Welcome to the Join Up Dots business coaching podcast interview with Mr Jesse Krieger
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Introducing Jesse Krieger
Someone who likes to ask four key questions as he seeks to build the life of his dreams
How can I have more free time?
Can I make money doing what I love?
How can I travel the world pursuing my passions?
How can I run a real business from my laptop, anywhere in the world?
They seem very good question to ask yourself I would have thought, and perhaps another question is why do so many people not ask them very same questions themselves?
How The Dots Joined Up For Jesse
But the journey to budding entrepreneur, and smart and debonair businessman was not a usual one, as we normally find on Join Up Dots.
From developing a love of music and travelling from his Dad, Jesse Krieger, first stepped into young adulthood as a wannabe Jon Bon Jovi, travelling around Europe and the States playing his guitar in bars, and getting up to god knows what in Amsterdam.
But it was when he landed in Nashville, the home of country music, that the path to his unique and authentic self started becoming apparent.
Along with his business partner, our budding Bon Jovi decided that they had two choices: One sign for a record company, or two: build their own record company and retain control of their music, image rights and everything else that goes into making a band.
They took the bold choice, and so started a love of business that brings him onto the show today.
Well let’s bring onto the show to start joining up dots, as we discuss the words of Steve Jobs with the one and only Mr Jesse Krieger.
During the show we discussed such weighty topics with Jesse Krieger such as:
How Jesse Krieger tries to be a chameleon in business, and changes his personality and identity to gain maximum results from his environment!
How you can become a lifestyle entrepreneur by making clear decisions to help design the life that you want!
Why Nashville was the place where the big dot occurred and he could see the new path he should travel!
How it was good to have bad haircuts and clothes in the 80’s, as nobody carried a camera around with themselves!
How you are not doing any favours to yourself or anyone else by playing small!
How To Connect With Jesse Krieger
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription Of Jesse Krieger Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David, Ralph.
David Ralph [0:26]
Good morning, everybody. Good morning. Episode hundred and 22 is the 29th of August. We’re almost coming up to September now. And I hope you’re getting your Christmas list because it’s around the corner. Christmas is coming up fast. And if you want to know what to buy me, just send me an email. Well, let’s introduce you to today’s guest because he is someone who likes to ask four key questions as he seeks to build the life of his dreams. The questions are How can I have more free time? Pretty good question. How can I make money doing what I love? Brilliant question. How can I travel well pursuing my passions and how can I run a real business? From my laptop anywhere in the world? That I seem brilliant questions to ask yourself I would have thought and perhaps another question is why do so many people not ask them the very same questions themselves. But the journey to budding entrepreneur and smart and debonair businessmen was not a usual one as we normally find on Join Up Dots from developing a love of music and travelling from his dad. Our guest first steps into young adulthood as a wannabe Jon Bon Jovi travelling around Europe, and the states playing his guitar in bars and getting up to God knows what in Amsterdam, but it was when he landed in Nashville to Houma country music that the path to his unique and authentic self started becoming a parent. Along with his business partner, our budding Bon Jovi decided that they had two choices, one sign for a record company or to build their own record company and retain control of their music, image rights and everything else that goes into making a band. They took the bold choice, and so started a lot of business that brings him on to the show today. So let’s introduce to you start joining those dots. And of course, to find out what did happen in Amsterdam, the one and only Mr. Jesse Krieger. How are you, sir?
Jesse Krieger [2:08]
Hey, David, thanks for that great introduction. I’m excited to be here. And happy to be joining you in your backyard in the UK. I like that little intro fit.
David Ralph [2:16]
Yeah, I am. I’m right at the back of the garden. And I’m just by the swing and the trampoline, I’ve got a little recording space that nobody bothers me. And it’s the perfect place to have these kind of rocking and rolling conversations. You You have got a life which I’m going to ask this first question. Where do you go home because you are somebody that literally wherever you lay your hat is your home? But do you have a place that you kind of go? Yes, that’s really where I, I sort of lay on the sofa, in my PJs with my slippers on and nobody can get me.
Jesse Krieger [2:48]
Indeed I do. San Francisco Bay Area is definitely my home. Right now. I specifically live in Berkeley, which is just over the bridge from San Francisco. But this area is always my home based on my springboard that I bought, you know, bound off to far corners of the world and crawl back to after some crazy adventure. And is this is the place where I understand your mum and dad first moved to there and sort of say, and your mom and dad were travellers they had seemed to have a freedom of spirit. But I landed in San Francisco when this is where we’re going to raise our kids is that about true. It’s about true except rather than landed their honeymoon was they’re both from the east coast. And when they got married, they got a van with a pop up trailer and toured every National Park in the United States. And so after they drove across the whole country, stopping at parks along the way, when they went to San Francisco, they’re like well, this place feels like home. And and then long storey short, they stopped the trip, sold the camper and set up a life here and next thing you know I popped out.
David Ralph [3:54]
I kind of love your mom and dad, I like that. Your mom and dad, this is so many storeys, moms and dads kind of settle and there’s nothing wrong with that, you know, but they they had the house and that goes off to work and mom does a thing. And then they sort of come back in the evening and they sit next to each other on the sofa and all that kind of stuff is your mom and dad still around and they still got that kind of freedom of spirit.
Jesse Krieger [4:16]
Yeah, it’s interesting for I definitely get a big influence for my travel from my dad, he’s very adventurous and entrepreneurial. And growing up was a balance between that very sort of typical mom stays home and dad goes to the office and his home by dinner time. But only up to a point. And you know, sometime around 12 or 13, they split up they were divorced, very amicably, but lived in the same town. So we’d spend half of our time and one that the moms and half their time at the others. And so whenever we went over to our dad’s place, it was like, you know, freedom Central, go out, explore, you know, go hang out with your friends on a school night. And then we went to moms and you know, bless her heart, she always meant well, she’s like, you’ve got a curse, you’re going to sit here and do your homework. I’m a watch. So I experienced the polarity and the the the pole really towards freedom and travel from a young age having a contrast and
David Ralph [5:12]
so on your own like your dad and your mom.
Jesse Krieger [5:15]
No, I get an equal influence of both, but certainly the most visible attributes, entrepreneurship, love of travelling, off road adventures, all these things, I definitely pick that stuff up from my dad.
David Ralph [5:27]
Because this I have certain guests that I am fascinated with. And I discussed their life. And it’s all very interesting. But when I have certain guests, I kind of think, ah, I’d actually kind of liked that line. And yours is one of those ones I look at. And I think this sounds good to me. It kind of plays to who I am deep down. I love the music. I love the travelling. I love those four questions that you asked because one of my sort of starting points to my journey where we are now was the classic four hour workweek, which I’m looking up and I can see it on my bookshelf above me. And those four questions. How can I have more free time? How can I make money doing what I love? But how can I travel the world? Blah, blah, blah. They’re very Tim Ferriss his arm by what was that something that you’d always had? Or was it like me a book or some discussion or something occurred to you that made you submit those four questions.
Jesse Krieger [6:20]
It’s interesting. I mean, from a young age from 19 years old, I was travelling around Europe and living on my own over there playing music and being like sort of a lifestyle entrepreneur long before anybody put a title to it, or a name came out. But I did discover the four hour workweek, you know, many years later I five or six years ago. And and it was at the is at the exact moment when I was exploring. How could you do entrepreneurship that way, like totally supporting your lifestyle and able to run a business from anywhere. And the next business I built which was a promotional USB flash drive business, I tried to set it up exactly like Tim Ferriss described. And for the large part, it worked out very well. So that book influenced me. I felt like a kindred spirit when I read it. Because it was similar approaches that I’ve always taken in my own life and gave me a bunch of new ideas as well.
David Ralph [7:15]
Have you ever met him
Jesse Krieger [7:18]
in just in passing, in fact, which is funny, because he’s, you know, he’ll call San Francisco, his home base as well. So I’ve always felt like it’s imminent. But, but, but but not not to a, you know, an intimate level at this point.
David Ralph [7:34]
So when when you started sort of like flexing your hustle muscle and stuff, because I’m looking at a picture of you now and you’re wearing a very nice white shirt, and you’ve got your hair also have comin back, you look like a businessman. And a lot of the pictures I’ve seen of you, especially around sort of Asia and sort of Japan and places you are playing the businessmen role. But it seems to me your core element is is the freedom and the musician and rocking out because there are images as well. Have you going a little bit mad on stage with your hair going all over the place?
Unknown Speaker [8:08]
Is it for sure is that your
David Ralph [8:10]
key spirit? Are you kind of suppressing that or if you kind of just move,
Jesse Krieger [8:14]
hardly suppressing it. I think if anything, there’s in the last few years have had this swung the other direction from being really extreme an outlet. And you know, when I had my band, and we were touring and stuff I was wearing like leather jackets and tight pants and straightening my hair. And then I went through another phase of being like a professional dating coach. And I went to another extreme had like a mohawk. And we’re all sorts of crazy clothes. And now since the book came out, and I’m doing more coaching and consulting, it’s just a new iteration of, of my identity to be more professionally put together. And, and at least and for public appearances. But I promise I still get down just just as hard as I used to
David Ralph [8:58]
say, so what what is the image that you use, like most of all, out of all those three that you were discussing?
Jesse Krieger [9:04]
Well, the honest thing is that I spend a lot of time thinking about, you know, my identity and how I want to show up in the world and, and focus whatever I’m doing both business wise or lifestyle wise around that. So there’s not so much one of the three that I like most but there’s different times and places when I’ll I can step fully into an identity or role. And, and exemplify that, and really live it concurrently. And then you know, hours later I could be changed and in a meeting and I like the flexibility to be sort of like a chameleon, something I always thought up, it’s like how can you blend in and assimilate to a situation, take the most advantage of it, whether that means having fun and like, rocking out or like being able to hold down a presentation to potential investors or business partners, and then how to switch all of them off and just relax and be, you know, like a big kid. And I think the ability to do that, that that level of flexibility. And being attuned to how you show up and how you appear to other people is a skill that if you really get it, it’s one step towards greater liberation and independence. So it’s actually something I think, and I’ve written about quite a bit,
David Ralph [10:24]
it’s an amazing skill that because I’m pretty much myself all the time, I’m just one dimensional, really, I can change my, my conversation and the style of interacting with people very, very quickly after a couple of words of, you know, when when we first go through on Skype, and I say how are you and all that kind of stuff, within a very short period of time, I kind of know what the vibe of the conversation is going to be just because of the way the persons will be interacting with me. But actually, in the wider sense going into a business meeting and been changing a little bit later. Bats, that’s unusual, always unusual, do you see lots people doing like you do, because it seems sensible. It seems sensible. Government and, and make the most of the environment by being what they expect you to be.
Jesse Krieger [11:09]
I’ll give you a very, very explicit and I think funny example of this. When my book first came out in in Southeast Asia in 2012, I went over there on a book tour for lifestyle entrepreneur. And and we were touring around these, you know, we’re driving through the countryside of Malaysia and Singapore and all these places. And I just be in like, you know, shirt, and sweatpants in the cars were driving, and then we’d show up at a big book fair, right. And in the parking lot, I had change into my like suit jacket and tuck in my trousers and put on a nice pair of shoes. And then we’d walk in, and the span of 10 minutes, I went from, like, you know, wearing a Jim outfit basically to walking in and standing on a stage with, you know, a poster of me and my book behind and an audience, and being able to fully embody that and enjoy the experience. And then being able to switch right back. It doesn’t feel like I’m being another person, it’s just a different putting forth a different side of myself and giving an authentic experience of what people are expecting to see.
David Ralph [12:17]
Do you call yourself as an actor or a presenter?
Jesse Krieger [12:20]
I think that I’m not like 100% up on this. But there’s these you know, different types of entrepreneurship, like some people are a mechanic, some like to work behind the scenes and set up systems, some are a star, and they’re really out front. And they’re the face of a of their brand. I’ve always identified with being I’ve always enjoyed both the pressure of you know, putting yourself in the public eye and being a public face and voice with the more quiet side of like systems and analysis and behind the scenes work. So I think I step between the two. And it’s a healthy challenge for myself. And it’s also rewarding to be able to see in the music business, you can sit on both sides of the glass, right? Yeah, you can go out and perform and record a track or you can come in the back room and adjust the sound and mix it and make it into a finished record. So I always like being on both sides of the glass. And it’s like we were talking about, you know, before, before we started recording, David of, you know, in any given time in a day, I could be hosting somebody on for lifestyle entrepreneurs Academy, or then show up and be a guest and that it’s just stepping into different roles for different purposes. And I try to play that forward into having a complete identity with a business that that augments an interest that you have in life, whether that’s studying a language in a culture or geography. So fitting in travel as part of a schedule or making more time to, you know, be around the house with the family, whatever those objectives are creating a cohesive identity around it, that you can step in and out to in and out of, as needed to perform the tasks required to hit those goals, whether it’s income goals, travel goals, learning goals, relaxation, time goals, I try and be pretty strategic with, with where I really invest my time and energy.
David Ralph [14:14]
I love that. I totally love that. Because I understand that I kind of relate myself in a very loose way to Batman, I know that’s going to sound stupid. No, I kind of like with Batman, but he’s Bruce Wayne. And he’s just himself. And he spends half his time in bed being looked after by his butler, and then suddenly is called on and he becomes this thing. And I find that my kind of persona, I like to be invisible. I don’t like to be out in the front. But then now doing this, as soon as I go record, bang, I’m up and I’m ready. And I’m doing it and I’m trying to do the best job I possibly can. But then once I stopped recording, I’ve been disappeared, and I’ll become Bruce Wayne again. And so right.
Jesse Krieger [14:56]
Yeah, you know, you go behind the scenes and you that the podcast and get it ready. And there’s, you know, there’s the thing I learned from starting in the entertainment business and moving to others. And now back to sort of being a persona as an author and a speaker and a trainer is the interesting aspect of like, you know, the front side and back back end of the business where you step out and sort of become that superhero become a persona or a personality, and how a lot of the to be able to turn that on and off I think is it’s fun, as you mentioned, and it’s also a great skill, to be able to just jump into character and deliver fully and then step back in and objectively critique yourself or make improvements or edit out certain areas or parts. I’m talking as much about, you know, recordings I’ll do for training material or writing a book as, as it may be for you for a podcast or other people for broadcast material. Yeah. And I think it is fun. I like your superhero analogy. I mean, the way I’ve feels sometimes it’s like, potential versus kinetic energy. It’s like when I’m home in my home base. Sometimes I’d like to not even drive day to day I live in a place where I can walk or jog everywhere I need to go. And then and then I switch gears and then all of a sudden I’m on planes and trains and bouncing around and in a different you know, city every couple of days when I’m travelling. And those two polarities is the is the similar experience of perhaps you donning the Batman cape and hitting record. So like when I’m home, I’m working on something or planning a new project or pushing forward on a business, then I switch gears and it’s much more about like, experiencing the world and travelling and meeting people and having in person meetings. This it’s a fun, it’s a fun balance.
David Ralph [16:48]
Well, I think you’ve got the balance right and and has it some Is it something there’s always been better balance? Or has it been part of your joining up the dots, your connexion your journey through
Jesse Krieger [16:58]
now it’s always a always a work in progress. And that most I find that I can get it right for six months at a time or so we’re, you know, I’ve optimised living situation and work situation and got everything like pretty well set up. But then maybe it’s a function of getting bored easily or restless or becoming interested in different things so often, that I’d like I used to move around, you know, every three months had moved to a different place than for a while I just put all my stuff in storage and travel for three months. And I did this year after year since for the last five or six years. But now I’m enjoying being a little more grounded, and actually a little more focused and, and business minded. And maybe that’s just a function of getting older or growing up or who knows, maybe fly off the deep end and do like an around the world journey and turn off all my electronic devices. The futures is yet to be written.
David Ralph [17:57]
Absolutely. And you create your own future. And that’s that’s the beauty of doing what you’re doing. So what actually is a lifestyle entrepreneur, but people out there that’s hearing you say about the name of your book, just explain to them what that actually means.
Jesse Krieger [18:12]
Yeah, I mean, we’ve been talking around it, like if you picked it up between the lines, as you’re hearing us share our experiences here. But my definition of being a lifestyle entrepreneur, it’s somebody that really intentionally explores the things they’re interested in and passionate about, in creative and engaging ways, both through the filter of having a business, so providing some value to the market, in an industry that you’re interested in, or have some relative level of skill or expertise. But also having that business be like to enter twine, strands of DNA, supporting your lifestyle, and empowering it having it be the common thread that takes you from place to place or experience to experience stepping in and out of that business persona, embodying the and enjoying the lifestyle that you want to create around it. So So
David Ralph [19:07]
design is it.
Jesse Krieger [19:08]
Yeah, life plus entrepreneurship. And that was actually the original working title is lifestyle design plus entrepreneurship, but it wasn’t very catchy. And so it ended up becoming it’s a, it’s a, I mean, to be a lifestyle entrepreneur is to do that. And that can be you know, two to three different projects at any given point in time. Some of them fall away, some of them take precedence and, and you focus more energy on them, but constantly introduce systematically introducing variety, both an experience and geographic location and also industry specific knowledge. Over the over of course of a few years of doing that. It’s great how you get this like broad and ever expanding awareness of, you know, how the world events unfold, how countries interact, as well as how business and trade takes place. Since so much of you know we’re moving more and more into a digital digital world. And everything I’m talking about for lifestyle entrepreneurs, is predicated on doing business through the internet mediated in some way through the internet. So it starts to erase, you know, boundaries, you’re in your 6000 miles away from where I am now. But we’re able to have a great conversation and collaborate, and, and two hours. So now we could be talking to somebody else in another country. So it the internet makes that possible. And if your business is run in a way that it can be managed anywhere, then it matters much less than ever before, where you are, or where I may be at any given point in time. In fact, it’s almost irrelevant. As long as I’m able to show up and contribute and do what needs to be done. It doesn’t. It’s an afterthought of where I actually am in the world. Well, that’s the key, isn’t it?
David Ralph [20:51]
That is Yeah, it is, you know, don’t want to stop you there. But it is madness nowadays. But these companies pay all this office space, and all these rental Charges and all those kind of things where you could you know, as I say, Tim Ferriss, his book kind of changed my life. And I remember I get into page 44, I’m thinking, My God, why am I going to this office nine to five, when effectively I could sit anywhere I want log on? And do my work? Why am I doing this? And why am I doing it sort of nine to five, when I could be doing it at three o’clock in the morning, you know, and all that kind of stuff. And I always say to my colleagues, if I ever get a company going, there’s going to be two criteria is one, we meet up once a week or once a month or somewhere in a pub. And the other thing is that you just go and do your work. And if you come back to me and you say oh, I haven’t had chance to do it when you’re sacked. But if you go off, and I don’t care if you on the top of the mountain, you just do the work task based. And I really believe maybe it’s a naive view. But that’s the way that companies should operate nowadays to provide flexibility for the staff, which then will give loyalty back and keep profits down.
Jesse Krieger [22:00]
I agree with you and and I’m happy to report that I think some of the smartest most innovative companies are doing that. One accessible examples like was it Google requires everybody to spend one day a week working on some totally unrelated project to whatever they were hired for. Its total free time 20% of your workweek. And and what comes out of that is the, you know, the next wave of innovations that they get other companies take the approach you just described and said, You know, it doesn’t matter where you are work from home work from your car doesn’t matter, but it’s task based results based. And that’s in the country company’s best interest as well. And so I mean, it’s one thing to try and adapt to this new and and ever growing opportunity online. If you’re an existing, you know, company has brick and mortar stores or, or you know, an operating history, one thing to adapt, but it’s another to have that be the foundation on which start something new, and be able to plan around it and much the same way build your processes from the ground up to factor in that it shouldn’t matter where anybody is, in fact, to take advantage of the different pricing and skill sets. And I think Tim Ferriss calls it geographic arbitrage. But I think you know, working with people in different time zones, if I assign some graphics jobs to a team that I’m working with in Pakistan, I’m going to bed, their workday is just starting, I get up the next day, and the first round of design work is done, right. And the first thing that I can review right away. So it actually makes the operations almost 24. Seven, if you have different teams in different parts of the world, that I mean, I actually look at the world as an any 24 hours, there’s three different shifts, eight hours each, right, there’s like the US from Hawaii to New York, and then there’s Europe and Middle East. And then there’s Asia. And so you could actually get really intentional on setup, customer service in one region and a sales function and another one in such a way that it’s strung together through technology, but it’s effectively a 24 seven operation with real, you know, people and support available at any given time of the day. That’s That’s it, that’s the expansive view of what’s possible, you could market to sell to and support customers in any part of the world no matter where you are, as well. So it’s not just about personal freedom and the ability to travel as much as it is looking at the world as a potential market and a playground, so to speak.
David Ralph [24:39]
Well, I like the view. And no, I don’t even like the view, I love that view. And I think everyone should do that, you know, when my kids grow up to my younger ones, I don’t want them going like it to an office every day sitting underneath a fluorescent light, just trying to get to lunchtime, I want them to, you know, be given a job. And if I sit there and I work really hard at it, I get it done in four hours been take the rest of the day off, you know, I think that’s the way forward and you’d have that and focus on the task. And you’re not just justifying your time in the office, because you’ve got to stay there till five o’clock. So you have a chat with the person next to you and you go off to a coffee and you add an extra 15 minutes on your lunch and all those kind of things that spread the day is gonna be task based.
Jesse Krieger [25:23]
Yeah, I mean, I’m, you know, we’re I think we’re preaching to the choir here, because I’m on board. I’m all for it. But what happens when you when you think of things task based is then it, there’s a built in drive towards efficiency. Because you say, Okay, if I’ve got to get, you know, this done, if I’ve got to write a new staff to create a new sales letter for, for a product that I’m doing, I say if I’ve committed to doing that today, and that’s the main thing I’m going to do today, then how quick Can I get it done? Or what’s the most effective way to accomplish that? It’s such a different mindset, because it’s totally solutions oriented and, and productivity focused. If your motivation is, is high to complete the tasks and then go do something else that would be more fun, then you’ll find creative ways to to make it happen.
David Ralph [26:15]
Parkinson’s Law, I was trying to think well, it was called Parkinson’s Law is the most brilliant law known to man, I’m assume you know what about Parkinson’s Law.
Jesse Krieger [26:24]
The Pareto principle, the 8020,
David Ralph [26:27]
now is the bit that is always into the amount of time you give it. So yes, night, when you come home from school, and you got homework, and you got six weeks to do it, and it takes all of that six weeks, because you’ve got that time where actually, if you just crack on with it, you can get it done into another half hour and have the rest of the six weeks off.
Jesse Krieger [26:45]
It’s so funny how that’s so true. For one, you know, I think Perkins as long as the task will expand to the amount of time allotted for it. So if you got a week to write a paper, then most people aren’t going to really put the finishing touches on until that final day, maybe even the last couple hours. But you observe this, this is this is part of the human experience. So how does it work in business, I mean, if you’ve ever done a launch, or or seen a product launch online, where they’ll be like, you know, the the availability is four days, right? the shopping cart is open for four days to register for this programme, or a seminar or whatever. In most cases 40 to 50% of the sales will take place hours before the cart closes. So in business, right, instead of in like a school context, where it’s like you have a due date for a paper in business, if you have a limited time offer, or some real scarcity in your offer, whether it’s a product discount or package for services that you offer, to give a limited time, you’ll observe that some people who are already ready to go We’ll take you up on it right away, maybe 25 30%. And then some sales will come in intermittently over the over the coming days that the card is open, but then most people will put off their actual decision until the last couple hours or even minutes when when there’s a real cost, meaning they won’t have the chance to buy or participate in this programme anymore after a certain date and time. So it’s fascinating how these analogues of human behaviour appear throughout the different aspects of business and life. I’ve always thought so.
David Ralph [28:31]
You know, I can’t imagine you being a rocker when listening to you talking like you are it seems it seems like a fantasy well, but you really did used to hang around Nashville and what was it like in Amsterdam? Because I’ve been to Amsterdam and it’s a madhouse, isn’t it? So you live here for a while.
Jesse Krieger [28:50]
I’ve been to Amsterdam a few quite a few times. I lived in Vienna, Austria and London on a few occasions. spend a lot of time in your Europe. I mean, Amsterdam is a really fun city for many reasons.
Unknown Speaker [29:05]
And it’s a family show.
Jesse Krieger [29:08]
Yeah, it’s it depends what what district you’re in if you want the museum’s if you want the red light, you have a whole different world of experience, or rent a bike and go go check out the the sheep and windmills in the countryside. That’s what I always love to do there.
David Ralph [29:22]
Come on, you didn’t just do that. Did you?
Jesse Krieger [29:25]
I don’t know. Is this a G rated broadcast? Or can we get into the real nitty gritty? I think you’ve said enough,
David Ralph [29:32]
young man, I think we know what your size said everything. So yeah, so so getting to Nashville, okay, the home of country music, what’s that the real, as we call it in in this show, but big dot where your life kind of really came together. And your true authentic path really became visible was was Nashville where it all came together for you.
Jesse Krieger [29:57]
I would agree. I think that’s it insightful given. You know, what, what you know about my background, I mean, when before I moved to Nashville, just to the quick recap, I was in Los Angeles Music Academy, I was playing in bands in LA, there, you have to pay money to play at a club. So I was like, This isn’t, this isn’t going to work. And travelling around Europe, you know, recording, meeting other musicians was all good and fun. But it wasn’t until Nashville when I got a studio on a Music Row, there’s these two streets Music Row east and west, it’s where all the record labels and publishing houses are. So we got a house there, me and my band made an eventual business partner, and just started doing it, you know, full time, 14 hours a day we’d be writing, recording, working with other artists playing out. And, and really at a at a point in time, we saw that there was sort of a fork in the road. And you could either sign with a record label and like get an agent and go down that route, which was appealing. Alyssa, a lot of people were trying to get a record deal, especially back in 2003, four and five, sort of a different time in the music business. But I saw that that meant giving away creative control, basically working for somebody else’s dream, you know, the record, label, owner, etc, I saw the other path that you could go was if we started our own record label, so became, you know, business people in a sense, and signed our own band to our label and had more responsibility, yes, but also true authorship of our experience and creative control for the the music that we put out. So in terms of the Big Dot things coming together, that was definitely it. It was it was by starting that record label. And I volunteered to do all the business stuff because my, my band mate was extremely creative, but didn’t really want to get involved in the business stuff. And I don’t blame them. But I was hot on the idea. So I said Look out, I’ll run it effectively. And and that was when I started to really get the entrepreneurship bug formed a team of advisors raised about $125,000. And then were able to hire the producer to do our album. So he worked for us instead of a label assigning them to you hired a manager to manage our career, hired booking agents and and radio promoters, etc. And just oversaw the, the execution and release of our album and then got to enjoy the benefits from touring around and getting the real experience of being in a band sort of on our own terms.
David Ralph [32:39]
And you went to number one, didn’t you?
Jesse Krieger [32:42]
Yeah, so that after, after all that work, and it was definitely a lot of work the first time around figuring out not only learning business in general, but how to do our specific, you know, music business, it did end up paying off we had music on over 300 radio stations, nine of our 11 songs were on MTV, on different shows and movies etc. and and ultimately, in August 2005, we had the number one independent rock song in the US which our band was called harsh Krieger my last name and my bandmates last name, the song was called home. And if you did a search for harsh Krieger home video, you’d you’d see our music video, it’s still online and still getting a place today,
David Ralph [33:26]
that doesn’t excite you looking back out? Or does it sort of embarrass you slightly, but
Jesse Krieger [33:31]
not not that one, I’m not embarrassed by it. In fact, the brilliant thing about the internet and doing business site, having things that are released into the world and available online, is that there’s even a record now of all of the music and the videos and articles that came out about us this is like 10 years ago. So it’s never more than a few clicks away. The downside is of course, you know, if stuff gets out there, and it’s not 100% congruent with the image you want and how you want to be perceived, then, you know, I’d start with cleaning up your online presence. But the collection of stuff you’d find if you just did a search for my name, I think is a credit to the different projects and businesses have been involved in. So yeah, I’m happy about it.
David Ralph [34:17]
Because how old are you, Jesse? I’m 32 because you’re 32? Because I realise I’m 44 years old. And I’m a very attractive man. I’ll be I’ll be honest with you. Okay. But there has been times when I’ve had some rather bizarre haircuts, particularly in the 80s when I was first going to work and stuff, as we all did, but I was talking to my mate the other day, and I was saying the beauty about our fashion crimes of that time was nobody had a phone. So therefore no one camera. And so nowadays, you only have to look slightly bad. And it’s on Facebook, and it’s bare forever in a day. But in my days, you could get away with that. So what you’re saying about the online world, you got to clean up with it. That’s a big problem nowadays in it, which I never had when I was younger.
Jesse Krieger [35:04]
It can be well, you have a pull out of Nashville sing for you. You had a face made for radio. Yes. When? Yeah. That was what people used to say, you know, and you had this crazy haircuts in Nashville. Are you wearing a you know, a full cowboy get up at a bar? Have you been? tootsies bar?
David Ralph [35:21]
The occupiers? Yes,
Unknown Speaker [35:22]
of course. That’s one
David Ralph [35:25]
of all time anybody goes anyone wants to drink. Just get on a plane and go over to there. It’s the most brilliant bar I’ve had the worst hangovers I think I’ve ever had. But it is it’s just a powerhouse, isn’t it, the music is brilliant. The atmosphere in there. It’s a real proper bar.
Jesse Krieger [35:46]
It is it’s one of those historic, like iconic places like the grand old Opry or, you know, if you do make it out to Nashville, definitely go check out some of that it is truly Music City. So yeah, so it is I haven’t been back in long enough. But I still remember to its, but you know, to your point, David about like, online presence and cleaning all that stuff up. I mean, if you’re really getting serious about doing business online and, and putting yourself out there as a public figure, or having a broadcast or a podcast or a blog, it’s useful to, to see what’s already out there and doing a search for yourself to a year and a half ago, you know, I really got got serious about that, and now totally in control of like what you’d see when you search for my name. And I don’t know, I think if you’re in like a job or situation where it could damage you, if if stuff got put online, rather than just embarrass you, then it’s not the biggest deal. If you you know, run your own business, and you don’t have to, like appear a certain way. That’s one of the great freedoms of entrepreneurship is I’m not really concerned if I’m out in Vegas, and you know, there’s a picture of me taking a huge drink out of a vodka bottle. I’m not getting get fired for it. Unless Unless I fired myself. So I think it’s just a sliding scale of how sensitive or aware you are about how people perceive you when and then adjusting accordingly.
David Ralph [37:12]
Yeah, if you type in David Ralph, the number one name on Google that comes up is a doctor old male impotence
Jesse Krieger [37:22]
that one of your former businesses or is that just totally unrelated?
David Ralph [37:26]
He’s totally unrelated unless the wife’s been talking, but it’s um, yeah, if you type in David Ralph, that’s the name that comes up is uncanny. Really, I’m sort of vaguely connected in that way, as you were saying about I was typing in my name, which I don’t normally do to see what is out there about me. But is it a big problem nowadays, with people do base kind of set their online branding up in the wrong way without cleaning everything up?
Jesse Krieger [37:53]
Well, I look at a couple of ways. David, I think, you know, a lot of what I talked about in lifestyle entrepreneur and the kind of way that I’ll coach people through businesses making that choice and whether you want to be the face and the voice for your brand, if it’s like a personality based brand, like a blog, or a podcast, or even being in performance, like music or dance, where you are effectively the product in some shape, or form. Or whether you want a business that’s totally arm’s length, systems based and where your, you know, identity doesn’t even have to be involved. And just to know that there’s a possibility of selling products into a market that already exists and running a business that, you know, provides value and generates an income, you don’t have to have your name on the website anywhere. And that gives you a certain degree of flexibility. Because even if you you own it, and you’re the only person that runs the business, that they at the outset, you can bounce between roles and respond to one person as a customer support representative, you know, Jesse, and then I’m working on a partnership with somebody else, I’ll write them as you know, founder and CEO. So you can you can have flexibility and disassociation from your personal brand, no matter what, what’s up about you online, or maybe there’s nothing. So that’s nice in terms of flexibility to, to move between different roles and but if you if you are going after the former, like being a you know, an author or something, then you want all of the information that’s available to reference back to you in the current role, and, and title and everything that’s associated with the project you’re involved in. So for example, you know, when I was getting ready to release the book, I made sure that everything online was referencing me as you know, Jesse Krieger author of lifestyle entrepreneur, and started to just mitigate the stuff that was out there about previous projects or something else that I had done. So that so that it says current
David Ralph [39:57]
have how do you do that? How do you sort of go back in changed up, I bought that once he’s on the internet, that’s it, you can’t do anything about it at all?
Unknown Speaker [40:05]
Jesse Krieger [40:07]
if you own the sites, right, if I had a, you know, I could simply take a site down, if I had a business or something that I didn’t want to run anymore, if something’s within your control, but if it’s out there, you know, I don’t know, if there’s articles that have been written and other things and so forth. Over time, they may lose popularity on their own or, or the best strategy is always just to create more new stuff that’s relevant and current, and be in control of what’s next and what’s coming out now, because even search engines have adapted. And this is a good thing to focus more on, like, what’s popular current, if somebody’s publishing consistently, then they’ll get boosted in rankings. So if you just start acting, publishing, putting stuff out there, in the new role and forum format that you want to be active experienced in then, then quickly, the search results will reflect that. So it’s not something you really need to worry about too much, fortunately.
David Ralph [41:08]
So my history in Amsterdam can be suppressed and nobody will know about it.
Jesse Krieger [41:15]
Nobody will know unless they dig very deep, or hire a private investigator. Oh, just get me drunk in a Nashville bar, and then asked me the question. See, there you go, you can spend all this time fixing up your your image online, and then a couple shots of whiskey reveals all I’m a
David Ralph [41:32]
loser, I’m gone, I promise you. Well, what I want to do at this point, Jesse is part of the show is we played a speech from Steve Jobs about connecting the dots. I’m fascinating with your journey, because it does seem to be that there are key dots and big dots that have linked it up all the way really from your your dad’s freedom of spirit and his love of music, all the way through to where we are now. So I’m going to play the words of Steve Jobs. And then I want to sort of our whether you actually think it is relevant to your life, and whether you think there are points to it, but really do focus in on your own personal journey. So this is Steve Jobs.
Steve Jobs [42:09]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards, 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [42:44]
So do you know what he’s saying? Do you buy into those words?
Jesse Krieger [42:48]
Oh, well, you do certainly quoted the right, right person. I mean, I’ve loved Steve Jobs since before I could even talk. So I followed his whole career from long before, you know, the 2000s. And that speech is one of his best. And honestly, it resonates very deeply because that it was exactly my experience. It was one of the reasons that I decided to even write a book was I was thinking through what is the common thread that connected so many disparate interests, so many unrelated pursuits, and businesses and lifestyle changes. And the and then sure enough, looking backwards, you can connect the dots and see Oh, well, here’s the turning point where I started to transition from, let’s say, being in the music business to that ultimately led me towards consulting and wound up in investment banking. You know, at the time, you’re just like, well, what is look, you know, in that space, looking forward, you don’t know how it’s going to turn out. But in hindsight, of course, it becomes much more clear. So I love that quote. I’m glad that that it’s a part of your show.
David Ralph [43:58]
It’s one of those things, speeches, I think, you know, I I’d love to go back in time to know whether he realised he was creating something so powerful and life affirming and true for so many people, or whether he was like, oh, Blimey, I’ve got to do that speech in 20 minutes. Oh, and what should I say? And just sort of scribbled things down. I would love to know how long it took him to actually write that.
Jesse Krieger [44:23]
I think he is meticulous and and maybe one of the underappreciated things about Steve Jobs was like how long ahead of time they’d start planning for their new product announcements and launches. They’d rehearse for months. And he’d been the maniacal about the light hitting the computer he was unveiling it just the right angle so that reflected like really detail oriented so I imagine he put some time into it.
David Ralph [44:49]
Is there any kind of Steve Jobs traits that you can see in yourself? Are you meticulous, are you kind of back focused?
Jesse Krieger [44:58]
Well, the if I was to drop analogy, of course it’s big shoes to fill. But I I really love design and both product design experience design, graphic design, I’m not a designer myself but but I try and be pretty meticulous about you know, the way that websites I put out or how they’re formatted and how they look and how you experience them trying to be pretty meticulous about you know, videos or training materials that I put out and really like deliver a great well designed experience. So I think I anything, I take away that appreciation for design and and usability
David Ralph [45:38]
what Where is your life going to go and now Jesse, you seem to have gone it to my way of thinking pretty much now you’ve got a business that you can take anywhere on Earth, you’ve got a best selling book, you can write a good tune every now and again. Where are you? Where’s your aims? Now with everything that you’ve got going on?
Jesse Krieger [46:01]
It’s a great question. And you know, I spend a decent amount of time wondering the same thing myself. But in all honesty, it’s a constant challenge to you know, one up your own experience and and push the boundaries further and farther. So right now I’m looking out from you know, where I stand today of course, I may connect the dots differently looking back in three years, but I’m really hot on on publishing right now. And in fact, we’ve just launched our first book through lifestyle entrepreneurs press which is an offshoot publishing label that I have to help other people that have interesting life storeys and business and entrepreneurial experience take them from you know, a rough manuscript through to a polished great finished product with good design and presentation and helping them market and build a business on the back end of it. So my goal is to release a total of two books through lifestyle entrepreneurs press over the next two years and so including mine and this one that just came out on Airbnb called get paid for your pad. Then we’ve got eight more to go to hit that goal that that
David Ralph [47:13]
that rings a bell to me. I spoke to a gentleman the other day bear with me a look him up this this is shy know his name? How do you know his name? Do you? Jasper rivers?
No, it wasn’t it was it was to do. That’s him. That’s him. I had him on the show. He’s gonna be Episode 87. And he requested to be on the show. And he spoke about writing this book. I’ve just joined up the dots in my own life. This is this is uncanny.
Jesse Krieger [47:42]
So so I’ve been working with him for months, him and Jasper the other co author. And literally, it’s even funnier. That’s who I was interviewing today this morning to announce their book launch. And Jasper, his co author whose f8 co author is actually featured in my book book lifestyle entrepreneur. So that’s why I thought that that name might have sounded familiar.
David Ralph [48:04]
That’s that’s quite uncanny. It really is. And I remember he was saying how he realised but now he’s written that book. And it was something that he had to almost take a leap of faith and courage because he never really thought that he could write one. It’s he’s now passion, he wants to write more and more books. Oh, yeah,
Jesse Krieger [48:21]
writing is so fun in that way. I mean, it’s been one of the most rewarding things for me to become an author truly. And, and I am grateful for it every time I’m able to, you know, sign a book for somebody or in the intro, in conclusion to my book, I give my email address, and I invite people to write me and share what their experience was reading it, those letters, honestly, is more rewarding than than the money I make from the book itself. And so that experience is something I’ve now I’m actively coaching other people through and helping them get books and get them out to the world. And at the be a feeder for something else. So who’s f1 and Jasper, behind their book get paid for your pad on Airbnb, there’s a whole training academy to optimise your listing and increase the value of your apartment or house on Airbnb. And just like a whole set of resources that builds off of the the storeys and the strategies in the book, which is the same approach I take with life, lifestyle entrepreneur, it just allows the business model really is allowing people to go as deep with the experiences they want to go, someone just wants to read a book and implement or be entertained and educated, great. If you want to actually get serious and start a business, then we’ve got, you know, an audio training programme a weekend, business launch boot camp, I do one on one, coaching with people and and that becomes a book based business. And that’s what we’re focusing on. That’s my, that’s my big focus over the next coming years through the lifestyle entrepreneur brand.
David Ralph [49:59]
You do like an older brother to these guys.
Jesse Krieger [50:02]
I’m a little bit some of them actually call it some of the people that I’ve worked with, say I’m like a big brother. It’s kind of funny that that is kind of the vibe I like to give out. It’s like someone that really cares is looking out for your best interest. But it’s also not afraid to you know, rough you up a bit and push you to do better and do more. So. So sometimes, yeah, without sounding paternalistic. I do like that. Yeah, I get that. I get that sometimes.
David Ralph [50:30]
And who wraps you up? who pushes you or you just driven? Do you have a mentor or coach?
Unknown Speaker [50:36]
That’s a good question.
Jesse Krieger [50:39]
Some of my friends, my peers are just doing some amazing things in business right now. And even if they’re not like pushing me directly, like, hey, look what I did, you know, last month, I see it, and we, you know, we’re friends and we talk about it. And that inspires me to be like holy cow, like, you know, I can play an a bigger game, I can push myself well further. And then, you know, aside from that, my my core group of friends and my family are never afraid to tell me what’s really on their mind.
David Ralph [51:09]
So here’s the question just before I put you on the Sermon on the mic, and we send you back in time to have a one on one with your younger self. But I have got a magic wand in my hand. And if I wave it at you, you can either become Richard Branson, or Bruce Springsteen, which, which one would you become?
Jesse Krieger [51:28]
for Richard Branson, no question about it.
David Ralph [51:31]
So So this sort of music part of your life is definitely second place to the business side. Now.
Jesse Krieger [51:37]
Let me push back on that. So Richard Branson, the quintessential lifestyle entrepreneur, by the way, his first venture as well as my first venture was a record label. And he did much more with Virgin Records than I did with with the with Horace Krieger and our tubular rasa records. But then he went on to do a variety of businesses in all sorts of different fields. So I feel like if I had a big brother, I’d want them to be Richard Branson. If you could wave a wand, I’d probably still be myself. But I wouldn’t mind trying out Richard Branson for a few days. Yeah, but you’ve done better than me hasn’t been on my
David Ralph [52:11]
Unknown Speaker [52:15]
David Ralph [52:16]
Back at your Branson. Yeah. We’ve got one
Jesse Krieger [52:20]
up on you. Finally, some leverage.
David Ralph [52:23]
Absolutely. Right. Okay, so let’s take you to the very end of the show. And as I was saying, This is the partner we call the Sermon on the mic. And this is when I play my tune. And as it’s playing, it will transport you back in time to have a one on one with your younger self. And if you did go into a room and you met the younger Jessie, what age would you choose? Would it be the five year old Jessie? Would it be 20 year old one in Amsterdam, or could it just be a couple of weeks ago, so I’m going to play this, and you’re out. This is the Sermon on the mic.
Here we go. The best bit of the show?
Jesse Krieger [53:14]
Well, I’m talking to myself, Jesse at 18 years old, just finishing high school, getting ready to step out into the world and move to Los Angeles to pursue his dream and music. And you know, what I tell them is, is don’t worry about it too much. It’ll all fall into place, as long as you stay focused on, on what you’re really passionate about. And keep that at the forefront of your mind. Especially when things get difficult when obstacles pop up. And then when it looks like you’re hitting a brick wall, there’s always some other way, some other window opens it whenever the door closes. And I’d say Look, don’t afraid to be bold, I mean, you’re not doing yourself any favours by playing small. And a nobody’s giving you extra credit for, for just playing in a small game. This is the time it’s always the time, but especially at this time 18 stepping out into the world as a young man to really try and and push as hard as you can to accomplish what your what your dream is. And you know, it’s when I think back and and think about from 18 through 2122. Like there’s such a weight on my shoulder. So I’d encourage my younger self to not feel like you have to prove yourself to other people. Instead, try and be one step better than the highest vision you have for what you’re capable of doing. And if you can take one step beyond your comfort zone each day, then just one step beyond your comfort zone each day. Over the course of months of months of a year, you end up miles beyond where you thought you could go. And if you try and sprint and do it all at once, and you just burn out and be frustrated. But if you consistently chip away at it, then then inevitably, you’ll start to see the results and experience the success that you want so much. And so with that said, I tell my younger self to get off the couch and get out there and make it happen.
David Ralph [55:25]
I don’t think that’s just great advice for your younger self. That’s great advice. For me. That’s great advice for all our listeners, because there is that kind of that vibe, but success comes overnight. And it doesn’t does it
Jesse Krieger [55:37]
know in Nashville, it’s a overnight success. Seven years in the making. Yeah,
David Ralph [55:42]
absolutely. But the oldest
Jesse Krieger [55:45]
tipping point, you do reach a tipping point where it does seem like first of all external appearances. Holy cow, it just appeared out of nowhere and now is huge. But that’s never the whole storey.
David Ralph [55:56]
Is it a never is it never is even without rocking and rolling. Right We are in the online environment. It’s It’s It’s hard slog isn’t it?
Jesse Krieger [56:05]
Yeah, I mean, what you got to pay your dues in any field, any business any undertaking, you gotta like get a climate eyes to what it really is going to take to make it happen. And once you can see that, then you get the sobriety and be like, okay, am I really willing to give what it really takes instead of, you know, what you think are your preconceptions before you’re on the field. Such a difference between living your life on the field, you know, taking hits and making advances than it is to be a spectator and sit in the stands and, and, you know, narrate and critique what other people are doing. Once you’re on the field, then it’s all about getting the right playbook, and getting the right strategies and people that believe in you and staying focused on your goals. But that’s where the action is. And that’s when you really experience you know what it’s like to get sideswiped, or have your legs knocked out from under you speaking metaphorically now but but the the business analogy is, you know, you make a bad decision and you lose money, or you pissed somebody off or, or, you know, some real tangible harm can come. But it’s not enough to take you out of the game as long as you you know, have a backup plan and you get back up and keep charging.
David Ralph [57:21]
Jesse, I’ve loved talking to you tonight and I’m sure our listeners will being fascinated with your storey and your passion and your successes would like to connect with you. So how what is the best way to connect with you?
Jesse Krieger [57:32]
Well, thanks so much for the opportunity to come on and talk about such meaningful topics here, David, and for everybody is listening. And for yourself, feel free to drop me a line at Jessie J SSE at Jesse Krieger calm and it’s kr IE g r.com. And if you if you know for any listeners to Join Up Dots, if you pick up a copy of my book, lifestyle entrepreneur, just forward me the receipt, I’ll send you either the full audio book, or, or 10 hours of interviews with other very successful lifestyle entrepreneurs. And like I’ve got about 10 hours of videos and 150 pages of transcripts from a recent summit that I ran. So I’d be happy to give those to anybody here as a bonus. That is amazingly generous. Thank you so much for spending time with us today, joining up those dots of your life
David Ralph [58:26]
and please come back again when you have more dots to join up. Because Jesse I believe by joining up those dots and connecting our past is the best way to build our futures. Jesse Krieger Thank you so much.
Jesse Krieger [58:39]
Thank you Take care everybody.
David doesn’t want you to become a faded version of the brilliant self you are wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up Dots.com to download this amazing guide for and we’ll see you tomorrow on Join Up Dots.