Welcome to the Join Up Dots business coaching podcasat with Mindset Expert Joe Trodden
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Introducing The Mindset Expert Joe Trodden
Today’s guest is Joe Trodden, a mindset expert from Edinburgh, Scotland who is assisting entrepreneur across the world to plough through the mind-blocks holding them back.
He is the founder of Mindset experts.
As he says “If you are an entrepreneur who has got past the start up phase then good work, that’s a tough furrow to plough.
You’ve now got some stability, an operational team and maybe one or two senior staff involved.
But if you’ve got ambition you will have realised that the next chapter is different.
You probably feel that you’re still working just as hard but your growth has slowed down. You know that something has to change.
That something is you.”
As they always say “If you win the inner game, you win the outer game” so how does he do it?
How does he help you up-level your income, or increase your prospects in the future.
The Mindset Expert Strategy
Well he helps by getting you onto two relevant frameworks.
One to develop your business strategy and one to develop your entrepreneurial mindset expertise.
These route-maps allow you to see where you are on your journey, and show you the steps you are still to take.
So how did he get to this point of awareness?
Was it his own stumbles or falls, or just an inbuilt talent of overcoming mindset obstacles?
And where can we start today, if we have just one chance to move to the next level and change our mindset forever?
Well let’s find out as we bring onto the show to start joining up dots with the one and only mindset expert Joe Trodden.
During the show we discussed such deep subjects such as:
We share why the age of thirty seems to be such a landmark age for so many people. The time in their life when the light bulb switches on and possibilities reveal themselves.
Joe shares how so many people come to him with a fix it job, where actually the answers are already within them they just lack the clarity.
Why there can be a huge advantage to being aware of your peer group from an early age and acting accordingly.
Joe talks openly about our innate super talents and focusing in on your strengths as much as possible. Find the excitement in your life and you never work again.
How To Connect With Mindset Expert Joe Trodden
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Audio Transcription Of Joe Trodden Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [0:25]
Yes, hello. Good morning, everybody. Good morning. Good morning. Good morning, and welcome to join up dots. This is going to be an exciting show. Because as I said, recently, we are pivoting the content that we provide on the show by bringing in themes. So it could be a fitness show, it could be a business show, it could be a mindset, because I’m a great believer, if you get the mindset right at the very beginning, then ultimately, the money will come. But most of us go steaming after the money and then get into a terrible state. And that is what our guest today has learned and he is helping the world. He’s a man from Edinburgh, Scotland, who is a co entrepreneurs across the world to plow through the mind blocks holding them back. He is the founder of mindset experts. As he says, if you’re an entrepreneur who’s got past the startup phase bank, good work, that’s a tough follow to plow, you’ve got now got some stability and an operational team and maybe one or two senior staff involved. But if you’ve got ambition, you’ve realized that the next chapter is different, you probably feel but you’re still working just as hard. But your growth has slowed down, you know that something has to change. And that’s something issue. As I always say, if you win in that game, you win the outer game. So how does he do it? How does he help you up level your income or increase your prospects in the future, when he helps by getting you on to to relevant frameworks, one, to develop your business strategy, and one to develop your entrepreneurial mindset. These roadmaps allow you to see where you are on your journey and shows you the steps but you have to take so how did he get to this point of awareness himself? Was it just these own stumbles or falls? Just an inbuilt talent of overcoming mindset obstacles? And where can we start today? If we have just one chance to move to the next level, and change our mindset forever? Well, let’s find out as we bring into the show, to start joining up dance with the one and only Mr. Joe Trodden. Morning, Joe, how are you sir?
Mindset Expert Joe Trodden [2:23]
David, I hope I live up to your introduction. This very powerful. Thank you very much.
David Ralph [2:28]
Did you feel Oh, Rocky five? Do you feel like running the steps of Edinburgh with a load of children behind you bouncing it down at the top of the stairs?
Mindset Expert Joe Trodden [2:38]
Did I think you’re a good chap for people to have in the corridor.
David Ralph [2:42]
I’ll be there. I’ll be there for you. I will give you the man, the man the massage afterwards. Now, I wanted you on the show. And rarely Actually, I get so many people coming on to me not coming on. To me that sounds really high. Anyway, I can get it nowadays. I’m happy. A lot of guys and ladies pitching themselves to come on the show differently. I actually saw you and loved what you did. And so I set out to get you on to a show mindset experts. I love that because I know, that’s the starting point. That is the starting point to everything, isn’t it? If you get the mindset, right, and you believe, and you’ve got the strategy, you’re kind of, you know, 30% already bad. Would you say?
Mindset Expert Joe Trodden [3:26]
but possibly even more than that, I mean, I would say if you don’t get that right, then, you know, like potentials are what this this gets a little bit overused nowadays, you know, it’s like potential potential potential but this is really what we’re talking about. We’re talking about whatever it is that you’re trying to do if you don’t get that foundational block rate in terms of your mindset, you’ll only ever get to 65 70% and the people that are work with really are hundred percent or so that’s really want to be
David Ralph [3:52]
we hate hundred percent is don’t wait, don’t wait. Yeah, Lady annoying people have a good some kind of super talent that the rest of us don’t have.
Mindset Expert Joe Trodden [4:03]
No, no, no, not at all. It’s them. It’s not about the the sort of, I don’t know that the plastic sheeting hundred percent, you know, the the perfect life thing, it’s not about that it’s about the hundred percent in terms of their self awareness and what it is that they want to achieve. And indeed, the hundred percent are the guys who really want to encourage everybody else to come up to that level as well. And, and everybody’s got that within them. Again, some of these things are sound a little cliche at times, but it’s so true around really, all the entrepreneurs I work with, they’re all going to do it in a different way. So we’ve got frameworks and things that they work on, but it’s all about what the foundation is and where they build that from. And as we go through our lives, you know, through our education, and in our culture, we don’t really get asked those questions. You know, it’s almost their own. They’re here is, here’s the life, you’re supposed to feel perfect. Yeah. here’s, here’s what success looks like. And it doesn’t work like that, you know, there has to be defined on your own terms. That all starts from this foundation of self awareness and developing on your own path.
David Ralph [5:05]
They’ve been I find strange, and I was talking to a lady in New Zealand, just this morning, actually. And I was saying to her, it’s amazing how much of our life we give away to other people, we give away our control. Right, from the moment that we start walking. Now there’s a part of sort of childhood, you kind of expect it, you know, I don’t expect, you know, toddlers to be smoking and drinking, saying, This is my Scotland, I haven’t been. Yeah. And that’s just the ladies that do. But there comes a point, where is it because we’re sort of programmed somehow to actually accept that this is what happens that we asked for permission to do things we asked for the control to be sort of taken away from us.
Mindset Expert Joe Trodden [5:49]
I mean, look, it’s it’s a massively deep thing, where if you look at the, the way, you are almost in that childlike state that you’re out, and you’re exploring, and you’re trying to work things out, then you know, as this condition, and this is what I mean about when you and I’m not going to go education, it’s just like how it’s been set up. And because it’s, you know, you have to find some sort of median solution. It’s not really geared towards individuals really exploring themselves and following their own path, saying, here are the set topics, you know, the subjects that you need to learn, so learn them. And if you’re good at them, and you’ve got a good teacher, and a good peer group and all these other factors, then you can go into the next level where we’ll give you a different version of what’s the same thing. So it’s a hard one and society, you know, an economic level, how do you actually give people the their own paths to follow? But for me, there is, there’s no coincidence, I guess that it’s around this age of about, I would say about 30 Plus, that a lot of these lights come on. And then it’s just that question of, are you? Is there a way to do something about that? I don’t know if you could get that in earlier. I don’t know if that’s just part of human condition. But certainly, it’s around that point that people then that question, can opinions enter own? What am I actually today? What is this that I’ve created for myself here? What is this life, and then it’s about whether you’re locked into something and you feel that you are a bit powerless, and you can’t go back because you got the mortgage, and the kids and all this other stuff. So I do think that there’s a switch that goes on in people’s heads. And it’s then just about what is the channel, but also, if we were just to talk about this stuff a bit more. I think it would increase their awareness, and people may get there sooner.
David Ralph [7:35]
I was 30 when I had my first kind of midlife crisis. And I can honestly say, up to that point, I was just kind of, I don’t know, living, I was just going to work coming home going out in the pubs in the evening. Just having a life you know, and it was a fun life. I but I didn’t want anything more. It was just the life I needed. Once I hit 30. I said, right, I’m quitting his job. And people said, Yeah, yeah, got a job to do. Well, I’m just gonna find something. And I did, I just walked out of a real solid job because I, I felt trapped somehow. But I didn’t have a plan. So I went into advertising. And then I went into recruitment. And I went into all these kinds of jobs just because they’d open their doors to me, and none of them was a natural fit. It took me a long time, before I found the thing that lit me up, which was podcasting. So I had to kind of wait until technology gave me the opportunity for me to do the thing. But one, which is what I say to my kids, you’re so lucky. Now that technology is moving on at such a pace, literally doors are opening every day, why wouldn’t you want to open your own door? Or even better? Make your own door? What do you think about that, Joe?
Mindset Expert Joe Trodden [8:47]
Well, you said that call yo and stuff, to be honest, that thing about waiting for technology to catch up. I don’t know about that, you know, like even speaking to you for a few minutes, it’s really clear to me that you’re what we call a Connect, you know, you’re all about sort of bringing people together, getting the best out of them. Even in like the space of a couple of minutes talking to you this morning, like you left, you left my spirits, you get me engaged, I want to talk to you. I’m interested in what you’ve got to say, I know that you’re going to get the best out of me. So there are always channels to do that kind of thing. You know, I mean, there’s always a way to do it. But often we can’t see that. Because we’re not we’re not actually aligning those. We’re not sort of discovering those talents. And then thinking about what is the path that could be the 10 minute careers advice that you get in high school? I mean, really understand. And for us that the lights me up. And like I said, it’s really interesting that you agree with that sort of the theory threshold? I don’t know if that is part of the just some sort of wiring in the brain that that makes that happen. I’m just not sure what that is. And when you talk to the kids about that, and legal. Yeah, yeah, I do I do. I could be whatever. And then they’re still back into that system. And that conditioning going? No, no, actually, this is what sucks looks like this is what will get you acceptance, you know, these grades been looking like this been kill the whole social desire we have for acceptance as maybe the case that that’s much stronger when we’re young, and we’re trying to find a place in fed. And then we realize, actually, I’ve got to go my own path, just like you did for your people around you said, No, no, this is crazy, a lot of that transparency, because secretly they want to do it as well. But they’re afraid. And if you do it and you succeed, then it shows them up a bit. Do you know what I mean? I know, I know exactly what I mean.
David Ralph [10:31]
And one of the things that I saw a while back is I think, I hate to say this, but in in many ways, I think you’re right. But I am a natural connector, I can I’m strange. I’m very anti social, I like to be in my own space. I don’t like a lot of people. But then if I go into a social environment, I kind of thrive. So I used to do induction courses for insurance companies. So the new nervous members of staff use turn up on their first day. And it was to me to sort of bring them through and make them feel comfortable and stuff. And it was just a natural fit. Now, where I will bang back at you is yes, I could have done the back myself in that environment. But I needed something that allowed me to do it under my own control to earn my own money. You know, it’s all like working for someone. But ultimately, as I say, you’re spending your time making somebody rich. But by having that mindset to go, you know, it literally is a smorgasbord of opportunities out there. I just need to find something I fancy doing, and then work towards it. And take all the profit myself, you know, I think that my business now is extremely lucrative. And the overheads a minimal. And I look at it now and I can earn as much in a month as I used to do in a year. So why don’t we get that out to the marketplace? Why don’t we screw up industry? Why don’t we get people leaving school, punching a teacher, she’s in the face and saying, I don’t care, I don’t care about algebra, I’m never going to use it. And top heavy fractions, thing of the past, I’m going to start my own business.
Mindset Expert Joe Trodden [12:09]
It’s the alignment, all of that, and the starting your own business as well. And there’s a lot of people that start your own businesses hard, right? And do you’ll know that and a big advantage that you have, not you personally but I play a big advantage that entrepreneurs have is if they do understand this is the channel that I can use. And this is how I’m going to be able to do it. You know, we see a lot of businesses start that do require going out there and connecting with people that they just didn’t have that natural talent for it. And even when you know, going outside of your comfort zone, and you do have to learn skills that you don’t necessarily have and that you’re maybe not going to be amazing. But the ways that you can do that, like an example would be that I have entrepreneurs that they are such great connectors, and they see all these amazing things and other people that are not very good. visionaries are problem solvers. So the way that they solve those things problems is by getting other people to do you know, to bring the best out of other people. Now, equally, we see people that are the reverse of that there are these amazing problem solvers. But actually, when you try and build these teams, they don’t do them. And you know, they could do them in more effective ways. So how do you solve a problem like that? Well, you put a different framework around that and you bring somebody else said, Who’s going to manage that team in that way. But that, that sort of methodology of thinking about how do you solve problems, using the best talents that you’ve got? Doesn’t seem to be something that’s ingrained in us. But again, I think it’s because of this lack of that foundational level of self awareness, you know, what is my go to way to solve a problem, rather than what is the traditional way to solve a problem?
David Ralph [13:40]
Now, the interesting thing about you, because you’ve obviously got a talent as well, you’re a positive guy. And looking on your sort of career history I can see about our best dots that join up is amazing. And you was the chief instigator for go do live? Do you want to become superhuman to test your limits and leave ordinary behind which led to the entrepreneurial enabler which led us through to mindset experts? Why why change? What was the difference between go do life and the mindset experts? Was it about the branding was more precise? it fitted? You better? Why did you move because they’re kind of similar? in many ways. Your last three stepping stones?
Mindset Expert Joe Trodden [14:21]
Yeah, I mean, it’s interesting. Just going back a little bit further than that. So when we talked about that, I guess it’s being asleep pop talking a fairy? So that was it project work.
You I still have this new idea.
David Ralph [14:36]
So you’ve got to know just reboot and everything it worked.
Mindset Expert Joe Trodden [14:41]
Yeah. Is it fixed yet? You will stay there. But is it fixed yet? Yes. I just like, you know, stand at your computer for ages. So doing that, and then having my sort of wake up moment, I remember walking into work just like fleck, I can’t do this anymore. And then this whole thing for me, it was all about, I’d always been interested in people’s minds to then I didn’t know you need a psychology degree. While I was still working. I went to work with young people at the Prince’s Trust again, you know, this kind of make a difference in the world people’s minds. Then this job came up with entrepreneurial Spark, which was helping entrepreneurs coaching them, I was really interested in macro economics. And because I think that there’s the economic system is going to help you into the world. So go to life was abroad, or offer for people to understand who they are and what it is that they really want to do. But what I found was that entrepreneurs, for me are the most exciting client group because of the pace they they can move out, somebody wants to change career. And we did help people to do that. It’s great. But it’s about creating a community where people have this commonality, and people are moving at the same the same pace. So the reason that I work with entrepreneurs, and then specifically the guys that are about two to five years old, past that startup phase, and then making this next leap, as because, you know, it benefits all of them being together in a community to share their own experiences, but also means I can hone my skills to go Okay, you’re at this phase, you know, I’ve seen so many atmospheres. So now I’ve got the right tools to help you to make that next leap up, and then somebody else can take over from there.
David Ralph [16:16]
Now, I don’t know how to phrase this, but can I class, you as an internet out kind of guy, I use somebody that like somebody to work with for a very short period of time, and then move on to the next thing do you kind of get bored by long term contracts.
Mindset Expert Joe Trodden [16:32]
It’s only when I saw a couple of things can happen. One One is that they get to a point where so I’m quite an intense dude. So they get to a point where it’s like, what you need to do is implement what we’ve learned, you know, you need to take almost take a preacher kits, have read the friggin Ted say, then go in and execute on this stuff, and then potentially come back later on. And but equally, there are people that will stay with me for longer, because they move at that pace. So the reason that my programs are nominally 12 weeks, I don’t hold people into contracts for that. Because, you know, if it isn’t working for them, then it’s not a problem, you know, I don’t want people’s money if I’m not helping them, just ethically that doesnt sit with me. And equally, I don’t want to keep them on my books, if I feel we don’t need me anymore to keep doing what they’re doing. So it just depends on the pace at which that entrepreneur wants. And also, when it comes to court, you know, to this day, anybody that’s listening around coaching, coaching, counseling, anybody who’s helping you What were your head, you’ve got to get the right fit. And that is a different person at different times. So like I say, the people are let go to see any deaths, there are people actually, that I’ll bring in to support me with an entrepreneur where I’m seeing actually, you need a different type of thinking to unlock that next point in your mindset. So it’s just depends on the right person at the right time for them.
David Ralph [17:51]
As I turned down a lot of people, I get a lot of requests for coaching. And more than not, I turned them down because I don’t like them.
Mindset Expert Joe Trodden [17:58]
I just got this. know,
David Ralph [18:00]
when you’re talking to someone and you think, actually, I don’t know, if I want to spend time with you, he just doesn’t seem right. Did you sort of operate in the same way? Or do you just open the door? Open your bank account? And you come in?
Mindset Expert Joe Trodden [18:13]
Yeah, just give me the body? No, no, no, no, no, I told there’s, there’s also there’s like a category of people who are looking for a rescue job, you know, looking for me to fix Yeah, they are, you know, situation for them. And it just doesn’t work like that. And, and the thing with me as well that some entrepreneurs will come to me, and what they really want is somebody to help them to get more sales. That’s fine. But what my method is to do that is to say, well, it’s you that has to change, you know, what is it that you’re doing in your approach that’s going to enable you to do that. And so they really do have to be willing to work with themselves. But I’ll tell you, what’s really interesting is that See, when you give people permission, to have the conversation about what’s really going on in their minds, they want to have it, you know, a lot of people are work with, like the one tough that and even when I do, because I do some work in businesses as well where we’ll go in and we’ll work with the team. And it’s such a weight away of touch version. But you can see you have a team of maybe even 20, you’ll get seven or eight who like just start massively accelerate, because they’ve been given permission to talk about themselves in that, and the things that are going on inside their heads and who they want to become. And and that’s, that’s really exciting. So I guess the original point there, there are definitely people that I will work with. And there’s definitely people who are great that I won’t work with either because I just don’t believe that I am what they need at this point. So it’s all very, very client focused.
David Ralph [19:42]
Oh, you’re nice, aren’t you? You said it far more tactically than I did, actually. I think I need to come to the Joe trodden attack, school, finishing, but let’s play some motivational words now. And then we’re gonna come back to Joe trodden,
Jim Carrey [19:55]
my father could have been a great comedian, but he didn’t believe that that was possible for him. So he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [20:22]
Now, I want to focus in on that statement and the word survive. Because I was listening to Martin Lewis. Now in the United Kingdom, there’s a guy called the money saving expert. And he, he’s got a great website. And he basically shows you how you could find better mortgage deals. And I bet all the call centers of the world hate him. As soon as he goes on telly. The next morning, people are phoning up going, I want a cheaper deal, I want a cheaper deal. Anyway, he was talking about how he’s business takes on youngsters. And he says he can see a very big difference in the mindset of the youngster, where if somebody comes from a kind of lower income family, their mom and dad pretty much say, just get in some just work hard, keep your head down, you know, and then when try your best. And the people that have got more money, but kids come in as almost disruptors. They’re willing to challenge the status quo, they’re challenging, you know, and try to move the business through, but not worried about their position as such. Can you see resonance in how youngsters operate now and the people you work with? It comes into that to camp of survival, let’s protect or actually, we’ve got opportunity. Let’s go forward. Joe.
Mindset Expert Joe Trodden [21:39]
Do you mean if they come from a certain economic background? Yeah, absolutely. And
I think it just, it just depends, I guess there is a fair comment to say that, you know, if you have some of those economic advantages, when you’re younger, you’re encouraged to think more about, I think it’s possibly that encouraged to try different thanks. And because there’s a bit of money for you to go and explore stuff. I do think it just depends on the the people that are in your lives at that time, because the guys who have like so called economic advantages, that brings its own disadvantages, sometimes as well. It’s just about that the peer groups and the clicks that you can end up getting, and it’s even even a moving story around later on in life is people that I have met, that have unlocked the next part of me. And it’s very hard to do that just sort of thinking about it yourself. So for me, it’s all the people that are around about you. And I guess when you are surrounded by people and a low economic status, you know, the aspiration to what you can become good. So here’s, here’s an example. So when I work with the Prince’s Trust, and which is a youth charity in Scotland, helping disadvantaged young people, the aspirational level, there was, you know, one day I’ll be a manager in a shop, because that’s as far as those guys could see, you know, that was like the pinnacle. And, and that was very definitely too. You know, I talk about give this example of like the president store, you know, the president store doesn’t wake up and then go through her life thinking, you know, one day I’ll be a manager in a shop, right? You know, it’s about one day, I’ll be secretary general of the UN or something, because the parameters for what’s possible, are exponentially different. And I think that please have a partner. And like I said, I think it’s the people that come into your life, that make this huge difference as well. Because all it takes is one or two conversations sometimes just to unlock that next way of thinking. And that can really make things shift for how you see yourself in the world.
David Ralph [23:36]
It is amazing. I remember sitting at my job, before I quit, and I was a Cold Spring for many years, I was leading up to that point. And there’s got to be more to life than this. There’s got to be more to life. And I was looking at a website, and this website had a podcast on and I’ve never listened to a podcast before. And I thought, Oh, no one’s watching. So I slipped in a little headphone into one ear, and down and turn my laptop away. So it didn’t look like I was I was doing anything untoward. And I pressed a press play. And I listened to this guy’s words. And it was just like a light bulb went off. And so probably enough on the day, but I quit, I didn’t quit to be a podcaster in any shape, or form, I quit to be a web designer, and then realized very quickly, I hate doing web. It was white as a hobby, but actually getting clients in and just doing all the time. And so I thought God, I made a terrible mistake here. And so on the day that I left, I actually emailed this guy, but I listened to. And he came back very quickly and said to me, David, go for it, go for it, follow your passions is going to be tough. But if you work hard enough at it, and you’re focused, and you gain clarity, you won’t have clarity at the beginning. But along the journey, you will get clarity, then, you know, you can do that thing. And he was actually the first guest ever to be on my podcast, I actually invited him on. And he was the first guest and the 500 guests. So I actually started building a peer group around me of people I didn’t know as such I couldn’t go through a drink I could connect with and I could become aware of them. And that’s what people can do, isn’t it if they’re in that situation where economically it’s very difficult because people do a certain thing, you know, Northern kids, I get told, you know, they go to work, they go to a call center, they go for a few beers, and they watch football at the weekend, you know, stereotype, but they can connect with people across the world, they can connect with me, they can connect with you. And they can build on peer group.
Mindset Expert Joe Trodden [25:41]
Yeah, I mean, look, it’s the it’s the fear of rejection. I think there’s a couple of things here in terms of understanding the direction that you want to take first, you know, so who actually are those people that I want to connect with? Because that’s the big fundamental question that isn’t asked at the start. And then is that fear of rejection that will if I try and approach them, you know, who am I to approach that person. And I see that quite a bit with entrepreneurs as well around, just reach out to this person. And also, if they don’t come back, or they just ignore it, then so what, you know, just, there’s billions of people on the planet. So it’s just about connecting with people, I think what’s what’s really key when you connect with them is understanding what the ask is. And sometimes it is about, you know, I just like to have a conversation. But if you are someone who is, you know, a high achiever, they tend to one like a purpose to it. And it might be the right time for them. It may not, they may not even be the passion, it’s just the timing on that, you know, that day, they were too busy that they just ignored all the emails when you slept off the pail, you know, there’s so many reasons behind that. But it’s just the courage to go out and connect with those people. Because like I said, it’s that whole thing about this, the you’re the average of the five people you spend the most time with is true. You know, I mean, that is the reality. So it’s about understanding who you are what you want, and then connecting with those people to gain skills and to open up your mate and see different perspectives.
David Ralph [27:04]
One of the things that I do, because what we’re talking about here is being able to connect with someone by actually providing value to that person, so that you can sort of open those doors. And one of the things I do, I’m going to give you a little tip here, guys, this is how the Ralph Meister does it. There is a device called Hunter, and you can go over to Chrome, and it’s called hunter email address. And basically you put in a person’s name, and it will start to narrow down the route to to them. And more often than not, I will go over to their website, and I will click around, and I will find that something’s not working on it. And I will find, maybe their Click Funnels link has expired, and it’s taking them off. And I send an email and say, Look, I just want to say love your work. By the way, I’ve been on the website, and I can see that your sales page isn’t doing what it wants to do. Maybe you should look into it. Thank you very much. And more often than not, they come back to me and go oh, thank you very much for that. I really appreciate it. And I hope backdoor you know, I know I don’t just been steaming and go right now I’ve got this is what I want. I easy. It’s a kind of online grooming really. But it’s it’s got to do first its value first order way.
Mindset Expert Joe Trodden [28:14]
Yeah, yeah, I think that’s that’s absolutely a fair comment to do. I think I think it can go both ways as well. And that you can just have an ask because a lot of the people that are at the top want to help. What I think frustrates the guys at the top is the when they ask isn’t clear, you know, I just can have half an hour to pick your brain on, you know, what your journey was like, and it’s almost late walk, just go and read my blog, or you know, listen to that podcast, you know, I mean, it’s, it’s more of a feel good approach that person and being specific, and also showing that commitment. And when you do go and approach them and ask for help in that way. Follow up to know there’s nothing worse than somebody going, Okay, I give that passion some time, have added that value to them in that way, and you know, the mentor, and then you just don’t hear from that person again, you just think well, what was the point, and it damages your mindset for that next person becomes a look. So I totally agree with you’re not adding the value. And I think you can do that both ways. If you’ve got that clear ass to say, look, I really respect what you’re doing, I see that you’ve written blah, blah, this and that. And I’d really appreciate 15 minutes of your time to talk through something like this. And that allows you to see if you can have that connection with them.
David Ralph [29:26]
So you are Mr. mindset, you are Joe the mindset expert. Do you struggle with stuff? Do you sort of look at stuff and go well, actually, you know, I’m actually dealing with my own demons 08. But I will tell you what to do.
Jim Carrey [29:41]
Mindset Expert Joe Trodden [29:44]
Yeah, of course, of course. Right? I mean, the thing is, if you’re asking yourself where I was at, say 2502 said, If Ted? And if he asked me No, I would say, you know, six and a half, seven, right? Because Adam exponentially more self aware. It’s just when you you don’t really know what that means. I guess there’s a slight thing in the Pandora’s box that, you know, once it’s open, you do then think about, you know, you think about thinking like metacognition like we all do that. But you tend to do more consciously when you’re, you know, when you’re really assessing your own mindset. So certainly, perfectionism, I think this is a really hard line to draw at times for, for me, I know that there’s a whole thing of like, all done is better than perfect. And, but it’s not, you know, I mean, like, just just getting something for me, it’s not like just getting something out there, I think there’s a lot of really poor quality stuff out there. And it doesn’t add value. And then you’ve got to wade through loads of things, you know. So like, the perfectionism thing is hard, and particularly when I so I do a lot of work on my own. So then you don’t have a reference point. And so you keep sort of thinking, well, you move the goalposts all the time on yourself, like know that it’s like this, I can see what it can become tonight, maybe as a creative experiences. Well, you know, it’s like your levels keep going up and you forget what it’s like to not know stuff. So I think there’s there’s definitely that, I think, can the directness I have is a superpower. But also there are times where I am a problem solver. So if there is if there isn’t a problem, I’ll create what, you know, because my brain needs to solve a problem. And so that yeah, I mean, there are loads of things I still need to work on, I think what’s what’s key about all of this stuff is except in focus, and doubling down on those strengths, and accepting the weaknesses, not just going oh, well, I’m just not going to do any work on that. And I am who I am. And if people you know, if I’m too direct and upset, so I’m gonna, I’m not setting out to do that. But I think there’s just that lane of, you know, this is who I am, this is where I want to focus my energy in terms of my development. But I don’t know anybody who’s self aware, that isn’t working on something.
David Ralph [31:55]
I’m worth working on my strengths. But I think I do current into that I am what I am, I just I don’t give a monkey’s about my failures. And my, the things that I can’t do well, I just don’t do them. And I say to my kids, you know, my son’s struggling with mass at the moment I go, well, it’s just that you’re not writing man, you know, you’re not, you’re not going to be good at math, get through it, try and pass if you can, and then admit that it’s not your thing. I don’t focus in on sort of development needs, I just try to really develop the things I can do really well.
Mindset Expert Joe Trodden [32:29]
I think then we’re talking about what development needs are and their interpretation of that. Because I would agree it is about understanding. So if you’re, if you’re an entrepreneur, and I think if you’re anyone, you’ve got this set of what we call superpowers. So these are like innate abilities, partly genetic, but it’s, you know, it’s no coincidence that the balance of skills in the world, I’m not a religious person, but the balance of skills and talents in the world is unbelievable. Like, if we were actually to harness that properly, would be on Mars tomorrow, you know, we’d be interplanetary with solve all the world’s pretty problems like instantaneously. So I do think that focusing on those strengths, that that’s what I mean, in terms of development, and also to push yourself outside of your comfort zone, because you can have that strength. But then how do you take that to the next level and the one beyond that, and the one beyond that, and it is, there isn’t an element for me and mitigating some of those weaknesses, because if you are an entrepreneur, you are going to have to do things that you don’t particularly want to do. I mean, even Elon Musk, the guy doesn’t look like he wants to be interviewed ever. Yeah. But he realizes just part of what he’s got to do. So I think there’s a balance but the for me, if anyone was listening at SFO, you know, to what I’m saying about it, then the is about doubling down on your strengths, you know, really identify those and then leverage them to solve your problems in different ways.
David Ralph [33:46]
It’s interesting you say about doing things like Elon Musk, he doesn’t want to be interviewed, but he knows it’s part of the game is part of the business he’s in. I was listening to a podcast yesterday, and I don’t listen to podcasts at all. Because he doing it. I am. I don’t have any interest. But David Tennant, one of your one of your colleagues from Scotland, he’s got a podcast and I looked at NFL, oh, this is annoying. He’s done one episode. He’s got 500 reviews, you know. And so I went over wanting to rip it to pieces, but actually, I kind of enjoyed it. And he was told he was talking to Olivia Colman. And she was named dropping Michelle Pfeiffer. And Michelle Pfeiffer basically says, she makes movies for nothing, but they pay them to do the promotion afterwards. That’s the bit that she hates. Yeah, yeah. She says, you know, and I thought that’s, that’s gold, isn’t it? But yeah, I love podcasting. I love doing this. But there’s also a lot of stuff that I have to do I have to do to do this, you know. And so that’s, that’s the balance?
Mindset Expert Joe Trodden [34:47]
Yeah, look, I think that I’ve just read that dude, I think that’s an amazing way to look at that, you know, in terms of a mindset shift to go and doing this stuff for free. Because, again, with the entrepreneurs that I work with the there are parts of it that are the love, you know, and when you find that path, there were parts of it job, where there was nothing that I loved. I guess your points were there, the dissatisfaction wasn’t high enough to you know, I think maybe at least to kind of what you were seeing as well that it gave me enough to do things that my life wasn’t terrible. You know, what, in a call center for a debate sort of six weeks or something after I came out of uni, when I was looking for something else. And every day, it was like, I need to go with this, I need to get out of this. I need to go with this. And but then when I found something that was comfortable and paid well, yeah, that the satisfaction wasn’t strong enough. But you look at the entrepreneurs, and they’ve got, you know, things that you really don’t want to do and things that are just sold late them up. And I think that’s a great way of looking at it that I get, what I get paid for is stuff that I feel like, the rest of my life is this amazing thing that I love that I think that’s a great way of looking at
David Ralph [35:57]
this one, what do you love doing what, what is the thing that you wake up every morning and you go, brilliant, I’m going to be doing that today.
Mindset Expert Joe Trodden [36:05]
I love working on people’s strategies with them. I don’t tell people what to do. But I seem to have this big myself up here. But I seem to have this this gift for being able to translate what they are saying into this meaningful framework. And you know, take these kind of pieces and take the jigsaw pieces basically and create a jigsaw that they want, you know, that shows them the picture that they want that they can take to the teams, and they can feel on plan with. I love really honest coaching conversations. Again, these are these are like, again, this is problem solving mechanism in my head around. And when people are having those coaching conversations, it’s because we’re trying to get to some sort of solution. So again, it’s about taking those pieces and going to realize your sadness. And actually the behavior from before was that those things just totally light me up. I really am present and as well as sharing information. Yeah, just just seeing that that sweat squad and people’s mains. And just as it did for me and other people have helped me to do, it just gives me such a buzz.
David Ralph [37:09]
And can you get to a point, Joe, that what you’ve just spoken about is all you do?
Mindset Expert Joe Trodden [37:15]
I’m not I’m not a million miles away from that. I mean, the even the like the creating the content, I quite like doing that, you know, I like doing that as well. And I’m not that far off from that. Yeah, there are things like I’ve got to still do my own accounts and stuff, which is incredibly tedious. But you just need to find mechanisms to do that, you know, so you’ve shared all those things and forcing them on and so you get them done, you make sure they don’t build up. And I’m not that that far off from it. And again, this is what encouraged entrepreneurs to think about, like, what are you actually trying to give yourself towards? So I have people that have a tech company, for example. And there’s like, No, I’m the CEO and the CEO, I’m the CEO identify that what actually means to be the CEO at that next level, and they go, you know what, I’m actually the product guy. And my ego will never allow me to let that go. Because this lights me up so much. And I guess entrepreneurship is an amazing way for you to be able to do that, that you can carve out your own rules and create that, you know that job description that life that you want. through entrepreneurship, you can only really do that for me if you build the team. So tonight I could do with that bookkeeper, passion coming out of whatever, maybe somebody to monitor social media, but they are because I’m really dealing a deeper level with people. So it’s about building a team. But I think entrepreneurship is a great way for you to be able to carve out that perfect life.
David Ralph [38:37]
Yeah, no, I agree with you, I do everything myself, This is my whole thing. The only thing I’ve got is an accountant. And I just sort of throw my stuff over to them. I realized by actually one of the things I hated to do was maintaining invoices when you spend any buy that thing on a monthly basis. And so I sat down with her and I said, Look, all I want to do is know how I don’t have to do to bit like, you know, how do I narrow that down? And so well, I was trying to keep an invoice for everything. She said, Well, can you print it out for a whole year? And we take it from that? I went Yeah, I can do that. Yeah. So that. Yeah. So I’ve proved myself up massively from the things I don’t want to do, just by going to people and saying to them, you know, how are you doing it? And it’s Yeah, it’s easy. Like, really, it’s, well, it’s Yeah, I suppose it is easy, like compared to other people. I could give you a sob story every now and again, Joe, from long nights and early mornings. But it’s still, it’s still not a bad life to have as his as his this guy’s life. He’s not with us anymore, but he left his legacy. gonna hear these words, again, Steve Jobs,
Steve Jobs [39:45]
of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards, 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future, you have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
Mindset Expert Joe Trodden [40:20]
Between those kind of words will really apply to you looking at how your career has sort of moved forward, you can connect your dots. Oh, yeah, for sure. You can do it backwards here. You couldn’t do it forwards. But again, it’s that what we touched on that kind of layer of when that’s the switch went on. It was like I don’t I don’t care about it. So that the whole thing like with education was okay, I’m smart. I’ve got this, where do you go and do law or medicine or code and so the pack law, and then just bumbling through that and the it job. But then when that moment of kind of the light going on, you know, looking at going to work with young people on their main sales, doing a lot of volunteer and earned a brains doing the psychology degree, then setting up on social enterprise. So I got a taste of entrepreneurship and my own business going to work in for entrepreneurial spot, business and mindset and know where I’m no, yeah, when you look back the week, you can do that. And but as a great core game that you’ve chosen, because going forwards, it doesn’t look like you can, what I think’s important is to have that a vision, but understand that that will change as you go to know and being open enough to take in another path when it just doesn’t feel right.
David Ralph [41:33]
In the introduction, I asked a question. And if we have just one chance to move to the next level and change our mindset today, just by having you with us, Joe? What What can we use? What kind of simple switch? I thinking in a different way? Can we actually all use
Mindset Expert Joe Trodden [41:52]
em, what I would always tell people to do is the baseline is taking Myers Briggs test. And the reason that I see so personality tests you can do on 16, personalities, calm, dead easy to do. And you know, it’s been around for ages. But for me, as somebody who likes frameworks and structures, when I encourage people to do that, the goal you have people do think about things differently to the way that I do. And there isn’t sort of one right way to think about things. And it will start to highlight some of those, the strengths you’ve got and some some of those areas for development or just to get you to think about situations that you don’t actually like being in. So I encourage people to take that Myers Briggs test. And also when they do it to look at the opposite. Because see that the people that they struggle to connect with, it’s just because they see the world a bit differently to them. And there’s ways that you can connect with them. If you’re a bit more open minded to change in the way that you think Can you communicate in order to, you know, connect with more people to the first thing I’d say, definitely take a Myers Briggs test really powerful. The second thing is there’s a Japanese concept called a key guy, I k, g AI. And it’s Japanese thing that means that the reason for being so this thing about if people are not sure about you know what direction to take back, you guys are really great way to just sit down and you know, go for it go somewhere quiet, you’re not going to be interrupted. And really think about those questions. Like it can be scary looking inwards. Like when you look in what’s about who you are. And you start asking the big questions that maybe you’ve never been asked that can be a bit scary, but you just have to trust yourself. And then the final point I would make on that is could do something like introspection gets you to a certain point, introspection helps you to point in the direction you want to go. But then just go and do something like go and take that class, but you need to be around people that want similar things to you. Because then it raises your barn encourages you to do it. So go and take that class, go and join that Facebook group go and like what some videos, just go and take some action. So like I say, Myers Briggs for you, your personality, understand the way that you think a bit more understand other people, a key guy to get you sharpened up on that purpose and direction. And then just take that first step.
David Ralph [44:10]
One of the things that I would add to it as well is being aware of your excitement. I think excitement is like your body’s compass. When you’re flicking through stuff, and you looking at guys, that’s brilliant, that’s really good. You know, is that something that you should be doing? One of the things that always excites me is airports, I can go and pick it up. And I just feel like jumping on a plane and just pulling off somewhere, you know? And, and yeah, me and my son, we’ve got this thing that we’re going to do this year, where we’re going to online to somewhere with no luggage, and just land and buy and see if we can buy clothes and stuff, you know, sort of challenge ourselves. It excites him and it excites me, probably doesn’t excite him being with a middle aged man who’s wearing the same clothes for two weeks. But it’s it’s it’s one of those things that I’m aware of, of my excitement levels. And if it excites me, I do it. And if I look good, I’m fancy this today. But too many times I try not to. And I think Steve Jobs said that if he looks in the mirror for more than 10 days on the trot and things and see what I’m doing today. And he doesn’t Ben he he changed direction.
Mindset Expert Joe Trodden [45:16]
Yeah, look, I mean, there’s I don’t know if you know of what are the flu experiences. So this guy McHale chick said me, hi, he talks about flu, this is effectively being in the zone. So this is where we talk to people about superpowers, the difference between those and just something that you’re quite good at is the energy level. And when your brain actually goes into that flow state, the chemistry in your brain changes, you know, you become more, there’s something called a Nanda mean, and it’s a bit it’s not massively proven. But the early indications is that it opens up lateral connections in your main, so you actually be able, you’re able to see, you know, join more joy more of these thoughts and your brain about what’s going on in that situation. And like alluded to before, it’s amazing, like the people we’re excited about cooking, people are excited about animals, about environment, about engineering, like the balance in the world. It’s just as unbelievable, I just, you know, you could hear me there, I’ve just saw an all of that situation, that if we could align those things, it would fundamentally change and you’re spot on that is about energy. Like in order to find that path. When you do like Nicki gay and you start taking the action, you will know whether that’s the right path or not, if you feel that energy and that excitement, so I’m 100% with you there.
David Ralph [46:31]
Yeah, I agree. I’ve done 1500 episodes of join up dots, and I’m looking forward to the 8000. I just can’t imagine I won’t have any listeners by then. But I’m, I’ll still be doing the same old thing. As I’m going to do now. Because this is the part the show that we’ve been building up to it when we get Joe to join up dots. This is a sermon on the mic, when we’re going to send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young Joe, what age would you choose? And what advice would you give him we’re going to find out because I’m gonna play the music. When it beats you up. This is the Sermon on the mic.
Unknown Speaker [47:12]
We go with
Unknown Speaker [47:16]
Mindset Expert Joe Trodden [47:30]
Okay, so you are in six years school and you’re thinking about applying for university. In fact, I know to that you’re not even thinking about applying for university, you’re definitely going to do that. Because you feel that that is the or the preordained path that you’ve got reasonably good grades, you can go and you know, get that degree that supposed to set you on that career path. But see, just know me, I would really encourage you to think about what you actually want. Because I’m speaking to you from the future, I’m telling you, you’re going to waste x 10 years, doing something that you really don’t want to do, because you’re misaligned that even the age you’re at know, you know that there is a path to do with people to do with making a difference in the world that you want to take. And if you’re honest with yourself, buddy, that’s not going to happen by going and doing a law degree or a medical degree or accountancy, I’d encourage you just know, to really think about what it is that you actually want to do. Think of it with the same practice that you want to have in the world and trust yourself to come outside of that bubble outside of that path that is the non way the path that is well tried, because it’s not going to serve you going forward in the future. And what this means is people will question what the next movers you, if you go and you get a job, it’s probably going to be something a little bit crappy, because you don’t really have those qualifications and experience yet. But you should be thinking about this as a sidebar, just the way that keeps getting you experienced as you move towards the thing that you actually want to move towards. Now I know that you probably will listen to this and then dismiss it a little bit because you think you did. But really just take a step back and ask yourself, where are you trying to get to just put a bit more vision work in there, think about what you’re trying to do in the future, think about the impact that you want to have in the world. And then get some get around some people who are doing that, and see what they’re doing and see where you want to align yourself. So I hope you listen to this, I hope that you take on board. Just go out into nature, as you know, you’ll have been there, go into nature, reconnect with what it is that you want to do, and make a tough call. Because the world is an amazing place and you can make an impact. Don’t waste the next 10 years do the thing that I ended up doing in your place.
David Ralph [49:55]
Yeah, Little Joe, you pay attention to that. Otherwise, you’ll be in that call center forever You will be you’ll be tuned into that. So Joe, what’s the number one best way that our audience can connect with you, sir.
Mindset Expert Joe Trodden [50:08]
And a good way is on LinkedIn. So I’m on LinkedIn. And I think there’s only one in the world. Also, they can reach me on Joe MindsetExpert Trodden, UK, or through the website means experts, Dakota, UK. And we’re when we talk about this, I mentioned this at the start, but it’s not. We’re not hard sale, you know, it doesn’t work for us. It doesn’t work for you if we’re not properly aligned. So really, it’s just that honest conversation. Where are you? What are you after, we’ve got a very specific program designed for a specific set of entrepreneurs. And if we’re right for each other, you know, keep a promise you will accelerate, you can speak to any of the people that we work with. But it’s just having that honest conversation. And people who are using main set to make a difference in the world. I’m really interested in people that are trying to do that. And they are businesses not to sell to them. I’m just interested in what they do. Because I think that business at the moment is the the most powerful mechanism we have on a global level, to make this impact in the world and start to get people more aligned. Because everybody wins. Everybody wins when we do that
David Ralph [51:19]
brilliant stuff, I was hanging on every word were. Well, Joe Mr Mindset Expert, thank you so much for spending time with us today joining up those dots. And please come back again when you got more dots to join up. Because I do believe that by joining the dots and connecting our past is the best way to build our futures. Joe, thank you so much for that thank you David and
Mindset Expert Joe Trodden [51:38]
I do just want to highlight again that superpower you’ve got see this thing I’m confident unless you’re really passionate is completely different. But this this gift that you have of like putting people at ease, you know that is that is so powerful because people get to really honest conversations, when they feel that way they feel they can relax, they feel that they can be connected to each other because we are as humans and see something like you it just makes such a fundamental difference to that so please keep using that superpower
David Ralph [52:05]
Thank you Joe thank no way I could end up as a serial killer using that talent but I’ll I won’t do we use it for good. Thanks very much.
Unknown Speaker [52:13]
Please do okay, here’s
David Ralph [52:17]
Mr. Joe trodden the only one on Earth as he said, Yeah, mindset expert, you can go over to LinkedIn, find him or just google mindset experts.co.uk I think it is and and find him or come across to the show notes course. I love mindset. Because it’s it’s what starts it all off people, you’ve got to decide that you’re going to do something, he got to get that Sparky feeling and you got to look around and go, I person’s doing it, why can’t I do it. And if that person, you know and start changing, and one of the best things you can do is surround yourself with other people doing similar stuff, because you can see that they’re no different. You know, I’ve created a very good business for myself. And in many ways I’m a complete idiot, you probably know that. But in other ways, I just use Mr. pilot, and by Adi enjoyable being so connect with Joe, if you’d like to move on, or you can connect with us, and we will with you through but until next time, thank you so much for being here. That was David Ralph. And that was Joe trodden the mindset expert. And I’ll be here again soon. See ya. Bye bye.
David doesn’t want you to become a faded version of the brilliant self you were once to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to join up dots.com to download this amazing guide for free and we’ll see you tomorrow on join up dots.