John Williams Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing John Williams
John Williams is todays guest joining us on the Steve Jobs inspired Join Up Dots podcast interview.
He is a self confessed Creative Maverick and believes that there is a better way for us to do things and earn a living.
After being in corporate land in the UK for many years, working for such companies as Deloitte, John Williams quit his job with the firm intention to never work again.
He wanted to create a world that in the words of Richard Branson “I don’t think of work as work, and play as play its all living”.
How The Dots Joined Up For John
And John is anything but a man of his word, as since then he has written the bestselling book “Screw Work Let’s Play: How to do what you love & get paid for it” and is now working on his second one.
And whilst he isn’t pounding away at the keyboard he has found the time to build his own 6-figure business around his programmes including the Screw Work Let’s Play 30 Day
Challenge showing 300 people around the world how to find a money-making idea they love and launch it in 30 days, and the Screw Work Academy where he teaches people everything they need to create their own 6-figure business.
So lets waste no more time, and start joining up dots with the one and only, Mr John Williams
During the show we discussed such weighty topics with Tom such as:
How we all have self limiting thoughts when starting anything new that are quite wrong. We need to believe and take risk and start creating!
How only one type of frog across the globe makes the sound “Rebbit, Rebbit” and where you find them!
How he quit his job but then didn’t earn any money for over three months, and how he dealt with the fear of his actions!
How he inspires the world to create in his 30 day challenge, and how you the listener can take part!
How he signed onto a psychotherapy course, even though he didn’t have enough annual leave to take part, therefore forcing himself to quit his job!
How he believes that the safe choice is no longer safe, and there is no job for life anymore!
Products By Mr John Williams
How To Connect With John Williams
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription John Williams Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:26]
Yes, hello there. Good morning to you all out there in internet land. How are we? This is Episode 77 of a Join Up Dots. If you’re listening live, it’s the 14th of July. Hopefully, you’re still having a lovely summer and it hasn’t been washed out like normal bats in UK everywhere else, you probably have some 365 days a year. But that’s the way that we like it. Just before we go and we launch into today’s conversation, I just want to give a couple of shout outs. I want to say first of all, welcome to Korea. I was amazed this morning when I looked at my globe of listeners. And I can now see that Korea have jumped on board. So you’re going to get some career advice, which is a little pun there for you. And also a big shout out to a friend of mine who’s going through a bit of a rough time, but I know he listens to the show literally every day. Tony bird, Tony, if you’re listening to this today, everything’s gonna go all right for you. If you’re gaining anything from the conversations, then if you take action and you focus on the positives, something good will come out. So Tony bird, I salute you. So let’s get on to today’s show and introduce you to a guest, who is a self confessed creative Maverick and believes that there’s a better way for us to do things and earn a living. After being in corporate land in the UK for many years working for such companies as delight. He quit his job with the firm intention to never work again. He wanted to create a world but in the words of Richard Branson, I don’t think of work as work and play as play. It’s all living and is anything but a man of his word as since many Israel the best selling book, screw work, let’s play, how to do what you love and get paid for it. And he’s now working on a second one. And while he isn’t pounding away the keyboard, he’s found the time to build his own six figure business around his programmes, including the screw work, let’s play 30 Day Challenge, where he’s inspired over 300 people around the world to find a money making idea they love and launch it in 30 days. So let’s waste no more time and start Join Up Dots with the one and only Mr. JOHN Williams. How are you today, john?
John Williams [2:32]
I’m very good, David. Thank you for inviting me along. It should be fun.
David Ralph [2:36]
It’s going to be fun. We’re going to be rocking and rolling. We’ve already had a little bit of a kind of rent pre recording. And I always get a good feeling from somebody when when they like a little bit of a spicy talk before we go. Well whereabouts are you because the accent is quite similar to mine. So you’re obviously not in Arizona or Bora Bora or anywhere exotic.
John Williams [3:00]
Now I am English I was born and bred in the Midlands in the West Midlands. So people say there’s a tinge of of Northern north or middle and during me, but I live in London and I’ve lived here for quite a while I’ve just moved to Hoxton. two places got a fantastic view on the 12th floor out on the whole city of London and the sun’s shining through the windows at the moment. It’s it’s very dramatic. So yeah, I’m in the I’m in the kind of creative and startup hub of London right now.
David Ralph [3:26]
Are you a married man? Do you have kids? Or what’s the sort of john Williams lifestyle?
John Williams [3:33]
Now I’m actually free and single at the moment. So I’ve got a lot of freedom to do what I want and to, to get where I want, which is quite nice. And
David Ralph [3:45]
how have you managed that john? I got I got nailed quite early, early doors. And I don’t even know how to spell freedom, let alone have freedom. How can you do it?
John Williams [3:56]
Well, there are advantages and disadvantages to both on that. So you know it’s nice we’re when you was living some of a couple of years and before I moved here and a nice things about that, obviously him as a nice things about being on your own sometimes. So I think it’s a case of find the best of what you’ve got. And yeah, there are you know, before you get married and settle down, have children, you do have the freedom to do things like go and live anywhere in the world. So I’ve experimented a bit with that I’ve gone and worked around my business from Bali for a month and, and work from Italy for six weeks and work from Australia for six weeks. And that’s that gets more difficult not impossible, but more difficult to do and you’ve got children and that kind of responsibility.
David Ralph [4:37]
I love that kind of vibe. It’s the kind of Tim Ferriss four hour workweek is that you can go where you want set your laptop, I told a storey a couple of times, but it still blows my mind. But I was intend to riff. And I was on a cliff. And it’s beautiful see all around beautiful blue sky. And as I was sitting there in this cafe waiting for my son to come up out of the water because he was having don’t even listen, I looked around and it said free Wi Fi and you want a cliff in a little little shack really is free Wi Fi How does that work? Or with me as I called it out there, but they don’t. And I lifted up my laptop and I was unlocked on and I thought to myself, this has got to be the future. Why are we sitting under fluorescent lights and and you know, all those kinds of things that you get in an office, when you can sit on a cliff with you know, the blue waters all the way around you and do just as much work. And I did I did a hell of a lot of work because it was no one talking to me. And I was just inspired by the view.
John Williams [5:36]
Yeah, and I’ve done that I recently I went to Morocco for for just a week actually recently, and could sit there by this by the sea drinking Moroccan coffee and, and working on something on the course I had coming up. And it’s quite nice, big, big sitting in an office. I couldn’t. I mean, that’s the thing. You know, as you said, I used to work in an office the stuff conventional job. And I could not bear to go back to office to the same office from nine to five, it feels like a prison. And I don’t mean this in a way that’s, you know, like, I don’t appreciate what I’ve got I do and I know how frustrating it is when you want to be out of it. If you if this is you, it’s listening. And so I do have sympathy for you. But it and it is a wonderful thing I want to reinforce when you’ve got complete freedom to go and work in a cafe. You know, get sleep during the day, work in the evening, you need to any way around you want and go and work from anywhere in the world. I recommend it.
David Ralph [6:31]
Well, I recommend it to and if all the listeners out there and and as I often say, you know, if you’re in a job and you love your job and you love your boss and the people that have a great vein Good for you, you go in there and you do it better than you possibly could do until you’re over delivering to the customers and to your manager and everything. But if you’re not, now we’ve got this square screen that’s called the internet in front of us, we have got opportunities like you cannot believe you’ve done kind of, as john was saying, you’ve got to see the other side. And once you see the other side, and I’ve now seen the other side, I could never go back even if somebody paid me 12 Square Diem, well, actually, if I get 12 million pound, I might go and do a bit of work. But I don’t think I would, I would say keep your 12 million pound. I like the fact that I can mow the lawn on a Tuesday morning when everybody else is at work, fitting all my sort of my recording restrictions around around my loan, but that that’s the way forward. Do you
John Williams [7:30]
think it is loan based entrepreneurship?
David Ralph [7:33]
Yeah, absolutely. So let’s get one to your work because I’m interested in really, I suppose all the conversations are the leap of faith. So you were at Deloitte, which for people that don’t know is like a big auditing company, and even talking to you now, I can’t imagine why you would have been an auditor.
John Williams [7:54]
I wasn’t an order to size it to be specific. Deloitte is famous for being an accountancy family always has a consultancy arm, and my career would actually be in software was software for the creative industry. So I worked at companies that made special effects software for Disney and people like that. And I worked at Disney for five weeks in Los Angeles. And I’d also some people might have heard of the company I work for it’s called avid technology because they were big in the online editing world. And before that, I worked for a company that made control systems for TV studios. So we went to the BBC and instal things to control the whole of the TV studio. And then I ended up doing video on the internet. So I’ve had some really exciting jobs, you know, quite good fun. And then I ended up then I got this opportunity given to me to go to Deloitte and lead a team of five people to do stuff for media companies, for broadcasters, that was very pioneering. And I wasn’t quite prepared for the culture shock of moving from a.com startup that’s very friendly, and very creative to big consultancy that makes billions every year around the globe, and is much more conventional. And for some people that be their dream job to be deployed. But for me, it was a terrible fit. I mean, I you know, there were some exciting things about it. But I knew I had to get out after a year. So I, I quit. And that’s when I decided I never want to have a job for the rest of my life. And I’ve I’ve stuck to it tonight, and tend not to
David Ralph [9:24]
so what a fit john, what what was it that didn’t fit you?
John Williams [9:29]
And I think it’s you know, it’s quite conventional. I’m interesting to creative environment of people doing innovative things, and they’re doing, you know, it doesn’t matter what you wear, what you look like, what matters is what comes out of your brain and loses a bit more why you have to turn up at the right time and say the right things. And you have to look like you care about a merger between two giants, insurance companies. And whatever I did, I mean, I did, I mostly stayed in the media kind of areas in the media and technology section. But it was still very dull for for I’ve been used to. And that was part of it. I can’t do something I’m not interested in for an extended period of time. It’s, it’s not it’s not a good way to spend your life I think, which is kind of a theme of my book.
David Ralph [10:15]
Well, I think it is a theme for everyone. I’m gonna play something now which I’ve never played on any of the shows. And it’s just something that I I heard the other day. And I thought, wow, this is inspiring. I don’t know if you’ve heard this, john, it was a speech that Jim Carrey did the other day for a university in America for the graduates. And if you can get it on the internet on YouTube, but it’s about 25 minutes long. And as you would expect from Jim Carrey, a lot of it is played for laughs and he does the speech very well. But there’s this this 26 second bit in the middle, which is an absolute powerhouse, bitch. Have you heard this this speech that he did? JOHN,
John Williams [10:50]
I think I might have seen this recently. But it’d be good to hear it again. Well, I’m gonna play this now.
David Ralph [10:54]
And this is Jim Carrey. And I think this is really saying the words of john Williams,
Unknown Speaker [11:01]
my father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [11:28]
That is amazing, isn’t it? Yeah,
John Williams [11:31]
I love that. And I think we’ve reached a very important point in history, which is, which, which makes what Jim’s talking about even more critical. And that’s that the safe choice. And this is actually a phrase of Seth Godin, the marketing guru of the business Guru is that the safe choice is no longer safe. So the idea that going into a career and sticking at it and hoping that they don’t find you or make you redundant, is not a safe option, because things are so too much for us in the economy. And there really are some very big changes coming to do globalisation, you know, China and India are only really just getting started to have an impact on on the way, a lot of people who do, you know, very skillful work that that impact only starting to come. So we’re seeing very base of the simpler work being outsourced to other countries. But we’re going to start seeing more and more really skilled work disappear into other places, where you know, if someone very smart and very well educated in India, or China can do something, even if it’s law or medical staff or whatever it might be, then someone’s going to outsource it to them, because it will save them some money. So we were in a very big state of change. And this is why I’m I firmly believe that the single most important skill you can have right now is to know how to make an idea happen. So how to make a money making idea happen, so you unplug yourself from the brainwashing we’ve had, and it is a brainwashing be passive worker bots, as I call them, where we’re supposed to do what our boss says, and keep our head down and fit in with the company culture, and know how to make something happen that you really care about, and make it actually make some money as well. And follow through on it because that’s a skill that’s not taught at school, interestingly enough, at night isn’t too inflammatory?
David Ralph [13:22]
No, it’s absolutely I’ve had quite a few people on the show, Episode 18. If you listen to Episode 18, it was a gentleman called Kenny Felder, and he is a teacher of maps in a Virginia college or university in America. And he was saying that he finds it amazing that universities and colleges have become like a process centre, where you basically take people in one in, you push them out the other end, yes, they’ve got a certificate, yes, I’ve got a graduation. But a lot of the life skills that you need, just just aren’t there. My son’s 12. And he, he’s going through senior school, and it’s his first year and seniors go and he goes up to work to work, it would be nice if he went to work. He’s a lazy little, what’s it, he’s listening. But he goes every morning, and when he’s 13, he’s got to choose his options. He’s got to choose the lessons for his future. And I say to him a lot, you know, damn, go to school, work as hard as you possibly can get your education. But I would be wrong to say to you that it’s going to be your path. Now. You know, I think that as you were saying, if we can inspire but listeners, and if we can inspire our children to be more creative, and to find a way of making their own money, then that is safe. That is security. And that’s really what I think we need to we need to present to everybody now, you can do it on such a shoestring. You might have to work and work and work and work for months and months and months and months on nothing at all. But hey, you can do that. If you’re in a job that you don’t like, instead of coming home and laying on the sofa watching, you know, the World Cup or don’t watch World Cup at the moment. We don’t talk about that. JOHN, do we ask England? No, I don’t know what you’re talking about. No, it’s totally blank. totally blank from my mind. But um, you know, do a couple of hours in the evening or get up half hour early. And it’s these incremental gains, you suddenly think to yourself, Blimey, I am actually building a business. And once you get a business that you can control, no manager can take it away from you, you know, it is yours to screw up basically.
John Williams [15:29]
And and what you said about the internet changing everything we kind of ever goes, Yeah, I know that. Yeah, the internet’s changed everything everywhere. And it’s really, you know, there’s all sorts of things you can do now, but I don’t think people really know. Because until you start doing something entrepreneurial, you don’t realise, oh, wow, I can actually, you know, you’ve got your own radio show, David, effectively, you didn’t have to ask anyone’s permission for that you just went and did it. And, you know, created this great thing. It’s got massive momentum. So no one had no one could take against you and go, we got enough guys called David doing shows or you know, we don’t like you know, where you come from, or anything like that, no one can turn you down. And people haven’t quite realise just what is available that you can, you can start a live talk show, you can do a live broadcast from your mobile phone, I just saw yesterday that Google Glass is going to ship with an app, you can instal from live stream where you can do a live video broadcast from your Google Glass. There are you know, you can publish your own book in an afternoon on Kindle and get better royalties. And you get from a publisher, you these there are so many ways of making money and go to Etsy and selling handmade goods. And set up a shop where there are already people looking for what you’re selling. You can go to meetup, if you want to do a live event, and lyst something where you can start getting people straight away, particularly in a city like big city like London, or or somewhere else in the world. And listening say I want to get people together who are interested in adventure sports, or entrepreneurship, or creative writing, and even a whole bunch of people turning up before you know it, turn it into regular event, start charging them some sum of money, and you got a little bit of income already. And then you can take that audience and say, Hey, would you like to come and do a weekend workshop with me, I’m bringing in some experts who know about this topic, or I’m taking us out to do a rally drive or something, whatever your topic is, and charge them some more money. And these things are all available right now. And everyone sitting at home, you know, we’ve been given in the internet, the most powerful toolbox in history as sort of a box of toys really a toy box, I think that as and we’re sitting around, lolling around, I would say, just retreating other people stuff, and sharing jokes on Facebook. Which is fine, because I like sharing jokes on Facebook as well. But if you’re not using it to do something amazing right now, then what an incredible way. So like someone handed you an entire robot, automated factory, and you can make anything, can you sit in there and sort of, you know, copying other people’s stuff.
David Ralph [17:55]
I get so excited john, when I, when I stand, until I started this show, I’d never want Skype. And I don’t understand the internet. I don’t understand what it’s doing behind the scenes. But it still makes it blows my mind. But I can just click a button and bang, I’m talking to somebody across the world I’ve never spoken to. And it’s not costing me anything. And I’ve got two screens in front of me one that’s got your picture and one’s got the web and he’s showing me things that I might ask you during the sort of the interview and stuff. But that is just like, you know, that’s just a portal isn’t it to you know, a
John Williams [18:33]
future. It’s and it takes you back to a location independence thing, because I was when I was in Bali for a month, we had a house, my girlfriend at the time had a house in the middle of a field. rice field in a bird was incredibly loud frogs outside which will wake us up every morning, and geckos and all sorts of incredibly you won’t believe how noisy nature is until you immerse yourself in the middle of it, I hadn’t realised being a city dweller. But we were sit there and if we had good Wi Fi straight into the house, even though in the middle of a rice field. And once you’ve got Wi Fi you’ve got everything you need. If you set your business up the right way, obviously, if you’re doing a local if you’re running a cafe, that’s more tricky. But as long as I’ve got Skype, I could do video calls. And I did a couple of video interviews with with a couple of entrepreneurs in London. While I was in Bali, I even run a Telly class with 30 people on it. And you can do all these things sitting outside in the hot weather. With the frogs croaking in the background and all this stuff is possible. It’s quite Yeah, it is amazing.
David Ralph [19:35]
I heard a fact the other day about frogs. And I wasn’t expecting you to start talking about frogs. But this is this is fact but I thought this is this is amazing.
John Williams [19:44]
If only I could get this frog related fact into this show. I just don’t lose the window.
David Ralph [19:48]
And you know, unless I interview Kermit, it’s not gonna happen. That would be good on the interview. And
Unknown Speaker [19:54]
All right, well,
David Ralph [19:55]
you Yeah, that’d be great. When I’m gonna try and get coming on the show. Let’s see what we can do. But I’m, I am I heard from my son the other day that if you say to anyone, what noise does a frog make? It they go rabbit, rabbit. And apparently the only frogs on earth actually make that noise are the ones in Hollywood in California. And so when in order films, when they needed a frog noise, they would record these folks go down rabbit, rabbit. Yeah. And that’s it. But now every single frog in the world is going well. Actually, we don’t talk that way. That that’s that’s only that’s
Unknown Speaker [20:32]
only on the movies.
David Ralph [20:35]
That was supposed to become a job. Was it good? That was good. Actually
John Williams [20:37]
others pretty good. Yes, a week or geckos, geckos, because that’s like the noise they make. They’re quite noisy. These little lizards call up the wall in Bali, but they think it sounds like taco. So they call them taco. Yeah, over there.
David Ralph [20:48]
Yeah, I could talk about frogs all day. But I’m not going to because there’s so much to talk about. So let’s go back to your you know, your, your methodology of Richard Branson, I don’t think of work as work players, players all living because that’s really you know, what you’re about when you was in Deloitte, and we call this the Big Dot, you obviously have been in environments that were creative. And then you’ve suddenly got into this corporate environment that you found oppressive. And so you realise, actually, this is my moment. This is the moment that I’ve got to make this leap of faith. how scared were you at that moment, when you walked out on this probably high paying job, there was a certain amount of security, and you were going to go into a world where you wanted to play every day.
John Williams [21:37]
But I was a high paying job. And
it was very scary. But I thought I just have to get out of here. Because
I’m very aware that we don’t know how long we’ve got to live my father diamonds 34 in a car accident. And I think that’s coloured my whole life. So it’s made me think, over time that I don’t know when I could go. And I’m always been surprised where I was shocked by people who just go, you when you mentioned death, they’ll talk about dying in their sleep at 80. And they go well, that’s a nice idea. But I’m here that they’re so convinced of it. Are you begging his little dreamy, nice look in their face about this is how they’re going to die? And I think Well, I hope so. But but it but it might not be might be next year? And so with that knowledge that it could be any time does it make sense to spend, I’d spent a year in Deloitte, I learned some interesting things. But does it make sense to spend another year doing something I really don’t enjoy him doesn’t fit, when I have so much passion for other stuff. And what I did was I decided I had to quit. And to force my hand, it isn’t rather bizarre, but did terrify me, which is I signed on to a psychotherapy training course, a one year course here to do the beginning of a psychotherapy training. And it takes 35 days, across the course of the year. And I didn’t have enough lead to do that. So I signed on to a course I actually couldn’t do in my job. And then once once they accepted me, I went to the company and said, Look, I want to go. And what I’d like you to do is give me my notice period, which is three months and let me go and that would be my I’d be very happy if you could do that. And there are certain reasons why I thought that was quite a good, quite reasonable thing to ask. Because of the way things have been going in the company, and some people been let go over time anyway. So I thought, you know, that’s that that would help me get on get on the way. And, and they fortunately, they agreed to let me go. And I went and did the course I started psychotherapy training. And then what I did, and I described this in my book, what I did was I I my plan was to go and do? Well, actually, I’ll tell you, the big moment was when they called me into meeting, they said this is what we decided by your leaving, this is what you’re going to get as you leave, get some money. And I went okay, and they say you go and think about it, and I walked out of that room, I thought, wow, I’m actually going to do this, you know, that was a really exciting moment. It was a little bit scary as well, but exciting. And so I was on the course. But what I also do is I thought okay, so what I’m going to do is I’m going to go and do what I do at Deloitte, which is consult on technical strategy for the BBC, and broadcasters like that, and do it as an individual. And if I can charge twice as much as my as I make per day in my job, then I can take half my time off, do psychotherapy, training and develop whatever it is I’m going to do next is I had no idea that point. And in actual fact, I ended up very quickly after maybe I made it well what happened was I called everyone I knew. And I decided very specifically, and this is an important piece of advice for people who want to make this transition. I didn’t call anybody and everybody, I decided I wanted a project at the BBC, for multiple reasons. One, the very prestigious, so it looked great on my, on my CV to, they were doing some very innovative work around TV technology at the time had about managing video content. And three, I had some contacts in there already. So I thought, I’m just gonna phone, everybody and anybody in the BBC or around the BBC, until I get a project in there. I know I can get one and make him pay me independently. And I called people I saw people I knew from the BBC, people who are selling into the BBC, people who are consulting to the BBC. And I even cold call people I saw listed in broadcast magazine, which is the tray paper, who said they were talking about projects that they were doing in the BBC. And after three months, absolutely nothing had happened whatsoever. And I had still had no money coming in. And then finally, I got a call one morning from somebody you said, I was asleep of a time actually. And I woke up a bit drowsy, and someone said, Hi, this is so and so from BBC broadcast, we wanted if you’d like to come in for an interview. So I went in for an interview. And they hired me and I started on Monday at a pretty good rate, I think was 600 pounds a day or something. And did that for a couple of months. So that was my first project under my belt was quite an interesting one. It was a multi million pound project that was involved in and I
David Ralph [26:28]
just take you back to those three months when you weren’t getting any money in. Sure. What was what was going through your mind? Did you ever have a moment of going, Oh, I’m just gonna phone Deloitte and say I’ve had a mental breakdown. And it’s a need to come back. But did you have any? You know, back?
John Williams [26:46]
No, I mean, I got scared. But no, no. And that’s, I don’t think that’s ever really occurred to me. I do have a not a not a particularly confident person in a lot of ways. But when I know something’s right, I tend to stick to it. And I’ve and I’ve held out before. Before this, I’ve been through the mill because I’d I’d wanted to work three days a week as a freelancer and, and had a I was really running out of money. I spent six months trying to trying to go freelance was before I learned everything I know now, but how to market myself. And, and I’ve learned it in the process of doing this. And after six months, I was running out of money. Before I met went to Deloitte and somebody offered me a full time job at an internet consultancy. That was a really exciting job. And I just turned them down point point blank and said no, I’ll only take three days a week as a freelancer. And eventually he, he just said no way to that. And eventually he caved and hired me three days a week, for a year and I did a really exciting job. I did actually go full time for a year after that. But holding out somehow I just knew it was right to hold out to that point. And to have some time ago. And the same thing with the Lloyd I just knew it’s right to hold out something.
David Ralph [27:58]
So you really have faith and you just trusted that something in the universe was going to come good boy, you
John Williams [28:06]
know, I think I was terrified. But I thought if I if I keep phoning people. And because I’m not an optimist, particularly I’m bit of a pessimist. I wish I was an optimist. But But I’m not. And and I just thought if I could keep running enough people, I knew there were projects going on. But my central logic was sound which is that deployed, a very expensive to her so my daily rate at the light was on the card anyway, 3000 pounds a day and this is 10 years ago. So technically, you should be paying me 3000 pounds a day to have me on a project through deployed. Now, most people because this technology was very early was clearly going to explode and become massive. It was about how to manage massive libraries of millions of hours of video, it was going to become huge, but it was so early, but no one wanted to pay Deloitte, a million pounds for basic projects. But they even if they paid me half the Deloitte rate, they would be getting a bargain. And I will be getting a lot compared to my salary. So that’s what I ended up doing in the end. So I the fundamental, that fundamental assumption proved to be true that people did want to do this work. They didn’t want to pay the lights, rates, and they were happy to pay for me. And that’s how it worked. And then the second project I got after the BBC, they said that someone called me up and said, Hey, we heard your broadcast consultant in this area. We’ve got we’re working our 2 billion pound project. We have no broadcast expertise whatsoever. And we need you to start tomorrow. What is you’re right. And by the way, if you’re ever negotiating good writing.
Yeah, that’s how not to do it.
David Ralph [29:42]
Is it? No, I would have gone right. Okay. There’s an extra note on our end. And another note
John Williams [29:48]
for them, though, it’s the wrong thing to say because of course, I doubled my right. I mean, yeah.
David Ralph [29:52]
So I said Yes, right away, and I bet you think I should have travelled it.
John Williams [29:57]
I know, they did go, I actually said and one of the great strengths of one of the great skills of making really good money is the ability to say your rate with a straight face. Fortunate I was on the phone with this person. But honestly, if you ever if you have problems, saying it doesn’t matter if it’s 1100 pounds a day, 3000 pounds a day or 300 pounds day, the same anxieties come out for everyone. So you need to stand in front of a mirror and practice saying I cost 300 pounds a day, or 50 pounds an hour, or 1100 pounds. Now whatever the figure is, it doesn’t matter whatever shocking to you. You need to practice saying that until you can do it and feel like that’s normal. So when this guy said, How much is your rate? And I thought it’s got to be at least 1000. But I can’t say sounds good. That sounds like a round number. So I’ll say 1100. And he says, Does that include the 80? I mean, no the 80s on top of that, he went, Okay, and how eggs kind of swallowed I think briefly. And and then I started a few days later on this project and ended up making something like 100,000 pounds out of out of that project and related projects that followed on from it and never work around around that area. And then eventually, it was time to move on and do what I really wanted to do. So that’s a whole different storey again,
David Ralph [31:19]
Episode 13. No, I went well. What have you as a weekly guest, but it’s a key point what you’re making there. But we all of us, we undervalue our own talents. And we especially when you’re going into the entrepreneurial world, and you are reaching out to people and people are buying your services, there’s a kind of limiting belief that we all have that, actually, no one’s going to buy this, but they do because they need it. And I’ve based my whole life. As a trainer, I used to be up in the City of London doing training courses. And quite often as I used to say to people, I was one page ahead of them. But we’ve Yeah, we’ve competence, so I could stand up very. And I could talk with all the competence in the world. And that gave me 90% of my authority. And the other 10% was was the knowledge that I clued up on the night before before I’ve actually done the rest. You can Google
John Williams [32:13]
Yeah, I had a friend who, who got a job in in in the special effects industry, and was supposed to be training people in a very complicated business special effects software. And she would go out for the first few meetings, and she didn’t know the software very well. And they would say things like, Oh, I’m trying to you know, I’m working on this feature film, and I’m trying to grade the whole thing to make it this colour. And I’m having a problem with the luminance. Do you know why that is? And she go, good question. I’m just going to go and get get a drink. And I’ll come back and I’ll answer that. And she went outside, went on to a forum for her own product, posted the question when he went and got a drink came back usually got the answer in time. And we’re going to go Yes, I think what you’ll find is you can’t reduce the luminous unless you up your key first or something like that. Which is terrifying way to live. But it only lasted for a while. And now she’s actually still in the same job. She’s She’s now of course a world expert in this topic. So it blogging is part of the game. You want to you don’t be blogging if you’re, you know, pilot or or neurosurgeon but for consultancy and many of the other things that we do. It’s entirely valid, because you can usually go and learn it as long as you’re willing to put in the work to learn the stuff to fill in the gaps.
David Ralph [33:27]
That would be terrible if you had an airline pilot that blind when that?
John Williams [33:30]
Yeah, just go. All right, storm. Let me just google how to fly through a storm.
David Ralph [33:36]
Yellow, this is john, where we’re gonna be filling at 40,000 feet. This is the first time I’ve ever done this. But I think that would be fun, though, when that if you were in an airline pilot,
John Williams [33:48]
I’ll be fun to say over the tunnel is for sure.
David Ralph [33:51]
Yeah. Right. Okay, what I’m gonna do now, john, I want to bring on Steve Jobs, because it is really the sort of the moment of the show that links everything together. And this a speech that he did back in 2005. And he’s got great resonance to most people, I’m going to play it and then I’m going to ask your feelings on it. And whether you remember when you first heard it, and whether it has played a part in your life. So this is Steve Jobs.
Steve Jobs [34:15]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [34:51]
What do you reckon, Mr. Williams?
John Williams [34:53]
Well, I’m, you know, that speech was a big inspiration. When I was writing my book in 2009. It it captured the whole pretty much everything he said in his speech was, was at the heart of what I was writing about. And he writes very, he speaks very eloquently about death at that time. And and I quoted that as well, which is I think is a big part of, as I’ve said, about remembering you’re going to die I think he’s phrases. Memory I’m going to die is the best tool I know for keeping me on track are some words to that effect. So yeah, and and what I’m teaching in my courses now, you know, when I made this second shift into helping people do what they love and get paid for it, the big programmes are run, I’m running one of the moment 300 people on it around the world, we do this twice a year. It’s called the the 30 Day Challenge. And one of the key principles is to add the beginning. Don’t wait to find your passion, because that’s one mistakes. People think that they shouldn’t do anything to find their passion. You have to you find your passion by playing it out what you do in the early stages, you follow the energy, so what the stuff that excites you and energises you right now, if you if you follow that path, which evolves as you as time goes on, because once you’ve got into one topic, then you get into another, then that will take you somewhere useful and interesting. And the I suppose what connects the dots actually as you as the development of you and and the growth of you from who you were at the beginning to who you’re going to become. And you can’t know who that is until you start doing this process until you start playing it out. And so that’s what we’re saying, we say, you know that when you’re trying to find the thing that’s going to make you a millionaire, or make you incredibly happy, and on whatever else you start with square one is what energises me, what excites me right now. And then maybe a whole bunch of things that excite you, and you need to combine them all or you take one of them in particular, and you take that one forward. But you just start with anything if necessary. And then what excites you. And I think that’s the part when I think of the if you’ve seen the graphic by Dimitri Martin, which is what people thinks, how people think success works, which is a straight line from A to B. And then there’s how success really works. Yeah, and in between the A and B was a massive, great squiggle, it looks like a tumble cable. It’s completely insane. And that’s what really happens. So you start out and you just follow your nose. And at each step, you work out where to go next. And then you end up somewhere really exciting. And I’d people for some reason doesn’t don’t think it works like that.
David Ralph [37:28]
Well, but this is the problem, isn’t it? I’m going to be on a show next week called Zen people, I believe it’s called, is a champion Los Angeles. And we’re actually going to be discussing the fact that we benchmark ourselves against success, and it stops us doing anything. And really, it’s those incremental gains, it’s those leaps of faith is all those things that aren’t sexy, so we don’t hear them in this in the show highlights that actually get you to the level of success. And as you say, yeah, we all want to have that straight line. initio, I, you know, I’ve done 100 shows now. And the first may be 30 was adrenaline. I didn’t know what I was doing. And I was just kind of pressing record hoping it was doing it trying to think of things to say, Ben, I think the next 30 I think I started to hopefully not dip. But I became a little bit comfortable. But now I actually feel myself really excited. I hopefully it comes out in the mind. You know, when I think to myself, I’m speaking to john Williams today, and I’ve got some guests lined up. But amazing. And when I started at the beginning, I couldn’t even comprehend how I would get guests like this on the show. And when people are coming to me now and I’m thinking this is even better. And some of these people I’ve never heard of, and then I do a bit sort of stalking and sort of reading their backgrounds. And I think, wow, this is a conversation. And it just moves you on. It moves you and moves you on. And I am so excited about seeing where this thing can go. Because I just can’t get enough of it is like I on this last night I went out and I had too many beers. I met a friend but I haven’t met for a long time we had too many beers. And maybe half hour before we started recording, I was thinking to myself, this is a bad idea I shouldn’t have done much last night, I’m going to come over a bit low key. But soon as you press record and the conversations and the powerhouse information that you’re giving our listeners, you can’t help infuse. Can you feel like you’re running around your garden shouting, we have got a future, you just need to get out there and take action.
John Williams [39:31]
Yeah, yeah. And I found myself running out of steam because I’d been running this course with 300 people on it. And it’s the 30 Day Challenge started on the 26 days ago. So it’s got four days left to run. And, and and, and yet every time I wake up and I see what they’re doing and what’s happening and the process they’re going through, it’s so entertaining, it’s so exciting. And to see what they’re creating. So the idea of the 30 day challenges, people come up an idea and make it happen in 30 days. So I know what you mean about you might wake up a bit tired and then you start doing the thing that is your work and and it re energises you like a sunny here in New I think a brilliant to this. But
David Ralph [40:13]
thank you very much. I really appreciate that. Because this is my thoughts. This is where we were saying just before we were recording, when you’re looking for your passion, and it’s one of those things that you read in the self help books, find your passion in life, and you almost want to punch someone in the face because I never tell you what your passion is. And they go when you find it, you will know and it’s very Zen. And if you think well, how am I going to find it because I’m going to work nine, five days a week to a nine to five, when I get home, I’m so tired from doing this job for five days I don’t really like doing but he’s paying the bills. The last thing I want to do is find my passion. Now the humble thing about it is when you do find your passion, you understand exactly what all these people are saying because it’s a thing that you and the tagline to our show is connecting our past by building our future. And one of the themes john that has come out more and more and more is if you go back to the childhood, john Williams, the things that you love to doing, you know, up at you with somebody that liked getting friends together and making clubs and and creating things and writing. And I bet all those things. Yeah, when you go to work and forget all about it. Because you just get a job and you move into a career. But if you’d be honest, it’s not really a passion, but it just pays well. But every single guest has almost said yeah, when I found my thing, the thing that really has taken me on the thing that is my unique part of it is the things that I used to do when I was little and naturally was good at them. So didn’t think that they were worthy of having a career based around it.
John Williams [41:50]
Yeah, yeah. And I’ve recently been interviewing some entrepreneurs who are absolutely fascinating. Some of him have done my courses. And some of them some of their careers are so obscure Lizzie Ostrom, who runs perfume events and sent events in London, and she has themed nights where you come along with Scratch and sniff cards or you have perfumes on a certain theme, and smell them and talk about them. Someone gives a talk about drinks, so social events. And then she also does those for corporates, and the public events get a lot of PR, and that helps support the corporate people coming to her and paying really good money for similarly themed events. And I also had a guy called Chris Wylde who are coaching me a long time ago. And he runs a blog called retro north.com, which is which has these amazing images that bring history to life. I mean, if you think history boring, go look at retina calm, because he shows you the images amazing. Oh, wait, this isn’t some black and white thing. But I can’t relate to this is like all these people were really real. And he’s done something very unique, very subtle, which is a piece of genius. And it came out of this is a really interesting thing. It came out of the fact that he said he when he when he kept going back to that classic careers coaching question, which I often ask people, which is you know, what, what? What would you do if you could do anything? If the all practicalities aside, he said I will go back in time, he always wanted to be able to travel through time. And you can’t get more practical than that, you know, breaking the laws of physics. So he discarded that again and again and again. And eventually said, Well, you know, no, this really is what I want to do. This is the thing i’d most like. So what can I do that gets me as close as possible to that. And what he came up with was the retro note, which now gets 50,000 hits a day. He’s got a book deal with National Geographic coming out in September. He’s, he’s been on radio, and he’s been recommended by all the big papers in the UK is being interviewed all over the world. He’s got all sorts of famous people involved in his startup and, and it’s all come out of the fact that he didn’t give up on this idea that the thing you really want to do is travel in time. So if you’ve got an impossible thing like that, the question you ask yourself is, I like the author, Barbara. Sure. And she has a question, which is, what’s the part that you love most about this dream? And so when he thought about the part that he loved most, I don’t haven’t heard him ask this question specifically. But it’ll be something around experience in the past as if it’s right here right now. And that’s what he brought out his blog. And that’s what resonated with so many people around the world. So that’s the question for everyone. If you think your dream is impossible, and often that isn’t as impossible as you think. But if it really is something like Chris’s, then you can ask, what’s the part that excites me most? And how can I get just that part that excites me? So if you want to be a billionaire, like Richard Branson, you go, Okay, that’s gonna take a lifetime, if if you can do it at all. But if you asked what relax excites me is living on an island, in the middle of the the Virgin Islands, wherever it is, then you that is actually possible, you can go and do that without being a billionaire. If it’s to create something really innovative in business that people absolutely love, you can do that you can start today. So you got to find out the part, what excites you, and then start building on that. And the point of my programmes is to, is to really bring people down to what can you I mean, sounds crazy, but what can you do in 30 days. So my model is, if you want to find your passion, if you want to make a living doing what you love, what you do is you find the nub of what you want to do, and say, What can I create in 30 days and released to the world and share with everyone and then look at it. And then I when I iterate, which is a word from the startup world. So what that means is, if you say, okay, the heart of this,
for instance, for Chris the blog was, the first thing he did was he created a blog, a simple blog, WordPress, I put some of these images up, but each shown friends and his friends went, Wow, these are really interesting. And so he just put those up and put it out into the world. Then he sat back and thought, Okay, what do I do now? Okay, the site needs to be better, or I need more of this kind of image, or I need some video, or whatever it might be. And he goes and does it again, and releases it and sees what people make of it. So this process of playing in public, as I refer to it, is absolutely essential. What we tend to do is we sit around reading and thinking amusing and drawing bits and bits of paper. We don’t create anything, we don’t put anything out into the world, and we don’t get any feedback. So you’ve got to go through. Something I teach is the play cycle where you release something, you see you reflect on what happens, what people’s reactions are, and how you found it, whether you enjoyed it or not. And then adapt accordingly. And go again. So project by project, you’re getting closer and closer to work you love doing. And my example would be, you know, get out deployed, go start doing some consultancy at a really high rate. So I got time, trained as a psychotherapist, then the second year while I was still training as a psychotherapist, I trained as a coach, then I thought, well, I don’t want to be a coach and the way they described, but what the hell, I’ll go do it anyway and see some clients. I saw some clients or people like Chris wild, really, I said, I only coach creative people, people want to have creative, unconventional careers. And out of that process of doing it, I realised I don’t want to be sitting in my lounge, or people sitting opposite me as I did at the beginning. coaching them one to one, I want to be facilitating people, creating businesses creating amazing things. And I’ve ended up with this point where, you know, since then, a book has been translated in 22 languages and courses that I have 300 and total, I think over 1100 people have done just the 30 Day Challenge alone. And I do some other courses as well. I ran a live event once a month in London that got that was sellout ended up in the Daily Mail, national paper over here. So then all sorts of remarkable things. And it really is, this is why you’re really on summit with the Join Up Dots one of the dots idea, I just did what I felt like doing next. But but but but with a kind of commercial mouse. So I thought, okay, I’m doing what I love doing, but how can I make this do what I love doing in a way that people like it too. And I interviewed Derek cyphers, who create a cd baby.com and sold over $22 million. And he just started coding it for fun. And he says the test is there’s got to be excitement on both sides. And this is a really nice description. So yes, you got to be excited about it. Otherwise, you’ll lose motivation. You’ll give up when it gets tough, and other people are gonna get excited. So if you keep putting your music out, and people just go, Okay, that’s nice. You’ve got to keep you gotta you gotta change it. You’ve got to play with it. You got to get better, until people are going oh, wow, this is amazing. Can I show this to my friend? I think that’s the same thing.
David Ralph [48:54]
Yeah, can I just stop you there? Because I want to jump in. I went out for a drink all the time. I don’t drink I drink rarely. And that’s why when I do the brain to cope with it. But the British model, isn’t it it is a British model. Yeah, we kind of we binge I don’t know why we don’t drink, drink, drink drink when we go bit stupid. But um, I went out for a beer with some people that I used to work with. And they are listening to the show how is employed if you out there, and Danny Montgomery and Tony bird and all these kind of people, and all they want to do that night was talking about my show? And they were saying oh yeah, I can’t get enough of it, you know. And I was so energised, because I you know, basically, we all like talking about ourselves, and why we’re really honoured for it. And that’s all I wanted to talk about. And I remember sitting there thinking, My God, if these people who are probably should be the most critical, because there are people that have seen me where I used to be. And in many forms, you have to play a part until it finds its natural place, they could have gone. Remember what you were like, Yeah, I know you’re doing now. But that’s not the real you. They weren’t at all they were totally onto it. And now I’m getting emails and stuff. And you know, and listeners from Korea all coming to me. I’m so inspired by the world. I couldn’t conceive of going back and doing a training course for 20 people in a boardroom somewhere. I just think my voice is blasting out across the world. And it’s astonishing, it totally astonishing. And when you get the powerful emails, and I’ve had three or four recently, where people have said, You have changed my life, and I’ve never met these people, and I kind of think, wow, you know, with power comes great responsibility. And this, you know, spider man said that, and I now know what he means, you know, it is it’s a global thing. And if you’ve got the power and the inspiration and the passion, and you love what you’re doing, and all those kind of things, people generally will resonate to it one day.
John Williams [50:55]
Yeah, absolutely. And, you know, it is an animal thing when you when you push yourself to go do some it’s a bit scary as you have done and and as I’ve done and lots of my clients do. It is incredibly exciting. When I started scanners night, which is I no longer run, but it was an event for people who were scanners, a scan of being somebody, lots of ideas, lots of interest, good at starting things not so good at finishing them. And I have interesting speakers, bestselling authors, all sorts of stuff, we do exercises in the in the in the meetings. This is a live event around for six years in London. And it started as six people in a bar. And one of them was my friend, one was a client and one of them was a bit odd. And from there, it grew into this thing. At one point we were at people, as I said, they got national press coverage and all sorts of things. And, and it seems such a simple thing to me. People would email me and say, Hey, when you’re gonna run scanners night in Manchester, or in Devon, or in Los Angeles, or in Montreal, and I thought, Well, you’ve never, it’s interesting, because, you know, it’s wonderful. It’s flattering. And I was tempted to do it. We did actually set up scanners not in Italy and Milan at one point. But I thought well, why don’t you start it? Why don’t you start or something else. So it’s called something else. And it’s something different but but true, too close to your heart. And, and it’s what Seth Godin says, which is there are very few people who are willing to stand up and start something and go, I will take, I will take the stress of doing this, I will be the person who looks at Pratt, if it doesn’t work out. Because everything else is not that hard. Getting people to turn up in an event, you know, I got good at marketing. So you can learn about marketing. But you can you can run it on meetup.com to start with and get people coming along. And as long as you’ve got some of your mates in the room, it won’t be an empty room. So it’s not that hard. But what’s what’s weird is that we don’t want to do it. Because we’ve been trained for so many years, through school, to be passive and to not stand up and say, Hey, I’m doing something different. I’m willing to take the rap for this. It’s like Keep your head down. Make sure you don’t do anything embarrassing, make sure you don’t do anything could possibly go wrong. So if people in order to have the kind of excitement your game, they’ve been doing your brilliant show in the current Simon I get from having a book out and from running a massive courses and running events, you just need to have that, that moment when you go, Okay, I’m going to go for this. And I’m going to just do one, just think about I write in my in my second book that I’m working on at the moment. Start with one, just do one thing, if you want to run the vent. For instance, if I use that as an example, because it’s quite an easy thing to start, you just go run and run one event, let’s think about that. Don’t obsess about where it’s going to go, what the branding should be, and how you’re going to run it in three years time. Run one thing, if you want to write a blog, write one blog post, start with one, get it out there, take the risk for people, you know, saying all this is rubbish and and 99% of the time, that doesn’t happen. Our fears about what’s going to happen, are always Far, far bigger than what really happens. I mean, when I did stand up comedy, I did a course in London for 12 weeks. This is actually this helped me leave Deloitte, I started doing a stand up comedy course, in the months running up to leaving the course leaving the job. And it ends with a gig where you invite your friends. So they’re about 50 people in the room, probably more than that, actually, maybe 80. And you do your first ever five minutes of comedy in front of a live audience, which is quite scary, as you can imagine. And people would often remember I then went on to a handful of gigs in you know, little pokey places, above rooms and in pubs and that kind of thing on the beginners circuit. And people would always say to me, oh my god, what about the hecklers I never got heckled once, in my entire, I didn’t go on that long doing comedy. But But we imagine that heckling is going to be the bane of your life, it’s going to be a nightmare. That’s the thing you’re terrified about. It never happened. And if you get into bigger clubs, and you go to the Comedy Store at 11 o’clock at night, and in London, you probably will get heckled at some point by some drunk group. But by that point, you won’t really care probably. So we imagine we obsess about the worst thing that can happen, someone saying you’re rubbish from the audience, and and completely fixate on that when most of the time people are not that unpleasant, in my experience,
David Ralph [55:25]
your comedy just before I send you back time to prove to your mate that time travel isn’t impractical, because I do it every single day on this show. And I want you to tell me, that you’ve you’ve discovered how time travel can be achieved with the theme music. You said what at the very beginning of the show, you’re not a naturally competent person, but a stand up comedian, that is the ultimate, get yourself out there was a way of breaking down that barrier making yourself more competent cuz you seem supremely confident. And the fact that you’re running scanners nights, and you’re standing ending up there and you’re liaising across the world was was that a real sort of stepping stone was at another dot towards the john Williams that we here today?
John Williams [56:09]
I think it was, I think it’s quite significant. And I think first of all, actually, bravery is doing something even though you’re scared, it not doing something but you don’t even feel scared by. So I guess in that way, I am capable of being brave, even when I’m not confident. And yeah, the I think the doing the stand up comedy course, was quite pivotal. I think I felt, if I do this, this is going to help me start exploring new directions. So I started doing this comedy course. And in London, it’s this club called the Muse moose. And I did it for 12 weeks, and it ends with a showcase where everyone on the course, or 12, people, everyone it was do a five minute slot. And then you bring along your friends and other people. So there is then an audience about 80 people. So the very first gig was an audience front of 80. People with with our friends and everything else, and somebody makes it worse, having had my girlfriend there, and another friend, and a couple other people. And I was a date with in order to prepare for it. What I did was, I stood in front of a mirror, we have a microphone, and practice my five minutes of material over and over again, until it just became automatic. And in particular, I practice the opening minute, and the opening words, several when I came on stage, I wouldn’t be fumbling for exactly what I would say. In that first sentence or two. I knew exactly how it’s going to work. I knew the pacing, I actually asked a question in my opening line in order to be a little unconventional. And I asked, I opened with a sort of slightly misleading line repeated now. But as it was the guys trying to be innovative. So I practice that over and over again. And when it came to the night, and when I was on second to last hour, the penultimate act, and I was very calm as all my powers on the comedy course, were sitting around on the steps, getting ready to do their thing, or having done their thing. Until the moment when the presenter Logan Murray, who runs the course who’s who’s written books on stand up comedy now. He He then brought up the person who I knew preceded me in the running order. And then I thought, Oh, my God, I’m on next. And he said, the instructions were you had to go behind the curtain ready, so that when the previous person finished, he could introduce you and I would go on stage. And at the moment I standing behind the curtain then the terror hit. And I really was very nervous indeed. And when they when he did his little intro night, I went on to stage I couldn’t see very much because the lights are so bright, the shining in your eyes. So I couldn’t fortunately, probably couldn’t see my friends, my girlfriend. And I found that I was like a needle dropping into a groove. So I just went into this routine, but I practice almost like I had a muscle memory because I’ve done it so many times in front of the mirror. And I found myself doing exactly the same mannerisms and little pauses and timings. But I done when I practice that have come out naturally when I was practising, but they’d now kind of embedded in me. And when I got to the end of five minutes, I’d almost been on automatic. And I said something silly, like, Oh, I think that’s the end of my material. As I realised I’d run to the end of the content I had. And I got a really great reaction really good response. And and you know, I got lost everywhere I wanted to so as
David Ralph [59:43]
you get lost, and you don’t because I’ve done training courses where when I lost my place, in mentally basically I got bored with doing stuff. And so I started to entertain myself. And I remember one training course I did, but basically was like a standard comedy routine for two hours. And the audience. Both the attendees are absolutely kidding themselves. But mentally, I was actually thinking, My God, I could get sacked for what I’m saying. Yeah. But what a buzz this is this is amazingly funny. And I always liked the moments when I would say something that wasn’t funny, but they would laugh. And what is it about that? That that’s funny, I don’t get why I’ve been I test it out and another audience and they would laugh again, even though to me it wasn’t funny. So yeah, getting them where you should get them. It means means that you should be doing the Oh to sir.
John Williams [1:00:36]
Yeah, well, yes, I did go on to do a few gigs. I did a handful of gigs. And,
and and quite enjoyed it. But but then this is just at the time, then I quit Deloitte and I was starting my new consultancy career, and the thought of commuting from the BBC and West London to go to the west and do a live gig, and then go home and they will get up in the morning and go back out to the BBC was just, I can’t do this at the same time. So I thought concentrate on one thing at a time, you know, building my new career, which is what I did. And, and yeah, and I still use that technique of practising the first few words, the first couple of sentences I say, when I come on stage so that I am not fumbling for Am I saying, good evening, or welcome? or How are you? How are you? How’s everyone doing tonight, I know exactly which one of those I’m saying. Because if I get the first sentence, right, and No, I’m saying the right thing, then everything else tends to go a lot easier. So that’s one of my tips for public speaking,
David Ralph [1:01:34]
I do exactly the same thing. And even even in this before we record, I will sing and I never going to give you up by Rick Astley, I will always go for a burst of fat. And then I will do a few silly voices. And it kind of gets me into lead that sort of presenting because it is presenting on the mic is just a way of doing it. And then when I come through to you the very first time hopefully I’m already up and I’m inspired to sort of a to build a connexion and Mike and right show. So I think that’s an absolute nailed down point, if anybody is presenting know your first 30 seconds, and then if you’ve got your first 50 seconds, when the nerves out there highest, then you’re gonna you’re gonna, you’ll get that data, you’re going to do great things. Right, Mr. Williams, just before we say goodbye to you, this is the end of the show. And this is the bit that we call the Sermon on the mic. And this is when we send you back in time like a young Marty McFly, to have a one on one with your younger self. And if you did go back in time walked into the room. And the little John Williams was where what each john Williams, would you pick? Would it be the five year old? Would it be the 20 year old or would be the one to one day before daylight? So I’m going to play the music. And when it fades out, you’re up and this is the Sermon on the mic.
John Williams [1:03:09]
Well, this is my moment, to try and speak to you in a way that’s going to teach you some of the things I’ve learned over the past few decades. And I think what I want to say most is that Everything’s going to be all right, actually. But most of the things you worry about and most of things you’re scared of going to go wrong, don’t go wrong, some of the things you haven’t thought of do go wrong. So there’s no point worrying about any of it anyway. And then I actually you can do pretty much you can do most of the things you want to do, or pretty much anything you want to do. And the one of the things that’s important that we need to know is that if you spend too long, trying to decide what to do when you don’t get anything done, and I recommend you start reading biographies, famous, successful people you really like earlier, people like Richard Branson, and Brian Eno, and musicians and comedians and find out how they started. Because what you’ll find is that all of those people don’t deliberate endlessly about what to do with their life. They go and do a project to discover the joy of doing projects, throw away all your ideas about careers, and even about a business. And what business would you start if you wanted to have a business? instead? Just think, what project Do you want to do now. And don’t just dabble actually finish something and ship it if you want to play with your electronic music, which you love, produce an album and make sure that you do it and get other people to help you. And that brings up another point, which is other people will be more than happy to help you if you help them. So you don’t have to do all this stuff on your own. And you’ll be able to do things that even you will be surprised by you can go on write a best selling book, you can go make a six figure business business doing what you love. And one of the things you you need to be able to do is to be uncomfortable. So if you can stand feeling awkward, and feeling and being disappointed and being knocked back, and feeling incredibly embarrassed because you tried to do something it doesn’t work out, then you’ll be able to go and do incredible things. So go and take a few risks. Enjoy yourself. Don’t discard anything you think you think of as being too frivolous or too unimportant, or you’re not good enough. Because if you stick at it, and you actually produce things, then you’re going to have fantastic life.
David Ralph [1:05:48]
That is a blueprint for success if anyone is out there, and I know you’re out there because I get so many downloads is untrue. You listen to those words, you put that on and just keep on playing those because that is how you’re going to start creating the life that you deserve. No one can help you do that. It’s up to you take the risks one step at a time. And you’ll be surprised at what progress you make. JOHN, I’m just before we say goodbye to you, how can people connect with you?
John Williams [1:06:19]
Well, if you go to screw it, let’s play.com and in actual fact, you’ll find in Google, if you type the word screw work, it auto completes of Let’s Play which my mother must be very proud of. You can find my site and under free stuff. There’s a whole bunch of stuff you can download. So if you enter your email address, you’ll get the first chapter of my book for free. You get a one hour audio class of me about how to do what you love and get paid for it. And you get my career DNA worksheets to help you break down what it is you’d like to be doing for your work from here on in. And I’ll also let you know about all the programmes we’ve got coming up the screw work Academy on how to build a six figure business, the 30 Day Challenge, how to make an idea happen on 30 days, and all the other good stuff I do. So hope to see you over there and feel free to tweet me. I’m at john Williams. And I’ve also got a screw, let’s play page on Facebook. So come and say hi, and tell me what you thought and love to connect with you.
David Ralph [1:07:20]
All those links will be on the show notes. So please bombard him because he has delivered so many nuggets of gold today. It’s been amazing. I’ve loved having you on the show today, John Williams, and thank you so much for spending time with us today, joining up those dots of your life. And please come back again when you have more dots to join up because that’s the beauty of this show. Your history is going to keep on growing. And therefore there’s more dots to follow. There’s more stumbles there’s more falls, as I really believe it by joining those dots and connecting our past is the best way to build our futures. John Williams, thank you so much.
John Williams [1:07:50]
Thank you do that’s been great.
David doesn’t want you to become a faded version of the brilliant self you are wants to become so he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up Dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.