Welcome to the Join Up Dots business coaching podcast interview with Mr John Tighe
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Introducing John Tighe
Todays guest, joining us on the Join Up Dots business coaching podcast interview is John Tighe.
He is the bestselling author of “Crush It with Kindle” and host of the top ranked business and marketing podcast “Publish Position Profit” Mr John Tighe.
He is an online marketing expert, entrepreneur, speaker, business coach and founder and CEO of the Strategic Positioning Press publishing house.
And believe me this guy is not your normal podcaster like me, because he is clever…really clever like he attended both Cambridge and Oxford universities.
As he had a desire to be a corporate lawyer, with the big office full of dusty books, and the very attractive paralegals hanging on his every word.
But as we see time and time again on Join Up Dots, the path that people set out on as they reach adulthood turn out to leave them feeling flat.
They realise along that path that they need and want more in life.
How The Dots Joined Up For John
Today, instead of being chained to his desk at a law firm, John now works with experts and entrepreneurs from around the world helping them to strategically position themselves so that they can rapidly grow their businesses by attracting more of their ideal clients and by being able to charge what they are truly worth.
His mission is to help experts and entrepreneurs share their message with the world so that they can build a successful business doing something they love, live life on their terms and inspire others.
So what was it about the life of a lawyer that turned out to be wrong for him?
Why did he decide to go to two British universities….was it just about access to the student bar?
And does he feel that now he is on the path that is right for him?
Well let’s bring onto the show to start joining up dots, as we discuss the words of Steve Jobs in todays Free podcast, with the one and only Mr John Tighe.
During the show we discussed such weighty topics with John Tighe such as:
How he realised that the hours he was working in a law firm were just ridiculous, but couldn’t see a way out of the 120 hours per week hell
The moment that he realised that the work he was doing was making him proud, happy and committed to working for himself forever more.
The fact that everybody has fears in life, it’s just you have to do what is right for you to overcome them.
How he lives by the fact that you have to do what you enjoy everyday in life without question, and is sticking to this.
How To Connect With John Tighe
If you enjoyed this episode of Join Up Dots then why not listen to some of our favourite podcast episodes such as Ted Yoder, Sean Swarner or the amazing Alfie Best
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Audio Transcription Of John Tighe Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK, David Ralph.
David Ralph [0:26]
Yes, good morning world. How are we Episode 162 of Join Up Dots. We’re still broadcasting from the back of the garden. And if you can hear somebody sort of mowing their lawn at the moment, I don’t know why they’re mowing the lawn at this time. I apologise. But that really emphasises, well, I’m recording from Now today’s guest is from the UK as well. And he is the best selling author of crush it with Kindle and host of the top ranked Business and Marketing Podcast. Yes, you’ve heard that word again, publish position profit. He’s an online marketing expert, entrepreneur, speaker, business coach and founder and CEO of the strategic positioning press publishing house. And I tell you what, believe me, this guy is not your normal podcaster like me, because he’s clever, really clever. Like he attended both Cambridge and Oxford University’s Wow, he had a desire to be a corporate lawyer with the big office for the dusty books and the very attractive paralegals hanging on his every word. But as we see time and time again, on Join Up Dots, the part that people set out on as they reach adulthood, turns out to leave them feeling flat. they realised along the path that they need, and they want more in life. Today, instead of being chained to his desk, a law firm, he now works with experts and entrepreneurs from around the world, helping them to strategically position themselves so that they can rapidly grow their businesses by attracting more of their ideal clients. And by being able to charge what they are truly worth. His mission is to help experts and entrepreneurs share their message with the world so that they can build a successful business doing something that they love, live life on their terms and inspire others. So what was it about the life of a lawyer but turned out to be wrong for him? And why did he decide to go to to British universities? I reckon it was just access to the student bar. Very cheap points at the student bar. And does he feel that he’s now on the right path for him? Well, let’s find out as we bring on to the show to start Join Up Dots. But one and only Mr. JOHN Ty, how are you, john?
John Tighe [2:24]
Very well, thanks for having me on the show. David. Great to be here.
David Ralph [2:27]
It is a lovely to have a fellow UK guy on because it is it’s decent time, isn’t it? We are both comfortable. We’ve had a good night’s sleep, probably a bowl of cornflakes. And we’re ready to roll. And that’s what life is about. It’s fitting it around our times, don’t you think?
John Tighe [2:42]
Oh, yeah. Yeah. Nice to be on a normal schedule.
David Ralph [2:45]
You were telling me last night that you was recording a show and you sat there for hours and hours and hours when you basically could have gone to bed? Does it kind of get you down? Because I’m not?
John Tighe [2:57]
It doesn’t? Yeah. I don’t mind too much. Because like I saying, Yeah, I because we’re in the UK, and a lot of our guests are in the States, they could be anywhere from five to eight hours behind us, which means you got to stay later in the office to do those interviews sometimes. But you know, right now, I’ve got a lot of work on the plate, especially building the podcast and Stoker client work that I’m doing. So there’s always something to do. So I was working while I was waiting.
David Ralph [3:25]
I start flicking around the football scores. That’s my problem. When it’s in the evening, I always think it must be champions league on or something. And so by by that time in the evening, my motivation for being productive is gone. I need to get it all done in the morning. Otherwise, I start to sort of float a bit. So you’re somebody that can keep the productivity at max.
John Tighe [3:46]
Well, not all the time, I did take a break. So I worked. I spent the day in the office, went home, went for a run, had something to eat and then went back into the office for for an 8pm interview, which didn’t actually translate by person couldn’t make it. So at about a quarter to 10 in the evening, I thought okay, that’s that’s long enough time ago.
David Ralph [4:09]
So so you actually don’t record your shows at home, you really set it up in your office. So you’ve got a quiet space that you can disappear.
John Tighe [4:16]
Yeah, I was. It’s just, yeah, that’s it, it’s quiet. And it there are no distractions here. I’ve got a very empty office, really, it’s just a desk, a laptop, the mic and you know, a few papers. And it’s, it’s a, we’re on an old world war two airfield. There’s like a business park here. And so it’s very quiet, not much in the way of traffic. And it’s a good place to just come and focus on work. And also, I like the fact that I’m not at home because it it’s like a distinction. I’ve done that working from home thing. I did that for 15 months. By the end of 15 months I was going stir crazy,
David Ralph [4:57]
is difficult. I’ve got a recording studio at the back of the garden, as I say. And so I do feel like I’ve gone off to work and I walk Yeah.
John Tighe [5:05]
So you got some separation? Yeah,
David Ralph [5:07]
I say goodbye to the family. And I walk up there and nobody bothers me until I decide to come back out. You know. So it is that kind of separation? Do you do you think it is because we’ve life generally is getting more and more that people are designing the desiring. So to actually work from home. And that’s a kind of utopia. But I don’t actually have to go into an office. But do you actually think that people think that until they actually have to do it, and it’s not all roses in the garden?
John Tighe [5:35]
Well, just to qualify the 15 months that I was working from home, that was when I was in London. And we you know, as you can imagine, with London, it’s very expensive, we’re in a pretty small flat. And so there wasn’t a lot of space there. It wasn’t like he got into the garden because there was no garden. I think if you’re in a situation like yours, where you can go to the end of the garden, you’ve got an office or you’ve got an office in another part of the house, and you can really get some some proper, separate. It’s different. You know, when I was doing it, I was kind of working in the same space that I was able to spend the evening in and, and so on. So that made it worse than it needed to be. But certainly it was nice from the point of view of it. This was immediately after I’d stopped working as a lawyer. And prior to that I’ve been commuting 45 minutes each way. So an hour and a half on the tube. And walking across London every day, that’s a lot of time, five or six days a week, an hour and a half every single day. So to get that time back because I was working from home that was that was pretty nice. And where I am now this office, it’s a three minute commute. So it’s manageable.
David Ralph [6:40]
What three run or three minute walk, drive,
John Tighe [6:43]
three minutes, three minutes in the car. So I can cope with that.
David Ralph [6:48]
You lazy person three minutes in a car, you could walk it, can you
John Tighe [6:52]
Well, you don’t have faster drive.
David Ralph [6:54]
That That is true. That is true. So so if you were going to walk how long
John Tighe [7:00]
belief 15 minutes, is just over a mile, you could say 15 minutes, 20 minutes,
David Ralph [7:05]
you could do that.
John Tighe [7:06]
I could but I prefer to get to the office
David Ralph [7:08]
in three minutes. I used to run commute for years up in the West End of London. And now if I go up there on a day trip, I think I can’t do this. This, this is too much. But just getting here is an effort. When I used to do it BAM and back hour and an hour and three quarters every single day back and back. So three hours a day. And yeah, you just do it, don’t you. But
John Tighe [7:28]
yeah, commuting through London, or any big city can be quite stressful if not used to it.
David Ralph [7:33]
So let’s start joining up your dots, because that’s what shows all about. But what I want to do is, first of all, frame it to where you are now. So you are working with experts and entrepreneurs from around the world helping them to strategically position themselves. So how does that come about? Is that something that you’ve naturally kind of morphed into? Or was that a plan that you had set up at the beginning that you wanted to do?
John Tighe [7:55]
No, it’s just something that kind of evolved very much. And you know, like you saying the outline and the about the show notes. It’s an the whole Steve Jobs thing, you know, you can connect the dots looking backwards. But there’s no way I could have connected these dots if I’d have looked forward from a few years ago. So now it’s definitely something that’s evolved.
David Ralph [8:17]
And is it it’s a bolt in a good way? Or do you look at it now, you know, do you look at it now and go, yes, this is really what I should be doing. I love this. I wake up every morning and I got confused as to the task, or do you think, Oh, it’s involved, and I’ve, I’ve trapped myself in a different position.
John Tighe [8:33]
Now I’m very happy with where I am now. And I in as much as the any regrets I it would be nice if I’d have evolved to this point sooner. But everything’s 2020 with hindsight, isn’t it? So? I’m glad I’m where I am. And I’m happy doing what I’m doing.
David Ralph [8:51]
But would you ever had the experience? Because a lot of people say to me, oh, you should have been doing this earlier? Oh, it’s so you. This is what you should learn? And I kind of think, yeah, I could have spoken on the mic. But I don’t think I would have had the experience and breadth of knowledge. But I’ve got being an older gentleman. 44 years old, you know, if I was doing at 20 years old, it’s not old is not old. But I’m at the age of 20. Yes, I could have spoken. But if somebody had come back at me with a subject or a concept like the guests do, I wouldn’t have been able to respond in the same way. So yeah, you kind of have that regret that you didn’t start it earlier. But in your heart of hearts, you kind of know that it wouldn’t have been right about time anyway.
John Tighe [9:31]
Yeah. Well, I think that’s a very valid point. And of course, a lot of the stuff that I’m doing now the we’re doing executing some simple things we couldn’t have done 20 years ago anyway. Because the technology wasn’t there. So there is that. But I do think that, yes, definitely, as you get older and you do different things, you have different life experiences do different jobs, you pick up all sorts of experiences on the way which you can use. So yeah, it’s not about having regrets, and whatever I’ve done, whatever anybody listening has done, you know, take what you can from that, take the lessons that the takeaways, the insights, and use them to help move you forward. But I’m also aware and this is particularly relevant for anybody who is, you know, just starting out in their career, that being young is not a barrier to starting, I don’t think because, yeah, you maybe you don’t have the same life experience, but you’ll pick it up as you go along. And if I think back, so let’s say I’ve started my entrepreneurial journey, 20 years sooner. Just imagine what I would have learned and picked up during those 20 years, and how much further forward i’d likely be now. So it’s not about having regrets. You know, I, I’ve done what I’ve done. And I picked up all sorts of lessons on the way and things have evolved. And my, you know, my entrepreneur, as I start that, again, my entrepreneurial journey started for me in 2009. So about just over five years ago, and that’s evolved a lot along the way. Because, you know, again, when I started five years ago, it was brand new to me, you know, it’s I come straight from the corporate world into doing something completely different. So, so that’s evolved as well. And, again, with that 2020 hindsight, I could have done things quite differently five years ago, and been further forward. But that’s not how life works, you have to figure things out the best you can along the way, and make adjustments. And hopefully, eventually you get to where you want to be.
David Ralph [11:28]
I feel like singing regrets, I have a view burner. It’s one of those kind of Frank Sinatra moments, I’ve got that theme tune going in the back of my head, where you’ve got to take the punches up, and you gotta take the rough and the smooth. And Ben, little by little, you just keep on chipping away, because I agree with you. Technology is amazing. Just the fact that we’re doing this, okay, it’s not so shocking that you’re just up the road to me. But when you have a conversation, I had a conversation the other day, while I was here, one of the guys was in Detroit, and the other one was in Memphis. And we were just talking like on a live conference call. I couldn’t have done that 510 years ago, or maybe you could have done but you couldn’t have done it for the cost that you can do now. So that the world has opened itself up to you. And for those listeners out there. And I say this pretty much every day, john, the opportunities are bad for you so much now just have to get off your backside and do stuff. And it doesn’t be perfect. First go, you’re not going to hear home run my my entrepreneurial journey, literally has been five years. And I’ve only left my nine to five job a year ago. So for years, I was chipping away at different websites and building up stuff. Now I look at it. And I kind of think Yeah, I should have done this. this. This is me, I should have done this straight away. But hey, I didn’t even know that podcasts were around. I didn’t know about this kind of content was available. It’s only when it becomes natural to you and you see it around, but you start believing there’s a possibility to it. Did you have the same thing with you entrepreneurial leap? Was there people that were inspiring you at a time so that you kind of went? I’m not alone? I’m not mad here. I know that other people have done this already. So I’ve got half a chance.
John Tighe [13:12]
Yeah, yeah. Before I said, let me just pick up on a couple things you said just because it’s similar. You know, it’s a similar message to what I talked about in my show. And that is absolutely we live at the most amazing time in history, in my opinion, in terms of what we can do with technology and the way we can reach people. And, and I just think it’s amazing, all the different mechanisms we have for getting our message out there and building our businesses, most of which are free, or very inexpensive. And you’re right, taking action. One of my favourite acronyms is Mia a massive imperfect action. If anybody’s out there thinking, I’ll start when I’ve got it just right, you’ll never start, okay. It’s never going to be perfect. Even after you know, years and years and years, it’s never going to be absolutely perfect. There’s always some incremental change, you can, but you don’t need to adjust, you just need to start getting stuff out there until you get stuff out that you can’t get feedback, until you get feedback. You can’t improve until the practice you can’t improve. So just start and and great things happen once you start and they’ll just flow as you get better and better and better. So I just wanted to pull those out, because those points are very important to me. To answer your question about, you know, whether people inspiring me and yes, and no, you know, I wasn’t listening to podcasts then. So I wasn’t listening to other entrepreneurs journey, but of course, you’re aware that other people have been down that road. And I mean, I guess that, that, that ties in with a another question, which is, you know, like, why did it take me so long to do that, to switch from being employed being in the corporate world to being an entrepreneur? And, really, the bottom line is, I was well, it’s more complicated, it’s but the bottom line ultimately is that I was too scared to make that jump until until I got to a point so five years ago, and I’m like, you know, I’ve got it, I’ve got to do something different. And maybe we can get we can loop back to that later on. But I think I was aware of you know, you you’ve got the people like the Richard Branson’s, the Alan sugars, you know, the Donald Trump’s the people that everybody’s heard of, and you’ve got other entrepreneurs and people in the community that have made grown businesses and been successful. So there was an awareness there, but I guess I wasn’t sort of looking at lots of specific role models. I was, but I suppose I had started doing some personal development work. I went to my very first Tony Robbins seminar back in would have been late 2007. So, you know, I’ve been reading Robert Kiyosaki, I’ve been reading Tony Robbins, I started reading hardback Secrets of the Millionaire Mind. And so I think that gave me some impetus, some motivation, some insights, that I you know, that I hadn’t had previously. So that’s certainly how to find as I cast my mind back, it seems like a long time ago
David Ralph [16:13]
now, but I suppose being a lawyer now my daughter’s a lawyer. Well, I think she’s a lawyer, she’s a barrister worse, Alyssa to see something arbour and I know that she worked incredibly hard to get there. And she had to go through a master’s and she had to get something else and something else. And she just kept on chipping away, chipping away, chipping away. So you you have got work ethic. The bottom line is you must have hustled to get through Cambridge and Oxford University’s because it’s not an easy place and you know, Visa benchmark establishments on right there across the world, Cambridge and Oxford unknown. So Have you always been somebody that could put the hours in?
John Tighe [16:51]
Yeah, you definitely write that as a, you know, as a lawyer, you work especially because I was working in the city, I was a corporate lawyer. And some of the hours are ridiculous. And that stood me in good stead for becoming an entrepreneur, certainly, when you start out you, you often have to put a lot of hours in to get things going, hopefully, you’ll be able to dial it back as things as that business grows, and as you put the systems in place, and so on and so on. But yeah, you know, we touched on, we touched on this before the show, and I remember looking back, just you know, before I right around the time that I started out as an entrepreneur, 2009. And I look back over the last 20 years of my life, and I hadn’t really stayed doing the same thing in in for two decades for more than a couple of years. So even though even when I was a lawyer, I would, you know, I changed firms or I changed roles or something had changed. In when I was at university, I changed my my major subject after a year, and things like that. So I was jumping around all over the place. I
David Ralph [17:53]
wanted to do that. And john, what did you jump around? Why did you not focus follow one course until success? As they say,
John Tighe [17:58]
Well, first of all, I hadn’t had a job, dear Messiah. Secondly, I didn’t know what I wanted to do. You know, and there were also things that I could have done. But there was no one thing that was like a burning passion. And so,
David Ralph [18:15]
so where did you get the idea of and this is interesting to me, because this is what so many people struggle with that they know that they’ve got to go get a job. They know that they’ve got to earn money, but there’s nothing that really excites them. So they just go into something.
Unknown Speaker [18:31]
So what this is a really, really cute
David Ralph [18:34]
office, it was it was a lawyer, it’s good. What was that? What sort of got you going?
John Tighe [18:41]
Let me let me come back to that part of the question. Because I think, you know, you just hit on something really important, which is for anybody who’s either not an entrepreneur, or particularly thinking about making that switch. Because there’s all this pressure to conform, and get a job, you know, go through the school system, go to university, get the job, climb the corporate ladder, getting the mortgage, you know, all the stuff that Robert Kiyosaki talks about all of those things. And it’s very difficult if, if that doesn’t really appeal to you. And it didn’t really appeal to me. And that was one of the reasons I was I think I was bouncing around because like I say, like, you know, I’ve got a friend, for example, who, from the eight, we met at age 11. And at 11 years old, he wanted to be an architect, and that’s all he’s ever wanted to be. And I was, in some ways, I’m a little bit envious of that, you know, or I was at the time because at least he knew exactly what he what he wanted to do. So he went through the system, but with a goal at the end of it. I went through the system, I didn’t have a goal. So that makes sense.
Jim Carrey [19:41]
Oh, yeah, absolutely.
John Tighe [19:42]
And, you know, and one of the reasons we touched the trying to, you know, different universities before the show, and, you know, one of the reasons for that was because, like, you know, I didn’t really, I’m really know what, where I wanted to go career wise. And so I was an undergraduate Lancaster than I did, my Masters started an info at Cambridge. And then, about five years after I’d finished there, I’d worked a little bit, and then I went off to, to law school. And I had a year of law school in London, and then my final year of law school was, you do in the UK do what’s called the legal practice course. And that was at Oxford, before I actually went off and started practising as a lawyer. So you know, dancing around doing different jobs, going to different universities, and, and never really being happy at any of the jobs that I was doing. And as a lawyer, you know, us at, you know, was it about kudos, and so on? Well, I think there’s an element of that there’s a certain cachet to being a lawyer, but it appealed to me, I thought would be an interesting area to be in. And certainly, I found that, you know, the studying the law was interesting. And, you know, it pays pretty well. But there’s those really punishing hours come with it. And my worst week, as a lawyer, in terms of hours, it was 120 hours a week, as we were coming to the climax of this particular transaction, it was a purchase of a company. And we were acting for the buyer. And, you know, that was one of those weeks where I was getting two or three hours a night’s sleep. And what would have, I’d be working till three, four in the morning, get into a taxi, which my secretary had pre booked for me earlier in the day, get home, have maybe a couple of hours sleep, jump out of a quick shower, throw some breakfast down, and then get into another pre boat taxi at 7am, to be back in the office to do it all over again. And so with the time in the office, and the commute, total added about 120 hours now at the same time, I was working with one of the partners in the firm on this particular deal. And his wife was about to have a baby. In fact, before the transaction close, she was actually a couple of days overdue. And he was joking about I hope the baby doesn’t come, you know, while I’m in the office. And what happened was that her mother had to come down and support her because he was in the office with me. So this sort of critical time in their family life. He wasn’t around, he was, in fact, his hours that week, or even longer than mine. There were two or three nights, he didn’t go home at all. And I just remember thinking this is wrong, you know?
David Ralph [22:21]
Did you know it was wrong? Like a kind of Oh, gosh, yeah. Or every day,
John Tighe [22:27]
it was like being slapped in the face.
It was so clearly and obviously wrong. There was like, you’d have to be a moron not pick up on that. Because it was just, it was just, it’s just crazy. And
there is I mean, you’re right, in the sense that I mean, and you know, you’re in corporate. So if you had this experience as well, you do get habitual eyes to it. And it becomes part of the culture and part of the expectation to do the late nights and do the all nighters and come in at the weekends. And so so the isn’t elements of that whether it be a becomes normalised, but you know, when you do when you’re only getting two or three hours a night sleep, or none at all. And you know, you’ve got a guy in there who has, for all practical purposes, abandon his wife for the week, he was just about to give birth, you know, this, if that doesn’t occur, if that doesn’t appear, as there’s something wrong about this, then I think that probably says more about, about you than it does about, about the situation. So that was very clearly wrong. And I did it was like the writing was on the wall, I said, you know, this is if I become a partner, this is the kind of stuff I’ve got to look forward to. Because you get when you become partner, you get paid a lot more, and you have more status, and all of that. But the the hours are just as bad, the responsibility is much bigger. And it’s like, you know, do I really want to, you know, work my ass off for 10 years. For a reward like this. So it didn’t, it wasn’t very appealing to me,
David Ralph [23:55]
I think the working your ass off is totally acceptable. If it’s under your controlled as well, what what you’re doing what I’m doing, I do stupid hours at the moment. And but I know that it’s ultimately my thing, but I’m building. And little by little as you say, I can dial it back. And once I get to a certain point, but the show is, is more streamlined, I’m not having to do as much administration, because I do everything myself seven days a week, when I’ve always got that pain in my head, but I can pull back my hours and make it easier on myself. And you don’t mind doing that. I don’t mind doing that. Because I know that there’s no end product. But when you are in corporate land, I remember doing amazingly long hours getting up there takes me around three quarters on the train in the tube when I’d go to the office. And then I’d be there like to say eight o’clock at night, when logically my hours were nine to five. And even though I’d done three hours extra in the evening, maybe an hour in the morning work through my lunch, people would still go What is it half day to day when you sort of walked out. And I used to remember, this is like a badge of honour, but you were longer and longer and longer hours. And it’s just madness. But you do get trapped into that you get trapped into that belief. But you have to do that. Now I will say to anyone that if you can’t get your hours done in the core hours that a pain you then there’s something wrong, and it’s either your profit productivity is out of whack or they’re putting too much on you.
John Tighe [25:25]
Huh? Yeah, you’re right. It is it does become a badge of honour and a lot of organisations and you know, we had the whole thing and I’m sure you you familiar with this, where you people would leave and you know, I’ve done this, you’d leave your jacket on the back of the chair, you’d leave your computer monitor. And just so that it looks like you’ve been around longer, everyone’s doing the same thing. And everybody knew what everybody was doing. But it was just part of the culture. And it wasn’t like we were leaving early. I said eight o’clock would have been a really early finish. And I remember talking to a friend we’re getting on a mobile to a friend of mine. Well, I remember two things. Actually, I remember coming out of the office was about 715. And I stopped to do this kind of double take. And it took me a while this was March. And it took me a few seconds to figure out there was something really weird and I couldn’t put my finger on. And then I realised it was the first time in about four or five months that I’d left the office in daylight. Yeah. And it was because it’s just off the clock. So change. And I had a particularly early finish that day. I got on the mobile phone, a friend of mine back home, and I said oh, you have just got out of the office. And I was like, I’ve just got out of the office like really, please. And their response was, how can we were there so late? And I’m like, how can I explain this is the earliest I’ve been out for nearly six months.
David Ralph [26:38]
He was like a gremlin and you come out bright light, bright light and sort of self to the ground.
John Tighe [26:43]
But a little bit like it was it was literally stopped in my tracks looked around and something was really off. And I couldn’t it took me a few seconds to work out why it was because it was daylight. So
David Ralph [26:53]
yeah, let’s play one of the first about motivational speeches because I think this is the prime time in your journey. You’ve got to that point where you kind of think there’s got to be something better for me, but I’m currently getting this is Jim Carrey.
Jim Carrey [27:08]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [27:34]
So it seems to me that you did that. And yeah,
John Tighe [27:37]
that’s great. A great little bit. Well, you know, I know that one before will So I love that. And it’s absolutely right. There’s another one I just think,
Unknown Speaker [27:49]
John Tighe [27:51]
Keith, I think was Keith Cunningham or maybe Robert Kiyosaki saying like there are two doors ones might security and one’s much freedom. You go through security, as in financial security, and you get neither you go, you go through one night freedom, which is the entrepreneurial door and you get both you get you get freedom. And you end up with financial security if you get it right, obviously. Yeah,
David Ralph [28:13]
I don’t agree. I think you go through freedom. And then you just see a load of more doors, one that says work one says hours one says hustle, and you basically have to keep on going in and out of doors all the time until you get to what that that first door says Really?
John Tighe [28:27]
Yeah, well, that’s true. But
as he said, you know, as long as you prepared to put the effort in, and another quote that I really like is that entrepreneurs are people who are prepared to spend a few years of their life living like most people won’t, so they can spend the rest of their lives living like most people can’t.
David Ralph [28:46]
We won’t quote here, are they the one I like is an entrepreneur is somebody that will work 100 hours for themselves, because they won’t work 40 hours for somebody else.
John Tighe [28:55]
Yeah, that’s, that’s also true. Yeah. Yeah.
David Ralph [29:00]
So so you, you, you took a leap of faith? And was it a leap of faith? Or did you, as we saw on the show, did you create a slide of faith where certain kind of financial restraints had been eased, and it wasn’t so much that you were just plummeting to your death trying
John Tighe [29:16]
to make it up as you went down? Well, it was an episode partly leave. And partly, I got a little bit of a push as well. So in when was it, so it would have been 2008, I lost my job as a lawyer. So that’s the the security thing. And I’m not entirely surprised, because I started doing some I won’t get into the technical side of it, I spending some fun work, which I found incredibly dull. I mean, it was it was painfully dark. And that was very clear, I think the people around me that, that I really wasn’t doing doing what the thing that was right for me. And, of course, this was right in the middle of the, you know, the recession was really kicking off, you know, the 2007, things started to go wrong. The credit conscious started to kick in, by 2008, things are really tightening up. So I lost my job. And that was around April time. And for six months, I was I was applying for jobs. And the truth is, I was applying for jobs I didn’t really want. But I didn’t know what else to do. And at this point, I still didn’t have the courage to make that entrepreneurial leap, even though I thought about being an entrepreneur, and starting my own business, many, many times during the course of my life. But as I say, I’ve been sort of, you know, I guess indoctrinated by society that you get the skills, you get the degree you get the job, anyway, got to around coming up to Christmas time. And I was just going absolutely nuts. It was it was just, I was going insane with boredom. And, and so I thought well, okay, while I’m applying for these jobs, and, and waiting to get another job law, I’ll actually, this is an opportunity to start a business. And you know, I’ve got nothing to lose now. So I’ll start a business that will give me something to do, it will give me a focus, it will give me something to work on. And if it takes off great, it starts making money. Great. In the meantime, I’ll keep applying for jobs. And if a law job comes up if things start to pick up, which of course you know, in 2008, things didn’t big up in the city for a long time. But we didn’t know that then things start to pick up, I can get back into law. No, no problem. So I started my first company on the fifth of January 2009. Now by I didn’t can’t give you an exact date, but about three months later, March 2009. I remember thinking to myself, I’m never working for anybody else again.
David Ralph [31:47]
So it was pretty quick when you saw Yeah, you will you went down at one way street and you knew you couldn’t turn around? That’s right.
John Tighe [31:55]
Yeah. So it was you know, it was kind of a push, it was circumstances that made that got me over that fear hump, because I guess I say there wasn’t, I wasn’t losing something. And of course, I wish, you know, one of the big takeaways that I get got from that was was to, you know, push through those fears. And I wish I’d done that much, much sooner. But say three months in, you know, and I genuinely started out with the expectation that well, I’ll try this, see how it goes. But if I get a job, great, you know, three months in, right, I should have been doing this 20 years ago. And I have never going back.
David Ralph [32:29]
So So and it was john, at that moment, what was it that made you realise that this was your thing? Was it just the process of building something? Was it the the control factor? Why did you feel that so strongly? Ben,
John Tighe [32:44]
I think you can break it down into all sorts of different things. But ultimately, it just comes down to how you feel about it. And for the it was the first I had an experience that I never had before working for other people, which was that I felt happy and proud and engaged with what I was doing. And I had a sense of purpose and a sense of mission. And I never had that before. Because I, you know, I never Yeah, it’s one of these I shouldn’t I should not have been working for somebody else I should have gone out and started on my own from the very beginning. But I didn’t have the courage to do it. And, and, you know, I’d had this thought and I remember thinking this on a number of occasions, working for the people kind of resenting that I was working really hard to make somebody else money. Now, you know, from an entrepreneurial perspective, it cuts the other way, because it’s not the entrepreneur, you create the job for that person to give them the paycheck and the security that they get from doing that. So it cuts both ways. But for me, creating my own destiny being in control having the freedom, not, it’s not free, not really time freedom, certainly not to begin with because I was working very long, I was still but having the freedom to choose my direction. And if I needed to take an hour off, I couldn’t I could put it back in later on. And nobody was going to give me crap for it, and so on and so on. And just being able to chart my own way chart, my own path through life is the first time I’ve ever been able to do that. And it was just a complete game changer. And I knew and I had a passion for it. Because of course I was I felt like I was doing it for me and not doing it for somebody else. And I think the other thing about, you know, the Jobs and the legal career and so on, is that because I never fully bought into the idea of this as a career for life. This is who I am, this is my identity, this is what I do. I’ve never really bought into that. So because I’ve not bought into that I was in a different place from a lot of people who had and if you have bought into that, you know, it’s your career. So you’re kind of doing it for you, then you know you’re building your career. Whereas I was never really fully comfortable with that. So I never felt like I was doing it for myself. Does that make sense? It makes total sense.
David Ralph [35:02]
Yeah, it makes total sense. It’s funny when you get that feeling inside you. Because I know exactly what you mean about feeling proud and feeling happy. When I’m doing this job, especially the conversations I was saying to my wife last night, I will never get fed up with having these conversations, and presenting these conference conversations to the world. Love it, absolutely love it, the administration stuff and all the bits and bobs in the background. I can take it or leave it to be honest. But I’m still incredibly proud. And I literally skip up the garden to do this every single day. But I remember having this moment in the office before I quit. And I was very quiet for about two or three weeks, they were going through kind of different clients. And I was the training guy. And so there wasn’t any training to do it. I just sort of used to go in and fill time really. And I started looking around on the internet just to build time. And I remember this one afternoon realising that I’d seen a different way believing that I wanted more than what I was getting at that moment. And I remember looking around to other people. And just for a while thinking to myself, you’re so lucky that you don’t know what’s out there. Because once you know what’s out there, you’re never going to be happy until you get it. And it was that kind of blanket approach to knowledge. But I suddenly realised I was going to throw that blanket off and swim around in it until I found my path. But before then, I was just kind of come to be going in coming home going in coming home getting to the weekend, having a few pints mowing the lawn, that kind of stuff. But soon as you know it, and you know what’s possible, then there’s no turning back, is it? Oh, absolutely.
John Tighe [36:42]
Yeah. Yeah, it’s like, yeah, going down the rabbit hole. Things are never the same again.
David Ralph [36:47]
Did you have a moment, even now, even though you say that you love it? And you’re proud of doing it? Do you sort of wake up in the middle of the night and thing? Oh, my God, I don’t know if I’m going to pull this off, or have you through that phase, and you’re totally comfortable with what you’re creating?
Unknown Speaker [37:05]
Yeah, I mean,
John Tighe [37:07]
the first business that I started, I had to pull the plug on it for years, I mean, almost four years that day. But the thing was, I was still committed to being my own boss, being an entrepreneur building a business. So in the sense that I, because I was committed to that, because I knew I wasn’t going to go back and get a job. There’s a confidence there that comes from that there’s a sort of, you know, and there’s plenty of things to be stressed about plenty of things to be done, you know, also the cash flow issues and stuff but, but at the same time, I sort of in a calm, if you like in that this is what I’m doing. And this there is nothing on Earth would drag me back to the world that I was in before nothing. So so I’m confident in in where I’m going. And here’s the other thing, that first business had to pull the plug on that left me with a lot of debt, six figures of debt. But on the back of that what I’m doing now, I was able to go immediately from one business to a new business, which was much more me much better fit with, you know, what I enjoy doing, and have that business be immediately profitable, because of what I’d learned. Running the first business, if I hadn’t run that business and learn those lessons. You know, I would again, it’s that Join Up Dots thing, you know, with hindsight and all that. But, you know, if I hadn’t had that first four years of experience, I couldn’t be doing what I’m doing now, or at least not, you know, it would have taken me a lot longer, it wouldn’t have been instantly successful, I would have had lots and lots of things to learn on the way which I came in. And here’s the thing, if you have a business that failed, people often think about failure as being this finite thing. You know, because us, it’s easy to associate a business and a business failure with a particular corporate entity which no longer exists. But you as the entrepreneur, you actually carry a lot of stuff forward, which does not cease to exist, if a business ceases to exist, all that knowledge, all the insights, all the lessons, all the contacts, whatever it is that you’ve developed any intellectual property that you might have, be able to carry forward, that all comes with you on your journey. And you can start using that. And you know, so one of the things that I built up during your during the first business was a lot of marketing knowledge, I fell in love with marketing and the the psychology of marketing and started doing a lot of courses and, and you know, as a lot of us do, you know, get into that online world. And we start doing all these online courses and webinars and things like that. All of that knowledge and information came forward with me to the new business. And that was what allowed that business to be successful.
David Ralph [39:45]
Because I’m realise even now on this show, doing the show is fine. But I’m not a businessman. And that’s the thing. I’m, I’m a content provider. And so if I had somebody working with me that could go on, and due to sponsorship deals, and do the marketing and all that kind of stuff. I when I started this, I just thought to myself, I’m going to create the best content I possibly can on a daily basis, and the audience will come. And to be honest, that’s happened. And I’m getting huge, biggest. And it’s getting bigger and bigger and bigger and bigger and bigger. But I still almost don’t have a mindset that is right for business. And I was in the shower this morning thinking right? What am I going to do today? What I’m speaking to john, tired first thing this morning, Ben, I’ve got three hours, right? I’m going to go and do some business stuff. But it’s not really me. And the fascinating thing, what you said in your little speech a moment ago was the second business, you found yourself you found the thing that you were better at. And when you look back at that second business, do you kind of think well, it’s quite obvious I should have done this the first time? Or is it once again, only with a hindsight, but you now can see what you’re naturally good at? Because I’m good at talking. I’m good at building conversations. I’m good at doing what I’m doing now. But it’s the staff is the business side. But yeah, I need help on that. And I’m aware.
John Tighe [41:09]
Yeah, I mean, the answer is I mean, the simple answer is no, it wasn’t obvious and touching back on that technology point and how fast that’s evolving. Some of the technology that I’m using in my business now it didn’t exist in 2009. So one of the ways that I help that I’ve got my books out there and that I help clients get their books out or do marketing work for clients is through the Kindle Direct Publishing platform. And that’s a platform that Amazon is created to allow us to self publish effectively once you’ve got a manuscript ready. And once you’ve got a cover image ready, you can load that onto Katie P. Anybody, by the way, who has an Amazon account already has a Katie p account. They just don’t know it yet. Because Amazon is really that keen to get people’s content. And anyway, you can load it onto Katie P and typically within 12 hours now it’ll be live on on sale on Amazon around the world. And obviously, if it’s, you know, the they scan it, they check it, but it’s not checked manually. It’s just checked by their computers. And if there are any red flags, somebody will take a look at it. But assuming there’s nothing untoward in the book, your book can be on sale in 12 hours. You know, I said I wasn’t even aware of that. I think that was an option back in 2009. And the podcasting alert, podcasting has been around, I think since 2006. And I was aware of it, I just had no idea of the power of podcasting. Plus, in 2009, podcasting wasn’t powerful in the way that it is today. It’s growing, it’s grown a lot. And it’s growing rapidly now. But in 2009, it was much, much smaller, much less effective as a way of getting your message. So things have changed dramatically just in the last five years, in terms of both of those things. And so both of them were things that I wasn’t either didn’t know about or one available. And you know, I didn’t discover Katie p can have Direct Publishing until summer 2000 1210, that was about maybe five months, before I folded the the original business. And I just again, in the interest of Join Up Dots. One of the things that I done way back was I had written a couple of books. But this was the first time I tried my hand at writing was in 98 1998. And I couldn’t get an agent. And of course back in the day, if you couldn’t get an agent, you couldn’t get a book in front of a publisher. So no book, I tried to gain in 2003 it was actually while I was a lawyer, and but I wrote a book in my spare time. And again, it was the same thing. You know, feedback was it looks good. But in and this was in fitness and nutrition because I prior to being a lawyer, I’d worked as a personal trainer for several years. Anyway, feedback was you know, it’s good. But it’s a really saturated market, if you’ll need a celebrity to endorse it, I didn’t again, it was my baby, I didn’t want a celebrity to endorse it. It ended up just sort of sitting, gathering dust getting gathering digital dust, and 2012 I discovered Katie P and realised I could get these books out, start getting other stuff out. And I put together a system for doing that. And marketing system I didn’t in here’s the funny thing, I had no intention of setting up a business around Kindle publishing or, at that time, it was just a way of originally I was going to use it as a positioning tool for the business that was running then which is real estate business. And I knew I put the system together using the marketing knowledge that I had filling in some Kindle specific gaps and implemented the system. And it wasn’t until a couple of weeks later, I thought I could actually I can actually teach this I could and I realised I could put together put very quickly put together a book
David Ralph [44:45]
where you like because I’m a Simpson door.
John Tighe [44:48]
Although it didn’t have Homer Simpson written any books. But uh, yeah, so so I didn’t start out with that intention. But then I had the sort of epiphany if you like that this was something I could do. And of course, this coincided with the the sort of downward slope and the cash flow crisis that I was having in the other business. And, and it sort of so it all sort of came together and made sense. And I love marketing, I’ve already said that I find it fascinating. I love teaching, and I love writing. And so suddenly, I could, I could see a way that I could actually combine these three things. And so that’s how the book crusher with Kindle was born. And I released that at the end of the year. And it was very successful. It was a best seller in three countries, it was a number one bestseller in three different categories on Amazon. And, you know, I went from a business that was losing chunks of money, particularly the last couple of months, because the the market was really, really quiet. But all our overheads were fixed. And into a business where my overheads were all almost zero, not zero, but virtually nil. And that books made a couple of thousand dollars in royalties in the very first month. So it was like a no brainer, but it’s evolved since then. I mean, that was January of 2013. So we’re, we’re over 18 months further down the road now. And that’s evolved, I’ve, you know, continue to improve what I do in terms of marketing. Earlier this year, I completely rewrote the book. It’s it’s much more comprehensive. Now, it’s a lot of stuff that I’ve learned since then. I’ve worked with a lot of clients since then I’ve created a course that teaches people how to do what I do. And of course, I do Dunphy marketing work with clients, which is great, because that means that that gives me more opportunities to test marketing test what’s working. And so, and, but in January 2013, when I started, I didn’t really quite know how it’s going to pan out, I had an idea of doing a course, but that was about it. And so it’s all involved in the podcasting. Again, that’s something which I didn’t have the idea to do that until about February, March of this year. So what you know, six months ago, and I didn’t know anything about podcasting, so I had to dive in and find out all about it, and what equipment to use, and how to edit and how to deal with different things. And eventually get around, you know, three months later to launching the podcast. So it’s definitely been a work in progress as I’ve tried different things. And, and the whole processes evolve.
David Ralph [47:21]
The The interesting thing, when you listed those three things that you love doing, you didn’t say talking on that. And I thought to myself, that’s interesting, he’s now got a podcast, but he wouldn’t teaching. Is that the same thing? Because I I don’t believe I teach I believe I communicate. Are we just on slightly different pages on that? Yeah, I
John Tighe [47:41]
think there’s some semantics in there in that, you know, I do like to teach I like to get up and, and, and talk about, in this case, it would be Kindle publishing, I enjoy that I enjoy talking about marketing and about business. And, you know, that transition into into being an entrepreneur. And that’s one of the things I do on the show the show. I mean, the show exists, really, to share lessons with people, not just my lesson, but but obviously primarily the guests lessons and to, you know, find out how they got to where they are, you know, what, we talked about some of the mistakes they’ve made on the way because we often can pull some really good lessons out of those mistakes. And then we go into some some of the action steps for how they do what they do so that people can take those away. So it is teaching, and, but it’s teaching in the form of a conversation. So there’s, you know, it’s a conversation, hopefully, it’s entertaining, but there’s learning points all the way through. So teaching doesn’t necessarily mean standing up in front of a, you know, a whiteboard and lecturing people to that teaching can come in all sorts of different forms.
David Ralph [48:46]
So so where where is your business gonna go now then you’ve got it sort of rocking and rolling, it’s your baby, it’s doing extremely well. Are you at that point that most businesses are but you just try to get it going to begin. But then once it becomes established, you realise there are opportunities coming to you left, right and centre. And you almost have to put the blinkers on and just knock so much stuff back because you haven’t got the time to deal with it is is it going to be something that takes away the self limiting thoughts that we have that money is hard to make? And actually becomes a Money Magnet?
John Tighe [49:23]
Yeah, that’s a that’s a really good question. Because as you go down an entrepreneurial road, first of all, you start spotting all sorts of opportunities, which were would always been there, but you just weren’t alert to them. But also, the more successful you get, the more people come to you with proposals with joint venture proposals with ideas. And, you know, the danger is that you end up you know, chasing the next shiny object, or spreading yourself just too thin. And I think for any entrepreneur, you know, kind of at any stage, but certainly when those opportunities start showing up, it’s important to be really clear on a number of things, you know, one is, what do I enjoy doing? To make sure that you’re doing stuff that you’re still passionate about, you know, where can I add value? Which clients do I enjoy working with? Mostly, you know, and all those sorts of things. And also, you know, once you’ve got to balance that with what’s generating the revenue, and get clear on where you want to go with that. So for me, the podcast is the primary focus now because the podcast is still pretty new. And I’ve got to grow that and build that, but it’s something I enjoy doing. So I love having those conversations. Okay, so I, you know, I do like talking to people, it’s just that, you know, going back to studying that Kindle based business, podcasting wasn’t on my radar then. So teaching was, but podcasting wasn’t if that makes sense. And so podcasting is a big thing. And then off the back of that, I enjoy coaching. So I’ll certainly be doing some more coaching. And does you know, I’ve got the course the Kindle course, I’ve got a few other ideas for for other courses that I’d like to create. I’m really got time to do that right now. Because I’m, you know, I’m very, very busy with with the podcast and with existing client work. But, you know, I’ve got a clearer picture now of where I’m going than I’ve ever had at any point before in my life, which is nice. And I’m sure it will still continue to evolve. But I’ve got a clarity now, which, which I didn’t have and couldn’t have had just a few years ago, I didn’t know then what I know now.
David Ralph [51:26]
And that that’s it, isn’t it? That should be the title of this whole show. I didn’t know now then what I know now because that is so true, isn’t it? You just have to open chipping away at stuff. And little by little you have those moments. But you suddenly steam ahead. You know, the The other day I was on a show, I was a co host on the solar printer l 164. On with Michael O’Neill. And I have seen my needle shift big time on that. And why is just me doing what I do. I was just having a conversation. But I’ve managed to fortunately tap into his audience. And hopefully they know enough to sort or they’ve enjoyed me enough that they bought a gun and have a listen to some of his stuff and see what’s going and you move forward. And when you’re on a plateau, and you can’t see how you’re going to shift it. And you just keep chipping away, chipping away, chipping away. But it’s it’s those plateaus. And it’s that constant chipping, where the splinters fly up, and you suddenly see stuff that you never knew was possible. And some of it is kind of like the Homer Simpson again, you go, Ah, God, I should have known bad Why could I not see bad? And others you kind of go? I just don’t get this. I don’t get this. Obviously, it’s working for people. But how does this work? And you keep on working on it, working on it, working on it, and then suddenly becomes clear again, and you shoot forward? And that’s what makes it so exciting, isn’t it? But you know, from day one to day 10? What you’re going to do, you just know that you’re going to set goals set targets, and you’re just going to try to do stuff to get there.
John Tighe [53:00]
Absolutely, absolutely. And I think you know, as you go through this entrepreneurial journey, and the more you do stuff, the more people you meet more conversations you have, the more podcasts you listen to, the more books you read, the more course you do, you get all these little pieces of information, which and some of them can seem quite disparate. But gradually, the more you know, the more you understand, the more you can start making Connexions and and creating new ideas, new conclusions. And sometimes you’ll take something that somebody else has done a model that and just basically copy that system because it works. And that’s a great way of making progress. But also, as you get to know more stuff, you start to come up with your own ideas or nuances. And so, yeah, you know, the more you get into this, the more the easier it becomes, and the more successful that you’re likely to be. But ultimately, that only happens if you persevere.
David Ralph [53:54]
And well, let’s listen to the words of somebody who did persevere and started quite a while no business from his carriage and took it to global domination. This is Steve Jobs. And this is the words, but he said back in 2005.
Steve Jobs [54:07]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [54:42]
So I’m going to ask you a question that I have never asked anyone in 162 shows now that that’s a scary
John Tighe [54:49]
David Ralph [54:50]
Yeah, well, here we go. What’s the difference between Steve Jobs and john Tiven?
John Tighe [54:58]
I think the it only took him 10 years. It’s taken me 20. And my comfort is not quite as big. But it’s the same thing I guess in terms of Yeah, there’s you can’t you absolutely you can’t know where it’s going to go. No, 10 or 20 years ago, I had no idea. Like I say five years ago, I didn’t know where this was going to be 18 months ago, I didn’t know where I was going to be today. In March. Sorry, at the start of February this year, I didn’t know I was going to be crazy about podcasting. And I’ve had some amazing guests on the podcast. And but looking back, it all makes sense. It’s you can see how these different things. Each one has kind of flown and been a logical progression from the things that have gone before. And the knowledge that I picked up along the way and the skills and the personal Connexions. And all of those things have made what I do now possible, but yeah, no way. And so that’s, that’s another takeaway, I think is you know, networking is very important. Building personal relationships is very important. Because, you know, you never know where those things going to lead
David Ralph [56:02]
you to. Well, I was speaking to a chap the other day, he was on episode 150. Dan Martell, and he said to me, now I’ve done it a couple of times. And basically he builds businesses gets to a certain point, and Bain sells them and they is somebody that likes to start but gets kind of slightly bored with
Unknown Speaker [56:20]
David Ralph [56:22]
years. And he said, I said to him, if you lost it overnight, could you get it back? And he said yes. He said, because no one can take away my mind. And no way no one can take away my Connexions that are built up. And that’s about
John Tighe [56:33]
Yeah, isn’t it? Yeah. And and that goes back to, you know, to what I was saying earlier, which is that that first business failed, but you take it forward all the knowledge and the contacts and so on. Yeah. And so and that if you think about it, that way, it makes the process a lot less scary. Because it’s not, you know, it’s not like a binary thing where it’s like, it’s it’s on or it’s off, its successful or it’s not successful, one business can fail. But you can take all that great knowledge and information and contacts, and start building something new, and do a much better job because you avoid a lot of the mistakes you made previously. You know, one of the reasons my first business failed was because I had very high fixed costs, whereas now I have very low fixed costs. Another reason that business failed is because it was a very commodities business. But when I started I just did I did the best I could, like we all do with the knowledge I had at the time. Yeah, with four years of hindsight, I would never have started that business. But I didn’t know what I what I didn’t know that makes sense. So
David Ralph [57:37]
there we go, that’s the same for It’s gonna be so what scares you and john, in the sort of entrepreneurial world, we aren’t going into the unknown, you know, people use this analogy, but you’re driving down a darkened road, and you can only see 20 feet in front, because of the headlights. And it’s kind of true that as opposed. And then you hit that 20 feet, I mean, you can suddenly see the next 20 feet, and so on, so on, so on. So it’s always, you know, a couple of days ahead you’re aiming for. So do you have sleepless nights when you’re laying there? Well, you probably had a sleepless night last night, if you got woken up with that storey that was going on.
John Tighe [58:14]
Oh, yeah, it was a big step. And of course, I was excited about coming on the show our calls slightly late the night before Christmas, I can’t
David Ralph [58:20]
sleep at all. I’m so excited to be doing this every day, I get to be a so so what what does it excite you? And I see,
John Tighe [58:27]
yeah, I’ve certainly had plenty of sleepless nights worrying about cash flow, as you can imagine, with the business that I ended up pulling the plug on, because it was it ended up running out running out of cash flow. And so that was that was, you know, a scary time and a stressful time. But, you know, I won’t go over the same point again, which is that, you know, I had lots of lessons and takeaways and couldn’t be doing what I was doing what I’m doing now, without that. I wouldn’t, I’m struggling to think of anything that scares me now. Because, again, like your friend that on the recent episode, if things for some reason went wrong, I would start again.
David Ralph [59:08]
John Tighe [59:09]
yeah, I would just I would find something else. Because like I said earlier in the show, I’m not going back to that corporate world. And it would be very difficult now anyway, having said, you know, six, nearly six years away, but you know, it’s not going to happen, I and that was a decision that I made back in March 2009. So when I describe those thoughts, those feelings that I had in March 2009, when I had that realisation, if you like that, you know, I’m never going back, I really meant those words, that was a definite decision in the true meaning of the world. It was like, you know, cutting off that possibility. So, and that was that was, you know, over five years ago now. And so I and I think another thing that’s happened over the last five years is, when I was in the corporate world, I had my arrows specialisation, which was the legal side of things, and you had all the support staff and people to do stuff, the functions that you didn’t have to do, and there was a whole network of support and organisation behind you. And in some ways, that made things very easy as an entrepreneur, as a solo printer, you know, you touched on this, you have to do everything yourself, you have to do all the admin at least to begin with until you can start hiring people or get systems in place. And I’ve had to overcome. Just problem after problem after problem as will do if we start a business, nothing unique to me in the last five years to get to are now and to build the different businesses. And what I’ve learned is, guess what, if there’s a problem, I can overcome it. I don’t know how, but there will be a way I will find a way I will research it or I will hire somebody or I will get coaching from somebody, whatever it is, we’ll get it, we’ll get it fixed. So that again, is it is a kind of a game changer when you have that realisation that as an entrepreneur, it’s about figuring out where you want to go what you want to do the mechanics. It’s not that they’re not important, but they’re less important. Because somebody somehow that they will get done. So does this, that’ll make sense. So yeah, I’m not, I’m not scared, because I’m committed. And because I know that whatever problems are thrown up, I’ll be able to overcome them somehow. I don’t know how yet. But somehow
David Ralph [1:01:28]
he is having that faith isn’t it is having that trust is going off the well worn path is everything that Steve Jobs said, You’ve just got to
John Tighe [1:01:34]
face. And it’s very, it can be very, very scary at the beginning. Like I said, fear held me back from doing this for a long time. Even though once I started doing it, within three months, I knew with absolute certainty that it’s what I needed to do. And it’s what I should have been doing for a long time.
David Ralph [1:01:48]
I actually got frightened when my audience because without it, that that doesn’t sound sensible. even looking at it. Now, you start this to get an audience. And for the first month I I had no audience at all. And then it started just going up slightly slightly. And then it started flying up. And I remember having a conversation with my wife thinking, I don’t know if I’m good enough for this, you know, I don’t know if I’m providing enough value for them. And she said, Well, people won’t be listening, and it’ll go back down again. And I thought, well, I don’t want that to happen. But I actually kind of got scared for the success. Now I’ll be honest with you, john, I love it. And I look at my my biggest every morning, and I keep on pressing f5 to see it go up, go up, go up. I’ve actually got f5 tattooed to my finger to make it easier to press and refresh. And, yeah, absolutely love it. But I got huge, the scared about the kind of runaway success that I was creating, because I was creating it myself, without knowing what I was doing. Does that
John Tighe [1:02:50]
make? Yes, it does, it’s kind of that imposter syndrome that I think, you know, almost everybody has some degree of that. And, you know, I certainly had that. Not so much now, because you know, I’ve got there are there are always going to be people that will give you negative feedback there, you know, trolls and haters out on the internet, that’s just part of life on the internet, it’s part of life. But the vast majority of the feedback has been very positive. And, you know, I’ve seen the results that other people are getting from the course and from the work that I’ve done with them. And enough to know that Yeah, you know, I am providing value. And, and that’s ultimately a key part to having any successful business is, you know, how do I provide massive value to my clients and customers. And, and so that, you know, that helps overcome the imposter syndrome. And, you know, I think a good piece of advice in respect to that is, you know, to some extent, you just have to get over it, you know, get it get over yourself. And I almost fake it till you make it. I don’t mean fake the product or the service you got to be, you’ve got to be providing a good product or service. It may not be perfect, you iterate and you improve it as you go. And you get feedback from your clients and on based on that feedback, you improve your product, your service, but you know, believe in yourself, even if you have to pretend for a little while until you get over that, that imposter
David Ralph [1:04:18]
syndrome. I used to look in the mirror every morning, and I used to go, right? You believe this, you believe this. And I almost had to convince myself. And it was pre launch was the scariest time I’d recorded 30 shows. And I knew they were kind of all right. I wasn’t brilliant, but they were okay. And when I went to launch it, I thought, Oh, I don’t know if I want to do this. I don’t know if I want to do this. And so I actually have to kind of basically mind trick myself into actually doing it. And I think that’s a big learn to all the listeners out there is that no matter who you are looking at, who are the Uber successful, and they seem that they got it all down, Pat, they’re no different. They have just got different type of problems. And the you either be you have a small with small problems or your big with big problems. And I’m sure Richard Branson sits there and they’re going, Richard, our spaceship isn’t working, how you’re going to get it to space. And we’re we’re kind of thinking, how do you get a spaceship in the first place? But he’s done that, you know,
John Tighe [1:05:22]
it? Yeah, very easy, isn’t it to you know, for us, especially when you’re starting out to look at people like Branson is a great example who are very successful. And because you see the finished article. Now remember, you know, again, going back to one of the very first questions about like, what was I reading, one of the books that I actually read at that time was one of Branson’s biographies. And always an autobiography, actually. And one of the things that really struck me through that was that all the way through, he kept hitting problem after problem after problem and cash flow issues, legal issues, all sorts of issues. But he kept going, where probably a lot of people would have used some of those one or more of those problems as an excuse to quit, but he just kept going kept finding a way. So that was a big insight from somebody who’s been obviously massively, massively successful. You know, he had enormous numbers of problems. You know, I know if you know, this storey, but our listeners know this one, but the very first sort of Virgin Atlantic flight when they did a flight with just with the press on board, as part of the launch, as the plane was taking off, you know, this 747 they just leased it, there was a bird strike, a bird flew into one of the engines and the engine blew up on takeoff. So you’ve, you know, I mean, can you imagine a worse way to begin an airline, you’ve got an explosion, one of the engines blows up and the press are on board.
But, you know, he persevered. He just keeps finding away. So,
David Ralph [1:06:49]
well, one of the one last question before I send you back in time, like a young Marty McFly on the Sermon on the mic, is, what would you say? Is your key structure? Now? Compared to what you had five years ago? Did you have a superpower then, but you knew you were going to succeed? And could you answer the same question now?
John Tighe [1:07:12]
Did I have a superpower five years ago, um, I don’t think I did. Except for one, I was prepared to put in long hours and I suppose a key thing was being humble enough to know that there was a lot of stuff I didn’t know. And I knew that for any business to succeed, I was going to have to get get to grips with the marketing side of it. So I began studying marketing, about which I knew virtually nothing five years ago. And that’s, that’s made the difference, you know, studying marketing, and, and being open to new ideas and new never ever feeling like I know it all there is to know and, and just working hard, and that, you know, that work ethic that I got from the city, and the long hours that certainly helped as an entrepreneur.
David Ralph [1:08:00]
And what about now if I asked you the same question now, what would you say your superpower was?
Unknown Speaker [1:08:09]
Hmm, that’s, that’s a tough one.
John Tighe [1:08:12]
I’d the ability to fight obviously, right up there. But I tried to keep quiet about that one.
I think my ability
in terms of the the books that I write the stuff that I do with clients, the courses that I’ve created, and the podcast, I think, being able to kind of break things down and systematised them, is a big help in terms of helping people to consume that content and get the most value from it. So being able to look at how something is done, break it down, and turn it into into something step by step. Because that applies to all sorts of things any anytime trying to teach people, whether it’s through a step by step course, or a book, or whether it’s through a conversation on a podcast, that that’s really important in terms of ultimately getting results for your clients. So I think that’s probably a big thing for me, me go listeners,
David Ralph [1:09:17]
you see, even john Ty had to think about what his superpower is, because when you’re doing stuff, you just do it. And if you look at most of the successful people out there, and you ask them a question, why are they successful? Most of the time, they can’t give a firm answer, because it’s all the tiny little things that they do on a daily basis, that build up to that superpower, it’s very difficult to say what your skills are. But it’s very easy to look at other people who aren’t you and go, that is why they’re successful. And I will say to you, listeners, That’s rubbish. Because if you actually managed to sit down with Richard Branson’s, and the Simon cows, and actually asked Him face to face, you will find they’re very much like us having the same issues. But the differences, they’re making different decisions on a daily basis, which gets them to where they are. Would that be about right, john?
John Tighe [1:10:05]
I would say so. Definitely.
David Ralph [1:10:07]
Well, let’s send you back in time serve. And this is the end of the show. And this is the bit that we call the Sermon on the mic, and I’m going to play the theme tune and while it’s playing, you’re going to be transported back in time. And if you could go back into a room and see the young john, what age would you choose? And what advice would you give them? Well, we’re gonna find out because I’m gonna play the tune. And you up this is the Sermon on the mic.
John Tighe [1:10:51]
Well, john, you’re 18 years old, and I’ve got some advice for you, which I think will make a huge difference. The first piece of advice want to give you a everyone has fears, overcome yours, and take control of your life don’t do what society or schools or university or parents expect for you. Do what is right for you. Because those people have your best intentions at heart. But only you can decide what you want to do and what’s right for you.
Unknown Speaker [1:11:23]
John Tighe [1:11:26]
yeah, understand that what is it most important is what is what’s right for you. Take action, work hard, understand that it’s okay not to be perfect. If you work in it, you’ll get better.
And just keep working. And you’ll get better and better.
You were meant to be an entrepreneur. So go down that road, give massive value. Always be thinking about what you can do for your clients and your customers. Be confident in what you do. You provide great stuff, and get feedback from those clients. keep improving that stuff, like I said, never going to be perfect to start with. So just get started. Take massive imperfect action and go from there. Get that feedback, iterate, make adjustments, build relationships, be a networker, you never know it. First of all, it’s great fun to know these people, and bring people into your life and you never know where those relationships and where that networking is going to take you. Build a tribe build a following of people that are passionate about what you do and love to hear from you love to learn what you have to share with them. And ultimately, trust your gut.
David Ralph [1:12:33]
JOHN, how can our
John Tighe [1:12:34]
audience connect with you? Okay, so I think one of the best ways to connect would would be to go to publish position profit.com. That’s my website, where the riches where the podcast is based. And you can listen to me on the podcast there talking to lots of entrepreneurs. And you can subscribe directly to iTunes, Stitcher or SoundCloud from that website. And then if you’re interested in the publishing side, you’ve always wanted to be a published author, you would like a book to position yourself as an expert in your field, whatever that may be, then go to crush it with kindle.com. And you can sign up there for a free video training series. You can also get crush it with kindle.com as a book as a Kindle book or a physical book on Amazon. So go to crush it with kindle.com get the free videos and you can learn their about Kindle publishing and how to get your message out.
David Ralph [1:13:26]
JOHN, thank you so much for spending time with us today, joining up those dots. And please come back again when you have more dots to join up. Because I do believe that but joining those dots and connecting our past is the best way to build our futures. JOHN Ty, thank you so much.
John Tighe [1:13:39]
Thanks, David. It’s been great fun.
David doesn’t want you to become a faded version of the brilliant self you are wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up Dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.
David Ralph [1:14:09]
Thought you got rid of me. Now I’m just going to ask you a favour anyone out there who’s enjoyed the show, and has enjoyed all the shows. Could you go to iTunes and leave a review the more reviews I get the better the show will perform. And Ben it’s a win win. You’ll be getting me every single day for the rest of your life. Don’t know that’s a good thing or a bad thing. But yeah, iTunes, David Ralph, Join Up Dots. And I love you so much or even come down to walk your dog. Thanks very much. Bye bye