Jeremy Slate Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
Introducing Jeremy Slate
Today’s guest joining us on the Steve Jobs Join Up Dots podcast, is Jeremy Slate, the founder of the Create Your Own Life Podcast, which studies the highest performers in the world.
He studied literature at Oxford University, specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and #78 in the iTunes top 100.
He was named the #1 Podcast to Listen to by INC Magazine in 2019, as well as being named a Top Influencer by Forbes.
After his success in podcasting, Jeremy Slate and his wife founded Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts.
But as we see with Join Up Dots time and time again these are the highlights.
These are the things that get shown to the world as they are hard earned success that deserve to be shown in the brightest light possible.
How The Dots Joined Up For Jeremy
As there is no doubt that success does not show itself to anyone who is unwilling to do the hard work.
Self development is key, and one of Jeremy’s biggest successes was when he failed at his first podcast.
This made him realize he wasn’t an expert and needed to be willing to learn.
He needed to understand what is needed to bring all the pieces together and make the engine of success work?
So how did he find the thing that made him focus his energies in one direction?
And where does he see so many people go wrong nowadays – not choosing wisely or just going the route of most congestion?
Well lets find out as we bring onto the show to start joining up dots with the one and only Jeremy Slate.
During the show we discussed such weighty subjects with Jeremy Slate such as:
Why the majority of people want to get into the podcasting space to become famous although they haven’t truly defined what they are going to offer.
Jeremy shares the transition that he went through to the find his success in life after the shock illness of his mother rocked his world.
Why so many people are wanting to be passionate out of the gate instead of getting their head down and simply digging deep to find the passion.
We discuss why it’s so important to get your spider senses up and really focus on who you are building relationships with.
How To Connect With Jeremy Slate
You can also check our extensive podcast archive by clicking here– enjoy
Interview Transcription For Jeremy Slate
David Ralph [0:01]
Once upon a time, there was a guy with a dream, a dream to quit his job, support himself online and have a kick ass life. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and no struggles became a thing of the past. I of course, was that person. And now My dream is to make things happen for you. Welcome to Join Up Dots.
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling in Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:52]
Yes, hello, and good morning. Well, thank you so much for being with us on the Join Up Dots podcast. Well, today’s guest We’ve got yes it’s an interview show. It’s not me just doing my solo ramblings is somebody that when I look at his name, I think why wasn’t he on about 600,000 episodes ago but he wasn’t but he is now. He is the founder of the Create your own life podcast which studies the highest performers in the world. Now he studied literature at Oxford University and specialises in using podcasting and new media to create celebrity and was ranked number one in iTunes new and 78 in the iTunes top 100. He was also named the number one podcast to listen to by ink magazine in 2019, as well as being named a top influencer by Forbes now after his success in podcasting him and his wife, founded command, your brand, command your brand, command your brand to help entrepreneurs get their message out by appearing as guests on podcast, but as we see with Join Up Dots time and time again, these are of course, the highlights These are the things that gets shown to the world is their hard earned success that deserve to be shown in the brightest light possible. As there is no doubt that success does not show itself to anyone who is unwilling to do the hard work, self development is key. And one of our guests biggest successes was when funnily enough east by oddities first podcast, and this made him realise he wasn’t an expert, and needed to be willing to learn he needed to understand what is needed to bring all the pieces together and make the engine of success work. So how did he find that thing that made him focus his energies in one direction? And where does he see so many people go wrong nowadays not choosing wisely, or just going the route of most congestion? Well, let’s find out as we bring into the show to start joining up dance with the one and only Jeremy slate. Good morning Jeremy. How are you?
Jeremy Slate [2:55]
Hey, David. Thanks for having me, man. I appreciate that intro like I Really do and I just think the world sounds better in a British accent.
David Ralph [3:03]
Oh, we were only the Bond villain zone where you know if you’re gonna kill a building or blow something up, it’s always the English that do it in films. So um, yeah, I’ll just stay behind the podcast. But it is one of those things show me I look at your name and I think you have been floating around the Join Up Dots world for many in a day. Why is it? Why hasn’t he invited you on?
Jeremy Slate [3:26]
I don’t know, honestly, I had connected with you through LinkedIn and you’re like, Hey, man, we haven’t done each other’s podcasts. And I’m like, I think it’s definitely time because you know, as I, as you and I were talking about before, I said, You’re an odd in the space original gangster in the space. You’ve been around for a really long time. It’s like Why haven’t I had you on man? It’s time.
David Ralph [3:44]
Now when you look at that, and you know, it feels like a lifetime since I started back in 2014. Well, actually 2013 when I started pre recording before I launched, and now we’re into 2019 when every single person known to man is doing a podcast and most of them are rubbish. How do you feel about it when you listen to them? Because I’m, I’m vocal about my critical aspect towards them, you know, I listen to the majority of people and I think you haven’t set your stall out, you’re not really giving it your full attention on this is just a thing that you fancy doing.
Jeremy Slate [4:23]
I would 100% agree with that, because I think too many people are taking content they’ve used elsewhere and repurposing it, or, you know, they’re, they’re in a room where all the sounds bouncing around it, they don’t have a mic, or it’s there. They’re basically trying to rip off other shows they’ve heard been doing for years and years and years. They’re like, Oh, that looks successful. Let me go do that. Rather than saying, How can I really help an audience? How can I differentiate and like, what am I going to add to the world? And I think that’s the real difference. And honestly, most of the podcasts I listened to aren’t interview shows I listen to hardcore history is one of my favourite podcasts, another one called Panis, the black tapes, a lot of storytelling type stuff. And I think a lot of podcasters have a lot to learn from people that can tell a really great story. Just like you do on your show, you really tell this as, you know, a yarn and a story rather than something that’s just like, hey, it’s another interview show. And I think there’s a lot to be said for that.
David Ralph [5:17]
But how do people know what they can bring to the world? You know, this is a key point, because we have a show, you’ve really got to do you know, 100 episodes before you start to find yourself. And I remember hearing that point with Russell Brand, the English comedian. And he he met Eddie Izzard, the other English comedian and he said, you know, how do I know but I can do stand up. And he said, 100, he got to do 100. And then 30 of them will be great, but if it will be rubbish, but your family will be terrible, but you start to find your thing. So what would you advise nowadays in this kind of congested state of podcasting be for somebody to come out with something new?
Jeremy Slate [5:58]
Well, I’d say first and foremost, like approach it from the beginning as a professional, meaning, you know, have good audio, and you know, have a good purpose when you start out. And here’s the thing, like, your purpose day one and why you’re doing this is going to be different than you know, for us, I’m on almost 700 episodes and where I started is a lot more developed, it’s where I am now is a lot more developed than where I started. So don’t think it has to be right out of the box, but at the same time, make it your own viewpoint, meaning like, you know, your own beliefs on things, your own thoughts on things don’t start parroting other influencers, or, you know, ripping off somebody else’s podcast feed and I agree with you on basically doing more interviews to get your voice and maybe I was just slow to the party man because it took me to 200 or 250 to really feel like hey, I can do this. You know, I can ask a great follow up question or I can notice the hesitation that person’s voice and that means there’s another question there I should be asking. So it for me it took a lot of time to develop and I think there’s too many people that they want to you know, get into this. This space quickly. get famous quickly. They don’t do it by 20th So it’s like, Alright, man, I’m going to move on. So you have to have a long term vision in that and be willing to put in the work to really get good at your craft.
David Ralph [7:07]
Now with you, as we said in the original intro here, you you failed at your first podcast, and why did you found looking back on it? Because you’ve obviously got all the skills to bring it to, you know, the four, what was different between the Jeremy vein and the Jeremy, maybe 40 episodes into your recent one?
Jeremy Slate [7:30]
Well, and the one key thing is I was doing everything that I was saying before, don’t do that. So I wasn’t approaching a professional meeting. It was me talking to my MacBook, without any microphones without any headphones. Without any structure. I would just go and kind of banter. I’d have a random interview here there that I’d have 60 questions ready. So it was like an interrogation. So it just really wasn’t set up in a way that it was cohesive but also at the same time. I was in a really big transition period in my life when I started that show, and Like the end of 2014, beginning of 2015. So it was more about serving me and helping me find something rather than like creating a piece that was going to help other people and be something that would guide other people. So like once I quit that after about 60 days, which I only had, like 100 downloads, I quit that after about 60 days and later in 2015 launched my current show, which is about Okay, like, who are the best people I can learn from, you know, what’s a great microphone? What is a great interview format? And how can I help other people, and when it became about other people, that’s when I started seeing a lot of success and notoriety and attention.
David Ralph [8:35]
I can remember Join Up Dots in the early days, I couldn’t break free from 45 a day. I was just doing it and I thought I’d set up the whole thing to go off like a rocket. And you know, and now I get thousands a day and I I try to remember I was just interviewing a guy and he said, unfortunately, you don’t remember the pain points of business. You get to a point where you feel comfortable and you really got to reflect you’ve really got to join up Datsun look back, I just kept on doing it and doing it and doing it, which obviously isn’t interesting for the listeners out there. But um, I just thought I’d ask you those questions while you’re here. Now what is interesting is that transition you were going through what was forcing Jeremy to go a different route and not just get a job in a bank just become an insurance person, like so many people do when they come out of university.
Jeremy Slate [9:25]
You know, it’s interesting because my whole whole life, I thought I wanted to be an educator and originally what that was going to look like was a college professor. So I went to Seton Hall University here in the US and double majored in Catholic theology and Torah. And then I did a programme at New College, Oxford, where I studied British literature that came back into my Masters ancient history. Then I applied to one PhD programme because I figured, hey, you’re gonna be a college professor, new PhD. And that was NYU. I didn’t get into that programme because I guess I was personally so sure I was going to get in and from there Kind of like, where do you go because if you’re not at least starting a PhD programme or in one, there’s no college that’s going to hire you for a professor position, because in that world, a master’s degree is very easy to get. So I ended up not going on any further than that. So I ended up actually teaching at a private school here in New Jersey, where you don’t need a teaching certificate or any sort of education in teaching to teaching private school. So it just kind of me thrown in a room with 40 kids that I didn’t really know how to manage. I didn’t really know how to teach. And I was miserable every single day, like it just was not great. And then when I was 24 years old, my mom ended up having a really bad stroke. And that was a really, really difficult situation for me. I had come home from the gym one day, and I had happened to find her and called 911 handled this whole situation. And like that three days in my life was like a blur between you know, fighting her and getting to the hospital, everything else. And then she spent about nine months in the hospital recovering and you know, she had This point in time, you know, she still doesn’t have her ability to talk. She has a little bit of difficulty getting around, but she makes it work. And that really made me look at the world and be like, you know, what am I doing man? Like, I’m unhappy. I’m going to do this for another 30 or 40 years. And then what? Like, there were
David Ralph [11:17]
so many people Jeremy jumping in so many people just accept that. They go, Well, this is this is crappy, you know. And you see, I actually spent six weeks in New Jersey and New York. And I would walk past the people sitting on their of their porches in the morning, and they would be there at lunchtime, they would be there in the evening. They just didn’t do anything. So what did you know? Except,
Jeremy Slate [11:41]
you know, I guess it was the idea of mortality. You know, I mean, like almost losing a parent, and to a certain extent losing that parent because we haven’t had the same interaction since 2012. It makes you look at all like, something needs to matter more, something needs to happen more and I understand like, hey, that doesn’t happen for everyone. person. When I when I was 19, I was playing American football and I was playing cornerback. And I was backpedalling and turning around with the receiver, I stepped in a drain and tore three major ligaments, my knee, and it’s supposed to be a pretty easy surgery. But the anaesthesia didn’t go well. And I actually spent three days in the hospital was in that consciousness got last rites. And it didn’t change my life at all, like nothing happened. And it wasn’t until, like, this happened to my mom that it kind of brought me back to a little bit to that. And it was like, dude, like, what are you going to do? You were meant for something more than this, like, what else are you going to do? And sure, like, we don’t know it right out of the gate. Like, you know, the first thing I jumped into was network marketing. You know, I left my full time career and did that. You could have showed me how to make money on Etsy by selling garbage and I would have tried to do that because I needed to do something different. And something that was going to give me a higher purpose, you know, and if you don’t always know that gate, but it’s something you work at.
David Ralph [12:53]
That’s the key thing, isn’t it? You work at it. You know, when I look at what you’re doing, and what I’m doing now, I would say I would say A lot of what I do now to make a living and I make a very good living is a surprise to me. And you only get to that point when i doing stuff. And you become more than a page ahead of the next person. You know, I used to be a stand up trainer. So I used to stand up teaching training courses. But I’d learned in the morning to Vayne present in the afternoon, and I used to joke as long as I’m one page ahead of you, I’m okay. But by doing stuff, you become a book ahead of someone. And that is when the value shows itself to you, isn’t it? So I speak to so many people and I say, you’ve got to get in and do stuff. It doesn’t even mean if it’s the right stuff. You’ve just got to start doing stuff, and then find that obsession.
Jeremy Slate [13:44]
I would agree with that. And I feel like my generation is like really bad at that, honestly. Because they have this whole idea of I haven’t found my bigger purpose and I haven’t found that enlightening thing I’m going to do and it’s like, well, can I
David Ralph [13:56]
use that voice job? Did I use that noise?
Jeremy Slate [14:00]
I do making fun of them. I don’t know if they all talk like that. But to me, they sound like whiny little girls. But like, I think it’s a real problem like it’s one of my favourite books is a book by Cal Newport called so good, they can’t ignore you. And Cal talks about the idea of finding something you’re good at and continuing to work out and work out and work at it. And when you get really good, you find that passion. There’s too many people that want to be passionate right out of the gate and find out a reason to not take action. It’s like, come on, man. You know, one of the greatest thing I things I learned from two really hard working parents, my dad of which, you know, he didn’t even finish high school, he came back after later on and got his high school degree was work hard, you know, work hard, get it done. And, you know, he started the machine shop at the company he was working at and now he’s, you know, one of the vice presidents of that company because he’s worked with but off. That’s a very difficult path because that advancement isn’t always fair for people but you know what, if you work hard, you willing to put in a time there’s so much you can do
David Ralph [14:57]
because I had a breakdown doing Join Up Dots. And I talked about this a lot. And I’m now so far away from it, I reflect whether I actually needed to get to that point, whether it was actually a badge of honour, but I had, that that period of my life when everything was going wobbly except for the podcast. Do you think that actually you do need binocs do you think you do need those pointers to show you the right way?
Jeremy Slate [15:26]
No, I would think 100% because, as I said, like, you know, I think my life’s kind of been like a Beatle song, man. It’s like a long and winding road to get to where I am. And I think often we think that life is going to be this Okay, here. Here’s way marker one, here’s a marker to here’s whatever it may be. And you have to be willing to take those different experiences in your life and look what you can learn from them. You know, I’ve done a lot of different things. I did network marketing, I sold life insurance, I built websites, I sold products on Amazon before I found what I’ve been really good at when you know, which is what I’ve been in for about five years now. You have to be looking at those different experiences say, hey, what can I learn from that? Because you know what, I wouldn’t change any of those things because I learned vital skills that I use to this day from each one of those experiences. And I think that’s the key point you have to take is how can I learn from each thing I’m doing? You gotta
David Ralph [16:13]
take the knocks, as rocky said, Yes, here from Rocky,
Rocky Balboa [16:17]
you, me or nobody is gonna hit as hard as life. But it ain’t about how hard you hit. It’s about how hard you can get hit, and keep moving forward, how much you can take it keep moving forward. That’s how weird it is.
David Ralph [16:32]
Now, you can’t get away from the fact that you only get smacked in the face if you take action. And that’s the big stumbling block, isn’t it? People are seem to be sitting there thinking that it’s going to be an obvious path. And as I said earlier, you’ve just got to do something. So when you started to transition and build command your brand, was that something that was smacking you in the face that was obvious or was that something that You just tried and then for actually did this might be something?
Unknown Speaker [17:04]
No, absolutely not.
Jeremy Slate [17:07]
Absolutely not. What actually happened is, my podcast started doing pretty well. This was in the end towards the end of April beginning of 2016. And somebody somebody that I’m pretty close with said, Hey, can you help me do that? I’m like, No, sure. Yeah, I can help you do that. How much does it cost? So I don’t know. So we came up with this with this product, which was absolutely insane. And my idea because I was trying to do it all myself. I would edit your podcast, build your website, book, your guests, set up your interviews. Do your social media. It’s like literally everything. Well, you show me where
Unknown Speaker [17:40]
you meant, well, I was crazy, man. It doesn’t
David Ralph [17:42]
matter how much you tell me. You were gonna charge. It’s not worth it.
Jeremy Slate [17:48]
And I wasn’t charging near enough. But but my wife has been in PR for about 1011 years now at this point in time. So she was like, Okay, well, if you’re going to help this person do this. One of the things that we have to do is do a PR plan. Gonna get them more attention. So we got dynamism publications, we got him on some podcast to start out with. And we hooked up with some really great guests for his podcast like real leaders like Dr. gundry and stuff in the health space. And he goes, you know, this podcast is great, but he goes in on building a, you know, seven figure business, I’m very busy. Can we just like, keep getting me on shows that would be great. And that was kind of where it went. And we ended up having a business partner then working with us after we stopped producing podcasts, and the company was called get featured calm. But that kind of fell apart rather, you know unceremoniously because we weren’t really getting along very well. And from there in 2017, it became command your brand and I look at it. And everything that we’re doing now with command your brand never would have happened with that previous brand, just because, you know, I really couldn’t put my own vision and create and thoughts into it. And it’s really helped us to service guests in a better way and help the podcast space in a better way. Because we’re always looking at how can we do a better job at this? How can we help podcasters more how can we use Guests better their interviews, how can we help with content creation? So we’re always trying to figure out how can I do the best job at this? And day one that wasn’t the vision man day one like this. What we’re doing now wasn’t even the vision, you know, it’s pivoted
David Ralph [19:12]
because I’m going to share a story with the listeners out there. But Jeremy had a business plan. I won’t say his name because he’s not there. But he had a business partner who it didn’t quite work on get featured. But I had him as a client and financially he screwed me over and I’m one of those people where if somebody screws me over, I’m I fight back. You know, I really don’t like it at all. But I did a bad thing. And I kind of without Jeremy even knowing I took it out on Jeremy because he was connected to this person. And I’ve been realised that this was wrong. So I sent I think it was a LinkedIn message to Jeremy one morning going, look, Jeremy, you don’t even know that I feel this way. But I’ve been feeling this way in the background because your partner screwed me over. I associated you with him. I’m sorry, I’m sorry, I shouldn’t have done that. That’s really bad on me. And it made me realise but actually, getting screwed over is actually part of the game. You’ve got to accept it. You’ve got to realise that people are going to rip you off. People are going to not give you the support that you want. So how do we is a blueprint that people can follow? Or do we just say you just got to do it you just got to go out there and some people are going to be scumbags. Some people that can be angels, and you’ve just got to, you know, have your spidey senses on?
Jeremy Slate [20:32]
Well, I would say to a degree, but here’s the thing is, well, you honestly, and I can’t say too much about that particular case for legal reasons. But um, you know, I can look at other situations in my life, including that, like, the signs are always there. It’s, it’s whether we choose to see them or ignore them. And I think honestly, what you have to do is take your feelings out of things a lot of times because we’re like, oh, you know, he seems like a nice guy or she seems like a nice girl or whatever it may be. You have to look at the situation like how do they communicate? Is it belittle other people? You know? Is it making less of other people? Is it invalidating other people, you know, like, there’s a lot of different signs out there, it’s whether we choose to ignore them or see them. And sometimes you have to be a little bit unreasonable about those meaning that if you see some things that are kind of making your spider senses tingle, it’s a good idea to not get involved in that, because you may not be very happy down the road. So it’s really understanding that there’s all different types of people out there, understanding what good ones look like what ones that you may not want to associate look like. So associate would look like and really holding to those signs because you can put yourself in a situation you shouldn’t be in by not doing that.
David Ralph [21:43]
Now, I think that one of the but the spider senses that I have now and I’d be interested in your point of view, and this is people that ask too many questions. Now I know that the good clients are the ones that come along. We talk they come back by asking About three or four really good questions, I answered them and whenever a client or not, but the ones that keep them doing bite sized messages on messenger and Facebook, and it just keeps on going back and forward, back and forward. They’re the ones now that I think, but they’re not thinking the game, they’re not thinking what to ask. They’re just asking. So are there the ones I want to move on? What do you think?
Jeremy Slate [22:21]
I would agree with you. And I look at it this way. Because also like, you know, that’s the same person that wants, you know, five revisions to their, their contract before they sign it. And they want more guarantees on like, what they’re going to do and what’s going to happen. And when you look at that, it’s actually that they’re uncertain in their own ability and what they’re delivering. So they feel like they need to make you more responsible for their level of success. And when you look at a person like that, that’s somebody that, you know, I wish them all the success in the world, but I don’t want to work with somebody like that. Because down the road, they’re going to say, Well, why didn’t you do this for me? And why didn’t you help me and why am I not seeing this? And it’s like, cool, but what did you bring to the table? One at one of my really good friends in the branding role is a guy named David Briar, he’s absolutely brilliant. And I had had this problem that you’re talking about competition come up for me a couple years ago. And I said, you know, David, I’m in this situation, what do I do? He goes, Well, you should really look at him and say, Great, this is what we do is our service. But what are you going to bring to the table? Because I think too often people want to be effective a service or effective a client relationship, rather than taking a look at and saying, Okay, well, how can I use this content I’m creating, or how can I use everything I’m doing here. They just want things to happen to them. And this really goes back to what you and I’ve been talking about this whole episode. People want life to happen to them, and they want different things to happen to them, and then just blame others when it doesn’t go. Well.
David Ralph [23:37]
Now, go back to that business partner, because I’m interested in now you are where you are. Did you really need a business partner because I’ve had business partners in the past through Join Up Dots. And I look back on them now. And I think Well, number one, that it was never going to work because my obsession and my drive was so much greater than theirs. And so I would Do 90% of it and they would go, Oh, I had a school pie Oh, there was something on Netflix and he sort of wound me up. But it was like I lacked confidence in myself. I could have done it all on my own. Now you’re doing really well with command your brand with your wife, do you look back on anything? Actually, now we could have just done it if we really believed in ourselves.
Jeremy Slate [24:20]
I would agree with that. Because honestly, what it came down to was somebody telling me Hey, man, let’s do this. Let’s let’s move forward and what Stop being so darn careful. And and that’s what it was for me. I just, I didn’t want to take that step. And I needed somebody to push me. But I look at it and look at like what we’ve done now. And it’s like, you know, we’re continuing to level up, we’re continuing to have amazing things happen. You know, I’m speaking all over the world at this point. Like I spoke in Kiev last year. I just booked a talk in Thailand in in March. So I look at everything I’ve done, but at the same time, I needed somebody to push me and Tommy take that first step. So at that point in time in my life, whether it was a business partner, whoever it may be, I needed somebody to tell me to move forward. Well, we’re
David Ralph [24:58]
listening to Jeremy slate and we will We’ll be back with Jeremy, after these words.
Unknown Speaker [25:05]
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Unknown Speaker [25:10]
Hello, my name is Alan. And I’ve just completed the excellent
Unknown Speaker [25:13]
eight week course with David.
Unknown Speaker [25:15]
Before I started working with David Actually, I had no idea toe way to start.
Unknown Speaker [25:21]
I had a lot of ideas about what I probably thought was going to be good business time it was out to help me through that dire to find that passion. Within literally minutes.
Unknown Speaker [25:32]
We had we had a business idea.
Unknown Speaker [25:34]
And for the last seven weeks, we’ve been building on it and building on it and the position I’m in now I don’t think I’ve ever got here
Unknown Speaker [25:40]
on my own because of the amount of information that David gives the structure. He’s got the full package here and he explains it in a way that I can understand. His support is phenomenal. I feel like this is the way businesses supposed to work. David
Unknown Speaker [25:56]
helped me understand Okay, what were the next logical steps that I should do? How can I get this up and running? So I would really recommend this as an excellent course helping you if you have an idea if you have no idea, really teasing that out and at some of the practicalities and steps to take to really launch your business, whether as a full time job was a side hustle. So it was really excellent. I recommend it for anybody thinking about setting up their own business. But don’t fix an
Unknown Speaker [26:21]
exaggeration to say David would totally save you, us.
Unknown Speaker [26:25]
Thank you, David for all your amazing help and support which keeps on going. And we certainly couldn’t be where we are today without you so your author,
David Ralph [26:36]
so if you would love to become my next success story and have your own life changing online business following my step by step system. fine tuned over many years to take away the effort and expense that others struggle with. Then come across to Join Up dots.com and book a free call with myself. Let’s get you living the easy life as it’s there waiting for you to get it right is Join Up dots.com business coach Okay, we are currently talking to Jeremy slate of commands your brand. And one of the things that you said, Jeremy that I sort of referenced in my head. So I want to ask you is you got yourself bought on a keynote presentation in Thailand, you have to get out of your own way, a lot of the times in online world and you have to sort of reach out to people, early days, how did you do it? Because I know a lot of people would go, Well, you know, I’ve got to wait for it to happen to me.
Jeremy Slate [27:35]
I was so nervous on that first podcast that I was on. I was like, Oh my god, what am I going to talk about? What am I going to do? But honestly, it kind of started out with with people I knew, like, you know, hey, how can I offer some value to your audience and things like that. And then and then as it grew, I learned a lot more about how to do it like that talk in Thailand. Honestly, one of my favourite hacks in the online world is is Google news alerts. Because one of the Well, the same verbiage they use every time and events looking for speakers is the word call for speakers. So what I actually do is I set up a Google Alert for the word call for speakers in quotation marks. And when different events are looking for speakers, I get, you know, a list of them in my inbox. And if they’re ones that I have a fit for, then I’ll apply for those. So that’s kind of been one of the things in the back end, we’ve done really well and that’s gotten me some some really great speaking gigs. But honestly, that like I said, the first shows I was getting on as a guest, it was kind of like, just reaching out to people I knew and getting more comfortable with it and feeling a little bit better with it. Because I was I was nervous at first man, like I wasn’t really great at it. And then it was really making sure that hey, my branding is in the right place. You know, I’m appearing in different news publications and things like that we did a press release out of the gate early on, because I we do what I like to call my small pond strategy, meaning that you find the small pond that you’re a part of that cares about what you’re doing. And that may be for me, it was a small newspaper that we have it I’m in a town of about five days with my own side. So if nothing happens here, so anytime we wrote a press release and sent it to the page They printed it up. And it was being their print version of their online version. So I was able to start building a media profile like that. And also, my university wrote about me, I live in a link community that has a pretty nice magazine that goes around. So I was in that. And then from there, a newspaper, a TV producer happened to read one of those articles and put me on TV. So really, it was about getting out there in a lot of great places. And then for her podcast, it was just continually reaching out to shows that could offer value to and relationships gotten me a lot of speaking but also on the back end doing that call for speakers thing I mentioned to you as well.
David Ralph [29:33]
I think that is the best tip that I have heard on Join Up Dots, but about I don’t know, pretty sweet, right? As a great tip. It’s an amazing tip. Now I used to use Google Alerts and then I switched it off, but I was very broad terms. So I used to get things about podcasting and stuff and most of it was boring. And so I switched it all the quotation
Jeremy Slate [29:52]
marks are really, really important or you’re going to get because you’re only going to get those exact words in that sequence. Otherwise, you’re gonna get way too much stuff.
David Ralph [29:59]
Yeah, Well, one of the things that I always do, I’m going to get a little bit geeky here, but it will help somebody out there is when I’m doing a keyword research I always do in URL dot web speech marks and in URL title, and then run it through a system so that I can find, you know, where my audience are looking for me, because it’s so much easier to grow a business when you’re plunking yourself in front of even if it’s only 40 people a month, those 40 people will talk and they will share and it will just sort of spread out. So a lot of the bulk of the work I feel in growing a podcast that other people do that’s wrong, is by trying to blast it into where he’s busiest instead of going into the small pond, but Jeremy’s talking about I think that’s very wise Jeremy.
Jeremy Slate [30:46]
I appreciate it because I think too many people are doing just what you’re saying they’re they’re kind of spraying and praying, rather than looking for a really great you know, place they can offer value to that’s going to matter to them because what a lot of people do when they say start to see some success whether they’re a podcasts or chiropractor, a business strategist, whatever it may be, is they disconnect from the group that was originally who got them there many people that know them, people that were close to them. And what you should be doing is figuring out how can I make those groups talk about me even more, because then they’re promoting you to people that you don’t know. And they’re promoting you in a way that only they can because they know you. So I think that’s a major mistake a lot of people are making, they’re like, All right, I’m gonna go for Forbes. All right, well, good luck, man. If you haven’t built anything up to get there, you’re not going to get it. A lot of groundwork.
David Ralph [31:30]
And there’s a lot of groundwork but I don’t think it’s needed. You know, I always say to people, I’m a podcaster. And I see people going, I want to get on the Huffington Post I want to get and I go, are you a writer, though? You know, I know you might be able to do an email every now and again. But are you a proper writer? And can you think enough content, because I can turn on the microphone. I can talk for England. I can get on the stage and that’s no problem. I can do that for eight hours. That’s fine. But you put me in front of a blog post. I think What do I write about is a totally different skill, isn’t it? And people kind of be what it takes us back to what we were saying at the beginning about the obsession, you’re better off to become obsessive. And so you become so good, you get noticed and just try and do loads of stuff.
Jeremy Slate [32:15]
No, I would agree with that. Like, it’s important to stay in your lane. Like, I think this is honestly I’m gonna I’m going to give you like my viewpoint on this is I see everybody talking about this stupid social media platform right now. Tick Tock. And I’m like, I just don’t understand it. I don’t get it. Like, oh, we have to be on it. You have to be there. I’m like, Why? What am I going to use it for? You have to stay in your lane. And stay in a place where people can consume your content. Like I have a tonne of success on LinkedIn and someone Instagram so I really focused on those two places. And like you’re saying, like, Hey, if you’re a podcast or you go on podcasts and do that, like like, go where your audiences and go where your strengths are. You know, I’ve done a lot of writing but I have a big background in writing. Like that’s a lot of what I did in school. So stay stay in your lane and put yourself in a place for success. Don’t think it has to be everywhere just because somebody out there that’s you know, telling you that And telling you a programme to do that is telling you after you know,
David Ralph [33:05]
I don’t understand Tick Tock my daughter’s on it. I don’t understand Snapchat. I don’t understand any of the social media really. And and one of the things that I don’t understand about it is the sort of, it’s not evergreen, it doesn’t stay around too long, long enough. I don’t get that. Why do you want to be wasting your time on something that disappears.
Jeremy Slate [33:25]
I tried to get into Snapchat for like a day and I just couldn’t do it, David, I was just like, I don’t get it. Now here’s the thing. I will say I’ve started using Instagram Stories a lot more on my Instagram account. And the thing I’m noticing, because the few numbers have been going up on that is it’s actually like a great way as a discovery tool to get new people to look at the other content you’re already creating. Because when you have an Instagram business account, you can get more statistics on what’s happening inside your account. So I kind of use it as like an awareness campaign. And as I see those views go up I see the likes comments and views and everything else, something like that going up. So there it makes sense to me. And then a platform like, like Snapchat where just disappears, like I don’t get it.
David Ralph [34:05]
I just don’t get it. But I’m nearly 50. So I’m not gonna get a lot of that stuff nowadays. But But what I do understand and I understand better than most and that’s where my business coaching comes from, is there’s data out there to follow. You can money in big data, you can get a spreadsheet and you can look exactly where you’re going to rank where you can target your efforts and stuff. And a lot of people that I have taught how to do businesses say to me Wow, I’m not getting any traffic but I’m getting sales and I go Yeah, you’re you’re getting sales because it’s the right bloody traffic. It’s the right accurate one. You don’t have to be everywhere. You don’t need to get thousands. So have you ever been trapped in that state that I know I was with Jeremy where I I thought that I had to get a million downloads every day. I need to get 2 million I need to get 3 million and I spent so much going for the numbers I think got about who I was targeting.
Jeremy Slate [34:59]
Yep. And that’s That’s something we actually run into with clients a lot, too. They come in with this idea of, I need to be on these biggest shows, because those are the ones that are going to make the needle. But it’s like, if they’re not your people, it’s not going to do anything for you, right? Like if you’re talking about, you know, podcasting and online media, you need to be on podcasts or on publications or things like that. Talk about that, because those are your people. Like we had a client that before they work with us was on The Oprah show. And they were an industrial type company didn’t do anything for them because Oprah’s audience don’t buy industrial products. So you need to make sure you’re in front of your people. And you’re going to see a bigger effect from that. Like I like to say it’s the idea of going small to go big, right? Like start in your niche. And you can grow out from that. Like if you looked at a lot of the very successful peoples out there. Like let’s look at somebody like Andy for Sella, right? And Andy was very successful and did a lot in the supplement space. And as he got more notoriety on there and started getting more and more and more, he can start talking about more and more things and it grew out from there. But if you start to begin In the beginning, your audience is no one right? Like, if you start trying to reach too big, and because of that you’re going to fail, you’re not going to see it go anywhere. And if you’re a podcast, you’re going to, you know, have what’s called pod feeding happened by 20 episodes where you quit because you thought you’re gonna have a million downloads and it didn’t happen. So you have to start small service your people, give them what they need. And you’re going to find that you can talk about more and more and broadening things as you grow and get more notoriety.
David Ralph [36:25]
As I’m fascinated when I do my Google Keyword Research I’m fascinated at when it comes up as zero, because it’s not going to be zero. It’s going to be somebody and I look at that, and I think that is so accurate. I can just plunk something down, get to the top of Google and something comes through to me and I get so much business through that less than 10 kind of category. Now I don’t do all of it. They are you know, I do go to broader terms. But as small as you can go is as accurate as you can go and I think that’s the key business as long as you’re monetizing, well, you don’t want to have a product like you had, that you’re doing everything and and you’re getting these tiny little thing. But if you could get, somebody comes along and he pays you five grand, for example. Now most people can deal with one client a month on that.
Jeremy Slate [37:17]
Well, and here and here’s the thing, too, is like one of our major drivers of businesses is Google AdWords. And I’ve done a lot of research on some different search terms. And we’re only spending like $200 a month when it’s driving a lot of business because I’m going after search terms that nobody’s using, but people are actually looking for. So you kind of go into this, this blue ocean rather than, you know, the red ocean, everybody’s kind of eaten everybody else apart. You go for the smart search terms, and it’s been a huge driver of business for us. And we’re not spending that much money like, you know, you’re 100% right, like going into these niche areas of these smaller, less competitive areas can lead to a tonne of success because you’re not fighting with people and driving costs up and other things.
David Ralph [37:56]
Now one of the things I always talk about as well and I did a show about it recently My key to business is the offer. And I think that’s one of the problems that podcast is have they launch a podcast as a business? But I don’t actually think what is the hook? What is the author what is bringing people back into their world. So they get an audience that sort of sits in isolation to their business, the audience is going up, but they’re thinking people aren’t coming across to my email marketing. They’re not coming through to me, they’re not connecting with me, because the offer isn’t lying. What is your hook, but command your brand? What is it that actually says to somebody? This is what we’re going to do? You can’t do about it?
Jeremy Slate [38:36]
Well, I look at it this way, because I think also a lot of people have a false idea, unlike what a podcast will do for them because they see like, you know, the entrepreneurs on fire the world they see like, you know, the mF CEOs of the world and Joe Rogan and like, Oh my gosh, those guys are just doing really well from advertising money. Yes, because they are because they’re doing big numbers. You know, like 99% of people aren’t going to do that. So I look at a podcast and the way I use it in our business. This is kind of a centre vehicle to everything you do. It’s a really great networking tool. So it brings on the calibre of people that I would like to work with, as you know, bring on as a commander brand client. At the same time, it gives me the notoriety to be able to speak at these different conferences and be featured in other places and things like that. So I really look at podcast as your kind of your front side, the back side being your business. Like I don’t, in my opinion, think the podcast itself is the business. It’s something that promotes everything else you do. And for us, I’ve noticed like when I’ve done less episodes, our revenue drops. I’ve had an experiment in July of this past year. I’m like, Oh, I’m going to go to two only super quality episodes a week and where I’ve really done three, and one of those would have been a guest. Our revenue dropped by like 30% when I dropped the podcast episode, so I’m like, Okay, let’s bring those back up. And you know, the revenue went right back up, because it’s the way people hear about me. It’s the way people trust me, and it also brings a lot of high quality People that that want the type of results they’re seeing in the podcast for themselves.
David Ralph [40:04]
Now, for somebody who is starting an online business, and this would be the last question before we move to the end of the show, but is there a suggestion of now go for it? It’s the only way because I I quite honestly can’t imagine why I would want to start a brick and mortar. You know, I’ve actually I own a brick and mortar business. It’s just a pain in the backside 99% of the time, compared to everything else I do it do you think online now, for people coming out a university, they shouldn’t be pushed into the sort of industrial roots, there actually should be pushed into the entrepreneurial roots.
Jeremy Slate [40:41]
No, I would agree that 100% because let’s even look at the modern consumer, right. They want to watch Netflix whenever they want to. They want to use Amazon Prime whenever they want to, they want something delivered to their house next day where they don’t have to go to the store. So if you’re going out and building a brick and mortar business, you know like, there’s some businesses you have to like, you know, I can’t get adjusted by a chiropractor online. I have to go to somebody. But most businesses are online now. So if you want to really be able to reach more people be able to service people all over the globe. You know, it’s the place to be man. So I just I really think, honestly, and looking at my background, sure, I’m highly educated, but I’m also not using any of it either. So I also think the education system and how we help people with you know, starting online businesses are becoming entrepreneurs, like a lot of a lot of that’s up for disruption. I’m really interested to see what happens with that in the next few years as well.
David Ralph [41:29]
It’s interesting, you could create a mobile chiropractor, you know, and because you actually bring in the convenience, you challenge move, and somebody’s going to you so then you need less clients. You know, that might be a good one to have on them.
Jeremy Slate [41:43]
No, it absolutely would actually be interesting to see how that could work. Because, you know, there’s certain days I’m like, Oh, my gosh, I need an adjustment today. Like I hurt myself in the gym or something. Yeah,
David Ralph [41:53]
if you’re listening to this, Ben James, I just spent a weekend with a guy on a podcasting course that I was doing and he’s a backup Pain expert. And I was saying that’s a great niche, you know, great niche to do it on. So he he could create his own business as a spinner. Well, this is somebody who did create a quite a well known business did rather well for himself. As listen to his words, Steve Jobs.
Steve Jobs [42:15]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [42:50]
So where do you feel like your dots are heading
Jeremy Slate [42:52]
Jeremy? I want to be the biggest online, new media PR firm in the world but that’s really my goal, and I want to help the People that have really big visions to get out there and help a lot of people so that that’s really what my goal is, man. I’m a big thinker.
David Ralph [43:06]
And is that totally achievable? Or is that one of those big goals that you think it’s good to strive for?
Jeremy Slate [43:14]
I’m somebody that’s crazy enough to think that’s totally achievable. You know, we’ve done a lot in the last couple years and help a lot of people in the last couple years. And, you know, it’s only been picking up steam in the last 90 days even so it’s, I, I’m crazy enough to think it’s going to work.
David Ralph [43:28]
Well, I don’t think you’re crazy enough at all. What you said to me there is you’ve got belief, and belief is 95%, isn’t it? Because when the times are hard, and you’re not getting results, and your podcast is only getting 100 downloads or whatever, you’ve got to have something to tap into, like Steve Jobs said, and you know, to be crazy to have belief. There are people that move mountains.
Jeremy Slate [43:51]
I would agree with that. 100% man like it’s the it’s the crazy one. That’s the I’m trying to remember that that one that Steve Jobs from Apple that like classic mercial you know, to the crazy ones so what like, like that’s what it’s all about man like it’s the ones that think that the the impossible can be done that actually make it happen.
David Ralph [44:08]
Stay young and foolish. He think he said didn’t he? Which is, which is the key point because there’s been times through Join Up Dots. I’ve been I remember thinking, What am I actually doing this for? What am I actually doing? But you look back on it now and you were growing, you know, as you said, I was growing my Oh, gee, I was becoming sort of embedded in the industry. And you’ve got to you got to do that. It’s the consistency and the persistence.
Jeremy Slate [44:34]
100% man, like you can’t expect to the funny thing about the overnight successes. It’s never overnight, right? Like it takes 510 years of trying and people like, oh, wow, they came out of nowhere. No, they didn’t. It took a lot of work to get there.
David Ralph [44:46]
Well, let’s move you to the end of the show now and this is the part of the show that we call the Sermon on the mic when we send you back in time to have a one on one with the young Jeremy and if you could go back into a room and see him sitting there. What as Jeremy, would you like to start? To him, what advice would you give him? Well, we’re gonna find out because I’m going to play the music. And when it fades you out, this is the Sermon on the mic.
Jeremy Slate [45:32]
I would tell my 10 year old self, to continue to think big because at certain times, there were people that told me not to and that you couldn’t do these different things and it took me down a different path early on until I rediscovered that in my 20s. Think Big, decide you can make it happen. Figure out how you’re going to make it happen because nothing happens just by thinking about it, and continue to be unreasonable with your demands for life and that’s how you’re going to create a life on your own terms.
David Ralph [45:58]
Oh, that was short Jeremy. I was affecting lot more from you there. But yeah, that that works for all of us, doesn’t it? So, so brilliant advice. What’s the number one best way that our audience can connect with you?
Jeremy Slate [46:08]
Yeah, they can check out me over at Jeremy Ryan slate.com or Command your brand calm.
David Ralph [46:14]
We have over links on the show notes to make it as easy as possible. Jeremy, thank you so much for spending time with us today joining up those dots and please come back again when you’ve got more dots to join up because I do believe that by joining up the dots and connecting our past is the best way to build our futures Jeremy slate Thank you so much.
Jeremy Slate [46:33]
Hey, thank you so much for having me David. This was incredible
David Ralph [46:38]
Mr. Jeremy Slate from a command your brain so there was some good advice fear, but you know what, what were we talking about? You’ve got to try something, okay. may not be the right thing, but you got to try something, then you got to try something else. If you know yourself well enough, and you know, you know what kind of things infuse you then that’s a good start. So get a bit of papers I always say to people and jot down your labs, your likes and your heights. And if you can find your labs, that’s brilliant. And heights are great as well, because the haze if you hate them, and somebody else hates them, you’re starting to think actually, I could solve this pain. You don’t have to do it yourself. You just create the business and then let other people work for you. That’s how it is. It’s about building solutions to people’s problems. And that that Google Alert tip, I thought that was a great one really well abanda Jeremy there. Okay, so next time, I will see you soon. If anybody is interested in jumping on my free podcasting course or my weekend, where I go through everything to teach you how to make a six figure income from a podcast, then listen, because I’ve got some words coming up here. Are you ready to start your own podcast and really make it work for you bringing customers and profits into your life and your business in the easiest way possible? Or perhaps you’ve already launched and aren’t getting the results you want? If so, I’m going to teach you the information that you need that makes all the difference to your success. Now, don’t be fooled into believing what others are teaching you when it comes to what makes your podcast get those results. podcasting success is not about the podcast. It has nothing to do with a recording or equipment. It has everything to do with understanding your market and making those customers come to you time and time again, this is raw 100% live behind the scenes podcasting mastery, not shown anywhere else. If that’s of interest, head over to Join Up Dots and book a time to speak with me to make sure that you’re a fit for our next course. This is podcasting mastery live at Join Up dots.com
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