Welcome to the Steve Jobs based Join Up Dots Free Podcast Interview with Leslie Bradford-Scott
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Introducing Leslie Bradford Scott
Leslie Bradford Scott is my guest today, on the Steve Jobs inspired Join Up Dots free podcast interview.
She is a lady who has created something very different to every other guest we have had on the show before.
From a farm in Canada, she has created a multi million dollar brand stopping men and boy from stinking.
Yep, I kid you not…80% of her marketing plan is based around the hygiene habits of the male population…which we will get into on the show.
But most impressively for me is how before we even talk she has joined up her dots to where she is today.
So ready to have a quick run through of the dots? Well here we go.
- At 10, my father crushed my dreams of one day becoming a writer and pilot.
- At 12, we fled from Canada to Florida when my father was arrested for organized crime.
- At 16, my brother was killed by a drunk driver.
- At 17, I joined the US Coast Guard to chase druggies. (Like my father.)
- At 18, my father went to maximum security prison. (He got off the first time.)
- At 21, I was kicked out of the Coast Guard because I was Canadian.
- At 22, I married a Special Forces Green Beret (trained killer).
- At 35, I left my husband (who was abusive), penniless with no resume, 2 daughters and a dog.
- At 35, I took a job selling cars.
- At 37, I began to study the art of screenwriting to save me from the mind-numbing boredom of selling cars.
- At 37, I won an international film festival, and went on to write another award-winning script. Earned no money, however.
- At 43, I quit my $130,000 yr job working for a tyrant and took nine months off to sit in the woods by a river and think about life.
- At 45, I met the love of my life. (The Brit, of course.)
- At 46, I earned my pilot’s license and fly a float plane in the Canadian bush.
- At 49, I started a bath and beauty gift company which has become a multi-million dollar brand.
And that is the perfect place to start today’s story.
How do you live a life like that and end up creating a company from a rural farm, that ends up being pitched on Dragons Dens?
And when did she realise that this was what she had been building up to throughout her life?
Well lets find out as we bring onto the show to start joining up dots with the one and only Leslie Bradford-Scott
During the show we discussed such weighty topics with Leslie Bradford-Scott such as:
How you can find a gap in a saturated market and position yourself where people will see you.
How the offline way of marketing can be equally as powerful as doing things online. Get out from behind the PC and make real connections.
The reasons why she made an appearance on Dragons Den, and what it did for her business.
How she uses near to the mark humour on her products, which works so well with her perfect avatar.
How To Connect With Leslie Bradford-Scott
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Audio Transcription Of Leslie Bradford-Scott Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:24]
Yes, hello there. Hello there across the world. Thank you so much for being here on another edition. Another episode we might call it of join up dots. And this is one but this is a real doc joining us one because the lady when she when she posted and she asked to come on the show, she actually joined up a dots which we’re going to go through and it just leads seamlessly to where she is today. But she is a lady who has created something very different. I reckon every other guests we’ve had on the show before from a farming Canada she’s created a multimillion dollar brand stopping men and boys from stinking Yeah, I kid you know 80% of our marketing plan is based around the hygiene habits of the male population, which I think we’ll get into on the show but most impressive leaving me is how before we even talk she’s joined up a dots as I was saying to where she is today so ready to have a quick run through of the dots. Well here we go. At 10 my father crushed my dreams of one day becoming a writer and a pilot at 12. We fled from Canada to Florida when my father was arrested for organized crime acts 16 My brother was killed by drunk driver at 17 I joined the US Coast Guard to chase druggies, like my father at my father went to maximum security prison he got offers time at 21 I was kicked out of the Coast Guard because I was Canadian. I shouldn’t laugh at 22 I married a special forces Green Beret, a trained killer at 35. I left my husband who was abusive panelists with no resume two daughters and adult. And at 35 I took a job selling cars. Now at 37 I began to study the art of screenwriting to save me from my numbing boredom of selling cars. Also at 37, I want an International Film Festival and went on to write another award winning script. Earn no money. However, at 43 I quit my 130,000 year job working for a tyrant and took nine months off to sit in the woods by a river and think about life. At 45 I met the love of my life. The Brit Of course must have been wandering around in the woods somewhere at 46. I earned my pilot’s license and fly a float plane in the Canadian bush. And at 49. I started a bath and beauty gift company which has become a multi million dollar brand. Wow. And that is the perfect place to start today’s story. So how do you live a life like that and end up creating a company from a rural farm that ends up being pitched on Dragon’s Den or shark tank is it’s known in America? And when did you realize that this was what she’d been building up to throughout her life? Well, let’s find out as we bring on to the show, to start join up dots with the one and only Leslie Bradford Scott. Good morning, Leslie. How are you?
Leslie Bradford-Scott [2:56]
Mr. David Ralph, I am excited to spend time with you, you and your electrifying personality today. My film electrifying today,
David Ralph [3:03]
you know that I feel pretty damn good today because I’ve had some guests that kind of do the work for me. You know, we don’t have to talk about anything. You don’t have all joined up. It’s all perfect. you blend your life. You’ve had the experiences. It’s done, isn’t it?
Leslie Bradford-Scott [3:18]
It’s never done. I don’t know about that. But it’s exciting. That’s for sure every day
David Ralph [3:22]
when it is because I look at that. And I think to myself, I think most people would have stopped at certain parts. I think 43 you quit 130,000 year job. I think most people would have just put up with that. Even if it was a tyrant. You did screenwriting you won an award, most people would have said that was the thing. What makes you sort of do these things, but then keep going is like did you know that that wasn’t quite the thing. But that was just a stepping stone to something else?
Leslie Bradford-Scott [3:50]
Well, you know, at the time, when you have a failure, you feel dejected and depressed. And and then at those times, I would say to myself, that’s it. I’m done trying I’ve tried my hardest I put everything I had into it and it didn’t work. And I quit. And then this nagging persistence, this annoying thing that’s inside me like a monster raring to get out is like, No, you’re not. You’re going to keep going and you’re going to find the thing that does work.
David Ralph [4:18]
And have you always had that even as a little person because it seems like you’re just that kind of what you say, oh, Vanessa, funky, spunky Sparky person?
Leslie Bradford-Scott [4:30]
Yeah, I do feel that I was born with that. That seed of persistence, said I just have to keep motoring through plowing through whatever life hands me until I can get to the other side. I do feel it’s an innate part of my personality. Absolutely.
David Ralph [4:45]
Well, let’s start where you are now, because this is sort of the interesting way. It’s all interesting, really, I could go anywhere I want. And I will do for the show. But you’ve created a multi million dollar brain, basically making soap, the stinky men. Now, I was a bit offended by that. I have a shower every morning. And I sometimes change the underpants as well. So where’s the stinking is coming from? It’s just Canadians. Canadians got this problem? Or is it across the world?
Leslie Bradford-Scott [5:14]
Well, it’s interesting, you should ask that. So I, my husband and I, who’s a Brit, as you said, We bought a farm in Canada. And I married him later in life. And we’re looking at the farm going this is going to take a lot of money to fix up it was a historic piece of property that was in neglect. And he said you’re going to have to think of a way other than farming because farming really doesn’t pay on a small scale to to fix this place up. You know, what have you gotten that brain of yours? So I had a vintage milk bottle. And I looked at the barn which used to be a dairy barn and I thought what can I put in this bottle that can solve a problem? Because you should create a business of course everyone knows by solving a problem. So what does that I need to solve? What can I put in there that scalar a ball that I can start right here in my kitchen. And I came up with that products. And I actually started with women’s bath products. And I thought okay, because a bath is literally the thing that saved me time and time again in my life throughout all my trauma. I couldn’t escape on vacation, I couldn’t go to Hawaii, but I could go to the bathroom, lock the door and spend 20 minutes with a candle and a bath. And, and a little bit of music and regained my sanity. So I could press the restart button and refresh myself and wake up next morning, ready to take on the day again. So that was my go to strategy. And I thought I’m going to start there. But everybody makes bad products. So how am I going to stand out in a crowded market? So I thought about the problems, those dots that have joined out throughout my life, you know, the struggles of raising children on my own, which was very stressful. And you know, my kids who had a lot of problems because of a messy divorce, and bad bosses, and you know, horrible husband and divorce. So those bad saved me, but how did they What did they save me from? And that’s when I came up with my very first product, which was the week from how, because I had so many week from house, I thought I’m going to create a bath product called the week from now. So I am a better emergency because my daughters were always using that as an excuse, you know? Yeah. for bad behavior. It’s that time of the month. Like you can’t use that every every three weeks. You know, it’s not fair. I live
David Ralph [7:27]
in a similar house, I know exactly.
Leslie Bradford-Scott [7:30]
like five days before, it’s five days out three weeks from No, stop it, you know, you can’t have a bitch emergency every five minutes. So I created products called the week from hell, that’s emergency winters a bitch because it’s a bit to Canada. And instead of calling it lavender, vanilla, or grapefruit, maple, which everyone else was doing, and people I thought, I’m going to position myself in the gift space. So it would be the perfect girlfriend gift. And I started making them my kitchen and I filled up pickup truck. And I told my husband, I’m going on the road, and I’m not coming home until this truck is empty. And I do that once a week. And I’d carry these 55 pound cases of Basil’s up and down Main Street Canada and not cold call on doors and say, Hey, we’d like to buy products and people bought them. So I started finding success doing that. And my daughters who had boyfriends that they could never find anything cool for as a gift said, Mom, let me make something for men.
David Ralph [8:31]
Well, let’s say stop you because there’s so many things here. But I want to summarize. So bad little listeners are getting a blueprint. Because first of all, you solved a problem. Yeah, you saw that there was a problem out there. And a lot of people think that I’ve got to go further afield, but you looked at what’s around you. And you looked at what was scalable with what you’ve got. And then you solve the problem for that marketplace. Then after that you looked at how to stand out, you look for humor. So instead of going Oh, you’re going to smell pretty, you’re going to smell lovely that everybody else is doing. You look for the gift market. So even if there are markets that are saturated, there’s always an avenue for it. Now the thing that I really want to sort of emphasize and I want to talk to you about this is you didn’t get on Facebook and just do Facebook ads. You You went old school and you went knocking on doors, you actually went around connecting with people that people are frightened of doing nowadays, aren’t they? Leslie they all want to do it online, build up their networks, but you’re willing to go out and knock on a few doors?
Leslie Bradford-Scott [9:34]
Yes, I took a reverse strategy, David, because everyone was going online. And it’s there’s a lot of noise. So how was I going to stand out. And I thought, if I go and find 1000 brand ambassadors, so that when people go into their gift shop, that person behind the counter is going and they come in and say my girlfriend, my daughter, my my wife’s having the week from hell, what have you got for them? My gosh, this is the funniest thing, but it’s a great product, too. Yeah. And it’ll cheer them up. I wrote funny stories on the side. Now, I have 1000 brand ambassadors, and they’re posting on their social channels, instead of me trying to reach out as a singular person posting on social channels. And that’s been a really great strategy for me. And then these are good strategy for
David Ralph [10:21]
everyone. Do you think they could could the majority of people out there go old school instead of doing what everyone wants to do? And just as I say, click a few buttons put an ad up and hopefully, things work for them?
Leslie Bradford-Scott [10:33]
Well, there’s no one size fits all success story, I think you’d have to look at, you find the holes, and you go through the holes and you attempt to you know, carve out your own niche. And that’s that was just my strategy. And it worked for me. And because I sold cars, that’s the one great thing I really did not like the car business. But the takeaway there I really learned how to sell and I’m not I’m an introvert and I’m not a salesperson, but I was trained properly. And I used that that skill to go out and pound pavement and cold call in the stores and and do it quickly and efficiently. And yeah, that was a great takeaway from that business.
David Ralph [11:12]
But you are genuinely and I’m not just blowing smoke up here you are genuinely and honest, open person. I’m just to sort of emphasize this to the listeners. Last time Leslie was supposed to be on the show, we had a few technical issues. So we just chatted for about 40 minutes. And we didn’t do anything. And we went on Google Earth and looked around a property and and saw where she swims naked yet. She was telling me all these kind of things. And I felt that you will be best my after about 15 minutes, you just had this way of connecting with people. That is that a skill as well that comes across very well in the selling but you’re not selling you’re just sort of helping people.
Leslie Bradford-Scott [11:49]
Well, I’ve learned along the way as I said, I was an introverted child and shy, and I’ve had to overcome that. And the way that I’ve overcome that is just by learning to be myself. Just be honest, and be myself. And I’m not afraid to share my emotions. I’m not afraid to share my you know, my painful stories, my shortcomings. I’m just willing to let it all out. And I think that’s, it’s the honesty and the sincerity behind that.
David Ralph [12:15]
Now with your website, Walton wood farm.com. It’s, it’s a really well constructed one because it is it’s kind of like a mini Amazon, I would go over there and instantly, I’ll be struggling to pick up something. You’ve structured it in a very good way that, you know, boys don’t stink, dear mom, the natural bitch emergency, you’ve got a natural kind of shopping route for everyone has that come sort of naturally over a period of time? Am I looking at something that is totally different from where you started?
Leslie Bradford-Scott [12:47]
It is completely different. Because I’m not techie. I don’t know anything about building websites. But I hired a terrific marketing director. And she has extensive experience. And in the building websites she was in the early day, she came on board in the early days of digital in her career. And she has, she’s done a brilliant job of taking what I did have, and making it into something really great.
David Ralph [13:12]
So it doesn’t have to put the people out there, you don’t actually have to start with something sexy. You just have to start with something because I think people hold themselves back by trying to get the full package before they go to market.
Leslie Bradford-Scott [13:24]
Oh, my first website, from the end, my first I did all my own photography, and I’m not a photographer, it was a laughable, but I had to start somewhere and I didn’t have any money to really invest in that type of technology. So I just did what I could for as little money as possible. But it got me to the next step.
David Ralph [13:44]
Now I just looked at something and almost laughed out loud. But he was talking about this and and obviously VC is humorous, but it’s it’s kind of sensitive as well. Be good to Beaver the shop the beaver collection, which I think means that totally different in America to over here. Do anyone sort of come along and not laugh? Do people always get the humor in it? Or do people go? Well, actually, this is a bit offensive. This is a bit sort of near to the mark.
Leslie Bradford-Scott [14:12]
Oh my goodness, we have so much fun with that product. I’m not sure what it means over there in the UK, but in Canada and the United States. It’s your personal a woman’s personal care area. Yes.
David Ralph [14:24]
And her life, as we call it.
Leslie Bradford-Scott [14:28]
How do you like her little pink? You know, bow and her pearls? Isn’t she cute?
David Ralph [14:35]
She is the cutest lady garden I’ve ever seen. I’ll be honest, it’s somewhere that I would like to hang out on a sunny day.
Leslie Bradford-Scott [14:43]
So the reason we created her was we wanted a feminine product that was 100% natural and highly effective. But we didn’t want to be called a personal care product. And everybody and are you know North America relates to that area as a beaver. And we just we’d be fun to create an animated you know, character that was a beaver and have a lot of fun with her and take it you know, a serious thing and make light of it. And she has been so well received. In fact, beaver bomb is our number one selling product.
David Ralph [15:14]
I can imagine I can totally imagine. And it did you actually sell because you’ve got the cutest pigs. My daughter loves pigs. And these pigs almost like smiling. Do you? Do you sell them on a part of your your product?
Leslie Bradford-Scott [15:29]
We actually don’t have any real pigs. We have a sick pig called Walton, and he’s our brand ambassador. He represents our cruelty free stance. So we do have a lot of fun with Walton, but no real pigs at this time.
David Ralph [15:42]
Oh, I thought he was real. I’d seen him on Instagram and I spoke that’s a smiling pig. That’s the most perfect little pig I’ve ever seen in my life. And he’s not he’s just fake.
Leslie Bradford-Scott [15:51]
Everybody thinks he’s real. Damn,
David Ralph [15:54]
I thought a little piggy person was going to be broadening out into movies and everything down if we if we talk about you again, let’s let’s take it away from the farm because the farm is, you know, it’s a hell of a lot of work. I can’t imagine actually running a farm. Are you generally a hustler? Are you somebody that gets up early in the morning? Are you are you a real lady or us sort of tomboy kind of person? Leslie,
Leslie Bradford-Scott [16:19]
I am hands on all the time. And my problem is, is getting up too early in the morning. So I’m often up at 4am. just naturally, my body just wakes up naturally at 4am. And I hit the ground running. It’s you know, coffee, and then go go go go all day long. Now, there’s nothing I won’t do to at work. Like I’ll talk I’ll take orders, I will move boxes, I will do absolutely anything that needs doing.
David Ralph [16:46]
Now, the problem with where you live is very similar to where I live as well, in many ways in the United Kingdom. I speak to people and I say, Oh yeah, I get up at four o’clock every morning and I’ll run along the beach and you know, down in the Pacific and it’s all lovely. at four o’clock in the morning and in Canada like the United Kingdom. It’s hell, it’s dark. It’s freezing cold, you know, did you really want to get up at that time? You know, you’re a multimillionaire, you could get somebody else to do it for you. I,
Leslie Bradford-Scott [17:12]
I don’t, I actually don’t mind the cold. I like the seasons. But I stay cozy and warm. And I’m now I’m not out running in the freezing cold in the winter. I just my body just wants to be up at 4am. So I just listened to it.
David Ralph [17:28]
So So what do you what do you spend your money? And what what what is something that takes Leslie away from Business, Business business and an entire pamper zone, something that you actually like to spend on yourself?
Leslie Bradford-Scott [17:40]
I really like going to the spa. I don’t do it a lot. But that’s my my secret indulgence. Yeah, I fly my I fly my float plane, which I enjoy immensely. When I’m flying. I don’t think about anything, I just think about flying and enjoying the beauty around me. And I love spending time with my husband, we sail, I play the guitar, I try to spend 30 minutes a day just playing the guitar that helps me unwind and relax.
David Ralph [18:05]
And so you can sort of get away from the business. Because when you’re in that that creative entrepreneurial spirit more often than not your brains coming up with different ideas. And a lot of time because you’re thinking about it all the time. They’re not as good as ideas as when you let it sort of float for a while and just allow your brain to operate. So you can actually quite easily switch off or you on the go all the time mentally.
Leslie Bradford-Scott [18:29]
those activities are the things that helped me to switch off. So I have to choose activities that engage me so deeply that I can’t think about business. Otherwise, I think about business all the time.
David Ralph [18:41]
Now, let’s take you back again. No, actually, I’m not I’m going to play some words. And then I’m going to take you back. Let’s listen to these bases. Jim Carrey,
Jim Carrey [18:49]
my father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [19:15]
Now, you probably learned a lot of lessons from your father, and from the outside, you might think that they are probably not good lessons to learn. But when you look back on on your upbringing, it was it was a gold in the way that your your dad was sort of operating at a time.
Leslie Bradford-Scott [19:32]
You know, even though my dad was a criminal, he taught me a lot of lessons. He was a very persistent, number one, he always taught me to carve out my own path. So. And I recognize that I didn’t want to be like my father. I didn’t want to be doing things that were illegal or unethical. But he taught me to be persistent, and to not give up. And it’s kind of funny that, you know, he did it in an illegal way. But I took that as an insult, to do things positive in my life and in other people’s life and be a positive force in the world. But to be persistent, not take no for an answer and just keep plowing through things. I learned that from my dad.
David Ralph [20:10]
And is that something that you have to learn? Or can people just naturally have?
Leslie Bradford-Scott [20:15]
I do believe people are born more resilient, some people are born more resilient than other people. And going back to that Jim Carrey comment. Some people need to be externally accountable for things. They don’t survive well, under the pressure of not having somebody to answer to my older daughters like that she’s very successful at what she does. She’s a business manager, she makes some really great money. And I’ll say, you know, Hey, why don’t you start a business? You work so hard, you work 6070 hours a week, she’s like, Mom, I need to be accountable to someone to roll out of bed in the morning. And when I do, I will work my hardest. But if I didn’t have that, I would still be in bad.
David Ralph [20:59]
Ignition going to do you know that the classic thing is, is that a safe routes are have always your route, the safe one, having a decision and making a decision and moving forward and creating your own income. She’s working, she’s accountable if that person suddenly says Hang on, don’t need you anymore. What was your point of view on that? Where would you think but the safety route is?
Leslie Bradford-Scott [21:23]
Well, that could happen to me to suddenly tomorrow, people could stop buying our products, and I’d be out of a job as well. And I think whether you have a career in it, you’re accountable to someone else, or you have your own job. It’s all about knowing that if something does happen, you can just move on and find something else, find another business to start or find a new person to work for whatever is in your comfort zone. And whatever, you know, you’re comfortable doing and it’s not the same for everyone.
David Ralph [21:52]
Did you really believe that? No less leave out, you know, the beaver is going to die overnight, and nobody’s going to want the beaver? I don’t think that’s the case, do you?
Leslie Bradford-Scott [22:00]
You know, I I feel very confident that the beaver and her spouse, I don’t know if you’re able to see that online as well, are going to be very successful. And but I have other ideas for other businesses, too. So if something did happen to this one, there’s always a plan B.
David Ralph [22:18]
No, this is very Richard Branson esque. But he always says, you know, you can start any business you want. You minimize the downside, you maximize the upside. And if it starts to go the opposite way, get out quick. And don’t worry about it. Because there’s another business coming along behind it. Did you do you see the same thing, but it is a case of monitoring the effectiveness and then spinning it and getting out?
Leslie Bradford-Scott [22:42]
Yes, I am very aware of the term escalation of commitment when your business is not going the right way, and you start losing money. And you know, there’s sometimes when you need to stick with it and keep pushing it to the other side to get to success. And then there’s other times when you have to recognize that you know what, this is a cut and run situation. I’m going to shut this down and then move on to the next thing. And I’ve done that before in my life with businesses before this company. And it was
David Ralph [23:09]
something when you went on was a Dragon’s Den or Shark Tank, what do they have in Canada? It was Dragons Den Dragons Den. So it’s the same as we have over here where we have the same thing now from the outside knowing what I know about you, and Okay, we’ve only had a couple of conversations. But I always wonder why people go on to Dragon’s Den, because you’ve got the you’ve got the vision, you’ve got the skills, the talent, why do you need to go on to that, because what I would basically do, I would go into Dragons Den, I would pitch and when they offer me 100 grand, whatever 30% of my business, I would go Well, thank you very much that proves it’s a good business, I’m leaving. And I would just walk out what what made you do that
Leslie Bradford-Scott [23:50]
I was looking for smart money. So I’m a high school dropout. I have no experience scaling a company, I have no experience in the bath and body industry or the gift world. And I recognize my shortcomings. And although I spent a lot of time listening to podcasts like yours, and reading books on business, you know, there are people a lot smarter than me that have done this before, who can accelerate our growth with the least amount of mistakes. And I was looking for that partnership. So not looking to give away my control of the company, but looking for a partner who could you know, just add what they have already experienced. And their channels, their distribution channels, their marketing department and just send it off like a rocket ship. That’s my goal. But in the end, I didn’t take the deal because I did I did think I could do a better job than they what they were offering me so wasn’t the right strategic partner at the time.
David Ralph [24:43]
And I don’t know the Canadians Dragons Den but I like all nasty ones because over here we have a kind of reasonably nice one and then a horrible one and they kind of different personalities and what kind of personalities were you dealing with?
Leslie Bradford-Scott [24:57]
They’re exactly the same mix as you have in the UK.
David Ralph [25:00]
And so they’re not the kind of people that you would like to go out for a drink with afterwards.
Leslie Bradford-Scott [25:04]
Some are and some art. The one that I did on the show except they deal with is a lovely person but she’s not liked by she’s not popular liked, because she can be a bit aggressive and a bit sharp. But she was quite lovely in real life. When I met her after the show, and and it wasn’t you know, that’s the reason I didn’t part with her. I just didn’t think it would be a great partnership. But she’s lovely.
David Ralph [25:29]
So the foam that you run. A always interests me that people buy farms because as a kid, you can see it’s a killer. Yeah, I’m surrounded by farms here. And it just seems like they’re on the go morning tonight. You bought a farm. You said it was a Adua upper. You had to spend a lot of money on there. Was there a kind of business behind the purchase? Did you have an idea or were you seduced by the romantic sort of version of having a farm?
Leslie Bradford-Scott [25:58]
Well, actually it comes down to my husband who’s from Doncaster. He had a farm in Doncaster called Walton wood farm. And he ran it for more than 35 years before he emigrated to Canada, to fly beavers, by the way, was playing Beaver, that the Havilland Beaver, and it was a lifelong dream of his so he was feeling a yearning to get back to his farming roots. And I we actually had as a child a fruit farm when I was a little girl and I loved the farm. So when we bought this we knew we were going to contract out the actual crops which we did. But Peter would take on my husband would take on the rest of the do or upper part
David Ralph [26:42]
I don’t understand why he wouldn’t just want to be flying around in an airplane that’s the good thing and it you got no one bothering you. You just looking down opening the window spitting out every now and again and whistling what why why is he want to sort of get back to the the the farming?
Leslie Bradford-Scott [26:59]
Well, actually, the farm is the thing that allowed the float plane because when you walk down our Hill, we have 2000 feet of shoreline. And at the bottom of that is a float plane. So we just need to walk down the hill and we’re in the airplane flying around the the most beautiful lakes in Canada.
David Ralph [27:15]
Can you can you learn these anywhere? Can Can you just like take off and land on a lake? He doesn’t matter where you are?
Leslie Bradford-Scott [27:21]
Yes, that’s correct.
David Ralph [27:23]
So there’s no sort of laws or whatever. Because in the United Kingdom, you’re only allowed to land in certain places. So if you’ve got a helicopter, for example, you can’t just land on a field, you might have to lie land, you know, miles away.
Leslie Bradford-Scott [27:36]
You can land a float plane anywhere in Canada, as long as it’s not on a protected park that doesn’t allow boats. So and which most do most lakes in Canada allow boats and that’s the rule. If there’s a boat on it, you can land on it
David Ralph [27:48]
thinks he’s brilliant. And this is what we want. We want to just take off and land where we want. So you could just be floating over look down, see a little pub or a bar and think, oh, we’re parked down there, boom, straight down there.
Unknown Speaker [28:00]
We do it all the time. It sister live, Leslie,
David Ralph [28:03]
I’m in the wrong place. I’m in the wrong place. I don’t know what I’m doing wrong. I actually watched the program the other day. And these two guys traveled right across Canada. And they were just about to plan to go around the world. And it’s on Netflix. It’s called departures. And they decided that they had never seen Canada even though they were Canadians. And so they went from the Atlantic put their hands in it all the way through to the Pacific, and then started their journey. And it’s so big, isn’t it? The dude do everyone have planes because I can’t imagine that you you know, you can just be driving around all the time. It’s like a million miles to get a burger you you need something.
Leslie Bradford-Scott [28:41]
Canada is very big. Now most people don’t fly around a little planes. But we do have a very healthy bush playing community and Canada. That’s, in fact, a lot of people survive on the on the bush plan because they wouldn’t be able to get supplies any other way. But for most most of Canada, we live within 100 miles of the US border.
David Ralph [29:01]
Now I want to take off in a floatplane if I’m ever in Canada. I’m going to come down and check you out and visit. Yeah, I’m going to visit and I want to come up in a plane. That’s that sounds brilliant. So let’s get back on to the show because that’s obviously why you’re here. So the screenwriting has the screen did the screenwriting highlight a talent that you didn’t know which you’ve now used for your marketing because obviously, the things that you are promoting, there’s a certain poetic license that’s that’s the humor to me, when I read it, you have to sort of smile did that come through the the screenwriting email@example.com your timeline,
Leslie Bradford-Scott [29:39]
that is 100% why our products are successful. And the screen writing bit comes from when I was a child, I had learning disabilities I still do. I failed English twice. But I was highly creative, and I loved poetry. And that’s why I wanted to be a writer. When I was in the carpet, and I found myself mind numbingly bored staring outside of the windows all day for 12 hour shifts waiting for customers to show up. I knew I had to do something, I couldn’t quit my job. I needed to put food on the table for my kids. But I needed to do something to stimulate my creativity and exercise it. So I bought books on the art of screenwriting. And I learned I went back and learned how the English grammar at the age of I don’t know was in my late 30s I believe at the time, and I put a packet of post it note pop it post it notes. I don’t know if you have that in the UK. Yeah, yeah, little yellow sheets. And I put it in my jacket pocket. And while I was standing waiting for customers, I’d write two screenplays one, post it note at a time, go home at night, tuck my kids into bed, do my chores. And then I would sit in my bed and type those notes onto my laptop and write the screenplays. And the very first first one I wrote I submitted it to an International Film Festival and I won for Best Screenplay. And at that time, I thought that was it. That was my ticket out of the red carpet. Here I come. I can quit the car business. And that didn’t happen. I had lots of I did have an option. I had lots of interest in it. But it’s really hard to sell a screenplay. I went and wrote another one and I wanted another film festival. And I thought okay, this is it. This is the one and I optioned it and never got made, the company went bankrupt. And so I just kept for 12 years, I kept writing. Knowing that one day it would serve me and even if it wasn’t through getting a screenplay made somehow it would serve me, but I love doing it. And I was good at it. And even if I was 70 years old, when it happened, I was willing to invest that time because I felt it would be worthwhile. So when I started the company, and realize I had to find a niche to you know, raise attention in a crowded market, I took that, that screen writing ability and packaged it up into my labeling of the stories on our products. And that has been absolutely been the thing that has made the company successful.
David Ralph [32:03]
So that that’s a story of persistence, desperation, but you kept on going for 12 years doing something where you got knocked back knocked back. But of course in that 12 years, you’re getting better at it and you’re fine tuning your talents. Yes, absolutely. And you see people don’t give back 12 years is it now like, I get quick, rich kind of scheme. Everybody wants to press a button. Everybody wants to win the lottery. But actually, by growing the foundations, you get the success I see in join up dots. At the moment, as we’re speaking join up dots. He’s just gone off. He’s gone off on a on a rocket ship. And I thought it was doing all right already, but just suddenly is gone off. bigger and bigger and bigger. And now that wouldn’t have happened. Because if I’d stopped after 10 episodes, or 100 episodes, it’s because I’ve done 1000 episodes, and we’ll do 8000 episodes. It’s all about just doing it time and time and time again until something start sprouting. But don’t think the want to do that anymore. Do they? Leslie? it?
Leslie Bradford-Scott [33:02]
No they don’t. And it’s taking a step back and saying, Okay, I’m going to do this now. But whatever happens, win or lose, I know this is exactly a dot this is this is a.in my path, and I’m going to put it in my back pocket. And somewhere down the line, it’s probably going to come in useful. I don’t know what it doesn’t matter how now, it only matters that I do the thing. And no, it’s okay to fail. I was listening to a podcast with James Dyson the other day, and or is it Lord?
Lord or sir? Is it sir? No,
David Ralph [33:36]
he’s a Diamond Diamond. James Dyson, I think,
Leslie Bradford-Scott [33:39]
Okay. And he did 5000 prototypes of the Dyson vacuum 5000, who’s willing to do 5000 prototypes of anything. But he’s he’s in the billions now. And he owns 100% of his company.
David Ralph [33:55]
But the thing about him, I always think is, everything is a type of a tornado, whatever he does, he does this kind of spinning air business. And so you go into the toilets, and it’s a Dyson hand blower. You go and pick up your Hoover and you have your house. Everything is similar. And that’s the key thing, isn’t it? He didn’t find a product, he found a way that he can then market in many different ways.
Leslie Bradford-Scott [34:21]
Yes, and it’s his nice, and he owns it. And he dominates it
David Ralph [34:25]
when he does, but he sucks as well. And then
Leslie Bradford-Scott [34:29]
I have a Dyson back actually. Yeah,
David Ralph [34:31]
I’ll Good. Good.
Leslie Bradford-Scott [34:32]
sex. Sex real good.
David Ralph [34:34]
Yeah, that’s what you want in life. So where are you going? Now? Vince? So you you are you just looking for more and more beauty products? Or are you keeping to that small group of products but one more sellers? Because I was seeing on your website, you’ve actually got become a stockist find a retailer. So are you letting it sort of naturally grow? Or you forcing it?
Leslie Bradford-Scott [34:58]
I would say no. We’re all always driving the bus. And you have to because you can’t just let things grow organically, you’ll get so much out of the organic growth. But you always have to be thinking ahead. What’s next. I have other ideas. On my business card. I’m not listening to SEO. I’m listed listed as chief squirrel chaser. Because I have so many ideas. And I have to learn when to shoot squirrels. And I have to learn when to park them in the parking lot and put them in a cage. So there are other businesses and verticals that we’re going to go into. But we’re tightly focused on this part of the business right now until it’s got solid footing. And and then we can branch out.
David Ralph [35:43]
I don’t want you making all your products out of you’re not murdering pigs, because Are you getting all this as opposed to phase it.
Leslie Bradford-Scott [35:50]
Now all of our products are vegetarian or vegan friendly. They’re cruelty free. There’s no harsh chemical levels. We don’t use anything not in our products. And we have no an ethical mandate that they’re all made. sustainable.
David Ralph [36:04]
I’ve just seen another image is a very large chicken. That’s all I’m going to say. With a razor. I’m not going to go that far. But once again, it made me smile. And you’ve got to go over to her website at the Wharton would farm.com to see these images. I bet you lot ever laugh Riot don’t know when you sit in your marketing meetings coming up with these names.
Leslie Bradford-Scott [36:26]
Oh my goodness, we are literally on the floor laughing and then we have to make big decisions like the rooster as you just talked about. Is that going too far over the edge? My rule is to go to the edge, dangle my toes over it and lean and not fall over. And sometimes, you know we with the rooster project. We didn’t know if we were to get backlash or not. We didn’t know if it was too far. But my goodness, has that been successful. People love it. And it’s because we paired that funny, funny image. And by the way, my proper English gentleman husband came up with that image,
David Ralph [37:05]
DJ, I’m sure. I’m sure.
Leslie Bradford-Scott [37:08]
He said if you’re going to make a project like that, he has to be a proper English rooster. And that’s why he’s wearing a bowler hat.
David Ralph [37:16]
Yeah, so So you basically stand on the edge and you dangle your rooster over is that is that? Is that what we can say to all men protect your rooster because less Leslie’s around. Bally’s is a lovely, lovely business. I really enjoyed it. And to be honest, I get a lot of people connect with me to come on the show. And I can’t remember one. I can’t remember one for a long time that actually made me smile. And every time I go back to it, it makes me smile. And bear in mind, it’s a farm that you’ve got. It’s it’s genius, isn’t it?
Leslie Bradford-Scott [37:51]
Thank you. Thank you for that.
David Ralph [37:54]
I thought you’re gonna pick me up more than that. But I was saying the nicest things about you. And he just went Yeah, 30 Oh, before but yeah, thank you. I’ve got to say thank you. It’s a podcast, it’s going to be recorded.
Leslie Bradford-Scott [38:05]
I’m blushing. I’m blushing. I’m just Yeah.
David Ralph [38:08]
Well, let’s play some words now. And these were from a guy who created his own legacy, not least these words, and we like to play them every day. Here, Steve Jobs.
Steve Jobs [38:18]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [38:53]
I love those words. You know, I sometimes I don’t really listen to him, but then I really intently listen to them. Spot on.
Leslie Bradford-Scott [39:01]
They are spot on. I have to tell you about a story. When I was in grade nine, I was bullied as a child. And somebody said to me, Leslie, one day you are going to do something great. I don’t know what it is. But I know it you’re really different kind of person. And I love the way you think and you are going to do something great. And you know those words I hung on to those my entire life. And and then another set of words I heard from someone who said they were talking about their own experience. And they were asking themselves, why not me? So when they would hear about Richard Branson or another successful person, they would say, hey, why not me? And so those two things I have held on to my entire life. One day, I’m going to do something great. And why not me? Yeah. How I got from one.to. Another
David Ralph [39:51]
so simple, but so powerful one night? Did you need your husband to come along? That was he kind of a joining dot did the finish off? The kind of unfinished lesbian sort of make you stronger?
Leslie Bradford-Scott [40:06]
He certainly did. My husband has been fabulous. He’s a really open minded, he’s an entrepreneur and a farmer. He ran a business off of his farm in the UK, he was a helicopter pilot, and a charter pilot. And he brought his entrepreneurial spirit, and believed in me. And when I was launching products, like the week from how or emergency he would say, I don’t get it, but you believe it, and you seem to get it. And I believe in you. And he has been 100% part of my success.
David Ralph [40:40]
And I think most entrepreneurs need that they It’s not often that you meet two people that have got the same vision and the same passions, but as long as the other person supports you, and knows that you’re doing it for the right reasons, then instead of when I’ve got a wife who really doesn’t really understand what I’m doing at all, but she believes in me. And she was saying little messages to me keep going, you know, keep keep pushing up the hill. But she doesn’t actually understand it. We have conversation sometimes. And she just annoys me because she doesn’t get it. And I think to myself, why can’t you get it? I’m being obvious, and she asks me stuff. And I think I’ve gone through this 1000 times before, oh, let’s just watch TV and have a cup of tea. But you know, she believes in me, but she doesn’t believe in what I’m doing or she doesn’t understand what I’m doing.
Leslie Bradford-Scott [41:24]
I can relate to that. Exactly. I’ll pitch a product to Peter. And he’ll say, I have no idea what you’re talking about. But you do I’m going to change the oil on the tractor.
David Ralph [41:36]
Yeah, we all need those, we all need those. And what we’re going to do now we’re going to come to the end of the show, it’s one of these shows that I could just keep on recording and see what we come up with. But of course, there’s a theme that I’ve got to stick to. And this is the part of the show that we’re going to call this sermon on the mic, because that’s his name, when we send you back in time to have a one on one with the young Leslie. And if you could go back in time and speak to her, what age would you choose? And what advice would you give her where we’re gonna find out, because going to play the theme. And when it fades to up, this is the Sermon on the mic.
Leslie Bradford-Scott [42:30]
I’m talking to my 10 year old self, and I’m talking to her about bullies, you are going to encounter bullies your entire life when you’re a child, and when you’re an adult, and bullies pick on you because they’re angry and insecure. But I’m going to give you a toolkit that’s going to serve you to deal with bullies. Now, I want you to imagine that your body is filled with light from head to toe. And I want you to imagine that the bully is a time bomb. They’re fuses let, and they’re trying to take your power away so that they can make themselves feel better. But I’m going to teach you to defuse that bomb. You’re going to not disagree with them. And here’s how that looks. They might come up and say you’re fat, you’re ugly. And you could say something like, you know, I’ve been meaning to lose a few pounds, you look really great. Do you go to the gym. And then they might come at you another time and say, This is stupid. You know, sometimes I really do feel stupid. I wish I was smarter like you. And it doesn’t matter if what you say to them is true or not true. It just matters that you keep all of your power, and you defuse that bomb. So whether it’s a bad boss that you have in your life, or a bully on the playground, and when you go home at night, and you’re reflecting, then you can ask yourself some questions, you know, nothing one is what they said true. Number two, if it’s true, do I care? Three, if I care, do I want to do something about it? And for if I want to do something about it, who are the people that love me in my life and care about me, and can help support me on that. And knowing how to deal with difficult people and bullies throughout your life and to fuse them is going to help you to stay positive, keep your power and plunge for you any challenge.
David Ralph [44:30]
Great advice. Great advice for everybody who’s having bad times out there? Right? What’s the number one best way that our audience can connect with you, Leslie
Leslie Bradford-Scott [44:39]
Walton with farm
David Ralph [44:40]
calm. And we will have over links on the show notes. And honestly, if you’ve been listening to these interest, that these podcasts will be interesting. I’m thinking I’m not that keen on farming. Go over and you’ll change your mind. Of course, they’re fake peaks. That’s a big letdown. But everything else on there is absolutely brilliant will make you smile. What Leslie, thank you so much spending time with us today. joining those dots. Please come back again when you got more dots to join up. Because I do believe that by joining up the dots and connecting our past is the best way to build our futures. Leslie, thank you so much.
Leslie Bradford-Scott [45:12]
David Ralph [45:15]
Wasn’t she lovely? I she’s had a bit of a rough old life one thing after another, but she kept on going. She was persistent. And then she found her niche. And she marketed by doing the hard thing, knocking on doors saying hello to people. But she’s got humor, she’s got compassion, she’s got personality. I love the debates really did love it to bits. And hopefully you did as well. And so if you’ve got a farm out there and you’re thinking, how do we make a bit of money, look at that, look at bringing something into the marketplace and then spinning it slightly, just a slight pivot. And you can find a gap and make a big difference for yourself. And that is how life can change. Just looking at what’s out there solving a problem and then putting your own spin on it. Until next time, thank you so much for being here here at join up dots. Hopefully you enjoying the episodes as much as I do. I will see you again soon. Cheers. Bye.
David doesn’t want you to become a faded version of the brilliant self you are wants to become so he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to join up dots.com to download this amazing guide for free and we’ll see you tomorrow on join up dots.