Welcome to the Join Up Dots business coaching podcast interview with Kayvon Kay
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Introducing Kayvon Kay
Kayvon Kay is today’s guest joining us on the Join Up Dots show.
He is a man who has over the past 19 years has helped 1000+ coaches, consultants, service providers, and entrepreneurs master the fundamentals of sales and close more High-Ticket sales over the phone.
He is known as the “The One Call Closer,” and is one of the most recognized and in-demand sales trainers in the high-ticket space.
The tactics and ideas that he uses in his One Call-Closer private training are techniques that took him 20 years to develop and that less than 1% of the population even know about.
These techniques are also derived from him spending over 10,000 hours on sales and business training courses, and seminars.
Now that sounds amazing, and of course we all will be thinking that he was born with this talent.
But in fact his journey to becoming a successful sales trainer didn’t happen overnight nor was it easy.
He went through a lot to get to where he is today.
How The Dots Joined Up For Kayvon
He started his passion for selling at the young age of 13 where he got his first sales job as a junior sales assistant at the local furniture store.
It was from that experience that he wanted to pursue a passion for selling and started this never-ending pursuit of sales improvement.
Up until today, he’s read over 396 sales books and has spent over $128,563 on sales trainings and seminars.
During his time at college, the Dean of Special Resources told him that he should drop out of school because of his diagnosed struggles with ADD/ADHD.
It wasn’t the first time he was told to give up and quit and it will not be his last.
However, that didn’t affect him and he wasn’t willing to give up.
And that is always the key to success, persistence outworks talent, skills and anything else you think is holding you back from your future.
So what is it about selling that lights him up inside, when most people struggle with this big-time.
And where do we go wrong, blinking at the pivotal moment of quoting our price, or something else?
Well let’s find out as we bring onto the show to start joining up dots with the one and only Mr Kayvon Kay
During the show we discussed such weighty topics with Kayvon Kay such as:
Kayvon share his belief that there is no single path to success, and everybody has to create the path that is right for them if it is truly going to succeed.
Kayvon shares how so many people get confused with the systems against the strategies.
Use the webinars, funnels, an email optins to create a deeper connection with your clients before you ever hope to sell.
We discuss Kayvon’s childhood, and how his fathers advice could have held him back from the future that was waiting for him. Thank god he ignored him!
We discuss how Kayvon spent $125,000 on self development and still failed – the reason was he hadn’t proved himself to anyone, not least himself.
How To Connect With Kayvon Kay
You can also check our extensive podcast archive by clicking here – enjoy
Audio Transcription Of Kayvon Kay Interview
David Ralph [0:00]
Yeah, hello there. Welcome to join up doors. Just before we start this episode of join up dots, I thought it was wise to say, there are a littering of swear words in this one, the guy that we were talking to is Uber passionate is Uber enthusiastic. It’s nothing that you wouldn’t hear in a sort of social environment. But I just wanted to say beforehand, if you’ve got any kids listening, or you’re sitting in a car, playing into the family, whatever you do, then there is a little bit of language on here, but believe me, the passion that the guy shows is is inspiring to say the least. Hope you enjoy. Cheers. See,
when we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK David Ralph
David Ralph [1:00]
Yes. Hello there. Good morning, everybody. Good morning listeners and welcome to an episode of join up dots. When you start getting a business going, you think that you’ve got all the dots joined up, you think that you’ve got your marketing, you’ve got the website looking sexy, you’ve got your product, and then you find out that nobody is buying it because it’s icky. Closing the sale is icky actually asking for the business. It’s just horrible. Nobody likes to sell or maybe some people do. Well, today’s guest joining us on the show has over the past 19 years help thousands of coaches consultants, service providers and entrepreneurs master the fundamentals of sales and clothes, high ticket sales over the phone he’s known as the one call closer and he’s one of the most recognized and in demand sales trainers in the high ticket space that a tactics and ideas that he uses in these one call clothes a private training, a techniques that took him 20 years to develop and but less than 1% of the population even know about Yeah, this is secret squirrel stuff. This is why you’re listening to join up dots. Now these techniques are also derived from him spending over 10,000 hours on sales and business training courses and seminars. Now, if that sounds amazing, and of course, we’re all be thinking that he was born with his talent. He wasn’t in fact, his journey to become a successful sales trainer didn’t happen overnight. And nor was it easy. You went for a lot to get where he is today. He started his passion for selling at the young age of 13, where he got his first sales job as a junior sales assistant at a local furniture store. And it was from that experience, that he wanted to pursue a passion for selling and started this never ending pursuit of sales improvement up until today. He’s read over 396 sales books. I don’t know how he’s kept count. Now I’m going to ask him that. And it has been over $128,563 on sales trainings and seminars that during his time at college, the Dean of special resources told him that he should drop out of school because he’s diagnosed struggles with a DD and ADHD and it wasn’t the first time he was told to give up and quit. And I guess it won’t be his last however, it didn’t affect him and he wasn’t willing to give up. And that is always the key to success, persistence outwork talent, skills and anything else you think is holding you back from your future. So what is it about setting that lights him up inside when most people struggle with this big time? And where do we go wrong, blinking at the pivotal moment of quoting our price or something else? Well, let’s find out as we bring them to the show to start joining us with the one and only Mr. Kayvon Kay
Kayvon Kay [3:32]
David Ralph [3:33]
Kayvon, how are you sir?
Kayvon Kay [3:34]
Good morning. Look at that intro. How do you even you know live up to an intro like that?
David Ralph [3:40]
Well, you call yourself the one call closer. I’m the big intro podcaster. That’s all I do. I love that. I love the scene. And it means that we can go off in any direction because some of your stories are already out there. Now I’ve got a question straight off the bat. But in the intro, we say that you have read 396 books now I’m a 47 years old. I couldn’t tell you how many books I’ve read. Did you start counting is a guest speaker? How did you come up with that?
Kayvon Kay [4:07]
Well, I when I started, I actually started counting. But I also went back into my my journal of the books I’ve read, I went back into when we were building that we were building that website out, we wanted to kind of put out there and say, You know why? Why would someone listen to cave on because at the end of the day, there’s a lot of chatter out there. A lot of people are kind of claiming that they’re this and that they do this, right? There’s a lot of these self claimed experts. So instead of just saying, Hey, I’m an expert, I wanted to put it out there and say, Here’s why I’m the expert. So we went back, I looked at the back, I look at my library, I actually went on, went back into my computer and looked at all the audio books I listened to I went into the books in my computer that I listened to, and it came out to is actually a little bit over 400 now, but we just you know, 396 was a nice, what number we landed on?
David Ralph [4:56]
And do a lot of them repeat themselves. Are you getting the same kind of information? Or? And
Kayvon Kay [5:00]
yeah, folks do you do? So? So So the one thing I learned from a mentor, when I when it comes to reading books is people how did you you know, read read and 96 is you kind of get to a point where you know that every book that everyone’s sharing information, but there’s always that one, right? There’s always that one little nugget or that second, that third nugget you get in a book. So for me, I’ll read a book and you know, I read fast, right? I skim through, I skim through it all, until I see the nuggets. And when I get and then when I get to three nuggets. So if I get three solid points I’ve never heard, or maybe I’ve heard it, but I’ve I’m reading in a different way. I got what I needed as a book
David Ralph [5:41]
and when you look at them, or is it just money for hold rope up? Should should these people join forces and just give us the Definitive Guide? Now I know it’s not going to happen. But could somebody buy one book and basically get your level? Or is it the experience? Can I
Kayvon Kay [5:58]
take you so far? I lost you. You just said it. Can you there’s kind of two questions in there was can get everyone kind of gather and write the Bible? And then the second question is is you know, is it just reading? Or is it just experience and I and and I’m going to just say this? One thing I know about success. And I’m not talking about just business success, sales success, a life success, emotional success, or even relationship, relationship successes, there is no one path. There is no one golden key, there is no one golden wish. And if anybody thinks like that, and is hoping for that, they’re going to be disappointed. It is a combination of many things, that combination of reading that combination of implementing a combination of Yes, having experience, you cannot buy experience, you cannot race experience. Experience is something you live it’s something you do if something you are when you go through times of trouble when you hear no 900 times when when you think you have the right idea. And and you get to the end of the road, and it was the wrong idea. Experiences what you do at the end of that road. What do you do when you’re on your hundred? No? Do you sit up and keep going forward? Do you pivot? Or do you sit there like a baby and cry and make yourself a victim and come up with the many reasons why it should have worked. And you cannot buy that you only can read it. You can live it, you can do it. You can learn from other people, you can learn from your own mistakes. It’s really the culmination of all of it.
David Ralph [7:38]
And when you look back at your experience, there was there’s so many things which I thought, yeah, spot on spot on. And when your name was put in front of me, I thought, well, I’m going to have him on the show where there’s a lot of people that I go over and what I do, I’m going to share my tips here. I get a name put forward. Would you like to come on the show? Or would you like him on the show? First thing I go is over to LinkedIn. And I get so many coaches, but literally were working for somebody six months ago, and now they’re suddenly an expert. Suddenly they they know everything about a thing. And I think to myself, I don’t buy it. I don’t buy it. Now you’re open 20 years to develop. And 10,000 hours now that comes into the Malcolm Gladwell, doesn’t it or the 10,000 hour rule that the Steve Jobs the Bill Gates, The Beatles, they all went through? Did is that a figure that you now look at and you kind of go now it’s a sound bite? It doesn’t come anywhere near that? Or do you go Yeah, 10,000 hours to become? Is it?
Kayvon Kay [8:39]
I mean, it’s more than 10,000 hours? Really it? I mean, 10,000 hours is just is I think is the is what they say is like that baseline is after you’ve had 10,000 hours, but I haven’t had 10,000 I’ve way more than 10,000 hours is just I know, it’s been more than 10,000 hours. I mean, so yeah, you know, and this, this goes right into my personal story of of failure. Because what you just said is why I failed, I left my corporate job which we can get into a little later that whole experience and what it was to, to dive in and did not look back. But you know what, after a year of leaving the corporate job, I was trying to be a self complaint. This, this expert, I’m going to help you achieve your goals. I’m going to be a leader, you know, this is this what I call is this bullshit of people that that is just thinking that that’s the dream, they think it’s as easy as just, I’m going to quit and everyone’s going to listen to me. Well, I had that dream to I spent $125,000 trying to make that dream a reality. And I failed. And I failed. And I failed. And it was for that exact reason. What you said is these people think that they can be an expert, but they didn’t prove themselves to be an exit. Well, would anybody listen to you? When a year ago, your life was in shambles? When a year ago you were working a corporate job or you were you were job lyst, one of the two. And it was the same thing for me. And it wasn’t until I found my mentor. And he looked at everything I was doing. He was looking at all the online, he was looking at all the verticals, I was trying to I was trying to be a public speaker, I was trying to be a coach, I was trying to be a consultant I was trying to do is speaking from stage, I mean, I was doing whatever it took just to just to try to be that person. And and when he saw it all, he just literally shook his head and, and he went back to the basics. And he said cave on if I were and this is so important. This is one of the game changing moments in my journey. And he said, If I were to tie your hands behind your back and blindfold you, what is the one skill? What is the one thing you could do to make money and that people would listen? And for me it was wasn’t even it didn’t even think about it? It was as well yeah, it’s sales. Why though, the reality is because I started selling when I was 11. Really I started selling when I was in grade one. And they told me that I wasn’t good enough. And they put me in the corner. And they said I would never succeed. And I was selling the world and selling the parents and selling my bullies, I’m going to be great. I was selling them on why they should listen to cable why they should believe in me. And that sales from literally from grade one, I would say until I am today that’s way more than 10,000 hours. And then when I married it here was a great day when we married those cells with my struggles. So what was I struggling and I was struggling trying to be a coach. I was struggling trying to be a speaker. I was trying I was struggling trying to be a leader and I you can’t see me but I’m doing the quote unquote leader. And and and it was very, very, very transparent. when when when my when my mentor said do you think think that you know the pain of what coaches go through? And what the speakers go through idea? Oh, I know all about that. $125,000 of pain. Yeah, in your skills to sell. I’m like, well, that’s what I do. Like, that’s just who cave on it. And it just dawned on us, I’m going to help coaches. Instead of being a coach and a thought leader and a leader, I’m just going to help them sell their stuff. And then within within one month, from being what I call congruent from finally stopping in and sitting in silence, until we hear the answer until I was willing to actually do that. My life, literally in a month change I went from losing $25,000 a month on trying to do this and that they’re earning $25,000 a month, next month was 30,000 A month after that was 50. And then we’re going to have the biggest month right here. I this month is gonna be a six figure month. And I’ll tell you this, this is all six, seven months ago, it all started on this this one journey.
David Ralph [13:10]
It was amazing about that is number one, I was thinking I can’t remember the last time somebody offered to take me in a room and Tie my hands behind my back. But away from bat. It’s It’s obvious, isn’t it? It’s obvious. And that’s the thing that comes up time and time again in join up dots, that people look at other people and go that’s what I want to be and this is what I want to do. And they’re not being real to themselves because the real to themselves. It’s kind of easy, it’s just what I do. Who’s gonna pay for that? I can just do it easy. Why why why? Why it there’s no value in it. And so we try to create value with value isn’t there. And Matt is the winner and that’s what every single person and join up dots is pretty much said to me. Once I realized that the talents I was already walking around with where the things but I needed to use going forward then it was full steam ahead. And it’s obvious because you’ve been building up to that point you’ve been learning it you’ve been living those skills so why do we not look at that and go the easy stuff is the winner? Why do you reckon
Kayvon Kay [14:13]
dives? You know I like that’s such an awesome question why why do you think we we look past the easy stuff that’s easy to us. So we look past our own skill set. And I think we need to develop these newer skill set. So people would listen. And I think that’s the I think that comes with fear. I think that that comes from the ability of not believing that your skill set is good enough. So we see these leaders we see these these gurus and we say to ourselves all they have what I don’t have and if they’re successful, I need to have that see for me when I was going down the journey of failure I didn’t want to do anything with sales like at all i because I came back for off such a bad experience in my corporate job of sales. I wanted nothing to do with sales I hated sales it’s it’s kind of like the the the that professional athlete that wakes up one day and says I don’t want to do the sport anymore because they burn out. But really it’s it’s they didn’t burn out they just burned out and in a moment in time they burned out and maybe with their coach maybe where they’re training maybe their facility maybe the team that are on but but but they didn’t actually burn out. Now how many people really burn out you just get tired and you get you get you get into you know, you get sick and tired of the same shit over and over. For me. I never burnt out in sales because when I when I found out like when I when I owned it again when I was like, yeah, I’m a sales guy. Okay, and then all of a sudden I turned it into something I love. So I turned a skill that I’ve been working on it I didn’t even know I was working on the skill all my life for this moment. But You’re damn right. I’m happy I did. Because I would have never seen that lot of people are like, Oh, now I can do cave on cave on. Did it in eight months. Can you Vons it overnight success, not an overnight success. It took me 33 years to get to where I am. So if you want to call it overnight success was 33 years of overnight success. But the best thing about it was when we did get to current so when when we did except the skill we had in ourselves where you know, that easy thing that comes to me easy. life became easy. Business became easy. People started coming to me, I don’t go to people I came and what happens there. And this is something that we hear all the time, and I never believed it. But it’s the truth. I went from going from a place of fear, which I tell people fear is just an illusion, it’s not real. Fear is a result, anxiety is a result of something deeper in what is that it’s lack of so we talked about that scared city. But it’s not this, just a scarce mindset, its lack of lack of confidence, lack of conviction, lack of awareness, when your awareness is low, your capacity is low. So I was coming from a place of lack of so what was coming up fear. And when we make fear based decisions, we get everything in return that is in harmony with fear based decisions. Because the one thing you and I both know, is everything we get in our lives no matter what it is, period is a direct reflection of what goes on inside of us. So if we want to change the outside, we have to change the inside. And when I when I changed what was going on in the inside. And I started to come on from a place of faith. Now I’m not religious and I then I had people yell at faith, what are you talking about? No, I’m talking about faith in oneself. I’ve talking about faith in your skill set faith in your, in your motivation, faith in yourself to know that you’re going to do whatever it takes, that you’re with a faith that you’re willing to do, but most people won’t, in order to get what most people will never have. And when you make faith based decisions, guess what happens? You get in harmony, you align yourself in faith based results. So you go from a place of restriction to a place of creativity. And that’s when it becomes beautiful. And yet, it’s not always beautiful. On the face side, there’s still some fear and a half a deal. There’s some stare struggles and pain. But it’s a whole different world, to a whole different mindset when you go have come from a place like that. Because what you can’t have in life is you can’t have your ego, and you can’t have the the abundance, it doesn’t work. You can have fear and faith. They both live in the same house. But you got to choose one or the other. And I’m sure and it’s in it changed my life.
David Ralph [19:02]
But let’s play some words now and then take you back into the selling techniques which has made you famous, but these are words said a few years ago, and we play them all the time. Jim Carrey,
Unknown Speaker [19:14]
my father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [19:39]
So do you love the rewards? Or do you love the clothes, because it seems to me with sales people, they love that moment of actually putting the phone down and bang is done, whether the rewards are coming to them at that moment or whatever.
Kayvon Kay [19:55]
Now I’m over the clothes. If I wanted to be average sales person, I would worry about the clothes, I would look at the transaction. For me, it’s not anymore. It’s all about the transaction, because I can do transactions all day. For me, for in. So what I do, so I got to put context to this is I don’t, I don’t sell products, I sell, I sell services. But I sell actually something deeper, which is transformation. I work with coaches, effective coaches, authors, leaders, experts who actually have something, they have a service, they have a program, they have a strategy that changes people’s lives in them. And what I mean by changes people’s lives, I mean, if they follow these, if they followed the roadmap, and never made an excuse, and had an open mind and do what it took their lives would change. I’ve taken people struggling mothers that are children a for they come to me they don’t have a penny to their name, they have debt, and I mean obesity of debt, and they were willing to go and get more debt struggle, do whatever it took to pay for the course, because they knew and I knew that if they went through it, which wasn’t going to be easy, there’s no such thing is easy success. But if they went through it, their lives would change. And and their lives did change. They went from earning 1500 dollars a month, to 1520 k a month. Now 1520 k a month to some people I know even to me. Now, that’s not a lot of month, I don’t even know how people live on that. But when you’re making 1500 dollars a month, and now you’re making 15 to $20,000 a month, that is life changing, I get to be part of that as that is what my reward is to see that I can do that. That’s the change. When I left my corporate job, I wanted to make change I wanted to do, I wanted people to do that. And I thought I was be able to do that by standing on some stage speaking for to our message, and some people would do that was I was wrong. The way that I’m going to inflict change in people is, is to be on the other side of that phone call with them. And to show them that there are that that there is a pain that they’re in. But there’s also what I call is is the is the dream is that Dream Land is the is the is the mountaintop. And then all I have to do is create that bridge for them, I have to get them to separate from the decisions they made making, which led them to that call, which doesn’t serve them, to get them to jump onto a new path that will serve them that will give them the power that will give them the conviction that will give them the confidence so they can better their lives, better their kids lives and stand proud. And this situation as a mother, as a mother, when that husband left her with the four kids, she can stand proud and say I did that. I took care of my family. Nobody did but me. That’s powerful. That’s what I live for.
David Ralph [23:02]
Now, to emphasize this to the listeners, Cavan is just rolled out of bed at six in the morning. And so literally something like 10 minutes later you’re on the fourth row is does that show you that you are on your game? This is where life is for you.
Kayvon Kay [23:17]
You just yeah, you are you get and this is what I try to tell people is stop following the man I never followed the masses. I never did. I mean, I always said it, there was a box of corporate and the school system and 80 90% of that population was a box and I don’t know if you’re allowed to swear, but I’m a fucking triangle. And all my life since grade one they try to put a triangle into a box and it didn’t work and for 30 years, they made me feel and I made myself I study and play the game the blame game I accepted the feeling that I was different but it was bad but that I was trying to conform and I couldn’t I felt like I was I was a failure I felt like a loser I it was it was horrible. I mean being told all your life that you’re not good enough that you’re different that you’re stupid that you have a DD ADHD that you have LD they they said that I had LD so learning disabilities in reading, writing, mathematics, communication, what else is there in life not to have a learning disability in there wasn’t? And after after 20 years of hearing that you start to believe that it hits it sinks on you. But but but for me is I have my dark days. Oh You’re damn right. I did. I did. I did. There were other days I didn’t want to move forward app so fucking loosely. But no matter what, there was something underneath that all that there was there was just this this Lou there was a fire and it dims. And then I say it was even like a pilot light. But the difference is it never went out. That little fire just no matter how hard life got, no matter how challenging money cures you no sweat all that I just never went out because I knew that there was more. I knew that I was meant for more. And this is what you’re hearing is that is that fear that fear that fire? I stay sorry. And then yeah, I’m a little God. You two minutes before the podcast. I think I’m a transparent guy. You know, oh, shit, I got a podcast. All right, let’s do it. Let’s let’s do you think I’m going to call and say, Hey, I woke up late. I’m not going to be able to make the podcast. Hell no. That’s what victims do. They will lie and make an excuse of, Oh, I had my kids last night cut me up and the dog and this. So no, that was my responsibility. Get up here. And it’s my duty not to be tired. Not to not to show up half ass, you gave me an opportunity to be on this podcast. And that’s my opportunity. It’s my, it’s my obligation. Make sure I show up. But my better self to make sure I show up 100% because that’s how everyone should be living every single day of their lives. And yes, it’s not easy. And if it was easy, nobody would do it. That’s why it’s, that’s why it’s challenging. That’s why it’s fun. You want challenge. You want things to be difficult. That’s where we grow. We don’t hate. I always say this. And it’s thing. It’s very similar as success. But I always said this with character. It’s easy to have character. And to be a leader when you’re winning. When everything is going your way. real character is built when things are not going your way when you’ve lost the game. I played professional sports, I played ski racing and I was in on football. And and I remember being in the football change room when when we were winning. And it was easy to you know, hand that trophy up and end to be all loud and proud. But it was really the character I saw was build Marlena last, when we had to come together as a team, when you didn’t want to look at the guy next to you because you couldn’t even look at yourself in the mirror. And we had to come together. And we had to unite and we had to go back to the drawing board. And we had to figure out what went wrong. That’s where real character is. That’s where real success begins. Not at the top at the bottom. People you just played that Jim Carrey clip that was literally like a everyone goes, Oh, that was my life. That is literally my life. My dad in my entire life, told me to get a pension, and told me that I should work for a company for 17 years and hope so I got a paycheck. And and and I watched it in my own eyes, I watched my dad come home every single day covered in black steel like he were we worked at a steel plan, he was black. And he was miserable. And he was abusive. And he had we lived in such a scarce mindset that we couldn’t even put but good food on the table. I’m not and I’m not going to complain about that. Because any male that complains of being boring Canada as a male, that you can’t complain about anything. So I don’t complain about it. But that was the reality. And I saw and I saw my friends, families, the ones I used to hang out with, you know, they say you gotta hang out with success. I found friends even at a young age and people go, did you know that? No, I just knew I didn’t know that no one told me that. But I just was fortunate enough to maybe see when they hung out with business families are the lawyers and the doctors how much life was better. Like when you have money, and you come and you have a little bit of abundant life becomes a little easier. And I saw that. And I was like that I what do you what I don’t get it, you’re asking me to be like you want to be like I don’t want nothing to do with you. Today, I make more money in one month than my dad has ever made his entire life. He still talks to me and tries to talk to me about a fucking pension. And I and I don’t even listen to him. I had I stopped listening my parents at 13. My they know that I stopped listening to them at 13. Because after the age of 13, they couldn’t show me anything except the one thing that money cannot buy, which is love. They gave me all their love. And that’s all and I’m forever grateful. But at some point, you have to change your situation, you have to change your environment. And when I realized that if I was going to play bigger, but I was going to have bigger things, I had to change my environment, my thoughts, my my emotional state, my behaviors, all of it, if I was going to get to where I went and it and it sucked, and I did it, and I failed. And I spent hundreds of thousands of dollars trying to figure out, but it’s mine. It’s mine. I did it. Nobody gave it to me. I did it and when you can do it, the best part of all of that is when you get there, nobody can do take it away.
David Ralph [30:02]
Yeah, absolutely. So we did the selling obviously that’s your big talent and stuff is Do people make it more difficult when it is? Is there a simplicity to it? Because it’s all about getting somebody on the call, but certainly on an online environment. Everything’s about sales panels and webinars, is that the difficult approach? Should we just get people on the call and speak from one to one?
Kayvon Kay [30:26]
No, that’s the so so that’s exactly actually what my business and our strategy is, is the webinars and they you know, the talks and the free gifts and all that because but there’s a see the thing is, is you’re talking about tactics, a webinars a tactic, how you use that webinar is a strategy. The free gift is a tactic, what and why you’re offering a free gift to a webinar, in a message is a strategy. What I do is and why I am the one call closer is because we put people, we put the prospects through a series of these tactics, but most importantly, the strategies. So by time we get on the phone with them, 80% of the sale is already done. I don’t do selling, that’s why they come, they don’t come to the one call the one call seller, and the one call closer, I don’t sell, I don’t sell features and benefits. I don’t sell that traditional way, oh, this is what you’re going to get know, if I have to do that I’ve already lost by have to do that. I’m not going to make the clothes. When the client gets to me, they’re already like I said 80% pre sold. They’re not asking me questions on the guru. They’re not asking me questions on what they’re going to get. Because if they are then then then I’m not gonna it’s gonna be a hard uphill battle. They’re asking me questions on why they should do it. I’m asking them questions on why they should do it. Why why why are you why this group?
David Ralph [32:01]
transformation again, jumping in now it all comes back to taking somebody from that pain point. To the pleasure point.
Kayvon Kay [32:09]
It is an in it in its in its in the beauty of it is the deeper ness of it is when I realized I have a skill. And I call it I will maybe that I think there is a book on I didn’t read it, but the art of influence. Now, people say you mean the art of manipulation? No, no, I’m talking about influence. But I’m talking about leaving deeper, I mean, the ability to get someone to go down a path that doesn’t just serve you, as a closer actually serves them and you and you could take them through a path to an end result. That where they make the decision, you don’t make it for them, they make the decision out of powerful facts that a powerful emotion to a result that you both want. Not that I want that they want as well, that is the art of influence. And when you can do that, that is transformation. And that is when it becomes powerful. And that is when you have a skill that people want and that people need. And that is what I have is the ability to influence people to get them to make a decision based on questions and facts that I provide them. And I say an executive educated decision that will give them the transformation, or give them the product they want. Or give them the service they need. So they can change their life, they can go to that Promised Land.
David Ralph [33:38]
Okay, chicken, chicken and egg time, okay, somebody’s listening to this, I’m going I buy into this totally, I can see this. What we’re talking about is building a deeper connection until the person is almost at that moment where they’re, they want to ask the right questions, and they’re not asking the obstacle questions. Yeah. So did I even have to build a product first and then get somebody to that point? Or do I get people to that point to then find out what product those people want?
Kayvon Kay [34:07]
Well, see, that’s a deep, like your question there. So let me just tell you, when I was failing, I built the product first. And then I went to market and it failed. Now, we just we just me and my business partner just sold 200 seats for 20 $500 program. Which program was an inbuilt program is a built we’re building it as we go. Why would I build a program based off of what my what I think my prospects want? I’m going to build a program on exactly what they want. Week after week, they’re going to give us the feedback, where they’re going to tell us what they’re looking for what they want. Now, did we have an outline? Absolutely, we didn’t go and completely blind, but we had an outline of what we were going to do. But it wasn’t built. We didn’t sit down there for 10 months and say okay, it’s ready to go to market know, we built an outline went to market with it, and showed it to our to our you know, our prospects, they loved it. Now they’re telling us how to refine it. So when we come out of the eight week program, now we have a program we can go back to the market with and charge more dollars for now.
David Ralph [35:20]
I was I was hanging on every word fast. So um, that that that’s why there was a gap. So somebody out there hasn’t built a community hasn’t got a website hasn’t got that ability to Canvas feedback. Would it be as simple as bam, putting $100 Facebook ad, posting out to forums and then getting feedback from is the feedback the starting point?
Kayvon Kay [35:42]
No, it’s all bullshit. I don’t care I will sit here. And then I say this with absolute passion. Because I was one of those people that got scammed. I mean, $120,000 scam, hey, cave on, I’m going to show you how to do Facebook guys, they cave, I’m going to show you how to build a funnel, I’m going to show you how to do a webinar. And then I’m like, I don’t want to do webinars. So I just outsource somebody to do a webinar. I don’t want to do Facebook ads, I’m going to outsource I’m going to do the Facebook guys. And I don’t want to do someone that it’s going to do my posting on social media, because I don’t have a time to do that every days and outsource that. Those are tactics, tactics. Tactics might give you a paycheck, if you’re lucky. It’s the strategy. It’s a strategy that will build you the Empire. It’s not how you do it. It’s why you’re doing it. And I’m going to tell you what I it is. And I if you will, what do you mean by that? If you don’t get that you haven’t, you’re not deep enough. If you don’t get the difference. It there’s so many programs out there, and I wish they would just get shut down. Let me show you how you can be a coach or consultant with no experience with no you know, no community with nothing. And how you can make six figures. Yes, some people get lucky. Some people go through the tactics, and they do have a message that might hit a certain niche. And they and things start happening. And because of that, then they start seeing what the real What, what, how it really works. And then they can get that juice. You know how many people try doing that and they fail. I was one of them many times, many times, because these coaches, these consultants aren’t actually showing you the real stuff. They’re just showing you the tactics. They’re saying, hey, connect this to this, and do this, do that and you’re going to be successful. It’s fucking bullshit. It’s bullshit. If every way, if it was that easy, everybody would do and everybody would have success. And that’s why very few do it. And very few have success. Because it’s not about that it’s a business. There’s no, there’s no such thing as pressing Enter. And money magically appears, my god, these these are these people that I see affiliate marketers learn how to learn how to write an email, make money, it makes me want to puke in my fucking mouth. It’s not it’s a business, email marketing is a business. And you can do it part time, email marketing, affiliate marketing, something you do full time, and you got to be in like an engineer mind. And you got to be creative. And you got to understand how to build a list. That’s the hardest thing is building a list. And then and then once you build a list, which is not just as easy as, hey, do you want to build my list? No, there’s a strategy behind that alone, then you have to speak to your list, then you got to get coffee. So you can get people to open the damn emails, and then get them to go down the email to press a link. And then get that link to maybe say a message to the person in the moment who’s looking for what you’re offering to purchase and pull out the credit card. Do you know how hard that is? That is not as simple as a hit of a button. And I know right now most people are like this guy. He’s, he’s crazy. No, I I’m fucking passionate. Because I don’t want people to go down the road. I went, I’m happy I did. But you don’t have to go and spend 120 $5,000. To learn that lot of this is bullshit. If you don’t know what you’re doing, it’s bullshit. If you don’t understand that there’s so much more deeper, there’s deeper Enos to it, there’s more strategy behind it. It’s not as it’s not just this, the simple thing, it goes back to this whole MLM, you know, multi level marketing. And these, these companies and people like all their scams, no, they’re not scams. They’re not they work, MLM works. But you gotta be willing, I tell people, if you want to go work in an MLM, and and be one of these millionaires, you know, that, then you this is where you gonna have to do, you’re going to first have to quit your job, you’re gonna have to leave all your friends. Because if you’re hanging out with one person who’s not an MMO, you will fail. Because all the ones that are successful, you watch what they do, they make it their lives. Every day, they breathe it, they live it, they bombard people with it, you got to be resilient, you got to be willing to say you will really be hearing 1000 nose every day just to hear that one. Yes. If you do that, it will be successful, you’ll make money. But not many people are willing to do that. I tried seven different MLM. And I failed, not because the system or the product failed me. It’s because I failed the system, I sell the product, I wasn’t willing to give up my friends circle. I wasn’t willing to just run up to people at a local coffee shop and bombard people with it. It’s not what I want to do. I look up to these people, and they come up to me, I listened to them all the time. I tell them you’re selling the wrong person, I listen, they try they try they think they say oh my god, you’re going to be the best ever I go, I know I could be the best ever. But not this is not who I am. It’s not what I do. This isn’t for me. So if it’s not, for me, it’s not going to work, I’m going to be miserable. Just like 80% of the people under you, you got to find goes, it goes right back to the beginning of what I talked to when you and I were talking about right, the beginning of this call is you got to be congruent with who you are. Stop trying to be someone you’re not. If there’s fire under you, you’re full of piss and vinegar, vinegar, and you know, you have a skill. Without skills, you got nothing. So we talk about this, I’m going off, you know, you got me started here. This is what I do. But we talked about this was quickly this is we talked about this called a wealth triangle. Okay, so on the left side of the triangle is what we call your high income skill. This is where you actually are trading your time for the dollar. But the time you’re trading and the dollar you’re receiving is huge. It’s the most amount of money you can make in a short period of time. That’s a skill. So for me, my high income skill is the ability to sell over the phone, for other people is the ability to write copy, or or high income school could be a Facebook ads expert or a funnel builder, someone who can sort of build a funnel and and as a result of that, get paid $10,000 and then maybe even get 10% rev share as a result of that that’s a high income skill, you’ve got to build that first, you can’t build a business without an income skill you’re going to fail. So then we you do is after you then build a high income skill, you go on the other side of that triangle, the right side of that triangle, which is now you build a business around your high income skill. That’s when you can you can scale your high income scale, you can get people to do it with you, you can scale yourself. So now it is the world everyone wishes they lived in right is where you’re sleeping and money’s coming for you. But it’s still not at the bottom part. That bottom part is that investment level that is truly when you’re when money’s working for you when money is buying money. But most people try to go from zero skill right to this investment. You know, I’m going to buy real estate and real estate’s going to do this and, and I’m just gonna get to live at home and money’s just going to come to me like a fucking tree. And if I sit there and think about it and manifested, like the secret told me it’s going to come No, No, it won’t. You going to live a life of pain and misery, you’re going to get bitter and you’re going to see other people like when that Ferrari comes by, and you’re going to say things like, fuck that person. Oh, he’s lucky or I’m sure mommy daddy bought it. No, they fucking work hard for it. Next time. I always encourage people next time a Ferrari or a Rolls Royce comes driving by instead of judging them, because you’re judging yourself of what you don’t like, once you go up to them asset that person ask them what they did to earn that. Be creative. Wow, wow. Okay, I
David Ralph [43:22]
know where to jump in there. So I would just sit in letting you do your thing.
I had a shave, I mowed the lawn, I took the dog for a walk. And then when I came back he was doing for flow, amazing stuff. So the one tip, the one tip, let’s leave. Before we sort of listen to the words of Steve Jobs and bring the show to an end. What is the one selling masterclass tip that you can give everybody out there? That would be the nugget? You talk about the three nuggets in every book, even the three nuggets joined up into one,
Kayvon Kay [43:53]
what would it be the complete opposite of what I did on this podcast? The less you talk,
David Ralph [44:02]
you sell out that was so distinctly precise. I was after I’ve listened to you for the last 45 minutes. I was shocked by the brevity of that.
Kayvon Kay [44:11]
So say it again, the less you talk, the more you sell. Selling in closing is 80 to 90%. Listening in that other 10% is asking the right questions at the right time with finesse. When you’re listening, you have control.
David Ralph [44:36]
Labatt, I understand that totally because I do come from a sales background. And I’ve kind of changed it into this area now. So a lot of the questions I posed, I posed as leading questions because I kind of knew what you was going to say. But of course, I didn’t know how you were going to say it. But I do know how this guy is going to say it because these are words that Steve Jobs said back in 2005. By created join up dots. And so we’d be remiss if we don’t I’m again, here is Steve Jobs.
Unknown Speaker [45:02]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [45:38]
buying into those cave on
Kayvon Kay [45:41]
my story, I tell you, I said it in the podcast. Like I was told I was never going to succeed. I had a father who is who is who’s leading me down a failing path. I had a says I was in a community that that didn’t believe in me. I tried everything, I have way more failures than I have succeeded. And he said it. But at the end of the day, you have to believe in yourself. And I think it even goes deeper. Because you can have all the belief in the world. We have to trust, you have to trust yourself. Got to accept, accept the fact that if you keep pushing forward, no matter how ugly it gets, a lot of haul hard and painful. It gets you will you will persevere. You will get through you will get there eventually, it might take several different paths, many failures, but all the greatest they will tell you and never, ever give up. And the best way I say to that, too, is try to live every day not in perfection. But in excellence. And what I mean by that is perfection is is always having to be right. Where excellence is willing to be wrong. Perfection is fear. Where excellence is taking a risk. Perfection is doubt. Excellence is that confidence. And just to end it. Perfection is what we is those people that are just about the journey is stories about the destination, when when I get this, I will have that. I can’t wait because when I’m 50 my life will be no excellence is just living every day, and being grateful. And understanding where you are. And being absolutely confident that even if you’re failing, you know you have the strength, the character, the tools and the skills to make sure that one day you will be successful. And I leave that with that live with excellence, not perfection. Don’t try to connect those dots, just do what you think is right. And one day the dots will connect and then you can look back like I am and telling you from my passion. This is what I did. And it goes back and I’m going to leave it there because you’re like, what does this guy ever end? I’m going to leave it right there. When it comes I’m going to do a full circle. When you ask me. Was it one book? Was there one book you read? Or can everyone put all this information know those dots are those experiences? those dots are those books, those dots are those tribulations. And it’s not one path for everybody. Everyone has their own unique path. There’s not one way to success. And you know that there’s not one way to build a podcast, there’s not one way to get viewers to your podcast. There’s multiple ways. And I wish I wish everyone the most success in the world I love when everyone’s successful is a great place to live when everybody’s thriving, and nobody’s hurting. And I want to live a win a World I want my world to be thriving with excellence, thriving for result at thrive and empower
David Ralph [48:52]
me. Well, this is the part of the show that we have been leading up to this is the path that we follow through every episode. And this is the bit we call the Sermon on the Mount when we send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young cave on, what advice would you give him? What age cave on? would you choose? Well, we’re going to find out because I’m going to play in a theme. And when it beats you up, this is the Sermon on the mic.
Unknown Speaker [49:23]
We go with the best.
Kayvon Kay [49:39]
Yeah, so I think I would go back to myself a grade six was a very, it was a very big year of being bullied and just a lot of things happened in that year. And I would tell myself, under no circumstances, no matter what. Never, ever expect anything less, but the best, the best, the yourself the best of who you truly know you are. And don’t let anyone tell you anything less. You are powerful. You are creative. You are a bundle of joy, and the world needs you.
David Ralph [50:16]
Great advice. Okay, well, what’s the number one best way that our audience can connect with you, sir?
Kayvon Kay [50:22]
Very easy cave on.com k ay y vo n.com. And if you want to learn how and what I do, you just can go to ask you money.com that’s f you money calm.
David Ralph [50:38]
I have over links on the show notes. Thank you so much for spending time with us today, joining up those dots of your life. And please come back again when you got more dots to join up. Because I do believe that by joining up the dots and connecting our past is the best way to build our futures Kayvon Kay. Thank you so much.
Kayvon Kay [50:55]
Thank you David What a pleasure.
David Ralph [50:59]
Wow, as I said afterwards, it’s not often that the guests talks more than I do. But in that case, he went for it. I love that passion. I love that enthusiasm. You know, that’s what it’s all about, you know, you you can take enthusiasm and passion with a kind of Oh, you know, oh, I calm it down, calm it down. But that’s what keeps you going. You know, I’m like that when somebody starts me talking about my show and talking about my future and talking about how I’m helping people across the world. I feel it flat up in me. And I never used to have it in corporate land very, very few times, it was very much I just went there and did the go. If you can find that geezer of motivation like Kayvon had that that powerful shower, or just, let’s get going, let’s get going Yes, on your way. And the best thing as he proved was, you’ve got that in, you’re ready, you know what you love doing, you know what you would do for free, tap into that, and find a way of changing that into a business. Find a way of taking that thing that you love doing for free, and marketing it as value for somebody. And that’s how it’s done. You won’t ever feel like you’re working again because you are loving every second of it. And you are on fire. You are born to be on fire. I hope that one has inspired you as soon as inspired me to get out there even more. We are bringing a load more stuff that we’re working on behind the scenes to do that. And hopefully we’ll get that out to you very, very shortly. But until that time, thank you so much for listening to join up dots. And hopefully we’ll have you is again cheers See ya
Unknown Speaker [52:35]
David doesn’t want you to become a faded version of the brilliant self you are wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to join up.com to download this amazing guide for free and we’ll see you tomorrow and join up dots.