Welcome to the Steve Jobs based Join Up Dots business coaching podcast with Luke Sherran
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Introducing Luke Sheeran
Luke Sherran is today’s guest joining us on the Join Up Dots business coaching podcast.
He is a guy who I first stumbled across on YouTube, and if you have heard my recent cold showers challenge then this is the guy who inspired me to take the freezing plunge.
So inspired by what he is doing from his home in the UK, I just had to invite him onto Join Up Dots to find out how he finds the time and the passion day after day.
Luke Sheeran Daily Passions
As he says “As well as being a full time geek, I have a passion for all things health and fitness.
My experience and interests gives me a unique insight into the projects I work on. “
He is cranking out the YouTube videos, releasing podcasts, blog posts like a mad man.
All to show us how we can be the best versions of ourselves in a less than preachy message.
That is normally enough for most people nowadays, but our guest isn’t like most people.
He also runs Falkon digital, which is a boutique Digital Agency, creating websites and helping clients grow their businesses online since 2009.
This is a family run business, based in Altrincham,’up North’, in the leafy suburbs of Cheshire, and they are ideally placed to work with companies locally, nationally and internationally.
Joining Up The Dots To Today
As they say “Our company ethos is to work with you, as an extension of your team, to work towards your business goals using our own expertise in design, development and digital marketing.”
So alongside looking after his wife and two kids, is this normal activity in his opinion or is he demonstrating a superpower of productivity and mindset that mere mortals cannot reach.
And when did this all start? Was he the classic couch potato that had a life changing epiphany or always supremely fit and focused.
Well let’s find out as we bring onto the show to start joining up dots with the one and only Mr. Luke Sherran
During the discussion with the Luke Sherran we hit such deep subjects such as:
We share how so many people miss out on the intensity of pushing through the pain barrier to gain the true gold that is waiting for them.
Luke shares the reasons why his first business failed due to naivety in his business decision making.
We talk about how we can re engineer the algorithms on YouTube to gain massive success in this exciting media format.
Luke join up his dots and can clearly see that for every success he has made in his life, the seeds were planted many many years before.
How To Connect With Luke Sherran
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Audio Transcription Of Luke Sherran Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. join up dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK David Ralph
David Ralph [0:21]
Yes, hello there. Good morning world Good morning across the world, and welcome to an episode of join up dots, which is going to be a good one because it’s when two English guys collide. And it’s just it’s a sort of a sexy Armageddon, when two English guys collide, you don’t know what’s going to occur. So be careful Ladies and gentlemen, or you know, any demographic, this is what’s going to happen today. Well, this is a guy, but I first stumbled across on YouTube and if you’ve heard my recent cold showers challenge, and this is the guy who inspired me to take the freezing plunge. So I’m inspired by what he doing from his home in the UK, I just had to invite him onto the show to find out how he finds the time and the passion that day after day. As he says when it’s being a full time gig, I have a passion for all things health and fitness. My experience and interests give me a unique insight into the projects I work on. He’s cranking out a YouTube videos releasing podcast blog post, getting himself all massively and shiny, and showing us all how we can be the best versions of ourselves in a less than preachy message. That is normally enough for most people nowadays, but our guest isn’t like most people as he also runs Falcon digital, which is a boutique digital agency creating websites and helping clients grow their businesses online since 2009. Now, this is a family run business based in Altrincham, up north in the leafy suburbs of Cheshire, a mere stone’s throw away from Manchester City Center, and the airport. And they are our daily place to work with companies both locally and nationally. And internationally. As I say, our company ethos is to work with you, as an extension of your team to work towards your business goals, using our own expertise in design, development and digital marketing. So alongside looking after his wife and these kids, Is this normal activity in his opinion? Or is he demonstrating a superpower productivity and mindset that mere mortals cannot reach? And when did this all start? Was he the classic couch potato but had a life changing epiphany? Or was he always supremely fit and focused? But let’s find out as we bring on to the show to start joining up? With the one and only Mr. Luke Sherran. Good morning Luke. How are you sir?
Luke Sherran [2:36]
Good morning David, thank you very much for having me on the show. I’m so excited to be on here. And that’s probably the best intro I’ve ever had in my life, you’ve clearly done a lot of research.
David Ralph [2:44]
Well, there’s a lot to be researching with you. Because you’re you’re putting yourself out there. And I have to say a complaint. First of all, a lot of times you put yourself out there without your shirt on. And I’ve been I’ve been trying to stop my wife making a screensaver of you for further the last week, it was Zach Efron. For many years, I think you had replaced him. Is that your because your your action man mate you? You’ve got like an action man body? Is that like natural? Or do you have to really keep it going? Because as soon as you leave it for two weeks, bang, it’s gone.
Luke Sherran [3:18]
Yeah, I mean, especially as you get a little bit older, you need to do a lot more to actually maintain that. I would love to say that I look like that all the time. But I definitely don’t, especially after Christmas month and these kinds of things. I can normally work pretty hard and get myself into very reasonable shape by the time it comes to summer and particularly like summer holidays and things. But no, definitely I don’t know, like that all the time.
David Ralph [3:40]
I saw Hugh Jackman on the TV. And when he was Wolverine, he was pretty ripped as the youngsters. And people were saying to him, you know, how do you do that? And he said, it’s not worth it. He said, because literally, as soon as you start within six weeks, you’re back to normal. He said that. But Wang factor is remarkable. Do you find as well? Is that something that you know, is really demoralizing, but you put so much work into it. And then it’s taken away in such a dramatic effect?
Luke Sherran [4:09]
No, not not really, because Hugh Jackman gets himself into incredible shape. And you know, he’s like a movie star, the kind of condition he gets into is very, very difficult to kind of sustain long term, the kind of shape that I get into is it’s much easier to sustain. And, you know, I took three months out from the gym recently, just because it was unplanned. But you know, as busy, there’s a lot going on. And unfortunately, fitness was not down my list of priorities. And although I kind of lost some of my shape, so to speak, a lot of the hard work that I’ve done over 12 years, was largely maintained, and I was able to get back into shape pretty quickly. So it’s, you don’t do that quite as fast. As you know, for example, a celebrity like you gentlemen would
David Ralph [4:56]
Well, it stops me You say it stops me ever. I’ve never been into a gym in my life. And I’m quite a fight. I’ve never been in there. Even when I did a box set of Rocky films. I still never ever got never. Now one thing. Yeah. Now one of the things that I’ve got to say to you is credit to you. And also double complaint. I’m starting with a load of complaints. How shall his challenge I actually stumbled across you on YouTube, watching you in the shower, which is a bizarre thing to say on a show. And you were doing these cold showers. And it led me on to kind of rabbit hole or looking at all these videos, but I kept on coming back to yours. And so since I’m for two weeks now, I have been plunging into freezing cold water every month. And it was dreadful. I literally thought I was gonna have a heart attack the first time. The second time was even worse, because I already knew what it was like. Now I’m two weeks into it. I’ve actually wondering if my body has changed, or the water’s not as cold is one weird. But my complaints don’t start with the complaint. I watched that video. And not once did I hear you say unless I made a mistake. Start with warm, have a nice warm shower and then go down to cold. I just heard plunge in and do the bad. I’ve now listened to a podcast from you. And you were saying oh no, start warm. Get all nice and soapy and have a lovely time and then do the cold bit afterwards. Have you tortured me on deliberate or deliberately say?
Luke Sherran [6:30]
No, I think he was just missed a crucial part of the video because it was definitely in there. But that was the first mistake I made when it came to cold showers as well. I couldn’t bring myself to actually get under it. And there’s only one I found out about the contrast showers is cold that I can actually bear. Because you know, just having that mindset to just quickly turn the shower cold is so much easier than just trying to step into it and step into the cold shower is psychologically it’s such a hard barrier. And it’s it’s very, it’s hot. It’s horrible. It’s really,
David Ralph [7:00]
he’s telling you, but I can actually do it now. So so that’s that’s ready to me in it.
Luke Sherran [7:05]
Absolutely, yes. So that says a lot. I mean, in a lot of that all comes down to the power of the mind as well. You know that’s that’s your own willpower that’s enabling you to do that. So it’s really impressive.
David Ralph [7:16]
I go from spooning my wife and holding on to a nice prism to getting straight into the shower. So I go from that warm, cozy, toasty bed into the freezing cold shower. And it is it is willpower, which is what I want with you because what I loved about your videos and what I loved about your podcast, and what I said in the intro, and why I wanted to have you on the show is a lot of times you say it looks awful. It’s dreadful. You kind of speak like I’m thinking but they you go ahead and do it. Is Is that the way that is for normal people do do we need to be sort of wizened up that yes, is going to taste disgusting. Because it looks disgusting. So
Luke Sherran [8:00]
did you do do that deliberately? Definitely. So something I learned a long time ago was that it’s always good to kind of operate outside of your comfort zone, basically. And this is true for the gym. So I think a lot of people in the gym that don’t make a lot of progress. But I do apologize, that’s my fire alarm going off. Now buildings just tested alarm. So yeah, a lot of people in the gym, or lift weights, and I’ll get to the point in which it starts to hurt, which starts to burn, and then they’ll they’ll stop. And they’re missing out from all that kind of intensity of actually pushing through that pain barrier. And that is where you make all your progress. And it’s the same with anything in life, you just need to learn to be uncomfortable and put yourself in that position, you realize, actually, I can push through this pain barrier, I can go much further. And you can unlock this whole other level of potential that you maybe didn’t even realize that you had. And that level of being uncomfortable that starts to become the new norm. So the same way that you’ve kind of a climate, eyes doors to these cold showers, that can almost become your new benchmark. And it’s where do you go from there, you just keep progressing and keep progressing. So I think it’s really important to always put yourself in these uncomfortable situations.
David Ralph [9:13]
I agree with you. But what I liked about the way you did it, if you want some sort of American guys, they’re very much like, just do it. Just go into it. It’s gonna be amazing. It’s gonna be fantastic where most of us are going. Now it’s not it’s going to be dreadful. I know it’s going to be dreadful. But you know, the fact that you have gone out, I haven’t done fitness for three months. I love that. I love the fact that you are balancing all these elements of your life, you’ve got the kids asking for breakfast in the morning, you’ve got to work. You’ve got to squeeze it all in. Because we are excuse monkeys, aren’t we we will all find the excuse for not doing these things. But you’ve seemed to found a way of balancing it all. which is which is really impressive. Is that something you’ve learned as well? Or is that something that has crept up on you?
Luke Sherran [9:58]
I think that’s probably something that’s more perception, I maybe appear more balanced than I am in reality. Yeah, I think I think it’s a tricky one. But yeah, I think you do learn over time to try and kind of balance all these things. I think when it comes to the videos, I’ve always wanted to be real and authentic and relatable. I think a lot of people these personas that you’ve seen these other channels like the American channels, and there is a lot of trying to trying to be perfect. And we’re not perfect beings. We’re not perfect people. And I think when you see someone’s being perfect all the time, and you make everything look easy. And it’s very hard to relate to that. And I am definitely not perfect. And I want people to see that I’m not perfect. And in a way use that as inspiration to say to them, Look, if I can do it, you can you can absolutely do it as well. And these are some things that you can do to help.
David Ralph [10:52]
I think my wife thinks you’re perfect. I do. Good. I’m down in the south because my my mainly I come match up to you, Sir, I am I losing her to a YouTube star?
Luke Sherran [11:06]
definitely know if you met me in real in real life to be incredibly disappointed, I’m sure.
David Ralph [11:10]
So where where is your business going? Let’s talk about the digital agency. Was that something that was always your dream? Or did you always want the fitness thing but didn’t know how to sort of push through because I see it as a kind of, you know, a collide, really you think to yourself in the time to do that. And also to get the time to do what you’re doing. And the quality of what you’re doing is so good as well, those videos, you know, as a professional podcaster I know it takes a bit of time. And so to be able to do the videos and edit it and get it out there and get a million YouTube views. Where Where are you being pulled most Are you being pulled most of the digital agency or most of the the fitness stuff.
Luke Sherran [11:55]
So I mean, the fitness side is something that I’ve always enjoyed, always liked, I think, I don’t know, maybe if I went back in time, maybe I would do something more along along the fitness route for maybe for my career, I don’t know. I’ve always been very geeky and technical minded as well. And I think we’re a lot of these things you do tend to go full circle. So, you know, I really enjoyed making videos and doing fitness when I was younger. And then I started a digital agency. And then I’ve kind of come back to in my spare time talking about fitness and kind of making videos at the same time. The agency thing was funny because I had this idea when I was at university that I wanted to have my own business, and actually set up a business immediately after university, which completely failed spectacularly. Which is in a way it was was kind of a good thing, because I learned so much as a result of it. And I think failing Why did he fail? Luke Didn’t you know? Oh, yeah, absolutely. I mean, I mean, I’ve given lots of good lots of reasons over the years why that business failed. But the simplest explanation would be just naivety, naivety in business Navy in how the world works, and just making like really simple, classic business mistakes, just because I was 22 years old, and I thought I knew it all. And I clearly didn’t
David Ralph [13:17]
do at 22 years. You know, we’ve all been through. And there’s a Billy Joel song, Billy Joe. And he said this really brilliantly, and it’s called Shades of Grey. And he said, you know, if I’d written that song, when I was 22, it would have been black or white. But as I get on, I realized that actually I’ve got a point of view, but you’ve got a point of view. And I’m a bit sort of in the middle. And I think that I love the naivety of 22 when you think you can take on the world because that is really when when the real gold comes to you, isn’t it through the failures, through the struggles through the successes and sort of where you are now, I don’t think you could have got to where you are now without that.
Luke Sherran [13:56]
Definitely, definitely. And
this is all part of your the ethos of your show really was during the dots, but it’s kind of the steps that happened next, is what kind of set me up for five conditions was enabled fucking digital to run for 10 years. It’s all because of those learnings and those initial failures. When I think nowadays, people are so scared of not being perfect and or failing, when actually you need to fail. Sometimes failing is when you get those best experiences. And it’s just making sure that you don’t make those same mistakes twice. Basically,
David Ralph [14:29]
to emphasize what a success loop is. At the beginning of the show, we had a few technical issues, but hopefully you can’t hear them on the on the recording at the moment. And he said, Don’t worry, I’ll just get technical support. And he clicked his finger. And if this person came running from nowhere, everything on my own, I’m lacking somewhere I don’t know, how much support have you got? Do you have you know, yet your green smoothie brought in every two hours and what’s happening
Luke Sherran [14:56]
there. That would be the dream. So my dream was when I have my own pa you can organize my day, tell me what to do bring me my coffee, all that kind of thing. And I can just focus on the bits that I want to do. Excited if I can get somebody that could do my editing for me as well, I could produce so much more content, it’d be wonderful. And at the moment, I’m in a very advantageous position, because I’m currently doing this recording out about boardroom and our office. It’s got a glass door. And so if I need any tech support, I was waving my hand that one of the members of staff and financial power hands are kind of helped me out. So that probably sounded really impressive. We’re not speaking to you earlier, but it’s probably not as impressive as it seems. Believe me, it was impressive as a man who sits here in his underpants every day on his own.
David Ralph [15:42]
Yes, I know it is. So I want to talk about the YouTube channel because your YouTube channels had like a million views or whatever. And with with everything you start and not even a squiggle watches that you don’t get anything at all. What’s that? When you thought, What’s the point? What’s the point? You know?
Luke Sherran [16:04]
A little bit. Yeah, I mean, what was really funny is, the YouTube channel kind of happened by accident. And I knew that we wanted to change the direction of the business, we wanted to focus more on video marketing. And in order to do that, we wanted to start creating videos for digital. And we had the obvious out grand ideas of what we’re going to do. And we thought it was going to be so easy. And we started trying to talk to camera. And we were terrible. We were like cringe worthy. Like, it was just so awful to watch. So I actually said to everybody, right, we’re going to set up our own YouTube channels, we’re going to create our own content. And this is going to be like our practice ground, the content goes out on our personal channels, it doesn’t matter. As long as when we come to make professional videos, you know, the quality is going to be that can be so much better. And then what happened, ironically, is that we didn’t actually create any videos for Falcon for about a year. And we all stopped developing a YouTube channels as this new hobby means you absolutely fell in love with it. And
David Ralph [17:07]
they’ve got to take their share of every opportunity.
Luke Sherran [17:11]
Thankfully not know, I mean, everyone just focused on their own particular interests. So our technical director, he is even geekier than I am. He is always 3d printing, or creating something with circuit boards, whatever it might be. So he has a very tech focused channel. My wife’s a photographer, so she has a photography channel. So we will just did what we’re interested in really, when I first started posting, I was posting about absolutely everything, I was kind of reviewing cars, and I was posting holiday videos, you know, with me and the kids and these kind of things, it was really just everywhere, just it was just nonsense, really. And then the more we started to do it, the more we started focusing, and then the more of a vested interest we had in video and the YouTube platform, the more we started reverse engineering the algorithm. And it’s when you start reverse engineering, and understanding how everything works and how you should structure your videos for the best results, is when you start getting the big numbers and you start being more successful on the platform.
David Ralph [18:08]
So how do you do that, then? Because you know, most be I must admit, I’m not even sure if it’s still on there. But join up dots was going on to YouTube automatically. And I did nothing, you know, all my traffic comes through the podcast, I can’t be bothered. And I, I didn’t do anything with it. Because it didn’t do anything. I just want to throw it away. How did you start to sort of re engineer about algorithm? Because they don’t give you that information? Do they? How did you do it?
Luke Sherran [18:38]
No, they don’t. So initially, I just started looking at other video marketing experts online and just kind of seeing what advice they had. The advice actually was very rudimentary, very, very, very basic. And it didn’t help me a great deal. But it gave me a little bit of a foundational knowledge. And then because it was becoming such a vested interest, we actually went to a video marketing conference in LA called vid summit. And this just opened up my eyes, I actually have all the speakers there, the guy that really stood out to me was a guy called Matt Gielen. And he was like a software engineer originally, and he has a company called a little monster company based on the west coast. And the data that he had, and the tests that they have done, it is actually really understanding the algorithm are absolutely fascinating to me. And one of the key metrics actually, that YouTube uses to try and determine the quality of your video is actually watch time is how long people who sit and watch one of your videos. Now, what’s interesting about YouTube is the mindset of people is actually completely different to how it is when you’re watching TV, if they’re watching TV, for example, or the BBC or whatever it might be, they’re prepared to sit there for 30 minutes and watch their program from the beginning to the end. And at the end of that video to decide whether or not they liked it or not. Whereas on YouTube, you’ve got about 15 seconds to capture their attention or they are gone. So what we realized is that you how to really connect, engage them immediately capture their attention, and really try and boost that watch time with your videos. Now away a lot of people did this is he had these really engaging personalities. And you know, they’re incredibly charming or funny, or whatever it might have been. I’m not charming or funny or engaging. So I had to do it a different way. I approached it with a faster pace editing style.
David Ralph [20:23]
I didn’t he just took your shirt off. Don’t Don’t give us a technical stuff. We don’t do this at all. You just go. If I can get 50% of the audience watching me secretly, then I’m on my way.
Luke Sherran [20:36]
You just absolutely ruined me and discovered my secret. Yes, you are correct.
Yes, essentially. So anything that you can do to get them to watch the video. So I might take my top off and have a nice thumbnail, to encourage them to actually click through the video in the first instance. And then using the editing to actually keep them on that video for as long as possible. And you can get positive metrics from YouTube, they will absolutely increase the reach of that video. And that’s how you start getting the big views. Because
David Ralph [21:04]
I am very interested in taking join up dots into a kind of more visual aspect, we have sort of weekend retreats and different things. Because you can get quite isolated, you can almost end up just doing what you’re doing all the time and a successful but it doesn’t mean how you should grow. But there is a there’s a I was impressed by your quality, your quality of your videos. And a lot of them I watch a lot of YouTube as much because of the content and isn’t as much for shopping for guests. Basically, I flick through and he’s interesting, I’ll contact him or, or whatever. And there was a guy a guy called Matt Davila, who is a, an American guy. And he’s videos about, I don’t know, eight or nine minutes, but that they like your movies. They just look quality, you know, really, really good. And that led me on to yours. And yours one of the most impressive ones I’ve seen from the UK. I don’t think we seem to focus in on the quality as much as other countries, we seem to just go job down. Let’s get on to the next bit. Let’s get a point down us and then move on to the pork scratchings as soon as possible.
Luke Sherran [22:12]
Yes, definitely. I have noticed that as well. And I think that the quality is becoming a really big issue as well. I mean, for me, personally, I’m always wanted to make sure that, that my next video that I release is better than anything that I’ve done previously. And this can actually slow the rate of production down. But it can actually also stop you in your tracks as well producing actually made all this content. I don’t know if it’s part of the publish, and it kind of puts a lot of pressure on to it as well. Well, I mean, a lot of this comes down to the fact that, you know, it’s not just videography, and understanding how and what makes a good shot. It’s also the equipment as well, that does play a big part. And I think previously, you know, a few years ago, people were just using their mobile phones or GoPros to from the videos, which is all fine. But now you got people using these DSR using multiple lenses using drones. And we talked putting these things together, we do start to become like little miniature movies, like you say, and the production quality can be absolutely fantastic. And it might not be broadcast quality. But as a digital video for YouTube that’s free to watch. It’s absolutely incredible.
David Ralph [23:22]
I’m going to say to you just from speaking to you now that Falcon doesn’t excite you as much as all this other stuff.
Luke Sherran [23:30]
And yes, I think it does, because we are moving so much more into video with Falcon. So Falcon originally was an SEO company that did web design. And then we started focusing a lot more on web design and e commerce. And rather than just being specific to SEO, we did more marketing, digital marketing, so encompassing things like social media, and like video, for example, and video marketing. And we’re just moving more and more and more into video marketing. And this is this is what gets me excited. I mean, I’m speaking very excitedly about YouTube, because I absolutely love that platform at the moment. And so yeah, by being able to incorporate that into my hobby, and my passion, and my work as well, it means that we can create really good work for our clients.
David Ralph [24:18]
Yeah, but debate, do you like the star aspect that the fact that you know, you’re out there, and you’re front and center, because I’ll be honest, I’ll be honest, there’s a little bit of an ego that runs through me when I turn when I turn on the microphone, which isn’t actually buried in real life. It’s weird. I’m a totally different person, really, until I have to sort of switch this little switch. Have you gotten a little switch when you’re, you’re in the shower, and you’re filming yourself, and you’re doing all this and you think somebody’s gonna love this, this is just gonna lead me to the next Guardians of the Galaxy movie, I’m going to be painted green as an extra and I’m going to be where?
Luke Sherran [24:56]
Know, we’ll get yes and no. So I sometimes have thoughts like that, absolutely. But historically, I’m always actually been very introverted. And it’s one of those funny things where, again, talking to camera, which I find very difficult at first, was very, very uncomfortable for me. But I was always kind of pushing myself to do it, because I knew that was something that I wanted to do. When it came to the business, I always used to try and figurehead somebody else. So I run the business with my wife. And I would always say you need to be the face of Falcon artist work in the background, you know, people like you, we need to be the face of Falcon. And so I’ve, I’ve always kind of wanted to be in the background more in the shadows. So the whole YouTube thing is very, very kind of different for me in that respect. But yeah, I’m I’m trying to enjoy it more. And I’m kind of starting to see as my channel grows, you know, I’m kind of starting to wonder where this could go if I started to invest more time in it. But we’ll see, I have no real plans for it such.
David Ralph [25:59]
Well, let’s play some more. Now let’s delve back into Luke story. He’s Jim Carrey,
Jim Carrey [26:03]
my father could have been a great comedian. But he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
David Ralph [26:30]
And what I love about what you’re doing. And what I love about so many people now is they are creating potential income streams while doing something that they love. And they enjoy. And there are so many different opportunities. Now, there’s probably too many opportunities to be honest, which is where people get hold back held back from do you look at it now? And you just think, Wow, wow, if if I’d had all this stuff 15 years ago, where I would be?
Luke Sherran [27:00]
Yeah, definitely. I mean, YouTube, my youtube channel is small. And I get quite a lot of passive income from that just from the outset revenue alone. And I think that what was really interesting is when I was at university, and I actually bought myself this real cheap, wasn’t cheap was expensive at the time, it was, by today’s standards, it was terrible little digital video camcorder. And we used to make these videos. And essentially, they were blogs, we didn’t realize it at the time, but we were essentially blocking our lives. But at the time, there was no real platform to share these with or upload them, we just used to show them to friends, when it came around to our dorm, you know, it wasn’t really anything that we did with them. I think if we’d had YouTube, back, then that would have been something that we really would have taken advantage of at the time, it would have been absolutely fantastic. And I think a lot of opportunities now, for people, enabling them to do pretty much whatever they want to do. It just needs to be able to pop, you know, the time into it just a investment of time to really do it.
David Ralph [28:00]
Yeah, I agree. And I think that’s the problem. Oh, Luke, it’s the time and you are a family, man, you’ve got young kids, you know, I was 44 years old when I quit my job to do this. And I’ve got multiple kids, I’ve got multiple restrictions, I’ve got all that kind of stuff. And I managed a way of sort of, like shoehorning it in somehow to get there. But a lot of people don’t. And a lot of people are just spinning up their time with flicking through Facebook and and, you know, just watching YouTube videos or whatever they’re doing on a box sets on Netflix, do you have to clear the decks? Do you do have to go right? I’m really going to do this. I’ve got to make a conscious decision to break free from the routines before or can you do it in a way where you go, I’ve got 10 minutes now I can just do it, because 10 minutes isn’t going to give you the quality and the quality is not going to give you the audience’s
Luke Sherran [28:52]
Exactly. I think for me personally, it was a case of if this is something I really want to do. Yeah, I might be short on time, but I will find the time to do it if it’s that important to me. And that’s what happened with my kind of my fitness journey. And that’s kind of what’s happened with YouTube as well. So I indirectly started sacrificing things I didn’t even realize I was sacrificing sacrificing. So you know, five years ago, I used to watch loads of TV. I don’t watch TV anymore. If I do watch TV or watch season on Netflix or something like that. I don’t watch normal terrestrial TV anymore. I used to watch shows like The Apprentice and all these kinds of things was I don’t watch any of them anymore, I don’t have time, that time is now being used to create content instead, or to go to the gym or to spend time with my family. So you just need to work out what’s most important to you. And if you can prioritize your time, people spend so much time on social media I actually told before, sometimes the morning, if I open my phone, I can sit there for 20 minutes or drinking my coffee and actually spend 20 minutes with a just looking through Facebook, I have to really consciously say to myself, don’t open it. Don’t look at it. You know, save it for when you’ve got some other time. Because your time is very, very precious. And it’s a very want to
David Ralph [30:15]
save it Luke Do you don’t have to save us in Kansas City stuff and Randy.
Luke Sherran [30:21]
Exactly. Give me an end of the day. These things they use a lot of the time, but they don’t really give you that much kind of in return. If you can just use it for keeping in touch with your friends and everything else and think great.
David Ralph [30:35]
I I agree with you. I don’t watch Telly at all. Now very, very rarely, if I do, it’s I like YouTube videos. I watch TEDx talks, I watch your stuff. You know, I watch people creating and I would very much like that. But what I’ve noticed as well because I don’t watch Telly very often. Last night we started watching Luca, my wife wanted to watch Idris Elba Luther, which came out at Christmas. And I’ve been saying to our listeners hold back, let’s hope because what my wife does, she won’t just watch one episode, she has to watch five episodes in one go till two o’clock in the morning and then say that she’s tired all day. And I go, I’ll just watch one and savor it and then go to the next one. And I watched the first episode of Luther last night. Bloody loved it. I loved him. And it’s made me realize that because I don’t watch Telly very often. Now, when I do it’s something I particularly want to watch. And so it’s like the quality is better. I enjoy these things. It’s like a lovely meal instead of just a sort of quick drive through.
Luke Sherran [31:35]
Yeah, absolutely. I tell you what’s really funny as well. We were actually at a hotel in London a few weeks ago. And the kids because we don’t watch TV, they don’t tend to watch TV either. They watch programs on Netflix, and they as well watch YouTube videos. And we were in this hotel, and they had a TVs we turned the TV on. And they’re absolutely fascinated by the adverts. And we all know his adverts from Forbes adverts in between. We always get the channel like no, no, we want to watch these adverts. They’ve never seen adverts like that before. And they were just like hypnotized by them. They thought they’re absolutely fascinating.
David Ralph [32:11]
You find kids like that when it comes to Christmas, they’ve got no idea what to ask for. Some of our friends restrict their kids tv so much. But our kids we used to leave the TV on all the time was just a way of shutting them up and I walk in. And they could have a list of about 600 items. But these other kids that were like Mormons, they know what to choose because I’ve never seen an advert in
Luke Sherran [32:33]
their life. Yeah, yeah, absolutely. My daughter is the same because she her list. I thought was going to be massive. And all she wanted was a Harry Potter one. That was all she wanted. Unless I know it was incredibly cute. And I said, well, it’s not any other things that you want. And I was actually having to suggest things to her. It was oh yeah, that sounds nice. That sounds good. But you know, she didn’t have
to have that influence more than advertise for
David Ralph [32:59]
you. You’ve got to learn if I’ve just got to be one. That’s it. That’s job. Yeah, just walk away and say another year completed. Fantastic stuff. Now there’s a lady on Netflix called Marie Kondo, who has created this Bible thing about basically getting rid of all your rubbish in your house and holding items in a different way. And she’s made millions. She’s a Japanese lady. And she’s now got this Netflix program. And pretty much you watch one episode, you’ve got it. You don’t even have to watch another one, you know. And what I loved about it when I was watching it with my wife, who then went through a rampage throughout house for every draw and stuff. My mind my daughter was distressed, but it the tide was going to turn on what was in her womb, but fortunately it didn’t was it was some such a small thing tidying up. And she’s made millions on tidying up. And I think to myself that that is the genius that we’ve all got to aim for, isn’t it, finding that one pain point, but everybody has. And everybody struggles with that? What I loved about yours? And while I would love to see you go further, is by being the normal dad, we’ve superhero results. So you know, I’m looking at you go, yeah, that’s what I’d like to be like, but I haven’t got the time to Oh, he’s doing it in five minutes. Okay, I’ll do that. You know, I think that is the the pain point that would solve so many issues.
Luke Sherran [34:27]
Yeah, and that sounds brilliant. I mean, I’d actually, I’ve heard of that show. I’m not actually not actually seen it. But I know I’ve got an idea of having that pain point that you can address. Absolutely. Sounds interesting. I guess the thing for me is I don’t feel like I’m anything special. So I’m always wanting to impart my experiences and say, Look, this is what I did when I was really busy. And this is how I integrated fitness, for example, into my life when I’ve got a business to run and kids and everything else,
David Ralph [34:55]
especially when they’re just just the fact that you say that that is special because most people would go can’t do it. But you’ve found your way around.
Luke Sherran [35:04]
Yeah, I guess I think again, it comes down to it’s something that’s important to me. And because it’s important to me, I’ll find a way to do it. as basic as that might sound I think for a lot of people it just comes down to do they do they really want it, is it something they they really want, hopefully is because fitness for me has been the foundation for absolutely everything.
And hopefully it will be for the people as well.
David Ralph [35:28]
What’s interesting is you save as so many things interesting in this because Do people really want it. I don’t want to punch into cold water every morning. I don’t. But there was something in the that makes me challenge myself. And my wife says you’re always looking for the next thing. You’re always looking for something to do and it might be you know, I’m I’m into deep breathing a Wim Hof. If you heard of Wim Hof
Luke Sherran [35:53]
the cold showers and yeah,
David Ralph [35:55]
yeah, I went to the next stage. And I’ve been doing these kind of like, really heavy breathing episodes, which I’m going we’re doing an episode of join up dogs. And it’s like, it’s like, I’ve got like lucky power through me. And it’s something so simple. That I think to myself, Why hadn’t I heard this before? But I’m always looking for that kind of next thing. But the next thing, but it’s not too much effort, you know? I don’t want to it’s like these movies. But people do. And I got Oh, yeah, I’m going to do a smooth are too much effort so much. I can’t be bothered, I need that quick hack thing.
Luke Sherran [36:28]
Yeah, I mean, I think that that will be the perception of a lot of people’s where they want something that’s quick. And that’s just that’s kind of the lifestyle that we all did, you know, the society that we live in at the moment, I suppose. where people are looking for the fastest result, or whatever they can do quick or whatever they can do. And it’s kind of like these biohacking things.
A lot of it, unfortunately, it comes down to
just being just to just simply showing off, you’re simply doing it. With fitness, for example, it’s you know, it’s so many occasions when I actually don’t want to go to the gym, I’ll be up in work all day. I’m tired, I want to get home. But I really should go to the gym. And I just force myself to get to do it. And the aim is hard. But I’ve never come away from the gym and thought I really regretted doing that. I’ve always called quit thinking, thank God, I did it. And thank God I just made you find the motivation to do it. And there is an element of challenge there as well. I think men in particular, they do want to be challenged. And we do want to feel like they can overcome things overcome obstacles, I think it’s just built into our DNA. So that testosterone kind of kick that we get from, from being able to do things. But yeah, yeah.
David Ralph [37:50]
You see in so kind of indoor challenge, that’s what I like about it, you know, you’re you’re doing stuff, you open a packet of biscuits, for example, and you can assume the law and challenge yourself to eat just to and put the rest away, you know, it’s all those kind of little things where you just go home or just eat a whole bag. And I used to, I used to be a great one for Dorito crisps, if I’d open a bag of Doritos, Chris, but you weren’t going down. And even if it was a family size, you’d wrap them up, and you’d give them to the wife and I go put them over there so that I can’t get them again, you know, tuck tuck them under that pillar. And we both look at them and then wrestle each other to get them you know, it was almost impossible to not eat bows. And you’re right, people need a challenge don’t know, people are self developing by listening to podcasts and reading books and stuff. But they’re not taking it to that next level more often than not, but it’s almost like they’re consuming but then they’re not putting back and that putting back is a challenge of some sort.
Luke Sherran [38:48]
Definitely, definitely, I think you know, you can listen to as many self help podcasts and audiobooks as you as you want. We don’t actually go out and implement some of those. Some of that advice, some of those some of those experiences that have been shared, you don’t really going to benefit from them. So yeah, absolutely. I totally agree.
David Ralph [39:07]
So let’s bring it into fitness. Because that’s why you’re here. I’m still looking at a picture of your, your manly nipples in front of me at the moment, and what have you got any advice for for the kind of the couch potato that is sitting there going? Yeah, I’d love to get going. But I’ve tried and it really hurt the next day, and I couldn’t do it. If we got any sort of like bio hacks back and help people move forward to where they want to be.
Luke Sherran [39:34]
I’m not sure there’s any bio hacks. I think what a lot of people do is they try and go from zero to 100 miles an hour straight away. So that’s a right, that’s it, I’ve made a decision. Now, I want to get in shape. And they go super extreme. So we be completely radically change the diet, we do an incredibly difficult workout. And after three days, they said, you know, this is ridiculous, I’ve had enough, I’m going back to sit on the sofa, eating pizza. I think, again, this comes back to that what we talked about before about how in our society, we want everything super fast on it, now you want fast change, we want to see fast results. And I think that, as nice as that is and as nice as that. That can be. For most people, it’s all about finding something that’s sustainable, that fits into your lifestyle. There’s an old saying that I’m a big fan of which is long term, long term consistency, it’s better than short term intensity. And I think you can find something where you know, rather than changing your diet completely if you just have smaller portions. Or if instead of trying to go straight into a one hour gym session, you just start by just doing a 30 minute walk every day, these things compounded over time will have a really big impact on your life. And they act as a gateway to something more. So again, once you put yourself into that level of discomfort Yeah, out of your comfort zone, that becomes a new know, and he’s not looking for what you can do next. And I think if you if you have that approach, you’re much more likely to be successful.
David Ralph [41:07]
I agree with you, it leads on to other stuff is almost the mental control. Because I was interested with your dietary habits. The fact that you you you fast for like 16 hours. And then you told yourself because you love that feeling of of being you know, that was a great meal you like that, I’d never seen that before I was always told three meals a day, breakfast is the most important one, and you’ve kind of turned it on its head really. So is that clinically proven as well or is that just some kind of freaky thing that you’ve got into.
Luke Sherran [41:40]
So that actually there is actually some science behind it. I mean, when I was growing up, and I was reading all my fitness magazines, it was always a case of you need to eat protein every two hours, you need to have all the meals used to all this preparation. If you don’t, you will get fat and you will lose muscle, it will be the worst thing ever. And I was almost kind of scared into it had to eat constantly otherwise, I’m gonna lose all my all my you know hardened muscles, so to speak. But with fasting, fasting is actually incredibly freeing, because just just very simple point of view fasting by only eating within like an eight hour window. So just the day I normally adopt or schedule a normally adopt is 16 hours of fasting and an eight hours of eating. So what that essentially means for me is skipping breakfast, so I will only eat between 1pm and 9pm. Say, and within that I have three relatively large hearty meals might be three 800 calorie meals.
David Ralph [42:36]
The middle one info because you’ve added one at one o’clock and then at nine o’clock you’re at work on your How do you suddenly see their technical support? Bring Me Me roast dinner, please.
Luke Sherran [42:47]
Was it one of the joys against pressure home business, it gave me more flexibility. But I would normally have a large snack before I go to GM, so about five o’clock. And then as soon as I finished my workout, I’ll have a protein shake and except about the 800 calories, and then I’ll go home and have a have a big dinner. So for me that’s really easy, easy to follow. And scientifically as well, there is actually some benefit as well, it can be some benefit to fasting. When you’re when you’re in a fasted state, you get an increase in a hormone called growth hormone, which actually preserves your muscle and helps you actually mobilize fat for energy. And you get a drop in a in something called insulin as well. So there are there is definitely scientific proof and reasoning behind fasting. For me. It’s just more about portion control and preventing me from overeating. Yeah, but it misses out
David Ralph [43:45]
my mind. My mom’s voices in my head about breakfast is the most important meal of the day. You haven’t eaten since six o’clock the night before you you need to breakfast.
Luke Sherran [43:54]
Yeah, totally. I mean that that drummed into me from an early age as well. I mean, actually, I haven’t finished my video on Yep, I actually did a three day fast at the start of the year, so it was 72 hours without food. And what you really well, what I realized is that, you know, we feel hunger all the time. So if we wake up in the morning, we haven’t eaten from it, you know, at 10 hours, and Tommy’s a rumbling. And we think we think that’s hunger. But it’s not a lot of hunger that we feel is a conditioned response, either because we’re used to eating at that time, or we can smell something we can smell bacon cooking. It’s all a conditioned response. And actually, real hunger, something that we probably never really felt in our lives. We were hungry when you haven’t eaten for a long period of time. And when you don’t eat and you go into this fasted state, that can be against some of the kind of physiological advantages that you get. There’s a process called, or typology, which is like a cell cleansing kind of process that happens within the body. A lot of us never actually get that autocracy in our body because we’re always in this kind of fed state because we we just eat or graze constantly.
So yeah, hunger is a very interesting thing.
David Ralph [45:14]
And that’s it. I don’t think I’ll be honest, there’s many things that you can convince me to do, sir. But I’m, I’m not a big eater, but I like to eat.
Luke Sherran [45:25]
Yeah, yeah, absolutely. I can understand that completely.
David Ralph [45:28]
I’ve got a big bag of digestive biscuits just by the side at the moment. You know, the ones that you dunk in the coffee, and you’ve got to get them out just at the right time. Otherwise, it goes to the bottom is spooning out, you know that thing.
Luke Sherran [45:43]
I know that feeling very well. To live digestive biscuits. I can’t tell you it must have been about five years since a lot of the digestive biscuit.
David Ralph [45:50]
Oh, rock your world, Luke. Lick your finger, get technical support wisdom to test goes and give you a bag of just the plain ones. Don’t go mentor with the chocolate on tell me a coffee and you can just you can just glow. But your life has been changed in the way that you got me into cold water. I’m going to get you into Duncan digestives. And the next time we have you on the show, you’re gonna be about 46 bone. And I’m blaming me for everything.
Luke Sherran [46:17]
The that will be my gateway drug back into
David Ralph [46:20]
my left? Oh, absolutely. Well, let’s play some words. Now that built a whole theme of the show. He said these back in 2005. And need to him almost every day. Here, Steve Jobs.
Steve Jobs [46:31]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart heart, even when it leaves you off the well worn path. And that will make all the difference.
David Ralph [47:06]
So like most of our guests, it sounds like your dots are sort of joining up and you can see things that you did at university that are making sense now. Do you feel that?
Luke Sherran [47:17]
Yeah, definitely. It was interesting, because I hadn’t really thought about it that retrospectively until I was listening to some of your podcasts. And as I was listening back as I actually yeah, there are, there’s a kind of like key milestones, I think, in my life where is taking me down a particular direction. And looking back, they now seem really quite obvious. But you say looking forward, you just can’t see them? Yeah, no, absolutely. I think University was key one. failing in my first business was was incredibly important, as terrible as it seemed, at the time, the job that I had afterwards, and I was able to shadow the owner of that business a lot. And I learned so much from him and personally, setting up the business, my wife, my wife, actually, we both worked for an agency at the time. And actually on our honeymoon, I convince my wife, I said, quit your job, come work with me, it’d be amazing. Don’t worry about it, it’s fantastic. And two weeks kind of packing ahead trying to convince these all kind of the key milestones that led to where we are now. And even like having kids, having kids and set up my business is what caused me to be so busy that I neglected my health. But this is what actually then again made me kind of come full circle that you say Actually, I really need to prioritize my health again now because health is very important. And fitness is important to me, and it impacts everything that I do in my life. And that’s gonna be all these things are kind of what have led me to this point. Now.
David Ralph [48:48]
You know, it’s fascinating that challenge with your wife because join up dots now is a multiple six figure business and is rocking and rolling really doing well. My wife was still not to come to work with me. Until I proved myself. My mom said to me the other day, she said my brother’s an electrician. And she said, I don’t mind your brother as much as your you because yours is a bit airy fairy. She said that. And I think Thomas how how much, you know, commitment you need to see to buy into what I’m doing. But my wife, won’t she she says no, no, you know, once you prove yourself, and I think I put myself not prove myself multiple times, but she won’t she won’t quit her job and come and work for me.
Luke Sherran [49:30]
Yeah, it’s funny as well, because I guess this kind of world or the world that you’re in? And it probably seems to a lot of people as something that’s not very tangible. Because it isn’t huge additional job, if you know what I mean? But absolutely sounds like you’ve proved yourself from my perspective. And if you can get your I’m always a big fan of getting the people that you trust the most to work with you because people say to me, how can you possibly bear to work with your wife, I think you know, if I couldn’t better with my wife I really wouldn’t be married to. And the people that I employment, our technical director is actually my best friend from university. Because I’ve known him for a long time I trust him completely. And these are the kind of people that I want around me all the time, I want to create a strong circle of people that I trust.
David Ralph [50:20]
Yeah, brilliant. Well, hopefully, from the other side of the YouTube channel, I will be part of that circle as well and be watching you watching you every single day because you are an inspiration and an absolute delight to have on the show. Well, this is the bit of the show that we’ve been building up to. And this is the bit when we are going to send you back in time to speak to your younger version. And if you could go back in time and speak to the young Luke, what age would you choose him? What advice would you like to give him? Well, we’re going to find out because as normal, I’m going to play the music. And when it fades, you’re up, this is the Sermon on the mic.
Unknown Speaker [50:58]
We go with the best Phaedra this.
Luke Sherran [51:16]
Okay, so I would go back and speak to the 18 year old version of myself, just as I was about to start university, I think University was a very, very pivotal time for me, I almost kind of reinvented myself at this time, because I was somewhere completely new. And I would just try and express to myself the scope of the opportunity that I had at that point. And just trying to make sure that I take as much advantage of it as I could, I think something that’s become very clear to me over time is that you really can achieve anything that you put your mind to, it all comes down to just how much you want it, how much effort and time and sacrifice you prepared to put into it in order to kind of a meet that goal. And when it comes to goals, just learned to really visualize your goals. I think a lot of people say, this is a goal or hobbies or something I want to do, but they don’t really think about it with the right degree of clarity. When you see something really clearly you can actually then see the route that you need to take in order to get there. I think that’s really important. I think that’s something that a lot of people miss out on. I need to understand that. My health and fitness is actually the foundation to success in almost every aspect of my life, and about how busy I get, or how overwhelmed I feel, just to remind myself not to neglect it. And always try and find a way to prioritize it. And I’m giving myself a lot of different tips here. But I’d also say learn to not only adapt to change, but learn to embrace change and see the opportunities around it. And along this as you know, as things progress, just don’t compare yourself. I think Mark Twain said comparison is the death of joy. Just go your own pace. It’s your own journey and don’t value your own worth based on the progress of somebody else. And finally, in a world where you can be anything, just be kind.
David Ralph [53:22]
Oh, that was that was a lovely one to finish. That I welled up at that last one I really do. So Luke, for the people that have been listening today, what’s the number one best way that they can connect with you?
Luke Sherran [53:35]
Oh, the best way to connect with me would be to go to Luke sharon.com. That is my personal blog. But there’s links to all my socials on the link to the Falcon digital links everywhere. So check me out.
David Ralph [53:46]
Yeah, and we will meet them all in a cold shower somewhere in the middle of the country, local at the warm one, because because we now found out he doesn’t do it properly. Not like me, but I’m, yep, we will meet we will meet in the middle somewhere.
Luke Sherran [54:02]
You also had it much harder as well, because I do want to tell you this before I actually did that cold shower challenge in August. And I will the water would be cold. It’s nowhere near as cold as it would be in December, January. So you’ve had a much more difficult challenging myself.
David Ralph [54:15]
I’m a real man and I that’s what you’re saying work? Yeah, absolutely. That’s why I’m so fertile. That’s why I can I just look at women across the world. And bang, there’s another kid. And it is all down to that. Well, thank you so much for spending time with us today, joining up those dots. And please come back again, when you got more dots to join up. Because I do believe that by joining up the dots, and connecting our past is the best way to build our futures. Luke, thank you so much.
Luke Sherran [54:40]
Thank you. It’s been absolute pleasure. Thank you very much.
David Ralph [54:44]
Luke shell. Yeah, he was lovely money as a family man. He’s a businessman. He’s got kids, he’s got all the restrictions that everybody else has. And he’s found a way to sort of bring that into his world. And that’s one of the reasons why I’m wanted him to be on join us. Yes, I was inspired by he’s challenging videos. But I was also inspired by the honesty and the realness about him. And so if you’re sitting there, out there going, Yeah, I’d love to do this. I’d love to create my own YouTube video I’d love to. All you gotta do is create one, put it out there. Maybe don’t get any listeners or watchers or whatever. Then you do another one and you do another one. I started joining up dots. And literally it was crickets for the first five weeks. No one was listening. I wasn’t getting any messages getting anything it was it was really despondent because you kind of think it’s going to go up really big. But you just plow through keep on doing it and then the world starts to take notice the world will always take notice of effort and consistency. And I think it’s the consistency that Luke is showing in spades. Thank you so much for everyone listening to join up dots, we are doing more of our business coaching now. Opening up the doors but number six figure course where we will show you how I have through join up dots turned it into a multiple six figure business and how you can replicate that to do your own thing. It’s simply gaining traffic gaining the right traffic and providing value that customers want. It’s quite a simple process, but it works. If you’re interested in that come over to join up dance. Send us a message and we will connect and tell you more but until next time, thank you so much for being here. That was David Ralph that was Luke Sherran and we will see you again cheers See you, by bye.
David doesn’t want you to become a faded version of the brilliant self you are wants to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to join up.com to download this amazing guide for free and we’ll see you tomorrow and Join Up Dots.