And now we I guess we just don’t reproduce enough. Oh, it’s
like you said it is Hold on. There isn’t a
Jayson Gaignard [2:52]
it’s very, it’s freezing right now.
David Ralph [2:54]
You don’t want to reproduce in whether like that
Jayson Gaignard [2:58]
it’s baby. But ya know it I think we only have like 4050 million people, which is like the equivalent of La in the United States. So no, we’re a big country in mass, but not in population. That’s for sure.
David Ralph [3:12]
How are you born and bred Canadian?
Jayson Gaignard [3:15]
I am. I am. I was born in a city called Toronto, which is one of the major cities in Canada, and a beautiful city at that. And I live just an hour outside of Toronto now.
David Ralph [3:25]
And is it very sort of I’m to use a word country fight. I suppose that’s not the right word to use. But is it? Is it? Is it a pretty place to live? Or is it quite an industrial area that you live in?
Jayson Gaignard [3:37]
I actually I Well, there’s quite a few farms, I guess in the area where I live in. So I live in a place called Waterloo, which is the tech hub of Canada, to a degree so the Silicon Valley of the equivalent of Silicon Valley in the United States. So it’s actually a little city that’s growing rather quickly. But if you drive 1520 minutes outside the this little city, it’s pretty much all farms, unfortunately, not much to look at, Unless Unless you love looking at cows and pastures. But it’s, I mean, like you made mention, it’s It is a beautiful country. It’s a big country. And there’s there’s a lot to see, that’s for sure.
David Ralph [4:12]
He is everyone who’s been to Canada, and I’m guilty of never been there. I’ve done every state bar to in America, and I’ve skirted along, but I’ve never actually been to Canada. And people say to me how you’ve got to go it’s absolutely amazing. But it just seems cold. And I met a couple of Canadians in where was I New Orleans once. And they said they were born and bred Canadians and they still haven’t got used to the winters. Now that’s got to be cold, isn’t it? If you if you if you’ve been born there, and you still can’t get used to it?
Jayson Gaignard [4:46]
Well, I mean, we get we we get similar similar weather to you know, places like New York, we’re only about an hour flight from New York. So it’s not freezing all over Canada, per se. Definitely. Some areas are much colder than others. But yeah, I mean, we’re we get oftentimes the same weather as most of the northern states would get. Well, let’s get on to your life
David Ralph [5:07]
because I see introduction say, it’s, it’s it’s a movie, isn’t it? It’s a movie to be made. Probably Bruce Willis playing the part of yourself. Because it’s been a roller coaster ride hasn’t it from from from start to finish?
Jayson Gaignard [5:22]
It has been and there’s actually so the a few things in regards to the story that we’re a little different, where I was actually. So I dropped out of high school.
In high school, in grade grade 12, we have goes up to grade 13 here, but I dropped out in grade 12. And I started my first business and then I changed that business. And I grew that to about 6,000,006 $7 million a year, over four years. And then what happened was, I despise the industry that I was in, and I ended up, I was making a ton of money financially, it was actually making 22 times the national average income at the time. But I asked, it became clear to me that money and happiness scale very differently. I knew I wasn’t in 22 times happier in the average male I knew I was wasn’t 20 times healthier than the average male. So I decided to make a change. And at the time, the only option I saw was to sabotage my business. So I went from a six $7 million business making a ton of money financially personally to with the intention of landing at zero and closing the business and starting something new. However, unfortunately, two things happen that were beyond my control. That landed me a quarter million dollars in cash debt, which was August of 2012. And that was quote unquote, my rock bottom, financially, personally, spiritually, physically, pretty much, pretty much on every facet, that was my lowest. And then then I started working my way back up. And that’s how we got actually into the event space with mastermind talks. And that’s kind of my upswing right now is mastermind talks,
David Ralph [7:00]
anybody at that time thinking that you were going mad because the majority of people that are listening into this show are probably doing jobs that they don’t like not being paid for the value that they provide in their mind. And here you are, you’re you’re bringing in six or 7 million a year and hating it and trying to sabotage it now. But that that would seem lunacy in many ways. And did anyone at time say Jason, what the hell are you doing? Just have a break, walk away going live on the beach for a while and then come back fresh?
Jayson Gaignard [7:32]
Sure, absolutely. And I definitely could have done things, I guess a little differently. But it was one of those things, I knew that the people who I surrounded myself with at the time didn’t really understand it, nor could I make them understand. And since then I’ve realized that a lot of entrepreneurs go through these phases of self sabotage, because it’s not about the money. You hear that all the time. Like, it’s easy for somebody who’s wealthy to say it’s not about the money because they have money. And I totally understand that. I totally get that. But it doesn’t equate to being fulfilled, right. It’s one of those things like the whole Maslow’s hierarchy of needs. Once you have your basic necessities taken care of you got your food, you got your water, you got your shelter, then you start asking questions like why am I here? Will I be remembered? How many people show up to my funeral? And when I was asking myself those questions, I was not happy with the answers I was giving myself. So I knew I had to had to change. And for me that that, that involves creating a business that would light me up and the finances would come second. And that’s what I’ve been able to create is definitely was not an easy journey. And it’s it’s a journey that not a lot of entrepreneurs will do or people, people in general, you know, sometimes they won’t have that, that that moment where they stop and think and stop and question things until they’re on their deathbed, right? And they start asking those questions will I be remembered when they’re when it’s already too late. So it happened to me when I was 20, between 26 and 28. That entire phase. So I’m very grateful that it happened at that early age, and I was able to get clear on what was important. Instead of you know, later on in life, or even worse on my deathbed
David Ralph [9:14]
is being remembered. Important to you though.
Jayson Gaignard [9:18]
It I think being remembered is is a good marker for how much impact you you had, you know, on the world to a degree I mean, I’ve always said to myself, ever since I was a kid that the true mark of somebody’s value to certain degrees, how many people show up to their funeral. Because you can have a billion dollars in the bank and your your wife won’t even show up to your funeral your kids won’t even show up to your funeral or you can be you know, the barber down the street and have 5000 people and and and that’s happened before. So it’s not necessary doesn’t come down to the money per se, it comes down to the to the impact. And to me being remembered is just an indication that you you lived a good life of contribution. And you contributed to this to stuff outside of yourself.
David Ralph [10:06]
I had a similar thought probably about 1015 years ago. And I’m now at a point where I’m creating a brand new future for myself. And really, I don’t know where it’s going to go. It’s It’s amazingly exciting. But also a wake up each morning thinking, oh my god, what am I doing is this stable, blah, blah, blah, and everything that you thought would be a fault over the years. But I remember actually going to a place in northern England, and it’s called Hadrian’s Wall. I don’t know if you’ve heard it. And the Romans basically built this was in Roman time how many years ago that was, and it was to separate Scotland from England. And you can go up there and this wall. It’s a kind of like mini Great Wall of China really. But you can see parts of it running through Newcastle and round Scotland’s and stuff. And I was standing there looking at this and most of it is kind of broken down and sort of them in disrepair. But it suddenly dawned on me that some Roman soldier was probably earning nothing at all laid back brick, and is still there today. And that one soldier with he’s one bit of effort, has left his mark on the world. And as I stepped away from that, I thought to myself, really? What, where’s my mark for that same fall, but you were saying where is my mark on the world? Am I going to leave a mark? How many people do leave marks on the world, and somebody wants said to me, and I don’t know if this is true, but less than 1% of all the people that ever lived on this earth have actually either created something invented something, or left a mark 99% of people in all history have come and gone. And nobody other than family whatever, knows about like being here back is astonishing, isn’t it?
Jayson Gaignard [11:55]
No. And I think it’s probably unfortunately, highly accurate. And to me, hearing something like that is absolutely terrifying. Because, again, I mean, I don’t do this stuff kind of out of ego. I don’t want to be remembered out of ego or anything like that I want to be remembered for again, contributing to people making their lives better. So not actually I like the analogy with the or that kind of revelation you had was that wall. That’s a that’s that’s an interesting way to put it.
David Ralph [12:24]
I think that you will leave your mark. Because getting getting shows together, I have to do a certain amount of investigation. And everything that I seem to have found out about you is about human interaction, you seem to thrive on one to one. And it was quite interesting. Just before we came live today, I was watching a video that you was talking about on your podcast, and if anybody wants to go over to it is called mastermind talks, and I will touch why it is is only two guys podcast different to mastermind talks has been rebranded
Jayson Gaignard [12:58]
we’re actually in the process of rebranding now. So we launched and it was really successful out of the gate, and then ran into some very weak trademark issues, which caused iTunes to actually delete the podcast. So we’re relaunching in about two weeks. So middle of April, under the mastermind talks brand. So it’s no longer going to be called early rise, it’s gonna be called mastermind talks.
David Ralph [13:19]
Right? Okay. Because I listened to all of them. And I actually contacted you by email, probably about five months ago, we had a little sort of afternoon of email communication back back and forth. But I actually listened to all of them back to back and I listened to about five or six episodes at that time that was released. And the thing that came across totally was your humanity, you were genuinely out there to number one make people’s lives better, but have a connection with people. And everything you seem to be doing was about making a personal connection, is network. Important to your life? Is that something that has developed? Or is that something that you’ve always had a focus on? Making connections across the globe?
Jayson Gaignard [14:07]
Sure, I mean, relationships are absolutely enormous. I mean, my, the reason I was able to quote unquote, bounce back so quickly, because when I was, you know, a quarter million dollars in cash that that’s, that’s in Canadian funds, I’m not sure what that is in pounds is money, hundred hits, hold on 180,000 or something like that. Yeah, that that was a very tough point. Because I for the first time in my life, I didn’t have a business, I didn’t have money coming in, you know, when you have a million dollars a month coming in through your business, and then that stops. It’s, it’s terrifying. It’s a it’s a tough pill to swallow. So, ya know, it was it was definitely a very kind of, it was an interesting trying time.
David Ralph [14:50]
So is it network important for somebody out there at the moment listening in, and they’re driving in their car, or they’re sitting on the train going to work? building up a network? Is that one of the most important things you can do? If you are starting any venture? Or is it more important to focus on anything else?
Jayson Gaignard [15:11]
No, I mean, I think it’s, it’s the key, what’s one of the keys to happiness. And if you research, some of the pillars of happiness, having social interaction is is one of the keys and even though in this world, we’re hyper connected through Facebook, and Twitter, and all these platforms, we’re kind of relationship wise, we’re kind of bankrupt. So that’s, I mean, from on a personal kind of filming level, that’s what relationships are, are really, that’s why relationships are really a value. From a business kind of professional level. I mean, it’s everything. Like when I, when I hit rock bottom, there’s two things I realized that I was left with, I was left with my relationships, and I was left with my work. And I from that point forward became very clear that I should always invest in my relationships, and I should never tarnish my word, I should always kind of hold myself with a high level of integrity. And that became clear to me Actually, when I never asked when I built my first business, I never got a penny from anybody, I never got any investors, none of that kind of stuff. When I hit quarter million dollars of cash that had no business, I was down and out, I had an opportunity to do an event. And that opportunity was I had to basically raise $84,000, and only a few hours, I had to raise money. Basically, by the end of the day. I’ve never asked anybody for any money in my life in the past. And I reached out to three people. I called them up and I said, Listen, I have this crazy business idea. Here’s an opportunity on the table, I need $84,000, what do you think two out of the three people were ready to front me the money right away, they’re ready to write me a check. And when I look back, and I asked them, Why did you invest in that at the time? Like, why did you give me that money, because I didn’t have a formal business plan or anything that it was an idea, as an entrepreneur, you get ideas all the time, there’s no value in that, per se, and it’s incredibly risky. They both of them said that we were the reason we gave you the money is because we were investing in you, we know that you kind of you pull yourself out whether it was this business venture or another one, we we saw it as an opportunity to invest in you. And that again, kind of really clarify that you never know the value of your network until you really need it. And to never tarnish, again, your word. Because my Word Up until that point was that, you know, if I’m going to do something, or I’m going to pay somebody back, they’re going to get paid back or whatever the case may be, I held myself with a high level of integrity. And that was really important. So from both a personal perspective and your personal health and fulfillment, there’s a huge value to being connected to people on a relationship basis. And also from a professional perspective, my my, my story is a great example of how things can turn around extremely quickly, when you surround yourself with the right people.
David Ralph [17:54]
Over the the episodes that I’ve been fortunate enough to have amazing guests sharing their story and their successes and failures. The the two main things that have come out of everything is a lot of them didn’t know what they were doing. They stumbled around by worked in stores, they did or jobs and it wasn’t until sometimes quite late in life, they suddenly found a passion and enthusiasm and idea and I ran with it. And the second thing was once they found that they took action, even though they were scared, they were frightened, because I’d never done this kind of thing before. Now you strike me as different and you strike me just from talking to you now. But if I went back to the five year old Jason Gaynor, you’d be pretty much like you are now you’d be out there hustling and and sort of getting around and mowing people’s lawns for a few quid and stuff. Is that right? Is there much difference between you now? Because I just get this that vibe that there isn’t?
Jayson Gaignard [19:00]
Yeah, no, I mean that the whole mowing the lawn and news, paper delivering that kind of stuff. Those are all things I did do at a young age. And that really kind of begs the question, you know, is being an entrepreneur, for example, nature or nurture. So there’s there’s different kind of philosophies around that. But Robert Greene has in his book mastery talks about how we all at one point in time in our childhood, really kind of demonstrate what we’re here for, or what we’re here to master to a certain degree, whether it be writing, or anything like that, usually, right i think is around the ages of eight to 12. It’s just oftentimes we, we get pushed into other things, because of our parents, or whatever the case may be. And we start getting tied up and we go to high school, we want to go to college, and we want to get a career and that that kind of stuff. And then after a while, we end up rediscovering what we we really enjoyed, which was, again, apparent when we were younger, just nobody was attuned to it. So and I know this was the case with Neil Strauss is a well known author, his good friend of my things, wrote seven New York Times bestselling books. And that was one thing he realized with himself, as well as that he did all different kinds of stuff. He was a club promoter, and then did all kinds of stuff. And then he became an author. And when you look back, his mom gave him like a box of all of his stuff from from when he was a kid. And he actually found an old journal when he was like eight or nine, talking about, like, how you want to write books and that kind of stuff. And he used to write prolifically when he was a kid. So he showed those traits. Early on, I just think oftentimes, we we have to rediscover them. But I’m, I’m guess I’m known to be, especially as of you know, with my new business and stuff like that to be very much in alignment with what I do. I mean, what I do truly lights me up. And it’s completely different from what I was doing before, when it was based purely on what most entrepreneurs do is find, well, how can I make the most money? Where’s the opportunity? Yeah. And then they build their life around that, as opposed to with this business, I really got clear on the life I wanted.
David Ralph [21:05]
But But you, you know, your business seem to be 100%, as you say, down that line, Show me the money.
Jayson Gaignard [21:15]
Exactly, absolutely. And that’s what the thing is me coming back to relationships, those were the people that quote by Jim Rowan, you’re the average of the five people you spend the most time with, back then I was, you know, a budding entrepreneur, and I surrounded myself with people who were a few steps ahead of me, but they were all focused on the financial side of business, right that I just like most of us are, we think the more money we have, the happier will be. So my focus like everybody else’s was to make more money. And that’s where I ended up, you know, to that inflection point where I couldn’t take it anymore. As opposed to, like I said, then I got clear what I really want. Because that day, a business at its core function of businesses to make money and money at its core function is really to perpetuate it experiences in our day to day lives. So if we get clear on what we want those experiences to be, then we can build a business around that. And I think that’s much more, it’s more holistic kind of approach to entrepreneurship that, unfortunately, not a lot of entrepreneurs do.
David Ralph [22:13]
So what talents Have you got Jason, but the average man in the street hasn’t got because I haven’t got what you’ve got, and I don’t know what you’ve got. But it seems to be lacking an X Factor, it seems to be a quality, you seem to be driven from such an early age you dropping out from high school, creating a new company, you know, if I had dropped out of high school, I would have probably gone into a job and just become an employer. And I was for many, many, many years, this is the first time I’ve ever thrown caution to the wind and done anything entrepreneurial. And I’ll be honest, I’m in it. And as I say, I’m scared every day. But I kind of think it’s my thing, I’ve suddenly found this enjoyment that I haven’t had for years and years and years. But you had it as such an early age. So what skills did you have? What made you think, yes, I can create my own company.
Jayson Gaignard [23:04]
The it’s funny, because I actually did something called disc profile test as of late, which is a kind of personality profile test. And one of the overwhelming markers on my test was the need to be independent, so independence and be unique. So that was one of the core reasons why when I look back why I couldn’t comply with, you know, working for other people per se, because again, I couldn’t feel unique in those environment. Yeah. A lot of my pursues, I actually probably not, I’m not an incredible entrepreneur from a business perspective, like being as far as being like the whole package, I just have a deep, deep yearning to again, leave a mark and be unique. And in order to do that, there’s no, there’s no, there’s no better vehicle than being an entrepreneur, there’s no vehicle that gives you as much freedom and as much control as being an entrepreneur. So that’s just kind of naturally the career path I gradually gravitated towards, because I guess that’s what I needed in order to truly live within. I guess, the way I was designed, at least from an emotional perspective,
David Ralph [24:16]
has it has it been easier for you because you feel that you aren’t designed that way? somebody sitting on the train hating their job going in and being an employee and wishing that they could take control of their own life? Do they need to be wired the same way as you, you hang around enough entrepreneurs? Do you do know that there’s a common theme that runs through them? Or is it something that you can fake until you make it?
Jayson Gaignard [24:40]
I think just generally the need for freedom is a common kind of thread for most entrepreneurs, when you dig down deep enough, deep down behind why they’re making them money, and all those kind of things? It’s it’s definitely that that sense of freedom. And that’s a as far as like, is that something you’re born with? Or? Or is it something you can learn? I don’t know, I know, one of the scariest points of my whole journey was when I hit rock bottom, and I knew I was unemployable. Because I’ve had a business for six, seven years prior to that. And I knew I rather live in a shelter than work for somebody else. Because I tasted that freedom for six, seven years, and I would die for it. So I don’t know if it’s again, that hunger can be taught to to a degree, I mean, all these little things, as far as you know, in alignment with the theme of the show, joining up the dots, like if I met if I didn’t meet that specific mentor that sir, specific time would I have, you know, done B, C, D, and worked my way up to, to where I am. It’s it’s always one of those questions that always kind of goes through my head, I think about it all the time, especially as a late those little things. And it makes you look back and it makes you appreciate the journey you have for sure.
David Ralph [25:56]
Because I’ve got a friend that I’ve kind of built up a relationship only only loosely. But you know him as well. Mr. Michael O’Neill from the solo pioneer, our Yeah, and if anybody out there is looking for a podcast to listen to Ben, go over to solo hour.com. And listen, because it’s a great show. And he provides great content three times a week. But before you do that, listen to my show, again, because it’s good for the downloads. But he says but there’s a point in many entrepreneurs life, when they simply know too much they’ve seen too much on the other side, to ever go back to becoming an employee again. Were you ever an employee,
Jayson Gaignard [26:39]
I was I was throughout high school, I worked at one of the core reasons why I ended up leaving school is because I was working 40 hours a week while in high school, because I couldn’t see the value in being school and not getting paid well at first, hence, where I can make a decent wage working outside of it. So I did work. in the traditional sense, I wasn’t always an entrepreneur, but I knew I just it would drive me nuts. If I saw something. If I saw waste, especially in the corporate environment, you see a lot of waste in that kind of stuff, and not and you know, not being listened to. And all those those kind of things. It’s it’s for me, those are, those are big, big pain points. And again, that’s probably one of the main drivers that that has made me an entrepreneur. And that keeps me an entrepreneur. Because again, on paper, if you if you if you look at me as an entrepreneur, I’m probably not the greatest. As far as being a well rounded entrepreneur, I’m not good with finances, I’m not good at hiring a Peter like a class people, I’m not good at managing people. Those are three important factors. And I am brutal at all three. What I am good at is I’m good at marketing. And I’m good at creating, you know, looking into the future and visions and that kind of stuff. I’m very much kind of the visionary guy. So, yeah, in this sense of a traditional entrepreneurial, probably not your best example. But I have I know, I know, I have that yearning to never go back to working for somebody else, because it just it won’t work.
David Ralph [28:07]
So you can totally understand that phrase. I know too much. Absolutely.
Jayson Gaignard [28:13]
Yeah, well, like I said, to me, I felt it like I when I say I know too much like I know too much as regards to how freedom feels like to be able to wake up on a Monday and have both the freedom of time and money to be like, you know, my there’s nothing going on the rest of the week, I’m going to, you know, I’m going to take my girlfriend, we’re going to go to France tomorrow, I’ve done that, you know, when you have that level of freedom you’ll never want to work for so I cannot imagine working nine to five for somebody, and somebody telling me when I can go for lunch. Like that is mind blowing to me that that would even be I just I can’t even grasp it. I friend of mine recently, you know, somebody close to him died, it was a good friend of his past. And he had to ask his boss if he could take time off to go to the funeral. And, and I’m like, I can’t like how you have to report that to somebody and get their approval. Like, what a terrible way to leave. And there’s no, there’s no, but the beauty of all of this is that there’s no better time to be an entrepreneur, it’s never been easier. The technology is getting cheap. I be 3040 years ago, I don’t know if I could have been an entrepreneur, because 3040 years ago, you’d have to open a brick and mortar business, and which cause basically, if you had a business idea, you’d have to save up a ton of money, you’d have to get investors, whatever the case may be, you’d have to sign a three year lease on some kind of business, you’d have to hire a bunch of employees, you’d have to do a bunch of marketing, and then you open the doors, and you’d hope you get a sale. Yes, there was a ton of risk involved. Now, you can start making money by doing a podcast, you can write an E book and put it up on Amazon and be you know, go against big name, traditional publishers and traditional authors. You can do a website with a blog, you can start a website tomorrow, do e commerce and it’s not necessarily you don’t always have to take the playing Jeter that’s the beauty of this as well with with technology and the scalability and of everything is that you can start a side business on the side just on weekends, you know, once or one hour or two hours a night working on it and build up something enough that it gets close to replacing your income right now. Because that’s the biggest fear, the biggest fear is that if I quit my job, start something new. How long is it going to take for me to start making that money that uncertainty is is the killer? Yeah, we live in a beautiful time where you can start making that that you just start building up those blocks on the side and building up that momentum. So that eventually it gets to a point where do you feel comfortable. And quitting is just the next logical choice.
David Ralph [30:38]
What what I want to say to people is, it is so cheap to do things now online. And you don’t have to take a risk. Now, I’ve been planning this for about three years. And over those three years, when I got to the point that I just couldn’t bear the pettiness of an office, and I couldn’t bear having my happiness, titled to buy one individual, I could be happy if an individual wasn’t in the office. And if an individual was in there, I’d be miserable. So it just wasn’t worth it. So I started working night after night after night on affiliate programs and and other sort of online businesses. And some of them were moderately successful. And some of them were abject failures. But every single one of them led me on a path to where I am now. And all in all, I probably spent about 900 pounds, I imagine, I’m probably recouped about 600 pounds, I’m probably about 300 pounds down over the three years. But what I’ve got is a future which is bright and promising as long as I crack on and work hard and play to my strengths. And other people can do that as well. And they don’t they go into the same crappy jobs day in day out. They mon mon mon mon until I get to Friday. And then they go off down the pub where they stand around in groups of people moaning about their week. And then two days later, they go into it again, and I want to say to them, you have got such opportunity in front of you to do stuff. And all you’ve got to do is turn on your computer and start reading and seeing what other people are doing. And, and try to get ideas and try to experience things that you want. You’re not doing just going into that job all the time. You know, be creative, it’s not going to take a lot of risk. It’s not going to take a lot of money. But God, the positives that might come out of it is amazing. People don’t do it. And it annoys me, Jason, it annoys me,
Jayson Gaignard [32:36]
I can tell me, it definitely annoys me too. I mean, this is saying that everybody wants to shine like a diamond but nobody wants to get cut. And it’s definitely it’s not it’s not an easy path. But again, like it’s nobody wants to put in the hard work. And it is hard work could be four years before I became officially an entrepreneur and everything was successful. I mean, I put in, I put in the hours. And right now with my new book, I’m still putting in the hours like I’m doing work that, you know, I should not be doing, you know, the other people would say I shouldn’t be doing but I got to do it, I got to build this back up, I have to plant the seeds in order to kind of reap the rewards at a later date. The beautiful thing is, is that it’s investing in myself, I’m investing my future instead of investing into somebody else’s business. So me if I’m working for somebody else, I’m just basically I’m filling their coffers to certain degree, I’m investing in their future, I should be investing my own.
David Ralph [33:31]
How do you stop Jason? How do you go? Right? I’m not going to do this tonight, I’m gonna watch Netflix on the sofa for a couple of hours. Because that’s the problem, we have some entrepreneurial work. Sure you so enjoy it. But it almost becomes a hobby that you want to do more than anything else.
Jayson Gaignard [33:48]
100% I mean, there’s anything in there, there’s this thing called six basic needs. There’s like certainty, uncertainty, level connection, growth, contribution and significance. And being an entrepreneur and being in business, like hits all of them. And there’s a saying that if you hit three of them, it becomes an addiction. And a lot of people are addicted to their business and addicted to that entire process, right? They build their businesses at the expense of their family, at the expense of their health, the expenses of relationships. And it comes down to that whole thing where you know, one day the last herself the last themselves, you know, do I really matter? Do I have good relationships, those kind of things. So it’s, it’s, it’s definitely a balance, especially with me, I only have one child, so I have no clue how you do it. But it’s it’s a constant battle between the business especially at this phase that where I’m growing it, which requires me to invest a lot of time and, and the time with with my daughter, my wife, because they’re you know, they’re my priorities. It’s a constant thing, because the thing the my viewpoint on everything is obviously the the hard work I put now the more work I put in now is the more we can benefit from it later. And really, you know, enjoy it as a family
David Ralph [35:07]
viewpoint as well did I did did I understand How old’s your daughter? She’s two, because my daughter is eight, my youngest ones, eight. And she says to me, daddy, you left your job. So you didn’t have to work as hard. And you’re working harder now than you did before. And I kind of say to Yes, but I’m building something for the future. You know, it’s for us. I will take you to Disney World first class. But for years and years and years, I was putting her to bed every single night. But now I’m probably doing it three times a week because other things are sort of taking up my time. Does does your two year old kind of understand that? No, actually, Daddy’s got priorities. And she’s got a go off? Because I don’t think she does Really?
Jayson Gaignard [35:50]
Yeah, I mean, know, at that age, I don’t think they understand too much. Say, buddy, my wife, she understands. She, she definitely understand. However, obviously it does bother her from time to time. I mean, when I’m home, I am home like I usually I spend an hour with my daughter at night and I see her first thing in the morning, then I go off to the office and stuff like that. So I make some sacrifices, there’s something has to give. And for me right now, it’s probably my my health to a degree, I’m probably not getting as much sleep as I should, and those kind of things. But to me, my family’s a huge priority. And building this business is a priority. And it’s one of those things like there’s a saying, you know, as entrepreneurs, we always say we put our family first and that kind of stuff. But if you want to see what somebody really values, take a look at their schedule. Hmm. If their family is not like if you say give me your schedule for the last week, I want to see where you allocate your time and you didn’t allocate your time with your wife, you know, going on a date or something like that, or just spending time with her one on one. And you didn’t spend time with your child. And you really didn’t allocate that but you had meetings all week or the case maybe I can tell you exactly what you value. You can say. A lot of people will say was they want to project right there. They say Oh, yeah, my family, we really take a look at your schedule, see how much you really valuable. And that was an eye opener for me. And when I looked at my my schedule, I mean, they were in there. But when I did spend time with them, I wasn’t present. It wasn’t playing, I had nothing planned. My days are planned out business wise, I know when I’m going to do emails, I’m going to do a know when I’m going to do phone calls. When I have time with my daughter. For the longest time nothing was playing. I was just I was there. And because I was there, I was not 100% present because I was thinking about business issues. That’s a problem as well as being present. It’s not necessarily always about time. You know, spending a good hour with my daughter quality time with no cell phone is better than spending two full days with her being disconnected. Yeah,
David Ralph [37:44]
just connected to her. No, I accept that. And I found you know, I love my kids. I love my family, you know, passionately. But a lot of the time being with a two year old daughter, people go Oh, it’s wonderful. It’s brilliant. It’s not it’s a bit boring, really. And yeah, and they want to do they want to do because they’re two year olds, and you’ve got to sit there watching Dora the Explorer and stuff while you’re thinking maybe I should be doing something else. And you know, but she needs me to be here. And it is that balance, isn’t it because she doesn’t understand your world and you don’t really understand her world. And there’s that kind of middle ground that you kind of exist between between the two stools.
Jayson Gaignard [38:22]
Sure, I mean, and there’s there’s a bunch of different kind of angles to it. Like I don’t I try not to do any work from home that was a big thing for me, is separating home from work. So when I’m at home, I’m very rarely on the computer in front of her. And the reason being is because I was one day I was on my computer on the laptop and she stood up, she was just starting to walk and she grabbed my computer monitor. And it just flashed in my head I’m like, I never want her to unconsciously think that I picked work up over her. So I I knew I draw a clear line in the sand that I have an office I have to get an external office and although financially was not the the best timing for me, I knew is something I had to do. I’ve done
David Ralph [39:05]
I’ve done exactly the same.
Jayson Gaignard [39:06]
Yeah, it’s it’s it’s really important because again, it’s easy, it’s super easy to blur the lines, when you know you’re at home and checking your cell phone or or hopping on for a quick few emails where the case may be in presence is is everything. And it’s something I’m not a master of by any stretch. But something I’m definitely it’s it’s making great strides tool, or it’s and we’re never going to master it will never be perfect that even things are always going to change. But it’s I’m conscious of it when I’m not a lot of people are and I think that’s the big thing is that not a lot of people are conscious of how much time they spend on email and how much how often they aren’t really present with their family and that kind of stuff.
David Ralph [39:44]
Now, what I want to do is take you right up to the present, I think we’ve spent enough time talking about this or that the past the lead up to it. mastermind talks. Now you’re spending time with not just sort of a list is sort of double a list is a plus list is how do you get that kind of network of guys coming to you and saying yes, I want to be on these talks, that it’s difficult just getting one person to do it. But that list is is amazing. How have you done that?
Jayson Gaignard [40:14]
relationships I mean, I built how you build a business and you know, you put the hard hard work in and one day you’ll reap the benefits. Same thing with relationships, I mean, those relationships with the Tim Ferriss of the world and the ryan holidays and all these big name speakers. I reached out to them Well, before I ever thought I do an event and I just wanted to and I did it on a genuine level, it was always about delivering value to them. And you know, just building a relationship. And then when the time came, and I actually needed to ask for something, they were all more than happy to, to help me out. So it was one of those things like a lot of those big names, speakers. It’s the relationships I’ve been building and forging and reinforcing for the past
David Ralph [40:56]
two to three years. What is mastermind talks for people sitting out there now going okay, I’ve heard this name, the podcast is being rebranded. But actually what is the value of attending a mastermind talks presentation or seminar.
Jayson Gaignard [41:12]
So in essence, mastermind talks is an invite only event for entrepreneurs. In the core focus is to put 100 incredible people in the room. That’s really what it is at its core, we bring in these big name speakers, and they’re all they’re all fantastic. But we know if we bring the right speakers will draw the right audience. And if we have the right audience in the room, you can just make magic happen. I mean, people come for the content, but they they stay for the community. And when you’re an entrepreneur, it can be very isolating at times, because you’re always working in your business, you’re working your own little kind of silo. And it’s very rare that you have an opportunity to connect with like minded individuals. So it’s really created as a environment to to connect entrepreneurs, and it’s just not, you know, entrepreneurs in the kind of general theme of you know, you have to run a business. And there’s much more to it than that we have a saying that an entrepreneur is somebody who goes from working in their business to on their business. But there’s a second tier of entrepreneur that you come across that goes from working on their business, to working on themselves. And those are like the people we put in the room?
David Ralph [42:17]
Do you get great value yourself from these guys? Or do you know them? So Well now that you you get more value for when they’re not showing their worth and doing the presentation? Is it better for you when it’s the informal chat over a couple of pints? Or I’d be not quite got that relationship either?
Jayson Gaignard [42:37]
Oh, no. Yeah, no, they’re they’re all personal friends, especially after the event. And that’s where the value is. I mean, content. Content is abundant. I mean, one of our speakers is Tim Ferriss, he charges $75,000 normally to do a talk, you can find any of his talks on YouTube. There’s, you know, there’s there’s any of us certainly, so content is a abundant, that’s why it’s kind of a, somebody who says I can’t get into business, I don’t know where to start that kind of stuff. It’s somewhat of a, it’s an excuse, because you have access to all the information you ever, ever want. So it’s the relationship with those people. And that’s what we try to create environment where the speakers want to stay for the entire two days, because the content you’ll learn on stage will be some of it will be new, some of that will be already already know it. But content, again, is all over the place, its context and how that stuff can apply in your business. And that and what happens at the bar after the event and those kind of things. Those relationships are what’s key and those relationships are hard to get.
David Ralph [43:39]
Do you feel like you’re creating magic? When you when you’ve got those hundred people in the room? Is there a different atmosphere when you might get going to a seminar or conference that’s just been set up? For the layman? Somebody just interested in the subject? Is electricity in the room?
Jayson Gaignard [43:57]
Without a doubt, I mean, for me, I don’t think I’m making magic per se, I think the vironment is magical, just because the people we put in the room and has nothing to do with their pedigree and, and business per se, one of the biggest kind of pre qualifiers is, is, is their future bigger than their past, I don’t care if you sold the business for 100 million dollars, if you’re not interesting, and you don’t have any big plans for the future, you’re probably not that interesting to me, in all honesty, and at the ever, everybody buys a ticket for our event, I hold a personal phone call with them to assess that they’re the right fit. And at the end of every phone call, the core purpose is just to get to know them a little better. Because at my events, I want to know everybody’s name, I want to know what their businesses who their ideal client is, what lights them up, what are the world class at what’s a pain in their business, how’s the relationship with their kids, I want to know them to that level, because then I know I can help them. And again, when you put those type people in the room, it’s it’s it’s absolutely amazing. I mean, I there’s some people I picked based purely on their end energy. If I have a phone call with somebody and they drain my energy, there’s a good chance they’re going to drain the energy of the room. But I’ve had a phone call with somebody who’s maybe doesn’t have an incredible business pedigree, but has huge plans and is promising kind of stuff all allow them to the event. Got the effort. At the end of every phone call, I asked myself, would I want to have dinner with this person? And if the answer is no, then I refund their ticket. And it’s funny because one of the testimonials is one of the there’s a media publication that posted last year, they said mastermind talks about like a two day long bit, two day long dinner party and good company, which is perfect. which is which is ironic, because the question I asked myself is what I want to have dinner with this person.
David Ralph [45:41]
So when you refund the money, that must be difficult for that person to take. Because everyone thinks that they’ve got the personal qualities to be successful and to interact. And so they’re trying to pay, obviously quite a lot of money to come to an event. And you’re saying no, we don’t want you that there’s any one sort of a bit narcy in a bit annoyed with you?
Jayson Gaignard [46:02]
Oh, yeah, I’ve had a ton of people angry. And I mean, it’s hard for them, it’s hard for me as well, because this money, you know, we charge four or $5,000 to attend our events. So the money hits our bank account. And by you, I was our first event I was a quarter billion dollars in cash debt. So I refunded $43,000 and paid tickets for our last event. So this money would hit our bank account, and I assess they were not the right fit. And I refund them that money. So it’s not so you may know, by most people’s standards, like you don’t do that, especially from a business perspective. But yeah, yeah, definitely got a lot of flack from certain individuals, but also how they took it was a good indication on, you know, if it was a good decision or not, because if they totally flipped out, quite possibly, I didn’t want them to it, they would have again, they were probably not the best fits for the event.
David Ralph [46:53]
Well, I think he’s an amazing thing. And if I if I ever get to the point, when I could afford a ticket, I’m gonna find you out and give you so much energy and charisma, you’re just gonna have to say yes,
Jayson Gaignard [47:07]
I’m sure but don’t hesitate to reach out when it comes time
David Ralph [47:11]
I will do I promise you just bringing us to the end of the show, because I know we’re sort of getting close to the hour now that the final part of the show is what I call the Sermon on the mic. And that is the part of the show when I hand over the presenting duties to yourself. And in a sense, you go back in time and you speak to your younger self, about your life and what you feel that they could achieve and give them any tips and pointers to point them in the right direction for a life of success. So we’re just going to go into that now. Once the music fades off, then I’m just gonna be quiet. And I’m going to hand over the presenting duties to you. This is a sermon on the mount.
Unknown Speaker [47:57]
Here we go. The speed of the show.
Jayson Gaignard [48:16]
So little Jason I must say that all growth happens at the end of your comfort zone and you need to get comfortable with the uncomfortable because that’s the only way you’ll you’ll strive towards greatness. That’s it. That’s all I got now more interesting that unfortunately, about that
David Ralph [48:35]
was so short and profound. It actually took me by surprise. You’re a man of very few words, but not Bruce Willis, we found the right person to play you in a movie, I’m sure I’m sure. Well, it’s been an absolute delight to have you on the show. You’ve been so generous and open and of course talkative. And the beauty about these shows Jason is obviously we are connecting the dots are joining up the dots of your past life. But our lives continue. So anytime down the future that you feel that you’ve got some new venture or some new opportunity that you’re excited about, please come on and sort of share that story from here to there. Because I’m a great believer that joining those dots is the only way to build the future. So Jason going on. Thank you very much.
Jayson Gaignard [49:23]
Thank you immensely for having me on the show.