Welcome to the Join Up Dots Podcast with Maria Pesin
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Introducing Maria Pesin
Maria Pesin is todays guest joining us on the Join Up Dots podcast is a senior apparel industry executive. with an outstanding history of achievement and over 25 years of field experience.
She has developed brands from the ground up and taken well-known names to new heights of excellence.
Her proven leadership ability has led her to spearhead marketing operations.
She has constructed and implemented business plans for New York apparel giants like Fleet Street and GIII Apparel Group, building multi-million dollar brands.
Maria has established herself as an expert in everything from merchandising and sales to product development and budgeting.
Maria is passionate about the apparel industry and dedicated to working with up-and-coming enterprises that are as devoted to the trade as she is.
Establishing new businesses, growing existing businesses and bringing new fashion trends into the marketplace is what she enjoys most about her job.
With her consulting business vibe she specializes in helping companies start new divisions, turn around existing ones, or bringing companies to the next level.
As she says “Our specialties are sales and marketing, merchandising, organizational efficiencies, and managing Profit/Loss.”
So is it rare that a consulting company caters for so many different specialisms?
And has this just happened or was it part of the master plan?
Well let’s find out as we bring onto the show to start joining up dots with the one and only Maria Pesin
During the show we discussed such deep weighty subjects with Maria Pesin such as:
Maria shares her key focus of sales and marketing and why this is such a vital component to all businesses. If you arent getting the sales or the customers you will fail.
We talk about the need to find a differing position to your business landscape if you ever want to gain traction against your competitors.
Why the story of spanx has become a driving force behind so many businesses around the world who know the key to perseverance.
Why it’s so important to focus in on all aspects of time management especially Parkinsons Law. Dont let that time spread into your life.
How To Connect With Maria Pesin
You can also check our extensive podcast archive by clicking here – enjoy
Interview Transcription Of Maria Pesin Interview
David Ralph [0:01]
Once upon a time there was a guy with a dream a dream. He’s Jobs himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt. Until he found the magic ingredient and knows drunk was became a thing of the past, of course, was bad person. And now My dream is to make things happen. for you Welcome to Join Up Dots.
When we’re young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:56]
Yes, hello there. Good morning to you and welcome to another epic episode of Join Up Dots. It’s a delight to have you here, every single one of you. Now, if you are out there and you’re sitting there listening to these podcast episodes and thinking, I’d love to do my own thing, but I just don’t know what I should be doing. Man. We’ve got another guest on the line Who has created huge success in an environment that I actually don’t know too much about clothing. She is a senior apparel industry executive with an outstanding history of achievement and over 25 years of field experience too. She’s developed brands from the ground up and taken well known names to new heights of excellence. She has constructed and implemented business plans for New York apparel giants like Fleet Street and G 111. apparel group I think that’s how you might say building JG three g three Okay, I’ve been I’ve been putting my place already. You see this is what we get a multi million dollar brands now she’s established herself as an expert in everything from merchant Pricing and sales to product development and budgeting. She’s passionate about the industry and dedicated to working with up and coming enterprises. But I was devoted to the trade as she is. With her consulting business vibe. She specialises in helping companies start new divisions, turn them into existing ones or bring companies to the next level as she says our speciality is a sales and marketing merchandising organising Asia little can’t even say it. That’s how good it is organisational efficiencies and managing profit loss. So is it rare that a consulting company caters for so many different specialisms and as this just happened or was this part of the master plan? Well, let’s find out as we bring on to the show to start Join Up Dots with the one and only Mary Pesin.
apologise again, I should have said Maria should I should you know not you’re not marry your Maria. You didn’t give birth to Jesus. You are Angel Maria. So yes, so Maria, how are you?
Maria Pesin [3:05]
Wonderful. How are you?
David Ralph [3:07]
I am always wonderful, most most people. And I’ve gotten to the point that I’m annoyingly Wonderful. Well, I just kind of feel really healthy like I don’t know what’s wrong with me. But maybe it’s just life is good to me nowadays.
Maria Pesin [3:22]
Good for you. That’s a wonderful place to be is should
David Ralph [3:24]
we should we join forces and make the world a wonderful place for the next hour movie? I love
Maria Pesin [3:29]
that idea. Let’s do that. Let’s do have that be our mission statement. We mean the world’s a wonderful place.
David Ralph [3:36]
We will hit it out of the park. You see, that’s what the Americans say. And that’s what I’m going to be I’m going to be half American today. So Maria, you are in New York City. You are. Are you a native Have you lived out there all your life.
Maria Pesin [3:50]
I actually grew up in Brooklyn, which is a neighbourhood all by itself. It’s one of the largest cities in the world. But it’s also has a very different flavour from the rest of New York City. I lived in Manhattan for a while, and now I live in a suburb of New York. But I always worked in Manhattan, because that’s where the garment centre is. And that’s where, you know, all the fashion businesses are. And so that’s where I work.
David Ralph [4:19]
It’s mental, isn’t it? I’ve just come back from there. And I went over there five years ago, I think it’s doubly busy now than it was five years ago. It just seems like the
Maria Pesin [4:31]
more they get rid of it. We have such a big tourist trade. Now it’s a big part of the traffic that Manhattan gets much bigger than when I was younger. And the garment centre is near Times Square. So I would go to Times Square catch my bus to go home. And the crowds were unbelievable in recent years. It’s just amazing how that’s changed. And then you know, there’s always a lot of people because it’s all the Buildings always going up. So there was a lot of people that can move in the how they afford the rent is beyond me.
David Ralph [5:07]
It’s beyond me just buying a burger out there was beyond me. It was it was shockingly expensive. But of course, we’re not here to talk about that. Maria. So with your company, you’re consulting company and you come cater for, as I say, so many different specialisms. How did that grow about because through Join Up Dots, we keep on saying find one thing and do it amazingly well, but you seem to be doing many different things.
Maria Pesin [5:34]
Well, if you think about it, I do one thing well, and that’s running a company. And that’s what I do. I help run their companies. And running a company involves working in all the different aspects. However, I do have a focus, which is sales and marketing, but sales and marketing is not done in a vacuum. You have to make sure all the other components are right. In order to be successful, that’s to make sure that the collection is saleable, priced, right fits right? That you’re shipping properly so that you don’t get expenses. You know, going up because it made mistakes, you have to make sure that your financial situation and logistics are in place that you’re profitable. So, to me sales and marketing is actually a bigger platform than just selling to a store. Now, when you
David Ralph [6:32]
make sense, it makes total sense. And he’s led me to many different questions. But what I’m going to go with, I’m pulling it off the tree like a rosy Apple to present to you. This this is the question. When you start something like a clothing industry. I’m always intrigued, but is it better to follow trends or do your own thing because it moves on at such a pace that we see clothes that we think wonderful Who would wear that? And then, you know, six months later, we’re all wearing it. What’s the best way to go?
Maria Pesin [7:06]
Well, it’s combination of both. You have to stand for something as a company that’s different from what everybody else does. Otherwise, What’s the need for you. But you also want to be on the trends because that’s what people are looking to buy. So for example, right now, Snake prints are very hot. You’re an important trends in the market. So if you have a snake skirt, let’s say on your line, people are going to tend to buy it because they know that’s what’s trending. And they want to have it in their store. So you want to do a combination of what’s trending, but still always be true to the core of what your business is about.
David Ralph [7:45]
And what is a snake dress. Is it made from a real snake does it
Maria Pesin [7:50]
actually a print, I’m talking about a snake brand, and the snake prince or what’s really hot. Yes, there are some snake skins out there. And there’s some Boss to look like snake but I’m talking about the print. So it could be on cotton it could be on re on to be on Whoa, all sorts of fabrics.
David Ralph [8:10]
Right? Okay, so he’s not like a real snake he just looks like a snake. Correct. You’ve got to remember I’m a middle aged man, Maria This is out of my comfort zone talking about ladies fashion, but I’m, I’m going to try to cling to it. So when you first started getting into the business, because we we always need clothes, and thank goodness, we wear clothes more often than not.
Maria Pesin [8:34]
We wear it all the time. Well.
I don’t want to say naked men walking down the street.
David Ralph [8:41]
I say to my wife all the time. Thank God for clothes. I look around and I think kid could you imagine a world where everyone was naked? It would be it would be horrendous when they would put McDonald’s and any food company because you couldn’t eat a burger. While watching that wall posture window could you
Maria Pesin [8:57]
know and probably if you were naked You would want to eat burger, because you know, people get to see it right on your stomach.
David Ralph [9:06]
Yeah, I wouldn’t go with a hotdog anymore. I definitely wouldn’t be able to eat a hotdog. If, if I’m seeing that kind of thing around me. Now, when you started the business, was it so different to now? Easy, just bigger, busier on a similarities?
Maria Pesin [9:24]
Well, I’ve been in the business for over 40 years. And the evolve, the way the business has evolved has been very significant. You know, when I first started in the business, there wasn’t all of these things that people could buy. You know, flat screen TVs, cell phones, computers, all these like, you know, Alexa, electronics is like all of these gadgets to buy. There’s people go on vacation so much more. They eat out in restaurants, I’m sure when you were young, your parents Stick you out every once in a blue moon, it was a special treat. People lead out almost, you know, every night these days. And so eating out is something that takes the dollar so there’s less available for clothing. So I think part of what’s happening in the market is is more things vying for people’s dollars so less is spent on clothing. And also people are more discerning, they don’t just, you know, do designers say they have a personal opinion about things. They want to be emotionally connected with a brand they want their brands stand for something. So that’s a very big difference and businesses just a lot tougher than it used to be. We had way too many stores and as you probably have noticed, a lot of stores are closing down going chapter 11 The internet has made a big revolution how people by people by on on their phones now on computers, so The whole landscape and way of doing business has changed quite dramatically. And I’ve been in business now for six years. And in the last six years things are changing. For example, trade shows that people go to, to sell their products used to be the way to do business, but people aren’t going as often as they were. There’s online platforms, we sell your product wholesale, that’s a new thing. So the business is evolving and changing. And technology is also helping with the change. For example, we have mirrors where you can look and see yourself in an outfit that you see, you know, in a store and you don’t have to try it on. You could look in the mirror. I know
David Ralph [11:49]
this is blowing my mind. What so you just look in a mirror and you can bang and press a button and you’re suddenly wearing some clothing.
Maria Pesin [11:57]
Yes, and, but it’s not everyone exist, I have not really seen it. What I have seen that people use a lot is virtual fitting like they could put into their phone, their measurements, and the phone will tell them what size they are. Or they could do outlines of their foot size, and the computer will tell them what size they need to buy. So a lot of technology is affecting business do. And I think that virtual virtual 3d printing is going to come to the market. I’m already starting to see signs of it. So technology is affecting the business as well. So there have been quite a bit of changes over the years. It’s interesting because
David Ralph [12:43]
as she was talking, I was reflecting back on your first comment about people go out for dinner now all the time. And when I was a kid, yeah, you’re right. Well, we didn’t go anywhere. My mom and dad didn’t take us anywhere. Except for Christmas. We used to go somewhere and Easter Anywhere else was to a park or to the woods. It was all free. There was there was never any money. And now I was talking to my mom, my mom’s in our 80s. And she she loves to say how tough it was in the old days. We had no money. We had no money. And I said, Yeah, but you didn’t spend any money either. You know, nowadays, you’ve got to buy cell phones, as you say, you got to have broadband you’ve got to have at Netflix Now you don’t have to have all these things, but lifestyle is kind of moved us to feeling that we’re missing out over time, isn’t it? If you haven’t got it?
Maria Pesin [13:33]
That’s true. You know, it. We’re not to have a cell phone. You know, everybody has a cell phone and they’re not cheap. I haven’t glad
you don’t have one.
David Ralph [13:44]
I don’t have a phone at all. It’s my badge of honour. Maria. People are sick to death of me talking about it. But yeah, it’s my badge of honour.
Maria Pesin [13:52]
Why don’t you have one,
David Ralph [13:54]
because I know that the world of annoyances is on the upper end when I’m walking along the street, it’s just stuff bothering you. Do you know what I mean? There’s, I say to my wife, how often do you go thank God for that? Got that I had that phone compared to just doing stuff on it. And she can answer.
Maria Pesin [14:14]
I could answer all the time.
David Ralph [14:17]
Really, really Maria?
Maria Pesin [14:19]
Oh, really? First of all, I have children. I want to be able to reach them when I need them to reach me. But sometimes it’s just as simple as you know, getting MapQuest or any kind of like ways navigation system that alone makes fun worthwhile and it’s just something we used to.
David Ralph [14:40]
We used to travelling the world without all this stuff. Why do we
Unknown Speaker [14:44]
David Ralph [14:46]
in cyclic predict botanicals and all our maps and our whole record collection in our pocket, we need to take you know all the games we can’t just walk out.
Maria Pesin [14:56]
Well I don’t need the game so much and I don’t need all the The other stuff but the practical stuff. I always used to get lost. I don’t get lost anymore. The simple things like that i and you know what I was watching a movie The other day, and they got stuck in in on the road, no lights, no houses, no gas station. It was the 80s and no telephone I’m thinking, oh my god, how did they survive without a phone? They’re like stuck in the middle of nowhere. What would they do? So
David Ralph [15:32]
did a nice Thomas is into business as well, because so many people think that they have to have the answer for everything. But actually it’s about seeing the situation you’re in and making decisions to change it. And so those people that are broken down on that street, okay, they might not have all the things that we have now to make it easier, but they would have still done something I would have walked to a local town they would have seen some lights and followed them they would they Wouldn’t got around it somehow, wouldn’t they? Yes, they would have gotten. Not so conveniently but they would have. There’s always a solution to every problem. And fact, years ago, I learned that that was my job to solve problems. But that’s still the same thing. This is a key part of this discussion now. So what you’re trying to do you’re trying to solve, I would say, in the fashion industry, the status problem, people like to look good, and I like to feel good, and that’s what fashion does. Otherwise, we would just wear anything, you know. And so you are still fixing that problem. And in all businesses, it’s about fixing a problem, right? customers more often than not, don’t know that they have.
Maria Pesin [16:44]
That’s correct. That’s exactly what businesses do. They look at what the problem is. And they solve it. One of my favourite storeys. I don’t know if you’re familiar with this brand. of Spanx.
David Ralph [16:56]
Yes. Yes. That’s for the the large women who want to look skinny
Maria Pesin [17:01]
Well, it’s kind of that but it’s more like women’s. It’s like shapewear that women wear, you don’t necessarily have to be big but you know, nobody’s like totally smooth and bumps and stuff all over. So this kind of smooths you out so that the bulges don’t show quite as much. Even if you’re small, and it’s a very comfortable way to wear shapewear in the olden days, they used to wear girdles, which was like, you know, body armour. Yeah, now it’s much more comfortable and it breeds and it’s easy. But what’s interesting about the storey to me is the woman who started at Sara Blakely she was looking to wear a dress that was somewhat sheer to a wedding or wherever she had to go and she was looking for something that she could wear underneath the dress, but she wanted to wear sandals and she didn’t want to wear pantyhose is just basically Looking for like leggings, that kind of would hold her in and she couldn’t find it anywhere. So she bought a deal. And she cut off the feet. And she realised that she had an idea that was worthwhile. So for the next three years, she tried really hard to get it off the ground. She will talk to manufacturing, they didn’t understand what she was trying to do. It didn’t agree with her. But finally she found someone to make it. She went to Neiman Marcus and showed the product to the buyer. She tried it on, the buyer was hooked. And now she’s a billionaire. She had something. Yeah, something like that. I’ll tell you exactly what her net worth is.
David Ralph [18:43]
It’s not sexy, is it? I can. I can imagine that if you go out in the evening, and things lead towards romance. And then you see a pair of Spanx that’s going to kill it off in there.
Maria Pesin [18:55]
I don’t think so. They’re just look like you know long underwear. That is Smooth it’s not very it’s an attractive
David Ralph [19:03]
I saw my underwear you know
Maria Pesin [19:07]
you could always go into the bathroom and you know, take them off before you get into romance.
David Ralph [19:14]
But you’ve got the same friends Maria you know the answer to everything here.
Maria Pesin [19:21]
You think so?
David Ralph [19:22]
I think I think yeah if you’ve got a problem with your romance people out there listening, go to Maria she can sort it out she she knows every angle of what needs to happen go into the bathroom first. Rip yourself a pieces and then come back like a vision. Is that what we’re saying?
Maria Pesin [19:39]
By the way, she is a billionaire she’s worth she has a network
David Ralph [19:42]
of 1 billion wow she’s done well for us. So now the key thing to that storey I didn’t really know that storey there was two things that I was wondering. Now the bumpy bits. Where do they go? Where did the bumpy beats go? because surely did I not just kind of burst out the top
Maria Pesin [20:01]
You know, it’s funny that you say that because sometimes, if it’s too restrictive, that’s what would happen. So it’s not so much that it’s contracting you so severely that it, you know, pumps out the top of the bottom, it’s more than it smooths out the line. So it’s not kind of Ripley sounds like a weird thing to be talking to a man about.
David Ralph [20:24]
That’s what Join Up Dots. So if you’re out there, and you’re looking at a lady, and she’s got really fat feet, but she’s skinny, we know that she’s got Spanx and it’s all burst out the bottom
Maria Pesin [20:36]
I think so. But it’s more like she’s just smoothed out rather than sucked in you know, sucked in
David Ralph [20:46]
some that the thing that interested me as well as balance was the fact that it took her four years now a lot of people would have gone on
Maria Pesin [20:53]
to become a millionaire took a lot longer than that. Yeah.
Unknown Speaker [20:58]
David Ralph [20:59]
yeah. For you. years, a lot of people would have said, Oh, it’s a stupid idea. You know, because we see this time and time again, people have an idea. And I think it’s amazing. And then they go down the pub and I say to their mates are I’m going to do this and the mates say, Oh, that sounds like a stupid idea. And so they stop. So how many people would have said to her, What a stupid idea. Besides no day many
Maria Pesin [21:21]
people didn’t say that. All the people that she was looking at the all the factory she was talking to, didn’t understand her vision and didn’t want to do it. And it took a little while before she found someone who was willing to make it now, four years. I’m not sure exactly that it was exactly four years but it was definitely several years before it got off the ground. There’s a storey about a man who had a gold mine. And he minded and minded and he never got anywhere with it. He got a little bit of gold and he sold the money. off, because it just wasn’t getting anywhere. And the people who bought the mind went just a couple of feet more and found an unbelievable load of gold. If he was just patient for that just a little bit more, you would have been incredibly wealthy. So many times people stop just before they get their business off the ground. For me with my business, when I started it, I didn’t have a plan B, I only had a plan A and this is the business and it’s going to work. And I’m going to do whatever it takes to work and I’m going to stay with a double work. And that’s it. There wasn’t anything else I wanted to do this the only thing I wanted to do. And you know, there were times when I could have said Oh, it’s so much easier to just work for someone get a paycheck every week and you know, you know what you’re getting paid. Whereas when you have your own business, you know things fluctuate. And, you know you might have especially in the beginning you have some Lean months. And listen, I’ve been very successful. I’ve made a lot of money over my career. So for me, you know, it’s been easy to go back to work for someone and make, you know, considerable amount of money. But I wasn’t going to do that I wanted to stay with my business. And that’s what I did.
David Ralph [23:18]
Well, let’s play some words. Now, Ben, let’s delve back into that. The key to perseverance is Jim Carrey.
Jim Carrey [23:24]
My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love.
Unknown Speaker [23:50]
Now, the key thing that
David Ralph [23:53]
Yeah, and the key thing to that is bad people fail on what they don’t want as much as they do. Want you to not keeping going at it. Now I agree with you don’t have a plan B, just have a plan A and just make it work and keep on going for it. But of course, there’s a control point where you look at certain industries and you think it’s time to give up. You know, you’re investing too much money into it. It’s it’s sucking you down. There are times when you’ve got to say, cut your losses, don’t you?
Maria Pesin [24:24]
Absolutely. I mean, I agree with you. But you could tell on the way to closing your business. If this is a viable business, for example, Do you have proof of concept to people like what you’re making? If they don’t like what you’re making? Can you change it to what they do? Like, if your stuff is not selling and people don’t want to buy it no matter what you do, and it’s time to close the business. So yes, there are times when that’s the right thing. One of the things that I’ve done in my business was help people business plans. So I had this client, and we were putting together the business plan. And we were studying all aspects of what he wanted to do. And by the end of it, when he was done with the business plan, he realised he didn’t really have a great idea and that it was a crowded market. And there was nothing that he was doing that was so unique that people would buy from him. So he ended up not doing the business, yet another business opportunity that he went with instead. So for me, that was actually a win win because he didn’t spend all the money doing something that would not have panned out. But sometimes, yes, you find that it’s not going to be successful. But in my businesses example, people were really liking the work that I did for them. They really enjoyed working with me, they gave me good testimonials. So I knew I was onto something. It’s just a matter of getting the message out to more people so that I can get more clients and our I’ve been successful. I know what I do works, I make people money. And I’ve done that my whole career. So I know what I do work. And that’s proof of concept. So if you could have some proof of concept that what you’re doing is the right thing, then there’s no reason for you not to keep going.
Unknown Speaker [26:19]
With it dumped times
David Ralph [26:20]
on shooting there was Maria because we all have those. Oh my god.
Maria Pesin [26:23]
David Ralph [26:25]
And then so what did you find?
Maria Pesin [26:27]
Well, I’ll tell you a particular doctor, I’m for me. I had really bad health issues for like six months. I had such bad eye infection that I could barely see. It was I couldn’t even get out of bed I couldn’t see. And then after that, the arthritis in my knee got so bad that I had to go in and get new placement. So you can’t really work when you can’t see, you know, you’re in hospital. So I’m my work my Getting business was definitely impaired. So here I am feeling lousy and money’s not coming in to the level that I needed to. And so I was totally down about everything. But, you know, Gone with the Wind where she said, there’s always tomorrow. Tomorrow’s another day. I fervently believe that. So, the next you know, I work to get myself healthy and able to, you know, walk properly and move and stuff and I picked myself up bootstraps, and I went along and I just did what I had to do. And that’s what it takes. Sometimes I just, if I’m feeling down, I just stopped working, walk away from it and come back the next day with rescue renewed.
David Ralph [27:50]
I think that’s really good advice because being an entrepreneur, you can spend a lot of time in front of a computer, and I did a lot of time in front of the computer and today I’ve realised it wasn’t good for me. And now I connect with nature. And I find that nature is the number one thing that makes me feel good. It could be fresh air. It could be just the birds it could. It seems almost simple. It It seems stupid to talk about. But
Unknown Speaker [28:15]
David Ralph [28:18]
the wind in your hair just makes me feel so good.
Maria Pesin [28:21]
So you go for a hike when you’re feeling down. Yeah,
David Ralph [28:24]
I don’t feel down very, very often, I would say once in a blue moon. But then when I do get it, it’s a bit of a perfect storm. And I could be very blue for about three or four days. But for no reason. It’s just, I don’t know, just feel that way. And so generally at that point, I close everything down. I don’t get involved in my business. And I go for edit adventure, as I say to people, and I just might go off and explore the local town. You know, one that I’ve lived by all my life, but I’ve never gone there, you know, and just stroll around, get on the train, get on a bus and look out the window. And it’s just a Kind of freeing myself from my restraints, I know that I will come back. And I haven’t wasted any time, the quality of the work is going to be better. The connections I make a better you know, because I forced myself to step away from it.
Maria Pesin [29:14]
I think that’s a great brilliant love nature does that for me to revive and actually get some my best ideas hiking
David Ralph [29:22]
and where do you hike because I was literally in Central Park recently. And there’s a big lake in Central Park and they had turtles there was those the turtles and I was all walking past bear. And it struck me that every moment of the day there seemed to be somebody enjoying that space. They were sitting under a tree, they were doing yoga, they were riding their bikes they were and I don’t see that so much in the United Kingdom. Where do you actually sort of go and hike?
Maria Pesin [29:53]
Well, we have a lot of parks where I live. I don’t know if you ever heard this Bear Mountain.
Unknown Speaker [30:01]
Yes, I have.
Maria Pesin [30:03]
Yes, I’m like 820 minutes away from Bear Mountain. And there’s entire hair and miles and miles of bark around Bear Mountain. So that’s a place even something is closed 510 minutes away. I can hike into the world or around the lake. There’s just so much nature where I live. That’s why I live here as opposed to Manhattan because I love living in nature. I love going outdoors and seeing grass and trees and flowers. And this area that I live in really delivers that.
David Ralph [30:37]
When I was in corporate land, and I quit my job, people were saying what you going to do, and I said to them, and it was it was a flippant, throwaway remark. I’m going to lay on grass and look at clouds. And that’s what I said as I sort of walked out of the office and I knew that I wanted that kind of life for myself. And I lost track of it and I didn’t see any clouds. I didn’t see any grace. I just fluorescent strip and a computer. But now, I think that’s that was key. I knew that I knew that right in the very beginning, but I forgotten about it. And I say to everyone who connects with me and are starting to build their business schedule in time to leave it, if it’s a Friday, even if you think that you need that time, you’re better off getting away from it. Maria, do you think?
Maria Pesin [31:24]
Well, I actually stopped look around three o’clock on Fridays. And I try very hard not to work on the weekend, because I do think they working, you know, 6080 hours a week is not the way it should be. That shouldn’t you know, a lot of people think as entrepreneurs, they have to do everything. They have to be everything and they have to put in a million hours to be successful. I don’t agree with that. I think you need balance in your life and you need downtime, as much as you need, you know, work time. And if you notice a lot of people who work 80 hours a week, but let’s say So we get more things done.
David Ralph [32:02]
I don’t work anything more than about 20 hours a week now.
Maria Pesin [32:06]
Oh, good for you. Well, I work a little bit more than that. But, um, I work probably like 35 hours a week.
David Ralph [32:13]
Yeah, I do a very long first day. And I do a reasonably long Friday. And literally, that’s it, you know, and I do do stuff I pop up and I connect with people and I you know, but I wouldn’t say it’s work, but they they’re my two days. And if I want to go away, I can just go away. Saturday, Sunday, Monday, Tuesday, Wednesday, and then come back with a Thursday.
Unknown Speaker [32:35]
Good for you
David Ralph [32:37]
know, bad is it Maria? It’s always
Maria Pesin [32:41]
you know, a lot of people are working less hours and accomplishing more. In the time that they work. They spend less time wasting time they’re very focused. You know, they say that just before vacation. You get a lot of work done because of the time frame. constraints, you know, you going away. You want to make sure everything is done. So you stay focused and on point just before you go, Well, if you can take that kind of mentality into your normal work week, that you can have downtime for yourself. It works really well. And it’s a great way to live. You should have a shorter week. I heard that in the UK that they’re talking about a four day week.
Unknown Speaker [33:26]
Well, I haven’t heard that if if that’s the case.
Maria Pesin [33:30]
Oh, maybe I’m wrong. I heard it was I thought it was UK, maybe it’s a different country.
David Ralph [33:36]
Yeah, outside of America, it doesn’t count. Really. It’s just, it’s just Trump planned. And all the rest of us are exactly the same area as the way we focus it, but one of the things that you’ve got to do is, I believe Parkinson’s Law and there is a focus on time that basically says, If you give yourself a hours to do work, it’s going to Take eight hours. If you give yourself four hours, it’s going to take four hours. And so when you are racing to get things done because you’re going off on vacation or holiday more often not you get it all done. It’s just because you haven’t allowed that work to spread. And so one of the things I do, I don’t allow anything to spread, if I set the day to do it is going to be done in that day. Is the quality perfect. It’s all right. It’s it’s as good as it needs to be. But then it moves me on to the next thing I think so many people get caught up in the the perfection, trying to make it better and better and better. But really, you just got to get it out there as soon as you can.
Maria Pesin [34:38]
I’m very lucky. I’m not a perfectionist. I believe in the it’s good enough. Like, it doesn’t have to be 100% you can do a really good job. And you know, sometimes when you get to 100% and you keep making it, trying to make it better and better. It doesn’t necessarily get better this Different. So I agree with you that it doesn’t have to be perfect. And I never try to achieve perfection because if I did, then something that would take me five hours could take me 15 hours when it’s more important to get it done than to keep working and working in a working at, then you can get many things done.
Unknown Speaker [35:24]
Good enough, but
Maria Pesin [35:27]
Well, I read it or I look at it and then I decided based on my feeling for it. I just go with my gut, do a lot of things by my gut. And you know, the gut tells you stuff based on all of your experience. So it’s not out of nowhere. It’s out of everything that I’ve learned. So I just follow my heart and I think it you know, it seems it’s good. Sometimes I showed people depending on what it is, you know, people do Instagram and they think spend hours and hours on in the perfect picture and the perfect, you know, saying and the perfect hashtag. And then they post once or twice a week, I’d rather post, you know, seven days a week and not spend hours on it
David Ralph [36:14]
and get somebody else to do it. Boy, yeah.
Maria Pesin [36:17]
I do that to you delegate. I’m really good at that. I’m basically a lazy person. Yep. And
David Ralph [36:25]
if you want something done, I mean, the lazy person, they say,
Maria Pesin [36:29]
Yeah, I get a lot of stuff done. So between delegating and being clear that what I’m doing is totally good and follows the parameters of what i think i think it’s more important to get things done and to get them perfect. Yeah, I
David Ralph [36:43]
agree. Totally. I you know, I’ve been through the journey. I’ve been through the journey when I did everything myself. I’ve been through the journey where I had loads of people working for me, and now I just got rid of everything that didn’t need to occur and I just looked at it before Is this bringing value into the business? And if it wasn’t, I got rid of it. And so, you know, I might get back on Instagram and Facebook and all those kinds of things. But I found they were taking so much time and I couldn’t quantify, but they were actually bringing value back into my business. It was just, I was doing it because everybody else was doing.
Unknown Speaker [37:18]
Sure that makes sense.
David Ralph [37:21]
Unknown Speaker [37:21]
I see. Yeah, it kept it to make sense. Yeah. Every now and again, if you hang
David Ralph [37:26]
around long enough,
Maria Pesin [37:29]
some kernel of wisdom will come out.
David Ralph [37:32]
You gotta, you gotta dig down, dig down deep. You might just find it. So So where are you now in your business? Are you more focusing on the helping other companies within yourself? Are you spinning many different plates?
Maria Pesin [37:48]
Well, I have two, three silos in my business. One is I work with companies one on one. The next silo is I haven’t never membership site that people belong to where I do webinars each week question and answer and we have a Facebook group. And we have a newsletter each month. So they have access to me through the group. And we have Q and A’s once a month yesterday, we did a q&a. And we had two of our members who asked questions that were very valuable to the team. And then the third one’s products. I’m in the process of putting together an entire course I guess, for lack of a better word on building your business with worksheets and steps. And really step one, step two, step three, and everything spelled out that they can put themselves into business. By the end of the course. I say 90 days to start your business. And those are the three files that I work with.
David Ralph [38:57]
What’s the most enjoyable
Maria Pesin [39:00]
Well, I always loved one on one. I do love talking to clients. But you, can you?
Well, you can, to some extent. I mean, right now I give so much of my time to my clients that it is a little hard to be scalable because there comes a point where you can do everything. But you know, that’s when you start to delegate some of the tasks to the clients. But if you if that’s not your only business, because you have to be careful that your businesses don’t require you to do everything in order to be successful because like I had the need surgery, and I was out of commission, I didn’t have anyone high level enough to help and take over. So you have to leverage your time and your functions with other people in order to scale it and that’s something that I’ve been learning
I just thought I’d do everything myself. But I have two people who work for me now. Do a lot of stuff. And was the knee injury brought on by overuse of Spanx? Maria
really, probably would have helped the knee now too much running on concrete. I used to run every morning. And I think running on concrete is really what? My knee. Yeah,
David Ralph [40:25]
you don’t want to do that. That’s what cars are for all horses. Let’s just jump on turbos, except in New York, and you don’t move an inch in about four hours. Well, okay. So what we’re going to do now we’re going to take you on a journey not across New York but to have a one on one with your younger self is to be on the show. We call it a sermon on the mic. When we send you back in time to have a one on one with the younger Maria and if you could speak to her what agent What advice would you like to speak to? We’re going to find out I’m going to play the music and when it Phaedra This is the Sermon on the mic.
Unknown Speaker [41:04]
Unknown Speaker [41:05]
with the best.
Maria Pesin [41:22]
Hi young Maria, this is old Maria coming back in time to speak with you. And one of the things I want to tell you is to not be afraid. I know that you’re shy and you feel that you have no experience and that you don’t have anything to bring to the table. But trust me, you are one of the hardest working very successful people in the industry and you will get there. So just trust the process. put yourself out there. Don’t hold that. Face your fears go for And know that it will all work out for you and you will be successful. Right advice to everyone.
David Ralph [42:08]
So Maria for the people that have been listening, what’s the number one best way that they can connect with you?
Maria Pesin [42:13]
Okay, they can email me at Maria at vibe, the IV Consulting dot CEO, or they can go to my website and download my book about tips about starting your own business and they can get on my email list and get tips every day almost every day. I post five days a week, usually, sometimes three, and some weeks but I post a lot. So those are the two best ways to get ahold of me. Again, that’s Maria at vibe consulting.co.
David Ralph [42:49]
Right. We’ll have all the links on the show notes. Maria, thank you so much for spending time with us today. joining up those dots and please come back again when you’ve got more dots to join up because I do believe by joining up the DocuSign connecting our past is the best way to build our futures. Maria, thank you so much.
Maria Pesin [43:06]
Thank you for having me. It was very enjoyable. Man, we
David Ralph [43:14]
are passing from New York City. So you start a business, and you find the problem. And you start looking at that problem and seeing if you can put your own spin on it to bring authenticity into your business. And then you might have to look for investments and marketing and stuff. But the key thing that people forget is they forget that ultimately, they’re solving a problem. And in the Spanx world, she solved a big problem. It’s not a problem in my life, but it’s obviously done her very well. She found her marketplace and she sold the right product to the right people. If you can do that, then your tribe will start to form around you is a bit harder than that a course But if you find the thing that people really need, they will start sharing. It’s a key part of marketing. Until next time, thank you so much. As always, thank you so much for everyone who’s leaving ratings and reviews at Join Up Dots. I see you again soon. Cheers. Bye. Yeah, hello there. This is David Ralph, the host of Join Up Dots. And I’m going to be showing you behind the scenes of Join Up Dots. Now, why am I going to do that? Well, if you’ve got a business or if you haven’t got a business, but you want to start one, there is no better way than connecting with people in such an intimate way for having a podcast. And if you want to jump over to podcasters mastery.com. We are running free training sessions to show you the three easy steps where you can convert any business into a multiple six figure business and beyond exactly the same way as we have done. I’m going to be hosting it. I’m going to be there showing you everything about Join Up Dots, how we’ve taken it from where we have to where we are now. And basically you can do exactly the same You can just follow those steps and be global dominating, or at least make a very nice income. So jump over to podcasters mastery.com. And hopefully we will see you soon. Look forward to it. Cheers. Bye bye