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Mark Egan Join Us On The Join Up Dots Business Podcast
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Introducing Mark Egan
Mark Egan is todays guest joining us on the Steve Jobs inspired Join Up Dots business podcast
So how do you go from being a jobbing journalist for the BBC to creating a thriving business facilitating conferences over Zoom.
Whilst also running a professional video enterprise teaching the world how to make top notch videos on their smartphones.
Well that is the story you will hear today, as Mr Egan joins the dots to where he is today.
As he says “I teach businesses and media professionals to create professional video, even if it’s using a smartphone or broadcasting from a home studio.
I have trained thousands of journalists, marketers, charity workers and entrepreneurs to shoot professional videos with smartphones.
How The Dots Joined Up For Mark
Previous clients include the European Broadcasting Union, Oxfam, SKY, Help for Heroes, SVT Sweden, Sanoma Newspaper Group Finland, Asia Media Summit China, Wan-IFRA Delhi.
But before that I worked for the BBC for 12 years, and then started Purple Bridge Media which offers training and video production.
I have been involved in training and implementing new ways of working in major broadcasters such as SKY and BBC as well as academic institutions and companies.
And now he he recently launched his latest video podcast looking at the Knowledge industry and sharing the tips and advice of online marketers, podcasters and anyone who has created income and wealth by sharing the stuff they know – the knowledge.
So when he started his own business where did he know where to head on his new career first?
How did he know what was the first right thing to do?
And what would be the biggest learning he has discovered through interviewing so many online success stories that he wished he had in his armoury?
Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. Mark Egan.
Show Highlights
During the show we discussed such weighty subjects with Mark Egan such as:
Mark reveals the steps that he took to first create his fledgling his business – simply by realising that he could take control of his life.
We discuss the lack of effort that people make when making their video marketing efforts.
Mark breaks down the steps that we should all take when starting to create online content as professionally as possible.
and lastly……….
Why telling a story and really understanding your customer should always be the first part of any sales process when creating a story.
How To Connect With Mark Egan
Return To the Top Of Mark Egan
You can also check our extensive podcast archive by clicking here – enjoy
Full Transcription Of Mark Egan Interview
Intro [0:00]
Life shouldn’t be hard life should be a fun filled adventure every day. So now start joining up dots tap into your talents, your skills, your God given gifts and tell your boss, you don’t deserve me. I’m out of here. It’s time for you to smash that alarm clock and start getting the dream business and life you will of course, are dreaming up. Let’s join your host, David Ralph from the back of his garden in the UK, or wherever he might be today with another jam packed episode of the number one hit podcast. Join Up Dots.
David Ralph [0:40]
Yes, hello there. Good morning to you. Good morning, you sexy individuals across the world. Thank you so much for being here with the Join Up Dots business coaching, podcast, entrepreneurship, freedom fighting. I don’t know what it’s about. But I do know that today’s guest he is somebody that should have been on here about eight years ago because I’ve known him forever, it seems. And he certainly been part of my entrepreneurial journey to where I am today. So the big question, how do you go from being a jobbing journalist for the BBC to creating a thriving business facilitating conferences over zoom whilst also running a professional video enterprise, teaching the world how to make top notch videos on their smartphones. Well, that is the story you will hear today as our guest joins the dots to where he is. Now. As he says, I teach businesses and media professionals to create professional video even if it’s using a smartphone or broadcasting from my home studio. I’ve trained 1000s of journalists, marketers, charity workers and entrepreneurs to shoot professional videos with smart bones. And my clients have included European Broadcasting Union, Oxfam sky help for heroes, SVT, Sweden, loads of them. But before that, I worked for the BBC for 12 years, and then started my company purple bridge media, which offers the aforementioned training and video production. I’ve also been involved in training and implementing new ways of working in major broadcasters, such as sky and BBC, as well as academic institutions and companies. And now, he’s recently launched his latest video podcast looking at the knowledge industry, and sharing the tips and advice of online marketers podcasters. And anyone who has created income and wealth by sharing this stuff by No, but knowledge. So when he started his own business, where did he know where to head on his new career? First, How did he know what the first right thing was to do? And what would be the biggest learning he’s discovered through interviewing so many online success stories? But he also wished he’d had in his armoury? Well, let’s find out as we bring onto the show to start joining up dots with the one and only Mr. Mark Egan.
Video Marketing Expert Mark Egan [2:58]
All the better for hearing your voice and your energy, I need to have what you’re having for breakfast.
David Ralph [3:02]
Pumpkin seeds, pumpkin seeds is the way forward if you? Yeah, it makes you extremely regular, which is also very good as well. But yeah, no pumpkin, pumpkin seeds and walnut is my breakfast this morning. Now, I’ve known you, it seems like I was I was four, I think I was four when you first come into my life. And you’ve been sort of floating around. We’ve had many chats professionally and non professionally over the years. And I think I was trying to look back and it all started with me teaching you at a podcast about eight years ago wasn’t.
Video Marketing Expert Mark Egan [3:38]
That’s right. I mean, weirdly enough, I previously worked in radio when I was at the BBC. But a certain point, I wanted to understand podcasting. So you know, you put it into Google and see who’s the person to speak to. And your name popped up. So I signed up for one of your courses, which was excellent, by the way. And that’s obviously one of the reasons I do a podcast now. And obviously, as you always over deliver, you know, you were sort of giving me some tips and we started talking from there.
David Ralph [4:05]
We fell in love. Didn’t we mark in in in a calendar? That’s one way but I didn’t want to say but you know, you don’t put it that way. There’s nothing wrong with it. The man love first thing in the morning, Mr. Egan D and we’ve got to be fluid. Now we’ve got to be accepting of different ways. You know, don’t don’t push it away more. Hey, I’m not doing any pushing. No, no, just you’re the receiver and Undertaker. Which way it is. This is not the way I expected the conversation to go. You know, it wasn’t for me and I now feel slightly ashamed. And I’m turning my phone up because I’m getting slightly hot now. Now, when you were working for the BBC, was that a career for life? Did you expect to leave the BBC and start your own company? Was it part of your master plan?
Video Marketing Expert Mark Egan [4:52]
Now? Absolutely. Not. I mean, my whole sort of growing up thought I’d love to be a journalist you know, work in broadcast always looks so Exciting. So I finally got my foot in the door. And it’s not an easy industry to get into. So once you’re in, you know, the idea is you cling on to it, and that’s your job for life. So I started off in, in radio, and I loved radio, because you had freedom, you know, you, if I thought there was a story to cover at the market, I can get my little audio recorder, go and interview people edit it, feed it back to the newsroom, go to the pub, everybody was happy, but then eventually crossed to the dark side and then moved into television. And that was a whole different experience that was, you know, where you needed to book camera crews, you needed to have editors, it became like a manufacturing process. And, you know, to a certain point that kind of took the fun out of it. So I was one of the first journalists to was trained to shoot and edit myself. So in other words, I had a little backpack, a laptop, a little camera, because basically, initially, the cameras were really big, you know, you couldn’t possibly have one person doing the filming, doing the editing. But now as technology moved on, it allowed you to kind of be a one person kind of show. And I did that I’d worked on documentary and everything. And then I just reached a point where there were so many opportunities coming up that were outside the BBC, or even working for the BBC, but you needed to be outside to do it, that I just reached that point, you know, you just reach that ceiling. And you just think, well, I don’t know where my path is here. I can either become a manager or I could spend all my time trying to become money on air talent, or I could go and leave and do my own thing. And that was the point, right? I you know, I didn’t get redundancy. There was no big Fallout. I literally just one day thought, you know what, I want to try and do this on myself. So I literally sent an email. And the weird thing is, I remember sending that email thinking, I should be feeling absolutely terrified now, but I felt this kind of weight lifted off my shoulders, because now I would be in control. If things weren’t right, it was all down to me. If things went wrong, I had no one else to blame. But I think that’s what I was craving. It was just having control over my own life, my own decisions.
David Ralph [6:54]
It’s interesting, I think I was trying to reflect as you was talking, I can’t remember many people that have been on the show, I have said they were getting so many opportunities. Generally it’s they hated their situation. They hated being like me, I hated my manager, passionately. I hated being there. Eight o’clock in the morning, even if I didn’t need to be he just kind of been, it was loads of little hatreds that sort of grew up into something. So when I quit and started it, I didn’t have a clue. I didn’t have any opportunities at all. And I actually look back now and I think, Wow, that was a bit ballsy. You know, I would I do it now. Who knows? But certainly, when you realise that you can take control of your life, and you can make decisions. I query now why so many people don’t grasp that, do you?
Video Marketing Expert Mark Egan [7:45]
Well, you know, it’s quite an interesting point. Because Yeah, I didn’t hate my job. I like the people I worked with, it was a great industry, I think the thing was, is the way it worked is you might be working on a documentary in like the northeast of England for three months, and then you might be somewhere else and posted somewhere else. There was it was quite unsettled. So I think that was part of it. But also, part of it was naivety because some of the opportunities, for instance, it was to work on the documentary series, and we’ve travelling the world going to Australia and India and all sorts of exciting places. And so this was going to be, you know, going on for about two or three years, it felt like a pretty safe way to jump. And I thought, well, I’ve always sort of thought one day, you know, maybe I would go out on my own, but I never thought I’d be brave enough. But so I made that jump. And then those series of programmes that I started to work on in a freelance basis, went on for a little while. And then suddenly, they were unexpectedly sort of stopped because of some restructuring. So then there’s this point where you just think, oh, what, so you need more than one client. And that was the moment the penny dropped that, you know, when you go to school, and when you go into the place of work, you know how to do the thing. So in my case, I knew how to make video. But what I didn’t understand was any of the business side, again, the marketing, how to market yourself and all that kind of thing. So we quickly had to sort of devour every book I could get, make almost all the mistakes I could. And, you know, we talked about people coming from the corporate world coming from a job, I think one of the biggest mistakes is not fully understanding your transferable skills. Like there are a lot of people right now leaving somewhere like the BBC, and panicking because they’re like, well, I me, and they’d have a job. You know, how do I do that in the outside world. They’re not looking at the transferable skills and the transferable skills I had was being able to tell a story in video. So if you’re telling the story of a news story, or you’re telling a documentary or a Sunday about sports star, or you’re telling the story of a business or an industry or something like that, the dynamics are still the same. It’s Can you make this visually interesting? Can you structure it to make it an interesting story? So that is how I then had to kind of to pivot to say, Well, actually, firstly, I need to not just be working documentaries. I need to actually figure out what my value is. And you know, have you ever heard the expression that When there’s a gold rush, you know, what you need to do is sell the shovels. Yeah. So there were a lot of people in the video industry who were like, oh, my goodness, you know, videos taking off. But what’s happening is, the cameras are getting cheaper. And so we’re in trouble because whereas before you could charge what you wanted to, for somebody to make a video, nowadays, they’re saying, Well, look, you know, we can make videos ourselves, you know, we’ve got phones, we’ve got cheap cameras. So part of me was like, well, this is a challenge. But it’s also an opportunity because I had those video skills. So all these people need them. So I mixed what I did between, you know, making kind of videos for brands and that kind of thing with teaching other people how to make video. And that’s where I moved into teaching smartphone video. Now, when
David Ralph [10:44]
you’re talking about transferable skills, and we’ve referenced this in some of our personal conversations, and I let the listeners into this, if you ever connect with mark on video, and you have a chat with him, he’s office looks amazing. And you think, oh, he’s in some amazing office, he’s got purple lights, here, he’s got screens behind him, everything looks great. And more often than not, you’re sitting in a back bedroom with some curtains right in front of you, but we can’t see any of that. And that’s one of the transferable skills that people don’t have. That’s those little things that you kind of go, Oh, it’s just a blue bulb pointing on that wall. And it’s just something here. That it’s the little stuff, which which impresses people, and it’s the little stuff that we don’t realise is important.
Video Marketing Expert Mark Egan [11:36]
What I think you know, because the whole lockdown thing has really driven home a few like really key points for me. So one is that video is now really a base skill. So if you think about it back in the day, you know, maybe in like the 60s 70s, even 80s. In your average office, you would have had maybe a typing pool, you would have people whose job it would be to type things. Whereas nowadays, if you went for a job and said, You know what, I’ll do this job for you. But just one thing, somebody else needs to type my emails, I’m not typing them myself, most of the time, they’ll tell you to get lost, because now that’s become a skill that everybody expected to have. And now I think we’re reaching a point where video is such an important part of communication, that video is becoming a base skill can you communicate on video, so when you’re referencing, you know, like my setup at home, you know, I have this idea that if you were to go into a business meeting, you went into the to an office, how you presented yourself, you know, you wouldn’t go in kind of with your flip flops on and your hair dishevelled and everything you would make an effort because the way you present yourself is part of how you’ll be received. And in the same way, if you’re popping up on zoom calls, and the cameras up your nose and your sounds terrible, and everything, do you not think that that’s going to have an impact on how your message will be received?
David Ralph [12:52]
Right? I’m going to stop, I’m going to stop you there. Because right, this is a real good point, okay. But there’s also this kind of thing that’s going along at the moment of total authenticity, where you see people come straight out of the gym, they are sweaty, their hair is all over the place, you know, and it’s supposed to be raw and authentic. Do you think back then, is a load of crap? Did you do you think people shouldn’t do that?
Video Marketing Expert Mark Egan [13:15]
No, but I think that’s the thing. And like, you know, when you communicate with people, so for instance, you know, just think about most people, if they’re going to go and chat with their friends, you know, at a pub in the evening, then they’re going to a work meeting, and then they’re going somewhere you have you change your communication style slightly. And actually, what you really want is a healthy mix of all of them. So for instance, if you were a business, if you might do some on Instagram stories, and behind the scenes stuff, where you’re sweaty, you come out of the gym, really natural, authentic, but if you’re doing your big presentation, or people have paid for this course, or whatever it is, and you’re making zero effort, with your audio or anything like that, it would be for me the equivalent of like I say, going into that business meeting, and not having made any effort whatsoever. So I think there’s a place for all of that. And if you look, I mean, if you look at something like Instagram, Instagram understands how humans work. So if you look at Instagram, this Instagram stories, which are those little bits, where Yeah, you’ve come out of the gym, and you do something like that. But then there are other parts like the feed, which are expected to be maybe a little bit more kind of polished. And that’s the thing with any form of communication, you adapt it to the situation. But what a lot of people have right now is they have like one level of communication, which is that one that you say is authentic, but they they don’t have the ability to go up and level up beyond that. And what I find is an absolute crying shame is that it’s not like you need to spend loads of money and have you know, years and years experience is a few very kind of simple things that make the difference. But you know, the technical sides one thing, how you presenting how you tell a story and all that kind of thing is also part of your video messaging. But that you know, I mentioned about the smartphone thing that’s the thing I love about the smartphone is in years gone by if I truly tried to teach somebody video skills They will often say afterwards Well, I didn’t get access to a camera or something, and they don’t use those skills. Whereas now everybody has a phone. There are people like Steven Soderbergh Hollywood film director, he’s made two movies on an iPhone, okay. So if it’s good enough for Hollywood, is probably good enough for what you need to use it for. So there’s no excuse anymore, for people to have really kind of terrible ropey videos, just a little bit of equipment, and a bit of no hell, but a lot of people that really make that little jump to say, you know, let me just master this skill, let me understand framing a little bit of lighting. It’s not rocket science. But if you make those little changes, it makes a huge difference with how you come across.
David Ralph [15:38]
I agree with you totally. Because when I watch your videos, you’re doing very much I used to do training courses in the old days. And we always used to say, tell them what you’re going to tell them, then tell them and tell them what you told them. And that was, that was the three stages. And you always do a very quick summary at the beginning. Then it goes into like an intro, and then the actual show. And then there’s a summary at the end. And it feels like you’re watching the news. But all those things that you’re saying about framing and lighting and stuff, you don’t know you don’t know it until you find out you don’t know it. So when I look at your stuff, and I think that’s good, how’s he done that, and how’s he got this moving along the bottom and stuff. But it’s the first step, but then people have got to go, Oh, my God, if other people are doing this, this is the level that I need to set up. This is where I need to stand. And I see I don’t spend a lot of time on it, because it bores on me. But the amount of LinkedIn videos where someone’s in their car, and I just put the phone there and they’re just chatting, I can’t be bothered. It’s so advanced now to where it was about three or four years ago. But people have got to stop and think, okay, video is key. But I’ve got to actually stamp my authority on this, I’ve got to show that I’ve taken care. And that’s where they don’t, because I don’t think they stop and reflect on what other people are doing. Yeah, well, I
Video Marketing Expert Mark Egan [16:57]
mean, you know, when the first lockdown happened, I mean, that, for me was a really low moment. Because my business before I mean, how my life looked like before the first lockdown was, I would go to places like Las Vegas and Barcelona and make videos for brands, I would then also be travelling teaching people, I could be in Cambodia, China, literally all over the world jet setting around. And then, you know, I had this great year lined up booked up in the diary. And then suddenly, within the space of three days, it was just message of the message saying this is cancelled, this is cancelled. So I, you know, I don’t know if you know, that feeling of when just everything’s falling apart very, very quickly. And you, you need to make a plan. Now I then needed to make sure that everything I did all the training I did was done through things like zoom. But I still had that thing of well, I could just have a laptop webcam, pointing up my nose, like a lot of other people were doing. But if you can do video, do it to the best of your ability. So what I did is I took the spare bedroom, I showed my wife isn’t that happy about this. And I literally, you know, put up some 30 quid lights just to make the background look a bit better. I borrowed Well, actually, I was given an old ancient big TV, which an elderly relative didn’t want anymore. Put that behind me and made like a little studio and I thought, well look, if somebody’s going to sit on my zoom call, and they’re going to be trained by me. I want my audio to be good. I want them to have an experience, like you mentioned about watching the news. I want them to feel that like they’re watching a show. And that’s what I’ve tried to do. So in a sense, whatever you’re trying to do, if you’re trying to communicate with the level of skill that you have, try and do the best you can. But this is all a learnable skill video, the technical side of video is a learnable skill, the presenting side. I mean, when I was at university, right, I got called in and they were doing these kind of auditions. I was in the journalism department and they called me into the video studio and all the students were doing on the side kind of like a screen test type thing. So I was reading this autocue and had long hair like Kurt Cobain over my face. I was looking down, I was so nervous. And afterwards, the lecturer said to me said, You know, I don’t think you need to join this department. I didn’t need the psychology department. That is how nervous I was in front of a camera. But it’s just by learning a few skills and kind of repetition. You can do it. So if you are listening to this and you’re thinking Well, that’s all right for you. You work for the BBC, but I’m an introvert or are not very technical. Nowadays, the equipment and the software and the apps everything it’s so is easier than it’s ever been. And if you’re worried about being in front of camera, it is a learnable skill so it’s something I’m really passionate about that being able to communicate on video is something nowadays I don’t think is an option. It’s a base skill.
David Ralph [19:37]
right we’ll be back with Mark Egan after these words.
Video Marketing Expert Mark Egan [19:41]
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David Ralph [20:17]
learning Okay, so let’s start breaking this down. So you aren’t a video marketing expert. Of course you are. And yet, I have to say, Mark, you’re very good at it, you’ve got a great voice you’ve got great. I often say to you Come on Mark perked up a bit, you’re a little bit calm for my liking. I like people to be a bit more enthusiastic. Now, what’s the first starting points for somebody that’s sitting there that says, okay, I’ve never done this? Is it simply a webcam and green screen? Or should they not use green screen? Should they just keep it as simple as possible? What would be the first steps?
Video Marketing Expert Mark Egan [20:53]
Well, firstly, you know, there are different levels of start simple, I don’t know, this is something you’re really big on is. So very simple things. I see so many videos, which literally look like hostage videos, you know, please come and rescue me. So for instance, if you have a laptop, and you’re doing things on a laptop, do not put it on the table in front of you and push the screen back. So the cameras looking up your nose, because that’s just not a great look, no matter how good looking you are, if you have a camera pointing up your nose, it’s not great. But the same token, sometimes people have a big screen and they got their webcam at the top. And it’s looking down and just think movies. You know, if you have the camera looking down on somebody, it’s very much belittling them. It’s like, you know, all of the twists, please, sir, can I have some more. And if the cameras pointing up, it’s like, you know, Darth Vader walks into the room, it’s very kind of intimidating. What you want to do is get that webcam up to your eye level. So you want to be looking your audience in the eye. And by the way, if you are on zoom is very tempting to keep looking at the screen and what’s on the screen. But then don’t forget the audience is not making eye contact with you because you’re looking below the camera instead of at the camera. So get the camera to your eye level and make contact.
David Ralph [22:01]
Right with the camera. Just jump on there. I know you’ve got a super duper expensive one. I’ve got a very cheap Logitech C 920. What would you say? Should people spend a little bit better than the Logitech kind of ones? Or is that perfectly acceptable?
Video Marketing Expert Mark Egan [22:19]
Well, I mean, firstly, I’d speak most about the camera I’ve got because it’s actually an old secondhand one. It’s not that expensive. But the one thing I would say is the Logitech cameras are great, but any camera needs light. Okay, it’s got you know, the problem with the webcams, it’s got a very small sense of the area that captures the light very, very small. So I would rather have a cheap camera and a good light than an expensive camera and bad light. So rather spend the money on getting a light rather than upgrading your camera and having bad lighting. So if the Logitech you know, some like the C 920, those kind of things are fine. But just sort out your lighting, because then it will make any camera look good. And it’s the same if you using your phone, if you give your phone good lighting, it’ll give you amazing visuals, if you don’t give a good lighting, but the Great. So get yourself a little LED light, a ring light, whatever you whatever you need. It’s not, again, go into Amazon, they’re not expensive, just some kind of LED light, preferably one that allows you to adjust the colours and the brightness. And then you can get it looking just right and put that very close to your webcam or your camera. So it gives you a nice flattering light. Now I’ve
David Ralph [23:28]
got a light that when I light up my ceiling, which is a big kind of garden light, it really sort of lightens up my office, but then I’ve got like a 30 pound I think ring light, a very tiny one clipped up in front of me. And I think it makes me look rather attractive mark. But the The trouble is when I step away from that, and I look into normal mirrors, I think oh my god, you know, I’m messing around with with realism here. But I like what it looks like.
Video Marketing Expert Mark Egan [23:56]
Well, I think that if you actually come to a very interesting point here is that I try progress while
David Ralph [24:01]
I do. I’m a
Video Marketing Expert Mark Egan [24:02]
professional podcast, it’s been boring as hell. But you know, this really, I’m kidding. The is that, in a sense, if you think of it like a TV show, when you were doing video, you’re basically inviting people into your space. So sometimes, you know, you can just that little square that you’re talking into, in a stage the background nicely, you know, maybe put a little uplighter behind you just something it doesn’t matter what the rest of the room looks like, as long as that little area looks good. And I know you might say well for authenticity magnets, you know, not use any lighting and that kind of thing. But at the end of the day, you know, this is video, you want it to look nice. You want it to be a good experience people watching it so why not make yourself look good. So if you get the cameras the right height, you got a good light, then generally you should be looking good at this point. But this is something I know you feel passionately about audio. People will often forgive the video if it’s not amazing, but what they will not forgive is bad audio. Yeah, it’s really hard to keep interest If the audio is bad, and you know, the recording this podcast with you now, and I know, obviously your podcast experts, And oh, by the way, I fully recommend your course, if somebody is not distracted by poor audio, they’re really interested in listening to what’s being said, if it was crackling or sounding a little bit off mic, that would be distracting. So that’ll be taking away from what we’re saying. So after you’ve got your webcam, up to the right height, you’ve got a nice light. The other thing I would say is audio. So even if even a cheap external mic, or even a headset, or whatever you’re using, is better than the internal mic on a laptop or a phone. Because the internal mic is normally terrible quality and it’s a long way from your mouth, you need to get the microphone closer to your mouth. And remember, all these things are not necessarily need to be really expensive, and you don’t need to be completely broadcast quality. But what you want to do is have that sense of professionalism, and at least it not be distracting.
David Ralph [25:53]
Now talking about professional sound I in lockdown, I started listening to other people’s podcasts, which I generally don’t because I podcast myself, I can’t be bothered to listen to other people’s stuff. And I listened to one with Louie through now and Louie through English presenter, legend and broadcaster. He did one with a Boy George, the audio was terrible. And I thought my God, this is the BBC they’re putting it out. And through it. The two of them are going and are you still fair? Are we frozen. And I thought oh, my God, not even cutting this out. It was shocking stuff. And it really sort of put me off when you come and listen to others. And it’s like, it’s like a production, you know the story ones, you know, their best so cleverly done, where they’re interspersed with crowd noises and stuff. Now, I record everything live, as you know, all the music comes to the guest. Everything’s done. So at the end of it, it’s finished. It’s not hard, as you say, to get good audio. And when Louie, Louie Shame on you, I’m putting that out, I thought to myself, my God, he really doesn’t care. He just thinks that it’s, it’s somebody else’s job to do that. And it’s not, it’s the presenters job to make sure it’s as good as it can be.
Video Marketing Expert Mark Egan [27:07]
But that’s that’s exactly the trend. And the changing trend that we’re seeing now is that in the past, people thought things like video was somebody else’s job, you would get somebody else in to worry about this, especially if you’re in broadcasting, you’d have multiple people looking after that kind of thing. And what the lockdown showed everybody is actually you need to be self sustaining. And it doesn’t matter whether you’re a broadcaster or a business, do you really want to every time you make a video, bring in a video crew. And a lot of people are in that space where they think either Well, if I do it myself, it’ll be terrible. Or I can spend loads of money and get a video crew in to do it. And my message to you is if you’re willing to put a little bit of time and not a lot of money, you can get something that looks and sounds good and works and allows you to be consistent, because that’s the biggest problem people have a lot with videos being consistent. The reason Louie through can be consistent normally is he’s got loads of people working with him. But if you’re a small business, you don’t have that luxury. So one of the things to do is figure out what it’s not what’s the best camera is what’s the best workflow? What is the thing that will make you make videos best? Is it for instance, going in recording onto your computer through your webcam, and then uploading from there? Is it using your phone? Is it getting fancy cameras? What is the best workflow that will consistently allow you to make video? Because at the end of the day, why are you making video video has to have a goal. And for most businesses, it’s to build that relationship with the audience, build that trust, make them aware of whatever products or service you sell. So the whole idea is to not just think about a piece of kits, like this camera or that camera. It’s what is the workflow? How do you come up with your ideas and your strategy? Then how do you make it in the most painless way? And how do you get it out on a consistent basis?
David Ralph [28:46]
I think that’s key because I use video a lot. If I’m responding to somebody on email, generally, I will send a video to them. Because it’s it’s quicker. And it’s more personal. If I’m recording a course or we use video, but other than that, there’s hardly any video of me out on LinkedIn and Instagram and stuff. It doesn’t feel like my natural environment. And you just nailed it. I realised when because I hadn’t planned it out. I hadn’t thought what is the end goal of this? And that’s the thing with content, isn’t it? We’re all content producers. Content is brilliant, because it brings traffic to us and it brings clients and it brings income, but unless there’s an end goal to what we’re actually doing, there’s no point. Yeah, well, I
Video Marketing Expert Mark Egan [29:33]
mean, one of the things that I’ve been interested in over the last year is this whole what I call virtual report, which is the idea that like when I went to a training room, and I would see people look them in the eye, I could kind of build rapport but now we’re doing everything remotely is it’s how do you do that? You know, in a way that you don’t have a two way conversation and there are things you can do with like trying to be more relatable and the way you talk to people and all that kind of thing. A lot of it is also consistency is being there again and again again. But one of the things you mentioned about that you’re not in all these different places. Another mistake people make is the complete opposite where they try and be absolutely everywhere and be making videos all over the place. Where is well, who is your audience? And where are you trying to get them through? What What is the roadmap of your audience, because it may be that you don’t want to put loads of stuff on social media, and maybe you’re going to run ads, and then you’re going to nurture that audience in a Facebook group or something. It doesn’t necessarily mean that everybody needs to be putting 15 videos on Instagram every single day. Like, who is your audience? How old? Are they? Which platforms are they on? And then what are you trying to do with them? In a sense, if you think about offline? What would you do if you were like a shop or something, you might advertise and get people to commit your shop? And then you might kind of show them around and try and encourage them to buy something? And then maybe afterwards? Do you send them letters and emails and try and build that relationship? Again, video can just do some of those jobs kind of automatically. But you still need to think these are human beings? What is the journey, customer journey that you’re taking your human beings on? And where can video play a role in that?
David Ralph [31:05]
I love this. I love this. Because this is basically what entrepreneurship is all about. It’s about having an offer. And if you haven’t got an offer, I’ll probably do a podcast episode on this, that is strong enough, and is relatable enough and understandable enough so that somebody comes across and goes, ah, this is what I’m looking for, then you’re going to struggle. But then how do you actually keep on building that trust up? Now, I always call it a trust panel. I don’t like the name sales funnel? Because I think sales just sounds like you’re trying to make money out of people. I think if you look at it and go, what questions would somebody have? Why would they be sitting there just sort of loitering, not actually going through by is where your flow comes in? Isn’t it? That’s when you can start building your content by thinking, what questions would this person have based around my product, which could actually make them take that leap of faith become a client sign up or whatever?
Video Marketing Expert Mark Egan [32:04]
Well, one of the funny questions I always get asked when I was making video for brands would be like, we need a video. We need a video about this. Okay, you said right, fine. And why? Often it’d be like, well, somebody threatens we need a video, everyone’s doing video, we need video. And, you know, what do we have to try and get back to okay, but what is the point of it, because if you can really understand the audience through the I mean, I know we talked about customer avatars, and all that kind of thing. But if you can really get into the skin of the audience, then you can tell the stories that appeal to them. So for instance, are you dealing with big businesses, in which case, they’re gonna have a very different way of thinking to a small business or a solo entrepreneur. So your videos always need to be that targeted? If you are trying to make videos that appeal to everybody, then you get to make videos that appeal to absolutely nobody. And some of the videos that work really, really well. Once were just stories, in a sense that you’re showing that you understand them because you’ve been through something. So for instance, if you were trying to sell, you know, your podcasting course, you might give, you know, make a video about a particular story or something that happened to you, and what you learned from that as a podcaster. And that would be really interesting to people say, oh, what, so you went through that struggle at the beginning as well, that makes you very relatable, they kind of trust you a little bit more. So if you can really understand your audience, then when you’re coming together with your strategy, you think, Well, how do I appeal to that audience? What are they searching for? Maybe I can make do some how to videos that appeal to them, then I need to build some connection, trust, maybe then I do the bits of, you know, me coming out of the shower after being to the gym and make some authentic videos bit about us so that people can trust you. And then at a certain point, you need to make that offer, you need to say, okay, I’ve explained to you why podcasting is important. And you know why certain skills are really important. Anyway, I’ve got just the thing for you. And then it doesn’t feel so much like selling or sales funnels, like you say,
David Ralph [33:54]
Now let’s step away from this sort of content and more to you, and your entrepreneurial journey mark, because one of the things that always we’ve we know each other well, we’ve known each other for years. And the difference between you and me is I decide on something and I just kind of do it. And I think right let’s do it and just see what happens. And I always say to you, you overthink things, Mark, you overthink things, you know, just just do that. Is that something that has actually become a superpower for you because what you provide is so fully realised and professional. I often look at it and think maybe maybe I’m doing it the wrong way, maybe my Lee pin and see what works should be more like Mark Egan.
Video Marketing Expert Mark Egan [34:42]
No, I think minimum viable product and just doing things is a much better way to operate. And I think you know, I learned a lot from my broadcast career, but there are two things that I still struggle with which are kind of almost like wounds which I Can’t get rid of one of them is a normal life. I’m naturally relatively kind of smiley and everything. But I had this reflex because I did a lot of news that when a camera, you know, I know exactly
David Ralph [35:13]
what you’re saying, I know
Video Marketing Expert Mark Egan [35:16]
you kind of default to that kind of, yes, this is really, really terrible news. And obviously you can’t smell you can’t, hey, there’s a serial killer on the loose in the village anyway, have a great day, you know. Whereas when you move into things like marketing and all that you can kind of relax and be yourself and be, you know, a little bit more smiley. So that’s one thing, they have to keep reminding myself, don’t put on your kind of serious reporter face because it doesn’t work in outside of news. But the second thing is that broadcasting is all about perfectionism. So after a news bulletin goes out, you go into a debrief, and you go through and like every little minor thing that has gone wrong is picked up and discussed. So the whole idea is that it’s, you’ve got to be perfect, you know, broadcast quality, everything’s got to be technical, if something goes wrong, like, why did it go wrong? Who’s who’s to blame? How do we fix it? And I think that mentality has stayed with me. And I do not think it’s a good thing in the business world. Because, for instance, you know, with courses or something, I’ll be constantly thinking, you know, should I put this out yet, or no, it’s not quite perfect. And maybe I should add a little bit more in. And I’m always trying to refine and perfect. And I think, in business, that isn’t absolutely kind of terrible way to operate. And I’m getting better, partly thanks to your help and encouragement. But I would say for me, that’s actually a big weakness, I think strive for perfection, you know, it’s great to look, try and be as great as possible. But it shouldn’t get to the point where it’s stopping you doing things or holding you back.
David Ralph [36:40]
Now I know when my business really took off, was when I started to really relax, and think to myself, okay, I’ve had a bad month, next month would be better, you know, I used to, in the early days, think to myself, I almost got to replace the consistent income I was getting as a as a corporate guy. And Ben, I got to a point where I thought, No, that’s not what entrepreneurship is about, it’s about making a decision on how much effort you’re going to put into the business at certain times. So as I operate, I will have a month and I really focus in on something. And then the next month, I kind of float around, I don’t really do much at all, you know, and at the end of the year, it kind of comes out level or whatever I’ve planned. How did you transition your mindset from that steady BBC income to? Oh, I’ve got to start creating it myself. Do you go for a standard monthly payments? Or are you very much AOPA to ride a roller coaster of entrepreneurship,
Video Marketing Expert Mark Egan [37:42]
or I think talking about the best skills for entrepreneurs have the best one, I think, is self awareness. Because there are some people who do not like the idea that things are unpredictable. And they would like to find a way to get a certain number of clients and they kind of know what’s happening every single month. And you know, that is just the way they’re wired. And if that’s the way they’re white, they need to set up their business that way. What I think a lot of people do is they follow a guru. And a guru is not necessarily the same personality makeup as them. So they’ll follow somebody who operates maybe in the way that you’re describing where they don’t mind if it goes up or down. And you know, they they’re comfortable with that. But if they’re not wired that way, it’s not going to work for them. So you need to really kind of figure out how you are wired and build your business around that. And for me, I’m actually quite comfortable, with things being unpredictable. And I kind of like that. The only thing is I have a few key big clients who I know, every year, there’ll be a certain amount of things that will learn money, and there’s some online stuff, I know we’ll learn a certain amount of money. So I like the idea of the safety net. But nothing more. After that I quite happy for things to kind of be unpredictable, because what is the fun of setting up your own business, if it’s just going to be like another corporate job. So for me the idea that every year, you could go in any direction, if I’m not enjoying this topic or working in this way, I can change it. So right now, I’m in a situation where instead of flying around the world all the time and going through Heathrow security three times a week, I’ve been working from home, and I’ve really enjoyed it. So I now have the power to say you know what, maybe I don’t want to be flying around the world again, after things maybe pick up again, after all the lock downs, I have the power to do that. So I always try and listen to myself like how what I like how I’m wired, and then try and make my business fit that rather than just see what somebody else is doing and say, Well, I best do that thing because that’s working for them.
David Ralph [39:35]
Hey, this is absolute key. And this is one of the things that I teach all my clients when we’re redefining their business is what is the life that you want. And more often than not people just throw away you know, comments to me about what they want. But when people get really granular, it gives you a plan that you can then build into your actions and you can look at it and think ah if I do that No, I’m going to get money. But ultimately, I then won’t be able to whiz off to Paris with my girlfriend at short notice, maybe that’s not the right thing. And there are so many opportunities out there that you can create your dream life, can’t you it’s like yesterday lunchtime, I was sitting in a cafe in a nature we reserve with my wife and my daughter, and I had my feet up on the chair in front shouldn’t have done, my wife taught me off of that. And even after eight years, I was saying to her, this is great in it. You know, you don’t have to ask a boss to just clear off, you can just do what you want. And she said, Yeah, but you’ve made it happen. And I go, yeah, I have. And that is what it’s down to making it happen. And every single person out there listening can by making the decisions of what they want, first in their life, most of all, so if I want to work two days a week, or if they want to work from the back bedroom, or if they don’t want to work at all, you can make it happen. But you’ve got to know what’s right for you. And not what other people’s doing, as you say me? Yeah,
Video Marketing Expert Mark Egan [41:00]
well, this, I mean, there was one moment that travelling around the world is great in a way, you know, you literally you can be a different continent, and it’s really exciting. I like travel. But travel for work is different from travelling with your family or for fun. There’s one time I remember that my young daughter at her school, they were basically obviously teaching them about how, you know, families are made up differently. In some families. I’ve got one parent and some family that two parents are teaching this. And apparently I’d been away because I’ve been in the Far East. And normally I was anyway for a few days, but I’ve been away for like, almost two weeks. And the parent my daughter came home was just checking. He said that I was still living with us, because she’d heard about some families where you know, it’s just one parent. And I kind of thought, well, it’s that’s that’s really bad. That’s not the point you want to be there questioning, are you coming home? But again, I you know, I was obviously forced into the setup. But when you step back and think about it,
David Ralph [41:57]
she mentioned that the sort of the the other men that come around at weekends when you when he mentioned him?
Video Marketing Expert Mark Egan [42:03]
Yeah, by Yeah, I didn’t ask any further questions on that. Now, but the thing is that, you know, when sometimes I stepped back, and I think my goodness, I have actually been able to transition from that from travelling around delivering training, going to Las Vegas to these big events and shooting videos for global brands. And all I’ve got, you know, at home, I reached that point where I’ve got a spare bedroom, I’ve got a camera, I’ve got a computer, I’ve got internet connection, and I need to make a business, I need to reinvent myself, essentially. And all I basically got are video skills, so video presentation skills, few technical skills, and a bit of knowledge that I know how to train people on. And you think well, how many people out there right now are struggling and thinking how do I earn an income or hardware escape my corporate job? And you think, Well, you’ve got an internet connection, you’ve got a computer, you can maybe buy a better microphone or something. But you know, what expertise do you have? What could you coach people on? What could you create an online course on? What could you deliver workshops across zoom on? So again, video gives the ability now to connect with people around the world. I mean, just in the last few days, I’ve been training people in Ireland, in Bulgaria in them in the Middle East, I can now do all that travelling, but without going through Heathrow security. And then when I do go away, like we talk about lifestyle, I can say right, let’s go as a family holiday, rather than me going in and out of a conference centre in Delhi and not really getting to see anything. So the one thing I would say to people is like, what do you have? What skills and expertise do you have? Because whatever you do, if there’s somebody else who’d want to learn that if you’ve got an internet connection, and a computer, and you’re willing to learn a little bit about video and presentation skills, that can be an income and you can maybe build your lifestyle around that income.
David Ralph [43:45]
When I started, my only skills was that I could talk and I was enthusiastic. But the overriding skill that I had was persistence, and the ability to delve down and really understand the mechanisms. And now I’m obsessed. You know, as I was saying to mark, I’ve started recording today and I actually had to look at it and think oh my god, broadcaster again, because for the last month I’ve been totally focused my offline business, making it a dominant force in the market. And it’s an obsession, and then I switch back into podcasting and then that becomes an obsession. And I think that is my talent. Really, that I’m enthusiastically obsessive. And if you get that back and take you anywhere, but so many people haven’t got that they haven’t got that hustle, right haven’t got that desire to crank out. I haven’t got that, that that desire to explore. And I think that is where the big issues are. It is transferable skills, but it’s also bem themselves. Do you think that?
Video Marketing Expert Mark Egan [44:52]
Well, I think you know we talk about the consistency I think there are two things that will keep you consistent. One is the goal you are setting So maybe you’re deciding, you know what I want to move to a different place, or I want a different house or whatever it is, that will motivate you to kind of even when you don’t feel like doing your podcast, whatever it is, you will carry on doing it. And the other thing is that you’re really passionate about it. Now. Again, coming back to that self awareness, pay attention to the times where you feel that actually Yes, I’m in my flow. Now this feels really kind of, I love doing this. Because you know, as you can tell, I love teaching people about video, I love empowering people, to use video to educate, to grow their business to tell people’s stories, whatever it is. So I think if you’ve got that those two together, then you’re really in business. Because if you’ve got a goal you’re aiming for, maybe it’s a financial goal, maybe it’s a lifestyle goal, whatever it is, then you’re even on the days, you don’t really feel like it, you’ll stay consistent. But the other thing is, is very hard to stay consistent with something that you really, really don’t feel aligned to. So really listen to the voices in your head. And you know, when do you feel that this is something you’re passionate about, if you can find something you’re really passionate about, and you set yourself goals, you’re much more likely to be consistent.
David Ralph [46:03]
Let’s hear from Steve Jobs.
Steve Jobs [46:04]
Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future, you have to trust in something, your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [46:39]
Now I’m gonna ask this question in a totally different way from from, I think I’ve ever asked it. But did you create your dots moving forward? Or did you just follow the dots but you’d already built up? Was it the living of the experience that allowed you to move forward? Or did you have to create many dots that you didn’t have before?
Video Marketing Expert Mark Egan [47:01]
Well, I think subconsciously, there was maybe a destination in mind, you know, like it with a with a boat. If it’s going across the seas, it doesn’t go straight line, it kind of goes tax and the wind goes this way goes the other way. But generally it’s vaguely heading in a direction. I think, subconsciously I was kind of heading in that direction. When I look back, and I think okay, what did I do, the first thing I wanted to do is be in control of what I was doing. So whether it’s radio, then I moved across the TV, when I had the opportunity to learn those skills, it was having some sense of control. So that’s one thing I wanted. But the other thing I definitely wanted to kind of help people and teach people. So it wasn’t some people get the the reward lots of YouTubers, they get the reward out of making the video themselves. And they’re really proud of that video. And that’s where they get the buzz, I actually get as much of a buzz from helping other people learn it. And when you look back at me, my dad was a teacher. And I think when I learned the video skills, I was a journalist. And the reason I then went on to do lots of training is because I could speak the language of the journalist and demystify things. So you know that book men are from Mars, women are from Venus. And what they do is they speak a different language, like technical people often speak a different language from the rest of us. And I think that was the skill that I kind of figured out that I had. So I don’t know whether I don’t think the dots completely laid out now that I look back kind of makes perfect sense. But I think I had a vague direction I was heading in but I didn’t know which way to go. And I think that is a lesson just move forward. And suddenly the route kind of appears. But I don’t think I had it all kind of mapped out. I’d love to say that I did. But for instance, like the lockdown created things I had to do. Even at the BBC, there were things that I didn’t want to do that they forced me to do. And that turned out being a great opportunity. So I think yeah, I think Steve Jobs is right on this one, you can maybe push in the direction, but things don’t always make sense until you look at them backwards.
David Ralph [48:59]
I always liken it to being in a sort of frosty shower with hot water, where you rub the screen in every now and again, you get total clarity, and you can see, and then it sort of marks. fog is up again. And I often think back in entrepreneur life where I have moments where I go, Yeah, I know exactly where I’m heading. I know exactly what I’m doing. And then six months down the line, I think, is this this is this the right way and it’s become a bit foggy again. So I have to sort of wrap the screen down and have a quick look and then think okay, yeah, I vaguely know where I’m heading. And it’s that ability to just keep moving forward is that faith he talks about? It’s that trust. And if you aren’t going into entrepreneurship, I always say to people, it’s easy, hard. And the easy thing is the deciding on it. The hard thing is deciding on the direction I think
Video Marketing Expert Mark Egan [49:48]
let me give you a little fun exercise because when you work in documentaries, one of the things you have to do is almost kind of plot out everything that’s happened. And it could be somebody’s entire life or maybe a chunk Their life and all that kind of stuff. And then you think, Okay, how does this turn into a story? What are the peaks and the troughs? Where are the moments, the pivotal moments where it could have gone evil either way? And you know, what are the the, the things, the events that triggered certain things. And when you step back and you look at that you can kind of make sense of somebody’s life. And, you know, we always had to do other people’s lives that we were following. But you can do that with your own in a sense that if you actually sat down with a piece of paper or something you just sketched it out. It’s really interesting when you look at it almost as if, okay, if I were to make a movie of this, where am i right now. And it’s only been that often you really appreciate your achievements, how far you’ve come, some of the things you’ve overcome, so if you ever want to maybe feel a bit better about yourself, sketch that out and imagine you were doing a kind of a movie or a documentary about your life? And what were the peaks and troughs? What what are the things you’ve come through, because firstly, it will make you realise how far you’ve come what you’ve achieved. But also it can give you some clues as to the patterns of the kind of things you like to do. And when you have big moments, what kind of decisions you tend to make, it’s a great way of learning a little bit more self awareness.
David Ralph [51:03]
Yeah, brilliant, brilliant exercise. So Mark, this is the piece of the show that you’ve been waiting eight years to do this. And I wonder why I didn’t ask you to come on the show earlier, to be honest, um, I must have been, I must have been scared of you. I must have been scared of your sexual prowess, and didn’t want the two of us to be together because you know, we’re the only possible explanation. Alright, I think that probably the pregnancy rate will increase these two sexy voices together, people are gonna be going at it in the office, second base. After locked down, you should see Yeah, my stomach does look pregnant. So you could be on to something that it wasn’t me, man, was it? It wasn’t me anyway, this is the part of the show that we call it a sermon on the mic, when we’re going to send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young Mark Egan. What age would you choose? And why advice would you give him? Well, we’re going to find out because I’m going to play the music. And when it fades, it’s your time to talk. This is the Sermon on the mic. With the Beatles.
Video Marketing Expert Mark Egan [52:20]
Okay, so I’m talking to mark who’s about 25 dressing badly. But my main message would be that don’t feel that to go to the next chapter, and to the next level, there’s going to be some moment where somebody like the Queen coming up to night, somebody will give you a certificate and there’s some ceremony and then you’re ready to pass on to the next stage, you will always have to do that yourself. Don’t wait until you feel 1,000% ready to go to the next stage. If you ever get to that point where you feel a completely ready, you’ve probably waited too long. So my advice to you would be is get used to the feeling of being a little bit uncomfortable. Because being uncomfortable is progress. If you’re not ever feeling that feeling of maybe I’ve gone into this bit earlier, I don’t feel like fully understand what I’m doing now. That means that you are progressing, that is a good feeling. And that is the way that you’re going to move forward. So do not always wait to be fully prepared. And do not wait for anybody else to give you permission to take the next step and do the next thing you want to do.
David Ralph [53:16]
Yeah, just do it. Just do it. And then if I say don’t do it, punch him in the face. Is that advice? Mark? Yeah, well, I
Video Marketing Expert Mark Egan [53:24]
think we all had those voices in our head where I mean, again, you know, you talk about people on video, the number of people when you actually drill down you speak so why are you scared of being on video? They will, they will say, Well, I just worried what people will think. Or people might say things or whatever. And if we dig down a little bit deep, you often find that they could almost name some of the people well, you know, I’ve got one or two friends and that they’d like me to sort of think I’m getting above my station by going on YouTube and making videos or something. So I think we all have those little nagging doubts and voices in our head. And it’s really about how to manage them.
David Ralph [53:57]
Yeah, when I launched the podcast, I remember being hugely embarrassed that my voice was out there that people that I used to work with, well, what’s he doing? What is he doing that, you know, now is a given and people just accept it. But at the beginning? Yeah, it was like brown paper bag time, we’ve sort of deep core pornography in there that I wanted to hide from the world, even though I was getting it going. It is weird, but it’s the closest people it’s the colleagues that were worried about, and putting ourselves out there. I understand that totally.
Video Marketing Expert Mark Egan [54:29]
And you always look at somebody else. And I mean, if when when I do video courses in person, then everybody films each other. They look at everybody else, and they look so good. And they look so good and whatever. And I just I just strange on camera. And it’s because obviously you’re not used to seeing yourself back or hearing yourself back. And there’s actually, you know, the reason why lots of people hate seeing themselves in video, by the way is that we’re used to seeing ourselves as a mirror image. And when we see ourselves the correct way round, we’re not used to it. So it always looks a little bit strange. But we always look at other people and think theirs looks great. So I listened to your podcast, and you’re so kind of fun. And you know, I think I’m still to kind of Sirius and BBC. And maybe you know, you’ve listened to my podcast or watch, watch it and say, Well, yeah, maybe I should get that kind of camera, those kind of lights. And we all look at everybody else and think maybe we should be doing something better. I think, yeah, the trick is obviously to do your own thing. And, you know, be yourself. And not trying always copy somebody else.
David Ralph [55:24]
Yeah. And enjoy it. Enjoy it. As you know, if you’re not enjoying it, then what’s the point? What’s that point? Mr. Mark Egan. So Mark, what’s the number one best way that our audience who have been listening today can connect with you, sir?
Video Marketing Expert Mark Egan [55:38]
What? Send me some paper money now I’m kidding. If you go to mark Egan, video.com. There you there’s things, my podcast is a bit of free training to get you up and running with your videos. So Mark, you can video calm and on Instagram or various other places, it’s always Mark Egan video.com. So Ma, rk, IGN video.com,
David Ralph [55:59]
where have all the links in the show notes to make it as easy as possible. Mark, thank you so much for spending time with us today. joining up those dots. And please come back again, when you’ve got more dots to join up. Because I do believe that by joining up the dots and connecting our past is always the best way to build our futures. Mark. Thanks very much. Thank you. It’s been a pleasure. Mr. Mark Egan. So if you’re interested in getting video marketing done for your business, or basically create a business around it, he is the man honestly, I’ve known him for eight years now. And every time I see what he does, it just kind of blows me away. And what I love about it is it looks brilliant. But then he says oh no, that is just you know, a five pound vest and a four pound bag. It’s it’s kind of all done on the cheap, but it’s amazing stuff. So um, yeah, come over to the show notes, Mark Egan video marketing, or you can go across to Google, Google was a good place to find people. For everybody that I’m working with at the moment, thank you for putting so much effort in to it, you will continue to get there. And we will build your businesses up for other people that have got a business that is struggling or a business that they want to start or they just want to have a chat. As I say I’m always available to book a time wave and you can just go over to Join Up Dots, the contact page, and bind a time and I will meet you personally. But for everybody else. I’ll see you again on the podcast. You Look after yourselves. Cheers. See ya. Bye bye. That’s the end of China. You’ve heard the conversation. Now when it’s time for you to start taking massive action. Create your future create your life. Easy, only you live. We’ll be back again real soon. Join Up Dots. Join Up Dots. Join Up Dots. Georgina, Georgina.