Welcome to the Join Up Dots Podcast with Kat Byles
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Introducing Kat Byles
Kat Byles is today’s guest joining us on the Join Up Dots business coaching podcast and is a lady who has been on quite a journey.
She is a Business and Creativity Consultant with 25 years experience working with entrepreneurs, change makers, creatives and global brands.
Only those that are truly making a difference including Homeless World Cup, Nike, UEFA, Vodafone Foundation, Good Energy, Beyond Sport, Eric Cantona, Desmond Tutu, Colin Farrell and Lewis Hamilton.
In 2000 she founded Authentic PR, providing communication with integrity for businesses with a positive purpose, as featured in The Guardian, The Times and Director; and for 6 years was the Global Communications Director, Homeless World Cup, which she grew from 20 to 70 nations positively impacting 250,000 homeless people. She generated well over $25 million in media coverage and was executive producer for Kicking It narrated by Colin Farrell selected for Sundance and Tribeca Film Festivals and sold to the US sports TV channel, ESPN.
Whilst building a business with purpose made a difference, Kat found herself burn out with nothing left to give at just 42.
Her intuition led her to Antigua and Barbuda in the Caribbean to walk barefoot on the sand, float in the turquoise sea, watch the sunset on the horizon and eat mangos straight from the tree.
She credits this immersion in nature with restoring her life force, vitality and creativity.
With recovery came the inspiration for True Business, a radical way of being in business with heart.
Whilst traditional business leads with profit, True Business leads with your creative spirit and aligns with your true nature and purpose to build the business you were born for.
Which is the perfect place to start today’s show.
So looking back was it obvious that she was heading towards burnout, and with a bit more knowledge proceeding the event could have stopped it?
And why does she see her business flourishing so naturally nowadays, congruent to her spirit or just great PR?
Well lets find out as we bring onto the show to start joining up dots with the one and only Kat Byles
During the show we discussed such deep weighty subjects with Kat Byles such as:
Why it is so important to walk the walk and listen to your heart before you ever listen to any external advice.
How your body feels so much better when you are working in an environment that is truly suited for you.
Kat recalls how her boss was in complete denial as to her burnout (as he was probably suffering himself too)
Why your perfect customer will give as much energy to you as you do them……its a love match that works when you get it right.
How To Connect With Kat Byles
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription Of Kat Byles Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:25]
Yes. Good morning to you all. Good morning. And thank you so much for being here with us on Join Up Dots. This is going to be an interview show you’ve had a few solo shows recently we’ve me doing my rambling thing. But today we’ve got a professional on the other end of the line and she is a lady who is and she’s built a business coaching on on quite a journey. It wasn’t something that was going to be obvious right at the very beginning. She’s a business and creativity consultant. With 25 years experience working with entrepreneurs, change makers, creatives and global brands now only bows yes only vote, truly making a difference including homeless World Cup Nike UA for Vodafone Foundation, even Eric Cantona and Desmond Tutu Bing, Colleen firewall and Lewis Hamilton. And you’ve got an idea that in 2000, she founded authentic PR providing communication with integrity businesses with a positive purpose as featured in The Guardian and the times and the director. And when she was busy, she was busy and was building a business with purpose that made a difference she found herself burnt out with nothing left to give at just 42. Now, at that point, she had a decision to make and her intuition led her to Antigua and Barbuda in the Caribbean to walk barefoot on the sand, floating the turquoise sea and watch the sunset on the horizon and eat mangoes straight from the tree sounds perfect. Now she credits this, this immersion in nature with restoring her life boss. By totality and creativity and recovery came the inspiration for truth is a radical way of being in business with heart. Now whilst traditional businesses lead with profit, yes, that’s what we all think business is about. True business leads with your creative spirit and aligns with your true nature and purpose to build the business you were born for which is the perfect place to start today’s show. So looking back, was it obvious that she was heading towards burnout and with a bit more knowledge preceding the event? Could she have stopped it? And why does she see her business promotion so naturally nowadays congruent to her spirit or just great PR well let’s find out as we bring on to the show to start joining up dance with the one and only Kat Byles
Kat Byles [2:42]
lovely to speak to you I’m well thank you. Thanks for having me
David Ralph [2:45]
Its great to have you I was all excited. I was all excited that he was in Antigua and there was gonna be turtles nibbling your toes and the amount of people that I connect with and so you and then take them at the moment and they go No, I’m just the other side of London.
Kat Byles [3:01]
in Burnham beaches near Slough
David Ralph [3:04]
is it good to reconnect with your sort of child at home what was that your child at home?
Kat Byles [3:09]
No I grew up actually in either Heath which I don’t know if you remember Allie Jeannie cookie Bella yeah yeah dad ran that way. And so yeah, I always think when you’re born in slow you can only go up really kind of I love it now I’ve come to love it here but my my parents have got a beautiful It’s not theirs but they right next to burn and beaches which is an ancient word done so I always wherever I am find my bit of nature so that I’m you know, I can connect to my intuition and be feel held by the energy of life itself. That’s become my kind of mainstay my main priorities that is
David Ralph [3:48]
and then there is a key point isn’t me, not losing sense of who you was right at the very beginning. Because I was watching James Corden this Carpool Karaoke the other day, and he was doing it with Paula company, and Paul McCartney went back into his childhood home, and you could see it, we can interview him with something now, my mom and dad still live in the same home, but I grew up in. So I haven’t had that I haven’t lost that ability to go back in time and just go into the house that I grew up with. And it gives me grounding, do you think people lose track of it because in my sense, people seem to build lost when they lose track of who they were.
Kat Byles [4:29]
And, you know, I think we’re constantly evolving. And so when I come back to my childhood hope like this wasn’t my childhood home, but it was a bit this this is my home actually a quite an unhappy time in my life. And I’m so for a while I find it found it quite hard to come back here. But now, now that I’m, you know, I kind of feel like I’ve evolved into who I like the full flourishing of myself. And I’ve got a sense of who I read who I am. And I’m confident in that rather than doubting it. Which I did, I guess when I saw 18, when my parents first moved into this house, so now I don’t mind where I am at all, I feel grounded Wherever I am, which I think when when it gets to that point, that’s kind of when you can really create something.
David Ralph [5:13]
Now I’m gonna, I’m going to share something with you, Kat, do you you may not be aware of this, and no one’s listening. But I hate business coaches. And I’m going
Kat Byles [5:22]
to tell you, not a coach. I know.
David Ralph [5:27]
The reason that I hate business coaches is because more often than not, they’re teaching a process, but they haven’t bought into themselves that they’re not live living back. Now with yourself. It’s totally different. And with myself as well, it’s totally different. And I want to why is but can you see that as a big problem because people are creating what they think people want. But actually, people really want the lifestyle before they want the content.
Kat Byles [5:56]
Well, you know what I any when this when the there’s no integrity, I think you have to walk your talk with anything in life, if you’re not showing up with the values that you’re talking about. Or if you’re you know, if your behaviour isn’t matching your values then for me that or isn’t matching what you’re talking about, to me that just smacks of you know a falsehood and I can’t stand that. So I like Nintex integrity beliefs. So you know, if you’re not in alignment with your true nature and purpose and if you’re not, you know, that doesn’t mean we can you can trip up you can make mistakes, you can you know, go oh my god, you can make discoveries along the way you don’t have to be perfect, but if you’re not actually showing up in a space of like deep truth, I can’t I can’t seem to cope with that anymore these days. It’s like, there’s like an object, you know, the Graham Norton, Red Sea ejector button. Right now, it’s just not that many. You know, I don’t have time for that. There’s so many people who are trying to listen to their heart and be in integrity with who they are and forge new ways that are, you know, in alignment with their true nature and purpose I’d rather hang out there then then be with people who you know, are sort of snake charmers or selling a false prophecy. I can’t I can’t I don’t have time for that either.
David Ralph [7:16]
When you see a bow because I was just listening to your podcast true business podcast, we’ve BIOS and go over to iTunes and listen to it. Because the the episode she cries more times than any any other person I’ve ever listened to on a podcast. But
Kat Byles [7:32]
I wasn’t balling it was just some more like a welling of emotion that was coming up to me rather than a sob. Just
David Ralph [7:39]
I didn’t mind fat, but I could have strangled the rooster that would kept him going off in the background. What is bad
Kat Byles [7:46]
he’s a character you know, there’s a little gang of roosters I live now I live in the Caribbean bit village, which, you know, when I started listening to my heart, and really acknowledging and owning up to what I need is a person what I love, which is you know, peace and quiet by the Sea Beauty. A community of people that are warm hearted and inclusive and embracing and when real. That’s when I ended up in this beautiful place of Antigua and, and, you know, first I felt guilty, I shouldn’t be here. It’s too beautiful. I don’t deserve this. And I was in that that space, which I think people who go through burnout, they don’t know how to receive. So that’s something you have to learn. But as I you know, gradually went step by step at my own pace. I ended up living in this beautiful village, but it comes with a gang of roosters. But it’s funny because my clients love it love them because they you know, they’ll share some wisdom and and then the rooster just pipes up at that moment as if to affirm. Yes, that’s right. You’re on the right path. So
David Ralph [8:48]
now I want to shut the clock on the clock up.
Kat Byles [8:53]
Yeah, he can have that effect. Yeah, that does have that effect sometimes. Go to we have races, we have lizards.
David Ralph [9:02]
Now one of the things that interest me when I was listening to your podcast, I thought I must remember that. And he was talking about how you hit burnout. And you may we’ve both been through burnout, and so many people are in burnout at the moment. But I don’t realise because there’s not enough knowledge about it. Yeah. And you booked a flight to go to Antigua. And your back was hurting and like a big galas players, you can’t do it. I can’t do it. But you got onto the plane. And when you get off the other end, your back didn’t hurt now. But most of us that have sat in a plane seat, your back hurts your all the way through. Yes, things are sticking into you. Was that sort of psychosomatic, do you think do you think there was something trying to prevent you from really breaking free because it’s interesting.
Kat Byles [9:46]
Where I do and it wasn’t just that I mean, I was sciatica? So I was actually lying on my floor in my in my lounge unable to move. And then I also had flu. So I’m both of them lifted when I actually when I think God and I wonder, I do wonder if there was part of me that knew, because I thought I was just going on holiday to Antigua, but I wondered if there was part of me that was aware of the big transformation that was coming by, you know, by going there and was trying to stop it. And I do you know, I I’m kind of curious about resistance at the moment and how it how it comes and, and how if you’re not aware of it, that can just sabotage sabotage you and you just stay stuck. And I see people doing that all the time. They just stay in the in a situation that they’re in because they believe what you know, they believe that they’re that they can’t move it they buy into resistance and and I think part of your work when you follow your heart and you follow this path of your heart. One of the tools that you have to learn is how to see that part of yourself that you know goes into resistance I don’t know if you found that that you’re you know if you’re if you’re about to do something that’s meaningful to you that’s meaningful to your heart and soul that your ego your identity will have a bit of a will have something to say about that wants to keep you safe. Yeah.
David Ralph [11:05]
Yeah, that is a battle over time. No matter what I do. There’s there’s a battle. I’ll tell you on the same lines of that how you kind of your body knows when things are right. It will be acted on the recently if I listened back to Join Up Dots back in the day, literally every episode, I was saying, Oh, don’t feel very well today. Oh, I’ve got this I’ve got back and I look back on it now
Kat Byles [11:30]
joy to be with.
David Ralph [11:32]
Well, it was like I had to I had to say something on the microphone. And I was doing like an hour and a half a day seven days a week you know, so I was sort of really ranking out. And of course now I’m affected I never really feel ill and the reason I don’t is because all the struggles of my business wherever I was trying to find what was right for me has now kind of gone into our back was bloody obvious I can see I can see see what was right for me and it’s it’s what I’m bringing to the world now. So your body knows as well doesn’t it gives you sniffles and stuff if you’re not really
Kat Byles [12:11]
I just feel better when I’m in Antigua I’ve been back in the UK now for two weeks. And I just noticed that you know, I’ve stopped my skin’s bit like dry my eyes starting to feel a bit more painful. I am I spend a lot of time on my computer so you know I Nancy girl just go by the end of the day I’ll go and get into see that amazing see and and that really you know supports my health and my energy and you know your work walking barefoot everywhere you’re eating, you know, food that’s fresh from the tree. Not always but you know, there’s that element. So you’re much more connected to nature, you’ve got roosters living in the yard and goats and that but when I come to England, I noticed that I started my energy starts to struggle a little bit after about two weeks. And you know, and I look at the people in England at the moment what we have to do in the UK contending with like, you know, constant barrage of Brexit and the men the fact that must have been having on our mental health. And we’re just lucky, we’ve got this beautiful Indian summer because I think that lifts everyone. But you know,
Unknown Speaker [13:19]
David Ralph [13:19]
Yeah, but you don’t have to pay attention to it, do you? You know, I’m gonna I’m gonna come back into the business, because that’s why we brought you here. And I think we’ve already reflected that your life is bloody good at the moment.
Unknown Speaker [13:29]
I love it. I love it.
David Ralph [13:31]
I’m sure there’s loads of people going oh, we know. It’s good. We know it’s good. But yeah, let’s get to the big time. Now, let’s get back to that 42 year old because I looked at pictures of you recently. And you look, you look in your sort of early 30s. So whatever you’re doing out there is obviously good to you. Now, burnout, I’m big on burnout, because I’ve been through as I say, and I know what it is. And I know the symptoms, and a lot of them are easy to spotting yourself. Because you’re operating in a totally. Yeah, yeah. When you was going through VA and he was going through burnout in your business. Did people support you at that time? Do people say cat? You’re looking rough or cat? You’re not acting like you normally should? And? Or did they just, you know, man up and get on with it?
Unknown Speaker [14:22]
No, there was two responses. Actually, they’re both coming from men, which is interesting. My dad was like, What are you doing? You know, you’re, you’re, you need to stop, you need to sort yourself out. This is, you know, this is not how life is meant to be kind of thing. And my dad was, you know, sort of quite key in in standing up to the burnout and saying no, you know, this is not your path kind of thing. My boss who I was working at the time was in denial and said, Now you don’t have burn out, you know, what you want about, you know, it’s almost like, if I had burn out, he would then have to take some kind of responsibility for the fact that his actual whole team was burnt out. And it was a culture. And he was in complete denial of that. So and I would say he was probably burn out as well, you know, he wasn’t flourishing either. Like we were all you know, we all taken on more than we could chew. And And so yeah, that was the two responses. It was like, No, stop, you know, do something about this. And then the other the other one was, you know, Oh, don’t be ridiculous. There’s nothing wrong with you. Don’t be an idiot. Yeah, that but we do.
David Ralph [15:31]
Man up, don’t we, especially in the United Kingdom is Yeah, the stiff upper lip and
Kat Byles [15:37]
all this annoying, like, you know, what, it’s hard work. You know, entrepreneurial ism is blood, sweat and tears, you know, you have to work hard, you have to work 100 hours a week, you know, we have people that are set up, as, you know, role models, like the guy who’s the guy from tap with the Tesla is it will tell you that yes, I can’t bear that man. You know, he’s, he’s like, held up his this god of, you know, the way to do business. He works 100 hour week, and his relationships are dysfunctional. And you think, Well, you know, that’s, that’s what I see from the outside, you know, he’s his marriage and everything fell apart. And you think, Well, you know, that’s where I was when I was in this myth of working hard pushing force, you know, making things happen, and having the responsibility of the world on your shoulders and resolving the world’s biggest issues of homelessness, and so on, oh, by the set off, and then, you know, I think that a lot of people who are in business with a purpose, they have this sort of urgency and needs, and and it has to happen now, and, and that, you know, yeah, that’s like prime, fertile ground for burnout. So I think that’s one of the things that as we go more towards a purpose economy and making a purpose in having a person making a difference in business, we have to also add in the heart wisdom and self care, and, you know, connection to universal energy. So we have the regeneration aspect, which I didn’t have at that time I just had pushing, making it happen. You know,
David Ralph [17:04]
I think vocab at the beginning, in the entrepreneurial journey, I do think that most people are going from a transition, they’re going from a corporate job that they don’t like, doing their own thing. Now, I do think in those first, maybe six weeks, three months, you’ve really got to hammer it. And I think that more to break.
Unknown Speaker [17:25]
Because I spent those first three months in bed.
David Ralph [17:28]
Not a bad place to be. But it is to break those routines that you’re in because going from corporate lanes, you sort of like might work late, you come home, you have a pint, you watch a bit of Netflix and stuff. And I think you’ve really got to save it for three months, I’m going to become a different person so that I can then take it easier and transition Do you feel that because at that, if you don’t see
Kat Byles [17:52]
it, a different person isn’t someone who’s still hammering it. See, I think in the corporate world, he’s hammering it, I remember one of my first jobs, I was expected to stay till four in the morning to do a new business, you know, prepare a new business pitch, that you would then rock up at eight o’clock and expected to be able to deliver, you know, your optimum ability when you’re still you know, needing a our sleep, whatever. And I just think that’s like really bad organisation and bad workplace design. So So for me, I think what the best thing that you can do if you are transitioning from corporate into your own, into your own business, is to just stop and design it how you want it to be.
David Ralph [18:33]
Yeah, but you don’t know. Because your real dream doesn’t come to later. You know, I started off now.
Kat Byles [18:40]
Actually, that’s that’s true. It doesn’t emerge. You’re right, it doesn’t. I mean, I didn’t know I had never heard of anti guarantee a couple of years down the road off, you know, I was still struggling a little bit in in that space of, of not having much energy and still alive. I couldn’t believe how long the burnout was last in the impact of the burnout. I don’t know if that on that. But I didn’t heal up straight away. It took a couple of years. And it takes you to
David Ralph [19:05]
I think honestly, I’m still in the programme. I really do. I it’s been about two and a half years now. Yeah. And I wouldn’t say that I’m completely over it. I really don’t, I think I’ve had so many health issues, I’ve come from it, which are now sort of easing away because I do certain things, and I’m very aware of it. But I don’t think you ever actually cover I think once you hit it and which is why I’m so passionate about trying to stop people going into it in the first place.
Kat Byles [19:32]
Yeah, you know what I can feel it’s funny because, like, you know, every now and then I can feel this sort of like bone tired. And I’m like, Ah, that’s that’s it, take stop, go and go and be, you know, in nature. So for me, my my go to places is, is nature. And then you know, once I’m outside, and I feel plugged in, like if I’m floating in the Caribbean Sea, or I’m lying on the ground and burn and beaches, wherever that is. Or, you know, that’s when I feel that like connected to an energy source. And that’s, you know, I’m getting my energy from something bigger than me. It’s feeding me rather than me giving, giving, giving. So as soon as I kind of get a whiff of that in my body, now I stop.
David Ralph [20:13]
And then when you’re laying in that seed, you’re not
Unknown Speaker [20:19]
David Ralph [20:21]
go in to see abroad, I’m terrified. And I know it’s gonna happen. Really very rare. But still,
Unknown Speaker [20:28]
there aren’t any sharks. There’s not well, there’s no, there’s no great whites or anything like that. But every now and then I do have a long life. It’s lucky because the sea is beautiful. It’s crystal clear. But I do when I’m swimming, have the odd look and just make sure that there’s nothing. There’s nothing coming for me.
David Ralph [20:43]
I went scuba diving once and I hated it. It was in the Mediterranean. And I was convinced to do it. So off we go. And we go down into the water and stuff and I didn’t like but I could hear my breath like Darth Vader. Yeah,
Kat Byles [20:57]
did your mind stop my mind when I did? Baby loving start telling me you’re gonna die soon. You’re gonna die in a minute, you know, die soon? Well,
Unknown Speaker [21:05]
constant Yeah, you know, for a reason
David Ralph [21:07]
I was about I was was going around. And then I suddenly at the corner of my eye saw a black thin. And basically, I crapped myself, flew out the water like a penguin that comes out of the ice. And when I realised it was my flipper, I’d seen it. And I was in such a state of turmoil. Now I didn’t like it, I don’t like it. But let’s play some motivational words being and then let’s build back into your storey. Carrey.
Jim Carrey [21:35]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [22:02]
Now, what we have to evidence is ofo true business is going great and you’re working from your heart, there’s still a lot of effort that is taking place of making it work. It’s not as easy as just saying, finding the thing that you love, and go out and do it. How many sort of variations of your business has there been before it really, the branding became right? Because what I liked about your website, when I went over it is the bright colours. It’s very bright. And it’s almost in certain areas sort of cartoonish, but I like that and it grabbed my attention as soon as I went into it. How long did it take to sort of really be something that you go? Yeah, this is it. This is it. Now I don’t think I’m going to be tweaking it and fiddling around with it anymore.
Kat Byles [22:46]
Well, you know what I did that branding and that website, five years ago, when I just been to antique. And it was really interesting, because that was a massive turning point for me was the energy change. So before I do wish I could show you the brand before I was working with a brand consultant. And because my my businesses, you know, his branding, so I love to play with branding. And he was coming out with the bit that I wanted to emphasise was that working with me really unlocks the wisdom and the creativity of your heart, which might be an untapped source for you, you might never have, you might I mean, when I was disconnected and in burnout, I didn’t even know I had this Inner Wealth of wisdom and creativity that was my heart. So, you know, the brand of us coming back with with grey and locks and, and it was like really not, you know, depressing, oh my god, but it was almost a reflection of where I was. And what was so funny was when I went to Antigua for the month, he contacted me while I was in Antigua and he said I really think this brand should be about you. And rather than, you know the service that you’re offering, and it needs to be colourful, and the columns that I chose around to your colour, so that turquoise is to see that orange is the sun that pink is the you know Borg and video and you know, the colours in it are so beautiful people are like dark chocolate brown. And, you know, it’s so rich and vibrant. And that’s, you know, that’s what I love, I come back to where I live in barf. And everything is the sky is grey, the buildings are beige, and like we’re discussing what colour grey we need to like paint, you know, painting
David Ralph [24:25]
United Kingdom in the universe.
Kat Byles [24:29]
But it’s like, No, it’s just that in the Caribbean, you paint your house turquoise here, you paint it beige, you know, or Magnolia or whatever. And that’s just
David Ralph [24:36]
looking at your website, say that you ever work for the Tourist Board at all?
Kat Byles [24:43]
I do actually, I have lovely relationship with the Antigua Tourism Board, because I love it there so much. So you know, so that’s when it when it really started to change me, that’s when I really felt, you know, there was an energy shift. And that’s, you know, anytime when I’ve had a big change, it’s been through, you know, my businesses starts to flow, she’s either been through collaboration with somebody new team up, and that synergies just starts to happen. And it feels very much like, you know, the universe brought you together like a magic, you know, serendipity? Or, you know, or I’ve changed my environment, and I’ve changed my support structures. And that’s where my business changes, if I change the structures that I’m that I’m working with, does that make
David Ralph [25:28]
sense? It makes it makes total sense. It really does. Now Now, whether you’ve got maybe three or four income streams, and something that made me laugh I see on your podcast was your, your, your bitterness, yes, I’m gonna say bitterness, about sales funnels, and being part of the sale, I think they’re brilliant, I love them. I love it. Yeah, I do love the sales funnel. And I don’t think they have to be cheesy or grabby at all, I think he’s just, you know, to sort out the wheat from the chaff, and get good clients come through to you?
Kat Byles [26:02]
Well, that’s a really good way of looking at it, that when I experience being in a sales funnel, you know, like, you know, if you if you are in particular, it’s a very American marketing way of being, I guess, you know, and you you sign up for something because you’re initially interested, and then you get bombarded with six, six emails straightaway. And then they’re contacting you every day, more often than your mom. And you know, and always with the sales, something, they’re selling you something and then you’ve got 24 hours to make that sale, and the clock is ticking down. And, you know, oh my god, oh my god, you’re gonna, you’re gonna make the most of this opportunity, before it’s taken away from you that I can’t I just, I’m just like, that it’s no good for my nervous system that
David Ralph [26:47]
if you if you use them, as I say, to get people to prove that they’re serious, then that takes away 90% of the time wasters that you get in a business.
Kat Byles [26:58]
Yeah, it can do, I guess, you know, I suppose is particularly you spoke about the coaching space, I don’t think coaches do that very well, at all. They, you know, maybe they’re coming from a space of scarcity that there’s, you know, because there’s so many coaches, there’s not enough people to be coached. So there’s almost you get this feeling of elation,
David Ralph [27:19]
7.8 billion people on this planet, and you can’t make your own online business?
Kat Byles [27:24]
Well, I always believe as well, my experiences that you know, there is a, you know that we all have a true nature and purpose. And that is that is here to serve a particular audience, and that’s your audience. And so you know, it’s true for you to work with that person, or it’s not. So you don’t need to manipulate them with, you know, with tools to make pressurised them into to buy, you know, you can trust that they, they know whether they need to do that or not. And if they don’t know whether they need to do that or not, they’re not the right person to be working with the only way.
Unknown Speaker [27:57]
David Ralph [27:58]
I know will be weeping. I know a lot of people had that first, what do I bring to market now you’ve got four here, you’ve got POE Park, creative mastermind, Antigua retreat and the true Business School, what was the first thing that you did but actually started appealing to your target customer and making a difference to your life?
Kat Byles [28:20]
Well, what I wanted to do you see after the burnout experience, and I thought, Okay, so how so I was really in the space of making a difference and work with people who want to make a contribution beyond profit. And, you know, there’s now the purpose economy is worth 400 billion in the UK, I think alone, you know, and the millennial generation are all about working with purpose. So, ahead of the curve, 20 years later, it’s kind of a proven, you know, there’s studies now that show businesses with purpose, make greater profit than those than purely profit driven rivals. So you know, that that purpose space, being in that in the space of purpose and PR in people that had a specific kind of, you know, what I loved, but then I had this burnout. And so the heart element became really important for me. So I wanted to bring the tools of intuition and the wisdom of the heart and working with this universal energy into business. So the first thing I did I, I didn’t have the courage to go straight into a business programme that was bringing heart into business, I went to PR, which was my, you know, area of expertise, I’ve been doing it for 25 years, and my God, you know, things that I’ve created with brilliant communications with powerful messages that inspire amazing, so I knew I could really serve there. So the first thing I created was pr at heart, which is basically bringing a PR tools, together with by by listening to your heart. So, you know, we explore your purpose, your why, if you like, for, from your heart, and you receive that from the wisdom of your heart, rather than going oh my Why is this that I can manipulate those people to buy this stuff, you know, it was a real space of integrity and, and deeper truth of your the wisdom of your heart, we look at your audience and who you’re here to serve from the space of your heart. And that’s fascinating, because I, you know, people come along, and they’re this wonderful woman I worked with in nursing in Australia, and she believed that her audience was the leadership in hospitals, because that’s who made the money making decisions, right? That’s who would buy her courses. And it was going nowhere, she wasn’t getting anywhere. And when we went into her heart, she wanted to serve nurses directly. So she created so medicine for nurses, and she tried that out as a workshop. And then you know, within four days, it’s sold out at places on a cruise. So just by shifting the audience to who she was truly here to serve, she had business and starts to flourish and flow, she was inspired again, and that energy was flowing. So you know, PO at heart was the first one. And it was amazing values for women as well, because I really wanted to see more women in the world sharing their messages. Because I feel like we’re better off balance at the moment and having more, you know, women and more more of the feminine in business will help with the burnout as well will help with our creativity will bring a different way of looking at things. Because business traditional business, I sort of see it at the moment, it’s, you know, it not just at the moment for a long time, it’s you know, its profit driven focus hurts us, it hurts people, it hurts the planet. And we need, we need to change that we need to redesign it so that it you know, allows us to thrive it created regenerates, rather than destroys. And it doesn’t see nature is that a, you know, an economic resource to exploit it, we revere nature as our life force, and it’s respected. So really shifting the design of business, that’s when I started, that’s what my passion is. And that’s when I design a true Business School. So that you can create the business in alignment with your true nature and purpose, that you’re really, you know, you’re here to you were born to build rather than, you know, when we go to school, where it’s like, I could be at my school, I went to Grammar School, you could be a doctor and accountant, a solicitor or an MP. And it’s like, you know, that didn’t suit me at all, any of those things. Now I’m creative. I’ve got you know, artistry in me that wants to be expressed. And I love business. So, you know, I think Yeah, he sort of funnelled at school and what another of those funnels that you love,
Unknown Speaker [32:26]
into, you know, into a space, it’s
David Ralph [32:28]
not not who you are 10 years in banking and 10 years. Okay,
Unknown Speaker [32:34]
and how was that for you?
David Ralph [32:36]
I made it as playful and as fun as possible.
Kat Byles [32:39]
Yeah, I bet he did that.
David Ralph [32:40]
To get through it. And I look back on it now. And I think I learned so much. But I have bought into my business now. Due to bows, time.
Kat Byles [32:49]
I’ve got playfulness, you know, that you talk about? Because, you know, when I look back at school, I was really knocked over by that energy and just and that approach and it I became depressed. And, you know, I wish now that I’d you know, had that playfulness that you’ve got to make the best of it. I didn’t have that and it and it hurt and it hurt. So well done.
David Ralph [33:14]
Thank you, I’m gonna give myself a round of applause. Yes, you should. So one of the things that is interesting is about your ideal Avatar and your ideal customer. Because as we were talking about right at the very beginning, your ideal customer really comes to you when you’re walking the walk, and you’re talking to talk, and you’re living your life. Now, I know my listeners will get sick of this. But one of the things that I’ve always been is incredibly protective of my time and people connecting with me. And yeah, just leaving myself open to the elements. So I don’t allow that to happen. Now, through Join Up Dots. When I started Join Up Dots, it was just a podcast to inspire people to go after their dream. And when people started coming to me and saying, you know, I love how you say your life is we want the same. And I really thought that people would just want catching, catching, catching. But actually, it’s turned out to be my branding that people don’t want the coaching, they want hassle free, they want a line where they pay their bill. peacefulness and they enjoy themselves. And it’s it’s become my kind of personal brand, it’s become my thing, and I won’t budge from it. Is that something that people have got to be aware of out there, but they’ve really got to listen to their own heart more than any business coach, any podcast, any business book, because they’re coming to it, normally for profit, and a customer responds to emotion and not profit.
Unknown Speaker [34:46]
To know what I don’t know, if people are just coming to it for profit, I think, you know, you know, I think growth is the purpose economy has shown that we want with we’re tired of businesses that just, you know, going after profit, we’re bored of that we you know, it doesn’t do anything for us.
David Ralph [35:03]
I think most people, you know, I think most people out there in a corporate job, their key thing is, I want my own business. And I want to earn exactly the same amount or more of and I’m earning now. So they
Kat Byles [35:16]
like the School of profit making you know what, well, what’s been interesting that I find, you know, I was earning the amount of money that I was earning, and then it was working nine days a week. And now I work three days a week for the same amount of money on my own terms. So I think that’s that’s the potential. And it’s not, you know, it’s not easy to start with, because you’re still brainwashed in the old ways of being. But I think what you said about listening to your own heart, that’s, that’s the bit that we all need to learn, I think that we’re not taught. And there is, you know, you have to, you have to find practices where you can listen to your heart beyond, you know, everyone telling you what you should be doing all of those wise people that think they know the best, what’s best for you, beyond what’s the expected of you and cultural norms and things, I think, you know, it’s quite initially, it’s quite hard to even connect to and listen to your own heart and know, its wisdom. And then you have to, like, learn to trust it, don’t you have to learn that, you know, I absolutely trust my now without, that’s the only thing I trust over everything. Because, you know, when I was listening to the intro, and you said my intuition took me to empty and I’m like, Oh, thank God, you know, it leads me to a place of recovery, regeneration and wellness. And I know I’m smart, I’m back in the UK for the season up too much of a worse, but, um, you know, I trust that but then then you have to also you have to learn to take action on your, on your heart, and I see a lot, a lot of people falter there, they, you know, they, they don’t take the action, even though you know, it would have been very easy for me to go, when I heard the intuition, you need to come back 24 months ago, yeah, whatever, and just carry on with my life. And you know, and I and then the other thing that happens when you start listening to your heart is, you know, like your, your ego, like we were talking about earlier, you get this resistance coming up. So you have to know how to be able to deal with that. And, and then I found I had to learn how to receive because I didn’t know how to receive I was only I was a real giver, give give, give, you know, working homelessness, sorting out one of the world’s biggest issues of a billion people homeless and all of that. So there’s a real change in the way that you create. I think when you have to learn it was a it was a new way of learning and it but it’s a creativity that I just love and I find you know, brings you deeper in connection to yourself deeper in connection to to nature and to the earth and to other people. You know, my relationships flourished. Now I love being with people and listening to them and being present, I wasn’t able to do that before I was too busy. My head was full of what it was going to do next whenever I was with someone,
David Ralph [37:57]
and you thought as being a giver, heart, but actually, when it’s you right customer, your absolute one, but you should have, by actually give back to you as much.
Unknown Speaker [38:09]
You know, my gosh, that was an absolute, that was amazing to experience that, you know, that my that my clients could also, you know, boost my energy and boost my learning and boost. You know, I was so used to that sort of agency culture where you’re, you know, very much your clients are bankrolling the business, they’re a pain in the ass. So bloody hell, you know, what do they want? Now, you know, that that sort of ethos of, of clients being difficult and hard work, you know, that’s really ingrained into me. So when I had this experience of, you know, creating with my clients, and they were, you know, it was an energising and nourishing I was like, wow, Can it really be like this?
Kat Byles [38:52]
David Ralph [38:53]
Yeah, exactly. People at the beginning, I had some people, but literally made me bend over seven times a week, and was never good enough. No matter what I did for them, it was never good enough. And you would, you would give them all the material and work with them. And then they would come back and you haven’t watched the bloody thing or you haven’t read it or you didn’t listen, or you it was that?
Kat Byles [39:21]
Do you think that’s because that’s where you were, like you were on it, like unable to sort of appreciate how good you were like, because I think that’s a symptom of burnout. You don’t appreciate your own value, and you can’t appreciate things you can’t actually receive what it is that you’re giving, and so no one else does. And and now I just get appreciation from my clients, if I you know, when there might be the odd, the odd one that sneaks in, you’re like, Whoa, what’s this about? And, but mostly it’s Yeah. appreciation and, you know, they and thriving. So I wonder if I didn’t know, was that reflection of where you are? Do you think
David Ralph [39:58]
you hit the hit the I’m the head Really? Because now with the clients that I work with? I would say that 99% of them after we’ve worked with each other? We’re mates, you know? Yeah, exactly. It’s lovely. You want to hang out with them, you know, and some disappear, and you never hear them again. But others have said to me recently, I just like to have the ability to talk to you, you know, yeah, and they don’t take up my time. And it’s just, you know, little bursts here, there and everywhere. Yeah, but you know that there is a deep connection, because you’ve given them you’ve fallen in love, I suppose that’s what it basically
Kat Byles [40:36]
is, is that you, you know, you know who they are the depth of their soul. I mean, I one of the things I used to struggle with in in corporate and agency life is the lack of substance and depth and realness. And Emily, any substantial connection? You know, now, when I work with my clients, and we we connect to the vision of their hearts, you know, that’s a beautiful thing to see that contribution, who they really are, and then, you know, to see their vulnerabilities around that and, you know, and what their fears and their doubts, you know, you’re in a, in a in a real deep place of intimacy. And and that’s where I love to be. I don’t I’m not great at small talk, and, you know, and fake goodness. And I like to just dive straight in.
David Ralph [41:25]
I don’t know I do fake talk every single day on this podcast.
Kat Byles [41:29]
Yes, I do.
David Ralph [41:33]
I live in my TAV been not going to get to know the real me, they’re not going to scream. Anyway, let’s play some words as we move towards the end of the episode. And these were created by the late Steve Jobs back in 2005. And always worth hearing again. Here’s Steve
Steve Jobs [41:50]
Yeah, of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [42:25]
You feel those words right care.
Unknown Speaker [42:27]
Ah, I love those words. I love what he adds about that to about your heart because it already knows what you are here to become. And I think that’s one of the most profound, important things that he said.
David Ralph [42:42]
He’s yet to find it, isn’t it? But but the weird thing is, it’s like obvious time. When you find it you go Why Why was I looking so hard? Why was it such an angle?
Kat Byles [42:54]
to it? You know what, it’s really funny, because my mom asked me once when I was visiting to clear out loft, and I cleared out the loft, I found my dissertation I wrote University, which was about business structures, and whether or not there were any business structures that allowed creativity to thrive and to allow that because, and therefore your wellness. Because if your creativity doesn’t thrive, then your your wellness suffers, I feel like the two are connected. And I concluded in this dissertation that there wasn’t there wasn’t a business structure right now that allows your creativity and therefore your wellness, your well being. And that’s what I wrote that in 94. And when I found this, I was like, Oh my god, you know, I feel like I went through all these different business cultures and and you know, most of them made me sick or burnt out or miserable, depressed, you know, and, and I was like, oh, maybe you’re supposed to design one, then. You know, I was kind of having these conversations when I was, you know, 18 1920 Wow. So light, you know, looking back when you when you join up the dots thing? Yeah, my life has been about creativity expressing you know, your true essence, that that creative spirit that’s through all of us. And what happens if we allow that to lead in business? Where will it take us? Me? That’s exciting. But I don’t feel like we’ve ever really explored that, you know, what if we do come into harmony with the universal energy that flows through all of us and throat flows through the trees that’s in the sky and the seas, you know, that’s regenerative and life giving? What would we create them
David Ralph [44:33]
when they be amazing? I told this storey before but I was told to clean out my loft where I used to live with my mom. And when I went
Kat Byles [44:43]
to market that loft, there’s wisdom.
David Ralph [44:45]
I found a load of tapes, cassette tapes, where I used to go around interviewing bank manager and the baker and the the butcher and stuff and we used to go into shops with a tape recorder and say,
Kat Byles [44:57]
you’ve been doing this all your life. Yeah,
David Ralph [44:59]
yeah. Well, yes. It was my little voice saying, if you weren’t a butcher, what would you like to be? So it was basically what I’m doing now is Join Up Dots but years ago,
Kat Byles [45:12]
yeah, we used to play did used to play out on the streets and like play, but street football, you know, get your mates out. Yeah. So my my partner in on TV, see that as well as it in front, like didn’t matter where you are. But as you know, our generation is kids, you are playing out cricket, football, whatever. And then now we’re both with both still doing that we set up a grassroots programme in in earnings, one of the little villages in Antigua to get kids playing cricket. And I thought, oh, we’re basically still trying to get kids out to play.
So I came back. Yeah, it does gorgeous words,
David Ralph [45:46]
everything connects? Well, this is the part of the show that we’ve been leading up to that we call the Sermon on the mic, when we’re going to send you back in time to connect with your younger self. And if you could go back in time and speak to the young cat, what age would you like to speak? And what advice would you give her? Well, we’re gonna find out because I’m gonna play the words. And when it fades, Europe is the Sermon on the mic.
Kat Byles [46:35]
Ah, I would love to speak to my younger self that was about 15. And really struggling with grammar school and seeing all her hopes, dreams, just when I look at her now and I meet her now I just see her struggling being in that environment that’s void of any creativity love, and she’s just completely lately, lost doesn’t know where to go. And all her dreams, she said Daydream out of the window in AD max. And that was a time to escape and not able to relate to any of the people in her environment, having different view of the way that life could be and I would love to say to her, that what you can see is true, and is real. And and I just would love to say to her, what would you love? How would you love to see this done differently? What would you you know, just trust that what you can see is absolutely how you experiencing life, void of imagination, void of magic, void of creativity. In this environment, you’re right life doesn’t have to be like this people can be kinder, people can be more alive, people can be more full of, of love and creativity. And so trust that trust that what would you love to do differently? What do you need to survive in this environment or you know, bless her she struggled to she left school then went back because couldn’t find where to be. I just want to say to her that you will end up in the most beautiful place with beautiful people and a community of people that care about you and that love you and appreciate you you’re going to end up on the most beautiful beach it’s not a dream you can have that you can be with the sea which you love and which is your source and your inspiration you can have anything you want to don’t listen to the people that tell you your dreams aren’t real. Follow your heart and you can create anything that you love and anything that you want to experience but mostly you can create that in your heart that you know to be true follow that follow that
David Ralph [48:53]
now great stuff powerful stuff. And just before we say goodbye to you I’ve got to ask is that blow chopping down trees is a
Kat Byles [49:05]
I think they are I think they come down my trees I’m gonna go and stop them.
David Ralph [49:11]
No, but firstly, Join Up Dots recording day did I did not realise that we record podcaster
Kat Byles [49:16]
speaking to David Ralph
David Ralph [49:18]
Yes Okay, what’s the number one best way you’ve been listening today can connect with you
Kat Byles [49:30]
my website I guess cat files calm and on there there’s a little Connect button so if you know if you would love to explore the business that wants to come out of your heart, you can look in a little time a time and we can explore that together and if you’re if you’re you know if you want to see whether it’s true for us to work together you can book in a time there. So yeah, cat files com on Facebook as well. And like I think it’s true business with cat files
David Ralph [49:54]
and on iTunes and we will have all the links to make it easy as possible on the show.
Kat Byles [49:59]
And if you want to be really annoyed by lots of photographs Mantega, then on Instagram cat, Biles
David Ralph [50:05]
doesn’t make your friends he doesn’t want your friends. I promise you aren’t keeping slagging the United Kingdom terribly for the whole
Unknown Speaker [50:11]
David Ralph [50:13]
I turned him back on us. You’ve turned your sandy beach Walker.
Unknown Speaker [50:20]
I am basically
David Ralph [50:21]
giving us new team knows that what we’re going through right now I’m
Kat Byles [50:26]
I’m from flower. Yeah, you
David Ralph [50:28]
can’t be snooty from smell Kenya.
Kat Byles [50:30]
Now, you know?
David Ralph [50:32]
Well, thank you so much for spending time.
Kat Byles [50:36]
Connecting with you. It’s been really lovely. Thank you for a great way to start the day.
David Ralph [50:40]
Lovely. Please come back and game when you’ve got more dots to join up. Because I do believe that by joining up the dots and connecting our past is the best way to build our futures
Kat Byles [50:48]
cat. Thank you so much. Thank you for what you do love.
David Ralph [50:54]
Kat Byles. So she works in England, she hits burnout, she decides to get away reconnect in the sunshine and it turns into her new life and is you know, we keep saying this every single episode really is about taking action if you’re just listening to podcasts all the time, and you’re just gonna end up listening to podcast if you are actually getting out and doing stuff. And I am a great believer in is this connecting with nature. I know it makes me feel good. And I think it’s always made me feel good. But as a sort of almost a 50 year old I think to myself, yeah, I now understand why because it’s the calmness is the ability to think it’s the ability to feel the sun on your face, all the kind of things that actually I think we know, I think we know, it’s not all about Hustle, Hustle, Hustle and running around. And if it is that case, you just bring yourself down and you lose clarity. Until next time, thank you so much for being here. If you are looking to start not a business, but income streams that are pretty much stress free, and allow you to live the life you want, then jump over to Join Up Dots and send us an email. I will connect and speak to you personally and we see about getting you on to the next training session. That’s coming forward. Until next time, I’ll see you again cheers, bye bye.
David doesn’t want you to become a faded version of the brilliant self you are wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.