Matt Ruedlinger Joins Us On The Steve Jobs Inspired Join Up Dots Podcast
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Introducing Matt Ruedlinger
He is a man who at his core understands that true business success is built by making the experience that customers feel, as good as humanly possible.
Take a look at all the big boys, Amazon, Apple, Virgin to name just three, all have a background on providing what will make the customer truly satisfied (even if the customer doesn’t know they want it at first.)
He is the owner of Triple R Marketing, where with over 20 years’ experience in Marketing and Sales, he has helped small local businesses and brand-name Fortune 500 companies alike become leaders in their industry.
He has worked alongside world-renowned author and sales expert Jeffrey Gitomer, and has helped businesses promote their products at high-profile events such as the Sport Emmy Awards, although never once losing sight of the small things that make such a big difference to his customers.
Such as the astonishing tale of buying a complete caramel shop from closing for business, simply because his customers loved the handmade caramel packs that had quickly became a key part of his business.
How The Dots Joined For Matt
When he got word that the store was closing, the entrepreneur in him kicked in.
He knew he had to reach an agreement with Fischer to keep the caramels available for everyone and in January of 2016 he took over as the new owner of Joan’s Caramels.
And if that isn’t enough on his plate, he developed an app called Fanvious that allows food and merchandise to be delivered to your seat while at a sporting event or concert.
And with the success of the app he has been featured on the weekly television program Inside Indiana and also spoke at the IAVM 2015 Arena Management Conference on the ‘New Technology for Improved Fan Engagement.’
So what is it that excites him most invention, or satisfaction?
Is it the creation or how his customers respond to his work that gets him out of bed with a spring in his step?
Well let’s find out as we bring onto the show to start joining up dots with the one and only Mr. Matt Rudelinger.
During the show we discussed such weighty topics with Matt Ruedlinger such as:
Why he feels it is so important to allow free-time within his business to be there for his family, which is a core value of starting his entrepreneurial route in the first place.
Why being satisfied by the service that we receive as a customer is now the absolute minimum that we should expect from a business. Which makes it harder and harder to create viral word of mouth support.
Why Matt loves the metaphor that there is a reason why the front windscreen to a car is a lot bigger than the rear. As it’s only what’s in front that truly matters in life.
If you are going to close down your business then always think “How will my customers react to this” and if you think they wont be happy, then find another way of operating.
How To Connect With Matt Ruedlinger
Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from.
Full Transcription Of Matt Ruedlinger Interview
When we’re young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here’s your host live from the back of his garden in the UK. David Ralph.
David Ralph [0:33]
Yes, it’s me his baby round back means it’s Join Up Dots. It means you’ve come to the right place, you’ve come to the right place for a confidence boosting motivational conversation at its best, and today’s guest is going to deliver it’s eight o’clock in the morning where he is but he’s bright is early. He’s ready. He’s, he’s a professional, you can sense this. And he is a man who at its core, I suppose, understands that true business success is built on making the experience that customers feel as good as you In the possible now, take a look at all the big boys Amazon Apple virgin to name just free and all have a background on providing what will make the customer truly satisfied. Even if the customer doesn’t know that they actually want it at first. He’s the owner of triple our marketing where with over 20 years experience in marketing and sales. He’s helped small local businesses and brand name fortune 500 companies alike become leaders in their industries worked alongside world renowned author and sales expert Jeffrey Gitomer, and has helped businesses promote their products at high profile events such as a sports Emmy Awards, although never wants losing sight of the small things that make such a big difference to his customers. Such as the amazing tale of buying a complete caramel shop from closing for business simply because these customers love the handmade sad quickly become a key part of his business. When he got word about the store was closing the entrepreneur in him kicked in and he knew he had to reach an agreement with Fisher to keep the cabin meals available for everyone and in January of 2016. He took over as the new owner Jones Callum mills and if that isn’t enough on his plate, he also developed an app called fan vs that allows food and merchandise to be delivered to your seat while at a sporting event or concert. And with the success of the app, he’s been featured on the weekly television programme inside Indiana and also spoke at the I VM to 15 Arena management conference. That’s not easy to say on the new technology for improved fan engagement. So what is it that excites you most invention or satisfaction? And is it the creation of how his customers respond to his work? That gets him out of his bed with a spring in his step? Well, let’s find out as we bring them to the show to start joining up dots with the one and only Mr. Matt Ruedlinger. Linga. Good morning, Matt. How are you sir?
Matt Ruedlinger [2:46]
I’m doing great. Thank you very much. How are you?
David Ralph [2:49]
I’m very well I’m very well. I started this joke on my lunch. I’ve just eaten my lunch very, very quickly between shows. And you know, when you feel it’s not all the way down, it’s hanging there. It’s ready to come Back at some time, so I could choke to death on this episode. Matt, would you be willing to give me mouth to mouth? Would you leave over and save me, sir?
Matt Ruedlinger [3:09]
do the best that I can from here.
David Ralph [3:12]
That’s a no ven that’s a no, you’re gonna stay where you are on there. So if we look at your life, your life is fascinating because there’s so many sort of elements that are sort of bold and exciting and stuff, but it goes really down to a very small core message that ultimately we’re in sales. Ultimately, we’re here to make the customer happy. Has that always been your sort of remit? Or was Was that something like I suppose Netflix when you had a really bad experience with someone and you go, right, no, I’m gonna do something even better.
Matt Ruedlinger [3:43]
No, I think you know, cool. The customer experience is something that I’ve always focused on even before I started the star triple our marketing back was 12 years ago. I used to sell Plumbing Supplies was you know, glorious is that is a but the success from that was from getting to know the customers and, and being more than just a price to them and you know, create those connections with them and relationships and learning about them. So, you know, that’s kind of where it started. I did that though so for 10 years and that’s where I really realised that the experience that they have and what they know about me is what makes the difference what I know about them. And why did you leave Why
David Ralph [4:28]
did you leave Plumbing Supplies Matt surely that is living in life isn’t it?
Matt Ruedlinger [4:34]
Is Well, you know, it’s all downhill or something some sort of punk goes with all that. You know, so when I when I started out, I was actually worked for mechanical contractor where I went to college for graphic design to that night I said, I work for a plumbing supply place for 10 years and then that business, they sold out the company that I worked for, and I’ve always wanted to start my own business. And that was kind of like a perfect opportunity to do my own thing was one that they sold out and was like, well, it’s now or never is what I felt like and I just took the leap and it’s no
David Ralph [5:13]
never Is that what you stuck in your head? Did you go Elvis at that moment? Did the angels sing to you?
Matt Ruedlinger [5:21]
I think it was more like oh, I yeah, I don’t know if it was Elvis, but it was it was something for sure that it was a it was scary that it was very scary, but I’m so glad we did it and never look back for sure. But you but you know, at that moment, don’t you? I had
David Ralph [5:38]
that moment when I suddenly realised that I was not going to be working for somebody anymore. I was going to do my own thing. And even though I didn’t really know what my own thing was gonna be, I just had that feeling of the door had closed behind me and I couldn’t open it again. Even if I wanted to. I couldn’t open it. Did you feel like that when you made that decision, although it was scary time was kind of okay. Hey, let’s get serious. This is now my own effort. Let’s move forward.
Matt Ruedlinger [6:04]
Yeah, absolutely. Because I always knew that someday that I was going to have my own business. I just never knew when exactly. And I think I was always waiting for the right time. Yeah. And not that. That was the perfect time. But I was like, Okay, now it’s time to do it. Because I think if we wait for the right time where the stars are perfectly lined up, that doesn’t happen. I mean, if it does, you’re very fortunate, and very few. And so I it was just the time like now or never, the situations probably weren’t going to be more aligned than they were then and decided to take the leap.
David Ralph [6:42]
I think more often than not, I’m speaking to the nearly 100 entrepreneurs and, and confidence followers because it all comes down to competence. Really, it’s a personal belief that something is going to work. They they look at where they’ve come and they can clearly see the dots have joined up. Even though at every stage, they might have been lost and confused, but they just worked through that, do you look at your life and go, Okay, yeah, I can see how plumbing led to this and this led about all the way through. Is it a linear path for you?
Matt Ruedlinger [7:16]
Absolutely. I think you can do that with about anything for sure. It’s what are you learning? What did you learn during these stages of your career and your life that make you who you are today? And I think you take that in every aspect I learned so much from the where I worked in mechanical when I worked in plumbing that I still utilise today as far as skills and even connections. You’d be amazed that the connections you’re making today that you don’t know what they’re going to lead up to down the road, you know, whether you starting your business or whatever, but that person could be a very key person to help you into the next day. So, you know, definitely don’t burn bridges because you don’t know who that person knows. And then what can you learn from those people as well? So absolutely, I think you can always go back and trace the, you know, the dots like you like you have to where, where you’re at. And you know how you got to that path.
David Ralph [8:18]
No experience is wasted, isn’t it as that’s the key message, you could be in a situation that really isn’t fulfilling you. But there’s something in there that you can take, you can learn, as long as we sort of look around, go, right. Okay, this is crappy. I know, it’s crappy. I don’t like it. So what can i Nick from this to the next stage? What can I take from this situation? That will help me and there’s going to be something isn’t it that there’s something in that moment, that situation, whatever that will be a gift is your doorway to the next stage?
Matt Ruedlinger [8:51]
Yeah, absolutely. I think you have to look back and see why you are where you’re at today. And how did you get there and if it’s not where you want to be, what are what are some ways that you can get there? What are some people that are at that stage that you can learn from them? You know, I think mentors are extremely important in in the business journey, even if you’re thinking about going into business to mentor with some other business owners, to help you get to that next stage, at least, you know, get it figured out, or maybe when you can start your business so, so yeah, absolutely. I think knowing what your strengths are making sure that you’re doing something that you’re passionate about and that you love, which is really key. And how do you how do you take that to the next step, you know, to start your own business?
David Ralph [9:41]
How would you know his is a question and we’re gonna probably listen to the words of Jim Carrey later because he, he talks about doing the thing that you love, but how do you know what you love when most of us get pushed through school or through college? come out the other end, we kind of go for the first job that comes along, even though we think okay, I just do that. Six months, I just do a bit of money and how do you actually know what you love? Do you just have to do stuff and then find the love? Or do you find the love? And then go after it? What do you do?
Matt Ruedlinger [10:11]
Well, I mean, for me, you know, I’m not counting the hours that I working, if you say will during the week, and I do I get satisfaction from what I’m doing. For me, on the business side of it. I love what I’m doing because I see the results that we help with other businesses and their success, and hearing their stories in their happiness. You know, so that’s, that allows for me to love what I’m doing. And on the personal side, I love what I’m doing because if my daughters have something that they need me to be at, I can just be there. I don’t it’s just, you know, I’m there. So it’s the different for everybody what it what is most important to you? And what you know why you’re doing I mean, one of the big reasons why I started the company 12 years ago because my daughter was a newborn. And I wanted to make sure that I could be at certain events and things that I anytime I wanted to that was a that was a passion for me. So that actually helped, you know, created love for what I was doing on a personal side. So, I mean, I think it’s different for everybody, but you just have to really think about what’s important to you, what you’re in what your strengths are, because if you’re doing something that you’re really good at, and that you you know, again, you enjoy that makes doing what you’re in your business show it shows so there’s not you know, you don’t want to force yourself to try to do something that you absolutely hate, because that more than likely won’t pan out in over time. That will definitely show.
David Ralph [11:57]
Well I’ve got a question for you, man. I’ve got a question. For you, and I need you to be as honest as the day as long as this is from the heart. You hear so many people and I’ve said the same thing. I want to work for myself so that I can go and see the kids school plays, I can be better at sports day. Most of those are rubbish. Most of them are two hours of just sitting there looking at kids mumbling. Do you kind of wish deep down that you had an escape route? Now when your daughter says, I’m going to be a tree in the play, and she’s got two minutes at the end, and you’ve got to sit there for three hours? Do you kind of wish that you had an escape route? Oh, I can’t. I can’t get out of work.
Matt Ruedlinger [12:35]
No way. I like I for me, I want to be there because, you know for her she knows that I will always be there no matter what. So but
David Ralph [12:46]
she’s a train man. She’s a tree. That’s all she’s doing. She’s standing there as a tree not saying a word for three hours and you still would be there.
Matt Ruedlinger [12:54]
You know if that? Absolutely because it’s no different than I think it’s good to teach. To the kids that were going to be there. And I think we passed that down to them. Because you know what, when you when you’re asking for somebody to mentor for you, sometimes they’re just sitting there listening to what you’re saying, you know, it’s still, it’s helping each other out. And it’s becoming, supporting each other. And I think personal and business, we need support, we have to support each other and help each other grow. Whether It’s Your daughters, and you know, or could be a business colleague, you know, so, no, I don’t regret any of that and wouldn’t miss any of it. You know, my girls are 17 and 18. Now, and they’re about ready to leave the house, you know, they’re getting close. So I’m going to miss those days of sitting there for a couple hours just watching them being very innocent standing like a tree. So, no, I don’t regret any of that at all.
David Ralph [13:46]
1708 saying, I’ll tell you what, my I’ve had five, three of them have now moved out but they went far beyond 17 and 18. They were like they’re 20 they’re 20, fives and stuff, years and years, I would say it’s about time you moved out now No, we’re not in any hurry. We have our ironing done here we have Dennis given to us. You can understand it. We make it too good for our kids. Matt, we look after him. We set their rooms up with xboxes and digital TV and cable. They’re never gonna move out. They’re never gonna move out, man. You’re gonna be an old man.
Matt Ruedlinger [14:19]
You know what, right now? You asked me today I I don’t I’m not ready for that. Right now. That’s okay.
David Ralph [14:26]
You wait till they stop bringing their boyfriends home and the boyfriend drives too fast and he drinks he changes changes man, you’re so you’ll see your daughter’s in a different way. So let’s talk about your businessman because it is fascinating. And it’s fascinating how you brought in so many elements, but you’ve you’ve changed it into a successful company. By hard work is taken over 20 years, you know of experience that you bring into triple our marketing, which you couldn’t have got without the hard work the experience. How did you decide that you wanted to do a marketing company? How did you decide what You had the experience that you can actually bring into a successful company and flourish.
Matt Ruedlinger [15:06]
So going back to the plumbing days, you know, I built up quite a bit of ourselves Actually, I did, took it to a new level and one of the sections of the company, and you know, and I was the guy that would go to the job site and had a shovel in the back of my truck. And instead of asking contractors to stop what they’re doing to listen to what I had to say, I would jump in the ditch and dig with them and talk with them while you know and help them out. And, you know, it’s just a different approach on how you know really kind of learning the empathy of my customers, and you know, which became friends, and just really had a lot of success with that. So I understood sales and then of course, I had a background in graphics. So that’s where I started, you know, triple our marketing started out with the Marketing assaulting and we did we still do the promotional products in a funny story. For a little while after I started the marketing company for about two years, I actually had a construction company at the same time selling sales because two weeks after I started the marketing company, all the contractors called me and said, Where are you at? Because they were just used to the, for me always, you know, constantly calling on them and doing the things that I did. I was like, Guys, I’m I’m no longer doing construction sales. They’re like, figure out a way that you can do those because we need you. And so yeah, so for I called manufacturers and got squared away for so for a couple years, I was still doing that, really not what I was passionate about, and realised that it was taking away from what I really wanted to do and sold off that company after a few years. But that was that was a whole testimony of what we bring to the table for our clients in You know, even jumping ahead to the carnival business, just just real quick, with the part from john Jones when she was closing down her business. Now, I always like to ask, if you were going to close your business today, how are your customers going to react? You know, so that’s, that’s key. And just knowing how the contractors called me a few weeks when we started triple R, and when I started triple our marketing, I knew at that moment that there was something there beyond just owning a company that we could take to the market.
David Ralph [17:37]
I think that’s brilliant. So if you’re going to close down your business, think about how your customers would react. So is there any introduction I was talking about? Apple and Virgin and we have a great loyalty for these companies, and they kind of thrive on that loyalty and especially virgin I won’t have a bad word said about virgin. It’s, um, is a great company and every flight been on it is amazing. If they closed down would we really care about? Or would we just jump onto another aeroplane and go there? Is that the right way of thinking about if you close down your business? How would your customers react to customers just change?
Matt Ruedlinger [18:15]
Well, yeah, the customer change changes. And you know, and when I say that, you also have to also, I mean, I always like to think, twofold with it. Today’s market means that the companies that have been around a while have been able to brand themselves very well. Before the the days of when everybody started doing business now, so which is great, which, you know, the opportunities there, but it’s now harder to break, break the barrier, because you’re competing against apples, and Amazon, and things like that. So yeah, I mean, it’s kind of like Well, I mean, you have your experience with Virgin Airlines. Who else does it like that? That you No,
David Ralph [19:01]
I’ve got no idea. I don’t think anyone can dislike Mr. Brinson. Can they?
Matt Ruedlinger [19:07]
Exactly. So if they were just closed down, it would, would you find a replacement? Yes. But are you going to be sad? Yeah. So there’s a, there’s an emotional attachment there. And that’s the key. Is there any emotions attached to your company? Because if your customers are have no emotional attachment, if it’s just, you know, you know, somewhere like you just go and you’re looking for the cheapest rate you want to get from A to B. And that’s it. Right? Well, if that’s the, the emotion that you have with that company there, I mean, there is no emotion, you’re just looking for the price, cheapest price from A to B, there’s no loyalty, no emotions, no loyalty. So that’s where businesses have to realise that if there’s no emotional feeling for their company with their clients, they’re always competing. dollars for dollars. And so how do you create that connection, that relationship with Him so that you create that loyalty, which results into storytelling. So you have a great experience with Virgin Airlines. You probably tell people about it, right?
David Ralph [20:22]
Yeah, absolutely. Absolutely. I will tell everyone who asks me.
Matt Ruedlinger [20:26]
So if virgin comes to me Virgin Airlines, and they come and tell me how great they are, I don’t care. Because they’re out there. Just tell me they’re just telling me ads. You tell me how great they are. I listen. So you know, that’s the key. You got to realise that when you you want to create. You want to create experiences for customers, so that they will talk about your company because people listen to their friends and the families. We don’t listen to ads anymore, and it’s getting worse. So our attention spans are slow or less, and we don’t pay attention to ads. So if you want to break the barrier on social media and other ways, you’ve got to keep your customers talking about you. And you do that through experiences. So that’s why that’s how it works in you know, especially today with all the noise and all the ads out there, because nobody remembers that I couldn’t tell you blast ads I’ve seen I’ve seen and we get hit with thousands of them a day, if you don’t pay attention to them. But that’s the premises that we try to really enforce and explain to our clients and let everybody know that’s how you really step up the ladder today in marketing, but brilliant,
David Ralph [21:42]
I love this. I love this. And this is gonna lead me on to a powerhouse second part of the show. But let’s listen to some motivational words. I’m gonna go with Oprah today. I haven’t heard Oprah for a while but Here she is.
Oprah Winfrey [21:53]
The way through the challenge is to get still and ask yourself, what is the next Right move, not think about, Oh, I got all of this stuff. But what is the next right move? And then from that space, make the next right move and the next right move, and not to be overwhelmed by it. Because you know, your life is bigger than that one moment, you know, you’re not defined by what somebody says, is a failure for you, because failure is just there to point you in a different direction.
David Ralph [22:25]
Right. So if we take back into what we were talking about the fact that there’s so much noise out there, there’s so much social media, they’re tweeting and Instagram and Pinterest and, and all these different platforms. And certainly I’ve seen it over the last probably three or four months that there is a removal from the presence of being everywhere, to being focused on maybe 123 key platforms where your your tribe, your audiences or hanging out, is the right thing now, in your view, to be creative, to be playful to be authentic. To really touch in on the emotions is that what’s going to get people to talk because I come from a customer service background. I used to train it years and years and years ago. And we used to say that one bad customer service incident can be taken to 100 people. And one good bit, nobody says anything. Nobody’s going to tell anybody great that they’ve gone into a shop and it was really good service, they kind of almost expected so how do we do that? What is the right thing for us to do in that regard? Man?
Matt Ruedlinger [23:28]
Well, I think you know that being satisfied is not a I, I don’t consider that a measurement of success, because being satisfied now is the absolute least exception a customer will have. But you have to think of it I think you have to kind of going back to the empathy stage to that. So you go in someplace and you get exactly you know, they say Hi, are you you come in Everybody’s nice. You get exactly what you came for. If you were shopping for something and you checked out and it was exact same price and you laugh, I mean, you’re satisfied. But you’re right, you’re not going to tell anybody. So what can they do to
create that emotion? Now? What if that would have that facility or whatever you
went to send you a thank you note, a handwritten thank, you know, Hey, thanks for coming in today. We know you have a lot of choices but you selected us. I’m not talking about an automate automated generate an email I’m talking about a handwritten note. Something that is personal, we, we don’t differentiate, we don’t differ experiences, just because we’re in a different company. If I have a great experience with Company A that sells widgets, whatever and I go someplace else to come up that sells cars. I am now true. Mind is trained to expect experiences we don’t offer like, well, well this time I’m at a car company, I don’t expect an experience. We expect experiences now. We don’t differentiate. So you’re not just competing in your industry for experience your country, you’re competing against whatever experience that your customer has ever had, you’re competing against that.
So you have to kind of think outside the box
you know, what can you do to get to know them more and create more than just a sell or connect with them when they need to, you know, connect with them when you want them to buy a product or service or when they’re only connect reaching out to you when you when they need your product or service. How do you create more than that? And that’s how you build loyalty.
David Ralph [25:53]
So in a in a show like this, well, I’m gonna big myself up, Matt hates my show. So I can do anything. I want any I’m not gonna edit it. I’m not gonna edit it out. When I started Join Up Dots I was very aware of I didn’t want a formulaic show like it seemed everybody else was doing so I just kind of created it as I went along and it’s can’t find its right thing. Now I get emails from people that go, Oh, I love the show. I’ve listened to seven episodes back to back, blah, blah, blah, but very few say, and I’m now going to tell every single person on me so but they’re telling me that they love it, but it doesn’t go any further. What do you think I can do in my platform to get people to to make it viable so that Matt goes running down the streets of Indiana throwing out common male bars going you gotta listen to Join Up Dots, you gotta listen to it. It’s changed my life. What you’re doing, man?
Matt Ruedlinger [26:45]
Well, your followers coming back every day are always a indication because you are providing some great you’re providing different things, insights and a platform then The other podcasts that I’ve heard so I mean, I think that’s unique, you know, and getting people to share it, you know, create an engagement at you know, create a community platform. What did you learn from today’s show? You know, you start a start communicating with them kind of creating that two way conversation wouldn’t be something that I would start. Hey, you listen to today’s episode with Matt, what did you What did you get from it? Let’s start a conversation. You seem saying so now, it’s not just them coming to you saying, Hey, I love your show. You’re reciprocating back. It wouldn’t. What did you love about the show? Yeah, you start creating, you start creating a conversation. That kind of creates a different level of relationship. Now, it’s not one way so I would say think of a two way conversation with the people that are reaching out to you. Okay. And then after you after you’ve had that conversation, and they’ve said, what they learn and all that. Would you share that with them. Everybody so now you’ve created It’s been more than just them telling you they love you see what I’m saying? That’s how I can see that really creating a viral effect.
David Ralph [28:10]
As I was gonna go with offering over ladies babies and over men a good night out and a steak. That’s what I was gonna go for. I was gonna give a bit of podcast loving to the ladies and a good time for the men. But that’s that’s a long way I should just say, Please get them talking.
Unknown Speaker [28:26]
I guess it depends on your budget.
David Ralph [28:28]
I don’t need budget to get babies away. I can do it for free. I’ve done it five times already. Man. It’s easy. It’s easy me.
Unknown Speaker [28:36]
I’ll give you that one.
David Ralph [28:39]
And if you need any help, man, if you want another baby in your house so that they don’t move out to their 30 I can tell you I can tell you afterwards. I’ll send I send a diagram of how to do it.
Matt Ruedlinger [28:50]
Okay, I will be waiting for that.
David Ralph [28:53]
Yeah, it’s a different kind of plumbing but it still works. It still works on there. It really does. So What What fascinates me with you sir as well and and Americans, right? And I’ll be honest, a lot of the Americans, it’s my core audience. So I’m gonna I’m gonna be very open. But Americans like to eat, they love to eat. Literally every app that you see on TV is about food. And every corner, there’s some kind of hot dog said, Oh, is this food, food, food food. Now if we go to a football match or a soccer match in the United Kingdom, we generally will sit there and watch the match and then maybe go and have something to eat afterwards. We would never think of ordering food to the match. So but we’re sitting there and something turns up. What can you order with your family? Yes, that allows food and merchandise to be delivered to your head. See, this is beyond just having somebody throwing a hot dog in tin foil out here. It’s it’s something big. It’s like throwing pizzas and stuff. What can you do?
Matt Ruedlinger [29:53]
Well, it depends on the venue and what they have to offer. So the menus are customised per venue, but you know, the Hot dogs and the likes of pizzas and you know, getting the merchandise to where you don’t have to leave your seat. But yes, eating is part of the experience here for any kind of event. By yes, sometimes that’s just as exciting as the game actually. So yeah, so it just depends on the venue and what they have to offer. So it’s everything is customised. Based on their menus.
David Ralph [30:30]
I went to a cinema, a movie theatre in Dallas, and they had people dressed in black like ninjas. And there was a little red button by the side of my See, I didn’t know what this was. And halfway through the film, it was a Kung Fu Panda free so I didn’t expect ninjas to be running around. I press this little button and then suddenly this black person crawled across the floor. Can I take your order and I went, sorry. What do you mean take the order? What would you like to eat from the menu? You didn’t even know we had a menu. And then I saw appeared around this darkened room. And I realised that people were actually eating like four four courses doing a film. Yeah. Do you have a film? You know, you’re only there for an hour and a half. You can. You can go hungry for an hour and a half can’t
Unknown Speaker [31:16]
Yeah. Well, depends on what the movie is.
David Ralph [31:21]
It was Kung Fu Panda free. So it wasn’t the best movie in the world. But I can still plough through an hour and a half without shoving three courses of whatever deli.
Matt Ruedlinger [31:30]
Yeah, we we like to eat? Well, we’d like to ask.
David Ralph [31:35]
And you’re doing very well. And that’s what we like about the Americans. Right? Okay. So let’s get back to you. What, what excites you most in your business now? Because at your core, you seem to be somebody who is creative. And it seems to me that most creatives get a buzz at the early stages of growing something when it’s all fun and exciting and every decision can go both ways. Once it sort of settles down. into success. Do you start getting itchy feet? Do you look around? Are you still as excited as you’ve ever been?
Matt Ruedlinger [32:07]
Oh, just as excited and I think you know, the moment and entrepreneurs get comfortable that’s scary. Because that’s when competition comes in and sweeps you off your you know, sweep comes right behind you and take and tries to take it away from you. I right now, the fun part about it is seeing it grow with others, with our team and our team, you know, reaching out to clients and creating experiences for them and helping them grow and making a difference and not you know, having the business obviously made a difference in my life, but now it’s making a difference in other people’s lives. So that’s really exciting and watching that growth as it creates a new love for what I’m doing. For triple R stands for so. So yeah, I mean that’s a lot of that’s a lot of the drive right now is seeing the growth is In, in our team that we have here and helping them continue to help other businesses grow and succeed with their, with their passions and what they love to do. So it’s, it’s very humbling well we get to do you know the see so so the emotional roller coaster is, is really cool. It’s not it there’s nothing it’s never the same thing every day it’s something different every day which is which is great you know so it’s definitely not a nine to five come and do the same thing every day. So that’s that keeps the drive going keeps the passion alive. And you know, it’s it’s at an all time high.
David Ralph [33:40]
And I was looking at your team, you’ve got a few guys that are working for you do they sort of look at you and go, what is going to go play again? He’s daughter’s a tree for the ninth time this month. He’s always gone. He’s always gone or is it sort of easy flow? Can Can they go off and see trees as well as you out does it operate?
Matt Ruedlinger [34:00]
So absolutely, we are definitely, you know, family first. And I think that’s key. I mean, they, they need to go watch a tree, they need to go watch a tree. I think that’s very important, you know, so, you know, of course now I’m at this, you know, we didn’t grow, I really started growing the business about six years ago really kind of taken to the next level. So not gone as much for the treat plays now. But, you know, hey, we all have to realise that we have life outside of work that we need to be you know, you know, husbands wives, what you know, and, you know, whatever, what it moms, dads, whatever we are, you know, we have to that’s very important that you have to have a balance in your life. And so, yeah, we it’s very open, you know, hear your kids sick, go take care of your kids. You know, can you switch off
David Ralph [34:49]
Matt jumping in, can you switch off or when you’re sitting there with your wife or you’re out having a night? Where are you thinking about the business and what needs to be done because that’s very difficult, isn’t it when you’re growing something and you’re so passionate about something to actually switch off. I’m better at it now, but I was. But when I started Join Up Dots three, three and a half years ago, I literally did not hear a word for any movie or any TV programme said, it was just like images floating in front of me because my brain was elsewhere.
Matt Ruedlinger [35:19]
There is times that it is very challenging. Sometimes it’s easier sometimes, you know, it depends on what’s going to on the plate. But sometimes it is very, very hard, especially when you got big things happening or you need to get a big deal happening. It is hard to switch it off. And we you know, for us, instead of taking like long vacations, we’ve learned to take more short vacations to give us more breaks throughout the year. Yeah, you know, just kind of when we go away for a few days versus, you know, a few weeks, you know, being gone for a week or two. We’ve done that for the last three or four years and that’s been really good for us. And we definitely try to do it at a time where we know it’s maybe not be as great And we can unplug and kind of get away, you know, for us going through a hike through the mountains is, is very therapeutic and because it just gets us away and my wife’s you know, she’s very busy with her career too. So, you know, you have to find those. I think it’s important to if you’re busy all the time and work, it’s good to find outlets where it’s not busy. You know, there’s a lot of occasions where you’re Go, go, go, go. And for us, we felt like we needed a vacation when we got back from the vacation when we did those, and then you’re just jumping back into the grind. You know, as I said, it’s great. You are busy all the time. And sometimes you just have to figure that balance of you know, what, what allows you to recharge,
David Ralph [36:45]
so you’re not walking around with your wife with your hand up in the air desperately trying to get 4g going. I am with you. You said you wanted to go away for two days. I’m with you. I called a signal on Comcast signal driving me mad. Can you totally disconnect?
Matt Ruedlinger [37:01]
Yes, in spurts it’s not easy to do it like to say I’m going to be, you’re not going to get a hold of me for two days. And that’s, that usually doesn’t happen. But I we try to find times that when it’s not, as we know, won’t be as chaotic, of course. I mean, you know, now I’m at the stage where I’ve got, you’ve got a team that can take care of things when I’m gone. You know, I want to make sure I’m there for them if they ever need it. So So yeah, I mean, you know, there, there’ll be a, there’ll be times where we can shut the phone all morning or set it off for the day and maybe just sporadically check emails. We also tried to stay off any kind of social media and stuff like that when we’re gone so that we’re really you know, we’re focusing on each other and family and it’s, it’s worked out well and it took us It took us a little bit to figure out our pattern to make it work it just like poof happened, but now we We have a pretty good system on how we are able to get away and still be, you know, be able to be where we’re at. Because we do realise that you know, we do have to come back to our businesses and what we are we’re you know what we do so it’s kind of fun to just get to find that right formula. Everybody’s different.
David Ralph [38:17]
Yeah, get away from it. I don’t check anything anymore. Pretty much. I check emails once every two weeks. Twitter, I stopped checking and, and all the things I used to check, check, check, check, check. And now I don’t check it. And it didn’t make any difference. Man, this is the thing that I’ve realised it’s touches back to what you said at the beginning. If you create something that people like, all the marketing in the world doesn’t really make a difference or the tweeting out doesn’t really make a difference. It’s the them wanting to share it, which is the key thing. It’s not me blasting out come and listen, come in this and come and listen. It’s them actually doing it. And I found that little by little, a lot of my marketing has stopped. I don’t check anything because hopefully the show is finding its feet and people want to share. There’s a loyalty after three is it’s touching into something that maybe it wasn’t at the beginning, it was just one of the millions out there. But now it’s a bit different. Exactly, business is going to either have to do two things, one, start having a larger advertising budget, and try to figure out they all that or to start creating experiences, that’s where we’re at today, and you’re seeing a shift, or businesses are actually starting to spend more money on trying to create platforms and, and ways of experiences for their customers. You know, they’re taking some of those advertising dollars and putting them towards programmes of, you know, experiment, you know, creating epic creating experiences. So, and I think you’re gonna see a shift in that. Or let me just say, if a business wants to survive in excel in this economy, and you know where we’re at today, that’s what they should be doing. But just before we play the words of Steve Jobs that we play every single day, it’d be wrong Not to mention the airline company in America. I can’t But there’s something like Northwest door, or blue west or a blue jet or something, whatever. But do these amazing viral sort of marketing campaigns where they get Santa Claus to deliver presence to the kids? You know, that is amazing. Out there in the United Kingdom, we don’t see any other airlines advertised by this company seems to be coming into my world more than more and more. And it’s so deeply personal. And it’s an R factor, isn’t it? You watch it in garden. Isn’t that lovely? They do that amazingly well, don’t they? Whatever that company is, I can’t think what it is.
Matt Ruedlinger [40:33]
It’s JetBlue. And, and, yes, they do. They’re always doing stuff like that. And it becomes so viral. And, you know, you you forget, while you’re watching it in, you know, they’re not even saying hey, fly with us, and this is what we do. They’re creating an emotional attachment with you, their show, you know, they’re showing their, the empathy side and how they care for people. And then you know, they can be Selling airlines, they could be selling peanut butter, it doesn’t matter. Because they have connected with people on an emotional stage. So you know, that’s, that is really important, you know, in the message so. So yeah, I mean they’re because they are understanding of that they are really dominating allow the market now.
David Ralph [41:21]
I think he’s brilliant and whoever is doing those marketing campaigns connect with us on Join Up Dots, we have you on the show, and I’ll cry all the way through an episode. Because whatever you’re doing, as I say, it is working big time. And it is. It’s about people, people, people who loves people, it’s as simple as Atma, isn’t it if you love your customer, and if you love your product, and you put your best foot forward, more often than not, that’s kind of enough. It doesn’t need to be as complicated as some businesses and people make out.
Matt Ruedlinger [41:52]
I agree I was talking to I was talking to a colleague a couple weeks ago, we were talking about all the data that everybody’s calling like to know everybody, and I understand data mining is important. And it kind of helps you figure out, you know who your right client is. But here’s the bottom line, you can know everything you want to know about me. If I don’t like you, I’m not buying from you. So you have. So it’s really important that people understand that. So I mean, again, I’m not, we’re all about data to but there’s got to be more to it than that. And that’s where the experience comes in.
David Ralph [42:27]
Well, let’s bring the words of a man who’s certainly left his legacy in many ways, but this is something that I’m gonna be playing to my to my deathbed is Steve Jobs.
Steve Jobs [42:38]
Of course, it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards. 10 years later. Again, you can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny life Karma, whatever. Because believing that the dots will connect down the road
Unknown Speaker [43:04]
will give you the confidence to follow your heart, even when it leads you off the well worn path. And that will make all the difference.
David Ralph [43:13]
hugely powerful, because once again, he’s talking about the inside stuff, Isn’t he the things that we carry around with us, the heart, the passion, the dreams? That is what really sets those words apart up?
Matt Ruedlinger [43:25]
Absolutely. I mean, I think we, you know, we’ve kind of touched on that there’s, there’s a reason for everything. And even though you may not even understand some of it, but there is a reason. And I get the key part out of that, from for me is the gut. I mean, if you know deep down and i think i think entrepreneurship sometimes is a DNA, almost trait that you know that you want to do it. And you find you kind of look back on things and you say oh, you Yeah, that’s why I was the way I was, you know why I did what I did and am the way I am. And then bringing, you know, like connecting the dots and bring it into that, you know, bring it to life and making it happen. So yeah, I would definitely say there’s a reason for everything. And sometimes you can sit back and think about how, why, how he, why are you the way you are today? And how did you get there? And I think it’s kind of amazing. me my wife, we talked about that quite a bit actually is like, Hey, you know, you realise how, why we are the way we are and do the things that we do today. And you can you can definitely trace it back to things that happened in your life. And it’s pretty cool.
David Ralph [44:39]
I’ve had a big epiphany over the last few weeks, and it was something that’s just been niggling niggling I couldn’t quite grasp it out the back of my mind, but ages and ages and ages, and then it suddenly came to the fore. And I went into my community and I said, Guys, I’ve had this idea. It’s about blur, and they were brilliant. That’s it. That’s it. You’ve now about it. And since I came up with this realisation, everything’s become easy. Every bit of content I write just seems to make sense. Every podcast seems to have something to hook it to. It’s an overarching branding of everything that I’m doing. And the best thing, Matt, it’s the simple stuff. It’s the stuff that I should have really realised is what I bring to the table ever beginning. But sometimes you can’t see it, can you but fat guts. And, of course, what Oprah was saying at the beginning, when you’ve got to be quiet and just let these thoughts run free, more often than not, you know, and if somebody is out there, and they’re totally confused, it’s because they’re not allowing the next stage of their life to come through. It sounds a bit woowoo but I totally believe that’s right. Do you think?
Matt Ruedlinger [45:45]
Yeah, I think you know, you can’t force there’s some things you can’t force. But I think it goes back to so you know, you know, you follow you’re following your passion, realising how you got where you are today. realising that, when you learn, you know, some people look at things like, Oh, I really failed at that. Yeah, but if you learn something, I’m a true believer, you know, it’s not a failure if you learn something. And then I love the metaphor of there’s a reason that, that when you’re driving a car, that the front windshield is bigger than the rear view, the rear view mirror, because what’s in front of you is more important than what’s behind you. And, you know, it’s just following you know, what’s your passion what what do you love to do? And how can you take what you love and create it into something that can be portrayed to others and in a business, this and set yourself apart from everybody else, because the last thing we’ll do is go out there meet just like everybody else, because it’s just hard to make that happen. So it it’s not an easy formula, but if you will, like you will stop, like the whole, you know, stop for a moment and just to kind of assess what’s happened in your life and what you’re going to do, I think it paints a new picture and write it down. Don’t just think about it, right? Write this stuff down. Because then it becomes things become actionable when you start seeing it when you see it written down. I’m a big believer in, in writing things down.
David Ralph [47:15]
Yeah, absolutely. And I’m a big believer in playing this music because this is the bit that we’ve been leading up to. And it’s then been a week or the Sermon on the mic when we send you back in time to have a one on one with your younger self. And if you could go back in time and speak to the young man, what age would you choose and what advice would you give? Well, we’re going to find out because we’re going to play the theme, and when it fades your lap, this is the Sermon on the mic.
Unknown Speaker [47:45]
We go with the best bit of the show.
Unknown Speaker [48:02]
Matt Ruedlinger [48:03]
chill and answer the music a little bit, you know, I would go back to when I went to high school, and I would tell myself, stop listening to what other people say, and just go with your gut feeling on every decision you make. Don’t stick against yourself. Just go with your gut, because I’ve found out that nine times out of 10 that I have waited or thought about something longer than going off my gut. My gut feeling was always right. You know, I think that that would definitely have made a difference in a lot of things in my life. Not that I would, you know, change word, anything to get where I was today, but that would be the one thing that I would tell myself and stop listening to what other people say that I should or shouldn’t And go off my own gut feeling. Because I know me better than anybody else. That would be the advice that I would give myself. Brilliant.
David Ralph [49:11]
Yeah. And you do you know yourself better than you and I know myself better than me. But we, we do we get. We get sidetracked by the most bizarre people in our lives. People have got no idea on anything that we’re doing and we still ask them their opinions. Very, very strange while we do that, Matt, what is the number one best way that our audience can connect with you, sir?
Matt Ruedlinger [49:32]
They can connect with me on LinkedIn. I’m on there. Feel free to shoot me an email. It’s Matt ma TT at triple our marketing. It’s t ri p le AR marketing calm. And yeah, connect. I’ll be happy to help anybody in any way I can. We will
David Ralph [49:51]
have all the links on the show notes. Matt, thank you so much for spending time with us today. joining up those dots and please come back again when you have more dots to join us. Because I do believe that by joining up those dots, and connecting our past is the best way to build our futures. Matt, thank you so much.
Matt Ruedlinger [50:08]
Thank you very much. I had a great time this morning.
David Ralph [50:13]
Don’t you want to do something in your life you got nose, you got nose, you just got to sit quietly and not force it, just let it come to you. And then it really does occur over a period of time. But when it comes, it’s like, Oh, God, I should have seen this. Why didn’t I see this but of course, you can’t see it because you’re kind of not looking in the right direction. It does take a while. But you got to start you got to start trying things being something’s will fly some things won’t. But it all gives you a little tiny directional change one degree here two degrees were three degrees before it becomes totally clear. If there’s any way that we can help you on Join Up Dots. That’s what we’re here for. It’s about boosting your confidence, boosting your dream building and helping you get to the dream. That is the whole reason why we’re here today. Join Up Dots you can connect us on the platform Join Up Dots at Join Up dots.com. But other than that, please be here next time please. So I have someone to talk to. I love you. I love you may not give you a babies but I love you. Cheers. I want
you to become a faded version of the brilliant self you were once to become. So he’s put together an amazing guide for you called the eight pieces of advice that every successful entrepreneur practices, including the two that changed his life. Head over to Join Up dots.com to download this amazing guide for free and we’ll see you tomorrow on Join Up Dots.